Period
to 30 October 2020

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 30 October 2020 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
30 Oct 2020
Same period 2019 Same period 2018
Rank 77 59 53
Rank change year-on-year -18 -6 -7
Permanent jobs citing Marketing 1,980 6,124 8,131
As % of all permanent jobs advertised in the UK 3.96% 4.47% 4.94%
As % of the General category 10.57% 11.35% 11.56%
Number of salaries quoted 1,905 5,169 6,578
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +7.53%
10th Percentile £31,250 £29,775 £26,250
90th Percentile £85,000 £82,500 £82,500
UK excluding London median annual salary £45,000 £45,000 £44,250
% change year-on-year - +1.69% +10.63%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 18,724 53,962 70,363
As % of all permanent IT jobs advertised in the UK 37.46% 39.37% 42.77%
Number of salaries quoted 14,915 40,720 53,840
Median annual salary £60,000 £55,000 £52,500
Median salary % change year-on-year +9.09% +4.76% +5.00%
10th Percentile £33,750 £31,250 £29,750
90th Percentile £100,000 £92,500 £87,500
UK excluding London median annual salary £48,711 £47,500 £45,000
% change year-on-year +2.55% +5.56% +2.27%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 30 October 2020.

Salary histogram for Marketing in the UK

Marketing
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 30 October 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -13 1,857 £52,500 +5.00% 475
UK excluding London -14 989 £45,000 - 339
London -24 855 £60,000 +8.11% 157
South East -2 307 £47,500 -5.00% 85
Work from Home -15 299 £55,000 +4.76% 68
North of England -7 249 £50,000 +14.29% 87
South West +1 224 £45,000 - 48
North West +3 143 £55,000 +29.41% 53
Midlands +4 120 £45,000 +5.88% 62
Yorkshire -11 88 £42,500 -5.56% 22
West Midlands +7 68 £52,500 +16.67% 31
East Midlands +30 52 £41,250 -2.94% 31
East of England -16 40 £36,250 -27.50% 30
Scotland +14 36 £50,000 +11.11% 17
North East -1 18 £38,750 -13.89% 12
Wales +11 12 £46,250 +8.82% 6
Isle of Man - 2 £27,500 -
Northern Ireland +17 1 £42,500 -71.67% 4

For the 6 months to 30 October 2020, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 607 (30.66%) Agile Software Development
2 593 (29.95%) Finance
3 590 (29.80%) Digital Marketing
4 439 (22.17%) Business Intelligence
5 405 (20.45%) JavaScript
6 398 (20.10%) HTML
7 360 (18.18%) CSS
8 350 (17.68%) Telecoms
9 339 (17.12%) Manufacturing
10 332 (16.77%) SAP
11 328 (16.57%) Public Sector
12 324 (16.36%) Analytics
13 308 (15.56%) Programme Management
14 307 (15.51%) Electronics
15 279 (14.09%) SQL
16 275 (13.89%) Analytical Skills
17 254 (12.83%) Degree
18 250 (12.63%) Microsoft
19 249 (12.58%) Salesforce.com
20 247 (12.47%) CRM
21 235 (11.87%) E-Commerce
22 220 (11.11%) SaaS
23 216 (10.91%) Python
24 201 (10.15%) User Experience
25 199 (10.05%) Git (software)
26 194 (9.80%) Azure
27 175 (8.84%) AWS
28 168 (8.48%) Scrum
29 166 (8.38%) DevOps
30 160 (8.08%) Problem-Solving

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 86 (4.34%) CMS
2 48 (2.42%) WordPress
3 40 (2.02%) Apache
4 38 (1.92%) Apache Spark
5 32 (1.62%) SharePoint
6 31 (1.57%) Elasticsearch
