Period
to 21 August 2017

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 21 August 2017 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
21 Aug 2017
Same period 2016 Same period 2015
Rank 196 281 258
Rank change year-on-year +85 -23 +6
Permanent jobs citing Digital Marketing 3216 2326 2841
As % of all permanent IT jobs advertised in the UK 1.83% 1.18% 1.30%
As % of the Processes & Methodologies category 2.03% 1.33% 1.48%
Number of salaries quoted 2478 2049 2264
UK median annual salary £47,500 £45,000 £40,000
Median salary % change year-on-year +5.56% +12.50% -
10th Percentile £26,250 £26,250 £22,750
90th Percentile £76,250 £76,250 £68,750
UK excluding London median annual salary £42,505 £40,000 £39,000
% change year-on-year +6.26% +2.56% +11.43%

Digital Marketing is in the process and methodology skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process and methodology skills.

Process & Methodology Skills
UK
Permanent job vacancies with a requirement for process and methodology skills 158275 175507 192436
As % of all permanent IT job vacancies advertised in the UK 89.92% 89.06% 88.16%
Number of salaries quoted 125523 146398 157190
UK median annual salary £50,000 £49,000 £47,500
Median salary % change year-on-year +2.04% +3.16% +5.56%
10th Percentile £28,750 £27,625 £27,500
90th Percentile £80,000 £77,500 £76,250
UK excluding London median annual salary £42,500 £42,500 £42,500

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing over the 6 months to 21 August 2017.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 21 August 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +96 3145 £47,500 +5.56% 305
UK excluding London +123 2092 £42,505 +6.26% 189
London +27 1071 £52,500 +5.00% 125
South West +88 693 £47,500 +5.56% 59
South East +63 523 £45,000 +12.50% 37
North of England +99 461 £42,500 +30.77% 37
North West +56 282 £42,500 +21.43% 22
East of England +122 234 £35,000 - 24
Midlands +55 152 £35,000 -3.45% 22
Yorkshire +46 117 £35,000 +7.69% 11
East Midlands +69 78 £35,000 - 12
West Midlands +2 73 £30,000 -17.24% 10
North East - 62 £47,500 - 4
Wales +10 16 £42,500 +6.25% 6
Scotland -28 13 £36,250 -14.71% 3

For the 6 months to 21 August 2017, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Digital Marketing.

1 3216 (100.00%) Marketing
2 2001 (62.22%) Finance
3 1874 (58.27%) Business Intelligence
4 1846 (57.40%) Telecoms
5 1844 (57.34%) SAP
6 1843 (57.31%) Programme Management
7 1836 (57.09%) Electronics
7 1836 (57.09%) Manufacturing
8 904 (28.11%) Agile Software Development
9 807 (25.09%) HTML
10 787 (24.47%) JavaScript
11 761 (23.66%) SQL
12 688 (21.39%) CSS
13 606 (18.84%) Java
14 567 (17.63%) Analytics
15 501 (15.58%) E-Commerce
16 489 (15.21%) Degree
17 488 (15.17%) Python
18 478 (14.86%) .NET
19 471 (14.65%) Linux
20 436 (13.56%) Google
21 423 (13.15%) SQL Server
22 408 (12.69%) C#
23 404 (12.56%) Amazon AWS
24 385 (11.97%) Scrum
25 383 (11.91%) MVC
26 378 (11.75%) TDD
27 366 (11.38%) Git (software)
28 362 (11.26%) Analytical Skills
29 356 (11.07%) User Experience

