Period
to 20 October 2019

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 20 October 2019 with a comparison to the same period in the previous 2 years.

Digital Marketing
UK
6 months to
20 Oct 2019
Same period 2018 Same period 2017
Rank 309 285 201
Rank change year-on-year -24 -84 +99
Permanent jobs citing Digital Marketing 1,374 1,975 3,140
As % of all permanent IT jobs advertised in the UK 1.01% 1.21% 1.80%
As % of the Processes & Methodologies category 1.10% 1.32% 1.95%
Number of salaries quoted 1,107 1,653 2,442
UK median annual salary £47,500 £45,000 £47,500
Median salary % change year-on-year +5.56% -5.26% +5.56%
10th Percentile £27,500 £25,750 £26,250
90th Percentile £72,500 £80,000 £77,500
UK excluding London median annual salary £45,000 £42,500 £42,500
% change year-on-year +5.88% - +6.25%

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

All Process and Methodology Skills
UK
Permanent vacancies with a requirement for process or methodology skills 125,339 150,104 160,996
As % of all permanent IT jobs advertised in the UK 92.13% 91.82% 92.32%
Number of salaries quoted 98,593 119,437 127,009
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +4.17%
10th Percentile £30,000 £29,000 £28,125
90th Percentile £86,250 £83,750 £80,000
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

The salary distribution of IT jobs citing Digital Marketing over the 6 months to 20 October 2019.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 20 October 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -33 1,301 £47,500 +5.56% 206
UK excluding London -18 949 £45,000 +5.88% 151
London -54 402 £50,000 -9.09% 63
South West -4 369 £45,000 -5.26% 39
South East -4 269 £50,000 +11.11% 31
North of England -77 104 £45,000 +9.09% 34
Midlands -32 90 £40,000 +23.08% 22
North West -62 69 £50,000 +17.65% 19
East of England +59 57 £40,000 +6.10% 17
Scotland +3 46 £56,062 +31.91% 5
West Midlands -40 46 £40,000 +23.08% 15
East Midlands +23 44 £37,500 +7.14% 7
Yorkshire -4 32 £32,500 -4.41% 13
Wales +6 13 £50,000 +14.29% 3
North East +14 3 £36,250 +3.57% 2
Northern Ireland - 1 - -

For the 6 months to 20 October 2019, IT jobs citing Digital Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Digital Marketing.

1 1,374 (100.00%) Marketing
2 713 (51.89%) Finance
3 703 (51.16%) Business Intelligence
4 661 (48.11%) Programme Management
5 660 (48.03%) Public Sector
6 657 (47.82%) Telecoms
7 648 (47.16%) Electronics
8 647 (47.09%) Manufacturing
9 645 (46.94%) SAP
10 419 (30.49%) Agile Software Development
11 305 (22.20%) JavaScript
12 302 (21.98%) SQL
13 270 (19.65%) Analytics
14 242 (17.61%) Python
15 241 (17.54%) HTML
16 228 (16.59%) CSS
17 226 (16.45%) Degree
18 196 (14.26%) Google
19 180 (13.10%) Analytical Skills
20 173 (12.59%) Java
21 168 (12.23%) Microsoft
22 166 (12.08%) C#
23 165 (12.01%) AngularJS
24 164 (11.94%) AWS
25 161 (11.72%) E-Commerce
26 159 (11.57%) SQL Server
27 154 (11.21%) Social Media
28 153 (11.14%) User Experience
29 152 (11.06%) Problem-Solving
30 150 (10.92%) Software Engineering

