Period
to 25 January 2022

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 January 2022 with a comparison to the same period over the previous 2 years.

Marketing
England > North East
6 months to
25 Jan 2022
Same period 2021 Same period 2020
Rank 46 56 47
Rank change year-on-year +10 -9 +44
Permanent jobs citing Marketing 69 28 60
As % of all permanent jobs advertised in the North East 5.16% 2.99% 4.75%
As % of the General category 10.80% 6.95% 10.17%
Number of salaries quoted 57 24 46
10th Percentile - £30,750 £40,000
25th Percentile £32,500 £32,750 £45,000
Median annual salary (50th Percentile) £42,500 £45,000 £47,500
Median % change year-on-year -5.56% -5.26% +18.75%
75th Percentile £43,750 £58,125 £53,750
90th Percentile £62,000 £65,000 £55,594
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North East with a requirement for common skills.

All General Skills
North East
Permanent vacancies with a requirement for common skills 639 403 590
As % of all permanent IT jobs advertised in the North East 47.79% 43.01% 46.68%
Number of salaries quoted 383 340 386
10th Percentile £25,550 £26,750 £23,250
25th Percentile £32,500 £33,750 £31,250
Median annual salary (50th Percentile) £42,500 £43,500 £40,663
Median % change year-on-year -2.30% +6.98% -4.32%
75th Percentile £57,500 £57,500 £50,563
90th Percentile £67,250 £65,000 £62,500
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +4.76%

Marketing
Job Vacancy Trend in the North East

Job postings citing Marketing as a proportion of all IT jobs advertised in the North East.

Job vacancy trend for Marketing in the North East

Marketing
Salary Trend in the North East

3-month moving average salary quoted in jobs citing Marketing in the North East.

Salary trend for Marketing in the North East

Marketing
Salary Histogram in the North East

Salary distribution for jobs citing Marketing in the North East over the 6 months to 25 January 2022.

Salary histogram for Marketing in the North East

Marketing
Job Locations in the North East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North East region over the 6 months to 25 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Tyne and Wear +10 59 £42,500 -5.56% 16
Durham -8 6 £32,500 - 2
Northumberland -5 4 £29,000 - 3
Marketing
England

For the 6 months to 25 January 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North East region with a requirement for Marketing.

1 37 (53.62%) Problem-Solving
2 36 (52.17%) Degree
3 34 (49.28%) Computer Science
4 33 (47.83%) QA
4 33 (47.83%) Software Engineering
4 33 (47.83%) Continuous Improvement
4 33 (47.83%) Microsoft Office
5 31 (44.93%) SQL Server
5 31 (44.93%) XML
5 31 (44.93%) XSLT
5 31 (44.93%) HNC
5 31 (44.93%) HND
5 31 (44.93%) Windows
5 31 (44.93%) Microsoft
5 31 (44.93%) Systems Analysis
5 31 (44.93%) Windows Server
6 23 (33.33%) Agile Software Development
7 20 (28.99%) C#
8 16 (23.19%) .NET
8 16 (23.19%) Management Information System
8 16 (23.19%) Waterfall
9 15 (21.74%) Quality Management
9 15 (21.74%) Information Management
9 15 (21.74%) Workflow
10 14 (20.29%) Finance
11 11 (15.94%) Analytics
11 11 (15.94%) Social Skills
12 10 (14.49%) JavaScript
13 8 (11.59%) E-Commerce
13 8 (11.59%) Retail

