Storytelling Job Trends in the North West

Storytelling
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Storytelling skills. It covers permanent job vacancies from the 6 months leading up to 13 January 2026, with comparisons to the same periods in the previous two years.

6 months to
13 Jan 2026
Same period 2025 Same period 2024
Rank 155 196 188
Rank change year-on-year +41 -8 +103
Permanent jobs citing Storytelling 24 11 9
As % of all permanent jobs in the North West 0.38% 0.22% 0.20%
As % of the Processes & Methodologies category 0.47% 0.24% 0.23%
Number of salaries quoted 13 8 8
10th Percentile £40,000 £25,000 £29,575
25th Percentile £42,500 £25,234 £39,579
Median annual salary (50th Percentile) £45,000 £30,313 £43,586
Median % change year-on-year +48.45% -30.45% -12.83%
75th Percentile £61,250 £76,875 £49,487
90th Percentile - £86,250 £69,375
England median annual salary £47,500 £43,500 £60,000
% change year-on-year +9.20% -27.50% -7.69%

All Process & Methodology Skills
North West

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 5,155 4,593 3,945
As % of all permanent jobs advertised in the North West 81.26% 91.15% 87.61%
Number of salaries quoted 2,531 2,248 3,069
10th Percentile £28,250 £32,114 £30,000
25th Percentile £35,000 £40,000 £40,000
Median annual salary (50th Percentile) £50,000 £52,000 £52,500
Median % change year-on-year -3.85% -0.95% -4.55%
75th Percentile £65,000 £66,250 £68,750
90th Percentile £81,250 £80,000 £82,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Storytelling
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Storytelling relative to all permanent IT jobs advertised in the North West.

Storytelling job vacancy trend in the North West

Storytelling
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Storytelling.

Salary distribution trend for jobs in the North West citing Storytelling

Storytelling
Salary Histogram in the North West

Salary distribution for jobs citing Storytelling in the North West over the 6 months to 13 January 2026.

Salary histogram for Storytelling in the North West

Storytelling
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Storytelling within the North West region over the 6 months to 13 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +38 23 £45,000 +48.45% 6
Merseyside - 1 - - 5
Storytelling
England

Storytelling
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (12.50%) Confluence
Applications
1 2 (8.33%) Microsoft Excel
Cloud Services
1 10 (41.67%) Figma
2 6 (25.00%) Adobe Analytics
3 3 (12.50%) Amazon S3
4 2 (8.33%) Azure
4 2 (8.33%) Azure Data Factory
4 2 (8.33%) Azure Synapse Analytics
4 2 (8.33%) Power Platform
5 1 (4.17%) AWS
Database & Business Intelligence
1 3 (12.50%) Data Lake
1 3 (12.50%) Data Warehouse
1 3 (12.50%) DynamoDB
2 2 (8.33%) Azure SQL Database
2 2 (8.33%) Power BI
2 2 (8.33%) SQL Server
2 2 (8.33%) SQL Server Reporting Services
3 1 (4.17%) Amazon Athena
Development Applications
1 3 (12.50%) JIRA
General
1 10 (41.67%) Social Skills
2 8 (33.33%) Analytical Skills
3 6 (25.00%) Banking
3 6 (25.00%) Influencing Skills
3 6 (25.00%) Marketing
4 3 (12.50%) Legal
5 2 (8.33%) Finance
5 2 (8.33%) Presentation Skills
Job Titles
1 6 (25.00%) Senior
1 6 (25.00%) Strategy Manager
2 5 (20.83%) Marketing Manager
2 5 (20.83%) Product Manager
2 5 (20.83%) Product Marketing Manager
3 4 (16.67%) Analyst
3 4 (16.67%) Designer
3 4 (16.67%) Product Designer
4 3 (12.50%) Data Engineer
4 3 (12.50%) Senior Data Engineer
4 3 (12.50%) Senior Manager
4 3 (12.50%) Senior Strategy Manager
5 2 (8.33%) Business Manager
5 2 (8.33%) Insight Manager
6 1 (4.17%) Insight Analyst
6 1 (4.17%) Lead
Miscellaneous
1 2 (8.33%) Analytical Mindset
2 1 (4.17%) Self-Motivation
Processes & Methodologies
1 15 (62.50%) Agile
1 15 (62.50%) Analytics
2 10 (41.67%) Prototyping
2 10 (41.67%) Wireframes
3 9 (37.50%) Decision-Making
3 9 (37.50%) Stakeholder Management
3 9 (37.50%) Visualisation
4 8 (33.33%) Continuous Improvement
4 8 (33.33%) Problem-Solving
5 6 (25.00%) Business Strategy
5 6 (25.00%) Creative Problem-Solving
5 6 (25.00%) Customer Journey Map
5 6 (25.00%) Customer-Centricity
5 6 (25.00%) Design Thinking
5 6 (25.00%) Digital Banking
5 6 (25.00%) Journey Map
5 6 (25.00%) Matrix Organization
5 6 (25.00%) Strategic Thinking
5 6 (25.00%) User Experience
5 6 (25.00%) UX Design
Programming Languages
1 3 (12.50%) SQL
2 2 (8.33%) Data Analysis Expressions
Qualifications
1 2 (8.33%) Six Sigma Green Belt
2 1 (4.17%) Degree
2 1 (4.17%) Numerate Degree
Quality Assurance & Compliance
1 10 (41.67%) Accessibility
2 3 (12.50%) Data Quality
3 2 (8.33%) Actionable Recommendations
Vendors
1 6 (25.00%) Adobe
1 6 (25.00%) Qualtrics