Period
to

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 2 July 2022 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
2 Jul 2022
Same period 2021 Same period 2020
Rank 40 48 77
Rank change year-on-year +8 +29 -16
Permanent jobs citing Marketing 13,340 5,939 3,012
As % of all permanent jobs advertised in the UK 7.42% 5.51% 3.81%
As % of the General category 11.23% 9.80% 7.02%
Number of salaries quoted 4,078 3,479 2,306
10th Percentile £31,250 £30,750 £30,000
25th Percentile £41,250 £39,563 £37,500
Median annual salary (50th Percentile) £55,000 £55,000 £52,500
Median % change year-on-year - +4.76% +5.00%
75th Percentile £73,750 £75,000 £70,000
90th Percentile £95,000 £92,500 £85,000
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 118,789 60,582 42,913
As % of all permanent IT jobs advertised in the UK 66.06% 56.25% 54.30%
Number of salaries quoted 54,101 39,029 33,351
10th Percentile £32,500 £31,250 £31,250
25th Percentile £42,500 £41,250 £40,133
Median annual salary (50th Percentile) £60,000 £55,500 £55,000
Median % change year-on-year +8.11% +0.91% +4.76%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £97,500 £95,000 £95,000
UK excluding London median annual salary £50,000 £47,500 £47,500
% change year-on-year +5.26% - +5.56%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 2 July 2022.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 2 July 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +12 11,383 £55,000 - 737
London +10 6,175 £62,500 -3.85% 289
Work from Home +14 5,919 £55,000 - 256
UK excluding London +21 5,646 £47,500 +5.56% 457
South East +38 2,140 £50,000 +11.11% 107
North of England +10 839 £47,500 -2.06% 140
Midlands +46 724 £44,000 -2.22% 82
South West +2 672 £45,000 - 61
East of England +3 633 £40,000 -3.03% 39
West Midlands +31 461 £45,000 -10.00% 53
Scotland +1 451 £45,000 -10.00% 16
North West 0 444 £48,500 -7.62% 87
Yorkshire +5 315 £47,500 - 48
East Midlands +56 265 £40,000 +2.56% 29
Wales +31 140 £52,500 +61.54% 8
North East +23 81 £40,000 -17.53% 5
Northern Ireland +39 75 £55,000 +83.33% 4

For the 6 months to 2 July 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 4,669 (35.00%) Finance
2 4,395 (32.95%) Social Skills
3 4,200 (31.48%) Agile
4 3,318 (24.87%) Degree
5 3,157 (23.67%) Analytics
6 2,950 (22.11%) Problem-Solving
7 2,737 (20.52%) SQL
8 2,563 (19.21%) JavaScript
9 2,339 (17.53%) Analytical Skills
10 2,226 (16.69%) Digital Marketing
11 2,111 (15.82%) User Experience
12 2,000 (14.99%) Python
13 1,976 (14.81%) HTML
14 1,963 (14.72%) Software Engineering
15 1,929 (14.46%) CSS
