Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for SEO skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited SEO over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Search Engine Optimisation (SEO)
UK > England
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 361 404 341
Rank change year-on-year +43 -63 -70
Permanent jobs citing SEO 1455 1352 1974
As % of all permanent IT jobs advertised in England 0.86% 0.75% 0.96%
As % of the Processes & Methodologies category 0.96% 0.84% 1.09%
Number of salaries quoted 1246 1119 1565
England median annual salary £35,750 £36,500 £36,000
Median salary % change year-on-year -2.05% +1.39% +2.86%
10th Percentile £22,500 £23,500 £22,500
90th Percentile £61,250 £65,000 £67,500
UK median annual salary £35,000 £35,500 £35,000
% change year-on-year -1.41% +1.43% -

SEO is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 151759 160141 181584
As % of all permanent IT jobs advertised in England 89.91% 89.40% 88.76%
Number of salaries quoted 120765 134253 151176
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £28,750 £28,500 £27,500
90th Percentile £80,000 £80,000 £77,500
UK median annual salary £50,000 £49,500 £47,500
% change year-on-year +1.01% +4.21% +5.56%

SEO
Job Vacancy Trend in England

Job postings citing SEO as a percentage of all IT jobs advertised in England.

Job vacancy trend for SEO in England

SEO
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing SEO in England.

Salary trend for SEO in England

SEO
Salary Histogram in England

The salary distribution of IT jobs citing SEO in England over the 6 months to 23 November 2017.

Salary histogram for SEO in England

SEO
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing SEO within the England region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +4 559 £42,500 -5.56% 63
North of England +50 292 £37,500 +25.00% 27
South East +23 237 £30,000 -14.29% 22
Midlands +52 216 £30,000 +5.26% 20
North West +19 178 £37,500 +15.38% 10
West Midlands +30 156 £30,000 +7.14% 12
Yorkshire +59 108 £33,500 +11.67% 12
South West +4 84 £32,000 +16.36% 12
East of England -7 69 £29,500 -15.71% 6
East Midlands +66 63 £32,500 - 8
North East +9 6 £18,000 -36.84% 5
SEO
UK

For the 6 months to 23 November 2017, IT jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for SEO.

1 801 (55.05%) Marketing
2 745 (51.20%) HTML
3 657 (45.15%) CSS
4 623 (42.82%) JavaScript
5 456 (31.34%) Analytics
6 413 (28.38%) Digital Marketing
7 410 (28.18%) Google
8 375 (25.77%) jQuery
9 372 (25.57%) Social Media
10 350 (24.05%) PHP
11 345 (23.71%) E-Commerce
12 341 (23.44%) User Experience
13 338 (23.23%) Google Analytics
14 332 (22.82%) HTML5
15 328 (22.54%) Web Development
16 320 (21.99%) Agile Software Development
17 283 (19.45%) Pay per click
18 260 (17.87%) CMS
19 242 (16.63%) CSS3
20 237 (16.29%) Front End Development
21 220 (15.12%) WordPress
22 219 (15.05%) Git (software)
23 214 (14.71%) Analytical Skills
24 213 (14.64%) MySQL
25 211 (14.50%) Sass
26 209 (14.36%) AngularJS
27 202 (13.88%) Degree
28 195 (13.40%) SQL
29 192 (13.20%) Photoshop
30 187 (12.85%) Adobe

