The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 3 months to 24 June 2017 with a comparison to the same period in the previous 2 years.

Direct Marketing
UK / England
3 months to
24 Jun 2017
Same period 2016 Same period 2015
Rank 807 801 827
Rank change year-on-year -6 +26  
Permanent jobs citing Direct Marketing 50 108 124
As % of all permanent IT jobs advertised in England 0.060% 0.12% 0.12%
As % of the Processes & Methodologies category 0.067% 0.13% 0.14%
Number of salaries quoted 49 90 105
Median salary £35,000 £40,000 £35,000
Median salary % change year-on-year -12.50% +14.28%  
90% offered a salary of more than £27,500 £28,500 £25,900
10% offered a salary of more than £72,000 £66,000 £45,000
UK excluding London median salary £35,000 £38,750 £35,000
% change year-on-year -9.67% +10.71%  

Direct Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process and methodology skills.

Process & Methodology Skills
England
Permanent job vacancies with a requirement for process and methodology skills 74167 82321 91471
As % of all permanent IT job vacancies advertised in England 89.69% 89.01% 87.95%
Number of salaries quoted 60169 69604 75631
Median salary £52,000 £50,000 £50,000
Median salary % change year-on-year +4.00% -  
90% offered a salary of more than £32,500 £32,500 £32,000
10% offered a salary of more than £80,000 £75,000 £77,500
UK excluding London median salary £45,000 £45,000 £44,000
% change year-on-year - +2.27%  

Direct Marketing
Job Vacancy Trend in England

The job posting trend of jobs advertised in England citing Direct Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Direct Marketing in England

Direct Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in England.

Salary trend for Direct Marketing in England

Direct Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Direct Marketing in England over the 3 months to 24 June 2017.

Salary histogram for Direct Marketing in England

Direct Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the England region over the 3 months to 24 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +1 20 £37,500 -16.66% 4
South West +14 15 £40,000 +40.35%
North West -33 8 £27,500 -31.25%
South East +13 4 £32,500 -18.75% 3
East of England - 2 £35,000 - 1
East Midlands - 1 £25,000 -
Direct Marketing
UK

For the 6 months to 24 June 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Direct Marketing.

1 114 (100.00%) Marketing
2 53 (46.49%) SQL
3 37 (32.46%) CRM
4 31 (27.19%) Analytical Skills
5 29 (25.44%) Microsoft Excel
6 24 (21.05%) Finance
7 21 (18.42%) Degree
7 21 (18.42%) Social Media
8 19 (16.67%) Analytics
9 17 (14.91%) Customer Insight
10 15 (13.16%) Digital Marketing
11 14 (12.28%) Business Development
11 14 (12.28%) Marketing Strategy
11 14 (12.28%) SQL Server
12 13 (11.40%) SAS
12 13 (11.40%) FastStats
13 12 (10.53%) Microsoft
13 12 (10.53%) Project Management
13 12 (10.53%) Lead Generation
14 11 (9.65%) Propensity Modelling
14 11 (9.65%) Microsoft Office
14 11 (9.65%) Data Management
14 11 (9.65%) SEO
14 11 (9.65%) SaaS
15 10 (8.77%) Telesales
15 10 (8.77%) Database Marketing
15 10 (8.77%) Advertising
16 9 (7.89%) Retail
16 9 (7.89%) MySQL
16 9 (7.89%) E-Commerce

