Marketing
UK

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 24 May 2024 with a comparison to the same period over the previous 2 years.

6 months to
24 May 2024
Same period 2023 Same period 2022
Rank 32 51 47
Rank change year-on-year +19 -4 +3
Permanent jobs citing Marketing 6,019 5,505 10,906
As % of all permanent jobs advertised in the UK 5.94% 5.61% 6.65%
As % of the General category 10.05% 8.24% 10.25%
Number of salaries quoted 3,021 2,293 3,834
10th Percentile £26,250 £31,500 £31,250
25th Percentile £32,500 £38,856 £41,250
Median annual salary (50th Percentile) £45,000 £55,000 £55,000
Median % change year-on-year -18.18% - -
75th Percentile £63,750 £76,250 £73,750
90th Percentile £82,500 £90,000 £95,000
UK excluding London median annual salary £42,500 £45,000 £47,500
% change year-on-year -5.56% -5.26% +5.56%

All General Skills
UK

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

Permanent vacancies with a requirement for common skills 59,884 66,812 106,383
As % of all permanent jobs advertised in the UK 59.11% 68.13% 64.84%
Number of salaries quoted 39,833 36,174 51,471
10th Percentile £27,500 £32,500 £32,500
25th Percentile £36,250 £43,000 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £72,433 £81,250 £80,000
90th Percentile £92,500 £102,500 £97,500
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +5.26%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 24 May 2024.

Salary histogram for Marketing in the UK

Marketing
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 24 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
UK excluding London +21 4,250 £42,500 -5.56% 2,195
England +4 4,145 £45,000 -18.18% 3,218
Work from Home +5 1,950 £45,000 -25.00% 1,535
Scotland +52 1,533 £42,500 - 89
London +13 1,460 £55,000 -15.38% 1,392
South East +8 821 £42,500 -1.16% 814
North of England -10 698 £42,500 -15.00% 610
Midlands +59 501 £40,000 -5.88% 313
North West +61 402 £45,000 - 402
South West +10 357 £43,500 -3.33% 171
West Midlands +50 284 £40,000 -20.00% 161
Yorkshire -13 270 £41,500 -17.00% 165
East of England -7 255 £43,000 -25.22% 186
East Midlands +55 217 £38,750 +10.71% 148
Wales -26 44 £55,000 +18.77% 34
Northern Ireland +30 42 £35,000 -24.32% 21
North East -40 26 £40,000 -5.88% 48
Channel Islands - 1 £67,500 - 1

Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 324 (5.38%) Apache Spark
2 241 (4.00%) CMS
3 190 (3.16%) WordPress
4 102 (1.69%) SharePoint
5 75 (1.25%) Apache Airflow
6 68 (1.13%) Microsoft Exchange
7 58 (0.96%) Apache
7 58 (0.96%) Confluence
8 38 (0.63%) SAS
9 37 (0.61%) FileNet
10 19 (0.32%) Drupal
10 19 (0.32%) nginx
11 18 (0.30%) Umbraco
12 17 (0.28%) Cloud Foundry
13 16 (0.27%) IIS
14 12 (0.20%) Headless CMS
15 11 (0.18%) Adobe Experience Manager
15 11 (0.18%) CICS
16 8 (0.13%) Joomla!
17 5 (0.083%) Sitecore CMS
Applications
1 364 (6.05%) Microsoft Excel
2 327 (5.43%) Microsoft Office
3 211 (3.51%) Microsoft PowerPoint
4 134 (2.23%) Photoshop
5 89 (1.48%) Adobe Creative Suite
6 88 (1.46%) Adobe Illustrator
7 77 (1.28%) InDesign
8 68 (1.13%) Spreadsheet
9 45 (0.75%) Adobe After Effects
10 35 (0.58%) Adobe Premiere
11 33 (0.55%) Sketch
12 32 (0.53%) UserZoom
13 30 (0.50%) Trello
14 26 (0.43%) Adobe XD
15 16 (0.27%) SPSS
16 12 (0.20%) AutoCAD
17 9 (0.15%) CINEMA 4D
18 8 (0.13%) Blender
18 8 (0.13%) InVision
18 8 (0.13%) MS Visio
Business Applications
1 119 (1.98%) Dynamics CRM
2 66 (1.10%) Shopify
3 63 (1.05%) Magento
4 39 (0.65%) Endur
5 34 (0.56%) SDL Web 8
6 17 (0.28%) Adobe Campaign
7 14 (0.23%) Salesforce CRM
8 11 (0.18%) Sage 200
9 8 (0.13%) NEC Housing
9 8 (0.13%) Payment Gateway
10 7 (0.12%) NetSuite
10 7 (0.12%) Raiser’s Edge
10 7 (0.12%) SAP CX
11 5 (0.083%) SAP S/4HANA
12 4 (0.066%) MIS ActiveH
12 4 (0.066%) Sage 500
12 4 (0.066%) Sage X3
13 3 (0.050%) Dynamics NAV
13 3 (0.050%) Relativity
13 3 (0.050%) TrackWise
Cloud Services
1 815 (13.54%) AWS
2 440 (7.31%) Azure
3 367 (6.10%) Power Platform
4 236 (3.92%) SaaS
5 208 (3.46%) Google Analytics
6 173 (2.87%) Dynamics 365
7 158 (2.63%) Figma
8 141 (2.34%) Microsoft 365
9 100 (1.66%) GCP
9 100 (1.66%) Power Automate
10 88 (1.46%) PowerApps
11 77 (1.28%) Datadog
12 75 (1.25%) SurveyMonkey
13 66 (1.10%) Azure DevOps
14 61 (1.01%) GitHub
14 61 (1.01%) Google Ads
15 58 (0.96%) Serverless
16 47 (0.78%) Amazon S3
17 43 (0.71%) Adobe Creative Cloud
18 37 (0.61%) Canva
Communications & Networking
1 227 (3.77%) Broadband
2 82 (1.36%) Kerberos
3 45 (0.75%) DNS
4 44 (0.73%) Wireless
5 43 (0.71%) Firewall
6 38 (0.63%) 5G
7 34 (0.56%) Intranet
7 34 (0.56%) Network Security
8 27 (0.45%) Internet
8 27 (0.45%) Wi-Fi
9 21 (0.35%) Unified Communications
10 20 (0.33%) HTTP
11 18 (0.30%) DSL
11 18 (0.30%) SMS
12 16 (0.27%) LAN
12 16 (0.27%) TCP/IP
12 16 (0.27%) WAN
13 14 (0.23%) FTP
13 14 (0.23%) MQTT
14 12 (0.20%) SSL
Database & Business Intelligence
1 306 (5.08%) NoSQL
2 285 (4.74%) Big Data
3 279 (4.64%) Power BI
4 195 (3.24%) SQL Server
5 181 (3.01%) Tableau
6 161 (2.67%) Relational Database
7 97 (1.61%) MongoDB
8 85 (1.41%) Metadata
9 71 (1.18%) MySQL
10 64 (1.06%) Elasticsearch
11 59 (0.98%) Looker
12 57 (0.95%) Apache Cassandra
12 57 (0.95%) Data Lake
13 51 (0.85%) RDBMS
14 49 (0.81%) Data Warehouse
15 41 (0.68%) PostgreSQL
16 39 (0.65%) Azure SQL Database
17 35 (0.58%) Hadoop
18 29 (0.48%) DB2
19 25 (0.42%) SQL Server Integration Services
Development Applications
1 221 (3.67%) Git
2 196 (3.26%) JIRA
3 181 (3.01%) Jenkins
4 73 (1.21%) Bitbucket
5 66 (1.10%) Visual Studio
