Period
to 13 November 2018

The following table provides summary statistics for permanent job vacancies advertised in Somerset with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 13 November 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
South West > Somerset
6 months to
13 Nov 2018
Same period 2017 Same period 2016
Rank 56 58 111
Rank change year-on-year +2 +53 -21
Permanent jobs citing Digital Marketing 31 63 8
As % of all permanent IT jobs advertised in Somerset 3.30% 4.62% 0.60%
As % of the Processes & Methodologies category 3.64% 5.02% 0.64%
Number of salaries quoted 24 49 8
Somerset median annual salary £39,250 £42,500 £31,500
Median salary % change year-on-year -7.65% +34.92% -30.00%
10th Percentile £19,700 £26,750 £26,250
90th Percentile £55,000 £52,500 £40,875
South West median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -18.18%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Somerset with a requirement for process or methodology skills.

All Process and Methodology Skills
Somerset
Permanent vacancies with a requirement for process or methodology skills 852 1,254 1,243
As % of all permanent IT jobs advertised in Somerset 90.83% 92.00% 92.76%
Number of salaries quoted 668 1,025 1,059
Somerset median annual salary £42,750 £41,000 £40,000
Median salary % change year-on-year +4.27% +2.50% +6.67%
10th Percentile £26,925 £26,250 £26,250
90th Percentile £67,500 £58,750 £57,500
South West median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -

Digital Marketing
Job Vacancy Trend in Somerset

Job postings citing Digital Marketing as a percentage of all IT jobs advertised in Somerset.

Job vacancy trend for Digital Marketing in Somerset

Digital Marketing
Salary Trend in Somerset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing in Somerset.

Salary trend for Digital Marketing in Somerset

Digital Marketing
Salary Histogram in Somerset

The salary distribution of IT jobs citing Digital Marketing in Somerset over the 6 months to 13 November 2018.

Salary histogram for Digital Marketing in Somerset

Digital Marketing
Job Locations in Somerset

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the Somerset region over the 6 months to 13 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bath -1 21 £40,000 -14.89% 4
Bridgwater - 5 - - 1
Digital Marketing
South West

For the 6 months to 13 November 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the Somerset region with a requirement for Digital Marketing.

1 31 (100.00%) Marketing
2 26 (83.87%) Manufacturing
3 22 (70.97%) Finance
4 21 (67.74%) Electronics
4 21 (67.74%) Telecoms
4 21 (67.74%) Programme Management
4 21 (67.74%) SAP
4 21 (67.74%) Business Intelligence
5 12 (38.71%) Project Management
6 11 (35.48%) Degree
7 10 (32.26%) Agile Software Development
8 9 (29.03%) Computer Science
9 8 (25.81%) Microsoft
9 8 (25.81%) CRM
10 7 (22.58%) Windows
11 6 (19.35%) Problem-Solving
12 5 (16.13%) Computer Science Degree
12 5 (16.13%) Actionable Insight
12 5 (16.13%) Industry 4.0
12 5 (16.13%) Decision-Making
12 5 (16.13%) Performance Improvement
12 5 (16.13%) Big Data
12 5 (16.13%) Big Data Analytics
12 5 (16.13%) Data Analytics
12 5 (16.13%) Analytics
12 5 (16.13%) Windows Server
12 5 (16.13%) SQL Server
12 5 (16.13%) B2B
12 5 (16.13%) Active Directory
12 5 (16.13%) VMware

