Period
to 21 January 2018

The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 6 months to 21 January 2018 with a comparison to the same period in the previous 2 years.

Direct Marketing
England > South East
6 months to
21 Jan 2018
Same period 2017 Same period 2016
Rank 522 504 619
Rank change year-on-year -18 +115 -7
Permanent jobs citing Direct Marketing 14 46 30
As % of all permanent IT jobs advertised in the South East 0.046% 0.15% 0.073%
As % of the Processes & Methodologies category 0.052% 0.17% 0.084%
Number of salaries quoted 13 20 27
South East median annual salary £40,000 £34,750 £48,000
Median salary % change year-on-year +15.11% -27.60% +30.61%
10th Percentile £30,500 £21,250 £30,000
90th Percentile £43,250 £43,250 £78,750
England median annual salary £35,000 £36,500 £36,000
% change year-on-year -4.11% +1.39% -6.49%

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process or methodology skills.

All Process and Methodology Skills
South East
Permanent vacancies with a requirement for process or methodology skills 26,782 27,734 35,676
As % of all permanent IT jobs advertised in the South East 87.42% 87.48% 87.27%
Number of salaries quoted 22,067 22,717 29,937
South East median annual salary £45,000 £45,000 £45,000
10th Percentile £27,500 £27,500 £26,250
90th Percentile £69,000 £68,750 £67,500
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Direct Marketing
Job Vacancy Trend in the South East

Job postings citing Direct Marketing as a percentage of all IT jobs advertised in the South East.

Job vacancy trend for Direct Marketing in the South East

Direct Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in the South East.

Salary trend for Direct Marketing in the South East

Direct Marketing
Salary Histogram in the South East

The salary distribution of IT jobs citing Direct Marketing in the South East over the 6 months to 21 January 2018.

Salary histogram for Direct Marketing in the South East

Direct Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the South East region over the 6 months to 21 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Surrey +3 7 £41,500 -
East Sussex -33 5 £40,000 - 1
Thames Valley +19 2 £30,000 +11.11%
Berkshire +24 1 - -
Oxfordshire - 1 £30,000 -
Direct Marketing
England

For the 6 months to 21 January 2018, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Direct Marketing.

1 14 (100.00%) Marketing
2 6 (42.86%) Finance
3 5 (35.71%) SQL
3 5 (35.71%) MS Access
3 5 (35.71%) Digital Marketing
3 5 (35.71%) Analytics
3 5 (35.71%) Line Management
3 5 (35.71%) User Experience
4 3 (21.43%) CRM
5 2 (14.29%) SLA
5 2 (14.29%) Data Analysis
6 1 (7.14%) Retail
6 1 (7.14%) Data Protection
6 1 (7.14%) Data Cleansing
6 1 (7.14%) Customer Engagement
6 1 (7.14%) Marketing Analytics
6 1 (7.14%) Pardot
6 1 (7.14%) Salesforce Marketing Cloud
6 1 (7.14%) Eloqua
6 1 (7.14%) Database Marketing
6 1 (7.14%) Microsoft
6 1 (7.14%) Salesforce.com
6 1 (7.14%) Internet
6 1 (7.14%) B2B
6 1 (7.14%) Microsoft Excel
6 1 (7.14%) Disaster Recovery
6 1 (7.14%) Management Information System
6 1 (7.14%) Legal
6 1 (7.14%) Migration
6 1 (7.14%) Stakeholder Management

Direct Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (7.14%) CMS
Applications
1 1 (7.14%) Microsoft Excel
Business Applications
1 1 (7.14%) Eloqua
1 1 (7.14%) Salesforce.com CRM
Communications & Networking
1 1 (7.14%) Internet
Database & Business Intelligence
1 5 (35.71%) MS Access
General
1 14 (100.00%) Marketing
2 6 (42.86%) Finance
3 1 (7.14%) Legal
3 1 (7.14%) Retail
Job Titles
1 6 (42.86%) Marketing Manager
2 5 (35.71%) Analyst
2 5 (35.71%) Data Analyst
2 5 (35.71%) Data Insight Analyst
2 5 (35.71%) Digital Marketing Manager
2 5 (35.71%) Insight Analyst
2 5 (35.71%) Insight Data Analyst
3 2 (14.29%) Marketing Executive
4 1 (7.14%) Account Manager
4 1 (7.14%) CRM Executive
4 1 (7.14%) Data Manager
4 1 (7.14%) Data Protection Manager
4 1 (7.14%) Database Manager
4 1 (7.14%) Direct Marketing Manager
Miscellaneous
1 5 (35.71%) User Experience
2 1 (7.14%) Analytical Mindset
2 1 (7.14%) Analytical Skills
2 1 (7.14%) Driving Licence
2 1 (7.14%) Management Information System
Processes & Methodologies
1 5 (35.71%) Analytics
1 5 (35.71%) Digital Marketing
1 5 (35.71%) Line Management
2 3 (21.43%) CRM
3 2 (14.29%) Data Analysis
4 1 (7.14%) B2B
4 1 (7.14%) Customer Acquisition
4 1 (7.14%) Customer Engagement
4 1 (7.14%) Data Cleansing
4 1 (7.14%) Data Protection
4 1 (7.14%) Database Marketing
4 1 (7.14%) Disaster Recovery
4 1 (7.14%) Marketing Analytics
4 1 (7.14%) Marketing Automation
4 1 (7.14%) Migration
4 1 (7.14%) Stakeholder Management
Programming Languages
1 5 (35.71%) SQL
Quality Assurance & Compliance
1 2 (14.29%) SLA
Systems Management
1 1 (7.14%) Microsoft Data Protection Manager
Vendors
1 1 (7.14%) Microsoft
1 1 (7.14%) Pardot
1 1 (7.14%) Salesforce Marketing Cloud
1 1 (7.14%) Salesforce.com