Period
to 23 November 2017

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in England. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Social Media
UK > England
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 345 384 301
Rank change year-on-year +39 -83 -71
Permanent jobs citing Social Media 1532 1440 2193
As % of all permanent IT jobs advertised in England 0.91% 0.80% 1.07%
As % of the Miscellaneous category 2.10% 1.95% 2.54%
Number of salaries quoted 1228 1188 1726
England median annual salary £40,000 £42,500 £40,000
Median salary % change year-on-year -5.88% +6.25% -5.88%
10th Percentile £22,500 £23,750 £22,250
90th Percentile £72,500 £75,000 £68,750
UK median annual salary £40,000 £41,000 £40,000
% change year-on-year -2.44% +2.50% -5.88%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for generic IT skills.

All Generic IT Skills
England
Permanent vacancies with a requirement for generic IT skills 72952 73726 86280
As % of all permanent IT jobs advertised in England 43.22% 41.16% 42.17%
Number of salaries quoted 55396 61108 69881
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +3.26%
10th Percentile £27,500 £27,500 £27,000
90th Percentile £82,500 £81,250 £80,000
UK median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Social Media
Job Vacancy Trend in England

Job postings citing Social Media as a percentage of all IT jobs advertised in England.

Job vacancy trend for Social Media in England

Social Media
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in England.

Salary trend for Social Media in England

Social Media
Salary Histogram in England

The salary distribution of IT jobs citing Social Media in England over the 6 months to 23 November 2017.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -20 705 £50,000 -4.76% 74
South East +34 271 £35,000 +7.69% 25
North of England +88 205 £35,000 - 27
Midlands +59 196 £30,000 - 8
West Midlands +32 147 £30,000 +5.26% 4
Yorkshire +96 102 £36,250 -9.38% 7
East of England +20 100 £45,000 +12.50% 5
North West -8 93 £32,500 - 13
South West +2 54 £29,000 -17.14% 2
East Midlands +64 52 £30,000 -7.69% 4
North East +19 10 £45,000 +95.65% 7
Social Media
UK

For the 6 months to 23 November 2017, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Social Media.

1 822 (53.66%) Marketing
2 408 (26.63%) Google
3 372 (24.28%) SEO
4 364 (23.76%) HTML
5 355 (23.17%) Agile Software Development
5 355 (23.17%) Analytics
6 330 (21.54%) Digital Marketing
7 293 (19.13%) JavaScript
8 290 (18.93%) CSS
9 277 (18.08%) Degree
10 248 (16.19%) Facebook
11 232 (15.14%) Git (software)
12 224 (14.62%) User Experience
13 220 (14.36%) MVC
14 218 (14.23%) Pay per click
15 215 (14.03%) Finance
16 204 (13.32%) C#
17 202 (13.19%) .NET
18 193 (12.60%) Advertising
19 179 (11.68%) CRM
19 179 (11.68%) Google Analytics
20 178 (11.62%) HTML5
21 169 (11.03%) Node.js
21 169 (11.03%) Adobe
22 164 (10.70%) SQL Server
23 159 (10.38%) Analytical Skills
24 158 (10.31%) AngularJS
25 156 (10.18%) ASP.NET
25 156 (10.18%) E-Commerce
26 153 (9.99%) TDD

