The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 3 months to 28 March 2017 with a comparison to the same period over the previous 2 years.

Marketing
UK
3 months to
28 Mar 2017
Same period 2016 Same period 2015
Rank 50 41 43
Rank change year-on-year -9 +2  
Permanent jobs citing Marketing 4460 5875 6102
As % of all permanent IT jobs advertised in the UK 5.23% 5.65% 5.65%
As % of the General category 12.92% 12.86% 12.80%
Number of salaries quoted 3626 4686 4375
Median salary £45,000 £46,500 £43,500
Median salary % change year-on-year -3.22% +6.89%  
90% offered a salary of more than £27,500 £27,500 £26,000
10% offered a salary of more than £75,000 £80,000 £70,000
UK excluding London median salary £40,000 £40,000 £40,000

Marketing is in the common skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

General Skills
UK
Permanent job vacancies with a requirement for common skills 34532 45677 47690
As % of all permanent IT job vacancies advertised in the UK 40.52% 43.93% 44.13%
Number of salaries quoted 27858 36925 37419
Median salary £52,500 £52,500 £50,000
Median salary % change year-on-year - +5.00%  
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £80,000 £77,500 £80,000
UK excluding London median salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend

The job posting trend of jobs advertised citing Marketing as a proportion of all permanent or contract IT jobs with a match in the General category.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 3 months to 28 March 2017.

Salary histogram for Marketing in the UK

Marketing
Top 30 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 3 months to 28 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -5 4269 £45,000 -3.22% 1219
London -9 2081 £55,000 - 403
South East +1 726 £42,500 -5.55% 237
South West +6 313 £42,500 - 125
North West +8 301 £36,000 +2.85% 118
City of London -16 255 £50,000 -9.09% 74
East of England +12 246 £43,000 -4.44% 98
Manchester +9 211 £37,500 +7.14% 67
West Midlands 0 203 £37,500 +7.14% 68
Berkshire -10 194 £45,000 -5.26% 50
East Midlands +31 186 £40,000 +14.28% 69
Yorkshire -23 174 £37,500 +10.29% 75
Hampshire +19 122 £44,000 -5.37% 48
Leicestershire +36 105 £40,000 +26.98% 20
Gloucestershire +3 104 £45,000 -10.00% 17
Surrey -22 99 £44,000 +10.00% 31
Bristol +14 96 £42,500 -2.85% 31
West Yorkshire -37 93 £37,500 +8.03% 40
Hertfordshire +15 90 £45,000 -10.00% 20
Oxfordshire +36 87 £40,000 -11.11% 27
Kent +40 75 £35,000 -12.50% 21
Buckinghamshire +4 75 £37,500 - 24
Leeds -37 74 £38,975 +13.44% 28
Reading +2 72 £40,000 -17.52% 11
Birmingham +1 62 £33,750 -11.76% 13
Scotland -14 62 £45,000 - 49
Bedfordshire +49 54 £60,000 +41.17% 9
Edinburgh +5 51 £46,500 +3.33% 12
Wiltshire +46 50 £42,500 +13.33% 34
Leicester +19 48 £40,000 - 5

Marketing
Top 30 Co-occurring IT Skills

For the 6 months to 28 March 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing.

1 2223 (24.99%) Finance
2 2139 (24.04%) Agile Software Development
3 2019 (22.70%) Digital Marketing
4 1743 (19.59%) HTML
5 1686 (18.95%) Analytics
6 1631 (18.33%) JavaScript
7 1567 (17.61%) SQL
8 1532 (17.22%) CSS
9 1498 (16.84%) Degree
10 1348 (15.15%) E-Commerce
11 1215 (13.66%) Business Intelligence
12 1195 (13.43%) Analytical Skills
13 1154 (12.97%) CRM
14 1089 (12.24%) Telecoms
15 1038 (11.67%) Retail
16 971 (10.92%) SQL Server
17 969 (10.89%) .NET
18 920 (10.34%) User Experience
19 908 (10.21%) C#
20 888 (9.98%) Project Management
21 881 (9.90%) Microsoft
22 835 (9.39%) Scrum
23 807 (9.07%) MVC
24 777 (8.73%) Social Media
25 767 (8.62%) PHP
26 745 (8.37%) Java
27 742 (8.34%) SEO
28 741 (8.33%) Web Development
29 737 (8.28%) Programme Management
30 723 (8.13%) Google

