Period
to 27 June 2019

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 27 June 2019 with a comparison to the same period over the previous 2 years.

Social Media
UK > England
6 months to
27 Jun 2019
Same period 2018 Same period 2017
Rank 440 420 358
Rank change year-on-year -20 -62 +5
Permanent jobs citing Social Media 919 1,216 1,497
As % of all permanent IT jobs advertised in England 0.69% 0.74% 0.91%
As % of the Miscellaneous category 1.74% 1.90% 2.32%
Number of salaries quoted 614 952 1,197
England median annual salary £42,500 £41,500 £38,000
Median salary % change year-on-year +2.41% +9.21% -10.59%
10th Percentile £25,075 £21,000 £22,500
90th Percentile £85,000 £80,000 £72,500
UK median annual salary £42,500 £41,000 £38,000
% change year-on-year +3.66% +7.89% -10.59%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Permanent vacancies with a requirement for generic IT skills 52,958 63,994 64,467
As % of all permanent IT jobs advertised in England 39.63% 39.13% 39.36%
Number of salaries quoted 39,953 49,476 51,207
England median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £29,750 £28,500 £27,500
90th Percentile £87,500 £85,000 £80,000
UK median annual salary £52,500 £50,000 £47,500
% change year-on-year +5.00% +5.26% -5.00%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a percentage of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in England.

Salary trend for Social Media in England

Social Media
Salary Histogram in England

The salary distribution of IT jobs citing Social Media in England over the 6 months to 27 June 2019.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 27 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +76 588 £50,000 - 31
South West +12 82 £35,500 +47.92% 19
Midlands -34 78 £29,500 -9.23% 18
South East -62 70 £37,952 +8.43% 23
North of England -73 58 £35,000 +7.69% 17
West Midlands -33 51 £27,500 -15.38% 9
North West +18 41 £35,000 +11.11% 7
East of England +42 31 £40,000 +37.93% 7
East Midlands +24 27 £38,500 -9.41% 9
Yorkshire -47 17 £30,000 -7.69% 6
Social Media
UK

For the 6 months to 27 June 2019, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Social Media.

1 431 (46.90%) Marketing
2 222 (24.16%) Degree
3 218 (23.72%) Analytics
4 194 (21.11%) Agile Software Development
5 183 (19.91%) Digital Marketing
6 173 (18.82%) HTML
7 158 (17.19%) CSS
8 150 (16.32%) JavaScript
9 135 (14.69%) SEO
10 133 (14.47%) Google
11 130 (14.15%) Finance
12 124 (13.49%) User Experience
13 119 (12.95%) E-Commerce
14 114 (12.40%) Retail
15 110 (11.97%) Adobe
16 109 (11.86%) Analytical Skills
17 107 (11.64%) CRM
18 98 (10.66%) Microsoft
19 92 (10.01%) Blog
20 85 (9.25%) Amazon AWS
21 84 (9.14%) HTML5
22 81 (8.81%) Marketing Strategy
23 77 (8.38%) Python
24 76 (8.27%) SQL
24 76 (8.27%) Advertising
25 75 (8.16%) PHP
25 75 (8.16%) Project Management
26 74 (8.05%) Git (software)
27 71 (7.73%) SaaS
27 71 (7.73%) CMS

