Period
to 18 January 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 18 January 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
18 Jan 2018
Same period 2017 Same period 2016
Rank 263 277 274
Rank change year-on-year +14 -3 +11
Permanent jobs citing Digital Marketing 2,159 2,164 2,487
As % of all permanent IT jobs advertised in the UK 1.24% 1.22% 1.20%
As % of the Processes & Methodologies category 1.38% 1.36% 1.35%
Number of salaries quoted 1,753 1,821 2,190
UK median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - +2.41%
10th Percentile £26,250 £26,250 £24,750
90th Percentile £80,000 £77,500 £71,250
UK excluding London median annual salary £40,000 £40,000 £40,000

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 156,280 158,751 184,245
As % of all permanent IT jobs advertised in the UK 89.85% 89.53% 88.87%
Number of salaries quoted 125,337 131,258 152,786
UK median annual salary £50,000 £48,500 £47,500
Median salary % change year-on-year +3.09% +2.11% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing over the 6 months to 18 January 2018.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 18 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 2,105 £45,000 +5.88% 490
UK excluding London +35 1,322 £40,000 - 330
London -29 818 £55,000 +15.79% 165
South East +23 377 £40,000 -5.88% 75
North of England +65 332 £38,500 +11.59% 112
South West -6 315 £50,000 +11.11% 52
North West +14 162 £40,500 +15.71% 65
Midlands +11 151 £30,000 -4.00% 36
Yorkshire +102 129 £32,500 - 36
East of England +38 108 £29,500 -21.33% 48
West Midlands +16 104 £30,000 - 24
East Midlands +9 47 £35,000 - 12
North East +14 41 £47,500 +5.56% 11
Scotland -25 29 £45,000 +16.13% 5
Wales +9 8 £38,250 +7.75% 1
Northern Ireland -19 2 £42,500 +53.15%

For the 6 months to 18 January 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Digital Marketing.

1 2,159 (100.00%) Marketing
2 1,004 (46.50%) Finance
3 906 (41.96%) Business Intelligence
4 865 (40.06%) Programme Management
5 864 (40.02%) Telecoms
6 858 (39.74%) SAP
7 851 (39.42%) Electronics
7 851 (39.42%) Manufacturing
8 521 (24.13%) Agile Software Development
9 499 (23.11%) Analytics
10 482 (22.33%) JavaScript
11 479 (22.19%) HTML
12 429 (19.87%) Google
13 404 (18.71%) CSS
14 396 (18.34%) SEO
15 348 (16.12%) E-Commerce
15 348 (16.12%) Degree
16 340 (15.75%) Analytical Skills
17 337 (15.61%) SQL
18 326 (15.10%) Social Media
19 301 (13.94%) Pay per click
20 278 (12.88%) User Experience
21 274 (12.69%) Java
22 273 (12.64%) Google Analytics
23 262 (12.14%) Retail
24 250 (11.58%) .NET
25 246 (11.39%) C#
26 244 (11.30%) Microsoft
27 224 (10.38%) MVC
28 220 (10.19%) Python

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 155 (7.18%) CMS
2 98 (4.54%) WordPress
3 69 (3.20%) Apache Spark
4 54 (2.50%) Mule
4 54 (2.50%) Tomcat
5 46 (2.13%) JBoss
5 46 (2.13%) Mule ESB
6 33 (1.53%) IIS
7 31 (1.44%) SAS
8 30 (1.39%) Umbraco
9 24 (1.11%) Drupal
10 23 (1.07%) SharePoint
11 22 (1.02%) Confluence
11 22 (1.02%) Sitecore CMS
12 20 (0.93%) EPiServer
13 19 (0.88%) Apache
