Period
to 9 April 2020

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 9 April 2020 with a comparison to the same period over the previous 2 years.

Social Media
UK > England
6 months to
9 Apr 2020
Same period 2019 Same period 2018
Rank 487 454 378
Rank change year-on-year -33 -76 -25
Permanent jobs citing Social Media 572 924 1,325
As % of all permanent jobs advertised in England 0.54% 0.67% 0.80%
As % of the Miscellaneous category 1.39% 1.69% 2.08%
Number of salaries quoted 440 655 1,078
Median annual salary £50,000 £42,500 £40,000
Median salary % change year-on-year +17.65% +6.25% +5.26%
10th Percentile £25,750 £23,750 £22,425
90th Percentile £86,250 £87,500 £75,375
UK median annual salary £45,500 £42,500 £40,000
% change year-on-year +7.06% +6.25% +5.26%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Permanent vacancies with a requirement for generic IT skills 41,231 54,686 63,688
As % of all permanent IT jobs advertised in England 38.82% 39.59% 38.39%
Number of salaries quoted 31,797 41,537 50,173
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +1.01%
10th Percentile £31,250 £29,750 £28,549
90th Percentile £95,000 £87,500 £83,750
UK median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +5.26%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Salary Trend in England

3-month moving average salary quoted in jobs citing Social Media in England.

Salary trend for Social Media in England

Social Media
Salary Histogram in England

Salary distribution for jobs citing Social Media in England over the 6 months to 9 April 2020.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 9 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -34 324 £52,500 +5.00% 30
South East +83 79 £48,750 +39.29% 12
North of England +39 75 £50,000 +42.86% 32
North West +63 59 £55,000 +57.14% 28
South West +42 36 £42,500 +41.67% 5
East of England +20 31 £45,000 - 5
Midlands -7 25 £36,000 +30.91% 5
East Midlands +13 14 £35,000 +20.69% 2
Yorkshire +29 13 £32,500 +8.33% 1
West Midlands +25 11 £52,368 +90.43% 3
North East - 3 £51,527 - 3
Social Media
UK

For the 6 months to 9 April 2020, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Social Media.

1 228 (39.86%) Marketing
2 131 (22.90%) Analytics
3 130 (22.73%) Agile Software Development
4 94 (16.43%) Digital Marketing
5 86 (15.03%) Degree
6 83 (14.51%) Analytical Skills
7 76 (13.29%) JavaScript
7 76 (13.29%) SEO
8 74 (12.94%) Google
9 73 (12.76%) Git (software)
10 71 (12.41%) B2B
11 61 (10.66%) HTML
11 61 (10.66%) SQL
12 60 (10.49%) Advertising
13 57 (9.97%) Microsoft
13 57 (9.97%) Facebook
13 57 (9.97%) Problem-Solving
14 55 (9.62%) Python
14 55 (9.62%) Finance
15 53 (9.27%) Business Intelligence
16 51 (8.92%) CSS
17 50 (8.74%) Node.js
18 49 (8.57%) Photoshop
18 49 (8.57%) CRM
19 47 (8.22%) Azure
20 46 (8.04%) Content Marketing
21 45 (7.87%) Retail
22 44 (7.69%) User Experience
23 43 (7.52%) E-Commerce
24 42 (7.34%) Java

