The following table provides summary statistics for permanent job vacancies with a requirement for Pay per click skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Pay per click over the 3 months to 28 June 2017 with a comparison to the same period in the previous 2 years.

Pay per click (PPC)
UK
3 months to
28 Jun 2017
Same period 2016 Same period 2015
Rank 697 673 588
Rank change year-on-year -24 -85  
Permanent jobs citing Pay per click 177 265 421
As % of all permanent IT jobs advertised in the UK 0.20% 0.27% 0.38%
As % of the Processes & Methodologies category 0.22% 0.30% 0.44%
Number of salaries quoted 154 249 262
Median salary £35,000 £32,500 £31,000
Median salary % change year-on-year +7.69% +4.83%  
90% offered a salary of more than £21,000 £22,500 £21,250
10% offered a salary of more than £53,750 £48,750 £50,000
UK excluding London median salary £28,500 £30,000 £30,000
% change year-on-year -5.00% -  

Pay per click is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 79794 87486 96432
As % of all permanent IT job vacancies advertised in the UK 89.73% 88.91% 88.08%
Number of salaries quoted 263997 301274 311895
Median salary £50,000 £50,000 £50,000
90% offered a salary of more than £31,250 £31,000 £29,789
10% offered a salary of more than £81,250 £77,500 £80,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Pay per click
Job Vacancy Trend

Job postings citing Pay per click as a percentage of all IT jobs advertised.

Job vacancy trend for Pay per click in the UK

Pay per click
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click.

Salary trend for Pay per click in the UK

Pay per click
Salary Histogram

The salary distribution of IT jobs citing Pay per click over the 3 months to 28 June 2017.

Salary histogram for Pay per click in the UK

Pay per click
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 3 months to 28 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -31 171 £33,500 +3.07% 71
UK excluding London -31 108 £28,500 -5.00% 37
London +14 71 £40,000 +14.28% 36
North of England -2 36 £27,000 -1.81% 11
Midlands -4 27 £35,000 +42.85% 11
South East +17 24 £27,500 -21.42% 8
East of England -25 12 £31,500 -6.66% 4
Wales +9 5 £40,000 +77.77%
South West -11 3 £55,000 +57.14% 1
Scotland +12 1 - - 2

For the 6 months to 28 June 2017, IT jobs citing Pay per click also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Pay per click.

1 325 (89.53%) Marketing
2 266 (73.28%) SEO
3 183 (50.41%) Digital Marketing
4 180 (49.59%) Analytics
5 173 (47.66%) Google
6 147 (40.50%) Social Media
7 124 (34.16%) Google Analytics
8 103 (28.37%) AdWords
9 88 (24.24%) E-Commerce
10 76 (20.94%) Analytical Skills
11 72 (19.83%) Marketing Strategy
12 67 (18.46%) HTML
13 60 (16.53%) Advertising
14 54 (14.88%) CRM
14 54 (14.88%) Degree
15 53 (14.60%) Online Marketing
16 52 (14.33%) Microsoft Excel
17 46 (12.67%) Internet
17 46 (12.67%) Finance
18 43 (11.85%) CSS
19 40 (11.02%) Web Development
20 36 (9.92%) Retail
21 35 (9.64%) Email Marketing
22 32 (8.82%) Business Development
23 31 (8.54%) Microsoft Office
24 29 (7.99%) JavaScript
24 29 (7.99%) B2B
25 28 (7.71%) Facebook
25 28 (7.71%) PHP
25 28 (7.71%) Web Analytics

