Period
to 19 January 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 January 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
19 Jan 2020
Same period 2019 Same period 2018
Rank 86 65 71
Rank change year-on-year -21 +6 -14
Permanent jobs citing Marketing 280 457 537
As % of all permanent IT jobs advertised in the North West 3.21% 4.33% 4.22%
As % of the General category 9.12% 10.68% 9.56%
Number of salaries quoted 248 400 447
North West median annual salary £45,000 £45,000 £37,500
Median salary % change year-on-year - +20.00% -
10th Percentile £23,500 £26,250 £26,000
90th Percentile £65,000 £76,250 £66,750
England median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 3,070 4,280 5,618
As % of all permanent IT jobs advertised in the North West 35.16% 40.57% 44.18%
Number of salaries quoted 2,280 3,271 4,125
North West median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £26,250 £27,500
90th Percentile £72,312 £71,560 £67,500
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 19 January 2020.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 19 January 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -40 161 £47,500 - 80
Cheshire +44 77 £32,500 -12.16% 15
Merseyside +4 22 £55,000 +69.23% 11
Lancashire -3 14 £40,000 +17.65% 7
Cumbria - 6 £43,750 - 1
Marketing
England

For the 6 months to 19 January 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Marketing.

1 53 (18.93%) SQL
2 51 (18.21%) Business Intelligence
2 51 (18.21%) Degree
3 48 (17.14%) Finance
4 47 (16.79%) .NET
5 46 (16.43%) PHP
6 44 (15.71%) C#
7 41 (14.64%) Digital Marketing
8 40 (14.29%) Analytical Skills
8 40 (14.29%) Retail
9 37 (13.21%) SQL Server
10 36 (12.86%) HTML
11 34 (12.14%) Agile Software Development
11 34 (12.14%) Presales
11 34 (12.14%) Analytics
11 34 (12.14%) Azure
12 33 (11.79%) JavaScript
12 33 (11.79%) CSS
12 33 (11.79%) CRM
13 32 (11.43%) MySQL
14 29 (10.36%) Linux
14 29 (10.36%) User Experience
14 29 (10.36%) Problem-Solving
15 27 (9.64%) Public Sector
15 27 (9.64%) Microsoft
16 25 (8.93%) Adobe
16 25 (8.93%) Microsoft Excel
17 23 (8.21%) Project Management
17 23 (8.21%) MVC
17 23 (8.21%) SDLC

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (8.21%) WordPress
2 21 (7.50%) CMS
3 13 (4.64%) SharePoint
4 9 (3.21%) Alfresco
5 6 (2.14%) Apache Spark
5 6 (2.14%) Kentico
6 3 (1.07%) SAS
7 2 (0.71%) Adobe Experience Manager
7 2 (0.71%) Commerce Server
7 2 (0.71%) Drupal
7 2 (0.71%) IIS
7 2 (0.71%) Skype for Business
7 2 (0.71%) WebSphere
8 1 (0.36%) Apache
8 1 (0.36%) BizTalk Server
8 1 (0.36%) IBM Domino
8 1 (0.36%) Umbraco
Applications
1 25 (8.93%) Microsoft Excel
2 22 (7.86%) Microsoft PowerPoint
3 18 (6.43%) Microsoft Office
4 12 (4.29%) Adobe Creative Suite
5 4 (1.43%) Photoshop
5 4 (1.43%) Sketch
6 3 (1.07%) Adobe XD
7 2 (0.71%) Adobe Illustrator
7 2 (0.71%) Microsoft Project
7 2 (0.71%) MS Visio
8 1 (0.36%) Acrobat
8 1 (0.36%) InDesign
8 1 (0.36%) SPSS
Business Applications
1 9 (3.21%) Cognos Business Intelligence
1 9 (3.21%) Payment Gateway
2 8 (2.86%) Magento
3 5 (1.79%) Adobe Campaign
3 5 (1.79%) Dynamics CRM
4 4 (1.43%) Dynamics NAV
5 3 (1.07%) WebTrends
6 2 (0.71%) Sparx Enterprise Architect
7 1 (0.36%) FastStats
7 1 (0.36%) Shopify
7 1 (0.36%) Unica
Cloud Services
1 34 (12.14%) Azure
2 23 (8.21%) SaaS
