Period
to 8 August 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 8 August 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
8 Aug 2020
Same period 2019 Same period 2018
Rank 76 59 52
Rank change year-on-year -17 -7 -9
Permanent jobs citing Marketing 2,469 6,522 8,434
As % of all permanent jobs advertised in the UK 3.80% 4.57% 4.94%
As % of the General category 9.65% 11.50% 11.43%
Number of salaries quoted 2,089 5,364 6,721
Median annual salary £52,500 £50,000 £46,000
Median salary % change year-on-year +5.00% +8.70% +2.22%
10th Percentile £31,250 £29,000 £26,250
90th Percentile £85,000 £82,500 £80,000
UK excluding London median annual salary £47,500 £45,000 £42,500
% change year-on-year +5.56% +5.88% +6.25%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 25,589 56,711 73,798
As % of all permanent IT jobs advertised in the UK 39.36% 39.72% 43.20%
Number of salaries quoted 19,627 42,698 56,491
Median annual salary £60,000 £55,000 £52,500
Median salary % change year-on-year +9.09% +4.76% +5.00%
10th Percentile £32,500 £31,250 £29,000
90th Percentile £97,500 £90,000 £86,250
UK excluding London median annual salary £50,000 £46,500 £45,000
% change year-on-year +7.53% +3.33% +5.88%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 8 August 2020.

Salary histogram for Marketing in the UK

Marketing
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 8 August 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 2,325 £55,000 +10.00% 398
London -5 1,243 £60,000 +9.09% 131
UK excluding London -19 1,098 £47,500 +5.56% 283
South East -18 332 £50,000 - 74
North of England +2 316 £47,500 +11.76% 72
Work from Home +1 253 £55,000 +7.32% 38
South West -24 203 £47,500 +5.56% 51
North West -15 156 £52,500 +16.67% 38
Yorkshire +35 127 £43,000 +1.18% 29
Midlands -23 122 £40,000 - 30
West Midlands -17 75 £42,500 +6.25% 20
East of England -20 69 £45,000 -10.00% 39
East Midlands +7 47 £37,500 -6.25% 10
North East +21 34 £47,500 +8.57% 5
Scotland -18 27 £50,000 +1.52% 13
Wales +2 20 £45,000 +5.88% 3
Northern Ireland +21 9 £45,000 +73.08% 1
Isle of Man - 2 £27,500 -

For the 6 months to 8 August 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 744 (30.13%) Agile Software Development
2 664 (26.89%) Finance
3 518 (20.98%) Digital Marketing
4 497 (20.13%) JavaScript
5 448 (18.14%) HTML
6 442 (17.90%) Analytics
7 417 (16.89%) CSS
8 395 (16.00%) Business Intelligence
9 383 (15.51%) SQL
9 383 (15.51%) Degree
10 353 (14.30%) Analytical Skills
11 345 (13.97%) CRM
12 320 (12.96%) Python
13 307 (12.43%) User Experience
14 294 (11.91%) Salesforce.com
15 293 (11.87%) SAP
16 289 (11.71%) Problem-Solving
17 276 (11.18%) Microsoft
18 256 (10.37%) Telecoms
19 250 (10.13%) Scrum
20 247 (10.00%) Manufacturing
21 239 (9.68%) Azure
21 239 (9.68%) SaaS
22 229 (9.28%) Public Sector
23 224 (9.07%) AWS
23 224 (9.07%) Git (software)
24 222 (8.99%) Programme Management
25 214 (8.67%) PHP
26 210 (8.51%) E-Commerce
27 209 (8.46%) Electronics

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 124 (5.02%) CMS
2 68 (2.75%) WordPress
3 54 (2.19%) Apache Spark
4 42 (1.70%) Apache
5 33 (1.34%) SAS
6 32 (1.30%) Elasticsearch
