Period
to 25 May 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 25 May 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
25 May 2020
Same period 2019 Same period 2018
Rank 72 57 55
Rank change year-on-year -15 -2 -5
Permanent jobs citing Marketing 3,609 6,853 8,578
As % of all permanent jobs advertised in the UK 3.91% 4.72% 4.93%
As % of the General category 9.71% 11.77% 11.47%
Number of salaries quoted 2,928 5,576 6,916
Median annual salary £51,119 £50,000 £45,000
Median salary % change year-on-year +2.24% +11.11% -
10th Percentile £30,000 £27,500 £26,250
90th Percentile £85,000 £82,500 £81,875
UK excluding London median annual salary £45,000 £45,000 £40,000
% change year-on-year - +12.50% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 37,172 58,208 74,773
As % of all permanent IT jobs advertised in the UK 40.31% 40.11% 43.00%
Number of salaries quoted 28,224 43,777 57,790
Median annual salary £57,500 £55,000 £51,000
Median salary % change year-on-year +4.55% +7.84% +2.00%
10th Percentile £32,000 £30,750 £29,750
90th Percentile £95,000 £90,000 £85,000
UK excluding London median annual salary £48,000 £45,500 £45,000
% change year-on-year +5.49% +1.11% +5.88%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 25 May 2020.

Salary histogram for Marketing in the UK

Marketing
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 25 May 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -14 3,439 £52,500 +5.00% 246
London -5 1,853 £57,500 +4.55% 94
UK excluding London -21 1,640 £45,000 - 170
South East -24 522 £52,500 +10.53% 42
North of England +10 423 £45,000 +2.27% 42
South West -24 267 £45,000 +5.88% 24
Work from Home -1 235 £57,500 +5.02% 22
North West -30 180 £45,000 -3.23% 24
Yorkshire +35 176 £45,000 +12.50% 11
East of England +17 175 £50,000 - 19
Midlands -46 175 £37,500 -0.66% 24
West Midlands -42 99 £40,000 +5.96% 13
East Midlands -38 76 £36,250 -3.33% 11
North East +44 69 £47,500 +11.76% 7
Scotland -32 46 £47,500 - 10
Wales -15 24 £30,000 -14.29% 6
Northern Ireland +24 11 £45,000 +73.08% 3
Channel Islands - 1 £47,500 -

For the 6 months to 25 May 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 1,073 (29.73%) Agile Software Development
2 883 (24.47%) Finance
3 721 (19.98%) JavaScript
4 669 (18.54%) Analytics
5 661 (18.32%) Digital Marketing
6 586 (16.24%) HTML
7 569 (15.77%) Degree
8 555 (15.38%) SQL
9 535 (14.82%) CSS
10 524 (14.52%) CRM
11 506 (14.02%) Business Intelligence
12 499 (13.83%) Analytical Skills
13 468 (12.97%) Python
14 465 (12.88%) Microsoft
15 436 (12.08%) Problem-Solving
16 416 (11.53%) User Experience
17 356 (9.86%) PHP
18 354 (9.81%) Salesforce.com
19 331 (9.17%) E-Commerce
20 322 (8.92%) SaaS
21 315 (8.73%) Scrum
22 314 (8.70%) SAP
23 311 (8.62%) Project Management
24 310 (8.59%) Azure
25 294 (8.15%) AWS
26 284 (7.87%) Java
27 280 (7.76%) Git (software)
28 274 (7.59%) Retail
29 271 (7.51%) Google
30 268 (7.43%) Public Sector

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 188 (5.21%) CMS
2 114 (3.16%) WordPress
3 59 (1.63%) Apache Spark
3 59 (1.63%) SharePoint
4 51 (1.41%) SAS
5 50 (1.39%) Elasticsearch
6 38 (1.05%) Apache
7 33 (0.91%) Adobe Experience Manager