16 1,824 (13.67%) Business Intelligence
17 1,757 (13.17%) Decision-Making
18 1,708 (12.80%) Google
19 1,676 (12.56%) Project Management
20 1,499 (11.24%) Git (software)
21 1,489 (11.16%) Azure
22 1,476 (11.06%) AWS
23 1,429 (10.71%) Java
24 1,403 (10.52%) Docker
25 1,371 (10.28%) Retail
26 1,350 (10.12%) Data Science
27 1,346 (10.09%) React
28 1,296 (9.72%) Node.js
29 1,240 (9.30%) SaaS
30 1,190 (8.92%) Microsoft

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 572 (4.29%) CMS
2 345 (2.59%) SAS
3 275 (2.06%) WordPress
4 221 (1.66%) SharePoint
5 213 (1.60%) Confluence
6 206 (1.54%) Apache Airflow
7 194 (1.45%) Apache Spark
8 158 (1.18%) Apache
9 125 (0.94%) Umbraco
10 100 (0.75%) Drupal
11 91 (0.68%) Headless CMS
12 59 (0.44%) Apache Solr
13 46 (0.34%) Sitecore CMS
14 36 (0.27%) IIS
15 35 (0.26%) nginx
16 34 (0.25%) Adobe Experience Manager
17 33 (0.25%) Jupyter
18 26 (0.19%) WebLogic
19 24 (0.18%) Luigi
20 21 (0.16%) Apache Pulsar
Applications
1 787 (5.90%) Microsoft Excel
2 428 (3.21%) Microsoft Office
3 354 (2.65%) Microsoft PowerPoint
4 303 (2.27%) Sketch
5 246 (1.84%) Photoshop
6 238 (1.78%) Adobe Creative Suite
7 140 (1.05%) Adobe Illustrator
8 137 (1.03%) Adobe After Effects
9 116 (0.87%) InVision
10 91 (0.68%) Adobe XD
11 80 (0.60%) Adobe Premiere
12 64 (0.48%) CINEMA 4D
12 64 (0.48%) InDesign
13 59 (0.44%) Microsoft Project
14 57 (0.43%) Spreadsheet
15 47 (0.35%) MS Visio
16 45 (0.34%) SPSS
17 36 (0.27%) Zeplin
18 32 (0.24%) Marvel
19 24 (0.18%) Stata
Business Applications
1 139 (1.04%) Dynamics CRM
2 69 (0.52%) Shopify
3 61 (0.46%) WebTrends
4 51 (0.38%) Magento
4 51 (0.38%) Salesforce.com CRM
5 43 (0.32%) Adobe Campaign
6 39 (0.29%) Distributed Ledger
7 35 (0.26%) Social Studio
8 33 (0.25%) SessionCam
9 32 (0.24%) NetSuite
10 26 (0.19%) Payment Gateway
11 19 (0.14%) Eloqua
11 19 (0.14%) FastStats
12 18 (0.13%) Dynamics AX
13 12 (0.090%) Oracle ERP
14 11 (0.082%) SAP GTS
14 11 (0.082%) Unica
15 10 (0.075%) Sprinklr
16 9 (0.067%) SAP S/4HANA
17 8 (0.060%) Acoustic Campaign
Cloud Services
1 1,489 (11.16%) Azure
2 1,476 (11.06%) AWS
3 1,240 (9.30%) SaaS
4 790 (5.92%) Google Analytics
5 697 (5.22%) GCP
6 672 (5.04%) Power Platform
7 495 (3.71%) Figma
8 361 (2.71%) Serverless
9 360 (2.70%) GitHub
10 238 (1.78%) Slack
11 232 (1.74%) Snowflake
12 212 (1.59%) Azure DevOps
13 202 (1.51%) Microsoft 365
14 193 (1.45%) Google Ads
15 188 (1.41%) Google Data Studio
16 170 (1.27%) AWS Lambda
17 162 (1.21%) Google Tag Manager
18 154 (1.15%) Cloud Computing
19 153 (1.15%) Salesforce Service Cloud
20 147 (1.10%) dbt
Communications & Networking
1 619 (4.64%) HTTP