3 18 (6.43%) GCP
4 17 (6.07%) AWS
5 15 (5.36%) Cloud Computing
6 14 (5.00%) GitHub
7 12 (4.29%) Google Analytics
8 10 (3.57%) Office 365
9 7 (2.50%) Adobe Analytics
9 7 (2.50%) Power Platform
10 6 (2.14%) Asana
11 5 (1.79%) AdWords
12 4 (1.43%) IaaS
13 3 (1.07%) CloudFront
13 3 (1.07%) Dynamics 365
14 2 (0.71%) PaaS
14 2 (0.71%) Serverless
15 1 (0.36%) Azure Active Directory
15 1 (0.36%) Azure ExpressRoute
15 1 (0.36%) Mimecast
Communications & Networking
1 9 (3.21%) Internet
2 6 (2.14%) SMS
3 4 (1.43%) HTTP
4 3 (1.07%) Firewall
5 2 (0.71%) Skype
5 2 (0.71%) VLAN
5 2 (0.71%) Wi-Fi
6 1 (0.36%) LAN
6 1 (0.36%) Remote Desktop
6 1 (0.36%) WAN
Database & Business Intelligence
1 37 (13.21%) SQL Server
2 32 (11.43%) MySQL
3 21 (7.50%) Data Warehouse
4 16 (5.71%) Azure SQL Database
4 16 (5.71%) BigQuery
5 15 (5.36%) Amazon Redshift
5 15 (5.36%) Azure SQL Data Warehouse
5 15 (5.36%) Snowflake Schema
6 12 (4.29%) SQL Server Reporting Services
7 11 (3.93%) SQL Server Analysis Services
7 11 (3.93%) SQL Server Integration Services
8 8 (2.86%) Crystal Reports
8 8 (2.86%) SQL Server 2005
8 8 (2.86%) SQL Server 2008
9 7 (2.50%) Power BI
10 4 (1.43%) Mixpanel
10 4 (1.43%) Relational Database
11 3 (1.07%) QlikView
12 2 (0.71%) DataStage
12 2 (0.71%) SAS EBI
Development Applications
1 23 (8.21%) Git (software)
2 8 (2.86%) Bitbucket
2 8 (2.86%) Visual Studio
3 7 (2.50%) GitLab
4 6 (2.14%) JIRA
5 4 (1.43%) Grunt
6 2 (0.71%) Jenkins
6 2 (0.71%) webpack
7 1 (0.36%) Codeception
7 1 (0.36%) gulp
7 1 (0.36%) PHPUnit
7 1 (0.36%) Postman
7 1 (0.36%) Selenium
7 1 (0.36%) Subversion
7 1 (0.36%) TeamCity
7 1 (0.36%) Visual Studio Team System
7 1 (0.36%) WebDriver
General
1 48 (17.14%) Finance
2 40 (14.29%) Retail
3 27 (9.64%) Public Sector
4 22 (7.86%) Manufacturing
5 19 (6.79%) Legal
6 18 (6.43%) Telecoms
7 16 (5.71%) Electronics
8 5 (1.79%) Advertising
9 3 (1.07%) Banking
9 3 (1.07%) Law
10 2 (0.71%) Automotive
10 2 (0.71%) French Language
10 2 (0.71%) German Language
11 1 (0.36%) Brand Awareness
11 1 (0.36%) Games
Job Titles
1 110 (39.29%) Developer
2 34 (12.14%) Analyst
3 24 (8.57%) C# Developer
4 19 (6.79%) PHP Developer
5 17 (6.07%) .NET Developer
5 17 (6.07%) Architect
6 15 (5.36%) Consultant
7 14 (5.00%) Business Analyst
7 14 (5.00%) C# .NET Developer
7 14 (5.00%) Designer
8 13 (4.64%) .NET Programmer
8 13 (4.64%) C# Programmer
8 13 (4.64%) Front End Developer (Client-Side Developer)
8 13 (4.64%) Programmer
9 12 (4.29%) WordPress Developer
10 10 (3.57%) Graphic Designer
10 10 (3.57%) Senior Analyst
11 9 (3.21%) ASP.NET Developer
11 9 (3.21%) Software Developer
11 9 (3.21%) Solutions Architect
Libraries, Frameworks & Software Standards
1 47 (16.79%) .NET
2 36 (12.86%) HTML
3 33 (11.79%) CSS
4 21 (7.50%) AngularJS
5 20 (7.14%) Laravel
6 16 (5.71%) ASP.NET
7 15 (5.36%) LAMP
7 15 (5.36%) LEMP Stack
8 12 (4.29%) .NET Core
9 11 (3.93%) .NET Framework
9 11 (3.93%) jQuery
9 11 (3.93%) Twitter Bootstrap
10 9 (3.21%) RESTful
10 9 (3.21%) Vue.js
11 8 (2.86%) HTML5
11 8 (2.86%) Web Services
12 7 (2.50%) CSS3
12 7 (2.50%) React
13 6 (2.14%) REST
13 6 (2.14%) Sass
Miscellaneous
1 40 (14.29%) Analytical Skills
2 29 (10.36%) User Experience
3 19 (6.79%) Blog
4 11 (3.93%) Algorithms
5 10 (3.57%) Social Media
6 8 (2.86%) Greenfield Project
7 7 (2.50%) Self-Motivation
