Period
to 29 July 2021

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 29 July 2021 with a comparison to the same period over the previous 2 years.

Social Media
UK > England
6 months to
29 Jul 2021
Same period 2020 Same period 2019
Rank 271 498 438
Rank change year-on-year +227 -60 -6
Permanent jobs citing Social Media 1,276 294 924
As % of all permanent jobs advertised in England 1.28% 0.46% 0.69%
As % of the Miscellaneous category 3.23% 1.29% 1.96%
Number of salaries quoted 607 220 630
10th Percentile £22,500 £27,375 £25,000
25th Percentile £31,250 £37,313 £30,000
Median annual salary (50th Percentile) £52,500 £55,000 £42,500
Median % change year-on-year -4.55% +29.41% -
75th Percentile £72,500 £73,750 £62,500
90th Percentile £88,750 £82,750 £85,000
UK median annual salary £52,500 £55,000 £42,500
% change year-on-year -4.55% +29.41% -

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Permanent vacancies with a requirement for generic IT skills 39,539 22,741 47,107
As % of all permanent IT jobs advertised in England 39.56% 35.80% 35.39%
Number of salaries quoted 24,283 18,258 36,257
10th Percentile £32,772 £32,148 £30,000
25th Percentile £42,500 £41,500 £38,500
Median annual salary (50th Percentile) £60,000 £57,000 £55,000
Median % change year-on-year +5.26% +3.64% +4.76%
75th Percentile £80,000 £77,500 £73,750
90th Percentile £97,500 £97,500 £90,000
UK median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% -

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a proportion of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Salary Trend in England

3-month moving average salary quoted in jobs citing Social Media in England.

Salary trend for Social Media in England

Social Media
Salary Histogram in England

Salary distribution for jobs citing Social Media in England over the 6 months to 29 July 2021.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 29 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +171 766 £62,142 +3.57% 102
North of England +38 155 £35,000 -30.00% 47
East of England +56 113 £26,500 -51.82% 14
South East -15 105 £32,500 -23.53% 36
Yorkshire +19 100 £37,500 +54.64% 17
Midlands -39 61 £32,500 -7.14% 24
South West -41 51 £42,500 +7.59% 25
North West -41 48 £30,000 -47.83% 21
West Midlands -37 36 £32,500 -32.64% 13
East Midlands -32 25 £37,500 +7.14% 11
North East - 7 £29,750 - 9
Social Media
UK

For the 6 months to 29 July 2021, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the England region with a requirement for Social Media.

1 438 (34.33%) Marketing
2 437 (34.25%) Broadband
3 369 (28.92%) Agile Software Development
4 321 (25.16%) Social Skills
5 252 (19.75%) Analytics
6 240 (18.81%) JavaScript
7 233 (18.26%) Digital Marketing
8 230 (18.03%) Python
9 183 (14.34%) CRM
10 179 (14.03%) Facebook
11 178 (13.95%) Software Engineering
12 164 (12.85%) Google
13 162 (12.70%) React
14 155 (12.15%) SEO
15 153 (11.99%) Finance
16 145 (11.36%) Advertising
17 138 (10.82%) Problem-Solving
18 134 (10.50%) HTML
19 133 (10.42%) Degree
20 131 (10.27%) Retail
21 129 (10.11%) Mentoring
22 126 (9.87%) Games
23 124 (9.72%) TDD
24 121 (9.48%) User Experience
25 120 (9.40%) Java
26 119 (9.33%) Scrum
26 119 (9.33%) AWS
27 117 (9.17%) Adobe
28 115 (9.01%) Continuous Integration
29 111 (8.70%) B2B

