Period
to 22 April 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 22 April 2021 with a comparison to the same period over the previous 2 years.

Social Media
UK > England
6 months to
22 Apr 2021
Same period 2020 Same period 2019
Rank 337 482 440
Rank change year-on-year +145 -42 -43
Permanent jobs citing Social Media 635 532 923
As % of all permanent jobs advertised in England 0.84% 0.53% 0.67%
As % of the Miscellaneous category 2.07% 1.35% 1.67%
Number of salaries quoted 376 395 637
10th Percentile £23,250 £26,250 £23,400
25th Percentile £32,500 £34,750 £29,775
Median annual salary (50th Percentile) £50,000 £50,000 £40,000
Median % change year-on-year - +25.00% -
75th Percentile £65,000 £70,000 £66,250
90th Percentile £79,125 £86,250 £86,000
UK median annual salary £47,500 £46,750 £40,000
% change year-on-year +1.60% +16.88% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Permanent vacancies with a requirement for generic IT skills 30,709 39,538 55,415
As % of all permanent IT jobs advertised in England 40.76% 39.71% 40.33%
Number of salaries quoted 22,041 31,064 42,465
10th Percentile £32,500 £31,000 £29,000
25th Percentile £41,500 £40,000 £37,500
Median annual salary (50th Percentile) £57,210 £55,000 £52,500
Median % change year-on-year +4.02% +4.76% +5.00%
75th Percentile £76,250 £75,000 £72,500
90th Percentile £95,000 £95,000 £87,500
UK median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Salary Trend in England

3-month moving average salary quoted in jobs citing Social Media in England.

Salary trend for Social Media in England

Social Media
Salary Histogram in England

Salary distribution for jobs citing Social Media in England over the 6 months to 22 April 2021.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 22 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +132 373 £57,500 +4.55% 83
South East +88 82 £40,000 -20.00% 16
North of England +5 46 £27,500 -45.00% 38
Midlands +52 43 £35,000 -7.28% 17
East of England +66 35 £45,000 +2.86% 4
South West +1 35 £47,500 +11.76% 8
West Midlands +27 32 £33,000 -37.36% 13
North West +7 24 £27,500 -50.00% 15
Yorkshire +9 18 £26,500 -19.70% 10
East Midlands +19 11 £42,500 +21.43% 4
North East +15 4 £50,000 - 13
Social Media
UK

For the 6 months to 22 April 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Social Media.

1 252 (39.69%) Marketing
2 160 (25.20%) Agile Software Development
3 126 (19.84%) JavaScript
4 125 (19.69%) Finance
5 122 (19.21%) Digital Marketing
6 114 (17.95%) Analytics
7 106 (16.69%) Retail
8 98 (15.43%) SEO
9 95 (14.96%) React
10 91 (14.33%) Software Engineering
11 90 (14.17%) Broadband
12 87 (13.70%) Advertising
13 83 (13.07%) Adobe
14 82 (12.91%) B2B
15 78 (12.28%) Degree
16 72 (11.34%) Google
17 71 (11.18%) C#
18 70 (11.02%) Facebook
19 64 (10.08%) HTML
20 61 (9.61%) CRM
21 59 (9.29%) React Native
22 57 (8.98%) Python
23 55 (8.66%) Project Management
24 54 (8.50%) SQL
24 54 (8.50%) CSS
24 54 (8.50%) User Experience
25 53 (8.35%) Copywriting
26 52 (8.19%) Microsoft
27 51 (8.03%) Front Office
28 50 (7.87%) Twitter

