Period
to 21 October 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 October 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
21 Oct 2018
Same period 2017 Same period 2016
Rank 66 55 60
Rank change year-on-year -11 +5 -13
Permanent jobs citing Marketing 512 646 516
As % of all permanent IT jobs advertised in the North West 4.38% 5.07% 4.24%
As % of the General category 11.29% 12.10% 11.33%
Number of salaries quoted 414 527 456
North West median annual salary £44,000 £37,500 £37,500
Median salary % change year-on-year +17.33% - +7.14%
10th Percentile £26,975 £23,650 £22,500
90th Percentile £72,125 £69,500 £61,875
England median annual salary £50,000 £46,500 £45,000
% change year-on-year +7.53% +3.33% +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 4,533 5,338 4,555
As % of all permanent IT jobs advertised in the North West 38.78% 41.86% 37.39%
Number of salaries quoted 3,347 3,869 3,718
North West median annual salary £45,000 £42,500 £40,000
Median salary % change year-on-year +5.88% +6.25% -
10th Percentile £25,000 £26,250 £24,750
90th Percentile £68,750 £66,250 £64,290
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +3.00%

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 21 October 2018.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 21 October 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +1 383 £45,000 +13.21% 85
Cheshire -3 73 £37,500 +19.05% 19
Merseyside -6 30 £32,500 +5.69% 6
Lancashire -32 18 £36,250 +11.54% 12
Marketing
England

For the 6 months to 21 October 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Marketing.

1 180 (35.16%) Digital Marketing
2 179 (34.96%) Agile Software Development
3 150 (29.30%) Finance
4 113 (22.07%) SAP
5 105 (20.51%) HTML
6 98 (19.14%) Business Intelligence
7 94 (18.36%) Telecoms
8 88 (17.19%) JavaScript
9 86 (16.80%) Manufacturing
10 80 (15.63%) Analytical Skills
11 79 (15.43%) Retail
12 77 (15.04%) Programme Management
12 77 (15.04%) Problem-Solving
13 75 (14.65%) SQL
13 75 (14.65%) CSS
14 74 (14.45%) Electronics
15 70 (13.67%) E-Commerce
16 67 (13.09%) Software Engineering
16 67 (13.09%) Analytics
17 66 (12.89%) Degree
18 65 (12.70%) .NET
19 64 (12.50%) User Experience
20 63 (12.30%) C#
21 62 (12.11%) Google
22 61 (11.91%) Test Automation
23 57 (11.13%) AngularJS
24 55 (10.74%) SaaS
25 54 (10.55%) SQL Server
26 53 (10.35%) ASP.NET
26 53 (10.35%) MVC

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 34 (6.64%) CMS
2 18 (3.52%) Alfresco
3 16 (3.13%) Apache Solr
3 16 (3.13%) Apache Spark
4 14 (2.73%) WordPress
5 13 (2.54%) IIS
6 12 (2.34%) Sitecore CMS
7 9 (1.76%) SAS
8 7 (1.37%) Sitefinity
9 5 (0.98%) SharePoint
10 4 (0.78%) Drupal
