Period
to 26 July 2021

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 26 July 2021 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
26 Jul 2021
Same period 2020 Same period 2019
Rank 221 377 304
Rank change year-on-year +156 -73 -3
Permanent jobs citing Digital Marketing 1,763 548 1,605
As % of all permanent jobs advertised in the UK 1.57% 0.78% 1.10%
As % of the Processes & Methodologies category 1.68% 0.84% 1.20%
Number of salaries quoted 1,210 470 1,333
10th Percentile £27,725 £27,500 £28,550
25th Percentile £37,500 £35,000 £35,000
Median annual salary (50th Percentile) £55,000 £50,000 £45,000
Median % change year-on-year +10.00% +11.11% -
75th Percentile £77,500 £62,188 £62,250
90th Percentile £98,750 £79,500 £75,000
UK excluding London median annual salary £45,000 £42,500 £45,000
% change year-on-year +5.88% -5.56% +12.50%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 105,191 65,318 134,263
As % of all permanent IT jobs advertised in the UK 93.45% 92.38% 92.44%
Number of salaries quoted 71,704 52,852 107,080
10th Percentile £32,500 £32,250 £30,000
25th Percentile £42,000 £41,250 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £75,000 £73,750 £70,000
90th Percentile £92,500 £90,000 £86,250
UK excluding London median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 26 July 2021.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 26 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +145 1,680 £55,000 +10.00% 222
UK excluding London +138 902 £45,000 +5.88% 151
London +97 720 £75,000 +36.36% 72
Work from Home -21 371 £53,750 +16.22% 41
South East +105 310 £45,000 - 34
South West +47 260 £50,000 -6.98% 25
North of England +26 141 £50,000 +42.86% 50
North West +17 92 £52,503 +50.01% 23
Midlands -30 75 £35,000 +7.69% 25
East of England +30 73 £30,000 -29.41% 11
West Midlands -25 61 £40,000 +18.52% 17
Yorkshire -15 45 £37,500 +7.14% 20
Scotland -33 33 £36,250 -23.68% 2
East Midlands -42 14 £32,500 +8.33% 8
Wales -13 10 £37,250 +24.17% 4
North East - 4 - - 7

For the 6 months to 26 July 2021, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 1,763 (100.00%) Marketing
2 855 (48.50%) Finance
3 775 (43.96%) Business Intelligence
4 719 (40.78%) Manufacturing
5 717 (40.67%) Telecoms
6 711 (40.33%) Electronics
7 709 (40.22%) SAP
8 706 (40.05%) Public Sector
9 705 (39.99%) Programme Management
10 475 (26.94%) Agile Software Development
11 447 (25.35%) Social Skills
12 386 (21.89%) Analytics
13 383 (21.72%) JavaScript
14 349 (19.80%) Google
15 330 (18.72%) Degree
16 314 (17.81%) HTML
17 294 (16.68%) E-Commerce
18 272 (15.43%) CSS
19 266 (15.09%) SEO
20 259 (14.69%) Social Media
21 230 (13.05%) Microsoft
22 220 (12.48%) Analytical Skills
22 220 (12.48%) Problem-Solving
23 214 (12.14%) Azure
24 212 (12.02%) User Experience
25 209 (11.85%) Google Analytics
26 207 (11.74%) React
27 202 (11.46%) Retail
28 196 (11.12%) DevOps
29 193 (10.95%) CMS

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 193 (10.95%) CMS
2 102 (5.79%) WordPress
3 28 (1.59%) Drupal
4 26 (1.47%) SharePoint
5 24 (1.36%) Joomla!
