The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Digital Marketing
UK
Rank 278 262 276
Rank change year-on-year -16 +14  
Permanent jobs citing Digital Marketing 955 1268 1211
As % of all permanent IT jobs advertised in the UK 1.12% 1.23% 1.15%
As % of the Processes & Methodologies category 1.26% 1.39% 1.32%
Number of salaries quoted 804 1131 923
Median salary £45,000 £45,000 £40,000
Median salary % change year-on-year - +12.50%  
90% offered a salary of more than £27,500 £27,500 £25,000
10% offered a salary of more than £70,000 £72,500 £65,000
UK excluding London median salary £42,000 £42,500 £35,000
% change year-on-year -1.17% +21.42%  

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 75650 91140 91950
As % of all permanent IT job vacancies advertised in the UK 89.04% 88.53% 87.02%
Number of salaries quoted 62160 75461 74357
Median salary £50,000 £50,000 £49,500
Median salary % change year-on-year - +1.01%  
90% offered a salary of more than £32,500 £32,500 £31,500
10% offered a salary of more than £77,500 £75,000 £75,000
UK excluding London median salary £45,000 £45,000 £43,000
% change year-on-year - +4.65%  

Digital Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Digital Marketing as a proportion of all permanent or contract IT jobs with a match in the Processes & Methodologies category.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing over the 3 months to 24 March 2017.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 924 £45,000 - 320
London +11 404 £50,000 - 126
South West -14 139 £45,000 - 55
South East -47 139 £40,000 -12.56% 55
North West +2 80 £42,500 +21.42% 22
Manchester -3 63 £45,000 +20.00% 20
Gloucestershire -9 60 £52,500 -14.28% 8
East of England +42 55 £39,250 +12.14% 23
Bristol +8 52 £45,000 - 27
City of London +13 43 £55,000 +15.78% 15
West Midlands +18 36 £30,000 -7.69% 10
East Midlands +18 32 £35,000 +16.66% 8
Berkshire 0 29 £50,000 +4.71% 12
Hampshire -5 28 £42,000 -16.00% 14
Yorkshire +1 24 £36,000 +7.46% 12
Cambridgeshire +26 19 £35,000 -20.90% 11
Birmingham +26 18 £31,000 -11.42% 1
West Yorkshire +15 18 £36,000 +5.88% 6
Oxfordshire 0 17 £46,250 +32.14% 7
Bedfordshire +33 15 £47,500 +40.74% 1
Surrey -12 15 £32,500 -27.77% 3
Cheltenham +18 14 £55,000 -8.33% 2
Oxford +5 14 £46,250 -22.91% 2
Buckinghamshire -5 14 £37,000 -26.00% 9
Kent +22 13 £19,000 -45.71% 1
Lancashire +13 13 £21,500 -14.00% 1
Leeds +2 13 £45,000 +32.35% 5
Luton - 13 £47,500 - 1
Wiltshire +21 12 £35,500 -21.11% 16
Newbury +7 12 £33,750 -41.30% 3

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 24 March 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Digital Marketing.

