B2B Job Trends in Shropshire

Business-to-Business (B2B)
West Midlands > Shropshire

The table below provides summary statistics and salary benchmarking for jobs advertised in Shropshire requiring B2B skills. It covers permanent job vacancies from the 6 months leading up to 28 December 2025, with comparisons to the same periods in the previous two years.

 6 months to
28 Dec 2025		 Same period 2024 Same period 2023
Rank 32 23 -
Rank change year-on-year -9 - -
Permanent jobs citing B2B 8 1 0
As % of all permanent jobs in Shropshire 3.00% 0.75% -
As % of the Processes & Methodologies category 3.74% 0.95% -
Number of salaries quoted 8 1 0
10th Percentile - - -
25th Percentile £30,000 £46,250 -
Median annual salary (50th Percentile) £40,000 £47,500 -
Median % change year-on-year -15.79% - -
75th Percentile £44,375 £48,750 -
90th Percentile £61,250 - -
West Midlands median annual salary £42,500 £28,822 £26,500
% change year-on-year +47.46% +8.76% -47.00%

All Process & Methodology Skills
Shropshire

B2B falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Shropshire.

Permanent vacancies with a requirement for process or methodology skills 214 105 72
As % of all permanent jobs advertised in Shropshire 80.15% 78.95% 77.42%
Number of salaries quoted 126 48 61
10th Percentile £26,750 £35,500 £31,250
25th Percentile £32,839 £38,438 £37,500
Median annual salary (50th Percentile) £45,000 £51,250 £49,000
Median % change year-on-year -12.20% +4.59% -6.67%
75th Percentile £56,875 £64,063 £55,000
90th Percentile £63,750 £76,125 £72,500
West Midlands median annual salary £50,000 £55,000 £50,000
% change year-on-year -9.09% +10.00% -4.76%

B2B
Job Vacancy Trend in Shropshire

Historical trend showing the proportion of permanent IT job postings citing B2B relative to all permanent IT jobs advertised in Shropshire.

B2B job vacancy trend in Shropshire

B2B
Salary Trend in Shropshire

Salary distribution trend for jobs in Shropshire citing B2B.

Salary distribution trend for jobs in Shropshire citing B2B

B2B
Salary Histogram in Shropshire

Salary distribution for jobs citing B2B in Shropshire over the 6 months to 28 December 2025.

Salary histogram for B2B in Shropshire

B2B
Job Locations in Shropshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing B2B within the Shropshire region over the 6 months to 28 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year		 Matching
Permanent
IT Job Ads		 Median Salary
Past 6 Months		 Median Salary
% Change
on Same Period
Last Year		 Live
Jobs
Shrewsbury - 1 £55,000 - 11
B2B
West Midlands

B2B
Co-Occurring Skills & Capabilities in Shropshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (37.50%) Microsoft Exchange
1 3 (37.50%) WordPress
Applications
1 1 (12.50%) Microsoft Excel
1 1 (12.50%) Spreadsheet
Cloud Services
1 4 (50.00%) SaaS
2 3 (37.50%) Google Workspace
2 3 (37.50%) Microsoft 365
3 1 (12.50%) Power Platform
Communications & Networking
1 3 (37.50%) SMS
Database & Business Intelligence
1 1 (12.50%) Power BI
General
1 7 (87.50%) Marketing
2 3 (37.50%) Games
3 1 (12.50%) Analytical Skills
3 1 (12.50%) Finance
Job Titles
1 4 (50.00%) Sales Executive
2 3 (37.50%) Digital Executive
2 3 (37.50%) Digital Marketing Executive
2 3 (37.50%) Marketing Executive
3 1 (12.50%) Analyst
3 1 (12.50%) Pricing Analyst
3 1 (12.50%) Software Sales Executive
Miscellaneous
1 1 (12.50%) Algorithms
1 1 (12.50%) Foreign Exchange (FX)
Processes & Methodologies
1 7 (87.50%) Business Development
2 6 (75.00%) Lead Generation
3 3 (37.50%) B2B Sales
3 3 (37.50%) Conversion Rate Optimisation
3 3 (37.50%) CRM
3 3 (37.50%) Customer Engagement
3 3 (37.50%) Digital Marketing
3 3 (37.50%) Email Marketing
3 3 (37.50%) Marketing Automation
3 3 (37.50%) Pay per click
3 3 (37.50%) SEO
4 1 (12.50%) Agile
4 1 (12.50%) B2C
4 1 (12.50%) Benchmarking
4 1 (12.50%) Data Analysis
4 1 (12.50%) Economics
4 1 (12.50%) ERP
4 1 (12.50%) Revenue Management
4 1 (12.50%) Statistics
4 1 (12.50%) Telesales
Programming Languages
1 1 (12.50%) Python
1 1 (12.50%) R
1 1 (12.50%) SQL
Qualifications
1 2 (25.00%) Degree
2 1 (12.50%) Master's Degree
Vendors
1 3 (37.50%) Google
1 3 (37.50%) HubSpot
1 3 (37.50%) Sage
28 B2B jobs in Shropshire