Period
to

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 18 August 2022 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
18 Aug 2022
Same period 2021 Same period 2020
Rank 291 237 361
Rank change year-on-year -54 +124 -42
Permanent jobs citing Digital Marketing 2,110 1,717 515
As % of all permanent jobs advertised in the UK 1.28% 1.49% 0.85%
As % of the Processes & Methodologies category 1.33% 1.57% 0.90%
Number of salaries quoted 1,089 1,129 425
10th Percentile £27,500 £28,000 £27,500
25th Percentile £37,750 £36,750 £35,250
Median annual salary (50th Percentile) £50,000 £52,500 £50,000
Median % change year-on-year -4.76% +5.00% +11.11%
75th Percentile £65,000 £77,500 £62,500
90th Percentile £87,500 £92,500 £79,800
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - -

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 158,838 109,444 56,945
As % of all permanent IT jobs advertised in the UK 96.18% 94.69% 93.63%
Number of salaries quoted 83,369 73,869 46,256
10th Percentile £33,750 £32,500 £32,500
25th Percentile £45,000 £42,000 £41,250
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - +4.76%
75th Percentile £80,000 £75,000 £73,750
90th Percentile £97,290 £92,500 £90,000
UK excluding London median annual salary £52,500 £50,000 £47,500
% change year-on-year +5.00% +5.26% +5.56%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 18 August 2022.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 18 August 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -56 1,935 £50,000 -4.76% 148
Work from Home -27 1,298 £50,000 -9.09% 80
London -30 1,049 £60,000 -14.29% 51
UK excluding London -68 841 £47,500 +5.56% 99
South West -24 231 £45,000 -10.00% 24
South East -108 198 £40,000 -11.11% 15
Midlands +30 150 £48,944 +39.84% 16
North of England -67 138 £47,500 +5.56% 31
West Midlands -9 95 £47,472 +35.63% 11
North West -73 66 £47,500 -5.00% 15
East Midlands +30 55 £50,000 +53.85% 5
Yorkshire -17 50 £50,000 +11.11% 14
Scotland -33 47 £38,000 +8.57% 2
Wales +15 36 £52,500 +61.54% 2
East of England -108 36 £30,000 -7.69% 9
North East +17 22 £50,000 - 2
Northern Ireland - 6 £50,000 -

For the 6 months to 18 August 2022, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 2,110 (100.00%) Marketing
2 875 (41.47%) Finance
3 829 (39.29%) Business Intelligence
4 718 (34.03%) Analytics
5 694 (32.89%) Agile
6 651 (30.85%) Social Skills
7 618 (29.29%) Programme Management
8 599 (28.39%) Manufacturing
9 585 (27.73%) SAP
10 583 (27.63%) Google
11 582 (27.58%) Telecoms
12 581 (27.54%) Public Sector
13 577 (27.35%) Electronics
14 553 (26.21%) SQL
15 466 (22.09%) JavaScript
16 458 (21.71%) User Experience
17 433 (20.52%) Python
18 408 (19.34%) Analytical Skills
19 401 (19.00%) Advertising
20 367 (17.39%) CSS
21 365 (17.30%) HTML
22 323 (15.31%) Problem-Solving
23 313 (14.83%) Degree
24 312 (14.79%) Google Analytics
25 301 (14.27%) Retail
26 287 (13.60%) Data Analysis
27 286 (13.55%) Customer Experience
28 271 (12.84%) AWS
29 262 (12.42%) Java
30 261 (12.37%) Microsoft

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 147 (6.97%) CMS
2 82 (3.89%) Umbraco
3 68 (3.22%) SharePoint
4 60 (2.84%) Apache Airflow
5 45 (2.13%) WordPress
6 41 (1.94%) Confluence
7 19 (0.90%) Drupal
8 17 (0.81%) IIS
8 17 (0.81%) Joomla!
