Period
to 19 November 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 19 November 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
19 Nov 2017
Same period 2016 Same period 2015
Rank 205 296 263
Rank change year-on-year +91 -33 +7
Permanent jobs citing Digital Marketing 3038 2134 2808
As % of all permanent IT jobs advertised in the UK 1.70% 1.13% 1.28%
As % of the Processes & Methodologies category 1.90% 1.27% 1.45%
Number of salaries quoted 2366 1857 2397
UK median annual salary £47,500 £42,500 £42,500
Median salary % change year-on-year +11.76% - -
10th Percentile £26,250 £26,250 £24,000
90th Percentile £76,250 £76,250 £67,500
UK excluding London median annual salary £42,500 £39,000 £40,000
% change year-on-year +8.97% -2.50% +6.67%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 160296 168588 194039
As % of all permanent IT jobs advertised in the UK 89.92% 89.36% 88.77%
Number of salaries quoted 126459 140088 159820
UK median annual salary £50,000 £49,476 £47,500
Median salary % change year-on-year +1.06% +4.16% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £77,500
UK excluding London median annual salary £44,000 £42,500 £42,500
% change year-on-year +3.53% - +6.25%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing over the 6 months to 19 November 2017.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 19 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +94 2984 £47,500 +11.76% 141
UK excluding London +131 1980 £42,500 +8.97% 84
London +34 1037 £52,500 +5.00% 59
South West +82 622 £47,500 +5.56% 16
South East +63 507 £42,500 +2.41% 20
North of England +110 445 £38,500 +10.00% 32
North West +62 239 £40,000 +14.29% 5
East of England +126 195 £32,500 -7.14% 5
Midlands +70 175 £31,500 -3.08% 9
Yorkshire +83 141 £30,000 -7.69% 26
West Midlands +26 106 £30,000 - 4
East Midlands +68 69 £35,000 -10.26% 5
North East +64 65 £47,500 - 1
Scotland -16 20 £40,000 - 1
Wales +16 14 £45,000 +12.50% 1
Northern Ireland -25 2 £42,500 +53.15%

For the 6 months to 19 November 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Digital Marketing.

1 3038 (100.00%) Marketing
2 1818 (59.84%) Finance
3 1687 (55.53%) Business Intelligence
4 1661 (54.67%) SAP
5 1651 (54.34%) Programme Management
6 1649 (54.28%) Telecoms
7 1643 (54.08%) Electronics
8 1638 (53.92%) Manufacturing
9 847 (27.88%) Agile Software Development
10 692 (22.78%) HTML
11 681 (22.42%) JavaScript
12 660 (21.72%) SQL
13 581 (19.12%) Analytics
14 578 (19.03%) CSS
15 512 (16.85%) Java
16 494 (16.26%) Google
17 470 (15.47%) Degree
18 432 (14.22%) E-Commerce
19 427 (14.06%) .NET
20 424 (13.96%) Python
21 413 (13.59%) SEO
22 397 (13.07%) Analytical Skills
23 374 (12.31%) User Experience
24 365 (12.01%) C#
25 363 (11.95%) Amazon AWS
26 334 (10.99%) Linux
26 334 (10.99%) Microsoft
27 331 (10.90%) TDD
28 329 (10.83%) Social Media
29 325 (10.70%) MVC

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 220 (7.24%) CMS
2 122 (4.02%) Apache Spark
3 104 (3.42%) WordPress
4 85 (2.80%) Tomcat
5 69 (2.27%) Mule
6 55 (1.81%) JBoss
6 55 (1.81%) Mule ESB
7 47 (1.55%) Apache
8 45 (1.48%) IIS
9 43 (1.42%) Elasticsearch