SEO
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 260 (17.87%) CMS
2 220 (15.12%) WordPress
3 52 (3.57%) Apache
4 41 (2.82%) EPiServer
4 41 (2.82%) Sitecore CMS
5 37 (2.54%) IIS
6 33 (2.27%) SharePoint
7 30 (2.06%) Apache Solr
8 28 (1.92%) Elasticsearch
9 22 (1.51%) Drupal
9 22 (1.51%) Tomcat
9 22 (1.51%) Umbraco
10 15 (1.03%) Joomla!
11 11 (0.76%) nginx
12 10 (0.69%) Adobe Experience Manager
13 8 (0.55%) Confluence
13 8 (0.55%) Kentico
14 7 (0.48%) MS Exchange
14 7 (0.48%) SAS
15 5 (0.34%) Sitefinity
Applications
1 192 (13.20%) Photoshop
2 121 (8.32%) Microsoft Excel
3 93 (6.39%) Adobe Illustrator
4 83 (5.70%) Microsoft Office
5 75 (5.15%) Adobe Creative Suite
6 37 (2.54%) Microsoft PowerPoint
7 18 (1.24%) InDesign
8 12 (0.82%) FileZilla
9 10 (0.69%) Spreadsheet
10 9 (0.62%) SPSS
11 5 (0.34%) GIMP
12 2 (0.14%) Chatbot
12 2 (0.14%) HipChat
13 1 (0.069%) Adobe After Effects
13 1 (0.069%) Adobe Premiere
13 1 (0.069%) Final Cut Pro
13 1 (0.069%) Fireworks
13 1 (0.069%) Microsoft Project
Business Applications
1 54 (3.71%) Magento
2 20 (1.37%) Eloqua
3 15 (1.03%) OpenCart
4 13 (0.89%) Shopify
5 11 (0.76%) WebTrends
6 10 (0.69%) Adobe Campaign
7 6 (0.41%) Payment Gateway
8 5 (0.34%) Sage 1000
8 5 (0.34%) SessionCam
8 5 (0.34%) Social Studio
9 4 (0.27%) Abakus
9 4 (0.27%) SDL Web 8
10 2 (0.14%) Dynamics CRM
11 1 (0.069%) Dynamics NAV
11 1 (0.069%) Fredhopper
11 1 (0.069%) Salesforce.com CRM
11 1 (0.069%) Toggl
Cloud Services
1 338 (23.23%) Google Analytics
2 119 (8.18%) AdWords
3 40 (2.75%) Amazon AWS
4 36 (2.47%) Microsoft Azure
5 33 (2.27%) Google Tag Manager
6 29 (1.99%) Adobe Analytics
7 23 (1.58%) SaaS
8 19 (1.31%) npm
9 15 (1.03%) Adobe Creative Cloud
10 14 (0.96%) MailChimp
10 14 (0.96%) Office 365
11 11 (0.76%) GitHub
12 7 (0.48%) PaaS
13 5 (0.34%) IaaS
14 4 (0.27%) Google Attribution 360
14 4 (0.27%) Google Cloud Platform
15 2 (0.14%) Basecamp
15 2 (0.14%) Dynamics 365
15 2 (0.14%) Trello
16 1 (0.069%) Sage Pay
Communications & Networking
1 108 (7.42%) Internet
2 39 (2.68%) HTTP
3 27 (1.86%) DNS
3 27 (1.86%) FTP
4 24 (1.65%) SMTP
5 18 (1.24%) SMS
6 11 (0.76%) Intranet
7 10 (0.69%) SSH
7 10 (0.69%) TCP/IP
8 9 (0.62%) Firewall
9 8 (0.55%) DHCP
10 6 (0.41%) LAN
10 6 (0.41%) SAN
10 6 (0.41%) WAN
11 5 (0.34%) Wi-Fi
12 4 (0.27%) 4G
12 4 (0.27%) Broadband
12 4 (0.27%) POP3
12 4 (0.27%) VPN
13 3 (0.21%) Remote Desktop
Database & Business Intelligence
1 213 (14.64%) MySQL
2 88 (6.05%) SQL Server
3 55 (3.78%) NoSQL
4 34 (2.34%) MongoDB
5 26 (1.79%) Relational Database
6 21 (1.44%) Hadoop
7 20 (1.37%) Big Data
8 17 (1.17%) PostgreSQL
9 13 (0.89%) Couchbase
9 13 (0.89%) RDBMS
10 10 (0.69%) Endeca
11 8 (0.55%) SQL Server 2005
12 7 (0.48%) Data Mining
12 7 (0.48%) Mixpanel
12 7 (0.48%) SQL Server 2008
13 6 (0.41%) CouchDB
13 6 (0.41%) Neo4j
13 6 (0.41%) Power BI
13 6 (0.41%) Redis
13 6 (0.41%) Riak
Development Applications
1 219 (15.05%) Git (software)