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 585 (6.58%) CMS
2 366 (4.11%) SAS
3 262 (2.95%) WordPress
4 154 (1.73%) Apache Spark
5 135 (1.52%) Apache
6 115 (1.29%) Confluence
7 113 (1.27%) SharePoint
8 109 (1.23%) IIS
9 102 (1.15%) Adobe Experience Manager
10 98 (1.10%) Umbraco
11 90 (1.01%) Elasticsearch
12 84 (0.94%) Drupal
13 73 (0.82%) Tomcat
14 70 (0.79%) Mule
15 69 (0.78%) Sitecore CMS
16 67 (0.75%) EPiServer
17 60 (0.67%) Mule ESB
18 58 (0.65%) nginx
19 57 (0.64%) MS Exchange
20 54 (0.61%) JBoss
Applications
1 647 (7.27%) MS Excel
2 364 (4.09%) MS Office
3 349 (3.92%) Photoshop
4 237 (2.66%) MS PowerPoint
5 217 (2.44%) Adobe Illustrator
6 169 (1.90%) Adobe Creative Suite
7 124 (1.39%) SPSS
8 108 (1.21%) InDesign
9 87 (0.98%) MS Visio
10 67 (0.75%) MS Project
11 44 (0.49%) InVision
12 35 (0.39%) Adobe After Effects
13 31 (0.35%) OmniGraffle
14 20 (0.22%) Adobe Premiere
14 20 (0.22%) Spreadsheet
15 17 (0.19%) Acrobat
16 12 (0.13%) Fireworks
17 8 (0.090%) CINEMA 4D
17 8 (0.090%) UXPin
18 7 (0.079%) Snagit
Business Applications
1 528 (5.94%) SAP Oil and Gas
2 162 (1.82%) Dynamics CRM
3 94 (1.06%) Magento
4 78 (0.88%) Adobe Campaign
5 54 (0.61%) WebTrends
6 49 (0.55%) Eloqua
6 49 (0.55%) FastStats
7 48 (0.54%) Salesforce.com CRM
8 43 (0.48%) Unica
9 39 (0.44%) SAP CRM
10 33 (0.37%) SAP Hybris
11 29 (0.33%) Dynamics AX
12 22 (0.25%) Payment Gateway
13 21 (0.24%) SAP ERP
14 20 (0.22%) Oracle EBS
15 19 (0.21%) Raiser's Edge
16 14 (0.16%) NetSuite
16 14 (0.16%) Oracle Retail
17 11 (0.12%) Sage X3
18 8 (0.090%) BigMachines
Cloud Services
1 495 (5.56%) Google Analytics
2 443 (4.98%) SaaS
3 366 (4.11%) Amazon AWS
4 172 (1.93%) Microsoft Azure
5 133 (1.50%) Adobe Analytics
6 128 (1.44%) AdWords
7 94 (1.06%) Amazon EC2
8 87 (0.98%) GitHub
9 72 (0.81%) Cloud Computing
10 68 (0.76%) Office 365
11 67 (0.75%) PaaS
12 54 (0.61%) IaaS
13 43 (0.48%) MailChimp
14 41 (0.46%) Google Tag Manager
15 34 (0.38%) Amazon S3
16 27 (0.30%) Google Cloud Platform
17 26 (0.29%) Silverpop
18 25 (0.28%) Adobe Creative Cloud
19 22 (0.25%) Yammer
20 20 (0.22%) Amazon Kinesis
Communications & Networking
1 277 (3.11%) Internet
2 144 (1.62%) Firewall
3 89 (1.00%) DNS
4 87 (0.98%) WAN
5 82 (0.92%) HTTP
5 82 (0.92%) LAN
6 71 (0.80%) TCP/IP
7 66 (0.74%) SAN
7 66 (0.74%) Wireless
8 62 (0.70%) VPN
9 51 (0.57%) MPLS
10 45 (0.51%) Intranet
11 43 (0.48%) Broadband
11 43 (0.48%) DHCP
12 41 (0.46%) Network Security
13 36 (0.40%) Unified Communications
13 36 (0.40%) VoIP
14 33 (0.37%) Ethernet
