Period
to 6 June 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 6 June 2020 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
6 Jun 2020
Same period 2019 Same period 2018
Rank 394 287 309
Rank change year-on-year -107 +22 -50
Permanent jobs citing Digital Marketing 614 1,634 1,910
As % of all permanent jobs advertised in the UK 0.71% 1.14% 1.10%
As % of the Processes & Methodologies category 0.77% 1.23% 1.20%
Number of salaries quoted 579 1,440 1,634
Median annual salary £47,500 £45,000 £42,500
Median salary % change year-on-year +5.56% +5.88% -5.56%
10th Percentile £27,500 £28,750 £26,250
90th Percentile £73,000 £75,000 £77,500
UK excluding London median annual salary £42,500 £45,000 £40,000
% change year-on-year -5.56% +12.50% -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 79,878 132,660 159,772
As % of all permanent IT jobs advertised in the UK 92.28% 92.25% 92.30%
Number of salaries quoted 63,305 103,927 128,523
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% +5.26%
10th Percentile £31,250 £30,000 £29,000
90th Percentile £90,000 £86,250 £82,500
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +5.88%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 6 June 2020.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 6 June 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -91 589 £47,500 +5.56% 58
UK excluding London -131 306 £42,500 -5.56% 39
London -1 287 £55,000 +4.76% 19
South East -33 106 £52,500 +19.32% 12
South West -85 74 £45,000 -5.26% 5
Work from Home +10 53 £57,500 +36.90% 5
North of England +42 50 £35,000 -20.45% 13
North West +9 38 £35,000 -24.73% 7
Midlands -49 34 £31,250 -16.67% 3
East of England +68 24 £42,500 -5.56% 6
West Midlands -27 23 £30,000 -25.00% 3
Yorkshire +101 12 £35,000 -8.50% 4
East Midlands +8 11 £32,500 -13.33%
Scotland +14 9 £45,000 -18.18%
Wales 0 8 £30,000 -7.69%
Channel Islands - 1 £47,500 -

For the 6 months to 6 June 2020, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 614 (100.00%) Marketing
2 221 (35.99%) Finance
3 201 (32.74%) JavaScript
4 184 (29.97%) HTML
5 182 (29.64%) Business Intelligence
6 170 (27.69%) CSS
7 168 (27.36%) Telecoms
8 167 (27.20%) Manufacturing
9 166 (27.04%) Public Sector
10 163 (26.55%) SAP
10 163 (26.55%) Electronics
10 163 (26.55%) Programme Management
11 152 (24.76%) Analytics
12 147 (23.94%) Agile Software Development
13 112 (18.24%) E-Commerce
14 109 (17.75%) Google
15 102 (16.61%) Analytical Skills
16 92 (14.98%) SEO
17 86 (14.01%) PHP
18 84 (13.68%) Content Management
19 83 (13.52%) Problem-Solving
20 78 (12.70%) Social Media
20 78 (12.70%) Microsoft
21 76 (12.38%) Git (software)
22 73 (11.89%) Google Analytics
23 70 (11.40%) AngularJS
24 67 (10.91%) Web Development
25 66 (10.75%) React
26 64 (10.42%) Degree
26 64 (10.42%) Adobe

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 57 (9.28%) CMS
2 28 (4.56%) WordPress
3 15 (2.44%) Drupal
4 13 (2.12%) EPiServer
5 10 (1.63%) Apache
6 7 (1.14%) Confluence
7 6 (0.98%) Adobe Experience Manager
7 6 (0.98%) Headless CMS
7 6 (0.98%) Mule
7 6 (0.98%) Mule ESB
8 3 (0.49%) Apache Airflow
8 3 (0.49%) Apache Spark
8 3 (0.49%) SharePoint
9 2 (0.33%) JBoss
9 2 (0.33%) Joomla!
