The following table provides summary statistics for permanent job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Pay per click (PPC)
UK
Rank 668 742 558
Rank change year-on-year +74 -184  
Permanent jobs citing Pay per click 190 206 435
As % of all permanent IT jobs advertised in the UK 0.22% 0.20% 0.41%
As % of the Processes & Methodologies category 0.25% 0.23% 0.47%
Number of salaries quoted 156 179 279
Median salary £36,250 £33,500 £31,500
Median salary % change year-on-year +8.20% +6.34%  
90% offered a salary of more than £21,500 £24,000 £22,000
10% offered a salary of more than £60,000 £52,500 £47,500
UK excluding London median salary £36,000 £32,000 £30,000
% change year-on-year +12.50% +6.66%  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 75650 91140 91950
As % of all permanent IT job vacancies advertised in the UK 89.04% 88.53% 87.02%
Number of salaries quoted 62160 75461 74357
Median salary £50,000 £50,000 £49,500
Median salary % change year-on-year - +1.01%  
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Pay per click
Job Vacancy Trend

The job posting trend of jobs advertised citing Pay per click as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Pay per click in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click.

Salary trend for Pay per click in the UK

Pay per click
Salary Histogram

The salary distribution of IT jobs citing Pay per click over the 3 months to 24 March 2017.

Salary histogram for Pay per click in the UK

Pay per click
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +91 187 £36,000 +10.76% 62
London +57 67 £40,000 - 27
North West -15 32 £31,750 +15.45% 7
South East +47 30 £33,000 +1.53% 5
West Midlands +37 20 £37,500 +25.00% 4
Manchester -19 19 £60,000 +100.00% 2
City of London +52 16 £41,750 -20.47% 4
Worcester - 16 £37,500 -
Worcestershire - 16 £37,500 -
Herefordshire - 14 £38,750 -
Hereford - 14 £38,750 -
East Midlands +13 13 £32,500 - 4
East of England +31 12 £34,000 +0.74% 6
Lancashire - 11 £21,500 - 1
South West +23 9 £36,000 +9.92% 3
Chorley - 9 £21,500 -
Yorkshire +6 8 £35,500 +1.42% 4
Kent +23 7 £19,000 -20.83%
Maidstone - 7 £19,000 -
West Yorkshire +10 6 £36,000 +2.85% 1
Buckinghamshire +9 6 £35,000 +27.27% 1
Nottinghamshire +9 6 £32,500 +3.17%
Bedfordshire - 6 - -
Oxfordshire +3 5 £28,750 -52.08%
Hampshire +22 4 £30,000 -29.41% 2
Leicestershire -4 4 - -
Wiltshire - 4 £36,000 - 1
Bradford - 4 £36,000 -
Bradford-on-Avon - 4 £36,000 -
Henley-on-Thames - 4 £28,750 -

Pay per click
Top 30 Related IT Skills

For the 6 months to 24 March 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pay per click.

1 397 (92.97%) Marketing
2 340 (79.63%) SEO
3 275 (64.40%) Digital Marketing
4 239 (55.97%) Analytics
5 213 (49.88%) Google
6 202 (47.31%) Social Media
7 176 (41.22%) E-Commerce
8 163 (38.17%) Google Analytics
9 95 (22.25%) Analytical Skills
10 93 (21.78%) Advertising
11 89 (20.84%) Marketing Strategy
12 87 (20.37%) AdWords
13 82 (19.20%) Email Marketing
14 77 (18.03%) Lead Generation
15 76 (17.80%) Degree
16 73 (17.10%) HTML
17 72 (16.86%) Web Analytics
18 70 (16.39%) CRM
19 69 (16.16%) Online Marketing
20 57 (13.35%) Web Development
21 55 (12.88%) User Experience
22 53 (12.41%) CSS
23 48 (11.24%) Retail
23 48 (11.24%) Digital Media
24 44 (10.30%) Finance
25 39 (9.13%) PHP
25 39 (9.13%) Adobe
26 37 (8.67%) JavaScript
26 37 (8.67%) Display Advertising
27 34 (7.96%) B2B

