Period
to 20 April 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 April 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
20 Apr 2018
Same period 2017 Same period 2016
Rank 74 54 57
Rank change year-on-year -20 +3 -17
Permanent jobs citing Marketing 518 587 491
As % of all permanent IT jobs advertised in the North West 4.00% 4.74% 4.33%
As % of the General category 9.60% 13.09% 10.44%
Number of salaries quoted 451 525 437
North West median annual salary £40,000 £37,500 £35,000
Median salary % change year-on-year +6.67% +7.14% +0.00%
10th Percentile £28,000 £21,500 £22,400
90th Percentile £72,500 £66,500 £59,500
England median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 5,396 4,486 4,705
As % of all permanent IT jobs advertised in the North West 41.65% 36.19% 41.49%
Number of salaries quoted 4,110 3,482 3,763
North West median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - -
10th Percentile £27,500 £24,500 £24,000
90th Percentile £67,500 £63,750 £62,500
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 20 April 2018.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 20 April 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -20 337 £40,500 +8.00% 84
Cheshire +4 94 £35,000 -4.76% 25
Lancashire -17 38 £37,500 +63.04% 23
Merseyside +7 34 £37,500 +22.95% 12
Cumbria - 9 £32,518 - 2
Marketing
England

For the 6 months to 20 April 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Marketing.

1 156 (30.12%) JavaScript
2 154 (29.73%) Agile Software Development
3 145 (27.99%) Digital Marketing
4 136 (26.25%) Finance
5 128 (24.71%) HTML
6 108 (20.85%) CSS
7 104 (20.08%) C#
8 101 (19.50%) Business Intelligence
9 98 (18.92%) .NET
10 93 (17.95%) Analytics
10 93 (17.95%) Analytical Skills
11 83 (16.02%) Telecoms
12 82 (15.83%) Google
13 80 (15.44%) SAP
14 79 (15.25%) SQL
15 78 (15.06%) Manufacturing
16 77 (14.86%) PHP
16 77 (14.86%) Python
17 74 (14.29%) Programme Management
18 72 (13.90%) Electronics
19 71 (13.71%) SEO
20 67 (12.93%) jQuery
21 66 (12.74%) Software Engineering
21 66 (12.74%) Scrum
22 65 (12.55%) SQL Server
23 64 (12.36%) Web Development
24 62 (11.97%) Java
24 62 (11.97%) User Experience
25 61 (11.78%) AngularJS
25 61 (11.78%) Problem-Solving

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (5.98%) CMS
2 23 (4.44%) Apache Spark
3 21 (4.05%) WordPress
4 7 (1.35%) SharePoint
5 6 (1.16%) Confluence
5 6 (1.16%) Sitecore CMS
6 5 (0.97%) IIS
6 5 (0.97%) Tomcat
6 5 (0.97%) Umbraco
7 4 (0.77%) nginx
7 4 (0.77%) SAS
8 3 (0.58%) Content Management Server
8 3 (0.58%) EPiServer
9 2 (0.39%) Drupal
9 2 (0.39%) SharePoint Server
9 2 (0.39%) Skype for Business
10 1 (0.19%) BizTalk Server
10 1 (0.19%) DNN
10 1 (0.19%) Joomla!
