Storytelling Job Trends in England

Storytelling
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Storytelling skills. It covers permanent job vacancies from the 6 months leading up to 18 April 2026, with comparisons to the same periods in the previous two years.

6 months to
18 Apr 2026
Same period 2025 Same period 2024
Rank 303 355 557
Rank change year-on-year +52 +202 -36
Permanent jobs citing Storytelling 452 291 274
As % of all permanent jobs in England 0.59% 0.78% 0.33%
As % of the Processes & Methodologies category 0.78% 0.84% 0.39%
Number of salaries quoted 127 99 150
10th Percentile £35,750 £25,000 £29,750
25th Percentile £42,500 £25,313 £40,722
Median annual salary (50th Percentile) £48,105 £50,000 £50,000
Median % change year-on-year -3.79% - -15.63%
75th Percentile £68,125 £70,417 £66,778
90th Percentile £87,478 £86,500 £83,250
UK median annual salary £47,500 £46,500 £50,000
% change year-on-year +2.15% -7.00% -9.33%

All Process & Methodology Skills
England

Storytelling falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 58,111 34,588 70,802
As % of all permanent jobs advertised in England 75.51% 93.07% 85.92%
Number of salaries quoted 36,574 20,539 53,747
10th Percentile £30,000 £31,250 £29,000
25th Percentile £40,000 £42,500 £39,750
Median annual salary (50th Percentile) £57,500 £60,000 £55,000
Median % change year-on-year -4.17% +9.09% -12.00%
75th Percentile £78,750 £80,000 £73,750
90th Percentile £100,000 £103,750 £93,750
UK median annual salary £57,500 £60,000 £55,000
% change year-on-year -4.17% +9.09% -10.51%

Storytelling
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Storytelling relative to all permanent IT jobs advertised in England.

Storytelling job vacancy trend in England

Storytelling
Salary Trend in England

Salary distribution trend for jobs in England citing Storytelling.

Salary distribution trend for jobs in England citing Storytelling

Storytelling
Salary Histogram in England

Salary distribution for jobs citing Storytelling in England over the 6 months to 18 April 2026.

Salary histogram for Storytelling in England

Storytelling
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Storytelling within the England region over the 6 months to 18 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +52 221 £55,000 +4.76% 86
East of England +43 88 £37,500 -28.57% 4
South East -18 52 £41,250 -17.50% 34
North of England -70 31 £48,105 +6.90% 25
South West -51 24 £60,000 +134.15% 5
Midlands -32 20 £45,000 -14.29% 24
West Midlands -15 15 £45,000 -26.53% 8
North West -24 14 £45,000 -10.00% 17
Yorkshire -79 13 £48,105 +87.72% 8
East Midlands -53 5 £24,000 -52.00% 16
North East -28 4 £52,000 +4.00% 1
Storytelling
UK

