Digital Marketing Jobs

Digital Marketing
UK

The table below provides summary statistics for permanent job vacancies requiring Digital Marketing skills. It includes a benchmarking guide to the annual salaries offered in vacancies that cited Digital Marketing over the 6 months leading up to 30 May 2025, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 281 341 430
Rank change year-on-year +60 +89 -99
Permanent jobs citing Digital Marketing 608 836 713
As % of all permanent jobs advertised in the UK 1.10% 0.81% 0.73%
As % of the Processes & Methodologies category 1.17% 0.96% 0.77%
Number of salaries quoted 288 493 489
10th Percentile £27,850 £26,250 £28,750
25th Percentile £31,938 £31,250 £38,750
Median annual salary (50th Percentile) £49,140 £40,000 £50,000
Median % change year-on-year +22.85% -20.00% -
75th Percentile £67,500 £56,500 £67,500
90th Percentile £77,500 £73,750 £85,000
UK excluding London median annual salary £40,000 £35,000 £45,000
% change year-on-year +14.29% -22.22% -

All Process and Methodology Skills
UK

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 51,902 86,889 92,846
As % of all permanent jobs advertised in the UK 93.67% 84.13% 95.56%
Number of salaries quoted 25,611 60,763 54,796
10th Percentile £28,822 £29,250 £34,000
25th Percentile £41,250 £40,000 £45,000
Median annual salary (50th Percentile) £57,443 £55,000 £60,899
Median % change year-on-year +4.44% -9.69% +1.50%
75th Percentile £75,000 £72,500 £81,250
90th Percentile £97,500 £92,500 £100,000
UK excluding London median annual salary £51,574 £50,000 £55,000
% change year-on-year +3.15% -9.09% +4.76%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 30 May 2025.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +9 511 £45,000 +8.43% 2,475
UK excluding London +32 318 £40,000 +14.29% 2,415
Work from Home +25 292 £49,140 +12.36% 1,667
London +80 214 £65,000 +18.18% 422
South East -1 126 £33,000 -5.71% 725
East of England +80 50 £32,500 -7.14% 304
North of England -23 43 £40,000 -3.61% 558
Midlands +36 40 £40,000 +14.29% 443
North West -40 34 £39,500 -7.06% 283
South West +97 32 £50,000 +11.11% 250
East Midlands +28 20 £38,750 +10.71% 178
West Midlands +26 20 £40,000 +14.29% 235
Scotland +116 17 £50,000 - 120
Wales +53 10 £42,500 +18.06% 60
Yorkshire +32 8 £59,800 +44.10% 214
North East +46 1 £42,500 +17.24% 63

Digital Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 60 (9.87%) CMS
2 35 (5.76%) WordPress
3 5 (0.82%) Drupal
3 5 (0.82%) Kentico
3 5 (0.82%) SharePoint
4 4 (0.66%) Umbraco
5 3 (0.49%) IBM Domino
6 2 (0.33%) Apache Airflow
6 2 (0.33%) Apache Spark
6 2 (0.33%) Microsoft Exchange