Pay per click
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 33 (7.73%) WordPress
2 27 (6.32%) CMS
3 10 (2.34%) Apache
3 10 (2.34%) nginx
4 8 (1.87%) Elasticsearch
5 5 (1.17%) SharePoint
6 3 (0.70%) Adobe Experience Manager
6 3 (0.70%) Drupal
7 2 (0.47%) IIS
7 2 (0.47%) Joomla!
8 1 (0.23%) ExpressionEngine
8 1 (0.23%) Magnolia
8 1 (0.23%) Sitecore CMS
8 1 (0.23%) Sitefinity
Applications
1 32 (7.49%) MS Excel
2 29 (6.79%) MS Office
3 14 (3.28%) Photoshop
4 13 (3.04%) MS PowerPoint
5 4 (0.94%) InDesign
6 3 (0.70%) Adobe Illustrator
7 2 (0.47%) Adobe Creative Suite
7 2 (0.47%) GIMP
Business Applications
1 15 (3.51%) WebTrends
2 7 (1.64%) SAP Oil and Gas
3 5 (1.17%) Dynamics CRM
3 5 (1.17%) Magento
4 3 (0.70%) Shopify
5 2 (0.47%) Salesforce.com CRM
Cloud Services
1 163 (38.17%) Google Analytics
2 87 (20.37%) AdWords
3 15 (3.51%) Adobe Analytics
4 9 (2.11%) MailChimp
5 7 (1.64%) SaaS
6 1 (0.23%) Google Tag Manager
Communications & Networking
1 33 (7.73%) Internet
2 1 (0.23%) DNS
2 1 (0.23%) HTTP
2 1 (0.23%) RFID
2 1 (0.23%) SMS
2 1 (0.23%) SSH
2 1 (0.23%) VoIP
Database & Business Intelligence
1 31 (7.26%) MySQL
2 9 (2.11%) Relational Database
3 8 (1.87%) NoSQL
3 8 (1.87%) Redis
4 6 (1.41%) Big Data
5 4 (0.94%) BusinessObjects
5 4 (0.94%) Data Mining
6 1 (0.23%) Looker
6 1 (0.23%) Power BI
6 1 (0.23%) RDBMS
Development Applications
1 23 (5.39%) Git (software)
2 16 (3.75%) Subversion
3 8 (1.87%) Jenkins
3 8 (1.87%) PHPUnit
3 8 (1.87%) Xdebug
4 7 (1.64%) Grunt
4 7 (1.64%) gulp
4 7 (1.64%) Jasmine
4 7 (1.64%) JSUnit
4 7 (1.64%) Mocha
5 3 (0.70%) Dreamweaver
6 1 (0.23%) Sublime Text
General
1 397 (92.97%) Marketing
2 93 (21.78%) Advertising
3 48 (11.24%) Retail
4 44 (10.30%) Finance
5 19 (4.45%) Banking
6 18 (4.22%) Telecoms
7 12 (2.81%) Spanish Language
8 8 (1.87%) Electronics
9 7 (1.64%) Games
9 7 (1.64%) Manufacturing
10 5 (1.17%) German Language
10 5 (1.17%) Online Betting
11 4 (0.94%) Automotive
11 4 (0.94%) Portuguese Language
11 4 (0.94%) Retail Banking
12 2 (0.47%) Brand Awareness
12 2 (0.47%) French Language
13 1 (0.23%) Back Office
13 1 (0.23%) Italian Language
13 1 (0.23%) Multimedia
Job Titles
1 76 (17.80%) Marketing Manager
2 57 (13.35%) Developer
3 50 (11.71%) Digital Marketing Manager
4 38 (8.90%) PPC Executive
5 36 (8.43%) PPC Manager
6 32 (7.49%) Digital Executive
7 31 (7.26%) Web Developer
8 30 (7.03%) Marketing Executive
9 28 (6.56%) HTML Developer
10 25 (5.85%) HTML CSS Developer
11 22 (5.15%) Account Manager
11 22 (5.15%) PHP Developer
12 21 (4.92%) E-Commerce Manager
13 18 (4.22%) JavaScript Developer
14 17 (3.98%) Analyst
15 16 (3.75%) PPC Specialist
16 15 (3.51%) Senior Developer