10 1 (0.19%) WebSphere
Applications
1 31 (5.98%) Photoshop
2 23 (4.44%) Microsoft Excel
3 15 (2.90%) Microsoft Office
4 8 (1.54%) Adobe Creative Suite
5 7 (1.35%) Microsoft PowerPoint
6 5 (0.97%) OmniGraffle
7 4 (0.77%) Adobe Illustrator
8 3 (0.58%) GIMP
9 2 (0.39%) Adobe After Effects
9 2 (0.39%) Adobe Premiere
9 2 (0.39%) InDesign
9 2 (0.39%) InfoPath
10 1 (0.19%) Final Cut Pro
10 1 (0.19%) SPSS
Business Applications
1 16 (3.09%) Magento
2 7 (1.35%) Dynamics AX
3 6 (1.16%) Dynamics CRM
4 4 (0.77%) Dynamics NAV
4 4 (0.77%) SAP CRM
4 4 (0.77%) SAP Hybris
5 3 (0.58%) BASE24
5 3 (0.58%) Salesforce.com CRM
5 3 (0.58%) SAP ERP
6 2 (0.39%) FastStats
6 2 (0.39%) Shopify
6 2 (0.39%) Unica
7 1 (0.19%) Elite 3E
7 1 (0.19%) Eloqua
7 1 (0.19%) Fredhopper
7 1 (0.19%) Oracle ERP
7 1 (0.19%) SAP InfiniteInsight
7 1 (0.19%) Workfront
Cloud Services
1 34 (6.56%) Amazon AWS
2 33 (6.37%) SaaS
3 31 (5.98%) Google Analytics
4 25 (4.83%) Google Cloud Platform
5 18 (3.47%) Microsoft Azure
6 14 (2.70%) IaaS
7 10 (1.93%) Office 365
7 10 (1.93%) PaaS
8 9 (1.74%) Google Tag Manager
9 6 (1.16%) AdWords
9 6 (1.16%) Dynamics 365
10 5 (0.97%) Adobe Creative Cloud
11 3 (0.58%) MailChimp
12 2 (0.39%) Adobe Analytics
12 2 (0.39%) CheetahMail
12 2 (0.39%) GitHub
12 2 (0.39%) Heroku
12 2 (0.39%) Pure360
12 2 (0.39%) Responsys
12 2 (0.39%) Silverpop
Communications & Networking
1 13 (2.51%) Firewall
2 12 (2.32%) VPN
3 10 (1.93%) Internet
4 5 (0.97%) SMS
5 4 (0.77%) Ethernet
5 4 (0.77%) Intranet
6 3 (0.58%) ATM
6 3 (0.58%) Broadband
6 3 (0.58%) Network Security
7 2 (0.39%) Cisco ASA
7 2 (0.39%) VoIP
8 1 (0.19%) 4G
8 1 (0.19%) DSL
8 1 (0.19%) LAN
8 1 (0.19%) Skype
8 1 (0.19%) VLAN
8 1 (0.19%) WAN
8 1 (0.19%) Wi-Fi
Database & Business Intelligence
1 65 (12.55%) SQL Server
2 54 (10.42%) Big Data
3 34 (6.56%) MySQL
3 34 (6.56%) SQL Server 2016
4 29 (5.60%) Hadoop
5 13 (2.51%) MongoDB
6 12 (2.32%) SQL Server Reporting Services
7 9 (1.74%) Power BI
8 6 (1.16%) Data Warehouse
8 6 (1.16%) Relational Database
9 5 (0.97%) Amazon Redshift
10 4 (0.77%) Data Mining
10 4 (0.77%) PostgreSQL
10 4 (0.77%) SQL Server Integration Services
11 3 (0.58%) Electronic Patient Records
11 3 (0.58%) HDInsight
11 3 (0.58%) QlikView
11 3 (0.58%) Redis
11 3 (0.58%) SQL Server Analysis Services
12 2 (0.39%) Data Lake
Development Applications
1 49 (9.46%) Git (software)
2 21 (4.05%) JIRA
3 20 (3.86%) Visual Studio
4 18 (3.47%) Cucumber
5 17 (3.28%) Jenkins
5 17 (3.28%) TeamCity
6 13 (2.51%) gulp
7 10 (1.93%) GitLab
7 10 (1.93%) webpack
8 9 (1.74%) JUnit
9 6 (1.16%) PyCharm
10 5 (0.97%) Axure RP
10 5 (0.97%) Gradle
10 5 (0.97%) Liquibase
