Period
to 23 May 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 23 May 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
23 May 2018
Same period 2017 Same period 2016
Rank 304 264 279
Rank change year-on-year -40 +15 +7
Permanent jobs citing Digital Marketing 1,859 2,208 2,463
As % of all permanent IT jobs advertised in the UK 1.08% 1.31% 1.23%
As % of the Processes & Methodologies category 1.19% 1.44% 1.36%
Number of salaries quoted 1,523 1,766 2,207
UK median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £26,250 £26,250
90th Percentile £79,350 £75,000 £75,000
UK excluding London median annual salary £40,000 £40,000 £42,500
% change year-on-year - -5.88% +21.43%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 156,179 153,171 180,630
As % of all permanent IT jobs advertised in the UK 90.87% 90.54% 89.99%
Number of salaries quoted 125,708 125,548 150,184
UK median annual salary £50,000 £47,500 £47,500
Median salary % change year-on-year +5.26% - +3.26%
10th Percentile £29,750 £28,000 £27,500
90th Percentile £82,500 £78,750 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +3.66%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing over the 6 months to 23 May 2018.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 23 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -38 1,809 £45,000 - 410
UK excluding London -23 1,173 £40,000 - 271
London -75 668 £52,500 +5.00% 151
South East +8 360 £37,500 -6.25% 63
South West -32 284 £45,000 - 51
North of England -5 270 £45,000 +16.88% 55
North West -32 138 £49,500 +16.47% 38
Midlands 0 123 £33,750 +12.50% 56
Yorkshire +38 101 £39,250 +9.03% 14
East of England -49 98 £35,000 - 34
West Midlands +12 74 £30,000 - 37
East Midlands -3 49 £36,500 +4.29% 19
North East -3 31 £30,000 - 3
Scotland -21 26 £45,000 +20.00% 12
Wales +10 14 £35,000 -6.67% 1

For the 6 months to 23 May 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 1,859 (100.00%) Marketing
2 744 (40.02%) Finance
3 607 (32.65%) Business Intelligence
4 599 (32.22%) Telecoms
5 583 (31.36%) SAP
6 582 (31.31%) Programme Management
7 581 (31.25%) Manufacturing
8 563 (30.29%) Electronics
9 466 (25.07%) JavaScript
10 448 (24.10%) HTML
11 438 (23.56%) Analytics
12 429 (23.08%) Agile Software Development
13 363 (19.53%) CSS
14 354 (19.04%) Google
15 334 (17.97%) SEO
16 306 (16.46%) E-Commerce
17 294 (15.81%) SQL
18 279 (15.01%) Social Media
19 264 (14.20%) Analytical Skills
20 260 (13.99%) Java
21 258 (13.88%) C#
22 253 (13.61%) Degree
23 245 (13.18%) Pay per click
24 240 (12.91%) .NET
25 217 (11.67%) Web Development
26 212 (11.40%) jQuery
27 209 (11.24%) Microsoft
28 200 (10.76%) Google Analytics
29 194 (10.44%) Python
30 188 (10.11%) Marketing Strategy

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 144 (7.75%) CMS
2 121 (6.51%) WordPress
3 55 (2.96%) Apache Spark
4 43 (2.31%) Drupal
5 34 (1.83%) SAS
6 31 (1.67%) Adobe Experience Manager
6 31 (1.67%) Umbraco
7 28 (1.51%) Mule
8 24 (1.29%) Sitecore CMS
9 23 (1.24%) Mule ESB
10 20 (1.08%) Tomcat
11 19 (1.02%) IIS
12 18 (0.97%) JBoss
13 17 (0.91%) SharePoint
14 15 (0.81%) MS Exchange
15 14 (0.75%) Confluence
16 13 (0.70%) EPiServer
17 12 (0.65%) Apache
17 12 (0.65%) Joomla!
