Period
to 25 January 2022

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 25 January 2022 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
25 Jan 2022
Same period 2021 Same period 2020
Rank 314 238 348
Rank change year-on-year -76 +110 -59
Permanent jobs citing Digital Marketing 1,403 885 1,145
As % of all permanent jobs advertised in the UK 1.08% 1.39% 0.92%
As % of the Processes & Methodologies category 1.15% 1.49% 0.99%
Number of salaries quoted 898 766 951
10th Percentile £28,750 £28,750 £27,500
25th Percentile £37,500 £37,500 £35,000
Median annual salary (50th Percentile) £52,500 £50,000 £47,500
Median % change year-on-year +5.00% +5.26% -
75th Percentile £73,750 £68,438 £59,750
90th Percentile £87,500 £82,500 £71,250
UK excluding London median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 122,071 59,414 115,735
As % of all permanent IT jobs advertised in the UK 94.04% 93.13% 92.60%
Number of salaries quoted 79,345 48,394 92,766
10th Percentile £33,500 £32,500 £30,000
25th Percentile £43,750 £41,500 £38,750
Median annual salary (50th Percentile) £60,000 £55,000 £52,500
Median % change year-on-year +9.09% +4.76% -
75th Percentile £78,750 £73,750 £71,250
90th Percentile £95,000 £88,750 £87,500
UK excluding London median annual salary £50,000 £49,000 £46,000
% change year-on-year +2.04% +6.52% +2.22%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 25 January 2022.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 25 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -89 1,276 £52,500 +5.00% 213
UK excluding London -91 675 £45,000 -5.26% 137
London -31 603 £65,000 +8.33% 89
Work from Home -94 309 £52,500 +16.67% 34
South West -18 212 £45,000 - 23
South East -118 173 £42,500 -15.00% 29
North of England -106 121 £47,500 -20.83% 30
Midlands -52 95 £52,500 +50.00% 22
North West -87 94 £49,000 -30.00% 16
West Midlands -57 57 £80,000 +128.57% 9
East of England -65 47 £42,500 +21.43% 20
East Midlands -36 38 £50,000 +29.03% 13
Scotland -48 25 £37,540 +4.28% 9
Yorkshire -66 22 £40,000 -11.11% 11
Wales -42 8 £52,500 +9.38% 6
North East -27 5 £80,000 +77.78% 3
Northern Ireland - 1 - -

For the 6 months to 25 January 2022, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 1,403 (100.00%) Marketing
2 572 (40.77%) Finance
3 515 (36.71%) Business Intelligence
4 489 (34.85%) Telecoms
5 485 (34.57%) Manufacturing
6 481 (34.28%) SAP
7 476 (33.93%) Electronics
8 475 (33.86%) Public Sector
9 472 (33.64%) Programme Management
10 386 (27.51%) Analytics
11 359 (25.59%) Agile Software Development
12 315 (22.45%) Social Skills
13 285 (20.31%) Google
14 257 (18.32%) HTML
15 250 (17.82%) JavaScript
16 236 (16.82%) SEO
17 235 (16.75%) Social Media
18 214 (15.25%) Analytical Skills
19 210 (14.97%) Google Analytics
20 209 (14.90%) B2B
21 208 (14.83%) CSS
22 202 (14.40%) E-Commerce
23 198 (14.11%) Degree
24 192 (13.68%) User Experience
25 156 (11.12%) CMS
26 151 (10.76%) SQL
27 150 (10.69%) Retail
28 147 (10.48%) Adobe
28 147 (10.48%) Advertising
29 137 (9.76%) Project Management

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 156 (11.12%) CMS
2 69 (4.92%) WordPress
3 34 (2.42%) Umbraco
4 28 (2.00%) Sitecore CMS
5 24 (1.71%) Joomla!
