Period
to 20 June 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 June 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
20 Jun 2018
Same period 2017 Same period 2016
Rank 75 51 66
Rank change year-on-year -24 +15 -28
Permanent jobs citing Marketing 485 678 448
As % of all permanent IT jobs advertised in the North West 3.95% 5.29% 3.97%
As % of the General category 9.86% 13.93% 9.64%
Number of salaries quoted 411 600 392
North West median annual salary £40,000 £37,500 £37,500
Median salary % change year-on-year +6.67% - +7.14%
10th Percentile £27,750 £22,500 £22,500
90th Percentile £72,500 £75,000 £62,000
England median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 4,918 4,866 4,647
As % of all permanent IT jobs advertised in the North West 40.03% 37.97% 41.14%
Number of salaries quoted 3,748 3,703 3,740
North West median annual salary £45,000 £41,500 £40,000
Median salary % change year-on-year +8.43% +3.75% -
10th Percentile £26,000 £25,000 £23,750
90th Percentile £67,500 £65,000 £63,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - -

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 20 June 2018.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 20 June 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -17 333 £40,250 +1.90% 89
Cheshire -17 83 £35,000 - 24
Lancashire -23 37 £35,000 +29.63% 8
Merseyside -15 20 £52,500 +72.13% 5
Cumbria - 4 £25,000 - 2
Marketing
England

For the 6 months to 20 June 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Marketing.

1 173 (35.67%) Agile Software Development
2 146 (30.10%) Finance
3 132 (27.22%) JavaScript
4 123 (25.36%) Digital Marketing
5 121 (24.95%) HTML
6 104 (21.44%) Analytical Skills
7 103 (21.24%) Business Intelligence
8 97 (20.00%) CSS
9 88 (18.14%) C#
10 86 (17.73%) SQL
10 86 (17.73%) SAP
10 86 (17.73%) Telecoms
11 83 (17.11%) .NET
12 82 (16.91%) Problem-Solving
13 80 (16.49%) User Experience
14 75 (15.46%) Software Engineering
15 74 (15.26%) Manufacturing
16 71 (14.64%) Retail
17 70 (14.43%) Programme Management
18 68 (14.02%) PHP
18 68 (14.02%) Electronics
19 65 (13.40%) Python
20 62 (12.78%) Scrum
20 62 (12.78%) Continuous Integration
21 61 (12.58%) SQL Server
22 59 (12.16%) jQuery
22 59 (12.16%) Google
23 57 (11.75%) Web Development
23 57 (11.75%) AngularJS
23 57 (11.75%) Analytics

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 38 (7.84%) CMS
2 23 (4.74%) Apache Spark
3 14 (2.89%) WordPress
4 13 (2.68%) Alfresco
4 13 (2.68%) Sitecore CMS
5 11 (2.27%) IIS
6 5 (1.03%) nginx
6 5 (1.03%) SAS
6 5 (1.03%) SharePoint
6 5 (1.03%) Tomcat
7 4 (0.82%) Sitefinity
7 4 (0.82%) Skype for Business
8 2 (0.41%) Confluence