1 2026 (100.00%) Marketing
2 698 (34.45%) Finance
3 600 (29.62%) Telecoms
4 578 (28.53%) Electronics
5 561 (27.69%) Business Intelligence
6 549 (27.10%) SAP
6 549 (27.10%) Programme Management
7 540 (26.65%) Manufacturing
8 534 (26.36%) SAP Oil and Gas
9 520 (25.67%) Agile Software Development
10 503 (24.83%) Analytics
11 497 (24.53%) HTML
12 481 (23.74%) E-Commerce
13 441 (21.77%) JavaScript
14 434 (21.42%) CSS
15 425 (20.98%) SEO
16 351 (17.32%) Social Media
17 325 (16.04%) Google
18 301 (14.86%) SQL
19 284 (14.02%) Java
20 277 (13.67%) Google Analytics
21 275 (13.57%) Pay per click
22 256 (12.64%) Web Development
23 251 (12.39%) PHP
23 251 (12.39%) Retail
24 250 (12.34%) Degree
25 241 (11.90%) Analytical Skills
26 223 (11.01%) User Experience
27 222 (10.96%) Advertising
28 220 (10.86%) MVC

Digital Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 214 (10.56%) CMS
2 108 (5.33%) WordPress
3 61 (3.01%) Mule
4 51 (2.52%) JBoss
4 51 (2.52%) Mule ESB
5 44 (2.17%) Tomcat
6 43 (2.12%) Umbraco
7 39 (1.92%) Confluence
8 38 (1.88%) Drupal
9 36 (1.78%) Adobe Experience Manager
10 33 (1.63%) Apache Spark
11 28 (1.38%) Sitecore CMS
12 26 (1.28%) Apache
12 26 (1.28%) IIS
12 26 (1.28%) SharePoint
13 21 (1.04%) SAS
14 17 (0.84%) EPiServer
15 15 (0.74%) Joomla!
16 13 (0.64%) MS Exchange
17 12 (0.59%) nginx
Applications
1 128 (6.32%) MS Excel
2 86 (4.24%) MS Office
3 85 (4.20%) Photoshop
4 70 (3.46%) MS PowerPoint
5 49 (2.42%) Adobe Illustrator
6 35 (1.73%) Adobe Creative Suite
7 20 (0.99%) MS Project
8 14 (0.69%) InDesign
9 13 (0.64%) SPSS
10 12 (0.59%) MS Visio
11 6 (0.30%) RoboHelp
12 5 (0.25%) Adobe Premiere
12 5 (0.25%) InVision
13 4 (0.20%) Spreadsheet
13 4 (0.20%) UXPin
14 3 (0.15%) Adobe After Effects
14 3 (0.15%) OmniGraffle
15 2 (0.099%) Acrobat
16 1 (0.049%) Gliffy
16 1 (0.049%) Maya
Business Applications
1 534 (26.36%) SAP Oil and Gas
2 37 (1.83%) Adobe Campaign
3 33 (1.63%) Magento
4 27 (1.33%) Eloqua
5 20 (0.99%) WebTrends
6 17 (0.84%) Dynamics CRM
7 10 (0.49%) Unica
8 7 (0.35%) Payment Gateway
9 6 (0.30%) FastStats
9 6 (0.30%) OpenCart
10 5 (0.25%) SAP ERP
11 4 (0.20%) Dynamics AX
11 4 (0.20%) Unit4 Business World
12 3 (0.15%) Data Workbench
12 3 (0.15%) SAP Hybris
13 2 (0.099%) Oracle Applications
13 2 (0.099%) SDL Web 8
14 1 (0.049%) Dynamics NAV
14 1 (0.049%) LabWindows
14 1 (0.049%) Oracle EBS
Cloud Services
1 277 (13.67%) Google Analytics
2 135 (6.66%) SaaS
3 129 (6.37%) Amazon AWS
4 98 (4.84%) AdWords
5 47 (2.32%) Amazon EC2
6 41 (2.02%) Microsoft Azure
7 31 (1.53%) GitHub
8 29 (1.43%) Adobe Analytics
9 25 (1.23%) Google Tag Manager