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 58 (4.55%) CMS
2 39 (3.06%) WordPress
3 22 (1.72%) SharePoint
4 21 (1.65%) SAS
5 20 (1.57%) Apache Spark
6 15 (1.18%) Elasticsearch
7 12 (0.94%) Confluence
7 12 (0.94%) Drupal
8 11 (0.86%) Apache
9 4 (0.31%) GlassFish
9 4 (0.31%) JBoss
9 4 (0.31%) Sitecore CMS
9 4 (0.31%) Umbraco
9 4 (0.31%) WebSphere
10 3 (0.24%) Adobe Experience Manager
10 3 (0.24%) Apache Airflow
10 3 (0.24%) Apache Solr
10 3 (0.24%) Ethereum
10 3 (0.24%) Facebook Platform
11 2 (0.16%) OpenStack
Applications
1 52 (4.08%) Photoshop
2 36 (2.82%) Microsoft Office
3 34 (2.66%) Adobe After Effects
3 34 (2.66%) Adobe Illustrator
4 32 (2.51%) Adobe Creative Suite
5 28 (2.19%) Figma
5 28 (2.19%) Sketch
6 21 (1.65%) Adobe Premiere
7 15 (1.18%) Microsoft PowerPoint
8 14 (1.10%) InVision
8 14 (1.10%) Microsoft Excel
9 12 (0.94%) Adobe XD
9 12 (0.94%) InDesign
10 11 (0.86%) Spreadsheet
11 6 (0.47%) CINEMA 4D
12 5 (0.39%) Blender
12 5 (0.39%) Chatbot
13 3 (0.24%) PlantUML
14 1 (0.078%) Final Cut Pro
14 1 (0.078%) Flinto
Business Applications
1 24 (1.88%) Shopify
2 16 (1.25%) Magento
3 10 (0.78%) Adobe Campaign
4 9 (0.71%) Sprinklr
5 8 (0.63%) Dynamics CRM
6 4 (0.31%) IBM Operational Decision Manager
7 3 (0.24%) Academy Revenues and Benefits
7 3 (0.24%) WebTrends
8 2 (0.16%) Payment Gateway
9 1 (0.078%) Odoo
9 1 (0.078%) SAP CO
9 1 (0.078%) SAP FI
9 1 (0.078%) SAP FI/CO
9 1 (0.078%) SAP S/4HANA
Cloud Services
1 119 (9.33%) AWS
2 96 (7.52%) Google Analytics
3 51 (4.00%) Serverless
4 50 (3.92%) GCP
5 46 (3.61%) Google Ads
6 44 (3.45%) Azure
7 34 (2.66%) MailChimp
8 30 (2.35%) GitHub
8 30 (2.35%) SaaS
9 24 (1.88%) Amazon S3
10 23 (1.80%) Canva
11 22 (1.72%) Microsoft 365
12 18 (1.41%) AWS Step Functions
13 17 (1.33%) Power Platform
14 16 (1.25%) AWS Lambda
15 15 (1.18%) Facebook Ads
16 14 (1.10%) Cloud Computing
17 13 (1.02%) npm
18 12 (0.94%) Heroku
18 12 (0.94%) PaaS
Communications & Networking
1 437 (34.25%) Broadband
2 70 (5.49%) 5G
3 57 (4.47%) Internet
4 40 (3.13%) HTTP
5 36 (2.82%) Intranet
6 27 (2.12%) TCP/IP
7 20 (1.57%) DVB
8 17 (1.33%) Bluetooth
9 12 (0.94%) Firewall
10 7 (0.55%) HTTPS
10 7 (0.55%) Wi-Fi
11 6 (0.47%) DNS
11 6 (0.47%) WAN
12 5 (0.39%) DHCP
12 5 (0.39%) LAN
12 5 (0.39%) VPN
13 4 (0.31%) DAB
13 4 (0.31%) SSL
13 4 (0.31%) Wireshark
14 3 (0.24%) LLU
Database & Business Intelligence
1 37 (2.90%) NoSQL
2 26 (2.04%) SQL Server
3 25 (1.96%) MySQL
4 20 (1.57%) PostgreSQL
5 18 (1.41%) Big Data
6 17 (1.33%) Tableau
7 16 (1.25%) Amazon DynamoDB
7 16 (1.25%) Data Warehouse
8 15 (1.18%) Hadoop
8 15 (1.18%) Metadata
8 15 (1.18%) Power BI
9 13 (1.02%) Relational Database
10 12 (0.94%) Data Mining
11 8 (0.63%) Amazon Redshift
11 8 (0.63%) BigQuery
11 8 (0.63%) Redis
12 7 (0.55%) Apache Cassandra
12 7 (0.55%) Apache Hive
13 6 (0.47%) Flink
13 6 (0.47%) Star Schema
Development Applications
1 86 (6.74%) Git (software)
2 78 (6.11%) Jenkins
3 29 (2.27%) GitLab
4 28 (2.19%) JIRA