9 2 (0.33%) Sitecore CMS
10 1 (0.16%) Elasticsearch
10 1 (0.16%) Exchange Server 2010
10 1 (0.16%) Exchange Server 2013
10 1 (0.16%) Skype for Business
Applications
1 36 (5.86%) Photoshop
2 34 (5.54%) Microsoft Office
3 22 (3.58%) Microsoft Excel
4 20 (3.26%) Sketch
5 19 (3.09%) Adobe Illustrator
6 14 (2.28%) Adobe Creative Suite
7 13 (2.12%) Adobe XD
7 13 (2.12%) InDesign
8 9 (1.47%) InVision
9 8 (1.30%) Adobe After Effects
10 3 (0.49%) Adobe Premiere
10 3 (0.49%) Microsoft Project
11 2 (0.33%) Chatbot
11 2 (0.33%) Microsoft PowerPoint
12 1 (0.16%) Acrobat
12 1 (0.16%) SPSS
12 1 (0.16%) Zeplin
Business Applications
1 18 (2.93%) Magento
2 11 (1.79%) Eloqua
3 8 (1.30%) Shopify
4 6 (0.98%) Salesforce.com CRM
5 5 (0.81%) Adobe Campaign
6 4 (0.65%) WebTrends
7 1 (0.16%) SAP ERP
7 1 (0.16%) Sparx Enterprise Architect
Cloud Services
1 73 (11.89%) Google Analytics
2 48 (7.82%) Azure
3 45 (7.33%) AWS
4 19 (3.09%) AdWords
5 18 (2.93%) Office 365
6 16 (2.61%) GCP
6 16 (2.61%) Power Platform
7 15 (2.44%) Adobe Analytics
8 14 (2.28%) SaaS
9 11 (1.79%) Salesforce Sales Cloud
9 11 (1.79%) Serverless
10 10 (1.63%) AWS CloudFormation
11 9 (1.47%) Amazon Cognito
12 8 (1.30%) Google Tag Manager
13 7 (1.14%) GitHub
14 6 (0.98%) AWS Lambda
15 5 (0.81%) Adobe Creative Cloud
15 5 (0.81%) Amazon SQS
15 5 (0.81%) Azure Functions
15 5 (0.81%) Firebase
Communications & Networking
1 30 (4.89%) Internet
2 11 (1.79%) Firewall
2 11 (1.79%) TCP/IP
3 7 (1.14%) Bluetooth
4 4 (0.65%) RSVP
5 3 (0.49%) Intranet
5 3 (0.49%) VPN
6 2 (0.33%) Broadband
6 2 (0.33%) MPLS
6 2 (0.33%) Remote Desktop
6 2 (0.33%) Software-Defined Radio
6 2 (0.33%) VLAN
7 1 (0.16%) DHCP
7 1 (0.16%) FTP
7 1 (0.16%) Network Security
7 1 (0.16%) Skype
7 1 (0.16%) SMS
7 1 (0.16%) SSH
7 1 (0.16%) WebEx
7 1 (0.16%) Wi-Fi
Database & Business Intelligence
1 52 (8.47%) MySQL
2 27 (4.40%) SQL Server
3 22 (3.58%) PostgreSQL
4 20 (3.26%) Big Data
5 16 (2.61%) Power BI
6 12 (1.95%) MongoDB
7 8 (1.30%) Relational Database
8 7 (1.14%) Amazon DynamoDB
9 6 (0.98%) SQL Server Integration Services
10 5 (0.81%) BigQuery
10 5 (0.81%) MySQL Workbench
11 4 (0.65%) BusinessObjects
11 4 (0.65%) Data Lake
11 4 (0.65%) Data Warehouse
12 3 (0.49%) Amazon Aurora
12 3 (0.49%) Data Mining
12 3 (0.49%) Hadoop
12 3 (0.49%) NoSQL
12 3 (0.49%) Sisense
13 2 (0.33%) Electronic Patient Records
Development Applications
1 76 (12.38%) Git (software)
2 25 (4.07%) JIRA
3 18 (2.93%) gulp
4 15 (2.44%) Grunt
5 14 (2.28%) Jenkins
6 13 (2.12%) Bitbucket
6 13 (2.12%) Team Foundation Server
7 12 (1.95%) JUnit
8 11 (1.79%) Vagrant
9 9 (1.47%) NUnit
9 9 (1.47%) SpecFlow
10 8 (1.30%) Atlassian Bamboo
10 8 (1.30%) Cucumber
10 8 (1.30%) Hudson
11 7 (1.14%) Dreamweaver
11 7 (1.14%) Maven
11 7 (1.14%) Visual Studio
11 7 (1.14%) webpack
