Period
to 12 April 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 12 April 2021 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
12 Apr 2021
Same period 2020 Same period 2019
Rank 204 385 283
Rank change year-on-year +181 -102 +12
Permanent jobs citing Digital Marketing 1,317 902 1,755
As % of all permanent jobs advertised in the UK 1.60% 0.79% 1.18%
As % of the Processes & Methodologies category 1.73% 0.86% 1.28%
Number of salaries quoted 1,090 770 1,481
10th Percentile £28,975 £27,500 £28,000
25th Percentile £38,750 £32,500 £32,500
Median annual salary (50th Percentile) £52,500 £47,500 £45,000
Median % change year-on-year +10.53% +5.56% +5.88%
75th Percentile £77,500 £60,000 £62,500
90th Percentile £102,500 £71,250 £76,250
UK excluding London median annual salary £47,500 £45,000 £44,000
% change year-on-year +5.56% +2.27% +10.00%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 76,303 104,589 137,442
As % of all permanent IT jobs advertised in the UK 92.46% 92.13% 92.30%
Number of salaries quoted 58,806 83,983 109,303
10th Percentile £32,500 £31,250 £30,000
25th Percentile £41,250 £40,000 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £72,500 £70,000
90th Percentile £90,000 £90,000 £85,000
UK excluding London median annual salary £48,500 £47,500 £45,000
% change year-on-year +2.11% +5.56% -

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 12 April 2021.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 12 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +181 1,261 £52,500 +10.53% 174
UK excluding London +142 750 £47,500 +5.56% 137
London +140 455 £73,750 +34.09% 44
South East +152 287 £45,000 - 26
Work from Home +47 254 £47,500 -17.39% 31
South West +28 211 £45,000 - 31
North of England +114 132 £60,000 +60.00% 39
North West +99 104 £67,500 +80.00% 26
Midlands +47 63 £35,000 +7.69% 25
West Midlands +48 53 £35,000 +16.67% 20
East of England +49 33 £35,000 -17.65% 6
Yorkshire +24 26 £45,000 +42.86% 9
Scotland -1 15 £40,000 -15.79% 8
East Midlands +20 10 £28,250 -22.07% 5
Wales +25 9 £42,000 +40.00% 1
North East +15 2 £45,000 -33.33% 5

For the 6 months to 12 April 2021, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 1,317 (100.00%) Marketing
2 747 (56.72%) Finance
3 691 (52.47%) Business Intelligence
4 653 (49.58%) Manufacturing
5 651 (49.43%) Telecoms
6 650 (49.35%) Electronics
7 646 (49.05%) SAP
7 646 (49.05%) Public Sector
8 645 (48.97%) Programme Management
9 331 (25.13%) Agile Software Development
10 255 (19.36%) JavaScript
11 240 (18.22%) Analytics
12 214 (16.25%) Degree
13 197 (14.96%) E-Commerce
14 193 (14.65%) Google
15 189 (14.35%) HTML
16 181 (13.74%) Azure
17 178 (13.52%) CSS
18 172 (13.06%) DevOps
19 164 (12.45%) Analytical Skills
20 159 (12.07%) Software Engineering
21 152 (11.54%) Social Media
22 150 (11.39%) Python
22 150 (11.39%) SEO
23 148 (11.24%) Scrum
24 143 (10.86%) AngularJS
25 140 (10.63%) User Experience
26 134 (10.17%) AWS
27 126 (9.57%) Docker
27 126 (9.57%) Linux

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 113 (8.58%) CMS
2 70 (5.32%) WordPress
3 27 (2.05%) SharePoint
4 26 (1.97%) Drupal
5 22 (1.67%) JBoss
5 22 (1.67%) Sitecore CMS
6 21 (1.59%) Tomcat
7 18 (1.37%) Mule
7 18 (1.37%) Red Hat Fuse
7 18 (1.37%) Umbraco
8 17 (1.29%) Mule ESB
9 13 (0.99%) Adobe Experience Manager
10 12 (0.91%) Kentico
11 11 (0.84%) Joomla!
