Period
to 18 October 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 18 October 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
18 Oct 2017
Same period 2016 Same period 2015
Rank 194 292 249
Rank change year-on-year +98 -43 +16
Permanent jobs citing Digital Marketing 3139 2194 2886
As % of all permanent IT jobs advertised in the UK 1.80% 1.14% 1.33%
As % of the Processes & Methodologies category 2.00% 1.28% 1.50%
Number of salaries quoted 2439 1929 2362
UK median annual salary £47,500 £45,000 £41,000
Median salary % change year-on-year +5.56% +9.76% -3.53%
10th Percentile £26,250 £26,250 £23,750
90th Percentile £77,500 £76,250 £67,500
UK excluding London median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +6.67%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 157092 170968 192910
As % of all permanent IT jobs advertised in the UK 89.95% 89.19% 88.57%
Number of salaries quoted 123714 142316 158568
UK median annual salary £50,000 £49,500 £47,500
Median salary % change year-on-year +1.01% +4.21% +5.56%
10th Percentile £28,750 £28,000 £27,500
90th Percentile £80,000 £78,750 £76,250
UK excluding London median annual salary £43,000 £42,500 £42,500
% change year-on-year +1.18% - +6.25%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing over the 6 months to 18 October 2017.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 18 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +96 3072 £47,500 +5.56% 305
UK excluding London +135 2044 £42,500 +6.25% 179
London +21 1061 £52,500 +5.00% 138
South West +84 674 £47,500 +5.56% 44
South East +88 520 £42,503 +6.26% 44
North of England +109 420 £40,000 +14.29% 38
North West +59 253 £42,500 +21.43% 19
East of England +139 222 £35,000 +2.94% 17
Midlands +70 171 £31,500 -16.00% 24
Yorkshire +46 106 £30,000 -7.69% 15
West Midlands +38 98 £30,000 - 14
East Midlands +86 73 £35,000 -10.26% 10
North East +69 61 £47,500 - 4
Scotland -16 20 £46,250 +15.63% 10
Wales +18 15 £45,000 +12.50%
Northern Ireland -25 2 £42,500 +53.15% 2

For the 6 months to 18 October 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Digital Marketing.

1 3139 (100.00%) Marketing
2 1942 (61.87%) Finance
3 1821 (58.01%) Business Intelligence
4 1792 (57.09%) SAP
5 1789 (56.99%) Telecoms
6 1786 (56.90%) Programme Management
7 1784 (56.83%) Electronics
8 1779 (56.67%) Manufacturing
9 863 (27.49%) Agile Software Development
10 774 (24.66%) HTML
11 739 (23.54%) JavaScript
12 718 (22.87%) SQL
13 653 (20.80%) CSS
14 556 (17.71%) Analytics
15 550 (17.52%) Java
16 481 (15.32%) Python
17 477 (15.20%) E-Commerce
17 477 (15.20%) Degree
18 476 (15.16%) .NET
19 464 (14.78%) Google
20 410 (13.06%) C#
21 408 (13.00%) Linux
22 401 (12.77%) Amazon AWS
23 393 (12.52%) Analytical Skills
24 390 (12.42%) SEO
25 379 (12.07%) User Experience
26 371 (11.82%) MVC
27 369 (11.76%) SQL Server
28 353 (11.25%) TDD
29 352 (11.21%) Scrum

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 232 (7.39%) CMS
2 125 (3.98%) Apache Spark
3 108 (3.44%) WordPress
4 92 (2.93%) Tomcat
5 73 (2.33%) Mule
6 60 (1.91%) Mule ESB
7 59 (1.88%) Apache
8 58 (1.85%) JBoss
9 57 (1.82%) IIS
10 43 (1.37%) Umbraco
11 42 (1.34%) Confluence
