Period
to 17 August 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 August 2019 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
17 Aug 2019
Same period 2018 Same period 2017
Rank 72 67 53
Rank change year-on-year -5 -14 +12
Permanent jobs citing Marketing 437 506 699
As % of all permanent IT jobs advertised in the North West 4.13% 4.15% 5.32%
As % of the General category 11.83% 10.69% 13.39%
Number of salaries quoted 346 420 585
North West median annual salary £45,000 £42,500 £37,500
Median salary % change year-on-year +5.88% +13.33% -
10th Percentile £26,250 £28,000 £22,500
90th Percentile £65,000 £72,500 £69,500
England median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 3,693 4,735 5,221
As % of all permanent IT jobs advertised in the North West 34.90% 38.82% 39.74%
Number of salaries quoted 2,434 3,569 3,871
North West median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% +6.25%
10th Percentile £26,250 £25,000 £25,000
90th Percentile £71,393 £68,750 £65,000
England median annual salary £55,000 £52,500 £51,000
% change year-on-year +4.76% +2.94% +2.00%

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 17 August 2019.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 17 August 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -19 252 £48,750 +8.94% 78
Cheshire +30 84 £40,000 +6.67% 23
Merseyside +16 48 £45,750 +14.38% 13
Lancashire -6 45 £34,500 -1.43% 8
Cumbria +3 6 £60,000 - 2
Marketing
England

For the 6 months to 17 August 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the North West region with a requirement for Marketing.

1 114 (26.09%) Agile Software Development
2 110 (25.17%) Digital Marketing
3 93 (21.28%) Finance
4 73 (16.70%) Degree
4 73 (16.70%) Analytical Skills
5 71 (16.25%) User Experience
6 67 (15.33%) HTML
6 67 (15.33%) SQL
7 63 (14.42%) Analytics
8 61 (13.96%) Business Intelligence
9 57 (13.04%) Telecoms
10 56 (12.81%) SAP
10 56 (12.81%) CSS
11 54 (12.36%) JavaScript
11 54 (12.36%) Manufacturing
12 53 (12.13%) C#
13 50 (11.44%) .NET
14 47 (10.76%) Google
15 46 (10.53%) Python
15 46 (10.53%) CRM
15 46 (10.53%) Electronics
16 45 (10.30%) CMS
16 45 (10.30%) PHP
17 44 (10.07%) Microsoft
17 44 (10.07%) Programme Management
17 44 (10.07%) Business Development
18 43 (9.84%) Retail
19 42 (9.61%) SQL Server
20 39 (8.92%) E-Commerce
20 39 (8.92%) Project Management

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 45 (10.30%) CMS
2 30 (6.86%) WordPress
3 13 (2.97%) SAS
4 11 (2.52%) Confluence
5 9 (2.06%) Sitecore CMS
6 8 (1.83%) WebSphere
7 4 (0.92%) Apache Spark
7 4 (0.92%) Kentico
8 3 (0.69%) IIS
8 3 (0.69%) MS Exchange
8 3 (0.69%) Umbraco
9 2 (0.46%) Drupal
9 2 (0.46%) SharePoint