12 9 (0.68%) Confluence
12 9 (0.68%) Elasticsearch
12 9 (0.68%) Oracle SOA Suite
13 8 (0.61%) Apache
14 7 (0.53%) Apache Spark
14 7 (0.53%) Skype for Business
Applications
1 39 (2.96%) Photoshop
2 30 (2.28%) Microsoft Excel
3 22 (1.67%) Adobe Illustrator
4 18 (1.37%) Microsoft PowerPoint
5 17 (1.29%) Sketch
6 16 (1.21%) InVision
6 16 (1.21%) Microsoft Office
7 13 (0.99%) Adobe Creative Suite
8 12 (0.91%) Zeplin
9 7 (0.53%) Adobe XD
10 6 (0.46%) InDesign
11 5 (0.38%) Figma
12 4 (0.30%) Adobe After Effects
13 3 (0.23%) Chatbot
13 3 (0.23%) Microsoft Project
14 2 (0.15%) OmniGraffle
15 1 (0.076%) Adobe Premiere
15 1 (0.076%) CINEMA 4D
15 1 (0.076%) MS Visio
15 1 (0.076%) Spreadsheet
Business Applications
1 25 (1.90%) Magento
2 20 (1.52%) Shopify
3 8 (0.61%) FastStats
4 7 (0.53%) Social Studio
5 5 (0.38%) JDE OneWorld
6 4 (0.30%) Payment Gateway
7 3 (0.23%) Adobe Campaign
7 3 (0.23%) Dynamics NAV
7 3 (0.23%) Infor M3
7 3 (0.23%) Salesforce.com CRM
8 2 (0.15%) Cerner Millennium
8 2 (0.15%) SAP ERP
8 2 (0.15%) SAP Hybris
8 2 (0.15%) WebTrends
9 1 (0.076%) Dynamics CRM
9 1 (0.076%) FastStats PeopleStage
9 1 (0.076%) Odoo
9 1 (0.076%) SAP GRC
9 1 (0.076%) SAP S/4HANA
9 1 (0.076%) SessionCam
Cloud Services
1 181 (13.74%) Azure
2 134 (10.17%) AWS
3 117 (8.88%) Google Analytics
4 108 (8.20%) SaaS
5 92 (6.99%) GCP
6 42 (3.19%) Serverless
7 33 (2.51%) Microsoft 365
8 32 (2.43%) Amazon EC2
9 31 (2.35%) Google Tag Manager
10 21 (1.59%) AdWords
11 15 (1.14%) Amazon S3
11 15 (1.14%) AWS Lambda
12 14 (1.06%) AWS CloudFormation
13 13 (0.99%) Adobe Creative Cloud
13 13 (0.99%) Power Platform
14 10 (0.76%) Amazon CloudWatch
14 10 (0.76%) Kong
14 10 (0.76%) PaaS
15 8 (0.61%) Amazon SQS
15 8 (0.61%) Apigee
Communications & Networking
1 20 (1.52%) Firewall
2 18 (1.37%) Internet
3 15 (1.14%) DNS
4 10 (0.76%) Cisco ASA
4 10 (0.76%) Network Security
5 9 (0.68%) BGP
5 9 (0.68%) EIGRP
5 9 (0.68%) OSPF
6 8 (0.61%) Skype
7 7 (0.53%) VPN
8 6 (0.46%) Wireless
9 5 (0.38%) SMS
10 4 (0.30%) BIG-IP
10 4 (0.30%) DHCP
10 4 (0.30%) HTTP
10 4 (0.30%) ICMP
10 4 (0.30%) Intranet
10 4 (0.30%) IPsec
10 4 (0.30%) VoIP
10 4 (0.30%) Wireshark
Database & Business Intelligence
1 95 (7.21%) SQL Server
2 65 (4.94%) MySQL
3 59 (4.48%) NoSQL
4 52 (3.95%) MongoDB
5 26 (1.97%) Amazon DynamoDB
6 23 (1.75%) Relational Database
7 20 (1.52%) Tableau
8 17 (1.29%) PostgreSQL
9 14 (1.06%) SQL Server Integration Services
9 14 (1.06%) SQL Server Reporting Services
10 13 (0.99%) Amazon RDS
10 13 (0.99%) Power BI
11 10 (0.76%) Big Data
11 10 (0.76%) Data Warehouse
12 8 (0.61%) Redis
13 7 (0.53%) Hadoop
14 6 (0.46%) Data Lake
15 5 (0.38%) BigQuery
15 5 (0.38%) Looker
16 4 (0.30%) Amazon Redshift
Development Applications
1 103 (7.82%) Git (software)
2 41 (3.11%) Jenkins
2 41 (3.11%) JIRA
3 31 (2.35%) Atlassian Bamboo
4 30 (2.28%) JUnit
5 24 (1.82%) IntelliJ
5 24 (1.82%) Maven
6 21 (1.59%) Hudson
6 21 (1.59%) Vagrant
7 20 (1.52%) Visual Studio
8 18 (1.37%) GitLab
