Period
to 23 April 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 April 2019 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
23 Apr 2019
Same period 2018 Same period 2017
Rank 63 74 54
Rank change year-on-year +11 -20 +2
Permanent jobs citing Marketing 449 517 580
As % of all permanent IT jobs advertised in the North West 4.40% 4.00% 4.72%
As % of the General category 11.63% 9.59% 13.03%
Number of salaries quoted 375 452 520
North West median annual salary £45,000 £40,000 £37,500
Median salary % change year-on-year +12.50% +6.67% +7.14%
10th Percentile £26,250 £28,000 £21,500
90th Percentile £72,000 £72,450 £65,875
England median annual salary £50,000 £45,000 £45,000
% change year-on-year +11.11% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 3,862 5,391 4,452
As % of all permanent IT jobs advertised in the North West 37.81% 41.74% 36.19%
Number of salaries quoted 2,747 4,107 3,455
North West median annual salary £45,000 £45,000 £40,000
Median salary % change year-on-year - +12.50% -
10th Percentile £26,250 £27,500 £24,500
90th Percentile £72,500 £67,500 £63,750
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% -

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 23 April 2019.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 23 April 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester +11 313 £47,500 +17.28% 53
Cheshire +5 53 £40,000 +14.29% 17
Merseyside +11 37 £46,500 +24.00% 8
Lancashire -2 36 £34,000 -9.33% 9
Cumbria -2 3 - -
Marketing
England

For the 6 months to 23 April 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Marketing.

1 135 (30.07%) Agile Software Development
2 132 (29.40%) Digital Marketing
3 119 (26.50%) Finance
4 94 (20.94%) Business Intelligence
5 89 (19.82%) Telecoms
6 86 (19.15%) Degree
7 85 (18.93%) Analytical Skills
8 82 (18.26%) Manufacturing
9 80 (17.82%) SQL
10 78 (17.37%) HTML
10 78 (17.37%) SAP
10 78 (17.37%) Analytics
11 74 (16.48%) Electronics
12 67 (14.92%) Project Management
13 65 (14.48%) Programme Management
14 62 (13.81%) User Experience
15 61 (13.59%) CSS
15 61 (13.59%) JavaScript
16 58 (12.92%) .NET
16 58 (12.92%) SQL Server
17 55 (12.25%) C#
18 54 (12.03%) Retail
19 53 (11.80%) Google
19 53 (11.80%) Problem-Solving
20 51 (11.36%) SaaS
21 47 (10.47%) Decision-Making
22 44 (9.80%) Microsoft
23 42 (9.35%) Amazon AWS
24 41 (9.13%) E-Commerce
25 40 (8.91%) MVC

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (4.90%) CMS
2 18 (4.01%) WordPress
3 13 (2.90%) Confluence
4 11 (2.45%) SAS
5 10 (2.23%) Alfresco
6 5 (1.11%) Apache Spark
7 4 (0.89%) Drupal
7 4 (0.89%) Elasticsearch
7 4 (0.89%) Marvel
8 3 (0.67%) WebSphere
9 2 (0.45%) Apache
9 2 (0.45%) Exchange Server 2013
9 2 (0.45%) NetWeaver
9 2 (0.45%) SharePoint