Social Media
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 136 (8.88%) CMS
2 100 (6.53%) WordPress
3 17 (1.11%) Elasticsearch
4 16 (1.04%) SharePoint
5 15 (0.98%) Adobe Experience Manager
5 15 (0.98%) Umbraco
6 12 (0.78%) Drupal
6 12 (0.78%) Sitecore CMS
7 10 (0.65%) Apache Spark
8 8 (0.52%) Ethereum
8 8 (0.52%) IIS
9 7 (0.46%) EPiServer
10 5 (0.33%) Apache
10 5 (0.33%) SAS
11 4 (0.26%) Confluence
11 4 (0.26%) OpenStack
12 3 (0.20%) NServiceBus
12 3 (0.20%) Skype for Business
13 2 (0.13%) Apache Solr
13 2 (0.13%) nginx
Applications
1 135 (8.81%) Photoshop
2 123 (8.03%) Microsoft Excel
3 86 (5.61%) Microsoft Office
4 83 (5.42%) Adobe Illustrator
5 45 (2.94%) Adobe Creative Suite
5 45 (2.94%) Microsoft PowerPoint
6 39 (2.55%) InDesign
7 20 (1.31%) InVision
8 17 (1.11%) Adobe After Effects
8 17 (1.11%) Adobe Premiere
9 14 (0.91%) OmniGraffle
10 11 (0.72%) MS Visio
11 10 (0.65%) Final Cut Pro
12 9 (0.59%) Chatbot
12 9 (0.59%) Microsoft Project
12 9 (0.59%) Moqups
13 8 (0.52%) Fireworks
13 8 (0.52%) Spreadsheet
14 6 (0.39%) SPSS
15 1 (0.065%) Acrobat
Business Applications
1 18 (1.17%) Magento
2 13 (0.85%) Eloqua
3 12 (0.78%) Dynamics CRM
4 6 (0.39%) OpenCart
4 6 (0.39%) Salesforce.com CRM
4 6 (0.39%) WebTrends
5 5 (0.33%) SessionCam
5 5 (0.33%) Social Studio
5 5 (0.33%) Sprinklr
6 4 (0.26%) Abakus
7 3 (0.20%) Dynamics AX
7 3 (0.20%) Dynamics NAV
7 3 (0.20%) NetSuite
8 1 (0.065%) Adobe Campaign
8 1 (0.065%) Payment Gateway
8 1 (0.065%) Radian6
8 1 (0.065%) Unica
Cloud Services
1 179 (11.68%) Google Analytics
2 126 (8.22%) AdWords
3 64 (4.18%) SaaS
4 63 (4.11%) Amazon AWS
5 56 (3.66%) Microsoft Azure
6 25 (1.63%) PaaS
7 24 (1.57%) MailChimp
8 22 (1.44%) Adobe Creative Cloud
9 17 (1.11%) Adobe Analytics
10 16 (1.04%) Serverless
11 13 (0.85%) Google Tag Manager
12 11 (0.72%) AWS Lambda
13 9 (0.59%) IBM Cloud
14 8 (0.52%) Datadog
14 8 (0.52%) npm
14 8 (0.52%) Office 365
15 7 (0.46%) Amazon Kinesis
16 6 (0.39%) Cloud Computing
17 5 (0.33%) Google Cloud Platform
17 5 (0.33%) Heroku
Communications & Networking
1 129 (8.42%) Internet
2 21 (1.37%) SMS
3 11 (0.72%) Intranet
4 9 (0.59%) DNS
4 9 (0.59%) HTTP
5 6 (0.39%) FTP
5 6 (0.39%) LAN
6 4 (0.26%) Firewall
7 3 (0.20%) Extranet
7 3 (0.20%) Skype
7 3 (0.20%) Wireless
8 2 (0.13%) Broadband
8 2 (0.13%) Wi-Fi
9 1 (0.065%) Asterisk PBX
9 1 (0.065%) CTI
9 1 (0.065%) Junos
9 1 (0.065%) SSH
9 1 (0.065%) Unified Communications
9 1 (0.065%) VoIP
9 1 (0.065%) WAN
Database & Business Intelligence
1 164 (10.70%) SQL Server
2 127 (8.29%) NoSQL
3 102 (6.66%) SQL Server 2014
4 69 (4.50%) MySQL
5 53 (3.46%) Big Data
6 34 (2.22%) MongoDB
7 26 (1.70%) SQL Server 2016
8 21 (1.37%) PostgreSQL
9 20 (1.31%) Redis
10 18 (1.17%) Apache Cassandra
11 17 (1.11%) Hadoop
12 16 (1.04%) Data Warehouse
13 15 (0.98%) SQL Server Integration Services
13 15 (0.98%) SQL Server Reporting Services
14 14 (0.91%) SQL Server Analysis Services
15 12 (0.78%) Blockchain
