Period
to 23 January 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 January 2019 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
23 Jan 2019
Same period 2018 Same period 2017
Rank 56 59 51
Rank change year-on-year +3 -8 -3
Permanent jobs citing Marketing 7,243 8,667 9,162
As % of all permanent IT jobs advertised in the UK 4.77% 4.96% 5.21%
As % of the General category 12.21% 11.64% 12.30%
Number of salaries quoted 5,603 6,776 7,368
UK median annual salary £50,000 £45,000 £45,000
Median salary % change year-on-year +11.11% - -
10th Percentile £27,025 £26,250 £26,250
90th Percentile £85,000 £81,250 £82,500
UK excluding London median annual salary £45,000 £40,000 £40,000
% change year-on-year +12.50% - +5.26%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 59,320 74,450 74,485
As % of all permanent IT jobs advertised in the UK 39.08% 42.64% 42.35%
Number of salaries quoted 45,313 56,709 60,211
UK median annual salary £55,000 £51,500 £50,000
Median salary % change year-on-year +6.80% +3.00% -
10th Percentile £30,500 £30,000 £28,750
90th Percentile £90,000 £85,000 £85,000
UK excluding London median annual salary £45,000 £45,000 £44,750
% change year-on-year - +0.56% +3.47%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 23 January 2019.

Salary histogram for Marketing in the UK

Marketing
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 23 January 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 6,874 £50,000 +11.11% 1,733
UK excluding London +1 3,702 £45,000 +12.50% 1,072
London +1 3,352 £60,000 +9.09% 737
South East -9 1,162 £45,000 +5.88% 233
South West +30 770 £45,000 -2.17% 139
North of England -6 726 £45,000 +20.00% 336
Midlands -20 475 £42,500 +21.43% 184
North West +6 455 £45,000 +20.00% 212
East of England -15 355 £44,000 +10.00% 108
East Midlands +24 258 £40,000 +6.67% 81
Yorkshire -12 248 £42,250 +20.71% 105
West Midlands -51 213 £42,500 +30.77% 103
Scotland +14 148 £40,000 -11.11% 48
Wales -4 70 £42,500 +6.25% 24
North East -35 23 £40,000 +14.29% 19

For the 6 months to 23 January 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 2,231 (30.80%) Agile Software Development
2 1,969 (27.18%) Finance
3 1,806 (24.93%) Digital Marketing
4 1,308 (18.06%) HTML
5 1,292 (17.84%) SQL
6 1,283 (17.71%) Degree
7 1,255 (17.33%) JavaScript
8 1,220 (16.84%) Business Intelligence
9 1,143 (15.78%) Analytics
10 1,103 (15.23%) CSS
11 1,001 (13.82%) Telecoms
12 948 (13.09%) SAP
13 932 (12.87%) Analytical Skills
14 924 (12.76%) CRM
15 899 (12.41%) Microsoft
16 886 (12.23%) Manufacturing
17 860 (11.87%) Programme Management