17 13 (3.04%) PHP Web Developer
17 13 (3.04%) Senior Manager
17 13 (3.04%) Senior Marketing Executive
Libraries, Frameworks & Software Standards
1 73 (17.10%) HTML
2 53 (12.41%) CSS
3 26 (6.09%) HTML5
3 26 (6.09%) jQuery
4 15 (3.51%) Backbone.js
4 15 (3.51%) KnockoutJS
5 13 (3.04%) .NET
6 12 (2.81%) CSS3
6 12 (2.81%) Sass
7 11 (2.58%) Web Services
8 10 (2.34%) Node.js
9 8 (1.87%) RabbitMQ
9 8 (1.87%) RESTful
9 8 (1.87%) Zend Framework
10 7 (1.64%) Chai
11 6 (1.41%) Ajax
12 3 (0.70%) CakePHP
12 3 (0.70%) Laravel
12 3 (0.70%) LESS
12 3 (0.70%) XHTML
Miscellaneous
1 202 (47.31%) Social Media
2 95 (22.25%) Analytical Skills
3 55 (12.88%) User Experience
4 48 (11.24%) Digital Media
5 25 (5.85%) Mobile App
6 23 (5.39%) iPad
7 13 (3.04%) Blog
8 9 (2.11%) Fintech
9 8 (1.87%) Animation
10 7 (1.64%) Social Network
11 6 (1.41%) Algorithms
12 5 (1.17%) Credit Risk
13 4 (0.94%) New Media
14 3 (0.70%) Computer Science
14 3 (0.70%) Smartphone
15 2 (0.47%) Enterprise Software
15 2 (0.47%) FMCG
15 2 (0.47%) Mobile Banking
16 1 (0.23%) Driving Licence
16 1 (0.23%) HoloLens
Operating Systems
1 8 (1.87%) Debian
1 8 (1.87%) Linux
2 2 (0.47%) Mac OS X
3 1 (0.23%) Android
3 1 (0.23%) Apple iOS
Processes & Methodologies
1 340 (79.63%) SEO
2 275 (64.40%) Digital Marketing
3 239 (55.97%) Analytics
4 176 (41.22%) E-Commerce
5 89 (20.84%) Marketing Strategy
6 82 (19.20%) Email Marketing
7 77 (18.03%) Lead Generation
8 72 (16.86%) Web Analytics
9 70 (16.39%) CRM
10 69 (16.16%) Online Marketing
11 57 (13.35%) Web Development
12 37 (8.67%) Display Advertising
13 34 (7.96%) B2B
14 33 (7.73%) Content Marketing
15 32 (7.49%) A/B Testing
16 28 (6.56%) Conversion Rate Optimisation
17 25 (5.85%) Campaign Management
17 25 (5.85%) Content Management
17 25 (5.85%) Search Engine Marketing
18 24 (5.62%) Project Management
Programming Languages
1 39 (9.13%) PHP
2 37 (8.67%) JavaScript
3 13 (3.04%) Perl
3 13 (3.04%) Python
3 13 (3.04%) Ruby
4 9 (2.11%) Java
4 9 (2.11%) SQL
5 7 (1.64%) C
6 2 (0.47%) C++
7 1 (0.23%) PL/SQL
7 1 (0.23%) VBA
Qualifications
1 76 (17.80%) Degree
2 1 (0.23%) PMI Certification
2 1 (0.23%) Postgraduate
Quality Assurance & Compliance
1 2 (0.47%) QA
2 1 (0.23%) SLA
Vendors
1 213 (49.88%) Google
2 39 (9.13%) Adobe
3 31 (7.26%) Microsoft
4 19 (4.45%) Kenshoo
5 18 (4.22%) Facebook
5 18 (4.22%) Marin
5 18 (4.22%) Twitter
6 17 (3.98%) DoubleClick
7 16 (3.75%) Omniture
8 11 (2.58%) Optimizely
9 10 (2.34%) Monetate
10 9 (2.11%) SAP
11 8 (1.87%) IgnitionOne
11 8 (1.87%) Red Hat
11 8 (1.87%) Salesforce.com
11 8 (1.87%) Zend
12 5 (1.17%) Hitwise
12 5 (1.17%) Remedy
13 4 (0.94%) Cognizant
13 4 (0.94%) Sophos
London
ReThink Recruitment
