Period
to 23 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 62 58 51
Rank change year-on-year -4 -7 -12
Permanent jobs citing Marketing 638 535 647
As % of all permanent IT jobs advertised in the North West 4.82% 4.28% 4.99%
As % of the General category 11.24% 11.70% 13.18%
Number of salaries quoted 517 472 524
North West median annual salary £37,500 £37,500 £35,000
Median salary % change year-on-year - +7.14% 0.00%
10th Percentile £25,000 £22,500 £21,250
90th Percentile £65,400 £63,625 £56,250
England median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 5674 4572 4909
As % of all permanent IT jobs advertised in the North West 42.83% 36.56% 37.87%
Number of salaries quoted 4141 3683 3898
North West median annual salary £45,000 £40,000 £40,500
Median salary % change year-on-year +12.50% -1.23% +1.25%
10th Percentile £26,250 £25,000 £24,500
90th Percentile £66,250 £63,750 £65,000
England median annual salary £52,500 £52,500 £50,000
% change year-on-year - +5.00% -

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 23 November 2017.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -3 411 £38,500 +2.67% 51
Cheshire -14 98 £32,500 -4.41% 14
Merseyside +45 62 £34,000 +4.62% 6
Lancashire +37 58 £32,500 +14.04% 2
Cumbria - 3 £40,036 - 3
Marketing
England

For the 6 months to 23 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Marketing.

1 231 (36.21%) Digital Marketing
2 203 (31.82%) Agile Software Development
3 180 (28.21%) SQL
4 177 (27.74%) Finance
5 167 (26.18%) JavaScript
6 159 (24.92%) HTML
7 155 (24.29%) Business Intelligence
8 148 (23.20%) SAP
9 147 (23.04%) Manufacturing
10 144 (22.57%) .NET
11 142 (22.26%) CSS
12 141 (22.10%) Telecoms
13 140 (21.94%) Electronics
14 137 (21.47%) Programme Management
15 133 (20.85%) Analytics
16 110 (17.24%) C#
17 108 (16.93%) SQL Server
18 97 (15.20%) MVC
19 96 (15.05%) jQuery
20 93 (14.58%) E-Commerce
21 92 (14.42%) SEO
21 92 (14.42%) Google
22 89 (13.95%) Degree
23 86 (13.48%) User Experience
24 84 (13.17%) Scrum
24 84 (13.17%) ASP.NET
25 76 (11.91%) PHP
25 76 (11.91%) Web Development
26 74 (11.60%) Java
27 71 (11.13%) TDD

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (3.61%) WordPress
2 21 (3.29%) CMS
3 18 (2.82%) IIS
4 16 (2.51%) Apache Spark
5 14 (2.19%) Umbraco
6 13 (2.04%) Drupal
7 11 (1.72%) Sitecore CMS
8 10 (1.57%) Apache
8 10 (1.57%) SAS
9 8 (1.25%) Sitefinity
10 7 (1.10%) SharePoint
11 4 (0.63%) Tomcat
12 3 (0.47%) Confluence
12 3 (0.47%) EPiServer
13 2 (0.31%) Content Management Server
13 2 (0.31%) MS Exchange
13 2 (0.31%) SharePoint Server
14 1 (0.16%) Apache Solr
14 1 (0.16%) Joomla!