10 1 (0.23%) Elasticsearch
10 1 (0.23%) Exchange Server 2010
Applications
1 19 (4.35%) Photoshop
2 14 (3.20%) Adobe Illustrator
2 14 (3.20%) Microsoft Office
3 11 (2.52%) Microsoft Excel
3 11 (2.52%) Sketch
4 9 (2.06%) Adobe Creative Suite
4 9 (2.06%) InVision
5 8 (1.83%) InDesign
6 7 (1.60%) Adobe XD
7 6 (1.37%) Microsoft PowerPoint
8 5 (1.14%) Adobe After Effects
9 3 (0.69%) Figma
9 3 (0.69%) Marvel
Business Applications
1 17 (3.89%) Dynamics CRM
2 12 (2.75%) Dynamics NAV
3 9 (2.06%) SAP Hybris
4 8 (1.83%) Payment Gateway
5 6 (1.37%) Magento
6 2 (0.46%) Oracle ERP
6 2 (0.46%) Sage 50
7 1 (0.23%) Oracle Assets
7 1 (0.23%) Oracle Cash Management
7 1 (0.23%) Oracle Financials
7 1 (0.23%) Oracle Payables
7 1 (0.23%) Oracle Payroll
7 1 (0.23%) Oracle Procure-to-Pay
7 1 (0.23%) Oracle Receivables
7 1 (0.23%) Shopify
Cloud Services
1 36 (8.24%) Microsoft Azure
2 31 (7.09%) SaaS
3 30 (6.86%) Google Analytics
4 28 (6.41%) Amazon AWS
5 19 (4.35%) Power Platform
6 16 (3.66%) Google Cloud Platform
7 13 (2.97%) GitHub
7 13 (2.97%) Serverless
8 11 (2.52%) AWS CloudFormation
8 11 (2.52%) AWS Lambda
8 11 (2.52%) Virtual Private Cloud
9 10 (2.29%) Amazon CloudWatch
9 10 (2.29%) Amazon S3
9 10 (2.29%) Office 365
10 9 (2.06%) Adobe Analytics
10 9 (2.06%) AdWords
11 8 (1.83%) Cloud Computing
12 7 (1.60%) Google Tag Manager
13 6 (1.37%) Adobe Creative Cloud
14 5 (1.14%) Dynamics 365
Communications & Networking
1 23 (5.26%) Broadband
2 10 (2.29%) Internet
3 7 (1.60%) DNS
4 5 (1.14%) Ethernet
5 4 (0.92%) DHCP
6 3 (0.69%) TCP/IP
7 2 (0.46%) Bluetooth
7 2 (0.46%) GSM
7 2 (0.46%) HTTP
7 2 (0.46%) Intranet
7 2 (0.46%) Remote Desktop
7 2 (0.46%) Skype
7 2 (0.46%) SMS
7 2 (0.46%) WAN
7 2 (0.46%) Wi-Fi
8 1 (0.23%) CTI
8 1 (0.23%) LAN
Database & Business Intelligence
1 42 (9.61%) SQL Server
2 31 (7.09%) MySQL
3 26 (5.95%) Data Warehouse
4 19 (4.35%) Power BI
5 15 (3.43%) SQL Server Reporting Services
6 14 (3.20%) SQL Server Integration Services
7 10 (2.29%) Amazon RDS
7 10 (2.29%) BigQuery
7 10 (2.29%) Data Mining
8 9 (2.06%) Azure SQL Database
8 9 (2.06%) Qlik Sense
9 8 (1.83%) Amazon Redshift
9 8 (1.83%) Azure SQL Data Warehouse
9 8 (1.83%) QlikView
9 8 (1.83%) Snowflake Schema
10 7 (1.60%) BusinessObjects
10 7 (1.60%) BusinessObjects Business Intelligence
11 6 (1.37%) Crystal Reports
11 6 (1.37%) Oracle Reports
11 6 (1.37%) SQL Server Analysis Services
Development Applications
1 39 (8.92%) Git (software)
2 33 (7.55%) JIRA
3 18 (4.12%) Bitbucket
4 14 (3.20%) Jenkins
5 8 (1.83%) gulp
5 8 (1.83%) Visual Website Optimizer
6 7 (1.60%) GitLab
6 7 (1.60%) Grunt
7 5 (1.14%) Axure RP
7 5 (1.14%) webpack
8 2 (0.46%) Atlassian Bamboo
8 2 (0.46%) Cucumber
8 2 (0.46%) LabVIEW
