Period
to 9 April 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 9 April 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
9 Apr 2020
Same period 2019 Same period 2018
Rank 98 61 79
Rank change year-on-year -37 +18 -23
Permanent jobs citing Marketing 220 446 511
As % of all permanent jobs advertised in the North West 2.77% 4.38% 3.93%
As % of the General category 7.93% 11.02% 9.12%
Number of salaries quoted 191 403 462
Median annual salary £45,000 £46,500 £40,000
Median salary % change year-on-year -3.23% +16.25% +6.67%
10th Percentile £22,000 £27,500 £28,000
90th Percentile £77,500 £72,500 £73,175
England median annual salary £51,750 £50,000 £45,000
% change year-on-year +3.50% +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 2,775 4,047 5,601
As % of all permanent IT jobs advertised in the North West 34.98% 39.77% 43.06%
Number of salaries quoted 1,985 2,945 4,227
Median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - +12.50%
10th Percentile £27,500 £26,250 £27,500
90th Percentile £72,500 £71,560 £67,500
England median annual salary £57,500 £55,000 £51,000
% change year-on-year +4.55% +7.84% +2.00%

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

3-month moving average salary quoted in jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

Salary distribution for jobs citing Marketing in the North West over the 6 months to 9 April 2020.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 9 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -41 134 £50,000 +5.26% 43
Cheshire +11 49 £30,000 -25.00% 6
Merseyside -3 21 £30,000 -35.48% 3
Lancashire -2 10 £41,031 +20.68% 5
Cumbria -15 6 £37,500 - 1
Marketing
England

For the 6 months to 9 April 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Marketing.

1 45 (20.45%) Finance
2 41 (18.64%) Degree
2 41 (18.64%) Digital Marketing
3 37 (16.82%) Analytical Skills
3 37 (16.82%) Agile Software Development
3 37 (16.82%) PHP
4 36 (16.36%) Problem-Solving
5 34 (15.45%) Business Intelligence
5 34 (15.45%) User Experience
6 30 (13.64%) Analytics
7 29 (13.18%) Project Management
8 28 (12.73%) Adobe
8 28 (12.73%) JavaScript
9 27 (12.27%) Microsoft
10 25 (11.36%) CRM
11 24 (10.91%) MySQL
11 24 (10.91%) WordPress
12 23 (10.45%) Retail
13 22 (10.00%) C#
13 22 (10.00%) .NET
13 22 (10.00%) Microsoft Excel
14 21 (9.55%) CSS
14 21 (9.55%) HTML
14 21 (9.55%) SQL
14 21 (9.55%) Microsoft PowerPoint
15 20 (9.09%) Public Sector
16 19 (8.64%) Microsoft Office
16 19 (8.64%) Workflow
16 19 (8.64%) Git (software)
17 17 (7.73%) SQL Server

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (10.91%) WordPress
2 15 (6.82%) SharePoint
