Period
to 13 December 2018

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 13 December 2018 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
13 Dec 2018
Same period 2017 Same period 2016
Rank 281 231 292
Rank change year-on-year -50 +61 -21
Permanent jobs citing Digital Marketing 1,897 2,785 2,150
As % of all permanent IT jobs advertised in the UK 1.19% 1.55% 1.16%
As % of the Processes & Methodologies category 1.30% 1.69% 1.27%
Number of salaries quoted 1,580 2,214 1,833
UK median annual salary £45,000 £47,500 £42,500
Median salary % change year-on-year -5.26% +11.76% -
10th Percentile £26,250 £26,250 £26,000
90th Percentile £80,000 £77,500 £77,500
UK excluding London median annual salary £44,000 £42,500 £39,000
% change year-on-year +3.53% +8.97% -2.50%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 146,225 165,096 168,704
As % of all permanent IT jobs advertised in the UK 91.56% 91.88% 91.26%
Number of salaries quoted 115,831 131,154 139,968
UK median annual salary £52,500 £50,000 £48,000
Median salary % change year-on-year +5.00% +4.17% +1.05%
10th Percentile £29,650 £28,250 £27,500
90th Percentile £85,000 £80,000 £78,750
UK excluding London median annual salary £45,000 £43,500 £42,500
% change year-on-year +3.45% +2.35% -

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing over the 6 months to 13 December 2018.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 13 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -62 1,788 £47,500 - 310
UK excluding London -47 1,244 £44,000 +3.53% 202
London -67 610 £55,000 +4.76% 116
South West -6 415 £50,000 - 48
South East -51 311 £45,000 +4.04% 47
North of England -46 241 £41,500 +3.75% 43
North West -3 195 £42,500 - 24
Midlands +11 138 £42,500 +41.67% 37
West Midlands +8 100 £42,500 +41.67% 26
East of England -60 67 £40,000 +25.00% 19
Scotland +39 57 £40,000 -8.57% 7
Yorkshire -47 39 £30,000 - 16
East Midlands +1 38 £37,000 +5.71% 11
Wales +3 15 £43,750 -2.78% 1
North East -52 7 £35,000 -26.32% 3

For the 6 months to 13 December 2018, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 1,897 (100.00%) Marketing
2 882 (46.49%) Finance
3 777 (40.96%) Business Intelligence
4 769 (40.54%) SAP
5 768 (40.48%) Telecoms
6 759 (40.01%) Manufacturing
7 754 (39.75%) Programme Management
8 752 (39.64%) Electronics
9 574 (30.26%) Agile Software Development
10 499 (26.30%) HTML
11 474 (24.99%) JavaScript
12 397 (20.93%) CSS
13 352 (18.56%) Analytics
14 335 (17.66%) SQL
15 333 (17.55%) Java
16 331 (17.45%) Degree
17 304 (16.03%) C#
18 302 (15.92%) E-Commerce
19 286 (15.08%) .NET
20 253 (13.34%) Python
21 247 (13.02%) Google
22 239 (12.60%) Analytical Skills
23 233 (12.28%) Microsoft
24 224 (11.81%) Scrum
25 221 (11.65%) SEO
26 205 (10.81%) TDD
26 205 (10.81%) Retail
27 198 (10.44%) HTML5
28 193 (10.17%) jQuery
28 193 (10.17%) Software Engineering

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 169 (8.91%) CMS
2 94 (4.96%) WordPress
3 47 (2.48%) Apache Spark
4 39 (2.06%) Apache
4 39 (2.06%) Elasticsearch
5 36 (1.90%) EPiServer
6 26 (1.37%) IIS
6 26 (1.37%) Umbraco
7 25 (1.32%) Sitecore CMS