10 22 (1.09%) MailChimp
11 15 (0.74%) PaaS
12 11 (0.54%) Heroku
13 9 (0.44%) Cloud Computing
13 9 (0.44%) IaaS
13 9 (0.44%) Office 365
14 5 (0.25%) AWS CloudFormation
14 5 (0.25%) Sage Pay
15 4 (0.20%) Datadog
15 4 (0.20%) Silverpop
15 4 (0.20%) SmartFocus
Communications & Networking
1 42 (2.07%) Internet
2 26 (1.28%) Firewall
2 26 (1.28%) HTTP
3 25 (1.23%) DNS
4 21 (1.04%) TCP/IP
5 19 (0.94%) WAN
6 16 (0.79%) SSH
6 16 (0.79%) VPN
7 15 (0.74%) LAN
8 11 (0.54%) DHCP
9 10 (0.49%) SAN
10 9 (0.44%) Broadband
10 9 (0.44%) Intranet
11 8 (0.39%) LDAP
11 8 (0.39%) Skype
11 8 (0.39%) VLAN
12 7 (0.35%) MPLS
12 7 (0.35%) SNMP
12 7 (0.35%) SSL
12 7 (0.35%) Wireshark
Database & Business Intelligence
1 166 (8.19%) SQL Server
2 145 (7.16%) MySQL
3 80 (3.95%) Big Data
4 77 (3.80%) NoSQL
5 67 (3.31%) MongoDB
6 49 (2.42%) Relational Database
7 48 (2.37%) Amazon DynamoDB
8 41 (2.02%) Data Warehouse
9 40 (1.97%) PostgreSQL
10 34 (1.68%) Hadoop
11 20 (0.99%) Oracle Database
12 19 (0.94%) SQL Server Integration Services
13 16 (0.79%) SQL Server 2012
14 15 (0.74%) RDBMS
15 13 (0.64%) SQL Server 2008
15 13 (0.64%) SQL Server Analysis Services
16 12 (0.59%) MariaDB
17 11 (0.54%) Amazon Redshift
18 10 (0.49%) Power BI
18 10 (0.49%) Redis
Development Applications
1 193 (9.53%) Git (software)
2 137 (6.76%) JIRA
3 73 (3.60%) JUnit
4 54 (2.67%) Subversion
5 50 (2.47%) Jenkins
6 43 (2.12%) Selenium
7 42 (2.07%) IntelliJ
8 35 (1.73%) Team Foundation Server
9 33 (1.63%) Cucumber
9 33 (1.63%) Visual Studio
10 30 (1.48%) Atlassian Bamboo
10 30 (1.48%) Grunt
11 22 (1.09%) gulp
12 19 (0.94%) Maven
13 18 (0.89%) Bitbucket
14 12 (0.59%) Bower
15 11 (0.54%) Zephyr
16 10 (0.49%) Vagrant
17 9 (0.44%) Gradle
17 9 (0.44%) Jasmine
General
1 2026 (100.00%) Marketing
2 698 (34.45%) Finance
3 600 (29.62%) Telecoms
4 578 (28.53%) Electronics
5 540 (26.65%) Manufacturing
6 251 (12.39%) Retail
7 222 (10.96%) Advertising
8 63 (3.11%) Banking
9 50 (2.47%) Games
10 43 (2.12%) Publishing
11 34 (1.68%) Legal
12 24 (1.18%) Brand Awareness
13 22 (1.09%) Multimedia
14 18 (0.89%) Back Office
15 16 (0.79%) Pharmaceutical
16 13 (0.64%) Automotive
17 10 (0.49%) Spanish Language
18 8 (0.39%) French Language
18 8 (0.39%) Front Office
18 8 (0.39%) Music Industry
Job Titles
1 545 (26.90%) Developer
2 207 (10.22%) Analyst
3 180 (8.88%) Marketing Manager
4 127 (6.27%) Front End Developer (Client-Side Developer)
5 115 (5.68%) Web Developer
6 110 (5.43%) Digital Marketing Manager
7 108 (5.33%) Architect
8 105 (5.18%) Senior Developer
9 102 (5.03%) PHP Developer
10 97 (4.79%) JavaScript Developer
11 89 (4.39%) .NET Developer