7 25 (1.01%) Adobe Experience Manager
8 23 (0.93%) Confluence
8 23 (0.93%) SharePoint
9 16 (0.65%) EPiServer
10 14 (0.57%) Apache Airflow
10 14 (0.57%) IIS
11 13 (0.53%) nginx
12 10 (0.41%) Drupal
12 10 (0.41%) Headless CMS
13 8 (0.32%) MS Exchange
14 7 (0.28%) Jupyter
14 7 (0.28%) Luigi
15 5 (0.20%) Anypoint
15 5 (0.20%) OpenStack
Applications
1 116 (4.70%) Microsoft Excel
2 103 (4.17%) Microsoft Office
3 72 (2.92%) Photoshop
4 69 (2.79%) Sketch
5 66 (2.67%) Microsoft PowerPoint
6 40 (1.62%) Adobe Illustrator
7 35 (1.42%) InVision
8 16 (0.65%) InDesign
9 14 (0.57%) Adobe Creative Suite
10 12 (0.49%) Adobe After Effects
11 9 (0.36%) Adobe Premiere
12 8 (0.32%) Zeplin
13 7 (0.28%) Marvel
13 7 (0.28%) MS Visio
14 5 (0.20%) Adobe XD
15 4 (0.16%) Chatbot
15 4 (0.16%) Microsoft Project
15 4 (0.16%) SPSS
16 3 (0.12%) EViews
16 3 (0.12%) Stata
Business Applications
1 51 (2.07%) Magento
2 36 (1.46%) Dynamics CRM
3 33 (1.34%) Adobe Campaign
4 27 (1.09%) Salesforce.com CRM
5 18 (0.73%) SAP CRM
6 15 (0.61%) Eloqua
7 13 (0.53%) SAP ERP
8 12 (0.49%) SAP SD
9 11 (0.45%) FastStats
9 11 (0.45%) Oracle ERP
9 11 (0.45%) Payment Gateway
9 11 (0.45%) Shopify
10 10 (0.41%) Oracle EBS
10 10 (0.41%) SAP S/4HANA
10 10 (0.41%) Sparx Enterprise Architect
11 8 (0.32%) Dynamics NAV
11 8 (0.32%) SAP GTS
11 8 (0.32%) Social Studio
12 7 (0.28%) NetSuite
13 6 (0.24%) Unica
Cloud Services
1 239 (9.68%) Azure
1 239 (9.68%) SaaS
2 224 (9.07%) AWS
3 116 (4.70%) Power Platform
4 109 (4.41%) Google Analytics
5 83 (3.36%) Office 365
6 71 (2.88%) GCP
7 55 (2.23%) Salesforce Sales Cloud
7 55 (2.23%) Salesforce Service Cloud
8 36 (1.46%) GitHub
9 35 (1.42%) Adobe Analytics
10 33 (1.34%) PaaS
11 29 (1.17%) Serverless
12 26 (1.05%) Cloud Computing
13 25 (1.01%) Adobe Creative Cloud
13 25 (1.01%) Amazon S3
13 25 (1.01%) Azure Data Factory
14 19 (0.77%) Amazon EC2
14 19 (0.77%) AWS Lambda
15 15 (0.61%) Force.com
Communications & Networking
1 79 (3.20%) Internet
2 33 (1.34%) Firewall
3 21 (0.85%) DNS
4 19 (0.77%) WAN
5 16 (0.65%) VPN
6 13 (0.53%) Skype
6 13 (0.53%) SMS
7 12 (0.49%) VoIP
8 11 (0.45%) DHCP
9 9 (0.36%) HTTP
9 9 (0.36%) LAN
9 9 (0.36%) Network Security
9 9 (0.36%) Wireless
10 8 (0.32%) Bluetooth
10 8 (0.32%) Wi-Fi
11 7 (0.28%) VLAN
12 6 (0.24%) Broadband
12 6 (0.24%) Intranet
12 6 (0.24%) Remote Desktop
13 5 (0.20%) Unified Communications
Database & Business Intelligence
1 137 (5.55%) MySQL
2 113 (4.58%) Power BI
3 107 (4.33%) SQL Server
4 106 (4.29%) Big Data
5 100 (4.05%) Data Warehouse
6 63 (2.55%) PostgreSQL
7 49 (1.98%) NoSQL
8 45 (1.82%) Hadoop
9 42 (1.70%) Snowflake Schema
10 39 (1.58%) Relational Database
11 38 (1.54%) Data Lake
12 37 (1.50%) Redis
13 35 (1.42%) MongoDB
13 35 (1.42%) SQL Server Integration Services
14 31 (1.26%) Data Mining
15 29 (1.17%) Azure SQL Database
16 28 (1.13%) BigQuery
16 28 (1.13%) Looker
17 23 (0.93%) Amazon Redshift
17 23 (0.93%) SQL Server Reporting Services
Development Applications
1 224 (9.07%) Git (software)
2 86 (3.48%) JIRA
3 42 (1.70%) Jenkins
4 36 (1.46%) webpack
5 25 (1.01%) gulp
6 24 (0.97%) Selenium
7 23 (0.93%) PHPUnit
8 19 (0.77%) SpecFlow
9 18 (0.73%) Bitbucket
10 17 (0.69%) Grunt
10 17 (0.69%) Visual Studio
