Period
to 2 March 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 2 March 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > South East
6 months to
2 Mar 2021
Same period 2020 Same period 2019
Rank 53 77 66
Rank change year-on-year +24 -11 -2
Permanent jobs citing Marketing 575 798 1,134
As % of all permanent jobs advertised in the South East 4.99% 3.58% 4.24%
As % of the General category 15.79% 11.18% 13.47%
Number of salaries quoted 591 702 1,008
Median annual salary £45,000 £49,750 £46,750
Median salary % change year-on-year -9.55% +6.42% +10.00%
10th Percentile £27,750 £27,500 £25,750
90th Percentile £77,500 £85,000 £77,500
England median annual salary £55,000 £50,000 £50,000
% change year-on-year +10.00% - +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 3,642 7,136 8,421
As % of all permanent IT jobs advertised in the South East 31.61% 32.00% 31.48%
Number of salaries quoted 2,620 5,350 6,486
Median annual salary £50,000 £52,500 £50,000
Median salary % change year-on-year -4.76% +5.00% +11.11%
10th Percentile £31,250 £29,250 £28,500
90th Percentile £76,250 £78,750 £75,000
England median annual salary £60,000 £57,500 £55,000
% change year-on-year +4.35% +4.55% +5.77%

Marketing
Job Vacancy Trend in the South East

Job postings citing Marketing as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Marketing in the South East

Marketing
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Marketing in the South East.

Salary trend for Marketing in the South East

Marketing
Salary Histogram in the South East

Salary distribution for jobs citing Marketing in the South East over the 6 months to 2 March 2021.

Salary histogram for Marketing in the South East

Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South East region over the 6 months to 2 March 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +33 225 £45,000 -14.29% 38
Berkshire +18 135 £55,000 +4.76% 18
Hampshire +39 109 £43,750 -2.78% 27
Surrey +27 104 £45,000 -18.18% 16
Oxfordshire +50 51 £35,000 -19.54% 10
Buckinghamshire +34 41 £40,000 -22.33% 10
East Sussex +14 41 £40,000 -11.11% 9
West Sussex -21 41 £50,000 -13.04% 8
Sussex +3 22 £50,000 +60.00%
Kent 0 15 £40,000 +6.67% 12
Home Counties -2 1 - -
Marketing
England

For the 6 months to 2 March 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Marketing.

1 256 (44.52%) Digital Marketing
2 172 (29.91%) Finance
3 134 (23.30%) Business Intelligence
4 130 (22.61%) Agile Software Development
5 128 (22.26%) Telecoms
6 118 (20.52%) SAP
7 112 (19.48%) Analytics
8 105 (18.26%) JavaScript
8 105 (18.26%) Electronics
9 104 (18.09%) Manufacturing
10 101 (17.57%) Programme Management
11 97 (16.87%) HTML
12 95 (16.52%) Public Sector
13 91 (15.83%) CSS
14 88 (15.30%) Degree
15 84 (14.61%) Analytical Skills
16 67 (11.65%) Microsoft
17 66 (11.48%) Google
18 64 (11.13%) B2B
19 63 (10.96%) SQL
20 61 (10.61%) Problem-Solving
21 59 (10.26%) Web Development
22 57 (9.91%) E-Commerce
23 56 (9.74%) Project Management
24 53 (9.22%) Azure
24 53 (9.22%) Social Media
25 52 (9.04%) AWS
25 52 (9.04%) User Experience
25 52 (9.04%) Google Analytics
26 51 (8.87%) Scrum

Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (7.30%) CMS
2 30 (5.22%) WordPress
3 14 (2.43%) Apache
3 14 (2.43%) Oracle SOA Suite
4 12 (2.09%) Joomla!
5 7 (1.22%) SharePoint
6 6 (1.04%) Confluence
7 5 (0.87%) JBoss
7 5 (0.87%) Tomcat
7 5 (0.87%) WebLogic
8 4 (0.70%) Apache Solr
8 4 (0.70%) Exchange Server 2013
8 4 (0.70%) Sitecore CMS
9 3 (0.52%) Elasticsearch
9 3 (0.52%) EPiServer
9 3 (0.52%) MS Exchange
9 3 (0.52%) Umbraco
10 2 (0.35%) Adobe Experience Manager
10 2 (0.35%) Drupal
10 2 (0.35%) Liferay
Applications
1 23 (4.00%) Microsoft Excel
2 19 (3.30%) Microsoft Office
2 19 (3.30%) Microsoft PowerPoint
3 15 (2.61%) Sketch
4 9 (1.57%) InVision
5 8 (1.39%) Photoshop
6 3 (0.52%) Adobe Creative Suite
6 3 (0.52%) Adobe Illustrator
6 3 (0.52%) Adobe XD
6 3 (0.52%) Figma
6 3 (0.52%) MS Visio
7 2 (0.35%) Microsoft Project
8 1 (0.17%) Adobe Premiere
8 1 (0.17%) InDesign
8 1 (0.17%) OmniGraffle
Business Applications
1 5 (0.87%) Magento
2 4 (0.70%) Adobe Campaign
3 3 (0.52%) Dynamics CRM
3 3 (0.52%) Dynamics NAV
3 3 (0.52%) SAP Hybris
3 3 (0.52%) Shopify
4 2 (0.35%) SAP CO
4 2 (0.35%) SAP FI
4 2 (0.35%) SAP FI/CO
4 2 (0.35%) Sentinel
4 2 (0.35%) Unica
5 1 (0.17%) Eloqua
5 1 (0.17%) OpenCart
5 1 (0.17%) Sage X3
5 1 (0.17%) Salesforce.com CRM
5 1 (0.17%) SAP GRC
5 1 (0.17%) SAP S/4HANA
Cloud Services
1 53 (9.22%) Azure
2 52 (9.04%) AWS
2 52 (9.04%) Google Analytics
3 24 (4.17%) Microsoft 365
4 23 (4.00%) SaaS
4 23 (4.00%) Serverless
5 22 (3.83%) Google Tag Manager
6 18 (3.13%) GitHub
7 13 (2.26%) GCP
8 12 (2.09%) Boomi
9 10 (1.74%) Amazon EC2
9 10 (1.74%) Power Platform
9 10 (1.74%) Salesforce Sales Cloud
9 10 (1.74%) Salesforce Service Cloud
10 9 (1.57%) Adobe Creative Cloud
10 9 (1.57%) Amazon S3
11 8 (1.39%) Amazon CloudWatch
11 8 (1.39%) Amazon SQS
11 8 (1.39%) Apigee
11 8 (1.39%) AWS CloudFormation
Communications & Networking
1 9 (1.57%) DNS
1 9 (1.57%) Firewall
2 5 (0.87%) TCP/IP
3 4 (0.70%) DHCP
3 4 (0.70%) Internet
3 4 (0.70%) IPv4
3 4 (0.70%) VLAN
4 3 (0.52%) Intranet
4 3 (0.52%) LAN
4 3 (0.52%) SMS
4 3 (0.52%) Unified Communications
4 3 (0.52%) WAN
5 2 (0.35%) Extranet
5 2 (0.35%) FTP
5 2 (0.35%) Skype
6 1 (0.17%) Broadband
6 1 (0.17%) Cisco ASA
6 1 (0.17%) Cisco Nexus
6 1 (0.17%) IKE
Database & Business Intelligence
1 33 (5.74%) MySQL
1 33 (5.74%) SQL Server
2 23 (4.00%) NoSQL
3 16 (2.78%) PostgreSQL
4 10 (1.74%) Amazon RDS
4 10 (1.74%) Hadoop
4 10 (1.74%) Power BI
4 10 (1.74%) SQL Server Integration Services
4 10 (1.74%) SQL Server Reporting Services
5 9 (1.57%) Amazon DynamoDB
5 9 (1.57%) Big Data
6 8 (1.39%) Apache Hive
6 8 (1.39%) BigQuery
6 8 (1.39%) MongoDB
7 6 (1.04%) Tableau
8 5 (0.87%) Data Lake
8 5 (0.87%) Redis
8 5 (0.87%) Relational Database
9 4 (0.70%) Cosmos DB
10 3 (0.52%) QlikView
Development Applications
1 39 (6.78%) Git (software)
2 11 (1.91%) Visual Studio
3 9 (1.57%) JIRA