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (5.94%) CMS
2 16 (2.80%) Apache Spark
3 12 (2.10%) WordPress
4 10 (1.75%) nginx
5 7 (1.22%) IIS
5 7 (1.22%) SharePoint
6 6 (1.05%) IPython
6 6 (1.05%) Jupyter
6 6 (1.05%) Oracle SOA Suite
6 6 (1.05%) Umbraco
7 5 (0.87%) Apache
7 5 (0.87%) Headless CMS
8 4 (0.70%) Confluence
8 4 (0.70%) MS Exchange
9 3 (0.52%) Drupal
10 2 (0.35%) Adobe Experience Manager
10 2 (0.35%) Alfresco
11 1 (0.17%) Elasticsearch
11 1 (0.17%) GlassFish
11 1 (0.17%) Tomcat
Applications
1 49 (8.57%) Photoshop
2 26 (4.55%) Adobe Illustrator
3 20 (3.50%) Microsoft Excel
4 18 (3.15%) Microsoft Office
5 16 (2.80%) InDesign
6 15 (2.62%) Adobe After Effects
6 15 (2.62%) Chatbot
6 15 (2.62%) Microsoft PowerPoint
7 11 (1.92%) Sketch
8 10 (1.75%) Adobe Creative Suite
9 7 (1.22%) Adobe XD
10 6 (1.05%) Adobe Premiere
10 6 (1.05%) GIMP
11 4 (0.70%) InVision
12 2 (0.35%) CINEMA 4D
12 2 (0.35%) Fireworks
12 2 (0.35%) Flinto
12 2 (0.35%) Spreadsheet
13 1 (0.17%) Maya
13 1 (0.17%) OmniGraffle
Business Applications
1 6 (1.05%) Shopify
2 5 (0.87%) Oracle EBS R12
2 5 (0.87%) Oracle ERP
3 2 (0.35%) Cognos Business Intelligence
3 2 (0.35%) Maximo
3 2 (0.35%) Radian6
3 2 (0.35%) Salesforce.com CRM
3 2 (0.35%) SimCorp Dimension
3 2 (0.35%) WebTrends
4 1 (0.17%) Dynamics CRM
4 1 (0.17%) NetSuite
4 1 (0.17%) Relativity
4 1 (0.17%) SAP IS-U
4 1 (0.17%) Social Studio
4 1 (0.17%) Sprinklr
4 1 (0.17%) Workfront
Cloud Services
1 47 (8.22%) Azure
2 39 (6.82%) AWS
2 39 (6.82%) Google Analytics
3 27 (4.72%) SaaS
4 23 (4.02%) GCP
5 14 (2.45%) Power Platform
5 14 (2.45%) Serverless
6 13 (2.27%) AWS Lambda
7 12 (2.10%) Office 365
8 11 (1.92%) GitHub
8 11 (1.92%) PaaS
9 6 (1.05%) Adobe Analytics
9 6 (1.05%) Adobe Creative Cloud
10 5 (0.87%) AdWords
10 5 (0.87%) Azure Functions
10 5 (0.87%) Firebase
11 4 (0.70%) AWS CloudFormation
11 4 (0.70%) Google Tag Manager
11 4 (0.70%) Trello
12 3 (0.52%) IaaS
Communications & Networking
1 30 (5.24%) Internet
2 15 (2.62%) Firewall
3 12 (2.10%) HTTP
4 11 (1.92%) SNA
5 7 (1.22%) Network Security
6 6 (1.05%) DHCP
6 6 (1.05%) DNS
7 5 (0.87%) DAB
7 5 (0.87%) TCP/IP
8 4 (0.70%) Cisco ASA
8 4 (0.70%) Intranet
8 4 (0.70%) NetScaler
8 4 (0.70%) SMS
8 4 (0.70%) VoIP
8 4 (0.70%) VPN
9 3 (0.52%) MPLS
9 3 (0.52%) Skype
10 2 (0.35%) HTTPS
10 2 (0.35%) IPv4
10 2 (0.35%) Wi-Fi
Database & Business Intelligence
1 37 (6.47%) Big Data
2 35 (6.12%) SQL Server
3 24 (4.20%) NoSQL
4 19 (3.32%) Hadoop
5 12 (2.10%) Data Mining
5 12 (2.10%) Power BI
6 11 (1.92%) Data Warehouse
7 10 (1.75%) SQL Server 2016
8 7 (1.22%) Azure SQL Database
8 7 (1.22%) Data Lake
8 7 (1.22%) Looker
8 7 (1.22%) PostgreSQL
9 6 (1.05%) Apache Hive
10 4 (0.70%) Amazon RDS
10 4 (0.70%) MongoDB
10 4 (0.70%) MS Access
10 4 (0.70%) MySQL
10 4 (0.70%) Relational Database
11 3 (0.52%) SAP Data Services
11 3 (0.52%) SQL Server 2014