9 17 (1.29%) gulp
9 17 (1.29%) Subversion
10 14 (1.06%) Grunt
11 12 (0.91%) Selenium
11 12 (0.91%) Visual Website Optimizer
12 10 (0.76%) Postman
13 9 (0.68%) Cucumber
13 9 (0.68%) Cypress.io
13 9 (0.68%) Eclipse
General
1 1,317 (100.00%) Marketing
2 747 (56.72%) Finance
3 653 (49.58%) Manufacturing
4 651 (49.43%) Telecoms
5 650 (49.35%) Electronics
6 646 (49.05%) Public Sector
7 97 (7.37%) Retail
8 88 (6.68%) Advertising
9 57 (4.33%) Automotive
10 51 (3.87%) Games
11 39 (2.96%) Legal
12 26 (1.97%) Pharmaceutical
13 21 (1.59%) Law
14 19 (1.44%) Brand Awareness
14 19 (1.44%) Publishing
15 15 (1.14%) Banking
16 6 (0.46%) iGaming
17 3 (0.23%) French Language
17 3 (0.23%) German Language
18 2 (0.15%) Billing
Job Titles
1 352 (26.73%) Developer
2 117 (8.88%) Senior Developer
3 100 (7.59%) Marketing Manager
4 75 (5.69%) Consultant
5 69 (5.24%) Analyst
6 62 (4.71%) Software Engineer
7 57 (4.33%) Java Developer
8 56 (4.25%) Front End Developer (Client-Side Developer)
9 54 (4.10%) DevOps Engineer
9 54 (4.10%) Software Developer
10 52 (3.95%) Digital Marketing Manager
11 47 (3.57%) Architect
12 44 (3.34%) .NET Developer
13 40 (3.04%) Azure Engineer
14 39 (2.96%) Digital Executive
14 39 (2.96%) Project Manager
15 38 (2.89%) Junior
16 37 (2.81%) Marketing Executive
17 34 (2.58%) Web Developer
18 32 (2.43%) Designer
Libraries, Frameworks & Software Standards
1 189 (14.35%) HTML
2 178 (13.52%) CSS
3 143 (10.86%) AngularJS
4 97 (7.37%) React
5 92 (6.99%) REST
6 91 (6.91%) .NET
7 74 (5.62%) Node.js
8 56 (4.25%) ASP.NET
9 48 (3.64%) .NET Core
9 48 (3.64%) HTML5
9 48 (3.64%) jQuery
10 46 (3.49%) JSON
11 43 (3.26%) Web Services
12 40 (3.04%) SOAP
13 35 (2.66%) RESTful
13 35 (2.66%) Vue.js
13 35 (2.66%) XML
14 32 (2.43%) Entity Framework
14 32 (2.43%) Spring
15 30 (2.28%) .NET Framework
Miscellaneous
1 164 (12.45%) Analytical Skills
2 152 (11.54%) Social Media
3 140 (10.63%) User Experience
4 61 (4.63%) Blog
5 37 (2.81%) Self-Motivation
6 34 (2.58%) Cloud Native
7 21 (1.59%) Acoustics
8 19 (1.44%) Podcast
9 18 (1.37%) Algorithms
9 18 (1.37%) Mobile App
10 16 (1.21%) Marketing Technology
11 14 (1.06%) Greenfield Project
12 13 (0.99%) Data Centre
13 12 (0.91%) Animation
13 12 (0.91%) Data Structures
13 12 (0.91%) NHS
13 12 (0.91%) Public Cloud
13 12 (0.91%) Virtual Team
14 11 (0.84%) Wiki
15 10 (0.76%) Photography
Operating Systems
1 126 (9.57%) Linux
2 51 (3.87%) Windows
3 36 (2.73%) Unix
4 18 (1.37%) CentOS
5 17 (1.29%) Windows Server
6 12 (0.91%) Android
7 10 (0.76%) Apple iOS
8 9 (0.68%) Windows Server 2016
9 6 (0.46%) Windows 10
10 5 (0.38%) Mac OS
10 5 (0.38%) Windows Server 2008
10 5 (0.38%) Windows Server 2012
11 4 (0.30%) Kali Linux
12 3 (0.23%) Red Hat Enterprise Linux
Processes & Methodologies
1 691 (52.47%) Business Intelligence
2 645 (48.97%) Programme Management
3 331 (25.13%) Agile Software Development
4 240 (18.22%) Analytics
5 197 (14.96%) E-Commerce
6 172 (13.06%) DevOps