18 855 (11.80%) E-Commerce
19 822 (11.35%) C#
20 807 (11.14%) Electronics
21 804 (11.10%) Problem-Solving
22 803 (11.09%) Project Management
23 778 (10.74%) .NET
24 738 (10.19%) User Experience
25 724 (10.00%) Retail
26 711 (9.82%) SQL Server
27 684 (9.44%) Salesforce.com
28 682 (9.42%) Java
29 630 (8.70%) Scrum
30 591 (8.16%) Software Engineering

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 461 (6.36%) CMS
2 224 (3.09%) WordPress
3 168 (2.32%) SAS
4 98 (1.35%) Adobe Experience Manager
5 97 (1.34%) Apache
6 90 (1.24%) Sitecore CMS
7 85 (1.17%) Apache Spark
7 85 (1.17%) Confluence
8 80 (1.10%) SharePoint
9 77 (1.06%) Elasticsearch
10 67 (0.93%) Drupal
11 62 (0.86%) EPiServer
12 56 (0.77%) Umbraco
13 47 (0.65%) Apache Solr
14 45 (0.62%) nginx
15 44 (0.61%) IIS
16 33 (0.46%) Skype for Business
17 23 (0.32%) Marvel
17 23 (0.32%) Sitefinity
18 19 (0.26%) MS Exchange
Applications
1 336 (4.64%) Microsoft Excel
2 224 (3.09%) Photoshop
3 216 (2.98%) Microsoft Office
4 151 (2.08%) Microsoft PowerPoint
5 139 (1.92%) Adobe Illustrator
6 98 (1.35%) Adobe Creative Suite
7 67 (0.93%) MS Visio
8 55 (0.76%) InDesign
9 47 (0.65%) InVision
10 40 (0.55%) Microsoft Project
10 40 (0.55%) SPSS
11 31 (0.43%) Adobe After Effects
12 26 (0.36%) Adobe Premiere
13 24 (0.33%) Spreadsheet
14 14 (0.19%) OmniGraffle
15 12 (0.17%) Flinto
16 11 (0.15%) Acrobat
17 10 (0.14%) CorelDRAW
18 9 (0.12%) Pixate
19 7 (0.097%) Stata
Business Applications
1 134 (1.85%) Dynamics CRM
2 118 (1.63%) Magento
3 60 (0.83%) SAP Hybris
4 59 (0.81%) Eloqua
5 54 (0.75%) Salesforce.com CRM
6 41 (0.57%) NetSuite
7 32 (0.44%) Adobe Campaign
7 32 (0.44%) FastStats
8 28 (0.39%) SAP CRM
9 24 (0.33%) Dynamics AX
10 22 (0.30%) Oracle Payables
10 22 (0.30%) Oracle Receivables
11 20 (0.28%) SDL Web 8
12 19 (0.26%) Shopify
12 19 (0.26%) WebTrends
13 17 (0.23%) Unica
14 16 (0.22%) Cognos Business Intelligence
14 16 (0.22%) Payment Gateway
14 16 (0.22%) Raiser's Edge
15 15 (0.21%) Dynamics NAV
Cloud Services
1 559 (7.72%) Amazon AWS
2 509 (7.03%) Microsoft Azure
3 414 (5.72%) SaaS
4 325 (4.49%) Google Analytics
5 139 (1.92%) Google Cloud Platform
6 129 (1.78%) PaaS
7 110 (1.52%) IaaS
8 107 (1.48%) Salesforce Service Cloud
9 100 (1.38%) Office 365
10 96 (1.33%) AdWords
11 95 (1.31%) GitHub
12 83 (1.15%) Salesforce Sales Cloud
13 76 (1.05%) Adobe Analytics
14 54 (0.75%) npm
15 52 (0.72%) Serverless
16 46 (0.64%) Google Tag Manager
17 45 (0.62%) Cloud Computing
18 41 (0.57%) Dynamics 365
19 37 (0.51%) MailChimp
20 32 (0.44%) Azure Functions
Communications & Networking
1 157 (2.17%) Internet
2 106 (1.46%) Firewall
