Period
to 19 July 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 19 July 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
19 Jul 2018
Same period 2017 Same period 2016
Rank 49 44 48
Rank change year-on-year -5 +4 -5
Permanent jobs citing Marketing 8,743 10,045 10,973
As % of all permanent IT jobs advertised in the UK 5.02% 5.65% 5.40%
As % of the General category 12.09% 13.23% 12.29%
Number of salaries quoted 6,666 7,886 9,083
UK median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £25,750 £25,750
90th Percentile £80,000 £78,750 £82,500
UK excluding London median annual salary £40,000 £40,000 £40,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 72,292 75,912 89,252
As % of all permanent IT jobs advertised in the UK 41.52% 42.73% 43.92%
Number of salaries quoted 55,712 57,963 72,666
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £29,000 £28,750 £28,250
90th Percentile £86,250 £83,750 £82,500
UK excluding London median annual salary £45,000 £43,000 £43,000
% change year-on-year +4.65% - +1.18%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 19 July 2018.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 19 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -7 8,302 £45,000 - 1,509
UK excluding London -7 4,682 £40,000 - 997
London -9 3,842 £55,000 - 570
South East -5 1,546 £42,500 - 260
North of England -7 1,000 £40,000 +6.67% 250
Midlands -14 666 £37,500 - 130
South West -17 659 £42,500 - 154
East of England +3 553 £40,000 +6.67% 140
North West -24 502 £40,000 +6.67% 156
West Midlands +15 458 £40,000 +9.59% 72
Yorkshire +15 442 £40,000 +11.11% 78
East Midlands -32 203 £35,000 -12.50% 58
Scotland +1 179 £45,000 +12.50% 37
Wales +28 77 £41,250 +10.00% 20
North East -32 56 £35,000 -12.50% 16
Northern Ireland +1 6 £38,750 +72.22% 4
Channel Islands - 2 - - 1

For the 6 months to 19 July 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 2,360 (26.99%) Agile Software Development
2 2,292 (26.22%) Finance
3 1,976 (22.60%) Digital Marketing
4 1,674 (19.15%) HTML
5 1,607 (18.38%) Analytics
6 1,589 (18.17%) Degree
7 1,522 (17.41%) SQL
8 1,487 (17.01%) JavaScript
9 1,330 (15.21%) CSS
10 1,276 (14.59%) CRM
11 1,132 (12.95%) Business Intelligence
12 1,121 (12.82%) Microsoft
13 1,099 (12.57%) C#
14 1,086 (12.42%) .NET
15 1,059 (12.11%) E-Commerce
16 1,057 (12.09%) Analytical Skills
17 956 (10.93%) SQL Server
18 946 (10.82%) Telecoms
19 936 (10.71%) User Experience
20 858 (9.81%) Retail
21 855 (9.78%) SAP
22 832 (9.52%) Project Management
23 825 (9.44%) Problem-Solving
24 810 (9.26%) Google
25 771 (8.82%) Salesforce.com
26 761 (8.70%) Scrum
27 750 (8.58%) MVC
28 732 (8.37%) Manufacturing
29 726 (8.30%) Programme Management
30 712 (8.14%) Social Media

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 594 (6.79%) CMS
2 300 (3.43%) WordPress
3 174 (1.99%) SAS
4 151 (1.73%) Sitecore CMS
5 139 (1.59%) Apache Spark
6 115 (1.32%) SharePoint
7 104 (1.19%) Drupal
8 89 (1.02%) EPiServer
9 83 (0.95%) Umbraco
10 80 (0.92%) Adobe Experience Manager
11 79 (0.90%) Apache
12 70 (0.80%) Confluence
13 68 (0.78%) MS Exchange
14 54 (0.62%) IIS
15 52 (0.59%) Elasticsearch
16 43 (0.49%) Tomcat
17 33 (0.38%) Exchange Server 2013