8 2 (0.41%) Content Management Server
8 2 (0.41%) DNN
8 2 (0.41%) EPiServer
8 2 (0.41%) Umbraco
9 1 (0.21%) Apache
9 1 (0.21%) IBM Domino
9 1 (0.21%) MS Exchange
Applications
1 28 (5.77%) Photoshop
2 26 (5.36%) Microsoft Excel
3 16 (3.30%) Microsoft Office
4 6 (1.24%) Adobe Creative Suite
4 6 (1.24%) Microsoft PowerPoint
5 5 (1.03%) Adobe Illustrator
5 5 (1.03%) InDesign
5 5 (1.03%) OmniGraffle
6 3 (0.62%) Adobe After Effects
6 3 (0.62%) GIMP
6 3 (0.62%) SPSS
7 2 (0.41%) Adobe Premiere
7 2 (0.41%) MS Visio
Business Applications
1 15 (3.09%) Magento
2 9 (1.86%) Dynamics AX
2 9 (1.86%) SAP Hybris
3 4 (0.82%) Dynamics CRM
3 4 (0.82%) FastStats
4 3 (0.62%) BASE24
4 3 (0.62%) Cognos Business Intelligence
5 2 (0.41%) Shopify
6 1 (0.21%) Adobe Campaign
6 1 (0.21%) Dynamics NAV
6 1 (0.21%) Eloqua
6 1 (0.21%) NetSuite
6 1 (0.21%) Salesforce.com CRM
6 1 (0.21%) SAP CRM
6 1 (0.21%) SAP ERP
6 1 (0.21%) SAP InfiniteInsight
Cloud Services
1 46 (9.48%) SaaS
2 37 (7.63%) Amazon AWS
3 27 (5.57%) Google Cloud Platform
4 25 (5.15%) Microsoft Azure
5 18 (3.71%) Google Analytics
6 10 (2.06%) IaaS
7 9 (1.86%) Dynamics 365
8 7 (1.44%) Google Tag Manager
9 6 (1.24%) Office 365
9 6 (1.24%) PaaS
10 4 (0.82%) Force.com
10 4 (0.82%) GitHub
11 3 (0.62%) AdWords
12 2 (0.41%) Adobe Analytics
12 2 (0.41%) Adobe Creative Cloud
12 2 (0.41%) Basecamp
12 2 (0.41%) CheetahMail
12 2 (0.41%) Heroku
12 2 (0.41%) Pure360
12 2 (0.41%) Trello
Communications & Networking
1 10 (2.06%) Ethernet
2 8 (1.65%) Firewall
3 7 (1.44%) SAN
3 7 (1.44%) SMS
3 7 (1.44%) VPN
4 6 (1.24%) VoIP
5 5 (1.03%) Internet
6 3 (0.62%) ATM
6 3 (0.62%) Broadband
6 3 (0.62%) Skype
7 2 (0.41%) Intranet
7 2 (0.41%) Network Security
8 1 (0.21%) 4G
8 1 (0.21%) Cisco ASA
8 1 (0.21%) DSL
8 1 (0.21%) WAN
8 1 (0.21%) Wi-Fi
Database & Business Intelligence
1 61 (12.58%) SQL Server
2 49 (10.10%) Big Data
3 36 (7.42%) MySQL
4 26 (5.36%) SQL Server 2016
5 24 (4.95%) Hadoop
6 16 (3.30%) Data Warehouse
7 13 (2.68%) MongoDB
8 11 (2.27%) SQL Server Reporting Services
9 9 (1.86%) Relational Database
10 8 (1.65%) Power BI
11 6 (1.24%) PostgreSQL
12 5 (1.03%) Amazon Redshift
12 5 (1.03%) SQL Server Integration Services
13 4 (0.82%) Couchbase
14 3 (0.62%) NoSQL
14 3 (0.62%) Redis
14 3 (0.62%) SQL Server 2012
15 2 (0.41%) QlikView
15 2 (0.41%) SQL Server 2008
16 1 (0.21%) SQL Server Analysis Services
Development Applications
1 41 (8.45%) Git (software)
2 19 (3.92%) Visual Studio
3 18 (3.71%) Jenkins
4 17 (3.51%) JIRA
4 17 (3.51%) TeamCity
5 15 (3.09%) Cucumber
6 11 (2.27%) gulp
7 9 (1.86%) JUnit
7 9 (1.86%) webpack
8 8 (1.65%) SQL Server Management Studio (SSMS)
9 7 (1.44%) Axure RP
9 7 (1.44%) Selenium
