Period
to 3 August 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 3 August 2020 with a comparison to the same period over the previous 2 years.

Social Media
UK > England
6 months to
3 Aug 2020
Same period 2019 Same period 2018
Rank 492 435 433
Rank change year-on-year -57 -2 -63
Permanent jobs citing Social Media 290 922 1,176
As % of all permanent jobs advertised in England 0.47% 0.69% 0.73%
As % of the Miscellaneous category 1.18% 1.76% 1.85%
Number of salaries quoted 227 649 952
Median annual salary £53,000 £45,000 £42,500
Median salary % change year-on-year +17.78% +5.88% +6.25%
10th Percentile £27,500 £25,250 £21,025
90th Percentile £92,000 £85,000 £77,500
UK median annual salary £54,000 £45,000 £42,500
% change year-on-year +20.00% +5.88% +6.25%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Permanent vacancies with a requirement for generic IT skills 24,481 52,313 63,493
As % of all permanent IT jobs advertised in England 39.54% 39.27% 39.28%
Number of salaries quoted 19,072 39,503 48,818
Median annual salary £55,000 £53,000 £52,500
Median salary % change year-on-year +3.77% +0.95% +5.00%
10th Percentile £31,500 £30,000 £28,750
90th Percentile £96,250 £88,750 £85,000
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Salary Trend in England

3-month moving average salary quoted in jobs citing Social Media in England.

Salary trend for Social Media in England

Social Media
Salary Histogram in England

Salary distribution for jobs citing Social Media in England over the 6 months to 3 August 2020.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 3 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -63 163 £60,000 +20.00% 31
North of England +150 52 £50,000 +25.00% 17
North West +131 40 £55,000 +30.95% 11
South East +142 32 £45,000 +12.50% 6
East of England +82 20 £87,500 +133.33% 7
Midlands +63 15 £35,000 +18.64% 4
Yorkshire +114 12 £31,250 -21.88% 6
East Midlands +69 10 £35,000 -22.22% 3
South West +37 8 £39,000 +5.41% 1
West Midlands +53 5 £32,550 +18.36% 1
Social Media
UK

For the 6 months to 3 August 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Social Media.

1 96 (33.10%) Marketing
2 67 (23.10%) Agile Software Development
3 61 (21.03%) Analytics
4 59 (20.34%) JavaScript
5 49 (16.90%) Digital Marketing
6 41 (14.14%) Degree
7 40 (13.79%) Analytical Skills
8 38 (13.10%) Software Engineering
9 37 (12.76%) SEO
10 36 (12.41%) Blog
11 35 (12.07%) Python
12 30 (10.34%) Java
12 30 (10.34%) Microsoft
12 30 (10.34%) Git (software)
12 30 (10.34%) Node.js
13 29 (10.00%) Google
14 28 (9.66%) B2B
14 28 (9.66%) Facebook
14 28 (9.66%) Azure
14 28 (9.66%) DevOps
15 27 (9.31%) Microservices
15 27 (9.31%) SQL
15 27 (9.31%) CSS
16 26 (8.97%) AWS
17 25 (8.62%) E-Commerce
17 25 (8.62%) TDD
17 25 (8.62%) User Experience
18 24 (8.28%) Advertising
19 23 (7.93%) Content Management
19 23 (7.93%) HTML