3 10 (4.55%) Alfresco
3 10 (4.55%) CMS
4 2 (0.91%) Adobe Experience Manager
4 2 (0.91%) Apache Spark
4 2 (0.91%) Confluence
4 2 (0.91%) Drupal
4 2 (0.91%) IIS
5 1 (0.45%) Anypoint
5 1 (0.45%) Apache
5 1 (0.45%) EPiServer
5 1 (0.45%) SAS
5 1 (0.45%) Skype for Business
Applications
1 22 (10.00%) Microsoft Excel
2 21 (9.55%) Microsoft PowerPoint
3 19 (8.64%) Microsoft Office
4 13 (5.91%) Adobe Creative Suite
5 9 (4.09%) Photoshop
6 7 (3.18%) Adobe Illustrator
7 5 (2.27%) Sketch
8 2 (0.91%) Adobe XD
8 2 (0.91%) InVision
8 2 (0.91%) MS Visio
8 2 (0.91%) Zeplin
9 1 (0.45%) Acrobat
9 1 (0.45%) Adobe After Effects
9 1 (0.45%) InDesign
9 1 (0.45%) Microsoft Project
Business Applications
1 10 (4.55%) Cognos Business Intelligence
2 8 (3.64%) Magento
3 7 (3.18%) Adobe Campaign
4 2 (0.91%) Oracle Assets
4 2 (0.91%) Oracle Cash Management
4 2 (0.91%) Oracle ERP
4 2 (0.91%) Oracle General Ledger
4 2 (0.91%) Oracle Payables
4 2 (0.91%) Oracle Procure-to-Pay
4 2 (0.91%) Oracle Receivables
4 2 (0.91%) Salesforce.com CRM
4 2 (0.91%) WebTrends
5 1 (0.45%) Dynamics CRM
5 1 (0.45%) Payment Gateway
5 1 (0.45%) SAP CRM
5 1 (0.45%) SAP ERP
5 1 (0.45%) SAP GTS
5 1 (0.45%) SAP S/4HANA
5 1 (0.45%) Shopify
5 1 (0.45%) Unica
Cloud Services
1 16 (7.27%) Azure
2 15 (6.82%) SaaS
3 10 (4.55%) Office 365
4 9 (4.09%) Google Analytics
4 9 (4.09%) Power Platform
5 7 (3.18%) Adobe Analytics
6 4 (1.82%) AdWords
6 4 (1.82%) Dynamics 365
6 4 (1.82%) GitHub
7 3 (1.36%) CloudFront
7 3 (1.36%) IaaS
7 3 (1.36%) Salesforce Sales Cloud
8 2 (0.91%) AWS
8 2 (0.91%) Force.com
8 2 (0.91%) GCP
8 2 (0.91%) PaaS
8 2 (0.91%) Salesforce Service Cloud
9 1 (0.45%) Azure Active Directory
9 1 (0.45%) Google Tag Manager
9 1 (0.45%) Oracle Service Cloud
Communications & Networking
1 5 (2.27%) Internet
2 4 (1.82%) SMS
3 3 (1.36%) Firewall
4 2 (0.91%) LAN
4 2 (0.91%) WAN
5 1 (0.45%) Remote Desktop
5 1 (0.45%) Skype
5 1 (0.45%) VLAN
5 1 (0.45%) Wi-Fi
Database & Business Intelligence
1 24 (10.91%) MySQL
2 17 (7.73%) SQL Server
3 9 (4.09%) Power BI
4 7 (3.18%) SQL Server 2005
4 7 (3.18%) SQL Server 2008
5 6 (2.73%) Data Warehouse
6 4 (1.82%) Mixpanel
6 4 (1.82%) SQL Server Reporting Services
7 2 (0.91%) PostgreSQL
7 2 (0.91%) QlikView
7 2 (0.91%) Relational Database
7 2 (0.91%) SQL Server Analysis Services
7 2 (0.91%) SQL Server Integration Services
8 1 (0.45%) Azure SQL Database
8 1 (0.45%) BusinessObjects
8 1 (0.45%) Data Mining
8 1 (0.45%) Qlik Sense
8 1 (0.45%) RDBMS
8 1 (0.45%) Redis
8 1 (0.45%) SAP HANA
Development Applications
1 19 (8.64%) Git (software)
2 9 (4.09%) JIRA
3 7 (3.18%) Bitbucket
4 4 (1.82%) Jenkins
4 4 (1.82%) Visual Studio