6 2 (0.33%) SAS
6 2 (0.33%) Skype for Business
7 1 (0.16%) Apache
7 1 (0.16%) Jupyter
7 1 (0.16%) nginx
Applications
1 52 (8.55%) Microsoft Excel
2 34 (5.59%) Photoshop
3 33 (5.43%) Microsoft Office
4 19 (3.13%) Microsoft PowerPoint
5 18 (2.96%) Adobe Illustrator
6 17 (2.80%) Adobe Creative Suite
7 13 (2.14%) InDesign
8 11 (1.81%) Adobe Premiere
9 4 (0.66%) QuarkXPress
10 2 (0.33%) Adobe XD
10 2 (0.33%) Final Cut Pro
11 1 (0.16%) Adobe After Effects
11 1 (0.16%) AutoCAD
11 1 (0.16%) Elementor
11 1 (0.16%) SOLIDWORKS
Business Applications
1 35 (5.76%) Shopify
2 12 (1.97%) Magento
3 10 (1.64%) Dynamics CRM
4 5 (0.82%) NetSuite
5 4 (0.66%) Adobe Campaign
5 4 (0.66%) Payment Gateway
6 3 (0.49%) Salesforce CRM
7 1 (0.16%) Raiser’s Edge
Cloud Services
1 151 (24.84%) Google Analytics
2 83 (13.65%) Google Ads
3 26 (4.28%) Canva
4 25 (4.11%) AWS
5 24 (3.95%) SaaS
6 23 (3.78%) Azure
7 21 (3.45%) Facebook Ads
8 17 (2.80%) GCP
9 16 (2.63%) Google Sheets
9 16 (2.63%) Microsoft 365
10 15 (2.47%) Google Tag Manager
11 14 (2.30%) MailChimp
12 13 (2.14%) Power Platform
13 11 (1.81%) Microsoft Advertising
14 10 (1.64%) Figma
15 9 (1.48%) AWS Lambda
15 9 (1.48%) Serverless
16 7 (1.15%) Google Docs
17 6 (0.99%) Google Data Studio
17 6 (0.99%) Slack
Communications & Networking
1 8 (1.32%) Wi-Fi
2 6 (0.99%) Internet
2 6 (0.99%) SMS
3 5 (0.82%) Ethernet
3 5 (0.82%) Firewall
4 4 (0.66%) VPN
5 3 (0.49%) Broadband
5 3 (0.49%) Intranet
5 3 (0.49%) Intrusion Detection
5 3 (0.49%) Network Security
5 3 (0.49%) TCP/IP
5 3 (0.49%) Wireless
6 2 (0.33%) Bluetooth
6 2 (0.33%) DNS
6 2 (0.33%) LTE
6 2 (0.33%) Modbus
6 2 (0.33%) MQTT
6 2 (0.33%) RS-485
7 1 (0.16%) GPRS
7 1 (0.16%) LoRaWAN
Database & Business Intelligence
1 51 (8.39%) Big Data
2 18 (2.96%) PostgreSQL
3 16 (2.63%) NoSQL
3 16 (2.63%) Tableau
4 13 (2.14%) Power BI
5 12 (1.97%) Relational Database
6 9 (1.48%) Looker
6 9 (1.48%) MongoDB
6 9 (1.48%) RDBMS
7 7 (1.15%) MySQL
8 5 (0.82%) Metadata
9 4 (0.66%) SQL Server
10 3 (0.49%) Data Warehouse
10 3 (0.49%) Hadoop
10 3 (0.49%) MS Access
11 2 (0.33%) Amazon RDS
11 2 (0.33%) BigQuery
11 2 (0.33%) Endeca
11 2 (0.33%) Oracle Exadata
11 2 (0.33%) Tableau Desktop
Development Applications
1 10 (1.64%) JIRA
2 6 (0.99%) Git
3 5 (0.82%) Jenkins
4 4 (0.66%) GitLab
5 3 (0.49%) Selenium
6 2 (0.33%) Android Studio
6 2 (0.33%) Octopus Deploy
6 2 (0.33%) Subversion
6 2 (0.33%) TeamCity
6 2 (0.33%) Xcode
7 1 (0.16%) Bitbucket
7 1 (0.16%) CMake
7 1 (0.16%) JMeter
7 1 (0.16%) JUnit
7 1 (0.16%) Oracle APEX
7 1 (0.16%) Postman
7 1 (0.16%) SonarQube
7 1 (0.16%) Visual Website Optimizer
7 1 (0.16%) WiX
General
1 608 (100.00%) Marketing
