Period
to 24 November 2017

The table below looks at the prevalence of the term Advertising in permanent job vacancies advertised in Merseyside. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 24 November 2017 with a comparison to the same period over the previous 2 years.

Advertising
North West > Merseyside
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 57 85 78
Rank change year-on-year +28 -7 -8
Permanent jobs citing Advertising 28 20 7
As % of all permanent IT jobs advertised in Merseyside 2.82% 1.53% 0.75%
As % of the General category 5.81% 4.95% 2.06%
Number of salaries quoted 25 18 6
Merseyside median annual salary £42,500 £36,250 £30,500
Median salary % change year-on-year +17.24% +18.85% -39.00%
10th Percentile £25,650 £25,425 £29,250
90th Percentile £53,250 £55,625 £35,875
North West median annual salary £40,000 £40,000 £39,000
% change year-on-year - +2.56% -2.50%

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Merseyside with a requirement for common skills.

All General Skills
Merseyside
Permanent vacancies with a requirement for common skills 482 404 339
As % of all permanent IT jobs advertised in Merseyside 48.54% 30.82% 36.14%
Number of salaries quoted 350 235 249
Merseyside median annual salary £42,500 £42,500 £43,500
Median salary % change year-on-year - -2.30% +8.75%
10th Percentile £25,740 £23,600 £25,000
90th Percentile £65,000 £61,250 £70,000
North West median annual salary £45,000 £40,000 £40,500
% change year-on-year +12.50% -1.23% +1.25%

Advertising
Job Vacancy Trend in Merseyside

Job postings citing Advertising as a percentage of all IT jobs advertised in Merseyside.

Job vacancy trend for Advertising in Merseyside

Advertising
Salary Trend in Merseyside

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Advertising in Merseyside.

Salary trend for Advertising in Merseyside

Advertising
Salary Histogram in Merseyside

The salary distribution of IT jobs citing Advertising in Merseyside over the 6 months to 24 November 2017.

Salary histogram for Advertising in Merseyside

Advertising
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the Merseyside region over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Liverpool +25 22 £42,500 +21.43% 4
Wirral +5 2 £47,750 +27.33%
Advertising
North West

For the 6 months to 24 November 2017, IT jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Merseyside region with a requirement for Advertising.

1 11 (39.29%) SQL
2 10 (35.71%) Java
2 10 (35.71%) JavaScript
2 10 (35.71%) PHP
2 10 (35.71%) Finance
3 8 (28.57%) MySQL
4 7 (25.00%) HTML
4 7 (25.00%) SQL Server
4 7 (25.00%) CSS
4 7 (25.00%) Banking
4 7 (25.00%) JIRA
4 7 (25.00%) Magento
5 6 (21.43%) Web Development
5 6 (21.43%) Python
5 6 (21.43%) Agile Software Development
6 5 (17.86%) Linux
6 5 (17.86%) E-Commerce
6 5 (17.86%) Business Intelligence
6 5 (17.86%) ETL
6 5 (17.86%) Microsoft
6 5 (17.86%) Git (software)
6 5 (17.86%) jQuery
6 5 (17.86%) HTML5
6 5 (17.86%) SDLC
6 5 (17.86%) Front End Development
7 4 (14.29%) Mentoring
7 4 (14.29%) Analytical Skills
7 4 (14.29%) Apache Spark
7 4 (14.29%) Algorithms
7 4 (14.29%) Node.js