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 239 (7.43%) CMS
2 136 (4.23%) Apache Spark
3 114 (3.54%) WordPress
4 97 (3.02%) Tomcat
5 82 (2.55%) Mule
6 71 (2.21%) Mule ESB
7 69 (2.15%) Apache
8 64 (1.99%) JBoss
9 62 (1.93%) IIS
10 60 (1.87%) Confluence
11 59 (1.83%) Umbraco
12 55 (1.71%) Drupal
13 41 (1.27%) Elasticsearch
14 39 (1.21%) Sitecore CMS
15 27 (0.84%) SharePoint
16 24 (0.75%) EPiServer
17 22 (0.68%) Sitefinity
18 20 (0.62%) Apache Airflow
19 19 (0.59%) MS Exchange
19 19 (0.59%) WebSphere
Applications
1 145 (4.51%) Microsoft Excel
2 138 (4.29%) Microsoft Office
3 93 (2.89%) Microsoft PowerPoint
4 59 (1.83%) Photoshop
5 47 (1.46%) Adobe Illustrator
6 32 (1.00%) Adobe Creative Suite
6 32 (1.00%) FileZilla
7 23 (0.72%) Microsoft Project
8 19 (0.59%) InDesign
9 15 (0.47%) MS Visio
10 11 (0.34%) SPSS
11 6 (0.19%) OmniGraffle
12 5 (0.16%) UXPin
13 4 (0.12%) Adobe After Effects
14 3 (0.093%) Adobe Premiere
14 3 (0.093%) InVision
15 2 (0.062%) Adobe Captivate
15 2 (0.062%) Spreadsheet
16 1 (0.031%) Fireworks
16 1 (0.031%) RoboHelp
Business Applications
1 84 (2.61%) Adobe Campaign
2 51 (1.59%) Eloqua
3 40 (1.24%) Magento
4 33 (1.03%) Dynamics CRM
5 16 (0.50%) Unica
6 12 (0.37%) Revive Adserver
7 10 (0.31%) Payment Gateway
8 8 (0.25%) WebTrends
9 7 (0.22%) R3 Corda
10 6 (0.19%) Unit4 Business World
11 5 (0.16%) Salesforce.com CRM
11 5 (0.16%) Sprinklr
12 3 (0.093%) Dynamics AX
12 3 (0.093%) Exchequer
13 2 (0.062%) Dynamics NAV
14 1 (0.031%) NetSuite
14 1 (0.031%) Oracle Applications
14 1 (0.031%) Oracle CRM
14 1 (0.031%) Sage 1000
14 1 (0.031%) SDL Web 8
Cloud Services
1 404 (12.56%) Amazon AWS
2 231 (7.18%) Microsoft Azure
3 220 (6.84%) Google Analytics
4 179 (5.57%) SaaS
5 127 (3.95%) Google Cloud Platform
6 92 (2.86%) Amazon EC2
7 79 (2.46%) AdWords
8 61 (1.90%) GitHub
9 44 (1.37%) Adobe Analytics
10 36 (1.12%) Cloud Computing
11 33 (1.03%) IaaS
12 31 (0.96%) Google Tag Manager
13 26 (0.81%) AWS CloudFormation
14 24 (0.75%) Office 365
15 22 (0.68%) Amazon SQS
16 20 (0.62%) Google Play
17 18 (0.56%) PaaS
18 12 (0.37%) Heroku
19 9 (0.28%) MailChimp
20 8 (0.25%) Silverpop
Communications & Networking
1 65 (2.02%) Internet
2 48 (1.49%) VPN
3 47 (1.46%) HTTP
4 37 (1.15%) FTP
4 37 (1.15%) TCP/IP
5 34 (1.06%) Firewall
6 33 (1.03%) SMTP
7 32 (1.00%) DNS
8 29 (0.90%) WAN
9 25 (0.78%) LAN
10 23 (0.72%) Intranet
11 22 (0.68%) AMQP
11 22 (0.68%) MPLS
12 19 (0.59%) SSL
13 18 (0.56%) VLAN
14 16 (0.50%) SAN
15 14 (0.44%) Cisco ASA
15 14 (0.44%) SMS
15 14 (0.44%) SSH
16 13 (0.40%) Cisco PIX
Database & Business Intelligence
1 423 (13.15%) SQL Server
2 244 (7.59%) MySQL
3 194 (6.03%) Big Data
4 182 (5.66%) Relational Database
5 170 (5.29%) NoSQL
6 145 (4.51%) MongoDB
7 141 (4.38%) Hadoop
8 103 (3.20%) Amazon DynamoDB
9 97 (3.02%) PostgreSQL
10 88 (2.74%) Data Warehouse
11 81 (2.52%) Oracle Database
12 73 (2.27%) SQL Server Integration Services
13 67 (2.08%) RDBMS
13 67 (2.08%) SQL Server 2008
13 67 (2.08%) SQL Server 2012
14 66 (2.05%) Apache Cassandra
15 61 (1.90%) SQL Server Reporting Services
16 46 (1.43%) SQL Server Analysis Services
17 45 (1.40%) Data Mining
18 39 (1.21%) Redis
Development Applications
1 366 (11.38%) Git (software)
2 224 (6.97%) JIRA
3 150 (4.66%) Jenkins
4 145 (4.51%) JUnit
5 77 (2.39%) IntelliJ