4 4 (1.82%) webpack
5 3 (1.36%) git-flow
5 3 (1.36%) Grunt
5 3 (1.36%) gulp
6 2 (0.91%) Atlassian Bamboo
6 2 (0.91%) Axure RP
6 2 (0.91%) Gradle
6 2 (0.91%) Hudson
6 2 (0.91%) NUnit
6 2 (0.91%) SpecFlow
6 2 (0.91%) Vagrant
7 1 (0.45%) GitLab
7 1 (0.45%) TeamCity
7 1 (0.45%) Visual Studio Team System
General
1 45 (20.45%) Finance
2 23 (10.45%) Retail
3 20 (9.09%) Public Sector
4 15 (6.82%) Legal
5 13 (5.91%) Manufacturing
6 11 (5.00%) Telecoms
7 9 (4.09%) Electronics
8 6 (2.73%) Advertising
9 4 (1.82%) Games
10 3 (1.36%) Automotive
10 3 (1.36%) Banking
10 3 (1.36%) Law
11 2 (0.91%) General Ledger
12 1 (0.45%) Brand Awareness
12 1 (0.45%) Digital Economy
12 1 (0.45%) French Language
12 1 (0.45%) German Language
Job Titles
1 72 (32.73%) Developer
2 27 (12.27%) Analyst
3 18 (8.18%) Designer
4 14 (6.36%) PHP Developer
5 11 (5.00%) Business Analyst
5 11 (5.00%) WordPress Developer
6 10 (4.55%) Graphic Designer
7 9 (4.09%) C# Developer
7 9 (4.09%) Consultant
7 9 (4.09%) Data Analyst
7 9 (4.09%) Senior Developer
7 9 (4.09%) Software Developer
8 8 (3.64%) Product Owner
8 8 (3.64%) Sales Executive
9 7 (3.18%) Business IT Analyst
9 7 (3.18%) IT Analyst
9 7 (3.18%) Web Developer
10 6 (2.73%) Agile Business Analyst
10 6 (2.73%) Front End Developer (Client-Side Developer)
10 6 (2.73%) IT Business Analyst
Libraries, Frameworks & Software Standards
1 22 (10.00%) .NET
2 21 (9.55%) CSS
2 21 (9.55%) HTML
3 12 (5.45%) jQuery
3 12 (5.45%) Laravel
4 10 (4.55%) React
5 8 (3.64%) Symfony
6 7 (3.18%) .NET Core
6 7 (3.18%) .NET Framework
6 7 (3.18%) ASP.NET
7 6 (2.73%) CSS3
7 6 (2.73%) LAMP
7 6 (2.73%) Node.js
8 5 (2.27%) LEMP Stack
8 5 (2.27%) Web Services
9 4 (1.82%) Sass
9 4 (1.82%) Twitter Bootstrap
9 4 (1.82%) Vue.js
10 3 (1.36%) AngularJS
10 3 (1.36%) Yii
Miscellaneous
1 37 (16.82%) Analytical Skills
2 34 (15.45%) User Experience
3 12 (5.45%) Social Media
4 11 (5.00%) Self-Motivation
5 9 (4.09%) Blog
6 8 (3.64%) Mobile App
7 7 (3.18%) Graphic Design
7 7 (3.18%) Management Information System
8 6 (2.73%) Greenfield Project
8 6 (2.73%) Renewable Energy
9 4 (1.82%) Algorithms
9 4 (1.82%) Driving Licence
9 4 (1.82%) Virtual Team
10 3 (1.36%) Animation
10 3 (1.36%) Data Centre
11 2 (0.91%) CCTV
11 2 (0.91%) Cloud Native
11 2 (0.91%) Data Protection Act
11 2 (0.91%) Life Science
11 2 (0.91%) Marketing Technology
Operating Systems
1 7 (3.18%) Windows
2 6 (2.73%) Linux
3 4 (1.82%) Windows 10
4 3 (1.36%) Android
4 3 (1.36%) Apple iOS
5 2 (0.91%) Unix
6 1 (0.45%) Mac OS
6 1 (0.45%) Windows Server
Processes & Methodologies
1 41 (18.64%) Digital Marketing
2 37 (16.82%) Agile Software Development
