Period
to 20 April 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 20 April 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
20 Apr 2021
Same period 2020 Same period 2019
Rank 44 68 57
Rank change year-on-year +24 -11 0
Permanent jobs citing Marketing 4,469 4,448 7,066
As % of all permanent jobs advertised in the UK 5.29% 4.04% 4.75%
As % of the General category 13.31% 10.06% 11.80%
Number of salaries quoted 3,077 3,450 5,544
10th Percentile £30,000 £30,000 £27,500
25th Percentile £38,750 £37,500 £35,000
Median annual salary (50th Percentile) £55,000 £50,000 £50,000
Median % change year-on-year +10.00% - +11.11%
75th Percentile £75,000 £68,750 £67,500
90th Percentile £95,000 £85,000 £84,672
UK excluding London median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 33,584 44,208 59,890
As % of all permanent IT jobs advertised in the UK 39.78% 40.20% 40.30%
Number of salaries quoted 24,225 34,003 45,676
10th Percentile £32,500 £31,250 £30,750
25th Percentile £42,500 £41,250 £40,000
Median annual salary (50th Percentile) £58,000 £57,500 £55,000
Median % change year-on-year +0.87% +4.55% +10.00%
75th Percentile £78,750 £77,500 £75,000
90th Percentile £96,250 £95,000 £90,000
UK excluding London median annual salary £48,500 £47,500 £45,000
% change year-on-year +2.11% +5.56% -

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 20 April 2021.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 20 April 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +17 3,887 £55,000 +10.00% 795
UK excluding London +34 2,304 £45,000 - 532
London 0 1,739 £65,000 +13.04% 308
Work from Home +27 850 £52,500 -8.70% 143
South East +38 651 £45,000 -7.22% 115
North of England +3 450 £50,000 +11.11% 149
South West +20 436 £45,000 - 68
Scotland +90 261 £45,000 -5.26% 32
Midlands +37 252 £45,000 +13.92% 96
North West +43 249 £55,000 +22.22% 94
East of England +22 195 £40,000 -15.79% 55
Yorkshire -19 175 £45,000 - 41
West Midlands +41 171 £50,000 +29.03% 66
East Midlands 0 81 £40,000 +1.27% 30
Wales +56 52 £36,000 +20.00% 17
North East -32 26 £45,000 -5.26% 15
Northern Ireland -3 7 £55,000 +22.22% 2

For the 6 months to 20 April 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 1,350 (30.21%) Digital Marketing
2 1,284 (28.73%) Agile Software Development
3 1,272 (28.46%) Finance
4 990 (22.15%) Business Intelligence
5 858 (19.20%) Analytics
6 763 (17.07%) JavaScript
7 753 (16.85%) SAP
8 751 (16.80%) Manufacturing
9 722 (16.16%) Public Sector
10 720 (16.11%) Telecoms
11 711 (15.91%) Electronics
12 694 (15.53%) Programme Management
13 674 (15.08%) SQL
