Marketing Job Trends in the South East

Marketing
England > South East

The table below looks at the prevalence of the term Marketing in permanent job vacancies in the South East. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 7 June 2026, comparing them to the same period in the previous two years.

6 months to
7 Jun 2026
Same period 2025 Same period 2024
Rank 27 28 37
Rank change year-on-year +1 +9 +13
Permanent jobs citing Marketing 687 548 893
As % of all permanent jobs in the South East 4.72% 6.96% 5.02%
As % of the General category 10.28% 9.79% 9.03%
Number of salaries quoted 436 165 490
10th Percentile £27,500 £24,000 £26,250
25th Percentile £30,000 £28,500 £30,625
Median annual salary (50th Percentile) £50,000 £40,000 £42,500
Median % change year-on-year +25.00% -5.88% -
75th Percentile £60,000 £63,750 £60,750
90th Percentile £75,000 £89,500 £77,500
England median annual salary £50,000 £52,500 £45,000
% change year-on-year -4.76% +16.67% -18.18%

All General Skills
South East

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the South East.

Permanent vacancies with a requirement for general skills 6,685 5,595 9,886
As % of all permanent jobs advertised in the South East 45.90% 71.02% 55.60%
Number of salaries quoted 4,082 2,164 6,217
10th Percentile £29,000 £26,250 £25,750
25th Percentile £36,250 £32,188 £32,500
Median annual salary (50th Percentile) £50,000 £50,000 £47,500
Median % change year-on-year - +5.26% -9.52%
75th Percentile £68,750 £66,250 £62,500
90th Percentile £85,900 £78,750 £75,000
England median annual salary £55,000 £57,500 £52,500
% change year-on-year -4.35% +9.52% -12.50%

Marketing
Job Vacancy Trend in the South East

Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised in the South East.

Marketing job vacancy trend in the South East

Marketing
Salary Trend in the South East

Salary distribution trend for jobs in the South East citing Marketing.

Salary distribution trend for jobs in the South East citing Marketing

Marketing
Salary Histogram in the South East

Salary distribution for jobs citing Marketing in the South East over the 6 months to 7 June 2026.

Salary histogram for Marketing in the South East

Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South East region over the 6 months to 7 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Thames Valley +14 281 £50,000 -9.09% 116
Hampshire +22 177 £50,000 +51.52% 63
Surrey -6 149 £50,000 -9.09% 48
Berkshire +4 127 £40,000 -44.83% 64
Buckinghamshire +23 108 £50,000 - 21
Oxfordshire -2 46 £55,000 - 32
Kent -38 37 £38,500 +14.07% 18
West Sussex -7 28 £37,500 +15.38% 23
East Sussex -22 9 £50,000 +53.85% 6
Sussex - 4 £38,000 - 7
Middlesex +2 2 - - 7
Marketing
England

