Period
to 23 November 2017

The following table provides summary statistics for permanent job vacancies advertised in England with a requirement for Direct Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Direct Marketing over the 6 months to 23 November 2017 with a comparison to the same period in the previous 2 years.

Direct Marketing
UK > England
6 months to
23 Nov 2017
Same period 2016 Same period 2015
Rank 1073 1008 1017
Rank change year-on-year -65 +9 -6
Permanent jobs citing Direct Marketing 93 195 260
As % of all permanent IT jobs advertised in England 0.055% 0.11% 0.13%
As % of the Processes & Methodologies category 0.061% 0.12% 0.14%
Number of salaries quoted 81 159 223
England median annual salary £38,500 £37,000 £35,000
Median salary % change year-on-year +4.05% +5.71% -12.50%
10th Percentile £23,500 £26,250 £27,500
90th Percentile £57,500 £59,250 £57,500
UK median annual salary £38,500 £37,500 £35,250
% change year-on-year +2.67% +6.38% -11.88%

Direct Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in England with a requirement for process or methodology skills.

All Process and Methodology Skills
England
Permanent vacancies with a requirement for process or methodology skills 151759 160141 181584
As % of all permanent IT jobs advertised in England 89.91% 89.40% 88.76%
Number of salaries quoted 120765 134253 151176
England median annual salary £50,000 £50,000 £47,500
Median salary % change year-on-year - +5.26% +5.56%
10th Percentile £28,750 £28,500 £27,500
90th Percentile £80,000 £80,000 £77,500
UK median annual salary £50,000 £49,500 £47,500
% change year-on-year +1.01% +4.21% +5.56%

Direct Marketing
Job Vacancy Trend in England

Job postings citing Direct Marketing as a percentage of all IT jobs advertised in England.

Job vacancy trend for Direct Marketing in England

Direct Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Direct Marketing in England.

Salary trend for Direct Marketing in England

Direct Marketing
Salary Histogram in England

The salary distribution of IT jobs citing Direct Marketing in England over the 6 months to 23 November 2017.

Salary histogram for Direct Marketing in England

Direct Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Direct Marketing within the England region over the 6 months to 23 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -34 38 £38,500 - 4
Midlands +36 17 £26,000 -1.89% 4
South East -7 16 £41,500 +18.57% 1
West Midlands +24 14 £26,000 -1.89% 3
South West +10 13 £42,500 +49.12% 1
North of England -11 9 £27,500 -34.52% 4
North West -21 6 £27,500 - 3
Yorkshire +14 3 £18,750 -55.88% 1
East Midlands - 3 - - 1
Direct Marketing
UK

For the 6 months to 23 November 2017, IT jobs citing Direct Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the England region with a requirement for Direct Marketing.

1 93 (100.00%) Marketing
2 31 (33.33%) CRM
3 29 (31.18%) Digital Marketing
4 25 (26.88%) Analytical Skills
5 21 (22.58%) SQL
6 17 (18.28%) Marketing Strategy
7 16 (17.20%) SAS
8 15 (16.13%) Microsoft Excel
8 15 (16.13%) Advertising
9 14 (15.05%) Stakeholder Management
9 14 (15.05%) Analytics
10 13 (13.98%) Retail
11 12 (12.90%) Business Intelligence
11 12 (12.90%) B2C
12 11 (11.83%) Finance
13 10 (10.75%) B2B
13 10 (10.75%) User Experience
13 10 (10.75%) Data Strategy
14 9 (9.68%) Marketing Automation
14 9 (9.68%) SMS
14 9 (9.68%) SPSS
14 9 (9.68%) Project Management
14 9 (9.68%) Email Marketing
15 8 (8.60%) Mandarin Language
15 8 (8.60%) Data Protection
15 8 (8.60%) BBC
15 8 (8.60%) Games
15 8 (8.60%) Pay per click
15 8 (8.60%) Adobe
15 8 (8.60%) A/B Testing

