Period
to 16 June 2019

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 16 June 2019 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
16 Jun 2019
Same period 2018 Same period 2017
Rank 294 304 246
Rank change year-on-year +10 -58 +26
Permanent jobs citing Digital Marketing 1,614 1,899 2,488
As % of all permanent IT jobs advertised in the UK 1.12% 1.11% 1.45%
As % of the Processes & Methodologies category 1.22% 1.20% 1.58%
Number of salaries quoted 1,351 1,544 1,973
UK median annual salary £45,000 £45,000 £45,000
10th Percentile £28,250 £26,250 £26,250
90th Percentile £75,000 £78,750 £75,000
UK excluding London median annual salary £45,000 £40,000 £40,000
% change year-on-year +12.50% - -2.44%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 132,132 158,018 157,679
As % of all permanent IT jobs advertised in the UK 92.01% 91.96% 91.71%
Number of salaries quoted 103,594 127,211 128,598
UK median annual salary £52,500 £50,000 £47,500
Median salary % change year-on-year +5.00% +5.26% -
10th Percentile £30,000 £29,000 £27,750
90th Percentile £86,250 £82,500 £78,750
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing over the 6 months to 16 June 2019.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 16 June 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 1,518 £45,000 - 136
UK excluding London +30 1,108 £45,000 +12.50% 110
London -10 485 £52,500 - 32
South West +22 367 £47,500 +11.76% 13
South East -18 295 £45,000 +20.00% 25
Midlands +79 188 £37,500 +15.38% 24
North of England -73 134 £44,000 +3.53% 34
West Midlands +74 124 £40,000 +33.33% 16
North West +13 108 £46,500 -4.12% 23
Scotland +38 66 £55,000 +22.22% 1
East Midlands +34 63 £37,500 +7.14% 8
East of England +24 43 £43,750 +20.69% 8
Yorkshire -70 21 £38,250 -4.38% 8
Wales +21 11 £32,500 -7.14% 4
North East -4 5 £37,500 +25.00% 3
Northern Ireland - 4 £26,000 - 1

For the 6 months to 16 June 2019, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 1,614 (100.00%) Marketing
2 735 (45.54%) Finance
3 671 (41.57%) Business Intelligence
4 642 (39.78%) Programme Management
5 638 (39.53%) Manufacturing
6 628 (38.91%) Telecoms
6 628 (38.91%) SAP
7 624 (38.66%) Electronics
8 537 (33.27%) Agile Software Development
9 401 (24.85%) HTML
10 394 (24.41%) JavaScript
11 354 (21.93%) CSS
12 345 (21.38%) Analytics
13 326 (20.20%) SQL
14 262 (16.23%) Degree
15 245 (15.18%) C#
16 233 (14.44%) Microsoft
17 219 (13.57%) Google
18 209 (12.95%) Analytical Skills
19 204 (12.64%) .NET
20 196 (12.14%) User Experience
21 194 (12.02%) Java
22 188 (11.65%) Software Engineering
23 187 (11.59%) Social Media
24 186 (11.52%) SEO
25 180 (11.15%) SQL Server
26 178 (11.03%) E-Commerce
27 176 (10.90%) Scrum
28 173 (10.72%) HTML5
29 162 (10.04%) Retail

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 155 (9.60%) CMS
2 58 (3.59%) WordPress
3 39 (2.42%) Umbraco
4 32 (1.98%) IIS
5 28 (1.73%) Drupal
5 28 (1.73%) Elasticsearch
5 28 (1.73%) Sitecore CMS
6 26 (1.61%) Confluence
7 25 (1.55%) Apache Spark
8 24 (1.49%) EPiServer