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (3.79%) CMS
2 10 (3.45%) Confluence
3 8 (2.76%) IIS
4 7 (2.41%) WordPress
5 6 (2.07%) Apache Spark
5 6 (2.07%) Headless CMS
6 5 (1.72%) nginx
7 4 (1.38%) Apache
7 4 (1.38%) MS Exchange
8 2 (0.69%) GlassFish
8 2 (0.69%) Umbraco
9 1 (0.34%) Elasticsearch
9 1 (0.34%) JBoss
9 1 (0.34%) Oracle SOA Suite
9 1 (0.34%) SharePoint
9 1 (0.34%) Tomcat
9 1 (0.34%) WebSphere
Applications
1 15 (5.17%) Photoshop
2 9 (3.10%) Microsoft Excel
3 8 (2.76%) Adobe Illustrator
4 7 (2.41%) Microsoft Office
5 6 (2.07%) Microsoft PowerPoint
6 5 (1.72%) Sketch
7 4 (1.38%) InDesign
8 3 (1.03%) Adobe After Effects
8 3 (1.03%) Chatbot
8 3 (1.03%) InVision
9 2 (0.69%) GIMP
9 2 (0.69%) Spreadsheet
10 1 (0.34%) Adobe Premiere
10 1 (0.34%) Adobe XD
10 1 (0.34%) CINEMA 4D
10 1 (0.34%) Flinto
10 1 (0.34%) Maya
10 1 (0.34%) Microsoft Project
10 1 (0.34%) Zeplin
Business Applications
1 3 (1.03%) Maximo
2 2 (0.69%) Shopify
2 2 (0.69%) Sprinklr
3 1 (0.34%) IBM Operational Decision Manager
3 1 (0.34%) Magento
3 1 (0.34%) Oracle EBS R12
3 1 (0.34%) Oracle ERP
3 1 (0.34%) Radian6
3 1 (0.34%) SAP IS-U
3 1 (0.34%) Social Studio
3 1 (0.34%) Summit
3 1 (0.34%) WebTrends
Cloud Services
1 28 (9.66%) Azure
2 26 (8.97%) AWS
3 16 (5.52%) Google Analytics
4 14 (4.83%) GCP
4 14 (4.83%) SaaS
5 13 (4.48%) GitHub
6 8 (2.76%) Serverless
7 7 (2.41%) AWS Lambda
7 7 (2.41%) Office 365
7 7 (2.41%) Power Platform
8 6 (2.07%) Azure Functions
8 6 (2.07%) Firebase
9 4 (1.38%) IaaS
9 4 (1.38%) PaaS
10 3 (1.03%) Google Tag Manager
11 2 (0.69%) Adobe Creative Cloud
11 2 (0.69%) npm
11 2 (0.69%) Slack
12 1 (0.34%) Asana
12 1 (0.34%) Dialogflow
Communications & Networking
1 15 (5.17%) Internet
2 13 (4.48%) Firewall
3 8 (2.76%) HTTP
4 7 (2.41%) DHCP
4 7 (2.41%) DNS
5 5 (1.72%) TCP/IP
5 5 (1.72%) VPN
6 4 (1.38%) MPLS
6 4 (1.38%) VoIP
7 2 (0.69%) Cisco ASA
7 2 (0.69%) HTTPS
7 2 (0.69%) Intranet
7 2 (0.69%) IPv4
7 2 (0.69%) IPv6
7 2 (0.69%) NetScaler
7 2 (0.69%) Network Security
8 1 (0.34%) SAN
8 1 (0.34%) Wi-Fi
Database & Business Intelligence
1 15 (5.17%) SQL Server
2 14 (4.83%) Big Data
3 12 (4.14%) NoSQL
4 8 (2.76%) Hadoop
5 7 (2.41%) Power BI
6 5 (1.72%) Amazon Redshift
6 5 (1.72%) Looker
7 4 (1.38%) GIS
7 4 (1.38%) MS Access
8 3 (1.03%) BusinessObjects
8 3 (1.03%) BusinessObjects Business Intelligence
8 3 (1.03%) BusinessObjects Web Intelligence
8 3 (1.03%) Data Warehouse
8 3 (1.03%) Lumira
8 3 (1.03%) SAP BW
8 3 (1.03%) SAP Data Services
8 3 (1.03%) SAP HANA
9 2 (0.69%) Apache Hive
9 2 (0.69%) Data Mining
9 2 (0.69%) MongoDB
Development Applications
1 30 (10.34%) Git (software)
2 13 (4.48%) JIRA
3 9 (3.10%) JUnit
3 9 (3.10%) Selenium
