Period
to 28 October 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 28 October 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
28 Oct 2021
Same period 2020 Same period 2019
Rank 50 78 62
Rank change year-on-year +28 -16 -7
Permanent jobs citing Marketing 7,359 1,956 6,152
As % of all permanent jobs advertised in the UK 5.79% 3.94% 4.49%
As % of the General category 9.83% 7.77% 8.14%
Number of salaries quoted 4,060 1,613 4,840
10th Percentile £31,500 £31,250 £29,000
25th Percentile £39,000 £39,750 £36,250
Median annual salary (50th Percentile) £52,500 £52,500 £50,000
Median % change year-on-year - +5.00% -
75th Percentile £72,500 £70,000 £66,250
90th Percentile £87,500 £85,000 £83,750
UK excluding London median annual salary £45,000 £46,865 £45,000
% change year-on-year -3.98% +4.14% +5.88%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 74,846 25,182 75,553
As % of all permanent IT jobs advertised in the UK 58.88% 50.74% 55.14%
Number of salaries quoted 45,735 20,321 57,964
10th Percentile £31,250 £32,500 £28,500
25th Percentile £41,750 £41,250 £37,500
Median annual salary (50th Percentile) £57,500 £56,000 £52,500
Median % change year-on-year +2.68% +6.67% +5.00%
75th Percentile £77,500 £76,250 £72,500
90th Percentile £96,250 £95,000 £90,000
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 28 October 2021.

Salary histogram for Marketing in the UK

Marketing
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 28 October 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +27 6,516 £52,500 - 1,207
London +27 3,388 £62,500 +4.17% 519
UK excluding London +34 3,238 £45,000 -3.98% 728
Work from Home +18 1,740 £58,500 +6.36% 225
South East +13 854 £45,000 -10.00% 152
North of England +22 740 £45,000 -10.00% 234
Midlands +52 550 £44,938 -0.14% 149
South West +12 541 £48,500 +7.78% 78
North West +26 419 £45,000 -18.18% 130
East of England +57 320 £47,500 +26.67% 74
West Midlands +49 318 £50,000 -4.76% 99
Yorkshire +13 254 £45,000 +8.43% 72
East Midlands +22 226 £37,500 -6.25% 50
Scotland +16 159 £50,000 +11.11% 26
Wales +6 83 £49,500 +10.00% 13
North East +13 68 £42,500 +9.68% 32
Northern Ireland -25 17 £30,000 -29.41% 6
Isle of Man -7 1 - -

For the 6 months to 28 October 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 2,050 (27.86%) Social Skills
2 2,042 (27.75%) Agile Software Development
3 1,715 (23.30%) Finance
4 1,703 (23.14%) Digital Marketing
5 1,526 (20.74%) Analytics
6 1,503 (20.42%) JavaScript
7 1,149 (15.61%) Degree
8 1,138 (15.46%) HTML
9 1,068 (14.51%) SQL
10 1,047 (14.23%) Analytical Skills
11 1,035 (14.06%) Business Intelligence
12 1,028 (13.97%) User Experience
13 1,002 (13.62%) Problem-Solving
14 950 (12.91%) Retail
15 939 (12.76%) Google
16 935 (12.71%) CSS
17 919 (12.49%) Microsoft
18 913 (12.41%) E-Commerce
19 862 (11.71%) React
20 812 (11.03%) CRM
21 731 (9.93%) Salesforce.com
22 724 (9.84%) Python
23 721 (9.80%) Project Management
24 717 (9.74%) AWS
25 698 (9.48%) SAP
26 697 (9.47%) Manufacturing
27 666 (9.05%) Telecoms
28 656 (8.91%) Software Engineering
29 652 (8.86%) Azure
30 637 (8.66%) Public Sector

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 506 (6.88%) CMS
2 295 (4.01%) WordPress
3 126 (1.71%) SharePoint
4 116 (1.58%) Elasticsearch
5 99 (1.35%) Confluence
6 82 (1.11%) SAS
7 77 (1.05%) Drupal
8 74 (1.01%) Apache
9 73 (0.99%) Sitecore CMS
10 62 (0.84%) Umbraco
11 49 (0.67%) Adobe Experience Manager
11 49 (0.67%) Apache Spark
12 48 (0.65%) EPiServer
13 44 (0.60%) Apache Solr
14 37 (0.50%) Joomla!