3 36 (16.36%) Problem-Solving
4 34 (15.45%) Business Intelligence
5 30 (13.64%) Analytics
6 29 (13.18%) Project Management
7 25 (11.36%) CRM
8 19 (8.64%) Workflow
9 16 (7.27%) Decision-Making
9 16 (7.27%) Marketing Strategy
9 16 (7.27%) User Stories
10 15 (6.82%) Acceptance Criteria
10 15 (6.82%) Presales
10 15 (6.82%) Product Marketing
10 15 (6.82%) SEO
11 14 (6.36%) Product Management
12 13 (5.91%) Software Engineering
13 12 (5.45%) PRINCE
13 12 (5.45%) PRINCE2
13 12 (5.45%) Web Development
Programming Languages
1 37 (16.82%) PHP
2 28 (12.73%) JavaScript
3 22 (10.00%) C#
4 21 (9.55%) SQL
5 10 (4.55%) Python
6 6 (2.73%) Java
7 5 (2.27%) PHP 5
7 5 (2.27%) PHP 7
7 5 (2.27%) R
7 5 (2.27%) Ruby
8 4 (1.82%) C++
8 4 (1.82%) Go
8 4 (1.82%) PowerShell
8 4 (1.82%) Shell Script
9 3 (1.36%) C
9 3 (1.36%) ES6
9 3 (1.36%) T-SQL
10 2 (0.91%) Apex Code
10 2 (0.91%) Groovy
11 1 (0.45%) Fortran
Qualifications
1 41 (18.64%) Degree
2 4 (1.82%) CISM
2 4 (1.82%) CISSP
2 4 (1.82%) Security Cleared
3 3 (1.36%) ITIL Certification
3 3 (1.36%) MBA
3 3 (1.36%) Microsoft Certification
4 2 (0.91%) CESG Certified Professional
4 2 (0.91%) CISA
4 2 (0.91%) CLAS
4 2 (0.91%) Computer Science Degree
4 2 (0.91%) CRISC
4 2 (0.91%) IISP
4 2 (0.91%) SC Cleared
5 1 (0.45%) APMP
5 1 (0.45%) DBS Check
Quality Assurance & Compliance
1 15 (6.82%) QA
2 6 (2.73%) ISO/IEC 27001
3 5 (2.27%) GDPR
4 4 (1.82%) Actionable Recommendations
4 4 (1.82%) Data Quality
5 2 (0.91%) HMG Security Policy Framework
5 2 (0.91%) RMADS
6 1 (0.45%) DICOM
6 1 (0.45%) HL7
6 1 (0.45%) NIST
6 1 (0.45%) SLA
System Software
1 9 (4.09%) Docker
2 8 (3.64%) Active Directory
3 2 (0.91%) VMware Infrastructure
4 1 (0.45%) BitLocker
4 1 (0.45%) Microsoft App-V
4 1 (0.45%) Virtual Desktop
4 1 (0.45%) Virtual Machines
4 1 (0.45%) XenApp
4 1 (0.45%) XenDesktop
Systems Management
1 5 (2.27%) Kubernetes
2 3 (1.36%) Opscode Chef
3 2 (0.91%) Ansible
3 2 (0.91%) Consul
3 2 (0.91%) Docker Swarm
3 2 (0.91%) Nagios
3 2 (0.91%) Packer
3 2 (0.91%) Prometheus
3 2 (0.91%) SCCM
3 2 (0.91%) Terraform
4 1 (0.45%) AirWatch
4 1 (0.45%) Microsoft Data Protection Manager
4 1 (0.45%) Microsoft Intune
4 1 (0.45%) SCDPM
4 1 (0.45%) SCOrch
4 1 (0.45%) SCSM
4 1 (0.45%) SCVMM
Vendors
1 28 (12.73%) Adobe
2 27 (12.27%) Microsoft
3 14 (6.36%) SAP
4 12 (5.45%) Salesforce.com
5 10 (4.55%) Cognos
5 10 (4.55%) Google
5 10 (4.55%) IBM
6 7 (3.18%) Facebook
7 6 (2.73%) Instagram
8 4 (1.82%) Pardot
8 4 (1.82%) Pinterest
8 4 (1.82%) Zend
9 3 (1.36%) Apple
9 3 (1.36%) Atlassian
9 3 (1.36%) Marketo
9 3 (1.36%) New Relic
9 3 (1.36%) VMware
9 3 (1.36%) Xamarin
10 2 (0.91%) Informatica
10 2 (0.91%) WooCommerce