14 1 (0.16%) WebSphere
Applications
1 22 (3.45%) Photoshop
2 21 (3.29%) Microsoft Excel
3 20 (3.13%) Microsoft Office
4 18 (2.82%) FileZilla
5 16 (2.51%) Adobe Creative Suite
6 8 (1.25%) Adobe Illustrator
6 8 (1.25%) Microsoft PowerPoint
7 5 (0.78%) Microsoft Project
8 2 (0.31%) Acrobat
8 2 (0.31%) Adobe After Effects
8 2 (0.31%) Adobe Premiere
8 2 (0.31%) InDesign
8 2 (0.31%) InfoPath
8 2 (0.31%) MS Visio
8 2 (0.31%) SPSS
9 1 (0.16%) Final Cut Pro
9 1 (0.16%) Fireworks
9 1 (0.16%) UserZoom
Business Applications
1 12 (1.88%) Magento
2 7 (1.10%) Payment Gateway
2 7 (1.10%) SAP ERP
3 6 (0.94%) Dynamics CRM
4 5 (0.78%) Oracle ERP
5 4 (0.63%) Workfront
6 3 (0.47%) NetSuite
6 3 (0.47%) Sage 200
6 3 (0.47%) Salesforce.com CRM
6 3 (0.47%) SAP Hybris
6 3 (0.47%) SAP S/4HANA
7 2 (0.31%) Cognos TM1
7 2 (0.31%) Dynamics NAV
7 2 (0.31%) Infor M3
7 2 (0.31%) SAP CRM
7 2 (0.31%) Shopify
8 1 (0.16%) Fredhopper
8 1 (0.16%) Sage X3
8 1 (0.16%) Unica
8 1 (0.16%) WebTrends
Cloud Services
1 45 (7.05%) Amazon AWS
2 40 (6.27%) Microsoft Azure
3 39 (6.11%) SaaS
4 36 (5.64%) Google Cloud Platform
5 34 (5.33%) Google Analytics
6 11 (1.72%) GitHub
7 10 (1.57%) AdWords
7 10 (1.57%) AWS CloudFormation
8 8 (1.25%) Amazon CloudWatch
8 8 (1.25%) PaaS
9 7 (1.10%) IaaS
9 7 (1.10%) Office 365
9 7 (1.10%) Sage Pay
10 6 (0.94%) Adobe Creative Cloud
11 5 (0.78%) MailChimp
12 4 (0.63%) Cloud Computing
13 3 (0.47%) Amazon EC2
13 3 (0.47%) G Suite
13 3 (0.47%) Responsys
13 3 (0.47%) Silverpop
Communications & Networking
1 18 (2.82%) FTP
1 18 (2.82%) SMTP
2 8 (1.25%) Internet
3 5 (0.78%) Ethernet
3 5 (0.78%) Firewall
4 4 (0.63%) HTTP
4 4 (0.63%) LAN
4 4 (0.63%) WAN
5 3 (0.47%) RS-232
5 3 (0.47%) SMS
5 3 (0.47%) TCP/IP
5 3 (0.47%) VPN
5 3 (0.47%) Wi-Fi
6 2 (0.31%) Unified Communications
7 1 (0.16%) Cisco ASA
7 1 (0.16%) Network Security
7 1 (0.16%) Wireless
Database & Business Intelligence
1 108 (16.93%) SQL Server
2 58 (9.09%) Big Data
3 49 (7.68%) MySQL
4 45 (7.05%) Relational Database
5 44 (6.90%) Hadoop
6 34 (5.33%) SQL Server 2016
7 15 (2.35%) MongoDB
7 15 (2.35%) PostgreSQL
8 11 (1.72%) SQL Server Reporting Services
9 9 (1.41%) Data Mining
9 9 (1.41%) Data Warehouse
9 9 (1.41%) SQL Server Integration Services
10 8 (1.25%) QlikView
10 8 (1.25%) SQL Server Analysis Services
11 7 (1.10%) Apache Accumulo
11 7 (1.10%) CouchDB
11 7 (1.10%) RDBMS
12 6 (0.94%) Crystal Reports
12 6 (0.94%) SQL Server 2012
13 5 (0.78%) SQL Server 2014
Development Applications
1 33 (5.17%) Git (software)
2 29 (4.55%) JIRA
3 25 (3.92%) Jenkins
4 19 (2.98%) Subversion
5 15 (2.35%) Bitbucket
6 14 (2.19%) Visual Studio
7 12 (1.88%) TeamCity
8 10 (1.57%) Maven
9 9 (1.41%) Cucumber
9 9 (1.41%) JUnit
10 8 (1.25%) Eclipse
