Marketing
UK
The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 2 December 2023 with a comparison to the same period over the previous 2 years.
| 6 months to 2 Dec 2023 |
Same period 2022 | Same period 2021 | |
|---|---|---|---|
| Rank | 79 | 35 | 55 |
| Rank change year-on-year | -44 | +20 | +18 |
| Permanent jobs citing Marketing | 2,011 | 8,700 | 7,357 |
| As % of all permanent jobs advertised in the UK | 3.77% | 6.94% | 5.69% |
| As % of the General category | 5.73% | 10.11% | 9.49% |
| Number of salaries quoted | 1,404 | 3,440 | 4,113 |
| 10th Percentile | £31,250 | £32,500 | £32,100 |
| 25th Percentile | £37,500 | £42,500 | £39,750 |
| Median annual salary (50th Percentile) | £55,000 | £57,000 | £52,500 |
| Median % change year-on-year | -3.51% | +8.57% | - |
| 75th Percentile | £71,250 | £77,500 | £72,500 |
| 90th Percentile | £90,000 | £95,000 | £87,500 |
| UK excluding London median annual salary | £45,000 | £50,000 | £45,000 |
| % change year-on-year | -10.00% | +11.11% | - |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 35,097 | 86,059 | 77,509 |
| As % of all permanent jobs advertised in the UK | 65.77% | 68.66% | 59.93% |
| Number of salaries quoted | 24,595 | 48,938 | 48,014 |
| 10th Percentile | £30,625 | £32,500 | £31,500 |
| 25th Percentile | £42,500 | £45,000 | £42,250 |
| Median annual salary (50th Percentile) | £60,000 | £60,000 | £57,500 |
| Median % change year-on-year | - | +4.35% | +4.55% |
| 75th Percentile | £80,000 | £82,500 | £78,750 |
| 90th Percentile | £100,000 | £100,000 | £97,500 |
| UK excluding London median annual salary | £50,000 | £52,500 | £49,500 |
| % change year-on-year | -4.76% | +6.06% | +4.21% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Salary Trend
3-month moving average salary quoted in jobs citing Marketing.
Marketing
Salary Histogram
Salary distribution for jobs citing Marketing over the 6 months to 2 December 2023.
Marketing
Top 17 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 2 December 2023. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -43 | 1,748 | £55,000 | -4.35% | 2,714 |
| UK excluding London | -53 | 1,092 | £45,000 | -10.00% | 1,375 |
| Work from Home | -41 | 849 | £55,000 | -4.35% | 1,219 |
| London | -27 | 780 | £65,000 | -0.01% | 1,384 |
| South East | -54 | 263 | £45,000 | -18.18% | 377 |
| North of England | -35 | 256 | £47,500 | -5.00% | 421 |
| South West | -41 | 153 | £39,634 | -13.93% | 129 |
| Midlands | -32 | 149 | £42,500 | -10.53% | 233 |
| Scotland | -31 | 144 | £50,000 | - | 55 |
| Yorkshire | -27 | 134 | £47,500 | -5.00% | 113 |
| North West | -14 | 118 | £47,000 | -6.00% | 271 |
| West Midlands | -6 | 105 | £43,000 | -10.88% | 132 |
| East of England | -28 | 92 | £46,250 | -22.92% | 155 |
| East Midlands | -45 | 44 | £42,500 | -5.56% | 100 |
| Wales | -28 | 36 | £34,000 | -35.24% | 30 |
| North East | -13 | 4 | £37,500 | -25.00% | 40 |
| Northern Ireland | -42 | 3 | £35,000 | -30.00% | 7 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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