Period
to 23 February 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in Reading. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 February 2018 with a comparison to the same period over the previous 2 years.

Marketing
Berkshire > Reading
6 months to
23 Feb 2018
Same period 2017 Same period 2016
Rank 36 22 34
Rank change year-on-year -14 +12 -12
Permanent jobs citing Marketing 158 256 289
As % of all permanent IT jobs advertised in Reading 6.11% 8.79% 6.38%
As % of the General category 18.68% 21.77% 14.86%
Number of salaries quoted 131 110 161
Reading median annual salary £45,000 £50,000 £45,000
Median salary % change year-on-year -10.00% +11.11% -3.23%
10th Percentile £27,500 £22,000 £24,500
90th Percentile £68,750 £86,325 £77,500
Berkshire median annual salary £46,000 £50,000 £45,000
% change year-on-year -8.00% +11.11% -5.26%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Reading with a requirement for common skills.

All General Skills
Reading
Permanent vacancies with a requirement for common skills 846 1,176 1,945
As % of all permanent IT jobs advertised in Reading 32.69% 40.38% 42.95%
Number of salaries quoted 622 702 1,386
Reading median annual salary £46,000 £49,250 £50,000
Median salary % change year-on-year -6.60% -1.50% -4.76%
10th Percentile £27,500 £26,250 £31,250
90th Percentile £75,900 £77,500 £72,500
Berkshire median annual salary £50,000 £49,500 £50,500
% change year-on-year +1.01% -1.98% +1.00%

Marketing
Job Vacancy Trend in Reading

Job postings citing Marketing as a percentage of all IT jobs advertised in Reading.

Job vacancy trend for Marketing in Reading

Marketing
Salary Trend in Reading

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing in Reading.

Salary trend for Marketing in Reading

Marketing
Salary Histogram in Reading

The salary distribution of IT jobs citing Marketing in Reading over the 6 months to 23 February 2018.

Salary histogram for Marketing in Reading

For the 6 months to 23 February 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Reading region with a requirement for Marketing.

1 41 (25.95%) Degree
2 39 (24.68%) Social Media
3 37 (23.42%) CRM
4 33 (20.89%) B2B
5 31 (19.62%) Finance
6 29 (18.35%) HTML
7 28 (17.72%) Analytical Skills
8 26 (16.46%) Digital Marketing
9 22 (13.92%) CSS
9 22 (13.92%) MVC
10 21 (13.29%) Telecoms
10 21 (13.29%) Salesforce.com
10 21 (13.29%) Microsoft PowerPoint
10 21 (13.29%) Product Management
11 20 (12.66%) Microsoft Excel
12 19 (12.03%) Microsoft
13 18 (11.39%) SaaS
14 17 (10.76%) Git (software)
14 17 (10.76%) Analytics
14 17 (10.76%) ERP
14 17 (10.76%) Windows
14 17 (10.76%) Project Management
14 17 (10.76%) SEO
14 17 (10.76%) Computer Science
15 16 (10.13%) Business Development
15 16 (10.13%) Agile Software Development
15 16 (10.13%) C#
15 16 (10.13%) Mentoring
16 15 (9.49%) Presales
16 15 (9.49%) RESTful

