The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 25 March 2017 with a comparison to the same period over the previous 2 years.

3 months to
25 Mar 2017
Same period 2016 Same period 2015
Marketing
England / North East
Rank 57 33 63
Rank change year-on-year -24 +30  
Permanent jobs citing Marketing 16 48 19
As % of all permanent IT jobs advertised in the North East 2.50% 7.42% 2.66%
As % of the General category 9.52% 20.69% 7.69%
Number of salaries quoted 16 43 15
Median salary £30,000 £36,000 £40,000
Median salary % change year-on-year -16.66% -10.00%  
90% offered a salary of more than £21,000 £22,500 £27,000
10% offered a salary of more than £46,250 £44,500 £52,500
UK excluding London median salary £40,000 £40,000 £40,000

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North East with a requirement for common skills.

General Skills
North East
Permanent job vacancies with a requirement for common skills 168 232 247
As % of all permanent IT job vacancies advertised in the North East 26.29% 35.86% 34.64%
Number of salaries quoted 140 200 204
Median salary £34,000 £35,250 £37,500
Median salary % change year-on-year -3.54% -6.00%  
90% offered a salary of more than £24,850 £22,950 £27,350
10% offered a salary of more than £52,500 £60,000 £55,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend in the North East

The job posting trend of jobs advertised in the North East citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in the North East

Marketing
Salary Trend in the North East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North East.

Salary trend for Marketing in the North East

Marketing
Salary Histogram in the North East

The salary distribution of IT jobs citing Marketing in the North East over the 3 months to 25 March 2017.

Salary histogram for Marketing in the North East

Marketing
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North East region over the 3 months to 25 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Northumberland - 7 £30,000 - 3
Tyne and Wear -26 6 £35,000 -12.50% 16
Durham -3 2 £52,500 +61.53% 4
Marketing
England

Marketing
Top 30 Related IT Skills in the North East

For the 6 months to 25 March 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North East region with a requirement for Marketing.

1 21 (46.67%) MySQL
1 21 (46.67%) E-Commerce
2 20 (44.44%) MVC
2 20 (44.44%) Digital Marketing
3 19 (42.22%) Git (software)
4 18 (40.00%) JavaScript
5 17 (37.78%) PHP
6 15 (33.33%) Agile Software Development
7 14 (31.11%) jQuery
8 13 (28.89%) OOP
8 13 (28.89%) OO
9 11 (24.44%) OO PHP
10 8 (17.78%) HTML
10 8 (17.78%) CSS
10 8 (17.78%) Retail
10 8 (17.78%) Finance
10 8 (17.78%) Web Development
11 7 (15.56%) Telecoms
11 7 (15.56%) Banking
11 7 (15.56%) Programme Management
12 6 (13.33%) SEO
12 6 (13.33%) Scrum
12 6 (13.33%) Linux
12 6 (13.33%) Microsoft
12 6 (13.33%) Waterfall
12 6 (13.33%) NoSQL
12 6 (13.33%) Node.js
12 6 (13.33%) Software Delivery
12 6 (13.33%) Enterprise Software
13 5 (11.11%) Analytics

