Marketing
UK

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 2 December 2023 with a comparison to the same period over the previous 2 years.

6 months to
2 Dec 2023
Same period 2022 Same period 2021
Rank 79 35 55
Rank change year-on-year -44 +20 +18
Permanent jobs citing Marketing 2,011 8,700 7,357
As % of all permanent jobs advertised in the UK 3.77% 6.94% 5.69%
As % of the General category 5.73% 10.11% 9.49%
Number of salaries quoted 1,404 3,440 4,113
10th Percentile £31,250 £32,500 £32,100
25th Percentile £37,500 £42,500 £39,750
Median annual salary (50th Percentile) £55,000 £57,000 £52,500
Median % change year-on-year -3.51% +8.57% -
75th Percentile £71,250 £77,500 £72,500
90th Percentile £90,000 £95,000 £87,500
UK excluding London median annual salary £45,000 £50,000 £45,000
% change year-on-year -10.00% +11.11% -

All General Skills
UK

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

Permanent vacancies with a requirement for common skills 35,097 86,059 77,509
As % of all permanent jobs advertised in the UK 65.77% 68.66% 59.93%
Number of salaries quoted 24,595 48,938 48,014
10th Percentile £30,625 £32,500 £31,500
25th Percentile £42,500 £45,000 £42,250
Median annual salary (50th Percentile) £60,000 £60,000 £57,500
Median % change year-on-year - +4.35% +4.55%
75th Percentile £80,000 £82,500 £78,750
90th Percentile £100,000 £100,000 £97,500
UK excluding London median annual salary £50,000 £52,500 £49,500
% change year-on-year -4.76% +6.06% +4.21%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 2 December 2023.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 2 December 2023. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -43 1,748 £55,000 -4.35% 2,714
UK excluding London -53 1,092 £45,000 -10.00% 1,375
Work from Home -41 849 £55,000 -4.35% 1,219
London -27 780 £65,000 -0.01% 1,384
South East -54 263 £45,000 -18.18% 377
North of England -35 256 £47,500 -5.00% 421
South West -41 153 £39,634 -13.93% 129
Midlands -32 149 £42,500 -10.53% 233
Scotland -31 144 £50,000 - 55
Yorkshire -27 134 £47,500 -5.00% 113
North West -14 118 £47,000 -6.00% 271
West Midlands -6 105 £43,000 -10.88% 132
East of England -28 92 £46,250 -22.92% 155
East Midlands -45 44 £42,500 -5.56% 100
Wales -28 36 £34,000 -35.24% 30
North East -13 4 £37,500 -25.00% 40
Northern Ireland -42 3 £35,000 -30.00% 7

Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 68 (3.38%) CMS
2 37 (1.84%) SharePoint
3 31 (1.54%) WordPress
4 22 (1.09%) Apache Spark
5 17 (0.85%) Confluence
6 12 (0.60%) Adobe Experience Manager
6 12 (0.60%) SAS
7 10 (0.50%) Oracle Application Server
8 8 (0.40%) Apache
8 8 (0.40%) Drupal
9 7 (0.35%) Headless CMS
10 6 (0.30%) MS Exchange
11 4 (0.20%) Apache Airflow
11 4 (0.20%) Sitecore CMS
11 4 (0.20%) Umbraco
12 3 (0.15%) Kentico
13 2 (0.099%) DNN
13 2 (0.099%) IIS
14 1 (0.050%) Magnolia
14 1 (0.050%) Skype for Business
Applications
1 155 (7.71%) Microsoft Excel
2 125 (6.22%) Microsoft Office