5 21 (1.65%) Xcode
6 17 (1.33%) GNU Toolchain
7 15 (1.18%) Postman
8 12 (0.94%) Cucumber
9 11 (0.86%) JUnit
9 11 (0.86%) Mockito
9 11 (0.86%) Selenium
10 10 (0.78%) Maven
10 10 (0.78%) Visual Studio Team System
11 8 (0.63%) Cypress.io
11 8 (0.63%) Octopus Deploy
11 8 (0.63%) TeamCity
12 7 (0.55%) Bitbucket
12 7 (0.55%) Team Foundation Server
13 6 (0.47%) Gradle
13 6 (0.47%) Sonatype Nexus
General
1 438 (34.33%) Marketing
2 321 (25.16%) Social Skills
3 153 (11.99%) Finance
4 145 (11.36%) Advertising
5 131 (10.27%) Retail
6 126 (9.87%) Games
7 106 (8.31%) Analytical Skills
8 81 (6.35%) Pharmaceutical
9 59 (4.62%) Organisational Skills
10 51 (4.00%) Publishing
11 41 (3.21%) Legal
12 35 (2.74%) Law
12 35 (2.74%) Manufacturing
13 34 (2.66%) Telecoms
14 30 (2.35%) Inclusion and Diversity
15 28 (2.19%) Public Sector
16 27 (2.12%) Influencing Skills
16 27 (2.12%) Presentation Skills
17 18 (1.41%) Billing
18 16 (1.25%) Multimedia
Job Titles
1 290 (22.73%) Developer
2 123 (9.64%) Senior Developer
3 71 (5.56%) Marketing Executive
4 64 (5.02%) Analyst
5 61 (4.78%) Marketing Manager
6 44 (3.45%) Digital Executive
7 42 (3.29%) Digital Marketing Executive
7 42 (3.29%) JavaScript Developer
8 41 (3.21%) React Developer
8 41 (3.21%) Senior Manager
9 39 (3.06%) Python Developer
9 39 (3.06%) Software Engineer
10 38 (2.98%) Designer
11 37 (2.90%) Java Developer
12 33 (2.59%) Development Manager
13 32 (2.51%) Consultant
13 32 (2.51%) Software Developer
14 31 (2.43%) Head of Digital
15 30 (2.35%) Business Development Manager
15 30 (2.35%) Business Manager
Libraries, Frameworks & Software Standards
1 162 (12.70%) React
2 134 (10.50%) HTML
3 100 (7.84%) Node.js
4 89 (6.97%) CSS
5 58 (4.55%) REST
6 57 (4.47%) JSON
7 44 (3.45%) .NET
7 44 (3.45%) HTML5
8 41 (3.21%) Django
9 40 (3.13%) GraphQL
10 38 (2.98%) Web Services
11 36 (2.82%) AngularJS
11 36 (2.82%) RESTful
12 32 (2.51%) COM
13 31 (2.43%) Kafka
13 31 (2.43%) Redux
14 27 (2.12%) Vue.js
15 25 (1.96%) React Native
16 21 (1.65%) Spring
17 20 (1.57%) jQuery
Miscellaneous
1 121 (9.48%) User Experience
2 71 (5.56%) Blog
3 65 (5.09%) Over-the-Top Content
4 64 (5.02%) Driving Licence
5 49 (3.84%) Self-Motivation
6 47 (3.68%) Digital Media
7 45 (3.53%) Mobile App
8 41 (3.21%) Life Science
9 37 (2.90%) Virtual Team
10 34 (2.66%) Photography
10 34 (2.66%) STB
11 22 (1.72%) Cloud Native
12 21 (1.65%) iPad
13 20 (1.57%) Data Centre
13 20 (1.57%) Greenfield Project
13 20 (1.57%) MPEG
14 19 (1.49%) Management Information System
15 18 (1.41%) Video Editing
16 17 (1.33%) Digital TV
16 17 (1.33%) iPhone
Operating Systems
1 71 (5.56%) Linux
2 44 (3.45%) Android
3 39 (3.06%) Apple iOS
4 20 (1.57%) Unix
5 19 (1.49%) Windows
6 11 (0.86%) Windows 10
7 8 (0.63%) Ubuntu
8 4 (0.31%) Tizen
8 4 (0.31%) webOS
9 3 (0.24%) Debian
10 2 (0.16%) Red Hat Enterprise Linux
11 1 (0.078%) CentOS
11 1 (0.078%) Mac OS
11 1 (0.078%) VMS
Processes & Methodologies
1 369 (28.92%) Agile Software Development