6 22 (1.57%) SharePoint
7 20 (1.43%) Confluence
8 16 (1.14%) Drupal
9 12 (0.86%) Apache Spark
9 12 (0.86%) EPiServer
10 11 (0.78%) Elasticsearch
10 11 (0.78%) Sitefinity
11 10 (0.71%) Adobe Experience Manager
11 10 (0.71%) IIS
12 7 (0.50%) MODX
13 6 (0.43%) Apache
13 6 (0.43%) LiveCycle
14 4 (0.29%) IBM Domino
14 4 (0.29%) Tomcat
15 3 (0.21%) Apache Airflow
Applications
1 91 (6.49%) Microsoft Excel
2 73 (5.20%) Microsoft Office
3 42 (2.99%) Microsoft PowerPoint
4 31 (2.21%) Photoshop
5 26 (1.85%) Adobe Illustrator
6 23 (1.64%) Adobe Creative Suite
7 18 (1.28%) Microsoft Project
8 17 (1.21%) Adobe XD
9 15 (1.07%) Sketch
10 9 (0.64%) InDesign
11 8 (0.57%) Spreadsheet
12 7 (0.50%) Adobe Premiere
12 7 (0.50%) Chatbot
13 2 (0.14%) InVision
13 2 (0.14%) MS Visio
14 1 (0.071%) 3ds Max
14 1 (0.071%) Acrobat
14 1 (0.071%) Blender
14 1 (0.071%) Maya
14 1 (0.071%) Simulink
Business Applications
1 25 (1.78%) Shopify
2 20 (1.43%) Magento
3 10 (0.71%) Payment Gateway
4 9 (0.64%) Social Studio
5 6 (0.43%) Dynamics CRM
6 5 (0.36%) FastStats
7 4 (0.29%) Adobe Campaign
7 4 (0.29%) OpenCart
7 4 (0.29%) Oracle Applications
7 4 (0.29%) Salesforce.com CRM
8 3 (0.21%) Eloqua
8 3 (0.21%) Sprinklr
9 1 (0.071%) Acoustic Campaign
9 1 (0.071%) iTrent
9 1 (0.071%) SAP Hybris
9 1 (0.071%) SessionCam
9 1 (0.071%) Sparx Enterprise Architect
9 1 (0.071%) WebTrends
Cloud Services
1 210 (14.97%) Google Analytics
2 137 (9.76%) Azure
3 124 (8.84%) SaaS
4 95 (6.77%) AWS
5 91 (6.49%) Google Ads
6 53 (3.78%) GCP
7 50 (3.56%) Power Platform
8 37 (2.64%) Adobe Analytics
9 35 (2.49%) Microsoft 365
10 29 (2.07%) Google Tag Manager
11 26 (1.85%) GitHub
12 21 (1.50%) Serverless
13 20 (1.43%) Canva
13 20 (1.43%) MailChimp
14 18 (1.28%) AWS Lambda
15 14 (1.00%) Facebook Ads
16 12 (0.86%) Amazon Cognito
16 12 (0.86%) Azure Active Directory
17 11 (0.78%) Microsoft Advertising
18 10 (0.71%) Figma
Communications & Networking
1 27 (1.92%) Internet
2 19 (1.35%) Firewall
3 18 (1.28%) Broadband
4 15 (1.07%) VPN
5 14 (1.00%) Intranet
6 13 (0.93%) DNS
7 7 (0.50%) 5G
8 6 (0.43%) 4G
8 6 (0.43%) Wireless
9 5 (0.36%) IPsec
9 5 (0.36%) SSL
10 3 (0.21%) HTTP
10 3 (0.21%) SMS
11 2 (0.14%) Cisco ASA
11 2 (0.14%) Intrusion Detection
11 2 (0.14%) SCCP
11 2 (0.14%) TCP/IP
11 2 (0.14%) Wireshark
12 1 (0.071%) NFC
12 1 (0.071%) ZigBee
Database & Business Intelligence
1 55 (3.92%) SQL Server
2 49 (3.49%) MySQL
3 47 (3.35%) Power BI
4 43 (3.06%) Tableau
5 40 (2.85%) PostgreSQL
6 24 (1.71%) NoSQL
7 21 (1.50%) MongoDB
8 18 (1.28%) Big Data
8 18 (1.28%) Relational Database
9 16 (1.14%) Blockchain
10 14 (1.00%) Data Lake
10 14 (1.00%) Redis
11 13 (0.93%) Amazon RDS
12 12 (0.86%) Amazon Aurora
13 10 (0.71%) Data Warehouse
13 10 (0.71%) RDBMS
14 9 (0.64%) Oracle Database
15 8 (0.57%) Amazon DynamoDB
15 8 (0.57%) Qlik Sense
16 7 (0.50%) Enterprise Data Warehouse
Development Applications
1 68 (4.85%) JIRA
2 57 (4.06%) Git (software)
3 21 (1.50%) Jenkins
4 18 (1.28%) CircleCI
5 17 (1.21%) Axure RP
6 16 (1.14%) Bitbucket
6 16 (1.14%) Cucumber
7 15 (1.07%) Dreamweaver