Development Applications
1 73 (12.76%) Git (software)
2 14 (2.45%) JIRA
3 11 (1.92%) Xcode
4 9 (1.57%) Selenium
5 6 (1.05%) Dreamweaver
5 6 (1.05%) Subversion
6 5 (0.87%) Jenkins
7 4 (0.70%) Bazaar
7 4 (0.70%) Jasmine
7 4 (0.70%) SpecFlow
8 3 (0.52%) JUnit
9 2 (0.35%) Cypress.io
9 2 (0.35%) Gerrit
9 2 (0.35%) PHPUnit
9 2 (0.35%) Rational DOORS
9 2 (0.35%) Rational Team Concert
10 1 (0.17%) Bitbucket
10 1 (0.17%) Calabash
10 1 (0.17%) Octopus Deploy
10 1 (0.17%) Vagrant
General
1 228 (39.86%) Marketing
2 60 (10.49%) Advertising
3 55 (9.62%) Finance
4 45 (7.87%) Retail
5 30 (5.24%) Law
6 17 (2.97%) Brand Awareness
7 16 (2.80%) Publishing
8 15 (2.62%) Manufacturing
9 13 (2.27%) Legal
9 13 (2.27%) Public Sector
10 12 (2.10%) Billing
10 12 (2.10%) Danish Language
11 11 (1.92%) Telecoms
12 9 (1.57%) Banking
13 8 (1.40%) Games
13 8 (1.40%) Pharmaceutical
14 2 (0.35%) Back Office
14 2 (0.35%) Financial Institution
14 2 (0.35%) Multimedia
14 2 (0.35%) Retail Banking
Job Titles
1 127 (22.20%) Developer
2 47 (8.22%) Analyst
2 47 (8.22%) Marketing Manager
3 45 (7.87%) Designer
4 30 (5.24%) Junior
5 29 (5.07%) Full Stack Developer
6 27 (4.72%) Marketing Executive
7 24 (4.20%) Consultant
8 23 (4.02%) Social Media Developer
9 22 (3.85%) Graphic Designer
9 22 (3.85%) Java Developer
10 20 (3.50%) Front End Developer (Client-Side Developer)
11 19 (3.32%) .NET Developer
11 19 (3.32%) JavaScript Developer
12 17 (2.97%) Digital Executive
12 17 (2.97%) Digital Marketing Executive
12 17 (2.97%) Project Manager
12 17 (2.97%) Software Engineer
13 16 (2.80%) DevOps Engineer
14 15 (2.62%) Digital Designer
Libraries, Frameworks & Software Standards
1 61 (10.66%) HTML
2 51 (8.92%) CSS
3 50 (8.74%) Node.js
4 36 (6.29%) .NET
5 35 (6.12%) Web Services
6 30 (5.24%) RESTful
7 27 (4.72%) REST
8 23 (4.02%) AngularJS
8 23 (4.02%) Natural Language Processing
9 20 (3.50%) JSON
10 16 (2.80%) HTML5
10 16 (2.80%) React
10 16 (2.80%) XML
11 15 (2.62%) CSS3
12 13 (2.27%) React Native
13 12 (2.10%) ASP.NET
13 12 (2.10%) scikit-learn
13 12 (2.10%) Twig
13 12 (2.10%) Yii
14 11 (1.92%) Middleware
Miscellaneous
1 83 (14.51%) Analytical Skills
2 44 (7.69%) User Experience
3 37 (6.47%) Blog
4 35 (6.12%) Mobile App
5 21 (3.67%) Management Information System
6 19 (3.32%) Animation
7 16 (2.80%) Social Network
8 14 (2.45%) Greenfield Project
9 13 (2.27%) Internet of Things
10 11 (1.92%) e-Health
11 10 (1.75%) BBC
11 10 (1.75%) Photography
11 10 (1.75%) Self-Motivation
12 9 (1.57%) Cloud Native
12 9 (1.57%) Podcast
13 8 (1.40%) Algorithms
13 8 (1.40%) Graphic Design
14 7 (1.22%) Motion Graphics
15 5 (0.87%) Data Structures
15 5 (0.87%) Driving Licence
Operating Systems
1 36 (6.29%) Apple iOS
1 36 (6.29%) Linux
2 27 (4.72%) Android
3 16 (2.80%) Windows
4 8 (1.40%) Windows 10
5 6 (1.05%) CentOS
6 4 (0.70%) Windows Server
