Period
to 19 September 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 September 2017 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
19 Sep 2017
Same period 2016 Same period 2015
Rank 52 61 44
Rank change year-on-year +9 -17 -13
Permanent jobs citing Marketing 695 492 739
As % of all permanent IT jobs advertised in the North West 5.26% 4.16% 5.65%
As % of the General category 12.97% 11.10% 14.97%
Number of salaries quoted 574 434 566
North West median annual salary £37,500 £37,500 £35,000
Median salary % change year-on-year - +7.14% -
10th Percentile £23,250 £22,500 £21,125
90th Percentile £69,500 £57,500 £65,000
England median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -2.86%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 5358 4432 4937
As % of all permanent IT jobs advertised in the North West 40.55% 37.52% 37.72%
Number of salaries quoted 3893 3635 3874
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £25,940 £24,000 £24,500
90th Percentile £66,250 £63,750 £65,000
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 19 September 2017.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 19 September 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +3 488 £39,500 +5.33% 34
Cheshire -22 96 £31,500 -10.00% 12
Lancashire +19 55 £32,500 - 4
Merseyside +25 46 £30,500 -2.40% 7
Marketing
England

For the 6 months to 19 September 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Marketing.

1 273 (39.28%) Digital Marketing
2 251 (36.12%) Finance
3 248 (35.68%) SQL
4 210 (30.22%) Business Intelligence
5 202 (29.06%) HTML
6 195 (28.06%) Telecoms
7 194 (27.91%) JavaScript
8 193 (27.77%) SAP
9 192 (27.63%) Agile Software Development
10 191 (27.48%) Manufacturing
11 189 (27.19%) Electronics
12 188 (27.05%) Programme Management
13 177 (25.47%) CSS
14 165 (23.74%) .NET
15 133 (19.14%) SQL Server
16 130 (18.71%) E-Commerce
17 121 (17.41%) Analytics
18 117 (16.83%) Degree
19 115 (16.55%) jQuery
19 115 (16.55%) C#
20 102 (14.68%) PHP
21 100 (14.39%) Python
22 99 (14.24%) Java
22 99 (14.24%) User Experience
23 97 (13.96%) MVC
24 96 (13.81%) Web Development
25 95 (13.67%) Analytical Skills
26 90 (12.95%) Microsoft
27 87 (12.52%) Windows
28 86 (12.37%) Big Data

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (5.32%) Apache Spark
2 32 (4.60%) CMS
2 32 (4.60%) IIS
3 25 (3.60%) WordPress
4 18 (2.59%) SAS
5 16 (2.30%) Drupal
5 16 (2.30%) Umbraco
6 13 (1.87%) Apache
6 13 (1.87%) Sitecore CMS
7 11 (1.58%) Sitefinity
8 9 (1.29%) SharePoint
9 5 (0.72%) Confluence
10 4 (0.58%) Tomcat
11 2 (0.29%) Apache Airflow
12 1 (0.14%) Apache Solr
12 1 (0.14%) Elasticsearch
12 1 (0.14%) EPiServer
12 1 (0.14%) nginx
Applications
