Period
to 20 October 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 20 October 2021 with a comparison to the same period over the previous 2 years.

Social Media
UK > England
6 months to
20 Oct 2021
Same period 2020 Same period 2019
Rank 210 462 456
Rank change year-on-year +252 -6 -11
Permanent jobs citing Social Media 1,860 219 849
As % of all permanent jobs advertised in England 1.68% 0.49% 0.67%
As % of the Miscellaneous category 4.11% 1.37% 1.90%
Number of salaries quoted 798 165 590
10th Percentile £25,750 £26,750 £22,950
25th Percentile £36,250 £35,500 £30,068
Median annual salary (50th Percentile) £60,000 £50,000 £45,000
Median % change year-on-year +20.00% +11.11% +5.88%
75th Percentile £78,750 £67,500 £62,250
90th Percentile £95,000 £82,500 £83,875
UK median annual salary £60,000 £50,000 £45,000
% change year-on-year +20.00% +11.11% +5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Permanent vacancies with a requirement for generic IT skills 45,274 16,027 44,699
As % of all permanent IT jobs advertised in England 40.94% 35.69% 35.53%
Number of salaries quoted 27,478 13,374 34,538
10th Percentile £32,500 £33,750 £30,000
25th Percentile £42,517 £42,500 £38,750
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% +4.76%
75th Percentile £81,250 £78,750 £75,000
90th Percentile £100,000 £100,000 £91,250
UK median annual salary £60,000 £57,500 £54,476
% change year-on-year +4.35% +5.55% +3.76%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Salary Trend in England

3-month moving average salary quoted in jobs citing Social Media in England.

Salary trend for Social Media in England

Social Media
Salary Histogram in England

Salary distribution for jobs citing Social Media in England over the 6 months to 20 October 2021.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 20 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +176 1,094 £65,000 +18.18% 90
North of England +7 215 £50,000 -3.38% 34
East of England +41 179 £26,500 -32.05% 19
South East -37 153 £35,000 -26.32% 29
Midlands -8 126 £37,500 +8.70% 37
Yorkshire -2 124 £47,875 +41.85% 17
North West -52 78 £52,500 -1.87% 15
East Midlands -9 65 £36,000 +4.35% 17
West Midlands -55 57 £62,500 +92.01% 20
South West -51 53 £40,000 +14.29% 26
North East -24 13 £24,500 -59.17% 2
Social Media
UK

For the 6 months to 20 October 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Social Media.

1 631 (33.92%) Broadband
2 583 (31.34%) Marketing
3 542 (29.14%) Social Skills
4 539 (28.98%) Agile Software Development
5 417 (22.42%) Analytics
6 373 (20.05%) Python
7 319 (17.15%) JavaScript
8 290 (15.59%) Software Engineering
9 281 (15.11%) Digital Marketing
10 240 (12.90%) Facebook
11 233 (12.53%) CRM
12 223 (11.99%) Mentoring
13 218 (11.72%) Artificial Intelligence
14 217 (11.67%) Google
15 215 (11.56%) Problem-Solving
16 206 (11.08%) TDD
17 201 (10.81%) Analytical Skills
18 200 (10.75%) Degree
19 199 (10.70%) AWS
20 194 (10.43%) Advertising
21 193 (10.38%) React
22 187 (10.05%) Games
23 185 (9.95%) Finance
24 182 (9.78%) Docker
25 181 (9.73%) Scrum
26 180 (9.68%) HTML
27 171 (9.19%) User Experience
28 162 (8.71%) Continuous Integration
29 160 (8.60%) Coaching
29 160 (8.60%) Retail

