Period
to 22 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the North West. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
England > North West
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 60 58 52
Rank change year-on-year -2 -6 -12
Permanent jobs citing Marketing 643 534 644
As % of all permanent IT jobs advertised in the North West 4.84% 4.27% 5.01%
As % of the General category 11.30% 11.70% 13.23%
Number of salaries quoted 522 471 522
North West median annual salary £37,500 £37,500 £35,000
Median salary % change year-on-year - +7.14% -
10th Percentile £25,000 £22,500 £21,250
90th Percentile £65,000 £62,500 £56,250
England median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the North West with a requirement for common skills.

All General Skills
North West
Permanent vacancies with a requirement for common skills 5689 4565 4867
As % of all permanent IT jobs advertised in the North West 42.79% 36.48% 37.84%
Number of salaries quoted 4159 3685 3866
North West median annual salary £45,000 £40,000 £40,500
Median salary % change year-on-year +12.50% -1.23% +1.25%
10th Percentile £26,250 £25,000 £24,500
90th Percentile £66,250 £63,750 £65,000
England median annual salary £52,500 £52,115 £50,000
% change year-on-year +0.74% +4.23% -

Marketing
Job Vacancy Trend in the North West

Job postings citing Marketing as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing in the North West

Marketing
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in the North West.

Salary trend for Marketing in the North West

Marketing
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing in the North West over the 6 months to 22 November 2017.

Salary histogram for Marketing in the North West

Marketing
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the North West region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -6 412 £38,500 +2.67% 44
Cheshire -14 101 £32,500 -4.41% 16
Merseyside +46 63 £33,250 +2.31% 3
Lancashire +38 59 £32,500 +6.56%
Cumbria - 2 £40,036 - 3
Marketing
England

For the 6 months to 22 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region with a requirement for Marketing.

1 234 (36.39%) Digital Marketing
2 203 (31.57%) Agile Software Development
3 184 (28.62%) SQL
4 180 (27.99%) Finance
5 169 (26.28%) JavaScript
6 159 (24.73%) HTML
7 156 (24.26%) Business Intelligence
8 149 (23.17%) SAP
8 149 (23.17%) Manufacturing
9 144 (22.40%) .NET
10 142 (22.08%) CSS
10 142 (22.08%) Telecoms
11 141 (21.93%) Electronics
12 138 (21.46%) Programme Management
13 133 (20.68%) Analytics
14 110 (17.11%) C#
15 109 (16.95%) SQL Server
16 97 (15.09%) MVC
16 97 (15.09%) jQuery
17 94 (14.62%) Google
17 94 (14.62%) E-Commerce
18 93 (14.46%) SEO
19 90 (14.00%) Degree
20 87 (13.53%) User Experience
21 84 (13.06%) Scrum
21 84 (13.06%) ASP.NET
22 77 (11.98%) PHP
22 77 (11.98%) Web Development
23 74 (11.51%) Java
24 71 (11.04%) TDD