8 23 (1.21%) Sitefinity
9 22 (1.16%) nginx
10 21 (1.11%) Apache Solr
10 21 (1.11%) SAS
11 20 (1.05%) Tomcat
12 19 (1.00%) Drupal
13 18 (0.95%) Adobe Experience Manager
14 12 (0.63%) SharePoint
15 11 (0.58%) Confluence
16 7 (0.37%) OpenStack
17 6 (0.32%) Skype for Business
Applications
1 69 (3.64%) Photoshop
2 67 (3.53%) Microsoft Excel
3 39 (2.06%) Microsoft Office
4 34 (1.79%) Adobe Illustrator
5 30 (1.58%) Adobe Creative Suite
6 20 (1.05%) Microsoft PowerPoint
7 16 (0.84%) InDesign
8 11 (0.58%) Microsoft Project
9 9 (0.47%) MS Visio
10 6 (0.32%) Adobe After Effects
10 6 (0.32%) InVision
11 5 (0.26%) Adobe Premiere
11 5 (0.26%) Spreadsheet
12 3 (0.16%) GIMP
13 2 (0.11%) Flinto
14 1 (0.053%) Chatbot
14 1 (0.053%) SPSS
Business Applications
1 23 (1.21%) Magento
2 15 (0.79%) Dynamics CRM
3 12 (0.63%) Adobe Campaign
4 9 (0.47%) Shopify
5 8 (0.42%) Eloqua
5 8 (0.42%) Oracle Payables
5 8 (0.42%) Oracle Receivables
6 5 (0.26%) WebTrends
7 4 (0.21%) Payment Gateway
8 3 (0.16%) Epicor Tropos
8 3 (0.16%) Salesforce.com CRM
9 2 (0.11%) Dynamics AX
9 2 (0.11%) NetSuite
9 2 (0.11%) Radian6
10 1 (0.053%) Dynamics NAV
10 1 (0.053%) Raiser's Edge
10 1 (0.053%) Remedy ITSM
10 1 (0.053%) Sprinklr
Cloud Services
1 187 (9.86%) Amazon AWS
2 134 (7.06%) Google Analytics
3 128 (6.75%) Microsoft Azure
4 96 (5.06%) SaaS
5 72 (3.80%) AdWords
6 51 (2.69%) Google Cloud Platform
7 28 (1.48%) Adobe Analytics
8 26 (1.37%) Google Tag Manager
9 21 (1.11%) Office 365
10 19 (1.00%) PaaS
11 18 (0.95%) GitHub
12 15 (0.79%) AWS CloudFormation
13 14 (0.74%) MailChimp
14 13 (0.69%) npm
15 11 (0.58%) Amazon SQS
16 10 (0.53%) IaaS
17 9 (0.47%) Adobe Creative Cloud
17 9 (0.47%) Basecamp
18 6 (0.32%) Salesforce Sales Cloud
18 6 (0.32%) Silverpop
Communications & Networking
1 46 (2.42%) Internet
2 31 (1.63%) Firewall
3 18 (0.95%) Network Security
3 18 (0.95%) TCP/IP
4 17 (0.90%) WAN
5 15 (0.79%) LAN
6 14 (0.74%) VLAN
7 12 (0.63%) DNS
7 12 (0.63%) Wireless
8 9 (0.47%) SMS
9 8 (0.42%) Broadband
9 8 (0.42%) FTP
9 8 (0.42%) Wi-Fi
10 7 (0.37%) HTTP
10 7 (0.37%) SSH
11 6 (0.32%) SAN
11 6 (0.32%) Skype
11 6 (0.32%) SSL
12 5 (0.26%) Cisco IOS
12 5 (0.26%) Structured Cabling
Database & Business Intelligence
1 191 (10.07%) SQL Server
2 117 (6.17%) MySQL
3 67 (3.53%) Big Data
4 61 (3.22%) MongoDB
5 55 (2.90%) Hadoop
6 47 (2.48%) Relational Database
7 46 (2.42%) Apache Cassandra
7 46 (2.42%) NoSQL
8 36 (1.90%) Data Mining
9 29 (1.53%) Data Warehouse
10 28 (1.48%) SQL Server Integration Services
11 26 (1.37%) Couchbase
12 23 (1.21%) RDBMS
13 20 (1.05%) CouchDB
14 18 (0.95%) Oracle Database
14 18 (0.95%) QlikView
15 16 (0.84%) Amazon DynamoDB
15 16 (0.84%) Power BI
16 15 (0.79%) Apache Hive
17 14 (0.74%) Neo4j
Development Applications
1 161 (8.49%) Git (software)
2 81 (4.27%) JIRA
3 68 (3.58%) Jenkins
4 59 (3.11%) Selenium
5 43 (2.27%) gulp
6 39 (2.06%) Subversion
7 35 (1.85%) Team Foundation Server
8 33 (1.74%) Visual Studio
9 30 (1.58%) TeamCity
10 29 (1.53%) Grunt
11 24 (1.27%) JUnit
11 24 (1.27%) SpecFlow
12 17 (0.90%) Protractor
13 16 (0.84%) Atlassian Bamboo
14 15 (0.79%) Bitbucket
14 15 (0.79%) Vagrant
15 14 (0.74%) Cucumber