6 65 (1.08%) Artifactory
7 49 (0.81%) GitLab
8 39 (0.65%) TeamCity
9 37 (0.61%) JUnit
10 34 (0.56%) Moq
10 34 (0.56%) NUnit
11 30 (0.50%) JMeter
12 24 (0.40%) SpecFlow
13 23 (0.38%) Maven
14 22 (0.37%) Octopus Deploy
15 19 (0.32%) Bitbucket Server
15 19 (0.32%) Jasmine
15 19 (0.32%) Mockito
16 18 (0.30%) git-flow
17 17 (0.28%) Sourcetree
General
1 2,649 (44.01%) Finance
2 1,795 (29.82%) Social Skills
3 1,775 (29.49%) Inclusion and Diversity
4 1,604 (26.65%) Law
5 840 (13.96%) Analytical Skills
6 544 (9.04%) Retail
7 493 (8.19%) Advertising
8 284 (4.72%) Manufacturing
9 278 (4.62%) Legal
10 274 (4.55%) Presentation Skills
11 260 (4.32%) Public Sector
12 249 (4.14%) Financial Institution
13 234 (3.89%) Influencing Skills
14 221 (3.67%) Electronics
15 219 (3.64%) Telecoms
16 197 (3.27%) Banking
17 196 (3.26%) Organisational Skills
18 127 (2.11%) Games
19 105 (1.74%) Publishing
20 98 (1.63%) Investment Banking
Job Titles
1 1,027 (17.06%) Lead
2 1,002 (16.65%) Software Engineer
3 847 (14.07%) Senior
4 582 (9.67%) Developer
5 563 (9.35%) Lead Software Engineer
6 327 (5.43%) Analyst
7 305 (5.07%) Java Engineer
7 305 (5.07%) Java Software Engineer
8 227 (3.77%) Consultant
9 213 (3.54%) Senior Software Engineer
10 208 (3.46%) Project Manager
11 207 (3.44%) Development Manager
12 205 (3.41%) Architect
13 198 (3.29%) Python Engineer
14 193 (3.21%) Python Software Engineer
15 188 (3.12%) Designer
16 187 (3.11%) Lead Java Engineer
17 184 (3.06%) Engineering Manager
18 180 (2.99%) Software Engineering Manager
19 175 (2.91%) Senior Manager
Libraries, Frameworks & Software Standards
1 516 (8.57%) HTML
2 456 (7.58%) CSS
3 364 (6.05%) React
4 274 (4.55%) .NET
5 239 (3.97%) Spring
6 186 (3.09%) AngularJS
7 181 (3.01%) RESTful
8 172 (2.86%) Web Services
9 160 (2.66%) Spring Boot
10 143 (2.38%) Kafka
11 112 (1.86%) XML
12 109 (1.81%) ASP.NET
13 108 (1.79%) PySpark
14 103 (1.71%) JSON
15 98 (1.63%) Node.js
16 96 (1.59%) HTML5
17 85 (1.41%) jQuery
18 82 (1.36%) GraphQL
19 79 (1.31%) REST
20 77 (1.28%) ASP.NET MVC
Miscellaneous
1 635 (10.55%) Cloud Native
2 559 (9.29%) Social Media
3 275 (4.57%) Product Ownership
4 255 (4.24%) Self-Motivation
5 242 (4.02%) Algorithms
6 239 (3.97%) Marketing Technology
7 229 (3.80%) Management Information System
8 204 (3.39%) Public Cloud
9 137 (2.28%) Blog
10 136 (2.26%) Market Risk
11 135 (2.24%) Reference Data
12 121 (2.01%) Graphic Design
13 117 (1.94%) Onboarding
14 103 (1.71%) Photography
15 95 (1.58%) Analytical Mindset
16 80 (1.33%) Mobile App
17 75 (1.25%) Driving Licence
18 70 (1.16%) IoT
19 67 (1.11%) Enterprise Cloud
20 65 (1.08%) Life Science
Operating Systems
1 171 (2.84%) Windows
2 160 (2.66%) Linux
3 47 (0.78%) Windows Server
4 28 (0.47%) Android
5 26 (0.43%) Apple iOS
5 26 (0.43%) Windows 10
6 23 (0.38%) Unix
7 13 (0.22%) Mac OS
8 9 (0.15%) VMS
9 4 (0.066%) Kali Linux
9 4 (0.066%) Windows Server 2012
10 3 (0.050%) Embedded Linux
11 1 (0.017%) Windows Server 2016
11 1 (0.017%) Windows Server 2019
11 1 (0.017%) Windows Vista
Processes & Methodologies
1 1,944 (32.30%) Agile
2 1,426 (23.69%) Software Engineering
3 1,228 (20.40%) SDLC
4 1,097 (18.23%) Analytics
5 1,035 (17.20%) CI/CD
