Period
to 18 January 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 18 January 2021 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
18 Jan 2021
Same period 2020 Same period 2019
Rank 233 328 289
Rank change year-on-year +95 -39 -13
Permanent jobs citing Digital Marketing 848 1,178 1,784
As % of all permanent jobs advertised in the UK 1.35% 0.94% 1.18%
As % of the Processes & Methodologies category 1.47% 1.02% 1.28%
Number of salaries quoted 876 1,069 1,569
Median annual salary £50,000 £47,500 £47,500
Median salary % change year-on-year +5.26% - +5.56%
10th Percentile £28,750 £27,500 £26,250
90th Percentile £83,125 £72,214 £81,250
UK excluding London median annual salary £45,000 £45,000 £45,000

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 57,835 115,507 139,683
As % of all permanent IT jobs advertised in the UK 92.31% 92.11% 92.23%
Number of salaries quoted 46,689 92,510 111,615
Median annual salary £55,000 £52,500 £52,500
Median salary % change year-on-year +4.76% - +5.00%
10th Percentile £32,500 £30,000 £29,763
90th Percentile £90,000 £87,500 £85,000
UK excluding London median annual salary £49,000 £45,591 £45,000
% change year-on-year +7.48% +1.31% -

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 18 January 2021.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 18 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +101 832 £50,000 +5.26% 161
UK excluding London +70 524 £45,000 - 107
London +110 279 £63,750 +15.91% 53
South East +134 177 £47,500 - 22
South West -7 163 £45,000 -5.26% 34
Work from Home -10 147 £45,000 -18.18% 26
North of England +115 101 £60,000 +33.33% 33
North West +133 83 £70,000 +27.27% 23
Midlands +94 51 £35,000 -6.67% 10
West Midlands +70 39 £35,000 -10.83% 8
East of England +74 22 £35,000 -17.65% 4
Yorkshire +44 14 £45,000 +47.54% 6
East Midlands +55 12 £37,500 - 2
Scotland +17 8 £34,500 -23.33% 2
North East +17 4 £45,000 -33.33% 5
Wales +32 2 £48,000 +3.78% 2

For the 6 months to 18 January 2021, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 845 (99.65%) Marketing
2 454 (53.54%) Finance
3 429 (50.59%) Business Intelligence
4 414 (48.82%) Telecoms
5 410 (48.35%) Electronics
5 410 (48.35%) Manufacturing
6 409 (48.23%) Programme Management
6 409 (48.23%) Public Sector
7 408 (48.11%) SAP
8 222 (26.18%) Agile Software Development
9 207 (24.41%) JavaScript
10 146 (17.22%) CSS
11 142 (16.75%) HTML
12 139 (16.39%) Analytics
13 130 (15.33%) E-Commerce
14 118 (13.92%) Degree
15 114 (13.44%) Git (software)
15 114 (13.44%) Azure
16 112 (13.21%) Analytical Skills
17 107 (12.62%) DevOps
18 101 (11.91%) AngularJS
19 97 (11.44%) Scrum
20 96 (11.32%) SaaS
21 95 (11.20%) Google
21 95 (11.20%) Software Engineering
22 92 (10.85%) Social Media
23 88 (10.38%) Microsoft
24 86 (10.14%) Linux
25 85 (10.02%) Python
26 82 (9.67%) B2B

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 59 (6.96%) CMS
2 38 (4.48%) WordPress
3 27 (3.18%) SharePoint
4 19 (2.24%) Apache Spark
5 16 (1.89%) Drupal
6 14 (1.65%) Adobe Experience Manager
7 13 (1.53%) Apache
7 13 (1.53%) JBoss
7 13 (1.53%) Mule
7 13 (1.53%) Red Hat Fuse
7 13 (1.53%) Tomcat
8 12 (1.42%) Mule ESB
9 11 (1.30%) Confluence
9 11 (1.30%) Joomla!
