Period
to 22 May 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 May 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
22 May 2018
Same period 2017 Same period 2016
Rank 58 51 46
Rank change year-on-year -7 -5 -2
Permanent jobs citing Marketing 8,432 8,996 11,080
As % of all permanent IT jobs advertised in the UK 4.91% 5.32% 5.52%
As % of the General category 11.90% 12.77% 12.48%
Number of salaries quoted 6,501 7,201 9,011
UK median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £26,250 £25,750
90th Percentile £81,250 £81,000 £83,750
UK excluding London median annual salary £40,000 £40,000 £40,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 70,886 70,433 88,803
As % of all permanent IT jobs advertised in the UK 41.28% 41.68% 44.21%
Number of salaries quoted 55,173 56,110 72,091
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £30,000 £28,750 £28,250
90th Percentile £85,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £42,500 £43,000
% change year-on-year +5.88% -1.16% +1.18%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 22 May 2018.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 22 May 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -6 8,044 £45,000 - 1,567
UK excluding London -4 4,503 £40,000 - 1,017
London -17 3,720 £55,000 - 619
South East -1 1,520 £42,500 - 259
North of England 0 975 £40,000 +6.67% 245
Midlands -14 642 £37,500 - 178
East of England +14 583 £42,500 +6.25% 128
South West -18 569 £42,000 +1.69% 135
North West -27 469 £40,000 +6.67% 140
Yorkshire +23 431 £40,000 +6.67% 88
West Midlands +11 418 £37,500 +1.35% 108
East Midlands -21 221 £37,500 -6.25% 70
Scotland -19 150 £45,000 - 52
North East +5 75 £35,000 +7.69% 17
Wales +12 64 £40,000 +14.29% 19
Northern Ireland 0 5 £40,000 +77.78% 2
Channel Islands - 2 - -

For the 6 months to 22 May 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 2,257 (26.77%) Agile Software Development
2 2,104 (24.95%) Finance
3 1,861 (22.07%) Digital Marketing
4 1,642 (19.47%) HTML
5 1,569 (18.61%) Analytics
6 1,487 (17.64%) JavaScript
7 1,451 (17.21%) Degree
8 1,383 (16.40%) SQL
9 1,365 (16.19%) CSS
10 1,243 (14.74%) CRM
11 1,144 (13.57%) Business Intelligence
12 1,116 (13.24%) C#
13 1,086 (12.88%) .NET
14 1,010 (11.98%) Microsoft
15 994 (11.79%) Analytical Skills
16 956 (11.34%) E-Commerce
17 913 (10.83%) SQL Server
18 873 (10.35%) Telecoms
19 824 (9.77%) Google
19 824 (9.77%) User Experience
20 787 (9.33%) MVC
21 779 (9.24%) Project Management
22 778 (9.23%) Scrum
22 778 (9.23%) Retail
23 772 (9.16%) SAP
24 762 (9.04%) Problem-Solving
25 740 (8.78%) Salesforce.com
26 738 (8.75%) PHP
27 733 (8.69%) Advertising
28 690 (8.18%) Manufacturing

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 561 (6.65%) CMS
2 315 (3.74%) WordPress
3 176 (2.09%) SAS
4 153 (1.81%) Apache Spark
5 128 (1.52%) SharePoint
6 117 (1.39%) Sitecore CMS
7 99 (1.17%) Drupal
8 89 (1.06%) Confluence
9 85 (1.01%) EPiServer
10 78 (0.93%) Umbraco
11 74 (0.88%) Apache
12 70 (0.83%) MS Exchange
13 64 (0.76%) Adobe Experience Manager
14 59 (0.70%) IIS
15 54 (0.64%) Elasticsearch
16 44 (0.52%) Tomcat
17 31 (0.37%) Exchange Server 2013
17 31 (0.37%) JBoss
17 31 (0.37%) Mule
18 27 (0.32%) Joomla!
