Period
to 8 April 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 8 April 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > South East
6 months to
8 Apr 2020
Same period 2019 Same period 2018
Rank 83 65 59
Rank change year-on-year -18 -6 -8
Permanent jobs citing Marketing 710 1,154 1,524
As % of all permanent jobs advertised in the South East 3.38% 4.31% 4.79%
As % of the General category 10.52% 13.69% 13.89%
Number of salaries quoted 603 984 1,244
Median annual salary £50,000 £47,500 £41,000
Median salary % change year-on-year +5.26% +15.85% -3.53%
10th Percentile £28,500 £26,250 £26,250
90th Percentile £80,000 £79,275 £71,250
England median annual salary £52,000 £50,000 £45,000
% change year-on-year +4.00% +11.11% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 6,748 8,428 10,971
As % of all permanent IT jobs advertised in the South East 32.08% 31.51% 34.47%
Number of salaries quoted 4,986 6,343 8,547
Median annual salary £52,500 £50,000 £45,000
Median salary % change year-on-year +5.00% +11.11% -
10th Percentile £30,263 £28,750 £27,500
90th Percentile £78,750 £75,000 £71,250
England median annual salary £57,500 £55,000 £51,000
% change year-on-year +4.55% +7.84% +2.00%

Marketing
Job Vacancy Trend in the South East

Job postings citing Marketing as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Marketing in the South East

Marketing
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Marketing in the South East.

Salary trend for Marketing in the South East

Marketing
Salary Histogram in the South East

Salary distribution for jobs citing Marketing in the South East over the 6 months to 8 April 2020.

Salary histogram for Marketing in the South East

Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South East region over the 6 months to 8 April 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -32 253 £52,500 +16.67% 27
Berkshire -24 172 £55,000 +19.57% 13
Hampshire -22 142 £45,000 +12.50% 12
Surrey -4 129 £55,000 +10.00% 19
West Sussex +30 70 £60,000 +4.35% 8
East Sussex +28 57 £45,000 -2.70% 4
Buckinghamshire -39 45 £55,000 +22.22% 5
Kent +12 43 £35,000 +27.27% 4
Oxfordshire -28 36 £43,500 -13.00% 9
Sussex - 3 £31,250 -
Middlesex +6 2 - -
Home Counties - 1 - -
Marketing
England

For the 6 months to 8 April 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Marketing.

1 192 (27.04%) Finance
2 160 (22.54%) Digital Marketing
3 144 (20.28%) JavaScript
4 143 (20.14%) Agile Software Development
5 137 (19.30%) SQL
6 117 (16.48%) Analytics
7 116 (16.34%) HTML
7 116 (16.34%) CRM
8 109 (15.35%) CSS
9 108 (15.21%) Microsoft
10 100 (14.08%) Analytical Skills
11 95 (13.38%) Business Intelligence
12 94 (13.24%) Degree
13 89 (12.54%) Salesforce.com
14 88 (12.39%) SAP
15 86 (12.11%) Telecoms
16 81 (11.41%) Problem-Solving
17 69 (9.72%) AWS
18 67 (9.44%) User Experience
19 65 (9.15%) Manufacturing
20 64 (9.01%) PHP
21 63 (8.87%) Microsoft Office
21 63 (8.87%) SEO
21 63 (8.87%) Azure
22 61 (8.59%) Project Management
22 61 (8.59%) C#
23 59 (8.31%) Google
24 57 (8.03%) Public Sector
25 56 (7.89%) Decision-Making
25 56 (7.89%) Python

Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 47 (6.62%) CMS
2 13 (1.83%) Apache Spark
3 11 (1.55%) JBoss
4 10 (1.41%) Apache
4 10 (1.41%) Tomcat
5 9 (1.27%) WordPress
6 8 (1.13%) Confluence
6 8 (1.13%) Drupal
7 6 (0.85%) MODX
7 6 (0.85%) SAS
7 6 (0.85%) Umbraco
8 5 (0.70%) Jupyter
9 4 (0.56%) Joomla!
9 4 (0.56%) SharePoint
10 3 (0.42%) IIS
10 3 (0.42%) TYPO3
11 2 (0.28%) Adobe Experience Manager
11 2 (0.28%) Headless CMS
11 2 (0.28%) MS Exchange
12 1 (0.14%) Apache Solr
Applications
1 63 (8.87%) Microsoft Office
2 56 (7.89%) Microsoft Excel
3 21 (2.96%) Photoshop
4 17 (2.39%) Microsoft PowerPoint
5 15 (2.11%) Sketch
6 6 (0.85%) GIMP
7 5 (0.70%) InVision
7 5 (0.70%) MS Visio
8 3 (0.42%) SPSS
9 2 (0.28%) Microsoft Project
10 1 (0.14%) Adobe After Effects
10 1 (0.14%) Adobe Illustrator
10 1 (0.14%) Adobe XD
10 1 (0.14%) ArcView
10 1 (0.14%) AutoCAD
10 1 (0.14%) InDesign
Business Applications
1 20 (2.82%) Dynamics CRM
2 17 (2.39%) SAP CRM
3 16 (2.25%) Adobe Campaign
4 12 (1.69%) Magento
5 9 (1.27%) Salesforce.com CRM
6 8 (1.13%) SAP CO
6 8 (1.13%) SAP FI
6 8 (1.13%) SAP FI/CO
7 6 (0.85%) SAP ERP
8 5 (0.70%) FastStats
8 5 (0.70%) SAP IS-U
9 4 (0.56%) NetSuite
9 4 (0.56%) Unica
10 3 (0.42%) Shopify
11 2 (0.28%) Eloqua
12 1 (0.14%) Dynamics AX
12 1 (0.14%) SAP Oil and Gas
Cloud Services
1 69 (9.72%) AWS
2 63 (8.87%) Azure
3 55 (7.75%) SaaS
4 51 (7.18%) Google Analytics
5 31 (4.37%) Power Platform
6 20 (2.82%) Serverless
7 19 (2.68%) Salesforce Service Cloud
8 16 (2.25%) Cloud Computing
8 16 (2.25%) Office 365
9 15 (2.11%) Salesforce Sales Cloud
10 14 (1.97%) AdWords
11 11 (1.55%) Boomi
12 10 (1.41%) Adobe Analytics
13 9 (1.27%) Amazon Cognito
13 9 (1.27%) Dynamics 365
13 9 (1.27%) GitHub
14 8 (1.13%) AWS Lambda
15 6 (0.85%) Azure Functions
16 5 (0.70%) Azure Data Factory
16 5 (0.70%) Silverpop
Communications & Networking
1 14 (1.97%) TCP/IP
2 10 (1.41%) HTTP
2 10 (1.41%) X.509
3 9 (1.27%) Internet
4 7 (0.99%) Firewall
5 6 (0.85%) IPsec
5 6 (0.85%) Link 11
5 6 (0.85%) SSL
5 6 (0.85%) Tactical Data Link
5 6 (0.85%) Unified Communications
5 6 (0.85%) VLAN
5 6 (0.85%) VPN
6 5 (0.70%) MVNO
6 5 (0.70%) PABX
6 5 (0.70%) VoIP
6 5 (0.70%) Wi-Fi
6 5 (0.70%) Wireless
7 4 (0.56%) Broadband
8 3 (0.42%) DHCP
8 3 (0.42%) PBX
Database & Business Intelligence
1 38 (5.35%) SQL Server
2 37 (5.21%) Big Data
3 31 (4.37%) Power BI
4 21 (2.96%) MySQL
5 20 (2.82%) Data Warehouse
6 17 (2.39%) Hadoop
7 14 (1.97%) Data Mining
8 12 (1.69%) SQL Server Analysis Services
9 9 (1.27%) NoSQL
9 9 (1.27%) PostgreSQL
9 9 (1.27%) SQL Server Reporting Services
10 8 (1.13%) Amazon Redshift
10 8 (1.13%) SQL Server Integration Services
11 7 (0.99%) Data Lake
12 6 (0.85%) Azure SQL Database
12 6 (0.85%) Relational Database
12 6 (0.85%) SQL Server 2016
13 5 (0.70%) Data Mart
13 5 (0.70%) OLAP
13 5 (0.70%) OLTP
Development Applications
1 24 (3.38%) Git (software)
2 16 (2.25%) JIRA
2 16 (2.25%) Subversion
