Period
to 3 August 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 3 August 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > South East
6 months to
3 Aug 2021
Same period 2020 Same period 2019
Rank 62 100 78
Rank change year-on-year +38 -22 -22
Permanent jobs citing Marketing 803 345 1,092
As % of all permanent jobs advertised in the South East 4.87% 2.97% 4.13%
As % of the General category 9.42% 6.46% 8.31%
Number of salaries quoted 527 272 850
10th Percentile £30,000 £27,500 £25,500
25th Percentile £35,000 £34,688 £34,250
Median annual salary (50th Percentile) £45,000 £50,250 £47,500
Median % change year-on-year -10.45% +5.79% +5.56%
75th Percentile £60,000 £72,500 £65,000
90th Percentile £76,250 £80,000 £80,000
England median annual salary £55,000 £52,500 £50,000
% change year-on-year +4.76% +5.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 8,527 5,344 13,136
As % of all permanent IT jobs advertised in the South East 51.71% 46.06% 49.64%
Number of salaries quoted 5,369 4,136 10,002
10th Percentile £29,000 £28,750 £27,000
25th Percentile £37,500 £37,500 £35,000
Median annual salary (50th Percentile) £50,000 £50,000 £47,500
Median % change year-on-year - +5.26% +3.26%
75th Percentile £66,250 £65,000 £62,500
90th Percentile £78,750 £76,250 £75,000
England median annual salary £57,500 £56,512 £52,500
% change year-on-year +1.75% +7.64% +5.00%

Marketing
Job Vacancy Trend in the South East

Job postings citing Marketing as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Marketing in the South East

Marketing
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Marketing in the South East.

Salary trend for Marketing in the South East

Marketing
Salary Histogram in the South East

Salary distribution for jobs citing Marketing in the South East over the 6 months to 3 August 2021.

Salary histogram for Marketing in the South East

Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South East region over the 6 months to 3 August 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +63 335 £55,000 -15.38% 76
Berkshire +42 234 £55,000 -15.38% 38
Hampshire -23 171 £42,500 - 33
Surrey +14 121 £45,000 -20.00% 17
East Sussex +3 70 £40,000 -11.11% 11
West Sussex +30 69 £45,000 -37.93% 3
Oxfordshire +25 55 £35,000 -6.67% 13
Buckinghamshire -4 46 £50,000 +11.11% 25
Kent -33 17 £40,000 +14.29% 14
Home Counties - 6 £80,000 -
Sussex -6 2 - -
Middlesex - 1 £72,500 - 1
Marketing
England

For the 6 months to 3 August 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Marketing.

1 312 (38.85%) Digital Marketing
2 268 (33.37%) Social Skills
3 224 (27.90%) Finance
4 185 (23.04%) Agile Software Development
5 174 (21.67%) Degree
6 172 (21.42%) Business Intelligence
7 168 (20.92%) JavaScript
8 165 (20.55%) Analytics
9 142 (17.68%) HTML
10 130 (16.19%) SAP
11 122 (15.19%) Problem-Solving
12 120 (14.94%) User Experience
13 119 (14.82%) CSS
14 117 (14.57%) Project Management
15 116 (14.45%) Telecoms
16 113 (14.07%) Manufacturing
17 108 (13.45%) Programme Management
17 108 (13.45%) Public Sector
18 107 (13.33%) Electronics
19 104 (12.95%) Analytical Skills
20 92 (11.46%) Google
21 91 (11.33%) E-Commerce
22 89 (11.08%) Computer Science
22 89 (11.08%) Google Analytics
23 87 (10.83%) SQL
24 85 (10.59%) CRM
25 84 (10.46%) SEO
26 80 (9.96%) Microsoft
27 79 (9.84%) Git (software)
28 76 (9.46%) Salesforce.com

Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 69 (8.59%) CMS
2 45 (5.60%) WordPress
3 13 (1.62%) Joomla!
4 11 (1.37%) Oracle SOA Suite
5 10 (1.25%) Confluence
5 10 (1.25%) Elasticsearch
6 8 (1.00%) MODX
7 6 (0.75%) Adobe Experience Manager
8 5 (0.62%) Exchange Server 2013
8 5 (0.62%) Sitecore CMS
8 5 (0.62%) Umbraco
9 4 (0.50%) Apache
9 4 (0.50%) Liferay
9 4 (0.50%) MS Exchange
10 3 (0.37%) nginx
10 3 (0.37%) OpenStack
10 3 (0.37%) SharePoint
11 2 (0.25%) JBoss
11 2 (0.25%) SAS
12 1 (0.12%) EPiServer
Applications
1 47 (5.85%) Microsoft Excel
2 26 (3.24%) Microsoft Office
2 26 (3.24%) Microsoft PowerPoint
3 18 (2.24%) Photoshop
4 17 (2.12%) Microsoft Project
5 14 (1.74%) Sketch
6 12 (1.49%) InVision
7 11 (1.37%) MS Visio
8 7 (0.87%) Adobe Premiere
8 7 (0.87%) Adobe XD
9 6 (0.75%) Adobe After Effects
9 6 (0.75%) Chatbot
10 4 (0.50%) Adobe Illustrator
10 4 (0.50%) Figma
11 3 (0.37%) Adobe Creative Suite
11 3 (0.37%) UXPin
12 2 (0.25%) InDesign
12 2 (0.25%) OmniGraffle
13 1 (0.12%) SPSS
13 1 (0.12%) Stata
Business Applications
1 15 (1.87%) Dynamics CRM
2 8 (1.00%) Shopify
3 6 (0.75%) Adobe Campaign
4 4 (0.50%) Dynamics AX
4 4 (0.50%) Salesforce.com CRM
4 4 (0.50%) SAP Business One
4 4 (0.50%) WebTrends
5 3 (0.37%) Infor M3
5 3 (0.37%) Magento
5 3 (0.37%) SAP Hybris
6 2 (0.25%) Dynamics NAV
6 2 (0.25%) NetSuite
6 2 (0.25%) SAP CO
6 2 (0.25%) SAP FI
6 2 (0.25%) SAP FI/CO
7 1 (0.12%) Eloqua
7 1 (0.12%) Oracle ERP
7 1 (0.12%) Sage X3
Cloud Services
1 89 (11.08%) Google Analytics
2 60 (7.47%) Azure
3 57 (7.10%) AWS
4 53 (6.60%) SaaS
5 28 (3.49%) Power Platform
6 19 (2.37%) Serverless
7 17 (2.12%) Microsoft 365
8 16 (1.99%) GCP
8 16 (1.99%) Google Tag Manager
9 15 (1.87%) Amazon SQS
9 15 (1.87%) Google Ads
10 14 (1.74%) Amazon S3
10 14 (1.74%) AWS Lambda
11 13 (1.62%) Adobe Creative Cloud
12 12 (1.49%) Dynamics 365
13 10 (1.25%) GitHub
14 9 (1.12%) Amazon EC2
14 9 (1.12%) Amazon ECS
14 9 (1.12%) Yarn
15 8 (1.00%) Adobe Analytics
Communications & Networking
1 18 (2.24%) Firewall
2 15 (1.87%) Internet
3 13 (1.62%) Network Security
4 11 (1.37%) DNS
5 9 (1.12%) VPN
6 8 (1.00%) Wi-Fi
7 6 (0.75%) DHCP
8 5 (0.62%) Cisco ASA
8 5 (0.62%) Cisco Nexus
8 5 (0.62%) Extranet
8 5 (0.62%) Structured Cabling
9 4 (0.50%) LAN
9 4 (0.50%) SCCP
9 4 (0.50%) TCP/IP
10 3 (0.37%) MPLS
10 3 (0.37%) SSH
11 2 (0.25%) IKE
11 2 (0.25%) Intranet
11 2 (0.25%) VLAN
11 2 (0.25%) WAN
Database & Business Intelligence
1 72 (8.97%) SQL Server
2 50 (6.23%) MySQL
3 27 (3.36%) NoSQL
4 25 (3.11%) Power BI
5 19 (2.37%) MongoDB
5 19 (2.37%) Relational Database
6 17 (2.12%) Redis
6 17 (2.12%) Tableau
7 15 (1.87%) Big Data
8 13 (1.62%) PostgreSQL
9 10 (1.25%) Data Lake
10 8 (1.00%) RDBMS
11 7 (0.87%) Amazon DynamoDB
11 7 (0.87%) CouchDB
12 6 (0.75%) Amazon RDS
12 6 (0.75%) Blockchain
12 6 (0.75%) Data Mining
13 5 (0.62%) Data Warehouse
14 4 (0.50%) Snowflake Schema
14 4 (0.50%) SQL Server Reporting Services
Development Applications
1 79 (9.84%) Git (software)
2 47 (5.85%) JIRA