Pay per click
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (6.61%) CMS
2 16 (4.41%) WordPress
3 9 (2.48%) Elasticsearch
4 4 (1.10%) Apache
4 4 (1.10%) nginx
4 4 (1.10%) SAS
5 3 (0.83%) SharePoint
6 2 (0.55%) IIS
6 2 (0.55%) Sitecore CMS
7 1 (0.28%) concrete5
7 1 (0.28%) Drupal
7 1 (0.28%) ExpressionEngine
7 1 (0.28%) Joomla!
7 1 (0.28%) Magnolia
7 1 (0.28%) Sitefinity
Applications
1 52 (14.33%) Microsoft Excel
2 31 (8.54%) Microsoft Office
3 7 (1.93%) InDesign
3 7 (1.93%) Microsoft PowerPoint
4 4 (1.10%) Photoshop
5 3 (0.83%) Adobe Creative Suite
6 2 (0.55%) GIMP
7 1 (0.28%) Adobe Illustrator
Business Applications
1 9 (2.48%) SAP Oil and Gas
1 9 (2.48%) WebTrends
2 5 (1.38%) Magento
3 3 (0.83%) Dynamics CRM
4 1 (0.28%) Dynamics AX
4 1 (0.28%) Payment Gateway
Cloud Services
1 124 (34.16%) Google Analytics
2 103 (28.37%) AdWords
3 7 (1.93%) Adobe Analytics
3 7 (1.93%) MailChimp
4 5 (1.38%) SaaS
5 2 (0.55%) Amazon AWS
5 2 (0.55%) Google Cloud Platform
Communications & Networking
1 46 (12.67%) Internet
2 1 (0.28%) FTP
2 1 (0.28%) SMS
2 1 (0.28%) SSH
Database & Business Intelligence
1 16 (4.41%) MySQL
2 11 (3.03%) Relational Database
3 7 (1.93%) NoSQL
3 7 (1.93%) Redis
4 4 (1.10%) Big Data
4 4 (1.10%) BusinessObjects
4 4 (1.10%) Data Mining
5 1 (0.28%) Mixpanel
5 1 (0.28%) Power BI
5 1 (0.28%) RDBMS
Development Applications
1 17 (4.68%) Git (software)
2 14 (3.86%) Subversion
3 7 (1.93%) Jenkins
3 7 (1.93%) PHPUnit
3 7 (1.93%) Xdebug
4 6 (1.65%) Grunt
4 6 (1.65%) gulp
4 6 (1.65%) Jasmine
4 6 (1.65%) JSUnit
4 6 (1.65%) Mocha
5 3 (0.83%) Dreamweaver
General
1 325 (89.53%) Marketing
2 60 (16.53%) Advertising
3 46 (12.67%) Finance
4 36 (9.92%) Retail
5 13 (3.58%) Telecoms
6 10 (2.75%) Games
7 9 (2.48%) Banking
7 9 (2.48%) Electronics
7 9 (2.48%) Manufacturing
8 4 (1.10%) Mandarin Language
8 4 (1.10%) Retail Banking
9 3 (0.83%) Automotive
9 3 (0.83%) Spanish Language
10 2 (0.55%) Brand Awareness
11 1 (0.28%) Dutch Language
11 1 (0.28%) German Language
11 1 (0.28%) Law
11 1 (0.28%) Legal
11 1 (0.28%) Online Betting
11 1 (0.28%) Publishing
Job Titles
1 46 (12.67%) Marketing Manager
2 39 (10.74%) Developer
3 36 (9.92%) PPC Executive
4 35 (9.64%) PPC Manager
5 29 (7.99%) Digital Executive
6 26 (7.16%) Analyst
7 24 (6.61%) Marketing Executive
7 24 (6.61%) PPC Specialist
8 23 (6.34%) Digital Marketing Manager
9 21 (5.79%) Account Manager
10 20 (5.51%) SEO Manager
11 17 (4.68%) HTML CSS Developer
11 17 (4.68%) HTML Developer
12 15 (4.13%) Digital Marketing Executive
13 14 (3.86%) JavaScript Developer
14 12 (3.31%) Marketing Assistant
14 12 (3.31%) PPC Account Manager
14 12 (3.31%) Web Developer
15 11 (3.03%) Head of Marketing
15 11 (3.03%) Junior
Libraries, Frameworks & Software Standards
1 67 (18.46%) HTML
2 43 (11.85%) CSS
3 16 (4.41%) jQuery
4 13 (3.58%) Backbone.js
