Period
to 25 September 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies advertised in the South East. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 September 2020 with a comparison to the same period over the previous 2 years.

Marketing
England > South East
6 months to
25 Sep 2020
Same period 2019 Same period 2018
Rank 84 70 55
Rank change year-on-year -14 -15 -9
Permanent jobs citing Marketing 260 1,065 1,411
As % of all permanent jobs advertised in the South East 3.21% 4.12% 4.77%
As % of the General category 11.16% 12.99% 13.99%
Number of salaries quoted 261 894 1,143
Median annual salary £47,500 £50,000 £45,000
Median salary % change year-on-year -5.00% +11.11% +5.88%
10th Percentile £30,750 £26,250 £26,050
90th Percentile £80,000 £78,525 £75,000
England median annual salary £55,000 £50,000 £47,500
% change year-on-year +10.00% +5.26% +2.15%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the South East with a requirement for common skills.

All General Skills
South East
Permanent vacancies with a requirement for common skills 2,329 8,198 10,089
As % of all permanent IT jobs advertised in the South East 28.77% 31.71% 34.11%
Number of salaries quoted 1,810 5,940 7,966
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +11.11%
10th Percentile £31,475 £29,750 £29,000
90th Percentile £75,000 £77,500 £75,000
England median annual salary £60,000 £55,000 £52,500
% change year-on-year +9.09% +4.76% +2.94%

Marketing
Job Vacancy Trend in the South East

Job postings citing Marketing as a proportion of all IT jobs advertised in the South East.

Job vacancy trend for Marketing in the South East

Marketing
Salary Trend in the South East

3-month moving average salary quoted in jobs citing Marketing in the South East.

Salary trend for Marketing in the South East

Marketing
Salary Histogram in the South East

Salary distribution for jobs citing Marketing in the South East over the 6 months to 25 September 2020.

Salary histogram for Marketing in the South East

Marketing
Job Locations in the South East

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the South East region over the 6 months to 25 September 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Thames Valley -19 85 £50,000 - 38
Hampshire -11 57 £42,500 -5.56% 8
East Sussex +31 37 £47,500 +13.10% 8
Berkshire -29 37 £55,000 - 10
Buckinghamshire +14 35 £42,500 +3.66% 17
West Sussex +8 32 £65,000 +36.84% 4
Surrey -5 26 £55,000 - 11
Kent +33 17 £40,000 - 2
Oxfordshire +6 14 £44,750 +11.88% 11
Marketing
England

For the 6 months to 25 September 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South East region with a requirement for Marketing.

1 71 (27.31%) Finance
2 68 (26.15%) CSS
3 65 (25.00%) JavaScript
4 63 (24.23%) Agile Software Development
5 62 (23.85%) Digital Marketing
6 58 (22.31%) HTML
7 45 (17.31%) Telecoms
8 43 (16.54%) Analytical Skills
9 35 (13.46%) SQL
10 33 (12.69%) Problem-Solving
11 31 (11.92%) Degree
12 30 (11.54%) CRM
12 30 (11.54%) Microsoft
13 28 (10.77%) PHP
13 28 (10.77%) Product Management
14 27 (10.38%) SAP
15 25 (9.62%) Analytics
15 25 (9.62%) User Experience
16 24 (9.23%) Mentoring
16 24 (9.23%) Python
17 23 (8.85%) Adobe
17 23 (8.85%) Business Intelligence
17 23 (8.85%) Azure
18 22 (8.46%) Product Marketing
18 22 (8.46%) Front End Development
18 22 (8.46%) Project Management
19 21 (8.08%) Salesforce.com
19 21 (8.08%) Electronics
19 21 (8.08%) Manufacturing
19 21 (8.08%) B2B