10 8 (1.25%) SQL Server Management Studio (SSMS)
11 7 (1.10%) gulp
11 7 (1.10%) Selenium
12 6 (0.94%) Atlassian Bamboo
12 6 (0.94%) EasyMock
12 6 (0.94%) Grunt
12 6 (0.94%) NUnit
13 5 (0.78%) Karma Test Runner
13 5 (0.78%) MSTest
General
1 177 (27.74%) Finance
2 147 (23.04%) Manufacturing
3 141 (22.10%) Telecoms
4 140 (21.94%) Electronics
5 67 (10.50%) Advertising
6 62 (9.72%) Retail
7 15 (2.35%) Legal
8 11 (1.72%) Games
9 6 (0.94%) Banking
9 6 (0.94%) Billing
10 5 (0.78%) Brand Awareness
11 3 (0.47%) Law
12 2 (0.31%) Back Office
12 2 (0.31%) General Ledger
12 2 (0.31%) Russian Language
13 1 (0.16%) Automotive
13 1 (0.16%) Corporate Banking
13 1 (0.16%) Financial Institution
13 1 (0.16%) German Language
13 1 (0.16%) Investment Banking
Job Titles
1 233 (36.52%) Developer
2 86 (13.48%) .NET Developer
3 78 (12.23%) Analyst
4 60 (9.40%) Front End Developer (Client-Side Developer)
5 49 (7.68%) C# Developer
6 42 (6.58%) C# .NET Developer
7 36 (5.64%) Business Analyst
8 35 (5.49%) Web Developer
9 34 (5.33%) Senior Developer
10 32 (5.02%) Product Manager
11 31 (4.86%) Business Manager
12 29 (4.55%) ASP.NET Developer
12 29 (4.55%) C# ASP.NET Developer
12 29 (4.55%) Designer
13 28 (4.39%) PHP Developer
14 24 (3.76%) Front End Web Developer (Client-Side Developer)
15 23 (3.61%) Architect
16 22 (3.45%) Development Manager
17 21 (3.29%) Senior Front-End Developer
18 20 (3.13%) Business Development Manager
Libraries, Frameworks & Software Standards
1 159 (24.92%) HTML
2 144 (22.57%) .NET
3 142 (22.26%) CSS
4 96 (15.05%) jQuery
5 84 (13.17%) ASP.NET
6 68 (10.66%) ASP.NET MVC
7 63 (9.87%) ASP.NET Web API
8 56 (8.78%) HTML5
9 46 (7.21%) Ajax
10 43 (6.74%) RESTful
11 40 (6.27%) Sass
12 32 (5.02%) ASP.NET MVC 5
13 25 (3.92%) AngularJS
13 25 (3.92%) JSON
14 22 (3.45%) CSS3
14 22 (3.45%) Laravel
15 21 (3.29%) XML
16 20 (3.13%) Twitter Bootstrap
17 19 (2.98%) Web Services
18 18 (2.82%) Spring
Miscellaneous
1 86 (13.48%) User Experience
2 71 (11.13%) Analytical Skills
3 37 (5.80%) Social Media
4 30 (4.70%) N-Tier
5 27 (4.23%) Public Cloud
6 23 (3.61%) Mobile App
7 15 (2.35%) Greenfield Project
8 10 (1.57%) Graphic Design
8 10 (1.57%) iPad
9 9 (1.41%) Blog
9 9 (1.41%) Digital Media
9 9 (1.41%) Enterprise Software
9 9 (1.41%) Management Information System
10 8 (1.25%) Tandem
11 7 (1.10%) Algorithms
11 7 (1.10%) Computer Science
11 7 (1.10%) Fintech
11 7 (1.10%) Life Science
12 6 (0.94%) Data Structures
12 6 (0.94%) Internet of Things
Operating Systems
1 62 (9.72%) Windows
2 47 (7.37%) Linux
3 30 (4.70%) Unix
4 9 (1.41%) Android
4 9 (1.41%) Apple iOS
5 8 (1.25%) Windows Server
6 7 (1.10%) CentOS
7 6 (0.94%) Mac OS
8 3 (0.47%) Windows Embedded Compact
8 3 (0.47%) Windows Server 2012
9 2 (0.31%) Debian
9 2 (0.31%) Red Hat Enterprise Linux
