The following table provides summary statistics for permanent job vacancies advertised in the South East with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 3 months to 30 April 2017 with a comparison to the same period in the previous 2 years.

Direct Marketing
England / South East
3 months to
30 Apr 2017
Same period 2016 Same period 2015
Rank 379 439 466
Rank change year-on-year +60 +27  
Permanent jobs citing Direct Marketing 10 22 13
As % of all permanent IT jobs advertised in the South East 0.067% 0.11% 0.061%
As % of the Processes & Methodologies category 0.079% 0.13% 0.071%
Number of salaries quoted 9 18 9
Median salary £19,000 £43,500 £36,000
Median salary % change year-on-year -56.32% +20.83%  
UK excluding London median salary £27,000 £38,750 £35,000
% change year-on-year -30.32% +10.71%  

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for process and methodology skills.

Process & Methodology Skills
South East
Permanent job vacancies with a requirement for process and methodology skills 12736 16791 18331
As % of all permanent IT job vacancies advertised in the South East 85.96% 86.73% 85.66%
Number of salaries quoted 10565 14113 14457
Median salary £47,500 £47,500 £47,000
Median salary % change year-on-year - +1.06%  
90% offered a salary of more than £31,000 £30,500 £30,000
10% offered a salary of more than £67,500 £67,500 £70,000
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Direct Marketing
Job Vacancy Trend in the South East

The job posting trend of jobs advertised in the South East citing Direct Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in the South East

Direct Marketing
Salary Trend in the South East

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in the South East.

Salary trend for Direct Marketing in the South East

Direct Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the South East region over the 3 months to 30 April 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Kent +24 7 £19,000 -52.50%
Berkshire +23 1 £27,500 -45.00%
East Sussex +4 1 - -
Oxfordshire - 1 £25,000 -
Direct Marketing
England

For the 6 months to 30 April 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the South East region with a requirement for Direct Marketing.

1 35 (100.00%) Marketing
2 13 (37.14%) Email Marketing
3 11 (31.43%) Time Management
3 11 (31.43%) Data Management
3 11 (31.43%) Project Management
3 11 (31.43%) Finance
3 11 (31.43%) Data-Driven Marketing
3 11 (31.43%) Campaign Management
3 11 (31.43%) Actionable Insight
4 10 (28.57%) Digital Marketing
5 9 (25.71%) SQL
6 8 (22.86%) Lead Generation
6 8 (22.86%) Analytical Skills
6 8 (22.86%) Pay per click
7 7 (20.00%) Marketing Strategy
7 7 (20.00%) Twitter
7 7 (20.00%) Data Deduplication
7 7 (20.00%) Telemarketing
7 7 (20.00%) Social Media
7 7 (20.00%) SEO
8 6 (17.14%) Propensity Modelling
9 5 (14.29%) Data Modelling
10 4 (11.43%) CRM
11 3 (8.57%) Microsoft Office
11 3 (8.57%) Agile Software Development
11 3 (8.57%) Degree
11 3 (8.57%) Waterfall
11 3 (8.57%) Line Management
11 3 (8.57%) User Experience
12 2 (5.71%) Salesforce.com CRM

Direct Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.86%) SAS
Applications
1 3 (8.57%) Microsoft Office
2 1 (2.86%) Microsoft Excel
2 1 (2.86%) SPSS
Business Applications
1 2 (5.71%) Salesforce.com CRM
Database & Business Intelligence
1 2 (5.71%) Relational Database
General
1 35 (100.00%) Marketing
2 11 (31.43%) Finance
3 1 (2.86%) French Language
3 1 (2.86%) German Language
3 1 (2.86%) Publishing
Job Titles
1 14 (40.00%) Marketing Manager
2 11 (31.43%) Account Manager
3 10 (28.57%) Analyst
4 7 (20.00%) Data Analyst
4 7 (20.00%) Marketing Assistant
5 3 (8.57%) Database Analyst
5 3 (8.57%) Digital Marketing Manager
6 2 (5.71%) SQL Analyst
7 1 (2.86%) Automation Specialist
7 1 (2.86%) CRM Executive
7 1 (2.86%) Excel Analyst
7 1 (2.86%) Insight Manager
7 1 (2.86%) Marketing Automation Specialist
7 1 (2.86%) Marketing Executive
7 1 (2.86%) Marketing Specialist
Miscellaneous
1 8 (22.86%) Analytical Skills
2 7 (20.00%) Social Media
3 3 (8.57%) User Experience
Processes & Methodologies
1 13 (37.14%) Email Marketing
2 11 (31.43%) Actionable Insight
2 11 (31.43%) Campaign Management
2 11 (31.43%) Data Management
2 11 (31.43%) Data-Driven Marketing
2 11 (31.43%) Project Management
2 11 (31.43%) Time Management
3 10 (28.57%) Digital Marketing
4 8 (22.86%) Lead Generation
4 8 (22.86%) Pay per click
5 7 (20.00%) Data Deduplication
5 7 (20.00%) Marketing Strategy
5 7 (20.00%) SEO
5 7 (20.00%) Telemarketing
6 6 (17.14%) Propensity Modelling
7 5 (14.29%) Data Modelling
8 4 (11.43%) CRM
9 3 (8.57%) Agile Software Development
9 3 (8.57%) Line Management
9 3 (8.57%) Waterfall
Programming Languages
1 9 (25.71%) SQL
2 1 (2.86%) VBA
Qualifications
1 3 (8.57%) Degree
Vendors
1 7 (20.00%) Twitter
2 2 (5.71%) Salesforce.com
3 1 (2.86%) Marketo
3 1 (2.86%) Mitel
3 1 (2.86%) Pardot
3 1 (2.86%) Salesforce Marketing Cloud