Marketing
Co-occurring IT Skills in Reading by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (9.49%) CMS
2 12 (7.59%) WordPress
3 8 (5.06%) EPiServer
4 4 (2.53%) Drupal
4 4 (2.53%) SAS
4 4 (2.53%) SharePoint
5 2 (1.27%) Joomla!
6 1 (0.63%) Apache
6 1 (0.63%) Sitecore CMS
Applications
1 21 (13.29%) Microsoft PowerPoint
2 20 (12.66%) Microsoft Excel
3 6 (3.80%) Microsoft Office
4 5 (3.16%) Adobe Illustrator
4 5 (3.16%) Photoshop
5 3 (1.90%) Adobe Creative Suite
6 1 (0.63%) InDesign
Business Applications
1 7 (4.43%) Eloqua
2 4 (2.53%) Salesforce.com CRM
3 1 (0.63%) Dynamics AX
3 1 (0.63%) Dynamics CRM
3 1 (0.63%) Sage 200
3 1 (0.63%) Sage 500
3 1 (0.63%) Sage X3
3 1 (0.63%) Shopify
3 1 (0.63%) Sprinklr
3 1 (0.63%) WebTrends
Cloud Services
1 18 (11.39%) SaaS
2 7 (4.43%) Cloud Computing
3 3 (1.90%) Amazon AWS
4 2 (1.27%) Google Analytics
5 1 (0.63%) Adobe Analytics
5 1 (0.63%) Amazon SQS
5 1 (0.63%) IaaS
5 1 (0.63%) Microsoft Azure
5 1 (0.63%) Office 365
Communications & Networking
1 9 (5.70%) Internet
2 7 (4.43%) Firewall
3 6 (3.80%) DNS
3 6 (3.80%) MPLS
4 5 (3.16%) Broadband
4 5 (3.16%) Network Security
5 4 (2.53%) NAS
5 4 (2.53%) SAN
5 4 (2.53%) TCP/IP
5 4 (2.53%) WAN
6 3 (1.90%) BIG-IP
6 3 (1.90%) Cisco ASA
6 3 (1.90%) Ethernet
6 3 (1.90%) FTP
6 3 (1.90%) HTTP
6 3 (1.90%) Intranet
6 3 (1.90%) Intrusion Detection
6 3 (1.90%) iSCSI
6 3 (1.90%) SSH
6 3 (1.90%) VPN
Database & Business Intelligence
1 15 (9.49%) NoSQL
1 15 (9.49%) SQL Server
2 13 (8.23%) SQL Server 2016
3 12 (7.59%) MySQL
4 2 (1.27%) Power BI
4 2 (1.27%) SQL Server Integration Services
5 1 (0.63%) Amazon DynamoDB
5 1 (0.63%) Apache Cassandra
5 1 (0.63%) Data Warehouse
5 1 (0.63%) SQL Server 2012
5 1 (0.63%) SQL Server Analysis Services
5 1 (0.63%) SQL Server Reporting Services
5 1 (0.63%) Star Schema
Development Applications
1 17 (10.76%) Git (software)
2 2 (1.27%) Subversion
3 1 (0.63%) Bugzilla
3 1 (0.63%) Jenkins
3 1 (0.63%) JUnit
3 1 (0.63%) SQL Server Management Studio (SSMS)
3 1 (0.63%) Team Foundation Server
3 1 (0.63%) Visual Studio
General
1 31 (19.62%) Finance
2 21 (13.29%) Telecoms
3 15 (9.49%) Retail
4 13 (8.23%) Advertising
4 13 (8.23%) Legal
5 8 (5.06%) Manufacturing
6 6 (3.80%) Electronics
7 5 (3.16%) German Language
7 5 (3.16%) Mandarin Language
8 4 (2.53%) Aerospace
8 4 (2.53%) Law
9 2 (1.27%) Brand Awareness
9 2 (1.27%) Multimedia
10 1 (0.63%) Automotive
10 1 (0.63%) Billing
10 1 (0.63%) Music Industry
Job Titles
1 42 (26.58%) Developer
2 21 (13.29%) Marketing Manager
3 14 (8.86%) .NET Developer
4 13 (8.23%) .NET Software Developer
5 11 (6.96%) Product Manager
6 10 (6.33%) Administrator
6 10 (6.33%) Analyst
6 10 (6.33%) PHP Developer
7 9 (5.70%) Digital Marketing Manager
7 9 (5.70%) Software Developer
8 8 (5.06%) Account Manager
8 8 (5.06%) Security Manager
9 7 (4.43%) Business Manager
9 7 (4.43%) Graduate
9 7 (4.43%) Graduate Developer
9 7 (4.43%) Graduate Software Developer
10 6 (3.80%) Salesforce Administrator
11 5 (3.16%) Delivery Manager
11 5 (3.16%) Service Manager
11 5 (3.16%) Services Delivery Manager