11 14 (0.57%) Axure RP
12 13 (0.53%) Subversion
13 12 (0.49%) git-flow
14 11 (0.45%) JUnit
14 11 (0.45%) NUnit
15 10 (0.41%) Atlassian Bamboo
15 10 (0.41%) Babel
15 10 (0.41%) Team Foundation Server
15 10 (0.41%) Visual Studio Code
General
1 664 (26.89%) Finance
2 256 (10.37%) Telecoms
3 247 (10.00%) Manufacturing
4 229 (9.28%) Public Sector
5 209 (8.46%) Electronics
6 157 (6.36%) Retail
7 122 (4.94%) Advertising
8 67 (2.71%) Legal
9 66 (2.67%) Games
10 64 (2.59%) Law
11 61 (2.47%) Banking
12 29 (1.17%) Publishing
13 22 (0.89%) Local Government
14 19 (0.77%) Back Office
14 19 (0.77%) Brand Awareness
15 18 (0.73%) Automotive
16 15 (0.61%) Spanish Language
17 14 (0.57%) Front Office
18 13 (0.53%) Pharmaceutical
19 12 (0.49%) Billing
Job Titles
1 559 (22.64%) Developer
2 204 (8.26%) Analyst
3 167 (6.76%) Consultant
4 134 (5.43%) Product Manager
5 117 (4.74%) Architect
6 115 (4.66%) Designer
7 113 (4.58%) Front End Developer (Client-Side Developer)
8 108 (4.37%) Senior Developer
9 81 (3.28%) Marketing Manager
10 79 (3.20%) UX Designer
11 76 (3.08%) PHP Developer
12 70 (2.84%) Data Engineer
13 69 (2.79%) Project Manager
14 64 (2.59%) Web Developer
15 63 (2.55%) .NET Developer
16 62 (2.51%) Product Owner
16 62 (2.51%) Salesforce Developer
17 61 (2.47%) Business Analyst
18 58 (2.35%) Software Engineer
19 55 (2.23%) Junior
Libraries, Frameworks & Software Standards
1 448 (18.14%) HTML
2 417 (16.89%) CSS
3 146 (5.91%) React
4 132 (5.35%) AngularJS
5 130 (5.27%) REST
6 124 (5.02%) .NET
7 109 (4.41%) jQuery
8 107 (4.33%) Web Services
9 100 (4.05%) HTML5
10 96 (3.89%) Node.js
11 87 (3.52%) Sass
11 87 (3.52%) Vue.js
12 81 (3.28%) Laravel
13 78 (3.16%) CSS3
14 74 (3.00%) SOAP
15 67 (2.71%) .NET Core
16 65 (2.63%) ASP.NET
17 61 (2.47%) Symfony
18 55 (2.23%) RESTful
19 39 (1.58%) Kafka
Miscellaneous
1 353 (14.30%) Analytical Skills
2 307 (12.43%) User Experience
3 121 (4.90%) Self-Motivation
4 112 (4.54%) Mobile App
5 107 (4.33%) Social Media
6 82 (3.32%) Blog
7 78 (3.16%) Marketing Technology
8 73 (2.96%) Greenfield Project
9 67 (2.71%) Management Information System
10 50 (2.03%) Algorithms
11 41 (1.66%) Virtual Team
12 40 (1.62%) Enterprise Software
13 29 (1.17%) Analytical Mindset
14 27 (1.09%) Cloud Native
15 23 (0.93%) Digital Media
16 21 (0.85%) FMCG
16 21 (0.85%) Internet of Things
17 20 (0.81%) Driving Licence
18 17 (0.69%) Graphic Design
18 17 (0.69%) Public Cloud
Operating Systems
1 118 (4.78%) Linux
2 73 (2.96%) Windows
3 39 (1.58%) Android
4 35 (1.42%) Apple iOS
5 28 (1.13%) Windows Server
6 24 (0.97%) Windows 10
7 23 (0.93%) Unix
8 13 (0.53%) CentOS
9 10 (0.41%) Ubuntu
10 6 (0.24%) Debian
10 6 (0.24%) Windows Server 2012
11 5 (0.20%) Mac OS X
12 3 (0.12%) Embedded Linux
13 2 (0.081%) HPUX
13 2 (0.081%) Red Hat Enterprise Linux
13 2 (0.081%) Windows Server 2016
14 1 (0.041%) Android TV
14 1 (0.041%) Mac OS
14 1 (0.041%) Windows Server 2003
14 1 (0.041%) Windows Server 2019
Processes & Methodologies
1 744 (30.13%) Agile Software Development
2 518 (20.98%) Digital Marketing
3 442 (17.90%) Analytics
4 395 (16.00%) Business Intelligence
5 345 (13.97%) CRM
6 289 (11.71%) Problem-Solving
7 250 (10.13%) Scrum