13 19 (0.88%) Elasticsearch
14 15 (0.69%) Apache Airflow
15 12 (0.56%) Adobe Experience Manager
16 10 (0.46%) Sitefinity
Applications
1 136 (6.30%) Microsoft Excel
2 107 (4.96%) Microsoft Office
3 54 (2.50%) Photoshop
4 49 (2.27%) Microsoft PowerPoint
5 29 (1.34%) Adobe Illustrator
6 28 (1.30%) Adobe Creative Suite
7 20 (0.93%) MS Visio
8 11 (0.51%) SPSS
9 10 (0.46%) Spreadsheet
10 8 (0.37%) InDesign
11 6 (0.28%) Adobe After Effects
12 5 (0.23%) Adobe Premiere
12 5 (0.23%) FileZilla
12 5 (0.23%) Microsoft Project
13 2 (0.093%) Chatbot
14 1 (0.046%) InVision
Business Applications
1 51 (2.36%) Magento
2 31 (1.44%) Dynamics CRM
3 25 (1.16%) Eloqua
4 15 (0.69%) Adobe Campaign
5 14 (0.65%) WebTrends
6 11 (0.51%) Shopify
7 9 (0.42%) Salesforce.com CRM
8 7 (0.32%) Distributed Ledger
9 6 (0.28%) Unica
9 6 (0.28%) Workfront
10 5 (0.23%) Payment Gateway
10 5 (0.23%) Sage 1000
11 3 (0.14%) nopCommerce
12 2 (0.093%) Dynamics AX
13 1 (0.046%) Dynamics NAV
13 1 (0.046%) Remedy ITSM
13 1 (0.046%) SAP BPC
13 1 (0.046%) SAP CRM
13 1 (0.046%) SAP Hybris
13 1 (0.046%) Unit4 Business World
Cloud Services
1 273 (12.64%) Google Analytics
2 202 (9.36%) Amazon AWS
3 162 (7.50%) AdWords
4 106 (4.91%) SaaS
5 93 (4.31%) Microsoft Azure
6 56 (2.59%) Amazon EC2
7 34 (1.57%) Google Cloud Platform
8 33 (1.53%) Adobe Analytics
9 28 (1.30%) GitHub
10 25 (1.16%) MailChimp
11 22 (1.02%) Office 365
12 19 (0.88%) Google Tag Manager
13 17 (0.79%) Cloud Computing
14 16 (0.74%) PaaS
15 14 (0.65%) IaaS
16 13 (0.60%) Amazon SQS
17 12 (0.56%) Adobe Creative Cloud
18 9 (0.42%) Google Play
18 9 (0.42%) Sage Pay
19 8 (0.37%) CloudFront
Communications & Networking
1 50 (2.32%) Internet
2 37 (1.71%) HTTP
3 30 (1.39%) Firewall
4 28 (1.30%) SMS
5 21 (0.97%) TCP/IP
6 18 (0.83%) SSL
7 17 (0.79%) SSH
8 16 (0.74%) DNS
8 16 (0.74%) Network Security
9 14 (0.65%) Intranet
10 13 (0.60%) SAN
11 12 (0.56%) LAN
11 12 (0.56%) WAN
12 11 (0.51%) Wireless
13 10 (0.46%) VPN
14 9 (0.42%) AMQP
15 8 (0.37%) FTP
16 7 (0.32%) MPLS
17 5 (0.23%) BGP
17 5 (0.23%) OSPF
Database & Business Intelligence
1 157 (7.27%) SQL Server
2 120 (5.56%) Big Data
3 104 (4.82%) NoSQL
4 102 (4.72%) MySQL
5 87 (4.03%) MongoDB
6 80 (3.71%) Hadoop
7 67 (3.10%) Amazon DynamoDB
8 51 (2.36%) Relational Database
9 46 (2.13%) Data Warehouse
10 42 (1.95%) SQL Server Integration Services
11 39 (1.81%) SQL Server Reporting Services
12 38 (1.76%) PostgreSQL
13 37 (1.71%) Apache Cassandra
14 32 (1.48%) SQL Server 2008
15 27 (1.25%) Oracle Database
16 22 (1.02%) RDBMS
16 22 (1.02%) SQL Server Analysis Services
17 20 (0.93%) CouchDB
17 20 (0.93%) Data Mining
18 17 (0.79%) SQL Server 2012
Development Applications
1 202 (9.36%) Git (software)
2 112 (5.19%) JIRA
3 69 (3.20%) Jenkins
4 63 (2.92%) JUnit
5 44 (2.04%) Selenium
6 41 (1.90%) IntelliJ
7 30 (1.39%) Visual Studio
8 29 (1.34%) Cucumber
9 27 (1.25%) Grunt
10 25 (1.16%) Atlassian Bamboo
10 25 (1.16%) gulp
11 24 (1.11%) TeamCity
12 22 (1.02%) GitLab
13 18 (0.83%) Maven
14 17 (0.79%) Jasmine
14 17 (0.79%) WebDriver
15 15 (0.69%) Mercurial
16 13 (0.60%) Team Foundation Server