Applications
1 432 (5.12%) Microsoft Excel
2 312 (3.70%) Microsoft Office
3 291 (3.45%) Photoshop
4 196 (2.32%) Microsoft PowerPoint
5 166 (1.97%) Adobe Illustrator
6 102 (1.21%) Adobe Creative Suite
7 72 (0.85%) InDesign
8 48 (0.57%) SPSS
9 47 (0.56%) MS Visio
10 46 (0.55%) InVision
11 34 (0.40%) Adobe After Effects
12 29 (0.34%) OmniGraffle
13 25 (0.30%) Microsoft Project
14 23 (0.27%) Adobe Premiere
15 21 (0.25%) Spreadsheet
16 7 (0.083%) Chatbot
16 7 (0.083%) GIMP
17 6 (0.071%) CorelDRAW
18 5 (0.059%) Acrobat
18 5 (0.059%) Stata
Business Applications
1 157 (1.86%) Dynamics CRM
2 112 (1.33%) Salesforce.com CRM
3 110 (1.30%) Eloqua
4 102 (1.21%) Magento
5 93 (1.10%) SAP Hybris
6 77 (0.91%) Adobe Campaign
6 77 (0.91%) Dynamics AX
7 63 (0.75%) NetSuite
8 50 (0.59%) SAP CRM
9 29 (0.34%) Unica
10 26 (0.31%) Shopify
11 17 (0.20%) Dynamics NAV
11 17 (0.20%) FastStats
11 17 (0.20%) WebTrends
12 12 (0.14%) Social Studio
13 11 (0.13%) Payment Gateway
14 9 (0.11%) Cognos Business Intelligence
14 9 (0.11%) Oracle ERP
14 9 (0.11%) Raiser's Edge
14 9 (0.11%) SAP Business One
Cloud Services
1 568 (6.74%) Amazon AWS
2 522 (6.19%) Microsoft Azure
3 498 (5.91%) SaaS
4 419 (4.97%) Google Analytics
5 198 (2.35%) AdWords
6 155 (1.84%) IaaS
7 148 (1.76%) PaaS
8 141 (1.67%) Office 365
9 131 (1.55%) Serverless
10 123 (1.46%) Google Cloud Platform
11 100 (1.19%) Adobe Analytics
12 98 (1.16%) Dynamics 365
13 95 (1.13%) Salesforce Service Cloud
14 91 (1.08%) Cloud Computing
15 69 (0.82%) Salesforce Sales Cloud
16 63 (0.75%) MailChimp
17 61 (0.72%) Azure Data Factory
18 60 (0.71%) Adobe Creative Cloud
19 57 (0.68%) Cortana Intelligence Suite
20 55 (0.65%) npm
Communications & Networking
1 165 (1.96%) Internet
2 102 (1.21%) Firewall
3 95 (1.13%) HTTP
4 92 (1.09%) DNS
5 75 (0.89%) VPN
6 72 (0.85%) SMS
7 67 (0.79%) WAN
8 64 (0.76%) LAN
9 57 (0.68%) DHCP
10 56 (0.66%) Wireless
11 52 (0.62%) SAN
12 44 (0.52%) Intranet
13 43 (0.51%) TCP/IP
14 39 (0.46%) Skype
15 37 (0.44%) Network Security
16 35 (0.42%) VoIP
16 35 (0.42%) Wi-Fi
17 34 (0.40%) Broadband
18 28 (0.33%) Unified Communications
19 26 (0.31%) Ethernet
Database & Business Intelligence
1 913 (10.83%) SQL Server
2 471 (5.59%) Big Data
3 446 (5.29%) MySQL
4 319 (3.78%) NoSQL
5 309 (3.66%) SQL Server 2016
6 220 (2.61%) Data Warehouse
6 220 (2.61%) SQL Server Reporting Services
7 206 (2.44%) Hadoop
8 196 (2.32%) MongoDB
9 185 (2.19%) SQL Server Integration Services
10 182 (2.16%) Relational Database
11 176 (2.09%) Power BI
12 130 (1.54%) SQL Server Analysis Services
13 83 (0.98%) SQL Server 2014
14 78 (0.93%) Data Lake
15 72 (0.85%) Apache Hive
16 60 (0.71%) Azure SQL Database
17 56 (0.66%) PostgreSQL
18 55 (0.65%) Data Mining
19 51 (0.60%) Amazon DynamoDB
Development Applications
1 656 (7.78%) Git (software)
2 267 (3.17%) Visual Studio
3 254 (3.01%) JIRA
4 139 (1.65%) Selenium
5 130 (1.54%) Jenkins
6 114 (1.35%) Team Foundation Server
7 108 (1.28%) gulp
8 107 (1.27%) TeamCity
9 78 (0.93%) Subversion
10 70 (0.83%) JUnit
11 61 (0.72%) Dreamweaver
12 60 (0.71%) NUnit
13 59 (0.70%) MSTest
14 56 (0.66%) Visual Studio Team System
15 55 (0.65%) Mocha
15 55 (0.65%) Octopus Deploy
16 53 (0.63%) Cucumber