10 6 (1.24%) SpecFlow
10 6 (1.24%) Subversion
10 6 (1.24%) Team Foundation Server
11 5 (1.03%) GitLab
11 5 (1.03%) Gradle
11 5 (1.03%) Hudson
11 5 (1.03%) Liquibase
11 5 (1.03%) Vagrant
General
1 146 (30.10%) Finance
2 86 (17.73%) Telecoms
3 74 (15.26%) Manufacturing
4 71 (14.64%) Retail
5 68 (14.02%) Electronics
6 39 (8.04%) Advertising
7 11 (2.27%) Games
8 10 (2.06%) Banking
9 5 (1.03%) Automotive
9 5 (1.03%) Billing
9 5 (1.03%) Brand Awareness
9 5 (1.03%) Investment Banking
9 5 (1.03%) Law
9 5 (1.03%) Legal
10 3 (0.62%) Publishing
11 2 (0.41%) Multimedia
11 2 (0.41%) Pharmaceutical
12 1 (0.21%) Aerospace
12 1 (0.21%) Front Office
Job Titles
1 134 (27.63%) Developer
2 70 (14.43%) Analyst
3 39 (8.04%) .NET Developer
4 37 (7.63%) PHP Developer
5 35 (7.22%) Designer
6 31 (6.39%) Product Manager
6 31 (6.39%) Web Developer
7 26 (5.36%) JavaScript Developer
8 21 (4.33%) Project Manager
8 21 (4.33%) UX Designer
9 20 (4.12%) Front End Developer (Client-Side Developer)
10 19 (3.92%) Architect
11 18 (3.71%) Engineering Manager
11 18 (3.71%) Software Engineering Manager
12 17 (3.51%) Junior
13 16 (3.30%) C# .NET Developer
13 16 (3.30%) C# Developer
14 15 (3.09%) HTML Developer
15 14 (2.89%) Test Analyst
15 14 (2.89%) Web Designer
Libraries, Frameworks & Software Standards
1 121 (24.95%) HTML
2 97 (20.00%) CSS
3 83 (17.11%) .NET
4 59 (12.16%) jQuery
5 57 (11.75%) AngularJS
6 54 (11.13%) ASP.NET
7 50 (10.31%) React
8 31 (6.39%) ASP.NET MVC
8 31 (6.39%) ASP.NET Web API
8 31 (6.39%) HTML5
9 27 (5.57%) RESTful
10 24 (4.95%) Node.js
10 24 (4.95%) Sass
11 23 (4.74%) CSS3
12 19 (3.92%) ASP.NET MVC 5
12 19 (3.92%) Web Services
13 18 (3.71%) Ajax
13 18 (3.71%) Laravel
13 18 (3.71%) REST
13 18 (3.71%) Twitter Bootstrap
Miscellaneous
1 104 (21.44%) Analytical Skills
2 80 (16.49%) User Experience
3 17 (3.51%) Social Media
3 17 (3.51%) Virtual Team
4 16 (3.30%) Mobile App
4 16 (3.30%) Self-Motivation
5 15 (3.09%) Greenfield Project
6 12 (2.47%) Enterprise Software
7 9 (1.86%) Graphic Design
7 9 (1.86%) Tandem
8 7 (1.44%) Computer Science
9 6 (1.24%) Fintech
9 6 (1.24%) Marketing Technology
10 5 (1.03%) Blog
11 4 (0.82%) Data Centre
11 4 (0.82%) Driving Licence
11 4 (0.82%) Management Information System
12 3 (0.62%) Algorithms
12 3 (0.62%) Data Structures
12 3 (0.62%) Digital Media
Operating Systems
1 47 (9.69%) Linux
2 29 (5.98%) Windows
3 10 (2.06%) Android
4 9 (1.86%) Apple iOS
5 8 (1.65%) Mac OS X
6 7 (1.44%) CentOS
6 7 (1.44%) Unix
7 6 (1.24%) Debian
8 3 (0.62%) Windows Server
8 3 (0.62%) Windows Server 2012
9 1 (0.21%) Red Hat Enterprise Linux
9 1 (0.21%) Windows 7
9 1 (0.21%) Windows Server 2008
Processes & Methodologies