10 10 (1.18%) Sitecore CMS
11 9 (1.06%) MS Exchange
12 8 (0.94%) Elasticsearch
12 8 (0.94%) Headless CMS
13 7 (0.83%) IIS
13 7 (0.83%) Skype for Business
Applications
1 21 (2.48%) Zeplin
2 20 (2.36%) Photoshop
3 18 (2.12%) Microsoft Excel
3 18 (2.12%) Microsoft Office
4 12 (1.42%) Adobe Illustrator
5 10 (1.18%) InVision
5 10 (1.18%) Microsoft PowerPoint
5 10 (1.18%) Sketch
6 9 (1.06%) Adobe Creative Suite
7 4 (0.47%) Chatbot
8 3 (0.35%) Adobe XD
9 2 (0.24%) Microsoft Project
10 1 (0.12%) Adobe After Effects
10 1 (0.12%) Adobe Premiere
10 1 (0.12%) CINEMA 4D
10 1 (0.12%) Figma
10 1 (0.12%) InDesign
10 1 (0.12%) MS Visio
Business Applications
1 15 (1.77%) Magento
2 11 (1.30%) Shopify
3 5 (0.59%) JDE OneWorld
3 5 (0.59%) Salesforce.com CRM
4 3 (0.35%) Dynamics NAV
4 3 (0.35%) Social Studio
5 1 (0.12%) Adobe Campaign
5 1 (0.12%) Eloqua
5 1 (0.12%) FastStats
5 1 (0.12%) FastStats PeopleStage
5 1 (0.12%) SAP GRC
5 1 (0.12%) SAP S/4HANA
5 1 (0.12%) Sparx Enterprise Architect
Cloud Services
1 114 (13.44%) Azure
2 96 (11.32%) SaaS
3 78 (9.20%) AWS
4 64 (7.55%) Google Analytics
5 32 (3.77%) Office 365
6 30 (3.54%) GCP
7 27 (3.18%) Serverless
8 17 (2.00%) Amazon EC2
8 17 (2.00%) Power Platform
9 15 (1.77%) Adobe Analytics
10 14 (1.65%) Google Tag Manager
11 13 (1.53%) AdWords
12 11 (1.30%) AWS Lambda
13 9 (1.06%) PaaS
14 8 (0.94%) Adobe Creative Cloud
15 7 (0.83%) Amazon S3
15 7 (0.83%) GitHub
16 6 (0.71%) Azure Functions
16 6 (0.71%) Firebase
17 4 (0.47%) BrowserStack
Communications & Networking
1 21 (2.48%) Internet
2 15 (1.77%) Firewall
3 9 (1.06%) Skype
4 8 (0.94%) DNS
5 3 (0.35%) SMS
6 2 (0.24%) BGP
6 2 (0.24%) Cisco ASA
6 2 (0.24%) DHCP
6 2 (0.24%) EIGRP
6 2 (0.24%) Extranet
6 2 (0.24%) OSPF
6 2 (0.24%) Software-Defined Networking
7 1 (0.12%) Intranet
7 1 (0.12%) Intrusion Detection
7 1 (0.12%) LAN
7 1 (0.12%) Network Security
7 1 (0.12%) SMTP
7 1 (0.12%) WAN
Database & Business Intelligence
1 58 (6.84%) MySQL
2 56 (6.60%) SQL Server
3 39 (4.60%) NoSQL
4 28 (3.30%) MongoDB
5 24 (2.83%) Relational Database
6 18 (2.12%) Tableau
7 17 (2.00%) Power BI
8 14 (1.65%) Amazon DynamoDB
8 14 (1.65%) Big Data
9 10 (1.18%) Data Warehouse
10 9 (1.06%) Redis
11 8 (0.94%) SQL Server Integration Services
11 8 (0.94%) SQL Server Reporting Services
12 7 (0.83%) Looker
12 7 (0.83%) PostgreSQL
13 6 (0.71%) Data Lake
13 6 (0.71%) Qlik Sense
14 5 (0.59%) Amazon RDS
15 4 (0.47%) Hadoop
15 4 (0.47%) Oracle Reports
Development Applications
1 114 (13.44%) Git (software)
2 32 (3.77%) JIRA
3 22 (2.59%) JUnit
4 21 (2.48%) gulp
5 19 (2.24%) Grunt
5 19 (2.24%) Jenkins
6 17 (2.00%) Visual Studio
7 15 (1.77%) IntelliJ
7 15 (1.77%) Maven
8 14 (1.65%) Postman
9 13 (1.53%) GitLab
10 12 (1.42%) Atlassian Bamboo
10 12 (1.42%) Fiddler
10 12 (1.42%) Hudson
10 12 (1.42%) SoapUI
10 12 (1.42%) Subversion
10 12 (1.42%) Vagrant