9 2 (0.45%) Skype for Business
10 1 (0.22%) Apache Solr
10 1 (0.22%) IIS
10 1 (0.22%) Tomcat
Applications
1 19 (4.23%) Microsoft Excel
2 14 (3.12%) Photoshop
3 9 (2.00%) Microsoft PowerPoint
4 8 (1.78%) Adobe Illustrator
5 6 (1.34%) Adobe Creative Suite
6 5 (1.11%) InVision
6 5 (1.11%) Microsoft Office
7 3 (0.67%) InDesign
8 1 (0.22%) SPSS
8 1 (0.22%) Weka
Business Applications
1 10 (2.23%) Cognos Business Intelligence
2 7 (1.56%) Oracle ERP
3 6 (1.34%) Magento
4 4 (0.89%) Oracle Assets
4 4 (0.89%) Oracle Cash Management
4 4 (0.89%) Oracle Payables
4 4 (0.89%) Oracle Procure-to-Pay
4 4 (0.89%) Oracle Receivables
4 4 (0.89%) Payment Gateway
4 4 (0.89%) Salesforce.com CRM
4 4 (0.89%) SAP HR
4 4 (0.89%) SAP Payroll
5 3 (0.67%) NetSuite
6 2 (0.45%) Adobe Campaign
6 2 (0.45%) Oracle General Ledger
6 2 (0.45%) Oracle Payroll
6 2 (0.45%) Sage 50
6 2 (0.45%) SAP BPC
7 1 (0.22%) Shopify
7 1 (0.22%) Workday HCM
Cloud Services
1 51 (11.36%) SaaS
2 42 (9.35%) Amazon AWS
3 35 (7.80%) Google Analytics
4 29 (6.46%) Microsoft Azure
5 22 (4.90%) Google Cloud Platform
6 17 (3.79%) Serverless
7 11 (2.45%) Amazon CloudWatch
7 11 (2.45%) AWS Lambda
8 10 (2.23%) Amazon S3
8 10 (2.23%) AWS CloudFormation
8 10 (2.23%) Virtual Private Cloud
9 9 (2.00%) IaaS
9 9 (2.00%) PaaS
10 7 (1.56%) AdWords
11 6 (1.34%) Adobe Analytics
12 5 (1.11%) Adobe Creative Cloud
12 5 (1.11%) Azure Functions
12 5 (1.11%) GitHub
12 5 (1.11%) Office 365
13 4 (0.89%) Azure ExpressRoute
Communications & Networking
1 15 (3.34%) Broadband
2 9 (2.00%) Bluetooth
2 9 (2.00%) GSM
2 9 (2.00%) Wi-Fi
3 7 (1.56%) Ethernet
4 6 (1.34%) SAN
4 6 (1.34%) VoIP
5 4 (0.89%) Skype
5 4 (0.89%) SMS
6 3 (0.67%) DNS
6 3 (0.67%) Firewall
7 2 (0.45%) DHCP
7 2 (0.45%) Intranet
7 2 (0.45%) Unified Communications
8 1 (0.22%) CTI
8 1 (0.22%) Internet
8 1 (0.22%) LAN
8 1 (0.22%) TCP/IP
8 1 (0.22%) WAN
8 1 (0.22%) Wireless
Database & Business Intelligence
1 58 (12.92%) SQL Server
2 25 (5.57%) Data Warehouse
3 23 (5.12%) Power BI
4 21 (4.68%) SQL Server Reporting Services
5 20 (4.45%) NoSQL
6 19 (4.23%) QlikView
6 19 (4.23%) SQL Server Integration Services
7 17 (3.79%) Data Mining
8 16 (3.56%) MySQL
8 16 (3.56%) Qlik Sense
9 14 (3.12%) BusinessObjects
9 14 (3.12%) BusinessObjects Business Intelligence
10 13 (2.90%) Big Data
11 10 (2.23%) Amazon RDS
12 4 (0.89%) Azure SQL Database
12 4 (0.89%) BigQuery
12 4 (0.89%) Crystal Reports
12 4 (0.89%) Oracle Reports
12 4 (0.89%) SQL Server Analysis Services
13 3 (0.67%) MongoDB
Development Applications
1 33 (7.35%) Git (software)
2 24 (5.35%) Jenkins
3 17 (3.79%) JIRA
4 11 (2.45%) Bitbucket
4 11 (2.45%) Selenium
5 9 (2.00%) Cucumber
5 9 (2.00%) LabVIEW
6 8 (1.78%) Visual Studio
7 7 (1.56%) gulp
7 7 (1.56%) Visual Website Optimizer