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 95 (5.11%) CMS
2 54 (2.90%) IBM Domino
3 35 (1.88%) WordPress
4 30 (1.61%) Apache Spark
5 29 (1.56%) SharePoint
6 27 (1.45%) SAS
7 23 (1.24%) Elasticsearch
8 17 (0.91%) Confluence
9 11 (0.59%) Apache Solr
10 9 (0.48%) Apache
11 7 (0.38%) Drupal
12 6 (0.32%) OpenStack
13 5 (0.27%) Ethereum
14 3 (0.16%) Camunda
14 3 (0.16%) Sitecore CMS
15 2 (0.11%) GlassFish
15 2 (0.11%) Headless CMS
15 2 (0.11%) JBoss
15 2 (0.11%) Umbraco
15 2 (0.11%) WebSphere
Applications
1 73 (3.92%) Spreadsheet
2 69 (3.71%) Photoshop
3 52 (2.80%) Microsoft Office
4 50 (2.69%) Adobe Illustrator
5 46 (2.47%) Microsoft PowerPoint
6 44 (2.37%) InDesign
7 26 (1.40%) Adobe Premiere
8 25 (1.34%) Microsoft Excel
9 21 (1.13%) Figma
10 19 (1.02%) Sketch
11 18 (0.97%) Adobe Creative Suite
12 12 (0.65%) Adobe After Effects
12 12 (0.65%) Adobe XD
13 11 (0.59%) Chatbot
14 7 (0.38%) InVision
15 5 (0.27%) Acrobat
16 4 (0.22%) iWork
17 3 (0.16%) PlantUML
18 1 (0.054%) MS Visio
18 1 (0.054%) UserZoom
Business Applications
1 24 (1.29%) Shopify
2 18 (0.97%) Adobe Campaign
3 16 (0.86%) Magento
4 10 (0.54%) Sprinklr
5 6 (0.32%) Academy Revenues and Benefits
6 4 (0.22%) Dynamics CRM
6 4 (0.22%) SAP CO
6 4 (0.22%) SAP FI
6 4 (0.22%) SAP FI/CO
6 4 (0.22%) SAP S/4HANA
7 2 (0.11%) IBM Operational Decision Manager
7 2 (0.11%) Payment Gateway
8 1 (0.054%) WebTrends
Cloud Services
1 199 (10.70%) AWS
2 129 (6.94%) Google Analytics
3 86 (4.62%) GCP
4 85 (4.57%) Serverless
5 67 (3.60%) GitHub
6 55 (2.96%) Amazon S3
7 50 (2.69%) Azure
7 50 (2.69%) Google Ads
8 47 (2.53%) SaaS
9 39 (2.10%) AWS Lambda
10 36 (1.94%) MailChimp
11 31 (1.67%) AWS Step Functions
12 29 (1.56%) Power Platform
13 28 (1.51%) Canva
14 21 (1.13%) Microsoft 365
15 20 (1.08%) AWS CloudFormation
15 20 (1.08%) Cloud Computing
16 19 (1.02%) npm
16 19 (1.02%) Taleo
17 18 (0.97%) Yammer
Communications & Networking
1 631 (33.92%) Broadband
2 99 (5.32%) Internet
3 79 (4.25%) 5G
4 73 (3.92%) HTTP
5 46 (2.47%) Intranet
6 44 (2.37%) TCP/IP
7 39 (2.10%) DVB
8 34 (1.83%) Bluetooth
9 15 (0.81%) Firewall
10 7 (0.38%) MPLS
10 7 (0.38%) Network Security
11 6 (0.32%) VPN
12 5 (0.27%) DAB
12 5 (0.27%) DNS
12 5 (0.27%) LAN
12 5 (0.27%) WAN
13 4 (0.22%) BGP
13 4 (0.22%) Cisco IOS
13 4 (0.22%) HTTPS
13 4 (0.22%) Wireshark
Database & Business Intelligence
1 43 (2.31%) Amazon DynamoDB
2 41 (2.20%) NoSQL
3 37 (1.99%) Big Data
4 32 (1.72%) Relational Database
4 32 (1.72%) Tableau
5 28 (1.51%) Hadoop
5 28 (1.51%) MySQL
5 28 (1.51%) Power BI
6 26 (1.40%) Redis
7 22 (1.18%) Amazon Aurora
8 21 (1.13%) Data Warehouse
9 18 (0.97%) PostgreSQL
9 18 (0.97%) SQL Server
10 17 (0.91%) Apache Cassandra
11 16 (0.86%) Amazon Redshift
12 15 (0.81%) Data Mining
12 15 (0.81%) Metadata
13 14 (0.75%) Amazon Athena
14 10 (0.54%) BigQuery
15 9 (0.48%) RDBMS
Development Applications
1 132 (7.10%) Jenkins
2 110 (5.91%) Git (software)
3 36 (1.94%) GitLab
4 34 (1.83%) GNU Toolchain
5 33 (1.77%) JIRA
6 27 (1.45%) Xcode
7 17 (0.91%) Cypress.io