17 46 (0.55%) Grunt
17 46 (0.55%) Maven
18 41 (0.49%) Atlassian Bamboo
General
1 2,104 (24.95%) Finance
2 873 (10.35%) Telecoms
3 778 (9.23%) Retail
4 733 (8.69%) Advertising
5 690 (8.18%) Manufacturing
6 590 (7.00%) Electronics
7 267 (3.17%) Banking
7 267 (3.17%) Games
8 242 (2.87%) Legal
9 117 (1.39%) Billing
10 104 (1.23%) Publishing
11 94 (1.11%) Law
12 71 (0.84%) Back Office
13 67 (0.79%) Automotive
14 58 (0.69%) Brand Awareness
15 49 (0.58%) Pharmaceutical
16 45 (0.53%) German Language
17 42 (0.50%) Financial Institution
18 38 (0.45%) Digital Economy
19 31 (0.37%) Investment Banking
Job Titles
1 2,079 (24.66%) Developer
2 856 (10.15%) Analyst
3 610 (7.23%) .NET Developer
4 485 (5.75%) Consultant
5 374 (4.44%) Architect
6 370 (4.39%) Marketing Manager
7 348 (4.13%) C# Developer
8 346 (4.10%) Designer
9 293 (3.47%) Product Manager
10 288 (3.42%) PHP Developer
11 277 (3.29%) Web Developer
12 260 (3.08%) Project Manager
13 249 (2.95%) C# .NET Developer
14 245 (2.91%) Junior
15 240 (2.85%) Business Analyst
16 232 (2.75%) Senior Manager
17 228 (2.70%) Senior Developer
18 219 (2.60%) Front End Developer (Client-Side Developer)
19 207 (2.45%) Marketing Executive
20 183 (2.17%) Data Analyst
Libraries, Frameworks & Software Standards
1 1,642 (19.47%) HTML
2 1,365 (16.19%) CSS
3 1,086 (12.88%) .NET
4 639 (7.58%) ASP.NET
5 629 (7.46%) jQuery
6 506 (6.00%) AngularJS
7 476 (5.65%) ASP.NET MVC
8 468 (5.55%) HTML5
9 465 (5.51%) RESTful
10 377 (4.47%) Web Services
11 374 (4.44%) ASP.NET Web API
12 312 (3.70%) Node.js
13 310 (3.68%) CSS3
14 277 (3.29%) XML
15 265 (3.14%) Sass
16 250 (2.96%) React
17 232 (2.75%) ASP.NET MVC 5
18 227 (2.69%) Twitter Bootstrap
19 215 (2.55%) REST
20 210 (2.49%) .NET Framework
Miscellaneous
1 994 (11.79%) Analytical Skills
2 824 (9.77%) User Experience
3 673 (7.98%) Social Media
4 391 (4.64%) Self-Motivation
5 381 (4.52%) Computer Science
6 285 (3.38%) Mobile App
7 213 (2.53%) Management Information System
8 158 (1.87%) Blog
8 158 (1.87%) Fintech
9 157 (1.86%) Greenfield Project
10 145 (1.72%) Data Centre
11 137 (1.62%) Algorithms
12 117 (1.39%) Virtual Team
13 107 (1.27%) Enterprise Software
14 105 (1.25%) Graphic Design
15 90 (1.07%) Marketing Technology
16 89 (1.06%) FMCG
17 81 (0.96%) Digital Media
18 70 (0.83%) Driving Licence
19 61 (0.72%) Life Science
Operating Systems
1 520 (6.17%) Linux
2 478 (5.67%) Windows
3 141 (1.67%) Windows Server
4 132 (1.57%) Apple iOS
5 116 (1.38%) Android
6 69 (0.82%) Unix
7 68 (0.81%) Windows 7
8 64 (0.76%) Windows Server 2012
9 62 (0.74%) Windows Server 2008
10 37 (0.44%) Windows 10
11 26 (0.31%) CentOS
11 26 (0.31%) Solaris
12 20 (0.24%) Debian
13 19 (0.23%) Red Hat Enterprise Linux
14 17 (0.20%) Mac OS X
15 14 (0.17%) Windows 8
15 14 (0.17%) Windows Server 2003
16 13 (0.15%) Ubuntu
17 10 (0.12%) VMS
18 5 (0.059%) Windows 2000 Server
Processes & Methodologies
1 2,257 (26.77%) Agile Software Development
2 1,861 (22.07%) Digital Marketing
3 1,569 (18.61%) Analytics
4 1,243 (14.74%) CRM
5 1,144 (13.57%) Business Intelligence
6 956 (11.34%) E-Commerce
7 787 (9.33%) MVC
8 779 (9.24%) Project Management
9 778 (9.23%) Scrum
10 762 (9.04%) Problem-Solving
11 686 (8.14%) SEO
