Period
to 22 February 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 February 2018 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
22 Feb 2018
Same period 2017 Same period 2016
Rank 80 57 56
Rank change year-on-year -23 -1 -13
Permanent jobs citing Marketing 497 558 554
As % of all permanent IT jobs advertised in the North West 3.88% 4.51% 4.63%
As % of the General category 9.01% 12.65% 11.71%
Number of salaries quoted 435 491 484
North West median annual salary £37,500 £37,500 £35,000
Median salary % change year-on-year - +7.14% +7.69%
10th Percentile £26,250 £22,500 £21,650
90th Percentile £70,000 £68,750 £61,000
England median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 5,519 4,412 4,729
As % of all permanent IT jobs advertised in the North West 43.13% 35.65% 39.54%
Number of salaries quoted 4,125 3,457 3,804
North West median annual salary £45,000 £40,000 £40,000
Median salary % change year-on-year +12.50% - -
10th Percentile £27,500 £25,000 £24,000
90th Percentile £67,500 £63,750 £62,500
England median annual salary £52,500 £51,125 £50,000
% change year-on-year +2.69% +2.25% -

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 22 February 2018.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 22 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -18 307 £40,000 +6.67% 104
Cheshire -11 103 £35,000 - 36
Merseyside +18 41 £37,250 +22.13% 11
Lancashire -16 32 £32,500 +20.37% 23
Cumbria - 8 £32,518 - 1
Marketing
England

For the 6 months to 22 February 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Marketing.

1 142 (28.57%) JavaScript
2 139 (27.97%) Digital Marketing
3 134 (26.96%) Agile Software Development
4 116 (23.34%) HTML
5 108 (21.73%) Finance
6 106 (21.33%) Analytics
7 98 (19.72%) CSS
8 93 (18.71%) C#
9 92 (18.51%) Google
10 91 (18.31%) .NET
11 88 (17.71%) Business Intelligence
12 81 (16.30%) SEO
13 76 (15.29%) Manufacturing
13 76 (15.29%) SAP
14 72 (14.49%) Analytical Skills
15 70 (14.08%) SQL
15 70 (14.08%) Telecoms
16 66 (13.28%) PHP
17 64 (12.88%) Electronics
17 64 (12.88%) Programme Management
18 63 (12.68%) jQuery
19 62 (12.47%) Java
20 61 (12.27%) SQL Server
21 60 (12.07%) Python
21 60 (12.07%) Big Data
22 59 (11.87%) Advertising
23 56 (11.27%) MVC
24 55 (11.07%) Scrum
25 52 (10.46%) User Experience
26 51 (10.26%) Software Engineering

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 25 (5.03%) WordPress
2 24 (4.83%) CMS
3 16 (3.22%) Apache Spark
4 7 (1.41%) Apache
4 7 (1.41%) SharePoint
5 6 (1.21%) Confluence
5 6 (1.21%) Tomcat
6 5 (1.01%) SAS
6 5 (1.01%) Sitecore CMS
6 5 (1.01%) Umbraco
7 3 (0.60%) Drupal
8 2 (0.40%) Content Management Server
8 2 (0.40%) EPiServer
8 2 (0.40%) MS Exchange
8 2 (0.40%) nginx
8 2 (0.40%) SharePoint Server
9 1 (0.20%) BizTalk Server
9 1 (0.20%) Joomla!