8 29 (0.80%) Confluence
8 29 (0.80%) Drupal
9 21 (0.58%) MS Exchange
10 18 (0.50%) Apache Airflow
11 14 (0.39%) nginx
11 14 (0.39%) Umbraco
12 13 (0.36%) EPiServer
12 13 (0.36%) Exchange Server 2013
13 12 (0.33%) Exchange Server 2007
14 11 (0.30%) JBoss
15 10 (0.28%) Mule
15 10 (0.28%) Sitecore CMS
Applications
1 186 (5.15%) Microsoft Excel
2 182 (5.04%) Microsoft Office
3 124 (3.44%) Photoshop
4 108 (2.99%) Microsoft PowerPoint
5 77 (2.13%) Sketch
6 64 (1.77%) Adobe Illustrator
7 42 (1.16%) Adobe Creative Suite
8 36 (1.00%) InDesign
9 26 (0.72%) InVision
10 24 (0.67%) Adobe After Effects
11 22 (0.61%) Adobe XD
12 13 (0.36%) Adobe Premiere
13 12 (0.33%) SPSS
14 10 (0.28%) MS Visio
15 9 (0.25%) Zeplin
16 6 (0.17%) GIMP
16 6 (0.17%) Microsoft Project
17 4 (0.11%) EViews
18 3 (0.083%) Chatbot
18 3 (0.083%) Spreadsheet
Business Applications
1 68 (1.88%) Magento
2 49 (1.36%) Dynamics CRM
3 46 (1.27%) Adobe Campaign
4 32 (0.89%) Salesforce.com CRM
5 28 (0.78%) Eloqua
6 23 (0.64%) SAP CRM
6 23 (0.64%) Shopify
7 17 (0.47%) FastStats
7 17 (0.47%) Payment Gateway
8 16 (0.44%) Dynamics NAV
9 14 (0.39%) Oracle ERP
10 13 (0.36%) Oracle CRM
10 13 (0.36%) SAP ERP
11 12 (0.33%) Oracle EBS
11 12 (0.33%) SAP SD
12 11 (0.30%) SAP CO
12 11 (0.30%) SAP FI
12 11 (0.30%) SAP FI/CO
13 10 (0.28%) NetSuite
14 9 (0.25%) SAP S/4HANA
Cloud Services
1 322 (8.92%) SaaS
2 310 (8.59%) Azure
3 294 (8.15%) AWS
4 171 (4.74%) Power Platform
5 163 (4.52%) Google Analytics
6 114 (3.16%) Office 365
7 81 (2.24%) GCP
8 70 (1.94%) Salesforce Service Cloud
9 59 (1.63%) Salesforce Sales Cloud
10 54 (1.50%) Adobe Analytics
11 46 (1.27%) Cloud Computing
12 45 (1.25%) Dynamics 365
13 44 (1.22%) Serverless
14 40 (1.11%) GitHub
15 35 (0.97%) PaaS
16 30 (0.83%) AdWords
17 29 (0.80%) Azure Data Factory
18 25 (0.69%) AWS Lambda
19 23 (0.64%) Azure Active Directory
20 21 (0.58%) Amazon S3
Communications & Networking
1 83 (2.30%) Internet
2 31 (0.86%) VoIP
3 30 (0.83%) DNS
3 30 (0.83%) WAN
4 29 (0.80%) Firewall
5 26 (0.72%) LAN
6 21 (0.58%) Skype
6 21 (0.58%) TCP/IP
6 21 (0.58%) VPN
7 17 (0.47%) Wireless
8 16 (0.44%) HTTP
9 12 (0.33%) Bluetooth
9 12 (0.33%) DHCP
9 12 (0.33%) SMS
10 11 (0.30%) Intranet
10 11 (0.30%) Unified Communications
10 11 (0.30%) Wi-Fi
11 9 (0.25%) WebEx
12 8 (0.22%) Cisco Firepower
12 8 (0.22%) Network Security
Database & Business Intelligence
1 209 (5.79%) MySQL
2 168 (4.66%) SQL Server
3 167 (4.63%) Power BI
4 141 (3.91%) Big Data
5 131 (3.63%) Data Warehouse
6 105 (2.91%) PostgreSQL
7 66 (1.83%) MongoDB
8 62 (1.72%) Hadoop
8 62 (1.72%) NoSQL
8 62 (1.72%) Redis
9 47 (1.30%) SQL Server Integration Services
10 46 (1.27%) Data Lake
11 45 (1.25%) Relational Database
12 39 (1.08%) Snowflake Schema
13 38 (1.05%) Looker
13 38 (1.05%) SQL Server Reporting Services
14 36 (1.00%) Data Mining
15 34 (0.94%) Azure SQL Database
16 32 (0.89%) BigQuery
17 28 (0.78%) Amazon Redshift
Development Applications
1 280 (7.76%) Git (software)
2 99 (2.74%) JIRA
3 70 (1.94%) Jenkins
4 48 (1.33%) Selenium
5 45 (1.25%) webpack
6 42 (1.16%) gulp
7 41 (1.14%) Team Foundation Server
8 35 (0.97%) PHPUnit
9 32 (0.89%) Grunt
10 31 (0.86%) JUnit
11 28 (0.78%) Bitbucket