10 5 (0.97%) SQL Server Management Studio (SSMS)
11 4 (0.77%) Vagrant
12 3 (0.58%) Atlassian Bamboo
12 3 (0.58%) Hudson
12 3 (0.58%) SpecFlow
12 3 (0.58%) Team Foundation Server
General
1 136 (26.25%) Finance
2 83 (16.02%) Telecoms
3 78 (15.06%) Manufacturing
4 72 (13.90%) Electronics
5 50 (9.65%) Advertising
6 43 (8.30%) Retail
7 14 (2.70%) Games
8 9 (1.74%) Billing
9 8 (1.54%) Legal
10 5 (0.97%) Brand Awareness
11 3 (0.58%) Banking
12 1 (0.19%) Automotive
12 1 (0.19%) Back Office
12 1 (0.19%) Front Office
12 1 (0.19%) Multimedia
12 1 (0.19%) Russian Language
Job Titles
1 151 (29.15%) Developer
2 61 (11.78%) Analyst
3 42 (8.11%) .NET Developer
4 37 (7.14%) PHP Developer
5 36 (6.95%) Web Developer
6 34 (6.56%) Designer
7 27 (5.21%) Architect
8 26 (5.02%) Front End Developer (Client-Side Developer)
9 25 (4.83%) JavaScript Developer
9 25 (4.83%) Product Manager
10 20 (3.86%) UX Designer
11 19 (3.67%) Marketing Executive
12 18 (3.47%) Front End Web Developer (Client-Side Developer)
12 18 (3.47%) Solutions Architect
13 17 (3.28%) HTML Developer
13 17 (3.28%) Senior Developer
13 17 (3.28%) Software Engineer
14 16 (3.09%) Digital Executive
14 16 (3.09%) Marketing Manager
15 14 (2.70%) Software Engineering Manager
Libraries, Frameworks & Software Standards
1 128 (24.71%) HTML
2 108 (20.85%) CSS
3 98 (18.92%) .NET
4 67 (12.93%) jQuery
5 61 (11.78%) AngularJS
6 56 (10.81%) React
7 55 (10.62%) ASP.NET
8 38 (7.34%) ASP.NET MVC
9 37 (7.14%) ASP.NET Web API
10 35 (6.76%) RESTful
11 32 (6.18%) HTML5
12 28 (5.41%) ASP.NET MVC 5
12 28 (5.41%) Sass
13 27 (5.21%) Web Services
14 26 (5.02%) Node.js
15 24 (4.63%) CSS3
15 24 (4.63%) Laravel
16 21 (4.05%) REST
17 18 (3.47%) LESS
18 16 (3.09%) XML
Miscellaneous
1 93 (17.95%) Analytical Skills
2 62 (11.97%) User Experience
3 34 (6.56%) Social Media
4 26 (5.02%) Mobile App
5 18 (3.47%) Tandem
6 16 (3.09%) Graphic Design
6 16 (3.09%) Greenfield Project
7 11 (2.12%) Enterprise Software
8 8 (1.54%) Management Information System
9 7 (1.35%) Fintech
9 7 (1.35%) Self-Motivation
10 6 (1.16%) Linux Command Line
10 6 (1.16%) Virtual Team
11 5 (0.97%) Algorithms
11 5 (0.97%) Animation
11 5 (0.97%) Computer Science
11 5 (0.97%) Data Centre
12 4 (0.77%) Blog
12 4 (0.77%) FMCG
12 4 (0.77%) Photography
Operating Systems
1 38 (7.34%) Linux
2 25 (4.83%) Windows
3 14 (2.70%) Android
4 13 (2.51%) Apple iOS
5 9 (1.74%) CentOS
5 9 (1.74%) Debian
6 8 (1.54%) Unix
7 1 (0.19%) Mac OS X
7 1 (0.19%) Windows 7
7 1 (0.19%) Windows Server
7 1 (0.19%) Windows Server 2008
7 1 (0.19%) Windows Server 2012
Processes & Methodologies
1 154 (29.73%) Agile Software Development
