Period
to 17 October 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 17 October 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > South East
6 months to
17 Oct 2021
Same period 2020 Same period 2019
Rank 64 88 69
Rank change year-on-year +24 -19 -9
Permanent jobs citing Marketing 838 268 1,036
As % of all permanent jobs advertised in the South East 4.72% 3.41% 4.08%
As % of the General category 8.78% 8.03% 8.42%
Number of salaries quoted 519 239 818
10th Percentile £31,250 £30,700 £26,250
25th Percentile £35,750 £37,500 £33,563
Median annual salary (50th Percentile) £45,000 £48,000 £47,500
Median % change year-on-year -6.25% +1.05% +5.56%
75th Percentile £61,250 £62,500 £65,000
90th Percentile £75,000 £80,000 £80,000
England median annual salary £52,500 £53,750 £50,000
% change year-on-year -2.33% +7.50% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 9,544 3,339 12,308
As % of all permanent IT jobs advertised in the South East 53.72% 42.45% 48.49%
Number of salaries quoted 5,658 2,621 9,395
10th Percentile £29,000 £29,750 £26,750
25th Percentile £37,500 £37,500 £35,000
Median annual salary (50th Percentile) £50,000 £50,000 £49,000
Median % change year-on-year - +2.04% +3.16%
75th Percentile £67,500 £65,000 £63,750
90th Percentile £78,750 £75,000 £75,000
England median annual salary £57,500 £57,500 £53,638
% change year-on-year - +7.20% +3.15%

Marketing
Job Vacancy Trend in the South East

Job postings citing Marketing as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Marketing in the South East

Marketing
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Marketing in the South East.

Salary trend for Marketing in the South East

Marketing
Salary Histogram in the South East

Salary distribution for jobs citing Marketing in the South East over the 6 months to 17 October 2021.

Salary histogram for Marketing in the South East

Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South East region over the 6 months to 17 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +27 361 £52,500 +2.44% 62
Berkshire +38 235 £52,500 -4.55% 30
Hampshire -27 176 £43,750 -2.78% 28
Surrey +2 106 £45,000 -7.69% 27
East Sussex -16 68 £40,000 -11.11% 5
Buckinghamshire -33 68 £45,000 +5.88% 23
West Sussex +22 63 £50,000 -20.00% 10
Oxfordshire +8 61 £50,000 -2.44% 9
Kent -38 16 £40,000 -5.88% 13
Sussex - 12 £35,000 -
Home Counties - 10 £80,000 -
Middlesex - 1 £72,500 -
Marketing
England

For the 6 months to 17 October 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Marketing.

1 304 (36.28%) Social Skills
2 251 (29.95%) Digital Marketing
3 238 (28.40%) Agile Software Development
4 212 (25.30%) Finance
5 199 (23.75%) Degree
6 166 (19.81%) JavaScript
7 156 (18.62%) HTML
8 153 (18.26%) User Experience
9 149 (17.78%) Analytics
10 129 (15.39%) CSS
11 110 (13.13%) Project Management
12 108 (12.89%) Business Intelligence
13 107 (12.77%) Git (software)
14 103 (12.29%) SAP
15 102 (12.17%) Problem-Solving
16 95 (11.34%) Retail
17 94 (11.22%) E-Commerce
18 91 (10.86%) Microsoft
19 89 (10.62%) Salesforce.com
20 87 (10.38%) Manufacturing
21 86 (10.26%) CRM
22 84 (10.02%) Telecoms
22 84 (10.02%) Analytical Skills
23 78 (9.31%) SQL
24 77 (9.19%) Adobe
24 77 (9.19%) CMS
25 76 (9.07%) Electronics
25 76 (9.07%) .NET
25 76 (9.07%) Public Sector
26 74 (8.83%) Programme Management

Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 77 (9.19%) CMS
2 59 (7.04%) WordPress
3 17 (2.03%) Joomla!
4 16 (1.91%) Elasticsearch
5 15 (1.79%) SharePoint
5 15 (1.79%) Umbraco
6 13 (1.55%) MODX
7 10 (1.19%) Adobe Experience Manager
8 9 (1.07%) Sitecore CMS
9 7 (0.84%) EPiServer
9 7 (0.84%) Kentico
10 6 (0.72%) Drupal
10 6 (0.72%) LiveCycle
11 5 (0.60%) Confluence
11 5 (0.60%) MS Exchange
12 4 (0.48%) Apache Solr
12 4 (0.48%) Exchange Server 2013
12 4 (0.48%) IIS
12 4 (0.48%) Oracle SOA Suite
13 3 (0.36%) OpenStack
Applications
1 70 (8.35%) Microsoft Excel
2 38 (4.53%) Microsoft PowerPoint
3 32 (3.82%) Microsoft Office
4 23 (2.74%) Figma
4 23 (2.74%) Microsoft Project
5 17 (2.03%) Adobe XD
6 16 (1.91%) Photoshop
7 15 (1.79%) MS Visio
8 13 (1.55%) Adobe After Effects
8 13 (1.55%) Adobe Premiere
8 13 (1.55%) InDesign
9 12 (1.43%) Adobe Illustrator
9 12 (1.43%) Sketch
10 9 (1.07%) Spreadsheet
11 7 (0.84%) Adobe Creative Suite
12 6 (0.72%) Chatbot
12 6 (0.72%) UXPin
13 5 (0.60%) InVision
14 1 (0.12%) Marvel
14 1 (0.12%) Stata
Business Applications
1 21 (2.51%) Dynamics CRM
2 14 (1.67%) Salesforce.com CRM
3 11 (1.31%) Adobe Campaign
4 7 (0.84%) Magento
4 7 (0.84%) NetSuite
5 6 (0.72%) Shopify
6 5 (0.60%) SAP Business One
7 4 (0.48%) Dynamics AX
7 4 (0.48%) WebTrends
8 3 (0.36%) SAP ERP
9 2 (0.24%) Dynamics NAV
10 1 (0.12%) Eloqua
10 1 (0.12%) Oracle ERP
Cloud Services
1 63 (7.52%) Google Analytics
2 62 (7.40%) Azure
3 58 (6.92%) SaaS
4 53 (6.32%) AWS
5 24 (2.86%) GitHub
6 23 (2.74%) Power Platform
7 21 (2.51%) Serverless
8 17 (2.03%) GCP
9 16 (1.91%) Dynamics 365
10 15 (1.79%) Microsoft 365
11 12 (1.43%) Azure Functions
12 11 (1.31%) Adobe Analytics
12 11 (1.31%) PaaS
13 9 (1.07%) Amazon S3
13 9 (1.07%) Amazon SQS
13 9 (1.07%) Power Automate
14 8 (0.95%) AWS Lambda
14 8 (0.95%) Azure Event Grid
14 8 (0.95%) GitHub Actions
14 8 (0.95%) Google Ads
Communications & Networking
1 37 (4.42%) Internet
2 33 (3.94%) Network Security
3 18 (2.15%) Firewall
4 12 (1.43%) Extranet
5 10 (1.19%) DNS
6 9 (1.07%) VPN
7 6 (0.72%) DHCP
7 6 (0.72%) Wi-Fi
7 6 (0.72%) Wireless
8 5 (0.60%) Structured Cabling
9 4 (0.48%) Cisco ASA
9 4 (0.48%) SCCP
10 3 (0.36%) Cisco Nexus
10 3 (0.36%) Intranet
10 3 (0.36%) LAN
10 3 (0.36%) MPLS
10 3 (0.36%) SSH
10 3 (0.36%) WAN
11 2 (0.24%) Radio Access Network
11 2 (0.24%) Remote Desktop
Database & Business Intelligence
1 66 (7.88%) MySQL
2 41 (4.89%) SQL Server
3 20 (2.39%) Relational Database
4 18 (2.15%) Redis
5 17 (2.03%) Power BI
6 16 (1.91%) NoSQL
7 15 (1.79%) Big Data
8 14 (1.67%) Data Lake
8 14 (1.67%) PostgreSQL
9 13 (1.55%) Tableau
10 11 (1.31%) MongoDB
10 11 (1.31%) RDBMS
11 7 (0.84%) CouchDB
12 6 (0.72%) Blockchain
13 5 (0.60%) Data Mining
14 4 (0.48%) Apache Cassandra
14 4 (0.48%) Data Warehouse
14 4 (0.48%) SQL Server 2014
14 4 (0.48%) SQL Server 2016
15 3 (0.36%) Amazon Redshift
Development Applications
1 107 (12.77%) Git (software)
2 61 (7.28%) JIRA
3 33 (3.94%) Jenkins