8 17 (0.81%) nginx
8 17 (0.81%) Sitecore CMS
9 15 (0.71%) Apache
10 14 (0.66%) Adobe Experience Manager
10 14 (0.66%) Apache Spark
11 12 (0.57%) Headless CMS
12 11 (0.52%) EPiServer
13 8 (0.38%) Sitefinity
14 3 (0.14%) Tomcat
14 3 (0.14%) WildFly
15 1 (0.047%) IBM Domino
Applications
1 159 (7.54%) Microsoft Excel
2 115 (5.45%) Microsoft Office
3 52 (2.46%) Microsoft PowerPoint
4 44 (2.09%) Sketch
5 40 (1.90%) Adobe Creative Suite
6 28 (1.33%) Photoshop
7 19 (0.90%) Adobe XD
8 15 (0.71%) Adobe Illustrator
8 15 (0.71%) Microsoft Project
9 9 (0.43%) Adobe After Effects
10 7 (0.33%) InVision
11 6 (0.28%) Adobe Premiere
11 6 (0.28%) InDesign
11 6 (0.28%) UXPin
12 4 (0.19%) Spreadsheet
13 3 (0.14%) Acrobat
14 2 (0.095%) Maya
14 2 (0.095%) Zeplin
15 1 (0.047%) Houdini
15 1 (0.047%) Simulink
Business Applications
1 28 (1.33%) Social Studio
2 27 (1.28%) SessionCam
2 27 (1.28%) WebTrends
3 14 (0.66%) Adobe Campaign
3 14 (0.66%) Payment Gateway
4 12 (0.57%) Shopify
5 7 (0.33%) Magento
6 6 (0.28%) Sprinklr
7 5 (0.24%) Acoustic Campaign
7 5 (0.24%) Salesforce.com CRM
7 5 (0.24%) Unica
8 4 (0.19%) Oracle Applications
9 3 (0.14%) Dynamics CRM
10 2 (0.095%) NetSuite
10 2 (0.095%) SAP S/4HANA
11 1 (0.047%) OpenCart
11 1 (0.047%) PRMS
Cloud Services
1 312 (14.79%) Google Analytics
2 271 (12.84%) AWS
3 152 (7.20%) GCP
4 150 (7.11%) Azure
5 144 (6.82%) Power Platform
6 127 (6.02%) Google Data Studio
7 119 (5.64%) Google Ads
8 110 (5.21%) SaaS
9 80 (3.79%) Adobe Analytics
10 77 (3.65%) Figma
11 54 (2.56%) Microsoft 365
12 45 (2.13%) Google Tag Manager
13 38 (1.80%) GitHub
14 36 (1.71%) Azure Data Factory
15 35 (1.66%) Salesforce Commerce Cloud
16 33 (1.56%) Cloud Computing
16 33 (1.56%) Snowflake
17 29 (1.37%) dbt
18 20 (0.95%) Serverless
19 19 (0.90%) Azure DevOps
Communications & Networking
1 46 (2.18%) Firewall
2 42 (1.99%) Internet
2 42 (1.99%) VPN
3 33 (1.56%) LAN
4 32 (1.52%) WAN
5 24 (1.14%) DNS
6 20 (0.95%) DHCP
6 20 (0.95%) TCP/IP
7 17 (0.81%) Broadband
8 15 (0.71%) Network Security
9 14 (0.66%) Wi-Fi
10 13 (0.62%) SSL
10 13 (0.62%) VLAN
11 12 (0.57%) Wireless
12 10 (0.47%) Cisco ISE
12 10 (0.47%) EIGRP
12 10 (0.47%) MPLS
12 10 (0.47%) OSPF
12 10 (0.47%) SD-WAN
13 7 (0.33%) Intranet
Database & Business Intelligence
1 161 (7.63%) Tableau
2 138 (6.54%) Power BI
3 118 (5.59%) MySQL
4 103 (4.88%) SQL Server
5 63 (2.99%) Data Warehouse
6 57 (2.70%) NoSQL
7 52 (2.46%) BigQuery
8 46 (2.18%) MongoDB
9 44 (2.09%) PostgreSQL
10 31 (1.47%) Data Lake
11 28 (1.33%) Qlik Sense
11 28 (1.33%) Relational Database
12 24 (1.14%) BusinessObjects
12 24 (1.14%) PowerCenter
12 24 (1.14%) QlikView
12 24 (1.14%) Snowflake Schema
13 23 (1.09%) Big Data
14 20 (0.95%) Looker
15 19 (0.90%) SQL Server Analysis Services
16 17 (0.81%) Data Mining
Development Applications
1 174 (8.25%) Git (software)
2 119 (5.64%) JIRA
3 64 (3.03%) GitLab
4 39 (1.85%) JUnit
5 38 (1.80%) webpack
6 35 (1.66%) Cypress.io
7 32 (1.52%) Jenkins
8 22 (1.04%) Selenium
9 16 (0.76%) PHPUnit
10 11 (0.52%) Bitbucket
11 9 (0.43%) Bugzilla
11 9 (0.43%) Mercurial