6 19 (1.08%) Sitecore CMS
7 17 (0.96%) Confluence
7 17 (0.96%) Umbraco
8 16 (0.91%) Apache Solr
8 16 (0.91%) Tomcat
9 13 (0.74%) Elasticsearch
10 11 (0.62%) Adobe Experience Manager
10 11 (0.62%) Apache
10 11 (0.62%) JBoss
10 11 (0.62%) Oracle SOA Suite
11 10 (0.57%) EPiServer
11 10 (0.57%) Sitefinity
12 9 (0.51%) Mule
12 9 (0.51%) Mule ESB
13 8 (0.45%) Red Hat Fuse
Applications
1 66 (3.74%) Microsoft Excel
2 40 (2.27%) Microsoft Office
3 38 (2.16%) Photoshop
4 29 (1.64%) Adobe Illustrator
5 28 (1.59%) Microsoft PowerPoint
6 24 (1.36%) Microsoft Project
7 19 (1.08%) Sketch
8 15 (0.85%) Adobe XD
9 14 (0.79%) InVision
10 10 (0.57%) Spreadsheet
11 8 (0.45%) Figma
11 8 (0.45%) MS Visio
12 6 (0.34%) Adobe Creative Suite
13 5 (0.28%) Chatbot
14 4 (0.23%) InDesign
15 3 (0.17%) Adobe After Effects
16 2 (0.11%) OmniGraffle
16 2 (0.11%) Zeplin
17 1 (0.057%) Adobe Premiere
17 1 (0.057%) Final Cut Pro
Business Applications
1 35 (1.99%) Magento
2 26 (1.47%) Shopify
3 20 (1.13%) FastStats
4 10 (0.57%) Payment Gateway
5 8 (0.45%) Sentinel
6 7 (0.40%) Adobe Campaign
7 5 (0.28%) Dynamics CRM
7 5 (0.28%) WebTrends
8 4 (0.23%) Oracle Applications
9 3 (0.17%) Infor M3
9 3 (0.17%) OpenCart
9 3 (0.17%) Social Studio
9 3 (0.17%) Veritas eDiscovery
10 2 (0.11%) Cerner Millennium
10 2 (0.11%) Eloqua
10 2 (0.11%) FastStats PeopleStage
10 2 (0.11%) Salesforce.com CRM
10 2 (0.11%) SAP ERP
10 2 (0.11%) SAP Hybris
11 1 (0.057%) Radian6
Cloud Services
1 214 (12.14%) Azure
2 209 (11.85%) Google Analytics
3 150 (8.51%) AWS
4 99 (5.62%) GCP
5 95 (5.39%) SaaS
6 75 (4.25%) Google Ads
7 39 (2.21%) Serverless
8 38 (2.16%) Microsoft 365
9 33 (1.87%) Google Tag Manager
10 29 (1.64%) MailChimp
11 24 (1.36%) AWS Lambda
12 23 (1.30%) Canva
12 23 (1.30%) Facebook Ads
13 22 (1.25%) Amazon EC2
14 17 (0.96%) AWS CloudFormation
14 17 (0.96%) Power Platform
15 16 (0.91%) Amazon S3
16 15 (0.85%) Adobe Creative Cloud
17 14 (0.79%) GitHub
18 13 (0.74%) Amazon SQS
Communications & Networking
1 65 (3.69%) Internet
2 43 (2.44%) Intranet
3 40 (2.27%) Firewall
4 26 (1.47%) DNS
5 23 (1.30%) HTTP
6 21 (1.19%) Network Security
7 20 (1.13%) VPN
8 18 (1.02%) Cisco ASA
9 12 (0.68%) BGP
9 12 (0.68%) EIGRP
9 12 (0.68%) OSPF
10 11 (0.62%) SMS
11 10 (0.57%) Wireless
12 9 (0.51%) Multicast
13 8 (0.45%) LAN
13 8 (0.45%) WAN
14 7 (0.40%) Intrusion Detection
14 7 (0.40%) SCCP
14 7 (0.40%) Wireshark
15 6 (0.34%) SSH
Database & Business Intelligence
1 121 (6.86%) MySQL
2 115 (6.52%) SQL Server
3 42 (2.38%) MongoDB
4 40 (2.27%) NoSQL
4 40 (2.27%) PostgreSQL
5 36 (2.04%) Tableau
6 35 (1.99%) Relational Database
7 17 (0.96%) Amazon DynamoDB
8 16 (0.91%) Power BI
9 14 (0.79%) Big Data
10 13 (0.74%) RDBMS
11 11 (0.62%) BigQuery
12 10 (0.57%) Data Warehouse
12 10 (0.57%) SQL Server Integration Services
13 8 (0.45%) Amazon RDS
14 7 (0.40%) CouchDB
15 6 (0.34%) SQL Server Reporting Services
16 5 (0.28%) Hadoop
16 5 (0.28%) Metadata
16 5 (0.28%) Oracle Database
Development Applications
1 114 (6.47%) Git (software)
2 84 (4.76%) JIRA
3 40 (2.27%) Jenkins
4 29 (1.64%) Visual Studio
5 25 (1.42%) Atlassian Bamboo
6 24 (1.36%) gulp
6 24 (1.36%) IntelliJ