15 12 (0.78%) Microsoft Analysis Services
16 11 (0.72%) Amazon DynamoDB
17 10 (0.65%) Relational Database
18 8 (0.52%) Data Mining
Development Applications
1 232 (15.14%) Git (software)
2 39 (2.55%) Axure RP
3 36 (2.35%) JIRA
4 26 (1.70%) Grunt
4 26 (1.70%) Jenkins
5 21 (1.37%) Subversion
6 20 (1.31%) TeamCity
7 19 (1.24%) gulp
8 18 (1.17%) webpack
9 16 (1.04%) Xcode
10 15 (0.98%) SpecFlow
11 11 (0.72%) Moq
11 11 (0.72%) NUnit
12 10 (0.65%) Selenium
13 8 (0.52%) Dreamweaver
13 8 (0.52%) JSUnit
13 8 (0.52%) Visual Studio
14 7 (0.46%) git-flow
15 6 (0.39%) Babel
15 6 (0.39%) Crashlytics
General
1 822 (53.66%) Marketing
2 215 (14.03%) Finance
3 193 (12.60%) Advertising
4 93 (6.07%) Retail
5 60 (3.92%) Manufacturing
6 57 (3.72%) Banking
7 53 (3.46%) Games
8 52 (3.39%) Telecoms
9 49 (3.20%) Publishing
10 48 (3.13%) Electronics
11 45 (2.94%) Automotive
12 28 (1.83%) Legal
13 27 (1.76%) Brand Awareness
14 14 (0.91%) Multimedia
15 13 (0.85%) Financial Institution
15 13 (0.85%) Law
15 13 (0.85%) Music Industry
16 7 (0.46%) Retail Banking
17 6 (0.39%) Russian Language
18 5 (0.33%) German Language
Job Titles
1 458 (29.90%) Developer
2 142 (9.27%) .NET Developer
3 121 (7.90%) Social Media Developer
4 99 (6.46%) Senior Developer
5 97 (6.33%) Designer
6 94 (6.14%) Consultant
7 87 (5.68%) Account Manager
8 84 (5.48%) Marketing Manager
9 77 (5.03%) JavaScript Developer
10 76 (4.96%) Analyst
11 73 (4.77%) Front End Developer (Client-Side Developer)
12 72 (4.70%) Marketing Executive
13 70 (4.57%) HTML Developer
14 69 (4.50%) HTML CSS Developer
15 63 (4.11%) Junior
16 59 (3.85%) PPC Manager
16 59 (3.85%) Web Developer
17 53 (3.46%) PHP Developer
18 51 (3.33%) Graduate
18 51 (3.33%) PPC Account Manager
Libraries, Frameworks & Software Standards
1 364 (23.76%) HTML
2 290 (18.93%) CSS
3 202 (13.19%) .NET
4 178 (11.62%) HTML5
5 169 (11.03%) Node.js
6 158 (10.31%) AngularJS
7 156 (10.18%) ASP.NET
8 145 (9.46%) RESTful
9 143 (9.33%) ASP.NET Web API
10 131 (8.55%) ASP.NET MVC
11 120 (7.83%) jQuery
12 107 (6.98%) WCF
13 104 (6.79%) ASP.NET MVC 5
14 74 (4.83%) CSS3
15 73 (4.77%) REST
16 64 (4.18%) React
17 60 (3.92%) Sass
18 59 (3.85%) Web Services
19 55 (3.59%) JSON
20 47 (3.07%) Symfony
Miscellaneous
1 224 (14.62%) User Experience
2 159 (10.38%) Analytical Skills
3 135 (8.81%) BBC
4 119 (7.77%) Mobile App
5 105 (6.85%) Blog
6 61 (3.98%) Graphic Design
7 46 (3.00%) Fintech
8 40 (2.61%) Digital Media
9 39 (2.55%) Computer Science
10 27 (1.76%) Algorithms
11 24 (1.57%) Greenfield Project
12 19 (1.24%) Animation
12 19 (1.24%) Enterprise Software
13 17 (1.11%) Smartphone
14 16 (1.04%) Analytical Mindset
14 16 (1.04%) Marketing Technology
14 16 (1.04%) Video Editing
15 15 (0.98%) FMCG
16 13 (0.85%) iPad
17 12 (0.78%) Hedge funds
Operating Systems
1 67 (4.37%) Linux
2 49 (3.20%) Apple iOS
3 44 (2.87%) Android
4 37 (2.42%) Windows
5 21 (1.37%) Mac OS X
6 6 (0.39%) CentOS
6 6 (0.39%) Unix
7 5 (0.33%) Windows Server
