Period
to 12 November 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 12 November 2019 with a comparison to the same period over the previous 2 years.

Social Media
UK > England
6 months to
12 Nov 2019
Same period 2018 Same period 2017
Rank 453 426 362
Rank change year-on-year -27 -64 +32
Permanent jobs citing Social Media 835 1,103 1,532
As % of all permanent IT jobs advertised in England 0.66% 0.73% 0.92%
As % of the Miscellaneous category 1.68% 1.84% 2.28%
Number of salaries quoted 582 874 1,227
England median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -5.88%
10th Percentile £24,075 £21,250 £22,500
90th Percentile £85,000 £82,500 £72,500
UK median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Permanent vacancies with a requirement for generic IT skills 49,700 59,864 67,253
As % of all permanent IT jobs advertised in England 39.33% 39.75% 40.28%
Number of salaries quoted 37,955 46,375 50,288
England median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £30,000 £29,250 £27,500
90th Percentile £91,000 £87,500 £82,500
UK median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a percentage of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in England.

Salary trend for Social Media in England

Social Media
Salary Histogram in England

The salary distribution of IT jobs citing Social Media in England over the 6 months to 12 November 2019.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 12 November 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +77 526 £50,000 -2.91% 62
South East -25 111 £43,750 -7.89% 22
South West -27 58 £37,000 +54.17% 11
East of England +50 56 £36,087 +3.10% 10
North of England -45 50 £40,000 +14.29% 32
Midlands -50 33 £30,548 -6.01% 11
North West +6 29 £37,061 +5.89% 21
West Midlands -44 17 £25,000 -23.08% 4
Yorkshire -57 16 £40,000 - 9
East Midlands +15 15 £42,500 - 7
North East +15 4 £53,053 +135.79% 2
Social Media
UK

For the 6 months to 12 November 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Social Media.

1 383 (45.87%) Marketing
2 210 (25.15%) Analytics
3 176 (21.08%) Agile Software Development
4 147 (17.60%) Google
5 143 (17.13%) Digital Marketing
6 142 (17.01%) Degree
7 136 (16.29%) JavaScript
8 130 (15.57%) HTML
9 124 (14.85%) CRM
10 112 (13.41%) CSS
10 112 (13.41%) User Experience
11 107 (12.81%) Analytical Skills
12 104 (12.46%) SEO
13 94 (11.26%) Finance
14 89 (10.66%) Retail
15 88 (10.54%) E-Commerce
16 81 (9.70%) Adobe
17 78 (9.34%) CMS
17 78 (9.34%) Google Analytics
18 77 (9.22%) Advertising
18 77 (9.22%) SaaS
19 75 (8.98%) Microsoft
19 75 (8.98%) Project Management
19 75 (8.98%) Python
20 72 (8.62%) SQL
21 70 (8.38%) Mobile App
22 69 (8.26%) Problem-Solving
23 68 (8.14%) Twitter
24 67 (8.02%) Business Development
25 65 (7.78%) Git (software)