17 12 (0.56%) Protractor
17 12 (0.56%) Subversion
General
1 2,159 (100.00%) Marketing
2 1,004 (46.50%) Finance
3 864 (40.02%) Telecoms
4 851 (39.42%) Electronics
4 851 (39.42%) Manufacturing
5 262 (12.14%) Retail
6 177 (8.20%) Advertising
7 59 (2.73%) Banking
8 57 (2.64%) Games
9 37 (1.71%) Automotive
10 27 (1.25%) Brand Awareness
11 22 (1.02%) Legal
12 15 (0.69%) Law
13 12 (0.56%) Multimedia
13 12 (0.56%) Spanish Language
14 11 (0.51%) Financial Institution
14 11 (0.51%) Mandarin Language
14 11 (0.51%) Publishing
15 9 (0.42%) Back Office
15 9 (0.42%) Music Industry
Job Titles
1 601 (27.84%) Developer
2 209 (9.68%) Analyst
3 175 (8.11%) Marketing Manager
4 139 (6.44%) Senior Developer
5 125 (5.79%) .NET Developer
6 106 (4.91%) Front End Developer (Client-Side Developer)
7 102 (4.72%) Digital Marketing Manager
8 101 (4.68%) Account Manager
9 94 (4.35%) Marketing Executive
10 90 (4.17%) Web Developer
11 86 (3.98%) C# Developer
12 85 (3.94%) Java Developer
13 72 (3.33%) C# .NET Developer
13 72 (3.33%) PHP Developer
14 64 (2.96%) Digital Executive
15 62 (2.87%) PPC Manager
16 61 (2.83%) JavaScript Developer
17 60 (2.78%) ASP.NET Developer
17 60 (2.78%) Consultant
17 60 (2.78%) Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 479 (22.19%) HTML
2 404 (18.71%) CSS
3 250 (11.58%) .NET
4 189 (8.75%) AngularJS
5 188 (8.71%) jQuery
6 169 (7.83%) HTML5
7 146 (6.76%) XML
8 143 (6.62%) ASP.NET
9 130 (6.02%) REST
10 123 (5.70%) JSON
11 112 (5.19%) Web Services
12 100 (4.63%) CSS3
13 94 (4.35%) ASP.NET MVC
14 88 (4.08%) Ajax
14 88 (4.08%) Spring
15 84 (3.89%) React
16 82 (3.80%) RESTful
17 74 (3.43%) Node.js
18 73 (3.38%) SOAP
19 70 (3.24%) Sass
Miscellaneous
1 340 (15.75%) Analytical Skills
2 326 (15.10%) Social Media
3 278 (12.88%) User Experience
4 89 (4.12%) Mobile App
5 87 (4.03%) Computer Science
6 75 (3.47%) Blog
7 68 (3.15%) Algorithms
8 55 (2.55%) Digital Media
9 39 (1.81%) Greenfield Project
10 37 (1.71%) Management Information System
11 35 (1.62%) Fintech
12 27 (1.25%) Data Structures
12 27 (1.25%) Marketing Technology
13 24 (1.11%) Enterprise Software
14 23 (1.07%) N-Tier
15 19 (0.88%) Graphic Design
16 16 (0.74%) Tandem
17 14 (0.65%) Analytical Mindset
17 14 (0.65%) Linux Command Line
18 13 (0.60%) FMCG
Operating Systems
1 188 (8.71%) Linux
2 95 (4.40%) Windows
3 63 (2.92%) Apple iOS
4 46 (2.13%) Android
5 37 (1.71%) Unix
6 23 (1.07%) Windows Server
7 14 (0.65%) CentOS
8 13 (0.60%) Windows Server 2012
9 12 (0.56%) Ubuntu
10 11 (0.51%) Windows 7
10 11 (0.51%) Windows Server 2008
11 10 (0.46%) Mac OS X
11 10 (0.46%) Windows 10
12 7 (0.32%) Debian
13 6 (0.28%) Windows 8
14 3 (0.14%) Embedded Linux
14 3 (0.14%) Red Hat Enterprise Linux
14 3 (0.14%) Solaris
14 3 (0.14%) Windows Phone
15 2 (0.093%) Fedora
Processes & Methodologies
1 906 (41.96%) Business Intelligence
2 865 (40.06%) Programme Management
3 521 (24.13%) Agile Software Development
4 499 (23.11%) Analytics
5 396 (18.34%) SEO
6 348 (16.12%) E-Commerce
7 301 (13.94%) Pay per click
8 224 (10.38%) MVC
9 218 (10.10%) Web Development
10 197 (9.12%) CRM