11 7 (0.83%) Visual Website Optimizer
12 6 (0.71%) Artifactory
12 6 (0.71%) Sonatype Nexus
General
1 845 (99.65%) Marketing
2 454 (53.54%) Finance
3 414 (48.82%) Telecoms
4 410 (48.35%) Electronics
4 410 (48.35%) Manufacturing
5 409 (48.23%) Public Sector
6 69 (8.14%) Advertising
7 40 (4.72%) Retail
8 18 (2.12%) Banking
9 17 (2.00%) Games
10 15 (1.77%) Automotive
10 15 (1.77%) Legal
11 11 (1.30%) Brand Awareness
12 10 (1.18%) Publishing
13 6 (0.71%) iGaming
13 6 (0.71%) Law
14 5 (0.59%) Local Government
15 4 (0.47%) Pharmaceutical
16 3 (0.35%) Billing
16 3 (0.35%) Social Housing
Job Titles
1 271 (31.96%) Developer
2 76 (8.96%) Front End Developer (Client-Side Developer)
3 73 (8.61%) Marketing Manager
4 69 (8.14%) Consultant
5 51 (6.01%) Senior Developer
6 49 (5.78%) Analyst
7 46 (5.42%) Java Developer
8 39 (4.60%) Full Stack Developer
9 34 (4.01%) Digital Marketing Manager
10 31 (3.66%) Administrator
10 31 (3.66%) Software Developer
11 29 (3.42%) .NET Developer
11 29 (3.42%) Software Engineer
11 29 (3.42%) Systems Administrator
12 27 (3.18%) Web Developer
13 26 (3.07%) Junior
14 23 (2.71%) Azure Engineer
14 23 (2.71%) JavaScript Developer
15 22 (2.59%) PHP Developer
15 22 (2.59%) Project Manager
Libraries, Frameworks & Software Standards
1 146 (17.22%) CSS
2 142 (16.75%) HTML
3 101 (11.91%) AngularJS
4 82 (9.67%) REST
5 66 (7.78%) React
6 54 (6.37%) .NET
6 54 (6.37%) HTML5
7 42 (4.95%) jQuery
8 35 (4.13%) Node.js
8 35 (4.13%) SOAP
9 34 (4.01%) JSON
10 33 (3.89%) ASP.NET
11 32 (3.77%) Sass
12 28 (3.30%) RESTful
13 27 (3.18%) .NET Core
14 26 (3.07%) Spring
14 26 (3.07%) Web Services
14 26 (3.07%) XML
15 24 (2.83%) CSS3
16 20 (2.36%) LESS
Miscellaneous
1 112 (13.21%) Analytical Skills
2 92 (10.85%) Social Media
3 79 (9.32%) User Experience
4 50 (5.90%) Blog
5 25 (2.95%) Self-Motivation
6 19 (2.24%) Mobile App
7 17 (2.00%) Greenfield Project
8 16 (1.89%) Cloud Native
9 13 (1.53%) Wiki
10 12 (1.42%) Management Information System
11 11 (1.30%) Marketing Technology
12 10 (1.18%) Video\Live Streaming
13 8 (0.94%) NHS
14 7 (0.83%) Algorithms
14 7 (0.83%) Data Centre
14 7 (0.83%) Data Structures
14 7 (0.83%) Digital Media
15 6 (0.71%) Clustering
15 6 (0.71%) Private Cloud
15 6 (0.71%) Virtual Team
Operating Systems
1 86 (10.14%) Linux
2 32 (3.77%) Windows
3 23 (2.71%) Unix
4 16 (1.89%) CentOS
5 12 (1.42%) Windows 10
6 9 (1.06%) Android
6 9 (1.06%) Apple iOS
6 9 (1.06%) Windows Server
7 7 (0.83%) Windows Server 2016
8 5 (0.59%) Windows Server 2008
8 5 (0.59%) Windows Server 2012
9 3 (0.35%) Red Hat Enterprise Linux
10 2 (0.24%) Mac OS
11 1 (0.12%) Debian
11 1 (0.12%) Oracle Linux
11 1 (0.12%) Ubuntu
Processes & Methodologies
1 429 (50.59%) Business Intelligence
2 409 (48.23%) Programme Management
3 222 (26.18%) Agile Software Development
4 139 (16.39%) Analytics
5 130 (15.33%) E-Commerce
6 107 (12.62%) DevOps