9 2 (0.31%) Ubuntu
9 2 (0.31%) Windows Server 2008
10 1 (0.16%) Windows 10
10 1 (0.16%) Windows 7
10 1 (0.16%) Windows 8
Processes & Methodologies
1 231 (36.21%) Digital Marketing
2 203 (31.82%) Agile Software Development
3 155 (24.29%) Business Intelligence
4 137 (21.47%) Programme Management
5 133 (20.85%) Analytics
6 97 (15.20%) MVC
7 93 (14.58%) E-Commerce
8 92 (14.42%) SEO
9 84 (13.17%) Scrum
10 76 (11.91%) Web Development
11 71 (11.13%) TDD
12 61 (9.56%) Front End Development
13 54 (8.46%) DevOps
14 53 (8.31%) Continuous Integration
15 52 (8.15%) OO
16 51 (7.99%) BDD
16 51 (7.99%) Open Source
17 48 (7.52%) Test Automation
18 47 (7.37%) Machine Learning
19 45 (7.05%) CRM
Programming Languages
1 180 (28.21%) SQL
2 167 (26.18%) JavaScript
3 110 (17.24%) C#
4 76 (11.91%) PHP
5 74 (11.60%) Java
6 59 (9.25%) Python
7 38 (5.96%) C++
8 35 (5.49%) Shell Script
9 33 (5.17%) T-SQL
10 28 (4.39%) Go
11 18 (2.82%) VBScript
12 17 (2.66%) VB
13 9 (1.41%) Ruby
14 8 (1.25%) R
15 7 (1.10%) C
15 7 (1.10%) Clojure
15 7 (1.10%) VBA
16 6 (0.94%) ES6
16 6 (0.94%) PL/SQL
16 6 (0.94%) VB.NET
Qualifications
1 89 (13.95%) Degree
2 10 (1.57%) Security Cleared
3 6 (0.94%) Master's Degree
4 4 (0.63%) CISA
4 4 (0.63%) CISM
4 4 (0.63%) CISSP
4 4 (0.63%) Computer Science Degree
4 4 (0.63%) PhD
4 4 (0.63%) SC Cleared
5 3 (0.47%) CRISC
5 3 (0.47%) Microsoft Certification
6 2 (0.31%) CISMP
6 2 (0.31%) ISEB
6 2 (0.31%) SANS
7 1 (0.16%) CCDP
7 1 (0.16%) CCNP
7 1 (0.16%) ISTQB
7 1 (0.16%) PMI Certification
7 1 (0.16%) PMP
7 1 (0.16%) PRINCE2 Certification
Quality Assurance & Compliance
1 26 (4.08%) QA
2 9 (1.41%) ISO/IEC 27001
3 4 (0.63%) ISO 22301
4 3 (0.47%) GDPR
4 3 (0.47%) PCI DSS
4 3 (0.47%) WAI
5 1 (0.16%) Actionable Recommendations
5 1 (0.16%) Basel II
5 1 (0.16%) Data Quality
5 1 (0.16%) ISO 14001
5 1 (0.16%) PMO
System Software
1 18 (2.82%) Docker
2 5 (0.78%) Active Directory
3 4 (0.63%) Hyper-V
3 4 (0.63%) VMware Infrastructure
4 3 (0.47%) Virtual Machines
5 1 (0.16%) Firmware
Systems Management
1 35 (5.49%) Opscode Chef
1 35 (5.49%) Puppet
2 32 (5.02%) Ansible
3 15 (2.35%) Mesos
4 8 (1.25%) ZABBIX
5 7 (1.10%) Kubernetes
6 6 (0.94%) Ambari
7 4 (0.63%) SCCM
8 3 (0.47%) Marathon
8 3 (0.47%) rkt
9 2 (0.31%) Salt
10 1 (0.16%) Capistrano
10 1 (0.16%) Plesk
Vendors
1 148 (23.20%) SAP
2 92 (14.42%) Google
3 65 (10.19%) Microsoft
4 44 (6.90%) Facebook
5 30 (4.70%) Adobe
6 19 (2.98%) PayPal
6 19 (2.98%) Twitter
7 14 (2.19%) Salesforce.com
8 11 (1.72%) Sitecore
9 8 (1.25%) Hitwise
10 6 (0.94%) CyberSource
10 6 (0.94%) Hortonworks
10 6 (0.94%) Oracle
10 6 (0.94%) Tableau
11 5 (0.78%) Cognos
11 5 (0.78%) DoubleClick
11 5 (0.78%) Zend
12 4 (0.63%) Reuters
12 4 (0.63%) VMware
12 4 (0.63%) Workday