1 32 (4.60%) FileZilla
2 27 (3.88%) Microsoft Excel
3 24 (3.45%) Microsoft Office
4 22 (3.17%) Photoshop
5 14 (2.01%) Adobe Creative Suite
6 10 (1.44%) Adobe Illustrator
7 7 (1.01%) SPSS
8 5 (0.72%) Microsoft PowerPoint
8 5 (0.72%) Microsoft Project
9 2 (0.29%) Acrobat
9 2 (0.29%) InDesign
9 2 (0.29%) MS Visio
10 1 (0.14%) CorelDRAW
10 1 (0.14%) Fireworks
10 1 (0.14%) UserZoom
Business Applications
1 10 (1.44%) Magento
2 7 (1.01%) Payment Gateway
3 4 (0.58%) Dynamics CRM
3 4 (0.58%) FastStats
3 4 (0.58%) Sage 200
4 3 (0.43%) NetSuite
4 3 (0.43%) Oracle ERP
4 3 (0.43%) SAP S/4HANA
4 3 (0.43%) Workfront
5 2 (0.29%) Cognos TM1
5 2 (0.29%) Infor M3
5 2 (0.29%) SAP ERP
5 2 (0.29%) SAP Hybris
5 2 (0.29%) Shopify
5 2 (0.29%) Unica
6 1 (0.14%) Sage X3
6 1 (0.14%) Salesforce.com CRM
6 1 (0.14%) WebTrends
Cloud Services
1 57 (8.20%) Amazon AWS
2 54 (7.77%) Microsoft Azure
3 45 (6.47%) Google Cloud Platform
4 31 (4.46%) SaaS
5 26 (3.74%) Google Analytics
6 12 (1.73%) GitHub
7 10 (1.44%) Office 365
8 9 (1.29%) AWS CloudFormation
9 7 (1.01%) Sage Pay
10 6 (0.86%) AdWords
10 6 (0.86%) Amazon CloudWatch
11 3 (0.43%) Adobe Analytics
11 3 (0.43%) Adobe Creative Cloud
11 3 (0.43%) Amazon EC2
11 3 (0.43%) Cloud Computing
11 3 (0.43%) PaaS
12 2 (0.29%) Amazon SQS
12 2 (0.29%) CloudFront
12 2 (0.29%) G Suite
12 2 (0.29%) Virtual Private Cloud
Communications & Networking
1 37 (5.32%) FTP
2 32 (4.60%) SMTP
3 12 (1.73%) Ethernet
3 12 (1.73%) HTTP
4 11 (1.58%) RS-232
4 11 (1.58%) TCP/IP
5 9 (1.29%) Internet
6 5 (0.72%) Wireless
7 2 (0.29%) Wi-Fi
8 1 (0.14%) SMS
Database & Business Intelligence
1 133 (19.14%) SQL Server
2 86 (12.37%) Big Data
3 74 (10.65%) Relational Database
4 59 (8.49%) Hadoop
5 54 (7.77%) MySQL
6 27 (3.88%) SQL Server 2016
7 20 (2.88%) SQL Server 2014
8 18 (2.59%) SQL Server 2012
9 17 (2.45%) RDBMS
10 16 (2.30%) SQL Server Reporting Services
11 15 (2.16%) PostgreSQL
12 14 (2.01%) Data Warehouse
12 14 (2.01%) SQL Server Integration Services
13 13 (1.87%) SQL Server Analysis Services
14 12 (1.73%) MongoDB
15 11 (1.58%) Data Mining
16 7 (1.01%) Apache Accumulo
16 7 (1.01%) CouchDB
16 7 (1.01%) QlikView
16 7 (1.01%) SQL Server 2008
Development Applications
1 36 (5.18%) JIRA
2 33 (4.75%) Git (software)
3 30 (4.32%) Visual Studio
4 28 (4.03%) Jenkins
5 21 (3.02%) Subversion
6 19 (2.73%) TeamCity
7 18 (2.59%) Bitbucket
8 17 (2.45%) NUnit
8 17 (2.45%) Team Foundation Server
9 16 (2.30%) MSTest
10 14 (2.01%) Atlassian Bamboo
11 13 (1.87%) Cucumber
11 13 (1.87%) JUnit
12 12 (1.73%) SQL Server Management Studio (SSMS)
13 11 (1.58%) Microsoft Blend
13 11 (1.58%) MSI
13 11 (1.58%) NuGet
13 11 (1.58%) WiX
14 10 (1.44%) EasyMock
14 10 (1.44%) Maven