8 6 (1.34%) TeamCity
9 5 (1.11%) Octopus Deploy
9 5 (1.11%) Visual Studio Team System
10 4 (0.89%) Axure RP
10 4 (0.89%) Grunt
10 4 (0.89%) webpack
11 2 (0.45%) Atlassian Bamboo
11 2 (0.45%) Balsamiq Mockups
11 2 (0.45%) Subversion
11 2 (0.45%) Travis CI
General
1 119 (26.50%) Finance
2 89 (19.82%) Telecoms
3 82 (18.26%) Manufacturing
4 74 (16.48%) Electronics
5 54 (12.03%) Retail
6 16 (3.56%) Games
7 14 (3.12%) Local Government
8 13 (2.90%) Advertising
9 9 (2.00%) Back Office
9 9 (2.00%) Banking
10 7 (1.56%) French Language
10 7 (1.56%) Italian Language
10 7 (1.56%) Portuguese Language
10 7 (1.56%) Spanish Language
11 5 (1.11%) Automotive
12 4 (0.89%) Billing
12 4 (0.89%) General Ledger
12 4 (0.89%) German Language
12 4 (0.89%) Legal
12 4 (0.89%) Pharmaceutical
Job Titles
1 99 (22.05%) Analyst
2 94 (20.94%) Developer
3 52 (11.58%) Business Analyst
4 35 (7.80%) Consultant
5 31 (6.90%) .NET Developer
6 22 (4.90%) Agile Business Analyst
6 22 (4.90%) Product Manager
7 18 (4.01%) Designer
8 16 (3.56%) Architect
8 16 (3.56%) C# Developer
8 16 (3.56%) Senior Developer
8 16 (3.56%) Solutions Architect
9 15 (3.34%) Business Intelligence Consultant
9 15 (3.34%) Front End Developer (Client-Side Developer)
10 14 (3.12%) Development Manager
11 12 (2.67%) AWS Engineer
11 12 (2.67%) Cloud Engineer
11 12 (2.67%) Test Analyst
12 11 (2.45%) Software Engineer
12 11 (2.45%) Test Engineer
Libraries, Frameworks & Software Standards
1 78 (17.37%) HTML
2 61 (13.59%) CSS
3 58 (12.92%) .NET
4 36 (8.02%) AngularJS
5 26 (5.79%) ASP.NET
6 25 (5.57%) ASP.NET Web API
7 17 (3.79%) ASP.NET MVC
8 16 (3.56%) .NET Core
9 15 (3.34%) jQuery
10 14 (3.12%) HTML5
10 14 (3.12%) React
11 13 (2.90%) RESTful
12 10 (2.23%) Kafka
12 10 (2.23%) Sass
12 10 (2.23%) Spring
13 9 (2.00%) Node.js
14 7 (1.56%) CSS3
14 7 (1.56%) Gherkin
14 7 (1.56%) Oracle Fusion
14 7 (1.56%) XML
Miscellaneous
1 85 (18.93%) Analytical Skills
2 62 (13.81%) User Experience
3 16 (3.56%) Mobile App
3 16 (3.56%) Self-Motivation
4 15 (3.34%) Blog
5 13 (2.90%) Social Media
6 9 (2.00%) Graphic Design
7 8 (1.78%) Algorithms
8 7 (1.56%) Greenfield Project
8 7 (1.56%) Public Cloud
9 5 (1.11%) Data Structures
9 5 (1.11%) Digital Media
9 5 (1.11%) Hybrid Cloud
10 4 (0.89%) Acoustics
10 4 (0.89%) Analytical Mindset
10 4 (0.89%) EPoS
10 4 (0.89%) Fintech
10 4 (0.89%) Life Science
10 4 (0.89%) Management Information System
11 3 (0.67%) Robotics
Operating Systems
1 37 (8.24%) Linux
2 29 (6.46%) Windows
3 10 (2.23%) Amazon Linux
3 10 (2.23%) Fedora
3 10 (2.23%) Red Hat Enterprise Linux
4 6 (1.34%) Mac OS X
5 5 (1.11%) Unix
6 4 (0.89%) Android
6 4 (0.89%) Apple iOS
7 3 (0.67%) Windows 10
8 2 (0.45%) CentOS
8 2 (0.45%) SUSE
9 1 (0.22%) Windows Server
