Period
to 15 August 2018

The table below looks at the prevalence of the term Social Media in permanent job vacancies advertised in Somerset. Included is a benchmarking guide to the salaries offered in vacancies that have cited Social Media over the 6 months to 15 August 2018 with a comparison to the same period over the previous 2 years.

Social Media
South West > Somerset
6 months to
15 Aug 2018
Same period 2017 Same period 2016
Rank 82 108 110
Rank change year-on-year +26 +2 -7
Permanent jobs citing Social Media 9 4 4
As % of all permanent IT jobs advertised in Somerset 1.02% 0.30% 0.31%
As % of the Miscellaneous category 2.84% 0.80% 0.89%
Number of salaries quoted 7 4 4
Somerset median annual salary £50,000 £27,500 £43,750
Median salary % change year-on-year +81.82% -37.14% +63.55%
10th Percentile £44,700 £26,250 £35,000
90th Percentile £93,750 £28,750 £69,500
South West median annual salary £33,750 £37,500 £35,000
% change year-on-year -10.00% +7.14% -6.67%

Social Media is in the Generic IT Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Somerset with a requirement for generic IT skills.

All Generic IT Skills
Somerset
Permanent vacancies with a requirement for generic IT skills 317 501 449
As % of all permanent IT jobs advertised in Somerset 36.02% 37.84% 34.38%
Number of salaries quoted 266 343 389
Somerset median annual salary £35,691 £40,000 £40,000
Median salary % change year-on-year -10.77% - +6.67%
10th Percentile £24,750 £24,250 £26,250
90th Percentile £60,000 £72,000 £56,500
South West median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +3.90%

Social Media
Job Vacancy Trend in Somerset

Job postings citing Social Media as a percentage of all IT jobs advertised in Somerset.

Job vacancy trend for Social Media in Somerset

Social Media
Salary Trend in Somerset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Social Media in Somerset.

Salary trend for Social Media in Somerset

Social Media
Salary Histogram in Somerset

The salary distribution of IT jobs citing Social Media in Somerset over the 6 months to 15 August 2018.

Salary histogram for Social Media in Somerset

Social Media
Job Locations in Somerset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Social Media within the Somerset region over the 6 months to 15 August 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bath - 6 £50,000 -
Street - 2 £92,500 -
Yeovil - 1 £50,000 -
Social Media
South West

For the 6 months to 15 August 2018, IT jobs citing Social Media also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Somerset region with a requirement for Social Media.

1 7 (77.78%) Marketing
2 5 (55.56%) Mobile App
2 5 (55.56%) User Experience
3 4 (44.44%) Analytical Skills
3 4 (44.44%) Continuous Improvement
3 4 (44.44%) Marketing Strategy
3 4 (44.44%) Greenfield Project
3 4 (44.44%) Quantitative Research
3 4 (44.44%) Digital Marketing
4 3 (33.33%) CMS
4 3 (33.33%) CRM
5 2 (22.22%) JavaScript
5 2 (22.22%) SEO
5 2 (22.22%) Asset Management
5 2 (22.22%) Content Management
5 2 (22.22%) Marketing Technology
5 2 (22.22%) Search Engine Marketing
5 2 (22.22%) A/B Testing
5 2 (22.22%) Microservices
5 2 (22.22%) Tag Management
5 2 (22.22%) Microsoft Azure
5 2 (22.22%) Amazon AWS
5 2 (22.22%) Analytics
6 1 (11.11%) User Stories
6 1 (11.11%) TypeScript
6 1 (11.11%) Adobe Creative Suite
6 1 (11.11%) CBAP
6 1 (11.11%) HTML5
6 1 (11.11%) BDD
6 1 (11.11%) Node.js

Social Media
Co-occurring IT Skills in Somerset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (33.33%) CMS
Applications
1 1 (11.11%) Adobe Creative Suite
1 1 (11.11%) Adobe Illustrator
1 1 (11.11%) Photoshop
Cloud Services
1 2 (22.22%) Amazon AWS
1 2 (22.22%) Microsoft Azure
Development Applications
1 1 (11.11%) JIRA
General
1 7 (77.78%) Marketing
2 1 (11.11%) Retail
Job Titles
1 4 (44.44%) Digital Product Owner
1 4 (44.44%) Digital Transformation
1 4 (44.44%) Product Owner
2 2 (22.22%) Architect
2 2 (22.22%) Solutions Architect
3 1 (11.11%) Analyst
3 1 (11.11%) Backend Developer
3 1 (11.11%) Business Analyst
3 1 (11.11%) Developer
3 1 (11.11%) Digital Analyst
3 1 (11.11%) Digital Business Analyst
3 1 (11.11%) Marketing Executive
3 1 (11.11%) Social Media Executive
Libraries, Frameworks & Software Standards
1 1 (11.11%) Doctrine
1 1 (11.11%) Express
1 1 (11.11%) HTML
1 1 (11.11%) HTML5
1 1 (11.11%) Laravel
1 1 (11.11%) Node.js
1 1 (11.11%) RESTful
1 1 (11.11%) Web Services
Miscellaneous
1 5 (55.56%) Mobile App
1 5 (55.56%) User Experience
2 4 (44.44%) Analytical Skills
2 4 (44.44%) Greenfield Project
3 2 (22.22%) Marketing Technology
4 1 (11.11%) Graphic Design
Processes & Methodologies
1 4 (44.44%) Continuous Improvement
1 4 (44.44%) Digital Marketing
1 4 (44.44%) Marketing Strategy
1 4 (44.44%) Quantitative Research
2 3 (33.33%) CRM
3 2 (22.22%) A/B Testing
3 2 (22.22%) Analytics
3 2 (22.22%) Asset Management
3 2 (22.22%) Content Management
3 2 (22.22%) Microservices
3 2 (22.22%) Search Engine Marketing
3 2 (22.22%) SEO
3 2 (22.22%) Tag Management
4 1 (11.11%) Direct Marketing
4 1 (11.11%) Information Management
4 1 (11.11%) Kanban
4 1 (11.11%) Social Media Marketing
4 1 (11.11%) Typography
4 1 (11.11%) User Acceptance Testing
4 1 (11.11%) User Stories
Programming Languages
1 2 (22.22%) JavaScript
2 1 (11.11%) ES6
2 1 (11.11%) Java
2 1 (11.11%) PHP
2 1 (11.11%) Ruby
2 1 (11.11%) SQL
2 1 (11.11%) TypeScript
Qualifications
1 1 (11.11%) CBAP
1 1 (11.11%) Degree
1 1 (11.11%) ISEB
Vendors
1 1 (11.11%) Adobe
1 1 (11.11%) Facebook