Digital Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 100 (7.28%) CMS
2 64 (4.66%) WordPress
3 37 (2.69%) Apache Spark
4 30 (2.18%) Confluence
5 29 (2.11%) Elasticsearch
5 29 (2.11%) SharePoint
6 20 (1.46%) Apache
7 17 (1.24%) Drupal
8 15 (1.09%) SAS
9 14 (1.02%) Sitecore CMS
10 13 (0.95%) EPiServer
10 13 (0.95%) MS Exchange
11 12 (0.87%) Sitefinity
12 10 (0.73%) Headless CMS
13 9 (0.66%) Umbraco
14 8 (0.58%) Skype for Business
15 6 (0.44%) JBoss
15 6 (0.44%) Mule
15 6 (0.44%) Mule ESB
15 6 (0.44%) Tomcat
Applications
1 58 (4.22%) Microsoft Office
2 45 (3.28%) Microsoft Excel
3 40 (2.91%) Photoshop
4 20 (1.46%) Sketch
5 18 (1.31%) Adobe Illustrator
6 13 (0.95%) InVision
6 13 (0.95%) Microsoft PowerPoint
7 10 (0.73%) Spreadsheet
8 9 (0.66%) Adobe Creative Suite
9 8 (0.58%) Figma
9 8 (0.58%) InDesign
9 8 (0.58%) Marvel
10 6 (0.44%) Microsoft Project
11 2 (0.15%) InfoPath
11 2 (0.15%) MS Visio
11 2 (0.15%) SPSS
12 1 (0.073%) Adobe XD
12 1 (0.073%) Gliffy
12 1 (0.073%) Stata
Business Applications
1 29 (2.11%) Magento
2 28 (2.04%) Adobe Campaign
3 10 (0.73%) Unica
4 6 (0.44%) Dynamics CRM
4 6 (0.44%) Salesforce.com CRM
4 6 (0.44%) WebTrends
5 4 (0.29%) Payment Gateway
6 3 (0.22%) SAP ERP
6 3 (0.22%) Shopify
7 2 (0.15%) SAP QM
8 1 (0.073%) Eloqua
8 1 (0.073%) Lorenzo
8 1 (0.073%) Oracle Payables
8 1 (0.073%) Oracle Receivables
8 1 (0.073%) Raiser's Edge
8 1 (0.073%) SAP Hybris
8 1 (0.073%) SAP Oil and Gas
8 1 (0.073%) SAP PM
8 1 (0.073%) SAP S/4HANA
8 1 (0.073%) Sprinklr
Cloud Services
1 164 (11.94%) AWS
2 130 (9.46%) Azure
3 118 (8.59%) SaaS
4 98 (7.13%) Google Analytics
5 55 (4.00%) Serverless
6 52 (3.78%) Office 365
7 50 (3.64%) GCP
8 35 (2.55%) GitHub
9 34 (2.47%) AWS Lambda
10 26 (1.89%) AWS CloudFormation
11 25 (1.82%) Adobe Creative Cloud
11 25 (1.82%) AdWords
12 22 (1.60%) Power Platform
13 21 (1.53%) AWS CodePipeline
13 21 (1.53%) Google Tag Manager
13 21 (1.53%) Virtual Private Cloud
14 20 (1.46%) npm
15 14 (1.02%) OneDrive
16 13 (0.95%) Azure Stack
16 13 (0.95%) IaaS
Communications & Networking
1 35 (2.55%) DNS
2 23 (1.67%) DHCP
3 22 (1.60%) Skype
4 17 (1.24%) Internet
5 15 (1.09%) Wireless
6 14 (1.02%) TCP/IP
7 13 (0.95%) Firewall
7 13 (0.95%) NetScaler
8 12 (0.87%) Network Security
9 11 (0.80%) SSH
10 10 (0.73%) HTTP
11 9 (0.66%) Unified Communications
12 7 (0.51%) Cisco Nexus
12 7 (0.51%) VPN
13 6 (0.44%) BGP
13 6 (0.44%) Cisco ASA
13 6 (0.44%) Intranet
13 6 (0.44%) OSPF
13 6 (0.44%) SSL
13 6 (0.44%) VLAN
Database & Business Intelligence
1 159 (11.57%) SQL Server
2 67 (4.88%) MySQL
3 58 (4.22%) Big Data
4 43 (3.13%) Data Warehouse
5 35 (2.55%) NoSQL
5 35 (2.55%) SQL Server Integration Services
6 34 (2.47%) Hadoop
6 34 (2.47%) Relational Database
7 32 (2.33%) Amazon DynamoDB
8 31 (2.26%) Data Mining
8 31 (2.26%) MongoDB
9 26 (1.89%) Looker
9 26 (1.89%) PostgreSQL
10 22 (1.60%) Power BI
11 21 (1.53%) Amazon Redshift
12 19 (1.38%) BigQuery
13 16 (1.16%) Snowflake Schema
14 15 (1.09%) QlikView
15 14 (1.02%) Apache Hive
16 12 (0.87%) SQL Server Reporting Services
Development Applications
1 133 (9.68%) Git (software)
2 104 (7.57%) JIRA
3 42 (3.06%) Selenium