7 97 (11.44%) Scrum
8 95 (11.20%) Software Engineering
9 82 (9.67%) B2B
10 77 (9.08%) Web Development
11 76 (8.96%) Front End Development
12 72 (8.49%) SEO
13 70 (8.25%) Problem-Solving
14 68 (8.02%) Marketing Strategy
15 59 (6.96%) Continuous Integration
16 54 (6.37%) Pay per click
17 52 (6.13%) Content Management
18 51 (6.01%) Cybersecurity
19 50 (5.90%) TDD
20 49 (5.78%) Project Management
Programming Languages
1 207 (24.41%) JavaScript
2 85 (10.02%) Python
3 81 (9.55%) Java
4 69 (8.14%) C#
5 66 (7.78%) SQL
6 49 (5.78%) PHP
7 36 (4.25%) C++
8 34 (4.01%) TypeScript
9 27 (3.18%) Bash Shell
10 20 (2.36%) Apex Code
10 20 (2.36%) Ruby
11 19 (2.24%) Shell Script
12 17 (2.00%) Go
13 15 (1.77%) T-SQL
14 10 (1.18%) Scala
15 9 (1.06%) ES6
15 9 (1.06%) Rust
16 8 (0.94%) C
17 3 (0.35%) PowerShell
18 2 (0.24%) R
Qualifications
1 118 (13.92%) Degree
2 56 (6.60%) Security Cleared
3 30 (3.54%) SC Cleared
4 15 (1.77%) Computer Science Degree
5 8 (0.94%) Master's Degree
5 8 (0.94%) Microsoft Certification
5 8 (0.94%) SANS
6 7 (0.83%) MCSA
7 5 (0.59%) DV Cleared
8 4 (0.47%) Cisco Certification
9 3 (0.35%) Numerate Degree
10 2 (0.24%) A+ Certification
10 2 (0.24%) CCIE
10 2 (0.24%) CCNA
10 2 (0.24%) CCNP
11 1 (0.12%) CISM
11 1 (0.12%) CISSP
11 1 (0.12%) ITIL Certification
11 1 (0.12%) MCP
11 1 (0.12%) MCSE
Quality Assurance & Compliance
1 31 (3.66%) QA
2 20 (2.36%) ISO/IEC 27001
3 16 (1.89%) GDPR
4 8 (0.94%) HMG Security Policy Framework
5 7 (0.83%) NIST
5 7 (0.83%) PCI DSS
6 5 (0.59%) Cyber Essentials
6 5 (0.59%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
7 4 (0.47%) PMO
7 4 (0.47%) Sarbanes-Oxley
8 3 (0.35%) GAAP
8 3 (0.35%) ISO/IEC 20000
9 1 (0.12%) Data Quality
9 1 (0.12%) ISO 20022
9 1 (0.12%) NCSC
9 1 (0.12%) SEPA
System Software
1 61 (7.19%) Docker
2 37 (4.36%) Active Directory
3 5 (0.59%) VMware Infrastructure
4 3 (0.35%) Hyper-V
4 3 (0.35%) KVM
5 1 (0.12%) Oracle RAC
5 1 (0.12%) Virtual Machines
Systems Management
1 42 (4.95%) Kubernetes
2 34 (4.01%) Terraform
3 24 (2.83%) Puppet
4 18 (2.12%) Packer
5 15 (1.77%) Ansible
6 12 (1.42%) Consul
6 12 (1.42%) Docker Swarm
6 12 (1.42%) Nagios
7 9 (1.06%) Opscode Chef
8 8 (0.94%) QRadar
9 6 (0.71%) Grafana
9 6 (0.71%) Prometheus
10 5 (0.59%) SCCM
11 3 (0.35%) Istio
11 3 (0.35%) Microsoft Intune
12 2 (0.24%) EMC NetWorker
12 2 (0.24%) Jamf Pro
12 2 (0.24%) MOM
12 2 (0.24%) Single Sign-On
13 1 (0.12%) Data Guard
Vendors
1 408 (48.11%) SAP
2 95 (11.20%) Google
3 88 (10.38%) Microsoft
4 66 (7.78%) Adobe
5 58 (6.84%) Salesforce.com
6 19 (2.24%) Red Hat
6 19 (2.24%) Twitter
7 18 (2.12%) Facebook
8 16 (1.89%) Cisco
8 16 (1.89%) YouTube
9 14 (1.65%) Oracle
10 13 (1.53%) IBM
11 12 (1.42%) Dell
11 12 (1.42%) Intel
12 11 (1.30%) CyberArk
12 11 (1.30%) VMware
12 11 (1.30%) Zuora
13 10 (1.18%) Kenshoo
13 10 (1.18%) Marin
13 10 (1.18%) Palo Alto