Period
to 26 February 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 26 February 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
26 Feb 2020
Same period 2019 Same period 2018
Rank 64 57 59
Rank change year-on-year -7 +2 -8
Permanent jobs citing Marketing 5,226 7,297 8,522
As % of all permanent IT jobs advertised in the UK 4.24% 4.82% 4.86%
As % of the General category 10.64% 11.80% 11.19%
Number of salaries quoted 4,069 5,645 6,725
UK median annual salary £50,000 £50,000 £45,000
Median salary % change year-on-year - +11.11% -
10th Percentile £29,000 £27,500 £26,250
90th Percentile £85,250 £84,672 £81,250
UK excluding London median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 49,127 61,865 76,126
As % of all permanent IT jobs advertised in the UK 39.90% 40.87% 43.42%
Number of salaries quoted 37,320 47,176 59,353
UK median annual salary £55,453 £55,000 £50,000
Median salary % change year-on-year +0.82% +10.00% -
10th Percentile £31,250 £30,250 £29,981
90th Percentile £95,000 £90,000 £85,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +4.65%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 26 February 2020.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 26 February 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 4,997 £50,000 - 1,139
London -1 2,588 £57,500 - 443
UK excluding London -11 2,516 £45,000 - 745
South East -17 813 £47,500 +5.56% 190
North of England +1 561 £45,000 - 219
South West -13 469 £45,000 - 79
East of England +21 288 £47,500 +5.56% 70
Yorkshire +30 259 £45,000 +12.50% 81
Midlands -61 254 £41,500 +3.75% 135
North West -37 230 £42,500 -5.56% 125
West Midlands -21 146 £42,500 - 78
East Midlands -54 109 £40,000 +1.27% 57
Scotland -20 89 £47,500 +18.75% 28
North East +51 74 £47,500 +26.67% 13
Wales -27 41 £40,000 -5.88% 22
Northern Ireland +18 7 £66,250 +154.81% 3
Channel Islands - 1 £47,500 -

For the 6 months to 26 February 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 1,500 (28.70%) Agile Software Development
2 1,319 (25.24%) Finance
3 1,060 (20.28%) Digital Marketing
4 973 (18.62%) JavaScript
5 970 (18.56%) SQL
6 921 (17.62%) Analytics
7 855 (16.36%) Business Intelligence
8 828 (15.84%) Degree
9 815 (15.60%) HTML
10 720 (13.78%) CSS
10 720 (13.78%) CRM
11 676 (12.94%) Analytical Skills
12 639 (12.23%) Python
13 635 (12.15%) Microsoft
14 586 (11.21%) Problem-Solving
15 554 (10.60%) E-Commerce
16 551 (10.54%) User Experience
17 548 (10.49%) Public Sector
18 545 (10.43%) Salesforce.com
19 538 (10.29%) SAP
20 505 (9.66%) Telecoms
21 470 (8.99%) Manufacturing
22 467 (8.94%) Project Management
23 465 (8.90%) .NET
24 454 (8.69%) SaaS
25 451 (8.63%) Retail
26 448 (8.57%) C#
27 446 (8.53%) Google
28 444 (8.50%) Azure
29 439 (8.40%) Programme Management

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 269 (5.15%) CMS
2 157 (3.00%) WordPress
3 92 (1.76%) SAS
4 84 (1.61%) SharePoint
5 61 (1.17%) Apache Spark
6 54 (1.03%) Apache
6 54 (1.03%) Confluence
7 53 (1.01%) Adobe Experience Manager
8 50 (0.96%) Elasticsearch
9 38 (0.73%) Drupal
9 38 (0.73%) MS Exchange
10 30 (0.57%) Sitecore CMS
11 29 (0.55%) IIS
12 28 (0.54%) JBoss
13 20 (0.38%) EPiServer
