Period
to 12 December 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 12 December 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
12 Dec 2018
Same period 2017 Same period 2016
Rank 63 63 58
Rank change year-on-year 0 -5 -2
Permanent jobs citing Marketing 498 611 548
As % of all permanent IT jobs advertised in the North West 4.39% 4.64% 4.40%
As % of the General category 11.42% 10.89% 12.09%
Number of salaries quoted 420 497 483
North West median annual salary £45,000 £37,500 £37,500
Median salary % change year-on-year +20.00% - +10.29%
10th Percentile £26,250 £25,000 £22,500
90th Percentile £72,500 £67,500 £62,500
England median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 4,361 5,612 4,532
As % of all permanent IT jobs advertised in the North West 38.47% 42.61% 36.38%
Number of salaries quoted 3,260 4,109 3,631
North West median annual salary £45,000 £45,000 £40,000
Median salary % change year-on-year - +12.50% -3.03%
10th Percentile £26,250 £26,750 £24,500
90th Percentile £70,000 £66,250 £63,750
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 12 December 2018.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 12 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +5 376 £47,500 +18.75% 95
Cheshire +10 74 £37,000 +13.85% 26
Merseyside -14 28 £31,750 -2.31% 7
Lancashire -25 14 £37,500 +15.38% 17
Marketing
England

For the 6 months to 12 December 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Marketing.

1 195 (39.16%) Digital Marketing
2 154 (30.92%) Agile Software Development
3 130 (26.10%) Finance
4 116 (23.29%) HTML
5 107 (21.49%) SAP
6 97 (19.48%) Telecoms
6 97 (19.48%) Business Intelligence
7 90 (18.07%) JavaScript
8 87 (17.47%) CSS
9 83 (16.67%) Manufacturing
10 76 (15.26%) Electronics
11 75 (15.06%) Programme Management
12 72 (14.46%) Degree
13 69 (13.86%) Retail
14 67 (13.45%) E-Commerce
15 66 (13.25%) Analytical Skills
16 65 (13.05%) Problem-Solving
17 64 (12.85%) Analytics
17 64 (12.85%) SaaS
18 63 (12.65%) SQL
19 62 (12.45%) C#
20 61 (12.25%) Project Management
21 60 (12.05%) .NET
22 58 (11.65%) AngularJS
23 56 (11.24%) MVC
23 56 (11.24%) Test Automation
24 54 (10.84%) Software Engineering
24 54 (10.84%) Google
25 53 (10.64%) SQL Server
26 51 (10.24%) Amazon AWS

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (5.82%) CMS
2 19 (3.82%) WordPress
3 16 (3.21%) Apache Solr
4 13 (2.61%) Alfresco
5 12 (2.41%) Apache Spark
6 11 (2.21%) IIS
7 7 (1.41%) Sitefinity
8 6 (1.20%) Drupal
8 6 (1.20%) SAS
9 5 (1.00%) Sitecore CMS
10 4 (0.80%) Elasticsearch
10 4 (0.80%) SharePoint
11 2 (0.40%) Apache
11 2 (0.40%) Perch
12 1 (0.20%) Confluence
12 1 (0.20%) IBM Domino
12 1 (0.20%) Skype for Business