3 25 (3.11%) Jenkins
4 19 (2.37%) Axure RP
5 18 (2.24%) Subversion
6 14 (1.74%) Eclipse
6 14 (1.74%) GitLab
6 14 (1.74%) IntelliJ
7 12 (1.49%) Visual Website Optimizer
8 10 (1.25%) Moq
8 10 (1.25%) NUnit
8 10 (1.25%) Selenium
9 8 (1.00%) JUnit
10 7 (0.87%) Atlassian Bamboo
10 7 (0.87%) Cucumber
10 7 (0.87%) Visual Studio
11 6 (0.75%) Jasmine
11 6 (0.75%) Karma Test Runner
12 5 (0.62%) Dreamweaver
12 5 (0.62%) Grunt
General
1 268 (33.37%) Social Skills
2 224 (27.90%) Finance
3 116 (14.45%) Telecoms
4 113 (14.07%) Manufacturing
5 108 (13.45%) Public Sector
6 107 (13.33%) Electronics
7 104 (12.95%) Analytical Skills
8 73 (9.09%) Retail
9 72 (8.97%) Presentation Skills
10 49 (6.10%) Pharmaceutical
11 46 (5.73%) Organisational Skills
12 38 (4.73%) Automotive
13 29 (3.61%) Advertising
14 28 (3.49%) Influencing Skills
15 27 (3.36%) Legal
16 13 (1.62%) Law
16 13 (1.62%) Publishing
17 10 (1.25%) Games
18 9 (1.12%) Fire and Rescue
18 9 (1.12%) Police
Job Titles
1 165 (20.55%) Developer
2 58 (7.22%) Analyst
3 44 (5.48%) Product Manager
4 37 (4.61%) Architect
5 33 (4.11%) Project Manager
6 32 (3.99%) Front End Developer (Client-Side Developer)
6 32 (3.99%) Software Engineer
7 31 (3.86%) Consultant
7 31 (3.86%) Web Developer
8 28 (3.49%) Senior Manager
9 26 (3.24%) Senior Developer
10 24 (2.99%) Marketing Manager
11 23 (2.86%) Marketing Executive
11 23 (2.86%) PHP Developer
12 20 (2.49%) Account Manager
12 20 (2.49%) Designer
13 19 (2.37%) C# Developer
13 19 (2.37%) Junior
14 18 (2.24%) Digital Project Manager
15 17 (2.12%) SEO Manager
Libraries, Frameworks & Software Standards
1 142 (17.68%) HTML
2 119 (14.82%) CSS
3 67 (8.34%) .NET
4 56 (6.97%) Node.js
5 43 (5.35%) React
6 39 (4.86%) HTML5
7 33 (4.11%) AngularJS
8 27 (3.36%) ASP.NET
8 27 (3.36%) jQuery
9 26 (3.24%) CSS3
10 25 (3.11%) Sass
11 20 (2.49%) REST
12 15 (1.87%) .NET Core
12 15 (1.87%) Vue.js
13 14 (1.74%) RabbitMQ
13 14 (1.74%) Web Services
14 13 (1.62%) JSON
15 10 (1.25%) SOAP
16 9 (1.12%) .NET Framework
16 9 (1.12%) Spring
Miscellaneous
1 120 (14.94%) User Experience
2 65 (8.09%) Self-Motivation
3 48 (5.98%) Social Media
4 28 (3.49%) Algorithms
5 26 (3.24%) Mobile App
5 26 (3.24%) PMI
6 21 (2.62%) Analytical Mindset
7 19 (2.37%) Management Information System
8 18 (2.24%) Digital Media
9 17 (2.12%) EPoS
10 16 (1.99%) Life Science
11 15 (1.87%) Data Centre
12 11 (1.37%) Driving Licence
13 10 (1.25%) Client/Server
13 10 (1.25%) Greenfield Project
13 10 (1.25%) Linux Command Line
13 10 (1.25%) NHS
13 10 (1.25%) Virtual Team
13 10 (1.25%) Wiki
14 9 (1.12%) FMCG
Operating Systems
1 56 (6.97%) Windows
2 54 (6.72%) Linux
3 24 (2.99%) Unix
4 14 (1.74%) Windows Server 2012
5 10 (1.25%) Windows 10
5 10 (1.25%) Windows 7
6 7 (0.87%) Windows Server
7 6 (0.75%) Android
8 5 (0.62%) Red Hat Enterprise Linux
8 5 (0.62%) Ubuntu
9 4 (0.50%) Windows Server 2016
9 4 (0.50%) Windows Server 2019
10 3 (0.37%) Mac OS
10 3 (0.37%) VMS
11 2 (0.25%) Apple iOS
Processes & Methodologies
1 312 (38.85%) Digital Marketing