6 4 (0.70%) Windows Server 2012
6 4 (0.70%) Windows Server 2016
6 4 (0.70%) Windows Server 2019
7 3 (0.52%) Ubuntu
8 2 (0.35%) Debian
8 2 (0.35%) FreeBSD
8 2 (0.35%) Unix
8 2 (0.35%) Windows 2000
8 2 (0.35%) Windows XP
9 1 (0.17%) VMS
9 1 (0.17%) Windows Mobile
Processes & Methodologies
1 131 (22.90%) Analytics
2 130 (22.73%) Agile Software Development
3 94 (16.43%) Digital Marketing
4 76 (13.29%) SEO
5 71 (12.41%) B2B
6 57 (9.97%) Problem-Solving
7 53 (9.27%) Business Intelligence
8 49 (8.57%) CRM
9 46 (8.04%) Content Marketing
10 43 (7.52%) E-Commerce
11 40 (6.99%) DevOps
12 39 (6.82%) Software Engineering
13 37 (6.47%) Project Management
14 35 (6.12%) OO
15 34 (5.94%) Lead Generation
16 33 (5.77%) Business Development
16 33 (5.77%) Marketing Strategy
16 33 (5.77%) Visualisation
17 31 (5.42%) Copywriting
18 30 (5.24%) Email Marketing
Programming Languages
1 76 (13.29%) JavaScript
2 61 (10.66%) SQL
3 55 (9.62%) Python
4 42 (7.34%) Java
5 35 (6.12%) C#
6 29 (5.07%) PHP
7 13 (2.27%) R
8 9 (1.57%) Go
8 9 (1.57%) Ruby
9 8 (1.40%) Apple Swift
9 8 (1.40%) C
10 7 (1.22%) C++
11 6 (1.05%) Bash Shell
12 4 (0.70%) Java 8
12 4 (0.70%) Objective-C
12 4 (0.70%) PowerShell
13 3 (0.52%) ABAP
13 3 (0.52%) T-SQL
13 3 (0.52%) VB.NET
13 3 (0.52%) XPath
Qualifications
1 86 (15.03%) Degree
2 5 (0.87%) CCNA
2 5 (0.87%) Cisco Certification
2 5 (0.87%) Security Cleared
3 4 (0.70%) AWS Certification
3 4 (0.70%) CCNP
3 4 (0.70%) SC Cleared
4 3 (0.52%) Computer Science Degree
4 3 (0.52%) Master's Degree
4 3 (0.52%) SANS
5 2 (0.35%) GCIA
5 2 (0.35%) GCIH
5 2 (0.35%) GPEN
6 1 (0.17%) CCIE
6 1 (0.17%) CIPD
6 1 (0.17%) CSSLP
6 1 (0.17%) DV Cleared
6 1 (0.17%) GIAC
6 1 (0.17%) MBA
6 1 (0.17%) Six Sigma Black Belt
Quality Assurance & Compliance
1 18 (3.15%) QA
2 12 (2.10%) GDPR
3 8 (1.40%) SLA
4 7 (1.22%) Data Quality
5 6 (1.05%) ISO/IEC 27001
5 6 (1.05%) PCI DSS
6 4 (0.70%) PMO
7 2 (0.35%) ISO 9001
7 2 (0.35%) ISO/IEC 17025
8 1 (0.17%) Actionable Recommendations
8 1 (0.17%) NIST
System Software
1 23 (4.02%) Docker
2 14 (2.45%) Active Directory
3 4 (0.70%) VMware Infrastructure
4 2 (0.35%) NFS
4 2 (0.35%) Virtual Machines
Systems Management
1 18 (3.15%) Kubernetes
2 15 (2.62%) Terraform
3 5 (0.87%) Ansible
4 4 (0.70%) EMC NetWorker
4 4 (0.70%) WSUS
5 2 (0.35%) cPanel
5 2 (0.35%) Single Sign-On
6 1 (0.17%) EnCase
6 1 (0.17%) FortiGate
6 1 (0.17%) FTK
6 1 (0.17%) Microsoft Intune
6 1 (0.17%) Opscode Chef
Vendors
1 74 (12.94%) Google
2 57 (9.97%) Facebook
2 57 (9.97%) Microsoft
3 42 (7.34%) Adobe
4 33 (5.77%) Salesforce.com
5 27 (4.72%) Instagram
6 24 (4.20%) Twitter
7 21 (3.67%) Oracle
8 20 (3.50%) Tableau
9 19 (3.32%) HubSpot
10 15 (2.62%) Pardot
11 12 (2.10%) Apple
11 12 (2.10%) Pinterest
11 12 (2.10%) SAP
12 11 (1.92%) YouTube
13 10 (1.75%) Sony
13 10 (1.75%) Yahoo!
14 9 (1.57%) Cisco
15 8 (1.40%) VMware
16 6 (1.05%) MicroStrategy