Period
to 16 January 2018

The median annual salary for a Digital Analyst was £48,425 in advertised job vacancies in the South East during the 6 months to 16 January 2018.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Digital Analyst
England > South East
6 months to
16 Jan 2018
Same period 2017 Same period 2016
Rank 487 468 588
Rank change year-on-year -19 +120 -38
Permanent jobs requiring a Digital Analyst 58 95 53
As % of all permanent IT jobs advertised in the South East 0.19% 0.30% 0.13%
As % of the Job Titles category 0.19% 0.31% 0.13%
Number of salaries quoted 46 80 43
South East median annual salary £48,425 £47,500 £40,000
Median salary % change year-on-year +1.95% +18.75% -5.88%
10th Percentile £36,304 £31,250 £22,250
90th Percentile £60,000 £61,250 £62,500
England median annual salary £52,500 £49,500 £45,000
% change year-on-year +6.06% +10.00% -2.17%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies advertised in the South East. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
South East
Permanent vacancies in the South East with a recognized job title 29,787 30,776 39,340
% of permanent IT jobs with a recognized job title 96.67% 96.91% 97.00%
Number of salaries quoted 24,862 25,549 33,267
South East median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £26,250 £25,500
90th Percentile £67,500 £67,500 £67,500
England median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Digital Analyst
Job Vacancy Trend in the South East

Job postings that featured Digital Analyst in the job title as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Digital Analyst in the South East

Digital Analyst
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analyst in the South East.

Salary trend for Digital Analyst in the South East

Digital Analyst
Salary Histogram in the South East

The salary distribution of IT jobs citing Digital Analyst in the South East over the 6 months to 16 January 2018.

Salary histogram for Digital Analyst in the South East

Digital Analyst
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the South East region over the 6 months to 16 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +18 41 £50,000 -13.04% 4
Buckinghamshire +14 20 £52,500 +61.54% 2
Berkshire +20 18 £40,000 -30.43%
East Sussex -22 5 £59,000 +57.33% 3
Hampshire -24 5 £48,750 -2.50%
Surrey -6 4 £37,250 -21.58% 1
Oxfordshire - 3 £36,500 - 2
West Sussex -11 2 £41,000 -5.75%
M4 Corridor - 1 £55,000 -
Digital Analyst
England

Digital Analyst Skill Set
Top 30 Co-occurring IT Skills in the South East

For the 6 months to 16 January 2018, Digital Analyst job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region featuring Digital Analyst in the job title.

1 28 (48.28%) Agile Software Development
2 24 (41.38%) User Experience
3 22 (37.93%) Analytics
3 22 (37.93%) Google
4 18 (31.03%) Adobe
5 16 (27.59%) Marketing
6 14 (24.14%) Business Analysis
6 14 (24.14%) Visualisation
6 14 (24.14%) Data Visualisation
7 13 (22.41%) Google Analytics
7 13 (22.41%) Retail
7 13 (22.41%) E-Commerce
8 12 (20.69%) Finance
8 12 (20.69%) Digital Marketing
8 12 (20.69%) Digital Analytics
8 12 (20.69%) Actionable Insight
9 11 (18.97%) Analytical Skills
9 11 (18.97%) Adobe Analytics
9 11 (18.97%) Stakeholder Management
9 11 (18.97%) CRM
10 10 (17.24%) Business Intelligence
10 10 (17.24%) Web Analytics
10 10 (17.24%) Translating Business Requirements
11 9 (15.52%) User Stories
11 9 (15.52%) Mathematics
12 8 (13.79%) Data Modelling
12 8 (13.79%) Intel
12 8 (13.79%) ISEB
12 8 (13.79%) Facebook
12 8 (13.79%) Algorithms

Digital Analyst Skill Set
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.72%) CMS
Applications
1 4 (6.90%) Microsoft Excel
2 2 (3.45%) Microsoft Office
2 2 (3.45%) MS Visio
3 1 (1.72%) Microsoft PowerPoint
Business Applications
1 7 (12.07%) WebTrends
Cloud Services
1 13 (22.41%) Google Analytics
2 11 (18.97%) Adobe Analytics
3 2 (3.45%) AdWords
4 1 (1.72%) Office 365
4 1 (1.72%) Trello
Communications & Networking
1 2 (3.45%) Broadband
Database & Business Intelligence
1 1 (1.72%) Blockchain
Development Applications
1 1 (1.72%) JIRA
1 1 (1.72%) TestRail
General
1 16 (27.59%) Marketing
2 13 (22.41%) Retail
3 12 (20.69%) Finance
4 7 (12.07%) Games
4 7 (12.07%) Law
5 4 (6.90%) Banking
6 2 (3.45%) Advertising
6 2 (3.45%) Automotive
7 1 (1.72%) Legal
7 1 (1.72%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (1.72%) Gherkin
Miscellaneous
1 24 (41.38%) User Experience
2 11 (18.97%) Analytical Skills
3 8 (13.79%) Algorithms
4 5 (8.62%) Mobile App
5 4 (6.90%) EPoS
5 4 (6.90%) Minimum Viable Product
6 1 (1.72%) FMCG
6 1 (1.72%) Smartphone
Processes & Methodologies
1 28 (48.28%) Agile Software Development
2 22 (37.93%) Analytics
3 14 (24.14%) Business Analysis
3 14 (24.14%) Data Visualisation
3 14 (24.14%) Visualisation
4 13 (22.41%) E-Commerce
5 12 (20.69%) Actionable Insight
5 12 (20.69%) Digital Analytics
5 12 (20.69%) Digital Marketing
6 11 (18.97%) CRM
6 11 (18.97%) Stakeholder Management
7 10 (17.24%) Business Intelligence
7 10 (17.24%) Translating Business Requirements
7 10 (17.24%) Web Analytics
8 9 (15.52%) Mathematics
8 9 (15.52%) User Stories
9 8 (13.79%) Data Modelling
9 8 (13.79%) Personalization
10 7 (12.07%) Data Mapping
10 7 (12.07%) Stakeholder Engagement
Programming Languages
1 2 (3.45%) JavaScript
1 2 (3.45%) Python
1 2 (3.45%) SQL
2 1 (1.72%) Ruby
2 1 (1.72%) VBA
Qualifications
1 8 (13.79%) ISEB
2 5 (8.62%) Analytics IQ
3 3 (5.17%) Degree
4 1 (1.72%) CBAP
4 1 (1.72%) IIBA
Quality Assurance & Compliance
1 1 (1.72%) SLA
Vendors
1 22 (37.93%) Google
2 18 (31.03%) Adobe
3 8 (13.79%) Facebook
3 8 (13.79%) Intel
4 7 (12.07%) Omniture
5 4 (6.90%) Hitwise
5 4 (6.90%) Microsoft
6 1 (1.72%) DoubleClick