Marketing Jobs in Merseyside

Marketing
North West > Merseyside

The table below looks at the prevalence of the term Marketing in permanent job vacancies in Merseyside. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 41 56 84
Rank change year-on-year +15 +28 -25
Permanent jobs citing Marketing 19 40 21
As % of all permanent jobs advertised in Merseyside 4.25% 2.92% 2.03%
As % of the General category 5.07% 5.88% 2.97%
Number of salaries quoted 4 22 10
10th Percentile - £20,550 £35,000
25th Percentile £27,500 £25,875 £78,750
Median annual salary (50th Percentile) £34,500 £39,500 £82,500
Median % change year-on-year -12.66% -52.12% +120.00%
75th Percentile £43,250 £56,250 £86,250
90th Percentile £47,300 £72,500 -
North West median annual salary £40,000 £45,000 £47,500
% change year-on-year -11.11% -5.26% -5.00%

All General Skills
Merseyside

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills in Merseyside.

Permanent vacancies with a requirement for common skills 375 680 708
As % of all permanent jobs advertised in Merseyside 83.89% 49.60% 68.54%
Number of salaries quoted 134 486 241
10th Percentile £25,750 £25,625 £26,250
25th Percentile £31,250 £31,250 £35,000
Median annual salary (50th Percentile) £40,000 £40,000 £45,000
Median % change year-on-year - -11.11% -0.09%
75th Percentile £57,500 £52,500 £57,500
90th Percentile £74,375 £68,750 £66,250
North West median annual salary £50,055 £47,500 £52,500
% change year-on-year +5.38% -9.52% +3.02%

Marketing
Job Vacancy Trend in Merseyside

Job postings citing Marketing as a proportion of all IT jobs advertised in Merseyside.

Job vacancy trend for Marketing in Merseyside

Marketing
Salary Trend in Merseyside

3-month moving average salary quoted in jobs citing Marketing in Merseyside.

Salary trend for Marketing in Merseyside

Marketing
Salary Histogram in Merseyside

Salary distribution for jobs citing Marketing in Merseyside over the 6 months to 30 May 2025.

Salary histogram for Marketing in Merseyside

Marketing
Job Locations in Merseyside

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the Merseyside region over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Liverpool +43 17 £45,000 +13.92% 217
St Helens -4 2 £29,000 -
Marketing
North West

Marketing
Co-occurring Skills and Capabilities in Merseyside by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (5.26%) Apache
1 1 (5.26%) nginx
Applications
1 8 (42.11%) Microsoft Office
2 1 (5.26%) Chatbot
Business Applications
1 1 (5.26%) Payment Gateway
Cloud Services
1 2 (10.53%) Amazon Ads
1 2 (10.53%) Facebook Ads
1 2 (10.53%) Google Ads
1 2 (10.53%) Google Analytics
1 2 (10.53%) Microsoft Advertising
2 1 (5.26%) Azure
2 1 (5.26%) SaaS
2 1 (5.26%) Stripe
Communications & Networking
1 1 (5.26%) Internet
Database & Business Intelligence
1 1 (5.26%) MySQL
1 1 (5.26%) Redis
Development Applications
1 1 (5.26%) JIRA
General
1 13 (68.42%) Social Skills
2 10 (52.63%) Finance
3 8 (42.11%) Legal
4 4 (21.05%) Pharmaceutical
5 2 (10.53%) Advertising
5 2 (10.53%) Retail
6 1 (5.26%) Digital Health
Job Titles
1 8 (42.11%) Customer Executive
2 2 (10.53%) PPC Executive
2 2 (10.53%) Senior
3 1 (5.26%) Analyst
3 1 (5.26%) Applications Support
3 1 (5.26%) Applications Support Analyst
3 1 (5.26%) Backend Developer
3 1 (5.26%) Data Scientist
3 1 (5.26%) Developer
3 1 (5.26%) Product Manager
3 1 (5.26%) Senior Backend Developer
3 1 (5.26%) Senior Developer
3 1 (5.26%) Senior Manager
3 1 (5.26%) Senior Product Manager
3 1 (5.26%) Support Analyst
Libraries, Frameworks & Software Standards
1 1 (5.26%) LAMP
1 1 (5.26%) Laravel
1 1 (5.26%) LEMP Stack
1 1 (5.26%) Memcached
1 1 (5.26%) Next.js
1 1 (5.26%) Vue
Miscellaneous
1 4 (21.05%) Digital Media
1 4 (21.05%) NHS
2 2 (10.53%) Social Media
3 1 (5.26%) Acoustics
3 1 (5.26%) Algorithms
3 1 (5.26%) Mobile App
Operating Systems
1 1 (5.26%) Linux
Processes & Methodologies
1 14 (73.68%) Decision-Making
2 9 (47.37%) Data-Driven Decision Making
3 8 (42.11%) Business Development
3 8 (42.11%) Contract Negotiation
4 5 (26.32%) Customer Insight
5 4 (21.05%) Co-Creation
5 4 (21.05%) Critical Thinking
5 4 (21.05%) Project Delivery
6 3 (15.79%) Analytics
6 3 (15.79%) E-Commerce
7 2 (10.53%) Agile
7 2 (10.53%) Continuous Improvement
7 2 (10.53%) Customer Retention
7 2 (10.53%) Data Protection
7 2 (10.53%) Data-Driven Marketing
7 2 (10.53%) Lead Generation
7 2 (10.53%) Pay per click
7 2 (10.53%) Performance Optimisation
7 2 (10.53%) Problem-Solving
7 2 (10.53%) SEO
Programming Languages
1 2 (10.53%) SQL
2 1 (5.26%) PHP
2 1 (5.26%) Python
Quality Assurance & Compliance
1 1 (5.26%) California Consumer Privacy Act
1 1 (5.26%) Data Quality
1 1 (5.26%) GDPR
System Software
1 1 (5.26%) Docker
Vendors
1 8 (42.11%) Salesforce
2 4 (21.05%) Google
3 2 (10.53%) Facebook
3 2 (10.53%) Instagram
3 2 (10.53%) Pinterest
4 1 (5.26%) Hotjar
4 1 (5.26%) HubSpot
4 1 (5.26%) PayPal