General
1 251 (36.12%) Finance
2 195 (28.06%) Telecoms
3 191 (27.48%) Manufacturing
4 189 (27.19%) Electronics
5 74 (10.65%) Retail
6 58 (8.35%) Advertising
7 14 (2.01%) Legal
8 10 (1.44%) Banking
8 10 (1.44%) Games
9 7 (1.01%) Billing
10 6 (0.86%) Pharmaceutical
11 2 (0.29%) Brand Awareness
11 2 (0.29%) General Ledger
11 2 (0.29%) Law
11 2 (0.29%) Publishing
12 1 (0.14%) Back Office
12 1 (0.14%) Corporate Banking
12 1 (0.14%) Financial Institution
12 1 (0.14%) German Language
12 1 (0.14%) Military
Job Titles
1 259 (37.27%) Developer
2 91 (13.09%) .NET Developer
3 82 (11.80%) Analyst
4 70 (10.07%) Front End Developer (Client-Side Developer)
5 61 (8.78%) C# Developer
6 54 (7.77%) C# .NET Developer
7 52 (7.48%) Web Developer
8 35 (5.04%) ASP.NET Developer
8 35 (5.04%) Front End Web Developer (Client-Side Developer)
9 34 (4.89%) Designer
9 34 (4.89%) Senior Developer
10 33 (4.75%) PHP Developer
11 31 (4.46%) Architect
11 31 (4.46%) C# ASP.NET Developer
11 31 (4.46%) JavaScript Developer
12 28 (4.03%) Business Analyst
13 26 (3.74%) Product Manager
14 25 (3.60%) Cloud Architect
15 24 (3.45%) Business Manager
16 23 (3.31%) Senior Front-End Developer
Libraries, Frameworks & Software Standards
1 202 (29.06%) HTML
2 177 (25.47%) CSS
3 165 (23.74%) .NET
4 115 (16.55%) jQuery
5 84 (12.09%) ASP.NET
6 59 (8.49%) HTML5
7 57 (8.20%) ASP.NET MVC
8 52 (7.48%) ASP.NET Web API
9 51 (7.34%) Ajax
10 40 (5.76%) Sass
11 37 (5.32%) JSON
12 36 (5.18%) RESTful
13 34 (4.89%) Web Services
14 32 (4.60%) Regular Expression
15 31 (4.46%) XML
16 29 (4.17%) CSS3
17 26 (3.74%) AngularJS
18 25 (3.60%) Laravel
18 25 (3.60%) RabbitMQ
19 24 (3.45%) Twitter Bootstrap
Miscellaneous
1 99 (14.24%) User Experience
2 95 (13.67%) Analytical Skills
3 38 (5.47%) Public Cloud
4 34 (4.89%) N-Tier
5 23 (3.31%) Mobile App
6 19 (2.73%) Greenfield Project
6 19 (2.73%) Social Media
7 18 (2.59%) iPad
8 15 (2.16%) Internet of Things
9 14 (2.01%) Computer Science
9 14 (2.01%) Data Structures
10 11 (1.58%) Algorithms
10 11 (1.58%) Industrial Internet of Things
11 10 (1.44%) Enterprise Software
11 10 (1.44%) Linux Command Line
12 8 (1.15%) Fintech
13 7 (1.01%) Management Information System
14 6 (0.86%) NHS
14 6 (0.86%) W3C
15 5 (0.72%) EPoS
Operating Systems
1 87 (12.52%) Windows
2 67 (9.64%) Linux
3 40 (5.76%) Unix
4 18 (2.59%) Android
5 17 (2.45%) Apple iOS
6 13 (1.87%) Mac OS
7 11 (1.58%) Windows Embedded Compact
8 9 (1.29%) CentOS
9 8 (1.15%) Windows Server
10 6 (0.86%) Red Hat Enterprise Linux
11 4 (0.58%) Ubuntu
12 2 (0.29%) Debian
13 1 (0.14%) Windows 10
13 1 (0.14%) Windows 7
13 1 (0.14%) Windows 8
13 1 (0.14%) Windows Phone
13 1 (0.14%) Windows Phone 8
13 1 (0.14%) Windows Server 2012