4 13 (3.58%) KnockoutJS
5 12 (3.31%) HTML5
6 8 (2.20%) .NET
6 8 (2.20%) CSS3
6 8 (2.20%) Sass
7 7 (1.93%) Node.js
7 7 (1.93%) RabbitMQ
7 7 (1.93%) RESTful
7 7 (1.93%) Web Services
7 7 (1.93%) Zend Framework
8 6 (1.65%) Chai
9 3 (0.83%) Ajax
9 3 (0.83%) Twitter Bootstrap
9 3 (0.83%) XML
10 2 (0.55%) Memcached
11 1 (0.28%) REST
Miscellaneous
1 147 (40.50%) Social Media
2 76 (20.94%) Analytical Skills
3 23 (6.34%) User Experience
4 22 (6.06%) Digital Media
5 19 (5.23%) Mobile App
6 15 (4.13%) Blog
7 14 (3.86%) Fintech
7 14 (3.86%) iPad
8 11 (3.03%) Computer Science
9 10 (2.75%) New Media
10 9 (2.48%) Algorithms
11 6 (1.65%) Animation
12 4 (1.10%) BBC
13 3 (0.83%) Credit Risk
14 2 (0.55%) Mobile Banking
15 1 (0.28%) Driving Licence
15 1 (0.28%) Enterprise Software
15 1 (0.28%) FMCG
15 1 (0.28%) Greenfield Project
15 1 (0.28%) iPhone
Operating Systems
1 10 (2.75%) Mac OS X
2 7 (1.93%) Debian
2 7 (1.93%) Linux
3 1 (0.28%) Android
3 1 (0.28%) Apple iOS
Processes & Methodologies
1 266 (73.28%) SEO
2 183 (50.41%) Digital Marketing
3 180 (49.59%) Analytics
4 88 (24.24%) E-Commerce
5 72 (19.83%) Marketing Strategy
6 54 (14.88%) CRM
7 53 (14.60%) Online Marketing
8 40 (11.02%) Web Development
9 35 (9.64%) Email Marketing
10 32 (8.82%) Business Development
11 29 (7.99%) B2B
12 28 (7.71%) Web Analytics
13 25 (6.89%) Campaign Management
13 25 (6.89%) Content Marketing
14 24 (6.61%) Business Intelligence
15 22 (6.06%) Internet Marketing
16 19 (5.23%) A/B Testing
16 19 (5.23%) Content Management
17 18 (4.96%) Lead Generation
17 18 (4.96%) Search Engine Marketing
Programming Languages
1 29 (7.99%) JavaScript
2 28 (7.71%) PHP
3 16 (4.41%) Java
3 16 (4.41%) SQL
4 10 (2.75%) C++
5 8 (2.20%) Python
6 6 (1.65%) C
7 5 (1.38%) Perl
7 5 (1.38%) Ruby
8 2 (0.55%) Go
8 2 (0.55%) PHP 4
8 2 (0.55%) PHP 5
8 2 (0.55%) R
Qualifications
1 54 (14.88%) Degree
2 11 (3.03%) Computer Science Degree
3 6 (1.65%) Numerate Degree
4 4 (1.10%) Analytics IQ
5 2 (0.55%) Sun Certification
6 1 (0.28%) MBA
6 1 (0.28%) PMI Certification
Quality Assurance & Compliance
1 2 (0.55%) Data Quality
2 1 (0.28%) QA
2 1 (0.28%) SLA
System Software
1 2 (0.55%) Docker
Systems Management
1 2 (0.55%) Kubernetes
Vendors
1 173 (47.66%) Google
2 28 (7.71%) Facebook
3 26 (7.16%) Microsoft
4 22 (6.06%) Twitter
5 16 (4.41%) Adobe
6 12 (3.31%) DoubleClick
7 10 (2.75%) SAP
8 9 (2.48%) Kenshoo
9 7 (1.93%) Marin
9 7 (1.93%) Red Hat
9 7 (1.93%) Zend
10 6 (1.65%) Omniture
10 6 (1.65%) Yahoo!
11 5 (1.38%) Hitwise
12 4 (1.10%) Brio
12 4 (1.10%) Cognizant
12 4 (1.10%) Cognos
12 4 (1.10%) Coremetrics
12 4 (1.10%) MicroStrategy
12 4 (1.10%) Salesforce.com
Liverpool, Merseyside
New Mind tellUs
Salary: From £27,000 to £30,000 per annum (negotiable dependant on experience)
Posted: 13 hours ago
Hythe, Kent
ComputerWorld Personnel Ltd