Marketing
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (3.58%) WordPress
2 21 (3.27%) CMS
3 19 (2.95%) IIS
4 16 (2.49%) Apache Spark
5 14 (2.18%) Umbraco
6 13 (2.02%) Drupal
7 11 (1.71%) SAS
7 11 (1.71%) Sitecore CMS
8 10 (1.56%) Apache
9 8 (1.24%) Sitefinity
10 7 (1.09%) SharePoint
11 4 (0.62%) Tomcat
12 3 (0.47%) Confluence
12 3 (0.47%) EPiServer
13 2 (0.31%) Content Management Server
13 2 (0.31%) MS Exchange
13 2 (0.31%) SharePoint Server
14 1 (0.16%) Apache Solr
14 1 (0.16%) Joomla!
14 1 (0.16%) WebSphere
Applications
1 22 (3.42%) Microsoft Excel
2 21 (3.27%) Microsoft Office
2 21 (3.27%) Photoshop
3 19 (2.95%) FileZilla
4 16 (2.49%) Adobe Creative Suite
5 8 (1.24%) Adobe Illustrator
5 8 (1.24%) Microsoft PowerPoint
6 5 (0.78%) Microsoft Project
7 2 (0.31%) Acrobat
7 2 (0.31%) Adobe After Effects
7 2 (0.31%) Adobe Premiere
7 2 (0.31%) InDesign
7 2 (0.31%) InfoPath
7 2 (0.31%) MS Visio
7 2 (0.31%) SPSS
8 1 (0.16%) Final Cut Pro
8 1 (0.16%) Fireworks
8 1 (0.16%) UserZoom
Business Applications
1 12 (1.87%) Magento
2 7 (1.09%) Payment Gateway
2 7 (1.09%) SAP ERP
3 6 (0.93%) Dynamics CRM
4 5 (0.78%) Oracle ERP
5 4 (0.62%) Workfront
6 3 (0.47%) NetSuite
6 3 (0.47%) Sage 200
6 3 (0.47%) Salesforce.com CRM
6 3 (0.47%) SAP Hybris
6 3 (0.47%) SAP S/4HANA
7 2 (0.31%) Cognos TM1
7 2 (0.31%) Dynamics NAV
7 2 (0.31%) Infor M3
7 2 (0.31%) SAP CRM
7 2 (0.31%) Shopify
8 1 (0.16%) Fredhopper
8 1 (0.16%) Sage X3
8 1 (0.16%) Unica
8 1 (0.16%) WebTrends
Cloud Services
1 45 (7.00%) Amazon AWS
2 40 (6.22%) Microsoft Azure
3 39 (6.07%) SaaS
4 36 (5.60%) Google Cloud Platform
5 34 (5.29%) Google Analytics
6 11 (1.71%) GitHub
7 10 (1.56%) AdWords
7 10 (1.56%) AWS CloudFormation
8 8 (1.24%) Amazon CloudWatch
8 8 (1.24%) PaaS
9 7 (1.09%) IaaS
9 7 (1.09%) Office 365
9 7 (1.09%) Sage Pay
10 6 (0.93%) Adobe Creative Cloud
11 5 (0.78%) MailChimp
12 4 (0.62%) Cloud Computing
13 3 (0.47%) Amazon EC2
13 3 (0.47%) G Suite
13 3 (0.47%) Responsys
13 3 (0.47%) Silverpop
Communications & Networking
1 19 (2.95%) FTP
1 19 (2.95%) SMTP
2 8 (1.24%) Internet
3 5 (0.78%) Ethernet
3 5 (0.78%) Firewall
4 4 (0.62%) HTTP
4 4 (0.62%) LAN
4 4 (0.62%) WAN
5 3 (0.47%) RS-232
5 3 (0.47%) SMS
5 3 (0.47%) TCP/IP
5 3 (0.47%) VPN
5 3 (0.47%) Wi-Fi
6 2 (0.31%) Unified Communications
7 1 (0.16%) Cisco ASA
7 1 (0.16%) Network Security
7 1 (0.16%) Wireless
Database & Business Intelligence
1 109 (16.95%) SQL Server
2 58 (9.02%) Big Data
3 49 (7.62%) MySQL
4 45 (7.00%) Relational Database
5 44 (6.84%) Hadoop
6 35 (5.44%) SQL Server 2016
7 15 (2.33%) MongoDB
7 15 (2.33%) PostgreSQL
8 11 (1.71%) SQL Server Reporting Services
9 9 (1.40%) Data Mining
9 9 (1.40%) Data Warehouse
9 9 (1.40%) SQL Server Integration Services
10 8 (1.24%) QlikView
10 8 (1.24%) SQL Server Analysis Services
11 7 (1.09%) Apache Accumulo
11 7 (1.09%) CouchDB
11 7 (1.09%) RDBMS
12 6 (0.93%) Crystal Reports
12 6 (0.93%) SQL Server 2012
