Marketing Manager Job Trends in the North West

Marketing Manager
England > North West

The median Marketing Manager salary in the North West is £45,000 per year, according to job vacancies posted during the 6 months leading to 14 January 2026.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 171 - 197
Rank change year-on-year - - +99
Permanent jobs requiring a Marketing Manager 15 0 6
As % of all permanent jobs in the North West 0.24% - 0.13%
As % of the Job Titles category 0.27% - 0.14%
Number of salaries quoted 15 0 6
10th Percentile £37,500 - £48,500
25th Percentile £41,250 - £52,500
Median annual salary (50th Percentile) £45,000 - £55,000
Median % change year-on-year - - +37.50%
75th Percentile £50,000 - £70,625
90th Percentile £56,000 - £75,625
England median annual salary £50,000 £57,500 £55,000
% change year-on-year -13.04% +4.55% -1.79%

All Permanent IT Job Roles
North West

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the North West. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the North West with a recognized job title 5,478 4,660 4,269
% of permanent jobs with a recognized job title 85.98% 92.20% 95.33%
Number of salaries quoted 3,043 2,452 3,359
10th Percentile £28,250 £32,500 £29,000
25th Percentile £35,000 £40,000 £38,734
Median annual salary (50th Percentile) £50,000 £52,000 £50,000
Median % change year-on-year -3.85% +4.00% -5.87%
75th Percentile £67,500 £66,113 £67,500
90th Percentile £81,250 £78,750 £80,000
England median annual salary £55,000 £60,000 £57,500
% change year-on-year -8.33% +4.35% -6.50%

Marketing Manager
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings featuring 'Marketing Manager' in the job title relative to all permanent IT jobs advertised in the North West.

Marketing Manager job vacancy trend in the North West

Marketing Manager
Salary Trend in the North West

Salary distribution trend for Marketing Manager job vacancies in the North West.

Salary distribution trend for Marketing Manager job vacancies in the North West

Marketing Manager
Salary Histogram in the North West

Salary distribution for jobs citing Marketing Manager in the North West over the 6 months to 14 January 2026.

Salary histogram for Marketing Manager in the North West

Marketing Manager
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the North West region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester - 13 £45,000 -
Cheshire - 1 £31,500 - 3
Marketing Manager
England

Marketing Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities in the North West

For the 6 months to 14 January 2026, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads across the North West region featuring Marketing Manager in the job title.

1 7 (46.67%) Digital Marketing
2 6 (40.00%) B2B
3 5 (33.33%) Agile
3 5 (33.33%) Google
3 5 (33.33%) Product Marketing
3 5 (33.33%) Storytelling
4 4 (26.67%) Google Ads
4 4 (26.67%) Marketing Strategy
4 4 (26.67%) Pay per click
4 4 (26.67%) SEO
5 3 (20.00%) Adobe
5 3 (20.00%) Adobe Creative Suite
5 3 (20.00%) Adobe Illustrator
5 3 (20.00%) B2B Marketing
5 3 (20.00%) Campaign Management
5 3 (20.00%) Copywriting
5 3 (20.00%) Customer Experience
5 3 (20.00%) Elementor
5 3 (20.00%) Email Marketing
5 3 (20.00%) Performance Metrics
5 3 (20.00%) Photoshop
5 3 (20.00%) Remarketing
5 3 (20.00%) SaaS
5 3 (20.00%) Thought Leadership
5 3 (20.00%) Time Management
5 3 (20.00%) WordPress
6 2 (13.33%) Analytics
7 1 (6.67%) A/B Testing
7 1 (6.67%) B2C
7 1 (6.67%) Budget Management

Marketing Manager Skill Set
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (20.00%) WordPress
Applications
1 3 (20.00%) Adobe Creative Suite
1 3 (20.00%) Adobe Illustrator
1 3 (20.00%) Elementor
1 3 (20.00%) Photoshop
2 1 (6.67%) Microsoft Excel
Cloud Services
1 4 (26.67%) Google Ads
2 3 (20.00%) SaaS
3 1 (6.67%) Google Analytics
3 1 (6.67%) Google Data Studio
Database & Business Intelligence
1 1 (6.67%) Looker
Development Applications
1 1 (6.67%) Pivotal Tracker
General
1 15 (100.00%) Marketing
2 5 (33.33%) Social Skills
3 3 (20.00%) Brand Awareness
3 3 (20.00%) Organisational Skills
4 1 (6.67%) Presentation Skills
4 1 (6.67%) Retail
Miscellaneous
1 3 (20.00%) EPoS
1 3 (20.00%) Social Media
2 1 (6.67%) Digital Media
2 1 (6.67%) NHS
Processes & Methodologies
1 7 (46.67%) Digital Marketing
2 6 (40.00%) B2B
3 5 (33.33%) Agile
3 5 (33.33%) Product Marketing
3 5 (33.33%) Storytelling
4 4 (26.67%) Marketing Strategy
4 4 (26.67%) Pay per click
4 4 (26.67%) SEO
5 3 (20.00%) B2B Marketing
5 3 (20.00%) Campaign Management
5 3 (20.00%) Copywriting
5 3 (20.00%) Customer Experience
5 3 (20.00%) Email Marketing
5 3 (20.00%) Performance Metrics
5 3 (20.00%) Remarketing
5 3 (20.00%) Thought Leadership
5 3 (20.00%) Time Management
6 2 (13.33%) Analytics
7 1 (6.67%) A/B Testing
7 1 (6.67%) Customer Acquisition
Vendors
1 5 (33.33%) Google
2 3 (20.00%) Adobe
3 1 (6.67%) Marin
3 1 (6.67%) Microsoft
3 1 (6.67%) TikTok