9 23 (1.43%) Sitefinity
10 21 (1.30%) Adobe Experience Manager
11 15 (0.93%) SharePoint
12 14 (0.87%) MS Exchange
13 8 (0.50%) Skype for Business
14 7 (0.43%) SAS
15 4 (0.25%) Tomcat
16 3 (0.19%) BizTalk Server
16 3 (0.19%) Hyperledger
16 3 (0.19%) Kentico
Applications
1 80 (4.96%) Microsoft Excel
2 54 (3.35%) Photoshop
3 49 (3.04%) Microsoft Office
4 45 (2.79%) Adobe Illustrator
5 35 (2.17%) Microsoft PowerPoint
6 24 (1.49%) Sketch
7 23 (1.43%) Adobe Creative Suite
8 19 (1.18%) Spreadsheet
9 16 (0.99%) Adobe After Effects
10 15 (0.93%) Adobe Premiere
11 14 (0.87%) InVision
11 14 (0.87%) Marvel
12 13 (0.81%) InDesign
13 9 (0.56%) Figma
14 5 (0.31%) Adobe XD
15 3 (0.19%) Chatbot
15 3 (0.19%) Microsoft Project
15 3 (0.19%) MS Visio
16 1 (0.062%) Acrobat
16 1 (0.062%) SPSS
Business Applications
1 44 (2.73%) Magento
2 13 (0.81%) Adobe Campaign
3 8 (0.50%) Eloqua
4 7 (0.43%) Payment Gateway
5 6 (0.37%) Dynamics CRM
5 6 (0.37%) Unica
5 6 (0.37%) WebTrends
6 5 (0.31%) Shopify
7 4 (0.25%) Salesforce.com CRM
8 2 (0.12%) NetSuite
8 2 (0.12%) Oracle Payables
8 2 (0.12%) Oracle Receivables
9 1 (0.062%) Exstream
9 1 (0.062%) Lorenzo
9 1 (0.062%) Sage 50
9 1 (0.062%) Sprinklr
Cloud Services
1 156 (9.67%) Amazon AWS
2 139 (8.61%) SaaS
3 124 (7.68%) Google Analytics
4 105 (6.51%) Microsoft Azure
5 64 (3.97%) Google Cloud Platform
6 47 (2.91%) Office 365
7 45 (2.79%) AdWords
8 42 (2.60%) Power Platform
9 31 (1.92%) GitHub
10 26 (1.61%) npm
11 20 (1.24%) Serverless
12 16 (0.99%) Adobe Creative Cloud
12 16 (0.99%) Apigee
13 13 (0.81%) Adobe Analytics
13 13 (0.81%) Google Tag Manager
14 12 (0.74%) IaaS
15 10 (0.62%) AWS Lambda
15 10 (0.62%) Heroku
16 9 (0.56%) MailChimp
16 9 (0.56%) PaaS
Communications & Networking
1 36 (2.23%) Internet
2 22 (1.36%) Firewall
3 20 (1.24%) Intranet
4 18 (1.12%) SSH
5 14 (0.87%) DNS
6 13 (0.81%) FTP
7 12 (0.74%) Skype
7 12 (0.74%) VoIP
8 10 (0.62%) SMS
8 10 (0.62%) TCP/IP
9 7 (0.43%) DHCP
10 6 (0.37%) BGP
10 6 (0.37%) HTTP
10 6 (0.37%) Network Security
10 6 (0.37%) OSPF
10 6 (0.37%) VPN
10 6 (0.37%) WAN
11 5 (0.31%) Unified Communications
11 5 (0.31%) VLAN
12 4 (0.25%) PABX
Database & Business Intelligence
1 180 (11.15%) SQL Server
2 71 (4.40%) MySQL
3 51 (3.16%) Data Warehouse
4 50 (3.10%) SQL Server Integration Services
5 45 (2.79%) Relational Database
6 42 (2.60%) Power BI
7 40 (2.48%) MongoDB
8 35 (2.17%) Big Data
9 31 (1.92%) SQL Server Reporting Services
10 27 (1.67%) Hadoop
10 27 (1.67%) QlikView
11 26 (1.61%) NoSQL
12 25 (1.55%) BusinessObjects
12 25 (1.55%) Qlik Sense
13 24 (1.49%) Data Mining
14 20 (1.24%) Couchbase
15 19 (1.18%) BusinessObjects Business Intelligence
16 17 (1.05%) BigQuery
17 15 (0.93%) Apache Cassandra
17 15 (0.93%) Redis
Development Applications
1 154 (9.54%) Git (software)
2 99 (6.13%) JIRA
3 52 (3.22%) Selenium
4 41 (2.54%) Visual Studio
5 35 (2.17%) Jenkins
6 34 (2.11%) Team Foundation Server
7 31 (1.92%) Subversion
8 29 (1.80%) webpack
9 23 (1.43%) gulp
10 20 (1.24%) Cucumber
11 19 (1.18%) Grunt
11 19 (1.18%) SQL Server Management Studio (SSMS)
