Period
to 24 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 24 November 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
UK
6 months to
24 Nov 2017
Same period 2016 Same period 2015
Rank 803 781 722
Rank change year-on-year -22 -59 -151
Permanent jobs citing Pay per click 422 455 688
As % of all permanent IT jobs advertised in the UK 0.23% 0.24% 0.31%
As % of the Processes & Methodologies category 0.26% 0.27% 0.35%
Number of salaries quoted 347 376 509
UK median annual salary £31,500 £32,500 £30,000
Median salary % change year-on-year -3.08% +8.33% -5.88%
10th Percentile £21,400 £21,500 £20,750
90th Percentile £50,000 £53,750 £47,500
UK excluding London median annual salary £30,000 £32,500 £27,500
% change year-on-year -7.69% +18.18% -5.17%

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 161950 169183 194286
As % of all permanent IT jobs advertised in the UK 89.90% 89.41% 88.80%
Number of salaries quoted 127926 140515 160119
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £79,800 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Pay per click
Job Vacancy Trend

Job postings citing Pay per click as a percentage of all IT jobs advertised.

Job vacancy trend for Pay per click in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click.

Salary trend for Pay per click in the UK

Pay per click
Salary Histogram

The salary distribution of IT jobs citing Pay per click over the 6 months to 24 November 2017.

Salary histogram for Pay per click in the UK

Pay per click
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 6 months to 24 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +19 415 £31,000 -4.62% 57
UK excluding London +35 259 £30,000 -7.69% 28
London -16 159 £36,625 +4.64% 29
Midlands +60 86 £28,500 +3.64% 6
North of England +45 76 £30,000 -7.69% 13
West Midlands +35 65 £30,750 +7.89% 4
South East +2 64 £27,500 -16.03% 5
North West -7 47 £32,500 -7.14% 10
Yorkshire +43 29 £28,750 -4.17% 3
East of England +9 25 £31,500 -10.00% 1
East Midlands +40 21 £26,000 +13.04% 2
South West +9 5 £27,750 +23.33% 3
Wales +20 3 £45,000 +100.00%

For the 6 months to 24 November 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pay per click.

1 356 (84.36%) Marketing
2 287 (68.01%) SEO
3 265 (62.80%) Digital Marketing
4 245 (58.06%) Google
5 217 (51.42%) Social Media
6 202 (47.87%) Analytics
7 169 (40.05%) AdWords
8 161 (38.15%) Google Analytics
9 109 (25.83%) Degree
10 104 (24.64%) Analytical Skills
11 97 (22.99%) HTML
12 83 (19.67%) Advertising
13 79 (18.72%) E-Commerce
14 77 (18.25%) Microsoft Excel
14 77 (18.25%) Marketing Strategy
15 68 (16.11%) Email Marketing
16 67 (15.88%) CSS
17 61 (14.45%) Content Marketing
18 60 (14.22%) Microsoft
19 55 (13.03%) Web Development
20 46 (10.90%) Retail
20 46 (10.90%) JavaScript
21 43 (10.19%) Finance
22 42 (9.95%) User Experience
23 40 (9.48%) Facebook
23 40 (9.48%) CRM
24 39 (9.24%) Online Marketing
24 39 (9.24%) Actionable Insight
24 39 (9.24%) Actionable Recommendations
25 36 (8.53%) B2B

