Period
to 18 June 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Reading. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 18 June 2018 with a comparison to the same period over the previous 2 years.

Marketing
Berkshire > Reading
6 months to
18 Jun 2018
Same period 2017 Same period 2016
Rank 47 60 47
Rank change year-on-year +13 -13 -22
Permanent jobs citing Marketing 121 122 197
As % of all permanent IT jobs advertised in Reading 4.99% 4.77% 5.33%
As % of the General category 16.97% 16.16% 14.06%
Number of salaries quoted 86 85 110
Reading median annual salary £45,000 £43,000 £52,500
Median salary % change year-on-year +4.65% -18.10% +10.53%
10th Percentile £27,500 £24,100 £26,250
90th Percentile £73,750 £79,000 £78,875
Berkshire median annual salary £45,000 £45,000 £47,500
% change year-on-year - -5.26% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Permanent vacancies with a requirement for common skills 713 755 1,401
As % of all permanent IT jobs advertised in Reading 29.38% 29.49% 37.94%
Number of salaries quoted 538 516 955
Reading median annual salary £49,270 £47,500 £50,000
Median salary % change year-on-year +3.73% -5.00% -
10th Percentile £28,945 £27,250 £30,000
90th Percentile £76,625 £80,000 £72,500
Berkshire median annual salary £50,000 £50,000 £50,000

Marketing
Job Vacancy Trend in Reading

Job postings citing Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing in Reading

Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Reading.

Salary trend for Marketing in Reading

Marketing
Salary Histogram in Reading

The salary distribution of IT jobs citing Marketing in Reading over the 6 months to 18 June 2018.

Salary histogram for Marketing in Reading

For the 6 months to 18 June 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Reading region with a requirement for Marketing.

1 27 (22.31%) Finance
2 26 (21.49%) Telecoms
3 25 (20.66%) Degree
4 24 (19.83%) HTML
5 23 (19.01%) Digital Marketing
6 22 (18.18%) Product Management
7 21 (17.36%) CSS
8 20 (16.53%) Microsoft
8 20 (16.53%) Self-Motivation
9 19 (15.70%) Microsoft Excel
10 18 (14.88%) CRM
11 17 (14.05%) SEO
11 17 (14.05%) Agile Software Development
11 17 (14.05%) Analytical Skills
12 16 (13.22%) WordPress
12 16 (13.22%) Social Media
13 15 (12.40%) Microsoft PowerPoint
13 15 (12.40%) CMS
14 14 (11.57%) B2B
14 14 (11.57%) Ruby
15 13 (10.74%) Open Source
15 13 (10.74%) Java
15 13 (10.74%) MVC
16 11 (9.09%) Stakeholder Management
16 11 (9.09%) PHP
16 11 (9.09%) SQL
16 11 (9.09%) Business Development
16 11 (9.09%) Presales
17 10 (8.26%) Value Proposition
17 10 (8.26%) Git (software)

Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (13.22%) WordPress
2 15 (12.40%) CMS
3 7 (5.79%) SharePoint
4 6 (4.96%) Drupal
4 6 (4.96%) EPiServer
5 3 (2.48%) OpenStack
6 2 (1.65%) Joomla!
6 2 (1.65%) Sitecore CMS
7 1 (0.83%) ExpressionEngine
7 1 (0.83%) IIS
7 1 (0.83%) SAS
Applications
1 19 (15.70%) Microsoft Excel
2 15 (12.40%) Microsoft PowerPoint
3 7 (5.79%) Microsoft Office
4 5 (4.13%) Adobe Illustrator
4 5 (4.13%) Photoshop
5 3 (2.48%) Adobe Creative Suite
6 1 (0.83%) Adobe Premiere
6 1 (0.83%) InDesign
Business Applications
1 7 (5.79%) Dynamics AX
2 6 (4.96%) Eloqua
3 4 (3.31%) Salesforce.com CRM
Cloud Services
1 10 (8.26%) Cloud Computing
2 9 (7.44%) Microsoft Azure
3 7 (5.79%) Dynamics 365
4 4 (3.31%) SaaS
5 3 (2.48%) Amazon AWS
6 2 (1.65%) Google Analytics
6 2 (1.65%) IaaS
7 1 (0.83%) Amazon S3
7 1 (0.83%) Amazon SQS
7 1 (0.83%) PaaS
Communications & Networking
1 5 (4.13%) Wireless
2 3 (2.48%) Internet
3 2 (1.65%) VPN
3 2 (1.65%) WAN
4 1 (0.83%) ADSL
4 1 (0.83%) AMQP
4 1 (0.83%) Broadband
4 1 (0.83%) LAN
4 1 (0.83%) Structured Cabling
4 1 (0.83%) Unified Communications
4 1 (0.83%) WebEx
4 1 (0.83%) xDSL
Database & Business Intelligence
1 10 (8.26%) MySQL
2 8 (6.61%) NoSQL
2 8 (6.61%) SQL Server Reporting Services
3 7 (5.79%) SQL Server
3 7 (5.79%) SQL Server 2016
4 1 (0.83%) Amazon DynamoDB
4 1 (0.83%) Apache Cassandra
4 1 (0.83%) Power BI
4 1 (0.83%) SQL Server Integration Services
Development Applications
1 10 (8.26%) Git (software)
2 7 (5.79%) Atlassian Bamboo
2 7 (5.79%) Hudson
2 7 (5.79%) Jenkins
2 7 (5.79%) Vagrant
3 1 (0.83%) Dreamweaver
3 1 (0.83%) Grunt
3 1 (0.83%) gulp
3 1 (0.83%) JUnit
3 1 (0.83%) Subversion
3 1 (0.83%) webpack
General
1 27 (22.31%) Finance
2 26 (21.49%) Telecoms
3 9 (7.44%) Advertising
4 8 (6.61%) Legal
5 7 (5.79%) Mandarin Language
6 4 (3.31%) Aerospace
6 4 (3.31%) Law
6 4 (3.31%) Retail
7 3 (2.48%) Manufacturing
8 2 (1.65%) Electronics
8 2 (1.65%) Pharmaceutical
8 2 (1.65%) Publishing
9 1 (0.83%) German Language
9 1 (0.83%) Multimedia
Job Titles
1 28 (23.14%) Developer
2 11 (9.09%) Account Manager
3 10 (8.26%) Marketing Manager
4 9 (7.44%) Consultant
4 9 (7.44%) PHP Developer
5 7 (5.79%) .NET Developer
5 7 (5.79%) .NET Software Developer
5 7 (5.79%) Azure DevOps
5 7 (5.79%) Azure DevOps Engineer
5 7 (5.79%) Azure Engineer
5 7 (5.79%) DevOps Engineer
5 7 (5.79%) Dynamics AX Consultant
5 7 (5.79%) Functional Consultant
5 7 (5.79%) Graduate
6 6 (4.96%) Administrator
6 6 (4.96%) Analyst
6 6 (4.96%) Backend Developer
6 6 (4.96%) Product Manager
6 6 (4.96%) Salesforce Administrator
7 5 (4.13%) Web Developer
Libraries, Frameworks & Software Standards
1 24 (19.83%) HTML
2 21 (17.36%) CSS
3 9 (7.44%) Laravel
4 8 (6.61%) RESTful
