Period
to 24 August 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 24 August 2017 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
24 Aug 2017
Same period 2016 Same period 2015
Rank 45 49 44
Rank change year-on-year +4 -5 -9
Permanent jobs citing Marketing 10093 10385 12117
As % of all permanent IT jobs advertised in the UK 5.74% 5.29% 5.60%
As % of the General category 13.37% 12.25% 12.55%
Number of salaries quoted 7799 8612 9221
UK median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% -
10th Percentile £25,750 £25,750 £24,750
90th Percentile £80,000 £82,500 £75,000
UK excluding London median annual salary £40,000 £40,000 £37,500
% change year-on-year - +6.67% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 75473 84778 96516
As % of all permanent IT jobs advertised in the UK 42.94% 43.17% 44.57%
Number of salaries quoted 55695 69416 76421
UK median annual salary £50,000 £50,000 £50,000
10th Percentile £29,000 £28,500 £28,250
90th Percentile £85,000 £82,500 £81,250
UK excluding London median annual salary £44,000 £43,500 £42,500
% change year-on-year +1.15% +2.35% -

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 24 August 2017.

Salary histogram for Marketing in the UK

Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 24 August 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +4 9737 £45,000 - 941
UK excluding London +19 5448 £40,000 - 565
London -17 4429 £55,000 +4.76% 418
South East +7 1679 £42,500 - 131
North of England +16 1199 £37,500 +7.14% 153
South West +29 1010 £44,500 +11.25% 91
Midlands +23 757 £37,500 +15.38% 81
North West +14 701 £37,500 - 92
East of England +21 608 £35,000 -22.22% 62
West Midlands +6 436 £35,000 +16.67% 45
Yorkshire +18 405 £35,000 - 45
East Midlands +39 313 £40,000 +6.67% 35
Scotland -17 134 £40,000 -2.44% 28
North East +19 96 £40,000 +14.29% 16
Wales -11 57 £40,000 +14.29% 17
Northern Ireland -17 6 £22,500 -50.00% 2

For the 6 months to 24 August 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing.

1 3591 (35.58%) Finance
2 3200 (31.71%) Digital Marketing
3 2750 (27.25%) Agile Software Development
4 2430 (24.08%) Business Intelligence
5 2195 (21.75%) Telecoms
6 2084 (20.65%) HTML
7 2014 (19.95%) SAP
8 2000 (19.82%) SQL
9 1972 (19.54%) Programme Management
10 1956 (19.38%) JavaScript
11 1944 (19.26%) Manufacturing
12 1896 (18.79%) Electronics
13 1802 (17.85%) CSS
14 1708 (16.92%) Analytics
15 1703 (16.87%) Degree
16 1320 (13.08%) User Experience
17 1280 (12.68%) Analytical Skills
18 1218 (12.07%) E-Commerce
19 1199 (11.88%) .NET
20 1159 (11.48%) CRM
21 1146 (11.35%) Java
22 1136 (11.26%) SQL Server
23 1104 (10.94%) Retail
24 1096 (10.86%) C#
25 1038 (10.28%) MVC
26 1033 (10.23%) Microsoft
27 977 (9.68%) Scrum
28 971 (9.62%) Python
29 957 (9.48%) Project Management
30 906 (8.98%) PHP

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 689 (6.83%) CMS
2 303 (3.00%) WordPress
3 281 (2.78%) SAS
4 223 (2.21%) Apache Spark
5 197 (1.95%) Apache
6 168 (1.66%) Tomcat
7 150 (1.49%) Elasticsearch
8 130 (1.29%) Drupal
9 127 (1.26%) Confluence
9 127 (1.26%) Sitecore CMS
10 124 (1.23%) JBoss
11 110 (1.09%) IIS
12 105 (1.04%) Umbraco
13 104 (1.03%) Mule
14 93 (0.92%) Mule ESB