9 1 (0.20%) Sitefinity
9 1 (0.20%) WebSphere
Applications
1 28 (5.63%) Photoshop
2 24 (4.83%) Microsoft Excel
3 17 (3.42%) Microsoft Office
4 14 (2.82%) Adobe Creative Suite
5 8 (1.61%) Microsoft PowerPoint
6 5 (1.01%) Adobe Illustrator
7 2 (0.40%) Adobe After Effects
7 2 (0.40%) Adobe Premiere
7 2 (0.40%) GIMP
7 2 (0.40%) InDesign
7 2 (0.40%) InfoPath
7 2 (0.40%) OmniGraffle
8 1 (0.20%) Acrobat
8 1 (0.20%) Final Cut Pro
8 1 (0.20%) Fireworks
8 1 (0.20%) Microsoft Project
8 1 (0.20%) MS Visio
Business Applications
1 13 (2.62%) Magento
2 8 (1.61%) SAP ERP
3 6 (1.21%) Dynamics CRM
4 4 (0.80%) Dynamics NAV
4 4 (0.80%) SAP CRM
4 4 (0.80%) SAP Hybris
5 3 (0.60%) Dynamics AX
5 3 (0.60%) Oracle ERP
6 2 (0.40%) Elite 3E
6 2 (0.40%) Salesforce.com CRM
6 2 (0.40%) Shopify
6 2 (0.40%) Unica
6 2 (0.40%) Workfront
7 1 (0.20%) Fredhopper
7 1 (0.20%) Infor M3
7 1 (0.20%) NetSuite
7 1 (0.20%) Sage 200
7 1 (0.20%) SAP InfiniteInsight
Cloud Services
1 43 (8.65%) Google Analytics
2 34 (6.84%) Amazon AWS
3 23 (4.63%) Microsoft Azure
3 23 (4.63%) SaaS
4 18 (3.62%) Google Cloud Platform
5 14 (2.82%) AdWords
6 13 (2.62%) IaaS
6 13 (2.62%) PaaS
7 10 (2.01%) GitHub
8 8 (1.61%) Amazon CloudWatch
8 8 (1.61%) AWS CloudFormation
9 5 (1.01%) Adobe Creative Cloud
9 5 (1.01%) Google Tag Manager
9 5 (1.01%) Office 365
10 3 (0.60%) Adobe Analytics
10 3 (0.60%) Dynamics 365
10 3 (0.60%) MailChimp
11 2 (0.40%) CheetahMail
11 2 (0.40%) Responsys
11 2 (0.40%) Trello
Communications & Networking
1 13 (2.62%) Firewall
2 11 (2.21%) Internet
3 10 (2.01%) VPN
4 5 (1.01%) LAN
4 5 (1.01%) WAN
5 4 (0.80%) Intranet
5 4 (0.80%) SMS
6 3 (0.60%) Broadband
7 2 (0.40%) Ethernet
7 2 (0.40%) Network Security
7 2 (0.40%) Unified Communications
7 2 (0.40%) VoIP
7 2 (0.40%) Wi-Fi
8 1 (0.20%) Cisco ASA
8 1 (0.20%) VLAN
Database & Business Intelligence
1 61 (12.27%) SQL Server
2 60 (12.07%) Big Data
3 37 (7.44%) MySQL
4 34 (6.84%) Hadoop
5 30 (6.04%) SQL Server 2016
6 14 (2.82%) MongoDB
7 9 (1.81%) SQL Server Reporting Services
8 6 (1.21%) Data Mining
9 5 (1.01%) Amazon Redshift
9 5 (1.01%) PostgreSQL
9 5 (1.01%) Power BI
9 5 (1.01%) QlikView
9 5 (1.01%) Relational Database
10 3 (0.60%) Data Warehouse
10 3 (0.60%) Electronic Patient Records
10 3 (0.60%) HDInsight
10 3 (0.60%) SQL Server Analysis Services
10 3 (0.60%) SQL Server Integration Services
11 2 (0.40%) BigQuery
11 2 (0.40%) Crystal Reports
Development Applications
1 46 (9.26%) Git (software)
2 31 (6.24%) JIRA
3 26 (5.23%) Jenkins
4 17 (3.42%) Cucumber
5 16 (3.22%) TeamCity
5 16 (3.22%) Visual Studio
6 12 (2.41%) JUnit
7 11 (2.21%) GitLab
8 8 (1.61%) Bitbucket
8 8 (1.61%) gulp
9 7 (1.41%) Gradle