11 9 (0.43%) NUnit
12 7 (0.33%) Axure RP
13 6 (0.28%) PostCSS
14 5 (0.24%) Android Studio
14 5 (0.24%) Cucumber
14 5 (0.24%) Gradle
14 5 (0.24%) gulp
14 5 (0.24%) Postman
General
1 2,110 (100.00%) Marketing
2 875 (41.47%) Finance
3 651 (30.85%) Social Skills
4 599 (28.39%) Manufacturing
5 582 (27.58%) Telecoms
6 581 (27.54%) Public Sector
7 577 (27.35%) Electronics
8 408 (19.34%) Analytical Skills
9 401 (19.00%) Advertising
10 301 (14.27%) Retail
11 173 (8.20%) Inclusion and Diversity
12 109 (5.17%) Presentation Skills
13 91 (4.31%) Games
14 82 (3.89%) Organisational Skills
15 46 (2.18%) Brand Awareness
16 45 (2.13%) Influencing Skills
17 43 (2.04%) Publishing
18 38 (1.80%) Law
19 37 (1.75%) Pharmaceutical
20 31 (1.47%) Automotive
Job Titles
1 350 (16.59%) Developer
2 249 (11.80%) Analyst
3 117 (5.55%) Software Engineer
4 96 (4.55%) Senior Analyst
5 94 (4.45%) Analytics Manager
6 84 (3.98%) Designer
7 81 (3.84%) Senior Developer
8 80 (3.79%) Project Manager
9 79 (3.74%) Digital Executive
10 69 (3.27%) Marketing Analyst
11 68 (3.22%) Consultant
12 67 (3.18%) Junior
13 63 (2.99%) Senior Marketing Analyst
14 59 (2.80%) Java Developer
15 56 (2.65%) Front End Developer (Client-Side Developer)
16 54 (2.56%) Marketing Manager
17 53 (2.51%) Product Manager
18 50 (2.37%) .NET Developer
18 50 (2.37%) Data Engineer
18 50 (2.37%) Digital Analyst
Libraries, Frameworks & Software Standards
1 367 (17.39%) CSS
2 365 (17.30%) HTML
3 192 (9.10%) React
4 115 (5.45%) .NET
5 99 (4.69%) Spring
6 96 (4.55%) RESTful
7 91 (4.31%) Node.js
8 80 (3.79%) Sass
9 77 (3.65%) AngularJS
10 75 (3.55%) Spring Boot
11 74 (3.51%) HTML5
12 69 (3.27%) jQuery
13 65 (3.08%) .NET Core
14 64 (3.03%) REST
15 58 (2.75%) Laravel
16 54 (2.56%) CSS3
17 48 (2.27%) Vue.js
18 47 (2.23%) ASP.NET
19 41 (1.94%) Web Services
20 40 (1.90%) SOAP
Miscellaneous
1 458 (21.71%) User Experience
2 160 (7.58%) Social Media
3 101 (4.79%) Algorithms
4 99 (4.69%) Mobile App
5 96 (4.55%) Marketing Technology
6 95 (4.50%) Blog
7 54 (2.56%) Self-Motivation
8 43 (2.04%) Digital Media
9 32 (1.52%) Enterprise Software
10 25 (1.18%) Data Structures
11 22 (1.04%) Virtual Team
12 20 (0.95%) e-Learning
13 16 (0.76%) FMCG
13 16 (0.76%) iPad
13 16 (0.76%) Management Information System
14 15 (0.71%) EPoS
14 15 (0.71%) Graphic Design
15 14 (0.66%) Analytical Mindset
15 14 (0.66%) Animation
15 14 (0.66%) PMI
Operating Systems
1 95 (4.50%) Linux
2 71 (3.36%) Android
3 70 (3.32%) Windows
4 61 (2.89%) Unix
5 41 (1.94%) Apple iOS
6 30 (1.42%) Windows Server
7 21 (1.00%) CentOS
8 16 (0.76%) Windows 10
9 7 (0.33%) Windows Server 2016
10 4 (0.19%) Red Hat Enterprise Linux
10 4 (0.19%) Windows Server 2019
11 3 (0.14%) Mac OS
11 3 (0.14%) Robot Operating System
12 2 (0.095%) Debian
12 2 (0.095%) Solaris
12 2 (0.095%) SUSE
12 2 (0.095%) Ubuntu
12 2 (0.095%) Windows 7
13 1 (0.047%) Oracle Linux
13 1 (0.047%) Windows Server 2003
Processes & Methodologies
1 829 (39.29%) Business Intelligence
2 718 (34.03%) Analytics
3 694 (32.89%) Agile
4 618 (29.29%) Programme Management
5 323 (15.31%) Problem-Solving