7 23 (1.30%) JUnit
8 18 (1.02%) Selenium
9 16 (0.91%) Hudson
9 16 (0.91%) Vagrant
10 15 (0.85%) Axure RP
10 15 (0.85%) Grunt
10 15 (0.85%) Maven
10 15 (0.85%) Subversion
11 14 (0.79%) Cypress.io
12 13 (0.74%) Cucumber
12 13 (0.74%) Jasmine
12 13 (0.74%) Visual Website Optimizer
13 12 (0.68%) Dreamweaver
General
1 1,763 (100.00%) Marketing
2 855 (48.50%) Finance
3 719 (40.78%) Manufacturing
4 717 (40.67%) Telecoms
5 711 (40.33%) Electronics
6 706 (40.05%) Public Sector
7 447 (25.35%) Social Skills
8 220 (12.48%) Analytical Skills
9 202 (11.46%) Retail
10 156 (8.85%) Advertising
11 92 (5.22%) Organisational Skills
12 71 (4.03%) Pharmaceutical
13 68 (3.86%) Presentation Skills
14 50 (2.84%) Automotive
15 41 (2.33%) Games
16 35 (1.99%) Legal
16 35 (1.99%) Publishing
17 28 (1.59%) Law
18 25 (1.42%) Inclusion and Diversity
19 23 (1.30%) Brand Awareness
Job Titles
1 322 (18.26%) Developer
2 122 (6.92%) Marketing Executive
3 103 (5.84%) Marketing Manager
4 102 (5.79%) Analyst
5 99 (5.62%) Senior Developer
6 86 (4.88%) Digital Executive
7 80 (4.54%) Digital Marketing Executive
8 75 (4.25%) Digital Marketing Manager
9 70 (3.97%) Software Engineer
10 64 (3.63%) Architect
10 64 (3.63%) Consultant
11 60 (3.40%) DevOps Engineer
11 60 (3.40%) Project Manager
12 53 (3.01%) Development Manager
12 53 (3.01%) Front End Developer (Client-Side Developer)
12 53 (3.01%) Software Developer
13 48 (2.72%) .NET Developer
14 43 (2.44%) Designer
15 41 (2.33%) Web Developer
16 40 (2.27%) Azure Engineer
Libraries, Frameworks & Software Standards
1 314 (17.81%) HTML
2 272 (15.43%) CSS
3 207 (11.74%) React
4 158 (8.96%) AngularJS
5 143 (8.11%) Node.js
6 132 (7.49%) .NET
7 74 (4.20%) REST
8 69 (3.91%) Redux
9 58 (3.29%) ASP.NET
10 57 (3.23%) jQuery
11 56 (3.18%) Web Services
12 54 (3.06%) HTML5
13 49 (2.78%) .NET Core
14 47 (2.67%) Jest
15 44 (2.50%) Sass
16 43 (2.44%) RESTful
16 43 (2.44%) Vue.js
17 41 (2.33%) Laravel
18 36 (2.04%) COM
19 34 (1.93%) XML
Miscellaneous
1 259 (14.69%) Social Media
2 212 (12.02%) User Experience
3 64 (3.63%) Blog
4 59 (3.35%) Self-Motivation
5 47 (2.67%) Cloud Native
6 41 (2.33%) Driving Licence
7 39 (2.21%) Digital Media
8 36 (2.04%) Algorithms
9 35 (1.99%) Virtual Team
10 32 (1.82%) Social Network
11 30 (1.70%) Management Information System
12 29 (1.64%) Acoustics
13 28 (1.59%) Photography
14 25 (1.42%) Greenfield Project
14 25 (1.42%) Mobile App
15 24 (1.36%) Legacy Applications
16 23 (1.30%) Marketing Technology
17 22 (1.25%) Animation
18 19 (1.08%) Linux Command Line
19 17 (0.96%) Analytical Mindset
Operating Systems
1 132 (7.49%) Linux
2 67 (3.80%) Windows
3 41 (2.33%) Unix
4 24 (1.36%) Windows Server
5 15 (0.85%) CentOS
6 12 (0.68%) Android
7 7 (0.40%) Apple iOS
7 7 (0.40%) Kali Linux
8 6 (0.34%) Windows 10
9 5 (0.28%) Red Hat Enterprise Linux
9 5 (0.28%) Ubuntu
9 5 (0.28%) Windows Server 2016
10 4 (0.23%) Windows Server 2012
10 4 (0.23%) Windows Server 2019
11 3 (0.17%) VMS
12 2 (0.11%) Mac OS
13 1 (0.057%) AIX
Processes & Methodologies
1 775 (43.96%) Business Intelligence
2 705 (39.99%) Programme Management
3 475 (26.94%) Agile Software Development
4 386 (21.89%) Analytics