2 561 (4.21%) SSL
3 211 (1.58%) Internet
4 135 (1.01%) Firewall
5 131 (0.98%) Broadband
6 94 (0.70%) VPN
7 86 (0.64%) Network Security
8 71 (0.53%) DNS
9 66 (0.49%) WAN
10 52 (0.39%) Wi-Fi
11 50 (0.37%) Intranet
12 48 (0.36%) LAN
13 43 (0.32%) Wireless
14 36 (0.27%) TCP/IP
15 33 (0.25%) Unified Communications
16 27 (0.20%) Skype
17 26 (0.19%) HTTPS
17 26 (0.19%) SD-WAN
18 21 (0.16%) DKIM
18 21 (0.16%) DMARC
Database & Business Intelligence
1 860 (6.45%) NoSQL
2 689 (5.16%) Tableau
3 640 (4.80%) Power BI
4 572 (4.29%) MySQL
5 436 (3.27%) Data Warehouse
6 432 (3.24%) SQL Server
7 421 (3.16%) Big Data
8 403 (3.02%) PostgreSQL
9 280 (2.10%) BigQuery
10 259 (1.94%) MongoDB
11 224 (1.68%) Looker
12 201 (1.51%) Relational Database
13 188 (1.41%) Redis
14 178 (1.33%) Elasticsearch
15 146 (1.09%) Data Lake
16 125 (0.94%) Metadata
17 124 (0.93%) Amazon Redshift
18 102 (0.76%) DynamoDB
19 100 (0.75%) Mixpanel
20 86 (0.64%) QlikView
Development Applications
1 1,499 (11.24%) Git (software)
2 665 (4.99%) JIRA
3 348 (2.61%) Jenkins
4 217 (1.63%) webpack
5 136 (1.02%) GitLab
6 123 (0.92%) Selenium
7 115 (0.86%) Cypress.io
8 111 (0.83%) Visual Studio
9 107 (0.80%) JUnit
10 103 (0.77%) Grunt
11 99 (0.74%) Bitbucket
12 91 (0.68%) gulp
13 81 (0.61%) Mocha
14 66 (0.49%) Subversion
15 59 (0.44%) Maven
16 58 (0.43%) PostCSS
17 54 (0.40%) PHPUnit
18 50 (0.37%) Cucumber
19 48 (0.36%) Atlassian Bamboo
20 47 (0.35%) Postman
General
1 4,669 (35.00%) Finance
2 4,395 (32.95%) Social Skills
3 2,339 (17.53%) Analytical Skills
4 1,371 (10.28%) Retail
5 1,110 (8.32%) Advertising
6 912 (6.84%) Presentation Skills
7 876 (6.57%) Legal
8 875 (6.56%) Manufacturing
9 849 (6.36%) Inclusion and Diversity
10 844 (6.33%) Games
11 800 (6.00%) Public Sector
12 773 (5.79%) Telecoms
13 668 (5.01%) Electronics
14 505 (3.79%) Banking
15 484 (3.63%) Organisational Skills
16 447 (3.35%) Law
17 319 (2.39%) Influencing Skills
18 251 (1.88%) Automotive
19 250 (1.87%) Aviation
20 228 (1.71%) Pharmaceutical
Job Titles
1 1,681 (12.60%) Developer
2 1,302 (9.76%) Software Engineer
3 1,242 (9.31%) Analyst
4 1,183 (8.87%) Graduate
5 940 (7.05%) Trainee
6 915 (6.86%) Product Manager
7 695 (5.21%) Designer
8 391 (2.93%) Senior Developer
9 389 (2.92%) Data Analyst
10 386 (2.89%) Front End Developer (Client-Side Developer)
11 370 (2.77%) Architect
12 365 (2.74%) Senior Manager
13 354 (2.65%) Consultant
14 340 (2.55%) Project Manager
15 291 (2.18%) Data Engineer
16 270 (2.02%) Senior Analyst
17 259 (1.94%) Senior Software Engineer
18 250 (1.87%) UX Designer
19 223 (1.67%) Programmer
20 220 (1.65%) Statistical Programmer