12 41 (1.31%) Elasticsearch
13 36 (1.15%) Drupal
13 36 (1.15%) Sitecore CMS
14 35 (1.12%) EPiServer
15 25 (0.80%) SharePoint
16 24 (0.76%) SAS
17 20 (0.64%) Apache Airflow
17 20 (0.64%) Sitefinity
17 20 (0.64%) WebSphere
Applications
1 138 (4.40%) Microsoft Excel
1 138 (4.40%) Microsoft Office
2 79 (2.52%) Microsoft PowerPoint
3 59 (1.88%) Photoshop
4 47 (1.50%) Adobe Illustrator
5 33 (1.05%) Adobe Creative Suite
6 30 (0.96%) FileZilla
7 17 (0.54%) Microsoft Project
8 15 (0.48%) MS Visio
9 10 (0.32%) InDesign
10 9 (0.29%) SPSS
11 6 (0.19%) Spreadsheet
12 3 (0.096%) Adobe After Effects
13 2 (0.064%) Adobe Captivate
13 2 (0.064%) Adobe Premiere
13 2 (0.064%) InVision
13 2 (0.064%) OmniGraffle
14 1 (0.032%) Chatbot
14 1 (0.032%) Fireworks
Business Applications
1 64 (2.04%) Adobe Campaign
2 49 (1.56%) Magento
3 32 (1.02%) Dynamics CRM
4 23 (0.73%) Eloqua
5 15 (0.48%) Unica
6 12 (0.38%) Revive Adserver
6 12 (0.38%) WebTrends
7 9 (0.29%) Payment Gateway
8 7 (0.22%) R3 Corda
8 7 (0.22%) Shopify
9 6 (0.19%) Unit4 Business World
10 5 (0.16%) Sage 1000
10 5 (0.16%) Salesforce.com CRM
10 5 (0.16%) Sprinklr
11 2 (0.064%) Dynamics AX
11 2 (0.064%) Dynamics NAV
11 2 (0.064%) Exchequer
12 1 (0.032%) NetSuite
12 1 (0.032%) Oracle CRM
12 1 (0.032%) SAP CRM
Cloud Services
1 401 (12.77%) Amazon AWS
2 236 (7.52%) Google Analytics
3 219 (6.98%) Microsoft Azure
4 173 (5.51%) SaaS
5 126 (4.01%) Google Cloud Platform
6 117 (3.73%) AdWords
7 82 (2.61%) Amazon EC2
8 56 (1.78%) GitHub
9 40 (1.27%) Adobe Analytics
10 36 (1.15%) IaaS
11 32 (1.02%) Cloud Computing
12 27 (0.86%) Amazon SQS
12 27 (0.86%) Office 365
13 24 (0.76%) PaaS
14 23 (0.73%) AWS CloudFormation
15 22 (0.70%) Google Play
15 22 (0.70%) Google Tag Manager
16 16 (0.51%) MailChimp
17 10 (0.32%) Silverpop
18 8 (0.25%) Virtual Private Cloud
Communications & Networking
1 50 (1.59%) Internet
2 47 (1.50%) HTTP
3 41 (1.31%) VPN
4 35 (1.12%) Firewall
5 34 (1.08%) TCP/IP
6 31 (0.99%) FTP
7 30 (0.96%) SMTP
8 25 (0.80%) AMQP
9 24 (0.76%) DNS
9 24 (0.76%) WAN
10 22 (0.70%) LAN
10 22 (0.70%) SSL
11 17 (0.54%) Intranet
11 17 (0.54%) SMS
12 14 (0.45%) MPLS
12 14 (0.45%) SAN
12 14 (0.45%) SSH
12 14 (0.45%) VLAN
13 12 (0.38%) Cisco ASA
14 11 (0.35%) Remote Desktop
Database & Business Intelligence
1 369 (11.76%) SQL Server
2 230 (7.33%) MySQL
3 195 (6.21%) Big Data
4 162 (5.16%) Relational Database
5 160 (5.10%) NoSQL
6 148 (4.71%) MongoDB
7 138 (4.40%) Hadoop
8 105 (3.35%) Amazon DynamoDB
9 83 (2.64%) PostgreSQL
10 79 (2.52%) Data Warehouse
11 72 (2.29%) Oracle Database
12 70 (2.23%) Apache Cassandra
13 64 (2.04%) SQL Server Integration Services
14 62 (1.98%) SQL Server 2008
15 54 (1.72%) SQL Server Reporting Services
16 52 (1.66%) RDBMS
17 49 (1.56%) SQL Server 2012
18 43 (1.37%) Data Mining
19 40 (1.27%) Redis
20 39 (1.24%) SQL Server Analysis Services
Development Applications
1 351 (11.18%) Git (software)
2 189 (6.02%) JIRA
3 154 (4.91%) Jenkins
4 133 (4.24%) JUnit
5 74 (2.36%) Atlassian Bamboo
6 67 (2.13%) IntelliJ
7 65 (2.07%) Visual Studio
8 49 (1.56%) gulp
9 47 (1.50%) Selenium
10 45 (1.43%) Subversion
11 43 (1.37%) Mercurial
12 40 (1.27%) Maven
13 39 (1.24%) Team Foundation Server
