Period
to 21 August 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 August 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
21 Aug 2018
Same period 2017 Same period 2016
Rank 64 54 64
Rank change year-on-year -10 +10 -18
Permanent jobs citing Marketing 503 706 469
As % of all permanent IT jobs advertised in the North West 4.15% 5.37% 4.05%
As % of the General category 10.68% 13.45% 10.24%
Number of salaries quoted 418 589 419
North West median annual salary £42,500 £37,500 £37,500
Median salary % change year-on-year +13.33% - +7.14%
10th Percentile £28,000 £22,500 £22,000
90th Percentile £72,500 £69,500 £56,300
England median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 4,710 5,249 4,578
As % of all permanent IT jobs advertised in the North West 38.83% 39.90% 39.58%
Number of salaries quoted 3,535 3,879 3,706
North West median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -
10th Percentile £25,000 £25,000 £24,250
90th Percentile £68,750 £65,050 £64,500
England median annual salary £52,500 £51,000 £50,000
% change year-on-year +2.94% +2.00% -

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 21 August 2018.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 21 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -7 360 £44,500 +11.25% 89
Cheshire -9 78 £37,500 +19.05% 23
Lancashire -13 31 £35,000 +7.69% 14
Merseyside -1 24 £40,000 +31.15% 6
Cumbria - 1 - -
Marketing
England

For the 6 months to 21 August 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Marketing.

1 193 (38.37%) Agile Software Development
2 151 (30.02%) Digital Marketing
3 145 (28.83%) Finance
4 106 (21.07%) HTML
4 106 (21.07%) JavaScript
5 104 (20.68%) Analytical Skills
6 94 (18.69%) SAP
7 93 (18.49%) Retail
8 92 (18.29%) SQL
9 86 (17.10%) Problem-Solving
10 85 (16.90%) Business Intelligence
11 81 (16.10%) CSS
11 81 (16.10%) User Experience
12 80 (15.90%) .NET
13 79 (15.71%) Telecoms
14 78 (15.51%) C#
15 71 (14.12%) Manufacturing
16 66 (13.12%) Scrum
17 65 (12.92%) Analytics
18 64 (12.72%) SQL Server
18 64 (12.72%) Continuous Integration
19 62 (12.33%) Google
19 62 (12.33%) E-Commerce
19 62 (12.33%) Programme Management
20 61 (12.13%) ASP.NET
21 59 (11.73%) Electronics
21 59 (11.73%) Software Engineering
22 57 (11.33%) SaaS
23 56 (11.13%) Degree
24 54 (10.74%) MVC

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (6.76%) CMS
2 19 (3.78%) Apache Spark
3 18 (3.58%) IIS
4 16 (3.18%) Alfresco
5 14 (2.78%) Sitecore CMS
5 14 (2.78%) WordPress
6 11 (2.19%) Apache Solr
7 9 (1.79%) SAS
8 7 (1.39%) Sitefinity
9 4 (0.80%) Skype for Business
10 3 (0.60%) nginx
10 3 (0.60%) SharePoint
11 2 (0.40%) Content Management Server
11 2 (0.40%) DNN
11 2 (0.40%) EPiServer