18 11 (0.59%) Elasticsearch
Applications
1 78 (4.20%) Microsoft Excel
2 68 (3.66%) Photoshop
3 56 (3.01%) Microsoft Office
4 40 (2.15%) Adobe Illustrator
5 27 (1.45%) Microsoft PowerPoint
6 23 (1.24%) Adobe Creative Suite
7 16 (0.86%) InDesign
8 10 (0.54%) SPSS
9 8 (0.43%) Adobe After Effects
9 8 (0.43%) Adobe Premiere
10 7 (0.38%) Spreadsheet
11 4 (0.22%) Microsoft Project
12 2 (0.11%) MS Visio
13 1 (0.054%) Adobe Captivate
13 1 (0.054%) Chatbot
13 1 (0.054%) InVision
13 1 (0.054%) SOLIDWORKS
Business Applications
1 39 (2.10%) Magento
2 27 (1.45%) Dynamics CRM
3 17 (0.91%) Eloqua
4 14 (0.75%) Salesforce.com CRM
5 8 (0.43%) SAP Hybris
6 7 (0.38%) Unica
7 6 (0.32%) Payment Gateway
8 5 (0.27%) Adobe Campaign
8 5 (0.27%) Remedy ITSM
8 5 (0.27%) Shopify
9 4 (0.22%) NetSuite
9 4 (0.22%) WebTrends
10 3 (0.16%) nopCommerce
11 2 (0.11%) Distributed Ledger
12 1 (0.054%) OpenCart
12 1 (0.054%) Unit4 Business World
Cloud Services
1 200 (10.76%) Google Analytics
2 136 (7.32%) Amazon AWS
3 131 (7.05%) AdWords
4 105 (5.65%) Microsoft Azure
5 96 (5.16%) SaaS
6 36 (1.94%) MailChimp
7 33 (1.78%) Google Tag Manager
8 32 (1.72%) Adobe Analytics
9 29 (1.56%) Amazon EC2
9 29 (1.56%) Google Cloud Platform
10 20 (1.08%) Office 365
11 17 (0.91%) Cloud Computing
12 16 (0.86%) GitHub
13 13 (0.70%) Serverless
14 11 (0.59%) Amazon S3
15 9 (0.48%) Adobe Creative Cloud
16 8 (0.43%) Amazon SQS
16 8 (0.43%) AWS Elastic Beanstalk
17 7 (0.38%) CloudFront
17 7 (0.38%) Route 53
Communications & Networking
1 48 (2.58%) Internet
2 30 (1.61%) HTTP
3 25 (1.34%) SMS
4 20 (1.08%) DNS
5 17 (0.91%) DHCP
6 12 (0.65%) TCP/IP
7 9 (0.48%) Firewall
8 8 (0.43%) Intranet
9 6 (0.32%) Remote Desktop
9 6 (0.32%) WAN
10 5 (0.27%) AMQP
10 5 (0.27%) Broadband
10 5 (0.27%) LAN
10 5 (0.27%) SAN
10 5 (0.27%) Skype
10 5 (0.27%) SSL
10 5 (0.27%) VPN
11 4 (0.22%) Network Security
12 3 (0.16%) NAS
13 2 (0.11%) FTP
Database & Business Intelligence
1 147 (7.91%) SQL Server
2 113 (6.08%) Big Data
3 103 (5.54%) MySQL
4 70 (3.77%) NoSQL
5 66 (3.55%) Hadoop
6 60 (3.23%) Data Warehouse
7 52 (2.80%) MongoDB
8 43 (2.31%) Relational Database
9 38 (2.04%) Amazon DynamoDB
10 35 (1.88%) Oracle Database
11 32 (1.72%) SQL Server Integration Services
12 31 (1.67%) Apache Hive
13 29 (1.56%) SQL Server Reporting Services
14 28 (1.51%) Apache Cassandra
15 24 (1.29%) SQL Server 2012
16 22 (1.18%) Power BI
17 20 (1.08%) SQL Server Analysis Services
18 19 (1.02%) CouchDB
19 18 (0.97%) Impala
19 18 (0.97%) Oracle Database 12c
Development Applications
1 110 (5.92%) Git (software)
2 61 (3.28%) JIRA
3 57 (3.07%) Jenkins
4 50 (2.69%) JUnit
5 43 (2.31%) Visual Studio
6 40 (2.15%) TeamCity
7 23 (1.24%) Selenium
8 20 (1.08%) Atlassian Bamboo
9 18 (0.97%) IntelliJ
9 18 (0.97%) Team Foundation Server
10 17 (0.91%) gulp
11 15 (0.81%) Vagrant
12 14 (0.75%) Hudson
13 13 (0.70%) Cucumber
14 12 (0.65%) GitLab
14 12 (0.65%) Grunt
14 12 (0.65%) SQL Server Management Studio (SSMS)
15 10 (0.54%) Dreamweaver
16 9 (0.48%) Bitbucket
16 9 (0.48%) TestNG
General
1 1,859 (100.00%) Marketing
2 744 (40.02%) Finance