18 31 (0.35%) Apache Solr
19 30 (0.34%) JBoss
19 30 (0.34%) nginx
Applications
1 465 (5.32%) Microsoft Excel
2 330 (3.77%) Microsoft Office
3 294 (3.36%) Photoshop
4 239 (2.73%) Microsoft PowerPoint
5 166 (1.90%) Adobe Illustrator
6 107 (1.22%) Adobe Creative Suite
7 62 (0.71%) InDesign
8 60 (0.69%) InVision
9 58 (0.66%) SPSS
10 42 (0.48%) OmniGraffle
11 41 (0.47%) Microsoft Project
12 39 (0.45%) MS Visio
13 31 (0.35%) Adobe After Effects
14 26 (0.30%) Spreadsheet
15 19 (0.22%) Adobe Premiere
16 15 (0.17%) Chatbot
17 12 (0.14%) CorelDRAW
18 7 (0.080%) Acrobat
18 7 (0.080%) AutoCAD
18 7 (0.080%) GIMP
Business Applications
1 132 (1.51%) Dynamics CRM
2 129 (1.48%) Eloqua
3 127 (1.45%) Salesforce.com CRM
4 108 (1.24%) Magento
5 84 (0.96%) SAP Hybris
6 83 (0.95%) Dynamics AX
7 82 (0.94%) Adobe Campaign
8 37 (0.42%) NetSuite
8 37 (0.42%) SAP CRM
9 30 (0.34%) Unica
10 22 (0.25%) Dynamics NAV
11 21 (0.24%) FastStats
12 18 (0.21%) Payment Gateway
13 17 (0.19%) Cognos Business Intelligence
13 17 (0.19%) Shopify
14 12 (0.14%) WebTrends
15 11 (0.13%) assyst
16 10 (0.11%) Cognos TM1
16 10 (0.11%) Oracle ERP
16 10 (0.11%) SDL Web 8
Cloud Services
1 577 (6.60%) Amazon AWS
2 571 (6.53%) Microsoft Azure
3 465 (5.32%) SaaS
4 425 (4.86%) Google Analytics
5 198 (2.26%) AdWords
6 158 (1.81%) IaaS
7 148 (1.69%) PaaS
8 146 (1.67%) Office 365
9 124 (1.42%) Adobe Analytics
10 123 (1.41%) Serverless
11 122 (1.40%) Google Cloud Platform
12 101 (1.16%) Salesforce Service Cloud
13 99 (1.13%) Dynamics 365
14 86 (0.98%) Cloud Computing
15 75 (0.86%) Adobe Creative Cloud
16 69 (0.79%) npm
17 61 (0.70%) GitHub
18 60 (0.69%) MailChimp
19 55 (0.63%) Azure Data Factory
20 52 (0.59%) Salesforce Sales Cloud
Communications & Networking
1 197 (2.25%) Internet
2 92 (1.05%) DNS
3 81 (0.93%) SMS
4 73 (0.83%) WAN
5 69 (0.79%) HTTP
6 68 (0.78%) Firewall
7 67 (0.77%) VPN
8 58 (0.66%) DHCP
8 58 (0.66%) SAN
9 57 (0.65%) TCP/IP
10 51 (0.58%) Skype
11 48 (0.55%) Intranet
11 48 (0.55%) LAN
12 42 (0.48%) Wireless
13 37 (0.42%) Wi-Fi
14 33 (0.38%) Broadband
15 31 (0.35%) VoIP
16 26 (0.30%) Ethernet
17 25 (0.29%) Network Security
18 24 (0.27%) Unified Communications
Database & Business Intelligence
1 956 (10.93%) SQL Server
2 474 (5.42%) Big Data
3 453 (5.18%) MySQL
4 310 (3.55%) NoSQL
5 264 (3.02%) SQL Server 2016
6 249 (2.85%) Data Warehouse
7 222 (2.54%) SQL Server Reporting Services
8 213 (2.44%) Relational Database
9 200 (2.29%) Hadoop
10 194 (2.22%) SQL Server Integration Services
11 185 (2.12%) MongoDB
12 181 (2.07%) Power BI
13 120 (1.37%) SQL Server Analysis Services
14 79 (0.90%) Apache Hive
15 72 (0.82%) Azure SQL Database
16 68 (0.78%) PostgreSQL
17 66 (0.75%) Data Mining
18 62 (0.71%) Data Lake
19 58 (0.66%) SQL Server 2012
20 56 (0.64%) SQL Server 2014
Development Applications
1 601 (6.87%) Git (software)
2 254 (2.91%) JIRA
3 247 (2.83%) Visual Studio
4 170 (1.94%) Selenium
5 151 (1.73%) Jenkins
6 145 (1.66%) Team Foundation Server
7 120 (1.37%) gulp
8 115 (1.32%) TeamCity
9 93 (1.06%) Subversion
10 74 (0.85%) JUnit
11 65 (0.74%) Cucumber
12 59 (0.67%) Protractor
13 58 (0.66%) Octopus Deploy
14 53 (0.61%) Dreamweaver
14 53 (0.61%) Mocha
15 50 (0.57%) Bower
16 49 (0.56%) Grunt
