Period
to 8 December 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 8 December 2019 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
8 Dec 2019
Same period 2018 Same period 2017
Rank 59 54 51
Rank change year-on-year -5 -3 +1
Permanent jobs citing Marketing 5,957 7,705 9,420
As % of all permanent IT jobs advertised in the UK 4.48% 4.85% 5.24%
As % of the General category 11.32% 11.52% 11.59%
Number of salaries quoted 4,692 5,906 7,302
UK median annual salary £50,000 £50,000 £45,000
Median salary % change year-on-year - +11.11% -
10th Percentile £29,500 £26,750 £26,250
90th Percentile £85,000 £82,875 £80,000
UK excluding London median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 52,616 66,905 81,242
As % of all permanent IT jobs advertised in the UK 39.59% 42.11% 45.18%
Number of salaries quoted 39,847 51,340 59,778
UK median annual salary £55,000 £55,000 £50,000
Median salary % change year-on-year - +10.00% -
10th Percentile £31,250 £30,000 £29,250
90th Percentile £95,000 £87,500 £83,750
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - +2.27%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 8 December 2019.

Salary histogram for Marketing in the UK

Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 8 December 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -2 5,652 £50,000 - 1,206
UK excluding London -10 2,929 £45,000 - 879
London +3 2,864 £57,500 -3.77% 392
South East -5 959 £47,500 +5.56% 204
North of England +4 650 £42,500 - 240
South West -16 575 £46,000 +2.22% 114
North West -19 332 £42,500 -5.56% 134
East of England +11 290 £47,500 +18.75% 110
Midlands -47 286 £42,500 - 145
Yorkshire +17 285 £42,500 +6.25% 79
West Midlands -28 169 £45,000 +5.88% 81
East Midlands -35 118 £40,000 - 64
Scotland -19 115 £43,500 +8.75% 45
Wales -17 55 £42,500 - 16
North East +31 37 £52,000 +30.00% 27
Northern Ireland +6 4 £110,000 +238.46% 6

For the 6 months to 8 December 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 1,622 (27.23%) Agile Software Development
2 1,605 (26.94%) Finance
3 1,350 (22.66%) Digital Marketing
4 1,220 (20.48%) SQL
5 1,128 (18.94%) Business Intelligence
6 1,086 (18.23%) JavaScript
7 1,005 (16.87%) Analytics
8 994 (16.69%) Degree
9 987 (16.57%) HTML
10 859 (14.42%) CSS
11 799 (13.41%) Public Sector
12 797 (13.38%) SAP
12 797 (13.38%) CRM
13 773 (12.98%) Telecoms
14 753 (12.64%) Analytical Skills
15 728 (12.22%) Microsoft
16 716 (12.02%) Manufacturing
17 713 (11.97%) Programme Management
18 698 (11.72%) Python
19 669 (11.23%) Electronics
20 661 (11.10%) Salesforce.com
21 641 (10.76%) Problem-Solving
22 633 (10.63%) User Experience
23 604 (10.14%) E-Commerce
24 600 (10.07%) C#
24 600 (10.07%) .NET
25 585 (9.82%) Project Management
26 556 (9.33%) Azure
27 527 (8.85%) AWS
28 514 (8.63%) Retail

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 347 (5.83%) CMS
2 191 (3.21%) WordPress
3 95 (1.59%) SAS
4 87 (1.46%) Adobe Experience Manager
4 87 (1.46%) SharePoint
5 84 (1.41%) Confluence
6 72 (1.21%) Apache Spark
7 55 (0.92%) Drupal
8 51 (0.86%) Apache
8 51 (0.86%) Sitecore CMS
9 46 (0.77%) MS Exchange
10 40 (0.67%) Elasticsearch
11 38 (0.64%) Apache Solr
11 38 (0.64%) IIS