2 252 (19.75%) Analytics
3 233 (18.26%) Digital Marketing
4 183 (14.34%) CRM
5 178 (13.95%) Software Engineering
6 155 (12.15%) SEO
7 138 (10.82%) Problem-Solving
8 129 (10.11%) Mentoring
9 124 (9.72%) TDD
10 119 (9.33%) Scrum
11 115 (9.01%) Continuous Integration
12 111 (8.70%) B2B
13 109 (8.54%) Continuous Improvement
14 107 (8.39%) Artificial Intelligence
15 104 (8.15%) E-Commerce
15 104 (8.15%) Project Management
16 101 (7.92%) Coaching
16 101 (7.92%) Pay per click
17 96 (7.52%) DevOps
18 82 (6.43%) IT Strategy
Programming Languages
1 240 (18.81%) JavaScript
2 230 (18.03%) Python
3 120 (9.40%) Java
4 83 (6.50%) SQL
5 81 (6.35%) TypeScript
6 47 (3.68%) C
7 44 (3.45%) Bash Shell
8 41 (3.21%) C#
8 41 (3.21%) C++
9 24 (1.88%) R
10 22 (1.72%) PHP
11 21 (1.65%) PowerShell
12 20 (1.57%) Apple Swift
13 19 (1.49%) Ruby
13 19 (1.49%) VBA
14 18 (1.41%) Scala
15 16 (1.25%) Go
15 16 (1.25%) Java 8
15 16 (1.25%) Kotlin
16 13 (1.02%) Groovy
Qualifications
1 133 (10.42%) Degree
2 13 (1.02%) AWS Certification
3 12 (0.94%) PhD
4 11 (0.86%) Security Cleared
5 9 (0.71%) SC Cleared
6 5 (0.39%) DBS Check
6 5 (0.39%) DV Cleared
6 5 (0.39%) PRINCE2 Certification
7 4 (0.31%) Computer Science Degree
8 3 (0.24%) CCNP
8 3 (0.24%) CEH
8 3 (0.24%) CISA
8 3 (0.24%) Cisco Certification
8 3 (0.24%) CISM
8 3 (0.24%) CISSP
8 3 (0.24%) OSCP
9 2 (0.16%) Master's Degree
9 2 (0.16%) Numerate Degree
9 2 (0.16%) Postgraduate
10 1 (0.078%) Microsoft Certification
Quality Assurance & Compliance
1 28 (2.19%) QA
2 10 (0.78%) Accessibility
3 9 (0.71%) GDPR
4 8 (0.63%) CDISC
4 8 (0.63%) Data Quality
4 8 (0.63%) GxP
5 6 (0.47%) Good Clinical Practice
5 6 (0.47%) PMO
6 3 (0.24%) ISO/IEC 27001
7 1 (0.078%) COBIT
7 1 (0.078%) Cyber Essentials
7 1 (0.078%) ISO/IEC 20000
7 1 (0.078%) NIST
7 1 (0.078%) SLA
System Software
1 105 (8.23%) Docker
2 7 (0.55%) Apache ZooKeeper
3 6 (0.47%) Active Directory
3 6 (0.47%) Virtual Machines
3 6 (0.47%) VMware Infrastructure
4 5 (0.39%) HDFS
5 1 (0.078%) NFS
5 1 (0.078%) Slurm Workload Manager
5 1 (0.078%) vSphere
5 1 (0.078%) Xen
Systems Management
1 72 (5.64%) Kubernetes
2 37 (2.90%) Terraform
3 22 (1.72%) Prometheus
4 20 (1.57%) Ansible
5 15 (1.18%) Opscode Chef
6 13 (1.02%) Puppet
7 11 (0.86%) Grafana
8 8 (0.63%) Microsoft Intune
9 5 (0.39%) Icinga
9 5 (0.39%) Nagios
10 4 (0.31%) Rancher
11 3 (0.24%) Docker Swarm
11 3 (0.24%) Mesos
12 2 (0.16%) EMC NetWorker
12 2 (0.16%) Kubeflow
13 1 (0.078%) cPanel
13 1 (0.078%) Galera Cluster
13 1 (0.078%) MOM
13 1 (0.078%) SCCM
Vendors
1 179 (14.03%) Facebook
2 164 (12.85%) Google
3 117 (9.17%) Adobe
4 109 (8.54%) Instagram
5 96 (7.52%) Microsoft
6 68 (5.33%) Twitter
7 67 (5.25%) Apple
8 65 (5.09%) YouTube
9 24 (1.88%) Splunk
10 20 (1.57%) SAP
11 19 (1.49%) Salesforce.com
12 17 (1.33%) Spotify
13 16 (1.25%) Oracle
14 13 (1.02%) Snapchat
15 9 (0.71%) Hootsuite
15 9 (0.71%) Pardot
15 9 (0.71%) Sony
16 7 (0.55%) Nintex
16 7 (0.55%) Panasonic
16 7 (0.55%) VMware