The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Merseyside. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 3 months to 24 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Advertising
North West / Merseyside
Rank 53 56 54
Rank change year-on-year +3 -2  
Permanent jobs citing Advertising 9 5 4
As % of all permanent IT jobs advertised in Merseyside 1.59% 1.03% 0.83%
As % of the General category 4.92% 2.27% 2.14%
Number of salaries quoted 8 4 4
Median salary £56,250 £42,625 £65,000
Median salary % change year-on-year +31.96% -34.42%  
UK excluding London median salary £40,000 £41,000 £42,000
% change year-on-year -2.43% -2.38%  

Advertising is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Merseyside with a requirement for common skills.

General Skills
Merseyside
Permanent job vacancies with a requirement for common skills 183 220 187
As % of all permanent IT job vacancies advertised in Merseyside 32.28% 45.17% 38.96%
Number of salaries quoted 150 154 150
Median salary £45,000 £40,000 £45,000
Median salary % change year-on-year +12.50% -11.11%  
90% offered a salary of more than £29,700 £27,000 £27,500
10% offered a salary of more than £63,100 £75,000 £60,000
UK excluding London median salary £45,000 £45,000 £45,000

Advertising
Job Vacancy Trend in Merseyside

The job posting trend of jobs advertised in Merseyside citing Advertising as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Advertising in Merseyside

Advertising
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Merseyside.

Salary trend for Advertising in Merseyside

Advertising
Salary Histogram in Merseyside

The salary distribution of IT jobs citing Advertising in Merseyside over the 3 months to 24 March 2017.

Salary histogram for Advertising in Merseyside

Advertising
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Merseyside region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +2 8 £60,000 +40.76% 2
Advertising
North West

Advertising
Top 30 Related IT Skills in Merseyside

For the 6 months to 24 March 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Advertising.

1 15 (53.57%) Microsoft
2 13 (46.43%) .NET
2 13 (46.43%) Agile Software Development
3 12 (42.86%) Scrum
4 11 (39.29%) Java
5 8 (28.57%) PHP
5 8 (28.57%) Web Development
6 7 (25.00%) C#
6 7 (25.00%) Linux
6 7 (25.00%) Finance
7 6 (21.43%) MVC
7 6 (21.43%) Project Management
7 6 (21.43%) HTML
7 6 (21.43%) Kanban
7 6 (21.43%) Mentoring
8 5 (17.86%) Git (software)
8 5 (17.86%) jQuery
8 5 (17.86%) TDD
8 5 (17.86%) Software Engineering
8 5 (17.86%) SQL
8 5 (17.86%) CSS
8 5 (17.86%) Web Services
9 4 (14.29%) JavaScript
9 4 (14.29%) Subversion
9 4 (14.29%) Drupal
9 4 (14.29%) Requirements Analysis
9 4 (14.29%) WordPress
9 4 (14.29%) GitHub
9 4 (14.29%) Bitbucket
9 4 (14.29%) AngularJS