2 322 (52.96%) Social Skills
3 211 (34.70%) Analytical Skills
4 194 (31.91%) Advertising
5 176 (28.95%) Finance
6 117 (19.24%) Public Sector
7 116 (19.08%) Electronics
8 114 (18.75%) Manufacturing
9 111 (18.26%) Telecoms
10 58 (9.54%) Retail
11 41 (6.74%) Organisational Skills
12 40 (6.58%) Inclusion and Diversity
13 23 (3.78%) Brand Awareness
14 19 (3.13%) Games
15 15 (2.47%) Presentation Skills
16 14 (2.30%) Automotive
16 14 (2.30%) Publishing
17 12 (1.97%) Law
17 12 (1.97%) Legal
18 11 (1.81%) Influencing Skills
Job Titles
1 108 (17.76%) Senior
2 96 (15.79%) Account Manager
3 57 (9.38%) Senior Manager
4 49 (8.06%) Senior Account Manager
5 42 (6.91%) Marketing Manager
6 35 (5.76%) Developer
6 35 (5.76%) Lead
7 34 (5.59%) Strategic Account Manager
8 27 (4.44%) IT Manager
9 24 (3.95%) Product Manager
10 23 (3.78%) PPC Executive
11 20 (3.29%) Analyst
12 19 (3.13%) IT Support
12 19 (3.13%) Marketing Executive
13 18 (2.96%) Senior Developer
14 16 (2.63%) Digital Executive
14 16 (2.63%) E-Commerce Manager
15 15 (2.47%) IT Support Manager
15 15 (2.47%) Operations Manager
15 15 (2.47%) Support Manager
Libraries, Frameworks & Software Standards
1 41 (6.74%) HTML
2 37 (6.09%) CSS
3 14 (2.30%) REST
4 13 (2.14%) FastAPI
4 13 (2.14%) Node.js
5 9 (1.48%) Flask
6 6 (0.99%) React
6 6 (0.99%) Spring
6 6 (0.99%) Spring Boot
7 5 (0.82%) AngularJS
8 4 (0.66%) Django
8 4 (0.66%) HTML5
8 4 (0.66%) RESTful
9 3 (0.49%) .NET
9 3 (0.49%) CSS3
9 3 (0.49%) EDI
9 3 (0.49%) JSON
9 3 (0.49%) SOAP
9 3 (0.49%) Vue
10 2 (0.33%) React Native
Miscellaneous
1 150 (24.67%) Social Media
2 104 (17.11%) Marketing Technology
3 89 (14.64%) Digital Media
4 60 (9.87%) Product Ownership
5 33 (5.43%) Algorithms
6 28 (4.61%) Blog
7 26 (4.28%) Self-Motivation
8 19 (3.13%) PMI
9 16 (2.63%) Analytical Mindset
9 16 (2.63%) Graphic Design
10 10 (1.64%) Cloud Native
11 9 (1.48%) Driving Licence
11 9 (1.48%) Mobile App
11 9 (1.48%) Onboarding
12 8 (1.32%) IoT
13 6 (0.99%) Animation
14 5 (0.82%) Embedded Systems
14 5 (0.82%) Motion Graphics
14 5 (0.82%) Photography
14 5 (0.82%) SWIFT Messaging Network
Operating Systems
1 7 (1.15%) Linux
2 6 (0.99%) Windows
3 3 (0.49%) Android
3 3 (0.49%) Apple iOS
4 2 (0.33%) Windows 10
4 2 (0.33%) Windows Server
5 1 (0.16%) Robot Operating System
5 1 (0.16%) Solaris
5 1 (0.16%) Unix
5 1 (0.16%) Windows Server 2016
Processes & Methodologies
1 232 (38.16%) Analytics
2 189 (31.09%) Project Management
3 157 (25.82%) SEO
4 153 (25.16%) Marketing Strategy
5 150 (24.67%) Collaborative Working
6 129 (21.22%) Business Intelligence
6 129 (21.22%) Problem-Solving
7 115 (18.91%) Strategic Thinking