15 33 (0.45%) Apache Airflow
16 32 (0.43%) Headless CMS
16 32 (0.43%) Kentico
17 26 (0.35%) WebSphere
18 22 (0.30%) nginx
Applications
1 368 (5.00%) Microsoft Excel
2 299 (4.06%) Microsoft Office
3 185 (2.51%) Microsoft PowerPoint
4 120 (1.63%) Photoshop
5 91 (1.24%) Adobe Illustrator
6 76 (1.03%) Sketch
7 73 (0.99%) Spreadsheet
8 72 (0.98%) MS Visio
9 66 (0.90%) Figma
10 64 (0.87%) Adobe Creative Suite
11 60 (0.82%) InDesign
12 58 (0.79%) Adobe After Effects
13 54 (0.73%) Microsoft Project
14 51 (0.69%) Adobe XD
15 44 (0.60%) Adobe Premiere
16 37 (0.50%) InVision
17 24 (0.33%) Chatbot
18 22 (0.30%) SPSS
19 14 (0.19%) UserZoom
20 9 (0.12%) Zeplin
Business Applications
1 120 (1.63%) Dynamics CRM
2 90 (1.22%) Magento
3 66 (0.90%) Shopify
4 55 (0.75%) Adobe Campaign
5 48 (0.65%) Salesforce.com CRM
6 42 (0.57%) FastStats
7 39 (0.53%) Oracle ERP
8 31 (0.42%) Oracle EBS
9 28 (0.38%) Payment Gateway
10 27 (0.37%) Dynamics AX
11 25 (0.34%) NetSuite
12 24 (0.33%) Oracle Applications
13 17 (0.23%) SAP SD
14 16 (0.22%) PeopleSoft HCM
14 16 (0.22%) SAP S/4HANA
15 15 (0.20%) WebTrends
16 13 (0.18%) Eloqua
17 12 (0.16%) Unica
18 10 (0.14%) Oracle Procure-to-Pay
18 10 (0.14%) SAP CRM
Cloud Services
1 717 (9.74%) AWS
2 652 (8.86%) Azure
3 586 (7.96%) SaaS
4 500 (6.79%) Google Analytics
5 328 (4.46%) GCP
6 313 (4.25%) Power Platform
7 199 (2.70%) GitHub
8 187 (2.54%) Serverless
9 177 (2.41%) Salesforce Sales Cloud
10 168 (2.28%) Salesforce Service Cloud
11 145 (1.97%) Microsoft 365
12 136 (1.85%) Dynamics 365
13 124 (1.69%) Google Ads
14 88 (1.20%) PaaS
15 75 (1.02%) Adobe Analytics
16 71 (0.96%) Google Tag Manager
17 65 (0.88%) Adobe Creative Cloud
18 62 (0.84%) AWS Lambda
19 60 (0.82%) Datadog
20 58 (0.79%) Amazon S3
Communications & Networking
1 178 (2.42%) Internet
2 139 (1.89%) HTTP
3 81 (1.10%) Intranet
4 72 (0.98%) Firewall
5 69 (0.94%) Network Security
6 61 (0.83%) DNS
7 56 (0.76%) SMS
8 54 (0.73%) Broadband
9 36 (0.49%) Wi-Fi
10 35 (0.48%) FTP
10 35 (0.48%) VPN
11 34 (0.46%) LAN
12 33 (0.45%) HTTPS
13 29 (0.39%) WAN
14 24 (0.33%) Wireless
15 19 (0.26%) VoIP
16 17 (0.23%) DHCP
17 16 (0.22%) Cisco ASA
18 15 (0.20%) SSL
18 15 (0.20%) Structured Cabling
Database & Business Intelligence
1 368 (5.00%) MySQL
2 356 (4.84%) Tableau
3 351 (4.77%) SQL Server
4 263 (3.57%) Power BI
5 210 (2.85%) PostgreSQL
6 153 (2.08%) Relational Database
7 152 (2.07%) MongoDB
