Pay per click Jobs

Pay per click (PPC)
UK

The table below provides summary statistics for permanent job vacancies requiring Pay per click skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Pay per click over the 6 months leading up to 26 July 2024, comparing them to the same period in the previous two years.

6 months to
26 Jul 2024
Same period 2023 Same period 2022
Rank 702 817 1068
Rank change year-on-year +115 +251 -282
Permanent jobs citing Pay per click 140 70 207
As % of all permanent jobs advertised in the UK 0.15% 0.087% 0.12%
As % of the Processes & Methodologies category 0.19% 0.091% 0.12%
Number of salaries quoted 122 57 89
10th Percentile £26,375 £30,750 £22,500
25th Percentile £31,250 £37,500 £26,250
Median annual salary (50th Percentile) £39,500 £42,500 £32,500
Median % change year-on-year -7.06% +30.77% -18.75%
75th Percentile £51,250 £50,000 £52,500
90th Percentile £62,500 £83,750 £58,000
UK excluding London median annual salary £39,500 £42,500 £28,750
% change year-on-year -7.06% +47.83% -28.13%

All Process and Methodology Skills
UK

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 73,969 76,929 168,958
As % of all permanent jobs advertised in the UK 81.84% 95.34% 96.40%
Number of salaries quoted 48,628 50,249 85,709
10th Percentile £30,000 £33,750 £33,750
25th Percentile £40,000 £45,000 £44,250
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - +9.09%
75th Percentile £73,750 £80,000 £80,000
90th Percentile £93,750 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +6.06%

Pay per click
Job Vacancy Trend

Job postings citing Pay per click as a proportion of all IT jobs advertised.

Job vacancy trend for Pay per click in the UK

Pay per click
Salary Trend

3-month moving average salary quoted in jobs citing Pay per click.

Salary trend for Pay per click in the UK

Pay per click
Salary Histogram

Salary distribution for jobs citing Pay per click over the 6 months to 26 July 2024.

Salary histogram for Pay per click in the UK

Pay per click
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the UK over the 6 months to 26 July 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +100 126 £38,500 -14.44% 86
UK excluding London +42 120 £39,500 -7.06% 87
Work from Home +85 72 £40,000 -11.11% 45
North of England +63 56 £40,000 -66.32% 23
North West - 47 £41,000 - 16
East of England +21 26 £33,500 -10.67% 11
South East -2 15 £36,500 -23.16% 17
London +69 10 £47,500 +5.56% 10
Midlands -17 10 £50,000 +20.48% 23
South West -2 8 £37,500 -6.25% 10
Yorkshire +63 7 £32,500 -72.63% 6
East Midlands -23 6 £62,500 +50.60% 5
Scotland -46 5 £50,000 +25.00% 2
West Midlands -4 4 £40,000 -8.57% 18
North East - 2 £35,000 - 2

