Head of Marketing Job Trends in the South West

Head of Marketing
England > South West

The median Head of Marketing salary in the South West is £60,000 per year, according to job vacancies posted during the 6 months leading to 29 August 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
29 Aug 2025
Same period 2024 Same period 2023
Rank 174 - 239
Rank change year-on-year - - +86
Permanent jobs requiring a Head of Marketing 1 0 3
As % of all permanent jobs advertised in the South West 0.027% - 0.054%
As % of the Job Titles category 0.029% - 0.059%
Number of salaries quoted 1 0 3
10th Percentile - - £49,500
25th Percentile £57,500 - £50,625
Median annual salary (50th Percentile) £60,000 - £55,000
Median % change year-on-year - - -42.11%
75th Percentile £62,500 - £58,125
90th Percentile - - £58,500
England median annual salary £67,500 £95,000 £57,500
% change year-on-year -28.95% +65.22% -32.35%

All DemandTrendPermanent IT Job Vacancies
South West

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies in the South West. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the South West with a recognized job title 3,440 7,828 5,082
% of permanent jobs with a recognized job title 92.27% 95.49% 91.73%
Number of salaries quoted 2,228 5,185 3,568
10th Percentile £26,000 £30,000 £30,000
25th Percentile £30,750 £40,000 £40,000
Median annual salary (50th Percentile) £45,000 £51,000 £55,000
Median % change year-on-year -11.76% -7.27% +10.00%
75th Percentile £63,750 £65,000 £70,000
90th Percentile £80,000 £80,000 £82,500
England median annual salary £55,000 £55,000 £60,000
% change year-on-year - -8.33% -

Head of Marketing
Job Vacancy Trend in the South West

Job postings that featured Head of Marketing in the job title as a proportion of all IT jobs advertised in the South West.

Job vacancy trend for Head of Marketing in the South West

Head of Marketing
Salary Trend in the South West

Salary distribution trend for Head of Marketing job vacancies in the South West.

Salary distribution trend for Head of Marketing job vacancies in the South West

Head of Marketing
Job Locations in the South West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Head of Marketing within the South West region over the 6 months to 29 August 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Dorset - 1 £60,000 -
Head of Marketing
England

Head of Marketing Skill Set
Top 17 Co-occurring Skills and Capabilities in the South West

For the 6 months to 29 August 2025, Head of Marketing job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the South West region featuring Head of Marketing in the job title.

1 1 (100.00%) B2B
1 1 (100.00%) Adobe
1 1 (100.00%) SEO
1 1 (100.00%) Finance
1 1 (100.00%) Data Management
1 1 (100.00%) Marketing
1 1 (100.00%) Blog
1 1 (100.00%) Email Marketing
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Marketing Strategy
1 1 (100.00%) Cybersecurity
1 1 (100.00%) Adobe Creative Suite
1 1 (100.00%) Brand Awareness
1 1 (100.00%) Data-Driven Decision Making
1 1 (100.00%) Content Strategy
1 1 (100.00%) Social Skills

Head of Marketing Skill Set
Co-occurring Skills and Capabilities in the South West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (100.00%) Adobe Creative Suite
General
1 1 (100.00%) Brand Awareness
1 1 (100.00%) Finance
1 1 (100.00%) Marketing
1 1 (100.00%) Social Skills
Miscellaneous
1 1 (100.00%) Blog
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) B2B
1 1 (100.00%) Content Strategy
1 1 (100.00%) Cybersecurity
1 1 (100.00%) Data Management
1 1 (100.00%) Data-Driven Decision Making
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Email Marketing
1 1 (100.00%) Marketing Strategy
1 1 (100.00%) SEO
Vendors
1 1 (100.00%) Adobe