Direct Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (11.40%) SAS
2 8 (7.02%) SharePoint
3 5 (4.39%) Apache
3 5 (4.39%) Exchange Server 2013
4 1 (0.88%) CMS
4 1 (0.88%) WordPress
Applications
1 29 (25.44%) Microsoft Excel
2 11 (9.65%) Microsoft Office
3 7 (6.14%) SPSS
4 6 (5.26%) Microsoft PowerPoint
5 3 (2.63%) Adobe Creative Suite
6 2 (1.75%) Adobe Illustrator
6 2 (1.75%) InDesign
6 2 (1.75%) Photoshop
6 2 (1.75%) Spreadsheet
Business Applications
1 13 (11.40%) FastStats
2 9 (7.89%) Dynamics CRM
3 6 (5.26%) FastStats PeopleStage
4 2 (1.75%) assyst
4 2 (1.75%) Remedy ITSM
4 2 (1.75%) Unica
4 2 (1.75%) WebTrends
5 1 (0.88%) Magento
5 1 (0.88%) Salesforce.com CRM
5 1 (0.88%) SAP Oil and Gas
Cloud Services
1 11 (9.65%) SaaS
2 5 (4.39%) Azure Active Directory
2 5 (4.39%) Microsoft Azure
2 5 (4.39%) Office 365
3 3 (2.63%) Google Analytics
4 2 (1.75%) AdWords
4 2 (1.75%) Pure360
4 2 (1.75%) Silverpop
Communications & Networking
1 5 (4.39%) DHCP
1 5 (4.39%) DNS
1 5 (4.39%) Firewall
1 5 (4.39%) LAN
1 5 (4.39%) NAS
1 5 (4.39%) SAN
1 5 (4.39%) TCP/IP
1 5 (4.39%) VLAN
2 3 (2.63%) Internet
2 3 (2.63%) SMS
Database & Business Intelligence
1 14 (12.28%) SQL Server
2 9 (7.89%) MySQL
3 6 (5.26%) Big Data
3 6 (5.26%) Qlik Sense
3 6 (5.26%) QlikView
3 6 (5.26%) SQL Server 2012
4 5 (4.39%) Data Warehouse
5 4 (3.51%) SQL Server Integration Services
6 2 (1.75%) GIS
6 2 (1.75%) Oracle Discoverer
6 2 (1.75%) Oracle OWB
7 1 (0.88%) Base SAS
7 1 (0.88%) SAS Enterprise Guide
7 1 (0.88%) SQL Server 2005
7 1 (0.88%) SQL Server 2008
7 1 (0.88%) SQL Server 2016
7 1 (0.88%) SQL Server Reporting Services
Development Applications
1 5 (4.39%) Visual Studio
2 2 (1.75%) Dreamweaver
3 1 (0.88%) Git (software)
3 1 (0.88%) Subversion
3 1 (0.88%) Team Foundation Server
General
1 114 (100.00%) Marketing
2 24 (21.05%) Finance
3 10 (8.77%) Advertising
4 9 (7.89%) Retail
5 7 (6.14%) Billing
5 7 (6.14%) Telecoms
6 3 (2.63%) Games
6 3 (2.63%) Legal
6 3 (2.63%) Publishing
7 1 (0.88%) Back Office
7 1 (0.88%) Banking
7 1 (0.88%) Electronics
7 1 (0.88%) Manufacturing
Job Titles
1 43 (37.72%) Analyst
2 17 (14.91%) Data Analyst
3 16 (14.04%) Insight Analyst
4 11 (9.65%) Marketing Manager
5 10 (8.77%) Customer Analyst
5 10 (8.77%) Customer Insight Analyst
6 8 (7.02%) Developer
6 8 (7.02%) Marketing Analyst
6 8 (7.02%) Marketing Assistant
6 8 (7.02%) Sales Manager
7 6 (5.26%) SQL Analyst
8 5 (4.39%) Architect
8 5 (4.39%) Business Analyst
8 5 (4.39%) Infrastructure Manager
8 5 (4.39%) IT Architect
8 5 (4.39%) IT Infrastructure Architect
8 5 (4.39%) IT Infrastructure Manager
8 5 (4.39%) IT Manager
8 5 (4.39%) Marketing Data Analyst
8 5 (4.39%) SQL Developer
Libraries, Frameworks & Software Standards
1 7 (6.14%) HTML
2 6 (5.26%) .NET
3 4 (3.51%) CSS
4 2 (1.75%) jQuery
4 2 (1.75%) ODBC
5 1 (0.88%) AngularJS
5 1 (0.88%) COM
5 1 (0.88%) CSS3
5 1 (0.88%) HTML5
5 1 (0.88%) LAMP
5 1 (0.88%) Laravel
5 1 (0.88%) Velocity
5 1 (0.88%) XML
Miscellaneous
1 31 (27.19%) Analytical Skills
2 21 (18.42%) Social Media
3 8 (7.02%) Computer Science
3 8 (7.02%) Management Information System
4 6 (5.26%) User Experience
5 5 (4.39%) Clustering
5 5 (4.39%) Data Centre
5 5 (4.39%) Linux Command Line
6 3 (2.63%) Data Protection Act
6 3 (2.63%) Enterprise Software
6 3 (2.63%) FMCG
6 3 (2.63%) Reference Data