7 18 (0.91%) Confluence
8 15 (0.76%) EPiServer
9 14 (0.71%) Adobe Experience Manager
9 14 (0.71%) Drupal
9 14 (0.71%) IIS
9 14 (0.71%) nginx
10 12 (0.61%) MS Exchange
11 11 (0.56%) Headless CMS
12 10 (0.51%) SAS
13 8 (0.40%) Sitecore CMS
14 5 (0.25%) Mule
14 5 (0.25%) Mule ESB
14 5 (0.25%) Red Hat Fuse
15 4 (0.20%) Oracle SOA Suite
Applications
1 73 (3.69%) Microsoft Office
2 65 (3.28%) Microsoft Excel
3 38 (1.92%) Microsoft PowerPoint
3 38 (1.92%) Sketch
4 26 (1.31%) Photoshop
5 25 (1.26%) InVision
6 17 (0.86%) Adobe Illustrator
6 17 (0.86%) Zeplin
7 15 (0.76%) Adobe Creative Suite
8 6 (0.30%) Marvel
8 6 (0.30%) MS Visio
9 5 (0.25%) Chatbot
9 5 (0.25%) Figma
10 4 (0.20%) InDesign
10 4 (0.20%) Microsoft Project
11 3 (0.15%) Adobe After Effects
11 3 (0.15%) Maya
11 3 (0.15%) Spreadsheet
12 2 (0.10%) Adobe Premiere
12 2 (0.10%) Stata
Business Applications
1 62 (3.13%) Magento
2 28 (1.41%) Dynamics CRM
3 19 (0.96%) Adobe Campaign
3 19 (0.96%) Salesforce.com CRM
4 16 (0.81%) Shopify
5 10 (0.51%) Eloqua
5 10 (0.51%) Oracle EBS
5 10 (0.51%) Sparx Enterprise Architect
5 10 (0.51%) Unica
6 9 (0.45%) Social Studio
7 7 (0.35%) Payment Gateway
8 5 (0.25%) Maximo
8 5 (0.25%) TRIRIGA
9 4 (0.20%) JDE OneWorld
10 3 (0.15%) OpenCart
10 3 (0.15%) SAP S/4HANA
10 3 (0.15%) WebTrends
11 2 (0.10%) Oracle Receivables
11 2 (0.10%) SAP Hybris
11 2 (0.10%) Sentinel
Cloud Services
1 220 (11.11%) SaaS
2 194 (9.80%) Azure
3 175 (8.84%) AWS
4 95 (4.80%) Google Analytics
5 80 (4.04%) Office 365
6 79 (3.99%) Salesforce Service Cloud
7 76 (3.84%) Power Platform
8 65 (3.28%) Salesforce Sales Cloud
9 50 (2.53%) GCP
10 34 (1.72%) GitHub
11 28 (1.41%) Amazon EC2
12 27 (1.36%) PaaS
13 25 (1.26%) Serverless
14 22 (1.11%) Adobe Creative Cloud
15 19 (0.96%) Adobe Analytics
16 18 (0.91%) Amazon S3
17 17 (0.86%) Cloud Computing
17 17 (0.86%) IaaS
18 16 (0.81%) Azure Data Factory
18 16 (0.81%) Google Tag Manager
Communications & Networking
1 72 (3.64%) Internet
2 34 (1.72%) Firewall
3 21 (1.06%) Skype
4 19 (0.96%) SMS
5 11 (0.56%) DNS
5 11 (0.56%) FTP
6 9 (0.45%) Wi-Fi
7 8 (0.40%) Broadband
7 8 (0.40%) WAN
8 7 (0.35%) HTTP
8 7 (0.35%) Remote Desktop
9 6 (0.30%) IPv4
9 6 (0.30%) TCP/IP
9 6 (0.30%) VPN
10 5 (0.25%) IPv6
10 5 (0.25%) LAN
10 5 (0.25%) VLAN
11 4 (0.20%) Network Security
11 4 (0.20%) tcpdump
11 4 (0.20%) Wireshark
Database & Business Intelligence
1 126 (6.36%) MySQL
2 85 (4.29%) SQL Server
3 82 (4.14%) Tableau
4 76 (3.84%) Power BI
5 73 (3.69%) Big Data
6 52 (2.63%) Relational Database
7 51 (2.58%) Data Warehouse
8 38 (1.92%) PostgreSQL
9 34 (1.72%) Looker
10 31 (1.57%) Snowflake Schema
11 30 (1.52%) NoSQL
12 20 (1.01%) Redis
13 19 (0.96%) Data Lake
13 19 (0.96%) Hadoop
13 19 (0.96%) MongoDB
14 18 (0.91%) BigQuery
14 18 (0.91%) Data Mining
15 16 (0.81%) Amazon Redshift
16 14 (0.71%) SQL Server Integration Services
17 13 (0.66%) Azure SQL Database
Development Applications
1 199 (10.05%) Git (software)
2 75 (3.79%) JIRA
3 22 (1.11%) Jenkins
4 18 (0.91%) Subversion
4 18 (0.91%) Visual Studio
5 17 (0.86%) Grunt
5 17 (0.86%) gulp
6 15 (0.76%) JUnit
7 13 (0.66%) webpack
8 11 (0.56%) Axure RP
8 11 (0.56%) SpecFlow
9 10 (0.51%) Bitbucket