15 76 (0.75%) SharePoint
16 63 (0.62%) EPiServer
16 63 (0.62%) Oracle SOA Suite
17 58 (0.57%) MS Exchange
18 55 (0.54%) nginx
Applications
1 624 (6.18%) Microsoft Excel
2 375 (3.72%) Microsoft Office
3 366 (3.63%) Photoshop
4 289 (2.86%) Adobe Illustrator
5 265 (2.63%) Microsoft PowerPoint
6 162 (1.61%) Adobe Creative Suite
7 110 (1.09%) SPSS
8 87 (0.86%) InDesign
9 64 (0.63%) Microsoft Project
10 59 (0.58%) MS Visio
11 46 (0.46%) OmniGraffle
12 44 (0.44%) InVision
13 32 (0.32%) FileZilla
14 30 (0.30%) Spreadsheet
15 20 (0.20%) Adobe After Effects
16 16 (0.16%) UXPin
17 14 (0.14%) Adobe Premiere
18 12 (0.12%) Moqups
19 9 (0.089%) SPSS Modeler
20 6 (0.059%) Flinto
Business Applications
1 180 (1.78%) Dynamics CRM
2 153 (1.52%) Magento
3 130 (1.29%) Eloqua
4 122 (1.21%) Adobe Campaign
5 76 (0.75%) Salesforce.com CRM
6 49 (0.49%) FastStats
7 47 (0.47%) Unica
8 43 (0.43%) SAP Hybris
9 42 (0.42%) Payment Gateway
10 30 (0.30%) Dynamics AX
11 27 (0.27%) WebTrends
12 24 (0.24%) Oracle Retail
12 24 (0.24%) SAP CRM
13 20 (0.20%) NetSuite
14 16 (0.16%) SAP S/4HANA
15 14 (0.14%) OpenCart
15 14 (0.14%) Oracle CRM
16 12 (0.12%) Dynamics NAV
16 12 (0.12%) Revive Adserver
16 12 (0.12%) SAP ERP
Cloud Services
1 729 (7.22%) Amazon AWS
2 540 (5.35%) SaaS
3 478 (4.74%) Google Analytics
4 407 (4.03%) Microsoft Azure
5 169 (1.67%) Google Cloud Platform
6 134 (1.33%) Adobe Analytics
6 134 (1.33%) GitHub
7 119 (1.18%) Amazon EC2
8 114 (1.13%) AdWords
9 110 (1.09%) Office 365
10 96 (0.95%) IaaS
11 69 (0.68%) Cloud Computing
12 61 (0.60%) Google Tag Manager
13 57 (0.56%) PaaS
14 55 (0.54%) Dynamics 365
15 44 (0.44%) Salesforce Service Cloud
16 41 (0.41%) AWS CloudFormation
17 35 (0.35%) Amazon SQS
18 34 (0.34%) Salesforce Sales Cloud
19 29 (0.29%) MailChimp
Communications & Networking
1 309 (3.06%) Internet
2 116 (1.15%) HTTP
3 104 (1.03%) Firewall
3 104 (1.03%) WAN
4 99 (0.98%) LAN
5 95 (0.94%) TCP/IP
6 82 (0.81%) DNS
7 76 (0.75%) VPN
8 65 (0.64%) Intranet
9 62 (0.61%) Wireless
10 52 (0.52%) MPLS
11 51 (0.51%) Broadband
12 49 (0.49%) FTP
13 45 (0.45%) SMTP
14 43 (0.43%) SAN
15 41 (0.41%) Ethernet
16 39 (0.39%) SSL
17 38 (0.38%) DHCP
17 38 (0.38%) VoIP
18 32 (0.32%) VLAN
Database & Business Intelligence
1 1136 (11.26%) SQL Server
2 725 (7.18%) MySQL
3 461 (4.57%) Big Data
4 373 (3.70%) Data Warehouse
5 351 (3.48%) Relational Database
6 341 (3.38%) NoSQL
7 277 (2.74%) MongoDB
8 250 (2.48%) Hadoop
9 215 (2.13%) PostgreSQL
10 199 (1.97%) SQL Server Integration Services
11 192 (1.90%) SQL Server Reporting Services
12 144 (1.43%) Amazon DynamoDB
13 143 (1.42%) RDBMS
13 143 (1.42%) SQL Server 2016
14 142 (1.41%) SQL Server 2014
15 141 (1.40%) SQL Server 2012
16 133 (1.32%) Data Mining
17 129 (1.28%) SQL Server 2008
18 123 (1.22%) SQL Server Analysis Services
19 99 (0.98%) Power BI
Development Applications
1 792 (7.85%) Git (software)
2 406 (4.02%) JIRA
3 259 (2.57%) Jenkins
4 206 (2.04%) Visual Studio
5 203 (2.01%) JUnit
6 175 (1.73%) Subversion
7 151 (1.50%) Maven
8 125 (1.24%) Selenium
9 122 (1.21%) gulp
10 108 (1.07%) Team Foundation Server
11 103 (1.02%) Atlassian Bamboo
12 88 (0.87%) Grunt
12 88 (0.87%) IntelliJ
13 87 (0.86%) Axure RP
14 84 (0.83%) TeamCity
15 68 (0.67%) NUnit