8 16 (0.86%) Jasmine
8 16 (0.86%) Postman
9 15 (0.81%) Mocha
9 15 (0.81%) Selenium
10 14 (0.75%) Cucumber
11 13 (0.70%) JUnit
11 13 (0.70%) Maven
11 13 (0.70%) Mockito
11 13 (0.70%) Octopus Deploy
11 13 (0.70%) webpack
12 11 (0.59%) CircleCI
13 9 (0.48%) PHPUnit
14 7 (0.38%) TeamCity
General
1 583 (31.34%) Marketing
2 542 (29.14%) Social Skills
3 201 (10.81%) Analytical Skills
4 194 (10.43%) Advertising
5 187 (10.05%) Games
6 185 (9.95%) Finance
7 160 (8.60%) Retail
8 143 (7.69%) Pharmaceutical
9 101 (5.43%) Inclusion and Diversity
10 84 (4.52%) Influencing Skills
11 74 (3.98%) Organisational Skills
12 72 (3.87%) Publishing
13 64 (3.44%) Legal
14 58 (3.12%) Telecoms
15 49 (2.63%) Manufacturing
16 44 (2.37%) Presentation Skills
17 41 (2.20%) Law
17 41 (2.20%) Public Sector
18 36 (1.94%) Electronics
19 34 (1.83%) Multimedia
Job Titles
1 431 (23.17%) Developer
2 226 (12.15%) Senior Developer
3 102 (5.48%) Analyst
4 90 (4.84%) Python Developer
5 85 (4.57%) Marketing Executive
6 80 (4.30%) Senior Python Developer
7 76 (4.09%) Marketing Manager
8 68 (3.66%) Architect
9 63 (3.39%) Digital Executive
10 60 (3.23%) Senior Manager
11 58 (3.12%) Digital Marketing Executive
12 51 (2.74%) Video Editor
13 49 (2.63%) Software Developer
14 46 (2.47%) JavaScript Developer
15 45 (2.42%) C++ Developer
16 43 (2.31%) Java Developer
17 40 (2.15%) Software Engineer
18 39 (2.10%) React Developer
19 37 (1.99%) C++ Software Developer
19 37 (1.99%) Head of Digital
Libraries, Frameworks & Software Standards
1 193 (10.38%) React
2 180 (9.68%) HTML
3 131 (7.04%) Node.js
4 103 (5.54%) Django
5 99 (5.32%) REST
6 97 (5.22%) CSS
7 95 (5.11%) JSON
8 81 (4.35%) HTML5
9 66 (3.55%) AngularJS
10 51 (2.74%) RESTful
11 50 (2.69%) Redux
12 49 (2.63%) Web Services
13 44 (2.37%) Vue.js
14 43 (2.31%) GraphQL
15 36 (1.94%) .NET
16 35 (1.88%) XML
17 34 (1.83%) CSS3
17 34 (1.83%) Kafka
17 34 (1.83%) Middleware
17 34 (1.83%) WebKit
Miscellaneous
1 171 (9.19%) User Experience
2 144 (7.74%) Blog
3 103 (5.54%) Over-the-Top Content
4 95 (5.11%) Photography
5 80 (4.30%) Self-Motivation
6 78 (4.19%) iPhone
7 68 (3.66%) Driving Licence
8 59 (3.17%) STB
9 55 (2.96%) Mobile App
10 54 (2.90%) Smartphone
11 50 (2.69%) Life Science
12 49 (2.63%) Digital Media
13 41 (2.20%) Management Information System
14 39 (2.10%) MPEG
15 34 (1.83%) Cloud Native
15 34 (1.83%) Digital TV
15 34 (1.83%) Virtual Team
16 31 (1.67%) Video\Live Streaming
17 30 (1.61%) Algorithms
17 30 (1.61%) Video Editing
Operating Systems
1 111 (5.97%) Linux
2 64 (3.44%) Apple iOS
3 60 (3.23%) Android
4 30 (1.61%) Windows
5 14 (0.75%) Unix
6 10 (0.54%) Windows 10
7 7 (0.38%) Ubuntu
8 6 (0.32%) Mac OS
9 4 (0.22%) CentOS
9 4 (0.22%) Tizen
9 4 (0.22%) webOS
10 2 (0.11%) Red Hat Enterprise Linux
10 2 (0.11%) Windows Server
11 1 (0.054%) VMS
Processes & Methodologies
1 539 (28.98%) Agile Software Development
2 417 (22.42%) Analytics
3 290 (15.59%) Software Engineering
4 281 (15.11%) Digital Marketing
5 233 (12.53%) CRM
6 223 (11.99%) Mentoring