12 33 (0.55%) JBoss
13 30 (0.50%) Tomcat
14 26 (0.44%) EPiServer
15 24 (0.40%) Umbraco
15 24 (0.40%) WebSphere
16 19 (0.32%) Skype for Business
Applications
1 295 (4.95%) Microsoft Excel
2 250 (4.20%) Microsoft Office
3 135 (2.27%) Photoshop
4 128 (2.15%) Microsoft PowerPoint
5 89 (1.49%) Sketch
6 71 (1.19%) Adobe Creative Suite
7 70 (1.18%) Adobe Illustrator
8 46 (0.77%) InVision
9 39 (0.65%) InDesign
9 39 (0.65%) Microsoft Project
10 36 (0.60%) Adobe Premiere
11 31 (0.52%) MS Visio
12 22 (0.37%) Adobe After Effects
13 17 (0.29%) OmniGraffle
13 17 (0.29%) SPSS
14 13 (0.22%) Adobe XD
15 12 (0.20%) Figma
15 12 (0.20%) Zeplin
16 9 (0.15%) Chatbot
17 7 (0.12%) RoboHelp
Business Applications
1 118 (1.98%) Magento
2 97 (1.63%) Dynamics CRM
3 74 (1.24%) Adobe Campaign
4 50 (0.84%) SAP Hybris
5 38 (0.64%) Salesforce.com CRM
6 32 (0.54%) SDL Web 8
7 29 (0.49%) FastStats
8 24 (0.40%) Payment Gateway
9 23 (0.39%) Eloqua
10 18 (0.30%) Shopify
11 17 (0.29%) SAP CRM
12 15 (0.25%) NetSuite
13 14 (0.24%) Unica
13 14 (0.24%) WebTrends
14 12 (0.20%) Dynamics NAV
15 8 (0.13%) Dynamics AX
15 8 (0.13%) FastStats PeopleStage
15 8 (0.13%) Oracle Applications
16 7 (0.12%) SAP S/4HANA
17 6 (0.10%) Distributed Ledger
Cloud Services
1 556 (9.33%) Azure
2 527 (8.85%) AWS
3 493 (8.28%) SaaS
4 272 (4.57%) Google Analytics
5 205 (3.44%) Power Platform
6 179 (3.00%) Office 365
7 172 (2.89%) GCP
8 126 (2.12%) Serverless
9 123 (2.06%) Salesforce Service Cloud
10 118 (1.98%) Salesforce Sales Cloud
11 97 (1.63%) Cloud Computing
12 89 (1.49%) PaaS
13 80 (1.34%) GitHub
14 76 (1.28%) Adobe Analytics
15 66 (1.11%) IaaS
16 56 (0.94%) AWS Lambda
17 54 (0.91%) AdWords
18 53 (0.89%) Adobe Creative Cloud
19 46 (0.77%) Dynamics 365
20 39 (0.65%) Azure Functions
Communications & Networking
1 126 (2.12%) Internet
2 88 (1.48%) HTTP
3 77 (1.29%) Firewall
4 67 (1.12%) DNS
5 53 (0.89%) Wireless
6 46 (0.77%) TCP/IP
7 39 (0.65%) WAN
8 38 (0.64%) Skype
9 36 (0.60%) VoIP
10 35 (0.59%) DHCP
11 32 (0.54%) VPN
12 31 (0.52%) SMS
13 27 (0.45%) SSL
14 26 (0.44%) LAN
14 26 (0.44%) SAN
14 26 (0.44%) Unified Communications
15 24 (0.40%) Network Security
16 21 (0.35%) Intranet
16 21 (0.35%) VLAN
17 19 (0.32%) X.509
Database & Business Intelligence
1 438 (7.35%) SQL Server
2 281 (4.72%) MySQL
3 203 (3.41%) Power BI
4 202 (3.39%) Big Data
5 165 (2.77%) Data Warehouse
6 124 (2.08%) Relational Database
7 114 (1.91%) NoSQL
8 103 (1.73%) SQL Server Integration Services
9 99 (1.66%) MongoDB
10 98 (1.65%) PostgreSQL
11 90 (1.51%) SQL Server Reporting Services
12 89 (1.49%) Data Mining
13 76 (1.28%) Hadoop
14 59 (0.99%) Amazon Redshift
15 55 (0.92%) SQL Server Analysis Services
16 54 (0.91%) Looker
16 54 (0.91%) QlikView
17 53 (0.89%) BigQuery
18 51 (0.86%) Azure SQL Database
19 50 (0.84%) Redis
Development Applications
1 369 (6.19%) Git (software)
2 252 (4.23%) JIRA
3 118 (1.98%) Visual Studio
4 98 (1.65%) Jenkins
5 86 (1.44%) Selenium
6 58 (0.97%) Subversion
6 58 (0.97%) Team Foundation Server
7 56 (0.94%) gulp
8 51 (0.86%) Visual Studio Team System
8 51 (0.86%) webpack
9 48 (0.81%) Grunt
10 40 (0.67%) Bitbucket
11 39 (0.65%) Maven
12 37 (0.62%) JUnit
12 37 (0.62%) TeamCity
13 36 (0.60%) Jasmine
