Social Media Job Trends in England

Social Media
UK > England

The table below looks at the prevalence of the term Social Media in permanent job vacancies in England. Included is a benchmarking guide to the salaries offered in vacancies that cited Social Media over the 6 months leading up to 10 February 2026, comparing them to the same period in the previous two years.

6 months to
10 Feb 2026
Same period 2025 Same period 2024
Rank 203 267 322
Rank change year-on-year +64 +55 +166
Permanent jobs citing Social Media 583 519 546
As % of all permanent jobs in England 1.01% 1.15% 0.83%
As % of the Miscellaneous category 3.03% 3.05% 2.31%
Number of salaries quoted 394 202 402
10th Percentile £26,000 - £25,000
25th Percentile £27,500 £10,258 £29,000
Median annual salary (50th Percentile) £35,750 £35,000 £38,000
Median % change year-on-year +2.14% -7.89% -30.91%
75th Percentile £44,000 £57,000 £50,000
90th Percentile £56,250 £77,000 £65,000
UK median annual salary £36,500 £35,000 £38,000
% change year-on-year +4.29% -7.89% -30.91%

All Generic Skills
England

Social Media falls under the General and Transferable Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring generic IT skills in England.

Permanent vacancies with a requirement for generic IT skills 19,237 17,020 23,634
As % of all permanent jobs advertised in England 33.22% 37.78% 35.77%
Number of salaries quoted 9,841 7,903 17,868
10th Percentile £28,000 £34,500 £29,000
25th Percentile £37,500 £46,250 £40,000
Median annual salary (50th Percentile) £55,000 £62,500 £56,011
Median % change year-on-year -12.00% +11.59% -13.83%
75th Percentile £78,750 £85,000 £78,750
90th Percentile £100,000 £115,000 £100,000
UK median annual salary £55,000 £62,000 £56,021
% change year-on-year -11.29% +10.67% -13.81%

Social Media
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Social Media relative to all permanent IT jobs advertised in England.

Social Media job vacancy trend in England

Social Media
Salary Trend in England

Salary distribution trend for jobs in England citing Social Media.

Salary distribution trend for jobs in England citing Social Media

Social Media
Salary Histogram in England

Salary distribution for jobs citing Social Media in England over the 6 months to 10 February 2026.

Salary histogram for Social Media in England

Social Media
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the England region over the 6 months to 10 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +113 157 £30,000 -47.37% 65
London -43 153 £42,000 -11.58% 109
North of England +23 102 £40,000 -5.88% 40
Midlands +55 82 £35,000 -9.00% 25
West Midlands +60 68 £32,750 -14.85% 20
Yorkshire +7 52 £35,000 +20.69% 12
East of England +47 47 £42,500 +49.12% 28
North West -2 43 £45,000 +5.88% 23
South West -61 27 £29,000 +182.71% 18
East Midlands -9 14 £35,000 -9.68% 5
North East - 7 £34,000 - 5
Social Media
UK