Advertising
Top Related IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (14.29%) Drupal
1 4 (14.29%) WordPress
2 1 (3.57%) BizTalk Server
2 1 (3.57%) SharePoint
Applications
1 2 (7.14%) MS Excel
1 2 (7.14%) MS Office
Business Applications
1 2 (7.14%) Dynamics CRM
2 1 (3.57%) Dynamics NAV
2 1 (3.57%) Magento
2 1 (3.57%) SAP Business One
Cloud Services
1 4 (14.29%) GitHub
2 3 (10.71%) Amazon AWS
3 2 (7.14%) Microsoft Azure
4 1 (3.57%) Amazon EC2
4 1 (3.57%) Amazon S3
4 1 (3.57%) Amazon SQS
4 1 (3.57%) AWS Lambda
4 1 (3.57%) Office 365
Database & Business Intelligence
1 2 (7.14%) SQL Server
2 1 (3.57%) Amazon DynamoDB
2 1 (3.57%) Amazon RDS
2 1 (3.57%) Crystal Reports
2 1 (3.57%) Data Warehouse
2 1 (3.57%) OLAP
2 1 (3.57%) SQL Server 2008
2 1 (3.57%) SQL Server Analysis Services
2 1 (3.57%) SQL Server Integration Services
2 1 (3.57%) SQL Server Reporting Services
Development Applications
1 5 (17.86%) Git (software)
2 4 (14.29%) Bitbucket
2 4 (14.29%) Subversion
3 1 (3.57%) Jenkins
3 1 (3.57%) Team Foundation Server
3 1 (3.57%) Visual Studio
General
1 7 (25.00%) Finance
2 2 (7.14%) Manufacturing
2 2 (7.14%) Marketing
Job Titles
1 10 (35.71%) Developer
2 5 (17.86%) Senior Manager
3 4 (14.29%) Analyst
3 4 (14.29%) Development Manager
3 4 (14.29%) Project Manager
3 4 (14.29%) Senior Development Manager
4 3 (10.71%) Application Development Manager
4 3 (10.71%) Applications Development Manager
4 3 (10.71%) Applications Manager
5 2 (7.14%) IT Project Manager
5 2 (7.14%) Linux Administrator
5 2 (7.14%) Linux Systems Administrator
5 2 (7.14%) PHP Developer
5 2 (7.14%) Senior Linux Administrator
5 2 (7.14%) Senior Linux Systems Administrator
5 2 (7.14%) Senior Systems Administrator
5 2 (7.14%) Senior Windows Administrator
5 2 (7.14%) Test Analyst
5 2 (7.14%) Windows Administrator
5 2 (7.14%) Windows Systems Administrator
Libraries, Frameworks & Software Standards
1 13 (46.43%) .NET
2 6 (21.43%) HTML
3 5 (17.86%) CSS
3 5 (17.86%) jQuery
3 5 (17.86%) Web Services
4 4 (14.29%) AngularJS
4 4 (14.29%) Laravel
5 2 (7.14%) ASP.NET
5 2 (7.14%) Node.js
5 2 (7.14%) Symfony
6 1 (3.57%) .NET Framework
6 1 (3.57%) Ajax
6 1 (3.57%) ASP.NET MVC
6 1 (3.57%) HTML5
6 1 (3.57%) LINQ
6 1 (3.57%) MDX
6 1 (3.57%) OpenVZ
6 1 (3.57%) REST
6 1 (3.57%) WPF
6 1 (3.57%) XML
Miscellaneous
1 2 (7.14%) Data Centre
2 1 (3.57%) User Experience
Operating Systems
1 7 (25.00%) Linux
2 3 (10.71%) CentOS
2 3 (10.71%) Windows
3 2 (7.14%) Unix
4 1 (3.57%) Windows Server
Processes & Methodologies
1 13 (46.43%) Agile Software Development
2 12 (42.86%) Scrum
3 8 (28.57%) Web Development
4 6 (21.43%) Kanban
4 6 (21.43%) Mentoring
4 6 (21.43%) MVC
4 6 (21.43%) Project Management
5 5 (17.86%) Software Engineering
5 5 (17.86%) TDD
6 4 (14.29%) BDD
6 4 (14.29%) Requirements Analysis
7 3 (10.71%) Performance Management
7 3 (10.71%) Release Management
8 2 (7.14%) Continuous Integration
8 2 (7.14%) Digital Marketing
8 2 (7.14%) Disaster Recovery
8 2 (7.14%) Risk Management
8 2 (7.14%) Security Testing
8 2 (7.14%) Service Delivery
8 2 (7.14%) Software Testing
Programming Languages
1 11 (39.29%) Java
2 8 (28.57%) PHP
3 7 (25.00%) C#
4 5 (17.86%) SQL
5 4 (14.29%) JavaScript
6 2 (7.14%) Python
6 2 (7.14%) T-SQL
7 1 (3.57%) Bash Shell
7 1 (3.57%) Go
7 1 (3.57%) Groovy
7 1 (3.57%) Ruby
7 1 (3.57%) VB.NET
Qualifications
1 2 (7.14%) ISEB
1 2 (7.14%) ISTQB
2 1 (3.57%) Degree
Quality Assurance & Compliance
1 1 (3.57%) ISO 9001
1 1 (3.57%) QA
System Software
1 3 (10.71%) Docker
2 2 (7.14%) VMware Infrastructure
3 1 (3.57%) Hyper-V
Systems Management
1 1 (3.57%) Ansible
1 1 (3.57%) Kubernetes
1 1 (3.57%) Mesos
1 1 (3.57%) Puppet
1 1 (3.57%) Rancher
1 1 (3.57%) rkt
1 1 (3.57%) Terraform
Vendors
1 15 (53.57%) Microsoft
2 2 (7.14%) Citrix
2 2 (7.14%) VMware
3 1 (3.57%) Red Hat
3 1 (3.57%) SAP
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