Period
to

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 18 May 2022 with a comparison to the same period over the previous 2 years.

Social Media
UK > England
6 months to
18 May 2022
Same period 2021 Same period 2020
Rank 254 333 491
Rank change year-on-year +79 +158 -28
Permanent jobs citing Social Media 2,071 742 453
As % of all permanent jobs advertised in England 1.53% 0.93% 0.51%
As % of the Miscellaneous category 3.44% 2.43% 1.42%
Number of salaries quoted 857 411 338
10th Percentile £29,854 £22,750 £26,775
25th Percentile £40,000 £31,250 £35,500
Median annual salary (50th Percentile) £55,000 £47,500 £52,500
Median % change year-on-year +15.79% -9.52% +31.25%
75th Percentile £79,600 £65,000 £72,188
90th Percentile £87,500 £80,000 £86,250
UK median annual salary £55,000 £45,000 £50,000
% change year-on-year +22.22% -10.00% +25.00%

Social Media is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for generic IT skills.

All Generic Skills
England
Permanent vacancies with a requirement for generic IT skills 60,196 30,580 31,835
As % of all permanent IT jobs advertised in England 44.48% 38.31% 36.18%
Number of salaries quoted 28,884 21,171 25,214
10th Percentile £34,000 £32,625 £31,250
25th Percentile £45,000 £42,500 £41,250
Median annual salary (50th Percentile) £62,500 £57,500 £57,430
Median % change year-on-year +8.70% +0.12% +4.42%
75th Percentile £85,000 £77,500 £77,500
90th Percentile £105,000 £96,250 £96,250
UK median annual salary £62,319 £57,500 £55,000
% change year-on-year +8.38% +4.55% +1.85%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Salary Trend in England

3-month moving average salary quoted in jobs citing Social Media in England.

Salary trend for Social Media in England

Social Media
Salary Histogram in England

Salary distribution for jobs citing Social Media in England over the 6 months to 18 May 2022.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 18 May 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +35 1,235 £60,000 +4.35% 45
North of England +121 339 £55,000 +89.66% 24
Yorkshire +106 223 £55,000 +100.00% 3
South East +35 214 £72,500 +81.25% 14
Midlands +9 114 £39,500 +21.54% 13
East of England -37 104 £28,500 +3.64% 24
North West -7 92 £55,000 +98.20% 15
East Midlands +14 63 £35,000 -12.50% 10
West Midlands -40 51 £50,000 +53.85% 3
South West -23 45 £55,000 +15.79% 8
North East +3 24 £51,000 +2.00% 6
Social Media
UK

For the 6 months to 18 May 2022, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Social Media.

1 863 (41.67%) Agile
2 575 (27.76%) Marketing
3 564 (27.23%) Inclusion and Diversity
4 556 (26.85%) Broadband
5 544 (26.27%) Social Skills
6 420 (20.28%) Java
7 410 (19.80%) Analytics
8 360 (17.38%) Problem-Solving
9 355 (17.14%) JavaScript
10 351 (16.95%) Finance
11 345 (16.66%) Kubernetes
12 333 (16.08%) AWS
13 317 (15.31%) Jenkins
14 314 (15.16%) Test Automation
15 307 (14.82%) Git (software)
16 301 (14.53%) Python
17 293 (14.15%) Continuous Integration
18 287 (13.86%) Degree
18 287 (13.86%) SQL
19 270 (13.04%) Self-Motivation
20 269 (12.99%) Docker
21 262 (12.65%) TDD
22 260 (12.55%) CI/CD
23 256 (12.36%) Big Data
24 247 (11.93%) Mentoring
25 244 (11.78%) Software Engineering
26 241 (11.64%) Adobe
27 228 (11.01%) React
28 227 (10.96%) User Experience
29 225 (10.86%) Advertising

