Marketing Jobs

Marketing
UK

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 26 July 2024, comparing them to the same period in the previous two years.

6 months to
26 Jul 2024
Same period 2023 Same period 2022
Rank 31 76 41
Rank change year-on-year +45 -35 +11
Permanent jobs citing Marketing 5,205 3,230 13,671
As % of all permanent jobs advertised in the UK 5.76% 4.00% 7.80%
As % of the General category 10.08% 6.05% 11.56%
Number of salaries quoted 2,375 1,936 4,172
10th Percentile £27,500 £31,125 £31,250
25th Percentile £32,500 £37,000 £41,250
Median annual salary (50th Percentile) £45,000 £55,000 £55,000
Median % change year-on-year -18.18% - -
75th Percentile £63,750 £71,438 £73,750
90th Percentile £82,500 £87,500 £95,000
UK excluding London median annual salary £42,500 £42,500 £47,500
% change year-on-year - -10.53% +5.56%

All General Skills
UK

Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring common skills.

Permanent vacancies with a requirement for common skills 51,660 53,362 118,305
As % of all permanent jobs advertised in the UK 57.16% 66.13% 67.50%
Number of salaries quoted 31,702 33,264 55,108
10th Percentile £28,500 £32,350 £32,500
25th Percentile £37,500 £42,750 £43,000
Median annual salary (50th Percentile) £54,000 £60,000 £60,000
Median % change year-on-year -10.00% - +6.19%
75th Percentile £72,557 £80,000 £80,000
90th Percentile £95,000 £100,000 £98,750
UK excluding London median annual salary £47,557 £52,500 £50,000
% change year-on-year -9.42% +5.00% +5.26%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 26 July 2024.

Salary histogram for Marketing in the UK

Marketing
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 26 July 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +36 3,991 £45,000 -18.18% 1,089
UK excluding London +64 3,705 £42,500 - 917
Work from Home +46 1,589 £45,000 -22.91% 732
London +24 1,268 £55,000 -15.38% 294
Scotland +71 953 £47,113 +10.85% 27
South East +46 812 £40,500 -4.71% 267
North of England +50 722 £42,500 -5.03% 252
Midlands +70 611 £42,500 - 167
Yorkshire +40 347 £40,000 -19.41% 74
North West +48 341 £47,500 +25.00% 166
East Midlands +90 314 £37,500 +2.74% 53
South West +18 307 £42,500 +6.25% 111
West Midlands +35 297 £50,000 +11.11% 114
East of England +15 227 £45,000 -2.70% 92
Northern Ireland - 37 £35,000 - 26
Wales +16 36 £45,000 +18.86% 30
North East +2 34 £30,000 -17.24% 18
Channel Islands - 1 £67,500 -

Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 202 (3.88%) CMS
2 165 (3.17%) Apache Spark
3 156 (3.00%) WordPress
4 75 (1.44%) SharePoint
5 55 (1.06%) Apache Airflow
6 52 (1.00%) Microsoft Exchange
7 40 (0.77%) Confluence
8 37 (0.71%) FileNet
9 20 (0.38%) SAS
10 18 (0.35%) Adobe Experience Manager
11 17 (0.33%) Cloud Foundry
12 16 (0.31%) Drupal
13 15 (0.29%) Umbraco
14 13 (0.25%) Apache
15 12 (0.23%) Headless CMS
16 11 (0.21%) CICS
17 8 (0.15%) IIS
18 7 (0.13%) nginx
19 6 (0.12%) Joomla!
20 5 (0.096%) Sitecore CMS
Applications
1 683 (13.12%) Microsoft Office
2 627 (12.05%) Microsoft Excel
3 156 (3.00%) Microsoft PowerPoint
4 98 (1.88%) Photoshop
5 68 (1.31%) Adobe Creative Suite
6 63 (1.21%) Adobe Illustrator
7 49 (0.94%) InDesign
8 30 (0.58%) Spreadsheet
9 28 (0.54%) Adobe After Effects
10 25 (0.48%) Sketch
11 24 (0.46%) Adobe Premiere
12 20 (0.38%) Adobe XD
13 10 (0.19%) Trello
14 9 (0.17%) SPSS
15 8 (0.15%) InfoPath
15 8 (0.15%) UserZoom
16 7 (0.13%) InVision
16 7 (0.13%) MS Visio
16 7 (0.13%) OrCAD
17 5 (0.096%) AutoCAD
Business Applications
1 99 (1.90%) Dynamics CRM
2 55 (1.06%) Magento
3 49 (0.94%) Shopify
4 37 (0.71%) SDL Web 8
5 25 (0.48%) Endur
6 16 (0.31%) Adobe Campaign
6 16 (0.31%) Salesforce CRM
7 15 (0.29%) NEC Housing
8 10 (0.19%) Sage 200
9 7 (0.13%) Payment Gateway
10 6 (0.12%) Sage 500
10 6 (0.12%) Sage X3
10 6 (0.12%) SAP ERP
10 6 (0.12%) SAP SD
11 5 (0.096%) Workfront
12 4 (0.077%) MIS ActiveH
12 4 (0.077%) Raiser’s Edge
12 4 (0.077%) SAP CX
12 4 (0.077%) SAP Hybris
13 3 (0.058%) SAP S/4HANA
Cloud Services
1 458 (8.80%) AWS
2 318 (6.11%) Azure
3 316 (6.07%) Power Platform
4 198 (3.80%) SaaS
5 178 (3.42%) Dynamics 365
6 162 (3.11%) Google Analytics
7 122 (2.34%) Microsoft 365
8 112 (2.15%) Figma
9 104 (2.00%) Power Automate
10 90 (1.73%) PowerApps
11 75 (1.44%) Datadog
12 63 (1.21%) GCP
13 61 (1.17%) Google Ads
14 53 (1.02%) Azure DevOps
15 50 (0.96%) GitHub
16 48 (0.92%) Amazon S3
16 48 (0.92%) SurveyMonkey
17 38 (0.73%) Serverless
18 36 (0.69%) Adobe Creative Cloud
19 32 (0.61%) Entra ID
Communications & Networking
1 229 (4.40%) Broadband
2 61 (1.17%) Kerberos
3 40 (0.77%) 5G
4 36 (0.69%) Wireless
5 26 (0.50%) DNS
5 26 (0.50%) Network Security
6 22 (0.42%) Internet
6 22 (0.42%) Wi-Fi
7 20 (0.38%) Unified Communications
8 19 (0.37%) Intranet
9 18 (0.35%) Firewall
10 17 (0.33%) HTTP
11 16 (0.31%) LAN
12 15 (0.29%) FTP
12 15 (0.29%) TCP/IP
13 14 (0.27%) WAN
14 12 (0.23%) DHCP
14 12 (0.23%) Modbus
15 10 (0.19%) Ethernet
15 10 (0.19%) VoIP
Database & Business Intelligence
1 227 (4.36%) Power BI
2 173 (3.32%) NoSQL
3 155 (2.98%) Big Data
4 141 (2.71%) Tableau
5 136 (2.61%) SQL Server
6 82 (1.58%) Relational Database
7 70 (1.34%) Metadata
8 47 (0.90%) Apache Cassandra
8 47 (0.90%) MySQL
9 46 (0.88%) Elasticsearch
10 37 (0.71%) MongoDB
11 35 (0.67%) Data Lake
11 35 (0.67%) RDBMS
12 34 (0.65%) Data Warehouse
13 29 (0.56%) Power Query
14 28 (0.54%) PostgreSQL
15 27 (0.52%) Looker
16 18 (0.35%) SQL Server Integration Services
17 17 (0.33%) Amazon Aurora
17 17 (0.33%) CockroachDB
Development Applications
1 160 (3.07%) JIRA
2 156 (3.00%) Git
3 109 (2.09%) Jenkins
4 63 (1.21%) Visual Studio
5 51 (0.98%) Bitbucket