12 18 (1.12%) WebDriver
13 17 (1.05%) Mercurial
14 16 (0.99%) SpecFlow
15 15 (0.93%) PhpStorm
15 15 (0.93%) Protractor
16 14 (0.87%) Axure RP
17 13 (0.81%) Jasmine
18 10 (0.62%) SoapUI
General
1 1,614 (100.00%) Marketing
2 735 (45.54%) Finance
3 638 (39.53%) Manufacturing
4 628 (38.91%) Telecoms
5 624 (38.66%) Electronics
6 162 (10.04%) Retail
7 91 (5.64%) Advertising
8 45 (2.79%) Banking
9 26 (1.61%) Games
10 25 (1.55%) Brand Awareness
11 19 (1.18%) Local Government
12 15 (0.93%) Publishing
13 14 (0.87%) Automotive
13 14 (0.87%) Law
14 13 (0.81%) Military
15 11 (0.68%) Legal
16 9 (0.56%) Back Office
16 9 (0.56%) Financial Institution
17 5 (0.31%) Spanish Language
18 4 (0.25%) Italian Language
Job Titles
1 497 (30.79%) Developer
2 174 (10.78%) Analyst
3 101 (6.26%) .NET Developer
4 100 (6.20%) C# Developer
5 94 (5.82%) Front End Developer (Client-Side Developer)
6 91 (5.64%) Consultant
7 87 (5.39%) Software Developer
8 69 (4.28%) Marketing Manager
8 69 (4.28%) Project Manager
9 64 (3.97%) PHP Developer
10 63 (3.90%) Architect
11 62 (3.84%) Marketing Executive
11 62 (3.84%) Senior Developer
12 60 (3.72%) Java Developer
13 59 (3.66%) C# .NET Developer
13 59 (3.66%) Designer
14 54 (3.35%) Business Analyst
15 48 (2.97%) Junior
15 48 (2.97%) Web Developer
16 46 (2.85%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 401 (24.85%) HTML
2 354 (21.93%) CSS
3 204 (12.64%) .NET
4 173 (10.72%) HTML5
5 154 (9.54%) AngularJS
6 146 (9.05%) jQuery
7 126 (7.81%) ASP.NET
8 121 (7.50%) CSS3
9 119 (7.37%) React
10 89 (5.51%) Node.js
11 75 (4.65%) Web Services
12 74 (4.58%) REST
13 68 (4.21%) RESTful
13 68 (4.21%) Twitter Bootstrap
14 63 (3.90%) Spring
15 61 (3.78%) Laravel
16 60 (3.72%) Redux
17 56 (3.47%) Sass
18 50 (3.10%) SOAP
19 47 (2.91%) JSON
Miscellaneous
1 209 (12.95%) Analytical Skills
2 196 (12.14%) User Experience
3 187 (11.59%) Social Media
4 86 (5.33%) Blog
5 69 (4.28%) Greenfield Project
6 59 (3.66%) Mobile App
7 53 (3.28%) Algorithms
8 49 (3.04%) Self-Motivation
9 33 (2.04%) Digital Media
10 30 (1.86%) Management Information System
11 29 (1.80%) Marketing Technology
12 23 (1.43%) Data Structures
13 16 (0.99%) Enterprise Software
13 16 (0.99%) FMCG
14 15 (0.93%) PMI
15 14 (0.87%) Enterprise Cloud
16 13 (0.81%) Photography
17 12 (0.74%) Data Centre
18 11 (0.68%) Linux Command Line
19 10 (0.62%) Field-Programmable Gate Array
Operating Systems
1 93 (5.76%) Linux
2 87 (5.39%) Windows
3 52 (3.22%) Windows Server
4 30 (1.86%) Apple iOS
5 24 (1.49%) Unix
6 15 (0.93%) Windows 10
7 13 (0.81%) Android
8 6 (0.37%) Windows 7
8 6 (0.37%) Windows Server 2012
9 5 (0.31%) CentOS
9 5 (0.31%) Embedded Linux
9 5 (0.31%) Mac OS X
9 5 (0.31%) Red Hat Enterprise Linux
10 4 (0.25%) Ubuntu
11 3 (0.19%) Mac OS
12 2 (0.12%) Windows 8
12 2 (0.12%) Windows Server 2008
13 1 (0.062%) Debian
13 1 (0.062%) Solaris
Processes & Methodologies
1 671 (41.57%) Business Intelligence
2 642 (39.78%) Programme Management
3 537 (33.27%) Agile Software Development
4 345 (21.38%) Analytics
5 188 (11.65%) Software Engineering