3 98 (1.35%) TCP/IP
4 72 (0.99%) HTTP
5 54 (0.75%) DNS
5 54 (0.75%) WAN
6 43 (0.59%) Intranet
7 42 (0.58%) Wi-Fi
8 41 (0.57%) Modbus
8 41 (0.57%) RS-485
9 37 (0.51%) VLAN
10 36 (0.50%) LAN
11 35 (0.48%) Skype
12 31 (0.43%) SAN
13 29 (0.40%) Ethernet
13 29 (0.40%) SMS
14 28 (0.39%) Network Security
15 27 (0.37%) VoIP
16 26 (0.36%) DHCP
17 25 (0.35%) Bluetooth
Database & Business Intelligence
1 711 (9.82%) SQL Server
2 366 (5.05%) MySQL
3 291 (4.02%) Big Data
4 227 (3.13%) Relational Database
5 225 (3.11%) Data Warehouse
6 211 (2.91%) NoSQL
7 180 (2.49%) SQL Server Integration Services
8 159 (2.20%) Hadoop
9 150 (2.07%) SQL Server Reporting Services
10 131 (1.81%) Power BI
11 128 (1.77%) MongoDB
12 97 (1.34%) SQL Server 2016
13 93 (1.28%) SQL Server Analysis Services
14 91 (1.26%) Data Mining
15 72 (0.99%) RDBMS
16 66 (0.91%) QlikView
17 64 (0.88%) Couchbase
18 59 (0.81%) Apache Cassandra
19 49 (0.68%) PostgreSQL
20 48 (0.66%) Redis
Development Applications
1 467 (6.45%) Git (software)
2 262 (3.62%) JIRA
3 210 (2.90%) Visual Studio
4 132 (1.82%) Selenium
5 125 (1.73%) Jenkins
6 121 (1.67%) Team Foundation Server
7 106 (1.46%) gulp
8 74 (1.02%) Grunt
9 73 (1.01%) TeamCity
10 70 (0.97%) Maven
11 62 (0.86%) Subversion
12 58 (0.80%) Visual Studio Team System
13 46 (0.64%) webpack
14 44 (0.61%) Dreamweaver
15 38 (0.52%) Cucumber
16 37 (0.51%) Octopus Deploy
17 36 (0.50%) Axure RP
18 34 (0.47%) Protractor
19 33 (0.46%) Balsamiq Mockups
20 31 (0.43%) Robot Framework
General
1 1,969 (27.18%) Finance
2 1,001 (13.82%) Telecoms
3 886 (12.23%) Manufacturing
4 807 (11.14%) Electronics
5 724 (10.00%) Retail
6 469 (6.48%) Advertising
7 287 (3.96%) Banking
8 154 (2.13%) Legal
9 141 (1.95%) Games
10 114 (1.57%) Publishing
11 99 (1.37%) Automotive
12 72 (0.99%) Billing
13 64 (0.88%) Back Office
14 58 (0.80%) Law
15 57 (0.79%) Digital Economy
16 54 (0.75%) Brand Awareness
17 43 (0.59%) Front Office
18 33 (0.46%) Financial Institution
19 32 (0.44%) German Language
20 29 (0.40%) Multimedia
Job Titles
1 1,573 (21.72%) Developer
2 866 (11.96%) Analyst
3 407 (5.62%) Architect
4 377 (5.21%) Product Manager
5 369 (5.09%) Consultant
6 359 (4.96%) .NET Developer
7 272 (3.76%) Project Manager
8 269 (3.71%) Business Analyst
9 244 (3.37%) Senior Developer
10 237 (3.27%) Software Engineer
11 228 (3.15%) C# Developer
12 217 (3.00%) Designer
13 213 (2.94%) Marketing Manager
14 203 (2.80%) Data Analyst
15 194 (2.68%) Solutions Architect
16 192 (2.65%) Front End Developer (Client-Side Developer)
17 182 (2.51%) PHP Developer
18 164 (2.26%) Java Developer
19 163 (2.25%) C# .NET Developer
