Period
to 20 February 2019

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 20 February 2019 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
20 Feb 2019
Same period 2018 Same period 2017
Rank 279 305 288
Rank change year-on-year +26 -17 -6
Permanent jobs citing Digital Marketing 1,846 1,933 2,072
As % of all permanent IT jobs advertised in the UK 1.22% 1.09% 1.19%
As % of the Processes & Methodologies category 1.33% 1.19% 1.30%
Number of salaries quoted 1,532 1,604 1,726
UK median annual salary £47,500 £42,500 £42,500
Median salary % change year-on-year +11.76% - -
10th Percentile £27,500 £26,250 £26,250
90th Percentile £81,250 £80,000 £73,750
UK excluding London median annual salary £45,000 £37,500 £40,000
% change year-on-year +20.00% -6.25% -5.88%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 138,888 162,355 159,565
As % of all permanent IT jobs advertised in the UK 91.75% 91.84% 91.31%
Number of salaries quoted 109,515 131,738 131,606
UK median annual salary £52,500 £50,000 £47,500
Median salary % change year-on-year +5.00% +5.26% -
10th Percentile £30,000 £28,750 £27,750
90th Percentile £85,000 £80,000 £78,750
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing over the 6 months to 20 February 2019.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 20 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +20 1,747 £47,500 +11.76% 313
UK excluding London +52 1,207 £45,000 +20.00% 214
London -28 603 £55,000 - 112
South West +89 431 £50,000 - 43
South East +19 302 £45,000 +28.57% 38
North of England -27 197 £42,500 +13.33% 56
North West +47 157 £43,250 +3.59% 36
Midlands +38 148 £42,500 +41.67% 38
West Midlands +22 91 £42,500 +41.67% 25
East of England +9 61 £45,000 +50.00% 26
East Midlands +39 57 £31,000 -11.43% 13
Scotland +26 49 £40,000 -11.11% 7
Yorkshire -56 34 £28,250 -13.08% 18
Wales +25 17 £42,500 +51.79% 5
North East -8 6 £30,500 -34.05% 2
Northern Ireland -15 2 £26,000 -38.82% 1

For the 6 months to 20 February 2019, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 1,846 (100.00%) Marketing
2 898 (48.65%) Finance
3 794 (43.01%) Business Intelligence
4 783 (42.42%) SAP
5 781 (42.31%) Manufacturing
5 781 (42.31%) Telecoms
6 771 (41.77%) Programme Management
7 766 (41.50%) Electronics
8 571 (30.93%) Agile Software Development
9 455 (24.65%) HTML
10 430 (23.29%) JavaScript
11 385 (20.86%) CSS
12 365 (19.77%) SQL
13 319 (17.28%) Analytics
14 299 (16.20%) C#
14 299 (16.20%) Degree
15 298 (16.14%) Java
16 282 (15.28%) .NET
17 259 (14.03%) E-Commerce
18 245 (13.27%) Microsoft
19 238 (12.89%) Python
19 238 (12.89%) Google
20 224 (12.13%) Scrum
21 221 (11.97%) Analytical Skills
22 213 (11.54%) Software Engineering
23 207 (11.21%) Amazon AWS
24 205 (11.11%) SEO
25 197 (10.67%) Retail
25 197 (10.67%) HTML5
26 195 (10.56%) TDD

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 158 (8.56%) CMS
2 64 (3.47%) WordPress
3 41 (2.22%) Apache Spark
3 41 (2.22%) Elasticsearch
4 35 (1.90%) EPiServer
5 34 (1.84%) Adobe Experience Manager
6 33 (1.79%) Umbraco
7 30 (1.63%) Drupal