14 32 (0.54%) Axure RP
15 31 (0.52%) WebDriver
16 30 (0.50%) SpecFlow
17 26 (0.44%) Cucumber
General
1 1,605 (26.94%) Finance
2 799 (13.41%) Public Sector
3 773 (12.98%) Telecoms
4 716 (12.02%) Manufacturing
5 669 (11.23%) Electronics
6 514 (8.63%) Retail
7 290 (4.87%) Advertising
8 153 (2.57%) Legal
9 145 (2.43%) Banking
10 120 (2.01%) Games
11 91 (1.53%) Law
12 77 (1.29%) Billing
13 63 (1.06%) Publishing
14 60 (1.01%) Automotive
15 58 (0.97%) Back Office
16 43 (0.72%) French Language
16 43 (0.72%) Front Office
17 42 (0.71%) Brand Awareness
18 34 (0.57%) Local Government
19 28 (0.47%) Aerospace
Job Titles
1 1,412 (23.70%) Developer
2 688 (11.55%) Analyst
3 374 (6.28%) Architect
4 311 (5.22%) Consultant
5 273 (4.58%) .NET Developer
6 244 (4.10%) Product Manager
7 214 (3.59%) Front End Developer (Client-Side Developer)
8 208 (3.49%) Senior Developer
9 196 (3.29%) Designer
10 190 (3.19%) Marketing Manager
11 173 (2.90%) Junior
12 166 (2.79%) Data Analyst
13 165 (2.77%) C# Developer
14 163 (2.74%) Project Manager
15 152 (2.55%) Business Analyst
16 147 (2.47%) PHP Developer
17 146 (2.45%) Data Scientist
18 142 (2.38%) Solutions Architect
19 136 (2.28%) Software Developer
20 133 (2.23%) Senior Manager
Libraries, Frameworks & Software Standards
1 987 (16.57%) HTML
2 859 (14.42%) CSS
3 600 (10.07%) .NET
4 393 (6.60%) AngularJS
5 323 (5.42%) ASP.NET
6 313 (5.25%) jQuery
7 280 (4.70%) REST
8 272 (4.57%) HTML5
9 265 (4.45%) React
10 222 (3.73%) Web Services
11 206 (3.46%) CSS3
12 195 (3.27%) Node.js
13 194 (3.26%) ASP.NET MVC
14 162 (2.72%) Sass
15 160 (2.69%) XML
16 149 (2.50%) SOAP
17 144 (2.42%) JSON
18 126 (2.12%) RESTful
19 119 (2.00%) Vue.js
20 117 (1.96%) Spring
Miscellaneous
1 753 (12.64%) Analytical Skills
2 633 (10.63%) User Experience
3 366 (6.14%) Social Media
4 290 (4.87%) Self-Motivation
5 188 (3.16%) Mobile App
6 156 (2.62%) Algorithms
7 142 (2.38%) Greenfield Project
8 139 (2.33%) Management Information System
9 118 (1.98%) Virtual Team
10 114 (1.91%) Marketing Technology
11 110 (1.85%) Blog
12 108 (1.81%) Enterprise Software
13 75 (1.26%) Digital Media
14 68 (1.14%) Data Centre
15 46 (0.77%) Hybrid Cloud
16 39 (0.65%) Graphic Design
17 38 (0.64%) Animation
17 38 (0.64%) Public Cloud
18 37 (0.62%) iPad
19 36 (0.60%) Fixed Income
Operating Systems
1 354 (5.94%) Linux
2 264 (4.43%) Windows
3 114 (1.91%) Unix
4 98 (1.65%) Android
5 81 (1.36%) Windows Server
6 80 (1.34%) Apple iOS
7 69 (1.16%) Windows 10
8 36 (0.60%) Windows Server 2012
9 30 (0.50%) Mac OS
10 28 (0.47%) CentOS
10 28 (0.47%) Mac OS X
10 28 (0.47%) Windows 7
11 20 (0.34%) Solaris
12 15 (0.25%) Ubuntu
13 13 (0.22%) Red Hat Enterprise Linux
13 13 (0.22%) Windows Vista
14 7 (0.12%) Debian
15 6 (0.10%) Windows 8
15 6 (0.10%) Windows Server 2008
16 4 (0.067%) Windows Server 2003
Processes & Methodologies
1 1,622 (27.23%) Agile Software Development
2 1,350 (22.66%) Digital Marketing
3 1,128 (18.94%) Business Intelligence
4 1,005 (16.87%) Analytics
5 797 (13.38%) CRM
6 713 (11.97%) Programme Management
7 641 (10.76%) Problem-Solving
8 604 (10.14%) E-Commerce
9 585 (9.82%) Project Management
10 453 (7.60%) Scrum
11 440 (7.39%) Business Development
12 389 (6.53%) Computer Science