8 3 (0.20%) Windows 10
8 3 (0.20%) Windows Server 2008
9 2 (0.13%) Debian
9 2 (0.13%) Ubuntu
9 2 (0.13%) VMS
9 2 (0.13%) Windows 7
9 2 (0.13%) Windows 8
9 2 (0.13%) Windows Server 2012
10 1 (0.065%) Mac OS
Processes & Methodologies
1 372 (24.28%) SEO
2 355 (23.17%) Agile Software Development
2 355 (23.17%) Analytics
3 330 (21.54%) Digital Marketing
4 220 (14.36%) MVC
5 218 (14.23%) Pay per click
6 179 (11.68%) CRM
7 156 (10.18%) E-Commerce
8 153 (9.99%) TDD
9 142 (9.27%) OO
10 132 (8.62%) Web Development
11 128 (8.36%) BDD
12 117 (7.64%) Project Management
13 104 (6.79%) Web Application Development
14 102 (6.66%) Marketing Strategy
15 100 (6.53%) Email Marketing
16 92 (6.01%) Web Design
17 90 (5.87%) Business Intelligence
18 89 (5.81%) B2B
18 89 (5.81%) Content Marketing
Programming Languages
1 293 (19.13%) JavaScript
2 204 (13.32%) C#
3 152 (9.92%) SQL
4 142 (9.27%) Ruby
5 139 (9.07%) PHP
6 67 (4.37%) Java
7 66 (4.31%) Python
8 31 (2.02%) C
9 26 (1.70%) T-SQL
10 23 (1.50%) C++
11 22 (1.44%) R
12 21 (1.37%) Objective-C
13 20 (1.31%) TypeScript
14 19 (1.24%) Scala
15 18 (1.17%) ES6
16 16 (1.04%) PHP 7
17 14 (0.91%) Perl
18 11 (0.72%) Bash Shell
19 6 (0.39%) Go
20 4 (0.26%) Bourne shell
Qualifications
1 277 (18.08%) Degree
2 30 (1.96%) Computer Science Degree
3 21 (1.37%) PhD
4 13 (0.85%) APMP
5 12 (0.78%) Master's Degree
5 12 (0.78%) Security Cleared
6 8 (0.52%) ISEB
6 8 (0.52%) SC Cleared
7 7 (0.46%) DBS Check
8 6 (0.39%) AWS Certification
9 4 (0.26%) DV Cleared
9 4 (0.26%) ITIL Certification
10 3 (0.20%) RHCE
11 2 (0.13%) A+ Certification
11 2 (0.13%) CCNA
11 2 (0.13%) Cisco Certification
11 2 (0.13%) ISTQB
11 2 (0.13%) ISTQB Foundation Certification
11 2 (0.13%) MCP
11 2 (0.13%) PMI Certification
Quality Assurance & Compliance
1 40 (2.61%) Actionable Recommendations
2 35 (2.28%) QA
3 13 (0.85%) Data Quality
4 10 (0.65%) SLA
5 8 (0.52%) PMO
6 5 (0.33%) GDPR
7 4 (0.26%) COBIT
7 4 (0.26%) GCP
7 4 (0.26%) ISO/IEC 27001
7 4 (0.26%) PCI DSS
8 2 (0.13%) WAI
System Software
1 23 (1.50%) Docker
2 8 (0.52%) Active Directory
3 5 (0.33%) VMware Infrastructure
4 3 (0.20%) Samba
4 3 (0.20%) Virtual Machines
5 1 (0.065%) Hyper-V
Systems Management
1 26 (1.70%) Opscode Chef
2 17 (1.11%) Ansible
2 17 (1.11%) Puppet
3 8 (0.52%) Cobbler
3 8 (0.52%) Grafana
3 8 (0.52%) Nagios
3 8 (0.52%) Prometheus
4 6 (0.39%) cPanel
4 6 (0.39%) Plesk
4 6 (0.39%) Systems Management Server (SMS)
5 4 (0.26%) Kubernetes
6 3 (0.20%) SCCM
7 2 (0.13%) WSUS
8 1 (0.065%) Microsoft Intune
Vendors
1 408 (26.63%) Google
2 248 (16.19%) Facebook
3 169 (11.03%) Adobe
4 150 (9.79%) Microsoft
5 149 (9.73%) Apple
6 137 (8.94%) Yahoo!
7 132 (8.62%) Sony
8 101 (6.59%) Twitter
9 45 (2.94%) Salesforce.com
10 31 (2.02%) SAP
11 27 (1.76%) Marketo
12 18 (1.17%) Sitecore
13 17 (1.11%) Cognizant
13 17 (1.11%) Hootsuite
14 14 (0.91%) IBM
14 14 (0.91%) ServiceNow
14 14 (0.91%) Tableau
15 11 (0.72%) HubSpot
16 10 (0.65%) Zend
17 9 (0.59%) Pardot