Period
to 10 May 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 10 May 2021 with a comparison to the same period over the previous 2 years.

Marketing
England > South East
6 months to
10 May 2021
Same period 2020 Same period 2019
Rank 55 93 68
Rank change year-on-year +38 -25 -13
Permanent jobs citing Marketing 641 588 1,173
As % of all permanent jobs advertised in the South East 4.93% 3.24% 4.43%
As % of the General category 10.25% 6.72% 9.01%
Number of salaries quoted 448 471 914
10th Percentile £28,750 £28,750 £25,863
25th Percentile £35,750 £33,750 £32,500
Median annual salary (50th Percentile) £45,000 £50,000 £46,750
Median % change year-on-year -10.00% +6.95% +10.00%
75th Percentile £58,750 £71,250 £65,000
90th Percentile £77,500 £85,000 £82,500
England median annual salary £55,000 £51,000 £50,000
% change year-on-year +7.84% +2.00% +11.11%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 6,252 8,746 13,026
As % of all permanent IT jobs advertised in the South East 48.04% 48.20% 49.21%
Number of salaries quoted 4,383 6,711 9,954
10th Percentile £29,300 £28,500 £26,750
25th Percentile £37,500 £36,855 £33,750
Median annual salary (50th Percentile) £50,000 £50,000 £47,500
Median % change year-on-year - +5.26% +5.56%
75th Percentile £65,000 £65,000 £61,250
90th Percentile £77,500 £77,500 £73,750
England median annual salary £57,500 £55,000 £52,500
% change year-on-year +4.55% +4.76% +5.00%

Marketing
Job Vacancy Trend in the South East

Job postings citing Marketing as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Marketing in the South East

Marketing
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Marketing in the South East.

Salary trend for Marketing in the South East

Marketing
Salary Histogram in the South East

Salary distribution for jobs citing Marketing in the South East over the 6 months to 10 May 2021.

Salary histogram for Marketing in the South East

Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South East region over the 6 months to 10 May 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley +38 266 £53,200 -3.27% 62
Berkshire +24 181 £57,500 -4.17% 34
Hampshire +44 125 £40,000 -11.11% 26
Surrey +14 105 £45,000 -20.00% 12
East Sussex +21 57 £40,000 -11.11% 12
Oxfordshire +39 55 £45,000 +4.65% 12
West Sussex -3 42 £47,500 -29.63% 9
Buckinghamshire +20 30 £42,500 -22.73% 16
Kent -13 19 £35,000 - 8
Sussex -1 15 £50,000 +60.00% 1
Home Counties - 3 £80,000 -
Marketing
England

For the 6 months to 10 May 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Marketing.

1 280 (43.68%) Digital Marketing
2 211 (32.92%) Social Skills
3 185 (28.86%) Finance
4 153 (23.87%) Analytics
5 148 (23.09%) Business Intelligence
6 137 (21.37%) Agile Software Development
7 130 (20.28%) JavaScript
8 119 (18.56%) SAP
9 115 (17.94%) Degree
10 109 (17.00%) Telecoms
11 103 (16.07%) HTML
12 102 (15.91%) Problem-Solving
13 97 (15.13%) Manufacturing
13 97 (15.13%) Analytical Skills
14 96 (14.98%) Electronics
15 94 (14.66%) Programme Management
16 92 (14.35%) Google
17 91 (14.20%) CSS
18 90 (14.04%) Public Sector
19 83 (12.95%) SQL
20 82 (12.79%) Project Management
21 79 (12.32%) Google Analytics
22 76 (11.86%) E-Commerce
22 76 (11.86%) User Experience
23 64 (9.98%) SQL Server
24 62 (9.67%) Computer Science
25 58 (9.05%) Web Development
25 58 (9.05%) B2B
25 58 (9.05%) Automotive
26 57 (8.89%) Java

Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 42 (6.55%) CMS
2 26 (4.06%) WordPress
3 18 (2.81%) Oracle SOA Suite
4 11 (1.72%) Confluence
5 8 (1.25%) Apache
5 8 (1.25%) Joomla!
6 6 (0.94%) JBoss
7 5 (0.78%) Sitecore CMS
7 5 (0.78%) Tomcat
7 5 (0.78%) WebLogic
8 4 (0.62%) Adobe Experience Manager
9 3 (0.47%) SharePoint
9 3 (0.47%) Umbraco
10 2 (0.31%) Apache Solr
10 2 (0.31%) Drupal
10 2 (0.31%) Elasticsearch
10 2 (0.31%) Exchange Server 2013
10 2 (0.31%) Liferay
10 2 (0.31%) SAS
11 1 (0.16%) concrete5
Applications
1 33 (5.15%) Microsoft Excel
2 25 (3.90%) Microsoft PowerPoint
3 20 (3.12%) Microsoft Office
4 17 (2.65%) Sketch
5 16 (2.50%) Photoshop
6 13 (2.03%) InVision
7 12 (1.87%) MS Visio
8 6 (0.94%) Microsoft Project
9 5 (0.78%) Adobe Premiere
10 4 (0.62%) Adobe After Effects
11 3 (0.47%) Adobe Creative Suite
11 3 (0.47%) Adobe XD
11 3 (0.47%) Figma
12 2 (0.31%) Adobe Illustrator
12 2 (0.31%) OmniGraffle
13 1 (0.16%) SPSS
13 1 (0.16%) Stata
Business Applications
1 8 (1.25%) Shopify
2 4 (0.62%) Dynamics CRM
2 4 (0.62%) Magento
3 3 (0.47%) Adobe Campaign
3 3 (0.47%) Dynamics NAV
3 3 (0.47%) Infor M3
3 3 (0.47%) SAP Hybris
4 2 (0.31%) SAP CO
4 2 (0.31%) SAP FI
4 2 (0.31%) SAP FI/CO
5 1 (0.16%) Sage X3
5 1 (0.16%) Salesforce.com CRM
5 1 (0.16%) SAP Business One
Cloud Services
1 79 (12.32%) Google Analytics
2 54 (8.42%) Azure
3 47 (7.33%) AWS
4 42 (6.55%) SaaS
5 25 (3.90%) Google Tag Manager
6 24 (3.74%) Power Platform
7 20 (3.12%) Serverless
8 18 (2.81%) Microsoft 365
9 13 (2.03%) Adobe Creative Cloud
9 13 (2.03%) GitHub
10 12 (1.87%) AdWords
10 12 (1.87%) GCP
10 12 (1.87%) Salesforce Sales Cloud
11 11 (1.72%) Salesforce Service Cloud
12 10 (1.56%) Amazon EC2
13 9 (1.40%) Amazon S3
13 9 (1.40%) Yarn
14 8 (1.25%) Amazon CloudWatch
14 8 (1.25%) AWS CloudFormation
14 8 (1.25%) AWS Lambda
Communications & Networking
1 11 (1.72%) Firewall
2 6 (0.94%) DNS
2 6 (0.94%) LAN
3 5 (0.78%) Internet
4 4 (0.62%) DHCP
4 4 (0.62%) TCP/IP
4 4 (0.62%) WAN
5 3 (0.47%) Intranet
5 3 (0.47%) SMS
5 3 (0.47%) Unified Communications
6 2 (0.31%) Cisco ASA
6 2 (0.31%) Cisco Nexus
6 2 (0.31%) Extranet
6 2 (0.31%) FTP
6 2 (0.31%) IKE
6 2 (0.31%) IPv4
6 2 (0.31%) VLAN
6 2 (0.31%) Wi-Fi
7 1 (0.16%) MPLS
7 1 (0.16%) VPN
Database & Business Intelligence
1 64 (9.98%) SQL Server
2 27 (4.21%) NoSQL
3 24 (3.74%) Power BI
4 17 (2.65%) MongoDB
4 17 (2.65%) Tableau
5 15 (2.34%) MySQL
6 12 (1.87%) Big Data
6 12 (1.87%) PostgreSQL
7 10 (1.56%) Amazon RDS
7 10 (1.56%) Redis
7 10 (1.56%) SQL Server Integration Services
7 10 (1.56%) SQL Server Reporting Services
8 9 (1.40%) Amazon DynamoDB
9 7 (1.09%) Data Lake
10 5 (0.78%) Data Warehouse
11 4 (0.62%) Hadoop
11 4 (0.62%) Relational Database
11 4 (0.62%) Snowflake Schema
12 3 (0.47%) Apache Hive
12 3 (0.47%) BigQuery
Development Applications
1 51 (7.96%) Git (software)
2 23 (3.59%) JIRA
3 19 (2.96%) Subversion
4 18 (2.81%) Eclipse
5 15 (2.34%) IntelliJ