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (5.98%) CMS
2 28 (4.41%) WordPress
3 18 (2.83%) SharePoint
4 9 (1.42%) Apache
4 9 (1.42%) Apache Spark
4 9 (1.42%) Drupal
5 8 (1.26%) Confluence
6 6 (0.94%) SAS
7 5 (0.79%) Facebook Platform
8 4 (0.63%) Elasticsearch
8 4 (0.63%) GlassFish
8 4 (0.63%) JBoss
8 4 (0.63%) WebSphere
9 3 (0.47%) Adobe Experience Manager
9 3 (0.47%) Sitecore CMS
10 2 (0.31%) Apache Airflow
10 2 (0.31%) Headless CMS
10 2 (0.31%) Umbraco
11 1 (0.16%) OpenStack
Applications
1 47 (7.40%) Photoshop
2 28 (4.41%) Adobe After Effects
3 27 (4.25%) Adobe Creative Suite
4 25 (3.94%) Figma
4 25 (3.94%) Sketch
5 22 (3.46%) Adobe Premiere
6 19 (2.99%) Adobe Illustrator
6 19 (2.99%) Microsoft PowerPoint
7 18 (2.83%) Microsoft Office
8 14 (2.20%) Microsoft Excel
9 12 (1.89%) Adobe XD
10 11 (1.73%) InVision
11 10 (1.57%) InDesign
12 8 (1.26%) CINEMA 4D
13 5 (0.79%) Blender
14 3 (0.47%) Flinto
15 1 (0.16%) Chatbot
Business Applications
1 11 (1.73%) Magento
2 8 (1.26%) Shopify
3 7 (1.10%) Dynamics CRM
4 4 (0.63%) IBM Operational Decision Manager
4 4 (0.63%) Sprinklr
5 2 (0.31%) Salesforce.com CRM
5 2 (0.31%) Social Studio
5 2 (0.31%) WebTrends
6 1 (0.16%) Odoo
Cloud Services
1 40 (6.30%) Google Analytics
2 38 (5.98%) AWS
3 35 (5.51%) SaaS
4 33 (5.20%) Azure
5 20 (3.15%) Serverless
6 17 (2.68%) GCP
7 15 (2.36%) MailChimp
8 14 (2.20%) PaaS
9 12 (1.89%) Microsoft 365
10 10 (1.57%) AdWords
10 10 (1.57%) Azure Active Directory
11 8 (1.26%) Azure Functions
11 8 (1.26%) Canva
11 8 (1.26%) Firebase
11 8 (1.26%) GitHub
11 8 (1.26%) IaaS
11 8 (1.26%) Power Platform
12 7 (1.10%) Adobe Creative Cloud
12 7 (1.10%) Trello
13 6 (0.94%) Google Tag Manager
Communications & Networking
1 90 (14.17%) Broadband
2 21 (3.31%) Wi-Fi
3 16 (2.52%) 5G
4 13 (2.05%) Firewall
5 12 (1.89%) Internet
6 7 (1.10%) Network Security
7 6 (0.94%) SSL
7 6 (0.94%) VPN
8 5 (0.79%) DAB
8 5 (0.79%) HTTPS
8 5 (0.79%) Intrusion Detection
9 3 (0.47%) Intranet
9 3 (0.47%) NGN
9 3 (0.47%) TCP/IP
9 3 (0.47%) WAN
10 2 (0.31%) DHCP
10 2 (0.31%) DNS
10 2 (0.31%) LAN
10 2 (0.31%) LLU
10 2 (0.31%) Wireless
Database & Business Intelligence
1 18 (2.83%) PostgreSQL
1 18 (2.83%) SQL Server
2 17 (2.68%) NoSQL
3 14 (2.20%) MySQL
4 10 (1.57%) Data Warehouse
5 9 (1.42%) Big Data
6 6 (0.94%) Flink
6 6 (0.94%) Power BI
6 6 (0.94%) Redis
6 6 (0.94%) Snowflake Schema
7 5 (0.79%) Apache Hive
7 5 (0.79%) BigQuery
7 5 (0.79%) Hadoop
7 5 (0.79%) Looker
7 5 (0.79%) Tableau
8 3 (0.47%) Amazon Redshift
8 3 (0.47%) Azure SQL Data Warehouse
8 3 (0.47%) Azure SQL Database
8 3 (0.47%) HDInsight
8 3 (0.47%) Relational Database
Development Applications
1 26 (4.09%) Git (software)
2 20 (3.15%) JIRA
3 14 (2.20%) Jenkins
4 12 (1.89%) Postman