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 71 (7.73%) CMS
2 47 (5.11%) WordPress
3 38 (4.13%) Apache Spark
4 34 (3.70%) SharePoint
5 18 (1.96%) Elasticsearch
6 17 (1.85%) Skype for Business
7 15 (1.63%) Apache Pig
8 13 (1.41%) Apache
9 12 (1.31%) Drupal
10 10 (1.09%) Adobe Experience Manager
10 10 (1.09%) IIS
11 9 (0.98%) Confluence
11 9 (0.98%) IPython
11 9 (0.98%) Jupyter
12 8 (0.87%) Umbraco
13 5 (0.54%) Apache Solr
13 5 (0.54%) GlassFish
13 5 (0.54%) Tomcat
14 4 (0.44%) SAS
15 3 (0.33%) Kentico
Applications
1 61 (6.64%) Microsoft Excel
1 61 (6.64%) Microsoft Office
2 56 (6.09%) Photoshop
3 39 (4.24%) Adobe Illustrator
4 34 (3.70%) Microsoft PowerPoint
5 26 (2.83%) Adobe Creative Suite
6 22 (2.39%) Adobe After Effects
6 22 (2.39%) Adobe Premiere
7 19 (2.07%) Sketch
8 13 (1.41%) InDesign
9 8 (0.87%) Final Cut Pro
10 7 (0.76%) OmniGraffle
11 5 (0.54%) InVision
12 4 (0.44%) Chatbot
12 4 (0.44%) Spreadsheet
13 3 (0.33%) SPSS
14 2 (0.22%) Microsoft Project
14 2 (0.22%) Zeplin
15 1 (0.11%) Marvel
15 1 (0.11%) Stata
Business Applications
1 8 (0.87%) Magento
2 6 (0.65%) Dynamics CRM
3 5 (0.54%) Siebel CRM
4 4 (0.44%) Salesforce.com CRM
4 4 (0.44%) Sprinklr
4 4 (0.44%) WebTrends
5 3 (0.33%) Shopify
6 2 (0.22%) Adobe Campaign
6 2 (0.22%) Eloqua
6 2 (0.22%) SAP S/4HANA
7 1 (0.11%) Aareon QL
7 1 (0.11%) MIS ActiveH
7 1 (0.11%) Northgate Housing
7 1 (0.11%) OPENContractor
7 1 (0.11%) OPENHousing
7 1 (0.11%) Orchard Housing
7 1 (0.11%) SAP CO
7 1 (0.11%) SAP FI
7 1 (0.11%) SAP FI/CO
7 1 (0.11%) Servitor
Cloud Services
1 85 (9.25%) Amazon AWS
2 71 (7.73%) SaaS
3 69 (7.51%) Google Analytics
4 68 (7.40%) Microsoft Azure
5 37 (4.03%) Office 365
6 31 (3.37%) Google Cloud Platform
7 29 (3.16%) PaaS
8 22 (2.39%) IaaS
9 21 (2.29%) Adobe Analytics
10 19 (2.07%) GitHub
11 16 (1.74%) OneDrive
12 15 (1.63%) AdWords
13 13 (1.41%) Google Tag Manager
14 12 (1.31%) Adobe Creative Cloud
15 11 (1.20%) MailChimp
16 10 (1.09%) Apigee
17 8 (0.87%) G Suite
18 7 (0.76%) Cloud Computing
18 7 (0.76%) Google App Engine
18 7 (0.76%) Rackspace Cloud
Communications & Networking
1 28 (3.05%) Skype
2 23 (2.50%) Internet
3 18 (1.96%) Intranet
4 13 (1.41%) Unified Communications
5 11 (1.20%) HTTP
6 10 (1.09%) LAN
6 10 (1.09%) WAN
7 9 (0.98%) Telepresence
7 9 (0.98%) VoIP
8 8 (0.87%) SMS
9 6 (0.65%) GoToMeeting
9 6 (0.65%) PBX
9 6 (0.65%) SSH
10 4 (0.44%) DNS
11 3 (0.33%) Broadband
11 3 (0.33%) Extranet
11 3 (0.33%) Firewall
11 3 (0.33%) Network Security
11 3 (0.33%) WebEx
12 2 (0.22%) Cisco ICM
Database & Business Intelligence
1 56 (6.09%) Big Data
2 47 (5.11%) MySQL
3 44 (4.79%) Hadoop
4 37 (4.03%) NoSQL
5 29 (3.16%) Apache Hive
6 24 (2.61%) SQL Server
7 18 (1.96%) Data Mining
8 16 (1.74%) Text Mining
9 14 (1.52%) SQL Server 2016
10 13 (1.41%) MongoDB
11 12 (1.31%) Couchbase
12 11 (1.20%) Redis
13 10 (1.09%) BigQuery
13 10 (1.09%) Blockchain