5 7 (5.79%) .NET
5 7 (5.79%) .NET Framework
5 7 (5.79%) ASP.NET
5 7 (5.79%) ASP.NET MVC
5 7 (5.79%) ASP.NET MVC 5
5 7 (5.79%) ASP.NET Web API
5 7 (5.79%) Code First Entity Framework
5 7 (5.79%) Entity Framework
5 7 (5.79%) Node.js
5 7 (5.79%) WCF
5 7 (5.79%) WinForms
5 7 (5.79%) WPF
6 4 (3.31%) jQuery
7 3 (2.48%) Twitter Bootstrap
8 2 (1.65%) HTML5
8 2 (1.65%) Sass
Miscellaneous
1 20 (16.53%) Self-Motivation
2 17 (14.05%) Analytical Skills
3 16 (13.22%) Social Media
4 8 (6.61%) Social Network
5 7 (5.79%) Blog
6 6 (4.96%) Management Information System
7 4 (3.31%) Computer Science
7 4 (3.31%) Data Centre
8 2 (1.65%) Data Structures
8 2 (1.65%) Enterprise Software
8 2 (1.65%) User Experience
8 2 (1.65%) Video Editing
8 2 (1.65%) Virtual Team
9 1 (0.83%) Analytical Mindset
9 1 (0.83%) Graphic Design
9 1 (0.83%) Greenfield Project
9 1 (0.83%) Mainframe
9 1 (0.83%) NHS
9 1 (0.83%) Private Cloud
9 1 (0.83%) Public Cloud
Operating Systems
1 8 (6.61%) Windows
2 4 (3.31%) Mac OS X
Processes & Methodologies
1 23 (19.01%) Digital Marketing
2 22 (18.18%) Product Management
3 18 (14.88%) CRM
4 17 (14.05%) Agile Software Development
4 17 (14.05%) SEO
5 14 (11.57%) B2B
6 13 (10.74%) MVC
6 13 (10.74%) Open Source
7 11 (9.09%) Business Development
7 11 (9.09%) Presales
7 11 (9.09%) Stakeholder Management
8 10 (8.26%) Content Management
8 10 (8.26%) Value Proposition
9 9 (7.44%) Analytics
9 9 (7.44%) Pay per click
9 9 (7.44%) Web Development
10 8 (6.61%) Continuous Integration
10 8 (6.61%) Customer-Centricity
10 8 (6.61%) High Availability
10 8 (6.61%) Problem-Solving
Programming Languages
1 14 (11.57%) Ruby
2 13 (10.74%) Java
3 11 (9.09%) PHP
3 11 (9.09%) SQL
4 10 (8.26%) JavaScript
5 8 (6.61%) C#
6 7 (5.79%) Go
6 7 (5.79%) Python
7 5 (4.13%) C++
8 1 (0.83%) Java 8
8 1 (0.83%) PowerShell
8 1 (0.83%) VBA
Qualifications
1 25 (20.66%) Degree
2 4 (3.31%) Computer Science Degree
2 4 (3.31%) SC Cleared
2 4 (3.31%) Security Cleared
3 1 (0.83%) MCP
3 1 (0.83%) Microsoft Certification
Quality Assurance & Compliance
1 7 (5.79%) PMO
2 2 (1.65%) SLA
3 1 (0.83%) QA
System Software
1 7 (5.79%) Docker
2 1 (0.83%) Active Directory
2 1 (0.83%) Hyper-V
2 1 (0.83%) VMware Infrastructure
Systems Management
1 7 (5.79%) Consul
1 7 (5.79%) Docker Swarm
1 7 (5.79%) Kubernetes
1 7 (5.79%) Nagios
1 7 (5.79%) Packer
1 7 (5.79%) Terraform
2 1 (0.83%) SCOM
Vendors
1 20 (16.53%) Microsoft
2 10 (8.26%) Salesforce.com
3 9 (7.44%) Oracle
4 6 (4.96%) Pardot
5 5 (4.13%) Facebook
5 5 (4.13%) Huawei
5 5 (4.13%) Twitter
6 4 (3.31%) Adobe
7 3 (2.48%) Google
7 3 (2.48%) VMware
8 2 (1.65%) Dell
8 2 (1.65%) HP
8 2 (1.65%) HubSpot
8 2 (1.65%) NetApp
8 2 (1.65%) Red Hat
8 2 (1.65%) SAP
8 2 (1.65%) Sitecore
9 1 (0.83%) BT
9 1 (0.83%) Marketo