8 113 (18.59%) Programme Management
9 109 (17.93%) Pay per click
10 102 (16.78%) Artificial Intelligence
11 98 (16.12%) Agile
12 97 (15.95%) Continuous Improvement
13 83 (13.65%) Time Management
14 79 (12.99%) User Experience
15 78 (12.83%) E-Commerce
16 75 (12.34%) CRM
17 72 (11.84%) B2B
18 69 (11.35%) Process Improvement
19 67 (11.02%) Mentoring
Programming Languages
1 43 (7.07%) Python
2 29 (4.77%) SQL
3 27 (4.44%) JavaScript
4 18 (2.96%) Java
5 13 (2.14%) TypeScript
6 11 (1.81%) C#
7 9 (1.48%) C++
8 7 (1.15%) PHP
9 5 (0.82%) C
9 5 (0.82%) R
10 3 (0.49%) Bash
10 3 (0.49%) PowerShell
11 2 (0.33%) SQR
11 2 (0.33%) Swift
12 1 (0.16%) Apex Code
12 1 (0.16%) Embedded C
12 1 (0.16%) PL/SQL
12 1 (0.16%) Shell Script
12 1 (0.16%) VB.NET
Qualifications
1 72 (11.84%) Degree
2 47 (7.73%) Security Cleared
3 41 (6.74%) DV Cleared
4 35 (5.76%) PMI Certification
5 19 (3.13%) CISSP
6 16 (2.63%) PMP
7 14 (2.30%) SC Cleared
8 13 (2.14%) Master's Degree
9 11 (1.81%) DBS Check
10 7 (1.15%) Computer Science Degree
11 4 (0.66%) HNC
11 4 (0.66%) HND
12 3 (0.49%) Tableau Certification
13 2 (0.33%) CCNP
13 2 (0.33%) Cisco Certification
13 2 (0.33%) Microsoft Certification
14 1 (0.16%) CCNA
14 1 (0.16%) Network+ Certification
14 1 (0.16%) OCP
14 1 (0.16%) Oracle Certification
Quality Assurance & Compliance
1 37 (6.09%) GDPR
2 29 (4.77%) QA
3 15 (2.47%) Cyber Essentials
3 15 (2.47%) Cyber Essentials PLUS
4 14 (2.30%) Accessibility
5 8 (1.32%) PCI DSS
6 7 (1.15%) Actionable Recommendations
6 7 (1.15%) Data Quality
7 4 (0.66%) NIST
8 3 (0.49%) ISO/IEC 27001
9 2 (0.33%) California Consumer Privacy Act
9 2 (0.33%) PERC
9 2 (0.33%) SLA
10 1 (0.16%) ISO 13485
10 1 (0.16%) ISO 9001
10 1 (0.16%) JTAG
System Software
1 13 (2.14%) Docker
2 4 (0.66%) Embedded Firmware
2 4 (0.66%) Firmware
3 1 (0.16%) Active Directory
3 1 (0.16%) Hyper-V
3 1 (0.16%) VMware Infrastructure
3 1 (0.16%) vSphere
Systems Management
1 15 (2.47%) Terraform
2 14 (2.30%) Kubernetes
3 3 (0.49%) Ansible
4 2 (0.33%) Systems Management Server (SMS)
5 1 (0.16%) Data Guard
5 1 (0.16%) FortiGate
5 1 (0.16%) Microsoft Intune
5 1 (0.16%) Oracle ZFS
5 1 (0.16%) SCCM
5 1 (0.16%) ZABBIX
Vendors
1 212 (34.87%) Google
2 113 (18.59%) SAP
3 106 (17.43%) Microsoft
4 57 (9.38%) Adobe
5 56 (9.21%) Facebook
6 41 (6.74%) Salesforce
7 27 (4.44%) Instagram
8 24 (3.95%) YouTube
9 23 (3.78%) TikTok
10 20 (3.29%) HubSpot
11 17 (2.80%) Ahrefs
11 17 (2.80%) Pinterest
12 14 (2.30%) WooCommerce
13 11 (1.81%) Oracle
14 10 (1.64%) Hotjar
14 10 (1.64%) Screaming Frog
15 6 (0.99%) Optimizely
15 6 (0.99%) Salesforce Marketing Cloud
15 6 (0.99%) Siebel
16 5 (0.82%) ServiceNow