Storytelling
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 34 (7.52%) Confluence
2 26 (5.75%) Apache Spark
3 25 (5.53%) CMS
4 24 (5.31%) Apache Airflow
5 9 (1.99%) SharePoint
Applications
1 30 (6.64%) UserZoom
2 19 (4.20%) Microsoft Excel
3 11 (2.43%) Adobe Creative Suite
4 10 (2.21%) Microsoft PowerPoint
5 8 (1.77%) InDesign
6 7 (1.55%) Microsoft Office
7 6 (1.33%) Adobe Illustrator
7 6 (1.33%) Photoshop
8 5 (1.11%) AutoCAD
8 5 (1.11%) DaVinci Resolve
8 5 (1.11%) MS Visio
9 3 (0.66%) Adobe Premiere
9 3 (0.66%) Final Cut Pro
10 2 (0.44%) Blender
10 2 (0.44%) Microsoft Project
10 2 (0.44%) Trello
11 1 (0.22%) Adobe After Effects
11 1 (0.22%) Chatbot
11 1 (0.22%) Maya
Business Applications
1 10 (2.21%) NetSuite
2 4 (0.88%) Dynamics AX
3 2 (0.44%) SAP S/4HANA
4 1 (0.22%) Dynamics CRM
4 1 (0.22%) SAP IBP
4 1 (0.22%) SAP MII
4 1 (0.22%) SAP MM
4 1 (0.22%) SAP PP
4 1 (0.22%) Shopify
Cloud Services
1 172 (38.05%) Adobe Analytics
2 105 (23.23%) Power Platform
3 87 (19.25%) Figma
4 67 (14.82%) Azure
5 52 (11.50%) AWS
5 52 (11.50%) Contentsquare
6 49 (10.84%) GCP
7 36 (7.96%) Snowflake
8 35 (7.74%) dbt
9 30 (6.64%) Azure Synapse Analytics
10 22 (4.87%) SaaS
11 16 (3.54%) Google Analytics
12 10 (2.21%) Asana
13 8 (1.77%) Azure Data Factory
13 8 (1.77%) H2O.ai
13 8 (1.77%) OpenShift
14 7 (1.55%) Azure DevOps
14 7 (1.55%) Canva
14 7 (1.55%) Microsoft Copilot
15 4 (0.88%) Slack
Communications & Networking
1 167 (36.95%) Broadband
2 9 (1.99%) Multicast
2 9 (1.99%) TCP/IP
3 7 (1.55%) Internet
3 7 (1.55%) LTE
4 5 (1.11%) SNMP
5 4 (0.88%) Intranet
6 2 (0.44%) Unified Communications
7 1 (0.22%) 5G
Database & Business Intelligence
1 101 (22.35%) Power BI
2 64 (14.16%) Tableau
3 38 (8.41%) Looker
4 34 (7.52%) BigQuery
4 34 (7.52%) Data Lake
5 28 (6.19%) Amazon Redshift
6 24 (5.31%) Data Warehouse
7 23 (5.09%) Elasticsearch
7 23 (5.09%) Snowflake Schema
8 15 (3.32%) SQL Server
9 10 (2.21%) Data Vault
9 10 (2.21%) SQL Server Reporting Services
10 9 (1.99%) Metadata
11 7 (1.55%) Azure SQL Database
11 7 (1.55%) Big Data
11 7 (1.55%) GIS
12 3 (0.66%) Power Query
12 3 (0.66%) SQL Server Integration Services
13 2 (0.44%) Hadoop
14 1 (0.22%) MySQL
Development Applications
1 23 (5.09%) MLflow
2 18 (3.98%) JIRA
3 13 (2.88%) Git
4 4 (0.88%) Jenkins
5 1 (0.22%) GitLab
General
1 175 (38.72%) Games
2 126 (27.88%) Social Skills
3 86 (19.03%) Analytical Skills
4 80 (17.70%) Marketing
5 77 (17.04%) Finance
6 51 (11.28%) Law
7 32 (7.08%) Legal
8 21 (4.65%) Manufacturing
8 21 (4.65%) Public Sector
9 18 (3.98%) Presentation Skills
9 18 (3.98%) Retail
10 14 (3.10%) Inclusion and Diversity
10 14 (3.10%) Publishing
11 12 (2.65%) Banking
12 11 (2.43%) Influencing Skills
13 9 (1.99%) Telecoms
14 7 (1.55%) Advertising
14 7 (1.55%) Agriculture
14 7 (1.55%) Automotive
14 7 (1.55%) Organisational Skills
Job Titles
1 118 (26.11%) Lead
2 78 (17.26%) Senior
3 62 (13.72%) Designer
4 45 (9.96%) Lead Designer
5 41 (9.07%) Analyst
6 38 (8.41%) Digital Designer
7 23 (5.09%) Data Analyst
7 23 (5.09%) Data Scientist
7 23 (5.09%) Senior Systems Engineer
7 23 (5.09%) Systems Engineer
8 20 (4.42%) Product Manager
9 18 (3.98%) User Researcher
10 16 (3.54%) Consultant
10 16 (3.54%) Marketing Manager
11 15 (3.32%) Architect