10 6 (1.21%) PyCharm
10 6 (1.21%) Selenium
10 6 (1.21%) Subversion
11 5 (1.01%) Liquibase
11 5 (1.01%) SQL Server Management Studio (SSMS)
11 5 (1.01%) webpack
12 4 (0.80%) JMeter
12 4 (0.80%) SpecFlow
13 3 (0.60%) PostCSS
General
1 108 (21.73%) Finance
2 76 (15.29%) Manufacturing
3 70 (14.08%) Telecoms
4 64 (12.88%) Electronics
5 59 (11.87%) Advertising
6 33 (6.64%) Retail
7 9 (1.81%) Games
8 8 (1.61%) Billing
8 8 (1.61%) Legal
9 6 (1.21%) Banking
10 5 (1.01%) Brand Awareness
11 2 (0.40%) Russian Language
12 1 (0.20%) Automotive
12 1 (0.20%) Back Office
12 1 (0.20%) Front Office
12 1 (0.20%) General Ledger
12 1 (0.20%) Investment Banking
12 1 (0.20%) Law
12 1 (0.20%) Multimedia
Job Titles
1 145 (29.18%) Developer
2 56 (11.27%) Analyst
3 45 (9.05%) .NET Developer
4 35 (7.04%) Front End Developer (Client-Side Developer)
5 27 (5.43%) PHP Developer
5 27 (5.43%) Web Developer
6 23 (4.63%) Architect
6 23 (4.63%) Marketing Executive
7 20 (4.02%) Product Manager
8 18 (3.62%) Business Analyst
8 18 (3.62%) Designer
9 17 (3.42%) Front End Web Developer (Client-Side Developer)
9 17 (3.42%) Senior Developer
10 16 (3.22%) Business Manager
10 16 (3.22%) Marketing Manager
10 16 (3.22%) Solutions Architect
11 15 (3.02%) Digital Executive
12 14 (2.82%) Software Developer
12 14 (2.82%) Software Engineer
13 13 (2.62%) Development Manager
Libraries, Frameworks & Software Standards
1 116 (23.34%) HTML
2 98 (19.72%) CSS
3 91 (18.31%) .NET
4 63 (12.68%) jQuery
5 50 (10.06%) ASP.NET
6 48 (9.66%) AngularJS
7 39 (7.85%) ASP.NET MVC
8 38 (7.65%) HTML5
9 37 (7.44%) React
10 35 (7.04%) ASP.NET Web API
11 32 (6.44%) RESTful
12 30 (6.04%) ASP.NET MVC 5
13 28 (5.63%) Sass
14 25 (5.03%) Web Services
15 23 (4.63%) CSS3
16 18 (3.62%) Laravel
17 16 (3.22%) Node.js
17 16 (3.22%) REST
17 16 (3.22%) XML
18 14 (2.82%) Symfony
Miscellaneous
1 72 (14.49%) Analytical Skills
2 52 (10.46%) User Experience
3 41 (8.25%) Social Media
4 22 (4.43%) Mobile App
5 19 (3.82%) Greenfield Project
6 14 (2.82%) Graphic Design
6 14 (2.82%) Tandem
7 11 (2.21%) Digital Media
8 8 (1.61%) Management Information System
9 7 (1.41%) Blog
10 6 (1.21%) Life Science
10 6 (1.21%) Linux Command Line
11 5 (1.01%) FMCG
11 5 (1.01%) Public Cloud
12 4 (0.80%) Algorithms
12 4 (0.80%) Animation
12 4 (0.80%) Computer Science
12 4 (0.80%) Enterprise Software
12 4 (0.80%) N-Tier
13 3 (0.60%) Data Structures
Operating Systems
1 38 (7.65%) Linux
2 31 (6.24%) Windows
3 12 (2.41%) Android
3 12 (2.41%) Apple iOS
4 9 (1.81%) Unix
5 8 (1.61%) CentOS
6 6 (1.21%) Debian
7 3 (0.60%) Windows Server
8 2 (0.40%) Ubuntu
8 2 (0.40%) Windows Server 2008
8 2 (0.40%) Windows Server 2012