13 386 (6.48%) MVC
14 380 (6.38%) Decision-Making
15 375 (6.30%) DevOps
16 353 (5.93%) Web Development
17 352 (5.91%) B2B
18 338 (5.67%) Software Engineering
19 330 (5.54%) Stakeholder Management
20 324 (5.44%) Data Science
Programming Languages
1 1,220 (20.48%) SQL
2 1,086 (18.23%) JavaScript
3 698 (11.72%) Python
4 600 (10.07%) C#
5 506 (8.49%) Java
6 422 (7.08%) PHP
7 191 (3.21%) R
8 155 (2.60%) C
9 135 (2.27%) C++
10 109 (1.83%) T-SQL
11 97 (1.63%) TypeScript
12 95 (1.59%) Apex Code
13 87 (1.46%) PowerShell
14 80 (1.34%) Go
15 76 (1.28%) Bash Shell
15 76 (1.28%) Ruby
16 61 (1.02%) ES6
17 41 (0.69%) Shell Script
18 35 (0.59%) PL/SQL
19 31 (0.52%) Perl
Qualifications
1 994 (16.69%) Degree
2 169 (2.84%) Security Cleared
3 123 (2.06%) Computer Science Degree
4 118 (1.98%) SC Cleared
5 76 (1.28%) Master's Degree
6 58 (0.97%) Numerate Degree
7 56 (0.94%) DV Cleared
8 41 (0.69%) PhD
9 39 (0.65%) CIMA
9 39 (0.65%) Cisco Certification
10 37 (0.62%) CFA
11 36 (0.60%) MBA
12 35 (0.59%) DBS Check
13 31 (0.52%) CISSP
14 26 (0.44%) CISM
15 25 (0.42%) ISTQB
16 23 (0.39%) CESG Certified Professional
17 22 (0.37%) CCNP
17 22 (0.37%) HND
18 21 (0.35%) PMI Certification
Quality Assurance & Compliance
1 303 (5.09%) QA
2 94 (1.58%) GDPR
3 66 (1.11%) SLA
4 65 (1.09%) Data Quality
5 34 (0.57%) ISO/IEC 27001
6 31 (0.52%) PMO
7 18 (0.30%) Actionable Recommendations
8 16 (0.27%) ISO/IEC 20000
8 16 (0.27%) PCI DSS
9 10 (0.17%) HMG Security Policy Framework
10 9 (0.15%) Cyber Essentials
10 9 (0.15%) ISO 22301
10 9 (0.15%) NIST
11 8 (0.13%) RMADS
12 7 (0.12%) ISO 26262
12 7 (0.12%) ISO 9001
12 7 (0.12%) ISO/IEC 15288
12 7 (0.12%) Sarbanes-Oxley
13 6 (0.10%) WCAG
14 5 (0.084%) HL7
System Software
1 213 (3.58%) Docker
2 179 (3.00%) Active Directory
3 97 (1.63%) VMware Infrastructure
4 53 (0.89%) Hyper-V
5 26 (0.44%) XenApp
6 20 (0.34%) Microsoft App-V
7 19 (0.32%) vSphere
7 19 (0.32%) XenDesktop
8 16 (0.27%) Virtual Machines
9 13 (0.22%) Virtual Desktop
10 12 (0.20%) VMware ESXi
11 9 (0.15%) Firmware
12 6 (0.10%) BitLocker
13 4 (0.067%) Apache ZooKeeper
13 4 (0.067%) etcd
13 4 (0.067%) HDFS
14 3 (0.050%) Terminal Services
14 3 (0.050%) VirtualBox
15 2 (0.034%) ISA Server
15 2 (0.034%) Varnish
Systems Management
1 108 (1.81%) Kubernetes
2 63 (1.06%) Terraform
3 52 (0.87%) Ansible
3 52 (0.87%) Opscode Chef
4 47 (0.79%) SCCM
5 43 (0.72%) Puppet
6 27 (0.45%) Nagios
7 19 (0.32%) SCOM
8 17 (0.29%) Microsoft Data Protection Manager
8 17 (0.29%) SCOrch
9 15 (0.25%) Microsoft Intune
10 14 (0.24%) WSUS
11 11 (0.18%) Consul
11 11 (0.18%) Docker Swarm
11 11 (0.18%) Kibana
11 11 (0.18%) Single Sign-On
11 11 (0.18%) Systems Management Server (SMS)
12 10 (0.17%) logstash
13 9 (0.15%) AirWatch
13 9 (0.15%) Salt
Vendors
1 797 (13.38%) SAP
2 728 (12.22%) Microsoft
3 661 (11.10%) Salesforce.com
4 491 (8.24%) Adobe
5 489 (8.21%) Google
6 265 (4.45%) Tableau
7 243 (4.08%) Oracle
8 149 (2.50%) VMware
9 131 (2.20%) Pardot
9 131 (2.20%) Salesforce Marketing Cloud
10 114 (1.91%) IBM
11 90 (1.51%) Cisco
12 79 (1.33%) hybris
13 77 (1.29%) Facebook
14 72 (1.21%) Sitecore
15 56 (0.94%) Marketo
16 55 (0.92%) Twitter
17 50 (0.84%) Apple
18 46 (0.77%) Citrix
19 44 (0.74%) Informatica