2 185 (23.04%) Agile Software Development
3 172 (21.42%) Business Intelligence
4 165 (20.55%) Analytics
5 122 (15.19%) Problem-Solving
6 117 (14.57%) Project Management
7 108 (13.45%) Programme Management
8 91 (11.33%) E-Commerce
9 89 (11.08%) Computer Science
10 85 (10.59%) CRM
11 84 (10.46%) SEO
12 65 (8.09%) Stakeholder Management
13 62 (7.72%) DevOps
14 60 (7.47%) Front End Development
15 59 (7.35%) Software Engineering
16 54 (6.72%) Web Development
17 53 (6.60%) Mentoring
18 52 (6.48%) Business Development
19 50 (6.23%) Full Stack Development
20 49 (6.10%) B2B
Programming Languages
1 168 (20.92%) JavaScript
2 87 (10.83%) SQL
3 63 (7.85%) Python
4 57 (7.10%) C#
5 56 (6.97%) PHP
6 49 (6.10%) Java
7 26 (3.24%) C++
8 23 (2.86%) TypeScript
9 22 (2.74%) C
10 20 (2.49%) T-SQL
11 14 (1.74%) PowerShell
12 9 (1.12%) PL/1
12 9 (1.12%) R
13 8 (1.00%) Go
13 8 (1.00%) PHP 7
13 8 (1.00%) VB.NET
14 7 (0.87%) Bash Shell
14 7 (0.87%) Cython
14 7 (0.87%) Perl
15 6 (0.75%) Shell Script
Qualifications
1 174 (21.67%) Degree
2 45 (5.60%) Computer Science Degree
3 26 (3.24%) PMI Certification
4 18 (2.24%) APMP
5 17 (2.12%) Security Cleared
6 16 (1.99%) SC Cleared
7 11 (1.37%) Master's Degree
8 10 (1.25%) MBA
8 10 (1.25%) PhD
9 9 (1.12%) Numerate Degree
10 8 (1.00%) DV Cleared
11 7 (0.87%) CISSP
11 7 (0.87%) ITIL Certification
12 4 (0.50%) CISM
12 4 (0.50%) CSPO
12 4 (0.50%) PMP
12 4 (0.50%) PRINCE2 Certification
13 2 (0.25%) DBS Check
13 2 (0.25%) Postgraduate
14 1 (0.12%) HND
Quality Assurance & Compliance
1 39 (4.86%) QA
2 18 (2.24%) ISO/IEC 27001
3 16 (1.99%) Actionable Recommendations
4 13 (1.62%) SLA
5 10 (1.25%) Accessibility
6 6 (0.75%) GDPR
7 5 (0.62%) Data Quality
7 5 (0.62%) NIST
7 5 (0.62%) PCI DSS
8 3 (0.37%) WAI
9 2 (0.25%) Cyber Essentials
9 2 (0.25%) Good Clinical Practice
9 2 (0.25%) HIPAA
9 2 (0.25%) HL7
9 2 (0.25%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
9 2 (0.25%) PMO
10 1 (0.12%) Def Stans
10 1 (0.12%) ISO/IEC 20000
10 1 (0.12%) WCAG
System Software
1 41 (5.11%) Docker
2 18 (2.24%) VMware Infrastructure
3 8 (1.00%) Active Directory
4 3 (0.37%) Virtual Machines
5 2 (0.25%) Hyper-V
6 1 (0.12%) Firmware
6 1 (0.12%) iptables
6 1 (0.12%) KVM
6 1 (0.12%) pfSense
6 1 (0.12%) Varnish
6 1 (0.12%) vSphere
Systems Management
1 19 (2.37%) Kubernetes
2 15 (1.87%) Terraform
3 10 (1.25%) Ansible
4 7 (0.87%) Grafana
5 4 (0.50%) FlexNet
6 3 (0.37%) Prometheus
7 1 (0.12%) Active Directory Federation Services
7 1 (0.12%) AirWatch
7 1 (0.12%) HP Quality Center
7 1 (0.12%) Puppet
7 1 (0.12%) vRealize
7 1 (0.12%) ZABBIX
Vendors
1 130 (16.19%) SAP
2 92 (11.46%) Google
3 80 (9.96%) Microsoft
4 76 (9.46%) Salesforce.com
5 62 (7.72%) Adobe
6 28 (3.49%) Oracle
7 25 (3.11%) VMware
8 18 (2.24%) Cisco
9 16 (1.99%) Salesforce Marketing Cloud
10 14 (1.74%) Facebook
11 11 (1.37%) Pardot
11 11 (1.37%) Twitter
12 10 (1.25%) F5
13 8 (1.00%) Workday
14 7 (0.87%) ANSYS
14 7 (0.87%) Bloomberg
14 7 (0.87%) Sitecore
15 5 (0.62%) EMC
15 5 (0.62%) Red Hat
16 4 (0.50%) IBM