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 128 (6.18%) Apache Solr
2 81 (3.91%) Elasticsearch
3 71 (3.43%) CMS
4 43 (2.08%) OpenStack
5 30 (1.45%) SharePoint
6 25 (1.21%) Confluence
7 21 (1.01%) SAS
7 21 (1.01%) WordPress
8 15 (0.72%) Cloud Foundry
8 15 (0.72%) Jupyter
8 15 (0.72%) nginx
9 14 (0.68%) Apache Airflow
10 12 (0.58%) Apache Spark
10 12 (0.58%) Drupal
11 11 (0.53%) Apache
12 3 (0.14%) Moodle
12 3 (0.14%) Umbraco
13 2 (0.097%) Camunda
13 2 (0.097%) Sitecore CMS
14 1 (0.048%) Headless CMS
Applications
1 110 (5.31%) Microsoft Office
2 100 (4.83%) Photoshop
3 84 (4.06%) Microsoft PowerPoint
4 82 (3.96%) Microsoft Excel
5 79 (3.81%) Adobe After Effects
6 73 (3.52%) Adobe Creative Suite
7 57 (2.75%) Adobe Premiere
8 55 (2.66%) Adobe Illustrator
9 33 (1.59%) Adobe XD
10 31 (1.50%) InDesign
11 24 (1.16%) Sketch
12 17 (0.82%) Adobe Captivate
13 11 (0.53%) InVision
14 5 (0.24%) Microsoft Project
15 4 (0.19%) Acrobat
15 4 (0.19%) Chatbot
16 3 (0.14%) PaintShop Pro
16 3 (0.14%) Spreadsheet
16 3 (0.14%) SPSS
16 3 (0.14%) Stata
Business Applications
1 23 (1.11%) Dynamics CRM
2 17 (0.82%) SAP HR
3 10 (0.48%) SAP S/4HANA
4 9 (0.43%) SAP ERP
4 9 (0.43%) SAP MDG
5 6 (0.29%) Salesforce.com CRM
6 3 (0.14%) Shopify
6 3 (0.14%) Social Studio
7 2 (0.097%) Adobe Campaign
7 2 (0.097%) Magento
7 2 (0.097%) Sentinel
8 1 (0.048%) BambooHR
8 1 (0.048%) Dynamics NAV
8 1 (0.048%) Eloqua
8 1 (0.048%) Misys Midas
8 1 (0.048%) Oracle ERP
8 1 (0.048%) SAP CO
8 1 (0.048%) SAP FI
8 1 (0.048%) SAP FI/CO
Cloud Services
1 333 (16.08%) AWS
2 173 (8.35%) SaaS
3 123 (5.94%) GCP
4 95 (4.59%) Azure
5 90 (4.35%) Google Analytics
6 80 (3.86%) Figma
7 73 (3.52%) GitHub
8 67 (3.24%) Serverless
9 51 (2.46%) OpenShift
10 38 (1.83%) Cloud Computing
11 36 (1.74%) AWS Lambda
12 35 (1.69%) Amazon S3
12 35 (1.69%) AWS CloudFormation
12 35 (1.69%) Slack
13 31 (1.50%) Amazon EC2
14 30 (1.45%) Google Ads
15 29 (1.40%) Adobe Creative Cloud
16 27 (1.30%) Google Workspace
17 26 (1.26%) Power Platform
18 25 (1.21%) npm
Communications & Networking
1 556 (26.85%) Broadband
2 105 (5.07%) HTTP
3 68 (3.28%) TCP/IP
4 56 (2.70%) 5G
5 41 (1.98%) DNS
6 28 (1.35%) VoIP
7 26 (1.26%) Firewall
8 24 (1.16%) Internet
9 22 (1.06%) DHCP
10 20 (0.97%) DKIM
10 20 (0.97%) DMARC
11 18 (0.87%) VLAN
12 13 (0.63%) Intranet
13 11 (0.53%) 4G
14 10 (0.48%) 3G
14 10 (0.48%) AMQP
14 10 (0.48%) MQTT
14 10 (0.48%) VPN
15 9 (0.43%) Multicast
16 8 (0.39%) Wi-Fi
Database & Business Intelligence
1 256 (12.36%) Big Data
2 184 (8.88%) PostgreSQL
3 152 (7.34%) Redis
4 121 (5.84%) NoSQL
5 106 (5.12%) MongoDB
6 93 (4.49%) MySQL
7 81 (3.91%) Hadoop
8 53 (2.56%) SQL Server
9 52 (2.51%) Apache Cassandra
9 52 (2.51%) Relational Database
10 51 (2.46%) ArangoDB
11 50 (2.41%) BigQuery
12 44 (2.12%) HBase
13 43 (2.08%) Metadata
14 31 (1.50%) Tableau
15 25 (1.21%) Data Warehouse
16 24 (1.16%) InfluxDB
16 24 (1.16%) Power BI
17 23 (1.11%) Amazon RDS
18 13 (0.63%) Couchbase
Development Applications