2 61 (4.19%) gulp
3 47 (3.23%) Team Foundation Server
4 46 (3.16%) JIRA
4 46 (3.16%) Karma Test Runner
5 38 (2.61%) Visual Studio
6 37 (2.54%) Jasmine
6 37 (2.54%) Mocha
7 36 (2.47%) Subversion
8 33 (2.27%) Selenium
9 31 (2.13%) webpack
10 29 (1.99%) Grunt
11 25 (1.72%) TeamCity
12 19 (1.31%) Octopus Deploy
13 18 (1.24%) Bitbucket
14 17 (1.17%) Jenkins
15 15 (1.03%) Bower
16 14 (0.96%) QUnit
17 13 (0.89%) Protractor
17 13 (0.89%) Sinon.JS
General
1 801 (55.05%) Marketing
2 139 (9.55%) Finance
3 134 (9.21%) Advertising
3 134 (9.21%) Retail
4 43 (2.96%) Games
5 37 (2.54%) Electronics
6 33 (2.27%) Publishing
7 28 (1.92%) Telecoms
8 27 (1.86%) Manufacturing
9 26 (1.79%) Automotive
9 26 (1.79%) Banking
10 22 (1.51%) Legal
11 16 (1.10%) Brand Awareness
12 10 (0.69%) Multimedia
13 7 (0.48%) Pharmaceutical
14 6 (0.41%) Music Industry
15 5 (0.34%) Law
15 5 (0.34%) Swedish Language
16 4 (0.27%) Mandarin Language
17 3 (0.21%) French Language
Job Titles
1 604 (41.51%) Developer
2 227 (15.60%) Front End Developer (Client-Side Developer)
3 171 (11.75%) Web Developer
4 136 (9.35%) PHP Developer
5 104 (7.15%) JavaScript Developer
6 88 (6.05%) Analyst
7 87 (5.98%) HTML Developer
8 77 (5.29%) HTML CSS Developer
9 74 (5.09%) Account Manager
10 70 (4.81%) SEO Manager
11 68 (4.67%) Senior Developer
12 66 (4.54%) Front End Web Developer (Client-Side Developer)
13 55 (3.78%) Designer
14 51 (3.51%) Marketing Manager
15 50 (3.44%) PPC Manager
16 49 (3.37%) Junior
17 48 (3.30%) .NET Developer
17 48 (3.30%) SEO Executive
18 47 (3.23%) Full Stack Developer
19 46 (3.16%) Marketing Executive
Libraries, Frameworks & Software Standards
1 745 (51.20%) HTML
2 657 (45.15%) CSS
3 375 (25.77%) jQuery
4 332 (22.82%) HTML5
5 242 (16.63%) CSS3
6 211 (14.50%) Sass
7 209 (14.36%) AngularJS
8 124 (8.52%) .NET
9 106 (7.29%) LESS
10 95 (6.53%) React
11 93 (6.39%) Twitter Bootstrap
12 86 (5.91%) Ajax
13 80 (5.50%) Node.js
14 78 (5.36%) LAMP
14 78 (5.36%) RESTful
15 77 (5.29%) REST
16 73 (5.02%) Web Services
17 57 (3.92%) XML
18 52 (3.57%) Symfony
19 47 (3.23%) JSON
Miscellaneous
1 372 (25.57%) Social Media
2 341 (23.44%) User Experience
3 214 (14.71%) Analytical Skills
4 80 (5.50%) Mobile App
5 66 (4.54%) Blog
6 64 (4.40%) Graphic Design
7 54 (3.71%) Computer Science
8 40 (2.75%) Fintech
9 35 (2.41%) Algorithms
10 30 (2.06%) Digital Media
11 22 (1.51%) Greenfield Project
12 18 (1.24%) Animation
13 17 (1.17%) Tandem
14 15 (1.03%) Management Information System
15 14 (0.96%) Analytical Mindset
15 14 (0.96%) iPad
16 13 (0.89%) Cloud Native
17 12 (0.82%) BBC
17 12 (0.82%) Mobile Games
17 12 (0.82%) Private Cloud
Operating Systems
1 124 (8.52%) Linux
2 58 (3.99%) Windows
3 27 (1.86%) Android
3 27 (1.86%) Apple iOS
4 20 (1.37%) Windows Server
5 13 (0.89%) Mac OS X
6 10 (0.69%) Windows Server 2008
7 9 (0.62%) Unix
8 8 (0.55%) Windows 7
9 7 (0.48%) Windows 10
10 6 (0.41%) Windows Server 2003