15 29 (0.33%) BGP
15 29 (0.33%) NAS
Database & Business Intelligence
1 971 (10.92%) SQL Server
2 539 (6.06%) MySQL
3 500 (5.62%) Big Data
4 295 (3.32%) Data Warehouse
5 258 (2.90%) Relational Database
6 237 (2.66%) SQL Server 2014
7 219 (2.46%) NoSQL
8 180 (2.02%) Hadoop
9 175 (1.97%) MongoDB
10 169 (1.90%) SQL Server Integration Services
11 154 (1.73%) SQL Server Reporting Services
12 111 (1.25%) PostgreSQL
13 104 (1.17%) RDBMS
14 100 (1.12%) SQL Server Analysis Services
15 99 (1.11%) SQL Server 2012
16 94 (1.06%) QlikView
17 91 (1.02%) SQL Server 2008
18 79 (0.89%) Power BI
19 76 (0.85%) Data Mining
20 71 (0.80%) Amazon DynamoDB
Development Applications
1 579 (6.51%) Git (software)
2 296 (3.33%) JIRA
3 158 (1.78%) Jenkins
4 146 (1.64%) Subversion
5 137 (1.54%) Visual Studio
6 119 (1.34%) Team Foundation Server
7 98 (1.10%) Selenium
8 89 (1.00%) JUnit
9 83 (0.93%) gulp
10 78 (0.88%) Axure RP
11 73 (0.82%) Grunt
12 70 (0.79%) NUnit
13 60 (0.67%) Dreamweaver
13 60 (0.67%) MSTest
14 56 (0.63%) Moq
15 53 (0.60%) Maven
16 52 (0.58%) Atlassian Bamboo
16 52 (0.58%) IntelliJ
17 51 (0.57%) TeamCity
18 49 (0.55%) Rhino Mocks
General
1 2223 (24.99%) Finance
2 1089 (12.24%) Telecoms
3 1038 (11.67%) Retail
4 721 (8.10%) Advertising
5 662 (7.44%) Manufacturing
6 615 (6.91%) Electronics
7 492 (5.53%) Banking
8 253 (2.84%) Games
9 217 (2.44%) Legal
10 176 (1.98%) Publishing
11 140 (1.57%) Back Office
12 78 (0.88%) Automotive
13 64 (0.72%) Brand Awareness
14 55 (0.62%) French Language
14 55 (0.62%) German Language
15 51 (0.57%) Spanish Language
16 48 (0.54%) Multimedia
16 48 (0.54%) Pharmaceutical
17 36 (0.40%) Billing
18 31 (0.35%) Financial Institution
Job Titles
1 2091 (23.50%) Developer
2 1204 (13.53%) Analyst
3 467 (5.25%) .NET Developer
4 420 (4.72%) Marketing Manager
5 404 (4.54%) Consultant
6 399 (4.49%) Web Developer
7 389 (4.37%) Architect
8 372 (4.18%) Front End Developer (Client-Side Developer)
9 363 (4.08%) Product Manager
10 361 (4.06%) PHP Developer
11 346 (3.89%) C# Developer
12 341 (3.83%) Designer
13 335 (3.77%) Project Manager
14 322 (3.62%) Business Analyst
15 314 (3.53%) JavaScript Developer
16 302 (3.39%) HTML Developer
17 273 (3.07%) Senior Developer
18 253 (2.84%) Junior
19 241 (2.71%) C# .NET Developer
19 241 (2.71%) Senior Manager
Libraries, Frameworks & Software Standards
1 1743 (19.59%) HTML
2 1532 (17.22%) CSS
3 969 (10.89%) .NET
4 669 (7.52%) jQuery
5 631 (7.09%) HTML5
6 565 (6.35%) ASP.NET
7 550 (6.18%) AngularJS
8 401 (4.51%) ASP.NET MVC