12 1 (0.20%) Tomcat
Applications
1 21 (4.22%) Microsoft Excel
2 16 (3.21%) Photoshop
3 11 (2.21%) Adobe Illustrator
3 11 (2.21%) Microsoft PowerPoint
4 10 (2.01%) Spreadsheet
5 9 (1.81%) Microsoft Office
6 6 (1.20%) InDesign
7 3 (0.60%) Adobe Creative Suite
8 1 (0.20%) Acrobat
8 1 (0.20%) Adobe After Effects
8 1 (0.20%) Adobe Premiere
8 1 (0.20%) InVision
8 1 (0.20%) MS Visio
Business Applications
1 13 (2.61%) Magento
2 10 (2.01%) Cognos Business Intelligence
3 5 (1.00%) SAP Hybris
4 3 (0.60%) Adobe Campaign
4 3 (0.60%) Epicor Tropos
4 3 (0.60%) NetSuite
5 2 (0.40%) Dynamics AX
5 2 (0.40%) Dynamics CRM
5 2 (0.40%) Oracle Assets
5 2 (0.40%) Oracle Cash Management
5 2 (0.40%) Oracle ERP
5 2 (0.40%) Oracle Payables
5 2 (0.40%) Oracle Procure-to-Pay
5 2 (0.40%) Oracle Receivables
5 2 (0.40%) SAP ERP
6 1 (0.20%) Elite 3E
6 1 (0.20%) FastStats
6 1 (0.20%) Payment Gateway
6 1 (0.20%) Shopify
6 1 (0.20%) WebTrends
Cloud Services
1 64 (12.85%) SaaS
2 51 (10.24%) Amazon AWS
3 28 (5.62%) Microsoft Azure
4 25 (5.02%) Google Analytics
4 25 (5.02%) Google Cloud Platform
5 20 (4.02%) AWS CloudFormation
6 9 (1.81%) IaaS
6 9 (1.81%) PaaS
7 7 (1.41%) AdWords
8 5 (1.00%) Google Tag Manager
8 5 (1.00%) Office 365
8 5 (1.00%) Yarn
9 4 (0.80%) MailChimp
10 3 (0.60%) CheetahMail
10 3 (0.60%) GitHub
11 2 (0.40%) Asana
11 2 (0.40%) Azure Functions
11 2 (0.40%) Google Play
11 2 (0.40%) npm
11 2 (0.40%) Serverless
Communications & Networking
1 12 (2.41%) Ethernet
2 10 (2.01%) Internet
3 7 (1.41%) SAN
4 6 (1.20%) SMS
4 6 (1.20%) VoIP
5 5 (1.00%) TCP/IP
6 4 (0.80%) DNS
6 4 (0.80%) Firewall
7 3 (0.60%) Bluetooth
7 3 (0.60%) SSH
7 3 (0.60%) Wireless
8 2 (0.40%) DHCP
8 2 (0.40%) GSM
8 2 (0.40%) Skype
8 2 (0.40%) Wi-Fi
9 1 (0.20%) BGP
9 1 (0.20%) IP Telephony
9 1 (0.20%) IPsec
9 1 (0.20%) MPLS
9 1 (0.20%) OSPF
Database & Business Intelligence
1 53 (10.64%) SQL Server
2 40 (8.03%) NoSQL
3 27 (5.42%) Hadoop
4 25 (5.02%) Big Data
5 21 (4.22%) Data Warehouse
6 19 (3.82%) Apache Cassandra
7 18 (3.61%) MySQL
8 8 (1.61%) SQL Server Integration Services
8 8 (1.61%) SQL Server Reporting Services
9 7 (1.41%) Data Mining
9 7 (1.41%) Power BI
10 6 (1.20%) QlikView
10 6 (1.20%) Relational Database
11 5 (1.00%) Couchbase
11 5 (1.00%) Data Lake
11 5 (1.00%) DB2
12 4 (0.80%) Apache Hive
12 4 (0.80%) BusinessObjects
12 4 (0.80%) HBase
12 4 (0.80%) MongoDB
Development Applications
1 31 (6.22%) Git (software)
2 23 (4.62%) Selenium
3 20 (4.02%) gulp
4 19 (3.82%) JIRA
5 15 (3.01%) Jenkins
6 14 (2.81%) TeamCity
7 13 (2.61%) Cucumber
8 12 (2.41%) Visual Studio
9 9 (1.81%) Grunt
9 9 (1.81%) JMeter
9 9 (1.81%) SpecFlow
9 9 (1.81%) Subversion
10 5 (1.00%) SoapUI