12 81 (4.00%) Java Developer
13 69 (3.41%) Consultant
14 68 (3.36%) Project Manager
15 67 (3.31%) Business Analyst
16 65 (3.21%) Marketing Executive
17 64 (3.16%) Designer
17 64 (3.16%) HTML Developer
18 62 (3.06%) Digital Executive
19 60 (2.96%) C# Developer
Libraries, Frameworks & Software Standards
1 497 (24.53%) HTML
2 434 (21.42%) CSS
3 204 (10.07%) .NET
4 170 (8.39%) XML
5 168 (8.29%) jQuery
6 152 (7.50%) AngularJS
7 146 (7.21%) Web Services
8 136 (6.71%) HTML5
9 125 (6.17%) REST
10 105 (5.18%) JSON
11 101 (4.99%) SOAP
12 99 (4.89%) Spring
13 95 (4.69%) ASP.NET
14 80 (3.95%) CSS3
15 77 (3.80%) Sass
16 71 (3.50%) Spring MVC
17 68 (3.36%) Hibernate
18 64 (3.16%) JPA
19 61 (3.01%) Apache Camel
20 59 (2.91%) ASP.NET MVC
Miscellaneous
1 351 (17.32%) Social Media
2 241 (11.90%) Analytical Skills
3 223 (11.01%) User Experience
4 105 (5.18%) Mobile App
5 68 (3.36%) Computer Science
6 62 (3.06%) Digital Media
7 38 (1.88%) Blog
8 37 (1.83%) Algorithms
9 33 (1.63%) Management Information System
10 31 (1.53%) Fintech
10 31 (1.53%) iPad
11 29 (1.43%) FMCG
12 25 (1.23%) Enterprise Software
13 19 (0.94%) e-Learning
14 18 (0.89%) Data Centre
15 12 (0.59%) Animation
15 12 (0.59%) Social Network
16 11 (0.54%) Linux Command Line
16 11 (0.54%) Public Cloud
16 11 (0.54%) Xbox
Operating Systems
1 220 (10.86%) Linux
2 103 (5.08%) Windows
3 43 (2.12%) Unix
4 39 (1.92%) Apple iOS
5 31 (1.53%) Windows Server
6 26 (1.28%) Android
7 13 (0.64%) CentOS
8 9 (0.44%) Red Hat Enterprise Linux
9 8 (0.39%) Windows 7
9 8 (0.39%) Windows Server 2012
10 7 (0.35%) Windows Server 2008
11 5 (0.25%) Solaris
11 5 (0.25%) Windows 10
12 4 (0.20%) CoreOS
12 4 (0.20%) Mac OS
12 4 (0.20%) Mac OS X
12 4 (0.20%) Windows Server 2003
13 2 (0.099%) Ubuntu
13 2 (0.099%) VyOS
13 2 (0.099%) Windows Phone
Processes & Methodologies
1 561 (27.69%) Business Intelligence
2 549 (27.10%) Programme Management
3 520 (25.67%) Agile Software Development
4 503 (24.83%) Analytics
5 481 (23.74%) E-Commerce
6 425 (20.98%) SEO
7 275 (13.57%) Pay per click
8 256 (12.64%) Web Development
9 220 (10.86%) MVC
10 205 (10.12%) Scrum
11 199 (9.82%) CRM
12 182 (8.98%) Project Management
13 161 (7.95%) TDD
14 157 (7.75%) Content Management
15 150 (7.40%) Marketing Strategy
16 145 (7.16%) Front End Development
17 128 (6.32%) Web Analytics
18 125 (6.17%) Email Marketing
19 120 (5.92%) Stakeholder Management
20 112 (5.53%) OO
Programming Languages
1 441 (21.77%) JavaScript
2 301 (14.86%) SQL
3 284 (14.02%) Java
4 251 (12.39%) PHP
5 186 (9.18%) C#
6 115 (5.68%) Python
7 58 (2.86%) C++
8 57 (2.81%) Ruby
9 31 (1.53%) Bash Shell