8 2 (0.46%) Mocha
8 2 (0.46%) Selenium
8 2 (0.46%) Subversion
8 2 (0.46%) Team Foundation Server
8 2 (0.46%) Travis CI
8 2 (0.46%) Visual Studio
9 1 (0.23%) TestRail
General
1 93 (21.28%) Finance
2 57 (13.04%) Telecoms
3 54 (12.36%) Manufacturing
4 46 (10.53%) Electronics
5 43 (9.84%) Retail
6 18 (4.12%) Advertising
7 14 (3.20%) Games
8 9 (2.06%) Legal
9 8 (1.83%) Banking
10 7 (1.60%) Back Office
10 7 (1.60%) French Language
10 7 (1.60%) Italian Language
10 7 (1.60%) Local Government
10 7 (1.60%) Portuguese Language
10 7 (1.60%) Spanish Language
11 4 (0.92%) German Language
11 4 (0.92%) Pharmaceutical
12 2 (0.46%) Digital Economy
12 2 (0.46%) Law
13 1 (0.23%) Automotive
Job Titles
1 124 (28.38%) Developer
2 64 (14.65%) Analyst
3 27 (6.18%) Business Analyst
4 26 (5.95%) Front End Developer (Client-Side Developer)
5 25 (5.72%) Consultant
6 24 (5.49%) C# Developer
7 22 (5.03%) Product Manager
8 19 (4.35%) .NET Developer
8 19 (4.35%) Architect
8 19 (4.35%) Designer
8 19 (4.35%) PHP Developer
9 17 (3.89%) Programmer
9 17 (3.89%) Web Developer
10 16 (3.66%) .NET Programmer
10 16 (3.66%) Business Manager
10 16 (3.66%) C# .NET Developer
10 16 (3.66%) C# Programmer
11 14 (3.20%) Product Owner
12 13 (2.97%) Cloud Engineer
12 13 (2.97%) UX Designer
Libraries, Frameworks & Software Standards
1 67 (15.33%) HTML
2 56 (12.81%) CSS
3 50 (11.44%) .NET
4 31 (7.09%) AngularJS
5 20 (4.58%) HTML5
6 17 (3.89%) Laravel
7 16 (3.66%) jQuery
8 14 (3.20%) Sass
8 14 (3.20%) Twitter Bootstrap
9 13 (2.97%) .NET Core
9 13 (2.97%) RESTful
10 12 (2.75%) Vue.js
11 11 (2.52%) ASP.NET
11 11 (2.52%) CSS3
11 11 (2.52%) LAMP
11 11 (2.52%) LESS
12 10 (2.29%) Kafka
12 10 (2.29%) LEMP Stack
12 10 (2.29%) React
13 9 (2.06%) ASP.NET Web API
Miscellaneous
1 73 (16.70%) Analytical Skills
2 71 (16.25%) User Experience
3 29 (6.64%) Blog
4 22 (5.03%) Algorithms
5 17 (3.89%) Self-Motivation
6 13 (2.97%) Graphic Design
6 13 (2.97%) Social Media
7 9 (2.06%) ASIC
7 9 (2.06%) Virtual Team
8 8 (1.83%) Robotics
9 6 (1.37%) Greenfield Project
10 5 (1.14%) Augmented Reality
10 5 (1.14%) Driving Licence
10 5 (1.14%) Mobile App
11 4 (0.92%) Photography
11 4 (0.92%) Smartphone
12 3 (0.69%) Analytical Mindset
12 3 (0.69%) Digital Media
12 3 (0.69%) Management Information System
12 3 (0.69%) Motion Graphics
Operating Systems
1 37 (8.47%) Linux
2 30 (6.86%) Windows
3 12 (2.75%) Windows 10
4 10 (2.29%) Amazon Linux
4 10 (2.29%) Fedora
4 10 (2.29%) Red Hat Enterprise Linux
4 10 (2.29%) Unix
5 6 (1.37%) Mac OS
6 4 (0.92%) Windows Server 2012
7 3 (0.69%) Windows Server
8 2 (0.46%) Android
8 2 (0.46%) Apple iOS
9 1 (0.23%) CentOS
9 1 (0.23%) Mac OS X
9 1 (0.23%) SUSE
Processes & Methodologies
1 114 (26.09%) Agile Software Development