14 606 (13.56%) Degree
15 596 (13.34%) Problem-Solving
16 594 (13.29%) Analytical Skills
17 584 (13.07%) User Experience
18 580 (12.98%) HTML
19 576 (12.89%) E-Commerce
20 504 (11.28%) CSS
21 497 (11.12%) CRM
22 489 (10.94%) Microsoft
23 483 (10.81%) Azure
24 469 (10.49%) AWS
25 468 (10.47%) DevOps
26 462 (10.34%) Python
27 447 (10.00%) Google
28 422 (9.44%) Scrum
29 419 (9.38%) Salesforce.com
30 411 (9.20%) SaaS

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 269 (6.02%) CMS
2 152 (3.40%) WordPress
3 77 (1.72%) SharePoint
4 55 (1.23%) Elasticsearch
5 47 (1.05%) Confluence
6 45 (1.01%) Sitecore CMS
7 42 (0.94%) Adobe Experience Manager
8 39 (0.87%) Apache Spark
8 39 (0.87%) ColdFusion
8 39 (0.87%) Drupal
9 34 (0.76%) Apache
9 34 (0.76%) SAS
10 29 (0.65%) Umbraco
11 24 (0.54%) nginx
12 22 (0.49%) JBoss
12 22 (0.49%) Tomcat
13 21 (0.47%) Apache Airflow
14 20 (0.45%) Oracle SOA Suite
15 17 (0.38%) Kentico
15 17 (0.38%) Mule
Applications
1 164 (3.67%) Microsoft Excel
2 144 (3.22%) Microsoft Office
3 101 (2.26%) Photoshop
4 73 (1.63%) Microsoft PowerPoint
5 53 (1.19%) Adobe Illustrator
5 53 (1.19%) Sketch
6 39 (0.87%) Adobe Creative Suite
7 29 (0.65%) InVision
8 28 (0.63%) Figma
9 19 (0.43%) Adobe XD
10 17 (0.38%) Adobe After Effects
10 17 (0.38%) Spreadsheet
11 15 (0.34%) Adobe Premiere
11 15 (0.34%) InDesign
12 14 (0.31%) MS Visio
12 14 (0.31%) Zeplin
13 12 (0.27%) SPSS
14 9 (0.20%) Microsoft Project
15 6 (0.13%) OmniGraffle
16 4 (0.090%) CINEMA 4D
Business Applications
1 59 (1.32%) Magento
2 48 (1.07%) Dynamics CRM
2 48 (1.07%) Shopify
3 22 (0.49%) Salesforce.com CRM
4 18 (0.40%) Payment Gateway
5 16 (0.36%) Oracle EBS
6 14 (0.31%) Adobe Campaign
6 14 (0.31%) FastStats
6 14 (0.31%) Social Studio
7 10 (0.22%) SAP ERP
7 10 (0.22%) WebTrends
8 8 (0.18%) NetSuite
8 8 (0.18%) OpenCart
9 6 (0.13%) Eloqua
10 5 (0.11%) JDE OneWorld
10 5 (0.11%) SAP Hybris
11 4 (0.090%) Dynamics AX
11 4 (0.090%) Sentinel
12 3 (0.067%) Dynamics NAV
12 3 (0.067%) SAP CRM
Cloud Services
1 483 (10.81%) Azure
2 469 (10.49%) AWS
3 411 (9.20%) SaaS
4 229 (5.12%) Google Analytics
5 195 (4.36%) Power Platform
6 193 (4.32%) GCP
7 121 (2.71%) Serverless
8 99 (2.22%) GitHub
9 89 (1.99%) Microsoft 365
10 88 (1.97%) Salesforce Service Cloud
11 79 (1.77%) Amazon EC2
12 78 (1.75%) Salesforce Sales Cloud
13 75 (1.68%) Dynamics 365
14 60 (1.34%) AWS Lambda
15 44 (0.98%) Google Tag Manager
16 40 (0.90%) Adobe Creative Cloud
16 40 (0.90%) Azure Logic Apps
17 39 (0.87%) Cloud Computing
18 35 (0.78%) Amazon S3
19 34 (0.76%) PowerApps
Communications & Networking