4 34 (2.47%) Jenkins
5 30 (2.18%) webpack
6 28 (2.04%) Team Foundation Server
7 27 (1.97%) Visual Studio
8 24 (1.75%) JUnit
9 23 (1.67%) Jasmine
10 22 (1.60%) WebDriver
11 20 (1.46%) Atlassian Bamboo
12 19 (1.38%) JMeter
12 19 (1.38%) Mocha
13 18 (1.31%) gulp
13 18 (1.31%) SpecFlow
14 15 (1.09%) Maven
15 13 (0.95%) Cucumber
15 13 (0.95%) SonarQube
15 13 (0.95%) Subversion
16 12 (0.87%) TestRail
General
1 1,374 (100.00%) Marketing
2 713 (51.89%) Finance
3 660 (48.03%) Public Sector
4 657 (47.82%) Telecoms
5 648 (47.16%) Electronics
6 647 (47.09%) Manufacturing
7 135 (9.83%) Retail
8 84 (6.11%) Advertising
9 25 (1.82%) Banking
10 17 (1.24%) Brand Awareness
11 16 (1.16%) Games
12 13 (0.95%) Automotive
12 13 (0.95%) Military
13 12 (0.87%) German Language
14 7 (0.51%) Aerospace
14 7 (0.51%) Publishing
15 6 (0.44%) French Language
15 6 (0.44%) Multimedia
16 5 (0.36%) Local Government
16 5 (0.36%) Social Housing
Job Titles
1 386 (28.09%) Developer
2 138 (10.04%) Analyst
3 72 (5.24%) Consultant
4 64 (4.66%) Front End Developer (Client-Side Developer)
5 63 (4.59%) Software Developer
6 57 (4.15%) Marketing Executive
7 55 (4.00%) Architect
8 51 (3.71%) .NET Developer
9 50 (3.64%) Marketing Manager
10 49 (3.57%) Digital Executive
11 47 (3.42%) Project Manager
12 43 (3.13%) JavaScript Developer
12 43 (3.13%) PHP Developer
13 42 (3.06%) Software Engineer
14 39 (2.84%) Data Scientist
14 39 (2.84%) Digital Marketing Executive
14 39 (2.84%) Junior
15 38 (2.77%) Senior Developer
16 37 (2.69%) Designer
17 35 (2.55%) DevOps Engineer
Libraries, Frameworks & Software Standards
1 241 (17.54%) HTML
2 228 (16.59%) CSS
3 165 (12.01%) AngularJS
4 112 (8.15%) .NET
5 103 (7.50%) React
6 98 (7.13%) HTML5
7 90 (6.55%) Node.js
8 74 (5.39%) REST
9 73 (5.31%) Web Services
10 71 (5.17%) jQuery
11 69 (5.02%) ASP.NET
12 68 (4.95%) CSS3
13 65 (4.73%) RESTful
14 56 (4.08%) Twitter Bootstrap
15 50 (3.64%) JSON
16 47 (3.42%) SOAP
17 45 (3.28%) Sass
18 43 (3.13%) Django
19 39 (2.84%) Ember.js
20 37 (2.69%) React Native
Miscellaneous
1 180 (13.10%) Analytical Skills
2 154 (11.21%) Social Media
3 153 (11.14%) User Experience
4 76 (5.53%) Algorithms
5 68 (4.95%) Blog
6 54 (3.93%) Self-Motivation
7 51 (3.71%) Greenfield Project
8 46 (3.35%) Mobile App
9 32 (2.33%) Marketing Technology
10 26 (1.89%) Data Centre
11 23 (1.67%) Digital Media
12 22 (1.60%) Management Information System
13 17 (1.24%) Clustering
14 16 (1.16%) FMCG
15 15 (1.09%) Data Structures
16 13 (0.95%) Linux Command Line
17 10 (0.73%) Animation
17 10 (0.73%) Cloud Native
17 10 (0.73%) Private Cloud
18 8 (0.58%) Field-Programmable Gate Array
Operating Systems
1 132 (9.61%) Linux
2 82 (5.97%) Windows
3 64 (4.66%) Unix
4 39 (2.84%) Windows Server
5 28 (2.04%) Apple iOS
6 23 (1.67%) Android
7 22 (1.60%) CentOS
8 15 (1.09%) Mac OS
8 15 (1.09%) Windows 10
9 12 (0.87%) Solaris
10 11 (0.80%) Red Hat Enterprise Linux
11 10 (0.73%) Windows Server 2012
12 5 (0.36%) Ubuntu
12 5 (0.36%) Windows Server 2008
13 4 (0.29%) Debian
14 3 (0.22%) Windows 7
14 3 (0.22%) Windows 8
15 2 (0.15%) Windows Server 2003
16 1 (0.073%) VMS
Processes & Methodologies