10 5 (1.00%) Team Foundation Server
11 4 (0.80%) GoCD
11 4 (0.80%) LoadRunner
11 4 (0.80%) Octopus Deploy
11 4 (0.80%) Redmine
11 4 (0.80%) Serilog
11 4 (0.80%) WebDriver
General
1 130 (26.10%) Finance
2 97 (19.48%) Telecoms
3 83 (16.67%) Manufacturing
4 76 (15.26%) Electronics
5 69 (13.86%) Retail
6 32 (6.43%) Advertising
7 11 (2.21%) Banking
8 10 (2.01%) Automotive
9 7 (1.41%) Law
10 6 (1.20%) Legal
11 5 (1.00%) Multimedia
12 4 (0.80%) Investment Banking
13 3 (0.60%) Billing
13 3 (0.60%) Local Government
13 3 (0.60%) Publishing
14 2 (0.40%) Games
14 2 (0.40%) General Ledger
14 2 (0.40%) Music Industry
15 1 (0.20%) Back Office
15 1 (0.20%) Brand Awareness
Job Titles
1 107 (21.49%) Developer
2 78 (15.66%) Analyst
3 45 (9.04%) .NET Developer
4 34 (6.83%) Business Analyst
5 21 (4.22%) Product Manager
5 21 (4.22%) Sales Executive
5 21 (4.22%) Software Engineer
6 20 (4.02%) Designer
7 18 (3.61%) Development Manager
7 18 (3.61%) Digital Executive
8 17 (3.41%) Agile Business Analyst
9 15 (3.01%) Consultant
9 15 (3.01%) Web Developer
10 14 (2.81%) Architect
10 14 (2.81%) Software Developer
11 13 (2.61%) Business Development Manager
11 13 (2.61%) IT Analyst
11 13 (2.61%) Marketing Executive
12 12 (2.41%) SAP Architect
12 12 (2.41%) SAP Solutions Architect
Libraries, Frameworks & Software Standards
1 116 (23.29%) HTML
2 87 (17.47%) CSS
3 60 (12.05%) .NET
4 58 (11.65%) AngularJS
5 45 (9.04%) ASP.NET
6 36 (7.23%) ASP.NET MVC
7 35 (7.03%) .NET Core
8 32 (6.43%) HTML5
9 30 (6.02%) ASP.NET Web API
10 26 (5.22%) React
11 24 (4.82%) XML
12 19 (3.82%) jQuery
13 18 (3.61%) Web Services
14 17 (3.41%) Sass
15 15 (3.01%) JAX-RS
15 15 (3.01%) Spring
16 14 (2.81%) REST
16 14 (2.81%) Twitter Bootstrap
17 13 (2.61%) .NET Framework
18 12 (2.41%) CSS3
Miscellaneous
1 66 (13.25%) Analytical Skills
2 47 (9.44%) User Experience
3 30 (6.02%) Mobile App
3 30 (6.02%) Social Media
4 19 (3.82%) Blog
5 16 (3.21%) Self-Motivation
6 15 (3.01%) Cloud Native
7 11 (2.21%) Acoustics
8 10 (2.01%) Greenfield Project
9 8 (1.61%) Algorithms
9 8 (1.61%) Management Information System
10 6 (1.20%) Graphic Design
11 5 (1.00%) Field-Programmable Gate Array
11 5 (1.00%) Virtual Team
12 4 (0.80%) Digital Media
12 4 (0.80%) Enterprise Software
12 4 (0.80%) Social Network
13 3 (0.60%) Cybercrime
13 3 (0.60%) Driving Licence
13 3 (0.60%) Public Cloud
Operating Systems
1 35 (7.03%) Linux
2 16 (3.21%) Windows
3 9 (1.81%) Android
3 9 (1.81%) Apple iOS
4 6 (1.20%) Mac OS X
5 5 (1.00%) Windows Server 2012
6 4 (0.80%) Unix
6 4 (0.80%) Windows 10
6 4 (0.80%) Windows 7
6 4 (0.80%) Windows Server 2008
7 3 (0.60%) Mac OS
8 2 (0.40%) Embedded Linux
9 1 (0.20%) Windows Server
Processes & Methodologies