1 317 (15.31%) Jenkins
2 307 (14.82%) Git (software)
3 105 (5.07%) Selenium
4 88 (4.25%) JIRA
5 68 (3.28%) Maven
6 63 (3.04%) Atlassian Bamboo
7 58 (2.80%) JUnit
8 52 (2.51%) Mocha
9 48 (2.32%) Jasmine
10 45 (2.17%) Cypress.io
11 41 (1.98%) WebDriver
12 39 (1.88%) GitLab
13 33 (1.59%) TeamCity
14 32 (1.55%) JMeter
15 31 (1.50%) CircleCI
16 28 (1.35%) Gradle
16 28 (1.35%) Subversion
17 24 (1.16%) git-flow
17 24 (1.16%) Spock
18 23 (1.11%) webpack
General
1 575 (27.76%) Marketing
2 564 (27.23%) Inclusion and Diversity
3 544 (26.27%) Social Skills
4 351 (16.95%) Finance
5 225 (10.86%) Advertising
6 213 (10.28%) Games
7 195 (9.42%) Analytical Skills
8 101 (4.88%) Pharmaceutical
9 99 (4.78%) Law
10 85 (4.10%) Telecoms
11 80 (3.86%) Presentation Skills
12 77 (3.72%) Retail
13 76 (3.67%) Organisational Skills
14 70 (3.38%) Manufacturing
15 63 (3.04%) Legal
16 55 (2.66%) Influencing Skills
17 54 (2.61%) Publishing
18 38 (1.83%) Banking
19 33 (1.59%) Brand Awareness
19 33 (1.59%) Multimedia
Job Titles
1 649 (31.34%) Developer
2 327 (15.79%) Senior Developer
3 221 (10.67%) Java Developer
4 169 (8.16%) Senior Java Developer
5 114 (5.50%) Designer
6 107 (5.17%) React Developer
7 101 (4.88%) Analyst
7 101 (4.88%) Software Engineer
8 59 (2.85%) Software Developer
9 57 (2.75%) Full Stack Developer
10 56 (2.70%) Marketing Manager
11 50 (2.41%) Digital Executive
12 47 (2.27%) Product Manager
13 43 (2.08%) Architect
13 43 (2.08%) Marketing Executive
14 42 (2.03%) Node.js Developer
15 41 (1.98%) JavaScript Developer
16 40 (1.93%) Junior
17 39 (1.88%) Test Engineer
18 38 (1.83%) Senior Software Engineer
Libraries, Frameworks & Software Standards
1 228 (11.01%) React
2 219 (10.57%) Kafka
3 210 (10.14%) HTML
4 205 (9.90%) Spring
5 195 (9.42%) CSS
6 175 (8.45%) REST
7 149 (7.19%) Node.js
8 141 (6.81%) JSON
9 114 (5.50%) Web Services
10 112 (5.41%) .NET
11 110 (5.31%) GraphQL
12 103 (4.97%) RESTful
13 95 (4.59%) HTML5
14 80 (3.86%) OLE
15 75 (3.62%) Apache Thrift
16 71 (3.43%) Jest
17 70 (3.38%) CSS3
18 60 (2.90%) AngularJS
19 59 (2.85%) Ajax
19 59 (2.85%) WebRTC
Miscellaneous
1 270 (13.04%) Self-Motivation
2 227 (10.96%) User Experience
3 164 (7.92%) Social Network
4 133 (6.42%) Over-the-Top Content
5 126 (6.08%) Mobile App
6 73 (3.52%) Blog
7 69 (3.33%) Enterprise Software
8 68 (3.28%) Podcast
9 51 (2.46%) Cyberattack
10 50 (2.41%) Smartphone
11 47 (2.27%) Graphic Design
12 43 (2.08%) Cloud Native
13 42 (2.03%) Animation
13 42 (2.03%) Video\Live Streaming
14 39 (1.88%) Cyber Defence
14 39 (1.88%) Management Information System
15 38 (1.83%) Life Science
16 31 (1.50%) Linux Command Line
17 27 (1.30%) Private Cloud
18 25 (1.21%) Digital Media
Operating Systems
1 189 (9.13%) Linux
2 132 (6.37%) Android
3 128 (6.18%) Apple iOS
4 59 (2.85%) Windows
5 22 (1.06%) Mac OS
6 20 (0.97%) CentOS
7 19 (0.92%) Unix
8 18 (0.87%) Windows Server
9 8 (0.39%) VMS
10 4 (0.19%) Tizen
10 4 (0.19%) webOS
10 4 (0.19%) Windows 10
11 2 (0.097%) Mac OS X
Processes & Methodologies