3 599 (32.22%) Telecoms
4 581 (31.25%) Manufacturing
5 563 (30.29%) Electronics
6 187 (10.06%) Advertising
7 178 (9.58%) Retail
8 59 (3.17%) Games
9 38 (2.04%) Banking
10 31 (1.67%) Brand Awareness
11 22 (1.18%) Legal
12 18 (0.97%) Law
13 10 (0.54%) Publishing
13 10 (0.54%) Spanish Language
14 9 (0.48%) Mandarin Language
15 8 (0.43%) Pharmaceutical
16 6 (0.32%) Automotive
17 5 (0.27%) Back Office
17 5 (0.27%) Cantonese Language
17 5 (0.27%) Multimedia
Job Titles
1 522 (28.08%) Developer
2 195 (10.49%) Marketing Manager
3 154 (8.28%) Analyst
4 121 (6.51%) .NET Developer
5 111 (5.97%) Digital Marketing Manager
6 104 (5.59%) PHP Developer
7 101 (5.43%) Marketing Executive
8 82 (4.41%) C# Developer
8 82 (4.41%) Senior Developer
9 79 (4.25%) Web Developer
10 76 (4.09%) C# .NET Developer
11 75 (4.03%) Digital Executive
12 72 (3.87%) Software Developer
13 69 (3.71%) Digital Marketing Executive
14 62 (3.34%) Architect
15 61 (3.28%) Java Developer
16 57 (3.07%) Front End Developer (Client-Side Developer)
17 56 (3.01%) Senior Manager
18 53 (2.85%) Account Manager
19 52 (2.80%) Consultant
Libraries, Frameworks & Software Standards
1 448 (24.10%) HTML
2 363 (19.53%) CSS
3 240 (12.91%) .NET
4 212 (11.40%) jQuery
5 167 (8.98%) AngularJS
6 145 (7.80%) HTML5
7 128 (6.89%) ASP.NET
8 97 (5.22%) CSS3
9 91 (4.90%) Web Services
10 82 (4.41%) React
11 78 (4.20%) ASP.NET MVC
12 74 (3.98%) JSON
13 73 (3.93%) RESTful
14 71 (3.82%) Twitter Bootstrap
15 68 (3.66%) XML
16 67 (3.60%) REST
17 64 (3.44%) Node.js
18 54 (2.90%) Sass
19 52 (2.80%) ASP.NET Web API
20 47 (2.53%) SOAP
Miscellaneous
1 279 (15.01%) Social Media
2 264 (14.20%) Analytical Skills
3 184 (9.90%) User Experience
4 91 (4.90%) Mobile App
5 79 (4.25%) Greenfield Project
6 75 (4.03%) Blog
7 70 (3.77%) Self-Motivation
8 61 (3.28%) Computer Science
9 37 (1.99%) Digital Media
10 34 (1.83%) Algorithms
11 28 (1.51%) Management Information System
11 28 (1.51%) Marketing Technology
12 25 (1.34%) Graphic Design
13 24 (1.29%) Fintech
14 20 (1.08%) Data Centre
15 16 (0.86%) Linux Command Line
16 14 (0.75%) Enterprise Software
16 14 (0.75%) Virtual Team
17 13 (0.70%) iPhone
18 11 (0.59%) Cloud Native
Operating Systems
1 139 (7.48%) Linux
2 55 (2.96%) Windows
3 47 (2.53%) Apple iOS
4 34 (1.83%) Android
5 17 (0.91%) Windows Server
6 15 (0.81%) Unix
7 13 (0.70%) CentOS
7 13 (0.70%) Solaris
8 12 (0.65%) Windows Server 2008
9 11 (0.59%) Windows 10
9 11 (0.59%) Windows 7
10 8 (0.43%) Debian
10 8 (0.43%) Windows Server 2012
11 5 (0.27%) Windows 2000 Server
11 5 (0.27%) Windows Server 2003
12 4 (0.22%) Windows 8
13 2 (0.11%) SUSE
14 1 (0.054%) Embedded Linux
14 1 (0.054%) Red Hat Enterprise Linux
14 1 (0.054%) SUSE Linux Enterprise Server
Processes & Methodologies
1 607 (32.65%) Business Intelligence
2 582 (31.31%) Programme Management
3 438 (23.56%) Analytics
4 429 (23.08%) Agile Software Development
5 334 (17.97%) SEO
6 306 (16.46%) E-Commerce
7 245 (13.18%) Pay per click
8 217 (11.67%) Web Development
9 188 (10.11%) Marketing Strategy
10 164 (8.82%) MVC
11 159 (8.55%) Scrum
12 158 (8.50%) CRM
