Marketing
UK
The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that cited Marketing over the 6 months leading up to 13 June 2026, comparing them to the same period in the previous two years.
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6 months to 13 Jun 2026 |
Same period 2025 | Same period 2024 |
|---|---|---|---|
| Rank | 33 | 25 | 31 |
| Rank change year-on-year | -8 | +6 | +27 |
| Permanent jobs citing Marketing | 4,091 | 3,504 | 6,117 |
| As % of all permanent jobs in the UK | 4.41% | 7.89% | 5.70% |
| As % of the General category | 9.34% | 10.82% | 9.90% |
| Number of salaries quoted | 2,542 | 1,126 | 3,083 |
| 10th Percentile | £29,000 | £26,375 | £26,340 |
| 25th Percentile | £35,000 | £31,563 | £32,500 |
| Median annual salary (50th Percentile) | £47,500 | £52,500 | £45,000 |
| Median % change year-on-year | -9.52% | +16.67% | -18.18% |
| 75th Percentile | £65,000 | £72,500 | £63,750 |
| 90th Percentile | £88,750 | £94,375 | £80,000 |
| UK excluding London median annual salary | £43,500 | £40,000 | £42,500 |
| % change year-on-year | +8.75% | -5.88% | -4.49% |
All General Skills
UK
Marketing falls under the General Skills category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring general skills.
| Permanent vacancies with a requirement for general skills | 43,787 | 32,377 | 61,762 |
| As % of all permanent jobs advertised in the UK | 47.22% | 72.89% | 57.55% |
| Number of salaries quoted | 26,822 | 15,709 | 40,857 |
| 10th Percentile | £30,000 | £27,500 | £27,500 |
| 25th Percentile | £39,000 | £37,000 | £36,250 |
| Median annual salary (50th Percentile) | £55,000 | £56,250 | £52,500 |
| Median % change year-on-year | -2.22% | +7.14% | -12.50% |
| 75th Percentile | £77,500 | £77,500 | £71,250 |
| 90th Percentile | £98,750 | £102,500 | £92,500 |
| UK excluding London median annual salary | £50,000 | £47,500 | £47,500 |
| % change year-on-year | +5.26% | - | -9.52% |
Marketing
Job Vacancy Trend
Historical trend showing the proportion of permanent IT job postings citing Marketing relative to all permanent IT jobs advertised.
Marketing
Salary Trend
Salary distribution trend for jobs in the UK citing Marketing.
Marketing
Salary Histogram
Salary distribution for jobs citing Marketing over the 6 months to 13 June 2026.
Marketing
Top 17 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 13 June 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -8 | 3,694 | £50,000 | -4.76% | 1,658 |
| UK excluding London | +2 | 2,676 | £43,500 | +8.75% | 1,025 |
| Work from Home | +3 | 1,199 | £50,000 | - | 775 |
| London | -9 | 1,175 | £60,000 | -7.69% | 819 |
| North of England | 0 | 763 | £40,000 | - | 285 |
| South East | +1 | 700 | £50,000 | +42.86% | 369 |
| Midlands | +36 | 499 | £48,250 | +20.62% | 154 |
| North West | +81 | 437 | £45,000 | +12.50% | 170 |
| East of England | +10 | 313 | £40,000 | +17.65% | 76 |
| West Midlands | +26 | 283 | £47,500 | +5.56% | 95 |
| East Midlands | +31 | 216 | £50,000 | +42.86% | 59 |
| Yorkshire | -39 | 212 | £40,000 | -1.23% | 82 |
| South West | -17 | 205 | £35,000 | -2.78% | 97 |
| North East | -15 | 114 | £35,000 | +12.18% | 36 |
| Scotland | -5 | 91 | £38,500 | -23.00% | 37 |
| Wales | -4 | 77 | £43,750 | -12.50% | 14 |
| Northern Ireland | -10 | 29 | £45,000 | +50.00% | 12 |
Marketing
Co-Occurring Skills & Capabilities by Category
The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:
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