Pay per click (PPC)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 20 February 2024 with a comparison to the same period in the previous 2 years.

6 months to
20 Feb 2024
Same period 2023 Same period 2022
Rank 725 930 914
Rank change year-on-year +205 -16 -179
Permanent jobs citing Pay per click 101 92 218
As % of all permanent jobs advertised in the UK 0.13% 0.084% 0.16%
As % of the Processes & Methodologies category 0.15% 0.087% 0.17%
Number of salaries quoted 91 64 121
10th Percentile £27,500 £26,250 £26,250
25th Percentile £31,500 £35,938 £31,250
Median annual salary (50th Percentile) £36,750 £42,500 £41,000
Median % change year-on-year -13.53% +3.66% +2.50%
75th Percentile £44,500 £50,000 £55,000
90th Percentile £50,000 £61,900 £67,500
UK excluding London median annual salary £35,000 £42,500 £36,000
% change year-on-year -17.65% +18.06% +2.86%

All Process and Methodology Skills
UK

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 69,129 105,231 130,350
As % of all permanent jobs advertised in the UK 88.73% 95.51% 95.11%
Number of salaries quoted 51,577 63,979 80,231
10th Percentile £29,500 £34,324 £32,750
25th Percentile £40,000 £45,512 £43,750
Median annual salary (50th Percentile) £55,000 £62,500 £60,000
Median % change year-on-year -12.00% +4.17% +9.09%
75th Percentile £75,000 £82,500 £78,750
90th Percentile £95,000 £100,000 £96,250
UK excluding London median annual salary £50,000 £54,882 £51,250
% change year-on-year -8.90% +7.09% +6.77%

Pay per click
Job Vacancy Trend

Job postings citing Pay per click as a proportion of all IT jobs advertised.

Job vacancy trend for Pay per click in the UK

Pay per click
Salary Trend

3-month moving average salary quoted in jobs citing Pay per click.

Salary trend for Pay per click in the UK

Pay per click
Salary Histogram

Salary distribution for jobs citing Pay per click over the 6 months to 20 February 2024.

Salary histogram for Pay per click in the UK

Pay per click
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 6 months to 20 February 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +185 88 £37,500 -11.76% 206
UK excluding London +111 66 £35,000 -17.65% 153
Work from Home +130 36 £37,500 -11.76% 100
London +200 31 £37,500 -26.47% 62
North of England +115 26 £35,000 -41.67% 68
North West - 19 £37,500 - 26
Midlands +47 18 £35,750 -10.63% 20
West Midlands +77 11 £30,000 -36.84% 6
Scotland - 9 £35,000 - 3
East Midlands +11 7 £39,000 -2.50% 14
Yorkshire +104 5 £27,500 -66.67% 34
South East +46 5 £37,500 -11.76% 18
East of England +44 5 £47,500 +18.75% 20
South West +26 2 £35,000 -10.26% 26
North East +1 2 £35,000 -6.67% 8
Wales - 1 £35,000 - 5