3 13 (1.83%) Selenium
4 8 (1.13%) Axure RP
4 8 (1.13%) Jenkins
5 7 (0.99%) JUnit
6 6 (0.85%) Bitbucket
6 6 (0.85%) gulp
6 6 (0.85%) Rational DOORS
6 6 (0.85%) Rational Rhapsody
6 6 (0.85%) webpack
7 4 (0.56%) Katalon Studio
7 4 (0.56%) Visual Studio
8 3 (0.42%) Jasmine
8 3 (0.42%) Postman
8 3 (0.42%) SpecFlow
9 2 (0.28%) Grunt
9 2 (0.28%) SoapUI
9 2 (0.28%) Visual Studio Team System
General
1 192 (27.04%) Finance
2 86 (12.11%) Telecoms
3 65 (9.15%) Manufacturing
4 57 (8.03%) Public Sector
5 48 (6.76%) Retail
6 47 (6.62%) Electronics
7 19 (2.68%) Advertising
8 17 (2.39%) Legal
9 16 (2.25%) Spanish Language
10 11 (1.55%) Automotive
10 11 (1.55%) Games
11 5 (0.70%) Banking
11 5 (0.70%) Pharmaceutical
12 4 (0.56%) Brand Awareness
12 4 (0.56%) Korean Language
13 3 (0.42%) Front Office
14 2 (0.28%) Publishing
15 1 (0.14%) Back Office
15 1 (0.14%) Financial Institution
15 1 (0.14%) Law
Job Titles
1 128 (18.03%) Developer
2 76 (10.70%) Analyst
3 54 (7.61%) Architect
4 49 (6.90%) Consultant
5 42 (5.92%) Product Manager
6 28 (3.94%) Designer
7 25 (3.52%) Product Owner
8 24 (3.38%) Front End Developer (Client-Side Developer)
8 24 (3.38%) Junior
9 22 (3.10%) .NET Developer
10 21 (2.96%) Technical Consultant
11 20 (2.82%) Business Intelligence Analyst
11 20 (2.82%) Web Developer
12 19 (2.68%) Data Analyst
12 19 (2.68%) UX Designer
13 18 (2.54%) Project Manager
13 18 (2.54%) Senior Developer
13 18 (2.54%) SEO Consultant
14 16 (2.25%) Administrator
15 15 (2.11%) Senior Manager
Libraries, Frameworks & Software Standards
1 116 (16.34%) HTML
2 109 (15.35%) CSS
3 48 (6.76%) .NET
4 47 (6.62%) jQuery
5 32 (4.51%) REST
6 31 (4.37%) Web Services
7 28 (3.94%) HTML5
8 26 (3.66%) JSON
9 24 (3.38%) CSS3
9 24 (3.38%) Twitter Bootstrap
10 21 (2.96%) Sass
11 20 (2.82%) ASP.NET
12 19 (2.68%) XML
13 18 (2.54%) React
13 18 (2.54%) RESTful
14 16 (2.25%) J2EE
15 15 (2.11%) AngularJS
15 15 (2.11%) Laravel
16 13 (1.83%) ASP.NET MVC
16 13 (1.83%) SOAP
Miscellaneous
1 100 (14.08%) Analytical Skills
2 67 (9.44%) User Experience
3 33 (4.65%) Self-Motivation
4 28 (3.94%) Mobile App
5 25 (3.52%) Management Information System
6 23 (3.24%) Social Media
7 20 (2.82%) Marketing Technology
8 17 (2.39%) Driving Licence
8 17 (2.39%) Virtual Team
9 16 (2.25%) Enterprise Software
10 8 (1.13%) Analytical Mindset
11 7 (0.99%) Algorithms
11 7 (0.99%) Greenfield Project
12 6 (0.85%) EMC VNX
13 5 (0.70%) Clustering
13 5 (0.70%) Smartphone
14 4 (0.56%) Acoustics
14 4 (0.56%) Linux Command Line
14 4 (0.56%) W3C
15 3 (0.42%) Blog
Operating Systems
1 39 (5.49%) Windows
2 30 (4.23%) Linux
3 13 (1.83%) Android
3 13 (1.83%) Apple iOS
4 11 (1.55%) Unix
5 3 (0.42%) CentOS
5 3 (0.42%) Debian
5 3 (0.42%) Ubuntu
6 2 (0.28%) Windows 10
7 1 (0.14%) Windows Server
Processes & Methodologies
1 160 (22.54%) Digital Marketing
2 143 (20.14%) Agile Software Development
3 117 (16.48%) Analytics
4 116 (16.34%) CRM
5 95 (13.38%) Business Intelligence