1 54 (1.21%) Firewall
2 49 (1.10%) Internet
3 40 (0.90%) Wi-Fi
4 30 (0.67%) DNS
5 19 (0.43%) HTTP
5 19 (0.43%) SMS
5 19 (0.43%) WAN
6 18 (0.40%) VPN
7 16 (0.36%) BGP
7 16 (0.36%) Intranet
7 16 (0.36%) LAN
7 16 (0.36%) Skype
7 16 (0.36%) Wireless
8 15 (0.34%) EIGRP
9 14 (0.31%) Network Security
9 14 (0.31%) OSPF
9 14 (0.31%) SD-WAN
10 13 (0.29%) Cisco ASA
11 12 (0.27%) SSL
11 12 (0.27%) TCP/IP
Database & Business Intelligence
1 323 (7.23%) SQL Server
2 200 (4.48%) MySQL
3 178 (3.98%) Tableau
4 162 (3.62%) Power BI
5 156 (3.49%) Relational Database
6 126 (2.82%) NoSQL
7 100 (2.24%) Data Warehouse
8 86 (1.92%) MongoDB
9 81 (1.81%) Big Data
10 73 (1.63%) PostgreSQL
11 70 (1.57%) Redis
12 52 (1.16%) SQL Server Reporting Services
13 51 (1.14%) Amazon DynamoDB
14 48 (1.07%) Data Mining
15 46 (1.03%) Amazon RDS
16 36 (0.81%) BigQuery
17 32 (0.72%) Amazon Redshift
17 32 (0.72%) SQL Server Integration Services
18 29 (0.65%) Hadoop
19 28 (0.63%) RDBMS
Development Applications
1 345 (7.72%) Git (software)
2 174 (3.89%) JIRA
3 100 (2.24%) Selenium
4 84 (1.88%) Team Foundation Server
5 67 (1.50%) Jenkins
6 62 (1.39%) SpecFlow
7 58 (1.30%) NUnit
8 54 (1.21%) MSTest
8 54 (1.21%) Visual Studio
9 48 (1.07%) Postman
10 43 (0.96%) Cypress.io
11 34 (0.76%) Atlassian Bamboo
11 34 (0.76%) JUnit
12 33 (0.74%) Grunt
13 30 (0.67%) Subversion
14 29 (0.65%) Maven
15 28 (0.63%) gulp
15 28 (0.63%) IntelliJ
16 26 (0.58%) WebDriver
17 25 (0.56%) GitLab
General
1 1,272 (28.46%) Finance
2 751 (16.80%) Manufacturing
3 722 (16.16%) Public Sector
4 720 (16.11%) Telecoms
5 711 (15.91%) Electronics
6 343 (7.68%) Retail
7 291 (6.51%) Advertising
8 163 (3.65%) Legal
9 157 (3.51%) Games
10 104 (2.33%) Law
10 104 (2.33%) Publishing
11 84 (1.88%) Pharmaceutical
12 75 (1.68%) Automotive
13 51 (1.14%) Banking
14 50 (1.12%) Brand Awareness
15 34 (0.76%) German Language
16 33 (0.74%) Back Office
17 28 (0.63%) Financial Institution
18 27 (0.60%) French Language
19 21 (0.47%) Italian Language
Job Titles
1 894 (20.00%) Developer
2 355 (7.94%) Analyst
3 253 (5.66%) Senior Developer
4 241 (5.39%) Consultant
5 231 (5.17%) Software Engineer
6 210 (4.70%) Architect
7 206 (4.61%) Product Manager
8 184 (4.12%) Marketing Manager
9 137 (3.07%) Front End Developer (Client-Side Developer)
10 135 (3.02%) Senior Manager
11 128 (2.86%) Designer
12 108 (2.42%) Project Manager
13 103 (2.30%) Development Engineer
14 101 (2.26%) Software Development Engineer
15 98 (2.19%) Web Developer
16 97 (2.17%) Senior Software Engineer
17 93 (2.08%) Data Analyst
18 92 (2.06%) Java Developer
19 88 (1.97%) Junior