Pay per click
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (4.95%) CMS
2 3 (2.97%) WordPress
Applications
1 15 (14.85%) Microsoft Excel
2 3 (2.97%) Microsoft Office
2 3 (2.97%) Microsoft PowerPoint
3 2 (1.98%) Spreadsheet
4 1 (0.99%) Photoshop
Business Applications
1 7 (6.93%) Shopify
2 3 (2.97%) Magento
Cloud Services
1 43 (42.57%) Google Analytics
2 37 (36.63%) Google Ads
3 14 (13.86%) Microsoft Advertising
4 4 (3.96%) Power Platform
5 3 (2.97%) Amazon Ads
5 3 (2.97%) Google Data Studio
6 2 (1.98%) Facebook Ads
6 2 (1.98%) Google Tag Manager
7 1 (0.99%) BigCommerce
7 1 (0.99%) WhatsApp
Database & Business Intelligence
1 8 (7.92%) Looker
2 5 (4.95%) Tableau
3 4 (3.96%) Power BI
4 3 (2.97%) Relational Database
5 2 (1.98%) Big Data
6 1 (0.99%) Data Mining
General
1 77 (76.24%) Marketing
2 39 (38.61%) Advertising
3 33 (32.67%) Analytical Skills
4 30 (29.70%) Social Skills
5 24 (23.76%) Brand Awareness
6 14 (13.86%) Finance
7 13 (12.87%) Retail
8 12 (11.88%) Law
9 9 (8.91%) Inclusion and Diversity
10 8 (7.92%) Organisational Skills
10 8 (7.92%) Publishing
11 6 (5.94%) Public Sector
12 5 (4.95%) Presentation Skills
13 3 (2.97%) Agriculture
13 3 (2.97%) Digital Healthcare
14 1 (0.99%) Automotive
14 1 (0.99%) Legal
Job Titles
1 18 (17.82%) SEO Manager
2 15 (14.85%) PPC Manager
3 14 (13.86%) E-Commerce Manager
4 8 (7.92%) Marketing Manager
5 4 (3.96%) Analyst
5 4 (3.96%) Digital Marketing Manager
5 4 (3.96%) Digital Project Manager
5 4 (3.96%) Project Manager
6 3 (2.97%) Graduate
6 3 (2.97%) Junior
6 3 (2.97%) Traffic Manager
7 2 (1.98%) Data Analyst
7 2 (1.98%) Developer
7 2 (1.98%) Digital Marketing Executive
7 2 (1.98%) Insight Manager
7 2 (1.98%) Junior Developer
7 2 (1.98%) Junior PHP Developer
7 2 (1.98%) Marketing Analyst
7 2 (1.98%) Marketing Executive
7 2 (1.98%) PHP Developer
Libraries, Frameworks & Software Standards
1 12 (11.88%) HTML
2 9 (8.91%) CSS
3 2 (1.98%) jQuery
3 2 (1.98%) Laravel
3 2 (1.98%) Twig
Miscellaneous
1 29 (28.71%) Social Media
2 8 (7.92%) Analytical Mindset
3 6 (5.94%) Blog
4 5 (4.95%) Photography
5 3 (2.97%) Product Ownership
6 2 (1.98%) EPoS
6 2 (1.98%) Management Information System
7 1 (0.99%) Algorithms
7 1 (0.99%) Digital Media
7 1 (0.99%) Onboarding
7 1 (0.99%) Self-Motivation
Processes & Methodologies
1 59 (58.42%) SEO
2 56 (55.45%) Analytics
3 44 (43.56%) Digital Marketing
4 24 (23.76%) E-Commerce
5 18 (17.82%) Marketing Strategy
5 18 (17.82%) Time Management
6 17 (16.83%) Link Building
7 13 (12.87%) Conversion Rate Optimisation
7 13 (12.87%) Problem-Solving
8 11 (10.89%) Decision-Making
8 11 (10.89%) Email Marketing
8 11 (10.89%) Lead Generation
8 11 (10.89%) Paid Search
9 10 (9.90%) Data Analysis
9 10 (9.90%) Project Management
9 10 (9.90%) Web Development
10 8 (7.92%) A/B Testing
10 8 (7.92%) Competitor Analysis
10 8 (7.92%) Direct Marketing
10 8 (7.92%) People Management
Programming Languages
1 9 (8.91%) SQL
2 3 (2.97%) Python
3 2 (1.98%) JavaScript
3 2 (1.98%) PHP
Qualifications
1 16 (15.84%) Degree
2 3 (2.97%) Analytics IQ
3 2 (1.98%) DBS Check
3 2 (1.98%) Master's Degree
Quality Assurance & Compliance
1 7 (6.93%) QA
2 5 (4.95%) Accessibility
3 1 (0.99%) GDPR
Systems Management
1 2 (1.98%) cPanel
Vendors
1 61 (60.40%) Google
2 21 (20.79%) Microsoft
3 13 (12.87%) Ahrefs
4 7 (6.93%) Facebook
5 6 (5.94%) IFS
5 6 (5.94%) Screaming Frog
6 4 (3.96%) HubSpot
6 4 (3.96%) Twitter
7 3 (2.97%) Criteo
7 3 (2.97%) Kenshoo
8 2 (1.98%) Cadence
8 2 (1.98%) Pinterest
8 2 (1.98%) Snapchat
8 2 (1.98%) TikTok
9 1 (0.99%) Alteryx
9 1 (0.99%) Databricks
9 1 (0.99%) Instagram
9 1 (0.99%) WooCommerce