Social Media
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 42 (7.20%) CMS
2 26 (4.46%) WordPress
3 5 (0.86%) Confluence
4 4 (0.69%) SharePoint
5 3 (0.51%) Umbraco
6 1 (0.17%) Apache Airflow
6 1 (0.17%) Apache Spark
6 1 (0.17%) Microsoft Exchange
Applications
1 59 (10.12%) Microsoft Office
2 41 (7.03%) Microsoft Excel
3 36 (6.17%) Adobe Creative Suite
4 33 (5.66%) Photoshop
5 26 (4.46%) InDesign
6 23 (3.95%) Adobe Premiere
7 21 (3.60%) Spreadsheet
8 20 (3.43%) Microsoft PowerPoint
9 19 (3.26%) Adobe Illustrator
10 7 (1.20%) Adobe After Effects
11 6 (1.03%) Final Cut Pro
12 4 (0.69%) Adobe XD
12 4 (0.69%) SketchUp
12 4 (0.69%) UserZoom
13 3 (0.51%) Elementor
13 3 (0.51%) Trello
14 2 (0.34%) DaVinci Resolve
15 1 (0.17%) GIMP
15 1 (0.17%) Notion
Business Applications
1 9 (1.54%) Dynamics CRM
2 8 (1.37%) Magento
3 5 (0.86%) SAP Business One
4 3 (0.51%) Shopify
4 3 (0.51%) Yoast SEO
5 2 (0.34%) OpenCart
6 1 (0.17%) Salesforce CRM
6 1 (0.17%) Sprinklr
Cloud Services
1 47 (8.06%) SaaS
2 37 (6.35%) Google Analytics
3 36 (6.17%) Adobe Analytics
4 35 (6.00%) Microsoft 365
5 30 (5.15%) Canva
6 29 (4.97%) Cloud Computing
7 19 (3.26%) Azure
7 19 (3.26%) Google Ads
8 18 (3.09%) Figma
9 13 (2.23%) MailChimp
10 12 (2.06%) Adobe Creative Cloud
10 12 (2.06%) Google Workspace
11 10 (1.72%) Power Platform
12 7 (1.20%) GCP
13 6 (1.03%) Entra ID
14 5 (0.86%) AWS
14 5 (0.86%) PaaS
15 4 (0.69%) Asana
15 4 (0.69%) Contentsquare
15 4 (0.69%) Sprout Social
Communications & Networking
1 84 (14.41%) Broadband
2 22 (3.77%) Internet
3 17 (2.92%) Wi-Fi
4 15 (2.57%) Ethernet
5 12 (2.06%) MPLS
6 11 (1.89%) 4G
6 11 (1.89%) BGP
6 11 (1.89%) Cisco IOS
6 11 (1.89%) Ethernet VPN
6 11 (1.89%) IOS XR
6 11 (1.89%) VoIP
7 9 (1.54%) LAN
7 9 (1.54%) Unified Communications
7 9 (1.54%) WAN
8 4 (0.69%) SD-WAN
9 3 (0.51%) NFC
10 2 (0.34%) Intranet
11 1 (0.17%) Firewall
11 1 (0.17%) VLAN
11 1 (0.17%) VPN
Database & Business Intelligence
1 10 (1.72%) Power BI
2 6 (1.03%) Metadata
3 3 (0.51%) Azure SQL Database
3 3 (0.51%) Power Query
4 2 (0.34%) BigQuery
4 2 (0.34%) MySQL
4 2 (0.34%) NoSQL
5 1 (0.17%) Looker
5 1 (0.17%) Relational Database
Development Applications
1 13 (2.23%) Git
2 5 (0.86%) JIRA
3 3 (0.51%) Visual Studio
4 2 (0.34%) CircleCI
4 2 (0.34%) Cypress.io
4 2 (0.34%) Mocha
4 2 (0.34%) webpack
5 1 (0.17%) GitLab
5 1 (0.17%) Jenkins
5 1 (0.17%) Selenium
General
1 250 (42.88%) Marketing
2 245 (42.02%) Social Skills
3 55 (9.43%) Organisational Skills
4 48 (8.23%) Games
5 46 (7.89%) Finance
6 39 (6.69%) Analytical Skills
7 38 (6.52%) Advertising
8 37 (6.35%) Telecoms
9 29 (4.97%) Inclusion and Diversity
10 23 (3.95%) Public Sector
11 21 (3.60%) Retail
12 20 (3.43%) Presentation Skills
13 17 (2.92%) Law
14 15 (2.57%) French Language
14 15 (2.57%) Legal
15 14 (2.40%) German Language
15 14 (2.40%) Publishing
16 13 (2.23%) Brand Awareness
17 12 (2.06%) Manufacturing
18 9 (1.54%) Multimedia
Job Titles
1 54 (9.26%) Senior
2 47 (8.06%) Lead
2 47 (8.06%) Marketing Executive
3 41 (7.03%) Instructor
4 34 (5.83%) Designer
5 31 (5.32%) Marketing Manager
6 28 (4.80%) Social Media Executive
7 25 (4.29%) Consultant
8 21 (3.60%) Senior Manager
9 16 (2.74%) Digital Designer
10 15 (2.57%) Development Manager
10 15 (2.57%) Junior
10 15 (2.57%) Lead Designer
10 15 (2.57%) Sales Executive
10 15 (2.57%) Senior Marketing Executive
11 13 (2.23%) Analyst