3 9 (1.57%) Visual Website Optimizer
4 8 (1.39%) Atlassian Bamboo
4 8 (1.39%) Jenkins
5 7 (1.22%) Eclipse
5 7 (1.22%) IntelliJ
5 7 (1.22%) Selenium
6 5 (0.87%) Bitbucket
6 5 (0.87%) JUnit
7 4 (0.70%) Octopus Deploy
7 4 (0.70%) Subversion
7 4 (0.70%) TeamCity
8 3 (0.52%) Axure RP
8 3 (0.52%) Dreamweaver
9 2 (0.35%) SpecFlow
10 1 (0.17%) gulp
10 1 (0.17%) Rational DOORS
10 1 (0.17%) Xcode
General
1 172 (29.91%) Finance
2 128 (22.26%) Telecoms
3 105 (18.26%) Electronics
4 104 (18.09%) Manufacturing
5 95 (16.52%) Public Sector
6 49 (8.52%) Advertising
7 34 (5.91%) Automotive
7 34 (5.91%) Retail
8 16 (2.78%) Games
8 16 (2.78%) Legal
9 8 (1.39%) Pharmaceutical
10 7 (1.22%) French Language
11 6 (1.04%) German Language
12 5 (0.87%) Banking
12 5 (0.87%) Law
12 5 (0.87%) Spanish Language
13 4 (0.70%) Italian Language
13 4 (0.70%) Publishing
14 3 (0.52%) Aerospace
15 2 (0.35%) Back Office
Job Titles
1 135 (23.48%) Developer
2 62 (10.78%) Consultant
3 42 (7.30%) Marketing Manager
4 34 (5.91%) Architect
5 30 (5.22%) Front End Developer (Client-Side Developer)
6 27 (4.70%) Product Manager
7 21 (3.65%) Senior Developer
8 20 (3.48%) PHP Developer
9 19 (3.30%) Analyst
9 19 (3.30%) Designer
10 18 (3.13%) Web Developer
11 17 (2.96%) Marketing Specialist
12 16 (2.78%) Marketing Communications Manager
12 16 (2.78%) Marketing Executive
12 16 (2.78%) Product Owner
13 15 (2.61%) Digital Executive
13 15 (2.61%) Digital Marketing Executive
13 15 (2.61%) Software Developer
13 15 (2.61%) Software Engineer
14 14 (2.43%) Project Manager
Libraries, Frameworks & Software Standards
1 97 (16.87%) HTML
2 91 (15.83%) CSS
3 40 (6.96%) jQuery
4 39 (6.78%) .NET
4 39 (6.78%) React
5 36 (6.26%) AngularJS
6 30 (5.22%) ASP.NET
6 30 (5.22%) REST
6 30 (5.22%) Web Services
7 27 (4.70%) .NET Core
7 27 (4.70%) Node.js
8 25 (4.35%) HTML5
9 22 (3.83%) Entity Framework
10 19 (3.30%) Sass
11 18 (3.13%) Elastic Stack
11 18 (3.13%) Serverless Framework
12 16 (2.78%) .NET Framework
13 15 (2.61%) ASP.NET Core
13 15 (2.61%) Laravel
14 14 (2.43%) XML
Miscellaneous
1 84 (14.61%) Analytical Skills
2 53 (9.22%) Social Media
3 52 (9.04%) User Experience
4 42 (7.30%) Self-Motivation
5 27 (4.70%) Blog
6 15 (2.61%) Enterprise Software
7 14 (2.43%) Management Information System
8 12 (2.09%) Data Centre
9 11 (1.91%) Greenfield Project
10 10 (1.74%) NHS
11 9 (1.57%) Mobile App
12 7 (1.22%) Client/Server
12 7 (1.22%) Public Cloud
13 6 (1.04%) Algorithms
14 5 (0.87%) Digital Media
14 5 (0.87%) Life Science
14 5 (0.87%) Virtual Team
15 4 (0.70%) FMCG
15 4 (0.70%) IVR
15 4 (0.70%) Web 2.0
Operating Systems
1 37 (6.43%) Linux
2 24 (4.17%) Windows
3 15 (2.61%) Unix
4 9 (1.57%) Windows Server
5 8 (1.39%) CentOS
5 8 (1.39%) Ubuntu
6 7 (1.22%) Windows 10
7 3 (0.52%) Red Hat Enterprise Linux
8 1 (0.17%) Android
8 1 (0.17%) Apple iOS
Processes & Methodologies
1 256 (44.52%) Digital Marketing