11 5 (0.34%) CentOS
12 4 (0.27%) Windows 2000 Server
12 4 (0.27%) Windows 8
12 4 (0.27%) Windows Server 2012
13 2 (0.14%) Debian
13 2 (0.14%) Mac OS
14 1 (0.069%) AIX
14 1 (0.069%) Red Hat Enterprise Linux
Processes & Methodologies
1 456 (31.34%) Analytics
2 413 (28.38%) Digital Marketing
3 345 (23.71%) E-Commerce
4 328 (22.54%) Web Development
5 320 (21.99%) Agile Software Development
6 283 (19.45%) Pay per click
7 237 (16.29%) Front End Development
8 169 (11.62%) MVC
9 139 (9.55%) Content Management
10 137 (9.42%) Responsive Web Design
11 133 (9.14%) Web Design
12 105 (7.22%) Scrum
13 104 (7.15%) Web Analytics
14 93 (6.39%) Content Marketing
15 92 (6.32%) Marketing Strategy
15 92 (6.32%) Online Marketing
16 83 (5.70%) CRM
16 83 (5.70%) Open Source
17 82 (5.64%) Project Management
17 82 (5.64%) TDD
Programming Languages
1 623 (42.82%) JavaScript
2 350 (24.05%) PHP
3 195 (13.40%) SQL
4 130 (8.93%) Java
5 95 (6.53%) C#
6 50 (3.44%) Python
7 42 (2.89%) Ruby
8 38 (2.61%) ES6
9 26 (1.79%) C
10 21 (1.44%) C++
11 15 (1.03%) T-SQL
12 14 (0.96%) Perl
13 13 (0.89%) VB
14 12 (0.82%) VBScript
15 11 (0.76%) TypeScript
16 10 (0.69%) Groovy
16 10 (0.69%) PowerShell
16 10 (0.69%) VB.NET
17 7 (0.48%) Bash Shell
17 7 (0.48%) Scala
Qualifications
1 202 (13.88%) Degree
2 15 (1.03%) Computer Science Degree
3 10 (0.69%) ISEB
4 7 (0.48%) Master's Degree
5 6 (0.41%) Numerate Degree
6 3 (0.21%) CCNA
6 3 (0.21%) CCNP
6 3 (0.21%) Cisco Certification
6 3 (0.21%) CISSP
6 3 (0.21%) ITIL Certification
6 3 (0.21%) Network+ Certification
6 3 (0.21%) PRINCE2 Certification
6 3 (0.21%) Security Cleared
7 2 (0.14%) PMI Certification
8 1 (0.069%) DV Cleared
8 1 (0.069%) MBA
8 1 (0.069%) PMP
Quality Assurance & Compliance
1 40 (2.75%) QA
2 28 (1.92%) Actionable Recommendations
3 5 (0.34%) PMO
3 5 (0.34%) Sarbanes-Oxley
3 5 (0.34%) WAI
3 5 (0.34%) WCAG
4 4 (0.27%) Data Quality
5 2 (0.14%) GDPR
5 2 (0.14%) PCI DSS
5 2 (0.14%) SLA
System Software
1 26 (1.79%) Active Directory
1 26 (1.79%) Docker
2 7 (0.48%) Varnish
3 6 (0.41%) Virtual Machines
4 4 (0.27%) Hyper-V
4 4 (0.27%) Xen
5 3 (0.21%) Samba
6 2 (0.14%) vSphere
7 1 (0.069%) OpenAM
Systems Management
1 16 (1.10%) cPanel
2 15 (1.03%) Opscode Chef
3 9 (0.62%) Puppet
4 7 (0.48%) Plesk
5 6 (0.41%) Ansible
6 4 (0.27%) Backup Exec
6 4 (0.27%) Capistrano
6 4 (0.27%) McAfee ePO
6 4 (0.27%) Norton AntiVirus
6 4 (0.27%) Symantec Enterprise Vault
7 3 (0.21%) AppManager
8 2 (0.14%) SCCM
9 1 (0.069%) Kibana
Vendors
1 410 (28.18%) Google
2 187 (12.85%) Adobe
3 143 (9.83%) Microsoft
4 60 (4.12%) Facebook
5 54 (3.71%) Twitter
6 50 (3.44%) Sitecore
7 38 (2.61%) Zend
8 28 (1.92%) Optimizely
9 27 (1.86%) Marketo
10 23 (1.58%) Oracle
11 21 (1.44%) hybris
11 21 (1.44%) SAP
12 20 (1.37%) Salesforce.com
13 16 (1.10%) VMware
14 15 (1.03%) DoubleClick
15 12 (0.82%) Apple
15 12 (0.82%) Hootsuite
15 12 (0.82%) PayPal
16 11 (0.76%) Demandware
16 11 (0.76%) Hitwise