7 30 (1.63%) IIS
8 28 (1.52%) Apache
8 28 (1.52%) Sitecore CMS
9 24 (1.30%) Sitefinity
10 21 (1.14%) Confluence
10 21 (1.14%) nginx
11 19 (1.03%) SAS
12 12 (0.65%) MS Exchange
12 12 (0.65%) SharePoint
12 12 (0.65%) Tomcat
13 7 (0.38%) Skype for Business
14 6 (0.33%) Apache Solr
Applications
1 83 (4.50%) Microsoft Excel
2 65 (3.52%) Photoshop
3 46 (2.49%) Adobe Illustrator
4 42 (2.28%) Microsoft Office
5 38 (2.06%) Adobe Creative Suite
6 25 (1.35%) Microsoft PowerPoint
7 19 (1.03%) Adobe After Effects
7 19 (1.03%) Adobe Premiere
8 13 (0.70%) InDesign
9 8 (0.43%) InVision
9 8 (0.43%) Microsoft Project
9 8 (0.43%) Spreadsheet
10 6 (0.33%) MS Visio
11 2 (0.11%) Chatbot
11 2 (0.11%) Flinto
12 1 (0.054%) SPSS
12 1 (0.054%) Weka
Business Applications
1 39 (2.11%) Magento
2 10 (0.54%) Dynamics CRM
3 9 (0.49%) Oracle Payables
3 9 (0.49%) Oracle Receivables
4 8 (0.43%) Eloqua
5 7 (0.38%) Adobe Campaign
5 7 (0.38%) Salesforce.com CRM
5 7 (0.38%) WebTrends
6 4 (0.22%) NetSuite
6 4 (0.22%) Shopify
7 2 (0.11%) Dynamics AX
7 2 (0.11%) Payment Gateway
8 1 (0.054%) Dynamics NAV
8 1 (0.054%) Exstream
Cloud Services
1 207 (11.21%) Amazon AWS
2 134 (7.26%) Microsoft Azure
3 129 (6.99%) Google Analytics
4 102 (5.53%) SaaS
5 71 (3.85%) Google Cloud Platform
6 53 (2.87%) AdWords
7 24 (1.30%) GitHub
7 24 (1.30%) Office 365
8 23 (1.25%) Google Tag Manager
9 20 (1.08%) Apigee
9 20 (1.08%) npm
10 17 (0.92%) MailChimp
11 15 (0.81%) Adobe Analytics
12 12 (0.65%) Amazon SQS
13 9 (0.49%) IaaS
14 8 (0.43%) DigitalOcean
14 8 (0.43%) Linode
14 8 (0.43%) PaaS
14 8 (0.43%) Salesforce Sales Cloud
15 6 (0.33%) Basecamp
Communications & Networking
1 37 (2.00%) Firewall
2 36 (1.95%) Internet
3 18 (0.98%) Network Security
4 17 (0.92%) SSH
4 17 (0.92%) WAN
5 16 (0.87%) FTP
5 16 (0.87%) TCP/IP
6 15 (0.81%) LAN
7 11 (0.60%) Intranet
7 11 (0.60%) VLAN
7 11 (0.60%) Wireless
8 8 (0.43%) DNS
9 7 (0.38%) Skype
9 7 (0.38%) SMS
10 6 (0.33%) HTTP
11 5 (0.27%) Cisco IOS
11 5 (0.27%) SSL
11 5 (0.27%) Structured Cabling
12 4 (0.22%) Intrusion Detection
12 4 (0.22%) Software-Defined Radio
Database & Business Intelligence
1 192 (10.40%) SQL Server
2 112 (6.07%) MySQL
3 66 (3.58%) MongoDB
4 65 (3.52%) Relational Database
5 57 (3.09%) Big Data
6 51 (2.76%) NoSQL
7 37 (2.00%) SQL Server Integration Services
8 36 (1.95%) Data Mining
8 36 (1.95%) Hadoop
9 35 (1.90%) Apache Cassandra
10 33 (1.79%) Couchbase
11 32 (1.73%) Data Warehouse
12 24 (1.30%) RDBMS
13 23 (1.25%) Power BI
14 22 (1.19%) QlikView
15 20 (1.08%) CouchDB
16 18 (0.98%) BusinessObjects
16 18 (0.98%) SQL Server Reporting Services
17 14 (0.76%) Amazon DynamoDB
18 12 (0.65%) SQL Server 2008
Development Applications
1 162 (8.78%) Git (software)
2 70 (3.79%) JIRA
3 68 (3.68%) Jenkins
4 59 (3.20%) Selenium
5 33 (1.79%) Team Foundation Server
6 32 (1.73%) Visual Studio
7 29 (1.57%) gulp
8 27 (1.46%) Subversion
9 25 (1.35%) Grunt
10 23 (1.25%) TeamCity
11 20 (1.08%) Mercurial
11 20 (1.08%) SpecFlow
12 18 (0.98%) webpack
13 16 (0.87%) Atlassian Bamboo
14 15 (0.81%) Cucumber
15 14 (0.76%) GitLab