6 287 (13.60%) Data Analysis
7 286 (13.55%) Customer Experience
8 251 (11.90%) Visualisation
9 247 (11.71%) SEO
10 227 (10.76%) Mentoring
11 224 (10.62%) Project Management
12 217 (10.28%) Scrum
13 215 (10.19%) Customer Service
14 210 (9.95%) Marketing Strategy
15 201 (9.53%) UX Design
16 193 (9.15%) E-Commerce
17 190 (9.00%) CRM
18 188 (8.91%) Software Engineering
19 164 (7.77%) DevOps
20 161 (7.63%) Actionable Insight
Programming Languages
1 553 (26.21%) SQL
2 466 (22.09%) JavaScript
3 433 (20.52%) Python
4 262 (12.42%) Java
5 177 (8.39%) R
6 126 (5.97%) C#
7 111 (5.26%) PHP
8 96 (4.55%) C
9 74 (3.51%) C++
10 66 (3.13%) TypeScript
11 65 (3.08%) T-SQL
12 50 (2.37%) ES6
13 49 (2.32%) Kotlin
14 42 (1.99%) Bash
15 35 (1.66%) Perl
15 35 (1.66%) Ruby
16 22 (1.04%) VB
17 21 (1.00%) Go
18 12 (0.57%) PowerShell
19 9 (0.43%) VB.NET
Qualifications
1 313 (14.83%) Degree
2 52 (2.46%) Computer Science Degree
3 42 (1.99%) Security Cleared
4 28 (1.33%) SC Cleared
5 24 (1.14%) PMI Certification
6 22 (1.04%) PMP
7 20 (0.95%) Master's Degree
8 17 (0.81%) Analytics IQ
9 16 (0.76%) ISTQB
10 15 (0.71%) Microsoft Certification
11 13 (0.62%) MCSA
12 12 (0.57%) PRINCE2 Certification
13 11 (0.52%) ITIL Certification
13 11 (0.52%) PhD
14 10 (0.47%) JNCIP
15 8 (0.38%) CISSP
16 7 (0.33%) ISEB
16 7 (0.33%) MCP
16 7 (0.33%) MCSE
16 7 (0.33%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 137 (6.49%) QA
2 71 (3.36%) Actionable Recommendations
3 56 (2.65%) Data Quality
4 45 (2.13%) GDPR
5 23 (1.09%) Accessibility
6 13 (0.62%) ISO/IEC 27001
6 13 (0.62%) WCAG
7 12 (0.57%) GMP
8 9 (0.43%) NIST
9 8 (0.38%) SLA
10 6 (0.28%) Cyber Essentials
11 5 (0.24%) PMO
12 3 (0.14%) COBIT
12 3 (0.14%) HIPAA
12 3 (0.14%) ISO/IEC 27005
12 3 (0.14%) NCSC
12 3 (0.14%) PCI DSS
13 2 (0.095%) ISO 9001
14 1 (0.047%) ISO 26262
14 1 (0.047%) ISO 9000
System Software
1 138 (6.54%) Docker
2 34 (1.61%) Active Directory
3 14 (0.66%) VMware Infrastructure
4 13 (0.62%) Virtual Servers
5 10 (0.47%) VMware NSX
6 4 (0.19%) Firmware
7 1 (0.047%) NFS
7 1 (0.047%) Virtual Machines
Systems Management
1 134 (6.35%) Kubernetes
2 48 (2.27%) Terraform
3 40 (1.90%) Docker Swarm
4 33 (1.56%) Ansible
5 21 (1.00%) Puppet
6 17 (0.81%) Opscode Chef
7 10 (0.47%) vRealize
7 10 (0.47%) VxRail
8 7 (0.33%) Packer
9 5 (0.24%) Microsoft Intune
10 4 (0.19%) Nagios
11 3 (0.14%) Consul
12 2 (0.095%) NetBackup
12 2 (0.095%) Oracle Enterprise Manager
12 2 (0.095%) Prometheus
12 2 (0.095%) TeamSite
13 1 (0.047%) Kibana
13 1 (0.047%) systemd
13 1 (0.047%) Systems Management Server (SMS)
13 1 (0.047%) ZABBIX
Vendors
1 585 (27.73%) SAP
2 583 (27.63%) Google
3 261 (12.37%) Microsoft
4 228 (10.81%) Salesforce.com
5 222 (10.52%) Adobe
6 68 (3.22%) Salesforce Marketing Cloud
7 63 (2.99%) Facebook
8 54 (2.56%) Pardot
9 49 (2.32%) Oracle
10 39 (1.85%) Sun
11 38 (1.80%) Tealium
12 37 (1.75%) Twitter
13 31 (1.47%) Hotjar
14 27 (1.28%) Tealeaf
15 25 (1.18%) DoubleClick
16 24 (1.14%) Cisco
16 24 (1.14%) Informatica
17 23 (1.09%) Sitecore
18 19 (0.90%) Red Hat
19 18 (0.85%) Marketo