10 40 (1.32%) Umbraco
11 34 (1.12%) Confluence
11 34 (1.12%) Sitecore CMS
12 33 (1.09%) EPiServer
13 32 (1.05%) Drupal
14 26 (0.86%) SAS
14 26 (0.86%) SharePoint
15 22 (0.72%) Apache Airflow
16 21 (0.69%) WebSphere
17 20 (0.66%) Sitefinity
Applications
1 153 (5.04%) Microsoft Excel
2 137 (4.51%) Microsoft Office
3 67 (2.21%) Microsoft PowerPoint
4 56 (1.84%) Photoshop
5 43 (1.42%) Adobe Illustrator
6 37 (1.22%) Adobe Creative Suite
7 19 (0.63%) FileZilla
7 19 (0.63%) MS Visio
8 13 (0.43%) Microsoft Project
9 9 (0.30%) SPSS
10 7 (0.23%) Spreadsheet
11 6 (0.20%) InDesign
12 3 (0.099%) InVision
13 2 (0.066%) Adobe After Effects
13 2 (0.066%) Chatbot
14 1 (0.033%) Adobe Captivate
14 1 (0.033%) Adobe Premiere
Business Applications
1 47 (1.55%) Adobe Campaign
2 46 (1.51%) Magento
3 31 (1.02%) Dynamics CRM
4 26 (0.86%) Eloqua
5 15 (0.49%) Unica
5 15 (0.49%) WebTrends
6 12 (0.39%) Revive Adserver
7 9 (0.30%) Shopify
8 8 (0.26%) Payment Gateway
9 7 (0.23%) Salesforce.com CRM
10 6 (0.20%) Workfront
11 5 (0.16%) Sage 1000
12 4 (0.13%) Unit4 Business World
13 3 (0.099%) R3 Corda
13 3 (0.099%) Sprinklr
14 2 (0.066%) Dynamics AX
14 2 (0.066%) Exchequer
15 1 (0.033%) Dynamics NAV
15 1 (0.033%) NetSuite
15 1 (0.033%) Remedy ITSM
Cloud Services
1 363 (11.95%) Amazon AWS
2 270 (8.89%) Google Analytics
3 195 (6.42%) Microsoft Azure
4 164 (5.40%) SaaS
5 156 (5.13%) AdWords
6 110 (3.62%) Google Cloud Platform
7 63 (2.07%) Amazon EC2
8 59 (1.94%) GitHub
9 38 (1.25%) Adobe Analytics
10 33 (1.09%) Office 365
11 31 (1.02%) Cloud Computing
12 29 (0.95%) IaaS
13 28 (0.92%) Amazon SQS
14 25 (0.82%) PaaS
15 22 (0.72%) Google Play
16 21 (0.69%) MailChimp
17 20 (0.66%) Google Tag Manager
18 12 (0.39%) AWS CloudFormation
19 11 (0.36%) npm
20 9 (0.30%) Silverpop
Communications & Networking
1 50 (1.65%) Internet
2 49 (1.61%) HTTP
3 41 (1.35%) Firewall
4 38 (1.25%) VPN
5 37 (1.22%) TCP/IP
6 30 (0.99%) SSL
7 29 (0.95%) WAN
8 27 (0.89%) LAN
9 26 (0.86%) DNS
9 26 (0.86%) SMS
10 25 (0.82%) AMQP
11 21 (0.69%) FTP
12 20 (0.66%) SSH
13 19 (0.63%) SAN
13 19 (0.63%) SMTP
14 17 (0.56%) Intranet
15 16 (0.53%) MPLS
16 14 (0.46%) Network Security
16 14 (0.46%) VLAN
17 12 (0.39%) Cisco ASA
Database & Business Intelligence
1 311 (10.24%) SQL Server
2 189 (6.22%) MySQL
3 178 (5.86%) Big Data
4 151 (4.97%) NoSQL
5 139 (4.58%) Relational Database
6 135 (4.44%) Hadoop
7 131 (4.31%) MongoDB
8 93 (3.06%) Amazon DynamoDB
9 79 (2.60%) PostgreSQL
10 77 (2.53%) Apache Cassandra
11 74 (2.44%) Data Warehouse
12 64 (2.11%) Oracle Database
12 64 (2.11%) SQL Server Integration Services
13 60 (1.97%) SQL Server 2008
14 53 (1.74%) SQL Server Reporting Services
15 47 (1.55%) RDBMS
16 40 (1.32%) Data Mining
17 38 (1.25%) SQL Server 2012
18 32 (1.05%) SQL Server Analysis Services
19 28 (0.92%) CouchDB
Development Applications
1 325 (10.70%) Git (software)
2 165 (5.43%) JIRA
3 133 (4.38%) Jenkins
4 112 (3.69%) JUnit
5 62 (2.04%) Atlassian Bamboo
6 58 (1.91%) Visual Studio
7 53 (1.74%) IntelliJ
7 53 (1.74%) Selenium
8 44 (1.45%) gulp
9 40 (1.32%) Maven
10 39 (1.28%) Mercurial
11 38 (1.25%) Cucumber
12 34 (1.12%) Grunt
12 34 (1.12%) Subversion
13 31 (1.02%) Team Foundation Server