9 379 (4.26%) Web Services
9 379 (4.26%) XML
10 362 (4.07%) CSS3
11 299 (3.36%) RESTful
12 294 (3.30%) Node.js
13 287 (3.23%) ASP.NET Web API
14 231 (2.60%) .NET Framework
14 231 (2.60%) Twitter Bootstrap
15 224 (2.52%) Sass
16 223 (2.51%) REST
17 180 (2.02%) JSON
18 175 (1.97%) ASP.NET MVC 5
Miscellaneous
1 1195 (13.43%) Analytical Skills
2 920 (10.34%) User Experience
3 777 (8.73%) Social Media
4 386 (4.34%) Computer Science
5 288 (3.24%) Mobile App
6 184 (2.07%) Management Information System
7 181 (2.03%) Enterprise Software
8 176 (1.98%) Credit Risk
9 168 (1.89%) Data Centre
10 143 (1.61%) Digital Media
11 129 (1.45%) iPad
12 115 (1.29%) Blog
13 105 (1.18%) Virtual Team
14 104 (1.17%) FMCG
15 95 (1.07%) Algorithms
16 92 (1.03%) Fintech
17 76 (0.85%) Graphic Design
18 75 (0.84%) Driving Licence
19 71 (0.80%) PMI
20 55 (0.62%) Animation
Operating Systems
1 600 (6.74%) Linux
2 461 (5.18%) Windows
3 149 (1.67%) Windows Server
4 134 (1.51%) Android
5 133 (1.50%) Apple iOS
6 124 (1.39%) Unix
7 58 (0.65%) Windows Server 2008
8 55 (0.62%) Windows Server 2012
9 53 (0.60%) CentOS
10 42 (0.47%) Windows 7
11 41 (0.46%) Red Hat Enterprise Linux
12 30 (0.34%) Mac OS X
13 26 (0.29%) Debian
14 24 (0.27%) Ubuntu
15 18 (0.20%) Windows Server 2003
16 17 (0.19%) Mac OS
17 12 (0.13%) Windows 10
18 10 (0.11%) Solaris
19 8 (0.090%) Windows 8
20 7 (0.079%) Windows Embedded Compact
Processes & Methodologies
1 2139 (24.04%) Agile Software Development
2 2019 (22.70%) Digital Marketing
3 1686 (18.95%) Analytics
4 1348 (15.15%) E-Commerce
5 1215 (13.66%) Business Intelligence
6 1154 (12.97%) CRM
7 888 (9.98%) Project Management
8 835 (9.39%) Scrum
9 807 (9.07%) MVC
10 742 (8.34%) SEO
11 741 (8.33%) Web Development
12 737 (8.28%) Programme Management
13 673 (7.57%) TDD
14 603 (6.78%) Business Development
15 579 (6.51%) Stakeholder Management
16 443 (4.98%) Front End Development
17 439 (4.93%) Presales
18 434 (4.88%) Marketing Strategy
19 420 (4.72%) Web Analytics
20 406 (4.56%) B2B
Programming Languages
1 1631 (18.33%) JavaScript
2 1567 (17.61%) SQL
3 908 (10.21%) C#
4 767 (8.62%) PHP
5 745 (8.37%) Java
6 592 (6.65%) Python
7 253 (2.84%) R
8 205 (2.30%) Ruby
9 202 (2.27%) T-SQL
10 186 (2.09%) C
11 127 (1.43%) C++
12 94 (1.06%) VBA
13 88 (0.99%) Scala
14 72 (0.81%) Perl
15 71 (0.80%) Bash Shell
16 64 (0.72%) Apex Code
17 63 (0.71%) PowerShell
18 53 (0.60%) VB
19 44 (0.49%) VB.NET
20 33 (0.37%) PL/SQL
Qualifications
1 1498 (16.84%) Degree
2 127 (1.43%) Security Cleared