Direct Marketing
Co-occurring IT Skills in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 16 (17.20%) SAS
2 2 (2.15%) CMS
Applications
1 15 (16.13%) Microsoft Excel
2 9 (9.68%) SPSS
3 7 (7.53%) Microsoft Office
4 4 (4.30%) Microsoft PowerPoint
5 2 (2.15%) Spreadsheet
6 1 (1.08%) Photoshop
Business Applications
1 6 (6.45%) Adobe Campaign
2 4 (4.30%) FastStats
3 3 (3.23%) Dynamics CRM
3 3 (3.23%) Eloqua
3 3 (3.23%) Salesforce.com CRM
4 2 (2.15%) FastStats PeopleStage
5 1 (1.08%) PeopleSoft HRMS
5 1 (1.08%) Social Studio
Cloud Services
1 5 (5.38%) Google Analytics
2 4 (4.30%) AdWords
3 2 (2.15%) Pure360
3 2 (2.15%) SaaS
3 2 (2.15%) Silverpop
4 1 (1.08%) MailChimp
Communications & Networking
1 9 (9.68%) SMS
2 3 (3.23%) Internet
3 2 (2.15%) Cisco IPT
Database & Business Intelligence
1 6 (6.45%) SQL Server
2 4 (4.30%) MySQL
3 2 (2.15%) Big Data
3 2 (2.15%) Qlik Sense
3 2 (2.15%) QlikView
3 2 (2.15%) SQL Server 2005
3 2 (2.15%) SQL Server 2008
3 2 (2.15%) SQL Server 2012
3 2 (2.15%) SQL Server 2016
3 2 (2.15%) SQL Server Integration Services
4 1 (1.08%) Data Mining
4 1 (1.08%) Data Warehouse
4 1 (1.08%) Relational Database
Development Applications
1 2 (2.15%) Subversion
1 2 (2.15%) Team Foundation Server
General
1 93 (100.00%) Marketing
2 15 (16.13%) Advertising
3 13 (13.98%) Retail
4 11 (11.83%) Finance
5 8 (8.60%) Games
5 8 (8.60%) Mandarin Language
6 3 (3.23%) Legal
7 2 (2.15%) Banking
7 2 (2.15%) Law
7 2 (2.15%) Military
8 1 (1.08%) Automotive
8 1 (1.08%) Back Office
8 1 (1.08%) Electronics
8 1 (1.08%) General Ledger
8 1 (1.08%) Manufacturing
8 1 (1.08%) Telecoms
Job Titles
1 24 (25.81%) Marketing Manager
2 12 (12.90%) Analyst
3 10 (10.75%) CRM Executive
3 10 (10.75%) Marketing Executive
4 8 (8.60%) Digital Marketing Manager
4 8 (8.60%) Insight Analyst
5 5 (5.38%) Campaign Manager
5 5 (5.38%) Consultant
5 5 (5.38%) Performance Manager
5 5 (5.38%) Senior Manager
6 4 (4.30%) Data Analyst
6 4 (4.30%) Data Insight Analyst
6 4 (4.30%) Developer
6 4 (4.30%) Insight Data Analyst
6 4 (4.30%) Senior Marketing Executive
7 3 (3.23%) Account Manager
7 3 (3.23%) Copywriter
7 3 (3.23%) CRM Officer
7 3 (3.23%) Data Consultant
7 3 (3.23%) Marketing Campaign Manager
Libraries, Frameworks & Software Standards
1 4 (4.30%) HTML
2 2 (2.15%) ODBC
3 1 (1.08%) .NET
3 1 (1.08%) ATL
3 1 (1.08%) COM
3 1 (1.08%) CSS
3 1 (1.08%) CSS3
3 1 (1.08%) HTML5
3 1 (1.08%) XML
Miscellaneous
1 25 (26.88%) Analytical Skills
2 10 (10.75%) User Experience
3 8 (8.60%) BBC
3 8 (8.60%) Social Media
4 5 (5.38%) Blog
4 5 (5.38%) Data Protection Act
5 3 (3.23%) Digital Media
5 3 (3.23%) Management Information System
5 3 (3.23%) Marketing Technology
5 3 (3.23%) Reference Data
6 2 (2.15%) Analytical Mindset
6 2 (2.15%) Credit Risk
6 2 (2.15%) iPad
6 2 (2.15%) Mobile App
7 1 (1.08%) Tandem
Processes & Methodologies
1 31 (33.33%) CRM
2 29 (31.18%) Digital Marketing
3 17 (18.28%) Marketing Strategy
4 14 (15.05%) Analytics
4 14 (15.05%) Stakeholder Management
5 12 (12.90%) B2C
5 12 (12.90%) Business Intelligence
6 10 (10.75%) B2B
6 10 (10.75%) Data Strategy
7 9 (9.68%) Email Marketing
7 9 (9.68%) Marketing Automation
7 9 (9.68%) Project Management
8 8 (8.60%) A/B Testing
8 8 (8.60%) Data Protection
8 8 (8.60%) Line Management
8 8 (8.60%) Pay per click
8 8 (8.60%) Performance Monitoring
9 6 (6.45%) Business Development
9 6 (6.45%) Copywriting
9 6 (6.45%) Database Marketing
Programming Languages
1 21 (22.58%) SQL
2 6 (6.45%) R
3 2 (2.15%) Perl
3 2 (2.15%) T-SQL
4 1 (1.08%) PHP
Qualifications
1 4 (4.30%) Degree
2 2 (2.15%) ISEB
2 2 (2.15%) SC Cleared
2 2 (2.15%) Security Cleared
Quality Assurance & Compliance
1 6 (6.45%) GDPR
2 5 (5.38%) Data Quality
3 4 (4.30%) SLA
4 2 (2.15%) ISO/IEC 27001
4 2 (2.15%) PCI DSS
4 2 (2.15%) QA
Systems Management
1 1 (1.08%) Systems Management Server (SMS)
Vendors
1 8 (8.60%) Adobe
2 6 (6.45%) Microsoft
2 6 (6.45%) Salesforce.com
3 5 (5.38%) Google
4 4 (4.30%) Adthena
4 4 (4.30%) DoubleClick
4 4 (4.30%) Pardot
4 4 (4.30%) Salesforce Marketing Cloud
4 4 (4.30%) SAP
5 2 (2.15%) Apteco
5 2 (2.15%) Equitrac
5 2 (2.15%) Oracle
5 2 (2.15%) Siebel
5 2 (2.15%) Tableau
5 2 (2.15%) Xerox
6 1 (1.08%) Cognizant
6 1 (1.08%) Facebook
6 1 (1.08%) Hootsuite
6 1 (1.08%) PeopleSoft
6 1 (1.08%) Sitecore