14 19 (0.36%) nginx
14 19 (0.36%) Skype for Business
14 19 (0.36%) Tomcat
14 19 (0.36%) WebSphere
15 18 (0.34%) Umbraco
Applications
1 256 (4.90%) Microsoft Excel
2 236 (4.52%) Microsoft Office
3 122 (2.33%) Photoshop
4 121 (2.32%) Microsoft PowerPoint
5 90 (1.72%) Sketch
6 65 (1.24%) Adobe Creative Suite
7 64 (1.22%) Adobe Illustrator
8 36 (0.69%) InVision
9 33 (0.63%) InDesign
10 24 (0.46%) MS Visio
11 23 (0.44%) Adobe XD
11 23 (0.44%) SPSS
12 22 (0.42%) Adobe After Effects
13 18 (0.34%) Microsoft Project
14 15 (0.29%) Adobe Premiere
15 13 (0.25%) Zeplin
16 8 (0.15%) Chatbot
16 8 (0.15%) Spreadsheet
17 6 (0.11%) Acrobat
17 6 (0.11%) GIMP
Business Applications
1 110 (2.10%) Magento
2 82 (1.57%) Dynamics CRM
3 60 (1.15%) Adobe Campaign
4 36 (0.69%) Shopify
5 33 (0.63%) Salesforce.com CRM
6 27 (0.52%) SAP Hybris
7 25 (0.48%) Eloqua
8 22 (0.42%) FastStats
9 21 (0.40%) SAP CRM
10 20 (0.38%) Payment Gateway
11 13 (0.25%) NetSuite
12 11 (0.21%) Dynamics NAV
12 11 (0.21%) Oracle EBS
12 11 (0.21%) Oracle ERP
12 11 (0.21%) SDL Web 8
13 10 (0.19%) Cognos Business Intelligence
13 10 (0.19%) Oracle Applications
13 10 (0.19%) Oracle CRM
13 10 (0.19%) WebTrends
14 9 (0.17%) Unica
Cloud Services
1 454 (8.69%) SaaS
2 444 (8.50%) Azure
3 401 (7.67%) AWS
4 265 (5.07%) Google Analytics
5 233 (4.46%) Power Platform
6 147 (2.81%) Office 365
7 131 (2.51%) GCP
8 127 (2.43%) Salesforce Service Cloud
9 105 (2.01%) Salesforce Sales Cloud
10 72 (1.38%) Cloud Computing
11 70 (1.34%) Adobe Analytics
12 67 (1.28%) Serverless
13 59 (1.13%) PaaS
14 55 (1.05%) Dynamics 365
14 55 (1.05%) GitHub
15 47 (0.90%) AdWords
16 32 (0.61%) Google Tag Manager
17 31 (0.59%) AWS Lambda
18 30 (0.57%) Azure Data Factory
18 30 (0.57%) Azure Functions
Communications & Networking
1 103 (1.97%) Internet
2 65 (1.24%) Firewall
3 51 (0.98%) Wireless
4 49 (0.94%) DNS
5 46 (0.88%) HTTP
5 46 (0.88%) VoIP
6 43 (0.82%) TCP/IP
7 31 (0.59%) LAN
8 30 (0.57%) Skype
8 30 (0.57%) WAN
9 24 (0.46%) SMS
9 24 (0.46%) VPN
10 23 (0.44%) Unified Communications
11 20 (0.38%) DHCP
12 18 (0.34%) Network Security
13 16 (0.31%) Intranet
13 16 (0.31%) VLAN
14 15 (0.29%) SSL
14 15 (0.29%) WebEx
14 15 (0.29%) X.509
Database & Business Intelligence
1 343 (6.56%) SQL Server
2 272 (5.20%) MySQL
3 231 (4.42%) Power BI
4 200 (3.83%) Big Data
5 150 (2.87%) Data Warehouse
6 125 (2.39%) PostgreSQL
7 102 (1.95%) NoSQL
8 91 (1.74%) MongoDB
9 86 (1.65%) SQL Server Integration Services
10 75 (1.44%) Relational Database
11 69 (1.32%) Hadoop
12 67 (1.28%) Redis
13 60 (1.15%) SQL Server Reporting Services
14 59 (1.13%) QlikView
15 58 (1.11%) Data Mining
16 52 (1.00%) SQL Server Analysis Services
17 44 (0.84%) Amazon Redshift
18 41 (0.78%) Looker
19 38 (0.73%) Oracle Reports
20 36 (0.69%) BigQuery
Development Applications
1 334 (6.39%) Git (software)
2 150 (2.87%) JIRA
3 98 (1.88%) Jenkins
4 75 (1.44%) Selenium
5 71 (1.36%) Team Foundation Server
6 63 (1.21%) Visual Studio
7 49 (0.94%) gulp
8 46 (0.88%) Subversion
9 42 (0.80%) JUnit
10 38 (0.73%) Grunt
11 35 (0.67%) PHPUnit
11 35 (0.67%) webpack
12 32 (0.61%) Bitbucket
13 27 (0.52%) Axure RP
14 25 (0.48%) SpecFlow
15 24 (0.46%) Cucumber
15 24 (0.46%) Maven