14 9 (0.98%) Apache Cassandra
14 9 (0.98%) HBase
14 9 (0.98%) PostgreSQL
15 6 (0.65%) Data Warehouse
16 5 (0.54%) Flink
16 5 (0.54%) Impala
Development Applications
1 74 (8.05%) Git (software)
2 37 (4.03%) JIRA
3 31 (3.37%) Jenkins
4 22 (2.39%) gulp
5 20 (2.18%) Subversion
6 16 (1.74%) Appium
6 16 (1.74%) Cucumber
6 16 (1.74%) JMeter
6 16 (1.74%) JUnit
7 12 (1.31%) Visual Studio
7 12 (1.31%) webpack
8 11 (1.20%) TeamCity
9 10 (1.09%) Atlassian Bamboo
9 10 (1.09%) Selenium
9 10 (1.09%) Xcode
10 9 (0.98%) Axure RP
10 9 (0.98%) Calabash
10 9 (0.98%) Gatling
11 7 (0.76%) JIRA Agile
11 7 (0.76%) VersionOne
General
1 431 (46.90%) Marketing
2 130 (14.15%) Finance
3 114 (12.40%) Retail
4 76 (8.27%) Advertising
5 49 (5.33%) Banking
6 48 (5.22%) Games
7 42 (4.57%) Telecoms
8 37 (4.03%) Brand Awareness
9 26 (2.83%) Law
10 24 (2.61%) Publishing
11 15 (1.63%) Automotive
12 14 (1.52%) Legal
13 12 (1.31%) Manufacturing
14 10 (1.09%) Billing
14 10 (1.09%) Mandarin Language
15 8 (0.87%) Electronics
15 8 (0.87%) French Language
15 8 (0.87%) Local Government
16 7 (0.76%) Financial Institution
17 5 (0.54%) Music Industry
Job Titles
1 151 (16.43%) Developer
2 97 (10.55%) Analyst
3 86 (9.36%) Designer
4 53 (5.77%) Marketing Executive
5 46 (5.01%) Consultant
6 45 (4.90%) Marketing Manager
7 40 (4.35%) Project Manager
8 36 (3.92%) Digital Designer
8 36 (3.92%) Digital Executive
9 33 (3.59%) Web Developer
10 31 (3.37%) Business Analyst
10 31 (3.37%) Digital Marketing Executive
10 31 (3.37%) Front End Developer (Client-Side Developer)
11 29 (3.16%) Digital Project Manager
12 27 (2.94%) .NET Developer
12 27 (2.94%) Digital Analyst
12 27 (2.94%) Digital Marketing Manager
12 27 (2.94%) Junior
13 26 (2.83%) Data Analyst
14 24 (2.61%) Full Stack Developer
Libraries, Frameworks & Software Standards
1 173 (18.82%) HTML
2 158 (17.19%) CSS
3 84 (9.14%) HTML5
4 66 (7.18%) CSS3
5 55 (5.98%) Node.js
6 53 (5.77%) .NET
7 43 (4.68%) Web Services
8 42 (4.57%) jQuery
9 40 (4.35%) REST
10 35 (3.81%) JSON
10 35 (3.81%) XML
11 33 (3.59%) ASP.NET
12 31 (3.37%) AngularJS
13 30 (3.26%) Sass
14 27 (2.94%) RESTful
15 26 (2.83%) Twitter Bootstrap
16 25 (2.72%) Laravel
17 21 (2.29%) Ajax
17 21 (2.29%) React
18 20 (2.18%) ASP.NET MVC
Miscellaneous
1 124 (13.49%) User Experience
2 109 (11.86%) Analytical Skills
3 92 (10.01%) Blog
4 59 (6.42%) Management Information System
5 45 (4.90%) Mobile App
6 42 (4.57%) Digital Media
7 34 (3.70%) Self-Motivation
8 20 (2.18%) Algorithms
9 17 (1.85%) Social Network
9 17 (1.85%) Video\Live Streaming
10 16 (1.74%) Animation
10 16 (1.74%) Data Structures
11 15 (1.63%) BBC
11 15 (1.63%) Virtual Team
12 14 (1.52%) Data Centre
12 14 (1.52%) Greenfield Project
13 13 (1.41%) Graphic Design
14 12 (1.31%) Cyberthreat
14 12 (1.31%) Mobile Games
14 12 (1.31%) Video Editing
Operating Systems
1 45 (4.90%) Linux
2 30 (3.26%) Apple iOS
3 29 (3.16%) Windows