9 31 (1.53%) C
10 29 (1.43%) T-SQL
11 25 (1.23%) R
12 23 (1.14%) Perl
13 19 (0.94%) PowerShell
13 19 (0.94%) VBA
14 18 (0.89%) Apple Swift
15 17 (0.84%) Go
16 13 (0.64%) PL/SQL
17 12 (0.59%) Objective-C
18 11 (0.54%) Shell Script
Qualifications
1 250 (12.34%) Degree
2 50 (2.47%) ISEB
3 35 (1.73%) Security Cleared
4 18 (0.89%) ISTQB
5 17 (0.84%) PRINCE2 Practitioner
6 15 (0.74%) SC Cleared
7 11 (0.54%) CISSP
8 8 (0.39%) CISA
8 8 (0.39%) OCMJEA
8 8 (0.39%) Sun Certification
9 7 (0.35%) PhD
10 6 (0.30%) CCNA
10 6 (0.30%) Cisco Certification
10 6 (0.30%) PMI Certification
11 5 (0.25%) CISM
11 5 (0.25%) ISTQB Foundation Certification
11 5 (0.25%) ITIL Certification
12 4 (0.20%) Analytics IQ
12 4 (0.20%) CIMA
12 4 (0.20%) PMP
Quality Assurance & Compliance
1 47 (2.32%) QA
2 14 (0.69%) SLA
3 9 (0.44%) PMO
4 8 (0.39%) ISO/IEC 27001
4 8 (0.39%) PCI DSS
5 5 (0.25%) WCAG
6 4 (0.20%) Data Quality
7 2 (0.099%) COBIT
7 2 (0.099%) ISO27002
8 1 (0.049%) Basel III
8 1 (0.049%) GDPR
8 1 (0.049%) HL7
8 1 (0.049%) Sarbanes-Oxley
8 1 (0.049%) SEPA
8 1 (0.049%) TARGET2
System Software
1 49 (2.42%) Docker
2 42 (2.07%) Active Directory
3 32 (1.58%) VMware Infrastructure
4 13 (0.64%) VMware ESXi
5 8 (0.39%) Virtual Machines
6 7 (0.35%) Hyper-V
6 7 (0.35%) vSphere
7 6 (0.30%) NFS
7 6 (0.30%) Samba
7 6 (0.30%) Squid
8 4 (0.20%) etcd
8 4 (0.20%) flannel
8 4 (0.20%) Microsoft App-V
9 3 (0.15%) VMware ESX
9 3 (0.15%) XenApp
10 2 (0.099%) Apache Flume
10 2 (0.099%) HDFS
10 2 (0.099%) Varnish
10 2 (0.099%) vCloud
10 2 (0.099%) XenDesktop
Systems Management
1 39 (1.92%) Puppet
2 38 (1.88%) Ansible
3 28 (1.38%) Opscode Chef
4 23 (1.14%) Nagios
5 17 (0.84%) Kubernetes
6 16 (0.79%) Terraform
7 10 (0.49%) Mesos
8 9 (0.44%) ZABBIX
9 8 (0.39%) SCCM
10 7 (0.35%) rkt
11 6 (0.30%) Systems Management Server (SMS)
12 5 (0.25%) Failover Clustering
12 5 (0.25%) Graphite
12 5 (0.25%) WSUS
13 4 (0.20%) Rancher
13 4 (0.20%) Sysdig
14 3 (0.15%) Grafana
14 3 (0.15%) Graylog
14 3 (0.15%) HP Quality Center
14 3 (0.15%) Packer
Vendors
1 549 (27.10%) SAP
2 325 (16.04%) Google
3 211 (10.41%) Adobe
4 197 (9.72%) Microsoft
5 96 (4.74%) Oracle
6 59 (2.91%) VMware
7 56 (2.76%) Salesforce.com
8 53 (2.62%) Apple
9 51 (2.52%) Twitter
10 48 (2.37%) Facebook
11 43 (2.12%) Sitecore
12 32 (1.58%) hybris
13 26 (1.28%) DoubleClick
14 24 (1.18%) Salesforce Marketing Cloud
15 21 (1.04%) Zend
16 20 (0.99%) Atlassian
16 20 (0.99%) Cisco
17 19 (0.94%) Optimizely
18 18 (0.89%) Marketo
18 18 (0.89%) Red Hat
Deeside, Clwyd
Uniting Ambition
Salary: £20k - 28k per year + holidays, pension, discounts, parking and gym!