8 222 (8.99%) Programme Management
9 210 (8.51%) E-Commerce
10 192 (7.78%) Project Management
11 179 (7.25%) Web Development
12 166 (6.72%) Software Engineering
13 164 (6.64%) B2B
13 164 (6.64%) Business Development
14 160 (6.48%) Decision-Making
15 159 (6.44%) Data Science
16 158 (6.40%) DevOps
17 140 (5.67%) Stakeholder Management
18 134 (5.43%) Product Management
19 130 (5.27%) SEO
Programming Languages
1 497 (20.13%) JavaScript
2 383 (15.51%) SQL
3 320 (12.96%) Python
4 214 (8.67%) PHP
5 175 (7.09%) Java
6 165 (6.68%) C#
7 72 (2.92%) C
7 72 (2.92%) R
8 65 (2.63%) Apex Code
9 56 (2.27%) TypeScript
10 46 (1.86%) Ruby
11 40 (1.62%) C++
12 28 (1.13%) ES6
13 27 (1.09%) Scala
14 26 (1.05%) T-SQL
15 22 (0.89%) Bash Shell
16 17 (0.69%) Go
17 16 (0.65%) PHP 7
18 14 (0.57%) PHP 5
18 14 (0.57%) PowerShell
Qualifications
1 383 (15.51%) Degree
2 55 (2.23%) Computer Science Degree
3 40 (1.62%) Security Cleared
4 31 (1.26%) Master's Degree
5 28 (1.13%) SANS
6 25 (1.01%) MBA
7 22 (0.89%) Numerate Degree
8 13 (0.53%) PhD
9 10 (0.41%) CISSP
9 10 (0.41%) SC Cleared
10 9 (0.36%) CISM
10 9 (0.36%) Microsoft Certification
11 8 (0.32%) ISEB
11 8 (0.32%) Oracle Certification
12 7 (0.28%) Analytics IQ
12 7 (0.28%) Cisco Certification
13 6 (0.24%) MCSE
13 6 (0.24%) PMI Certification
14 5 (0.20%) CESG Certified Professional
14 5 (0.20%) MCSA
Quality Assurance & Compliance
1 155 (6.28%) QA
2 50 (2.03%) GDPR
3 28 (1.13%) Data Quality
4 26 (1.05%) ISO/IEC 27001
5 18 (0.73%) Actionable Recommendations
5 18 (0.73%) PCI DSS
6 14 (0.57%) Cyber Essentials
7 13 (0.53%) SLA
8 6 (0.24%) PMO
9 4 (0.16%) ISO 26262
9 4 (0.16%) ISO/IEC 20000
10 3 (0.12%) IEC 62304
10 3 (0.12%) ISO 13485
10 3 (0.12%) NIST
11 2 (0.081%) COBIT
11 2 (0.081%) GLBA
11 2 (0.081%) HIPAA
11 2 (0.081%) SEPA
12 1 (0.041%) JSP 440
12 1 (0.041%) MiFID
System Software
1 94 (3.81%) Docker
2 55 (2.23%) Active Directory
3 25 (1.01%) Hyper-V
4 22 (0.89%) VMware Infrastructure
5 8 (0.32%) Firmware
5 8 (0.32%) VMware ESXi
6 6 (0.24%) KVM
7 5 (0.20%) Virtual Machines
8 3 (0.12%) HDFS
8 3 (0.12%) NFS
8 3 (0.12%) Samba
8 3 (0.12%) vSphere
8 3 (0.12%) XenApp
9 2 (0.081%) Apache Flume
9 2 (0.081%) Squid
10 1 (0.041%) pfSense
10 1 (0.041%) Varnish
10 1 (0.041%) Virtual Desktop
Systems Management
1 61 (2.47%) Kubernetes
2 37 (1.50%) Terraform
3 23 (0.93%) Ansible
4 20 (0.81%) QRadar
4 20 (0.81%) Single Sign-On
5 19 (0.77%) Opscode Chef
6 16 (0.65%) Puppet
7 11 (0.45%) Microsoft Intune
7 11 (0.45%) SCCM
8 10 (0.41%) WSUS
9 9 (0.36%) Nagios
10 7 (0.28%) EMC NetWorker
11 6 (0.24%) Consul
11 6 (0.24%) Docker Swarm
11 6 (0.24%) Packer
12 5 (0.20%) Opsgenie
13 4 (0.16%) Backup Exec
13 4 (0.16%) Oozie
13 4 (0.16%) Symantec Endpoint Protection
14 3 (0.12%) SCOM
Vendors
1 294 (11.91%) Salesforce.com
2 293 (11.87%) SAP
3 276 (11.18%) Microsoft
4 189 (7.65%) Google
5 165 (6.68%) Adobe
6 96 (3.89%) Tableau
7 73 (2.96%) Pardot
8 70 (2.84%) Oracle
9 57 (2.31%) Salesforce Marketing Cloud
10 47 (1.90%) IBM
11 45 (1.82%) Cisco
12 41 (1.66%) VMware
13 34 (1.38%) HubSpot
14 31 (1.26%) Cognizant
15 26 (1.05%) Dell
15 26 (1.05%) Facebook
15 26 (1.05%) Marketo
16 25 (1.01%) CyberArk
17 24 (0.97%) CheckPoint
17 24 (0.97%) Palo Alto