Period
to 29 October 2020

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 29 October 2020 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
29 Oct 2020
Same period 2019 Same period 2018
Rank 264 315 284
Rank change year-on-year +51 -31 -81
Permanent jobs citing Digital Marketing 592 1,395 1,973
As % of all permanent jobs advertised in the UK 1.19% 1.01% 1.20%
As % of the Processes & Methodologies category 1.29% 1.10% 1.30%
Number of salaries quoted 589 1,292 1,734
Median annual salary £47,500 £47,500 £45,000
Median salary % change year-on-year - +5.56% -5.26%
10th Percentile £27,500 £29,013 £25,750
90th Percentile £80,000 £72,500 £80,000
UK excluding London median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% +5.88%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 45,953 127,010 151,486
As % of all permanent IT jobs advertised in the UK 92.38% 92.21% 91.93%
Number of salaries quoted 37,887 100,305 120,420
Median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £32,737 £30,000 £29,000
90th Percentile £90,000 £86,250 £83,750
UK excluding London median annual salary £49,000 £45,000 £45,000
% change year-on-year +8.89% - +5.88%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 29 October 2020.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 29 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +69 583 £47,500 - 98
UK excluding London +8 324 £45,000 -5.26% 71
London +137 235 £55,000 +6.54% 24
South West -6 130 £45,000 -5.26% 20
Work from Home -32 99 £45,000 -14.29% 20
South East +65 95 £47,500 -5.94% 21
North of England +110 46 £50,000 +11.11% 15
North West +111 38 £57,500 +15.00% 6
Midlands +84 37 £35,000 -22.22% 11
West Midlands +102 30 £35,000 -12.50% 6
East of England +100 12 £21,500 -44.52% 4
East Midlands +46 7 £38,750 -32.61% 5
Yorkshire +93 6 £38,750 +19.23% 2
Scotland +52 3 £37,500 -31.82%
North East +24 2 - - 7
Wales +39 1 £54,000 +8.00%

For the 6 months to 29 October 2020, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 589 (99.49%) Marketing
2 323 (54.56%) Finance
3 303 (51.18%) Telecoms
4 302 (51.01%) Business Intelligence
5 299 (50.51%) Electronics
5 299 (50.51%) Manufacturing
5 299 (50.51%) Programme Management
6 298 (50.34%) SAP
7 297 (50.17%) Public Sector
8 174 (29.39%) JavaScript
9 170 (28.72%) Agile Software Development
10 140 (23.65%) CSS
11 133 (22.47%) HTML
12 104 (17.57%) Git (software)
13 90 (15.20%) E-Commerce
13 90 (15.20%) Analytics
14 89 (15.03%) Degree
15 83 (14.02%) Microsoft
16 80 (13.51%) Analytical Skills
17 74 (12.50%) DevOps
17 74 (12.50%) Google
18 71 (11.99%) AngularJS
19 67 (11.32%) Software Engineering
20 63 (10.64%) Azure
21 62 (10.47%) SaaS
22 61 (10.30%) Scrum
23 59 (9.97%) Problem-Solving
24 58 (9.80%) Cybersecurity
24 58 (9.80%) REST
25 57 (9.63%) Python