Advertising
Co-occurring IT Skills in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (14.29%) Apache Spark
1 4 (14.29%) CMS
1 4 (14.29%) Drupal
1 4 (14.29%) SAS
2 3 (10.71%) Apache
2 3 (10.71%) WordPress
Applications
1 4 (14.29%) Microsoft Excel
Business Applications
1 7 (25.00%) Magento
2 2 (7.14%) OpenCart
2 2 (7.14%) osCommerce
3 1 (3.57%) Unit4 Business World
Cloud Services
1 2 (7.14%) Amazon AWS
2 1 (3.57%) AWS Lambda
2 1 (3.57%) GitHub
2 1 (3.57%) Serverless
Database & Business Intelligence
1 8 (28.57%) MySQL
2 7 (25.00%) SQL Server
3 4 (14.29%) SQL Server Reporting Services
4 2 (7.14%) Big Data
4 2 (7.14%) Hadoop
4 2 (7.14%) Power BI
4 2 (7.14%) SQL Server Analysis Services
4 2 (7.14%) SQL Server Integration Services
5 1 (3.57%) Data Warehouse
5 1 (3.57%) MariaDB
5 1 (3.57%) MongoDB
5 1 (3.57%) QlikView
5 1 (3.57%) Snowflake Schema
Development Applications
1 7 (25.00%) JIRA
2 5 (17.86%) Git (software)
3 2 (7.14%) Bazaar
3 2 (7.14%) Mercurial
3 2 (7.14%) PhantomJS
3 2 (7.14%) PHPUnit
3 2 (7.14%) Subversion
4 1 (3.57%) Eclipse
4 1 (3.57%) Grunt
4 1 (3.57%) gulp
4 1 (3.57%) PhpStorm
4 1 (3.57%) Talend Open Studio
General
1 10 (35.71%) Finance
2 7 (25.00%) Banking
3 3 (10.71%) Retail
4 1 (3.57%) Back Office
4 1 (3.57%) Marketing
Job Titles
1 12 (42.86%) Developer
2 5 (17.86%) Senior Developer
3 4 (14.29%) Magento Developer
3 4 (14.29%) PHP Developer
3 4 (14.29%) Tester
4 3 (10.71%) Data Manager
4 3 (10.71%) Data Scientist
4 3 (10.71%) Project Manager
4 3 (10.71%) Senior Magento Developer
4 3 (10.71%) Test Leader
5 2 (7.14%) Architect
5 2 (7.14%) Business Intelligence Architect
5 2 (7.14%) Business Intelligence Developer
5 2 (7.14%) Front End Developer (Client-Side Developer)
5 2 (7.14%) PHP Magento Developer
5 2 (7.14%) Senior PHP Developer
6 1 (3.57%) Automation Engineer
6 1 (3.57%) Business Intelligence Lead
6 1 (3.57%) Full Stack Developer
6 1 (3.57%) Senior Drupal Developer
Libraries, Frameworks & Software Standards
1 7 (25.00%) CSS
1 7 (25.00%) HTML
2 5 (17.86%) HTML5
2 5 (17.86%) jQuery
3 4 (14.29%) Laravel
3 4 (14.29%) Node.js
4 3 (10.71%) CSS3
4 3 (10.71%) Sass
5 2 (7.14%) CakePHP
5 2 (7.14%) MooTools
5 2 (7.14%) Symfony
5 2 (7.14%) XML
6 1 (3.57%) Apache Cordova
6 1 (3.57%) CodeIgniter
6 1 (3.57%) LAMP
6 1 (3.57%) LESS
6 1 (3.57%) MDX
6 1 (3.57%) PhoneGap
6 1 (3.57%) React
6 1 (3.57%) Web Services
Miscellaneous
1 4 (14.29%) Algorithms
1 4 (14.29%) Analytical Skills
2 3 (10.71%) User Experience
3 1 (3.57%) Replication
Operating Systems
1 5 (17.86%) Linux
Processes & Methodologies
1 6 (21.43%) Agile Software Development
1 6 (21.43%) Web Development
2 5 (17.86%) Business Intelligence
2 5 (17.86%) E-Commerce
2 5 (17.86%) ETL
2 5 (17.86%) Front End Development
2 5 (17.86%) SDLC
3 4 (14.29%) Data Extraction
3 4 (14.29%) Data Modelling
3 4 (14.29%) Deep Learning
3 4 (14.29%) Logistic Regression
3 4 (14.29%) Mentoring
3 4 (14.29%) OO PHP
4 3 (10.71%) Analytics
4 3 (10.71%) Manual Testing
4 3 (10.71%) Project Planning
5 2 (7.14%) B2B
5 2 (7.14%) Continuous Improvement
5 2 (7.14%) Data Integration
5 2 (7.14%) Kimball Methodology
Programming Languages
1 11 (39.29%) SQL
2 10 (35.71%) Java
2 10 (35.71%) JavaScript
2 10 (35.71%) PHP
3 6 (21.43%) Python
4 4 (14.29%) T-SQL
5 2 (7.14%) Bash Shell
5 2 (7.14%) Perl
5 2 (7.14%) Shell Script
6 1 (3.57%) PowerShell
Qualifications
1 3 (10.71%) ISEB
1 3 (10.71%) ISTQB
2 1 (3.57%) Degree
Quality Assurance & Compliance
1 1 (3.57%) SLA
Systems Management
1 1 (3.57%) Plesk
Vendors
1 5 (17.86%) Microsoft
2 4 (14.29%) Teradata
3 2 (7.14%) Oracle
3 2 (7.14%) Zend
4 1 (3.57%) Cognos
4 1 (3.57%) Hortonworks
4 1 (3.57%) Tableau
4 1 (3.57%) Talend