16 66 (0.65%) Cucumber
17 59 (0.58%) GitLab
18 57 (0.56%) Octopus Deploy
18 57 (0.56%) webpack
General
1 3591 (35.58%) Finance
2 2195 (21.75%) Telecoms
3 1944 (19.26%) Manufacturing
4 1896 (18.79%) Electronics
5 1104 (10.94%) Retail
6 641 (6.35%) Advertising
7 520 (5.15%) Banking
8 339 (3.36%) Games
9 230 (2.28%) Legal
10 202 (2.00%) Publishing
11 132 (1.31%) Back Office
12 129 (1.28%) Automotive
13 89 (0.88%) Financial Institution
14 87 (0.86%) Multimedia
15 84 (0.83%) Investment Banking
15 84 (0.83%) Retail Banking
16 74 (0.73%) Billing
17 70 (0.69%) German Language
18 65 (0.64%) Law
19 58 (0.57%) Corporate Banking
Job Titles
1 2876 (28.49%) Developer
2 1292 (12.80%) Analyst
3 589 (5.84%) .NET Developer
4 528 (5.23%) Consultant
5 486 (4.82%) Senior Developer
6 458 (4.54%) Front End Developer (Client-Side Developer)
7 457 (4.53%) C# Developer
8 406 (4.02%) Java Developer
9 405 (4.01%) Designer
10 400 (3.96%) PHP Developer
11 396 (3.92%) Architect
12 378 (3.75%) Business Analyst
13 366 (3.63%) JavaScript Developer
14 362 (3.59%) Web Developer
15 337 (3.34%) Product Manager
16 336 (3.33%) Project Manager
17 334 (3.31%) C# .NET Developer
18 319 (3.16%) Junior
19 259 (2.57%) Marketing Manager
20 240 (2.38%) Software Developer
Libraries, Frameworks & Software Standards
1 2084 (20.65%) HTML
2 1802 (17.85%) CSS
3 1199 (11.88%) .NET
4 812 (8.05%) jQuery
5 763 (7.56%) HTML5
6 753 (7.46%) AngularJS
7 603 (5.97%) ASP.NET
8 483 (4.79%) XML
9 463 (4.59%) Web Services
10 459 (4.55%) RESTful
11 436 (4.32%) CSS3
12 419 (4.15%) REST
13 417 (4.13%) ASP.NET MVC
14 395 (3.91%) Node.js
15 354 (3.51%) JSON
16 353 (3.50%) Spring
17 312 (3.09%) Sass
18 305 (3.02%) ASP.NET Web API
19 250 (2.48%) React
20 235 (2.33%) Twitter Bootstrap
Miscellaneous
1 1320 (13.08%) User Experience
2 1280 (12.68%) Analytical Skills
3 780 (7.73%) Social Media
4 541 (5.36%) Computer Science
5 394 (3.90%) Mobile App
6 230 (2.28%) Management Information System
7 201 (1.99%) Enterprise Software
8 171 (1.69%) Fintech
9 160 (1.59%) Algorithms
10 158 (1.57%) Blog
11 141 (1.40%) Greenfield Project
12 123 (1.22%) iPad
13 114 (1.13%) Digital Media
14 111 (1.10%) FMCG
15 100 (0.99%) Graphic Design
16 98 (0.97%) Data Structures
17 97 (0.96%) Data Centre
18 93 (0.92%) Virtual Team
19 73 (0.72%) NHS
20 72 (0.71%) Credit Risk
Operating Systems
1 899 (8.91%) Linux
2 594 (5.89%) Windows
3 256 (2.54%) Apple iOS
4 233 (2.31%) Unix
5 220 (2.18%) Android
6 163 (1.61%) Windows Server
7 60 (0.59%) Windows Server 2008
8 57 (0.56%) Windows Server 2012
9 56 (0.55%) Mac OS X
10 43 (0.43%) Ubuntu
11 42 (0.42%) Windows 7
12 32 (0.32%) CentOS
13 31 (0.31%) Red Hat Enterprise Linux
14 24 (0.24%) Windows 10
15 22 (0.22%) Mac OS
16 21 (0.21%) Windows Server 2003
17 15 (0.15%) Debian
17 15 (0.15%) Windows Embedded Compact
17 15 (0.15%) Windows Phone
18 14 (0.14%) Windows Mobile
Processes & Methodologies
1 3200 (31.71%) Digital Marketing
2 2750 (27.25%) Agile Software Development
3 2430 (24.08%) Business Intelligence
4 1972 (19.54%) Programme Management
5 1708 (16.92%) Analytics
6 1218 (12.07%) E-Commerce
7 1159 (11.48%) CRM
8 1038 (10.28%) MVC
9 977 (9.68%) Scrum
10 957 (9.48%) Project Management
11 872 (8.64%) TDD