11 2 (0.39%) Perch
11 2 (0.39%) Skype for Business
12 1 (0.20%) Confluence
12 1 (0.20%) Content Management Server
12 1 (0.20%) DNN
12 1 (0.20%) Elasticsearch
12 1 (0.20%) EPiServer
12 1 (0.20%) nginx
12 1 (0.20%) Umbraco
Applications
1 23 (4.49%) Microsoft Excel
2 19 (3.71%) Photoshop
3 16 (3.13%) Microsoft Office
4 12 (2.34%) Adobe Illustrator
5 10 (1.95%) InDesign
5 10 (1.95%) Spreadsheet
6 9 (1.76%) Microsoft PowerPoint
7 4 (0.78%) Adobe After Effects
8 3 (0.59%) Adobe Creative Suite
8 3 (0.59%) Adobe Premiere
8 3 (0.59%) MS Visio
9 2 (0.39%) SPSS
10 1 (0.20%) Acrobat
Business Applications
1 11 (2.15%) Magento
1 11 (2.15%) SAP Hybris
2 6 (1.17%) Cognos Business Intelligence
3 4 (0.78%) Dynamics AX
3 4 (0.78%) Dynamics CRM
4 3 (0.59%) Epicor Tropos
4 3 (0.59%) FastStats
5 2 (0.39%) Adobe Campaign
5 2 (0.39%) SAP ERP
6 1 (0.20%) Elite 3E
6 1 (0.20%) NetSuite
6 1 (0.20%) Shopify
6 1 (0.20%) WebTrends
Cloud Services
1 55 (10.74%) SaaS
2 47 (9.18%) Amazon AWS
3 29 (5.66%) Microsoft Azure
4 26 (5.08%) Google Cloud Platform
5 24 (4.69%) Google Analytics
6 19 (3.71%) AWS CloudFormation
7 9 (1.76%) AdWords
8 6 (1.17%) Office 365
9 5 (0.98%) Google Tag Manager
9 5 (0.98%) IaaS
9 5 (0.98%) PaaS
10 4 (0.78%) Dynamics 365
10 4 (0.78%) Force.com
11 3 (0.59%) GitHub
11 3 (0.59%) Yarn
12 2 (0.39%) Adobe Analytics
12 2 (0.39%) Asana
13 1 (0.20%) Amazon SQS
13 1 (0.20%) Responsys
13 1 (0.20%) Route 53
Communications & Networking
1 15 (2.93%) Ethernet
2 11 (2.15%) Internet
3 8 (1.56%) SAN
4 6 (1.17%) SMS
4 6 (1.17%) VoIP
5 5 (0.98%) TCP/IP
6 2 (0.39%) DNS
6 2 (0.39%) Skype
6 2 (0.39%) SSH
6 2 (0.39%) WAN
6 2 (0.39%) Wireless
7 1 (0.20%) Bluetooth
7 1 (0.20%) Broadband
7 1 (0.20%) Cisco IOS
7 1 (0.20%) DHCP
7 1 (0.20%) LAN
7 1 (0.20%) NAS
7 1 (0.20%) Network Security
7 1 (0.20%) VLAN
7 1 (0.20%) WLAN
Database & Business Intelligence
1 54 (10.55%) SQL Server
2 32 (6.25%) Big Data
2 32 (6.25%) NoSQL
3 30 (5.86%) Hadoop
4 26 (5.08%) Data Warehouse
5 19 (3.71%) Apache Cassandra
6 16 (3.13%) MySQL
7 10 (1.95%) Relational Database
8 8 (1.56%) Couchbase
8 8 (1.56%) SQL Server Integration Services
9 7 (1.37%) SQL Server Reporting Services
10 6 (1.17%) PostgreSQL
10 6 (1.17%) SQL Server 2016
11 5 (0.98%) DB2
12 4 (0.78%) Apache Hive
12 4 (0.78%) Data Lake
12 4 (0.78%) HBase
12 4 (0.78%) Power BI
12 4 (0.78%) SQL Server 2008
13 3 (0.59%) SQL Server 2012
Development Applications
1 25 (4.88%) Git (software)
2 23 (4.49%) JIRA
2 23 (4.49%) Selenium
3 19 (3.71%) gulp
4 16 (3.13%) TeamCity
5 12 (2.34%) Jenkins
5 12 (2.34%) SpecFlow
6 10 (1.95%) Cucumber
6 10 (1.95%) Visual Studio
7 9 (1.76%) Subversion
8 8 (1.56%) Grunt
9 7 (1.37%) JMeter