20 162 (2.24%) Junior
Libraries, Frameworks & Software Standards
1 1,308 (18.06%) HTML
2 1,103 (15.23%) CSS
3 778 (10.74%) .NET
4 460 (6.35%) ASP.NET
5 451 (6.23%) HTML5
6 428 (5.91%) jQuery
7 402 (5.55%) AngularJS
8 302 (4.17%) CSS3
9 293 (4.05%) RESTful
9 293 (4.05%) Web Services
10 288 (3.98%) React
11 234 (3.23%) ASP.NET MVC
11 234 (3.23%) Spring
12 223 (3.08%) ASP.NET Web API
13 209 (2.89%) XML
14 200 (2.76%) Node.js
15 192 (2.65%) Twitter Bootstrap
16 189 (2.61%) Sass
17 162 (2.24%) REST
18 152 (2.10%) SOAP
Miscellaneous
1 932 (12.87%) Analytical Skills
2 738 (10.19%) User Experience
3 472 (6.52%) Social Media
4 272 (3.76%) Mobile App
5 267 (3.69%) Self-Motivation
6 194 (2.68%) Management Information System
7 186 (2.57%) Greenfield Project
8 157 (2.17%) Fintech
9 152 (2.10%) Blog
10 118 (1.63%) Virtual Team
11 116 (1.60%) Algorithms
11 116 (1.60%) Marketing Technology
12 104 (1.44%) Digital Media
13 99 (1.37%) Enterprise Software
14 93 (1.28%) FMCG
15 65 (0.90%) Data Structures
15 65 (0.90%) Hybrid Cloud
16 64 (0.88%) Data Centre
17 60 (0.83%) Renewable Energy
18 58 (0.80%) Graphic Design
Operating Systems
1 411 (5.67%) Linux
2 342 (4.72%) Windows
3 161 (2.22%) Apple iOS
4 153 (2.11%) Android
5 99 (1.37%) Windows Server
6 83 (1.15%) Unix
7 40 (0.55%) CentOS
8 38 (0.52%) FreeRTOS
9 35 (0.48%) Windows Server 2008
10 33 (0.46%) Windows Server 2012
11 32 (0.44%) Red Hat Enterprise Linux
12 31 (0.43%) Windows 10
13 22 (0.30%) Windows 7
14 18 (0.25%) Mac OS X
15 12 (0.17%) Debian
16 11 (0.15%) Solaris
17 10 (0.14%) Ubuntu
18 7 (0.097%) Windows 8
18 7 (0.097%) Windows NT
18 7 (0.097%) Windows Phone 8
Processes & Methodologies
1 2,231 (30.80%) Agile Software Development
2 1,806 (24.93%) Digital Marketing
3 1,220 (16.84%) Business Intelligence
4 1,143 (15.78%) Analytics
5 924 (12.76%) CRM
6 860 (11.87%) Programme Management
7 855 (11.80%) E-Commerce
8 804 (11.10%) Problem-Solving
9 803 (11.09%) Project Management
10 630 (8.70%) Scrum
11 591 (8.16%) Software Engineering
12 521 (7.19%) MVC
13 495 (6.83%) Web Development
14 473 (6.53%) Business Development
15 472 (6.52%) Product Management
16 444 (6.13%) SEO
17 439 (6.06%) Stakeholder Management
18 412 (5.69%) Presales
19 406 (5.61%) B2B
19 406 (5.61%) TDD
Programming Languages
1 1,292 (17.84%) SQL
2 1,255 (17.33%) JavaScript
3 822 (11.35%) C#
4 682 (9.42%) Java
5 586 (8.09%) Python
6 540 (7.46%) PHP
7 235 (3.24%) T-SQL
8 203 (2.80%) C
9 200 (2.76%) C++
10 174 (2.40%) R
11 144 (1.99%) Ruby
12 131 (1.81%) Apex Code
13 124 (1.71%) PowerShell
14 115 (1.59%) Bash Shell
15 109 (1.50%) Go
16 59 (0.81%) VB
17 57 (0.79%) Perl