Marketing
Top Related IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (6.67%) nginx
1 3 (6.67%) WordPress
2 2 (4.44%) Apache
2 2 (4.44%) CMS
3 1 (2.22%) Apache Solr
3 1 (2.22%) Drupal
3 1 (2.22%) Joomla!
Applications
1 1 (2.22%) Photoshop
Business Applications
1 2 (4.44%) Magento
2 1 (2.22%) OpenCart
2 1 (2.22%) Payment Gateway
Cloud Services
1 5 (11.11%) Microsoft Azure
2 3 (6.67%) Google Analytics
3 2 (4.44%) Amazon AWS
4 1 (2.22%) AdWords
4 1 (2.22%) Basecamp
4 1 (2.22%) Google Tag Manager
Database & Business Intelligence
1 21 (46.67%) MySQL
2 6 (13.33%) NoSQL
3 4 (8.89%) SQL Server
3 4 (8.89%) SQL Server 2014
4 2 (4.44%) Amazon DynamoDB
4 2 (4.44%) Apache Cassandra
4 2 (4.44%) MongoDB
4 2 (4.44%) PostgreSQL
Development Applications
1 19 (42.22%) Git (software)
2 4 (8.89%) JIRA
3 2 (4.44%) git-flow
3 2 (4.44%) Jenkins
3 2 (4.44%) Selenium
3 2 (4.44%) Subversion
4 1 (2.22%) gulp
General
1 8 (17.78%) Finance
1 8 (17.78%) Retail
2 7 (15.56%) Banking
2 7 (15.56%) Telecoms
3 5 (11.11%) Advertising
4 2 (4.44%) Automotive
4 2 (4.44%) Games
4 2 (4.44%) Manufacturing
5 1 (2.22%) Brand Awareness
Job Titles
1 23 (51.11%) Developer
2 16 (35.56%) PHP Developer
3 5 (11.11%) Development Manager
3 5 (11.11%) Software Development Manager
3 5 (11.11%) Software Manager
4 4 (8.89%) .NET Developer
4 4 (8.89%) .NET Software Developer
5 3 (6.67%) DevOps Engineer
5 3 (6.67%) Full Stack Developer
5 3 (6.67%) Junior
5 3 (6.67%) SEO Executive
5 3 (6.67%) Web Developer
6 2 (4.44%) Analyst
6 2 (4.44%) Games Developer
6 2 (4.44%) Head of Digital
6 2 (4.44%) Head of Technology
6 2 (4.44%) Junior Developer
6 2 (4.44%) MySQL Developer
6 2 (4.44%) PHP Web Developer
6 2 (4.44%) QA Analyst
Libraries, Frameworks & Software Standards
1 14 (31.11%) jQuery
2 8 (17.78%) CSS
2 8 (17.78%) HTML
3 6 (13.33%) Node.js
4 5 (11.11%) .NET
5 4 (8.89%) .NET Framework
5 4 (8.89%) AngularJS
5 4 (8.89%) ASP.NET
5 4 (8.89%) ASP.NET MVC
5 4 (8.89%) ASP.NET MVC 5
5 4 (8.89%) ASP.NET Web API
5 4 (8.89%) Code First Entity Framework
5 4 (8.89%) Entity Framework
5 4 (8.89%) HTML5
5 4 (8.89%) RESTful
5 4 (8.89%) WCF
5 4 (8.89%) XML
6 3 (6.67%) Laravel
6 3 (6.67%) Symfony
7 2 (4.44%) REST
Miscellaneous
1 6 (13.33%) Enterprise Software
2 2 (4.44%) Analytical Skills
2 2 (4.44%) Social Media
2 2 (4.44%) User Experience
3 1 (2.22%) Algorithms
3 1 (2.22%) Blog
Operating Systems
1 6 (13.33%) Linux
Processes & Methodologies
1 21 (46.67%) E-Commerce
2 20 (44.44%) Digital Marketing
2 20 (44.44%) MVC
3 15 (33.33%) Agile Software Development
4 13 (28.89%) OO
4 13 (28.89%) OOP
5 11 (24.44%) OO PHP
6 8 (17.78%) Web Development
7 7 (15.56%) Programme Management
8 6 (13.33%) Scrum
8 6 (13.33%) SEO
8 6 (13.33%) Software Delivery
8 6 (13.33%) Waterfall
9 5 (11.11%) Analytics
9 5 (11.11%) DevOps
9 5 (11.11%) MSF
9 5 (11.11%) SDLC
9 5 (11.11%) TDD
10 4 (8.89%) BDD
10 4 (8.89%) Web Application Development
Programming Languages
1 18 (40.00%) JavaScript
2 17 (37.78%) PHP
3 5 (11.11%) C
4 4 (8.89%) C#
4 4 (8.89%) Ruby
5 2 (4.44%) Bash Shell
5 2 (4.44%) Python
5 2 (4.44%) SQL
6 1 (2.22%) Java
Qualifications
1 3 (6.67%) Degree
Quality Assurance & Compliance
1 3 (6.67%) QA
System Software
1 3 (6.67%) Docker
Systems Management
1 3 (6.67%) Ansible
1 3 (6.67%) Opscode Chef
1 3 (6.67%) Puppet
Vendors
1 6 (13.33%) Microsoft
2 5 (11.11%) Zend
3 4 (8.89%) Google
4 1 (2.22%) Adobe
4 1 (2.22%) Facebook
4 1 (2.22%) Sage
4 1 (2.22%) SAP
4 1 (2.22%) Twitter
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