12 681 (8.08%) Programme Management
13 680 (8.06%) Web Development
14 649 (7.70%) Business Development
15 638 (7.57%) TDD
16 544 (6.45%) Software Engineering
17 494 (5.86%) Stakeholder Management
18 466 (5.53%) B2B
18 466 (5.53%) Continuous Integration
19 431 (5.11%) BDD
Programming Languages
1 1,487 (17.64%) JavaScript
2 1,383 (16.40%) SQL
3 1,116 (13.24%) C#
4 738 (8.75%) PHP
5 675 (8.01%) Java
6 619 (7.34%) Python
7 231 (2.74%) Ruby
8 225 (2.67%) T-SQL
9 197 (2.34%) C++
10 186 (2.21%) R
11 144 (1.71%) C
12 107 (1.27%) Apex Code
13 106 (1.26%) Go
14 103 (1.22%) VBA
15 93 (1.10%) PowerShell
16 92 (1.09%) Scala
17 81 (0.96%) Bash Shell
18 69 (0.82%) VB.NET
19 60 (0.71%) VB
20 59 (0.70%) Perl
Qualifications
1 1,451 (17.21%) Degree
2 154 (1.83%) Computer Science Degree
3 150 (1.78%) Security Cleared
4 106 (1.26%) Microsoft Certification
5 97 (1.15%) SC Cleared
6 77 (0.91%) Numerate Degree
7 71 (0.84%) Master's Degree
8 66 (0.78%) PhD
9 59 (0.70%) MCSE
9 59 (0.70%) PMI Certification
10 55 (0.65%) Cisco Certification
11 52 (0.62%) PMP
12 33 (0.39%) CCNA
12 33 (0.39%) CISSP
12 33 (0.39%) SAFe Agilist
13 32 (0.38%) MBA
13 32 (0.38%) MCSA
14 26 (0.31%) CCIE
14 26 (0.31%) MCSD
15 24 (0.28%) CCNP
Quality Assurance & Compliance
1 384 (4.55%) QA
2 134 (1.59%) PMO
3 122 (1.45%) GDPR
4 98 (1.16%) Data Quality
5 86 (1.02%) SLA
6 81 (0.96%) ISO/IEC 27001
7 43 (0.51%) GCP
8 39 (0.46%) PCI DSS
9 33 (0.39%) ISO 9001
10 18 (0.21%) COBIT
11 14 (0.17%) PMBOK
12 10 (0.12%) Actionable Recommendations
13 8 (0.095%) Disclosure Scotland
13 8 (0.095%) Government Security Classifications
14 7 (0.083%) Sarbanes-Oxley
15 5 (0.059%) HIPAA
15 5 (0.059%) ISO 22301
16 4 (0.047%) ISO 9000
16 4 (0.047%) SEPA
17 3 (0.036%) IEC 61508
System Software
1 224 (2.66%) Active Directory
2 195 (2.31%) Docker
3 116 (1.38%) VMware Infrastructure
4 67 (0.79%) Virtual Machines
5 60 (0.71%) Hyper-V
6 29 (0.34%) HDFS
7 28 (0.33%) Apache Flume
8 27 (0.32%) VMware ESXi
9 21 (0.25%) XenApp
10 18 (0.21%) Virtual Desktop
11 16 (0.19%) XenDesktop
12 10 (0.12%) Firmware
13 7 (0.083%) LXC
13 7 (0.083%) VMware Workstation
14 5 (0.059%) Terminal Services
14 5 (0.059%) VMware NSX
14 5 (0.059%) vSphere
14 5 (0.059%) XenServer
15 4 (0.047%) NFS
15 4 (0.047%) Snort
Systems Management
1 109 (1.29%) Kubernetes
2 79 (0.94%) Ansible
3 66 (0.78%) Puppet
4 65 (0.77%) Opscode Chef
5 42 (0.50%) Terraform
6 27 (0.32%) Nagios
7 25 (0.30%) WSUS
8 24 (0.28%) SCCM
9 20 (0.24%) Hadoop YARN
10 18 (0.21%) vCenter Server
11 15 (0.18%) Consul
11 15 (0.18%) Docker Swarm
11 15 (0.18%) Packer
12 13 (0.15%) ZABBIX
13 12 (0.14%) Backup Exec
13 12 (0.14%) Single Sign-On
14 9 (0.11%) Failover Clustering
14 9 (0.11%) FortiGate
14 9 (0.11%) Oozie
15 8 (0.095%) Salt
Vendors
1 1,010 (11.98%) Microsoft
2 824 (9.77%) Google
3 772 (9.16%) SAP
4 740 (8.78%) Salesforce.com
5 634 (7.52%) Adobe
6 306 (3.63%) Facebook
7 301 (3.57%) Oracle
8 209 (2.48%) Tableau
9 193 (2.29%) Twitter
10 188 (2.23%) Salesforce Marketing Cloud
11 187 (2.22%) VMware
12 169 (2.00%) Marketo
13 151 (1.79%) Sitecore
14 140 (1.66%) Cisco
15 124 (1.47%) hybris
16 120 (1.42%) Pardot
17 97 (1.15%) Citrix
18 87 (1.03%) HP
19 72 (0.85%) IBM
20 69 (0.82%) Apple