Period
to 13 August 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 13 August 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > North East
6 months to
13 Aug 2020
Same period 2019 Same period 2018
Rank 43 58 79
Rank change year-on-year +15 +21 -54
Permanent jobs citing Marketing 30 42 43
As % of all permanent jobs advertised in the North East 3.98% 3.47% 2.71%
As % of the General category 14.49% 11.38% 6.84%
Number of salaries quoted 28 45 38
Median annual salary £46,250 £45,000 £32,500
Median salary % change year-on-year +2.78% +38.46% -18.75%
10th Percentile £30,750 £33,000 £26,250
90th Percentile £61,500 £60,000 £51,250
England median annual salary £55,000 £50,000 £47,500
% change year-on-year +10.00% +5.26% +5.56%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North East with a requirement for common skills.

All General Skills
North East
Permanent vacancies with a requirement for common skills 207 369 629
As % of all permanent IT jobs advertised in the North East 27.45% 30.47% 39.61%
Number of salaries quoted 163 280 515
Median annual salary £42,500 £43,750 £41,500
Median salary % change year-on-year -2.86% +5.42% +10.67%
10th Percentile £30,724 £27,450 £21,250
90th Percentile £65,000 £67,500 £60,000
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +5.00%

Marketing
Job Vacancy Trend in the North East

Job postings citing Marketing as a proportion of all IT jobs advertised in the North East.

Job vacancy trend for Marketing in the North East

Marketing
Salary Trend in the North East

3-month moving average salary quoted in jobs citing Marketing in the North East.

Salary trend for Marketing in the North East

Marketing
Salary Histogram in the North East

Salary distribution for jobs citing Marketing in the North East over the 6 months to 13 August 2020.

Salary histogram for Marketing in the North East

Marketing
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North East region over the 6 months to 13 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Tyne and Wear -3 20 £47,500 +5.56% 4
Durham +19 9 £32,500 -7.14% 2
Northumberland - 1 - -
Marketing
England

For the 6 months to 13 August 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North East region with a requirement for Marketing.

1 25 (83.33%) Agile Software Development
2 24 (80.00%) JavaScript
3 16 (53.33%) PHP
3 16 (53.33%) Software Engineering
4 15 (50.00%) QA
4 15 (50.00%) SaaS
4 15 (50.00%) Redis
4 15 (50.00%) MySQL
4 15 (50.00%) Python
4 15 (50.00%) PostgreSQL
4 15 (50.00%) Mobile App
4 15 (50.00%) Redux
5 14 (46.67%) Front End Development
6 12 (40.00%) REST
7 10 (33.33%) CSS
8 9 (30.00%) HTML
8 9 (30.00%) Lua
8 9 (30.00%) Symfony
8 9 (30.00%) TDD
8 9 (30.00%) User Experience
9 8 (26.67%) Vue.js
9 8 (26.67%) Progressive Web App
9 8 (26.67%) Data Science
9 8 (26.67%) Git (software)
9 8 (26.67%) Data Protection
9 8 (26.67%) GitHub
9 8 (26.67%) SEO
9 8 (26.67%) Web Services
10 6 (20.00%) CRM
10 6 (20.00%) Laravel

Marketing
Co-occurring IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.33%) CMS
1 1 (3.33%) SharePoint
1 1 (3.33%) WordPress
Applications
1 2 (6.67%) Microsoft Excel
1 2 (6.67%) MS Visio
2 1 (3.33%) Microsoft Office
Business Applications
1 1 (3.33%) Dynamics CRM
1 1 (3.33%) Salesforce.com CRM
Cloud Services
1 15 (50.00%) SaaS
2 8 (26.67%) GitHub
3 3 (10.00%) Office 365
4 2 (6.67%) Azure
5 1 (3.33%) Dynamics 365
5 1 (3.33%) Power Automate
5 1 (3.33%) Power Platform
5 1 (3.33%) PowerApps
Database & Business Intelligence
1 15 (50.00%) MySQL
1 15 (50.00%) PostgreSQL
1 15 (50.00%) Redis
Development Applications
1 8 (26.67%) Git (software)
2 6 (20.00%) Babel
2 6 (20.00%) webpack
3 5 (16.67%) PHPUnit
General
1 1 (3.33%) Advertising
1 1 (3.33%) Manufacturing
1 1 (3.33%) Pharmaceutical
Job Titles
1 15 (50.00%) Developer
2 10 (33.33%) Front End Developer (Client-Side Developer)
3 9 (30.00%) JavaScript Developer
3 9 (30.00%) Software Engineer
4 8 (26.67%) PHP Software Engineer
5 5 (16.67%) React Developer
6 3 (10.00%) JavaScript Engineer
6 3 (10.00%) Lead Software Engineer
7 2 (6.67%) Analyst
7 2 (6.67%) Digital Analyst
7 2 (6.67%) Senior Developer
8 1 (3.33%) Business Systems Analyst
8 1 (3.33%) Consultant
8 1 (3.33%) Digital Business Analyst
8 1 (3.33%) Digital Transformation
8 1 (3.33%) Head of Sales
8 1 (3.33%) Office 365 Consultant
8 1 (3.33%) PHP Developer
8 1 (3.33%) Systems Analyst
8 1 (3.33%) Transformation Analyst
Libraries, Frameworks & Software Standards
1 15 (50.00%) Redux
2 12 (40.00%) REST
3 10 (33.33%) CSS
4 9 (30.00%) HTML
4 9 (30.00%) Symfony
5 8 (26.67%) Vue.js
5 8 (26.67%) Web Services
6 6 (20.00%) Laravel
7 5 (16.67%) React
Miscellaneous
1 15 (50.00%) Mobile App
2 9 (30.00%) User Experience
3 2 (6.67%) Analytical Skills
3 2 (6.67%) Management Information System
3 2 (6.67%) Self-Motivation
4 1 (3.33%) Life Science
Processes & Methodologies
1 25 (83.33%) Agile Software Development
2 16 (53.33%) Software Engineering
3 14 (46.67%) Front End Development
4 9 (30.00%) TDD
5 8 (26.67%) Data Protection
5 8 (26.67%) Data Science
5 8 (26.67%) Progressive Web App
5 8 (26.67%) SEO
6 6 (20.00%) CRM
7 3 (10.00%) Scrum
8 2 (6.67%) B2B
8 2 (6.67%) B2B Sales
8 2 (6.67%) Decision-Making
8 2 (6.67%) Digital Transformation Programme
8 2 (6.67%) Email Marketing
8 2 (6.67%) GAP Analysis
8 2 (6.67%) Product Marketing
8 2 (6.67%) Requirements Gathering
8 2 (6.67%) Test Scripting
8 2 (6.67%) Workflow
Programming Languages
1 24 (80.00%) JavaScript
2 16 (53.33%) PHP
3 15 (50.00%) Python
4 9 (30.00%) Lua
5 6 (20.00%) ES6
Quality Assurance & Compliance
1 15 (50.00%) QA
2 1 (3.33%) Data Quality
Vendors
1 4 (13.33%) Microsoft
2 2 (6.67%) Citrix
3 1 (3.33%) Nintex
3 1 (3.33%) Salesforce.com