SEO Job Trends in the North East

Search Engine Optimisation (SEO)
England > North East

The table below provides summary statistics and salary benchmarking for jobs advertised in the North East requiring SEO skills. It covers permanent job vacancies from the 6 months leading up to 15 January 2026, with comparisons to the same periods in the previous two years.

6 months to
15 Jan 2026
Same period 2025 Same period 2024
Rank 67 84 74
Rank change year-on-year +17 -10 +16
Permanent jobs citing SEO 11 5 1
As % of all permanent jobs in the North East 1.05% 0.54% 0.13%
As % of the Processes & Methodologies category 1.35% 0.60% 0.15%
Number of salaries quoted 11 5 1
10th Percentile £33,000 - -
25th Percentile £34,000 - £37,500
Median annual salary (50th Percentile) £40,000 £30,000 £40,000
Median % change year-on-year +33.33% -25.00% +6.67%
75th Percentile £45,000 £43,750 £42,500
90th Percentile £50,000 £48,250 -
England median annual salary £43,337 £42,500 £42,500
% change year-on-year +1.97% - -10.53%

All Process & Methodology Skills
North East

SEO falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North East.

Permanent vacancies with a requirement for process or methodology skills 815 829 668
As % of all permanent jobs advertised in the North East 78.14% 89.04% 89.30%
Number of salaries quoted 553 339 571
10th Percentile £28,250 £30,750 £29,500
25th Percentile £31,250 £36,250 £36,250
Median annual salary (50th Percentile) £48,897 £50,000 £47,500
Median % change year-on-year -2.21% +5.26% -5.00%
75th Percentile £67,500 £68,750 £61,445
90th Percentile £80,000 £85,000 £75,000
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

SEO
Job Vacancy Trend in the North East

Historical trend showing the proportion of permanent IT job postings citing SEO relative to all permanent IT jobs advertised in the North East.

SEO job vacancy trend in the North East

SEO
Salary Trend in the North East

Salary distribution trend for jobs in the North East citing SEO.

Salary distribution trend for jobs in the North East citing SEO

SEO
Salary Histogram in the North East

Salary distribution for jobs citing SEO in the North East over the 6 months to 15 January 2026.

Salary histogram for SEO in the North East

SEO
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the North East region over the 6 months to 15 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Tyne and Wear +7 6 £39,000 +30.00% 8
Durham +12 5 £40,000 -11.11%
SEO
England

SEO
Co-Occurring Skills & Capabilities in the North East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 3 (27.27%) Magento
Cloud Services
1 3 (27.27%) Google Analytics
2 1 (9.09%) Amazon CloudWatch
2 1 (9.09%) AWS
2 1 (9.09%) GitHub
2 1 (9.09%) OpenShift
Database & Business Intelligence
1 1 (9.09%) PostgreSQL
1 1 (9.09%) SQL Server
Development Applications
1 1 (9.09%) Cucumber
1 1 (9.09%) Git
1 1 (9.09%) GitLab
1 1 (9.09%) Jenkins
1 1 (9.09%) JUnit
1 1 (9.09%) Selenium
General
1 5 (45.45%) Marketing
2 1 (9.09%) Finance
2 1 (9.09%) Retail
2 1 (9.09%) Social Skills
Job Titles
1 4 (36.36%) E-Commerce Manager
2 3 (27.27%) Senior
2 3 (27.27%) SEO Specialist
3 2 (18.18%) SEO Strategist
4 1 (9.09%) Developer
4 1 (9.09%) Digital Marketing Manager
4 1 (9.09%) E-Commerce Marketing Manager
4 1 (9.09%) Marketing Manager
4 1 (9.09%) Senior Developer
4 1 (9.09%) Senior Software Developer
4 1 (9.09%) SEO Manager
4 1 (9.09%) Software Developer
Libraries, Frameworks & Software Standards
1 1 (9.09%) Django
1 1 (9.09%) Elastic Stack
1 1 (9.09%) Flask
1 1 (9.09%) pytest
1 1 (9.09%) Spring
1 1 (9.09%) Spring Boot
Miscellaneous
1 1 (9.09%) Legacy Systems
Processes & Methodologies
1 4 (36.36%) E-Commerce
2 3 (27.27%) Analytics
2 3 (27.27%) Content Strategy
2 3 (27.27%) Link Building
3 2 (18.18%) Digital Marketing
4 1 (9.09%) Architectural Patterns
4 1 (9.09%) B2B
4 1 (9.09%) BDD
4 1 (9.09%) CI/CD
4 1 (9.09%) Containerisation
4 1 (9.09%) DevOps
4 1 (9.09%) Event-Driven
4 1 (9.09%) Pay per click
4 1 (9.09%) Problem-Solving
4 1 (9.09%) Secure Coding
4 1 (9.09%) Software Engineering
4 1 (9.09%) Stakeholder Engagement
4 1 (9.09%) TDD
4 1 (9.09%) Technical Leadership
4 1 (9.09%) Test Automation
Programming Languages
1 1 (9.09%) Delphi
1 1 (9.09%) Java
1 1 (9.09%) Python
System Software
1 1 (9.09%) Docker
Systems Management
1 1 (9.09%) Grafana
1 1 (9.09%) Kubernetes
Vendors
1 3 (27.27%) Google
2 1 (9.09%) Oracle