4 23 (2.50%) Android
5 16 (1.74%) Unix
6 12 (1.31%) Mac OS
7 3 (0.33%) VMS
7 3 (0.33%) Windows 10
7 3 (0.33%) Windows Server
8 2 (0.22%) Windows Server 2012
9 1 (0.11%) Mesosphere
9 1 (0.11%) Ubuntu
9 1 (0.11%) Windows 7
9 1 (0.11%) Windows NT
Processes & Methodologies
1 218 (23.72%) Analytics
2 194 (21.11%) Agile Software Development
3 183 (19.91%) Digital Marketing
4 135 (14.69%) SEO
5 119 (12.95%) E-Commerce
6 107 (11.64%) CRM
7 81 (8.81%) Marketing Strategy
8 75 (8.16%) Project Management
9 71 (7.73%) Web Development
10 65 (7.07%) B2B
11 63 (6.86%) Data Science
12 62 (6.75%) Scrum
13 55 (5.98%) DevOps
14 54 (5.88%) Machine Learning
14 54 (5.88%) Pay per click
15 53 (5.77%) Business Development
15 53 (5.77%) Decision-Making
16 52 (5.66%) Computer Science
17 51 (5.55%) Email Marketing
17 51 (5.55%) TDD
Programming Languages
1 150 (16.32%) JavaScript
2 77 (8.38%) Python
3 76 (8.27%) SQL
4 75 (8.16%) PHP
5 70 (7.62%) Java
6 63 (6.86%) C#
7 37 (4.03%) C
8 19 (2.07%) R
9 18 (1.96%) Apple Swift
9 18 (1.96%) Ruby
10 17 (1.85%) ES6
11 15 (1.63%) TypeScript
12 12 (1.31%) Bash Shell
13 9 (0.98%) Objective-C
14 6 (0.65%) C++
14 6 (0.65%) Java 8
14 6 (0.65%) PHP 5
14 6 (0.65%) PHP 7
14 6 (0.65%) VB
15 5 (0.54%) Scala
Qualifications
1 222 (24.16%) Degree
2 42 (4.57%) Security Cleared
3 22 (2.39%) CISM
3 22 (2.39%) CISSP
4 20 (2.18%) SC Cleared
5 12 (1.31%) Cisco Certification
6 10 (1.09%) DV Cleared
7 9 (0.98%) CEH
7 9 (0.98%) CISA
7 9 (0.98%) Master's Degree
8 8 (0.87%) (ISC)2 CCSP
8 8 (0.87%) ISACA
9 5 (0.54%) Computer Science Degree
9 5 (0.54%) CTC Cleared
9 5 (0.54%) OSCP
9 5 (0.54%) PRINCE2 Practitioner
9 5 (0.54%) SANS
10 4 (0.44%) CCNA
10 4 (0.44%) IISP
10 4 (0.44%) ISO 27001 Lead Auditor
Quality Assurance & Compliance
1 49 (5.33%) QA
2 25 (2.72%) GDPR
3 12 (1.31%) SLA
4 8 (0.87%) COBIT
5 5 (0.54%) Cyber Essentials
5 5 (0.54%) Cyber Essentials PLUS
5 5 (0.54%) Data Quality
5 5 (0.54%) ISO/IEC 27001
6 4 (0.44%) Disclosure Scotland
7 2 (0.22%) PMO
8 1 (0.11%) NCSC
8 1 (0.11%) NIST
System Software
1 26 (2.83%) Docker
2 4 (0.44%) Apache ZooKeeper
3 3 (0.33%) Active Directory
3 3 (0.33%) VMware Infrastructure
Systems Management
1 17 (1.85%) Microsoft Intune
2 16 (1.74%) Kubernetes
3 15 (1.63%) SCCM
4 12 (1.31%) Opscode Chef
5 11 (1.20%) Ansible
6 10 (1.09%) Puppet
7 8 (0.87%) Terraform
8 5 (0.54%) Hadoop YARN
9 3 (0.33%) cPanel
10 1 (0.11%) Mesos
10 1 (0.11%) Prometheus
Vendors
1 133 (14.47%) Google
2 110 (11.97%) Adobe
3 98 (10.66%) Microsoft
4 66 (7.18%) Facebook
5 64 (6.96%) Twitter
6 32 (3.48%) Salesforce.com
7 29 (3.16%) Instagram
8 27 (2.94%) YouTube
9 24 (2.61%) Apple
10 20 (2.18%) Tableau
11 17 (1.85%) Sony
12 16 (1.74%) SAP
13 14 (1.52%) Yahoo!
14 13 (1.41%) WorldPay
15 12 (1.31%) Cisco
16 11 (1.20%) HubSpot
16 11 (1.20%) MicroStrategy
17 10 (1.09%) Alteryx
17 10 (1.09%) Cognizant
18 9 (0.98%) Reuters