3 44 (2.19%) Microsoft PowerPoint
4 31 (1.54%) Microsoft Project
4 31 (1.54%) Photoshop
5 20 (0.99%) MS Visio
6 17 (0.85%) InDesign
7 13 (0.65%) Adobe Creative Suite
8 12 (0.60%) Adobe Illustrator
9 10 (0.50%) Simulink
9 10 (0.50%) Spreadsheet
10 9 (0.45%) Adobe Premiere
11 8 (0.40%) Adobe After Effects
11 8 (0.40%) SPSS
12 7 (0.35%) Sketch
13 4 (0.20%) OrCAD
13 4 (0.20%) Trello
14 3 (0.15%) Chatbot
14 3 (0.15%) InVision
15 2 (0.099%) Adobe XD
Business Applications
1 52 (2.59%) Dynamics CRM
2 22 (1.09%) Endur
3 12 (0.60%) Shopify
4 11 (0.55%) NetSuite
5 10 (0.50%) Salesforce CRM
5 10 (0.50%) SAP CX
6 8 (0.40%) Distributed Ledger
6 8 (0.40%) Eloqua
6 8 (0.40%) Magento
6 8 (0.40%) SAP S/4HANA
7 6 (0.30%) SAP ERP
8 5 (0.25%) Dynamics NAV
8 5 (0.25%) Sage X3
8 5 (0.25%) SAP CRM
9 4 (0.20%) Adobe Campaign
9 4 (0.20%) Elite 3E
9 4 (0.20%) FastStats
9 4 (0.20%) Infor M3
9 4 (0.20%) SAP GTS
9 4 (0.20%) SAP PM
Cloud Services
1 270 (13.43%) Azure
2 253 (12.58%) Power Platform
3 227 (11.29%) AWS
4 190 (9.45%) SaaS
5 117 (5.82%) Google Analytics
6 85 (4.23%) GCP
7 59 (2.93%) IaaS
8 58 (2.88%) Microsoft 365
9 57 (2.83%) Dynamics 365
10 54 (2.69%) PaaS
11 39 (1.94%) Azure DevOps
12 38 (1.89%) Salesforce Sales Cloud
13 31 (1.54%) Google Ads
13 31 (1.54%) PowerApps
13 31 (1.54%) Salesforce Service Cloud
14 26 (1.29%) Snowflake
15 24 (1.19%) Power Automate
16 23 (1.14%) Cloud Computing
17 16 (0.80%) Entra ID
17 16 (0.80%) Figma
Communications & Networking
1 24 (1.19%) Firewall
1 24 (1.19%) Wireless
2 21 (1.04%) Internet
3 16 (0.80%) 5G
3 16 (0.80%) WAN
4 14 (0.70%) SD-WAN
5 13 (0.65%) Network Security
6 11 (0.55%) LTE
6 11 (0.55%) SMS
6 11 (0.55%) VPN
7 9 (0.45%) 4G
7 9 (0.45%) TCP/IP
8 8 (0.40%) LAN
8 8 (0.40%) Wi-Fi
9 6 (0.30%) Intranet
9 6 (0.30%) Software-Defined Radio
10 5 (0.25%) 3G
10 5 (0.25%) BGP
10 5 (0.25%) FlexRay
10 5 (0.25%) MQTT
Database & Business Intelligence
1 223 (11.09%) Power BI
2 116 (5.77%) SQL Server
3 100 (4.97%) Data Warehouse
4 92 (4.57%) Tableau
5 62 (3.08%) Data Lake
6 61 (3.03%) NoSQL
7 53 (2.64%) Relational Database
8 43 (2.14%) SQL Server Reporting Services
9 41 (2.04%) Big Data
10 32 (1.59%) Star Schema
11 28 (1.39%) MySQL
12 27 (1.34%) RDBMS
12 27 (1.34%) SQL Server Integration Services
13 24 (1.19%) Looker
14 23 (1.14%) Power Query
15 15 (0.75%) BigQuery
15 15 (0.75%) MongoDB
16 14 (0.70%) Azure SQL Database
16 14 (0.70%) Elasticsearch
16 14 (0.70%) PostgreSQL
Development Applications
1 57 (2.83%) JIRA
2 56 (2.78%) Git
3 29 (1.44%) Jenkins
4 21 (1.04%) Visual Studio
5 13 (0.65%) Selenium
6 9 (0.45%) Subversion
7 7 (0.35%) Team Foundation Server
7 7 (0.35%) TeamCity
7 7 (0.35%) webpack
8 6 (0.30%) CMake
8 6 (0.30%) Cucumber
9 5 (0.25%) Bitbucket
9 5 (0.25%) CA Release Automation
9 5 (0.25%) GitLab
9 5 (0.25%) IBM UrbanCode
9 5 (0.25%) LabVIEW
9 5 (0.25%) Mocha
9 5 (0.25%) SonarQube
9 5 (0.25%) Zephyr
10 4 (0.20%) CircleCI
General
1 679 (33.76%) Social Skills
2 632 (31.43%) Finance