1 173 (35.67%) Agile Software Development
2 123 (25.36%) Digital Marketing
3 103 (21.24%) Business Intelligence
4 82 (16.91%) Problem-Solving
5 75 (15.46%) Software Engineering
6 70 (14.43%) Programme Management
7 62 (12.78%) Continuous Integration
7 62 (12.78%) Scrum
8 57 (11.75%) Analytics
8 57 (11.75%) Web Development
9 52 (10.72%) DevOps
10 51 (10.52%) E-Commerce
11 50 (10.31%) MVC
12 43 (8.87%) TDD
13 39 (8.04%) BDD
13 39 (8.04%) SEO
14 38 (7.84%) Machine Learning
15 35 (7.22%) Project Management
16 33 (6.80%) CRM
17 30 (6.19%) Business Development
Programming Languages
1 132 (27.22%) JavaScript
2 88 (18.14%) C#
3 86 (17.73%) SQL
4 68 (14.02%) PHP
5 65 (13.40%) Python
6 49 (10.10%) Java
7 20 (4.12%) C++
7 20 (4.12%) Go
7 20 (4.12%) T-SQL
8 15 (3.09%) R
9 14 (2.89%) Ruby
10 8 (1.65%) C
11 5 (1.03%) MATLAB
12 4 (0.82%) Apex Code
12 4 (0.82%) VBA
13 3 (0.62%) Bash Shell
13 3 (0.62%) COBOL
13 3 (0.62%) Perl
13 3 (0.62%) PL/SQL
13 3 (0.62%) Scala
Qualifications
1 40 (8.25%) Degree
2 7 (1.44%) Security Cleared
3 5 (1.03%) Microsoft Certification
4 4 (0.82%) DBS Check
4 4 (0.82%) Master's Degree
5 3 (0.62%) APMP
5 3 (0.62%) CCNP
5 3 (0.62%) Cisco Certification
5 3 (0.62%) ISTQB
5 3 (0.62%) ISTQB Foundation Certification
5 3 (0.62%) PhD
6 2 (0.41%) Computer Science Degree
6 2 (0.41%) PMI Certification
7 1 (0.21%) CCDP
7 1 (0.21%) CCNA
7 1 (0.21%) CESG Certified Professional
7 1 (0.21%) CISSP
7 1 (0.21%) Numerate Degree
7 1 (0.21%) PRINCE2 Certification
7 1 (0.21%) SANS
Quality Assurance & Compliance
1 42 (8.66%) QA
2 14 (2.89%) GCP
3 9 (1.86%) GDPR
4 8 (1.65%) ISO/IEC 27001
4 8 (1.65%) PMO
5 6 (1.24%) PCI DSS
6 3 (0.62%) PSD2
7 2 (0.41%) ISO 22301
7 2 (0.41%) SLA
8 1 (0.21%) Data Quality
System Software
1 51 (10.52%) Docker
2 20 (4.12%) Active Directory
3 13 (2.68%) VMware Infrastructure
4 7 (1.44%) Terminal Services
5 6 (1.24%) Hyper-V
6 3 (0.62%) LXC
7 1 (0.21%) Firmware
Systems Management
1 47 (9.69%) Kubernetes
2 30 (6.19%) Ansible
3 11 (2.27%) Opscode Chef
3 11 (2.27%) Puppet
4 9 (1.86%) Terraform
5 5 (1.03%) Consul
5 5 (1.03%) Docker Swarm
5 5 (1.03%) Nagios
5 5 (1.03%) Packer
6 3 (0.62%) Systems Management Server (SMS)
7 2 (0.41%) Marathon
7 2 (0.41%) Mesos
7 2 (0.41%) rkt
8 1 (0.21%) Single Sign-On
Vendors
1 86 (17.73%) SAP
2 59 (12.16%) Google
3 46 (9.48%) Microsoft
4 26 (5.36%) Salesforce.com
5 25 (5.15%) Facebook
6 23 (4.74%) Adobe
7 15 (3.09%) Twitter
7 15 (3.09%) VMware
8 14 (2.89%) Oracle
9 13 (2.68%) Sitecore
10 11 (2.27%) hybris
11 9 (1.86%) ATG
11 9 (1.86%) Cisco
12 8 (1.65%) Zend
13 7 (1.44%) Apple
13 7 (1.44%) Citrix
13 7 (1.44%) Cognos
14 6 (1.24%) Ivanti
14 6 (1.24%) Tableau
15 5 (1.03%) Marketo