14 38 (1.21%) Cucumber
15 37 (1.18%) Grunt
16 32 (1.02%) Bitbucket
17 27 (0.86%) webpack
18 26 (0.83%) Babel
19 23 (0.73%) TeamCity
20 20 (0.64%) Eclipse
General
1 3139 (100.00%) Marketing
2 1942 (61.87%) Finance
3 1789 (56.99%) Telecoms
4 1784 (56.83%) Electronics
5 1779 (56.67%) Manufacturing
6 231 (7.36%) Retail
7 151 (4.81%) Advertising
8 91 (2.90%) Games
9 83 (2.64%) Banking
10 48 (1.53%) Automotive
11 37 (1.18%) Legal
12 36 (1.15%) Multimedia
13 29 (0.92%) Financial Institution
14 28 (0.89%) Publishing
15 24 (0.76%) Brand Awareness
16 20 (0.64%) Back Office
17 17 (0.54%) Military
18 16 (0.51%) French Language
19 15 (0.48%) Music Industry
20 9 (0.29%) German Language
Job Titles
1 1109 (35.33%) Developer
2 312 (9.94%) Analyst
3 221 (7.04%) .NET Developer
4 215 (6.85%) Senior Developer
5 182 (5.80%) Front End Developer (Client-Side Developer)
5 182 (5.80%) Java Developer
6 170 (5.42%) C# Developer
7 145 (4.62%) DevOps Engineer
8 143 (4.56%) JavaScript Developer
9 138 (4.40%) C# .NET Developer
10 133 (4.24%) Web Developer
11 130 (4.14%) Architect
12 119 (3.79%) PHP Developer
13 114 (3.63%) Marketing Manager
14 103 (3.28%) Software Developer
15 101 (3.22%) ASP.NET Developer
16 100 (3.19%) Consultant
17 96 (3.06%) C# ASP.NET Developer
18 94 (2.99%) Junior
18 94 (2.99%) Project Manager
Libraries, Frameworks & Software Standards
1 774 (24.66%) HTML
2 653 (20.80%) CSS
3 476 (15.16%) .NET
4 295 (9.40%) jQuery
5 280 (8.92%) AngularJS
6 253 (8.06%) XML
7 248 (7.90%) HTML5
8 246 (7.84%) JSON
9 232 (7.39%) ASP.NET
10 230 (7.33%) Web Services
11 225 (7.17%) REST
12 186 (5.93%) Spring
13 175 (5.58%) RESTful
14 155 (4.94%) ASP.NET MVC
15 147 (4.68%) CSS3
16 131 (4.17%) Ajax
17 128 (4.08%) SOAP
18 120 (3.82%) Node.js
19 109 (3.47%) RabbitMQ
20 105 (3.35%) Apache Camel
Miscellaneous
1 393 (12.52%) Analytical Skills
2 379 (12.07%) User Experience
3 278 (8.86%) Social Media
4 154 (4.91%) Mobile App
5 139 (4.43%) Computer Science
6 80 (2.55%) Algorithms
7 67 (2.13%) Fintech
8 61 (1.94%) Blog
9 58 (1.85%) Enterprise Software
10 57 (1.82%) Greenfield Project
11 51 (1.62%) Management Information System
12 47 (1.50%) Digital Media
12 47 (1.50%) N-Tier
13 45 (1.43%) Data Structures
14 43 (1.37%) Public Cloud
15 34 (1.08%) FMCG
16 33 (1.05%) SWIFT
17 30 (0.96%) e-Learning
18 24 (0.76%) Linux Command Line
19 23 (0.73%) Marketing Technology
Operating Systems
1 408 (13.00%) Linux
2 235 (7.49%) Windows
3 100 (3.19%) Unix
4 72 (2.29%) Android
5 68 (2.17%) Apple iOS
6 31 (0.99%) Windows Server
7 25 (0.80%) Mac OS X
7 25 (0.80%) Ubuntu
8 20 (0.64%) Windows Server 2012
9 19 (0.61%) Windows Server 2008
10 18 (0.57%) CentOS
11 13 (0.41%) Windows 10
11 13 (0.41%) Windows Server 2003
12 12 (0.38%) Red Hat Enterprise Linux
12 12 (0.38%) Windows 7
13 9 (0.29%) Windows 8
13 9 (0.29%) Windows Mobile
14 7 (0.22%) Windows Phone
15 5 (0.16%) Embedded Linux
15 5 (0.16%) Solaris
Processes & Methodologies
1 1821 (58.01%) Business Intelligence
2 1786 (56.90%) Programme Management
3 863 (27.49%) Agile Software Development
4 556 (17.71%) Analytics
5 477 (15.20%) E-Commerce
6 390 (12.42%) SEO
7 371 (11.82%) MVC
8 353 (11.25%) TDD
9 352 (11.21%) Scrum