6 992 (16.48%) Problem-Solving
7 987 (16.40%) Operational Stability
8 870 (14.45%) Artificial Intelligence
9 837 (13.91%) Digital Marketing
10 780 (12.96%) Machine Learning
11 700 (11.63%) Decision-Making
12 682 (11.33%) Project Management
13 616 (10.23%) Community of Practice
14 612 (10.17%) Roadmaps
15 576 (9.57%) CRM
16 559 (9.29%) User Experience
17 521 (8.66%) Business Development
18 507 (8.42%) Business Intelligence
19 468 (7.78%) Computer Science
20 466 (7.74%) Mentoring
Programming Languages
1 1,000 (16.61%) SQL
2 865 (14.37%) Java
3 844 (14.02%) Python
4 612 (10.17%) JavaScript
5 285 (4.74%) C#
6 209 (3.47%) Scala
7 170 (2.82%) PHP
8 158 (2.63%) TypeScript
9 119 (1.98%) R
10 109 (1.81%) Go
11 98 (1.63%) C
12 81 (1.35%) T-SQL
13 77 (1.28%) C++
14 65 (1.08%) Prolog
14 65 (1.08%) SPARQL
15 53 (0.88%) PL/SQL
16 46 (0.76%) VB
17 43 (0.71%) PowerShell
18 29 (0.48%) Bash
19 27 (0.45%) Data Analysis Expressions
Qualifications
1 1,190 (19.77%) Degree
2 178 (2.96%) Master's Degree
3 156 (2.59%) DBS Check
4 124 (2.06%) Computer Science Degree
5 68 (1.13%) PhD
6 61 (1.01%) MBA
7 50 (0.83%) Microsoft Certification
8 46 (0.76%) Security Cleared
9 32 (0.53%) PMI Certification
10 30 (0.50%) SC Cleared
11 25 (0.42%) CISSP
11 25 (0.42%) PMP
12 23 (0.38%) HND
13 22 (0.37%) ACCA
13 22 (0.37%) AWS Certification
14 16 (0.27%) Azure Certification
14 16 (0.27%) CISM
15 15 (0.25%) CIPD
15 15 (0.25%) HNC
15 15 (0.25%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 186 (3.09%) QA
2 176 (2.92%) Accessibility
3 77 (1.28%) Data Quality
3 77 (1.28%) GDPR
4 67 (1.11%) PMO
5 64 (1.06%) SLA
6 60 (1.00%) Actionable Recommendations
7 26 (0.43%) NIST
8 22 (0.37%) ISO/IEC 27001
9 16 (0.27%) WCAG
10 13 (0.22%) GRC
10 13 (0.22%) ISO 9001
11 12 (0.20%) California Consumer Privacy Act
12 9 (0.15%) GMP
13 7 (0.12%) PCI DSS
14 5 (0.083%) MiFID
14 5 (0.083%) UCITS
15 4 (0.066%) IEC 61131
15 4 (0.066%) JTAG
16 3 (0.050%) GAMP
System Software
1 100 (1.66%) Active Directory
2 92 (1.53%) Docker
3 50 (0.83%) Firmware
4 21 (0.35%) VMware Infrastructure
5 19 (0.32%) HDFS
5 19 (0.32%) Hyper-V
6 18 (0.30%) Embedded Firmware
7 11 (0.18%) Time Sharing Option
8 5 (0.083%) Virtual Machines
9 3 (0.050%) NFS
10 1 (0.017%) VMware NSX
10 1 (0.017%) vSphere
Systems Management
1 224 (3.72%) Kubernetes
2 144 (2.39%) Terraform
3 88 (1.46%) Grafana
4 55 (0.91%) Prometheus
5 9 (0.15%) SCCM
6 6 (0.100%) Active Directory Federation Services
6 6 (0.100%) Ansible
6 6 (0.100%) Microsoft Intune
7 5 (0.083%) Rancher
7 5 (0.083%) Single Sign-On
8 4 (0.066%) CSIRT
8 4 (0.066%) Jamf Pro
8 4 (0.066%) Nessus
8 4 (0.066%) Nmap
8 4 (0.066%) Progress Chef
8 4 (0.066%) Puppet
9 3 (0.050%) Autotask
10 2 (0.033%) Argo
10 2 (0.033%) EMC NetWorker
11 1 (0.017%) Nagios
Vendors
1 787 (13.08%) Microsoft
2 372 (6.18%) Google
3 306 (5.08%) Adobe
4 257 (4.27%) Oracle
5 206 (3.42%) SAP
6 182 (3.02%) Salesforce
7 115 (1.91%) Databricks
8 114 (1.89%) Facebook
9 96 (1.59%) Splunk
10 90 (1.50%) Dynatrace
11 64 (1.06%) Qualtrics
12 55 (0.91%) Sybase
13 49 (0.81%) Instagram
13 49 (0.81%) YouTube
14 43 (0.71%) TikTok
15 38 (0.63%) Alteryx
16 37 (0.61%) HubSpot
16 37 (0.61%) OpenLink
16 37 (0.61%) TIBCO
16 37 (0.61%) Twitter