11 13 (2.23%) Business Development Manager
11 13 (2.23%) Coordinator
11 13 (2.23%) Recruitment Consultant
12 12 (2.06%) Communications Manager
Libraries, Frameworks & Software Standards
1 11 (1.89%) Jinja
1 11 (1.89%) NETCONF
1 11 (1.89%) YANG
2 8 (1.37%) HTML
3 7 (1.20%) CSS
4 3 (0.51%) Bootstrap
4 3 (0.51%) JSON
4 3 (0.51%) Tailwind CSS
5 2 (0.34%) D3.js
5 2 (0.34%) Node.js
5 2 (0.34%) React
5 2 (0.34%) Redux
6 1 (0.17%) Android SDK
6 1 (0.17%) AngularJS
6 1 (0.17%) Apache Cordova
6 1 (0.17%) GraphQL
6 1 (0.17%) HTML5
6 1 (0.17%) Ionic Framework
6 1 (0.17%) jQuery
6 1 (0.17%) Kafka
Miscellaneous
1 46 (7.89%) Digital Media
2 43 (7.38%) Self-Motivation
3 36 (6.17%) Web Conferencing
4 30 (5.15%) Data Centre
5 25 (4.29%) Blog
6 22 (3.77%) Driving Licence
7 21 (3.60%) Video Editing
8 18 (3.09%) Onboarding
9 17 (2.92%) Photography
10 16 (2.74%) Analytical Mindset
11 12 (2.06%) Graphic Design
12 11 (1.89%) Algorithms
13 9 (1.54%) Management Information System
14 8 (1.37%) Animation
14 8 (1.37%) Podcast
15 6 (1.03%) Motion Graphics
16 5 (0.86%) Educational Technology
16 5 (0.86%) FMCG
16 5 (0.86%) Multi-touch
17 4 (0.69%) Mobile App
Operating Systems
1 137 (23.50%) Windows
2 6 (1.03%) Windows Server
3 2 (0.34%) Linux
3 2 (0.34%) Unix
3 2 (0.34%) Windows 10
4 1 (0.17%) Android
4 1 (0.17%) Windows Server 2016
Processes & Methodologies
1 139 (23.84%) Analytics
2 96 (16.47%) B2B
3 95 (16.30%) CRM
4 85 (14.58%) SEO
5 84 (14.41%) Digital Marketing
6 71 (12.18%) Agile
6 71 (12.18%) Storytelling
7 65 (11.15%) AI
8 62 (10.63%) Business Development
9 60 (10.29%) Customer Service
10 56 (9.61%) Problem-Solving
11 55 (9.43%) Lead Generation
12 49 (8.40%) Customer Experience
13 42 (7.20%) Roadmaps
14 41 (7.03%) Email Marketing
15 40 (6.86%) Pedagogy
16 37 (6.35%) Business Intelligence
17 36 (6.17%) Computer Science
17 36 (6.17%) User Research
18 35 (6.00%) Product Roadmap
Programming Languages
1 16 (2.74%) Python
2 9 (1.54%) JavaScript
3 6 (1.03%) SQL
4 3 (0.51%) R
5 2 (0.34%) Java
6 1 (0.17%) C++
6 1 (0.17%) Kotlin
6 1 (0.17%) Scala
6 1 (0.17%) TypeScript
Qualifications
1 142 (24.36%) DBS Check
2 63 (10.81%) Degree
3 6 (1.03%) ACCA
3 6 (1.03%) CIMA
3 6 (1.03%) PMP
4 5 (0.86%) PMI Certification
5 3 (0.51%) BPSS Clearance
6 1 (0.17%) AAT
6 1 (0.17%) AWS Certified Cloud Practitioner
6 1 (0.17%) CCNA
6 1 (0.17%) Cisco Certification
6 1 (0.17%) City & Guilds
6 1 (0.17%) Master's Degree
6 1 (0.17%) MBA
6 1 (0.17%) MCSA
6 1 (0.17%) Microsoft Certification
Quality Assurance & Compliance
1 43 (7.38%) Accessibility
2 19 (3.26%) ISO 9001
3 18 (3.09%) ISO/IEC 27001
4 12 (2.06%) GDPR
5 11 (1.89%) QA
6 5 (0.86%) WCAG
7 1 (0.17%) California Consumer Privacy Act
7 1 (0.17%) COSHH
7 1 (0.17%) Data Quality
System Software
1 14 (2.40%) Active Directory
2 1 (0.17%) Hyper-V
Systems Management
1 12 (2.06%) Jamf Pro
1 12 (2.06%) Microsoft Intune
2 6 (1.03%) SmoothWall
2 6 (1.03%) Systems Management Server (SMS)
3 1 (0.17%) Kubernetes
Vendors
1 111 (19.04%) Adobe
2 82 (14.07%) Microsoft
3 67 (11.49%) Google
4 41 (7.03%) Instagram
5 35 (6.00%) Cisco
5 35 (6.00%) YouTube
6 27 (4.63%) HubSpot
7 26 (4.46%) Facebook
8 23 (3.95%) TikTok
9 18 (3.09%) Salesforce
10 12 (2.06%) Meraki
11 9 (1.54%) Hootsuite
11 9 (1.54%) Zoho
12 7 (1.20%) Apple
12 7 (1.20%) Dell
12 7 (1.20%) HP
12 7 (1.20%) SAP
13 6 (1.03%) Ahrefs
13 6 (1.03%) NVIDIA
13 6 (1.03%) Pardot