Pay per click
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 29 (6.87%) CMS
2 21 (4.98%) WordPress
3 8 (1.90%) Drupal
4 7 (1.66%) Joomla!
5 6 (1.42%) Adobe Experience Manager
6 4 (0.95%) SAS
7 2 (0.47%) Umbraco
8 1 (0.24%) Apache
8 1 (0.24%) concrete5
8 1 (0.24%) Elasticsearch
8 1 (0.24%) IIS
8 1 (0.24%) JBoss
8 1 (0.24%) nginx
8 1 (0.24%) Sitecore CMS
8 1 (0.24%) Tomcat
Applications
1 77 (18.25%) Microsoft Excel
2 18 (4.27%) Photoshop
3 16 (3.79%) Microsoft Office
4 13 (3.08%) Microsoft PowerPoint
5 10 (2.37%) Adobe Illustrator
6 6 (1.42%) Adobe Creative Suite
7 2 (0.47%) InDesign
7 2 (0.47%) SPSS
8 1 (0.24%) Adobe Premiere
Business Applications
1 14 (3.32%) Magento
2 8 (1.90%) WebTrends
3 4 (0.95%) Abakus
4 2 (0.47%) Dynamics CRM
4 2 (0.47%) Eloqua
5 1 (0.24%) Payment Gateway
5 1 (0.24%) Unica
Cloud Services
1 169 (40.05%) AdWords
2 161 (38.15%) Google Analytics
3 15 (3.55%) MailChimp
4 9 (2.13%) Adobe Analytics
5 8 (1.90%) SaaS
6 6 (1.42%) Google Tag Manager
7 4 (0.95%) Google Attribution 360
8 2 (0.47%) Amazon AWS
8 2 (0.47%) Google Cloud Platform
8 2 (0.47%) PaaS
9 1 (0.24%) Akamai
9 1 (0.24%) CloudFront
9 1 (0.24%) Microsoft Azure
9 1 (0.24%) Silverpop
Communications & Networking
1 31 (7.35%) Internet
2 1 (0.24%) SMS
Database & Business Intelligence
1 19 (4.50%) MySQL
2 12 (2.84%) NoSQL
3 4 (0.95%) Apache Cassandra
3 4 (0.95%) MS Access
3 4 (0.95%) Relational Database
4 2 (0.47%) Big Data
4 2 (0.47%) Power BI
Development Applications
1 15 (3.55%) Git (software)
2 11 (2.61%) JIRA
3 4 (0.95%) Subversion
4 1 (0.24%) Atlassian Bamboo
4 1 (0.24%) CruiseControl
4 1 (0.24%) git-flow
4 1 (0.24%) Jenkins
4 1 (0.24%) Selenium
General
1 356 (84.36%) Marketing
2 83 (19.67%) Advertising
3 46 (10.90%) Retail
4 43 (10.19%) Finance
5 34 (8.06%) Games
6 17 (4.03%) Automotive
7 15 (3.55%) Electronics
8 8 (1.90%) Banking
8 8 (1.90%) Telecoms
9 7 (1.66%) Brand Awareness
10 3 (0.71%) French Language
10 3 (0.71%) German Language
10 3 (0.71%) Italian Language
10 3 (0.71%) Legal
10 3 (0.71%) Mandarin Language
10 3 (0.71%) Manufacturing
11 2 (0.47%) Multimedia
11 2 (0.47%) Publishing
12 1 (0.24%) Law
Job Titles
1 86 (20.38%) PPC Manager
2 71 (16.82%) Account Manager
3 56 (13.27%) Marketing Manager
3 56 (13.27%) PPC Account Manager
4 42 (9.95%) Marketing Executive
5 40 (9.48%) Developer
5 40 (9.48%) Digital Marketing Manager
6 35 (8.29%) PPC Executive
7 33 (7.82%) Digital Executive
8 26 (6.16%) Digital Marketing Executive
9 24 (5.69%) SEO Manager
10 21 (4.98%) Social Media Manager
11 14 (3.32%) Analyst
11 14 (3.32%) SEO Specialist
12 13 (3.08%) Graduate
13 12 (2.84%) Account Executive
13 12 (2.84%) JavaScript Developer
13 12 (2.84%) Junior
13 12 (2.84%) Paid Search Manager
14 11 (2.61%) HTML CSS Developer
Libraries, Frameworks & Software Standards
1 97 (22.99%) HTML
2 67 (15.88%) CSS
3 27 (6.40%) HTML5
4 20 (4.74%) Apache Flex
5 18 (4.27%) jQuery