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 43 (7.26%) CMS
2 18 (3.04%) Apache Spark
2 18 (3.04%) SharePoint
2 18 (3.04%) WordPress
3 11 (1.86%) Apache
3 11 (1.86%) Confluence
4 10 (1.69%) Headless CMS
4 10 (1.69%) MS Exchange
5 9 (1.52%) Adobe Experience Manager
5 9 (1.52%) Drupal
5 9 (1.52%) IIS
6 6 (1.01%) Elasticsearch
7 5 (0.84%) EPiServer
7 5 (0.84%) Mule
7 5 (0.84%) Mule ESB
7 5 (0.84%) Red Hat Fuse
8 4 (0.68%) Skype for Business
9 3 (0.51%) JBoss
9 3 (0.51%) Tomcat
10 2 (0.34%) Sitecore CMS
Applications
1 31 (5.24%) Microsoft Office
2 14 (2.36%) Zeplin
3 12 (2.03%) Microsoft Excel
4 10 (1.69%) Sketch
5 8 (1.35%) InVision
6 7 (1.18%) Photoshop
7 4 (0.68%) Chatbot
7 4 (0.68%) Microsoft PowerPoint
8 3 (0.51%) Adobe Illustrator
9 2 (0.34%) Adobe Creative Suite
9 2 (0.34%) Microsoft Project
9 2 (0.34%) MS Visio
10 1 (0.17%) Figma
Business Applications
1 18 (3.04%) Magento
2 10 (1.69%) Sparx Enterprise Architect
3 6 (1.01%) Eloqua
4 5 (0.84%) Shopify
5 4 (0.68%) Adobe Campaign
5 4 (0.68%) JDE OneWorld
6 1 (0.17%) Oracle CRM
6 1 (0.17%) Salesforce.com CRM
6 1 (0.17%) SAP GRC
6 1 (0.17%) SAP S/4HANA
6 1 (0.17%) Summit
Cloud Services
1 63 (10.64%) Azure
2 62 (10.47%) SaaS
3 44 (7.43%) AWS
3 44 (7.43%) Google Analytics
4 38 (6.42%) Office 365
5 21 (3.55%) Power Platform
6 20 (3.38%) GCP
7 18 (3.04%) Adobe Analytics
8 11 (1.86%) Google Tag Manager
9 10 (1.69%) AWS Lambda
9 10 (1.69%) Azure Functions
9 10 (1.69%) Firebase
9 10 (1.69%) GitHub
9 10 (1.69%) Serverless
10 9 (1.52%) Adobe Creative Cloud
11 7 (1.18%) Salesforce Sales Cloud
12 6 (1.01%) AdWords
12 6 (1.01%) PaaS
13 5 (0.84%) Amazon EC2
13 5 (0.84%) AWS CloudFormation
Communications & Networking
1 50 (8.45%) Internet
2 25 (4.22%) Firewall
3 6 (1.01%) Skype
4 3 (0.51%) SMS
5 2 (0.34%) Broadband
5 2 (0.34%) DNS
5 2 (0.34%) MPLS
5 2 (0.34%) TCP/IP
5 2 (0.34%) VLAN
5 2 (0.34%) VPN
6 1 (0.17%) Bluetooth
6 1 (0.17%) DHCP
6 1 (0.17%) Intrusion Detection
6 1 (0.17%) LAN
6 1 (0.17%) Network Security
6 1 (0.17%) SMTP
6 1 (0.17%) WAN
Database & Business Intelligence
1 42 (7.09%) MySQL
2 36 (6.08%) SQL Server
3 26 (4.39%) Big Data
4 22 (3.72%) Tableau
5 21 (3.55%) Power BI
6 17 (2.87%) PostgreSQL
7 10 (1.69%) Relational Database
8 9 (1.52%) MongoDB
8 9 (1.52%) NoSQL
9 8 (1.35%) Amazon DynamoDB
10 7 (1.18%) BusinessObjects
11 5 (0.84%) Data Warehouse
11 5 (0.84%) Redis
12 4 (0.68%) Data Mining
12 4 (0.68%) OLAP
12 4 (0.68%) QlikView
13 3 (0.51%) Oracle Reports
13 3 (0.51%) Qlik Sense
13 3 (0.51%) SQL Server Integration Services
13 3 (0.51%) SQL Server Reporting Services
Development Applications
1 104 (17.57%) Git (software)
2 19 (3.21%) JIRA
3 14 (2.36%) gulp
4 13 (2.20%) Grunt
4 13 (2.20%) Visual Studio
5 11 (1.86%) JUnit
6 10 (1.69%) Postman
7 9 (1.52%) Fiddler
7 9 (1.52%) NUnit
7 9 (1.52%) SoapUI