1 195 (39.16%) Digital Marketing
2 154 (30.92%) Agile Software Development
3 97 (19.48%) Business Intelligence
4 75 (15.06%) Programme Management
5 67 (13.45%) E-Commerce
6 65 (13.05%) Problem-Solving
7 64 (12.85%) Analytics
8 61 (12.25%) Project Management
9 56 (11.24%) MVC
9 56 (11.24%) Test Automation
10 54 (10.84%) Software Engineering
11 43 (8.63%) B2B
12 40 (8.03%) CRM
12 40 (8.03%) Decision-Making
13 38 (7.63%) Presales
14 36 (7.23%) SEO
15 34 (6.83%) DevOps
16 33 (6.63%) Mentoring
17 31 (6.22%) Open Source
18 30 (6.02%) Business Development
Programming Languages
1 90 (18.07%) JavaScript
2 63 (12.65%) SQL
3 62 (12.45%) C#
4 39 (7.83%) Java
5 32 (6.43%) Python
6 24 (4.82%) PHP
7 18 (3.61%) T-SQL
8 16 (3.21%) PowerShell
9 15 (3.01%) C++
10 14 (2.81%) Go
11 8 (1.61%) Apple Swift
11 8 (1.61%) C
11 8 (1.61%) Objective-C
11 8 (1.61%) R
12 6 (1.20%) Ruby
13 5 (1.00%) Bash Shell
14 4 (0.80%) MATLAB
14 4 (0.80%) Scala
14 4 (0.80%) TypeScript
15 3 (0.60%) GLSL
Qualifications
1 72 (14.46%) Degree
2 3 (0.60%) APMP
2 3 (0.60%) Cisco Certification
2 3 (0.60%) PhD
3 2 (0.40%) AWS Certification
3 2 (0.40%) CCNP
3 2 (0.40%) Computer Science Degree
3 2 (0.40%) Numerate Degree
4 1 (0.20%) (ISC)2 CCSP
4 1 (0.20%) CCNA
4 1 (0.20%) CEH
4 1 (0.20%) CISSP
4 1 (0.20%) DBS Check
4 1 (0.20%) GSEC
4 1 (0.20%) MCITP
4 1 (0.20%) MCP
4 1 (0.20%) Microsoft Certification
4 1 (0.20%) PRINCE2 Certification
4 1 (0.20%) Security Cleared
Quality Assurance & Compliance
1 43 (8.63%) QA
2 9 (1.81%) GDPR
2 9 (1.81%) SLA
3 6 (1.20%) ISO/IEC 27001
3 6 (1.20%) PCI DSS
4 3 (0.60%) PSD2
5 2 (0.40%) COSHH
6 1 (0.20%) Actionable Recommendations
6 1 (0.20%) Data Quality
System Software
1 35 (7.03%) Docker
2 18 (3.61%) Active Directory
3 12 (2.41%) VMware Infrastructure
4 6 (1.20%) Terminal Services
5 4 (0.80%) VMware ESXi
5 4 (0.80%) vSphere
6 2 (0.40%) Firmware
7 1 (0.20%) Hyper-V
7 1 (0.20%) VirtualBox
Systems Management
1 30 (6.02%) Kubernetes
2 17 (3.41%) Puppet
3 11 (2.21%) Ansible
4 9 (1.81%) Terraform
5 6 (1.20%) Grafana
5 6 (1.20%) Kibana
6 5 (1.00%) Packer
7 4 (0.80%) Istio
7 4 (0.80%) Systems Management Server (SMS)
8 3 (0.60%) Opscode Chef
9 2 (0.40%) Failover Clustering
9 2 (0.40%) Rancher
10 1 (0.20%) cPanel
10 1 (0.20%) Nagios
10 1 (0.20%) Salt
Vendors
1 107 (21.49%) SAP
2 54 (10.84%) Google
3 35 (7.03%) Adobe
4 20 (4.02%) Microsoft
4 20 (4.02%) Oracle
5 12 (2.41%) Facebook
5 12 (2.41%) IBM
5 12 (2.41%) VMware
6 11 (2.21%) Cognos
6 11 (2.21%) Twitter
7 9 (1.81%) Apple
7 9 (1.81%) Cisco
8 8 (1.61%) Teradata
9 7 (1.41%) Salesforce.com
10 6 (1.20%) Citrix
10 6 (1.20%) Ivanti
11 5 (1.00%) ATG
11 5 (1.00%) hybris
11 5 (1.00%) Sitecore
12 4 (0.80%) MapR