3 416 (20.69%) Analytical Skills
4 242 (12.03%) Public Sector
4 242 (12.03%) Retail
5 235 (11.69%) Manufacturing
6 223 (11.09%) Telecoms
7 215 (10.69%) Electronics
8 184 (9.15%) Inclusion and Diversity
9 127 (6.32%) Advertising
10 123 (6.12%) Presentation Skills
11 118 (5.87%) Banking
12 93 (4.62%) Law
13 79 (3.93%) Legal
14 66 (3.28%) Organisational Skills
15 64 (3.18%) Games
16 37 (1.84%) Publishing
17 36 (1.79%) Influencing Skills
18 31 (1.54%) Brand Awareness
19 24 (1.19%) Automotive
Job Titles
1 307 (15.27%) Senior
2 247 (12.28%) Analyst
3 208 (10.34%) Developer
4 160 (7.96%) Lead
5 123 (6.12%) Architect
6 117 (5.82%) Consultant
7 103 (5.12%) Software Engineer
8 90 (4.48%) Senior Manager
9 87 (4.33%) Development Manager
10 86 (4.28%) Marketing Manager
11 83 (4.13%) Product Manager
12 74 (3.68%) Project Manager
13 58 (2.88%) Data Analyst
14 54 (2.69%) Designer
15 51 (2.54%) Business Manager
16 46 (2.29%) Business Development Manager
17 43 (2.14%) .NET Developer
17 43 (2.14%) Marketing Analyst
18 42 (2.09%) Business Analyst
19 40 (1.99%) Enterprise Architect
Libraries, Frameworks & Software Standards
1 136 (6.76%) HTML
2 119 (5.92%) CSS
3 92 (4.57%) .NET
4 77 (3.83%) React
5 38 (1.89%) .NET Core
6 36 (1.79%) AngularJS
7 35 (1.74%) Node.js
7 35 (1.74%) OpenID
8 30 (1.49%) ASP.NET
9 25 (1.24%) Web Services
10 22 (1.09%) jQuery
11 19 (0.94%) Unity (Game Engine)
12 18 (0.90%) Laravel
12 18 (0.90%) OpenGL
12 18 (0.90%) OpenGL ES
12 18 (0.90%) Unreal Engine
12 18 (0.90%) Vulkan
12 18 (0.90%) WebAssembly
12 18 (0.90%) WebGPU
13 17 (0.85%) RESTful
Miscellaneous
1 121 (6.02%) Social Media
2 119 (5.92%) Self-Motivation
3 74 (3.68%) Management Information System
4 68 (3.38%) Product Ownership
5 63 (3.13%) Cloud Native
6 58 (2.88%) Marketing Technology
7 51 (2.54%) Blockchain
8 41 (2.04%) Algorithms
8 41 (2.04%) Onboarding
9 35 (1.74%) Mainframe
10 33 (1.64%) Smartphone
11 32 (1.59%) Driving Licence
12 29 (1.44%) Data Structures
12 29 (1.44%) Mali
13 26 (1.29%) Blog
13 26 (1.29%) Embedded Systems
14 23 (1.14%) Digital Media
14 23 (1.14%) Mobile App
14 23 (1.14%) Public Cloud
15 22 (1.09%) Swaptions
Operating Systems
1 76 (3.78%) Windows
2 74 (3.68%) Linux
3 44 (2.19%) Android
4 41 (2.04%) Unix
5 21 (1.04%) Windows Server
6 12 (0.60%) Mac OS
6 12 (0.60%) Windows 10
7 10 (0.50%) Apple iOS
8 2 (0.099%) Windows Server 2012
8 2 (0.099%) Windows Server 2016
9 1 (0.050%) Debian
9 1 (0.050%) FreeRTOS
9 1 (0.050%) HPUX
9 1 (0.050%) VMS
9 1 (0.050%) Windows 7
Processes & Methodologies
1 538 (26.75%) Agile
2 448 (22.28%) Analytics
3 430 (21.38%) Business Intelligence
4 426 (21.18%) Digital Marketing
5 416 (20.69%) Problem-Solving
6 317 (15.76%) CRM
7 266 (13.23%) Project Management
8 249 (12.38%) Roadmaps
9 219 (10.89%) Decision-Making
10 201 (10.00%) Programme Management
11 193 (9.60%) User Experience
12 181 (9.00%) Software Engineering
13 172 (8.55%) B2B
14 168 (8.35%) Customer Service
15 165 (8.20%) Business Development