Marketing
Co-occurring IT Skills in the South East by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (5.77%) CMS
2 14 (5.38%) WordPress
3 12 (4.62%) Apache
4 9 (3.46%) Apache Spark
5 7 (2.69%) SAS
6 6 (2.31%) Drupal
7 5 (1.92%) EPiServer
8 4 (1.54%) MS Exchange
9 3 (1.15%) nginx
9 3 (1.15%) SharePoint
10 2 (0.77%) Elasticsearch
10 2 (0.77%) Headless CMS
10 2 (0.77%) Joomla!
10 2 (0.77%) Jupyter
11 1 (0.38%) Adobe Experience Manager
11 1 (0.38%) ArcGIS
11 1 (0.38%) Confluence
11 1 (0.38%) SilverStripe
Applications
1 10 (3.85%) Sketch
2 9 (3.46%) Microsoft Excel
3 6 (2.31%) InVision
4 5 (1.92%) Microsoft Office
4 5 (1.92%) Photoshop
5 4 (1.54%) Microsoft PowerPoint
6 2 (0.77%) Adobe Illustrator
6 2 (0.77%) InDesign
7 1 (0.38%) Adobe After Effects
7 1 (0.38%) Adobe XD
7 1 (0.38%) Chatbot
Business Applications
1 13 (5.00%) Adobe Campaign
2 10 (3.85%) Eloqua
3 5 (1.92%) Unica
4 3 (1.15%) Dynamics CRM
5 2 (0.77%) Magento
5 2 (0.77%) SAP CRM
5 2 (0.77%) SAP ERP
5 2 (0.77%) SAP IS-U
6 1 (0.38%) FastStats
6 1 (0.38%) Oracle CRM
6 1 (0.38%) SAP S/4HANA
6 1 (0.38%) Shopify
Cloud Services
1 23 (8.85%) Azure
2 20 (7.69%) AWS
3 16 (6.15%) SaaS
4 10 (3.85%) Office 365
5 8 (3.08%) Cloud Computing
5 8 (3.08%) Serverless
6 6 (2.31%) Adobe Creative Cloud
7 5 (1.92%) Google Analytics
8 4 (1.54%) AWS Lambda
8 4 (1.54%) GCP
8 4 (1.54%) IaaS
8 4 (1.54%) Power Platform
9 2 (0.77%) Adobe Analytics
9 2 (0.77%) Amazon Kinesis
9 2 (0.77%) Amazon SQS
9 2 (0.77%) AWS Step Functions
9 2 (0.77%) Dynamics 365
9 2 (0.77%) GitHub
9 2 (0.77%) Google Tag Manager
9 2 (0.77%) npm
Communications & Networking
1 10 (3.85%) Skype
2 5 (1.92%) FTP
3 4 (1.54%) Internet
4 3 (1.15%) Intranet
4 3 (1.15%) Remote Desktop
5 2 (0.77%) Network Security
5 2 (0.77%) SMS
Database & Business Intelligence
1 21 (8.08%) MySQL
2 15 (5.77%) Big Data
3 12 (4.62%) Hadoop
4 6 (2.31%) PostgreSQL
4 6 (2.31%) Relational Database
5 5 (1.92%) OLAP
6 4 (1.54%) Amazon Redshift
6 4 (1.54%) Data Mining
6 4 (1.54%) NoSQL
6 4 (1.54%) Power BI
6 4 (1.54%) SQL Server
7 3 (1.15%) Apache Hive
7 3 (1.15%) BigQuery
8 2 (0.77%) Amazon Athena
8 2 (0.77%) Amazon Aurora
8 2 (0.77%) Amazon DynamoDB
8 2 (0.77%) Apache Cassandra
8 2 (0.77%) Data Lake
8 2 (0.77%) Redis
9 1 (0.38%) Geospatial Data
Development Applications
1 16 (6.15%) Git (software)
2 6 (2.31%) webpack
3 5 (1.92%) Axure RP
4 4 (1.54%) JIRA
5 2 (0.77%) Dreamweaver
5 2 (0.77%) gulp
5 2 (0.77%) Jasmine
5 2 (0.77%) PHPUnit
6 1 (0.38%) Cucumber
6 1 (0.38%) Eclipse
6 1 (0.38%) JUnit
6 1 (0.38%) Maven
6 1 (0.38%) Selenium
6 1 (0.38%) Team Foundation Server
6 1 (0.38%) Visual Website Optimizer
6 1 (0.38%) WebDriver
General
1 71 (27.31%) Finance
2 45 (17.31%) Telecoms
3 21 (8.08%) Electronics
3 21 (8.08%) Manufacturing
4 20 (7.69%) Public Sector
5 15 (5.77%) Retail
6 5 (1.92%) Games
7 4 (1.54%) Brand Awareness
7 4 (1.54%) Spanish Language
8 2 (0.77%) Banking
8 2 (0.77%) Billing
8 2 (0.77%) Pharmaceutical
8 2 (0.77%) Publishing
9 1 (0.38%) Advertising
9 1 (0.38%) Automotive
9 1 (0.38%) French Language
9 1 (0.38%) German Language
9 1 (0.38%) Slovak Language
Job Titles
1 64 (24.62%) Developer
2 35 (13.46%) Analyst
3 23 (8.85%) Product Manager
4 22 (8.46%) Front End Developer (Client-Side Developer)
5 18 (6.92%) Designer
6 14 (5.38%) Business Analyst
7 13 (5.00%) UX Designer
8 12 (4.62%) Consultant
8 12 (4.62%) Marketing Manager
9 11 (4.23%) Project Manager
9 11 (4.23%) Web Developer
10 10 (3.85%) PHP Developer
11 9 (3.46%) Senior Developer
