Pay per click (PPC)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 6 months to 13 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
13 May 2024
Same period 2023 Same period 2022
Rank 741 880 1082
Rank change year-on-year +139 +202 -307
Permanent jobs citing Pay per click 137 92 155
As % of all permanent jobs advertised in the UK 0.14% 0.091% 0.098%
As % of the Processes & Methodologies category 0.16% 0.095% 0.10%
Number of salaries quoted 118 71 88
10th Percentile £29,000 £32,500 £24,250
25th Percentile £31,500 £37,500 £27,938
Median annual salary (50th Percentile) £37,500 £42,500 £45,000
Median % change year-on-year -11.76% -5.56% +12.50%
75th Percentile £48,750 £50,000 £55,000
90th Percentile £56,250 £60,500 £60,000
UK excluding London median annual salary £37,500 £42,500 £32,500
% change year-on-year -11.76% +30.77% -7.14%

All Process and Methodology Skills
UK

Pay per click is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,735 96,775 152,013
As % of all permanent jobs advertised in the UK 85.57% 95.60% 95.70%
Number of salaries quoted 59,708 57,079 82,921
10th Percentile £29,000 £34,000 £33,740
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,000 £60,000
Median % change year-on-year -9.84% +1.67% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Pay per click
Job Vacancy Trend

Job postings citing Pay per click as a proportion of all IT jobs advertised.

Job vacancy trend for Pay per click in the UK

Pay per click
Salary Trend

3-month moving average salary quoted in jobs citing Pay per click.

Salary trend for Pay per click in the UK

Pay per click
Salary Histogram

Salary distribution for jobs citing Pay per click over the 6 months to 13 May 2024.

Salary histogram for Pay per click in the UK

Pay per click
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 6 months to 13 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +145 125 £37,500 -12.79% 207
UK excluding London +32 104 £37,500 -11.76% 139
Work from Home +97 66 £39,000 -13.33% 94
North of England +97 52 £39,750 -53.24% 59
North West - 44 £40,000 - 40
London +110 25 £36,750 -27.94% 71
East of England +30 15 £33,500 -10.67% 10
South East -7 15 £36,500 -18.89% 24
Midlands +1 10 £35,000 -12.50% 34
South West -16 7 £37,500 -6.25% 14
Yorkshire +85 6 £30,000 -75.76% 16
West Midlands +19 6 £31,250 -30.56% 18
East Midlands -6 4 £62,500 +56.25% 16
Scotland -56 4 £50,000 +25.00% 3
North East -3 2 £35,000 -6.67% 3
Wales +14 1 £35,000 -