11 2 (0.40%) Perch
11 2 (0.40%) Umbraco
12 1 (0.20%) Apache
12 1 (0.20%) IBM Domino
12 1 (0.20%) MS Exchange
Applications
1 33 (6.56%) Microsoft Excel
2 27 (5.37%) Photoshop
3 19 (3.78%) Microsoft Office
4 11 (2.19%) Microsoft PowerPoint
5 10 (1.99%) InDesign
6 7 (1.39%) Adobe Illustrator
7 4 (0.80%) Adobe After Effects
7 4 (0.80%) Adobe Creative Suite
8 3 (0.60%) Adobe Premiere
8 3 (0.60%) MS Visio
8 3 (0.60%) OmniGraffle
8 3 (0.60%) SPSS
9 1 (0.20%) Acrobat
9 1 (0.20%) GIMP
Business Applications
1 13 (2.58%) Magento
2 12 (2.39%) SAP Hybris
3 8 (1.59%) Dynamics AX
4 5 (0.99%) FastStats
5 4 (0.80%) Cognos Business Intelligence
6 3 (0.60%) BASE24
6 3 (0.60%) Epicor Tropos
7 2 (0.40%) Dynamics CRM
7 2 (0.40%) SAP ERP
8 1 (0.20%) Adobe Campaign
8 1 (0.20%) Eloqua
8 1 (0.20%) NetSuite
8 1 (0.20%) Salesforce.com CRM
8 1 (0.20%) Shopify
Cloud Services
1 57 (11.33%) SaaS
2 44 (8.75%) Amazon AWS
3 32 (6.36%) Google Cloud Platform
3 32 (6.36%) Microsoft Azure
4 19 (3.78%) Google Analytics
5 11 (2.19%) AWS CloudFormation
6 8 (1.59%) IaaS
7 7 (1.39%) Office 365
8 6 (1.19%) Dynamics 365
8 6 (1.19%) Google Tag Manager
9 5 (0.99%) AdWords
10 4 (0.80%) Force.com
10 4 (0.80%) PaaS
11 2 (0.40%) Adobe Analytics
11 2 (0.40%) Asana
11 2 (0.40%) GitHub
11 2 (0.40%) Heroku
11 2 (0.40%) Yarn
12 1 (0.20%) Google Play
12 1 (0.20%) iTunes
Communications & Networking
1 14 (2.78%) Ethernet
2 11 (2.19%) Internet
3 8 (1.59%) SAN
4 7 (1.39%) SMS
5 6 (1.19%) VoIP
6 3 (0.60%) ATM
6 3 (0.60%) Skype
7 2 (0.40%) Firewall
7 2 (0.40%) VPN
8 1 (0.20%) 4G
8 1 (0.20%) Cisco ASA
8 1 (0.20%) Cisco IOS
8 1 (0.20%) DSL
8 1 (0.20%) IP Telephony
8 1 (0.20%) NAS
8 1 (0.20%) Network Security
8 1 (0.20%) SSH
8 1 (0.20%) TCP/IP
8 1 (0.20%) WAN
8 1 (0.20%) Wi-Fi
Database & Business Intelligence
1 64 (12.72%) SQL Server
2 32 (6.36%) Big Data
3 29 (5.77%) Hadoop
4 25 (4.97%) Data Warehouse
5 21 (4.17%) MySQL
6 20 (3.98%) SQL Server 2016
7 15 (2.98%) NoSQL
8 10 (1.99%) Apache Cassandra
8 10 (1.99%) Relational Database
9 9 (1.79%) SQL Server Reporting Services
10 8 (1.59%) PostgreSQL
10 8 (1.59%) SQL Server Integration Services
11 7 (1.39%) Couchbase
11 7 (1.39%) Power BI
12 4 (0.80%) SQL Server 2008
13 3 (0.60%) MongoDB
13 3 (0.60%) SQL Server 2012
14 2 (0.40%) Mixpanel
14 2 (0.40%) QlikView
14 2 (0.40%) SQL Server Analysis Services
Development Applications
1 26 (5.17%) Git (software)
2 20 (3.98%) JIRA
3 18 (3.58%) gulp
3 18 (3.58%) Selenium
4 16 (3.18%) TeamCity
5 14 (2.78%) Visual Studio
6 13 (2.58%) SpecFlow
7 12 (2.39%) Jenkins
8 9 (1.79%) Team Foundation Server
9 7 (1.39%) Cucumber
9 7 (1.39%) Subversion
9 7 (1.39%) webpack
10 5 (0.99%) Atlassian Bamboo
10 5 (0.99%) Axure RP
10 5 (0.99%) Hudson
10 5 (0.99%) Vagrant