20 86 (1.92%) Solutions Architect
Libraries, Frameworks & Software Standards
1 580 (12.98%) HTML
2 504 (11.28%) CSS
3 276 (6.18%) React
4 250 (5.59%) Node.js
5 244 (5.46%) AngularJS
6 228 (5.10%) REST
7 222 (4.97%) .NET
8 167 (3.74%) Web Services
9 156 (3.49%) HTML5
10 149 (3.33%) jQuery
11 134 (3.00%) RESTful
12 120 (2.69%) Vue.js
13 100 (2.24%) Sass
14 97 (2.17%) ASP.NET
15 93 (2.08%) JSON
16 92 (2.06%) SOAP
17 90 (2.01%) CSS3
18 83 (1.86%) Laravel
19 80 (1.79%) XML
20 78 (1.75%) .NET Core
Miscellaneous
1 594 (13.29%) Analytical Skills
2 584 (13.07%) User Experience
3 357 (7.99%) Mobile App
4 308 (6.89%) Social Media
5 279 (6.24%) Organisational Skills
6 262 (5.86%) EPoS
7 153 (3.42%) Self-Motivation
8 138 (3.09%) Blog
9 115 (2.57%) Management Information System
10 69 (1.54%) Public Cloud
11 66 (1.48%) Podcast
12 63 (1.41%) Marketing Technology
13 60 (1.34%) Data Centre
14 55 (1.23%) Greenfield Project
14 55 (1.23%) Life Science
15 50 (1.12%) Enterprise Software
16 48 (1.07%) Virtual Team
17 46 (1.03%) FMCG
18 44 (0.98%) Algorithms
18 44 (0.98%) Driving Licence
Operating Systems
1 268 (6.00%) Linux
2 153 (3.42%) Windows
3 78 (1.75%) Unix
4 60 (1.34%) Apple iOS
5 50 (1.12%) Android
6 44 (0.98%) Windows Server
7 32 (0.72%) CentOS
8 28 (0.63%) Windows 10
9 19 (0.43%) Red Hat Enterprise Linux
9 19 (0.43%) Ubuntu
10 11 (0.25%) Windows Server 2012
10 11 (0.25%) Windows Server 2016
11 9 (0.20%) Mac OS
12 6 (0.13%) Windows Server 2008
13 5 (0.11%) Embedded Linux
13 5 (0.11%) Windows 7
14 4 (0.090%) Kali Linux
15 1 (0.022%) Mac OS X
15 1 (0.022%) Windows 8
15 1 (0.022%) Windows Server 2003
Processes & Methodologies
1 1,350 (30.21%) Digital Marketing
2 1,284 (28.73%) Agile Software Development
3 990 (22.15%) Business Intelligence
4 858 (19.20%) Analytics
5 694 (15.53%) Programme Management
6 596 (13.34%) Problem-Solving
7 576 (12.89%) E-Commerce
8 497 (11.12%) CRM
9 468 (10.47%) DevOps
10 422 (9.44%) Scrum
11 402 (9.00%) B2B
12 369 (8.26%) Software Engineering
13 362 (8.10%) Project Management
14 286 (6.40%) Computer Science
15 273 (6.11%) Web Development
16 268 (6.00%) Mentoring
17 257 (5.75%) Decision-Making
18 256 (5.73%) SEO
19 254 (5.68%) Stakeholder Management
20 251 (5.62%) Business Development
Programming Languages
1 763 (17.07%) JavaScript
2 674 (15.08%) SQL
3 462 (10.34%) Python
4 387 (8.66%) C#
5 304 (6.80%) PHP
6 289 (6.47%) Java
7 194 (4.34%) TypeScript
8 115 (2.57%) Go
9 113 (2.53%) C++
10 110 (2.46%) C
11 73 (1.63%) R
12 60 (1.34%) Apex Code
13 57 (1.28%) Ruby
13 57 (1.28%) T-SQL
14 52 (1.16%) Shell Script
15 50 (1.12%) PowerShell
