Period
to 22 November 2017

The median annual salary for a PPC Manager was £30,000 in advertised job vacancies during the 6 months to 22 November 2017.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

Pay per Click Manager
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 1095 1145 1225
Rank change year-on-year +50 +80 -45
Permanent jobs requiring a PPC Manager 87 80 84
As % of all permanent IT jobs advertised in the UK 0.048% 0.042% 0.039%
As % of the Job Titles category 0.050% 0.044% 0.040%
Number of salaries quoted 70 71 77
UK median annual salary £30,000 £35,000 £30,000
Median salary % change year-on-year -14.29% +16.67% -9.77%
10th Percentile £22,500 £27,500 £22,500
90th Percentile £43,750 £53,750 £46,250
UK excluding London median annual salary £30,000 £35,000 £29,000
% change year-on-year -14.29% +20.69% -6.45%

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

All Permanent IT Job Vacancies
UK
Permanent vacancies in the UK with a recognized job title 173015 183533 208123
% of permanent IT jobs with a recognized job title 95.80% 96.49% 96.46%
Number of salaries quoted 138825 153627 172837
UK median annual salary £48,000 £47,500 £45,000
Median salary % change year-on-year +1.05% +5.56% -
10th Percentile £27,500 £27,000 £26,250
90th Percentile £78,750 £77,500 £75,000
UK excluding London median annual salary £42,500 £42,500 £41,000
% change year-on-year - +3.66% +2.50%

PPC Manager
Job Vacancy Trend

Job postings that featured PPC Manager in the job title as a percentage of all IT jobs advertised.

Job vacancy trend for PPC Manager in the UK

PPC Manager
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing PPC Manager.

Salary trend for PPC Manager in the UK

PPC Manager
Salary Histogram

The salary distribution of IT jobs citing PPC Manager over the 6 months to 22 November 2017.

Salary histogram for PPC Manager in the UK

PPC Manager
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing PPC Manager within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +23 85 £29,750 -15.00% 7
London +6 45 £29,250 -10.00% 4
UK excluding London +40 42 £30,000 -14.29% 3
Midlands +41 14 £25,500 -18.40% 1
South East +35 14 £29,750 -25.63%
West Midlands +14 12 £26,250 -7.89% 1
North of England -12 12 £34,250 +5.38% 2
North West -25 7 £28,000 -13.85% 2
Yorkshire +20 5 £37,500 +25.00%
East Midlands +39 2 £25,500 -21.54%
Wales - 2 £45,000 -

PPC Manager Skill Set
Top 30 Co-occurring IT Skills

For the 6 months to 22 November 2017, PPC Manager job roles required the following IT skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads featuring PPC Manager in the job title.

1 87 (100.00%) Pay per click
2 72 (82.76%) Marketing
3 71 (81.61%) Google
3 71 (81.61%) AdWords
4 62 (71.26%) Digital Marketing
5 61 (70.11%) Social Media
6 54 (62.07%) Analytics
7 52 (59.77%) SEO
8 50 (57.47%) Google Analytics
9 48 (55.17%) Microsoft Excel
10 41 (47.13%) Microsoft
11 39 (44.83%) Degree
12 37 (42.53%) Analytical Skills
13 36 (41.38%) Actionable Insight
13 36 (41.38%) Actionable Recommendations
14 33 (37.93%) Content Marketing
15 29 (33.33%) Social Media Management
16 15 (17.24%) Marketing Strategy
17 14 (16.09%) Advertising
18 12 (13.79%) Finance
19 11 (12.64%) B2B
20 9 (10.34%) Internet
20 9 (10.34%) Games
20 9 (10.34%) Internet Marketing
20 9 (10.34%) Retail
21 8 (9.20%) DoubleClick
21 8 (9.20%) Copywriting
21 8 (9.20%) Project Management
21 8 (9.20%) B2C
22 6 (6.90%) Automotive

PPC Manager Skill Set
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (2.30%) WordPress
Applications
1 48 (55.17%) Microsoft Excel
2 5 (5.75%) Microsoft PowerPoint
3 4 (4.60%) Adobe Creative Suite
4 3 (3.45%) Microsoft Office
Cloud Services
1 71 (81.61%) AdWords
2 50 (57.47%) Google Analytics
3 2 (2.30%) SaaS
Communications & Networking
1 9 (10.34%) Internet
General
1 72 (82.76%) Marketing
2 14 (16.09%) Advertising
3 12 (13.79%) Finance
4 9 (10.34%) Games
4 9 (10.34%) Retail
5 6 (6.90%) Automotive
6 2 (2.30%) Legal
7 1 (1.15%) Banking
Libraries, Frameworks & Software Standards
1 1 (1.15%) CSS
1 1 (1.15%) HTML
Miscellaneous
1 61 (70.11%) Social Media
2 37 (42.53%) Analytical Skills
3 5 (5.75%) Fintech
4 4 (4.60%) Digital Media
4 4 (4.60%) Graphic Design
4 4 (4.60%) User Experience
5 1 (1.15%) Algorithms
5 1 (1.15%) Mobile App
Processes & Methodologies
1 87 (100.00%) Pay per click
2 62 (71.26%) Digital Marketing
3 54 (62.07%) Analytics
4 52 (59.77%) SEO
5 36 (41.38%) Actionable Insight
6 33 (37.93%) Content Marketing
7 29 (33.33%) Social Media Management
8 15 (17.24%) Marketing Strategy
9 11 (12.64%) B2B
10 9 (10.34%) Internet Marketing
11 8 (9.20%) B2C
11 8 (9.20%) Copywriting
11 8 (9.20%) Project Management
12 6 (6.90%) Customer-Centricity
12 6 (6.90%) Lead Generation
13 5 (5.75%) A/B Testing
13 5 (5.75%) Customer Acquisition
13 5 (5.75%) Open Source
13 5 (5.75%) Search Engine Marketing
13 5 (5.75%) Web Design
Programming Languages
1 4 (4.60%) C
2 1 (1.15%) Java
2 1 (1.15%) PHP
2 1 (1.15%) SQL
Qualifications
1 39 (44.83%) Degree
Quality Assurance & Compliance
1 36 (41.38%) Actionable Recommendations
2 4 (4.60%) QA
Vendors
1 71 (81.61%) Google
2 41 (47.13%) Microsoft
3 8 (9.20%) DoubleClick
4 6 (6.90%) Facebook
5 4 (4.60%) Adobe
5 4 (4.60%) comScore
5 4 (4.60%) Hitwise
6 3 (3.45%) Twitter
6 3 (3.45%) Yahoo!
7 2 (2.30%) Adthena
8 1 (1.15%) Apple
8 1 (1.15%) Kenshoo
8 1 (1.15%) Marin
8 1 (1.15%) Omniture