6 13 (3.08%) .NET
6 13 (3.08%) Ajax
6 13 (3.08%) CSS3
7 12 (2.84%) Unity (Game Engine)
8 11 (2.61%) AngularJS
9 9 (2.13%) React
9 9 (2.13%) RESTful
10 8 (1.90%) Sass
11 7 (1.66%) LESS
12 4 (0.95%) Twitter Bootstrap
13 3 (0.71%) Backbone.js
13 3 (0.71%) CodeIgniter
13 3 (0.71%) KnockoutJS
13 3 (0.71%) Laravel
13 3 (0.71%) Zend Framework
Miscellaneous
1 217 (51.42%) Social Media
2 104 (24.64%) Analytical Skills
3 42 (9.95%) User Experience
4 29 (6.87%) Blog
5 22 (5.21%) Digital Media
6 17 (4.03%) Fintech
7 14 (3.32%) Mobile App
8 12 (2.84%) Graphic Design
8 12 (2.84%) Mobile Games
8 12 (2.84%) Private Cloud
9 11 (2.61%) Algorithms
9 11 (2.61%) BBC
10 8 (1.90%) Computer Science
11 5 (1.18%) Video Editing
12 4 (0.95%) Analytical Mindset
12 4 (0.95%) Animation
12 4 (0.95%) Tandem
13 3 (0.71%) Enterprise Software
13 3 (0.71%) Greenfield Project
14 2 (0.47%) Photography
Operating Systems
1 15 (3.55%) Linux
2 14 (3.32%) Windows
3 13 (3.08%) Android
3 13 (3.08%) Apple iOS
4 8 (1.90%) Mac OS X
5 2 (0.47%) CentOS
5 2 (0.47%) Debian
6 1 (0.24%) Windows Server
Processes & Methodologies
1 287 (68.01%) SEO
2 265 (62.80%) Digital Marketing
3 202 (47.87%) Analytics
4 79 (18.72%) E-Commerce
5 77 (18.25%) Marketing Strategy
6 68 (16.11%) Email Marketing
7 61 (14.45%) Content Marketing
8 55 (13.03%) Web Development
9 40 (9.48%) CRM
10 39 (9.24%) Actionable Insight
10 39 (9.24%) Online Marketing
11 36 (8.53%) B2B
12 34 (8.06%) Social Media Management
13 33 (7.82%) Conversion Rate Optimisation
13 33 (7.82%) Web Analytics
14 32 (7.58%) Lead Generation
15 25 (5.92%) Content Management
15 25 (5.92%) Customer Acquisition
15 25 (5.92%) Web Design
16 24 (5.69%) Project Management
Programming Languages
1 46 (10.90%) JavaScript
2 35 (8.29%) PHP
3 21 (4.98%) C#
4 20 (4.74%) C++
5 13 (3.08%) C
6 12 (2.84%) Java
7 11 (2.61%) SQL
8 2 (0.47%) Python
8 2 (0.47%) R
8 2 (0.47%) VBA
9 1 (0.24%) Bash Shell
9 1 (0.24%) Go
9 1 (0.24%) Perl
9 1 (0.24%) PHP 4
9 1 (0.24%) PHP 5
9 1 (0.24%) PowerShell
Qualifications
1 109 (25.83%) Degree
2 9 (2.13%) Numerate Degree
3 8 (1.90%) Computer Science Degree
4 4 (0.95%) Analytics IQ
5 1 (0.24%) Sun Certification
Quality Assurance & Compliance
1 39 (9.24%) Actionable Recommendations
2 16 (3.79%) QA
3 1 (0.24%) Data Quality
3 1 (0.24%) SLA
System Software
1 12 (2.84%) Active Directory
2 11 (2.61%) Docker
Systems Management
1 1 (0.24%) Ansible
1 1 (0.24%) Kubernetes
1 1 (0.24%) Opscode Chef
1 1 (0.24%) Puppet
Vendors
1 245 (58.06%) Google
2 60 (14.22%) Microsoft
3 40 (9.48%) Facebook
4 30 (7.11%) Twitter
5 20 (4.74%) Adobe
5 20 (4.74%) DoubleClick
6 12 (2.84%) VMware
7 11 (2.61%) Marketo
7 11 (2.61%) Omniture
8 10 (2.37%) Marin
9 7 (1.66%) Adthena
9 7 (1.66%) Apple
9 7 (1.66%) Salesforce.com
10 6 (1.42%) Hitwise
11 5 (1.18%) Kenshoo
11 5 (1.18%) Pardot
11 5 (1.18%) Zend
12 4 (0.95%) Hootsuite
12 4 (0.95%) Optimizely
12 4 (0.95%) Yahoo!