13 5 (0.78%) SQL Server 2014
Development Applications
1 33 (5.13%) Git (software)
2 29 (4.51%) JIRA
3 25 (3.89%) Jenkins
4 19 (2.95%) Subversion
5 15 (2.33%) Bitbucket
5 15 (2.33%) Visual Studio
6 12 (1.87%) TeamCity
7 10 (1.56%) Maven
8 9 (1.40%) Cucumber
8 9 (1.40%) JUnit
9 8 (1.24%) Eclipse
9 8 (1.24%) SQL Server Management Studio (SSMS)
10 7 (1.09%) gulp
10 7 (1.09%) Selenium
11 6 (0.93%) Atlassian Bamboo
11 6 (0.93%) EasyMock
11 6 (0.93%) Grunt
11 6 (0.93%) NUnit
12 5 (0.78%) MSTest
12 5 (0.78%) QUnit
General
1 180 (27.99%) Finance
2 149 (23.17%) Manufacturing
3 142 (22.08%) Telecoms
4 141 (21.93%) Electronics
5 68 (10.58%) Advertising
6 61 (9.49%) Retail
7 15 (2.33%) Legal
8 11 (1.71%) Games
9 7 (1.09%) Banking
10 6 (0.93%) Billing
11 5 (0.78%) Brand Awareness
12 3 (0.47%) Law
13 2 (0.31%) Back Office
13 2 (0.31%) General Ledger
13 2 (0.31%) Pharmaceutical
13 2 (0.31%) Russian Language
14 1 (0.16%) Corporate Banking
14 1 (0.16%) Financial Institution
14 1 (0.16%) German Language
14 1 (0.16%) Investment Banking
Job Titles
1 234 (36.39%) Developer
2 86 (13.37%) .NET Developer
3 79 (12.29%) Analyst
4 61 (9.49%) Front End Developer (Client-Side Developer)
5 49 (7.62%) C# Developer
6 42 (6.53%) C# .NET Developer
7 36 (5.60%) Business Analyst
7 36 (5.60%) Web Developer
8 34 (5.29%) Senior Developer
9 32 (4.98%) Product Manager
10 31 (4.82%) Business Manager
11 29 (4.51%) ASP.NET Developer
11 29 (4.51%) C# ASP.NET Developer
12 28 (4.35%) Designer
12 28 (4.35%) PHP Developer
13 25 (3.89%) Front End Web Developer (Client-Side Developer)
14 23 (3.58%) Architect
15 22 (3.42%) Development Manager
16 21 (3.27%) Senior Front-End Developer
17 20 (3.11%) Business Development Manager
Libraries, Frameworks & Software Standards
1 159 (24.73%) HTML
2 144 (22.40%) .NET
3 142 (22.08%) CSS
4 97 (15.09%) jQuery
5 84 (13.06%) ASP.NET
6 68 (10.58%) ASP.NET MVC
7 63 (9.80%) ASP.NET Web API
8 56 (8.71%) HTML5
9 46 (7.15%) Ajax
10 43 (6.69%) RESTful
11 40 (6.22%) Sass
12 32 (4.98%) ASP.NET MVC 5
13 26 (4.04%) JSON
14 24 (3.73%) AngularJS
15 22 (3.42%) CSS3
15 22 (3.42%) Laravel
16 21 (3.27%) XML
17 20 (3.11%) Twitter Bootstrap
18 19 (2.95%) Regular Expression
18 19 (2.95%) Web Services
Miscellaneous
1 87 (13.53%) User Experience
2 70 (10.89%) Analytical Skills
3 38 (5.91%) Social Media
4 30 (4.67%) N-Tier
5 27 (4.20%) Public Cloud
6 23 (3.58%) Mobile App
7 15 (2.33%) Greenfield Project
8 12 (1.87%) iPad
9 10 (1.56%) Graphic Design
10 9 (1.40%) Blog
10 9 (1.40%) Digital Media
10 9 (1.40%) Enterprise Software
10 9 (1.40%) Management Information System
11 8 (1.24%) Computer Science
11 8 (1.24%) Life Science
11 8 (1.24%) Tandem
12 7 (1.09%) Algorithms
12 7 (1.09%) Fintech
13 6 (0.93%) Data Structures
13 6 (0.93%) Internet of Things
Operating Systems
1 62 (9.64%) Windows
2 47 (7.31%) Linux
3 30 (4.67%) Unix
4 9 (1.40%) Android
4 9 (1.40%) Apple iOS