Salary: £30000 - £37000 per annum
Posted: 9 hours ago
London
Searchability
Salary: £75000 per annum
Posted: 4 hours ago
Huddersfield, West Yorkshire
Adesse Search
Salary: Up to £25,000 per annum + commission, pension, healthcare & pension
Posted: 12 hours ago
Camberley, Surrey
Talent Spa
Salary: £20k - 24k per year
Posted: 9 hours ago
West London
Ashdown IT
Salary: £40000 per annum
Posted: 6 hours ago
Harrogate, North Yorkshire
Central Employment
Salary: From £35,000 to £55,000 per annum
Posted: 15 hours ago
Birmingham, West Midlands (County)
Applause IT Innovation
Salary: £40000 - £60000 per annum + Benefits
Posted: 7 hours ago
Northampton, Northamptonshire
Redrock Consulting Ltd
Salary: £28000 - £35000 per annum + benefits
Posted: Yesterday
London
Searchability
Salary: £40000 per annum
Posted: Yesterday
London
Searchability
Salary: £32000 per annum
Posted: Yesterday
London
Big Wednesday Digital Ltd
Salary: negotiable
Posted: Yesterday
Luton, Bedfordshire
Harvey Nash plc
Salary: £40000 - £43000 per annum
Posted: Yesterday
Bolton, Lancashire
Searchability
Salary: £18000 per annum
Posted: Yesterday
South East London
D4 Digital Recruitment
Salary: From £25,000 to £35,000 per annum
Posted: Yesterday
West London
Opus Resourcing Ltd
Salary: £30000 - £50000 per annum + benefits
Posted: Yesterday
Birmingham, West Midlands (County)
Searchability
Salary: £30000 - £40000 per annum
Posted: 2 days ago
Leeds, West Yorkshire
Recruit 4 Talent
Salary: £40000 - £45000 Per Annum quick progression, great commision, bonus
Posted: Yesterday
Stratford-Upon-Avon, Warwickshire
Searchability
Salary: £20000 - £27000 per annum
Posted: 2 days ago
Harrow, Middlesex
D4 Digital Recruitment
Salary: From £25,000 to £35,000 per annum
Posted: Yesterday
London
Maclean Moore Consulting
Salary: From £80,000 to £100,000 per annum bonus, pension, healthcare, life co
Posted: 3 days ago
London
Maclean Moore Consulting
Salary: From £80,000 to £100,000 per annum bonus, pension, healthcare, life co
Posted: 3 days ago
London
Explore Group
Salary: £50000 - £60000 per annum
Posted: Yesterday
London
Big Wednesday Digital Ltd
Salary: Negotiable
Posted: Yesterday
Leeds, West Yorkshire
Searchability
Salary: £28000 - £40000 per annum + Excellent Benefits Package
Posted: 2 days ago
Reading, Berkshire
Rutherford Grant Recruitment
Salary: £25000.00 - £35000.00 per annum + Benefits
Posted: 6 days ago
Kettering, Northamptonshire
Spring Technology
Salary: £20000.00 - £26000.00 per annum + bonuses and benefits
Posted: 5 days ago
London
Salt
Salary: £25000 - £30000 per annum
Posted: 6 days ago
Watford, Hertfordshire
Understanding Recruitment
Salary: £28000.00 - £35000.00 per annum + Benefits
Posted: 2 days ago
London
Charlotte James Associates
Salary: £45000 - £55000 per annum + Bonus & benefits
Posted: 4 days ago