Posted: 7 hours ago
Gloucestershire
People Source Consulting
Salary: £45000 - £50000 per annum + Excellent Benefits
Posted: Yesterday
London
People Source Consulting
Salary: £48000 - £55000 per annum + bonus + benefits
Posted: 19 hours ago
Chelmsford, Essex
People Source Consulting
Salary: £18500 - £19500 per annum + Car Allowance - OTE 35k
Posted: Yesterday
Bristol, Avon
Sanderson
Salary: £22000 - £26000 per annum + Additional Benefits
Posted: 14 hours ago
London
People Source Consulting
Salary: £18500 - £19500 per annum + Company Car, OTE
Posted: Yesterday
Bath, Avon
People Source Consulting
Posted: 17 hours ago
London
People Source Consulting
Salary: £50000 - £60000 per annum + bonus
Posted: Yesterday
London
Salt
Salary: £45000.00 - £50000.00 per annum
Posted: 20 hours ago
London
Salt
Salary: £30000 - £40000 per annum
Posted: 16 hours ago
West Sussex
People Source Consulting
Salary: £50000 - £60000 per annum + generous bonus
Posted: Yesterday
Bristol, Avon
People Source Consulting
Posted: Yesterday
Manchester, Lancashire
People Source Consulting
Salary: £60000 - £72000 per annum + bonus + benefits
Posted: 19 hours ago
Oxfordshire
People Source Consulting
Salary: £50000 - £55000 per annum + Benefits
Posted: Yesterday
Billingshurst, West Sussex
RecruitmentRevolution.com Limited
Salary: From £25,000 to £28,000 per annum + Benefits
Posted: 8 hours ago
Halesowen, West Midlands (County)
In touch games
Salary: £20000 - £30000 per annum + benefits (inc flexi hrs)
Posted: 16 hours ago
Oxford, Oxfordshire
People Source Consulting
Salary: £25000 - £30000 per annum + pension, shares, bonus
Posted: 2 days ago
City, London
Big Wednesday Digital Ltd
Salary: £45000 - £90000 per annum + Negotiable
Posted: 2 days ago
Leeds, West Yorkshire
Type Agency
Salary: From £30,000 to £36,000 per annum
Posted: Yesterday
Bristol, Avon
People Source Consulting
Posted: 2 days ago
Lancaster, Lancashire
I4 Recruitment
Salary: £25k - 40k per year + Exc Benefits
Posted: 2 days ago
Fairford, Gloucestershire
The People Network
Salary: £25000 - £40000 per annum
Posted: 21 hours ago
London
People Source Consulting
Salary: £50000 - £70000 per annum + Fantastic Benefits Package
Posted: Yesterday
Central London / West End
Venturi
Salary: £40000 - £45000 per annum + bonus
Posted: 2 days ago
London
People Source Consulting
Salary: £65000 - £80000 per annum + Benefits
Posted: 2 days ago
London
Austin Fraser
Salary: £45000 - £55000 per annum + Bonus
Posted: Yesterday
Bristol, Avon
People Source Consulting
Salary: £30000 - £31000 per annum + outstanding benefits
Posted: 2 days ago
Leeds, West Yorkshire
Senitor Associates
Salary: £30000 - £40000 per annum + Excellent Benefits
Posted: 15 hours ago
London
People Source Consulting
Salary: £80000 - £100000 per annum + bonus + benefits
Posted: 3 days ago
London
People Source Consulting
Salary: £50000 - £65000 per annum + equity
Posted: 3 days ago