Salary: £35000 - £50000 per annum + Benefits
Posted: Yesterday
London
Big Wednesday Digital Ltd
Salary: Negotiable
Posted: 23 hours ago
City, London
Big Wednesday Digital Ltd
Salary: negotiable
Posted: Yesterday
London
Big Wednesday Digital Ltd
Salary: Negotiable
Posted: Yesterday
London
We Are Aspire Ltd
Salary: £25000.00 - £29000.00 per annum
Posted: Yesterday
Kettering, Northamptonshire
Spring Technology
Salary: £20000.00 - £26000.00 per annum + bonuses and benefits
Posted: Yesterday
Northamptonshire
Greywood Associates Limited
Salary: £15000 - £25000 per annum + Benefits
Posted: Yesterday
Cambridge, Cambridgeshire
Greywood Associates Limited
Salary: £30000 - £38000 per annum + Benefits
Posted: 2 days ago
Northampton, Northamptonshire
Harvey Nash plc
Salary: £35000 - £50000 per annum + + attractive package
Posted: 2 days ago
Edinburgh, Midlothian
FPSG Connect
Salary: £18000 - £24000 per annum
Posted: Yesterday
Brighton, East Sussex
I4 Recruitment
Salary: £45k - 65k per year
Posted: 23 hours ago
London
Hanover Recruitment
Salary: £45000 - £50000.00 per annum
Posted: 3 days ago
Peterborough, Cambridgeshire
Interaction Recruitment PLC
Salary: Market related
Posted: 2 days ago
London
Stafford-Sharp Associates
Salary: £45000 - £55000 per annum
Posted: 3 days ago
Basildon, Essex
CV Screen Ltd
Salary: £30k - 36k per year + Bonus + Pension
Posted: 3 days ago
Chelmsford, Essex
RP2 - Global
Salary: From £35,000 to £65,000 per annum
Posted: 3 days ago
Romford, Essex
Talent International
Salary: £40000 - £50000 per annum
Posted: 6 days ago
Birmingham, West Midlands (County)
Oscar
Salary: £18000 - £22000 per annum + Dress down
Posted: 6 days ago
London
People Source Consulting
Salary: £50000 - £65000 per annum + equity
Posted: 2 days ago
London
Stafford-Sharp Associates
Salary: £25000 - £30000 per annum
Posted: 3 days ago
Wiltshire
Yoh
Salary: £30000 - £38000 per annum
Posted: 6 days ago
Havant, Hampshire
Jobsite
Salary: Competitive Salary plus Generous Benefits
Posted: 5 days ago
London
We Are Aspire Ltd
Salary: £50000.00 - £55000.00 per annum
Posted: 6 days ago
South East London
Stepstone
Salary: Competitive Salary plus generous benefits
Posted: 5 days ago
London
onezeero.
Salary: £30000 - £450000 per annum
Posted: 2 days ago
Havant, Hampshire
Jobsite
Salary: Competitive Salary plus Generous Benefits
Posted: 8 days ago
Ipswich, Suffolk
Bluetownonline
Salary: £28000 - £34000 per annum
Posted: 6 days ago
London
PokerStars
Salary: Competitive
Posted: 9 days ago
Hayes, Middlesex
Host Europe Group
Salary: £25,000 per annum
Posted: 14 days ago
City, London
Explore Recruitment Solutions
Salary: £30000 - £35000 per annum
Posted: 3 days ago