Libraries, Frameworks & Software Standards
1 29 (18.35%) HTML
2 22 (13.92%) CSS
3 15 (9.49%) .NET
3 15 (9.49%) RESTful
4 14 (8.86%) ASP.NET
4 14 (8.86%) Node.js
5 13 (8.23%) .NET Framework
5 13 (8.23%) ASP.NET MVC
5 13 (8.23%) ASP.NET MVC 5
5 13 (8.23%) ASP.NET Web API
5 13 (8.23%) Code First Entity Framework
5 13 (8.23%) Entity Framework
5 13 (8.23%) WCF
5 13 (8.23%) WinForms
5 13 (8.23%) WPF
6 9 (5.70%) Laravel
7 4 (2.53%) Web Services
8 3 (1.90%) POSIX
9 2 (1.27%) jQuery
9 2 (1.27%) Mason
Miscellaneous
1 39 (24.68%) Social Media
2 28 (17.72%) Analytical Skills
3 17 (10.76%) Computer Science
4 9 (5.70%) Management Information System
5 8 (5.06%) Data Centre
5 8 (5.06%) Enterprise Software
5 8 (5.06%) Social Network
6 4 (2.53%) Blog
6 4 (2.53%) Driving Licence
7 3 (1.90%) Data Structures
7 3 (1.90%) iPad
7 3 (1.90%) Linux Command Line
8 2 (1.27%) Video Editing
8 2 (1.27%) Virtual Team
9 1 (0.63%) Analytical Mindset
9 1 (0.63%) Graphic Design
9 1 (0.63%) Greenfield Project
9 1 (0.63%) Hybrid Cloud
9 1 (0.63%) Microsoft Licensing
9 1 (0.63%) Mobile App
Operating Systems
1 17 (10.76%) Windows
2 8 (5.06%) Mac OS X
3 3 (1.90%) Linux
4 2 (1.27%) Windows 10
5 1 (0.63%) Android
5 1 (0.63%) CentOS
5 1 (0.63%) Debian
5 1 (0.63%) Ubuntu
5 1 (0.63%) Windows Server
Processes & Methodologies
1 37 (23.42%) CRM
2 33 (20.89%) B2B
3 26 (16.46%) Digital Marketing
4 22 (13.92%) MVC
5 21 (13.29%) Product Management
6 17 (10.76%) Analytics
6 17 (10.76%) ERP
6 17 (10.76%) Project Management
6 17 (10.76%) SEO
7 16 (10.13%) Agile Software Development
7 16 (10.13%) Business Development
7 16 (10.13%) Mentoring
8 15 (9.49%) Presales
9 14 (8.86%) TDD
10 13 (8.23%) BDD
10 13 (8.23%) Business Intelligence
10 13 (8.23%) Integrated Marketing
10 13 (8.23%) Marketing Automation
10 13 (8.23%) Pay per click
10 13 (8.23%) Web Application Development
Programming Languages
1 16 (10.13%) C#
2 13 (8.23%) Ruby
3 12 (7.59%) JavaScript
3 12 (7.59%) PHP
4 11 (6.96%) Java
5 9 (5.70%) C++
6 6 (3.80%) SQL
7 3 (1.90%) Bash Shell
8 2 (1.27%) Python
9 1 (0.63%) Data Analysis Expressions (DAX)
9 1 (0.63%) R
9 1 (0.63%) T-SQL
9 1 (0.63%) X++
Qualifications
1 41 (25.95%) Degree
2 14 (8.86%) Computer Science Degree
3 4 (2.53%) SC Cleared
3 4 (2.53%) Security Cleared
4 2 (1.27%) Master's Degree
5 1 (0.63%) CFA
5 1 (0.63%) Microsoft Certification
Quality Assurance & Compliance
1 3 (1.90%) SLA
2 2 (1.27%) Data Quality
3 1 (0.63%) Actionable Recommendations
3 1 (0.63%) GDPR
System Software
1 3 (1.90%) Active Directory
1 3 (1.90%) NFS
2 1 (0.63%) Docker
2 1 (0.63%) Hyper-V
2 1 (0.63%) KVM
Systems Management
1 1 (0.63%) Ansible
1 1 (0.63%) Opscode Chef
1 1 (0.63%) Puppet
Vendors
1 21 (13.29%) Salesforce.com
2 19 (12.03%) Microsoft
3 11 (6.96%) Pardot
3 11 (6.96%) Twitter
4 10 (6.33%) Marketo
5 7 (4.43%) Google
5 7 (4.43%) SAP
6 6 (3.80%) Cisco
6 6 (3.80%) Facebook
6 6 (3.80%) HubSpot
7 5 (3.16%) Juniper
7 5 (3.16%) Oracle
8 4 (2.53%) Adobe
9 3 (1.90%) F5
10 2 (1.27%) HP
10 2 (1.27%) Tableau
11 1 (0.63%) BMC
11 1 (0.63%) Huawei
11 1 (0.63%) Sage
11 1 (0.63%) Sitecore