8 14 (1.00%) Team Foundation Server
9 12 (0.86%) Oracle APEX
9 12 (0.86%) Snyk
10 10 (0.71%) JUnit
11 9 (0.64%) webpack
12 8 (0.57%) Atlassian Bamboo
12 8 (0.57%) Hudson
12 8 (0.57%) Selenium
12 8 (0.57%) Vagrant
13 7 (0.50%) Liquibase
14 6 (0.43%) Cypress.io
14 6 (0.43%) Visual Studio
General
1 1,403 (100.00%) Marketing
2 572 (40.77%) Finance
3 489 (34.85%) Telecoms
4 485 (34.57%) Manufacturing
5 476 (33.93%) Electronics
6 475 (33.86%) Public Sector
7 315 (22.45%) Social Skills
8 214 (15.25%) Analytical Skills
9 150 (10.69%) Retail
10 147 (10.48%) Advertising
11 56 (3.99%) Pharmaceutical
11 56 (3.99%) Presentation Skills
12 44 (3.14%) Inclusion and Diversity
13 36 (2.57%) Organisational Skills
14 29 (2.07%) Games
15 25 (1.78%) Influencing Skills
15 25 (1.78%) Legal
16 23 (1.64%) Publishing
17 21 (1.50%) Law
18 20 (1.43%) Banking
Job Titles
1 247 (17.61%) Developer
2 127 (9.05%) Marketing Manager
3 82 (5.84%) Marketing Executive
4 79 (5.63%) Digital Executive
5 77 (5.49%) Analyst
6 76 (5.42%) Digital Marketing Executive
7 74 (5.27%) Digital Marketing Manager
8 63 (4.49%) Project Manager
9 49 (3.49%) Front End Developer (Client-Side Developer)
10 41 (2.92%) Senior Developer
11 40 (2.85%) .NET Developer
12 39 (2.78%) Web Developer
13 38 (2.71%) Senior Manager
14 37 (2.64%) Digital Analyst
15 36 (2.57%) Full Stack Developer
16 35 (2.49%) Designer
17 34 (2.42%) Product Manager
18 33 (2.35%) Architect
19 32 (2.28%) Graduate
19 32 (2.28%) Software Developer
Libraries, Frameworks & Software Standards
1 257 (18.32%) HTML
2 208 (14.83%) CSS
3 94 (6.70%) React
4 90 (6.41%) .NET
5 81 (5.77%) jQuery
6 59 (4.21%) Node.js
7 50 (3.56%) AngularJS
7 50 (3.56%) HTML5
8 45 (3.21%) .NET Core
9 38 (2.71%) ASP.NET
10 37 (2.64%) Sass
11 34 (2.42%) Web Services
12 31 (2.21%) REST
13 26 (1.85%) RESTful
14 22 (1.57%) Vue.js
15 20 (1.43%) ASP.NET MVC
15 20 (1.43%) SOAP
16 18 (1.28%) XML
17 17 (1.21%) GraphQL
18 16 (1.14%) LESS
Miscellaneous
1 235 (16.75%) Social Media
2 192 (13.68%) User Experience
3 74 (5.27%) Marketing Technology
4 66 (4.70%) Self-Motivation
5 63 (4.49%) Blog
6 43 (3.06%) Digital Media
7 34 (2.42%) Enterprise Software
8 28 (2.00%) Algorithms
8 28 (2.00%) Greenfield Project
8 28 (2.00%) Management Information System
9 25 (1.78%) Mobile App
10 21 (1.50%) Photography
11 20 (1.43%) Virtual Team
12 17 (1.21%) Life Science
12 17 (1.21%) PMI
12 17 (1.21%) Podcast
13 16 (1.14%) Over-the-Top Content
14 14 (1.00%) Internet of Things
15 12 (0.86%) Driving Licence
16 11 (0.78%) FMCG
Operating Systems
1 62 (4.42%) Linux
2 46 (3.28%) Windows
3 41 (2.92%) Unix
4 25 (1.78%) Windows Server
5 23 (1.64%) Android
6 14 (1.00%) CentOS
7 7 (0.50%) Apple iOS
8 6 (0.43%) Windows 10
9 5 (0.36%) Windows Server 2012
10 2 (0.14%) Embedded Linux
10 2 (0.14%) Kali Linux
10 2 (0.14%) Mac OS X
11 1 (0.071%) tvOS
Processes & Methodologies
1 515 (36.71%) Business Intelligence
2 472 (33.64%) Programme Management
3 386 (27.51%) Analytics
4 359 (25.59%) Agile Software Development
5 236 (16.82%) SEO
6 209 (14.90%) B2B