4 22 (2.63%) Axure RP
5 17 (2.03%) GitLab
6 9 (1.07%) Selenium
7 8 (0.95%) Moq
7 8 (0.95%) NUnit
8 6 (0.72%) Cucumber
8 6 (0.72%) Dreamweaver
8 6 (0.72%) Eclipse
8 6 (0.72%) IntelliJ
8 6 (0.72%) Jasmine
8 6 (0.72%) JUnit
8 6 (0.72%) Karma Test Runner
9 5 (0.60%) eggPlant
9 5 (0.60%) Grunt
9 5 (0.60%) Visual Website Optimizer
9 5 (0.60%) webpack
10 4 (0.48%) Balsamiq
General
1 304 (36.28%) Social Skills
2 212 (25.30%) Finance
3 95 (11.34%) Retail
4 87 (10.38%) Manufacturing
5 84 (10.02%) Analytical Skills
5 84 (10.02%) Telecoms
6 76 (9.07%) Electronics
6 76 (9.07%) Public Sector
7 71 (8.47%) Presentation Skills
8 53 (6.32%) Pharmaceutical
9 38 (4.53%) Advertising
10 37 (4.42%) Influencing Skills
10 37 (4.42%) Organisational Skills
11 25 (2.98%) Legal
12 19 (2.27%) Automotive
13 11 (1.31%) Publishing
14 10 (1.19%) Law
15 9 (1.07%) Police
16 8 (0.95%) Banking
17 7 (0.84%) Public Speaking
Job Titles
1 196 (23.39%) Developer
2 60 (7.16%) Analyst
3 58 (6.92%) Product Manager
4 47 (5.61%) Project Manager
5 40 (4.77%) Senior Developer
6 36 (4.30%) Front End Developer (Client-Side Developer)
6 36 (4.30%) Marketing Manager
7 34 (4.06%) Designer
8 33 (3.94%) Web Developer
9 28 (3.34%) Consultant
10 27 (3.22%) Business Analyst
10 27 (3.22%) Full Stack Developer
11 26 (3.10%) PHP Developer
12 24 (2.86%) Digital Project Manager
13 22 (2.63%) C# Developer
13 22 (2.63%) Digital Marketing Manager
14 21 (2.51%) Administrator
14 21 (2.51%) IT Manager
14 21 (2.51%) Software Engineer
15 20 (2.39%) Senior Manager
Libraries, Frameworks & Software Standards
1 156 (18.62%) HTML
2 129 (15.39%) CSS
3 76 (9.07%) .NET
4 50 (5.97%) HTML5
5 43 (5.13%) Node.js
6 42 (5.01%) CSS3
6 42 (5.01%) React
7 35 (4.18%) jQuery
8 30 (3.58%) AngularJS
9 23 (2.74%) ASP.NET
10 19 (2.27%) Sass
11 18 (2.15%) Web Services
12 17 (2.03%) REST
13 16 (1.91%) GraphQL
14 14 (1.67%) Flutter
15 13 (1.55%) RESTful
15 13 (1.55%) WPF
16 12 (1.43%) RabbitMQ
17 10 (1.19%) ASP.NET MVC
17 10 (1.19%) ASP.NET Web API
Miscellaneous
1 153 (18.26%) User Experience
2 65 (7.76%) Self-Motivation
3 40 (4.77%) Social Media
4 37 (4.42%) Mobile App
5 28 (3.34%) Management Information System
6 25 (2.98%) Algorithms
6 25 (2.98%) PMI
7 22 (2.63%) Digital Media
8 15 (1.79%) Marketing Technology
9 14 (1.67%) Analytical Mindset
9 14 (1.67%) Life Science
10 13 (1.55%) Acoustics
10 13 (1.55%) EPoS
11 12 (1.43%) Blog
11 12 (1.43%) Driving Licence
12 11 (1.31%) Client/Server
12 11 (1.31%) Data Centre
13 9 (1.07%) Smartphone
14 8 (0.95%) Enterprise Software
14 8 (0.95%) Wiki
Operating Systems
1 54 (6.44%) Windows
2 51 (6.09%) Linux
3 18 (2.15%) Windows Server
4 16 (1.91%) Windows Server 2012
5 11 (1.31%) Unix
6 8 (0.95%) Android
6 8 (0.95%) Windows 10
6 8 (0.95%) Windows 7
7 5 (0.60%) Mac OS
7 5 (0.60%) Ubuntu
8 4 (0.48%) Windows Server 2016
8 4 (0.48%) Windows Server 2019
9 3 (0.36%) Red Hat Enterprise Linux
9 3 (0.36%) VMS
10 2 (0.24%) Apple iOS
11 1 (0.12%) CentOS
Processes & Methodologies