11 15 (3.32%) Content Manager
12 14 (3.10%) Systems Manager
13 13 (2.88%) Digital User Researcher
13 13 (2.88%) Senior Manager
14 12 (2.65%) Lead UX Designer
Libraries, Frameworks & Software Standards
1 32 (7.08%) PyTorch
1 32 (7.08%) TensorFlow
2 24 (5.31%) scikit-learn
3 23 (5.09%) Kafka
3 23 (5.09%) LangChain
3 23 (5.09%) LlamaIndex
3 23 (5.09%) pgvector
4 8 (1.77%) Keras
5 7 (1.55%) HEVC
5 7 (1.55%) Matplotlib
5 7 (1.55%) Seaborn
6 6 (1.33%) PySpark
7 2 (0.44%) Pandas
7 2 (0.44%) Unreal Engine
8 1 (0.22%) NumPy
8 1 (0.22%) SAP Fiori
Miscellaneous
1 177 (39.16%) Social Media
2 33 (7.30%) Management Information System
3 31 (6.86%) Cloud Native
4 23 (5.09%) Clustering
4 23 (5.09%) Public Cloud
5 19 (4.20%) Onboarding
6 13 (2.88%) Web Conferencing
7 11 (2.43%) Greenfield Project
8 10 (2.21%) Data Structures
8 10 (2.21%) FMCG
8 10 (2.21%) Product Ownership
9 9 (1.99%) Analytical Mindset
9 9 (1.99%) Blog
9 9 (1.99%) MPEG
10 8 (1.77%) Data Centre
11 7 (1.55%) Self-Motivation
12 6 (1.33%) Enterprise Software
12 6 (1.33%) Graphic Design
12 6 (1.33%) Mobile App
13 5 (1.11%) Reinsurance
Operating Systems
1 5 (1.11%) Windows
2 1 (0.22%) Android
2 1 (0.22%) Apple iOS
Processes & Methodologies
1 304 (67.26%) Analytics
2 278 (61.50%) AI
3 211 (46.68%) Agile
4 187 (41.37%) Roadmaps
5 175 (38.72%) Customer Experience
5 175 (38.72%) User-Centered Design (UCD)
6 171 (37.83%) Product Roadmap
7 165 (36.50%) Digital Customer Experience
8 149 (32.96%) User Research
9 101 (22.35%) Workshop Facilitation
10 100 (22.12%) Business Intelligence
11 85 (18.81%) Prototyping
12 83 (18.36%) Decision-Making
13 72 (15.93%) Machine Learning
14 70 (15.49%) DesignOps
15 64 (14.16%) Continuous Improvement
15 64 (14.16%) User Experience
16 59 (13.05%) Data Modelling
17 57 (12.61%) Customer Insight
18 51 (11.28%) Mentoring
Programming Languages
1 84 (18.58%) SQL
2 72 (15.93%) Python
3 11 (2.43%) Data Analysis Expressions
3 11 (2.43%) R
4 3 (0.66%) PowerShell
5 2 (0.44%) C#
5 2 (0.44%) Java
Qualifications
1 55 (12.17%) Degree
2 14 (3.10%) Master's Degree
3 10 (2.21%) ACCA
3 10 (2.21%) CIMA
3 10 (2.21%) Computer Science Degree
4 9 (1.99%) Security Cleared
5 7 (1.55%) Postgraduate
5 7 (1.55%) Six Sigma Green Belt
6 4 (0.88%) SC Cleared
7 3 (0.66%) APMP
8 1 (0.22%) Azure Certification
8 1 (0.22%) DBS Check
8 1 (0.22%) MBA
8 1 (0.22%) PMI Certification
8 1 (0.22%) PMP
8 1 (0.22%) SAP Certification
Quality Assurance & Compliance
1 230 (50.88%) Accessibility
2 54 (11.95%) WCAG
3 36 (7.96%) GDPR
4 25 (5.53%) Data Quality
5 23 (5.09%) California Consumer Privacy Act
6 7 (1.55%) Actionable Recommendations
7 3 (0.66%) PMO
7 3 (0.66%) QA
8 2 (0.44%) EU AI Act
8 2 (0.44%) ISO 26262
8 2 (0.44%) ISO 9001
8 2 (0.44%) ISO/IEC 27001
9 1 (0.22%) GMP
Systems Management
1 4 (0.88%) Ansible
Vendors
1 191 (42.26%) Adobe
2 42 (9.29%) Databricks
3 31 (6.86%) Dell
4 29 (6.42%) Microsoft
5 23 (5.09%) Cloudera
6 17 (3.76%) Google
7 15 (3.32%) Salesforce
8 11 (2.43%) Instagram
9 9 (1.99%) Facebook
10 8 (1.77%) NVIDIA
11 7 (1.55%) HubSpot
12 5 (1.11%) Avid
12 5 (1.11%) Qualtrics
12 5 (1.11%) SolarWinds
12 5 (1.11%) Splunk
13 4 (0.88%) TikTok
13 4 (0.88%) YouTube
14 3 (0.66%) Atlassian
14 3 (0.66%) MicroStrategy
14 3 (0.66%) SAP