8 6 (2.14%) Management Information System
8 6 (2.14%) Mobile App
8 6 (2.14%) Renewable Energy
9 5 (1.79%) ASIC
10 4 (1.43%) Data Protection Act
10 4 (1.43%) NHS
11 3 (1.07%) Augmented Reality
11 3 (1.07%) Data Centre
12 2 (0.71%) Life Science
12 2 (0.71%) Marketing Technology
12 2 (0.71%) Photography
12 2 (0.71%) Smartphone
12 2 (0.71%) Virtual Team
Operating Systems
1 29 (10.36%) Linux
2 8 (2.86%) Mac OS
3 7 (2.50%) Android
3 7 (2.50%) Apple iOS
3 7 (2.50%) Windows
4 3 (1.07%) Windows 10
5 1 (0.36%) Debian
5 1 (0.36%) Windows Server
Processes & Methodologies
1 51 (18.21%) Business Intelligence
2 41 (14.64%) Digital Marketing
3 34 (12.14%) Agile Software Development
3 34 (12.14%) Analytics
3 34 (12.14%) Presales
4 33 (11.79%) CRM
5 29 (10.36%) Problem-Solving
6 23 (8.21%) MVC
6 23 (8.21%) Project Management
6 23 (8.21%) SDLC
7 21 (7.50%) Decision-Making
8 20 (7.14%) Business Development
8 20 (7.14%) Email Marketing
8 20 (7.14%) Unit Testing
9 19 (6.79%) OO
9 19 (6.79%) OOP
9 19 (6.79%) Stakeholder Management
10 17 (6.07%) Migration
10 17 (6.07%) Programme Management
10 17 (6.07%) SEO
Programming Languages
1 53 (18.93%) SQL
2 46 (16.43%) PHP
3 44 (15.71%) C#
4 33 (11.79%) JavaScript
5 21 (7.50%) Python
6 15 (5.36%) Bash Shell
7 11 (3.93%) C++
7 11 (3.93%) R
8 10 (3.57%) VBA
9 9 (3.21%) C
9 9 (3.21%) T-SQL
10 8 (2.86%) VB
10 8 (2.86%) VB.NET
11 7 (2.50%) Java
12 6 (2.14%) MATLAB
13 5 (1.79%) PowerShell
13 5 (1.79%) Shell Script
14 3 (1.07%) ES6
15 1 (0.36%) Go
Qualifications
1 51 (18.21%) Degree
2 8 (2.86%) Master's Degree
3 7 (2.50%) Security Cleared
4 4 (1.43%) Numerate Degree
5 3 (1.07%) ITIL Certification
5 3 (1.07%) Microsoft Certification
6 2 (0.71%) CESG Certified Professional
6 2 (0.71%) CISM
6 2 (0.71%) CISSP
6 2 (0.71%) CLAS
6 2 (0.71%) Computer Science Degree
6 2 (0.71%) IISP
6 2 (0.71%) SC Cleared
7 1 (0.36%) APMP
7 1 (0.36%) DBS Check
Quality Assurance & Compliance
1 15 (5.36%) QA
2 11 (3.93%) GDPR
2 11 (3.93%) ISO/IEC 27001
3 5 (1.79%) Cyber Essentials
3 5 (1.79%) Cyber Essentials PLUS
3 5 (1.79%) ISO 22301
3 5 (1.79%) PCI DSS
4 4 (1.43%) Actionable Recommendations
4 4 (1.43%) SLA
5 2 (0.71%) HMG Security Policy Framework
5 2 (0.71%) RMADS
6 1 (0.36%) DICOM
6 1 (0.36%) HL7
System Software
1 10 (3.57%) Docker
2 7 (2.50%) Active Directory
3 2 (0.71%) VMware Infrastructure
4 1 (0.36%) BitLocker
4 1 (0.36%) Microsoft App-V
4 1 (0.36%) Virtual Desktop
4 1 (0.36%) Virtual Machines
4 1 (0.36%) XenApp
4 1 (0.36%) XenDesktop
Systems Management
1 2 (0.71%) Kubernetes
2 1 (0.36%) AirWatch
2 1 (0.36%) Ansible
2 1 (0.36%) Grafana
2 1 (0.36%) Microsoft Data Protection Manager
2 1 (0.36%) Microsoft Intune
2 1 (0.36%) Prometheus
2 1 (0.36%) Puppet
2 1 (0.36%) SCCM
2 1 (0.36%) SCDPM
2 1 (0.36%) SCOrch
2 1 (0.36%) SCSM
2 1 (0.36%) SCVMM
2 1 (0.36%) StatsD
2 1 (0.36%) Terraform
2 1 (0.36%) ZABBIX
Vendors
1 27 (9.64%) Microsoft
2 25 (8.93%) Adobe
3 19 (6.79%) SAP
4 16 (5.71%) Google
4 16 (5.71%) Teradata
5 13 (4.64%) Salesforce.com
6 11 (3.93%) IBM
7 10 (3.57%) Facebook
8 9 (3.21%) Cognos
8 9 (3.21%) Marketo
9 8 (2.86%) Xamarin
10 7 (2.50%) Pardot
11 6 (2.14%) Instagram
12 4 (1.43%) Pinterest
12 4 (1.43%) Salesforce Marketing Cloud
12 4 (1.43%) Zend
13 3 (1.07%) hybris
13 3 (1.07%) Informatica
13 3 (1.07%) New Relic
13 3 (1.07%) VMware