5 9 (1.42%) Visual Studio Team System
6 7 (1.10%) Bitbucket
6 7 (1.10%) GitLab
6 7 (1.10%) TeamCity
7 6 (0.94%) Team Foundation Server
8 5 (0.79%) Atlassian Bamboo
9 4 (0.63%) Apache Archiva
9 4 (0.63%) Artifactory
9 4 (0.63%) JUnit
9 4 (0.63%) Mockito
9 4 (0.63%) Sonatype Nexus
9 4 (0.63%) Visual Studio
10 3 (0.47%) Gradle
10 3 (0.47%) Maven
11 2 (0.31%) Dreamweaver
11 2 (0.31%) Selenium
General
1 252 (39.69%) Marketing
2 125 (19.69%) Finance
3 106 (16.69%) Retail
4 87 (13.70%) Advertising
5 51 (8.03%) Front Office
6 28 (4.41%) Legal
7 25 (3.94%) Games
8 21 (3.31%) Pharmaceutical
9 20 (3.15%) Publishing
10 16 (2.52%) Law
11 15 (2.36%) Public Sector
12 14 (2.20%) Multimedia
13 12 (1.89%) Banking
14 11 (1.73%) Electronics
14 11 (1.73%) Telecoms
15 10 (1.57%) Brand Awareness
15 10 (1.57%) Manufacturing
16 9 (1.42%) German Language
17 8 (1.26%) Italian Language
18 6 (0.94%) French Language
Job Titles
1 144 (22.68%) Developer
2 67 (10.55%) Marketing Manager
3 58 (9.13%) JavaScript Developer
4 57 (8.98%) React Developer
5 51 (8.03%) JavaScript Engineer
5 51 (8.03%) UI Developer
5 51 (8.03%) UI Engineer
6 37 (5.83%) Senior Developer
7 36 (5.67%) Designer
8 30 (4.72%) Software Engineer
9 26 (4.09%) Analyst
9 26 (4.09%) Digital Marketing Manager
10 23 (3.62%) Developer/Software Engineer
11 22 (3.46%) Senior Manager
12 20 (3.15%) Consultant
13 19 (2.99%) Java Developer
13 19 (2.99%) Marketing Executive
14 18 (2.83%) Architect
14 18 (2.83%) Marketing Communications Manager
15 14 (2.20%) UX Designer
Libraries, Frameworks & Software Standards
1 95 (14.96%) React
2 64 (10.08%) HTML
3 59 (9.29%) React Native
4 54 (8.50%) CSS
5 38 (5.98%) Node.js
6 24 (3.78%) .NET
7 19 (2.99%) HTML5
8 18 (2.83%) REST
8 18 (2.83%) Web Services
9 17 (2.68%) GraphQL
9 17 (2.68%) Spring
10 16 (2.52%) Kafka
11 14 (2.20%) Entity Framework
12 11 (1.73%) AngularJS
12 11 (1.73%) ASP.NET Web API
12 11 (1.73%) CSS3
12 11 (1.73%) jQuery
12 11 (1.73%) Twitter Bootstrap
13 10 (1.57%) JSON
13 10 (1.57%) OLE
Miscellaneous
1 54 (8.50%) User Experience
2 45 (7.09%) Analytical Skills
3 41 (6.46%) Blog
4 36 (5.67%) Organisational Skills
5 32 (5.04%) Mobile App
6 31 (4.88%) Greenfield Project
7 30 (4.72%) Self-Motivation
8 27 (4.25%) Driving Licence
9 18 (2.83%) Digital Media
10 17 (2.68%) Video Editing
11 13 (2.05%) Graphic Design
12 12 (1.89%) Linux Command Line
13 11 (1.73%) Life Science
13 11 (1.73%) Motion Graphics
13 11 (1.73%) Photography
13 11 (1.73%) Podcast
14 9 (1.42%) Animation
14 9 (1.42%) Data Centre
14 9 (1.42%) Marketing Technology
15 8 (1.26%) Cloud Native
Operating Systems
1 27 (4.25%) Android
2 23 (3.62%) Apple iOS
3 22 (3.46%) Linux
4 18 (2.83%) Windows
5 12 (1.89%) Unix
6 7 (1.10%) Ubuntu
