Period
to 27 July 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 27 July 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
27 Jul 2021
Same period 2020 Same period 2019
Rank 47 78 60
Rank change year-on-year +31 -18 -7
Permanent jobs citing Marketing 6,352 2,675 6,696
As % of all permanent jobs advertised in the UK 5.63% 3.82% 4.61%
As % of the General category 9.95% 7.12% 8.18%
Number of salaries quoted 3,621 2,056 5,220
10th Percentile £31,250 £30,625 £28,750
25th Percentile £39,750 £38,000 £36,250
Median annual salary (50th Percentile) £55,000 £52,500 £50,000
Median % change year-on-year +4.76% +5.00% +11.11%
75th Percentile £75,000 £70,000 £65,000
90th Percentile £92,500 £85,000 £82,500
UK excluding London median annual salary £45,000 £47,500 £45,000
% change year-on-year -5.26% +5.56% +12.50%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 63,853 37,582 81,868
As % of all permanent IT jobs advertised in the UK 56.63% 53.66% 56.37%
Number of salaries quoted 40,355 29,330 62,358
10th Percentile £31,250 £31,250 £28,500
25th Percentile £41,250 £41,250 £37,500
Median annual salary (50th Percentile) £56,000 £55,000 £52,500
Median % change year-on-year +1.82% +4.76% +5.00%
75th Percentile £77,500 £75,000 £72,500
90th Percentile £95,000 £95,000 £87,750
UK excluding London median annual salary £47,500 £47,500 £45,000
% change year-on-year - +5.56% -

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 27 July 2021.

Salary histogram for Marketing in the UK

Marketing
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 27 July 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 5,676 £55,000 +4.76% 1,138
London +6 2,968 £65,000 +11.11% 433
UK excluding London +40 2,808 £45,000 -5.26% 734
Work from Home +10 1,375 £57,500 +4.55% 213
South East +44 792 £45,000 -10.00% 175
South West +27 569 £47,500 -5.00% 93
North of England +11 558 £47,500 - 246
Midlands +33 332 £45,000 +12.50% 117
North West +39 308 £47,500 -5.00% 130
East of England +65 289 £42,500 -7.61% 65
Scotland +63 244 £50,000 -2.44% 17
West Midlands +32 243 £50,000 +17.65% 75
Yorkshire -7 215 £45,000 - 82
East Midlands -19 89 £41,500 +10.67% 41
Wales -4 36 £32,500 -27.78% 19
North East -20 36 £48,500 +4.86% 34
Northern Ireland -33 10 £30,000 -33.33% 3
Isle of Man -13 1 - -

For the 6 months to 27 July 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 1,794 (28.24%) Agile Software Development
2 1,764 (27.77%) Digital Marketing
3 1,660 (26.13%) Social Skills
4 1,658 (26.10%) Finance
5 1,334 (21.00%) JavaScript
6 1,288 (20.28%) Analytics
7 1,136 (17.88%) Business Intelligence
8 971 (15.29%) Problem-Solving
9 942 (14.83%) HTML
10 934 (14.70%) SQL
11 933 (14.69%) Degree
12 899 (14.15%) User Experience
13 846 (13.32%) Analytical Skills
14 838 (13.19%) Google
15 816 (12.85%) Manufacturing
16 814 (12.81%) CSS
17 812 (12.78%) E-Commerce
18 797 (12.55%) Public Sector
19 792 (12.47%) SAP
20 785 (12.36%) Telecoms
21 782 (12.31%) React
22 764 (12.03%) CRM
23 752 (11.84%) Electronics
24 742 (11.68%) Microsoft
25 741 (11.67%) Programme Management
26 730 (11.49%) AWS
27 700 (11.02%) Retail
28 665 (10.47%) Python
29 593 (9.34%) Azure
30 589 (9.27%) Project Management