12 6 (0.98%) JBehave
12 6 (0.98%) Visual Studio Code
General
1 614 (100.00%) Marketing
2 221 (35.99%) Finance
3 168 (27.36%) Telecoms
4 167 (27.20%) Manufacturing
5 166 (27.04%) Public Sector
6 163 (26.55%) Electronics
7 56 (9.12%) Advertising
8 42 (6.84%) Retail
9 16 (2.61%) Brand Awareness
10 14 (2.28%) Games
11 9 (1.47%) Publishing
12 8 (1.30%) German Language
13 5 (0.81%) Automotive
13 5 (0.81%) Legal
14 4 (0.65%) Banking
14 4 (0.65%) Dutch Language
14 4 (0.65%) Law
14 4 (0.65%) Local Government
15 3 (0.49%) Billing
16 2 (0.33%) Spanish Language
Job Titles
1 164 (26.71%) Developer
2 42 (6.84%) Marketing Manager
3 40 (6.51%) Designer
3 40 (6.51%) Front End Developer (Client-Side Developer)
4 35 (5.70%) Senior Developer
5 33 (5.37%) Analyst
6 31 (5.05%) Consultant
6 31 (5.05%) PHP Developer
7 25 (4.07%) Project Manager
8 24 (3.91%) Software Developer
9 23 (3.75%) Digital Marketing Manager
9 23 (3.75%) Web Developer
10 22 (3.58%) UX Designer
11 21 (3.42%) .NET Developer
11 21 (3.42%) Digital Executive
11 21 (3.42%) Marketing Executive
12 20 (3.26%) .NET Software Developer
13 18 (2.93%) Digital Marketing Executive
14 17 (2.77%) DevOps Engineer
14 17 (2.77%) Software Engineer
Libraries, Frameworks & Software Standards
1 184 (29.97%) HTML
2 170 (27.69%) CSS
3 70 (11.40%) AngularJS
4 66 (10.75%) React
5 52 (8.47%) HTML5
6 50 (8.14%) jQuery
7 43 (7.00%) CSS3
8 42 (6.84%) .NET
8 42 (6.84%) Web Services
9 40 (6.51%) Sass
10 38 (6.19%) Node.js
11 33 (5.37%) SOAP
12 29 (4.72%) ASP.NET
13 28 (4.56%) .NET Core
14 27 (4.40%) Ember.js
15 25 (4.07%) Laravel
16 24 (3.91%) REST
17 22 (3.58%) Backbone.js
18 19 (3.09%) Vue.js
18 19 (3.09%) WCF
Miscellaneous
1 102 (16.61%) Analytical Skills
2 78 (12.70%) Social Media
3 62 (10.10%) User Experience
4 46 (7.49%) Mobile App
5 32 (5.21%) Self-Motivation
6 27 (4.40%) Greenfield Project
7 25 (4.07%) Marketing Technology
8 16 (2.61%) Blog
9 13 (2.12%) Cloud Native
10 12 (1.95%) Media Streaming
11 11 (1.79%) Graphic Design
12 10 (1.63%) Management Information System
12 10 (1.63%) Photography
12 10 (1.63%) Virtual Team
13 7 (1.14%) Music Streaming
13 7 (1.14%) Video Editing
14 6 (0.98%) Motion Graphics
14 6 (0.98%) Public Cloud
15 5 (0.81%) Digital Media
15 5 (0.81%) Linux Command Line
Operating Systems
1 46 (7.49%) Linux
2 32 (5.21%) Android
2 32 (5.21%) Apple iOS
3 19 (3.09%) Windows
4 7 (1.14%) Embedded Linux
4 7 (1.14%) Unix
5 6 (0.98%) CentOS
6 3 (0.49%) Solaris
7 2 (0.33%) Debian
7 2 (0.33%) Red Hat Enterprise Linux
8 1 (0.16%) Amazon Linux
8 1 (0.16%) Mac OS X
8 1 (0.16%) Ubuntu
8 1 (0.16%) Windows 10
8 1 (0.16%) Windows Mobile
8 1 (0.16%) Windows Server
Processes & Methodologies
1 182 (29.64%) Business Intelligence
2 163 (26.55%) Programme Management
3 152 (24.76%) Analytics