6 186 (11.52%) SEO
7 178 (11.03%) E-Commerce
8 176 (10.90%) Scrum
9 160 (9.91%) TDD
10 156 (9.67%) CRM
11 151 (9.36%) Web Development
12 135 (8.36%) Problem-Solving
13 133 (8.24%) Project Management
14 132 (8.18%) Test Automation
15 108 (6.69%) MVC
16 101 (6.26%) Marketing Strategy
17 98 (6.07%) Front End Development
17 98 (6.07%) Pay per click
18 96 (5.95%) OO
19 84 (5.20%) SDLC
Programming Languages
1 394 (24.41%) JavaScript
2 326 (20.20%) SQL
3 245 (15.18%) C#
4 194 (12.02%) Java
5 148 (9.17%) PHP
6 139 (8.61%) Python
7 82 (5.08%) T-SQL
8 57 (3.53%) C++
9 46 (2.85%) R
10 44 (2.73%) ES6
11 37 (2.29%) C
12 22 (1.36%) PowerShell
13 19 (1.18%) Bash Shell
14 18 (1.12%) Go
15 15 (0.93%) Ruby
16 14 (0.87%) TypeScript
17 13 (0.81%) PL/SQL
18 12 (0.74%) Kotlin
19 9 (0.56%) ES7
19 9 (0.56%) Shell Script
Qualifications
1 262 (16.23%) Degree
2 92 (5.70%) Security Cleared
3 62 (3.84%) SC Cleared
4 52 (3.22%) DV Cleared
5 31 (1.92%) Computer Science Degree
6 17 (1.05%) Cisco Certification
7 16 (0.99%) ISTQB
8 15 (0.93%) PMI Certification
9 12 (0.74%) Microsoft Certification
10 11 (0.68%) CCNA
10 11 (0.68%) Master's Degree
10 11 (0.68%) Numerate Degree
11 9 (0.56%) APMP
11 9 (0.56%) ISEB
11 9 (0.56%) PMP
11 9 (0.56%) PRINCE2 Certification
12 8 (0.50%) CISSP
13 7 (0.43%) CCNP
14 6 (0.37%) AWS Certification
14 6 (0.37%) CESG Certified Professional
Quality Assurance & Compliance
1 79 (4.89%) QA
2 36 (2.23%) GDPR
3 24 (1.49%) SLA
4 12 (0.74%) ISO/IEC 27001
5 7 (0.43%) Data Quality
6 5 (0.31%) HMG Security Policy Framework
6 5 (0.31%) PCI DSS
7 4 (0.25%) HMG Infosec
7 4 (0.25%) ISO 9001
7 4 (0.25%) JSP 440
8 3 (0.19%) HL7
8 3 (0.19%) ISO/IEC 20000
9 2 (0.12%) PMO
10 1 (0.062%) NIST
10 1 (0.062%) RMADS
System Software
1 61 (3.78%) Docker
2 48 (2.97%) Active Directory
3 22 (1.36%) VMware Infrastructure
4 13 (0.81%) Hyper-V
5 8 (0.50%) Virtual Servers
6 4 (0.25%) VirtualBox
6 4 (0.25%) vSphere
6 4 (0.25%) XenApp
6 4 (0.25%) XenDesktop
7 3 (0.19%) Microsoft App-V
7 3 (0.19%) Virtual Desktop
7 3 (0.19%) VMware ESXi
8 1 (0.062%) BitLocker
8 1 (0.062%) Firmware
8 1 (0.062%) vCloud
Systems Management
1 43 (2.66%) Kubernetes
2 27 (1.67%) Ansible
3 25 (1.55%) Terraform
4 16 (0.99%) SCCM
5 12 (0.74%) Opscode Chef
6 9 (0.56%) Puppet
6 9 (0.56%) SCOM
7 7 (0.43%) Grafana
8 6 (0.37%) Graphite
8 6 (0.37%) Microsoft Data Protection Manager
8 6 (0.37%) SCOrch
9 4 (0.25%) Cisco CUCM
9 4 (0.25%) McAfee ePO
9 4 (0.25%) Nagios
10 3 (0.19%) cPanel
10 3 (0.19%) Data Guard
10 3 (0.19%) HP Quality Center
10 3 (0.19%) SCVMM
10 3 (0.19%) vRealize
11 2 (0.12%) Graylog
Vendors
1 628 (38.91%) SAP
2 233 (14.44%) Microsoft
3 219 (13.57%) Google
4 143 (8.86%) Adobe
5 76 (4.71%) Oracle
6 74 (4.58%) Salesforce.com
7 48 (2.97%) Tableau
8 46 (2.85%) VMware
9 42 (2.60%) Facebook
10 38 (2.35%) Sitecore
11 31 (1.92%) Cisco
12 27 (1.67%) Twitter
13 24 (1.49%) Salesforce Marketing Cloud
14 19 (1.18%) HubSpot
15 14 (0.87%) Pardot
16 12 (0.74%) Apple
16 12 (0.74%) YouTube
17 11 (0.68%) Zend
18 10 (0.62%) Citrix
18 10 (0.62%) HP