6 76 (2.36%) Atlassian Bamboo
7 74 (2.30%) Visual Studio
8 55 (1.71%) gulp
9 53 (1.65%) Subversion
10 51 (1.59%) Grunt
11 50 (1.55%) Cucumber
11 50 (1.55%) Team Foundation Server
12 49 (1.52%) Selenium
13 43 (1.34%) Maven
14 41 (1.27%) Bitbucket
15 40 (1.24%) Mercurial
16 27 (0.84%) TeamCity
17 25 (0.78%) webpack
18 24 (0.75%) SQL Server Management Studio (SSMS)
19 23 (0.72%) Babel
General
1 3216 (100.00%) Marketing
2 2001 (62.22%) Finance
3 1846 (57.40%) Telecoms
4 1836 (57.09%) Electronics
4 1836 (57.09%) Manufacturing
5 238 (7.40%) Retail
6 151 (4.70%) Advertising
7 95 (2.95%) Games
8 75 (2.33%) Banking
9 50 (1.55%) Legal
10 42 (1.31%) Publishing
11 38 (1.18%) Automotive
12 34 (1.06%) Multimedia
13 33 (1.03%) Financial Institution
14 32 (1.00%) Back Office
15 21 (0.65%) French Language
15 21 (0.65%) Military
16 20 (0.62%) Brand Awareness
17 11 (0.34%) Music Industry
17 11 (0.34%) Pharmaceutical
Job Titles
1 1158 (36.01%) Developer
2 304 (9.45%) Analyst
3 222 (6.90%) .NET Developer
4 220 (6.84%) Senior Developer
5 196 (6.09%) Front End Developer (Client-Side Developer)
6 191 (5.94%) Java Developer
7 166 (5.16%) Architect
8 162 (5.04%) C# Developer
9 156 (4.85%) DevOps Engineer
10 147 (4.57%) JavaScript Developer
11 145 (4.51%) Web Developer
12 131 (4.07%) PHP Developer
13 130 (4.04%) C# .NET Developer
14 120 (3.73%) Software Developer
15 114 (3.54%) Consultant
16 107 (3.33%) Project Manager
17 99 (3.08%) ASP.NET Developer
18 98 (3.05%) Administrator
18 98 (3.05%) Marketing Manager
19 92 (2.86%) Linux Engineer
Libraries, Frameworks & Software Standards
1 807 (25.09%) HTML
2 688 (21.39%) CSS
3 478 (14.86%) .NET
4 300 (9.33%) jQuery
5 293 (9.11%) XML
6 290 (9.02%) AngularJS
7 270 (8.40%) JSON
8 252 (7.84%) Web Services
9 246 (7.65%) REST
10 237 (7.37%) HTML5
11 217 (6.75%) ASP.NET
12 210 (6.53%) Spring
13 173 (5.38%) RESTful
14 149 (4.63%) SOAP
15 144 (4.48%) CSS3
16 141 (4.38%) ASP.NET MVC
17 138 (4.29%) Node.js
18 123 (3.82%) Hibernate
19 116 (3.61%) Apache Camel
20 115 (3.58%) Ajax
Miscellaneous
1 362 (11.26%) Analytical Skills
2 356 (11.07%) User Experience
3 257 (7.99%) Social Media
4 161 (5.01%) Mobile App
5 136 (4.23%) Computer Science
6 77 (2.39%) Algorithms
7 76 (2.36%) Enterprise Software
8 62 (1.93%) Management Information System
9 57 (1.77%) Fintech
10 52 (1.62%) Greenfield Project
11 48 (1.49%) Blog
12 46 (1.43%) Public Cloud
13 42 (1.31%) N-Tier
14 39 (1.21%) Data Structures
14 39 (1.21%) FMCG
15 38 (1.18%) SWIFT
16 34 (1.06%) Digital Media
17 33 (1.03%) e-Learning
18 28 (0.87%) Linux Command Line
19 21 (0.65%) Data Centre
Operating Systems
1 471 (14.65%) Linux
2 276 (8.58%) Windows
3 108 (3.36%) Unix
4 73 (2.27%) Android
5 70 (2.18%) Apple iOS
6 33 (1.03%) Windows Server
7 26 (0.81%) Ubuntu
8 24 (0.75%) Mac OS X
8 24 (0.75%) Windows Server 2012
9 23 (0.72%) Windows Server 2008
10 19 (0.59%) Windows 10
11 18 (0.56%) Red Hat Enterprise Linux
12 17 (0.53%) CentOS
12 17 (0.53%) Windows 7
13 15 (0.47%) Windows Server 2003
14 11 (0.34%) Windows 8
14 11 (0.34%) Windows Phone
15 9 (0.28%) Windows Mobile
16 6 (0.19%) Embedded Linux
17 5 (0.16%) CoreOS
Processes & Methodologies
1 1874 (58.27%) Business Intelligence
2 1843 (57.31%) Programme Management
3 904 (28.11%) Agile Software Development
4 567 (17.63%) Analytics