10 6 (1.17%) Team Foundation Server
11 5 (0.98%) SoapUI
12 4 (0.78%) Hudson
12 4 (0.78%) LoadRunner
12 4 (0.78%) Redmine
12 4 (0.78%) Serilog
12 4 (0.78%) WATIR
12 4 (0.78%) WebDriver
General
1 150 (29.30%) Finance
2 94 (18.36%) Telecoms
3 86 (16.80%) Manufacturing
4 79 (15.43%) Retail
5 74 (14.45%) Electronics
6 38 (7.42%) Advertising
7 16 (3.13%) Banking
8 11 (2.15%) Law
9 10 (1.95%) Automotive
10 8 (1.56%) Investment Banking
11 7 (1.37%) Legal
12 6 (1.17%) Multimedia
12 6 (1.17%) Publishing
13 2 (0.39%) Games
13 2 (0.39%) Pharmaceutical
14 1 (0.20%) Aerospace
14 1 (0.20%) Back Office
14 1 (0.20%) Brand Awareness
14 1 (0.20%) Music Industry
Job Titles
1 104 (20.31%) Developer
2 78 (15.23%) Analyst
3 46 (8.98%) .NET Developer
4 35 (6.84%) Product Manager
5 22 (4.30%) Designer
5 22 (4.30%) Sales Executive
6 20 (3.91%) Business Analyst
7 19 (3.71%) Software Developer
8 18 (3.52%) Web Developer
9 17 (3.32%) Digital Executive
9 17 (3.32%) Software Engineer
10 16 (3.13%) C# .NET Developer
10 16 (3.13%) C# Developer
10 16 (3.13%) Delivery Manager
10 16 (3.13%) IT Analyst
10 16 (3.13%) Project Analyst
11 15 (2.93%) Telecoms Manager
11 15 (2.93%) Telecoms Product Manager
12 14 (2.73%) PHP Developer
12 14 (2.73%) Technical Manager
Libraries, Frameworks & Software Standards
1 105 (20.51%) HTML
2 75 (14.65%) CSS
3 65 (12.70%) .NET
4 57 (11.13%) AngularJS
5 53 (10.35%) ASP.NET
6 38 (7.42%) ASP.NET MVC
7 31 (6.05%) .NET Core
7 31 (6.05%) ASP.NET Web API
7 31 (6.05%) HTML5
8 26 (5.08%) React
9 23 (4.49%) XML
10 18 (3.52%) jQuery
10 18 (3.52%) Web Services
11 16 (3.13%) .NET Framework
11 16 (3.13%) Twitter Bootstrap
12 15 (2.93%) Entity Framework
12 15 (2.93%) JAX-RS
12 15 (2.93%) Sass
13 14 (2.73%) REST
14 13 (2.54%) CSS3
Miscellaneous
1 80 (15.63%) Analytical Skills
2 64 (12.50%) User Experience
3 28 (5.47%) Social Media
4 21 (4.10%) Self-Motivation
5 20 (3.91%) Mobile App
6 18 (3.52%) Blog
7 15 (2.93%) Cloud Native
8 14 (2.73%) Virtual Team
9 11 (2.15%) Greenfield Project
10 7 (1.37%) Acoustics
10 7 (1.37%) Algorithms
10 7 (1.37%) Graphic Design
10 7 (1.37%) Management Information System
11 6 (1.17%) Computer Science
11 6 (1.17%) Driving Licence
11 6 (1.17%) Marketing Technology
12 5 (0.98%) Digital Media
12 5 (0.98%) Enterprise Software
13 4 (0.78%) Photography
13 4 (0.78%) Social Network
Operating Systems
1 41 (8.01%) Linux
2 22 (4.30%) Windows
3 7 (1.37%) Android
3 7 (1.37%) Apple iOS
3 7 (1.37%) Mac OS X
4 6 (1.17%) Windows Server 2012
5 4 (0.78%) Unix
5 4 (0.78%) Windows 10
5 4 (0.78%) Windows 7
5 4 (0.78%) Windows Server 2008
6 3 (0.59%) Mac OS
6 3 (0.59%) Windows Server
7 2 (0.39%) Embedded Linux
8 1 (0.20%) CentOS