4 7 (2.41%) Jenkins
4 7 (2.41%) Mockito
4 7 (2.41%) Xcode
5 6 (2.07%) Vagrant
6 5 (1.72%) SpecFlow
7 3 (1.03%) Atlassian Bamboo
7 3 (1.03%) Cypress.io
7 3 (1.03%) Jasmine
7 3 (1.03%) Moq
7 3 (1.03%) NUnit
7 3 (1.03%) TeamCity
8 2 (0.69%) Axure RP
8 2 (0.69%) Bazaar
8 2 (0.69%) Bitbucket
8 2 (0.69%) Gerrit
8 2 (0.69%) Octopus Deploy
General
1 96 (33.10%) Marketing
2 24 (8.28%) Advertising
3 17 (5.86%) Retail
4 16 (5.52%) Law
5 14 (4.83%) Finance
6 10 (3.45%) Brand Awareness
7 8 (2.76%) Legal
7 8 (2.76%) Publishing
8 7 (2.41%) Public Sector
8 7 (2.41%) Telecoms
9 5 (1.72%) Pharmaceutical
10 4 (1.38%) Banking
10 4 (1.38%) Games
11 3 (1.03%) Manufacturing
12 2 (0.69%) Billing
12 2 (0.69%) Police
13 1 (0.34%) Automotive
13 1 (0.34%) Electronics
13 1 (0.34%) Housing Association
13 1 (0.34%) Multimedia
Job Titles
1 84 (28.97%) Developer
2 24 (8.28%) Java Developer
3 23 (7.93%) Marketing Manager
4 17 (5.86%) Designer
5 15 (5.17%) Analyst
6 13 (4.48%) Data Engineer
6 13 (4.48%) Marketing Executive
6 13 (4.48%) Senior Developer
7 12 (4.14%) Social Media Developer
8 11 (3.79%) Architect
8 11 (3.79%) Front End Developer (Client-Side Developer)
9 10 (3.45%) Full Stack Developer
10 9 (3.10%) Digital Executive
10 9 (3.10%) iOS Developer
10 9 (3.10%) Technical Manager
11 8 (2.76%) .NET Developer
11 8 (2.76%) Content Manager
11 8 (2.76%) Digital Marketing Executive
11 8 (2.76%) Digital Marketing Manager
11 8 (2.76%) Technical Marketing Manager
Libraries, Frameworks & Software Standards
1 30 (10.34%) Node.js
2 27 (9.31%) CSS
3 23 (7.93%) HTML
4 20 (6.90%) RESTful
5 19 (6.55%) .NET
6 17 (5.86%) React
6 17 (5.86%) Spring
7 15 (5.17%) AngularJS
7 15 (5.17%) REST
8 12 (4.14%) HTML5
9 11 (3.79%) CSS3
10 9 (3.10%) .NET Framework
11 8 (2.76%) JSON
12 7 (2.41%) Apache Camel
12 7 (2.41%) JAX-RS
12 7 (2.41%) JMS
12 7 (2.41%) React Native
12 7 (2.41%) Spring Integration
13 6 (2.07%) GraphQL
13 6 (2.07%) WireMock
Miscellaneous
1 40 (13.79%) Analytical Skills
2 36 (12.41%) Blog
3 25 (8.62%) User Experience
4 22 (7.59%) Mobile App
5 11 (3.79%) Cloud Native
6 9 (3.10%) Algorithms
7 8 (2.76%) Animation
7 8 (2.76%) Data Structures
7 8 (2.76%) Self-Motivation
8 6 (2.07%) Greenfield Project
9 5 (1.72%) Digital Media
9 5 (1.72%) Driving Licence
9 5 (1.72%) Graphic Design
10 4 (1.38%) Analytical Mindset
10 4 (1.38%) Management Information System
11 3 (1.03%) Data Protection Act
11 3 (1.03%) Freedom of Information
11 3 (1.03%) Freedom of Information Act
11 3 (1.03%) New Media
11 3 (1.03%) Podcast
Operating Systems
1 21 (7.24%) Apple iOS
2 20 (6.90%) Linux
3 18 (6.21%) Android
4 14 (4.83%) Windows
5 6 (2.07%) VMS
5 6 (2.07%) Windows 10
6 4 (1.38%) CentOS