6 81 (11.41%) Problem-Solving
7 63 (8.87%) SEO
8 61 (8.59%) Project Management
9 56 (7.89%) Decision-Making
10 53 (7.46%) B2B
11 52 (7.32%) Web Development
12 49 (6.90%) E-Commerce
12 49 (6.90%) Stakeholder Management
13 47 (6.62%) Programme Management
14 43 (6.06%) Business Development
15 40 (5.63%) Front End Development
16 39 (5.49%) Product Roadmap
17 38 (5.35%) Scrum
18 35 (4.93%) Presales
19 33 (4.65%) ERP
Programming Languages
1 144 (20.28%) JavaScript
2 137 (19.30%) SQL
3 64 (9.01%) PHP
4 61 (8.59%) C#
5 56 (7.89%) Python
6 52 (7.32%) Java
7 30 (4.23%) C
8 21 (2.96%) T-SQL
9 17 (2.39%) C++
9 17 (2.39%) R
10 12 (1.69%) Bash Shell
10 12 (1.69%) Go
11 11 (1.55%) PL/SQL
12 10 (1.41%) Data Analysis Expressions (DAX)
13 8 (1.13%) Perl
13 8 (1.13%) VB.NET
14 6 (0.85%) Apple Swift
15 5 (0.70%) Shell Script
15 5 (0.70%) VBA
16 4 (0.56%) SOQL
Qualifications
1 94 (13.24%) Degree
2 21 (2.96%) Security Cleared
3 20 (2.82%) SC Cleared
4 18 (2.54%) Analytics IQ
5 10 (1.41%) DBS Check
6 8 (1.13%) Numerate Degree
7 6 (0.85%) Computer Science Degree
8 5 (0.70%) Microsoft Certification
9 3 (0.42%) APMP
9 3 (0.42%) MCSE
10 2 (0.28%) AWS Certification
10 2 (0.28%) CESG Certified Professional
10 2 (0.28%) CISM
10 2 (0.28%) CISSP
10 2 (0.28%) CLAS
10 2 (0.28%) DV Cleared
10 2 (0.28%) IISP
10 2 (0.28%) MCSA
10 2 (0.28%) PhD
10 2 (0.28%) TOGAF Certification
Quality Assurance & Compliance
1 42 (5.92%) QA
2 13 (1.83%) GDPR
3 7 (0.99%) PCI DSS
4 6 (0.85%) ISO/IEC 15288
5 5 (0.70%) PMO
6 3 (0.42%) Data Quality
6 3 (0.42%) GMP
6 3 (0.42%) WCAG
7 2 (0.28%) HMG Security Policy Framework
7 2 (0.28%) ISO/IEC 27001
7 2 (0.28%) RMADS
8 1 (0.14%) DICOM
8 1 (0.14%) Government Security Classifications
8 1 (0.14%) HL7
8 1 (0.14%) Sarbanes-Oxley
8 1 (0.14%) SLA
System Software
1 15 (2.11%) Active Directory
2 9 (1.27%) Docker
2 9 (1.27%) VMware Infrastructure
3 6 (0.85%) vSphere
4 4 (0.56%) Hyper-V
4 4 (0.56%) Virtual Machines
5 3 (0.42%) Terminal Services
6 1 (0.14%) BitLocker
6 1 (0.14%) Microsoft App-V
6 1 (0.14%) Virtual Desktop
6 1 (0.14%) XenApp
6 1 (0.14%) XenDesktop
Systems Management
1 7 (0.99%) Kubernetes
2 6 (0.85%) HP Quality Center
3 5 (0.70%) Ansible
4 4 (0.56%) Single Sign-On
4 4 (0.56%) Terraform
5 3 (0.42%) Nagios
5 3 (0.42%) WSUS
6 1 (0.14%) AirWatch
6 1 (0.14%) cPanel
6 1 (0.14%) Microsoft Data Protection Manager
6 1 (0.14%) Microsoft Intune
6 1 (0.14%) Opscode Chef
6 1 (0.14%) Plesk
6 1 (0.14%) SCDPM
6 1 (0.14%) SCOrch
6 1 (0.14%) SCSM
6 1 (0.14%) SCVMM
Vendors
1 108 (15.21%) Microsoft
2 89 (12.54%) Salesforce.com
3 88 (12.39%) SAP
4 59 (8.31%) Google
5 40 (5.63%) Adobe
6 19 (2.68%) VMware
7 18 (2.54%) Salesforce Marketing Cloud
8 15 (2.11%) IBM
8 15 (2.11%) Tableau
9 12 (1.69%) hybris
10 11 (1.55%) Dell
10 11 (1.55%) Pardot
11 10 (1.41%) MuleSoft
11 10 (1.41%) Oracle
11 10 (1.41%) TIBCO
11 10 (1.41%) webMethods
12 9 (1.27%) Ericsson
12 9 (1.27%) HP
12 9 (1.27%) Nokia
12 9 (1.27%) Nortel