Pay per click
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 23 (16.43%) WordPress
2 8 (5.71%) CMS
3 3 (2.14%) Joomla!
Applications
1 17 (12.14%) Microsoft Excel
2 2 (1.43%) Photoshop
Business Applications
1 9 (6.43%) Shopify
2 2 (1.43%) Magento
Cloud Services
1 65 (46.43%) Google Analytics
2 64 (45.71%) Google Ads
3 12 (8.57%) Microsoft Advertising
4 9 (6.43%) Google Data Studio
5 8 (5.71%) Facebook Ads
6 6 (4.29%) Power Platform
7 5 (3.57%) Adobe Analytics
8 4 (2.86%) Amazon Ads
8 4 (2.86%) Google Tag Manager
9 2 (1.43%) Firebase
10 1 (0.71%) Asana
10 1 (0.71%) Canva
10 1 (0.71%) MailChimp
10 1 (0.71%) Sprout Social
Communications & Networking
1 1 (0.71%) Broadband
1 1 (0.71%) DNS
Database & Business Intelligence
1 10 (7.14%) Looker
2 6 (4.29%) Power BI
2 6 (4.29%) Tableau
General
1 114 (81.43%) Marketing
2 51 (36.43%) Advertising
3 42 (30.00%) Analytical Skills
4 25 (17.86%) Retail
4 25 (17.86%) Social Skills
5 14 (10.00%) Brand Awareness
6 12 (8.57%) Finance
7 6 (4.29%) Organisational Skills
8 2 (1.43%) Digital Healthcare
8 2 (1.43%) Inclusion and Diversity
8 2 (1.43%) Legal
8 2 (1.43%) Pharmaceutical
8 2 (1.43%) Presentation Skills
9 1 (0.71%) Dutch Language
9 1 (0.71%) French Language
9 1 (0.71%) German Language
9 1 (0.71%) Law
9 1 (0.71%) Public Sector
9 1 (0.71%) Publishing
Job Titles
1 31 (22.14%) PPC Manager
2 15 (10.71%) SEO Executive
3 14 (10.00%) PPC Executive
4 10 (7.14%) E-Commerce Manager
5 8 (5.71%) Marketing Manager
5 8 (5.71%) Paid Search Manager
5 8 (5.71%) Search Manager
6 7 (5.00%) Analyst
6 7 (5.00%) Digital Marketing Manager
6 7 (5.00%) PPC Specialist
6 7 (5.00%) SEO Specialist
7 5 (3.57%) Implementation Analyst
7 5 (3.57%) SEO Manager
8 4 (2.86%) Analytics Manager
8 4 (2.86%) Coordinator
8 4 (2.86%) Digital Executive
8 4 (2.86%) Digital Marketing Executive
8 4 (2.86%) Lead
8 4 (2.86%) Marketing Executive
8 4 (2.86%) Paid Search Executive
Libraries, Frameworks & Software Standards
1 30 (21.43%) HTML
2 24 (17.14%) CSS
Miscellaneous
1 45 (32.14%) Social Media
2 22 (15.71%) Self-Motivation
3 8 (5.71%) Algorithms
4 7 (5.00%) Product Ownership
5 5 (3.57%) Blog
6 4 (2.86%) Graphic Design
7 3 (2.14%) Analytical Mindset
7 3 (2.14%) Photography
8 2 (1.43%) NHS
8 2 (1.43%) Social Network
9 1 (0.71%) Bitcoin
9 1 (0.71%) Blockchain
9 1 (0.71%) Driving Licence
9 1 (0.71%) Tandem
9 1 (0.71%) Video Editing
9 1 (0.71%) Video on Demand
Processes & Methodologies
1 80 (57.14%) Analytics
2 65 (46.43%) SEO
3 63 (45.00%) Digital Marketing
4 47 (33.57%) E-Commerce
5 37 (26.43%) Marketing Strategy
6 31 (22.14%) Paid Search
7 21 (15.00%) Link Building
8 16 (11.43%) A/B Testing
9 15 (10.71%) Actionable Insight
9 15 (10.71%) Lead Generation
9 15 (10.71%) User Experience
10 13 (9.29%) Copywriting
10 13 (9.29%) Decision-Making
10 13 (9.29%) Mentoring
11 12 (8.57%) Conversion Rate Optimisation
12 10 (7.14%) Business Strategy
12 10 (7.14%) Customer Retention
12 10 (7.14%) Data Analysis
12 10 (7.14%) Email Marketing
12 10 (7.14%) Time Management
Programming Languages
1 14 (10.00%) SQL
2 5 (3.57%) JavaScript
Qualifications
1 20 (14.29%) Degree
2 2 (1.43%) Analytics IQ
2 2 (1.43%) CIPD
2 2 (1.43%) DBS Check
Quality Assurance & Compliance
1 5 (3.57%) Actionable Recommendations
2 2 (1.43%) Accessibility
2 2 (1.43%) GDPR
3 1 (0.71%) QA
Vendors
1 108 (77.14%) Google
2 34 (24.29%) Microsoft
3 13 (9.29%) Facebook
4 8 (5.71%) Screaming Frog
5 7 (5.00%) Ahrefs
6 6 (4.29%) Adobe
7 5 (3.57%) Instagram
8 3 (2.14%) HubSpot
8 3 (2.14%) Pinterest
8 3 (2.14%) TikTok
9 2 (1.43%) Kenshoo
9 2 (1.43%) Snapchat
9 2 (1.43%) YouTube
10 1 (0.71%) IFS
10 1 (0.71%) Salesforce
10 1 (0.71%) Twitter