11 196 (9.08%) Project Management
12 180 (8.34%) TDD
13 170 (7.87%) Scrum
14 160 (7.41%) Marketing Strategy
15 130 (6.02%) Software Engineering
16 129 (5.97%) DevOps
17 128 (5.93%) BDD
18 127 (5.88%) Front End Development
19 121 (5.60%) OO
20 117 (5.42%) B2B
Programming Languages
1 482 (22.33%) JavaScript
2 337 (15.61%) SQL
3 274 (12.69%) Java
4 246 (11.39%) C#
5 220 (10.19%) Python
6 169 (7.83%) PHP
7 91 (4.21%) C++
8 70 (3.24%) Ruby
9 52 (2.41%) Go
10 44 (2.04%) R
11 43 (1.99%) T-SQL
12 37 (1.71%) C
13 36 (1.67%) ES6
14 34 (1.57%) TypeScript
15 33 (1.53%) Shell Script
16 31 (1.44%) Bash Shell
17 29 (1.34%) VB.NET
18 22 (1.02%) Perl
19 21 (0.97%) Apple Swift
20 20 (0.93%) Objective-C
Qualifications
1 348 (16.12%) Degree
2 52 (2.41%) Computer Science Degree
3 31 (1.44%) Security Cleared
4 25 (1.16%) CISSP
5 23 (1.07%) CISM
6 21 (0.97%) PhD
7 18 (0.83%) ISTQB
7 18 (0.83%) MBA
8 17 (0.79%) ISEB
9 14 (0.65%) CISA
10 11 (0.51%) Master's Degree
10 11 (0.51%) Numerate Degree
11 10 (0.46%) Microsoft Certification
12 9 (0.42%) SC Cleared
13 8 (0.37%) Cisco Certification
13 8 (0.37%) DV Cleared
13 8 (0.37%) PMP
13 8 (0.37%) Postgraduate
13 8 (0.37%) PRINCE2 Certification
14 7 (0.32%) MCSE
Quality Assurance & Compliance
1 96 (4.45%) QA
2 48 (2.22%) Actionable Recommendations
3 21 (0.97%) GDPR
4 19 (0.88%) Data Quality
4 19 (0.88%) ISO/IEC 27001
5 18 (0.83%) PCI DSS
6 15 (0.69%) GCP
7 14 (0.65%) SLA
8 12 (0.56%) PMO
9 9 (0.42%) RMADS
10 7 (0.32%) Basel III
10 7 (0.32%) SEPA
10 7 (0.32%) TARGET2
11 6 (0.28%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
12 5 (0.23%) Sarbanes-Oxley
13 3 (0.14%) HMG Security Policy Framework
14 2 (0.093%) HL7
14 2 (0.093%) PA-DSS
15 1 (0.046%) COBIT
15 1 (0.046%) Disclosure Scotland
System Software
1 82 (3.80%) Docker
2 45 (2.08%) Active Directory
3 20 (0.93%) VMware Infrastructure
4 11 (0.51%) Virtual Machines
5 6 (0.28%) Apache Flume
6 5 (0.23%) XenApp
7 4 (0.19%) NFS
7 4 (0.19%) vSphere
8 3 (0.14%) VMware ESXi
8 3 (0.14%) XenDesktop
9 2 (0.093%) Apache ZooKeeper
9 2 (0.093%) HDFS
9 2 (0.093%) Hyper-V
10 1 (0.046%) etcd
10 1 (0.046%) flannel
10 1 (0.046%) Samba
10 1 (0.046%) Squid
10 1 (0.046%) Virtual Servers
10 1 (0.046%) VMware NSX
Systems Management
1 67 (3.10%) Ansible
2 56 (2.59%) Opscode Chef
3 55 (2.55%) Kubernetes
4 48 (2.22%) Puppet
5 20 (0.93%) Nagios
6 16 (0.74%) Terraform
7 14 (0.65%) Packer
8 11 (0.51%) Oozie
9 10 (0.46%) SCCM
10 9 (0.42%) Mesos
11 7 (0.32%) Hadoop YARN
12 6 (0.28%) rkt
13 5 (0.23%) Marathon
14 4 (0.19%) Consul
15 3 (0.14%) Docker Swarm
15 3 (0.14%) Grafana
15 3 (0.14%) logstash
15 3 (0.14%) Plesk
16 2 (0.093%) Kibana
16 2 (0.093%) SCOM
Vendors
1 858 (39.74%) SAP
2 429 (19.87%) Google
3 244 (11.30%) Microsoft
4 147 (6.81%) Adobe
5 66 (3.06%) Twitter
6 65 (3.01%) Apple
7 59 (2.73%) Oracle
8 57 (2.64%) Facebook
9 54 (2.50%) Salesforce.com
10 42 (1.95%) Marketo
11 41 (1.90%) VMware
12 34 (1.57%) Tableau
13 31 (1.44%) Zend
14 27 (1.25%) Sitecore
15 24 (1.11%) Pardot
16 23 (1.07%) Cisco
16 23 (1.07%) HubSpot
17 15 (0.69%) IBM
18 14 (0.65%) Citrix
18 14 (0.65%) EMC