Period
to

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 29 June 2022 with a comparison to the same period over the previous 2 years.

Marketing
England > North East
6 months to
29 Jun 2022
Same period 2021 Same period 2020
Rank 46 63 41
Rank change year-on-year +17 -22 +28
Permanent jobs citing Marketing 79 36 45
As % of all permanent jobs advertised in the North East 4.75% 3.15% 4.87%
As % of the General category 10.84% 7.41% 10.32%
Number of salaries quoted 25 22 38
10th Percentile £13,000 £31,250 £38,100
25th Percentile £32,500 £37,125 £41,250
Median annual salary (50th Percentile) £40,000 £48,500 £47,500
Median % change year-on-year -17.53% +2.11% +11.76%
75th Percentile £47,500 £56,750 £53,750
90th Percentile £54,000 £62,000 -
England median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North East with a requirement for common skills.

All General Skills
North East
Permanent vacancies with a requirement for common skills 729 486 436
As % of all permanent IT jobs advertised in the North East 43.84% 42.48% 47.19%
Number of salaries quoted 429 342 299
10th Percentile £26,150 £24,250 £26,150
25th Percentile £35,750 £30,813 £31,411
Median annual salary (50th Percentile) £45,000 £41,695 £42,500
Median % change year-on-year +7.93% -1.89% +6.25%
75th Percentile £58,750 £55,000 £52,500
90th Percentile £80,000 £61,700 £60,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Marketing
Job Vacancy Trend in the North East

Job postings citing Marketing as a proportion of all IT jobs advertised in the North East.

Job vacancy trend for Marketing in the North East

Marketing
Salary Trend in the North East

3-month moving average salary quoted in jobs citing Marketing in the North East.

Salary trend for Marketing in the North East

Marketing
Salary Histogram in the North East

Salary distribution for jobs citing Marketing in the North East over the 6 months to 29 June 2022.

Salary histogram for Marketing in the North East

Marketing
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North East region over the 6 months to 29 June 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Tyne and Wear +9 49 £40,000 -17.53% 7
Northumberland +4 15 £45,000 -
Durham -9 15 £28,000 -49.09%
Marketing
England

For the 6 months to 29 June 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North East region with a requirement for Marketing.

1 54 (68.35%) HTML
2 50 (63.29%) SQL
3 40 (50.63%) JavaScript
3 40 (50.63%) CSS
4 39 (49.37%) Git (software)
5 35 (44.30%) Azure
5 35 (44.30%) Web Development
5 35 (44.30%) AngularJS
6 34 (43.04%) Software Engineering
6 34 (43.04%) MVC
7 33 (41.77%) .NET
8 32 (40.51%) Social Skills
9 31 (39.24%) Docker
10 30 (37.97%) Go
10 30 (37.97%) Angular 2
10 30 (37.97%) Java
10 30 (37.97%) ASP.NET
10 30 (37.97%) HTTP
10 30 (37.97%) SSL
10 30 (37.97%) Ruby
10 30 (37.97%) Ruby on Rails
10 30 (37.97%) NoSQL
10 30 (37.97%) Node.js
11 21 (26.58%) Analytical Skills
12 19 (24.05%) Full Stack Development
12 19 (24.05%) CRM
13 18 (22.78%) Digital Marketing
14 17 (21.52%) Salesforce.com
15 15 (18.99%) Line Management
15 15 (18.99%) Marketing Technology