18 55 (0.76%) Shell Script
19 46 (0.64%) ES6
20 38 (0.52%) PL/SQL
Qualifications
1 1,283 (17.71%) Degree
2 210 (2.90%) Computer Science Degree
3 117 (1.62%) Security Cleared
4 89 (1.23%) SC Cleared
5 66 (0.91%) Master's Degree
6 63 (0.87%) Numerate Degree
7 53 (0.73%) PMI Certification
8 43 (0.59%) PhD
9 42 (0.58%) DV Cleared
10 33 (0.46%) NVQ Level 3
11 27 (0.37%) MBA
12 26 (0.36%) Cisco Certification
12 26 (0.36%) PRINCE2 Certification
13 25 (0.35%) CISSP
14 23 (0.32%) PMP
15 22 (0.30%) Microsoft Certification
16 20 (0.28%) CISM
17 19 (0.26%) SAFe Agilist
18 17 (0.23%) BPSS Clearance
19 16 (0.22%) SANS
Quality Assurance & Compliance
1 359 (4.96%) QA
2 134 (1.85%) GDPR
3 100 (1.38%) Data Quality
4 89 (1.23%) SLA
5 67 (0.93%) PMO
6 60 (0.83%) ISO/IEC 27001
7 49 (0.68%) PCI DSS
8 26 (0.36%) COBIT
9 14 (0.19%) BS7799
10 10 (0.14%) Cyber Essentials
11 8 (0.11%) Actionable Recommendations
11 8 (0.11%) ISO 9001
12 6 (0.083%) HL7
12 6 (0.083%) PSD2
12 6 (0.083%) RMADS
12 6 (0.083%) SEPA
13 5 (0.069%) ISO/IEC 15288
14 4 (0.055%) HMG Security Policy Framework
14 4 (0.055%) ISO 9000
14 4 (0.055%) PA-DSS
System Software
1 213 (2.94%) Docker
2 173 (2.39%) Active Directory
3 79 (1.09%) Firmware
4 77 (1.06%) VMware Infrastructure
5 38 (0.52%) Hyper-V
6 21 (0.29%) vSphere
7 16 (0.22%) VMware ESXi
8 13 (0.18%) Virtual Machines
8 13 (0.18%) VirtualBox
9 12 (0.17%) Varnish
10 11 (0.15%) XenApp
11 8 (0.11%) VMware Workstation
12 7 (0.097%) Terminal Services
12 7 (0.097%) Virtual Desktop
12 7 (0.097%) Virtual Servers
13 6 (0.083%) HDFS
14 5 (0.069%) KVM
15 4 (0.055%) Xen
16 3 (0.041%) Microsoft App-V
17 2 (0.028%) NFS
Systems Management
1 135 (1.86%) Kubernetes
2 100 (1.38%) Ansible
3 71 (0.98%) Puppet
4 64 (0.88%) Terraform
5 57 (0.79%) Opscode Chef
6 22 (0.30%) Packer
7 21 (0.29%) SCCM
8 17 (0.23%) Single Sign-On
9 16 (0.22%) Nagios
10 14 (0.19%) Kibana
10 14 (0.19%) Salt
11 11 (0.15%) Systems Management Server (SMS)
12 10 (0.14%) Grafana
13 8 (0.11%) Nessus
14 7 (0.097%) Capistrano
14 7 (0.097%) Consul
15 6 (0.083%) AirWatch
15 6 (0.083%) Data Guard
15 6 (0.083%) HP Quality Center
15 6 (0.083%) NetBackup
Vendors
1 948 (13.09%) SAP
2 899 (12.41%) Microsoft
3 684 (9.44%) Salesforce.com
4 580 (8.01%) Google
5 530 (7.32%) Adobe
6 336 (4.64%) Oracle
7 208 (2.87%) Tableau
8 167 (2.31%) Facebook
9 150 (2.07%) Salesforce Marketing Cloud
10 129 (1.78%) Sitecore
11 118 (1.63%) IBM
12 109 (1.50%) VMware
13 92 (1.27%) Pardot
14 90 (1.24%) hybris
14 90 (1.24%) Marketo
15 89 (1.23%) Cisco
16 60 (0.83%) Informatica
17 58 (0.80%) Twitter
18 54 (0.75%) Apple
19 53 (0.73%) Red Hat