7 218 (11.72%) Artificial Intelligence
8 215 (11.56%) Problem-Solving
9 206 (11.08%) TDD
10 181 (9.73%) Scrum
11 162 (8.71%) Continuous Integration
12 160 (8.60%) Coaching
13 153 (8.23%) SEO
14 150 (8.06%) Continuous Improvement
15 139 (7.47%) Project Management
16 137 (7.37%) Collaborative Working
17 134 (7.20%) Decision-Making
18 133 (7.15%) B2B
19 129 (6.94%) DevOps
20 128 (6.88%) Data Science
Programming Languages
1 373 (20.05%) Python
2 319 (17.15%) JavaScript
3 153 (8.23%) Java
4 114 (6.13%) SQL
5 104 (5.59%) TypeScript
6 76 (4.09%) C
7 72 (3.87%) C++
8 63 (3.39%) Bash Shell
9 32 (1.72%) PHP
10 31 (1.67%) R
11 29 (1.56%) C#
12 27 (1.45%) Apple Swift
12 27 (1.45%) Ruby
13 24 (1.29%) Kotlin
13 24 (1.29%) Scala
14 21 (1.13%) Objective-C
14 21 (1.13%) VBA
15 18 (0.97%) ES6
16 17 (0.91%) Groovy
16 17 (0.91%) PowerShell
Qualifications
1 200 (10.75%) Degree
2 28 (1.51%) CEH
3 27 (1.45%) AWS Certification
3 27 (1.45%) PhD
4 11 (0.59%) Computer Science Degree
5 10 (0.54%) DBS Check
6 7 (0.38%) Cisco Certification
6 7 (0.38%) CISSP
6 7 (0.38%) Numerate Degree
7 5 (0.27%) Postgraduate
7 5 (0.27%) PRINCE2 Certification
7 5 (0.27%) Security Cleared
8 4 (0.22%) CCNP
8 4 (0.22%) CISM
8 4 (0.22%) SC Cleared
9 3 (0.16%) (ISC)2 CCSP
10 2 (0.11%) CHECK Team Member
10 2 (0.11%) CompTIA Security+
10 2 (0.11%) CREST Certified
10 2 (0.11%) Master's Degree
Quality Assurance & Compliance
1 59 (3.17%) QA
2 28 (1.51%) GDPR
3 21 (1.13%) GxP
4 12 (0.65%) Accessibility
4 12 (0.65%) CDISC
5 10 (0.54%) Data Quality
6 6 (0.32%) Good Clinical Practice
6 6 (0.32%) ISO/IEC 27001
6 6 (0.32%) PMO
7 3 (0.16%) GMP
7 3 (0.16%) Sarbanes-Oxley
7 3 (0.16%) SLA
8 2 (0.11%) Actionable Recommendations
8 2 (0.11%) GRC
8 2 (0.11%) NIST
9 1 (0.054%) COBIT
9 1 (0.054%) ISO/IEC 20000
9 1 (0.054%) PCI DSS
System Software
1 182 (9.78%) Docker
2 19 (1.02%) Apache ZooKeeper
3 13 (0.70%) VMware Infrastructure
4 9 (0.48%) Active Directory
5 4 (0.22%) Slurm Workload Manager
5 4 (0.22%) Virtual Machines
6 3 (0.16%) HDFS
6 3 (0.16%) vCloud
7 2 (0.11%) NFS
7 2 (0.11%) Xen
8 1 (0.054%) vSphere
Systems Management
1 103 (5.54%) Kubernetes
2 43 (2.31%) Terraform
3 27 (1.45%) Ansible
4 23 (1.24%) Prometheus
5 13 (0.70%) Grafana
6 11 (0.59%) Puppet
7 8 (0.43%) Mesos
7 8 (0.43%) Microsoft Intune
8 6 (0.32%) Kubeflow
9 5 (0.27%) Icinga
9 5 (0.27%) Nagios
9 5 (0.27%) Opscode Chef
10 4 (0.22%) Kibana
10 4 (0.22%) Rancher
11 3 (0.16%) EMC NetWorker
11 3 (0.16%) logstash
11 3 (0.16%) Systems Management Server (SMS)
12 1 (0.054%) cPanel
12 1 (0.054%) MOM
12 1 (0.054%) Salt
Vendors
1 240 (12.90%) Facebook
2 217 (11.67%) Google
3 147 (7.90%) Adobe
4 129 (6.94%) Apple
5 114 (6.13%) Microsoft
6 96 (5.16%) Twitter
7 82 (4.41%) YouTube
8 70 (3.76%) Instagram
9 43 (2.31%) Splunk
10 34 (1.83%) Spotify
11 32 (1.72%) Salesforce.com
12 25 (1.34%) TikTok
13 23 (1.24%) SAP
13 23 (1.24%) Workday
14 20 (1.08%) Snapchat
15 19 (1.02%) Avature
15 19 (1.02%) Kenexa
16 18 (0.97%) Oracle
17 15 (0.81%) DoubleClick
18 13 (0.70%) VMware