8 1 (0.20%) Red Hat Enterprise Linux
Processes & Methodologies
1 180 (35.16%) Digital Marketing
2 179 (34.96%) Agile Software Development
3 98 (19.14%) Business Intelligence
4 77 (15.04%) Problem-Solving
4 77 (15.04%) Programme Management
5 70 (13.67%) E-Commerce
6 67 (13.09%) Analytics
6 67 (13.09%) Software Engineering
7 61 (11.91%) Test Automation
8 53 (10.35%) MVC
9 51 (9.96%) Project Management
10 46 (8.98%) CRM
10 46 (8.98%) Scrum
11 43 (8.40%) DevOps
12 42 (8.20%) Continuous Integration
13 38 (7.42%) Open Source
13 38 (7.42%) TDD
14 36 (7.03%) B2B
15 35 (6.84%) Decision-Making
16 34 (6.64%) Mentoring
Programming Languages
1 88 (17.19%) JavaScript
2 75 (14.65%) SQL
3 63 (12.30%) C#
4 43 (8.40%) Python
5 40 (7.81%) Java
6 25 (4.88%) PHP
7 19 (3.71%) T-SQL
8 16 (3.13%) Go
9 13 (2.54%) R
10 12 (2.34%) C++
11 11 (2.15%) PowerShell
11 11 (2.15%) Ruby
12 6 (1.17%) MATLAB
12 6 (1.17%) Objective-C
13 5 (0.98%) Apple Swift
13 5 (0.98%) Scala
14 4 (0.78%) Bash Shell
14 4 (0.78%) C
14 4 (0.78%) VBA
15 3 (0.59%) VB.NET
Qualifications
1 66 (12.89%) Degree
2 5 (0.98%) APMP
2 5 (0.98%) DBS Check
3 4 (0.78%) PhD
4 3 (0.59%) Computer Science Degree
4 3 (0.59%) Master's Degree
4 3 (0.59%) Numerate Degree
5 2 (0.39%) AWS Certification
5 2 (0.39%) CCNP
5 2 (0.39%) Cisco Certification
6 1 (0.20%) CCNA
6 1 (0.20%) MCITP
6 1 (0.20%) MCP
6 1 (0.20%) Microsoft Certification
6 1 (0.20%) PRINCE2 Certification
6 1 (0.20%) Security Cleared
Quality Assurance & Compliance
1 44 (8.59%) QA
2 14 (2.73%) GDPR
3 7 (1.37%) SLA
4 6 (1.17%) ISO/IEC 27001
4 6 (1.17%) PCI DSS
5 5 (0.98%) PSD2
6 2 (0.39%) PMO
7 1 (0.20%) Actionable Recommendations
7 1 (0.20%) COSHH
7 1 (0.20%) Data Quality
System Software
1 44 (8.59%) Docker
2 14 (2.73%) Active Directory
3 12 (2.34%) VMware Infrastructure
4 7 (1.37%) Terminal Services
5 4 (0.78%) VMware ESXi
5 4 (0.78%) vSphere
Systems Management
1 39 (7.62%) Kubernetes
2 19 (3.71%) Puppet
3 16 (3.13%) Ansible
4 12 (2.34%) Terraform
5 7 (1.37%) Packer
6 4 (0.78%) Grafana
6 4 (0.78%) Istio
6 4 (0.78%) Kibana
6 4 (0.78%) Opscode Chef
6 4 (0.78%) Systems Management Server (SMS)
7 3 (0.59%) Nagios
8 2 (0.39%) Consul
8 2 (0.39%) Docker Swarm
8 2 (0.39%) Failover Clustering
8 2 (0.39%) Rancher
9 1 (0.20%) cPanel
9 1 (0.20%) Salt
Vendors
1 113 (22.07%) SAP
2 62 (12.11%) Google
3 36 (7.03%) Adobe
4 22 (4.30%) Microsoft
5 20 (3.91%) Oracle
6 13 (2.54%) Facebook
6 13 (2.54%) VMware
7 12 (2.34%) Sitecore
8 11 (2.15%) ATG
8 11 (2.15%) Cognos
8 11 (2.15%) hybris
8 11 (2.15%) Twitter
9 10 (1.95%) Cisco
9 10 (1.95%) Teradata
10 9 (1.76%) Salesforce.com
11 8 (1.56%) Apple
11 8 (1.56%) IBM
12 7 (1.37%) Citrix
13 6 (1.17%) Ivanti
14 4 (0.78%) Hortonworks