Marketing
Co-occurring IT Skills in the North East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (4.35%) Apache Spark
2 2 (2.90%) Apache
2 2 (2.90%) nginx
3 1 (1.45%) CMS
3 1 (1.45%) SharePoint
Applications
1 33 (47.83%) Microsoft Office
2 7 (10.14%) Microsoft Excel
3 4 (5.80%) Microsoft PowerPoint
Business Applications
1 2 (2.90%) Magento
2 1 (1.45%) SAP SD
Cloud Services
1 8 (11.59%) Google Analytics
2 5 (7.25%) Azure
2 5 (7.25%) Boomi
2 5 (7.25%) Salesforce Sales Cloud
2 5 (7.25%) Salesforce Service Cloud
3 4 (5.80%) GitHub
4 2 (2.90%) AWS
4 2 (2.90%) BrowserStack
4 2 (2.90%) Facebook Ads
4 2 (2.90%) GitHub Actions
4 2 (2.90%) Google Ads
4 2 (2.90%) Google Tag Manager
4 2 (2.90%) npm
4 2 (2.90%) SaaS
4 2 (2.90%) Siteimprove
5 1 (1.45%) Power Platform
Database & Business Intelligence
1 31 (44.93%) SQL Server
2 3 (4.35%) Data Mining
2 3 (4.35%) Text Mining
3 2 (2.90%) Tableau
4 1 (1.45%) MySQL
4 1 (1.45%) Power BI
Development Applications
1 4 (5.80%) Git (software)
2 2 (2.90%) Babel
2 2 (2.90%) Bitbucket
2 2 (2.90%) Codeception
2 2 (2.90%) Cypress.io
2 2 (2.90%) GitLab
2 2 (2.90%) Grunt
2 2 (2.90%) gulp
2 2 (2.90%) Jenkins
2 2 (2.90%) JIRA
2 2 (2.90%) PHPUnit
2 2 (2.90%) Vagrant
2 2 (2.90%) Visual Studio
2 2 (2.90%) webpack
General
1 14 (20.29%) Finance
2 11 (15.94%) Social Skills
3 8 (11.59%) Retail
4 6 (8.70%) Analytical Skills
5 5 (7.25%) Automotive
5 5 (7.25%) Back Office
6 2 (2.90%) Advertising
6 2 (2.90%) Inclusion and Diversity
6 2 (2.90%) Influencing Skills
6 2 (2.90%) Presentation Skills
7 1 (1.45%) Law
Job Titles
1 33 (47.83%) Analyst
1 33 (47.83%) Customer Analyst
2 31 (44.93%) Systems Analyst
3 15 (21.74%) Junior
3 15 (21.74%) Junior Analyst
3 15 (21.74%) Junior Systems Analyst
4 8 (11.59%) Developer
5 5 (7.25%) Architect
5 5 (7.25%) Salesforce Architect
5 5 (7.25%) Salesforce Solution Architect
5 5 (7.25%) Solutions Architect
6 4 (5.80%) Full Stack Developer
6 4 (5.80%) Technical Director
7 3 (4.35%) Data Scientist
7 3 (4.35%) Systems Manager
8 2 (2.90%) Front End Developer (Client-Side Developer)
8 2 (2.90%) Marketing Specialist
8 2 (2.90%) Product Manager
8 2 (2.90%) React Developer
8 2 (2.90%) Web Developer
Libraries, Frameworks & Software Standards
1 31 (44.93%) XML
1 31 (44.93%) XSLT
2 16 (23.19%) .NET
3 6 (8.70%) CSS
3 6 (8.70%) HTML
4 4 (5.80%) jQuery
4 4 (5.80%) React
4 4 (5.80%) Web Services
5 2 (2.90%) Ajax
5 2 (2.90%) AngularJS
5 2 (2.90%) Blazor
5 2 (2.90%) HTML5
5 2 (2.90%) Jest
5 2 (2.90%) Laravel
5 2 (2.90%) LESS
5 2 (2.90%) REST
5 2 (2.90%) Sass
5 2 (2.90%) Twitter Bootstrap
5 2 (2.90%) Vue.js
Miscellaneous
1 16 (23.19%) Management Information System
2 5 (7.25%) Algorithms
2 5 (7.25%) User Experience
3 4 (5.80%) Social Media
4 3 (4.35%) Data Protection Act
4 3 (4.35%) Social Network
5 1 (1.45%) Mobile App
Operating Systems
1 31 (44.93%) Windows
1 31 (44.93%) Windows Server
2 1 (1.45%) Unix
Processes & Methodologies
1 37 (53.62%) Problem-Solving
2 34 (49.28%) Computer Science
3 33 (47.83%) Continuous Improvement
3 33 (47.83%) Software Engineering
4 31 (44.93%) Systems Analysis
5 23 (33.33%) Agile Software Development
6 16 (23.19%) Waterfall
7 15 (21.74%) Information Management
7 15 (21.74%) Quality Management
7 15 (21.74%) Workflow
8 11 (15.94%) Analytics
9 8 (11.59%) E-Commerce
9 8 (11.59%) Web Development
10 7 (10.14%) CRM
11 6 (8.70%) Clean Code
11 6 (8.70%) Front End Development
11 6 (8.70%) Visualisation
12 5 (7.25%) A/B Testing
12 5 (7.25%) Mentoring
12 5 (7.25%) Order Management
Programming Languages
1 20 (28.99%) C#
2 10 (14.49%) JavaScript
3 7 (10.14%) Python
4 4 (5.80%) C++
5 3 (4.35%) PHP
5 3 (4.35%) R
6 2 (2.90%) ES6
6 2 (2.90%) SQL
6 2 (2.90%) TypeScript
7 1 (1.45%) C
Qualifications
1 36 (52.17%) Degree
2 31 (44.93%) HNC
2 31 (44.93%) HND
3 3 (4.35%) Numerate Degree
Quality Assurance & Compliance
1 33 (47.83%) QA
2 1 (1.45%) GDPR
System Software
1 2 (2.90%) Docker
1 2 (2.90%) Varnish
1 2 (2.90%) VirtualBox
Vendors
1 31 (44.93%) Microsoft
2 8 (11.59%) Google
2 8 (11.59%) Salesforce.com
3 5 (7.25%) Dell
3 5 (7.25%) Facebook
3 5 (7.25%) Salesforce Marketing Cloud
4 3 (4.35%) Adobe
4 3 (4.35%) Databricks
5 2 (2.90%) New Relic
6 1 (1.45%) SAP