Marketing
Co-Occurring Skills & Capabilities in the South East by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 25 (3.64%) CMS
2 11 (1.60%) WordPress
3 5 (0.73%) IIS
4 4 (0.58%) Adobe Experience Manager
4 4 (0.58%) SharePoint
5 3 (0.44%) Oracle Workflow
6 1 (0.15%) Apache Airflow
6 1 (0.15%) Confluence
6 1 (0.15%) SAS
Applications
1 32 (4.66%) Microsoft Office
2 19 (2.77%) Microsoft Excel
3 8 (1.16%) Adobe Creative Suite
3 8 (1.16%) Adobe Illustrator
3 8 (1.16%) Photoshop
4 7 (1.02%) Microsoft PowerPoint
5 4 (0.58%) Adobe After Effects
5 4 (0.58%) InDesign
6 3 (0.44%) Spreadsheet
7 1 (0.15%) DaVinci Resolve
Business Applications
1 18 (2.62%) Dynamics CRM
2 4 (0.58%) Salesforce CRM
3 2 (0.29%) Adobe Campaign
4 1 (0.15%) Exchequer
4 1 (0.15%) NetSuite
4 1 (0.15%) Payment Gateway
4 1 (0.15%) Raiser’s Edge
4 1 (0.15%) Sage 200
4 1 (0.15%) Sage X3
4 1 (0.15%) Shopify
Cloud Services
1 56 (8.15%) SaaS
2 18 (2.62%) Google Analytics
2 18 (2.62%) Power Platform
3 14 (2.04%) Google Tag Manager
4 13 (1.89%) AWS
4 13 (1.89%) Dynamics 365
5 12 (1.75%) Azure
6 11 (1.60%) Asana
6 11 (1.60%) Sprout Social
7 10 (1.46%) Google Data Studio
8 6 (0.87%) Canva
8 6 (0.87%) Microsoft 365
9 5 (0.73%) Azure AI
9 5 (0.73%) Google Ads
9 5 (0.73%) Snowflake
10 4 (0.58%) Figma
10 4 (0.58%) MailChimp
10 4 (0.58%) Miro
11 3 (0.44%) Azure DevOps
11 3 (0.44%) Boomi
Communications & Networking
1 12 (1.75%) Firewall
1 12 (1.75%) Unified Communications
2 8 (1.16%) Broadband
2 8 (1.16%) DECT
2 8 (1.16%) DSL
2 8 (1.16%) PBX
2 8 (1.16%) VLAN
2 8 (1.16%) VoIP
2 8 (1.16%) VPN
2 8 (1.16%) WAN
2 8 (1.16%) Wi-Fi
2 8 (1.16%) Wireshark
3 4 (0.58%) BGP
3 4 (0.58%) Cisco ASA
4 2 (0.29%) Wireless
5 1 (0.15%) Intranet
5 1 (0.15%) LTE
5 1 (0.15%) Network Security
Database & Business Intelligence
1 15 (2.18%) Power BI
2 12 (1.75%) Looker
2 12 (1.75%) Metadata
3 7 (1.02%) Data Mining
3 7 (1.02%) Tableau
4 5 (0.73%) Azure SQL Database
4 5 (0.73%) Big Data
4 5 (0.73%) Hadoop
4 5 (0.73%) MongoDB
4 5 (0.73%) NoSQL
5 2 (0.29%) Data Warehouse
5 2 (0.29%) SAP BW
6 1 (0.15%) Amazon Redshift
6 1 (0.15%) BigQuery
6 1 (0.15%) Geospatial Data
6 1 (0.15%) SQL Server Reporting Services
Development Applications
1 10 (1.46%) JIRA
2 3 (0.44%) Git
3 1 (0.15%) Bitbucket
3 1 (0.15%) Browser DevTools
3 1 (0.15%) GitLab
3 1 (0.15%) Jenkins
3 1 (0.15%) SonarQube
General
1 212 (30.86%) Social Skills
2 87 (12.66%) Analytical Skills
3 77 (11.21%) Finance
4 39 (5.68%) Presentation Skills
5 36 (5.24%) Telecoms
6 35 (5.09%) Retail
7 33 (4.80%) Organisational Skills
8 30 (4.37%) Inclusion and Diversity
9 22 (3.20%) Pharmaceutical
10 21 (3.06%) Automotive
11 16 (2.33%) Influencing Skills
11 16 (2.33%) Public Sector
12 15 (2.18%) Manufacturing
13 13 (1.89%) Legal
14 10 (1.46%) Advertising
15 8 (1.16%) German Language
15 8 (1.16%) Multimedia
16 7 (1.02%) Games
17 5 (0.73%) Banking
17 5 (0.73%) Law
Job Titles
1 98 (14.26%) Marketing Manager
2 78 (11.35%) Sales Executive
3 77 (11.21%) Marketing Executive
4 63 (9.17%) Senior
5 48 (6.99%) Business Development Manager
5 48 (6.99%) Development Manager
6 46 (6.70%) Business Manager
7 42 (6.11%) Corporate Sales Executive
8 33 (4.80%) Account Manager
9 30 (4.37%) Senior Manager
10 27 (3.93%) Sales Manager