9 1 (0.20%) Mac OS
Processes & Methodologies
1 139 (27.97%) Digital Marketing
2 134 (26.96%) Agile Software Development
3 106 (21.33%) Analytics
4 88 (17.71%) Business Intelligence
5 81 (16.30%) SEO
6 64 (12.88%) Programme Management
7 56 (11.27%) MVC
8 55 (11.07%) Scrum
9 51 (10.26%) Software Engineering
10 50 (10.06%) DevOps
11 49 (9.86%) Web Development
12 48 (9.66%) Continuous Integration
13 47 (9.46%) E-Commerce
14 46 (9.26%) BDD
14 46 (9.26%) Machine Learning
15 43 (8.65%) Pay per click
16 40 (8.05%) CRM
17 38 (7.65%) TDD
18 33 (6.64%) Front End Development
19 31 (6.24%) Web Application Development
Programming Languages
1 142 (28.57%) JavaScript
2 93 (18.71%) C#
3 70 (14.08%) SQL
4 66 (13.28%) PHP
5 62 (12.47%) Java
6 60 (12.07%) Python
7 31 (6.24%) C++
8 16 (3.22%) Go
9 10 (2.01%) T-SQL
10 9 (1.81%) C
11 8 (1.61%) Ruby
12 7 (1.41%) R
12 7 (1.41%) VB
13 5 (1.01%) Shell Script
14 4 (0.80%) ES6
15 3 (0.60%) Scala
16 2 (0.40%) Bash Shell
16 2 (0.40%) PHP 7
16 2 (0.40%) PL/SQL
17 1 (0.20%) VB.NET
Qualifications
1 37 (7.44%) Degree
2 8 (1.61%) Security Cleared
3 7 (1.41%) Microsoft Certification
4 5 (1.01%) CISM
4 5 (1.01%) CISSP
5 4 (0.80%) CISA
5 4 (0.80%) ISTQB
6 3 (0.60%) CRISC
6 3 (0.60%) ISTQB Foundation Certification
6 3 (0.60%) SC Cleared
7 2 (0.40%) CCNP
7 2 (0.40%) Cisco Certification
7 2 (0.40%) Computer Science Degree
7 2 (0.40%) ISEB
8 1 (0.20%) CCDP
8 1 (0.20%) CESG Certified Professional
8 1 (0.20%) CIPFA
8 1 (0.20%) PhD
8 1 (0.20%) SANS
Quality Assurance & Compliance
1 39 (7.85%) QA
2 7 (1.41%) GCP
3 5 (1.01%) ISO/IEC 27001
4 4 (0.80%) GDPR
5 3 (0.60%) Data Quality
5 3 (0.60%) PMO
6 1 (0.20%) ISO 22301
6 1 (0.20%) PCI DSS
System Software
1 28 (5.63%) Docker
2 11 (2.21%) Active Directory
3 10 (2.01%) Hyper-V
4 9 (1.81%) VMware Infrastructure
5 2 (0.40%) LXC
5 2 (0.40%) Virtual Machines
6 1 (0.20%) Firmware
6 1 (0.20%) Terminal Services
Systems Management
1 32 (6.44%) Kubernetes
2 26 (5.23%) Ansible
3 16 (3.22%) Opscode Chef
4 14 (2.82%) Puppet
5 8 (1.61%) ZABBIX
6 6 (1.21%) Ambari
7 5 (1.01%) Marathon
7 5 (1.01%) Mesos
7 5 (1.01%) rkt
8 2 (0.40%) SCCM
8 2 (0.40%) Simian Army
9 1 (0.20%) Plesk
9 1 (0.20%) Systems Management Server (SMS)
9 1 (0.20%) WSUS
Vendors
1 92 (18.51%) Google
2 76 (15.29%) SAP
3 49 (9.86%) Microsoft
4 40 (8.05%) Facebook
5 26 (5.23%) Salesforce.com
6 24 (4.83%) Adobe
7 17 (3.42%) Twitter
8 9 (1.81%) VMware
8 9 (1.81%) Zend
9 8 (1.61%) Hitwise
10 7 (1.41%) HubSpot
11 6 (1.21%) Atlassian
11 6 (1.21%) Hortonworks
11 6 (1.21%) hybris
11 6 (1.21%) Oracle
11 6 (1.21%) Sitecore
12 5 (1.01%) Marketo
13 4 (0.80%) comScore
13 4 (0.80%) Pardot
13 4 (0.80%) Tableau