17 48 (0.55%) Visual Studio Team System
18 43 (0.49%) Atlassian Bamboo
19 42 (0.48%) Axure RP
General
1 2,292 (26.22%) Finance
2 946 (10.82%) Telecoms
3 858 (9.81%) Retail
4 732 (8.37%) Manufacturing
5 671 (7.67%) Advertising
6 635 (7.26%) Electronics
7 271 (3.10%) Banking
8 253 (2.89%) Legal
9 246 (2.81%) Games
10 135 (1.54%) Publishing
11 90 (1.03%) Law
12 87 (1.00%) Billing
13 82 (0.94%) Automotive
14 71 (0.81%) Back Office
15 68 (0.78%) German Language
16 62 (0.71%) Brand Awareness
17 55 (0.63%) Financial Institution
18 51 (0.58%) Investment Banking
19 36 (0.41%) Digital Economy
19 36 (0.41%) Pharmaceutical
Job Titles
1 2,019 (23.09%) Developer
2 901 (10.31%) Analyst
3 594 (6.79%) .NET Developer
4 566 (6.47%) Consultant
5 404 (4.62%) Architect
6 376 (4.30%) Designer
7 361 (4.13%) C# Developer
8 339 (3.88%) Product Manager
9 334 (3.82%) Marketing Manager
10 286 (3.27%) PHP Developer
11 266 (3.04%) Project Manager
12 264 (3.02%) C# .NET Developer
13 251 (2.87%) Web Developer
14 250 (2.86%) Junior
15 245 (2.80%) Business Analyst
16 229 (2.62%) Senior Developer
17 225 (2.57%) Software Developer
18 219 (2.50%) Data Analyst
19 215 (2.46%) Senior Manager
20 214 (2.45%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1,674 (19.15%) HTML
2 1,330 (15.21%) CSS
3 1,086 (12.42%) .NET
4 621 (7.10%) ASP.NET
5 607 (6.94%) jQuery
6 527 (6.03%) AngularJS
7 473 (5.41%) HTML5
8 439 (5.02%) ASP.NET MVC
9 427 (4.88%) RESTful
10 393 (4.50%) Web Services
11 338 (3.87%) ASP.NET Web API
12 332 (3.80%) CSS3
13 283 (3.24%) React
14 281 (3.21%) XML
15 267 (3.05%) Node.js
16 263 (3.01%) Sass
17 228 (2.61%) Twitter Bootstrap
18 201 (2.30%) REST
19 193 (2.21%) .NET Framework
20 187 (2.14%) JSON
Miscellaneous
1 1,057 (12.09%) Analytical Skills
2 936 (10.71%) User Experience
3 712 (8.14%) Social Media
4 419 (4.79%) Self-Motivation
5 367 (4.20%) Computer Science
6 289 (3.31%) Mobile App
7 209 (2.39%) Management Information System
8 176 (2.01%) Greenfield Project
8 176 (2.01%) Virtual Team
9 169 (1.93%) Fintech
10 161 (1.84%) Blog
11 147 (1.68%) Data Centre
12 124 (1.42%) Enterprise Software
13 119 (1.36%) Algorithms
14 106 (1.21%) Marketing Technology
15 102 (1.17%) FMCG
15 102 (1.17%) Graphic Design
16 97 (1.11%) Driving Licence
17 75 (0.86%) Digital Media
18 71 (0.81%) Data Structures
Operating Systems
1 495 (5.66%) Linux
2 487 (5.57%) Windows
3 145 (1.66%) Windows Server
4 111 (1.27%) Android
5 109 (1.25%) Apple iOS
6 71 (0.81%) Unix
6 71 (0.81%) Windows 7
7 64 (0.73%) Windows Server 2008
7 64 (0.73%) Windows Server 2012
8 48 (0.55%) Windows 10
9 32 (0.37%) CentOS
10 24 (0.27%) Red Hat Enterprise Linux
11 23 (0.26%) Mac OS X
11 23 (0.26%) Solaris
12 19 (0.22%) Ubuntu
13 16 (0.18%) Windows 8
14 14 (0.16%) Debian
15 13 (0.15%) Mac OS
15 13 (0.15%) Windows Server 2003
16 11 (0.13%) VMS
Processes & Methodologies
1 2,360 (26.99%) Agile Software Development
2 1,976 (22.60%) Digital Marketing
3 1,607 (18.38%) Analytics
4 1,276 (14.59%) CRM
5 1,132 (12.95%) Business Intelligence
6 1,059 (12.11%) E-Commerce
7 832 (9.52%) Project Management
8 825 (9.44%) Problem-Solving
9 761 (8.70%) Scrum
10 750 (8.58%) MVC
11 726 (8.30%) Programme Management
12 684 (7.82%) SEO