Pay per click
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 17 (12.41%) WordPress
2 10 (7.30%) CMS
3 3 (2.19%) Joomla!
Applications
1 18 (13.14%) Microsoft Excel
2 3 (2.19%) Microsoft Office
2 3 (2.19%) Microsoft PowerPoint
3 2 (1.46%) Spreadsheet
4 1 (0.73%) Photoshop
Business Applications
1 11 (8.03%) Shopify
2 2 (1.46%) Magento
Cloud Services
1 68 (49.64%) Google Analytics
2 59 (43.07%) Google Ads
3 20 (14.60%) Microsoft Advertising
4 7 (5.11%) Amazon Ads
4 7 (5.11%) Google Data Studio
5 4 (2.92%) Power Platform
6 2 (1.46%) Adobe Analytics
6 2 (1.46%) Google Tag Manager
7 1 (0.73%) Asana
7 1 (0.73%) Canva
7 1 (0.73%) Facebook Ads
7 1 (0.73%) Firebase
Communications & Networking
1 1 (0.73%) DNS
Database & Business Intelligence
1 14 (10.22%) Looker
2 6 (4.38%) Tableau
3 4 (2.92%) Power BI
4 2 (1.46%) Big Data
General
1 104 (75.91%) Marketing
2 58 (42.34%) Advertising
3 48 (35.04%) Analytical Skills
4 28 (20.44%) Social Skills
5 24 (17.52%) Retail
6 23 (16.79%) Brand Awareness
7 17 (12.41%) Finance
8 13 (9.49%) Organisational Skills
9 9 (6.57%) Law
10 6 (4.38%) Public Sector
11 5 (3.65%) Publishing
12 4 (2.92%) Presentation Skills
13 3 (2.19%) Digital Healthcare
13 3 (2.19%) Inclusion and Diversity
14 2 (1.46%) Legal
15 1 (0.73%) Dutch Language
15 1 (0.73%) Pharmaceutical
Job Titles
1 35 (25.55%) PPC Manager
2 17 (12.41%) E-Commerce Manager
3 8 (5.84%) PPC Executive
3 8 (5.84%) SEO Executive
3 8 (5.84%) SEO Specialist
4 6 (4.38%) PPC Specialist
5 5 (3.65%) Analyst
5 5 (3.65%) Paid Search Executive
5 5 (3.65%) Paid Search Manager
5 5 (3.65%) Project Manager
5 5 (3.65%) Search Manager
5 5 (3.65%) Senior
6 4 (2.92%) Digital Project Manager
6 4 (2.92%) Marketing Manager
7 3 (2.19%) Lead
7 3 (2.19%) Senior Data Warehouse Specialist
7 3 (2.19%) Senior SEO Specialist
7 3 (2.19%) SEO Manager
7 3 (2.19%) Traffic Manager
8 2 (1.46%) Insight Manager
Libraries, Frameworks & Software Standards
1 16 (11.68%) HTML
2 13 (9.49%) CSS
Miscellaneous
1 36 (26.28%) Social Media
2 15 (10.95%) Self-Motivation
3 8 (5.84%) Algorithms
4 6 (4.38%) Analytical Mindset
4 6 (4.38%) Blog
4 6 (4.38%) Photography
4 6 (4.38%) Product Ownership
5 4 (2.92%) Graphic Design
6 2 (1.46%) EPoS
6 2 (1.46%) Management Information System
7 1 (0.73%) Digital Media
7 1 (0.73%) Driving Licence
7 1 (0.73%) NHS
7 1 (0.73%) Onboarding
7 1 (0.73%) Tandem
7 1 (0.73%) Video Editing
7 1 (0.73%) Video on Demand
Processes & Methodologies
1 86 (62.77%) Analytics
2 61 (44.53%) SEO
3 58 (42.34%) Digital Marketing
4 44 (32.12%) E-Commerce
5 25 (18.25%) Marketing Strategy
5 25 (18.25%) Paid Search
6 22 (16.06%) Lead Generation
6 22 (16.06%) Time Management
7 18 (13.14%) Conversion Rate Optimisation
8 16 (11.68%) Link Building
8 16 (11.68%) User Experience
9 15 (10.95%) A/B Testing
9 15 (10.95%) Decision-Making
10 13 (9.49%) Actionable Insight
10 13 (9.49%) Email Marketing
11 11 (8.03%) Customer Experience
11 11 (8.03%) Mentoring
11 11 (8.03%) People Management
12 10 (7.30%) B2B
13 9 (6.57%) Project Management
Programming Languages
1 10 (7.30%) SQL
2 2 (1.46%) JavaScript
3 1 (0.73%) Python
Qualifications
1 17 (12.41%) Degree
2 3 (2.19%) Analytics IQ
2 3 (2.19%) DBS Check
3 1 (0.73%) CIPD
Quality Assurance & Compliance
1 7 (5.11%) QA
2 5 (3.65%) Accessibility
3 4 (2.92%) Actionable Recommendations
4 1 (0.73%) GDPR
Vendors
1 97 (70.80%) Google
2 36 (26.28%) Microsoft
3 9 (6.57%) Facebook
4 6 (4.38%) IFS
4 6 (4.38%) Instagram
5 4 (2.92%) Ahrefs
5 4 (2.92%) HubSpot
5 4 (2.92%) Screaming Frog
5 4 (2.92%) Twitter
6 3 (2.19%) Adobe
6 3 (2.19%) Criteo
6 3 (2.19%) Kenshoo
6 3 (2.19%) Pinterest
6 3 (2.19%) TikTok
7 2 (1.46%) Cadence
7 2 (1.46%) Snapchat
7 2 (1.46%) YouTube
8 1 (0.73%) Alteryx
8 1 (0.73%) Databricks
8 1 (0.73%) Salesforce