7 9 (1.52%) SQL Server Management Studio (SSMS)
7 9 (1.52%) Subversion
8 8 (1.35%) Jenkins
8 8 (1.35%) SpecFlow
9 6 (1.01%) Maven
9 6 (1.01%) Visual Studio Code
10 5 (0.84%) IntelliJ
11 4 (0.68%) Bitbucket
11 4 (0.68%) git-flow
12 3 (0.51%) Cucumber
General
1 589 (99.49%) Marketing
2 323 (54.56%) Finance
3 303 (51.18%) Telecoms
4 299 (50.51%) Electronics
4 299 (50.51%) Manufacturing
5 297 (50.17%) Public Sector
6 36 (6.08%) Advertising
7 29 (4.90%) Retail
8 19 (3.21%) Local Government
9 11 (1.86%) Banking
10 10 (1.69%) Brand Awareness
10 10 (1.69%) Legal
11 4 (0.68%) Games
11 4 (0.68%) Publishing
12 3 (0.51%) Financial Institution
12 3 (0.51%) Law
12 3 (0.51%) Social Housing
13 2 (0.34%) Billing
13 2 (0.34%) Police
14 1 (0.17%) Automotive
Job Titles
1 184 (31.08%) Developer
2 55 (9.29%) Front End Developer (Client-Side Developer)
3 53 (8.95%) Consultant
4 35 (5.91%) Marketing Manager
5 34 (5.74%) Full Stack Developer
6 29 (4.90%) Analyst
6 29 (4.90%) Architect
6 29 (4.90%) Security Engineer
7 24 (4.05%) Digital Marketing Manager
7 24 (4.05%) Senior Developer
7 24 (4.05%) Software Developer
8 23 (3.89%) JavaScript Developer
8 23 (3.89%) React Developer
9 22 (3.72%) Java Developer
10 20 (3.38%) Designer
11 19 (3.21%) .NET Developer
11 19 (3.21%) Administrator
11 19 (3.21%) Software Engineer
12 18 (3.04%) Junior
12 18 (3.04%) Lead Developer
Libraries, Frameworks & Software Standards
1 140 (23.65%) CSS
2 133 (22.47%) HTML
3 71 (11.99%) AngularJS
4 58 (9.80%) REST
5 51 (8.61%) React
6 45 (7.60%) HTML5
7 40 (6.76%) .NET
8 34 (5.74%) Node.js
9 31 (5.24%) jQuery
10 29 (4.90%) CSS3
11 26 (4.39%) SOAP
12 25 (4.22%) ASP.NET
13 23 (3.89%) Sass
13 23 (3.89%) Web Services
14 22 (3.72%) RESTful
15 19 (3.21%) Vue.js
16 18 (3.04%) .NET Core
17 15 (2.53%) React Native
18 14 (2.36%) JSON
18 14 (2.36%) Kafka
Miscellaneous
1 80 (13.51%) Analytical Skills
2 55 (9.29%) Social Media
2 55 (9.29%) User Experience
3 45 (7.60%) Blog
4 21 (3.55%) Cloud Native
4 21 (3.55%) Management Information System
4 21 (3.55%) Mobile App
5 19 (3.21%) Self-Motivation
6 18 (3.04%) Internet of Things
7 17 (2.87%) Marketing Technology
8 12 (2.03%) Media Streaming
8 12 (2.03%) Video\Live Streaming
9 10 (1.69%) Digital Media
9 10 (1.69%) NHS
9 10 (1.69%) Wiki
10 9 (1.52%) Algorithms
11 8 (1.35%) Virtual Team
12 7 (1.18%) Greenfield Project
13 6 (1.01%) e-Learning
14 5 (0.84%) Clustering
Operating Systems
1 55 (9.29%) Linux
2 22 (3.72%) Android
2 22 (3.72%) Apple iOS
3 19 (3.21%) Windows
4 18 (3.04%) Unix
5 15 (2.53%) CentOS
6 10 (1.69%) Windows 10
7 3 (0.51%) Debian
7 3 (0.51%) Red Hat Enterprise Linux
7 3 (0.51%) Ubuntu
8 1 (0.17%) Oracle Linux
Processes & Methodologies
1 302 (51.01%) Business Intelligence
2 299 (50.51%) Programme Management
3 170 (28.72%) Agile Software Development
4 90 (15.20%) Analytics