2 134 (23.30%) Business Intelligence
3 130 (22.61%) Agile Software Development
4 112 (19.48%) Analytics
5 101 (17.57%) Programme Management
6 64 (11.13%) B2B
7 61 (10.61%) Problem-Solving
8 59 (10.26%) Web Development
9 57 (9.91%) E-Commerce
10 56 (9.74%) Project Management
11 51 (8.87%) Scrum
12 49 (8.52%) CRM
12 49 (8.52%) DevOps
13 41 (7.13%) Business Development
13 41 (7.13%) Software Engineering
14 37 (6.43%) Computer Science
15 36 (6.26%) Cybersecurity
15 36 (6.26%) SEO
16 34 (5.91%) Business Analysis
16 34 (5.91%) Front End Development
Programming Languages
1 105 (18.26%) JavaScript
2 63 (10.96%) SQL
3 50 (8.70%) Java
4 46 (8.00%) PHP
5 40 (6.96%) C#
6 25 (4.35%) Python
7 12 (2.09%) Shell Script
8 10 (1.74%) C
9 9 (1.57%) Apex Code
9 9 (1.57%) C++
10 8 (1.39%) PHP 5
10 8 (1.39%) T-SQL
11 6 (1.04%) PowerShell
12 5 (0.87%) Scala
12 5 (0.87%) SOQL
12 5 (0.87%) VB.NET
13 4 (0.70%) TypeScript
14 2 (0.35%) R
15 1 (0.17%) ClojureScript
15 1 (0.17%) Go
Qualifications
1 88 (15.30%) Degree
2 14 (2.43%) Security Cleared
3 12 (2.09%) Computer Science Degree
4 9 (1.57%) SC Cleared
5 8 (1.39%) Master's Degree
6 5 (0.87%) Microsoft Certification
6 5 (0.87%) PhD
7 3 (0.52%) CCDP
7 3 (0.52%) CCIE
7 3 (0.52%) Cisco Certification
7 3 (0.52%) CSPO
7 3 (0.52%) DV Cleared
7 3 (0.52%) LPIC
7 3 (0.52%) MCSE
7 3 (0.52%) OSCP
7 3 (0.52%) PMI Certification
7 3 (0.52%) TOGAF Certification
8 2 (0.35%) MBA
8 2 (0.35%) MCSA
8 2 (0.35%) Numerate Degree
Quality Assurance & Compliance
1 23 (4.00%) QA
2 16 (2.78%) ISO/IEC 27001
3 15 (2.61%) SLA
4 10 (1.74%) GDPR
5 9 (1.57%) HMG Security Policy Framework
6 7 (1.22%) ISO 13485
7 6 (1.04%) NIST
7 6 (1.04%) PCI DSS
8 5 (0.87%) Cyber Essentials
8 5 (0.87%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
9 4 (0.70%) ISO 9001
9 4 (0.70%) Sarbanes-Oxley
10 3 (0.52%) GAAP
10 3 (0.52%) ISO/IEC 20000
11 2 (0.35%) Actionable Recommendations
11 2 (0.35%) Data Quality
12 1 (0.17%) PMO
System Software
1 20 (3.48%) Docker
2 14 (2.43%) Active Directory
3 9 (1.57%) VMware Infrastructure
4 4 (0.70%) vSphere
5 1 (0.17%) Oracle RAC
5 1 (0.17%) Varnish
5 1 (0.17%) VMware NSX
Systems Management
1 8 (1.39%) Grafana
1 8 (1.39%) Kubernetes
1 8 (1.39%) Terraform
2 6 (1.04%) EMC NetWorker
2 6 (1.04%) Puppet
3 5 (0.87%) Prometheus
4 3 (0.52%) FlexNet
5 1 (0.17%) Ansible
5 1 (0.17%) Data Guard
5 1 (0.17%) Failover Clustering
5 1 (0.17%) Microsoft Clustering
Vendors
1 118 (20.52%) SAP
2 67 (11.65%) Microsoft
3 66 (11.48%) Google
4 44 (7.65%) Salesforce.com
5 41 (7.13%) Adobe
6 29 (5.04%) Oracle
7 24 (4.17%) IBM
8 13 (2.26%) MuleSoft
8 13 (2.26%) VMware
9 11 (1.91%) Dell
9 11 (1.91%) Salesforce Marketing Cloud
9 11 (1.91%) TIBCO
10 7 (1.22%) Cisco
11 6 (1.04%) DoubleClick
11 6 (1.04%) Facebook
11 6 (1.04%) Sitecore
11 6 (1.04%) Xamarin
12 5 (0.87%) CyberArk
12 5 (0.87%) ForgeRock
12 5 (0.87%) Twitter