3 103 (1.16%) PMI Certification
4 89 (1.00%) PhD
5 86 (0.97%) MBA
6 78 (0.88%) SC Cleared
7 76 (0.85%) ISEB
8 63 (0.71%) Cisco Certification
9 54 (0.61%) PMP
10 53 (0.60%) Microsoft Certification
11 52 (0.58%) CISSP
12 48 (0.54%) CCNP
13 38 (0.43%) CISM
14 36 (0.40%) ISTQB
15 35 (0.39%) PRINCE2 Practitioner
16 33 (0.37%) PRINCE2 Certification
17 28 (0.31%) MCSA
18 24 (0.27%) Postgraduate
19 23 (0.26%) ITIL Certification
19 23 (0.26%) MCSE
Quality Assurance & Compliance
1 328 (3.69%) QA
2 104 (1.17%) Data Quality
3 69 (0.78%) SLA
4 56 (0.63%) PMO
5 43 (0.48%) ISO/IEC 27001
6 29 (0.33%) PCI DSS
7 25 (0.28%) ISO 9001
8 14 (0.16%) WAI
9 12 (0.13%) GDPR
10 11 (0.12%) COBIT
11 9 (0.10%) Cyber Essentials
12 8 (0.090%) ISO 14001
12 8 (0.090%) ISO22301
13 7 (0.079%) Actionable Recommendations
13 7 (0.079%) WCAG
14 6 (0.067%) MiFID
15 4 (0.045%) HL7
15 4 (0.045%) ISO27002
15 4 (0.045%) Sarbanes-Oxley
16 3 (0.034%) Cyber Essentials PLUS
System Software
1 152 (1.71%) Active Directory
2 150 (1.69%) Docker
3 117 (1.32%) VMware Infrastructure
4 34 (0.38%) Hyper-V
5 19 (0.21%) VMware ESXi
6 16 (0.18%) vSphere
7 11 (0.12%) NFS
8 10 (0.11%) Samba
8 10 (0.11%) Squid
8 10 (0.11%) Virtual Machines
9 9 (0.10%) XenApp
10 8 (0.090%) Firmware
10 8 (0.090%) Varnish
11 7 (0.079%) Apache ZooKeeper
11 7 (0.079%) vCloud
12 5 (0.056%) Apache Flume
12 5 (0.056%) etcd
12 5 (0.056%) flannel
12 5 (0.056%) HDFS
12 5 (0.056%) XenDesktop
Systems Management
1 113 (1.27%) Opscode Chef
2 102 (1.15%) Ansible
3 101 (1.14%) Puppet
4 32 (0.36%) Kubernetes
4 32 (0.36%) Nagios
5 20 (0.22%) Mesos
6 19 (0.21%) Terraform
7 18 (0.20%) Kibana
8 14 (0.16%) ZABBIX
9 13 (0.15%) Salt
9 13 (0.15%) SCOM
10 11 (0.12%) SCCM
11 10 (0.11%) CloudHub
12 9 (0.10%) Microsoft Clustering
12 9 (0.10%) Systems Management Server (SMS)
12 9 (0.10%) WSUS
13 7 (0.079%) rkt
13 7 (0.079%) Sysdig
14 6 (0.067%) Graphite
15 5 (0.056%) HAProxy
Vendors
1 881 (9.90%) Microsoft
2 723 (8.13%) Google
3 691 (7.77%) SAP
4 680 (7.64%) Adobe
5 418 (4.70%) Salesforce.com
6 350 (3.93%) Oracle
7 250 (2.81%) Facebook
8 231 (2.60%) Tableau
9 190 (2.14%) VMware
10 130 (1.46%) Twitter
11 129 (1.45%) Cisco
11 129 (1.45%) IBM
12 106 (1.19%) hybris
13 96 (1.08%) Apple
14 92 (1.03%) HP
15 91 (1.02%) Sitecore
16 73 (0.82%) Salesforce Marketing Cloud
17 67 (0.75%) Cognizant
18 63 (0.71%) Zend
19 61 (0.69%) Teradata
Norwich, Norfolk
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South West London
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