15 14 (0.74%) GitLab
15 14 (0.74%) Jasmine
15 14 (0.74%) TestNG
General
1 1,897 (100.00%) Marketing
2 882 (46.49%) Finance
3 768 (40.48%) Telecoms
4 759 (40.01%) Manufacturing
5 752 (39.64%) Electronics
6 205 (10.81%) Retail
7 95 (5.01%) Advertising
8 39 (2.06%) Games
9 38 (2.00%) Banking
10 27 (1.42%) Brand Awareness
11 23 (1.21%) Publishing
12 14 (0.74%) Law
12 14 (0.74%) Legal
13 13 (0.69%) Billing
14 11 (0.58%) Automotive
15 9 (0.47%) Pharmaceutical
16 6 (0.32%) Private Banking
17 4 (0.21%) Interactive Media
17 4 (0.21%) Multimedia
17 4 (0.21%) Music Industry
Job Titles
1 546 (28.78%) Developer
2 164 (8.65%) Analyst
3 129 (6.80%) Architect
4 113 (5.96%) .NET Developer
5 112 (5.90%) Java Developer
6 107 (5.64%) C# Developer
7 100 (5.27%) Software Developer
8 92 (4.85%) Senior Developer
9 86 (4.53%) C# .NET Developer
10 81 (4.27%) Marketing Manager
11 79 (4.16%) Front End Developer (Client-Side Developer)
12 71 (3.74%) Project Manager
13 70 (3.69%) Software Engineer
14 68 (3.58%) Web Developer
15 66 (3.48%) Full Stack Developer
16 65 (3.43%) PHP Developer
17 55 (2.90%) Consultant
18 54 (2.85%) Digital Marketing Manager
18 54 (2.85%) Junior
19 53 (2.79%) Senior Java Developer
Libraries, Frameworks & Software Standards
1 499 (26.30%) HTML
2 397 (20.93%) CSS
3 286 (15.08%) .NET
4 198 (10.44%) HTML5
5 193 (10.17%) jQuery
6 174 (9.17%) ASP.NET
7 161 (8.49%) AngularJS
8 160 (8.43%) React
9 133 (7.01%) CSS3
10 130 (6.85%) Spring
11 127 (6.69%) Web Services
12 92 (4.85%) Node.js
13 85 (4.48%) RESTful
14 77 (4.06%) Sass
14 77 (4.06%) Spring MVC
15 76 (4.01%) XML
16 65 (3.43%) Twitter Bootstrap
17 57 (3.00%) SOAP
18 50 (2.64%) ASP.NET Web API
18 50 (2.64%) REST
Miscellaneous
1 239 (12.60%) Analytical Skills
2 192 (10.12%) User Experience
3 189 (9.96%) Social Media
4 116 (6.11%) Greenfield Project
5 106 (5.59%) Mobile App
6 67 (3.53%) Algorithms
7 59 (3.11%) Self-Motivation
8 52 (2.74%) Blog
9 39 (2.06%) Marketing Technology
10 38 (2.00%) Management Information System
11 29 (1.53%) Digital Media
12 24 (1.27%) Fintech
13 20 (1.05%) Cloud Native
14 19 (1.00%) Data Structures
15 18 (0.95%) Graphic Design
15 18 (0.95%) Industry 4.0
15 18 (0.95%) Linux Command Line
16 13 (0.69%) Acoustics
16 13 (0.69%) Public Cloud
17 12 (0.63%) Enterprise Software
Operating Systems
1 165 (8.70%) Linux
2 104 (5.48%) Windows
3 53 (2.79%) Apple iOS
4 43 (2.27%) Windows Server
5 38 (2.00%) Android
5 38 (2.00%) Unix
6 25 (1.32%) CentOS
7 19 (1.00%) Windows Server 2008
8 14 (0.74%) Red Hat Enterprise Linux
9 13 (0.69%) Solaris
9 13 (0.69%) Windows Server 2012
10 10 (0.53%) Ubuntu
11 9 (0.47%) Windows 10
11 9 (0.47%) Windows 7
12 6 (0.32%) Debian
12 6 (0.32%) Windows Phone
12 6 (0.32%) Windows Phone 8
13 5 (0.26%) Mac OS X
14 4 (0.21%) Embedded Linux
15 3 (0.16%) VMS
Processes & Methodologies
1 777 (40.96%) Business Intelligence
2 754 (39.75%) Programme Management
3 574 (30.26%) Agile Software Development
4 352 (18.56%) Analytics
5 302 (15.92%) E-Commerce
6 224 (11.81%) Scrum
7 221 (11.65%) SEO
8 205 (10.81%) TDD
9 193 (10.17%) Software Engineering
10 186 (9.80%) Web Development
11 182 (9.59%) Problem-Solving
