Paid Search
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Paid Search skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Paid Search over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 855 946 1126
Rank change year-on-year +91 +180 -289
Permanent jobs citing Paid Search 39 43 70
As % of all permanent jobs advertised in the UK 0.040% 0.041% 0.045%
As % of the Processes & Methodologies category 0.046% 0.043% 0.048%
Number of salaries quoted 35 21 41
10th Percentile £31,500 £29,750 £24,250
25th Percentile £32,500 £36,250 £33,338
Median annual salary (50th Percentile) £42,500 £45,000 £38,500
Median % change year-on-year -5.56% +16.88% +10.00%
75th Percentile £56,250 £52,500 £52,500
90th Percentile £61,800 £53,750 £60,000
UK excluding London median annual salary £42,500 £37,500 £31,250
% change year-on-year +13.33% +20.00% -10.71%

All Process and Methodology Skills
UK

Paid Search is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,476 100,576 147,122
As % of all permanent jobs advertised in the UK 86.05% 95.63% 95.59%
Number of salaries quoted 59,789 58,947 82,930
10th Percentile £29,000 £34,000 £33,476
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,700 £60,000
Median % change year-on-year -10.86% +2.83% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Paid Search
Job Vacancy Trend

Job postings citing Paid Search as a proportion of all IT jobs advertised.

Job vacancy trend for Paid Search in the UK

Paid Search
Salary Trend

3-month moving average salary quoted in jobs citing Paid Search.

Salary trend for Paid Search in the UK

Paid Search
Salary Histogram

Salary distribution for jobs citing Paid Search over the 6 months to 25 April 2024.

Salary histogram for Paid Search in the UK

Paid Search
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the UK over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +105 37 £42,500 -8.11% 97
UK excluding London +28 31 £42,500 +13.33% 55
North of England +67 27 £42,500 +13.33% 25
North West - 20 £47,750 - 18
Work from Home +108 18 £50,000 -3.85% 49
London +100 8 £37,500 -23.08% 46
Yorkshire - 7 £42,500 - 7
Wales +6 2 £37,000 +23.33%
South East +20 1 - - 13
South West -20 1 £47,500 +26.67% 7

Paid Search
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.13%) CMS
2 1 (2.56%) EPiServer
2 1 (2.56%) WordPress
Applications
1 9 (23.08%) Microsoft Excel
2 3 (7.69%) Microsoft PowerPoint
3 1 (2.56%) Photoshop
Business Applications
1 4 (10.26%) Shopify
Cloud Services
1 27 (69.23%) Google Analytics
2 20 (51.28%) Google Ads
3 7 (17.95%) Google Data Studio
4 6 (15.38%) Microsoft Advertising
5 3 (7.69%) Facebook Ads
6 2 (5.13%) Amazon Ads
6 2 (5.13%) Google Docs
6 2 (5.13%) Microsoft 365
7 1 (2.56%) Google Tag Manager
Database & Business Intelligence
1 4 (10.26%) Looker
2 3 (7.69%) Tableau
General
1 33 (84.62%) Marketing
2 16 (41.03%) Advertising
3 13 (33.33%) Analytical Skills
4 4 (10.26%) Finance
4 4 (10.26%) Presentation Skills
5 3 (7.69%) Digital Healthcare
5 3 (7.69%) Retail
5 3 (7.69%) Social Skills
Job Titles
1 8 (20.51%) Senior
2 6 (15.38%) Senior Manager
3 5 (12.82%) Paid Search Executive
3 5 (12.82%) PPC Manager
4 4 (10.26%) E-Commerce Manager
4 4 (10.26%) Paid Search Manager
4 4 (10.26%) Search Manager
5 2 (5.13%) Analyst
5 2 (5.13%) Lead
5 2 (5.13%) PPC Specialist
6 1 (2.56%) Marketing Manager
6 1 (2.56%) PPC Executive
6 1 (2.56%) Senior Data Warehouse Specialist
6 1 (2.56%) Senior E-Commerce Manager
6 1 (2.56%) Web Manager
6 1 (2.56%) Website Manager
Libraries, Frameworks & Software Standards
1 4 (10.26%) HTML
2 1 (2.56%) CSS
Miscellaneous
1 10 (25.64%) Social Media
2 4 (10.26%) Graphic Design
3 3 (7.69%) Analytical Mindset
4 2 (5.13%) Digital Media
4 2 (5.13%) Photography
Processes & Methodologies
1 34 (87.18%) Analytics
2 24 (61.54%) Pay per click
3 18 (46.15%) Digital Marketing
4 9 (23.08%) Display Advertising
5 8 (20.51%) Artificial Intelligence
5 8 (20.51%) Conversion Rate Optimisation
5 8 (20.51%) SEO
6 7 (17.95%) E-Commerce
6 7 (17.95%) Lead Generation
6 7 (17.95%) Roadmaps
7 6 (15.38%) A/B Testing
7 6 (15.38%) Problem-Solving
8 5 (12.82%) Affiliate Marketing
8 5 (12.82%) B2B
8 5 (12.82%) People Management
8 5 (12.82%) Web Development
9 4 (10.26%) Budgeting and Forecasting
9 4 (10.26%) Business Strategy
9 4 (10.26%) Product Management
9 4 (10.26%) Workflow
Programming Languages
1 1 (2.56%) JavaScript
Qualifications
1 8 (20.51%) Degree
Vendors
1 38 (97.44%) Google
2 9 (23.08%) Facebook
2 9 (23.08%) Microsoft
3 6 (15.38%) Twitter
4 5 (12.82%) Instagram
5 1 (2.56%) Apple
5 1 (2.56%) HubSpot
5 1 (2.56%) Maxymiser
5 1 (2.56%) Optimizely
5 1 (2.56%) Qubit
5 1 (2.56%) TikTok
5 1 (2.56%) YouTube