5 501 (15.58%) E-Commerce
6 385 (11.97%) Scrum
7 383 (11.91%) MVC
8 378 (11.75%) TDD
9 332 (10.32%) Web Development
10 326 (10.14%) SEO
11 296 (9.20%) DevOps
12 267 (8.30%) Project Management
13 261 (8.12%) OO
14 251 (7.80%) Software Engineering
15 231 (7.18%) Continuous Integration
16 212 (6.59%) Open Source
17 211 (6.56%) BDD
18 201 (6.25%) Front End Development
19 197 (6.13%) Content Management
20 178 (5.53%) Kanban
Programming Languages
1 787 (24.47%) JavaScript
2 761 (23.66%) SQL
3 606 (18.84%) Java
4 488 (15.17%) Python
5 408 (12.69%) C#
6 323 (10.04%) PHP
7 198 (6.16%) C++
8 176 (5.47%) Ruby
9 149 (4.63%) T-SQL
10 119 (3.70%) Shell Script
11 100 (3.11%) Go
12 87 (2.71%) R
13 73 (2.27%) Bash Shell
14 67 (2.08%) C
15 63 (1.96%) Perl
16 32 (1.00%) Clojure
16 32 (1.00%) VBScript
17 31 (0.96%) MATLAB
18 28 (0.87%) PowerShell
19 27 (0.84%) PL/SQL
Qualifications
1 489 (15.21%) Degree
2 150 (4.66%) Computer Science Degree
3 110 (3.42%) Security Cleared
4 44 (1.37%) PhD
5 34 (1.06%) CISSP
6 32 (1.00%) SC Cleared
7 31 (0.96%) CISM
8 27 (0.84%) ISEB
9 22 (0.68%) Master's Degree
10 20 (0.62%) ISTQB
11 19 (0.59%) CCSA
12 18 (0.56%) Cisco Certification
13 14 (0.44%) PMI Certification
13 14 (0.44%) PRINCE2 Certification
13 14 (0.44%) PRINCE2 Practitioner
14 13 (0.40%) CCNA
15 12 (0.37%) CISA
16 11 (0.34%) DV Cleared
17 10 (0.31%) CRISC
18 9 (0.28%) PMP
Quality Assurance & Compliance
1 95 (2.95%) QA
2 40 (1.24%) SLA
3 31 (0.96%) ISO/IEC 27001
4 30 (0.93%) Data Quality
5 27 (0.84%) PCI DSS
6 21 (0.65%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
7 18 (0.56%) GCP
8 17 (0.53%) PMO
9 12 (0.37%) Actionable Recommendations
10 10 (0.31%) RMADS
11 6 (0.19%) Sarbanes-Oxley
12 4 (0.12%) DO-254
12 4 (0.12%) WCAG
13 2 (0.062%) Basel III
13 2 (0.062%) COBIT
13 2 (0.062%) GDPR
13 2 (0.062%) NIST 800
13 2 (0.062%) SEPA
13 2 (0.062%) TARGET2
13 2 (0.062%) WAI
System Software
1 202 (6.28%) Docker
2 72 (2.24%) Active Directory
3 40 (1.24%) VMware Infrastructure
4 23 (0.72%) Hyper-V
4 23 (0.72%) Virtual Machines
5 17 (0.53%) etcd
5 17 (0.53%) flannel
5 17 (0.53%) XenApp
6 15 (0.47%) KVM
7 13 (0.40%) Terminal Services
7 13 (0.40%) VMware Workstation
7 13 (0.40%) XenServer
8 6 (0.19%) NFS
8 6 (0.19%) Squid
8 6 (0.19%) vCloud
8 6 (0.19%) VMware ESXi
9 5 (0.16%) Samba
9 5 (0.16%) vSphere
10 4 (0.12%) Firmware
10 4 (0.12%) HDFS
Systems Management
1 175 (5.44%) Puppet
2 165 (5.13%) Ansible
3 153 (4.76%) Opscode Chef
4 125 (3.89%) Kubernetes
5 59 (1.83%) Terraform
6 36 (1.12%) Mesos
7 28 (0.87%) Grafana
8 26 (0.81%) Packer
9 22 (0.68%) Nagios
9 22 (0.68%) Prometheus
9 22 (0.68%) Systems Management Server (SMS)
10 20 (0.62%) Failover Clustering
10 20 (0.62%) ZABBIX
11 18 (0.56%) Consul
11 18 (0.56%) Salt
12 17 (0.53%) Kibana
12 17 (0.53%) logstash
12 17 (0.53%) Sysdig
12 17 (0.53%) Zipkin
13 13 (0.40%) WSUS
Vendors
1 1844 (57.34%) SAP
2 436 (13.56%) Google
3 303 (9.42%) Microsoft
4 236 (7.34%) Adobe
5 204 (6.34%) Oracle
6 95 (2.95%) Apple
7 81 (2.52%) VMware
8 76 (2.36%) Salesforce.com
8 76 (2.36%) Twitter
9 52 (1.62%) Tableau
10 51 (1.59%) Sitecore
11 50 (1.55%) Facebook
12 39 (1.21%) Salesforce Marketing Cloud
13 38 (1.18%) Cognizant
14 35 (1.09%) Zend
15 34 (1.06%) Optimizely
16 32 (1.00%) PayPal
17 31 (0.96%) Citrix
18 30 (0.93%) HP
19 29 (0.90%) IBM