Processes & Methodologies
1 135 (30.07%) Agile Software Development
2 132 (29.40%) Digital Marketing
3 94 (20.94%) Business Intelligence
4 78 (17.37%) Analytics
5 67 (14.92%) Project Management
6 65 (14.48%) Programme Management
7 53 (11.80%) Problem-Solving
8 47 (10.47%) Decision-Making
9 41 (9.13%) E-Commerce
10 40 (8.91%) MVC
11 38 (8.46%) PRINCE
11 38 (8.46%) PRINCE2
12 36 (8.02%) CRM
13 35 (7.80%) Software Engineering
14 34 (7.57%) Presales
15 27 (6.01%) A/B Testing
15 27 (6.01%) Data Analysis
15 27 (6.01%) Test Automation
16 26 (5.79%) B2B
16 26 (5.79%) Requirements Analysis
Programming Languages
1 80 (17.82%) SQL
2 61 (13.59%) JavaScript
3 55 (12.25%) C#
4 38 (8.46%) Python
5 36 (8.02%) Java
6 25 (5.57%) T-SQL
7 19 (4.23%) PHP
8 16 (3.56%) C++
9 15 (3.34%) Bash Shell
10 13 (2.90%) C
11 12 (2.67%) PowerShell
11 12 (2.67%) VB
12 10 (2.23%) Ruby
13 9 (2.00%) R
14 8 (1.78%) TypeScript
15 6 (1.34%) VB.NET
16 4 (0.89%) Go
16 4 (0.89%) Uniface
17 3 (0.67%) Apple Swift
17 3 (0.67%) Objective-C
Qualifications
1 86 (19.15%) Degree
2 6 (1.34%) PRINCE2 Certification
2 6 (1.34%) Security Cleared
3 5 (1.11%) ISTQB
4 3 (0.67%) (ISC)2 CCSP
4 3 (0.67%) CEH
4 3 (0.67%) Cisco Certification
4 3 (0.67%) CISSP
4 3 (0.67%) Computer Science Degree
4 3 (0.67%) GSEC
4 3 (0.67%) ITIL Certification
4 3 (0.67%) Master's Degree
5 2 (0.45%) DV Cleared
5 2 (0.45%) SC Cleared
6 1 (0.22%) APMP
6 1 (0.22%) ISEB
6 1 (0.22%) ISTQB Foundation Certification
6 1 (0.22%) MCTS
6 1 (0.22%) Microsoft Certification
6 1 (0.22%) Numerate Degree
Quality Assurance & Compliance
1 40 (8.91%) QA
2 7 (1.56%) ISO/IEC 27001
2 7 (1.56%) PCI DSS
2 7 (1.56%) SLA
3 2 (0.45%) Actionable Recommendations
3 2 (0.45%) Data Quality
4 1 (0.22%) COSHH
4 1 (0.22%) Cyber Essentials
4 1 (0.22%) Cyber Essentials PLUS
4 1 (0.22%) GDPR
4 1 (0.22%) ISO 22301
System Software
1 30 (6.68%) Active Directory
2 23 (5.12%) Docker
3 10 (2.23%) Squid
4 9 (2.00%) Firmware
4 9 (2.00%) VMware Infrastructure
5 6 (1.34%) Terminal Services
6 3 (0.67%) Hyper-V
7 1 (0.22%) VirtualBox
Systems Management
1 17 (3.79%) Kubernetes
1 17 (3.79%) Terraform
2 15 (3.34%) Ansible
3 11 (2.45%) Puppet
4 3 (0.67%) CA Service Virtualization
5 2 (0.45%) Grafana
5 2 (0.45%) Kibana
5 2 (0.45%) Packer
6 1 (0.22%) HP Quality Center
6 1 (0.22%) Opscode Chef
6 1 (0.22%) SCCM
Vendors
1 78 (17.37%) SAP
2 53 (11.80%) Google
3 44 (9.80%) Microsoft
4 36 (8.02%) Adobe
4 36 (8.02%) Oracle
5 14 (3.12%) Salesforce.com
6 12 (2.67%) Cognos
6 12 (2.67%) Red Hat
6 12 (2.67%) Tableau
7 11 (2.45%) Maxymiser
8 10 (2.23%) Atlassian
8 10 (2.23%) Facebook
8 10 (2.23%) IBM
9 9 (2.00%) Ensighten
9 9 (2.00%) Twitter
9 9 (2.00%) VMware
10 8 (1.78%) Apple
10 8 (1.78%) Hotjar
11 7 (1.56%) Citrix
11 7 (1.56%) Optimizely