Marketing
Co-occurring IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (5.06%) Apache
1 4 (5.06%) nginx
1 4 (5.06%) Umbraco
2 3 (3.80%) SharePoint
3 2 (2.53%) SAS
4 1 (1.27%) Apache Spark
Applications
1 3 (3.80%) Microsoft Office
2 1 (1.27%) Adobe After Effects
2 1 (1.27%) Adobe Premiere
2 1 (1.27%) CINEMA 4D
2 1 (1.27%) Microsoft Excel
2 1 (1.27%) Microsoft PowerPoint
Business Applications
1 4 (5.06%) Magento
2 1 (1.27%) Dynamics CRM
Cloud Services
1 35 (44.30%) Azure
2 5 (6.33%) GitHub
2 5 (6.33%) Google Analytics
2 5 (6.33%) Power Platform
3 4 (5.06%) AWS
3 4 (5.06%) Azure DevOps
3 4 (5.06%) BrowserStack
3 4 (5.06%) GitHub Actions
4 1 (1.27%) npm
Communications & Networking
1 30 (37.97%) HTTP
1 30 (37.97%) SSL
Database & Business Intelligence
1 30 (37.97%) NoSQL
2 5 (6.33%) Power BI
3 4 (5.06%) SQL Server
4 1 (1.27%) Data Mining
4 1 (1.27%) MySQL
4 1 (1.27%) Tableau
Development Applications
1 39 (49.37%) Git (software)
2 5 (6.33%) JIRA
2 5 (6.33%) Visual Studio
3 4 (5.06%) Bitbucket
3 4 (5.06%) Codeception
3 4 (5.06%) Grunt
3 4 (5.06%) gulp
3 4 (5.06%) Jenkins
3 4 (5.06%) PHPUnit
3 4 (5.06%) Vagrant
4 1 (1.27%) Babel
4 1 (1.27%) Cypress.io
4 1 (1.27%) GitLab
4 1 (1.27%) webpack
General
1 32 (40.51%) Social Skills
2 21 (26.58%) Analytical Skills
3 14 (17.72%) Advertising
4 4 (5.06%) Retail
5 2 (2.53%) Finance
5 2 (2.53%) Influencing Skills
5 2 (2.53%) Presentation Skills
6 1 (1.27%) Automotive
6 1 (1.27%) Aviation
6 1 (1.27%) Billing
6 1 (1.27%) Inclusion and Diversity
6 1 (1.27%) Manufacturing
Job Titles
1 30 (37.97%) Software Engineer
2 14 (17.72%) Cloud Specialist
2 14 (17.72%) Developer
2 14 (17.72%) Marketing Specialist
3 10 (12.66%) Analyst
4 9 (11.39%) Full Stack Developer
5 4 (5.06%) Data Analyst
5 4 (5.06%) Web Developer
6 3 (3.80%) Customer Analyst
6 3 (3.80%) Digital Executive
6 3 (3.80%) Systems Analyst
7 2 (2.53%) Programmer
7 2 (2.53%) Senior Programmer
7 2 (2.53%) Senior Statistical Programmer
7 2 (2.53%) Statistical Programmer
8 1 (1.27%) Business Support Analyst
8 1 (1.27%) Project Manager
8 1 (1.27%) Senior Developer
8 1 (1.27%) Support Analyst
8 1 (1.27%) Support Engineer
Libraries, Frameworks & Software Standards
1 54 (68.35%) HTML
2 40 (50.63%) CSS
3 35 (44.30%) AngularJS
4 33 (41.77%) .NET
5 30 (37.97%) Angular 2
5 30 (37.97%) ASP.NET
5 30 (37.97%) Node.js
5 30 (37.97%) Ruby on Rails
6 9 (11.39%) jQuery
7 6 (7.59%) React
8 5 (6.33%) Ajax
8 5 (6.33%) Blazor
8 5 (6.33%) Twitter Bootstrap
9 4 (5.06%) HTML5
9 4 (5.06%) Laravel
9 4 (5.06%) LESS
9 4 (5.06%) Sass
9 4 (5.06%) Vue.js
9 4 (5.06%) Web Services
10 3 (3.80%) XML
Miscellaneous
1 15 (18.99%) Marketing Technology
2 12 (15.19%) User Experience
3 7 (8.86%) Management Information System
4 2 (2.53%) Data Protection Act
5 1 (1.27%) Algorithms
5 1 (1.27%) Analytical Mindset
5 1 (1.27%) Animation
5 1 (1.27%) Social Media
Operating Systems
1 3 (3.80%) Windows
1 3 (3.80%) Windows Server
2 1 (1.27%) Unix
Processes & Methodologies
1 35 (44.30%) Web Development
2 34 (43.04%) MVC
2 34 (43.04%) Software Engineering
3 19 (24.05%) CRM
3 19 (24.05%) Full Stack Development
4 18 (22.78%) Digital Marketing
5 15 (18.99%) Line Management
6 14 (17.72%) Global Marketing
6 14 (17.72%) Marketing Strategy
6 14 (17.72%) Online Marketing
7 13 (16.46%) Problem-Solving
8 12 (15.19%) Agile
8 12 (15.19%) Project Management
9 10 (12.66%) Clean Code
9 10 (12.66%) Front End Development
10 8 (10.13%) Continuous Improvement
11 7 (8.86%) Workflow
12 6 (7.59%) Analytics
13 5 (6.33%) Progressive Web App
13 5 (6.33%) Responsive Web Design
Programming Languages
1 50 (63.29%) SQL
2 40 (50.63%) JavaScript
3 30 (37.97%) Go
3 30 (37.97%) Java
3 30 (37.97%) Ruby
4 5 (6.33%) PHP
5 3 (3.80%) C#
6 2 (2.53%) Python
7 1 (1.27%) C
7 1 (1.27%) ES6
7 1 (1.27%) PL/SQL
7 1 (1.27%) R
7 1 (1.27%) T-SQL
7 1 (1.27%) TypeScript
Qualifications
1 10 (12.66%) Security Cleared
2 5 (6.33%) Degree
3 3 (3.80%) HNC
3 3 (3.80%) HND
Quality Assurance & Compliance
1 4 (5.06%) QA
2 2 (2.53%) 21 CFR Part 11
2 2 (2.53%) CDISC
2 2 (2.53%) Good Clinical Practice
3 1 (1.27%) IEC 62304
3 1 (1.27%) ISO 13485
System Software
1 31 (39.24%) Docker
2 4 (5.06%) Varnish
2 4 (5.06%) VirtualBox
Vendors
1 17 (21.52%) Salesforce.com
2 14 (17.72%) Salesforce Marketing Cloud
3 5 (6.33%) Adobe
3 5 (6.33%) Google
3 5 (6.33%) Microsoft
4 4 (5.06%) New Relic
5 1 (1.27%) Databricks
5 1 (1.27%) Sitecore