12 828 (8.20%) Web Development
13 719 (7.12%) SEO
14 670 (6.64%) Business Development
15 560 (5.55%) Front End Development
16 548 (5.43%) Stakeholder Management
17 536 (5.31%) Software Engineering
18 504 (4.99%) Continuous Integration
19 479 (4.75%) DevOps
20 474 (4.70%) OO
Programming Languages
1 2000 (19.82%) SQL
2 1956 (19.38%) JavaScript
3 1146 (11.35%) Java
4 1096 (10.86%) C#
5 971 (9.62%) Python
6 906 (8.98%) PHP
7 317 (3.14%) Ruby
8 310 (3.07%) C++
9 283 (2.80%) T-SQL
10 264 (2.62%) R
11 241 (2.39%) C
12 166 (1.64%) Bash Shell
13 158 (1.57%) Perl
14 146 (1.45%) Shell Script
15 119 (1.18%) Go
16 107 (1.06%) VBA
17 105 (1.04%) Scala
18 100 (0.99%) PL/SQL
19 74 (0.73%) PowerShell
20 66 (0.65%) VB
Qualifications
1 1703 (16.87%) Degree
2 327 (3.24%) Computer Science Degree
3 184 (1.82%) Security Cleared
4 106 (1.05%) PhD
5 98 (0.97%) Master's Degree
6 83 (0.82%) ISEB
7 78 (0.77%) SC Cleared
8 72 (0.71%) CISSP
9 65 (0.64%) Numerate Degree
10 53 (0.53%) PMI Certification
11 46 (0.46%) Cisco Certification
12 44 (0.44%) ISTQB
13 43 (0.43%) CISM
14 38 (0.38%) MBA
15 37 (0.37%) DV Cleared
16 33 (0.33%) Microsoft Certification
17 28 (0.28%) APMP
17 28 (0.28%) CCNA
17 28 (0.28%) PRINCE2 Certification
18 27 (0.27%) PMP
Quality Assurance & Compliance
1 372 (3.69%) QA
2 132 (1.31%) Data Quality
3 86 (0.85%) SLA
4 82 (0.81%) ISO/IEC 27001
5 56 (0.55%) PMO
6 53 (0.53%) PCI DSS
7 40 (0.40%) GDPR
8 30 (0.30%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
9 24 (0.24%) Actionable Recommendations
10 21 (0.21%) GCP
11 11 (0.11%) COBIT
12 10 (0.099%) RMADS
13 9 (0.089%) ISO/IEC 15288
14 8 (0.079%) Sarbanes-Oxley
14 8 (0.079%) WAI
15 7 (0.069%) Cyber Essentials
16 6 (0.059%) ISO 22301
16 6 (0.059%) ISO 9001
17 5 (0.050%) ISO/IEC 20000
17 5 (0.050%) WCAG
System Software
1 314 (3.11%) Docker
2 172 (1.70%) Active Directory
3 126 (1.25%) VMware Infrastructure
4 62 (0.61%) Hyper-V
5 28 (0.28%) Virtual Machines
6 20 (0.20%) XenApp
7 17 (0.17%) etcd
7 17 (0.17%) flannel
8 16 (0.16%) XenServer
9 15 (0.15%) KVM
9 15 (0.15%) VMware Workstation
10 13 (0.13%) Terminal Services
11 11 (0.11%) vSphere
12 9 (0.089%) Apache ZooKeeper
12 9 (0.089%) NFS
13 8 (0.079%) Firmware
13 8 (0.079%) HDFS
13 8 (0.079%) Squid
13 8 (0.079%) vCloud
14 7 (0.069%) VMware ESXi
Systems Management
1 241 (2.39%) Puppet
2 234 (2.32%) Opscode Chef
3 226 (2.24%) Ansible
4 129 (1.28%) Kubernetes
5 62 (0.61%) Terraform
6 45 (0.45%) Mesos
7 39 (0.39%) Kibana
8 31 (0.31%) Nagios
9 30 (0.30%) Grafana
10 28 (0.28%) Packer
11 24 (0.24%) CloudHub
12 23 (0.23%) Salt
12 23 (0.23%) Systems Management Server (SMS)
12 23 (0.23%) ZABBIX
13 22 (0.22%) Prometheus
14 20 (0.20%) Failover Clustering
15 19 (0.19%) SCCM
15 19 (0.19%) SCOM
16 18 (0.18%) Consul
16 18 (0.18%) WSUS
Vendors
1 2014 (19.95%) SAP
2 1033 (10.23%) Microsoft
3 813 (8.06%) Google
4 726 (7.19%) Adobe
5 579 (5.74%) Oracle
6 499 (4.94%) Salesforce.com
7 306 (3.03%) Tableau
8 237 (2.35%) Facebook
9 211 (2.09%) VMware
10 157 (1.56%) Twitter
11 147 (1.46%) Sitecore
12 138 (1.37%) Cognizant
13 134 (1.33%) Apple
14 126 (1.25%) Cisco
15 113 (1.12%) Salesforce Marketing Cloud
16 107 (1.06%) IBM
17 90 (0.89%) hybris
18 84 (0.83%) Marketo
19 83 (0.82%) HP
20 70 (0.69%) Zend