7 2 (1.75%) Blog
7 2 (1.75%) Credit Risk
7 2 (1.75%) Graphic Design
7 2 (1.75%) PMI
8 1 (0.88%) Fat Client
8 1 (0.88%) iPad
8 1 (0.88%) Thin Client
Operating Systems
1 5 (4.39%) Linux
1 5 (4.39%) Windows
1 5 (4.39%) Windows 7
1 5 (4.39%) Windows Server
1 5 (4.39%) Windows Server 2008
1 5 (4.39%) Windows Server 2012
Processes & Methodologies
1 37 (32.46%) CRM
2 19 (16.67%) Analytics
3 17 (14.91%) Customer Insight
4 15 (13.16%) Digital Marketing
5 14 (12.28%) Business Development
5 14 (12.28%) Marketing Strategy
6 12 (10.53%) Lead Generation
6 12 (10.53%) Project Management
7 11 (9.65%) Data Management
7 11 (9.65%) Propensity Modelling
7 11 (9.65%) SEO
8 10 (8.77%) Database Marketing
8 10 (8.77%) Telesales
9 9 (7.89%) Coaching
9 9 (7.89%) Customer Segmentation
9 9 (7.89%) E-Commerce
9 9 (7.89%) Marketing Automation
9 9 (7.89%) Pay per click
10 8 (7.02%) Data Modelling
10 8 (7.02%) Workflow
Programming Languages
1 53 (46.49%) SQL
2 8 (7.02%) JavaScript
3 5 (4.39%) C#
3 5 (4.39%) PowerShell
4 4 (3.51%) R
5 3 (2.63%) PHP
6 2 (1.75%) Perl
6 2 (1.75%) VBA
7 1 (0.88%) T-SQL
Qualifications
1 21 (18.42%) Degree
2 8 (7.02%) Computer Science Degree
3 5 (4.39%) MCSA
3 5 (4.39%) MCSE
3 5 (4.39%) Microsoft Certification
3 5 (4.39%) VMware Certified Professional (VCP)
4 2 (1.75%) MBA
4 2 (1.75%) PMI Certification
5 1 (0.88%) Master's Degree
5 1 (0.88%) Numerate Degree
5 1 (0.88%) SAS Certification
5 1 (0.88%) SC Cleared
5 1 (0.88%) Security Cleared
Quality Assurance & Compliance
1 5 (4.39%) Data Quality
2 3 (2.63%) GDPR
3 2 (1.75%) COBIT
3 2 (1.75%) ISO/IEC 20000
3 2 (1.75%) PMBOK
3 2 (1.75%) QA
System Software
1 6 (5.26%) VMware Infrastructure
2 5 (4.39%) Active Directory
2 5 (4.39%) Hyper-V
2 5 (4.39%) XenApp
Systems Management
1 5 (4.39%) Backup Exec
2 2 (1.75%) Tivoli
3 1 (0.88%) Systems Management Server (SMS)
Vendors
1 12 (10.53%) Microsoft
2 8 (7.02%) Google
2 8 (7.02%) Oracle
2 8 (7.02%) Twitter
3 7 (6.14%) Salesforce.com
4 6 (5.26%) Apteco
4 6 (5.26%) VMware
5 5 (4.39%) Citrix
6 4 (3.51%) Adobe
6 4 (3.51%) Facebook
6 4 (3.51%) SAP
6 4 (3.51%) Tableau
7 2 (1.75%) Omniture
7 2 (1.75%) Remedy
7 2 (1.75%) ServiceNow
8 1 (0.88%) Coremetrics
8 1 (0.88%) HubSpot
8 1 (0.88%) Marketo
8 1 (0.88%) Pardot
8 1 (0.88%) Salesforce Marketing Cloud
City, London
C4 Commerce
Salary: From £30,000 to £35,000 per annum
Posted: Yesterday
North London
Understanding Recruitment
Salary: £40000 - £46000 per annum + Execllent Benefits
Posted: 5 days ago
Norwich, Norfolk
Pure Resourcing Solutions
Salary: £35000 - £45000 per annum
Posted: 2 days ago
London
C4 Commerce
Salary: From £40,000 to £50,000 per annum
Posted: 4 days ago
Oxford, Oxfordshire
Mason Frank International
Posted: 2 days ago
Coventry, Warwickshire
Barclays
Posted: 3 days ago
Surrey
Clearwater People Solutions Ltd
Posted: 10 days ago
London
Understanding Recruitment
Salary: £28000.00 - £30000.00 per annum + Excellent Benefits
Posted: 5 days ago
Birmingham
Applause IT Ltd
Salary: £20000 - £25000 per annum + Benefits
Posted: 12 days ago
Stoke on Trent
Applause IT Ltd
Salary: £21000 - £28000 per annum + £40,000 OTE
Posted: 12 days ago
Newcastle-under-Lyme
Applause IT Ltd
Salary: £18000 - £25000 per annum + Commission £35k OTE
Posted: 19 days ago
Middlesex
Clearwater People Solutions Ltd
Posted: 24 days ago