11 4 (0.80%) Grunt
11 4 (0.80%) Serilog
11 4 (0.80%) SQL Server Management Studio (SSMS)
12 3 (0.60%) Redmine
General
1 145 (28.83%) Finance
2 93 (18.49%) Retail
3 79 (15.71%) Telecoms
4 71 (14.12%) Manufacturing
5 59 (11.73%) Electronics
6 40 (7.95%) Advertising
7 10 (1.99%) Automotive
7 10 (1.99%) Banking
8 9 (1.79%) Law
9 8 (1.59%) Investment Banking
10 6 (1.19%) Games
11 5 (0.99%) Brand Awareness
11 5 (0.99%) Legal
11 5 (0.99%) Publishing
12 2 (0.40%) Pharmaceutical
13 1 (0.20%) Aerospace
13 1 (0.20%) Back Office
13 1 (0.20%) Billing
13 1 (0.20%) Multimedia
Job Titles
1 114 (22.66%) Developer
2 84 (16.70%) Analyst
3 45 (8.95%) .NET Developer
4 33 (6.56%) Product Manager
5 32 (6.36%) Designer
6 26 (5.17%) PHP Developer
6 26 (5.17%) Web Developer
7 21 (4.17%) JavaScript Developer
8 20 (3.98%) Project Manager
9 17 (3.38%) C# .NET Developer
9 17 (3.38%) C# Developer
10 16 (3.18%) Sales Executive
10 16 (3.18%) UX Designer
11 15 (2.98%) Consultant
11 15 (2.98%) Delivery Manager
11 15 (2.98%) Web Designer
12 14 (2.78%) Business Analyst
12 14 (2.78%) E-Commerce Manager
12 14 (2.78%) Project Analyst
12 14 (2.78%) Software Developer
Libraries, Frameworks & Software Standards
1 106 (21.07%) HTML
2 81 (16.10%) CSS
3 80 (15.90%) .NET
4 61 (12.13%) ASP.NET
5 52 (10.34%) AngularJS
6 41 (8.15%) ASP.NET MVC
7 38 (7.55%) React
8 37 (7.36%) ASP.NET Web API
8 37 (7.36%) jQuery
9 31 (6.16%) HTML5
10 22 (4.37%) RESTful
10 22 (4.37%) Sass
11 21 (4.17%) .NET Core
12 19 (3.78%) XML
13 18 (3.58%) CSS3
13 18 (3.58%) REST
13 18 (3.58%) Twitter Bootstrap
14 16 (3.18%) Node.js
15 15 (2.98%) Ajax
16 14 (2.78%) Web Services
Miscellaneous
1 104 (20.68%) Analytical Skills
2 81 (16.10%) User Experience
3 26 (5.17%) Social Media
4 20 (3.98%) Virtual Team
5 17 (3.38%) Self-Motivation
6 16 (3.18%) Blog
7 13 (2.58%) Mobile App
8 12 (2.39%) Enterprise Software
9 10 (1.99%) Cloud Native
9 10 (1.99%) Greenfield Project
10 8 (1.59%) Management Information System
11 6 (1.19%) Computer Science
11 6 (1.19%) Driving Licence
11 6 (1.19%) Fintech
11 6 (1.19%) Graphic Design
12 5 (0.99%) Data Centre
12 5 (0.99%) Marketing Technology
13 4 (0.80%) Algorithms
13 4 (0.80%) Photography
13 4 (0.80%) Tandem
Operating Systems
1 38 (7.55%) Linux
2 26 (5.17%) Windows
3 8 (1.59%) Mac OS X
4 7 (1.39%) Unix
5 4 (0.80%) Android
5 4 (0.80%) CentOS
5 4 (0.80%) Windows Server 2012
6 3 (0.60%) Apple iOS
6 3 (0.60%) Debian
6 3 (0.60%) Windows Server
7 2 (0.40%) Windows 7
7 2 (0.40%) Windows Server 2008
8 1 (0.20%) Mac OS
8 1 (0.20%) Red Hat Enterprise Linux
8 1 (0.20%) Windows 10
Processes & Methodologies
1 193 (38.37%) Agile Software Development
2 151 (30.02%) Digital Marketing
3 86 (17.10%) Problem-Solving