11 19 (2.77%) Channel Marketing Manager
11 19 (2.77%) IT Manager
12 15 (2.18%) Lead
13 14 (2.04%) Analyst
13 14 (2.04%) Data Engineer
13 14 (2.04%) Designer
14 13 (1.89%) Head of Marketing
14 13 (1.89%) Marketing Specialist
14 13 (1.89%) Social Media Executive
Libraries, Frameworks & Software Standards
1 16 (2.33%) HTML
2 13 (1.89%) CSS
3 5 (0.73%) .NET
3 5 (0.73%) .NET Core
3 5 (0.73%) ASP.NET
3 5 (0.73%) ASP.NET Core
3 5 (0.73%) Blazor
3 5 (0.73%) ML.NET
3 5 (0.73%) Play Framework
3 5 (0.73%) React
4 3 (0.44%) Oracle Fusion
4 3 (0.44%) REST
4 3 (0.44%) RESTful
5 2 (0.29%) Lightning Web Components
5 2 (0.29%) Node.js
5 2 (0.29%) SOAP
6 1 (0.15%) DOM
6 1 (0.15%) Google Maps API
6 1 (0.15%) JSON
6 1 (0.15%) Middleware
Miscellaneous
1 52 (7.57%) Self-Motivation
2 46 (6.70%) Social Media
3 32 (4.66%) Web Conferencing
4 31 (4.51%) Onboarding
5 24 (3.49%) Marketing Technology
6 21 (3.06%) Driving Licence
6 21 (3.06%) NHS
7 19 (2.77%) Blog
8 14 (2.04%) Algorithms
9 12 (1.75%) Podcast
9 12 (1.75%) Private Cloud
9 12 (1.75%) Video Editing
10 9 (1.31%) Analytical Mindset
11 8 (1.16%) IoT
12 5 (0.73%) Data Centre
12 5 (0.73%) Distributed Systems
12 5 (0.73%) Security Posture
13 4 (0.58%) Graphic Design
13 4 (0.58%) Management Information System
13 4 (0.58%) Product Ownership
Processes & Methodologies
1 166 (24.16%) B2B
2 150 (21.83%) CRM
3 138 (20.09%) AI
4 109 (15.87%) Digital Marketing
5 105 (15.28%) Business Development
6 98 (14.26%) Customer Experience
7 93 (13.54%) Analytics
8 82 (11.94%) Lead Generation
9 64 (9.32%) Decision-Making
10 60 (8.73%) Problem-Solving
10 60 (8.73%) SEO
11 58 (8.44%) Customer Engagement
12 51 (7.42%) Email Marketing
13 50 (7.28%) Roadmaps
14 48 (6.99%) Project Management
15 47 (6.84%) Stakeholder Management
16 46 (6.70%) B2B Marketing
16 46 (6.70%) IT Strategy
16 46 (6.70%) Technology Strategy
17 44 (6.40%) Business Strategy
Programming Languages
1 27 (3.93%) SQL
2 12 (1.75%) Python
3 6 (0.87%) JavaScript
3 6 (0.87%) R
4 5 (0.73%) C#
4 5 (0.73%) Java
4 5 (0.73%) Scala
5 2 (0.29%) Apex Code
6 1 (0.15%) PHP
6 1 (0.15%) SOQL
6 1 (0.15%) SOSL
Qualifications
1 69 (10.04%) Degree
2 8 (1.16%) HNC
2 8 (1.16%) HND
2 8 (1.16%) Master's Degree
2 8 (1.16%) MBA
3 5 (0.73%) ACCA
3 5 (0.73%) CIMA
3 5 (0.73%) PMP
4 4 (0.58%) SC Cleared
4 4 (0.58%) Security Cleared
5 3 (0.44%) ICAEW
6 2 (0.29%) Postgraduate
7 1 (0.15%) APMG
7 1 (0.15%) BPSS Clearance
7 1 (0.15%) DBS Check
Quality Assurance & Compliance
1 23 (3.35%) Data Quality
2 16 (2.33%) GDPR
3 12 (1.75%) Accessibility
4 10 (1.46%) ISO/IEC 27001
5 9 (1.31%) Actionable Recommendations
5 9 (1.31%) QA
6 7 (1.02%) PMO
7 4 (0.58%) GMP
8 3 (0.44%) PERC
System Software
1 5 (0.73%) VMware Infrastructure
2 4 (0.58%) VMware NSX
3 2 (0.29%) Docker
Systems Management
1 3 (0.44%) Systems Management Server (SMS)
2 2 (0.29%) Kubernetes
Vendors
1 93 (13.54%) Microsoft
2 66 (9.61%) Salesforce
3 53 (7.71%) Cisco
4 49 (7.13%) Dell
5 40 (5.82%) Google
6 34 (4.95%) HubSpot
7 31 (4.51%) Adobe
8 13 (1.89%) VMware
9 12 (1.75%) Braze
10 11 (1.60%) Hootsuite
10 11 (1.60%) Instagram
10 11 (1.60%) Wrike
11 9 (1.31%) Oracle
11 9 (1.31%) SAP
12 7 (1.02%) YouTube
13 6 (0.87%) Ahrefs
13 6 (0.87%) BMC
13 6 (0.87%) Sage
13 6 (0.87%) Samsung
13 6 (0.87%) Screaming Frog