10 322 (10.26%) Web Development
11 286 (9.11%) DevOps
12 268 (8.54%) Project Management
13 239 (7.61%) Software Engineering
14 238 (7.58%) OO
15 225 (7.17%) Continuous Integration
16 212 (6.75%) Pay per click
17 195 (6.21%) Front End Development
18 194 (6.18%) CRM
19 188 (5.99%) BDD
20 187 (5.96%) Open Source
Programming Languages
1 739 (23.54%) JavaScript
2 718 (22.87%) SQL
3 550 (17.52%) Java
4 481 (15.32%) Python
5 410 (13.06%) C#
6 294 (9.37%) PHP
7 186 (5.93%) C++
8 176 (5.61%) Ruby
9 128 (4.08%) T-SQL
10 113 (3.60%) Shell Script
11 102 (3.25%) Go
12 90 (2.87%) R
13 67 (2.13%) C
14 62 (1.98%) Bash Shell
15 57 (1.82%) Perl
16 30 (0.96%) Clojure
16 30 (0.96%) VBScript
17 27 (0.86%) Kotlin
17 27 (0.86%) Scala
18 26 (0.83%) TypeScript
Qualifications
1 477 (15.20%) Degree
2 133 (4.24%) Computer Science Degree
3 98 (3.12%) Security Cleared
4 42 (1.34%) PhD
5 36 (1.15%) CISSP
6 35 (1.12%) CISM
7 25 (0.80%) ISEB
7 25 (0.80%) SC Cleared
8 20 (0.64%) Master's Degree
9 19 (0.61%) CCSA
10 17 (0.54%) ISTQB
11 15 (0.48%) Cisco Certification
11 15 (0.48%) MBA
11 15 (0.48%) PRINCE2 Certification
12 14 (0.45%) CISA
13 12 (0.38%) CCNA
13 12 (0.38%) DV Cleared
13 12 (0.38%) PMI Certification
13 12 (0.38%) PRINCE2 Practitioner
14 10 (0.32%) CRISC
Quality Assurance & Compliance
1 94 (2.99%) QA
2 37 (1.18%) SLA
3 32 (1.02%) ISO/IEC 27001
4 30 (0.96%) Data Quality
5 29 (0.92%) PCI DSS
6 26 (0.83%) Actionable Recommendations
7 20 (0.64%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 18 (0.57%) GCP
9 15 (0.48%) PMO
10 11 (0.35%) RMADS
11 8 (0.25%) GDPR
12 7 (0.22%) Sarbanes-Oxley
13 5 (0.16%) Basel III
13 5 (0.16%) SEPA
13 5 (0.16%) TARGET2
14 4 (0.13%) DO-254
15 2 (0.064%) HL7
15 2 (0.064%) TickIT
15 2 (0.064%) WAI
15 2 (0.064%) WCAG
System Software
1 199 (6.34%) Docker
2 68 (2.17%) Active Directory
3 28 (0.89%) VMware Infrastructure
4 17 (0.54%) Virtual Machines
5 16 (0.51%) XenApp
6 15 (0.48%) etcd
6 15 (0.48%) flannel
6 15 (0.48%) Hyper-V
7 13 (0.41%) KVM
8 11 (0.35%) Terminal Services
8 11 (0.35%) VMware Workstation
8 11 (0.35%) XenServer
9 5 (0.16%) vSphere
10 4 (0.13%) Firmware
11 3 (0.096%) Apache ZooKeeper
11 3 (0.096%) HDFS
12 2 (0.064%) vCloud
12 2 (0.064%) VirtualBox
12 2 (0.064%) VMware ESXi
12 2 (0.064%) XenDesktop
Systems Management
1 161 (5.13%) Puppet
2 154 (4.91%) Ansible
3 146 (4.65%) Opscode Chef
4 126 (4.01%) Kubernetes
5 58 (1.85%) Terraform
6 34 (1.08%) Mesos
7 28 (0.89%) Grafana
8 26 (0.83%) Packer
9 20 (0.64%) Nagios
9 20 (0.64%) Prometheus
10 19 (0.61%) Consul
11 18 (0.57%) Salt
12 17 (0.54%) Kibana
12 17 (0.54%) linkerd
12 17 (0.54%) logstash
12 17 (0.54%) Zipkin
13 15 (0.48%) Sysdig
13 15 (0.48%) ZABBIX
14 13 (0.41%) Systems Management Server (SMS)
15 12 (0.38%) Oozie
Vendors
1 1792 (57.09%) SAP
2 464 (14.78%) Google
3 307 (9.78%) Microsoft
4 216 (6.88%) Adobe
5 150 (4.78%) Oracle
6 91 (2.90%) Apple
7 67 (2.13%) VMware
8 64 (2.04%) Twitter
9 62 (1.98%) Salesforce.com
10 59 (1.88%) Tableau
11 55 (1.75%) Facebook
12 50 (1.59%) Sitecore
13 35 (1.12%) Zend
14 33 (1.05%) Optimizely
15 30 (0.96%) Citrix
15 30 (0.96%) PayPal
16 27 (0.86%) EMC
16 27 (0.86%) HP
16 27 (0.86%) IBM
17 26 (0.83%) Cisco