4 147 (23.94%) Agile Software Development
5 112 (18.24%) E-Commerce
6 92 (14.98%) SEO
7 84 (13.68%) Content Management
8 83 (13.52%) Problem-Solving
9 67 (10.91%) Web Development
10 58 (9.45%) OO
11 54 (8.79%) B2B
12 50 (8.14%) DevOps
13 49 (7.98%) Front End Development
13 49 (7.98%) Project Management
14 48 (7.82%) Software Engineering
14 48 (7.82%) TDD
15 41 (6.68%) Open Source
16 40 (6.51%) Marketing Strategy
16 40 (6.51%) Pay per click
16 40 (6.51%) Scrum
Programming Languages
1 201 (32.74%) JavaScript
2 86 (14.01%) PHP
3 60 (9.77%) Python
4 50 (8.14%) Java
5 47 (7.65%) C#
6 45 (7.33%) SQL
7 23 (3.75%) C++
8 22 (3.58%) C
9 21 (3.42%) Go
10 15 (2.44%) Apex Code
10 15 (2.44%) Bash Shell
11 11 (1.79%) PHP 5
12 10 (1.63%) PHP 7
12 10 (1.63%) Ruby
13 8 (1.30%) Embedded C
14 7 (1.14%) Apple Swift
15 6 (0.98%) Shell Script
15 6 (0.98%) T-SQL
16 5 (0.81%) ES6
16 5 (0.81%) TypeScript
Qualifications
1 64 (10.42%) Degree
2 14 (2.28%) SANS
3 13 (2.12%) Analytics IQ
3 13 (2.12%) Computer Science Degree
3 13 (2.12%) Security Cleared
4 4 (0.65%) PMI Certification
4 4 (0.65%) SC Cleared
5 3 (0.49%) CISSP
5 3 (0.49%) PRINCE2 Certification
6 2 (0.33%) AWS Certification
6 2 (0.33%) CISA
6 2 (0.33%) CISM
6 2 (0.33%) CompTIA Security+
6 2 (0.33%) CRISC
6 2 (0.33%) MBA
6 2 (0.33%) Network+ Certification
6 2 (0.33%) SSCP
7 1 (0.16%) CESG Certified Professional
7 1 (0.16%) CSPO
7 1 (0.16%) Numerate Degree
Quality Assurance & Compliance
1 28 (4.56%) QA
2 26 (4.23%) GDPR
3 6 (0.98%) ISO/IEC 27001
4 4 (0.65%) ISO/IEC 20000
4 4 (0.65%) PMO
5 3 (0.49%) PCI DSS
6 2 (0.33%) Actionable Recommendations
6 2 (0.33%) NIST
7 1 (0.16%) Data Quality
7 1 (0.16%) HMG Security Policy Framework
7 1 (0.16%) JSP 440
7 1 (0.16%) SNOMED CT
System Software
1 35 (5.70%) Docker
2 16 (2.61%) Active Directory
3 2 (0.33%) NFS
3 2 (0.33%) Samba
3 2 (0.33%) Squid
4 1 (0.16%) Firmware
4 1 (0.16%) Virtual Machines
4 1 (0.16%) VMware Infrastructure
Systems Management
1 23 (3.75%) Kubernetes
2 15 (2.44%) Terraform
3 10 (1.63%) Nagios
3 10 (1.63%) QRadar
4 8 (1.30%) Consul
4 8 (1.30%) Docker Swarm
4 8 (1.30%) Packer
5 7 (1.14%) Ansible
6 4 (0.65%) Single Sign-On
7 3 (0.49%) Microsoft Intune
8 2 (0.33%) Hadoop YARN
8 2 (0.33%) Opscode Chef
9 1 (0.16%) Grafana
9 1 (0.16%) Jamf Pro
9 1 (0.16%) Kibana
9 1 (0.16%) Prometheus
9 1 (0.16%) Puppet
Vendors
1 163 (26.55%) SAP
2 109 (17.75%) Google
3 78 (12.70%) Microsoft
4 64 (10.42%) Adobe
5 33 (5.37%) Salesforce.com
6 29 (4.72%) Pardot
7 21 (3.42%) Oracle
8 18 (2.93%) HubSpot
8 18 (2.93%) Tableau
9 16 (2.61%) Facebook
10 15 (2.44%) Marketo
11 14 (2.28%) CyberArk
12 13 (2.12%) Tealium
13 12 (1.95%) Thycotic
14 10 (1.63%) BeyondTrust
14 10 (1.63%) Bomgar
14 10 (1.63%) LogRhythm
14 10 (1.63%) NetWitness
14 10 (1.63%) Palo Alto
14 10 (1.63%) Splunk