4 90 (15.20%) E-Commerce
5 74 (12.50%) DevOps
6 67 (11.32%) Software Engineering
7 61 (10.30%) Scrum
8 59 (9.97%) Problem-Solving
9 58 (9.80%) Cybersecurity
10 56 (9.46%) OO
11 52 (8.78%) Front End Development
12 50 (8.45%) Web Development
13 47 (7.94%) Continuous Integration
13 47 (7.94%) SEO
14 45 (7.60%) Content Management
15 43 (7.26%) TDD
16 42 (7.09%) Stakeholder Management
17 41 (6.93%) Mentoring
18 36 (6.08%) Test Automation
Programming Languages
1 174 (29.39%) JavaScript
2 57 (9.63%) Python
3 55 (9.29%) C#
4 53 (8.95%) SQL
5 47 (7.94%) Java
6 37 (6.25%) PHP
7 29 (4.90%) Bash Shell
8 25 (4.22%) Apex Code
9 17 (2.87%) TypeScript
10 15 (2.53%) C++
11 13 (2.20%) T-SQL
12 10 (1.69%) Ruby
13 9 (1.52%) C
13 9 (1.52%) Shell Script
14 7 (1.18%) Go
14 7 (1.18%) Scala
15 2 (0.34%) BeanShell
15 2 (0.34%) PHP 5
15 2 (0.34%) PHP 7
15 2 (0.34%) VBA
Qualifications
1 89 (15.03%) Degree
2 33 (5.57%) Security Cleared
3 23 (3.89%) SANS
4 14 (2.36%) Computer Science Degree
5 9 (1.52%) SC Cleared
6 8 (1.35%) Microsoft Certification
7 7 (1.18%) MCSA
8 6 (1.01%) DV Cleared
9 5 (0.84%) Master's Degree
10 3 (0.51%) Numerate Degree
11 2 (0.34%) A+ Certification
11 2 (0.34%) CCNA
11 2 (0.34%) Cisco Certification
12 1 (0.17%) CCENT
12 1 (0.17%) CISM
12 1 (0.17%) CISSP
12 1 (0.17%) ITIL Certification
12 1 (0.17%) MCP
12 1 (0.17%) MCSE
12 1 (0.17%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 30 (5.07%) QA
2 18 (3.04%) GDPR
3 8 (1.35%) ISO/IEC 27001
4 4 (0.68%) NIST
4 4 (0.68%) PCI DSS
5 3 (0.51%) Cyber Essentials
5 3 (0.51%) ISO/IEC 20000
5 3 (0.51%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
5 3 (0.51%) SEPA
6 2 (0.34%) HMG Security Policy Framework
6 2 (0.34%) ISO 20022
6 2 (0.34%) SLA
7 1 (0.17%) Data Quality
7 1 (0.17%) GMP
7 1 (0.17%) Sarbanes-Oxley
7 1 (0.17%) SNOMED CT
System Software
1 42 (7.09%) Active Directory
2 33 (5.57%) Docker
3 2 (0.34%) NFS
3 2 (0.34%) Samba
3 2 (0.34%) Squid
3 2 (0.34%) Virtual Machines
Systems Management
1 23 (3.89%) QRadar
2 21 (3.55%) Kubernetes
3 13 (2.20%) Puppet
3 13 (2.20%) Terraform
4 6 (1.01%) Ansible
5 5 (0.84%) Nagios
6 4 (0.68%) Single Sign-On
7 3 (0.51%) Consul
7 3 (0.51%) Docker Swarm
7 3 (0.51%) Packer
8 2 (0.34%) EMC NetWorker
8 2 (0.34%) Microsoft Intune
8 2 (0.34%) Opscode Chef
8 2 (0.34%) SCCM
9 1 (0.17%) Fluentd
9 1 (0.17%) Jamf Pro
9 1 (0.17%) Kubeflow
Vendors
1 298 (50.34%) SAP
2 83 (14.02%) Microsoft
3 74 (12.50%) Google
4 42 (7.09%) Adobe
5 35 (5.91%) Salesforce.com
6 28 (4.73%) CyberArk
7 26 (4.39%) Thycotic
8 24 (4.05%) Cisco
8 24 (4.05%) IBM
9 23 (3.89%) ArcSight
9 23 (3.89%) BeyondTrust
9 23 (3.89%) Bomgar
9 23 (3.89%) CheckPoint
9 23 (3.89%) LogRhythm
9 23 (3.89%) NetWitness
9 23 (3.89%) Palo Alto
9 23 (3.89%) Splunk
10 18 (3.04%) Pardot
11 16 (2.70%) Red Hat
12 14 (2.36%) Zend