6 48 (0.92%) GitLab
7 44 (0.85%) Artifactory
8 37 (0.71%) JUnit
8 37 (0.71%) Moq
8 37 (0.71%) NUnit
8 37 (0.71%) TeamCity
9 30 (0.58%) JMeter
10 27 (0.52%) SpecFlow
11 23 (0.44%) Maven
12 19 (0.37%) Cucumber
12 19 (0.37%) Jasmine
12 19 (0.37%) Mockito
12 19 (0.37%) Octopus Deploy
13 18 (0.35%) git-flow
13 18 (0.35%) Sourcetree
General
1 2,217 (42.59%) Finance
2 1,600 (30.74%) Social Skills
3 1,160 (22.29%) Inclusion and Diversity
4 1,030 (19.79%) Law
5 998 (19.17%) Analytical Skills
6 734 (14.10%) Retail
7 396 (7.61%) Advertising
8 235 (4.51%) Manufacturing
9 230 (4.42%) Legal
10 217 (4.17%) Public Sector
11 180 (3.46%) Telecoms
12 178 (3.42%) Electronics
13 171 (3.29%) Presentation Skills
14 157 (3.02%) Influencing Skills
15 133 (2.56%) Organisational Skills
16 132 (2.54%) Financial Institution
17 124 (2.38%) French Language
18 116 (2.23%) Pharmaceutical
19 100 (1.92%) German Language
20 97 (1.86%) Banking
Job Titles
1 730 (14.02%) Lead
2 692 (13.29%) Senior
3 595 (11.43%) Software Engineer
4 468 (8.99%) Developer
5 455 (8.74%) Development Manager
6 351 (6.74%) Consultant
7 321 (6.17%) Lead Software Engineer
8 289 (5.55%) Analyst
9 209 (4.02%) Architect
10 196 (3.77%) Java Engineer
10 196 (3.77%) Java Software Engineer
11 173 (3.32%) Senior Manager
12 163 (3.13%) Project Manager
13 156 (3.00%) Business Manager
14 149 (2.86%) Technical Consultant
15 138 (2.65%) Senior Software Engineer
16 137 (2.63%) Business Development Manager
17 133 (2.56%) Solutions Consultant
18 126 (2.42%) Designer
19 121 (2.32%) Product Manager
Libraries, Frameworks & Software Standards
1 399 (7.67%) HTML
2 338 (6.49%) CSS
3 255 (4.90%) React
4 235 (4.51%) .NET
5 166 (3.19%) Spring
6 159 (3.05%) Web Services
7 149 (2.86%) RESTful
8 125 (2.40%) AngularJS
9 102 (1.96%) Spring Boot
10 100 (1.92%) XML
11 93 (1.79%) Kafka
12 87 (1.67%) JSON
13 84 (1.61%) jQuery
14 79 (1.52%) ASP.NET
15 67 (1.29%) PySpark
16 65 (1.25%) GraphQL
16 65 (1.25%) Node.js
17 63 (1.21%) .NET Framework
18 62 (1.19%) HTML5
19 61 (1.17%) Vue
Miscellaneous
1 428 (8.22%) Cloud Native
2 426 (8.18%) Social Media
3 225 (4.32%) Marketing Technology
4 206 (3.96%) Self-Motivation
5 193 (3.71%) Product Ownership
6 140 (2.69%) Management Information System
7 137 (2.63%) Algorithms
8 112 (2.15%) Blog
9 107 (2.06%) Market Risk
10 104 (2.00%) Onboarding
11 98 (1.88%) Public Cloud
12 89 (1.71%) Analytical Mindset
13 86 (1.65%) Reference Data
14 78 (1.50%) Graphic Design
15 77 (1.48%) NHS
16 76 (1.46%) Photography
17 71 (1.36%) Mobile App
18 69 (1.33%) Driving Licence
18 69 (1.33%) IoT
19 60 (1.15%) Life Science
Operating Systems
1 120 (2.31%) Windows
2 92 (1.77%) Linux
3 29 (0.56%) Windows Server
4 25 (0.48%) Android
5 20 (0.38%) Apple iOS
5 20 (0.38%) Windows 10
6 8 (0.15%) Kali Linux
7 6 (0.12%) Mac OS
8 5 (0.096%) Embedded Linux
8 5 (0.096%) Unix
8 5 (0.096%) Windows Server 2012
8 5 (0.096%) Windows Server 2016
8 5 (0.096%) Windows Server 2019
9 4 (0.077%) Windows 7
10 2 (0.038%) Mac OS X
10 2 (0.038%) VMS
11 1 (0.019%) Alpine Linux
11 1 (0.019%) FreeRTOS
Processes & Methodologies
1 1,621 (31.14%) Agile
2 885 (17.00%) Problem-Solving
3 865 (16.62%) Software Engineering
4 864 (16.60%) Analytics
5 838 (16.10%) Business Development