13 663 (7.58%) Web Development
14 634 (7.25%) Business Development
15 591 (6.76%) TDD
16 554 (6.34%) Software Engineering
17 503 (5.75%) Presales
18 494 (5.65%) Stakeholder Management
19 461 (5.27%) B2B
20 437 (5.00%) Product Management
Programming Languages
1 1,522 (17.41%) SQL
2 1,487 (17.01%) JavaScript
3 1,099 (12.57%) C#
4 653 (7.47%) PHP
5 652 (7.46%) Java
6 644 (7.37%) Python
7 261 (2.99%) T-SQL
8 197 (2.25%) C++
9 194 (2.22%) Ruby
10 179 (2.05%) R
11 166 (1.90%) C
12 120 (1.37%) Apex Code
13 104 (1.19%) Go
14 92 (1.05%) VBA
15 91 (1.04%) PowerShell
16 83 (0.95%) Scala
17 79 (0.90%) Perl
18 77 (0.88%) Bash Shell
19 62 (0.71%) VB
20 59 (0.67%) Shell Script
Qualifications
1 1,589 (18.17%) Degree
2 175 (2.00%) Computer Science Degree
3 162 (1.85%) Security Cleared
4 104 (1.19%) Microsoft Certification
5 96 (1.10%) Master's Degree
5 96 (1.10%) SC Cleared
6 70 (0.80%) PMI Certification
7 68 (0.78%) Numerate Degree
8 63 (0.72%) PhD
9 55 (0.63%) MCSE
9 55 (0.63%) PMP
10 49 (0.56%) Cisco Certification
11 41 (0.47%) SAFe Agilist
12 36 (0.41%) MBA
13 32 (0.37%) MCSA
14 28 (0.32%) PRINCE2 Practitioner
15 26 (0.30%) CCIE
15 26 (0.30%) ITIL Certification
16 25 (0.29%) CCNA
16 25 (0.29%) CCNP
Quality Assurance & Compliance
1 427 (4.88%) QA
2 137 (1.57%) PMO
3 128 (1.46%) GDPR
4 100 (1.14%) Data Quality
5 91 (1.04%) SLA
6 66 (0.75%) ISO/IEC 27001
7 40 (0.46%) GCP
8 36 (0.41%) PCI DSS
9 28 (0.32%) COBIT
10 19 (0.22%) ISO 9001
11 13 (0.15%) PMBOK
12 12 (0.14%) Government Security Classifications
13 11 (0.13%) Actionable Recommendations
14 9 (0.10%) Disclosure Scotland
14 9 (0.10%) PSD2
15 5 (0.057%) ISO 22301
15 5 (0.057%) Sarbanes-Oxley
15 5 (0.057%) SEPA
16 4 (0.046%) HL7
16 4 (0.046%) ISO 9000
System Software
1 242 (2.77%) Active Directory
2 206 (2.36%) Docker
3 119 (1.36%) VMware Infrastructure
4 63 (0.72%) Virtual Machines
5 55 (0.63%) Hyper-V
6 33 (0.38%) Apache Flume
6 33 (0.38%) HDFS
7 28 (0.32%) VMware ESXi
8 27 (0.31%) Virtual Desktop
9 24 (0.27%) XenApp
10 18 (0.21%) XenDesktop
11 15 (0.17%) Firmware
12 10 (0.11%) VMware Workstation
13 8 (0.092%) LXC
13 8 (0.092%) Terminal Services
13 8 (0.092%) vSphere
14 7 (0.080%) Varnish
15 5 (0.057%) Snort
15 5 (0.057%) VMware NSX
15 5 (0.057%) XenServer
Systems Management
1 116 (1.33%) Kubernetes
2 84 (0.96%) Ansible
3 83 (0.95%) Puppet
4 61 (0.70%) Opscode Chef
5 51 (0.58%) Terraform
6 36 (0.41%) Nagios
7 34 (0.39%) SCCM
8 26 (0.30%) WSUS
9 19 (0.22%) Packer
9 19 (0.22%) vCenter Server
10 18 (0.21%) Consul
10 18 (0.21%) Docker Swarm
10 18 (0.21%) Oozie
11 17 (0.19%) Hadoop YARN
12 15 (0.17%) Salt
13 13 (0.15%) ZABBIX
14 12 (0.14%) Backup Exec
14 12 (0.14%) Failover Clustering
15 11 (0.13%) FortiGate
15 11 (0.13%) Single Sign-On
Vendors
1 1,121 (12.82%) Microsoft
2 855 (9.78%) SAP
3 810 (9.26%) Google
4 771 (8.82%) Salesforce.com
5 703 (8.04%) Adobe
6 366 (4.19%) Oracle
7 280 (3.20%) Facebook
8 239 (2.73%) Tableau
9 217 (2.48%) Twitter
10 205 (2.34%) Salesforce Marketing Cloud
11 189 (2.16%) Sitecore
12 175 (2.00%) VMware
13 167 (1.91%) Marketo
14 124 (1.42%) Cisco
14 124 (1.42%) Pardot
15 114 (1.30%) hybris
16 95 (1.09%) Citrix
17 74 (0.85%) HP
18 64 (0.73%) Capita
18 64 (0.73%) Cognizant