12 26 (0.72%) Visual Studio
13 22 (0.61%) Balsamiq
14 21 (0.58%) SpecFlow
14 21 (0.58%) Subversion
15 19 (0.53%) Babel
16 17 (0.47%) Cucumber
17 16 (0.44%) Postman
18 15 (0.42%) Axure RP
19 13 (0.36%) Vagrant
General
1 883 (24.47%) Finance
2 274 (7.59%) Retail
3 268 (7.43%) Public Sector
4 263 (7.29%) Telecoms
5 259 (7.18%) Manufacturing
6 204 (5.65%) Electronics
7 191 (5.29%) Advertising
8 138 (3.82%) Legal
9 114 (3.16%) Games
10 85 (2.36%) Banking
11 71 (1.97%) Law
12 43 (1.19%) Publishing
13 35 (0.97%) Automotive
14 29 (0.80%) Brand Awareness
15 28 (0.78%) Back Office
16 24 (0.67%) Billing
16 24 (0.67%) Front Office
17 22 (0.61%) Spanish Language
18 16 (0.44%) Aerospace
19 15 (0.42%) Pharmaceutical
Job Titles
1 773 (21.42%) Developer
2 358 (9.92%) Analyst
3 213 (5.90%) Consultant
4 167 (4.63%) Designer
5 155 (4.29%) Product Manager
6 152 (4.21%) Front End Developer (Client-Side Developer)
7 145 (4.02%) Architect
8 138 (3.82%) Senior Developer
9 114 (3.16%) Marketing Manager
10 111 (3.08%) PHP Developer
11 105 (2.91%) Business Analyst
12 102 (2.83%) Software Engineer
13 98 (2.72%) Project Manager
13 98 (2.72%) UX Designer
14 97 (2.69%) .NET Developer
15 89 (2.47%) Web Developer
16 84 (2.33%) Java Developer
17 83 (2.30%) Data Analyst
18 82 (2.27%) Junior
19 76 (2.11%) Data Engineer
Libraries, Frameworks & Software Standards
1 586 (16.24%) HTML
2 535 (14.82%) CSS
3 246 (6.82%) React
4 234 (6.48%) .NET
5 196 (5.43%) AngularJS
6 177 (4.90%) REST
7 166 (4.60%) jQuery
8 153 (4.24%) HTML5
9 147 (4.07%) Node.js
10 138 (3.82%) CSS3
11 135 (3.74%) Sass
12 132 (3.66%) Web Services
13 108 (2.99%) ASP.NET
13 108 (2.99%) SOAP
14 106 (2.94%) Vue.js
15 99 (2.74%) Laravel
16 98 (2.72%) .NET Core
17 95 (2.63%) Symfony
18 84 (2.33%) Redux
19 65 (1.80%) ASP.NET MVC
Miscellaneous
1 499 (13.83%) Analytical Skills
2 416 (11.53%) User Experience
3 182 (5.04%) Social Media
4 165 (4.57%) Mobile App
5 162 (4.49%) Self-Motivation
6 108 (2.99%) Management Information System
7 100 (2.77%) Greenfield Project
8 90 (2.49%) Marketing Technology
9 83 (2.30%) Blog
10 77 (2.13%) Enterprise Software
11 59 (1.63%) Virtual Team
12 54 (1.50%) Algorithms
13 34 (0.94%) Analytical Mindset
14 33 (0.91%) Graphic Design
15 31 (0.86%) Driving Licence
16 26 (0.72%) Animation
17 25 (0.69%) FMCG
18 24 (0.67%) Data Centre
18 24 (0.67%) Online Games
19 23 (0.64%) Smartphone
Operating Systems
1 176 (4.88%) Linux
2 130 (3.60%) Windows
3 61 (1.69%) Android
4 58 (1.61%) Apple iOS
5 48 (1.33%) Windows 10
6 36 (1.00%) Windows Server
7 35 (0.97%) Unix
8 20 (0.55%) Mac OS X
9 13 (0.36%) Windows Server 2012
10 11 (0.30%) CentOS
11 8 (0.22%) Embedded Linux
11 8 (0.22%) Windows Server 2016
12 7 (0.19%) Ubuntu
12 7 (0.19%) Windows 7
13 5 (0.14%) Solaris
14 3 (0.083%) Debian
14 3 (0.083%) Windows 8
14 3 (0.083%) Windows Vista
15 2 (0.055%) Mac OS
16 1 (0.028%) Red Hat Enterprise Linux
Processes & Methodologies
1 1,073 (29.73%) Agile Software Development
2 669 (18.54%) Analytics
3 661 (18.32%) Digital Marketing
4 524 (14.52%) CRM
5 506 (14.02%) Business Intelligence
6 436 (12.08%) Problem-Solving
7 331 (9.17%) E-Commerce
8 315 (8.73%) Scrum
9 311 (8.62%) Project Management