15 14 (0.76%) Vagrant
16 12 (0.65%) Dreamweaver
16 12 (0.65%) Protractor
17 11 (0.60%) Maven
General
1 1,846 (100.00%) Marketing
2 898 (48.65%) Finance
3 781 (42.31%) Manufacturing
3 781 (42.31%) Telecoms
4 766 (41.50%) Electronics
5 197 (10.67%) Retail
6 107 (5.80%) Advertising
7 51 (2.76%) Banking
8 36 (1.95%) Games
9 25 (1.35%) Brand Awareness
10 21 (1.14%) Publishing
11 19 (1.03%) Automotive
12 17 (0.92%) Legal
13 15 (0.81%) Law
14 13 (0.70%) Financial Institution
15 12 (0.65%) Billing
16 10 (0.54%) Local Government
17 9 (0.49%) Military
18 8 (0.43%) Pharmaceutical
19 5 (0.27%) Multimedia
Job Titles
1 568 (30.77%) Developer
2 164 (8.88%) Analyst
3 120 (6.50%) Architect
4 119 (6.45%) .NET Developer
5 110 (5.96%) Senior Developer
6 109 (5.90%) C# Developer
7 103 (5.58%) Java Developer
8 91 (4.93%) Marketing Manager
9 87 (4.71%) Software Developer
10 83 (4.50%) Project Manager
11 80 (4.33%) C# .NET Developer
11 80 (4.33%) Front End Developer (Client-Side Developer)
12 67 (3.63%) PHP Developer
13 65 (3.52%) Software Engineer
14 64 (3.47%) Consultant
15 57 (3.09%) Digital Marketing Manager
16 53 (2.87%) Full Stack Developer
17 52 (2.82%) Junior
17 52 (2.82%) Web Developer
18 50 (2.71%) Designer
Libraries, Frameworks & Software Standards
1 455 (24.65%) HTML
2 385 (20.86%) CSS
3 282 (15.28%) .NET
4 197 (10.67%) HTML5
5 177 (9.59%) ASP.NET
6 157 (8.50%) jQuery
7 156 (8.45%) AngularJS
8 152 (8.23%) React
9 137 (7.42%) CSS3
10 120 (6.50%) Spring
11 108 (5.85%) Web Services
12 96 (5.20%) Node.js
13 92 (4.98%) RESTful
14 74 (4.01%) Spring MVC
15 73 (3.95%) Sass
16 63 (3.41%) REST
17 62 (3.36%) Laravel
18 58 (3.14%) Twitter Bootstrap
18 58 (3.14%) XML
19 56 (3.03%) SOAP
Miscellaneous
1 221 (11.97%) Analytical Skills
2 180 (9.75%) Social Media
3 175 (9.48%) User Experience
4 106 (5.74%) Greenfield Project
5 82 (4.44%) Mobile App
6 68 (3.68%) Algorithms
7 66 (3.58%) Blog
8 54 (2.93%) Self-Motivation
9 38 (2.06%) Marketing Technology
10 36 (1.95%) Digital Media
11 33 (1.79%) Management Information System
12 28 (1.52%) Fintech
13 16 (0.87%) Linux Command Line
14 15 (0.81%) Data Structures
15 13 (0.70%) Industry 4.0
16 12 (0.65%) PMI
17 11 (0.60%) Enterprise Cloud
17 11 (0.60%) EPoS
17 11 (0.60%) N-Tier
17 11 (0.60%) Social Network
Operating Systems
1 148 (8.02%) Linux
2 114 (6.18%) Windows
3 53 (2.87%) Windows Server
4 48 (2.60%) Apple iOS
5 35 (1.90%) Android
5 35 (1.90%) Unix
6 22 (1.19%) CentOS
7 17 (0.92%) Windows Server 2008
8 15 (0.81%) Red Hat Enterprise Linux
9 12 (0.65%) Windows 10
10 11 (0.60%) Solaris
10 11 (0.60%) Windows Server 2012
11 9 (0.49%) Windows 7
12 8 (0.43%) Embedded Linux
13 7 (0.38%) Mac OS X
13 7 (0.38%) Ubuntu
13 7 (0.38%) Windows Phone
13 7 (0.38%) Windows Phone 8
14 3 (0.16%) Debian
15 2 (0.11%) Kali Linux
Processes & Methodologies
1 794 (43.01%) Business Intelligence
2 771 (41.77%) Programme Management
3 571 (30.93%) Agile Software Development
4 319 (17.28%) Analytics
5 259 (14.03%) E-Commerce
6 224 (12.13%) Scrum
7 213 (11.54%) Software Engineering
8 205 (11.11%) SEO
9 195 (10.56%) TDD