7 5 (0.79%) Debian
8 4 (0.63%) VMS
9 3 (0.47%) Windows 10
10 1 (0.16%) MVS
Processes & Methodologies
1 160 (25.20%) Agile Software Development
2 122 (19.21%) Digital Marketing
3 114 (17.95%) Analytics
4 98 (15.43%) SEO
5 91 (14.33%) Software Engineering
6 82 (12.91%) B2B
7 61 (9.61%) CRM
8 55 (8.66%) Project Management
9 53 (8.35%) Copywriting
10 45 (7.09%) E-Commerce
11 44 (6.93%) B2B Marketing
11 44 (6.93%) Microservices
12 43 (6.77%) Problem-Solving
13 41 (6.46%) Pay per click
14 39 (6.14%) Marketing Strategy
15 37 (5.83%) Email Marketing
16 36 (5.67%) DevOps
17 31 (4.88%) Customer Segmentation
18 28 (4.41%) Continuous Improvement
18 28 (4.41%) Mentoring
Programming Languages
1 126 (19.84%) JavaScript
2 71 (11.18%) C#
3 57 (8.98%) Python
4 54 (8.50%) SQL
5 50 (7.87%) Java
6 19 (2.99%) C
6 19 (2.99%) TypeScript
7 15 (2.36%) PHP
8 14 (2.20%) PowerShell
9 11 (1.73%) R
10 9 (1.42%) Java 8
10 9 (1.42%) Scala
11 7 (1.10%) C++
12 6 (0.94%) Kotlin
12 6 (0.94%) Ruby
12 6 (0.94%) T-SQL
13 5 (0.79%) Apple Swift
13 5 (0.79%) Elixir
13 5 (0.79%) Elm
13 5 (0.79%) Rust
Qualifications
1 78 (12.28%) Degree
2 15 (2.36%) Security Cleared
3 10 (1.57%) SC Cleared
4 6 (0.94%) Computer Science Degree
5 5 (0.79%) DV Cleared
6 4 (0.63%) PMI Certification
7 3 (0.47%) PhD
8 2 (0.31%) CEH
8 2 (0.31%) CISA
8 2 (0.31%) CISM
8 2 (0.31%) CISSP
8 2 (0.31%) OSCP
9 1 (0.16%) DBS Check
9 1 (0.16%) JNCIA
9 1 (0.16%) JNCIS
9 1 (0.16%) Master's Degree
9 1 (0.16%) Microsoft Certification
Quality Assurance & Compliance
1 13 (2.05%) QA
2 7 (1.10%) Cyber Essentials
3 6 (0.94%) ISO/IEC 27001
3 6 (0.94%) NIST
4 4 (0.63%) Data Quality
4 4 (0.63%) GDPR
5 3 (0.47%) CDISC
5 3 (0.47%) Good Clinical Practice
6 2 (0.31%) PMO
System Software
1 37 (5.83%) Docker
2 6 (0.94%) Active Directory
3 5 (0.79%) HDFS
4 2 (0.31%) Virtual Machines
4 2 (0.31%) VMware Infrastructure
5 1 (0.16%) NFS
5 1 (0.16%) Xen
Systems Management
1 24 (3.78%) Kubernetes
2 18 (2.83%) Terraform
3 17 (2.68%) Opscode Chef
4 8 (1.26%) Ansible
5 7 (1.10%) Puppet
6 5 (0.79%) Docker Swarm
6 5 (0.79%) Prometheus
7 4 (0.63%) Grafana
8 3 (0.47%) Microsoft Intune
8 3 (0.47%) MOM
9 1 (0.16%) Computer Emergency Response Teams
9 1 (0.16%) Computer Incident Response Team
9 1 (0.16%) Galera Cluster
9 1 (0.16%) Host Intrusion Detection System
Vendors
1 83 (13.07%) Adobe
2 72 (11.34%) Google
3 70 (11.02%) Facebook
4 52 (8.19%) Microsoft
5 50 (7.87%) Instagram
5 50 (7.87%) Twitter
6 31 (4.88%) YouTube
7 11 (1.73%) Salesforce.com
8 7 (1.10%) Apple
8 7 (1.10%) SAP
8 7 (1.10%) Snapchat
9 6 (0.94%) Darktrace
9 6 (0.94%) FireEye
9 6 (0.94%) HubSpot
9 6 (0.94%) IBM
9 6 (0.94%) IronPort
9 6 (0.94%) LogRhythm
9 6 (0.94%) NetWitness
9 6 (0.94%) Nintex
9 6 (0.94%) Splunk