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 78 (9.34%) CMS
2 46 (5.51%) WordPress
3 22 (2.63%) Apache Spark
4 13 (1.56%) Elasticsearch
4 13 (1.56%) SharePoint
5 12 (1.44%) Headless CMS
6 11 (1.32%) Skype for Business
7 10 (1.20%) Confluence
8 7 (0.84%) Apache
8 7 (0.84%) Apache Pig
8 7 (0.84%) Drupal
9 6 (0.72%) Sitefinity
10 5 (0.60%) Oracle SOA Suite
11 3 (0.36%) Apache Solr
12 2 (0.24%) IIS
12 2 (0.24%) nginx
12 2 (0.24%) OpenStack
12 2 (0.24%) R Markdown
12 2 (0.24%) SugarCRM
12 2 (0.24%) Umbraco
Applications
1 45 (5.39%) Photoshop
2 44 (5.27%) Microsoft Office
3 38 (4.55%) Microsoft Excel
4 37 (4.43%) Adobe Illustrator
5 21 (2.51%) InDesign
6 18 (2.16%) Microsoft PowerPoint
7 16 (1.92%) Sketch
8 8 (0.96%) Adobe Creative Suite
9 7 (0.84%) Chatbot
9 7 (0.84%) OmniGraffle
10 5 (0.60%) Adobe After Effects
10 5 (0.60%) Spreadsheet
11 4 (0.48%) InVision
12 3 (0.36%) Adobe Premiere
13 2 (0.24%) Adobe XD
14 1 (0.12%) CINEMA 4D
14 1 (0.12%) Microsoft Project
14 1 (0.12%) MS Visio
14 1 (0.12%) SPSS
14 1 (0.12%) Stata
Business Applications
1 13 (1.56%) Salesforce.com CRM
2 12 (1.44%) Dynamics CRM
3 5 (0.60%) Siebel CRM
3 5 (0.60%) WebTrends
4 3 (0.36%) Oracle EBS R12
4 3 (0.36%) Oracle ERP
4 3 (0.36%) Payment Gateway
5 2 (0.24%) Eloqua
5 2 (0.24%) Magento
6 1 (0.12%) Distributed Ledger
6 1 (0.12%) Shopify
6 1 (0.12%) Sprinklr
Cloud Services
1 78 (9.34%) Google Analytics
2 77 (9.22%) SaaS
3 65 (7.78%) AWS
4 58 (6.95%) Azure
5 29 (3.47%) Office 365
6 27 (3.23%) GCP
7 20 (2.40%) Adobe Analytics
8 19 (2.28%) Adobe Creative Cloud
8 19 (2.28%) PaaS
9 17 (2.04%) GitHub
9 17 (2.04%) Google Tag Manager
10 15 (1.80%) Serverless
11 14 (1.68%) AWS Lambda
12 8 (0.96%) Firebase
12 8 (0.96%) IaaS
13 7 (0.84%) Azure Functions
14 6 (0.72%) AdWords
14 6 (0.72%) npm
14 6 (0.72%) Socialbakers
14 6 (0.72%) WeChat
Communications & Networking
1 27 (3.23%) Internet
2 18 (2.16%) Intranet
3 14 (1.68%) Skype
4 9 (1.08%) LAN
4 9 (1.08%) SSL
4 9 (1.08%) WAN
5 8 (0.96%) Firewall
6 7 (0.84%) Network Security
6 7 (0.84%) TCP/IP
7 6 (0.72%) DNS
7 6 (0.72%) PBX
7 6 (0.72%) SMS
8 5 (0.60%) Wi-Fi
9 4 (0.48%) Extranet
9 4 (0.48%) Telepresence
9 4 (0.48%) Unified Communications
9 4 (0.48%) VoIP
10 3 (0.36%) HTTP
10 3 (0.36%) SNA
11 2 (0.24%) Broadband
Database & Business Intelligence
1 51 (6.11%) Big Data
2 30 (3.59%) MySQL
3 23 (2.75%) SQL Server
4 19 (2.28%) NoSQL
5 15 (1.80%) Hadoop
6 14 (1.68%) Data Mining
7 12 (1.44%) BigQuery
8 11 (1.32%) Apache Hive
8 11 (1.32%) Data Warehouse
9 10 (1.20%) PostgreSQL
9 10 (1.20%) SQL Server 2016
10 9 (1.08%) SQL Server Integration Services
11 8 (0.96%) Looker
11 8 (0.96%) Relational Database
12 7 (0.84%) Text Mining
13 6 (0.72%) Amazon Athena
13 6 (0.72%) Amazon Redshift
13 6 (0.72%) Snowflake Schema