16 23 (0.44%) Atlassian Bamboo
17 22 (0.42%) JMeter
17 22 (0.42%) Visual Studio Team System
General
1 1,319 (25.24%) Finance
2 548 (10.49%) Public Sector
3 505 (9.66%) Telecoms
4 470 (8.99%) Manufacturing
5 451 (8.63%) Retail
6 420 (8.04%) Electronics
7 261 (4.99%) Advertising
8 162 (3.10%) Legal
9 137 (2.62%) Games
10 104 (1.99%) Banking
11 91 (1.74%) Law
12 65 (1.24%) Publishing
13 56 (1.07%) Billing
14 52 (1.00%) Automotive
15 50 (0.96%) Back Office
16 39 (0.75%) Brand Awareness
17 36 (0.69%) Front Office
18 28 (0.54%) Aerospace
19 25 (0.48%) French Language
20 24 (0.46%) German Language
Job Titles
1 1,198 (22.92%) Developer
2 618 (11.83%) Analyst
3 285 (5.45%) Consultant
4 252 (4.82%) Architect
5 229 (4.38%) Product Manager
6 207 (3.96%) Senior Developer
7 202 (3.87%) Designer
8 191 (3.65%) Front End Developer (Client-Side Developer)
9 184 (3.52%) .NET Developer
10 171 (3.27%) Marketing Manager
11 158 (3.02%) Business Analyst
12 147 (2.81%) PHP Developer
13 141 (2.70%) C# Developer
14 137 (2.62%) Data Analyst
15 135 (2.58%) Java Developer
16 128 (2.45%) Junior
16 128 (2.45%) Project Manager
17 123 (2.35%) Senior Manager
18 121 (2.32%) Full Stack Developer
19 111 (2.12%) UX Designer
Libraries, Frameworks & Software Standards
1 815 (15.60%) HTML
2 720 (13.78%) CSS
3 465 (8.90%) .NET
4 326 (6.24%) AngularJS
5 299 (5.72%) React
6 276 (5.28%) REST
7 243 (4.65%) jQuery
8 213 (4.08%) HTML5
9 206 (3.94%) ASP.NET
10 193 (3.69%) Web Services
11 182 (3.48%) CSS3
12 179 (3.43%) Node.js
13 158 (3.02%) Sass
14 147 (2.81%) SOAP
15 135 (2.58%) ASP.NET MVC
16 116 (2.22%) .NET Core
17 111 (2.12%) Redux
18 106 (2.03%) Vue.js
19 102 (1.95%) Laravel
20 100 (1.91%) Spring
Miscellaneous
1 676 (12.94%) Analytical Skills
2 551 (10.54%) User Experience
3 281 (5.38%) Social Media
4 225 (4.31%) Self-Motivation
5 201 (3.85%) Mobile App
6 138 (2.64%) Management Information System
7 132 (2.53%) Greenfield Project
8 118 (2.26%) Enterprise Software
9 89 (1.70%) Marketing Technology
10 87 (1.66%) Algorithms
11 79 (1.51%) Blog
12 76 (1.45%) Virtual Team
13 48 (0.92%) iPad
14 44 (0.84%) Graphic Design
15 38 (0.73%) Animation
15 38 (0.73%) Data Centre
16 34 (0.65%) Digital Media
17 31 (0.59%) Fixed Income
18 29 (0.55%) Analytical Mindset
19 28 (0.54%) Cloud Native
Operating Systems
1 277 (5.30%) Linux
2 199 (3.81%) Windows
3 89 (1.70%) Android
4 87 (1.66%) Unix
5 82 (1.57%) Apple iOS
6 64 (1.22%) Windows 10
7 51 (0.98%) Windows Server
8 28 (0.54%) Mac OS X
9 26 (0.50%) Windows Server 2012
10 21 (0.40%) CentOS
11 18 (0.34%) Solaris
12 17 (0.33%) Windows 7
13 15 (0.29%) Mac OS
14 10 (0.19%) Ubuntu
15 8 (0.15%) Windows Vista
16 7 (0.13%) Debian
16 7 (0.13%) Embedded Linux
17 5 (0.096%) Windows 8
18 4 (0.077%) Red Hat Enterprise Linux
19 3 (0.057%) Windows Server 2008
Processes & Methodologies
1 1,500 (28.70%) Agile Software Development
2 1,060 (20.28%) Digital Marketing
3 921 (17.62%) Analytics
4 855 (16.36%) Business Intelligence
5 720 (13.78%) CRM
6 586 (11.21%) Problem-Solving
7 554 (10.60%) E-Commerce
8 467 (8.94%) Project Management
9 439 (8.40%) Programme Management
10 416 (7.96%) Scrum
11 368 (7.04%) Decision-Making
12 366 (7.00%) B2B