1 703 (51.16%) Business Intelligence
2 661 (48.11%) Programme Management
3 419 (30.49%) Agile Software Development
4 270 (19.65%) Analytics
5 161 (11.72%) E-Commerce
6 152 (11.06%) Problem-Solving
7 150 (10.92%) Software Engineering
8 149 (10.84%) SEO
9 144 (10.48%) CRM
10 127 (9.24%) Project Management
10 127 (9.24%) Scrum
11 124 (9.02%) TDD
12 104 (7.57%) Test Automation
13 100 (7.28%) DevOps
14 98 (7.13%) Data Science
15 89 (6.48%) Web Development
16 87 (6.33%) Continuous Integration
17 80 (5.82%) OO
18 79 (5.75%) Front End Development
19 76 (5.53%) B2B
Programming Languages
1 305 (22.20%) JavaScript
2 302 (21.98%) SQL
3 242 (17.61%) Python
4 173 (12.59%) Java
5 166 (12.08%) C#
6 127 (9.24%) PHP
7 77 (5.60%) C++
8 48 (3.49%) R
9 45 (3.28%) C
9 45 (3.28%) Go
10 40 (2.91%) ES6
11 31 (2.26%) T-SQL
12 22 (1.60%) PowerShell
13 19 (1.38%) ES7
14 18 (1.31%) Shell Script
15 17 (1.24%) Bash Shell
15 17 (1.24%) TypeScript
16 16 (1.16%) Perl
17 14 (1.02%) MATLAB
18 13 (0.95%) Ruby
Qualifications
1 226 (16.45%) Degree
2 118 (8.59%) Security Cleared
3 85 (6.19%) SC Cleared
4 56 (4.08%) DV Cleared
5 25 (1.82%) Numerate Degree
6 23 (1.67%) Cisco Certification
6 23 (1.67%) ISTQB
7 19 (1.38%) CCNA
8 17 (1.24%) Master's Degree
9 16 (1.16%) Computer Science Degree
10 15 (1.09%) MCP
11 14 (1.02%) ISEB
12 13 (0.95%) CCA
12 13 (0.95%) PhD
12 13 (0.95%) RHCE
13 9 (0.66%) Citrix Certification
14 8 (0.58%) Microsoft Certification
14 8 (0.58%) Postgraduate
15 7 (0.51%) APMP
15 7 (0.51%) CISSP
Quality Assurance & Compliance
1 79 (5.75%) QA
2 36 (2.62%) GDPR
3 18 (1.31%) SLA
4 13 (0.95%) ISO/IEC 20000
5 7 (0.51%) Data Quality
6 6 (0.44%) ISO/IEC 27001
7 4 (0.29%) PMO
8 3 (0.22%) HL7
8 3 (0.22%) ISO 9001
9 2 (0.15%) HMG Security Policy Framework
9 2 (0.15%) JSP 440
10 1 (0.073%) HMG Infosec
10 1 (0.073%) NIST
System Software
1 51 (3.71%) Active Directory
1 51 (3.71%) Docker
2 32 (2.33%) VMware Infrastructure
3 21 (1.53%) Hyper-V
4 17 (1.24%) XenApp
5 14 (1.02%) Microsoft App-V
6 12 (0.87%) XenDesktop
7 6 (0.44%) vSphere
8 3 (0.22%) VirtualBox
9 2 (0.15%) Virtual Desktop
9 2 (0.15%) Virtual Machines
9 2 (0.15%) VMware ESXi
10 1 (0.073%) BitLocker
10 1 (0.073%) Firmware
10 1 (0.073%) vCloud
Systems Management
1 33 (2.40%) Terraform
2 27 (1.97%) SCCM
3 21 (1.53%) Nagios
4 19 (1.38%) SCOM
5 14 (1.02%) Kubernetes
6 13 (0.95%) Microsoft Data Protection Manager
6 13 (0.95%) SCOrch
7 12 (0.87%) Ansible
8 9 (0.66%) Kibana
8 9 (0.66%) logstash
9 8 (0.58%) Cisco CUCM
9 8 (0.58%) cPanel
10 7 (0.51%) Opscode Chef
11 6 (0.44%) Cacti
11 6 (0.44%) Puppet
12 5 (0.36%) Consul
12 5 (0.36%) Docker Swarm
12 5 (0.36%) Microsoft Intune
12 5 (0.36%) Packer
13 4 (0.29%) Grafana
Vendors
1 645 (46.94%) SAP
2 196 (14.26%) Google
3 168 (12.23%) Microsoft
4 120 (8.73%) Adobe
5 72 (5.24%) Oracle
6 70 (5.09%) Salesforce.com
7 57 (4.15%) Tableau
8 56 (4.08%) VMware
9 47 (3.42%) Facebook
10 44 (3.20%) Cisco
11 31 (2.26%) Twitter
12 23 (1.67%) Talend
13 22 (1.60%) Apple
14 21 (1.53%) IBM
14 21 (1.53%) Salesforce Marketing Cloud
15 19 (1.38%) Sitecore
16 18 (1.31%) Informatica
16 18 (1.31%) Red Hat
16 18 (1.31%) YouTube
17 16 (1.16%) Citrix