14 5 (0.60%) Amazon RDS
15 4 (0.48%) Azure SQL Database
Development Applications
1 65 (7.78%) Git (software)
2 29 (3.47%) JIRA
3 16 (1.92%) Jenkins
4 12 (1.44%) Axure RP
5 10 (1.20%) gulp
6 7 (0.84%) Grunt
6 7 (0.84%) Subversion
7 6 (0.72%) Atlassian Bamboo
7 6 (0.72%) webpack
8 5 (0.60%) Selenium
9 4 (0.48%) Bitbucket
9 4 (0.48%) CircleCI
9 4 (0.48%) git-flow
9 4 (0.48%) JMeter
9 4 (0.48%) TeamCity
9 4 (0.48%) Xcode
10 3 (0.36%) Bazaar
10 3 (0.36%) Jasmine
10 3 (0.36%) Octopus Deploy
10 3 (0.36%) WebDriver
General
1 383 (45.87%) Marketing
2 94 (11.26%) Finance
3 89 (10.66%) Retail
4 77 (9.22%) Advertising
5 42 (5.03%) Telecoms
6 40 (4.79%) Public Sector
7 32 (3.83%) Publishing
8 22 (2.63%) Brand Awareness
8 22 (2.63%) Games
9 17 (2.04%) Banking
9 17 (2.04%) Manufacturing
10 15 (1.80%) Law
10 15 (1.80%) Local Government
11 13 (1.56%) Legal
12 10 (1.20%) Mandarin Language
13 9 (1.08%) Electronics
14 7 (0.84%) Automotive
15 6 (0.72%) Music Industry
16 5 (0.60%) Danish Language
17 4 (0.48%) Military
Job Titles
1 168 (20.12%) Developer
2 101 (12.10%) Analyst
3 53 (6.35%) Designer
4 47 (5.63%) Consultant
5 43 (5.15%) Marketing Manager
6 39 (4.67%) Junior
7 38 (4.55%) Project Manager
8 30 (3.59%) Digital Executive
9 28 (3.35%) Marketing Executive
10 27 (3.23%) Full Stack Developer
11 25 (2.99%) Front End Developer (Client-Side Developer)
12 24 (2.87%) Business Analyst
12 24 (2.87%) Data Analyst
13 22 (2.63%) Digital Marketing Executive
14 21 (2.51%) .NET Developer
14 21 (2.51%) Data Scientist
14 21 (2.51%) Telesales Executive
15 20 (2.40%) Digital Designer
16 19 (2.28%) Java Developer
16 19 (2.28%) Sales Executive
Libraries, Frameworks & Software Standards
1 130 (15.57%) HTML
2 112 (13.41%) CSS
3 48 (5.75%) HTML5
4 43 (5.15%) Node.js
5 40 (4.79%) CSS3
6 39 (4.67%) REST
6 39 (4.67%) RESTful
7 33 (3.95%) .NET
8 29 (3.47%) Web Services
9 27 (3.23%) JSON
10 26 (3.11%) Sass
11 24 (2.87%) React Native
11 24 (2.87%) XML
12 20 (2.40%) AngularJS
12 20 (2.40%) jQuery
12 20 (2.40%) React
13 19 (2.28%) Ajax
14 16 (1.92%) GraphQL
15 15 (1.80%) ASP.NET
15 15 (1.80%) Spring
Miscellaneous
1 112 (13.41%) User Experience
2 107 (12.81%) Analytical Skills
3 70 (8.38%) Mobile App
4 56 (6.71%) Blog
5 50 (5.99%) Management Information System
6 29 (3.47%) Self-Motivation
7 27 (3.23%) Social Network
8 26 (3.11%) Algorithms
8 26 (3.11%) Digital Media
9 23 (2.75%) Animation
10 14 (1.68%) BBC
10 14 (1.68%) Enterprise Software
11 12 (1.44%) Graphic Design
12 11 (1.32%) Motion Graphics
12 11 (1.32%) Smartphone
12 11 (1.32%) Video\Live Streaming
13 10 (1.20%) Cloud Native
14 9 (1.08%) FMCG
15 8 (0.96%) Podcast
16 7 (0.84%) Video Conferencing
Operating Systems
1 39 (4.67%) Android
2 38 (4.55%) Apple iOS
3 14 (1.68%) Windows
4 7 (0.84%) Linux
5 4 (0.48%) Windows 10