6 748 (14.37%) SDLC
7 668 (12.83%) Digital Marketing
8 609 (11.70%) CI/CD
9 588 (11.30%) Operational Stability
10 544 (10.45%) Artificial Intelligence
11 518 (9.95%) Decision-Making
12 508 (9.76%) Project Management
13 504 (9.68%) Roadmaps
14 489 (9.39%) CRM
15 456 (8.76%) Data Management
16 453 (8.70%) Logistics
17 436 (8.38%) Machine Learning
18 424 (8.15%) Customer Requirements
19 409 (7.86%) Commercial Awareness
20 407 (7.82%) Business Intelligence
Programming Languages
1 614 (11.80%) SQL
2 497 (9.55%) Java
3 496 (9.53%) JavaScript
4 456 (8.76%) Python
5 220 (4.23%) C#
6 139 (2.67%) PHP
7 121 (2.32%) Scala
8 103 (1.98%) TypeScript
9 87 (1.67%) R
10 71 (1.36%) T-SQL
11 65 (1.25%) C++
12 59 (1.13%) Go
13 54 (1.04%) C
14 44 (0.85%) Prolog
14 44 (0.85%) SPARQL
15 32 (0.61%) VB
16 25 (0.48%) PowerShell
17 20 (0.38%) Bash
18 18 (0.35%) XPath
19 15 (0.29%) Data Analysis Expressions
Qualifications
1 1,106 (21.25%) Degree
2 169 (3.25%) Master's Degree
3 132 (2.54%) DBS Check
4 116 (2.23%) Computer Science Degree
5 64 (1.23%) MBA
6 56 (1.08%) PhD
7 47 (0.90%) Security Cleared
8 42 (0.81%) Microsoft Certification
9 30 (0.58%) SC Cleared
10 25 (0.48%) ACCA
11 24 (0.46%) PMI Certification
12 23 (0.44%) CISSP
13 20 (0.38%) PMP
14 16 (0.31%) CISM
15 13 (0.25%) PRINCE2 Practitioner
16 12 (0.23%) CISA
17 11 (0.21%) Azure Certification
17 11 (0.21%) CIPD
17 11 (0.21%) HND
18 10 (0.19%) BPSS Clearance
Quality Assurance & Compliance
1 200 (3.84%) QA
2 141 (2.71%) Accessibility
3 67 (1.29%) Data Quality
4 66 (1.27%) GDPR
5 37 (0.71%) SLA
6 34 (0.65%) PMO
7 25 (0.48%) Actionable Recommendations
8 20 (0.38%) NIST
9 17 (0.33%) ISO/IEC 27001
9 17 (0.33%) WCAG
10 12 (0.23%) California Consumer Privacy Act
11 9 (0.17%) GMP
12 8 (0.15%) ISO 9001
13 6 (0.12%) MiFID
13 6 (0.12%) UCITS
14 5 (0.096%) GRC
14 5 (0.096%) JTAG
15 4 (0.077%) IEC 61131
15 4 (0.077%) ISO/IEC 27005
16 3 (0.058%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
System Software
1 88 (1.69%) Docker
2 71 (1.36%) Active Directory
3 42 (0.81%) Firmware
4 18 (0.35%) Embedded Firmware
4 18 (0.35%) VMware Infrastructure
5 15 (0.29%) Hyper-V
6 11 (0.21%) Time Sharing Option
7 1 (0.019%) VMware ESXi
7 1 (0.019%) vSphere
Systems Management
1 173 (3.32%) Kubernetes
2 94 (1.81%) Terraform
3 80 (1.54%) Grafana
4 58 (1.11%) Prometheus
5 8 (0.15%) Nessus
5 8 (0.15%) Nmap
6 6 (0.12%) Ansible
7 5 (0.096%) Rancher
7 5 (0.096%) Single Sign-On
8 4 (0.077%) Active Directory Federation Services
8 4 (0.077%) Microsoft Intune
8 4 (0.077%) Progress Chef
8 4 (0.077%) Puppet
8 4 (0.077%) SCCM
9 3 (0.058%) Autotask
9 3 (0.058%) EMC NetWorker
9 3 (0.058%) Matomo
10 1 (0.019%) CSIRT
10 1 (0.019%) Failover Clustering
10 1 (0.019%) vRealize
Vendors
1 944 (18.14%) Microsoft
2 320 (6.15%) Google
3 236 (4.53%) Adobe
4 196 (3.77%) Salesforce
5 172 (3.30%) SAP
6 152 (2.92%) Oracle
7 84 (1.61%) Splunk
8 79 (1.52%) Dynatrace
9 72 (1.38%) Facebook
10 37 (0.71%) Qualtrics
10 37 (0.71%) Salesforce Marketing Cloud
11 35 (0.67%) HubSpot
11 35 (0.67%) Instagram
11 35 (0.67%) YouTube
12 32 (0.61%) TikTok
13 30 (0.58%) Databricks
13 30 (0.58%) Virgin Media
14 28 (0.54%) Cisco
15 27 (0.52%) Screaming Frog
16 26 (0.50%) Ahrefs