11 9 (3.46%) Telecoms Manager
12 8 (3.08%) Lead Developer
12 8 (3.08%) Software Product Manager
13 7 (2.69%) Business Manager
13 7 (2.69%) Data Analyst
13 7 (2.69%) Service Manager
13 7 (2.69%) Systems Analyst
Libraries, Frameworks & Software Standards
1 68 (26.15%) CSS
2 58 (22.31%) HTML
3 20 (7.69%) React
4 17 (6.54%) AngularJS
5 15 (5.77%) Sass
6 14 (5.38%) jQuery
7 11 (4.23%) Laravel
8 10 (3.85%) LAMP
8 10 (3.85%) RESTful
8 10 (3.85%) Symfony
9 8 (3.08%) REST
10 7 (2.69%) CakePHP
10 7 (2.69%) HTML5
10 7 (2.69%) Twitter Bootstrap
10 7 (2.69%) Web Services
11 6 (2.31%) .NET
12 5 (1.92%) CSS3
12 5 (1.92%) Node.js
12 5 (1.92%) SOAP
13 4 (1.54%) LESS
Miscellaneous
1 43 (16.54%) Analytical Skills
2 25 (9.62%) User Experience
3 16 (6.15%) Self-Motivation
4 12 (4.62%) Driving Licence
5 11 (4.23%) Blog
5 11 (4.23%) Mobile App
6 7 (2.69%) Management Information System
7 6 (2.31%) Enterprise Software
7 6 (2.31%) Public Cloud
8 5 (1.92%) Greenfield Project
8 5 (1.92%) Social Media
9 4 (1.54%) PMI
10 3 (1.15%) Acoustics
10 3 (1.15%) Algorithms
10 3 (1.15%) Analytical Mindset
11 2 (0.77%) Digital Media
11 2 (0.77%) IVR
11 2 (0.77%) Mainframe
11 2 (0.77%) Private Cloud
11 2 (0.77%) Virtual Team
Operating Systems
1 11 (4.23%) Windows
2 6 (2.31%) Linux
3 5 (1.92%) Android
3 5 (1.92%) Apple iOS
3 5 (1.92%) Windows Server
4 3 (1.15%) CentOS
4 3 (1.15%) Ubuntu
4 3 (1.15%) Windows 10
Processes & Methodologies
1 63 (24.23%) Agile Software Development
2 62 (23.85%) Digital Marketing
3 33 (12.69%) Problem-Solving
4 30 (11.54%) CRM
5 28 (10.77%) Product Management
6 25 (9.62%) Analytics
7 24 (9.23%) Mentoring
8 23 (8.85%) Business Intelligence
9 22 (8.46%) Front End Development
9 22 (8.46%) Product Marketing
9 22 (8.46%) Project Management
10 21 (8.08%) B2B
10 21 (8.08%) Decision-Making
11 20 (7.69%) Stakeholder Management
11 20 (7.69%) Web Development
12 19 (7.31%) Data Science
12 19 (7.31%) E-Commerce
12 19 (7.31%) Programme Management
13 17 (6.54%) Wireframes
13 17 (6.54%) Workshop Facilitation
Programming Languages
1 65 (25.00%) JavaScript
2 35 (13.46%) SQL
3 28 (10.77%) PHP
4 24 (9.23%) Python
5 10 (3.85%) Java
6 6 (2.31%) C#
6 6 (2.31%) R
7 5 (1.92%) Go
7 5 (1.92%) T-SQL
8 4 (1.54%) TypeScript
9 3 (1.15%) PHP 5
9 3 (1.15%) PowerShell
10 2 (0.77%) Apex Code
10 2 (0.77%) Bash Shell
10 2 (0.77%) C
10 2 (0.77%) ES6
10 2 (0.77%) VB.NET
11 1 (0.38%) C++
11 1 (0.38%) Scala
Qualifications
1 31 (11.92%) Degree
2 4 (1.54%) Microsoft Certification
2 4 (1.54%) PMI Certification
3 3 (1.15%) Master's Degree
3 3 (1.15%) Numerate Degree
4 2 (0.77%) A+ Certification
4 2 (0.77%) MCSA
5 1 (0.38%) Analytics IQ
5 1 (0.38%) CCDP
5 1 (0.38%) CCIE
5 1 (0.38%) Cisco Certification
5 1 (0.38%) LPIC
5 1 (0.38%) MCP
5 1 (0.38%) MCSE
5 1 (0.38%) OSCP
5 1 (0.38%) TOGAF Certification
Quality Assurance & Compliance
1 12 (4.62%) QA
2 5 (1.92%) SLA
3 4 (1.54%) GDPR
System Software
1 5 (1.92%) Active Directory
2 3 (1.15%) Docker
3 1 (0.38%) Firmware
3 1 (0.38%) VMware Infrastructure
Systems Management
1 6 (2.31%) EMC NetWorker
2 1 (0.38%) Kubernetes
Vendors
1 30 (11.54%) Microsoft
2 27 (10.38%) SAP
3 23 (8.85%) Adobe
4 21 (8.08%) Salesforce.com
5 13 (5.00%) Pardot
6 12 (4.62%) HubSpot
7 10 (3.85%) Marketo
8 9 (3.46%) Google
8 9 (3.46%) Salesforce Marketing Cloud
8 9 (3.46%) Zend
9 7 (2.69%) Ericsson
9 7 (2.69%) Huawei
9 7 (2.69%) Nokia
9 7 (2.69%) Nortel
10 6 (2.31%) Databricks
11 5 (1.92%) IBM
11 5 (1.92%) Tableau
12 4 (1.54%) Xamarin
13 2 (0.77%) Alteryx
13 2 (0.77%) IFS