Processes & Methodologies
1 273 (39.28%) Digital Marketing
2 210 (30.22%) Business Intelligence
3 192 (27.63%) Agile Software Development
4 188 (27.05%) Programme Management
5 130 (18.71%) E-Commerce
6 121 (17.41%) Analytics
7 97 (13.96%) MVC
8 96 (13.81%) Web Development
9 80 (11.51%) SEO
9 80 (11.51%) TDD
10 78 (11.22%) Scrum
11 76 (10.94%) Open Source
12 74 (10.65%) OO
13 73 (10.50%) Front End Development
14 72 (10.36%) Machine Learning
15 66 (9.50%) DevOps
16 59 (8.49%) Test Automation
17 53 (7.63%) CRM
18 50 (7.19%) BDD
19 48 (6.91%) Software Engineering
Programming Languages
1 248 (35.68%) SQL
2 194 (27.91%) JavaScript
3 115 (16.55%) C#
4 102 (14.68%) PHP
5 100 (14.39%) Python
6 99 (14.24%) Java
7 67 (9.64%) C++
8 56 (8.06%) T-SQL
9 46 (6.62%) Shell Script
10 40 (5.76%) Go
11 32 (4.60%) VBScript
12 23 (3.31%) R
13 20 (2.88%) C
14 19 (2.73%) VB
15 11 (1.58%) Ruby
15 11 (1.58%) XAML
16 10 (1.44%) MATLAB
16 10 (1.44%) VBA
17 8 (1.15%) TypeScript
18 7 (1.01%) Clojure
Qualifications
1 117 (16.83%) Degree
2 20 (2.88%) Security Cleared
3 12 (1.73%) PhD
4 7 (1.01%) SC Cleared
5 6 (0.86%) Master's Degree
6 5 (0.72%) Computer Science Degree
7 4 (0.58%) ISTQB
7 4 (0.58%) Numerate Degree
8 3 (0.43%) CISA
8 3 (0.43%) CISM
8 3 (0.43%) CISMP
8 3 (0.43%) CISSP
8 3 (0.43%) CRISC
8 3 (0.43%) ISEB
8 3 (0.43%) SANS
9 2 (0.29%) PRINCE2 Certification
10 1 (0.14%) ISTQB Foundation Certification
10 1 (0.14%) PMI Certification
10 1 (0.14%) PMP
Quality Assurance & Compliance
1 16 (2.30%) QA
2 7 (1.01%) ISO/IEC 27001
3 6 (0.86%) WAI
4 4 (0.58%) ISO 22301
5 3 (0.43%) Data Quality
5 3 (0.43%) GDPR
5 3 (0.43%) PCI DSS
6 2 (0.29%) Actionable Recommendations
7 1 (0.14%) Basel II
7 1 (0.14%) ISO 14001
7 1 (0.14%) PMO
System Software
1 30 (4.32%) Docker
2 3 (0.43%) Active Directory
3 2 (0.29%) VMware Infrastructure
4 1 (0.14%) etcd
4 1 (0.14%) flannel
4 1 (0.14%) Virtual Machines
Systems Management
1 53 (7.63%) Opscode Chef
1 53 (7.63%) Puppet
2 48 (6.91%) Ansible
3 24 (3.45%) Mesos
4 13 (1.87%) Kubernetes
5 6 (0.86%) ZABBIX
6 4 (0.58%) Ambari
7 3 (0.43%) Salt
7 3 (0.43%) SCCM
8 1 (0.14%) Capistrano
8 1 (0.14%) Consul
8 1 (0.14%) HP Quality Center
8 1 (0.14%) Marathon
8 1 (0.14%) rkt
8 1 (0.14%) Sysdig
8 1 (0.14%) Terraform
Vendors
1 193 (27.77%) SAP
2 90 (12.95%) Microsoft
3 78 (11.22%) Google
4 36 (5.18%) Facebook
5 33 (4.75%) PayPal
6 29 (4.17%) Adobe
7 15 (2.16%) Twitter
8 14 (2.01%) Tableau
9 13 (1.87%) Sitecore
10 8 (1.15%) Salesforce.com
11 7 (1.01%) Atlassian
12 6 (0.86%) CyberSource
12 6 (0.86%) Oracle
13 5 (0.72%) HP
13 5 (0.72%) Sage
14 4 (0.58%) Cisco
14 4 (0.58%) Hortonworks
14 4 (0.58%) NetApp
14 4 (0.58%) Red Hat
14 4 (0.58%) VMware