2 145 (27.99%) Digital Marketing
3 101 (19.50%) Business Intelligence
4 93 (17.95%) Analytics
5 74 (14.29%) Programme Management
6 71 (13.71%) SEO
7 66 (12.74%) Scrum
7 66 (12.74%) Software Engineering
8 64 (12.36%) Web Development
9 61 (11.78%) Problem-Solving
10 59 (11.39%) Continuous Integration
11 58 (11.20%) MVC
12 56 (10.81%) DevOps
13 51 (9.85%) Machine Learning
14 45 (8.69%) BDD
15 42 (8.11%) TDD
16 40 (7.72%) E-Commerce
17 34 (6.56%) Content Management
17 34 (6.56%) CRM
17 34 (6.56%) Web Application Development
Programming Languages
1 156 (30.12%) JavaScript
2 104 (20.08%) C#
3 79 (15.25%) SQL
4 77 (14.86%) PHP
4 77 (14.86%) Python
5 62 (11.97%) Java
6 32 (6.18%) C++
7 22 (4.25%) Go
8 14 (2.70%) T-SQL
9 13 (2.51%) C
9 13 (2.51%) Ruby
10 11 (2.12%) R
11 4 (0.77%) Shell Script
12 3 (0.58%) COBOL
12 3 (0.58%) MATLAB
12 3 (0.58%) PHP 7
12 3 (0.58%) PL/SQL
12 3 (0.58%) VB
13 2 (0.39%) Scala
13 2 (0.39%) VBA
Qualifications
1 39 (7.53%) Degree
2 9 (1.74%) Security Cleared
3 8 (1.54%) Microsoft Certification
4 5 (0.97%) CISM
4 5 (0.97%) CISSP
4 5 (0.97%) ISTQB
5 4 (0.77%) CISA
5 4 (0.77%) ISTQB Foundation Certification
6 3 (0.58%) CCNP
6 3 (0.58%) Cisco Certification
6 3 (0.58%) CRISC
6 3 (0.58%) SC Cleared
7 2 (0.39%) CCDP
7 2 (0.39%) Computer Science Degree
7 2 (0.39%) ISEB
7 2 (0.39%) PhD
7 2 (0.39%) PMI Certification
8 1 (0.19%) CIPFA
8 1 (0.19%) MBA
8 1 (0.19%) MCSA
Quality Assurance & Compliance
1 46 (8.88%) QA
2 13 (2.51%) GCP
3 7 (1.35%) ISO/IEC 27001
4 6 (1.16%) PMO
5 5 (0.97%) GDPR
6 3 (0.58%) Data Quality
6 3 (0.58%) ISO 22301
7 1 (0.19%) PCI DSS
System Software
1 44 (8.49%) Docker
2 15 (2.90%) Active Directory
3 10 (1.93%) VMware Infrastructure
4 9 (1.74%) Hyper-V
5 3 (0.58%) LXC
6 2 (0.39%) Firmware
6 2 (0.39%) Virtual Machines
7 1 (0.19%) Terminal Services
Systems Management
1 44 (8.49%) Kubernetes
2 32 (6.18%) Ansible
3 14 (2.70%) Opscode Chef
4 12 (2.32%) Puppet
5 4 (0.77%) Marathon
5 4 (0.77%) Mesos
5 4 (0.77%) rkt
5 4 (0.77%) Terraform
6 3 (0.58%) Consul
6 3 (0.58%) Docker Swarm
6 3 (0.58%) Nagios
6 3 (0.58%) Packer
7 1 (0.19%) Plesk
7 1 (0.19%) SCCM
7 1 (0.19%) Single Sign-On
7 1 (0.19%) Systems Management Server (SMS)
7 1 (0.19%) WSUS
Vendors
1 82 (15.83%) Google
2 80 (15.44%) SAP
3 58 (11.20%) Microsoft
4 38 (7.34%) Facebook
5 29 (5.60%) Salesforce.com
6 19 (3.67%) Adobe
6 19 (3.67%) Twitter
7 11 (2.12%) VMware
7 11 (2.12%) Zend
8 7 (1.35%) HubSpot
8 7 (1.35%) Sitecore
9 6 (1.16%) Atlassian
9 6 (1.16%) hybris
9 6 (1.16%) Marketo
9 6 (1.16%) Oracle
10 5 (0.97%) Pardot
11 4 (0.77%) Capita
11 4 (0.77%) Cisco
11 4 (0.77%) Salesforce Marketing Cloud
11 4 (0.77%) Tableau