14 27 (0.89%) Bitbucket
15 23 (0.76%) Babel
15 23 (0.76%) webpack
16 22 (0.72%) TeamCity
17 21 (0.69%) Eclipse
General
1 3038 (100.00%) Marketing
2 1818 (59.84%) Finance
3 1649 (54.28%) Telecoms
4 1643 (54.08%) Electronics
5 1638 (53.92%) Manufacturing
6 319 (10.50%) Retail
7 153 (5.04%) Advertising
8 89 (2.93%) Games
9 83 (2.73%) Banking
10 49 (1.61%) Automotive
11 36 (1.18%) Multimedia
12 34 (1.12%) Legal
13 27 (0.89%) Brand Awareness
13 27 (0.89%) Publishing
14 22 (0.72%) Financial Institution
15 19 (0.63%) Back Office
16 15 (0.49%) Music Industry
17 14 (0.46%) Military
18 12 (0.39%) French Language
18 12 (0.39%) Mandarin Language
Job Titles
1 1003 (33.02%) Developer
2 312 (10.27%) Analyst
3 211 (6.95%) Senior Developer
4 201 (6.62%) .NET Developer
5 168 (5.53%) Java Developer
6 161 (5.30%) Front End Developer (Client-Side Developer)
7 146 (4.81%) C# Developer
8 129 (4.25%) Marketing Manager
9 128 (4.21%) JavaScript Developer
10 125 (4.11%) C# .NET Developer
11 118 (3.88%) Architect
12 107 (3.52%) DevOps Engineer
12 107 (3.52%) Web Developer
13 104 (3.42%) ASP.NET Developer
14 100 (3.29%) Software Developer
15 99 (3.26%) C# ASP.NET Developer
16 97 (3.19%) Account Manager
16 97 (3.19%) PHP Developer
17 90 (2.96%) Digital Marketing Manager
18 85 (2.80%) Consultant
Libraries, Frameworks & Software Standards
1 692 (22.78%) HTML
2 578 (19.03%) CSS
3 427 (14.06%) .NET
4 266 (8.76%) AngularJS
5 250 (8.23%) jQuery
6 231 (7.60%) HTML5
7 226 (7.44%) XML
8 212 (6.98%) ASP.NET
9 211 (6.95%) REST
10 210 (6.91%) JSON
11 187 (6.16%) Web Services
12 169 (5.56%) Spring
13 161 (5.30%) RESTful
14 139 (4.58%) CSS3
15 138 (4.54%) ASP.NET MVC
16 136 (4.48%) Ajax
17 104 (3.42%) Node.js
18 102 (3.36%) SOAP
19 101 (3.32%) Apache Camel
20 98 (3.23%) RabbitMQ
Miscellaneous
1 397 (13.07%) Analytical Skills
2 374 (12.31%) User Experience
3 329 (10.83%) Social Media
4 142 (4.67%) Mobile App
5 127 (4.18%) Computer Science
6 86 (2.83%) Algorithms
7 68 (2.24%) Blog
8 57 (1.88%) Fintech
9 55 (1.81%) Digital Media
10 53 (1.74%) Enterprise Software
11 52 (1.71%) Data Structures
12 49 (1.61%) N-Tier
13 48 (1.58%) Greenfield Project
14 47 (1.55%) Management Information System
15 37 (1.22%) Public Cloud
16 28 (0.92%) e-Learning
17 27 (0.89%) SWIFT
18 25 (0.82%) FMCG
19 23 (0.76%) Marketing Technology
20 17 (0.56%) Acoustics
Operating Systems
1 334 (10.99%) Linux
2 212 (6.98%) Windows
3 88 (2.90%) Unix
4 72 (2.37%) Apple iOS
5 68 (2.24%) Android
6 36 (1.18%) Windows Server
7 26 (0.86%) Mac OS X
7 26 (0.86%) Ubuntu
8 22 (0.72%) Windows Server 2012
9 19 (0.63%) Windows Server 2008
10 15 (0.49%) CentOS
11 14 (0.46%) Windows 10
12 13 (0.43%) Windows 7
13 10 (0.33%) Windows Server 2003
14 9 (0.30%) Windows Mobile
15 8 (0.26%) Windows 8
16 5 (0.16%) Embedded Linux
17 4 (0.13%) Debian
17 4 (0.13%) Red Hat Enterprise Linux
17 4 (0.13%) Windows Phone
Processes & Methodologies
1 1687 (55.53%) Business Intelligence
2 1651 (54.34%) Programme Management
3 847 (27.88%) Agile Software Development
4 581 (19.12%) Analytics
5 432 (14.22%) E-Commerce
6 413 (13.59%) SEO
7 331 (10.90%) TDD
8 325 (10.70%) MVC
9 317 (10.43%) Scrum