7 202 (14.40%) E-Commerce
8 137 (9.76%) Project Management
9 136 (9.69%) CRM
10 134 (9.55%) Pay per click
11 128 (9.12%) Scrum
12 116 (8.27%) DevOps
13 115 (8.20%) Marketing Strategy
14 112 (7.98%) Problem-Solving
15 103 (7.34%) Web Development
16 102 (7.27%) Content Management
16 102 (7.27%) Mentoring
16 102 (7.27%) Software Engineering
17 85 (6.06%) Stakeholder Management
18 82 (5.84%) Full Stack Development
Programming Languages
1 250 (17.82%) JavaScript
2 151 (10.76%) SQL
3 130 (9.27%) Python
4 96 (6.84%) C#
5 87 (6.20%) Java
6 78 (5.56%) PHP
7 39 (2.78%) TypeScript
8 31 (2.21%) Go
9 30 (2.14%) PowerShell
10 29 (2.07%) R
11 27 (1.92%) T-SQL
12 22 (1.57%) Bash
12 22 (1.57%) C
13 19 (1.35%) Ruby
14 18 (1.28%) C++
15 16 (1.14%) VB.NET
16 9 (0.64%) ES6
17 8 (0.57%) PL/SQL
18 5 (0.36%) XPath
19 4 (0.29%) Groovy
Qualifications
1 198 (14.11%) Degree
2 36 (2.57%) Security Cleared
3 35 (2.49%) SC Cleared
4 20 (1.43%) PMI Certification
5 17 (1.21%) APMP
6 16 (1.14%) PRINCE2 Certification
7 15 (1.07%) Master's Degree
8 14 (1.00%) Computer Science Degree
9 8 (0.57%) PhD
10 7 (0.50%) MBA
11 5 (0.36%) Numerate Degree
12 4 (0.29%) DBS Check
12 4 (0.29%) ISEB
12 4 (0.29%) ISTQB
12 4 (0.29%) PMP
13 3 (0.21%) ISTQB Foundation Certification
14 2 (0.14%) CISM
14 2 (0.14%) CISSP
14 2 (0.14%) HNC
14 2 (0.14%) HND
Quality Assurance & Compliance
1 65 (4.63%) QA
2 24 (1.71%) Accessibility
3 20 (1.43%) GDPR
4 15 (1.07%) ISO/IEC 27001
4 15 (1.07%) NIST
5 14 (1.00%) Data Quality
6 6 (0.43%) PCI DSS
7 5 (0.36%) Actionable Recommendations
8 4 (0.29%) Cyber Essentials
9 3 (0.21%) SLA
10 2 (0.14%) HMG Security Policy Framework
11 1 (0.071%) Cyber Essentials PLUS
11 1 (0.071%) IEC 61131
11 1 (0.071%) ISO 22301
11 1 (0.071%) ISO 9001
11 1 (0.071%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 1 (0.071%) PMO
11 1 (0.071%) Sarbanes-Oxley
System Software
1 94 (6.70%) Docker
2 31 (2.21%) Active Directory
3 10 (0.71%) Virtual Servers
4 5 (0.36%) Virtual Machines
4 5 (0.36%) VMware Infrastructure
5 3 (0.21%) Hyper-V
6 2 (0.14%) Snort
6 2 (0.14%) Squid
7 1 (0.071%) Firmware
7 1 (0.071%) vSphere
Systems Management
1 94 (6.70%) Kubernetes
2 29 (2.07%) Terraform
3 20 (1.43%) Nagios
4 18 (1.28%) Ansible
5 15 (1.07%) Microsoft Intune
5 15 (1.07%) Opscode Chef
5 15 (1.07%) Puppet
6 13 (0.93%) Packer
7 8 (0.57%) Consul
7 8 (0.57%) Docker Swarm
8 5 (0.36%) Grafana
9 4 (0.29%) Prometheus
10 3 (0.21%) Opsview
10 3 (0.21%) Single Sign-On
11 2 (0.14%) Nessus
11 2 (0.14%) Nexpose
11 2 (0.14%) SCCM
11 2 (0.14%) Suricata
12 1 (0.071%) EMC NetWorker
12 1 (0.071%) MOM
Vendors
1 481 (34.28%) SAP
2 285 (20.31%) Google
3 147 (10.48%) Adobe
4 127 (9.05%) Microsoft
5 69 (4.92%) Facebook
6 54 (3.85%) Salesforce.com
7 38 (2.71%) Instagram
8 35 (2.49%) Oracle
9 33 (2.35%) Sitecore
10 32 (2.28%) Twitter
11 29 (2.07%) ServiceNow
12 27 (1.92%) HubSpot
13 22 (1.57%) DoubleClick
13 22 (1.57%) Tealium
14 19 (1.35%) IBM
15 18 (1.28%) Salesforce Marketing Cloud
15 18 (1.28%) VMware
15 18 (1.28%) YouTube
16 14 (1.00%) Ensighten
16 14 (1.00%) Red Hat