1 251 (29.95%) Digital Marketing
2 238 (28.40%) Agile Software Development
3 149 (17.78%) Analytics
4 110 (13.13%) Project Management
5 108 (12.89%) Business Intelligence
6 102 (12.17%) Problem-Solving
7 94 (11.22%) E-Commerce
8 86 (10.26%) CRM
9 74 (8.83%) Programme Management
10 70 (8.35%) DevOps
10 70 (8.35%) SEO
11 67 (8.00%) Full Stack Development
12 66 (7.88%) Computer Science
13 59 (7.04%) Web Development
14 58 (6.92%) Front End Development
15 52 (6.21%) Mentoring
15 52 (6.21%) Stakeholder Management
16 49 (5.85%) Decision-Making
17 48 (5.73%) Data Analysis
18 46 (5.49%) Product Roadmap
Programming Languages
1 166 (19.81%) JavaScript
2 78 (9.31%) SQL
3 72 (8.59%) C#
4 66 (7.88%) PHP
5 52 (6.21%) Python
6 46 (5.49%) Java
7 41 (4.89%) C
8 22 (2.63%) C++
9 19 (2.27%) TypeScript
10 18 (2.15%) PowerShell
11 17 (2.03%) T-SQL
12 15 (1.79%) PHP 7
13 11 (1.31%) Kotlin
14 9 (1.07%) PL/1
14 9 (1.07%) R
15 8 (0.95%) Go
16 7 (0.84%) Cython
16 7 (0.84%) Perl
17 6 (0.72%) Bash Shell
17 6 (0.72%) Objective-C
Qualifications
1 199 (23.75%) Degree
2 33 (3.94%) Computer Science Degree
3 25 (2.98%) PMI Certification
4 24 (2.86%) APMP
5 13 (1.55%) Master's Degree
6 9 (1.07%) MBA
7 7 (0.84%) CISSP
7 7 (0.84%) Numerate Degree
7 7 (0.84%) PhD
8 5 (0.60%) PRINCE2 Certification
8 5 (0.60%) Security Cleared
9 4 (0.48%) CISM
9 4 (0.48%) PMP
9 4 (0.48%) SC Cleared
10 2 (0.24%) Postgraduate
11 1 (0.12%) HND
11 1 (0.12%) ISEB
11 1 (0.12%) ISTQB
11 1 (0.12%) ISTQB Foundation Certification
11 1 (0.12%) Six Sigma Black Belt
Quality Assurance & Compliance
1 50 (5.97%) QA
2 11 (1.31%) Actionable Recommendations
3 10 (1.19%) ISO/IEC 27001
4 9 (1.07%) GDPR
5 7 (0.84%) Accessibility
6 6 (0.72%) WAI
7 5 (0.60%) SLA
8 3 (0.36%) Cyber Essentials
8 3 (0.36%) Data Quality
8 3 (0.36%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 3 (0.36%) NIST
8 3 (0.36%) PCI DSS
9 2 (0.24%) Good Clinical Practice
9 2 (0.24%) HIPAA
10 1 (0.12%) Def Stans
10 1 (0.12%) GRC
10 1 (0.12%) PMO
10 1 (0.12%) WCAG
System Software
1 32 (3.82%) Docker
2 16 (1.91%) Active Directory
3 14 (1.67%) VMware Infrastructure
4 4 (0.48%) Apache ZooKeeper
4 4 (0.48%) Virtual Desktop
4 4 (0.48%) vSphere
5 3 (0.36%) Hyper-V
5 3 (0.36%) Virtual Machines
6 1 (0.12%) Firmware
6 1 (0.12%) iptables
6 1 (0.12%) KVM
6 1 (0.12%) pfSense
Systems Management
1 16 (1.91%) Kubernetes
2 13 (1.55%) Terraform
3 8 (0.95%) Ansible
4 6 (0.72%) Opscode Chef
5 3 (0.36%) Opsview
6 1 (0.12%) AirWatch
6 1 (0.12%) Grafana
6 1 (0.12%) HP Quality Center
6 1 (0.12%) ZABBIX
Vendors
1 103 (12.29%) SAP
2 91 (10.86%) Microsoft
3 89 (10.62%) Salesforce.com
4 77 (9.19%) Adobe
5 64 (7.64%) Google
6 19 (2.27%) Facebook
6 19 (2.27%) VMware
7 18 (2.15%) Twitter
8 16 (1.91%) Cisco
9 15 (1.79%) Oracle
9 15 (1.79%) Xamarin
10 12 (1.43%) Salesforce Marketing Cloud
11 10 (1.19%) Ariba
12 9 (1.07%) Sitecore
12 9 (1.07%) Spotify
13 8 (0.95%) Brandwatch
13 8 (0.95%) IBM
14 7 (0.84%) Optimizely
14 7 (0.84%) Workday
15 6 (0.72%) F5