2 110 (25.17%) Digital Marketing
3 63 (14.42%) Analytics
4 61 (13.96%) Business Intelligence
5 46 (10.53%) CRM
6 44 (10.07%) Business Development
6 44 (10.07%) Programme Management
7 39 (8.92%) E-Commerce
7 39 (8.92%) Project Management
8 35 (8.01%) Creative Thinking
9 33 (7.55%) Continuous Improvement
10 32 (7.32%) Software Engineering
11 30 (6.86%) Decision-Making
12 29 (6.64%) MVC
12 29 (6.64%) Prototyping
13 26 (5.95%) Stakeholder Management
14 25 (5.72%) B2B
14 25 (5.72%) SEO
14 25 (5.72%) Wireframes
15 24 (5.49%) Global Marketing
Programming Languages
1 67 (15.33%) SQL
2 54 (12.36%) JavaScript
3 53 (12.13%) C#
4 46 (10.53%) Python
5 45 (10.30%) PHP
6 29 (6.64%) C++
7 21 (4.81%) C
7 21 (4.81%) Java
8 18 (4.12%) Bash Shell
8 18 (4.12%) R
9 13 (2.97%) T-SQL
10 10 (2.29%) ES6
10 10 (2.29%) Ruby
11 9 (2.06%) MATLAB
12 7 (1.60%) PowerShell
12 7 (1.60%) VB
13 6 (1.37%) VBA
14 5 (1.14%) Apex Code
14 5 (1.14%) VB.NET
15 4 (0.92%) Shell Script
Qualifications
1 73 (16.70%) Degree
2 7 (1.60%) Security Cleared
3 6 (1.37%) ITIL Certification
3 6 (1.37%) Numerate Degree
4 5 (1.14%) CISSP
4 5 (1.14%) ISTQB
4 5 (1.14%) Master's Degree
5 4 (0.92%) (ISC)2 CCSP
5 4 (0.92%) CEH
5 4 (0.92%) Cisco Certification
5 4 (0.92%) Computer Science Degree
5 4 (0.92%) DV Cleared
5 4 (0.92%) GSEC
5 4 (0.92%) SC Cleared
6 2 (0.46%) PRINCE2 Certification
7 1 (0.23%) APMP
7 1 (0.23%) CISA
7 1 (0.23%) CISM
7 1 (0.23%) CRISC
7 1 (0.23%) ISEB
Quality Assurance & Compliance
1 37 (8.47%) QA
2 13 (2.97%) SLA
3 4 (0.92%) ISO/IEC 27001
4 3 (0.69%) Cyber Essentials
4 3 (0.69%) Cyber Essentials PLUS
4 3 (0.69%) GDPR
4 3 (0.69%) ISO 22301
4 3 (0.69%) PCI DSS
5 1 (0.23%) Actionable Recommendations
5 1 (0.23%) NIST
System Software
1 19 (4.35%) Active Directory
2 16 (3.66%) Docker
3 10 (2.29%) Squid
4 4 (0.92%) Hyper-V
4 4 (0.92%) VMware Infrastructure
5 2 (0.46%) Firmware
5 2 (0.46%) Virtual Desktop
5 2 (0.46%) vSphere
Systems Management
1 15 (3.43%) Terraform
2 12 (2.75%) Ansible
3 11 (2.52%) Kubernetes
3 11 (2.52%) Puppet
4 8 (1.83%) CA Service Virtualization
4 8 (1.83%) SCCM
5 3 (0.69%) cPanel
6 2 (0.46%) Opscode Chef
7 1 (0.23%) HP Quality Center
7 1 (0.23%) Packer
7 1 (0.23%) SCOM
7 1 (0.23%) Systems Management Server (SMS)
Vendors
1 56 (12.81%) SAP
2 47 (10.76%) Google
3 44 (10.07%) Microsoft
4 37 (8.47%) Adobe
5 33 (7.55%) Salesforce.com
6 29 (6.64%) Oracle
7 15 (3.43%) Pega
8 11 (2.52%) Pardot
8 11 (2.52%) Red Hat
9 10 (2.29%) Atlassian
10 9 (2.06%) ATG
10 9 (2.06%) Demandware
10 9 (2.06%) Facebook
10 9 (2.06%) Hotjar
10 9 (2.06%) hybris
10 9 (2.06%) Marketo
10 9 (2.06%) Sitecore
11 8 (1.83%) Crazy Egg
11 8 (1.83%) Optimizely
11 8 (1.83%) Salesforce Marketing Cloud