4 85 (16.90%) Business Intelligence
5 66 (13.12%) Scrum
6 65 (12.92%) Analytics
7 64 (12.72%) Continuous Integration
8 62 (12.33%) E-Commerce
8 62 (12.33%) Programme Management
9 59 (11.73%) Software Engineering
10 54 (10.74%) DevOps
10 54 (10.74%) MVC
11 48 (9.54%) Test Automation
12 45 (8.95%) CRM
12 45 (8.95%) TDD
13 44 (8.75%) Web Development
14 39 (7.75%) Project Management
15 36 (7.16%) BDD
15 36 (7.16%) SEO
16 35 (6.96%) Open Source
Programming Languages
1 106 (21.07%) JavaScript
2 92 (18.29%) SQL
3 78 (15.51%) C#
4 52 (10.34%) Python
5 46 (9.15%) PHP
6 36 (7.16%) Java
7 22 (4.37%) Go
8 20 (3.98%) T-SQL
9 16 (3.18%) R
10 15 (2.98%) Ruby
11 9 (1.79%) C++
12 8 (1.59%) PowerShell
13 7 (1.39%) MATLAB
14 5 (0.99%) Bash Shell
14 5 (0.99%) VBA
15 4 (0.80%) C
16 3 (0.60%) Apex Code
16 3 (0.60%) COBOL
16 3 (0.60%) Perl
16 3 (0.60%) SOQL
Qualifications
1 56 (11.13%) Degree
2 5 (0.99%) APMP
2 5 (0.99%) DBS Check
2 5 (0.99%) PhD
3 4 (0.80%) Master's Degree
4 3 (0.60%) Numerate Degree
5 2 (0.40%) AWS Certification
5 2 (0.40%) CCNP
5 2 (0.40%) Cisco Certification
5 2 (0.40%) Microsoft Certification
5 2 (0.40%) PMI Certification
5 2 (0.40%) Security Cleared
6 1 (0.20%) CCDP
6 1 (0.20%) CCNA
6 1 (0.20%) ISTQB
6 1 (0.20%) ISTQB Foundation Certification
6 1 (0.20%) MBA
6 1 (0.20%) MCITP
6 1 (0.20%) MCSA
6 1 (0.20%) PRINCE2 Certification
Quality Assurance & Compliance
1 44 (8.75%) QA
2 13 (2.58%) GDPR
3 12 (2.39%) GCP
4 8 (1.59%) ISO/IEC 27001
5 6 (1.19%) PCI DSS
6 5 (0.99%) PMO
6 5 (0.99%) PSD2
7 2 (0.40%) Data Quality
7 2 (0.40%) ISO 22301
7 2 (0.40%) SLA
8 1 (0.20%) Actionable Recommendations
System Software
1 51 (10.14%) Docker
2 17 (3.38%) Active Directory
3 10 (1.99%) VMware Infrastructure
4 7 (1.39%) Terminal Services
5 1 (0.20%) Firmware
5 1 (0.20%) Hyper-V
5 1 (0.20%) LXC
5 1 (0.20%) VMware ESXi
5 1 (0.20%) vSphere
Systems Management
1 47 (9.34%) Kubernetes
2 25 (4.97%) Ansible
3 20 (3.98%) Puppet
4 13 (2.58%) Terraform
5 10 (1.99%) Opscode Chef
6 7 (1.39%) Packer
7 5 (0.99%) Consul
7 5 (0.99%) Docker Swarm
7 5 (0.99%) Nagios
8 4 (0.80%) Istio
8 4 (0.80%) Systems Management Server (SMS)
9 3 (0.60%) Grafana
9 3 (0.60%) Kibana
10 2 (0.40%) Failover Clustering
10 2 (0.40%) Marathon
10 2 (0.40%) Mesos
10 2 (0.40%) Rancher
10 2 (0.40%) rkt
11 1 (0.20%) cPanel
11 1 (0.20%) Salt
Vendors
1 94 (18.69%) SAP
2 62 (12.33%) Google
3 40 (7.95%) Microsoft
4 30 (5.96%) Adobe
5 19 (3.78%) Facebook
6 16 (3.18%) Oracle
6 16 (3.18%) Salesforce.com
7 14 (2.78%) Sitecore
7 14 (2.78%) Twitter
8 12 (2.39%) ATG
8 12 (2.39%) hybris
8 12 (2.39%) VMware
9 10 (1.99%) Cisco
10 9 (1.79%) Cognos
11 8 (1.59%) Apple
12 7 (1.39%) Citrix
13 6 (1.19%) IBM
13 6 (1.19%) Ivanti
13 6 (1.19%) New Relic
13 6 (1.19%) Teradata