10 253 (7.01%) Business Development
11 251 (6.95%) B2B
12 247 (6.84%) Decision-Making
13 239 (6.62%) Software Engineering
14 219 (6.07%) Web Development
15 213 (5.90%) Programme Management
16 202 (5.60%) Stakeholder Management
16 202 (5.60%) TDD
17 192 (5.32%) Front End Development
18 189 (5.24%) Data Science
19 187 (5.18%) Presales
Programming Languages
1 721 (19.98%) JavaScript
2 555 (15.38%) SQL
3 468 (12.97%) Python
4 356 (9.86%) PHP
5 284 (7.87%) Java
6 262 (7.26%) C#
7 125 (3.46%) C
8 119 (3.30%) R
9 73 (2.02%) C++
10 68 (1.88%) Ruby
11 65 (1.80%) TypeScript
12 52 (1.44%) Apex Code
13 41 (1.14%) ES6
14 40 (1.11%) Go
15 34 (0.94%) T-SQL
16 31 (0.86%) Lua
17 25 (0.69%) Scala
18 24 (0.67%) PowerShell
19 23 (0.64%) Bash Shell
19 23 (0.64%) Java 8
Qualifications
1 569 (15.77%) Degree
2 56 (1.55%) Computer Science Degree
2 56 (1.55%) Security Cleared
3 35 (0.97%) SC Cleared
4 32 (0.89%) Master's Degree
5 30 (0.83%) Microsoft Certification
6 29 (0.80%) Numerate Degree
7 22 (0.61%) SANS
8 19 (0.53%) MBA
9 17 (0.47%) PhD
10 16 (0.44%) Analytics IQ
10 16 (0.44%) CISSP
11 15 (0.42%) CISM
12 14 (0.39%) Cisco Certification
13 13 (0.36%) ITIL Certification
14 12 (0.33%) CESG Certified Professional
14 12 (0.33%) ISEB
14 12 (0.33%) Oracle Certification
15 11 (0.30%) CCNP
15 11 (0.30%) PMI Certification
Quality Assurance & Compliance
1 234 (6.48%) QA
2 77 (2.13%) GDPR
3 36 (1.00%) Data Quality
4 32 (0.89%) Actionable Recommendations
5 19 (0.53%) ISO/IEC 27001
6 18 (0.50%) PCI DSS
7 15 (0.42%) SLA
8 10 (0.28%) Cyber Essentials
9 8 (0.22%) PMO
9 8 (0.22%) WCAG
10 6 (0.17%) ISO 26262
10 6 (0.17%) ISO/IEC 15288
10 6 (0.17%) ISO/IEC 20000
11 5 (0.14%) GMP
12 3 (0.083%) COBIT
12 3 (0.083%) FATCA
12 3 (0.083%) ISO 20022
12 3 (0.083%) NIST
12 3 (0.083%) PSD2
13 2 (0.055%) GLBA
System Software
1 132 (3.66%) Docker
2 88 (2.44%) Active Directory
3 32 (0.89%) Hyper-V
4 30 (0.83%) VMware Infrastructure
5 19 (0.53%) Firmware
6 16 (0.44%) VMware ESXi
7 6 (0.17%) KVM
8 4 (0.11%) HDFS
8 4 (0.11%) Virtual Desktop
8 4 (0.11%) Virtual Machines
8 4 (0.11%) vSphere
8 4 (0.11%) XenApp
9 2 (0.055%) NFS
9 2 (0.055%) Samba
10 1 (0.028%) Apache Flume
10 1 (0.028%) Microsoft App-V
10 1 (0.028%) pfSense
10 1 (0.028%) Squid
10 1 (0.028%) vCloud
Systems Management
1 80 (2.22%) Kubernetes
2 30 (0.83%) Ansible
3 27 (0.75%) Terraform
4 21 (0.58%) Opscode Chef
5 19 (0.53%) Single Sign-On
6 18 (0.50%) WSUS
7 16 (0.44%) Microsoft Intune
8 15 (0.42%) Puppet
9 14 (0.39%) Mesos
10 13 (0.36%) AirWatch
10 13 (0.36%) SCCM
11 11 (0.30%) Nagios
12 9 (0.25%) Consul
12 9 (0.25%) Docker Swarm
12 9 (0.25%) Packer
13 8 (0.22%) Opsgenie
14 7 (0.19%) EMC NetWorker
14 7 (0.19%) QRadar
15 6 (0.17%) HP Quality Center
16 5 (0.14%) Oozie
Vendors
1 465 (12.88%) Microsoft
2 354 (9.81%) Salesforce.com
3 314 (8.70%) SAP
4 271 (7.51%) Google
5 244 (6.76%) Adobe
6 161 (4.46%) Tableau
7 119 (3.30%) Oracle
8 82 (2.27%) Pardot
9 67 (1.86%) Salesforce Marketing Cloud
10 62 (1.72%) IBM
11 52 (1.44%) VMware
12 49 (1.36%) Cisco
13 42 (1.16%) Marketo
14 41 (1.14%) HubSpot
15 37 (1.03%) Facebook
16 31 (0.86%) Dell
17 30 (0.83%) Atlassian
18 28 (0.78%) Cognizant
19 23 (0.64%) MuleSoft
20 19 (0.53%) Citrix