7 3 (1.03%) Ubuntu
7 3 (1.03%) Unix
8 2 (0.69%) Debian
8 2 (0.69%) FreeBSD
8 2 (0.69%) Windows Server
8 2 (0.69%) Windows Server 2012
8 2 (0.69%) Windows Server 2016
8 2 (0.69%) Windows Server 2019
9 1 (0.34%) Mac OS
9 1 (0.34%) Mac OS X
9 1 (0.34%) Windows Mobile
Processes & Methodologies
1 67 (23.10%) Agile Software Development
2 61 (21.03%) Analytics
3 49 (16.90%) Digital Marketing
4 38 (13.10%) Software Engineering
5 37 (12.76%) SEO
6 28 (9.66%) B2B
6 28 (9.66%) DevOps
7 27 (9.31%) Microservices
8 25 (8.62%) E-Commerce
8 25 (8.62%) TDD
9 23 (7.93%) Content Management
9 23 (7.93%) Continuous Integration
10 22 (7.59%) Problem-Solving
11 21 (7.24%) Marketing Strategy
12 19 (6.55%) Data Science
12 19 (6.55%) OO
12 19 (6.55%) Unit Testing
13 18 (6.21%) Business Intelligence
14 17 (5.86%) Content Marketing
14 17 (5.86%) Test Automation
Programming Languages
1 59 (20.34%) JavaScript
2 35 (12.07%) Python
3 30 (10.34%) Java
4 27 (9.31%) SQL
5 15 (5.17%) C#
6 10 (3.45%) PHP
7 9 (3.10%) Apple Swift
8 7 (2.41%) Go
8 7 (2.41%) Java 8
9 6 (2.07%) Objective-C
9 6 (2.07%) TypeScript
10 5 (1.72%) C
10 5 (1.72%) R
11 4 (1.38%) Kotlin
11 4 (1.38%) XPath
12 3 (1.03%) ABAP
12 3 (1.03%) C++
12 3 (1.03%) VB.NET
13 2 (0.69%) JMESPath
14 1 (0.34%) VBA
Qualifications
1 41 (14.14%) Degree
2 7 (2.41%) Security Cleared
3 6 (2.07%) SC Cleared
4 4 (1.38%) SANS
5 3 (1.03%) CSSLP
5 3 (1.03%) GIAC
6 2 (0.69%) Computer Science Degree
6 2 (0.69%) Master's Degree
7 1 (0.34%) CCNA
7 1 (0.34%) CCNP
7 1 (0.34%) Cisco Certification
7 1 (0.34%) DV Cleared
7 1 (0.34%) GCIA
7 1 (0.34%) GCIH
7 1 (0.34%) GPEN
7 1 (0.34%) MBA
Quality Assurance & Compliance
1 14 (4.83%) QA
2 9 (3.10%) ISO/IEC 27001
3 7 (2.41%) Data Quality
3 7 (2.41%) PCI DSS
4 4 (1.38%) GDPR
5 3 (1.03%) NIST
6 2 (0.69%) ISO 9001
6 2 (0.69%) ISO/IEC 17025
6 2 (0.69%) SLA
7 1 (0.34%) GxP
7 1 (0.34%) PMO
7 1 (0.34%) Sarbanes-Oxley
System Software
1 22 (7.59%) Docker
2 11 (3.79%) Active Directory
3 2 (0.69%) NFS
3 2 (0.69%) Virtual Machines
3 2 (0.69%) VMware Infrastructure
Systems Management
1 14 (4.83%) Kubernetes
2 9 (3.10%) Terraform
3 7 (2.41%) Ansible
4 4 (1.38%) WSUS
5 2 (0.69%) Opscode Chef
5 2 (0.69%) Puppet
6 1 (0.34%) Microsoft Intune
6 1 (0.34%) Single Sign-On
Vendors
1 30 (10.34%) Microsoft
2 29 (10.00%) Google
3 28 (9.66%) Facebook
4 15 (5.17%) Instagram
5 13 (4.48%) Adobe
6 12 (4.14%) Twitter
7 11 (3.79%) HubSpot
8 10 (3.45%) Oracle
8 10 (3.45%) SAP
9 9 (3.10%) Salesforce.com
10 8 (2.76%) Tableau
11 6 (2.07%) YouTube
12 5 (1.72%) Hootsuite
12 5 (1.72%) IBM
12 5 (1.72%) Talend
13 4 (1.38%) Pardot
13 4 (1.38%) Snapchat
14 3 (1.03%) BT
14 3 (1.03%) Cisco
14 3 (1.03%) ESRI