16 150 (7.46%) Mentoring
17 147 (7.31%) Visualisation
18 144 (7.16%) Computer Science
19 137 (6.81%) Artificial Intelligence
19 137 (6.81%) Machine Learning
Programming Languages
1 356 (17.70%) SQL
2 233 (11.59%) Python
3 168 (8.35%) JavaScript
4 118 (5.87%) C#
5 107 (5.32%) Java
6 85 (4.23%) C
7 79 (3.93%) C++
8 54 (2.69%) R
9 53 (2.64%) PHP
10 32 (1.59%) TypeScript
11 25 (1.24%) Data Analysis Expressions
12 22 (1.09%) VB
13 21 (1.04%) PowerShell
14 19 (0.94%) Bash
15 18 (0.90%) Rust
16 17 (0.85%) MATLAB
17 16 (0.80%) Scala
18 14 (0.70%) T-SQL
19 11 (0.55%) Apex Code
20 10 (0.50%) Embedded C
Qualifications
1 494 (24.56%) Degree
2 89 (4.43%) Computer Science Degree
3 51 (2.54%) Security Cleared
4 47 (2.34%) Master's Degree
5 40 (1.99%) SC Cleared
6 32 (1.59%) Microsoft Certification
7 27 (1.34%) PMI Certification
8 23 (1.14%) PMP
9 15 (0.75%) PhD
10 14 (0.70%) BPSS Clearance
11 13 (0.65%) DV Cleared
12 12 (0.60%) CISSP
13 9 (0.45%) Azure Certification
14 7 (0.35%) Postgraduate
15 5 (0.25%) AWS Certification
16 4 (0.20%) CEH
16 4 (0.20%) CISA
16 4 (0.20%) ITIL Certification
17 3 (0.15%) ACCA
17 3 (0.15%) MBA
Quality Assurance & Compliance
1 79 (3.93%) QA
2 52 (2.59%) Data Quality
3 34 (1.69%) PMO
4 28 (1.39%) GDPR
5 22 (1.09%) Accessibility
5 22 (1.09%) ISO/IEC 27001
6 9 (0.45%) Actionable Recommendations
6 9 (0.45%) Cyber Essentials
7 6 (0.30%) ISO 26262
7 6 (0.30%) SLA
8 5 (0.25%) MISRA
9 4 (0.20%) ISO 9001
9 4 (0.20%) ITGC
9 4 (0.20%) Sarbanes-Oxley
10 3 (0.15%) GMP
11 2 (0.099%) Def Stans
11 2 (0.099%) DO-160
11 2 (0.099%) DO-254
11 2 (0.099%) ISO 31000
11 2 (0.099%) PCI DSS
System Software
1 43 (2.14%) Docker
2 36 (1.79%) Active Directory
3 31 (1.54%) Firmware
4 21 (1.04%) Embedded Firmware
5 14 (0.70%) VMware Infrastructure
6 6 (0.30%) Virtual Machines
7 5 (0.25%) Hyper-V
8 2 (0.099%) HDFS
9 1 (0.050%) BitLocker
9 1 (0.050%) NFS
9 1 (0.050%) Oracle RAC
9 1 (0.050%) Virtual Desktop
9 1 (0.050%) Virtual Servers
9 1 (0.050%) VMware NSX
Systems Management
1 36 (1.79%) Kubernetes
2 29 (1.44%) Terraform
3 14 (0.70%) Microsoft Intune
4 9 (0.45%) Prometheus
5 5 (0.25%) Jamf Pro
5 5 (0.25%) Kibana
5 5 (0.25%) Nagios
5 5 (0.25%) Puppet
6 4 (0.20%) Active Directory Federation Services
6 4 (0.20%) Grafana
7 3 (0.15%) Functional Safety
8 2 (0.099%) cPanel
8 2 (0.099%) Single Sign-On
9 1 (0.050%) Ansible
9 1 (0.050%) Nmap
9 1 (0.050%) Oracle RMAN
9 1 (0.050%) Packer
9 1 (0.050%) RSA Archer
9 1 (0.050%) SCCM
9 1 (0.050%) vCenter Server
Vendors
1 363 (18.05%) Microsoft
2 209 (10.39%) SAP
3 194 (9.65%) Salesforce
4 173 (8.60%) Google
5 100 (4.97%) Adobe
6 57 (2.83%) Oracle
7 47 (2.34%) HubSpot
8 41 (2.04%) Salesforce Marketing Cloud
9 30 (1.49%) Cisco
9 30 (1.49%) Teradata
10 26 (1.29%) Facebook
11 25 (1.24%) Databricks
12 24 (1.19%) Sybase
13 22 (1.09%) OpenLink
13 22 (1.09%) TIBCO
14 16 (0.80%) VMware
15 15 (0.75%) Ahrefs
15 15 (0.75%) Citrix
16 12 (0.60%) Sitecore
17 11 (0.55%) Instagram