Libraries, Frameworks & Software Standards
1 1,976 (14.81%) HTML
2 1,929 (14.46%) CSS
3 1,346 (10.09%) React
4 1,296 (9.72%) Node.js
5 1,083 (8.12%) .NET
6 834 (6.25%) AngularJS
7 706 (5.29%) ASP.NET
8 695 (5.21%) Ruby on Rails
9 544 (4.08%) Angular 2
10 509 (3.82%) REST
11 380 (2.85%) Sass
12 368 (2.76%) Kafka
13 363 (2.72%) HTML5
14 332 (2.49%) RESTful
15 327 (2.45%) GraphQL
16 299 (2.24%) Vue.js
17 272 (2.04%) jQuery
18 265 (1.99%) Spring
19 250 (1.87%) Laravel
20 244 (1.83%) Redux
Miscellaneous
1 2,111 (15.82%) User Experience
2 950 (7.12%) Driving Licence
3 882 (6.61%) Social Media
4 675 (5.06%) Self-Motivation
5 414 (3.10%) Mobile App
6 400 (3.00%) Blog
7 346 (2.59%) Marketing Technology
8 323 (2.42%) Algorithms
9 310 (2.32%) Virtual Team
10 258 (1.93%) Management Information System
11 202 (1.51%) Enterprise Software
12 189 (1.42%) Cloud Native
13 187 (1.40%) Digital Media
14 174 (1.30%) Data Structures
15 161 (1.21%) Blockchain
16 147 (1.10%) Sports Betting
17 142 (1.06%) Animation
18 125 (0.94%) Greenfield Project
19 110 (0.82%) Hackathon
20 107 (0.80%) NHS
Operating Systems
1 461 (3.46%) Linux
2 318 (2.38%) Windows
3 299 (2.24%) Android
4 266 (1.99%) Apple iOS
5 166 (1.24%) Unix
6 61 (0.46%) Windows Server
7 51 (0.38%) Windows 10
8 39 (0.29%) Mac OS
9 26 (0.19%) CentOS
10 23 (0.17%) Embedded Linux
11 21 (0.16%) Mac OS X
12 18 (0.13%) Windows Server 2016
13 12 (0.090%) Kali Linux
13 12 (0.090%) Ubuntu
14 11 (0.082%) Windows Server 2019
15 10 (0.075%) Debian
15 10 (0.075%) Windows 7
16 8 (0.060%) Windows Server 2008
16 8 (0.060%) Windows Server 2012
17 7 (0.052%) Alpine Linux
Processes & Methodologies
1 4,200 (31.48%) Agile
2 3,157 (23.67%) Analytics
3 2,950 (22.11%) Problem-Solving
4 2,226 (16.69%) Digital Marketing
5 1,963 (14.72%) Software Engineering
6 1,824 (13.67%) Business Intelligence
7 1,757 (13.17%) Decision-Making
8 1,676 (12.56%) Project Management
9 1,350 (10.12%) Data Science
10 1,158 (8.68%) Web Development
11 1,117 (8.37%) Mentoring
12 1,102 (8.26%) Scrum
13 1,056 (7.92%) DevOps
14 1,048 (7.86%) UX Design
15 995 (7.46%) Product Roadmap
16 986 (7.39%) Product Management
17 983 (7.37%) Data Analysis
18 980 (7.35%) CRM
19 971 (7.28%) E-Commerce
20 924 (6.93%) Cost Control
Programming Languages
1 2,737 (20.52%) SQL
2 2,563 (19.21%) JavaScript
3 2,000 (14.99%) Python
4 1,429 (10.71%) Java
5 839 (6.29%) Ruby
6 740 (5.55%) Go
7 706 (5.29%) TypeScript
8 667 (5.00%) PHP
9 586 (4.39%) C
10 533 (4.00%) C#
11 520 (3.90%) R
12 220 (1.65%) ES6
13 205 (1.54%) Scala
14 185 (1.39%) Bash
15 164 (1.23%) Kotlin
16 150 (1.12%) C++
17 128 (0.96%) T-SQL
