Period
to 20 November 2017

The median annual salary for a Marketing Manager was £38,750 in advertised job vacancies in the North West during the 6 months to 20 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Marketing Manager
England > North West
6 months to
20 Nov 2017
Same period 2016 Same period 2015
Rank 359 357 334
Rank change year-on-year -2 -23 +23
Permanent jobs requiring a Marketing Manager 15 8 32
As % of all permanent IT jobs advertised in the North West 0.11% 0.065% 0.25%
As % of the Job Titles category 0.12% 0.067% 0.25%
Number of salaries quoted 12 6 17
North West median annual salary £38,750 £42,500 £32,500
Median salary % change year-on-year -8.82% +30.77% +8.33%
10th Percentile £26,250 £30,000 £27,800
90th Percentile £65,000 £71,250 £45,000
England median annual salary £45,000 £47,500 £40,000
% change year-on-year -5.26% +18.75% -11.11%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in the North West. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
North West
Permanent vacancies in the North West with a recognized job title 12799 11927 12584
% of permanent IT jobs with a recognized job title 96.59% 97.01% 96.58%
Number of salaries quoted 10256 10029 10440
North West median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - +6.67%
10th Percentile £25,000 £25,000 £23,000
90th Percentile £65,000 £61,250 £58,750
England median annual salary £50,000 £47,500 £46,000
% change year-on-year +5.26% +3.26% +2.22%

Marketing Manager
Job Vacancy Trend in the North West

Job postings that featured Marketing Manager in the job title as a percentage of all IT jobs advertised in the North West.

Job vacancy trend for Marketing Manager in the North West

Marketing Manager
Salary Trend in the North West

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Manager in the North West.

Salary trend for Marketing Manager in the North West

Marketing Manager
Salary Histogram in the North West

The salary distribution of IT jobs citing Marketing Manager in the North West over the 6 months to 20 November 2017.

Salary histogram for Marketing Manager in the North West

Marketing Manager
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the North West region over the 6 months to 20 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Manchester -1 11 £30,000 -33.33% 1
Lancashire - 4 £60,000 -
Marketing Manager
England

Marketing Manager Skill Set
Top 30 Co-occurring IT Skills in the North West

For the 6 months to 20 November 2017, Marketing Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the North West region featuring Marketing Manager in the job title.

1 15 (100.00%) Marketing
2 6 (40.00%) Analytics
3 5 (33.33%) Database Marketing
3 5 (33.33%) SQL
4 4 (26.67%) Advertising
4 4 (26.67%) Digital Marketing
4 4 (26.67%) Marketing Strategy
5 3 (20.00%) Campaign Management
5 3 (20.00%) Content Marketing
5 3 (20.00%) Copywriting
5 3 (20.00%) Google Analytics
5 3 (20.00%) Email Marketing
5 3 (20.00%) Creative Marketing
5 3 (20.00%) Direct Marketing
5 3 (20.00%) QA
5 3 (20.00%) Stakeholder Management
5 3 (20.00%) Web Analytics
5 3 (20.00%) Google
5 3 (20.00%) SEO
5 3 (20.00%) Finance
6 2 (13.33%) Salesforce.com
6 2 (13.33%) Microsoft Excel
6 2 (13.33%) CRM
6 2 (13.33%) Microsoft PowerPoint
6 2 (13.33%) Marketing Automation
6 2 (13.33%) Conversion Rate Optimisation
6 2 (13.33%) User Experience
6 2 (13.33%) Analytical Skills
6 2 (13.33%) Salesforce.com CRM
6 2 (13.33%) Link Building

Marketing Manager Skill Set
Co-occurring IT Skills in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 2 (13.33%) Microsoft Excel
1 2 (13.33%) Microsoft PowerPoint
Business Applications
1 2 (13.33%) Salesforce.com CRM
Cloud Services
1 3 (20.00%) Google Analytics
2 1 (6.67%) Adobe Analytics
2 1 (6.67%) Google Cloud Platform
2 1 (6.67%) Google Tag Manager
Database & Business Intelligence
1 1 (6.67%) BigQuery
General
1 15 (100.00%) Marketing
2 4 (26.67%) Advertising
3 3 (20.00%) Finance
Libraries, Frameworks & Software Standards
1 1 (6.67%) ATL
1 1 (6.67%) jQuery
Miscellaneous
1 2 (13.33%) Analytical Skills
1 2 (13.33%) User Experience
2 1 (6.67%) Fintech
2 1 (6.67%) Social Media
Processes & Methodologies
1 6 (40.00%) Analytics
2 5 (33.33%) Database Marketing
3 4 (26.67%) Digital Marketing
3 4 (26.67%) Marketing Strategy
4 3 (20.00%) Campaign Management
4 3 (20.00%) Content Marketing
4 3 (20.00%) Copywriting
4 3 (20.00%) Creative Marketing
4 3 (20.00%) Direct Marketing
4 3 (20.00%) Email Marketing
4 3 (20.00%) SEO
4 3 (20.00%) Stakeholder Management
4 3 (20.00%) Web Analytics
5 2 (13.33%) Conversion Rate Optimisation
5 2 (13.33%) CRM
5 2 (13.33%) Link Building
5 2 (13.33%) Marketing Automation
6 1 (6.67%) Content Marketing Strategy
6 1 (6.67%) Marketing Analytics
6 1 (6.67%) Product Marketing
Programming Languages
1 5 (33.33%) SQL
2 1 (6.67%) JavaScript
2 1 (6.67%) Python
Quality Assurance & Compliance
1 3 (20.00%) QA
Vendors
1 3 (20.00%) Google
2 2 (13.33%) Salesforce.com
3 1 (6.67%) Adobe