5 294 (16.68%) E-Commerce
6 266 (15.09%) SEO
7 220 (12.48%) Problem-Solving
8 196 (11.12%) DevOps
9 176 (9.98%) Project Management
10 175 (9.93%) Pay per click
11 168 (9.53%) B2B
12 161 (9.13%) CRM
13 160 (9.08%) Scrum
14 156 (8.85%) Software Engineering
15 154 (8.74%) Computer Science
16 131 (7.43%) Content Management
17 129 (7.32%) Web Development
18 106 (6.01%) Stakeholder Management
19 104 (5.90%) Cybersecurity
20 102 (5.79%) Mentoring
Programming Languages
1 383 (21.72%) JavaScript
2 191 (10.83%) Python
3 163 (9.25%) PHP
4 132 (7.49%) Java
5 129 (7.32%) SQL
6 128 (7.26%) TypeScript
7 127 (7.20%) C#
8 103 (5.84%) Go
9 55 (3.12%) C++
10 49 (2.78%) PowerShell
11 34 (1.93%) Ruby
12 29 (1.64%) T-SQL
13 23 (1.30%) C
14 20 (1.13%) Shell Script
15 18 (1.02%) PL/1
16 17 (0.96%) ES6
17 16 (0.91%) Bash Shell
17 16 (0.91%) VB.NET
18 12 (0.68%) R
19 11 (0.62%) Rust
Qualifications
1 330 (18.72%) Degree
2 86 (4.88%) Master's Degree
3 84 (4.76%) Security Cleared
4 72 (4.08%) SC Cleared
5 21 (1.19%) Computer Science Degree
6 17 (0.96%) APMP
7 16 (0.91%) PMI Certification
8 15 (0.85%) Cisco Certification
9 12 (0.68%) CCNP
10 10 (0.57%) Numerate Degree
11 9 (0.51%) CISM
11 9 (0.51%) CISSP
12 8 (0.45%) CCSA
12 8 (0.45%) DV Cleared
12 8 (0.45%) GCIA
12 8 (0.45%) ITIL Foundation Certificate
13 7 (0.40%) PhD
14 6 (0.34%) MBA
15 5 (0.28%) ISTQB
15 5 (0.28%) PRINCE2 Certification
Quality Assurance & Compliance
1 60 (3.40%) QA
2 44 (2.50%) GDPR
2 44 (2.50%) NIST
3 32 (1.82%) Accessibility
4 19 (1.08%) ISO/IEC 27001
5 14 (0.79%) Actionable Recommendations
5 14 (0.79%) Data Quality
6 7 (0.40%) ISO/IEC 20000
6 7 (0.40%) PCI DSS
7 4 (0.23%) COBIT
8 3 (0.17%) ISO 20022
8 3 (0.17%) SLA
9 2 (0.11%) Cyber Essentials
9 2 (0.11%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
9 2 (0.11%) PMO
10 1 (0.057%) Def Stans
10 1 (0.057%) HL7
10 1 (0.057%) SEPA
10 1 (0.057%) WCAG
System Software
1 147 (8.34%) Docker
2 43 (2.44%) Active Directory
3 23 (1.30%) VMware Infrastructure
4 7 (0.40%) Snort
4 7 (0.40%) Squid
5 4 (0.23%) Virtual Servers
6 3 (0.17%) Hyper-V
6 3 (0.17%) Virtual Desktop
6 3 (0.17%) Virtual Machines
7 2 (0.11%) VMware ESXi
8 1 (0.057%) Firmware
8 1 (0.057%) iptables
8 1 (0.057%) pfSense
Systems Management
1 99 (5.62%) Kubernetes
2 62 (3.52%) Terraform
3 27 (1.53%) Ansible
4 17 (0.96%) Nagios
5 16 (0.91%) Consul
5 16 (0.91%) Docker Swarm
5 16 (0.91%) Packer
6 13 (0.74%) Puppet
7 11 (0.62%) Suricata
8 10 (0.57%) Nessus
9 9 (0.51%) Grafana
10 8 (0.45%) Argo
10 8 (0.45%) Istio
10 8 (0.45%) Knative
10 8 (0.45%) linkerd
11 7 (0.40%) Nexpose
12 6 (0.34%) Microsoft Intune
12 6 (0.34%) Single Sign-On
13 5 (0.28%) Prometheus
14 4 (0.23%) CASB
Vendors
1 709 (40.22%) SAP
2 349 (19.80%) Google
3 230 (13.05%) Microsoft
4 110 (6.24%) Adobe
5 98 (5.56%) Facebook
6 91 (5.16%) Salesforce.com
7 56 (3.18%) Apple
8 50 (2.84%) Oracle
9 40 (2.27%) Cisco
10 31 (1.76%) VMware
11 30 (1.70%) Twitter
12 24 (1.36%) IBM
12 24 (1.36%) Sitecore
13 19 (1.08%) Pardot
14 18 (1.02%) Instagram
15 17 (0.96%) CyberArk
15 17 (0.96%) ForgeRock
15 17 (0.96%) Red Hat
16 16 (0.91%) Salesforce Marketing Cloud
17 15 (0.85%) LogRhythm