9 10 (0.51%) NUnit
9 10 (0.51%) Postman
10 9 (0.45%) Fiddler
10 9 (0.45%) Selenium
10 9 (0.45%) SoapUI
10 9 (0.45%) SQL Server Management Studio (SSMS)
11 7 (0.35%) PHPUnit
12 6 (0.30%) Atlassian Bamboo
General
1 593 (29.95%) Finance
2 350 (17.68%) Telecoms
3 339 (17.12%) Manufacturing
4 328 (16.57%) Public Sector
5 307 (15.51%) Electronics
6 126 (6.36%) Retail
7 88 (4.44%) Advertising
8 49 (2.47%) Legal
9 43 (2.17%) Law
10 35 (1.77%) Publishing
11 32 (1.62%) Banking
12 30 (1.52%) Games
13 28 (1.41%) Local Government
14 24 (1.21%) Brand Awareness
15 11 (0.56%) Billing
16 10 (0.51%) Pharmaceutical
17 9 (0.45%) Financial Institution
17 9 (0.45%) German Language
18 8 (0.40%) French Language
18 8 (0.40%) Spanish Language
Job Titles
1 519 (26.21%) Developer
2 166 (8.38%) Consultant
3 140 (7.07%) Analyst
4 120 (6.06%) Product Manager
5 107 (5.40%) Front End Developer (Client-Side Developer)
6 101 (5.10%) Architect
7 91 (4.60%) Senior Developer
8 82 (4.14%) Salesforce Developer
9 72 (3.64%) Designer
10 68 (3.43%) Marketing Manager
10 68 (3.43%) PHP Developer
11 57 (2.88%) Web Developer
12 56 (2.83%) Product Owner
13 51 (2.58%) Full Stack Developer
14 46 (2.32%) Administrator
15 45 (2.27%) Data Engineer
15 45 (2.27%) Lead Developer
15 45 (2.27%) Project Manager
16 44 (2.22%) .NET Developer
16 44 (2.22%) UX Designer
Libraries, Frameworks & Software Standards
1 398 (20.10%) HTML
2 360 (18.18%) CSS
3 143 (7.22%) REST
4 136 (6.87%) AngularJS
5 126 (6.36%) React
6 97 (4.90%) Web Services
7 96 (4.85%) HTML5
8 95 (4.80%) jQuery
9 91 (4.60%) Node.js
10 86 (4.34%) .NET
11 75 (3.79%) Vue.js
12 71 (3.59%) RESTful
13 67 (3.38%) Laravel
13 67 (3.38%) SOAP
14 54 (2.73%) CSS3
14 54 (2.73%) Visualforce
15 53 (2.68%) ASP.NET
15 53 (2.68%) Sass
16 38 (1.92%) JSON
16 38 (1.92%) Symfony
Miscellaneous
1 275 (13.89%) Analytical Skills
2 201 (10.15%) User Experience
3 120 (6.06%) Social Media
4 95 (4.80%) Blog
5 81 (4.09%) Mobile App
6 68 (3.43%) Self-Motivation
7 51 (2.58%) Management Information System
8 37 (1.87%) Marketing Technology
9 34 (1.72%) Greenfield Project
10 31 (1.57%) Algorithms
11 26 (1.31%) Cloud Native
12 25 (1.26%) Enterprise Software
13 23 (1.16%) Internet of Things
14 22 (1.11%) Digital Media
14 22 (1.11%) Virtual Team
15 18 (0.91%) Clustering
16 17 (0.86%) Public Cloud
17 15 (0.76%) Driving Licence
18 13 (0.66%) Media Streaming
18 13 (0.66%) Video\Live Streaming
Operating Systems
1 106 (5.35%) Linux
2 62 (3.13%) Windows
3 29 (1.46%) Apple iOS
4 28 (1.41%) Android
5 24 (1.21%) CentOS
6 21 (1.06%) Unix
7 17 (0.86%) Windows Server
8 15 (0.76%) Ubuntu
8 15 (0.76%) Windows 10
9 3 (0.15%) Debian
9 3 (0.15%) Mac OS
9 3 (0.15%) Red Hat Enterprise Linux
10 2 (0.10%) HPUX
11 1 (0.051%) Android TV
11 1 (0.051%) Oracle Linux
11 1 (0.051%) VMS
11 1 (0.051%) Windows 7
11 1 (0.051%) Windows 8
11 1 (0.051%) Windows Server 2012
11 1 (0.051%) Windows Server 2016
Processes & Methodologies
1 607 (30.66%) Agile Software Development
2 590 (29.80%) Digital Marketing
3 439 (22.17%) Business Intelligence
4 324 (16.36%) Analytics
5 308 (15.56%) Programme Management
6 247 (12.47%) CRM
7 235 (11.87%) E-Commerce
8 168 (8.48%) Scrum
9 166 (8.38%) DevOps
