Marketing
UK
The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 26 April 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 26 Apr 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 33 | 53 | 50 |
| Rank change year-on-year | +20 | -3 | +1 |
| Permanent jobs citing Marketing | 5,809 | 5,845 | 9,442 |
| As % of all permanent jobs advertised in the UK | 5.92% | 5.58% | 6.13% |
| As % of the General category | 9.89% | 8.12% | 9.64% |
| Number of salaries quoted | 2,971 | 2,403 | 3,850 |
| 10th Percentile | £26,250 | £31,515 | £31,500 |
| 25th Percentile | £32,500 | £40,000 | £41,063 |
| Median annual salary (50th Percentile) | £45,000 | £55,000 | £55,000 |
| Median % change year-on-year | -18.18% | - | - |
| 75th Percentile | £63,750 | £77,500 | £73,750 |
| 90th Percentile | £80,000 | £94,750 | £92,500 |
| UK excluding London median annual salary | £42,000 | £45,000 | £47,500 |
| % change year-on-year | -6.67% | -5.26% | +5.56% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 58,747 | 72,001 | 97,948 |
| As % of all permanent jobs advertised in the UK | 59.84% | 68.71% | 63.55% |
| Number of salaries quoted | 39,559 | 38,660 | 51,043 |
| 10th Percentile | £27,500 | £32,500 | £32,500 |
| 25th Percentile | £36,250 | £43,750 | £42,500 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £72,500 | £82,500 | £80,000 |
| 90th Percentile | £92,500 | £102,000 | £97,500 |
| UK excluding London median annual salary | £47,500 | £52,500 | £50,000 |
| % change year-on-year | -9.52% | +5.00% | +5.26% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Salary Trend
3-month moving average salary quoted in jobs citing Marketing.
Marketing
Salary Histogram
Salary distribution for jobs citing Marketing over the 6 months to 26 April 2024.
Marketing
Top 17 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 26 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| UK excluding London | +19 | 4,066 | £42,000 | -6.67% | 1,458 |
| England | +4 | 3,968 | £45,000 | -18.18% | 2,431 |
| Work from Home | +1 | 1,884 | £45,000 | -25.00% | 1,108 |
| Scotland | +56 | 1,513 | £42,500 | +6.25% | 76 |
| London | +13 | 1,432 | £55,000 | -15.38% | 1,034 |
| South East | +14 | 811 | £42,500 | -5.13% | 372 |
| North of England | -22 | 630 | £42,500 | -15.00% | 454 |
| Midlands | +48 | 449 | £40,000 | -5.88% | 250 |
| North West | +62 | 350 | £45,000 | -2.70% | 267 |
| South West | +2 | 339 | £43,500 | -3.33% | 175 |
| West Midlands | +47 | 262 | £40,000 | -11.11% | 141 |
| Yorkshire | -20 | 256 | £40,000 | -23.81% | 142 |
| East of England | -5 | 251 | £39,661 | -27.89% | 134 |
| East Midlands | +43 | 187 | £39,000 | -2.50% | 109 |
| Wales | -38 | 40 | £50,000 | -4.76% | 23 |
| Northern Ireland | +26 | 36 | £35,000 | -46.15% | 19 |
| North East | -35 | 24 | £39,500 | -7.06% | 49 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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