10 288 (9.48%) Web Development
11 260 (8.56%) Project Management
12 257 (8.46%) Pay per click
13 242 (7.97%) DevOps
14 228 (7.50%) OO
15 227 (7.47%) Software Engineering
16 209 (6.88%) CRM
17 206 (6.78%) Continuous Integration
18 179 (5.89%) BDD
19 177 (5.83%) Front End Development
20 167 (5.50%) Machine Learning
Programming Languages
1 681 (22.42%) JavaScript
2 660 (21.72%) SQL
3 512 (16.85%) Java
4 424 (13.96%) Python
5 365 (12.01%) C#
6 241 (7.93%) PHP
7 174 (5.73%) C++
8 155 (5.10%) Ruby
9 103 (3.39%) Shell Script
10 102 (3.36%) T-SQL
11 90 (2.96%) Go
12 77 (2.53%) R
13 62 (2.04%) C
14 59 (1.94%) Bash Shell
15 50 (1.65%) Perl
16 35 (1.15%) Clojure
17 34 (1.12%) TypeScript
18 33 (1.09%) ES6
19 27 (0.89%) Scala
20 25 (0.82%) VB.NET
Qualifications
1 470 (15.47%) Degree
2 118 (3.88%) Computer Science Degree
3 95 (3.13%) Security Cleared
4 42 (1.38%) CISSP
5 40 (1.32%) CISM
5 40 (1.32%) PhD
6 27 (0.89%) ISEB
7 23 (0.76%) SC Cleared
8 21 (0.69%) CCSA
9 19 (0.63%) ISTQB
10 17 (0.56%) CISA
11 16 (0.53%) Cisco Certification
12 15 (0.49%) Master's Degree
12 15 (0.49%) MBA
12 15 (0.49%) PRINCE2 Certification
13 14 (0.46%) DV Cleared
14 11 (0.36%) CCNA
14 11 (0.36%) PRINCE2 Practitioner
15 10 (0.33%) CRISC
15 10 (0.33%) PMI Certification
Quality Assurance & Compliance
1 95 (3.13%) QA
2 53 (1.74%) Actionable Recommendations
3 40 (1.32%) ISO/IEC 27001
4 36 (1.18%) Data Quality
4 36 (1.18%) SLA
5 35 (1.15%) PCI DSS
6 22 (0.72%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
7 21 (0.69%) PMO
8 20 (0.66%) GCP
9 14 (0.46%) GDPR
10 11 (0.36%) RMADS
11 7 (0.23%) Basel III
11 7 (0.23%) Sarbanes-Oxley
11 7 (0.23%) SEPA
11 7 (0.23%) TARGET2
12 3 (0.099%) HL7
13 2 (0.066%) PA-DSS
13 2 (0.066%) TickIT
13 2 (0.066%) WAI
14 1 (0.033%) COBIT
System Software
1 157 (5.17%) Docker
2 71 (2.34%) Active Directory
3 30 (0.99%) VMware Infrastructure
4 14 (0.46%) XenApp
5 13 (0.43%) Hyper-V
5 13 (0.43%) Virtual Machines
6 10 (0.33%) KVM
7 8 (0.26%) Terminal Services
7 8 (0.26%) VMware Workstation
7 8 (0.26%) XenServer
8 5 (0.16%) etcd
8 5 (0.16%) flannel
8 5 (0.16%) VMware ESXi
8 5 (0.16%) vSphere
9 4 (0.13%) Apache ZooKeeper
10 3 (0.099%) Apache Flume
10 3 (0.099%) HDFS
10 3 (0.099%) NFS
10 3 (0.099%) XenDesktop
11 2 (0.066%) vCloud
Systems Management
1 125 (4.11%) Ansible
2 121 (3.98%) Puppet
3 117 (3.85%) Opscode Chef
4 96 (3.16%) Kubernetes
5 45 (1.48%) Terraform
6 28 (0.92%) Mesos
7 25 (0.82%) Packer
8 23 (0.76%) Nagios
9 21 (0.69%) Grafana
10 15 (0.49%) Oozie
11 14 (0.46%) logstash
11 14 (0.46%) Prometheus
12 13 (0.43%) Kibana
13 11 (0.36%) linkerd
13 11 (0.36%) SCCM
13 11 (0.36%) ZABBIX
13 11 (0.36%) Zipkin
14 9 (0.30%) Consul
14 9 (0.30%) Systems Management Server (SMS)
15 8 (0.26%) WSUS
Vendors
1 1661 (54.67%) SAP
2 494 (16.26%) Google
3 334 (10.99%) Microsoft
4 192 (6.32%) Adobe
5 124 (4.08%) Oracle
6 93 (3.06%) Apple
7 74 (2.44%) Twitter
8 67 (2.21%) Salesforce.com
9 64 (2.11%) VMware
10 60 (1.97%) Facebook
11 58 (1.91%) Tableau
12 42 (1.38%) Sitecore
13 35 (1.15%) Cisco
14 32 (1.05%) Citrix
15 27 (0.89%) IBM
16 26 (0.86%) HP
17 25 (0.82%) Zend
18 24 (0.79%) DoubleClick
18 24 (0.79%) Optimizely
19 21 (0.69%) Marketo