6 2 (0.24%) Ubuntu
7 1 (0.12%) CentOS
7 1 (0.12%) Debian
7 1 (0.12%) VMS
7 1 (0.12%) Windows 7
7 1 (0.12%) Windows Server
Processes & Methodologies
1 210 (25.15%) Analytics
2 176 (21.08%) Agile Software Development
3 143 (17.13%) Digital Marketing
4 124 (14.85%) CRM
5 104 (12.46%) SEO
6 88 (10.54%) E-Commerce
7 75 (8.98%) Project Management
8 69 (8.26%) Problem-Solving
9 67 (8.02%) Business Development
10 61 (7.31%) Machine Learning
11 57 (6.83%) Data Science
12 55 (6.59%) Decision-Making
12 55 (6.59%) Marketing Strategy
13 54 (6.47%) Lead Generation
14 52 (6.23%) Web Development
15 50 (5.99%) Artificial Intelligence
15 50 (5.99%) Software Engineering
16 49 (5.87%) Content Management
17 48 (5.75%) Pay per click
18 45 (5.39%) Presales
Programming Languages
1 136 (16.29%) JavaScript
2 75 (8.98%) Python
3 72 (8.62%) SQL
4 53 (6.35%) Java
5 50 (5.99%) PHP
6 39 (4.67%) C
7 27 (3.23%) C#
8 25 (2.99%) R
9 12 (1.44%) ES6
9 12 (1.44%) Ruby
10 6 (0.72%) PHP 5
10 6 (0.72%) PHP 7
10 6 (0.72%) TypeScript
11 4 (0.48%) Kotlin
12 3 (0.36%) Clojure
12 3 (0.36%) Java 8
12 3 (0.36%) Scala
13 2 (0.24%) Apple Swift
13 2 (0.24%) Go
13 2 (0.24%) T-SQL
Qualifications
1 142 (17.01%) Degree
2 17 (2.04%) Security Cleared
3 12 (1.44%) PRINCE2 Practitioner
3 12 (1.44%) SC Cleared
4 10 (1.20%) Cisco Certification
4 10 (1.20%) CISM
4 10 (1.20%) Master's Degree
5 9 (1.08%) CCNA
5 9 (1.08%) CISA
6 6 (0.72%) CISSP
7 5 (0.60%) CEH
7 5 (0.60%) DBS Check
8 4 (0.48%) CCIE
8 4 (0.48%) CompTIA Security+
8 4 (0.48%) Computer Science Degree
8 4 (0.48%) CRISC
8 4 (0.48%) DV Cleared
8 4 (0.48%) MCSE
8 4 (0.48%) Microsoft Certification
8 4 (0.48%) Postgraduate
Quality Assurance & Compliance
1 21 (2.51%) GDPR
2 19 (2.28%) QA
3 11 (1.32%) SLA
4 7 (0.84%) Data Quality
5 5 (0.60%) PCI DSS
6 4 (0.48%) Cyber Essentials
7 3 (0.36%) PMO
7 3 (0.36%) SEPA
8 1 (0.12%) Actionable Recommendations
8 1 (0.12%) ISO/IEC 27001
8 1 (0.12%) NIST
System Software
1 18 (2.16%) Docker
2 6 (0.72%) Active Directory
3 4 (0.48%) VMware Infrastructure
Systems Management
1 10 (1.20%) Kubernetes
2 9 (1.08%) Terraform
3 7 (0.84%) cPanel
4 6 (0.72%) Microsoft Intune
5 5 (0.60%) Ansible
5 5 (0.60%) SCCM
6 4 (0.48%) FortiGate
6 4 (0.48%) Opscode Chef
6 4 (0.48%) Puppet
7 3 (0.36%) EMC NetWorker
7 3 (0.36%) Hadoop YARN
8 1 (0.12%) Docker Swarm
8 1 (0.12%) Kibana
Vendors
1 147 (17.60%) Google
2 81 (9.70%) Adobe
3 75 (8.98%) Microsoft
4 68 (8.14%) Twitter
5 55 (6.59%) Salesforce.com
6 53 (6.35%) Facebook
7 32 (3.83%) Instagram
8 26 (3.11%) Tableau
9 24 (2.87%) Oracle
10 21 (2.51%) SAP
10 21 (2.51%) YouTube
11 17 (2.04%) HubSpot
12 16 (1.92%) Apple
12 16 (1.92%) Sony
13 11 (1.32%) Crimson Hexagon
13 11 (1.32%) WorldPay
14 10 (1.20%) Cisco
14 10 (1.20%) Yahoo!
15 9 (1.08%) Alteryx
16 8 (0.96%) Fujitsu