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 417 (6.56%) CMS
2 227 (3.57%) WordPress
3 103 (1.62%) SharePoint
4 93 (1.46%) Elasticsearch
5 71 (1.12%) SAS
6 69 (1.09%) Confluence
7 66 (1.04%) Drupal
8 64 (1.01%) Apache
9 48 (0.76%) Adobe Experience Manager
10 46 (0.72%) Apache Spark
11 43 (0.68%) Sitecore CMS
12 32 (0.50%) Apache Solr
13 29 (0.46%) Umbraco
14 28 (0.44%) EPiServer
15 26 (0.41%) nginx
16 24 (0.38%) Joomla!
17 22 (0.35%) Tomcat
18 21 (0.33%) Apache Airflow
18 21 (0.33%) ColdFusion
19 19 (0.30%) Headless CMS
Applications
1 261 (4.11%) Microsoft Excel
2 214 (3.37%) Microsoft Office
3 108 (1.70%) Photoshop
4 102 (1.61%) Microsoft PowerPoint
5 84 (1.32%) Sketch
6 65 (1.02%) Adobe Illustrator
7 50 (0.79%) Spreadsheet
8 47 (0.74%) Adobe Creative Suite
9 45 (0.71%) InVision
10 44 (0.69%) Microsoft Project
11 41 (0.65%) Figma
12 30 (0.47%) Adobe After Effects
12 30 (0.47%) MS Visio
13 26 (0.41%) InDesign
14 23 (0.36%) Adobe Premiere
14 23 (0.36%) Adobe XD
15 14 (0.22%) Chatbot
16 11 (0.17%) SPSS
16 11 (0.17%) UserZoom
17 9 (0.14%) Marvel
Business Applications
1 87 (1.37%) Magento
2 83 (1.31%) Dynamics CRM
3 64 (1.01%) Shopify
4 50 (0.79%) Adobe Campaign
5 44 (0.69%) FastStats
6 29 (0.46%) Salesforce.com CRM
7 28 (0.44%) Oracle EBS
7 28 (0.44%) Payment Gateway
8 26 (0.41%) Oracle ERP
9 24 (0.38%) Oracle Applications
10 17 (0.27%) NetSuite
11 16 (0.25%) WebTrends
12 14 (0.22%) Dynamics AX
12 14 (0.22%) Social Studio
13 11 (0.17%) Eloqua
14 10 (0.16%) Oracle Procure-to-Pay
14 10 (0.16%) SAP S/4HANA
15 9 (0.14%) Dynamics NAV
16 8 (0.13%) SAP Business One
16 8 (0.13%) Sentinel
Cloud Services
1 730 (11.49%) AWS
2 593 (9.34%) Azure
3 570 (8.97%) SaaS
4 399 (6.28%) Google Analytics
5 312 (4.91%) GCP
6 256 (4.03%) Power Platform
7 198 (3.12%) Serverless
8 155 (2.44%) GitHub
9 132 (2.08%) Microsoft 365
10 126 (1.98%) Salesforce Service Cloud
11 124 (1.95%) Dynamics 365
12 123 (1.94%) Salesforce Sales Cloud
13 106 (1.67%) Google Ads
14 87 (1.37%) AWS Lambda
15 78 (1.23%) PaaS
16 70 (1.10%) Amazon EC2
17 64 (1.01%) Datadog
18 58 (0.91%) Adobe Creative Cloud
19 55 (0.87%) Adobe Analytics
20 54 (0.85%) Google Tag Manager
Communications & Networking
1 138 (2.17%) Internet
2 84 (1.32%) HTTP
3 74 (1.16%) Firewall
4 59 (0.93%) Intranet
5 54 (0.85%) DNS
6 50 (0.79%) SMS
7 49 (0.77%) Network Security
8 43 (0.68%) Wi-Fi
9 41 (0.65%) VPN
10 34 (0.54%) Broadband
10 34 (0.54%) WAN
11 26 (0.41%) Wireless
12 24 (0.38%) LAN
13 23 (0.36%) Cisco ASA
14 21 (0.33%) VoIP
15 20 (0.31%) BGP
15 20 (0.31%) OSPF
16 19 (0.30%) SD-WAN