13 151 (8.12%) Software Engineering
14 139 (7.48%) Project Management
15 127 (6.83%) Email Marketing
16 121 (6.51%) TDD
17 117 (6.29%) Continuous Integration
17 117 (6.29%) Problem-Solving
18 113 (6.08%) B2B
19 108 (5.81%) Test Automation
Programming Languages
1 466 (25.07%) JavaScript
2 294 (15.81%) SQL
3 260 (13.99%) Java
4 258 (13.88%) C#
5 194 (10.44%) Python
6 185 (9.95%) PHP
7 87 (4.68%) C++
8 79 (4.25%) Go
9 58 (3.12%) Ruby
10 57 (3.07%) T-SQL
11 32 (1.72%) Shell Script
12 28 (1.51%) Perl
13 24 (1.29%) VB.NET
14 23 (1.24%) Bash Shell
15 22 (1.18%) C
16 21 (1.13%) Objective-C
16 21 (1.13%) Scala
17 20 (1.08%) Apple Swift
18 16 (0.86%) PowerShell
18 16 (0.86%) R
Qualifications
1 253 (13.61%) Degree
2 50 (2.69%) Computer Science Degree
3 42 (2.26%) Security Cleared
4 35 (1.88%) SC Cleared
5 27 (1.45%) Numerate Degree
6 15 (0.81%) PMI Certification
7 13 (0.70%) Oracle Certification
7 13 (0.70%) PhD
8 10 (0.54%) PMP
8 10 (0.54%) Postgraduate
9 9 (0.48%) Microsoft Certification
10 7 (0.38%) MBA
11 6 (0.32%) CCNA
11 6 (0.32%) Cisco Certification
11 6 (0.32%) ITIL Certification
11 6 (0.32%) MCSE
12 5 (0.27%) BC Cleared
12 5 (0.27%) DV Cleared
12 5 (0.27%) Master's Degree
13 4 (0.22%) AWS Certification
Quality Assurance & Compliance
1 90 (4.84%) QA
2 18 (0.97%) GCP
3 14 (0.75%) GDPR
3 14 (0.75%) ISO/IEC 27001
4 12 (0.65%) Data Quality
5 8 (0.43%) PCI DSS
6 6 (0.32%) ISO 9001
7 5 (0.27%) SLA
8 4 (0.22%) PMO
8 4 (0.22%) SEPA
9 3 (0.16%) Actionable Recommendations
10 2 (0.11%) Basel III
10 2 (0.11%) Government Security Classifications
10 2 (0.11%) HL7
10 2 (0.11%) HMG Security Policy Framework
10 2 (0.11%) PSD2
10 2 (0.11%) RMADS
10 2 (0.11%) TARGET2
11 1 (0.054%) DICOM
11 1 (0.054%) Disclosure Scotland
System Software
1 76 (4.09%) Docker
2 41 (2.21%) Active Directory
3 26 (1.40%) VMware Infrastructure
4 16 (0.86%) HDFS
5 14 (0.75%) Apache Flume
6 12 (0.65%) XenDesktop
7 11 (0.59%) XenApp
8 6 (0.32%) Hyper-V
9 5 (0.27%) Virtual Desktop
10 3 (0.16%) Virtual Machines
11 2 (0.11%) NFS
11 2 (0.11%) Oracle RAC
11 2 (0.11%) Terminal Server
12 1 (0.054%) Firmware
12 1 (0.054%) Samba
12 1 (0.054%) VMware ESXi
Systems Management
1 71 (3.82%) Kubernetes
2 50 (2.69%) Ansible
3 25 (1.34%) Terraform
4 19 (1.02%) Opscode Chef
5 17 (0.91%) SCCM
6 16 (0.86%) Nagios
6 16 (0.86%) Puppet
7 15 (0.81%) Consul
7 15 (0.81%) Hadoop YARN
7 15 (0.81%) Packer
8 14 (0.75%) Docker Swarm
9 9 (0.48%) Failover Clustering
10 5 (0.27%) AirWatch
10 5 (0.27%) Aspera SmartTrack
10 5 (0.27%) Microsoft Intune
11 4 (0.22%) Marathon
11 4 (0.22%) Mesos
11 4 (0.22%) Oracle ZFS
11 4 (0.22%) rkt
12 3 (0.16%) Oozie
Vendors
1 583 (31.36%) SAP
2 354 (19.04%) Google
3 209 (11.24%) Microsoft
4 131 (7.05%) Adobe
5 89 (4.79%) Twitter
6 87 (4.68%) Facebook
6 87 (4.68%) Oracle
7 65 (3.50%) Salesforce.com
8 47 (2.53%) Marketo
9 44 (2.37%) Sitecore
10 42 (2.26%) Pardot
11 41 (2.21%) VMware
12 32 (1.72%) Zend
13 29 (1.56%) HubSpot
14 23 (1.24%) DoubleClick
15 22 (1.18%) Citrix
16 21 (1.13%) Apple
17 20 (1.08%) IBM
18 19 (1.02%) Cloudera
18 19 (1.02%) Salesforce Marketing Cloud