18 120 (0.90%) PowerShell
19 73 (0.55%) Apex Code
20 72 (0.54%) Clojure
Qualifications
1 3,318 (24.87%) Degree
2 397 (2.98%) Computer Science Degree
3 228 (1.71%) Security Cleared
4 171 (1.28%) Master's Degree
5 119 (0.89%) MBA
6 102 (0.76%) PMI Certification
7 88 (0.66%) Microsoft Certification
8 87 (0.65%) PhD
9 79 (0.59%) Numerate Degree
10 62 (0.46%) SC Cleared
11 45 (0.34%) APMP
11 45 (0.34%) PMP
12 42 (0.31%) CISSP
13 29 (0.22%) CISM
14 25 (0.19%) ISEB
15 24 (0.18%) ISTQB
16 23 (0.17%) PRINCE2 Certification
17 21 (0.16%) AWS Certification
17 21 (0.16%) DV Cleared
18 19 (0.14%) CISA
Quality Assurance & Compliance
1 933 (6.99%) QA
2 401 (3.01%) Accessibility
3 270 (2.02%) GDPR
4 250 (1.87%) Data Quality
5 226 (1.69%) Good Clinical Practice
6 220 (1.65%) 21 CFR Part 11
6 220 (1.65%) CDISC
7 111 (0.83%) Actionable Recommendations
8 81 (0.61%) SLA
9 75 (0.56%) PMO
10 52 (0.39%) ISO/IEC 27001
11 38 (0.28%) NIST
12 32 (0.24%) GMP
13 28 (0.21%) Cyber Essentials
14 23 (0.17%) WCAG
15 18 (0.13%) GLP
16 16 (0.12%) PCI DSS
16 16 (0.12%) SOC 2
17 15 (0.11%) NEBOSH
18 12 (0.090%) Sarbanes-Oxley
System Software
1 1,403 (10.52%) Docker
2 106 (0.79%) Active Directory
3 42 (0.31%) Apache ZooKeeper
4 30 (0.22%) VMware Infrastructure
5 22 (0.16%) Virtual Machines
6 20 (0.15%) Virtual Servers
7 16 (0.12%) Firmware
8 8 (0.060%) VMware ESXi
9 7 (0.052%) Hyper-V
10 5 (0.037%) Terminal Services
11 4 (0.030%) iptables
11 4 (0.030%) Varnish
11 4 (0.030%) VirtualBox
12 3 (0.022%) MetaFrame
12 3 (0.022%) VMware NSX
13 2 (0.015%) Apache Flume
13 2 (0.015%) LXC
13 2 (0.015%) vCloud
13 2 (0.015%) Virtual Desktop
13 2 (0.015%) vSphere
Systems Management
1 696 (5.22%) Kubernetes
2 430 (3.22%) Terraform
3 77 (0.58%) Ansible
4 65 (0.49%) Grafana
5 54 (0.40%) Prometheus
6 40 (0.30%) Docker Swarm
7 37 (0.28%) Microsoft Intune
7 37 (0.28%) Opscode Chef
8 35 (0.26%) Kubeflow
8 35 (0.26%) Puppet
9 21 (0.16%) SCCM
10 20 (0.15%) Kibana
11 19 (0.14%) Argo
12 17 (0.13%) Nagios
12 17 (0.13%) Single Sign-On
13 11 (0.082%) Graylog
13 11 (0.082%) Jamf Pro
14 10 (0.075%) Consul
14 10 (0.075%) Opsgenie
14 10 (0.075%) Packer
Vendors
1 1,708 (12.80%) Google
2 1,190 (8.92%) Microsoft
3 982 (7.36%) Salesforce.com
4 915 (6.86%) Adobe
5 783 (5.87%) SAP
6 264 (1.98%) Salesforce Marketing Cloud
7 218 (1.63%) Facebook
8 210 (1.57%) Apple
9 201 (1.51%) Oracle
10 131 (0.98%) Pardot
11 128 (0.96%) Sun
12 117 (0.88%) Twitter
13 106 (0.79%) Databricks
14 98 (0.73%) YouTube
15 75 (0.56%) Tealium
16 72 (0.54%) Instagram
17 66 (0.49%) Brandwatch
18 65 (0.49%) Cadence
19 63 (0.47%) HubSpot
20 62 (0.46%) Teradata