5 8 (1.24%) Windows Server
6 7 (1.09%) CentOS
7 6 (0.93%) Mac OS
8 3 (0.47%) Windows Embedded Compact
8 3 (0.47%) Windows Server 2012
9 2 (0.31%) Debian
9 2 (0.31%) Red Hat Enterprise Linux
9 2 (0.31%) Ubuntu
9 2 (0.31%) Windows Server 2008
10 1 (0.16%) Windows 10
10 1 (0.16%) Windows 7
10 1 (0.16%) Windows 8
Processes & Methodologies
1 234 (36.39%) Digital Marketing
2 203 (31.57%) Agile Software Development
3 156 (24.26%) Business Intelligence
4 138 (21.46%) Programme Management
5 133 (20.68%) Analytics
6 97 (15.09%) MVC
7 94 (14.62%) E-Commerce
8 93 (14.46%) SEO
9 84 (13.06%) Scrum
10 77 (11.98%) Web Development
11 71 (11.04%) TDD
12 62 (9.64%) Front End Development
13 54 (8.40%) DevOps
14 53 (8.24%) Continuous Integration
15 52 (8.09%) OO
16 51 (7.93%) BDD
16 51 (7.93%) Open Source
17 48 (7.47%) Test Automation
18 47 (7.31%) Machine Learning
19 46 (7.15%) CRM
Programming Languages
1 184 (28.62%) SQL
2 169 (26.28%) JavaScript
3 110 (17.11%) C#
4 77 (11.98%) PHP
5 74 (11.51%) Java
6 59 (9.18%) Python
7 38 (5.91%) C++
8 35 (5.44%) Shell Script
9 34 (5.29%) T-SQL
10 28 (4.35%) Go
11 19 (2.95%) VBScript
12 17 (2.64%) VB
13 9 (1.40%) Ruby
14 8 (1.24%) R
15 7 (1.09%) Clojure
15 7 (1.09%) VBA
16 6 (0.93%) C
16 6 (0.93%) ES6
16 6 (0.93%) PL/SQL
16 6 (0.93%) VB.NET
Qualifications
1 90 (14.00%) Degree
2 9 (1.40%) Security Cleared
3 6 (0.93%) Master's Degree
4 5 (0.78%) Computer Science Degree
5 4 (0.62%) CISA
5 4 (0.62%) CISM
5 4 (0.62%) CISSP
5 4 (0.62%) PhD
6 3 (0.47%) CRISC
6 3 (0.47%) Microsoft Certification
6 3 (0.47%) SC Cleared
7 2 (0.31%) CISMP
7 2 (0.31%) ISEB
7 2 (0.31%) SANS
8 1 (0.16%) CCDP
8 1 (0.16%) CCNP
8 1 (0.16%) Cisco Certification
8 1 (0.16%) ISTQB
8 1 (0.16%) PMP
8 1 (0.16%) PRINCE2 Certification
Quality Assurance & Compliance
1 27 (4.20%) QA
2 9 (1.40%) ISO/IEC 27001
3 4 (0.62%) ISO 22301
4 3 (0.47%) GDPR
4 3 (0.47%) PCI DSS
4 3 (0.47%) WAI
5 1 (0.16%) Actionable Recommendations
5 1 (0.16%) Basel II
5 1 (0.16%) Data Quality
5 1 (0.16%) ISO 14001
5 1 (0.16%) PMO
System Software
1 18 (2.80%) Docker
2 6 (0.93%) Active Directory
3 4 (0.62%) Hyper-V
3 4 (0.62%) VMware Infrastructure
4 3 (0.47%) Virtual Machines
5 1 (0.16%) Firmware
Systems Management
1 35 (5.44%) Opscode Chef
1 35 (5.44%) Puppet
2 32 (4.98%) Ansible
3 15 (2.33%) Mesos
4 8 (1.24%) ZABBIX
5 7 (1.09%) Kubernetes
6 6 (0.93%) Ambari
7 4 (0.62%) SCCM
8 3 (0.47%) Marathon
8 3 (0.47%) rkt
9 2 (0.31%) Salt
10 1 (0.16%) Capistrano
10 1 (0.16%) Plesk
Vendors
1 149 (23.17%) SAP
2 94 (14.62%) Google
3 66 (10.26%) Microsoft
4 44 (6.84%) Facebook
5 30 (4.67%) Adobe
6 20 (3.11%) PayPal
7 19 (2.95%) Twitter
8 14 (2.18%) Salesforce.com
9 11 (1.71%) Sitecore
10 8 (1.24%) Hitwise
11 7 (1.09%) Oracle
11 7 (1.09%) Tableau
12 6 (0.93%) CyberSource
12 6 (0.93%) Hortonworks
13 5 (0.78%) Cognos
13 5 (0.78%) DoubleClick
13 5 (0.78%) Zend
14 4 (0.62%) Reuters
14 4 (0.62%) VMware
14 4 (0.62%) Workday