6 13 (2.03%) Visual Website Optimizer
7 11 (1.72%) Jenkins
7 11 (1.72%) Visual Studio
8 9 (1.40%) Atlassian Bamboo
8 9 (1.40%) Axure RP
8 9 (1.40%) JUnit
8 9 (1.40%) Selenium
9 6 (0.94%) GitLab
10 4 (0.62%) Babel
10 4 (0.62%) Cucumber
10 4 (0.62%) Maven
10 4 (0.62%) Moq
10 4 (0.62%) NUnit
11 3 (0.47%) Dreamweaver
11 3 (0.47%) Team Foundation Server
General
1 211 (32.92%) Social Skills
2 185 (28.86%) Finance
3 109 (17.00%) Telecoms
4 97 (15.13%) Analytical Skills
4 97 (15.13%) Manufacturing
5 96 (14.98%) Electronics
6 90 (14.04%) Public Sector
7 58 (9.05%) Automotive
8 49 (7.64%) Retail
9 44 (6.86%) Presentation Skills
10 37 (5.77%) Advertising
11 33 (5.15%) Organisational Skills
12 24 (3.74%) Pharmaceutical
13 23 (3.59%) Legal
14 20 (3.12%) Influencing Skills
15 17 (2.65%) Games
16 9 (1.40%) Fire and Rescue
16 9 (1.40%) Law
17 6 (0.94%) Banking
18 5 (0.78%) French Language
Job Titles
1 143 (22.31%) Developer
2 43 (6.71%) Analyst
3 42 (6.55%) Architect
4 41 (6.40%) Consultant
5 36 (5.62%) Front End Developer (Client-Side Developer)
6 35 (5.46%) Marketing Manager
7 25 (3.90%) Product Manager
7 25 (3.90%) Senior Developer
8 23 (3.59%) Senior Manager
9 20 (3.12%) Marketing Executive
9 20 (3.12%) Salesforce Developer
9 20 (3.12%) Software Engineer
10 19 (2.96%) Digital Executive
10 19 (2.96%) Junior
10 19 (2.96%) Product Owner
10 19 (2.96%) Web Developer
11 18 (2.81%) Digital Marketing Executive
11 18 (2.81%) Software Developer
12 17 (2.65%) Graduate
13 16 (2.50%) Project Manager
Libraries, Frameworks & Software Standards
1 103 (16.07%) HTML
2 91 (14.20%) CSS
3 52 (8.11%) .NET
4 48 (7.49%) React
5 45 (7.02%) Node.js
6 41 (6.40%) AngularJS
7 33 (5.15%) ASP.NET
8 32 (4.99%) jQuery
9 30 (4.68%) REST
10 29 (4.52%) .NET Core
11 27 (4.21%) HTML5
12 24 (3.74%) Entity Framework
13 20 (3.12%) JSON
13 20 (3.12%) Web Services
14 18 (2.81%) Elastic Stack
14 18 (2.81%) Sass
14 18 (2.81%) Serverless Framework
15 17 (2.65%) .NET Framework
15 17 (2.65%) XML
16 16 (2.50%) CSS3
Miscellaneous
1 76 (11.86%) User Experience
2 49 (7.64%) Social Media
3 42 (6.55%) Self-Motivation
4 15 (2.34%) Data Centre
4 15 (2.34%) Mobile App
5 14 (2.18%) Blog
5 14 (2.18%) NHS
6 13 (2.03%) Greenfield Project
6 13 (2.03%) PMI
7 12 (1.87%) Enterprise Software
8 11 (1.72%) Analytical Mindset
9 10 (1.56%) Algorithms
10 9 (1.40%) Life Science
10 9 (1.40%) Management Information System
11 8 (1.25%) Client/Server
11 8 (1.25%) Digital Media
11 8 (1.25%) Public Cloud
12 7 (1.09%) Marketing Technology
12 7 (1.09%) Video Editing
13 6 (0.94%) EPoS
Operating Systems
1 40 (6.24%) Windows
2 34 (5.30%) Linux
3 23 (3.59%) Unix
4 6 (0.94%) Windows 10
5 5 (0.78%) Windows Server
6 4 (0.62%) Android
6 4 (0.62%) Red Hat Enterprise Linux
6 4 (0.62%) Windows 7
6 4 (0.62%) Windows Server 2012
7 3 (0.47%) CentOS
7 3 (0.47%) Ubuntu
8 1 (0.16%) Apple iOS
8 1 (0.16%) Mac OS
Processes & Methodologies
1 280 (43.68%) Digital Marketing
