Digital Economy (Web Economy, New Economy)
UK > UK excluding London
The table below looks at the prevalence of the term Digital Economy in permanent job vacancies in the UK excluding London. Included is a benchmarking guide to the salaries offered in vacancies that cited Digital Economy over the 6 months leading up to 15 January 2026, comparing them to the same period in the previous two years.
| 6 months to 15 Jan 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 521 | 546 | 545 |
| Rank change year-on-year | +25 | -1 | +165 |
| Permanent jobs citing Digital Economy | 1 | 12 | 23 |
| As % of all permanent jobs in the UK excluding London | 0.002% | 0.033% | 0.067% |
| As % of the General category | 0.004% | 0.052% | 0.11% |
| Number of salaries quoted | 1 | 0 | 16 |
| 10th Percentile | - | - | £24,000 |
| 25th Percentile | £26,701 | - | £63,333 |
| Median annual salary (50th Percentile) | £26,951 | - | £73,090 |
| Median % change year-on-year | - | - | +74.20% |
| 75th Percentile | £27,201 | - | £80,070 |
| 90th Percentile | - | - | - |
| UK median annual salary | £38,000 | - | £73,090 |
| % change year-on-year | - | - | +42.61% |
All General Skills
UK excluding London
Digital Economy falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills in the UK excluding London.
| Permanent vacancies with a requirement for general skills | 23,742 | 22,979 | 20,479 |
| As % of all permanent jobs advertised in the UK excluding London | 55.71% | 63.87% | 59.58% |
| Number of salaries quoted | 12,297 | 9,433 | 14,489 |
| 10th Percentile | £26,825 | £31,000 | £26,250 |
| 25th Percentile | £31,250 | £40,000 | £35,000 |
| Median annual salary (50th Percentile) | £45,000 | £52,500 | £50,000 |
| Median % change year-on-year | -14.29% | +5.00% | -4.76% |
| 75th Percentile | £63,750 | £67,500 | £65,000 |
| 90th Percentile | £80,000 | £82,500 | £80,000 |
| UK median annual salary | £52,500 | £60,000 | £58,000 |
| % change year-on-year | -12.50% | +3.45% | -6.45% |
Digital Economy
Job Vacancy Trend in the UK excluding London
Historical trend showing the proportion of permanent IT job postings citing Digital Economy relative to all permanent IT jobs advertised in the UK excluding London.
Digital Economy
Salary Trend in the UK excluding London
Salary distribution trend for jobs in the UK excluding London citing Digital Economy.
Digital Economy
Job Locations in the UK excluding London
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Economy within the UK excluding London region over the 6 months to 15 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| South East | +19 | 1 | £26,951 | - | 5 |
| Digital Economy UK |
|||||
Digital Economy
Co-Occurring Skills & Capabilities in the UK excluding London by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
|
|
||||||||||||||||||||||||
|
|
||||||||||||||||||||||||
|
|
||||||||||||||||||||||||
|
|
||||||||||||||||||||||||