12 181 (9.54%) MVC
13 172 (9.07%) Test Automation
14 164 (8.65%) Project Management
15 157 (8.28%) CRM
16 147 (7.75%) Continuous Integration
17 131 (6.91%) Pay per click
18 122 (6.43%) DevOps
19 117 (6.17%) SDLC
20 114 (6.01%) Marketing Strategy
Programming Languages
1 474 (24.99%) JavaScript
2 335 (17.66%) SQL
3 333 (17.55%) Java
4 304 (16.03%) C#
5 253 (13.34%) Python
6 158 (8.33%) PHP
7 100 (5.27%) Go
8 97 (5.11%) C++
9 69 (3.64%) T-SQL
10 67 (3.53%) Ruby
11 64 (3.37%) Bash Shell
12 58 (3.06%) PowerShell
13 42 (2.21%) R
14 35 (1.85%) Perl
15 30 (1.58%) C
16 29 (1.53%) PL/SQL
17 23 (1.21%) VB
18 21 (1.11%) Shell Script
19 20 (1.05%) Apex Code
20 15 (0.79%) Java 8
Qualifications
1 331 (17.45%) Degree
2 107 (5.64%) Computer Science Degree
3 72 (3.80%) Security Cleared
4 61 (3.22%) SC Cleared
5 35 (1.85%) DV Cleared
6 16 (0.84%) Numerate Degree
7 14 (0.74%) CISSP
8 12 (0.63%) PMI Certification
9 11 (0.58%) Cisco Certification
9 11 (0.58%) PhD
10 9 (0.47%) ISTQB
10 9 (0.47%) Master's Degree
10 9 (0.47%) MBA
11 8 (0.42%) PRINCE2 Certification
12 7 (0.37%) CEH
12 7 (0.37%) GCIA
12 7 (0.37%) GCIH
12 7 (0.37%) MCSA
12 7 (0.37%) Microsoft Certification
12 7 (0.37%) SANS
Quality Assurance & Compliance
1 66 (3.48%) QA
2 25 (1.32%) ISO/IEC 27001
3 21 (1.11%) SLA
4 20 (1.05%) Data Quality
5 13 (0.69%) GDPR
5 13 (0.69%) PMO
6 7 (0.37%) PCI DSS
7 6 (0.32%) RMADS
8 5 (0.26%) Cyber Essentials
9 4 (0.21%) HMG Security Policy Framework
10 3 (0.16%) Government Security Classifications
10 3 (0.16%) HL7
11 2 (0.11%) Actionable Recommendations
11 2 (0.11%) ISO 9001
12 1 (0.053%) DICOM
12 1 (0.053%) ISO 20022
12 1 (0.053%) SEPA
12 1 (0.053%) WCAG
System Software
1 117 (6.17%) Docker
2 55 (2.90%) Active Directory
3 34 (1.79%) VMware Infrastructure
4 16 (0.84%) vSphere
5 12 (0.63%) VirtualBox
6 7 (0.37%) Hyper-V
7 5 (0.26%) Apache Flume
8 4 (0.21%) HDFS
8 4 (0.21%) KVM
8 4 (0.21%) VMware ESXi
8 4 (0.21%) Xen
9 3 (0.16%) LXC
9 3 (0.16%) Virtual Machines
10 2 (0.11%) Snort
10 2 (0.11%) Squid
10 2 (0.11%) Terminal Server
10 2 (0.11%) VMware Workstation
11 1 (0.053%) Virtual Servers
11 1 (0.053%) XenApp
11 1 (0.053%) XenDesktop
Systems Management
1 105 (5.54%) Kubernetes
2 69 (3.64%) Ansible
3 58 (3.06%) Puppet
4 41 (2.16%) Opscode Chef
5 35 (1.85%) Terraform
6 14 (0.74%) Kibana
7 13 (0.69%) Nagios
8 11 (0.58%) Salt
9 10 (0.53%) Grafana
10 8 (0.42%) Packer
11 7 (0.37%) Microsoft Clustering
11 7 (0.37%) SCCM
11 7 (0.37%) Systems Management Server (SMS)
12 5 (0.26%) Failover Clustering
12 5 (0.26%) Istio
12 5 (0.26%) logstash
13 4 (0.21%) Docker Swarm
13 4 (0.21%) Icinga
13 4 (0.21%) Oozie
14 3 (0.16%) Microsoft Intune
Vendors
1 769 (40.54%) SAP
2 247 (13.02%) Google
3 233 (12.28%) Microsoft
4 158 (8.33%) Adobe
5 121 (6.38%) Oracle
6 69 (3.64%) Salesforce.com
7 58 (3.06%) Facebook
8 53 (2.79%) VMware
9 41 (2.16%) Twitter
10 36 (1.90%) Cisco
11 35 (1.85%) Tableau
12 32 (1.69%) Sitecore
13 31 (1.63%) Pardot
14 29 (1.53%) Red Hat
15 26 (1.37%) CheckPoint
16 19 (1.00%) Salesforce Marketing Cloud
17 18 (0.95%) Apple
18 17 (0.90%) HubSpot
19 16 (0.84%) NETGEAR
20 9 (0.47%) DoubleClick