2 153 (23.87%) Analytics
3 148 (23.09%) Business Intelligence
4 137 (21.37%) Agile Software Development
5 102 (15.91%) Problem-Solving
6 94 (14.66%) Programme Management
7 82 (12.79%) Project Management
8 76 (11.86%) E-Commerce
9 62 (9.67%) Computer Science
10 58 (9.05%) B2B
10 58 (9.05%) Web Development
11 56 (8.74%) CRM
12 55 (8.58%) Software Engineering
13 53 (8.27%) Front End Development
14 52 (8.11%) SEO
15 49 (7.64%) Business Development
16 44 (6.86%) DevOps
17 42 (6.55%) Scrum
18 40 (6.24%) Stakeholder Management
19 37 (5.77%) Microservices
Programming Languages
1 130 (20.28%) JavaScript
2 83 (12.95%) SQL
3 57 (8.89%) Java
4 51 (7.96%) C#
5 35 (5.46%) PHP
6 30 (4.68%) Python
7 19 (2.96%) C++
8 17 (2.65%) C
9 16 (2.50%) T-SQL
10 11 (1.72%) TypeScript
11 10 (1.56%) Shell Script
12 9 (1.40%) VB.NET
13 8 (1.25%) Apex Code
14 6 (0.94%) PowerShell
15 5 (0.78%) Scala
15 5 (0.78%) SOQL
16 4 (0.62%) R
17 3 (0.47%) PHP 5
18 2 (0.31%) Go
18 2 (0.31%) VB
Qualifications
1 115 (17.94%) Degree
2 32 (4.99%) Computer Science Degree
3 19 (2.96%) Security Cleared
4 16 (2.50%) SC Cleared
5 13 (2.03%) PMI Certification
6 9 (1.40%) DV Cleared
7 7 (1.09%) ITIL Certification
8 6 (0.94%) APMP
9 5 (0.78%) PhD
10 4 (0.62%) Master's Degree
11 3 (0.47%) CCDP
11 3 (0.47%) CCIE
11 3 (0.47%) Cisco Certification
11 3 (0.47%) CSPO
11 3 (0.47%) LPIC
11 3 (0.47%) MCSE
11 3 (0.47%) Microsoft Certification
11 3 (0.47%) OSCP
11 3 (0.47%) TOGAF Certification
12 2 (0.31%) MBA
Quality Assurance & Compliance
1 27 (4.21%) QA
2 16 (2.50%) ISO/IEC 27001
3 11 (1.72%) SLA
4 8 (1.25%) Actionable Recommendations
5 5 (0.78%) HMG Security Policy Framework
6 3 (0.47%) Data Quality
6 3 (0.47%) GAAP
6 3 (0.47%) GDPR
6 3 (0.47%) ISO 13485
6 3 (0.47%) ISO/IEC 20000
6 3 (0.47%) Sarbanes-Oxley
7 2 (0.31%) Cyber Essentials
7 2 (0.31%) HL7
7 2 (0.31%) ISO 9001
7 2 (0.31%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
7 2 (0.31%) NIST
7 2 (0.31%) PCI DSS
8 1 (0.16%) PMO
System Software
1 28 (4.37%) Docker
2 19 (2.96%) VMware Infrastructure
3 8 (1.25%) Active Directory
4 2 (0.31%) vSphere
5 1 (0.16%) Firmware
5 1 (0.16%) Oracle RAC
5 1 (0.16%) Varnish
5 1 (0.16%) VMware NSX
Systems Management
1 14 (2.18%) Terraform
2 12 (1.87%) Kubernetes
3 8 (1.25%) Grafana
4 6 (0.94%) Puppet
5 5 (0.78%) Prometheus
6 4 (0.62%) FlexNet
7 3 (0.47%) Ansible
8 1 (0.16%) Data Guard
8 1 (0.16%) EMC NetWorker
8 1 (0.16%) Failover Clustering
8 1 (0.16%) Microsoft Clustering
8 1 (0.16%) vRealize
Vendors
1 119 (18.56%) SAP
2 92 (14.35%) Google
3 55 (8.58%) Microsoft
3 55 (8.58%) Salesforce.com
4 49 (7.64%) Adobe
5 33 (5.15%) Oracle
6 23 (3.59%) VMware
7 12 (1.87%) Facebook
8 11 (1.72%) IBM
9 9 (1.40%) Cisco
9 9 (1.40%) Pardot
9 9 (1.40%) Salesforce Marketing Cloud
10 8 (1.25%) MuleSoft
11 7 (1.09%) Sitecore
11 7 (1.09%) Twitter
12 6 (0.94%) Dell
12 6 (0.94%) F5
12 6 (0.94%) TIBCO
12 6 (0.94%) UiPath
12 6 (0.94%) Xamarin