1 863 (41.67%) Agile
2 410 (19.80%) Analytics
3 360 (17.38%) Problem-Solving
4 314 (15.16%) Test Automation
5 293 (14.15%) Continuous Integration
6 262 (12.65%) TDD
7 260 (12.55%) CI/CD
8 247 (11.93%) Mentoring
9 244 (11.78%) Software Engineering
10 217 (10.48%) Continuous Improvement
11 214 (10.33%) Creative Thinking
12 202 (9.75%) Artificial Intelligence
13 201 (9.71%) Scrum
14 189 (9.13%) Collaborative Working
15 179 (8.64%) Coaching
16 172 (8.31%) CRM
16 172 (8.31%) Information Governance
17 163 (7.87%) Regulatory Compliance
18 162 (7.82%) Digital Marketing
19 160 (7.73%) DevOps
Programming Languages
1 420 (20.28%) Java
2 355 (17.14%) JavaScript
3 301 (14.53%) Python
4 287 (13.86%) SQL
5 124 (5.99%) C#
6 119 (5.75%) TypeScript
7 75 (3.62%) Go
8 67 (3.24%) C
9 66 (3.19%) Bash
10 55 (2.66%) Scala
11 51 (2.46%) R
12 49 (2.37%) Kotlin
12 49 (2.37%) PHP
13 45 (2.17%) C++
14 44 (2.12%) Groovy
15 39 (1.88%) Apple Swift
16 32 (1.55%) ES6
17 31 (1.50%) Ruby
18 27 (1.30%) Objective-C
19 24 (1.16%) Perl
Qualifications
1 287 (13.86%) Degree
2 52 (2.51%) Computer Science Degree
3 24 (1.16%) Security Cleared
4 13 (0.63%) PMI Certification
5 11 (0.53%) Master's Degree
5 11 (0.53%) PhD
6 9 (0.43%) Postgraduate
6 9 (0.43%) SC Cleared
7 6 (0.29%) CCA
7 6 (0.29%) DBS Check
7 6 (0.29%) Numerate Degree
8 5 (0.24%) CISM
8 5 (0.24%) CISSP
8 5 (0.24%) PMP
9 4 (0.19%) CISA
10 3 (0.14%) CompTIA Security+
10 3 (0.14%) GIAC
10 3 (0.14%) PRINCE2 Certification
11 1 (0.048%) CompTIA CySA+
11 1 (0.048%) SANS
Quality Assurance & Compliance
1 113 (5.46%) QA
2 55 (2.66%) Accessibility
3 27 (1.30%) GDPR
4 21 (1.01%) Data Quality
5 19 (0.92%) GxP
6 10 (0.48%) CDISC
7 8 (0.39%) WAI
8 7 (0.34%) PMO
9 5 (0.24%) Sarbanes-Oxley
9 5 (0.24%) WCAG
10 2 (0.097%) PSD2
11 1 (0.048%) Actionable Recommendations
11 1 (0.048%) PCI DSS
11 1 (0.048%) RosettaNet
11 1 (0.048%) SLA
System Software
1 269 (12.99%) Docker
2 64 (3.09%) Apache ZooKeeper
3 50 (2.41%) VMware Infrastructure
4 26 (1.26%) KVM
4 26 (1.26%) VMware ESXi
5 21 (1.01%) Active Directory
6 18 (0.87%) Xen
7 14 (0.68%) Virtual Machines
8 8 (0.39%) Ceph
8 8 (0.39%) vSphere
9 5 (0.24%) Slurm Workload Manager
Systems Management
1 345 (16.66%) Kubernetes
2 119 (5.75%) Ansible
3 47 (2.27%) Grafana
3 47 (2.27%) Terraform
4 39 (1.88%) Puppet
5 26 (1.26%) Kibana
5 26 (1.26%) Opscode Chef
6 23 (1.11%) logstash
6 23 (1.11%) Prometheus
7 14 (0.68%) HAProxy
7 14 (0.68%) Microsoft Intune
8 3 (0.14%) Kubeflow
9 2 (0.097%) Systems Management Server (SMS)
10 1 (0.048%) Istio
Vendors
1 241 (11.64%) Adobe
2 187 (9.03%) Google
3 163 (7.87%) Twitter
4 159 (7.68%) Microsoft
5 158 (7.63%) Facebook
6 86 (4.15%) Salesforce.com
7 65 (3.14%) Splunk
8 58 (2.80%) Instagram
9 50 (2.41%) Oracle
9 50 (2.41%) VMware
10 44 (2.12%) SAP
11 37 (1.79%) Cisco
11 37 (1.79%) YouTube
12 35 (1.69%) Perforce
13 34 (1.64%) TikTok
14 28 (1.35%) Apple
15 26 (1.26%) HubSpot
16 25 (1.21%) ANSYS
17 24 (1.16%) Sage
18 23 (1.11%) Brandwatch