8 139 (1.89%) NoSQL
9 136 (1.85%) Data Warehouse
10 108 (1.47%) Redis
11 95 (1.29%) Big Data
12 69 (0.94%) Data Lake
13 64 (0.87%) BigQuery
14 58 (0.79%) Looker
15 57 (0.77%) SQL Server Reporting Services
16 52 (0.71%) Amazon Redshift
17 48 (0.65%) MS Access
18 45 (0.61%) Blockchain
19 44 (0.60%) Metadata
20 38 (0.52%) Data Mining
Development Applications
1 604 (8.21%) Git (software)
2 323 (4.39%) JIRA
3 118 (1.60%) Jenkins
4 99 (1.35%) webpack
5 88 (1.20%) Bitbucket
6 70 (0.95%) GitLab
7 65 (0.88%) Cypress.io
8 62 (0.84%) Visual Studio
9 54 (0.73%) Selenium
10 42 (0.57%) gulp
11 41 (0.56%) Grunt
12 38 (0.52%) Team Foundation Server
13 37 (0.50%) Storybook
14 34 (0.46%) Axure RP
15 29 (0.39%) PHPUnit
16 28 (0.38%) Jasmine
17 27 (0.37%) Dreamweaver
18 26 (0.35%) SpecFlow
19 24 (0.33%) Oracle APEX
20 23 (0.31%) CircleCI
General
1 2,050 (27.86%) Social Skills
2 1,715 (23.30%) Finance
3 1,047 (14.23%) Analytical Skills
4 950 (12.91%) Retail
5 697 (9.47%) Manufacturing
6 666 (9.05%) Telecoms
7 637 (8.66%) Public Sector
8 580 (7.88%) Electronics
9 540 (7.34%) Advertising
10 293 (3.98%) Presentation Skills
11 291 (3.95%) Games
12 283 (3.85%) Legal
13 277 (3.76%) Organisational Skills
14 198 (2.69%) Law
15 195 (2.65%) Pharmaceutical
16 190 (2.58%) Influencing Skills
17 163 (2.21%) Inclusion and Diversity
18 142 (1.93%) Publishing
19 120 (1.63%) Banking
20 71 (0.96%) Brand Awareness
Job Titles
1 1,371 (18.63%) Developer
2 630 (8.56%) Analyst
3 364 (4.95%) Product Manager
4 360 (4.89%) Architect
5 356 (4.84%) Consultant
6 298 (4.05%) Senior Developer
7 277 (3.76%) Front End Developer (Client-Side Developer)
8 234 (3.18%) Software Engineer
9 229 (3.11%) Project Manager
10 207 (2.81%) Marketing Manager
11 196 (2.66%) Web Developer
12 195 (2.65%) Designer
13 190 (2.58%) Senior Manager
14 181 (2.46%) Product Owner
15 174 (2.36%) PHP Developer
16 168 (2.28%) Full Stack Developer
17 148 (2.01%) Salesforce Architect
18 145 (1.97%) Business Analyst
19 143 (1.94%) Solutions Architect
20 138 (1.88%) Marketing Executive
Libraries, Frameworks & Software Standards
1 1,138 (15.46%) HTML
2 935 (12.71%) CSS
3 862 (11.71%) React
4 590 (8.02%) Node.js
5 417 (5.67%) .NET
6 356 (4.84%) AngularJS
7 316 (4.29%) REST
8 296 (4.02%) HTML5
9 260 (3.53%) Web Services
10 259 (3.52%) jQuery
11 253 (3.44%) Vue.js
12 244 (3.32%) Sass
13 220 (2.99%) RESTful
14 198 (2.69%) CSS3
15 194 (2.64%) XML