7 159 (12.07%) Software Engineering
8 150 (11.39%) SEO
9 148 (11.24%) Scrum
10 120 (9.11%) B2B
11 117 (8.88%) Computer Science
11 117 (8.88%) Web Development
12 116 (8.81%) Problem-Solving
13 93 (7.06%) Project Management
14 90 (6.83%) Marketing Strategy
15 84 (6.38%) Front End Development
16 83 (6.30%) Content Management
17 82 (6.23%) Pay per click
18 74 (5.62%) Continuous Integration
19 72 (5.47%) CRM
Programming Languages
1 255 (19.36%) JavaScript
2 150 (11.39%) Python
3 115 (8.73%) Java
4 110 (8.35%) SQL
5 103 (7.82%) C#
6 89 (6.76%) PHP
7 81 (6.15%) C++
8 74 (5.62%) Go
9 69 (5.24%) TypeScript
10 29 (2.20%) Shell Script
11 26 (1.97%) Ruby
12 23 (1.75%) Rust
12 23 (1.75%) T-SQL
13 22 (1.67%) PowerShell
14 17 (1.29%) Bash Shell
15 16 (1.21%) C
16 12 (0.91%) Apex Code
17 10 (0.76%) ES6
18 8 (0.61%) VB.NET
19 6 (0.46%) Scala
Qualifications
1 214 (16.25%) Degree
2 103 (7.82%) Security Cleared
3 70 (5.32%) SC Cleared
4 64 (4.86%) Master's Degree
5 24 (1.82%) Computer Science Degree
6 12 (0.91%) DV Cleared
7 9 (0.68%) CCNP
7 9 (0.68%) Cisco Certification
8 6 (0.46%) CCIE
9 4 (0.30%) APMP
9 4 (0.30%) HND
9 4 (0.30%) Numerate Degree
9 4 (0.30%) PhD
10 3 (0.23%) CSPO
10 3 (0.23%) MBA
11 2 (0.15%) CISM
11 2 (0.15%) CISSP
11 2 (0.15%) ISEB
11 2 (0.15%) ISTQB
11 2 (0.15%) PMI Certification
Quality Assurance & Compliance
1 51 (3.87%) QA
2 28 (2.13%) GDPR
3 24 (1.82%) ISO/IEC 27001
4 18 (1.37%) NIST
5 11 (0.84%) Data Quality
6 9 (0.68%) PCI DSS
7 8 (0.61%) Actionable Recommendations
8 7 (0.53%) HMG Security Policy Framework
8 7 (0.53%) PMO
9 5 (0.38%) Cyber Essentials
9 5 (0.38%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 4 (0.30%) Sarbanes-Oxley
11 3 (0.23%) GAAP
11 3 (0.23%) ISO 20022
12 2 (0.15%) SLA
13 1 (0.076%) GRC
13 1 (0.076%) HL7
13 1 (0.076%) NCSC
13 1 (0.076%) SEPA
System Software
1 126 (9.57%) Docker
2 28 (2.13%) Active Directory
3 16 (1.21%) VMware Infrastructure
4 5 (0.38%) Hyper-V
5 4 (0.30%) Snort
5 4 (0.30%) Squid
6 3 (0.23%) KVM
6 3 (0.23%) Virtual Desktop
7 1 (0.076%) Oracle RAC
Systems Management
1 92 (6.99%) Kubernetes
2 69 (5.24%) Terraform
3 28 (2.13%) Packer
4 27 (2.05%) Puppet
5 21 (1.59%) Consul
5 21 (1.59%) Docker Swarm
5 21 (1.59%) Nagios
6 18 (1.37%) Ansible
7 15 (1.14%) Grafana
8 13 (0.99%) Istio
9 12 (0.91%) Prometheus
10 10 (0.76%) Argo
10 10 (0.76%) Knative
10 10 (0.76%) linkerd
11 9 (0.68%) Opscode Chef
12 8 (0.61%) Suricata
13 6 (0.46%) Microsoft Intune
13 6 (0.46%) SCCM
14 4 (0.30%) Jamf Pro
14 4 (0.30%) Nessus
Vendors
1 646 (49.05%) SAP
2 193 (14.65%) Google
3 120 (9.11%) Microsoft
4 96 (7.29%) Salesforce.com
5 94 (7.14%) Adobe
6 36 (2.73%) Oracle
7 34 (2.58%) Facebook
8 24 (1.82%) Sitecore
9 23 (1.75%) Twitter
10 21 (1.59%) Cisco
11 20 (1.52%) Red Hat
11 20 (1.52%) VMware
12 18 (1.37%) Salesforce Marketing Cloud
13 16 (1.21%) Pardot
13 16 (1.21%) WooCommerce
13 16 (1.21%) YouTube
14 15 (1.14%) IBM
15 14 (1.06%) Zuora
16 11 (0.84%) HubSpot
16 11 (0.84%) Instagram