16 49 (1.10%) Bash Shell
17 33 (0.74%) ES6
18 31 (0.69%) Scala
19 24 (0.54%) Rust
Qualifications
1 606 (13.56%) Degree
2 175 (3.92%) Security Cleared
3 125 (2.80%) SC Cleared
4 97 (2.17%) Master's Degree
5 79 (1.77%) Computer Science Degree
6 56 (1.25%) ISEB
6 56 (1.25%) ISTQB
7 53 (1.19%) ISTQB Foundation Certification
8 40 (0.90%) PhD
9 33 (0.74%) DV Cleared
10 28 (0.63%) Numerate Degree
11 22 (0.49%) Cisco Certification
11 22 (0.49%) MBA
12 21 (0.47%) Microsoft Certification
13 20 (0.45%) PMI Certification
14 17 (0.38%) IIBA
15 16 (0.36%) CCNP
16 12 (0.27%) CCIE
17 11 (0.25%) ITIL Certification
18 9 (0.20%) PRINCE2 Certification
Quality Assurance & Compliance
1 269 (6.02%) QA
2 99 (2.22%) GDPR
3 80 (1.79%) Data Quality
4 39 (0.87%) ISO/IEC 27001
5 34 (0.76%) SLA
6 22 (0.49%) PCI DSS
7 20 (0.45%) NIST
8 17 (0.38%) PMO
9 15 (0.34%) Actionable Recommendations
10 8 (0.18%) ISO 13485
11 7 (0.16%) HMG Security Policy Framework
12 6 (0.13%) Cyber Essentials
12 6 (0.13%) ISO 9001
12 6 (0.13%) ISO/IEC 20000
12 6 (0.13%) WCAG
13 5 (0.11%) Good Clinical Practice
14 3 (0.067%) GAAP
14 3 (0.067%) HL7
14 3 (0.067%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
14 3 (0.067%) Sarbanes-Oxley
System Software
1 288 (6.44%) Docker
2 65 (1.45%) Active Directory
3 47 (1.05%) VMware Infrastructure
4 17 (0.38%) Hyper-V
5 5 (0.11%) Squid
5 5 (0.11%) Xen
6 4 (0.090%) HDFS
6 4 (0.090%) Snort
6 4 (0.090%) vSphere
7 3 (0.067%) KVM
7 3 (0.067%) Virtual Desktop
8 1 (0.022%) Ceph
8 1 (0.022%) Firmware
8 1 (0.022%) Oracle RAC
8 1 (0.022%) Samba
8 1 (0.022%) Varnish
8 1 (0.022%) Virtual Machines
8 1 (0.022%) VMware ESXi
8 1 (0.022%) VMware NSX
Systems Management
1 195 (4.36%) Kubernetes
2 110 (2.46%) Terraform
3 39 (0.87%) Puppet
4 32 (0.72%) Ansible
5 29 (0.65%) ZABBIX
6 28 (0.63%) Nagios
6 28 (0.63%) Packer
7 22 (0.49%) Docker Swarm
8 21 (0.47%) Consul
9 18 (0.40%) Prometheus
10 17 (0.38%) Grafana
11 15 (0.34%) Opscode Chef
12 14 (0.31%) Argo
13 13 (0.29%) Istio
13 13 (0.29%) Microsoft Intune
13 13 (0.29%) Red Hat Satellite
14 11 (0.25%) SCCM
15 10 (0.22%) Graylog
15 10 (0.22%) Knative
15 10 (0.22%) linkerd
Vendors
1 753 (16.85%) SAP
2 489 (10.94%) Microsoft
3 447 (10.00%) Google
4 419 (9.38%) Salesforce.com
5 288 (6.44%) Adobe
6 116 (2.60%) Oracle
7 110 (2.46%) Salesforce Marketing Cloud
8 80 (1.79%) Facebook
9 64 (1.43%) VMware
10 52 (1.16%) Pardot
11 49 (1.10%) Sitecore
12 46 (1.03%) Cisco
12 46 (1.03%) Twitter
13 45 (1.01%) HubSpot
14 43 (0.96%) IBM
15 37 (0.83%) Splunk
16 34 (0.76%) Red Hat
16 34 (0.76%) YouTube
17 32 (0.72%) Apple
18 28 (0.63%) Instagram