16 178 (2.42%) GraphQL
17 165 (2.24%) Laravel
17 165 (2.24%) Redux
18 147 (2.00%) Jest
19 125 (1.70%) JSON
Miscellaneous
1 1,028 (13.97%) User Experience
2 636 (8.64%) Social Media
3 284 (3.86%) Self-Motivation
4 253 (3.44%) Mobile App
5 250 (3.40%) Marketing Technology
6 229 (3.11%) Blog
7 221 (3.00%) Management Information System
8 176 (2.39%) Virtual Team
9 165 (2.24%) Algorithms
10 133 (1.81%) Digital Media
11 120 (1.63%) Life Science
12 115 (1.56%) Driving Licence
13 97 (1.32%) Greenfield Project
14 73 (0.99%) EPoS
15 69 (0.94%) FMCG
16 67 (0.91%) Enterprise Software
17 60 (0.82%) Data Centre
18 59 (0.80%) Data Protection Act
19 55 (0.75%) Photography
20 53 (0.72%) Linux Command Line
Operating Systems
1 266 (3.61%) Linux
2 261 (3.55%) Windows
3 100 (1.36%) Windows Server
4 93 (1.26%) Android
5 80 (1.09%) Apple iOS
6 66 (0.90%) Unix
7 30 (0.41%) Windows 10
8 29 (0.39%) Windows Server 2012
9 27 (0.37%) AIX
10 17 (0.23%) Ubuntu
11 16 (0.22%) CentOS
12 14 (0.19%) Mac OS
13 10 (0.14%) Embedded Linux
13 10 (0.14%) Windows 7
14 8 (0.11%) Kali Linux
14 8 (0.11%) VMS
14 8 (0.11%) Windows Server 2003
14 8 (0.11%) Windows Server 2016
15 6 (0.082%) Red Hat Enterprise Linux
15 6 (0.082%) Windows Server 2019
Processes & Methodologies
1 2,042 (27.75%) Agile Software Development
2 1,703 (23.14%) Digital Marketing
3 1,526 (20.74%) Analytics
4 1,035 (14.06%) Business Intelligence
5 1,002 (13.62%) Problem-Solving
6 913 (12.41%) E-Commerce
7 812 (11.03%) CRM
8 721 (9.80%) Project Management
9 656 (8.91%) Software Engineering
10 581 (7.90%) Programme Management
11 566 (7.69%) B2B
12 562 (7.64%) Mentoring
13 549 (7.46%) DevOps
14 536 (7.28%) SEO
15 520 (7.07%) Full Stack Development
16 493 (6.70%) Stakeholder Management
17 472 (6.41%) Web Development
18 469 (6.37%) Computer Science
19 464 (6.31%) Business Development
20 433 (5.88%) Front End Development
Programming Languages
1 1,503 (20.42%) JavaScript
2 1,068 (14.51%) SQL
3 724 (9.84%) Python
4 610 (8.29%) PHP
5 491 (6.67%) TypeScript
6 449 (6.10%) C#
7 406 (5.52%) Java
8 205 (2.79%) C
9 179 (2.43%) R
10 173 (2.35%) ES6
11 158 (2.15%) Ruby
12 145 (1.97%) Go
13 121 (1.64%) PowerShell
14 116 (1.58%) T-SQL
15 106 (1.44%) C++
16 79 (1.07%) Bash Shell
17 61 (0.83%) Apex Code
18 52 (0.71%) Groovy
19 46 (0.63%) SOQL
20 45 (0.61%) Elixir
Qualifications
1 1,149 (15.61%) Degree
2 128 (1.74%) Computer Science Degree
