Period
to 18 June 2018

The following table provides summary statistics for permanent job vacancies advertised in the North East with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 18 June 2018 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
England > North East
6 months to
18 Jun 2018
Same period 2017 Same period 2016
Rank 108 100 111
Rank change year-on-year -8 +11 -
Permanent jobs citing SEO 15 5 4
As % of all permanent IT jobs advertised in the North East 0.89% 0.42% 0.28%
As % of the Processes & Methodologies category 0.97% 0.46% 0.32%
Number of salaries quoted 13 5 4
North East median annual salary £30,000 £21,500 £25,000
Median salary % change year-on-year +39.53% -14.00% -
10th Percentile £26,950 £19,450 £18,275
90th Percentile £36,750 £32,550 £34,875
England median annual salary £37,500 £37,500 £35,000
% change year-on-year - +7.14% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North East with a requirement for process or methodology skills.

All Process and Methodology Skills
North East
Permanent vacancies with a requirement for process or methodology skills 1,540 1,088 1,239
As % of all permanent IT jobs advertised in the North East 91.50% 90.59% 87.44%
Number of salaries quoted 1,282 978 1,082
North East median annual salary £40,000 £36,500 £37,500
Median salary % change year-on-year +9.59% -2.67% -
10th Percentile £22,500 £22,500 £23,275
90th Percentile £62,500 £53,750 £65,000
England median annual salary £50,000 £50,000 £48,500
% change year-on-year - +3.09% +2.11%

SEO
Job Vacancy Trend in the North East

Job postings citing SEO as a percentage of all IT jobs advertised in the North East.

Job vacancy trend for SEO in the North East

SEO
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in the North East.

Salary trend for SEO in the North East

SEO
Salary Histogram in the North East

The salary distribution of IT jobs citing SEO in the North East over the 6 months to 18 June 2018.

Salary histogram for SEO in the North East

SEO
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the North East region over the 6 months to 18 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear -16 13 £30,000 +39.53% 2
Durham - 2 £30,000 - 1
SEO
England

For the 6 months to 18 June 2018, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North East region with a requirement for SEO.

1 8 (53.33%) Marketing
2 7 (46.67%) Google
2 7 (46.67%) HTML
2 7 (46.67%) CSS
2 7 (46.67%) B2B
2 7 (46.67%) Analytics
2 7 (46.67%) User Experience
3 6 (40.00%) Front End Development
3 6 (40.00%) AdWords
3 6 (40.00%) React
3 6 (40.00%) BEM - Block Element Modifier
3 6 (40.00%) SMACSS
3 6 (40.00%) gulp
3 6 (40.00%) Twitter Bootstrap
3 6 (40.00%) AngularJS
3 6 (40.00%) Sass
3 6 (40.00%) Affiliate Marketing
3 6 (40.00%) Grunt
3 6 (40.00%) Subversion
3 6 (40.00%) XML
3 6 (40.00%) XSLT
3 6 (40.00%) JavaScript
3 6 (40.00%) Pay per click
3 6 (40.00%) Digital Marketing
3 6 (40.00%) Git (software)
3 6 (40.00%) HTML5
3 6 (40.00%) Social Media
4 5 (33.33%) Web Development
5 4 (26.67%) Problem-Solving
6 3 (20.00%) Customer-Centricity

SEO
Co-occurring IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (13.33%) WordPress
Cloud Services
1 6 (40.00%) AdWords
2 1 (6.67%) Basecamp
2 1 (6.67%) Google Analytics
2 1 (6.67%) SaaS
Development Applications
1 6 (40.00%) Git (software)
1 6 (40.00%) Grunt
1 6 (40.00%) gulp
1 6 (40.00%) Subversion
General
1 8 (53.33%) Marketing
2 3 (20.00%) Advertising
3 2 (13.33%) Retail
4 1 (6.67%) Publishing
Job Titles
1 7 (46.67%) Developer
2 6 (40.00%) Digital Marketing Manager
2 6 (40.00%) Front End Developer (Client-Side Developer)
2 6 (40.00%) Marketing Manager
3 1 (6.67%) Content Designer
3 1 (6.67%) Content Marketing Executive
3 1 (6.67%) Designer
3 1 (6.67%) Digital Content Designer
3 1 (6.67%) Digital Designer
3 1 (6.67%) Marketing Executive
3 1 (6.67%) Web Developer
Libraries, Frameworks & Software Standards
1 7 (46.67%) CSS
1 7 (46.67%) HTML
2 6 (40.00%) AngularJS
2 6 (40.00%) HTML5
2 6 (40.00%) React
2 6 (40.00%) Sass
2 6 (40.00%) Twitter Bootstrap
2 6 (40.00%) XML
2 6 (40.00%) XSLT
3 1 (6.67%) CSS3
Miscellaneous
1 7 (46.67%) User Experience
2 6 (40.00%) Social Media
3 1 (6.67%) Blog
Processes & Methodologies
1 7 (46.67%) Analytics
1 7 (46.67%) B2B
2 6 (40.00%) Affiliate Marketing
2 6 (40.00%) BEM - Block Element Modifier
2 6 (40.00%) Digital Marketing
2 6 (40.00%) Front End Development
2 6 (40.00%) Pay per click
2 6 (40.00%) SMACSS
3 5 (33.33%) Web Development
4 4 (26.67%) Problem-Solving
5 3 (20.00%) Customer-Centricity
5 3 (20.00%) Decision-Making
6 2 (13.33%) Manual Testing
6 2 (13.33%) User Stories
7 1 (6.67%) Agile Software Development
7 1 (6.67%) B2C
7 1 (6.67%) CRM
7 1 (6.67%) Customer Engagement
7 1 (6.67%) ERP
7 1 (6.67%) ITSM
Programming Languages
1 6 (40.00%) JavaScript
2 3 (20.00%) Java
2 3 (20.00%) PHP
Vendors
1 7 (46.67%) Google
2 1 (6.67%) Capita
2 1 (6.67%) Facebook
2 1 (6.67%) Salesforce.com