Digital Marketing
Co-occurring IT Skills in Somerset by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.23%) BizTalk Server
1 1 (3.23%) MS Exchange
1 1 (3.23%) Skype for Business
Applications
1 3 (9.68%) Microsoft Office
2 1 (3.23%) Microsoft PowerPoint
2 1 (3.23%) Microsoft Project
2 1 (3.23%) MS Visio
Business Applications
1 2 (6.45%) Dynamics CRM
Cloud Services
1 4 (12.90%) Amazon AWS
2 1 (3.23%) Microsoft Azure
2 1 (3.23%) Office 365
Communications & Networking
1 1 (3.23%) Internet
1 1 (3.23%) LAN
1 1 (3.23%) Skype
1 1 (3.23%) WAN
1 1 (3.23%) Wireless
Database & Business Intelligence
1 5 (16.13%) Big Data
1 5 (16.13%) SQL Server
2 4 (12.90%) CouchDB
3 3 (9.68%) Data Warehouse
4 2 (6.45%) Business Intelligence Development Studio
4 2 (6.45%) Power BI
4 2 (6.45%) QlikView
4 2 (6.45%) SQL Server 2012
4 2 (6.45%) SQL Server 2014
4 2 (6.45%) SQL Server 2016
4 2 (6.45%) SQL Server Analysis Services
4 2 (6.45%) SQL Server Integration Services
4 2 (6.45%) SQL Server Reporting Services
5 1 (3.23%) OLAP
Development Applications
1 1 (3.23%) Team Foundation Server
1 1 (3.23%) Visual Studio
General
1 31 (100.00%) Marketing
2 26 (83.87%) Manufacturing
3 22 (70.97%) Finance
4 21 (67.74%) Electronics
4 21 (67.74%) Telecoms
5 2 (6.45%) Billing
6 1 (3.23%) Retail
Job Titles
1 11 (35.48%) Analyst
2 7 (22.58%) Graduate
3 5 (16.13%) Developer
3 5 (16.13%) Digital Analyst
3 5 (16.13%) Graduate Analyst
4 4 (12.90%) IT Support
4 4 (12.90%) Support Analyst
5 3 (9.68%) Digital Product Owner
5 3 (9.68%) Digital Transformation
5 3 (9.68%) IT Analyst
5 3 (9.68%) IT Manager
5 3 (9.68%) IT Support Analyst
5 3 (9.68%) Product Owner
5 3 (9.68%) Software Developer
6 2 (6.45%) Business Analyst
6 2 (6.45%) JavaScript Engineer
6 2 (6.45%) Project Manager
6 2 (6.45%) Python Engineer
6 2 (6.45%) React Developer
6 2 (6.45%) SQL BI Developer
Libraries, Frameworks & Software Standards
1 4 (12.90%) JSON
2 2 (6.45%) React
3 1 (3.23%) .NET
3 1 (3.23%) ASP.NET
3 1 (3.23%) ASP.NET MVC
3 1 (3.23%) WCF
3 1 (3.23%) Web Services
3 1 (3.23%) Web Services Management
Miscellaneous
1 9 (29.03%) Computer Science
2 5 (16.13%) Industry 4.0
3 3 (9.68%) Analytical Skills
3 3 (9.68%) Greenfield Project
3 3 (9.68%) Mobile App
3 3 (9.68%) Social Media
3 3 (9.68%) User Experience
4 1 (3.23%) Cyberattack
4 1 (3.23%) Data Structures
4 1 (3.23%) Enterprise Software
4 1 (3.23%) FMCG
4 1 (3.23%) Management Information System
4 1 (3.23%) Tandem
Operating Systems
1 7 (22.58%) Windows
2 5 (16.13%) Windows Server
3 4 (12.90%) Debian
3 4 (12.90%) Linux
3 4 (12.90%) Ubuntu
3 4 (12.90%) Windows Server 2012
Processes & Methodologies
1 21 (67.74%) Business Intelligence
1 21 (67.74%) Programme Management
2 12 (38.71%) Project Management
3 10 (32.26%) Agile Software Development
4 8 (25.81%) CRM
5 6 (19.35%) Problem-Solving
6 5 (16.13%) Actionable Insight
6 5 (16.13%) Analytics
6 5 (16.13%) B2B
6 5 (16.13%) Big Data Analytics
6 5 (16.13%) Business Development
6 5 (16.13%) Customer Engagement
6 5 (16.13%) Data Analytics
6 5 (16.13%) Data Visualisation
6 5 (16.13%) Decision-Making
6 5 (16.13%) Open Source
6 5 (16.13%) Performance Improvement
6 5 (16.13%) Statistics
6 5 (16.13%) Visualisation
6 5 (16.13%) Waterfall
Programming Languages
1 4 (12.90%) Bash Shell
1 4 (12.90%) JavaScript
1 4 (12.90%) PowerShell
1 4 (12.90%) Python
1 4 (12.90%) SQL
2 3 (9.68%) T-SQL
3 1 (3.23%) C#
Qualifications
1 11 (35.48%) Degree
2 5 (16.13%) Computer Science Degree
3 1 (3.23%) APMP
3 1 (3.23%) HND
Quality Assurance & Compliance
1 1 (3.23%) GDPR
1 1 (3.23%) ISO/IEC 27001
1 1 (3.23%) PCI DSS
1 1 (3.23%) PMO
1 1 (3.23%) QA
System Software
1 5 (16.13%) Active Directory
2 4 (12.90%) VMware Infrastructure
2 4 (12.90%) Xen
3 1 (3.23%) Hyper-V
Vendors
1 21 (67.74%) SAP
2 8 (25.81%) Microsoft
3 5 (16.13%) VMware
4 2 (6.45%) Tableau
5 1 (3.23%) Cisco
5 1 (3.23%) Meraki