10 177 (9.59%) Problem-Solving
11 170 (9.21%) MVC
12 169 (9.15%) Web Development
13 168 (9.10%) Project Management
14 153 (8.29%) Test Automation
15 133 (7.20%) Continuous Integration
16 123 (6.66%) CRM
17 122 (6.61%) SDLC
18 110 (5.96%) Pay per click
19 100 (5.42%) DevOps
20 99 (5.36%) Content Management
Programming Languages
1 430 (23.29%) JavaScript
2 365 (19.77%) SQL
3 299 (16.20%) C#
4 298 (16.14%) Java
5 238 (12.89%) Python
6 170 (9.21%) PHP
7 85 (4.60%) C++
8 84 (4.55%) T-SQL
9 83 (4.50%) Go
10 69 (3.74%) Bash Shell
11 61 (3.30%) Ruby
12 49 (2.65%) PowerShell
13 42 (2.28%) R
14 37 (2.00%) C
15 25 (1.35%) Perl
15 25 (1.35%) VB
16 21 (1.14%) PL/SQL
17 19 (1.03%) Apex Code
17 19 (1.03%) ES6
18 15 (0.81%) Shell Script
Qualifications
1 299 (16.20%) Degree
2 82 (4.44%) Computer Science Degree
3 81 (4.39%) Security Cleared
4 69 (3.74%) SC Cleared
5 41 (2.22%) DV Cleared
6 22 (1.19%) Numerate Degree
7 15 (0.81%) CISSP
7 15 (0.81%) PRINCE2 Certification
8 12 (0.65%) CESG Certified Professional
8 12 (0.65%) Master's Degree
8 12 (0.65%) MBA
8 12 (0.65%) PMI Certification
9 10 (0.54%) Microsoft Certification
10 7 (0.38%) (ISC)2 CCSP
10 7 (0.38%) Cisco Certification
10 7 (0.38%) GCIA
10 7 (0.38%) GCIH
10 7 (0.38%) ISTQB
10 7 (0.38%) PMP
10 7 (0.38%) SANS
Quality Assurance & Compliance
1 64 (3.47%) QA
2 28 (1.52%) ISO/IEC 27001
3 20 (1.08%) SLA
4 18 (0.98%) Data Quality
5 17 (0.92%) GDPR
6 9 (0.49%) PCI DSS
7 6 (0.33%) HMG Security Policy Framework
7 6 (0.33%) PMO
7 6 (0.33%) RMADS
8 5 (0.27%) Cyber Essentials
9 2 (0.11%) Actionable Recommendations
9 2 (0.11%) ISO 9001
10 1 (0.054%) HMG Infosec
10 1 (0.054%) JSP 440
System Software
1 107 (5.80%) Docker
2 67 (3.63%) Active Directory
3 30 (1.63%) VMware Infrastructure
4 16 (0.87%) vSphere
5 13 (0.70%) VirtualBox
6 9 (0.49%) Virtual Servers
7 7 (0.38%) Hyper-V
8 5 (0.27%) VMware ESXi
9 3 (0.16%) Virtual Machines
10 2 (0.11%) HDFS
10 2 (0.11%) LXC
10 2 (0.11%) Snort
10 2 (0.11%) Squid
10 2 (0.11%) Virtual Desktop
10 2 (0.11%) Xen
10 2 (0.11%) XenApp
10 2 (0.11%) XenDesktop
11 1 (0.054%) BitLocker
11 1 (0.054%) Firmware
11 1 (0.054%) Varnish
Systems Management
1 94 (5.09%) Kubernetes
2 63 (3.41%) Ansible
3 47 (2.55%) Puppet
4 37 (2.00%) Opscode Chef
5 36 (1.95%) Terraform
6 14 (0.76%) SCCM
7 8 (0.43%) Nagios
7 8 (0.43%) Salt
8 7 (0.38%) Kibana
8 7 (0.38%) Packer
9 5 (0.27%) Grafana
9 5 (0.27%) McAfee ePO
10 4 (0.22%) Data Guard
10 4 (0.22%) SCOM
11 3 (0.16%) Docker Swarm
11 3 (0.16%) Nessus
11 3 (0.16%) Oracle Enterprise Manager
11 3 (0.16%) Oracle RMAN
11 3 (0.16%) Systems Management Server (SMS)
11 3 (0.16%) ZABBIX
Vendors
1 783 (42.42%) SAP
2 245 (13.27%) Microsoft
3 238 (12.89%) Google
4 149 (8.07%) Adobe
5 93 (5.04%) Oracle
6 65 (3.52%) Salesforce.com
7 57 (3.09%) Facebook
8 54 (2.93%) VMware
9 43 (2.33%) Sitecore
10 38 (2.06%) Cisco
11 36 (1.95%) Tableau
12 30 (1.63%) Twitter
13 29 (1.57%) Pardot
14 28 (1.52%) CheckPoint
15 24 (1.30%) Red Hat
16 19 (1.03%) Salesforce Marketing Cloud
17 15 (0.81%) Zend
18 14 (0.76%) Apple
18 14 (0.76%) HubSpot
18 14 (0.76%) NETGEAR