10 160 (8.08%) Problem-Solving
11 155 (7.83%) Web Development
12 149 (7.53%) Software Engineering
13 132 (6.67%) B2B
14 131 (6.62%) Data Science
15 127 (6.41%) Stakeholder Management
16 124 (6.26%) Front End Development
17 120 (6.06%) Project Management
17 120 (6.06%) SEO
18 116 (5.86%) Business Development
19 108 (5.45%) Mentoring
Programming Languages
1 405 (20.45%) JavaScript
2 279 (14.09%) SQL
3 216 (10.91%) Python
4 144 (7.27%) PHP
5 131 (6.62%) C#
6 120 (6.06%) Java
7 88 (4.44%) Apex Code
8 47 (2.37%) TypeScript
9 37 (1.87%) C
10 36 (1.82%) Bash Shell
11 33 (1.67%) C++
11 33 (1.67%) R
12 30 (1.52%) Ruby
13 24 (1.21%) Scala
14 21 (1.06%) T-SQL
15 12 (0.61%) PowerShell
16 10 (0.51%) Go
16 10 (0.51%) Shell Script
17 9 (0.45%) ES6
18 8 (0.40%) Java 8
Qualifications
1 254 (12.83%) Degree
2 55 (2.78%) Security Cleared
3 33 (1.67%) Computer Science Degree
4 31 (1.57%) SC Cleared
5 27 (1.36%) SANS
6 17 (0.86%) Master's Degree
7 16 (0.81%) Microsoft Certification
8 13 (0.66%) Cisco Certification
8 13 (0.66%) MCSA
9 11 (0.56%) Numerate Degree
10 9 (0.45%) MBA
11 8 (0.40%) MCSE
12 7 (0.35%) CISM
12 7 (0.35%) CISSP
12 7 (0.35%) DV Cleared
12 7 (0.35%) IIBA
12 7 (0.35%) PMI Certification
13 6 (0.30%) CCNA
13 6 (0.30%) VMware Certified Professional (VCP)
14 5 (0.25%) ISEB
Quality Assurance & Compliance
1 97 (4.90%) QA
2 39 (1.97%) GDPR
3 22 (1.11%) ISO/IEC 27001
4 19 (0.96%) Data Quality
5 17 (0.86%) SLA
6 15 (0.76%) PCI DSS
7 9 (0.45%) Cyber Essentials
8 5 (0.25%) ISO 13485
8 5 (0.25%) PMO
9 4 (0.20%) NIST
10 3 (0.15%) IEC 62304
10 3 (0.15%) ISO/IEC 20000
10 3 (0.15%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 3 (0.15%) SEPA
11 2 (0.10%) HMG Security Policy Framework
11 2 (0.10%) ISO 20022
12 1 (0.051%) Actionable Recommendations
12 1 (0.051%) JTAG
12 1 (0.051%) NCSC
12 1 (0.051%) SNOMED CT
System Software
1 95 (4.80%) Docker
2 61 (3.08%) Active Directory
3 18 (0.91%) VMware Infrastructure
4 5 (0.25%) Virtual Desktop
4 5 (0.25%) Virtual Machines
5 4 (0.20%) vSphere
6 3 (0.15%) Hyper-V
6 3 (0.15%) VMware ESXi
6 3 (0.15%) XenApp
7 2 (0.10%) NFS
7 2 (0.10%) Samba
7 2 (0.10%) Squid
8 1 (0.051%) Apache Flume
8 1 (0.051%) Firmware
8 1 (0.051%) Varnish
Systems Management
1 54 (2.73%) Kubernetes
2 27 (1.36%) Terraform
3 23 (1.16%) QRadar
4 21 (1.06%) Puppet
5 15 (0.76%) Ansible
6 14 (0.71%) Opscode Chef
7 10 (0.51%) EMC NetWorker
8 7 (0.35%) Single Sign-On
9 6 (0.30%) Nagios
9 6 (0.30%) SCCM
10 4 (0.20%) Microsoft Intune
11 3 (0.15%) Consul
11 3 (0.15%) Docker Swarm
11 3 (0.15%) Kibana
11 3 (0.15%) Microsoft Clustering
11 3 (0.15%) Microsoft Data Protection Manager
11 3 (0.15%) Packer
12 2 (0.10%) Plesk
12 2 (0.10%) WSUS
13 1 (0.051%) ZABBIX
Vendors
1 332 (16.77%) SAP
2 250 (12.63%) Microsoft
3 249 (12.58%) Salesforce.com
4 151 (7.63%) Google
5 114 (5.76%) Adobe
6 62 (3.13%) Salesforce Marketing Cloud
7 53 (2.68%) Pardot
8 47 (2.37%) IBM
9 42 (2.12%) Oracle
10 35 (1.77%) Cisco
11 31 (1.57%) VMware
12 28 (1.41%) CyberArk
13 26 (1.31%) HubSpot
13 26 (1.31%) Intel
13 26 (1.31%) Thycotic
14 23 (1.16%) ArcSight
14 23 (1.16%) BeyondTrust
14 23 (1.16%) CheckPoint
14 23 (1.16%) LogRhythm
14 23 (1.16%) Splunk