Period
to 18 December 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Somerset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 18 December 2018 with a comparison to the same period over the previous 2 years.

Social Media
South West > Somerset
6 months to
18 Dec 2018
Same period 2017 Same period 2016
Rank 89 102 108
Rank change year-on-year +13 +6 +5
Permanent jobs citing Social Media 9 14 7
As % of all permanent IT jobs advertised in Somerset 0.92% 1.08% 0.54%
As % of the Miscellaneous category 2.95% 3.49% 1.83%
Number of salaries quoted 6 12 7
Somerset median annual salary £55,000 £32,500 £45,000
Median salary % change year-on-year +69.23% -27.78% +38.46%
10th Percentile £44,625 £26,250 £35,000
90th Percentile £93,750 £55,375 £50,000
South West median annual salary £22,500 £29,000 £35,000
% change year-on-year -22.41% -17.14% -22.22%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Somerset with a requirement for generic IT skills.

All Generic IT Skills
Somerset
Permanent vacancies with a requirement for generic IT skills 305 401 382
As % of all permanent IT jobs advertised in Somerset 31.09% 30.99% 29.45%
Number of salaries quoted 205 323 308
Somerset median annual salary £40,000 £40,000 £40,000
10th Percentile £26,100 £24,000 £27,500
90th Percentile £70,000 £60,000 £57,500
South West median annual salary £42,500 £42,500 £40,000
% change year-on-year - +6.25% -

Social Media
Job Vacancy Trend in Somerset

Job postings citing Social Media as a percentage of all IT jobs advertised in Somerset.

Job vacancy trend for Social Media in Somerset

Social Media
Salary Trend in Somerset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Somerset.

Salary trend for Social Media in Somerset

Social Media
Salary Histogram in Somerset

The salary distribution of IT jobs citing Social Media in Somerset over the 6 months to 18 December 2018.

Salary histogram for Social Media in Somerset

Social Media
Job Locations in Somerset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Somerset region over the 6 months to 18 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bath +24 5 £50,000 +25.00% 1
Street - 2 £92,500 -
Social Media
South West

For the 6 months to 18 December 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Somerset region with a requirement for Social Media.

1 5 (55.56%) Marketing
1 5 (55.56%) Analytics
1 5 (55.56%) Analytical Skills
2 4 (44.44%) Mobile App
3 3 (33.33%) User Experience
3 3 (33.33%) Continuous Improvement
3 3 (33.33%) Marketing Strategy
3 3 (33.33%) SEO
3 3 (33.33%) Digital Marketing
3 3 (33.33%) Greenfield Project
3 3 (33.33%) Quantitative Research
4 2 (22.22%) Marketing Technology
4 2 (22.22%) Asset Management
4 2 (22.22%) Content Management
4 2 (22.22%) CMS
4 2 (22.22%) CRM
4 2 (22.22%) Search Engine Marketing
4 2 (22.22%) Microsoft Azure
4 2 (22.22%) Amazon AWS
4 2 (22.22%) A/B Testing
4 2 (22.22%) Tag Management
4 2 (22.22%) Microservices
5 1 (11.11%) Apple iOS
5 1 (11.11%) Google Analytics
5 1 (11.11%) Facebook
5 1 (11.11%) User Stories
5 1 (11.11%) C
5 1 (11.11%) Photoshop
5 1 (11.11%) Agile Software Development
5 1 (11.11%) Advertising

Social Media
Co-occurring IT Skills in Somerset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (22.22%) CMS
2 1 (11.11%) WordPress
Applications
1 1 (11.11%) Photoshop
Cloud Services
1 2 (22.22%) Amazon AWS
1 2 (22.22%) Microsoft Azure
2 1 (11.11%) Google Analytics
General
1 5 (55.56%) Marketing
2 1 (11.11%) Advertising
Job Titles
1 4 (44.44%) Product Owner
2 3 (33.33%) Digital Product Owner
2 3 (33.33%) Digital Transformation
3 2 (22.22%) Architect
3 2 (22.22%) Solutions Architect
4 1 (11.11%) Digital Editor
Miscellaneous
1 5 (55.56%) Analytical Skills
2 4 (44.44%) Mobile App
3 3 (33.33%) Greenfield Project
3 3 (33.33%) User Experience
4 2 (22.22%) Marketing Technology
Operating Systems
1 1 (11.11%) Android
1 1 (11.11%) Apple iOS
Processes & Methodologies
1 5 (55.56%) Analytics
2 3 (33.33%) Continuous Improvement
2 3 (33.33%) Digital Marketing
2 3 (33.33%) Marketing Strategy
2 3 (33.33%) Quantitative Research
2 3 (33.33%) SEO
3 2 (22.22%) A/B Testing
3 2 (22.22%) Asset Management
3 2 (22.22%) Content Management
3 2 (22.22%) CRM
3 2 (22.22%) Microservices
3 2 (22.22%) Search Engine Marketing
3 2 (22.22%) Tag Management
4 1 (11.11%) Agile Software Development
4 1 (11.11%) Data Analysis
4 1 (11.11%) Test Automation
4 1 (11.11%) User Stories
Programming Languages
1 1 (11.11%) C
Vendors
1 1 (11.11%) Facebook
1 1 (11.11%) Google