13 356 (6.81%) Business Development
14 297 (5.68%) TDD
15 294 (5.63%) DevOps
16 281 (5.38%) Stakeholder Management
17 276 (5.28%) Computer Science
18 275 (5.26%) Software Engineering
19 273 (5.22%) MVC
20 272 (5.20%) Presales
Programming Languages
1 973 (18.62%) JavaScript
2 970 (18.56%) SQL
3 639 (12.23%) Python
4 448 (8.57%) C#
5 437 (8.36%) Java
6 433 (8.29%) PHP
7 180 (3.44%) R
8 150 (2.87%) C
9 107 (2.05%) C++
10 85 (1.63%) T-SQL
11 76 (1.45%) Apex Code
12 74 (1.42%) Ruby
13 68 (1.30%) TypeScript
14 60 (1.15%) Bash Shell
15 57 (1.09%) Go
16 47 (0.90%) ES6
17 46 (0.88%) PowerShell
18 40 (0.77%) Scala
19 39 (0.75%) Shell Script
20 35 (0.67%) Lua
Qualifications
1 828 (15.84%) Degree
2 133 (2.54%) Security Cleared
3 104 (1.99%) SC Cleared
4 97 (1.86%) Computer Science Degree
5 66 (1.26%) Master's Degree
6 36 (0.69%) DV Cleared
7 35 (0.67%) CISSP
8 34 (0.65%) Microsoft Certification
8 34 (0.65%) PhD
9 33 (0.63%) CISM
9 33 (0.63%) Numerate Degree
10 30 (0.57%) Cisco Certification
11 29 (0.55%) CESG Certified Professional
12 22 (0.42%) CCNP
13 21 (0.40%) MBA
14 19 (0.36%) DBS Check
14 19 (0.36%) ISEB
15 18 (0.34%) SANS
16 16 (0.31%) PMI Certification
17 15 (0.29%) ISTQB
Quality Assurance & Compliance
1 292 (5.59%) QA
2 83 (1.59%) GDPR
3 54 (1.03%) Data Quality
4 35 (0.67%) SLA
5 28 (0.54%) Actionable Recommendations
6 27 (0.52%) ISO/IEC 27001
7 21 (0.40%) PMO
8 18 (0.34%) PCI DSS
9 11 (0.21%) ISO/IEC 15288
10 10 (0.19%) WCAG
11 9 (0.17%) HMG Security Policy Framework
11 9 (0.17%) ISO 26262
11 9 (0.17%) ISO/IEC 20000
12 8 (0.15%) GMP
12 8 (0.15%) RMADS
13 7 (0.13%) NIST
14 5 (0.096%) Cyber Essentials
15 4 (0.077%) FATCA
15 4 (0.077%) ISO 20022
15 4 (0.077%) PSD2
System Software
1 193 (3.69%) Docker
2 141 (2.70%) Active Directory
3 60 (1.15%) VMware Infrastructure
4 37 (0.71%) Hyper-V
5 16 (0.31%) Firmware
6 14 (0.27%) VMware ESXi
6 14 (0.27%) XenApp
7 13 (0.25%) vSphere
8 10 (0.19%) Microsoft App-V
8 10 (0.19%) Virtual Desktop
8 10 (0.19%) Virtual Machines
9 7 (0.13%) XenDesktop
10 4 (0.077%) BitLocker
11 3 (0.057%) HDFS
11 3 (0.057%) Terminal Services
11 3 (0.057%) VirtualBox
12 2 (0.038%) Apache ZooKeeper
12 2 (0.038%) etcd
13 1 (0.019%) Varnish
13 1 (0.019%) vCloud
Systems Management
1 85 (1.63%) Kubernetes
2 44 (0.84%) Ansible
3 34 (0.65%) Opscode Chef
4 33 (0.63%) Terraform
5 26 (0.50%) Puppet
6 25 (0.48%) SCCM
7 21 (0.40%) Mesos
8 19 (0.36%) AirWatch
9 18 (0.34%) WSUS
10 17 (0.33%) Nagios
11 15 (0.29%) Microsoft Intune
11 15 (0.29%) Single Sign-On
12 13 (0.25%) HP Quality Center
13 10 (0.19%) Consul
13 10 (0.19%) cPanel
13 10 (0.19%) Kibana
13 10 (0.19%) Microsoft Data Protection Manager
13 10 (0.19%) SCOM
13 10 (0.19%) SCOrch
14 9 (0.17%) Packer
Vendors
1 635 (12.15%) Microsoft
2 545 (10.43%) Salesforce.com
3 538 (10.29%) SAP
4 446 (8.53%) Google
5 355 (6.79%) Adobe
6 261 (4.99%) Tableau
7 192 (3.67%) Oracle
8 117 (2.24%) Salesforce Marketing Cloud
9 110 (2.10%) Pardot
10 95 (1.82%) VMware
11 94 (1.80%) IBM
12 67 (1.28%) Cisco
13 60 (1.15%) Facebook
14 52 (1.00%) hybris
15 51 (0.98%) Marketo
15 51 (0.98%) Sitecore
16 47 (0.90%) Apple
17 40 (0.77%) MuleSoft
18 39 (0.75%) HubSpot
19 32 (0.61%) TIBCO