3 126 (1.71%) Master's Degree
4 118 (1.60%) PhD
5 109 (1.48%) Security Cleared
6 77 (1.05%) MBA
7 73 (0.99%) SC Cleared
8 70 (0.95%) HND
9 67 (0.91%) HNC
10 40 (0.54%) Numerate Degree
11 39 (0.53%) PMI Certification
12 37 (0.50%) Microsoft Certification
13 29 (0.39%) Cisco Certification
13 29 (0.39%) PRINCE2 Certification
14 24 (0.33%) APMP
14 24 (0.33%) Oracle Certification
15 19 (0.26%) DBS Check
15 19 (0.26%) ISTQB
16 18 (0.24%) PMP
17 17 (0.23%) CCNP
Quality Assurance & Compliance
1 389 (5.29%) QA
2 178 (2.42%) Accessibility
3 144 (1.96%) GDPR
4 131 (1.78%) Data Quality
5 48 (0.65%) ISO/IEC 27001
6 39 (0.53%) NIST
7 38 (0.52%) SLA
8 26 (0.35%) PMO
9 22 (0.30%) PCI DSS
10 19 (0.26%) Actionable Recommendations
11 16 (0.22%) Cyber Essentials
12 10 (0.14%) WCAG
13 8 (0.11%) Good Clinical Practice
13 8 (0.11%) MISRA
14 7 (0.095%) ISO/IEC 20000
15 6 (0.082%) WAI
16 5 (0.068%) 21 CFR Part 11
16 5 (0.068%) CDISC
16 5 (0.068%) GRC
16 5 (0.068%) SOC 2
System Software
1 425 (5.78%) Docker
2 99 (1.35%) Active Directory
3 38 (0.52%) VMware Infrastructure
4 21 (0.29%) Hyper-V
5 12 (0.16%) Virtual Desktop
5 12 (0.16%) Virtual Machines
6 10 (0.14%) Firmware
6 10 (0.14%) Virtual Servers
7 7 (0.095%) Apache ZooKeeper
8 5 (0.068%) Ceph
8 5 (0.068%) VMware ESXi
8 5 (0.068%) vSphere
9 4 (0.054%) Oracle RAC
9 4 (0.054%) Snort
9 4 (0.054%) Squid
10 3 (0.041%) KVM
11 2 (0.027%) HDFS
11 2 (0.027%) Terminal Services
11 2 (0.027%) XenApp
11 2 (0.027%) XenDesktop
Systems Management
1 270 (3.67%) Kubernetes
2 184 (2.50%) Terraform
3 79 (1.07%) Ansible
4 27 (0.37%) Puppet
5 25 (0.34%) Microsoft Intune
6 21 (0.29%) Opscode Chef
7 15 (0.20%) Single Sign-On
8 13 (0.18%) Nagios
8 13 (0.18%) Prometheus
9 12 (0.16%) Grafana
9 12 (0.16%) Packer
9 12 (0.16%) SCCM
10 11 (0.15%) Nessus
11 9 (0.12%) Consul
11 9 (0.12%) Docker Swarm
11 9 (0.12%) Matomo
12 7 (0.095%) Argo
12 7 (0.095%) EMC NetWorker
13 6 (0.082%) Opsgenie
13 6 (0.082%) ZABBIX
Vendors
1 939 (12.76%) Google
2 919 (12.49%) Microsoft
3 731 (9.93%) Salesforce.com
4 698 (9.48%) SAP
5 538 (7.31%) Adobe
6 211 (2.87%) Facebook
7 186 (2.53%) Salesforce Marketing Cloud
8 150 (2.04%) Oracle
9 100 (1.36%) Pardot
10 94 (1.28%) IBM
11 91 (1.24%) Sitecore
12 85 (1.16%) MuleSoft
13 79 (1.07%) Apple
14 71 (0.96%) Twitter
15 70 (0.95%) Instagram
16 66 (0.90%) Cisco
17 60 (0.82%) YouTube
18 53 (0.72%) VMware
19 45 (0.61%) HubSpot
20 43 (0.58%) Optimizely