16 19 (0.30%) SSL
17 16 (0.25%) DHCP
Database & Business Intelligence
1 405 (6.38%) SQL Server
2 297 (4.68%) MySQL
3 294 (4.63%) Tableau
4 207 (3.26%) Power BI
5 190 (2.99%) PostgreSQL
6 168 (2.64%) Relational Database
7 163 (2.57%) MongoDB
8 141 (2.22%) NoSQL
9 123 (1.94%) Redis
10 121 (1.90%) Big Data
11 112 (1.76%) Data Warehouse
12 88 (1.39%) BigQuery
13 69 (1.09%) Data Mining
14 68 (1.07%) Amazon Redshift
15 56 (0.88%) SQL Server Reporting Services
16 43 (0.68%) Amazon DynamoDB
17 39 (0.61%) Looker
18 37 (0.58%) Metadata
19 34 (0.54%) Blockchain
20 33 (0.52%) Amazon RDS
Development Applications
1 556 (8.75%) Git (software)
2 265 (4.17%) JIRA
3 91 (1.43%) Selenium
4 84 (1.32%) Visual Studio
5 83 (1.31%) Jenkins
6 71 (1.12%) webpack
7 69 (1.09%) Cypress.io
8 61 (0.96%) NUnit
9 59 (0.93%) SpecFlow
10 54 (0.85%) MSTest
11 47 (0.74%) Team Foundation Server
12 41 (0.65%) GitLab
13 40 (0.63%) Grunt
14 39 (0.61%) gulp
15 38 (0.60%) CircleCI
16 35 (0.55%) Postman
17 34 (0.54%) Axure RP
18 33 (0.52%) IntelliJ
19 32 (0.50%) Bitbucket
20 31 (0.49%) Storybook
General
1 1,660 (26.13%) Social Skills
2 1,658 (26.10%) Finance
3 846 (13.32%) Analytical Skills
4 816 (12.85%) Manufacturing
5 797 (12.55%) Public Sector
6 785 (12.36%) Telecoms
7 752 (11.84%) Electronics
8 700 (11.02%) Retail
9 490 (7.71%) Advertising
10 328 (5.16%) Organisational Skills
11 265 (4.17%) Presentation Skills
12 234 (3.68%) Legal
13 225 (3.54%) Games
14 184 (2.90%) Pharmaceutical
15 174 (2.74%) Influencing Skills
16 138 (2.17%) Law
17 124 (1.95%) Inclusion and Diversity
18 119 (1.87%) Publishing
19 77 (1.21%) Brand Awareness
20 69 (1.09%) Banking
Job Titles
1 1,181 (18.59%) Developer
2 521 (8.20%) Analyst
3 331 (5.21%) Senior Developer
4 327 (5.15%) Architect
5 321 (5.05%) Product Manager
6 304 (4.79%) Consultant
7 255 (4.01%) Software Engineer
8 239 (3.76%) Front End Developer (Client-Side Developer)
9 205 (3.23%) Marketing Manager
10 177 (2.79%) Project Manager
11 162 (2.55%) Designer
11 162 (2.55%) Senior Manager
12 139 (2.19%) Marketing Executive
13 136 (2.14%) Full Stack Developer
14 132 (2.08%) Web Developer
15 130 (2.05%) Data Analyst
16 119 (1.87%) Product Owner
17 115 (1.81%) PHP Developer
18 113 (1.78%) .NET Developer
19 107 (1.68%) Senior Software Engineer
Libraries, Frameworks & Software Standards
1 942 (14.83%) HTML
2 814 (12.81%) CSS
3 782 (12.31%) React
4 577 (9.08%) Node.js
5 353 (5.56%) AngularJS
6 343 (5.40%) .NET
7 311 (4.90%) REST
8 251 (3.95%) HTML5
9 245 (3.86%) Web Services
10 221 (3.48%) Vue.js
11 210 (3.31%) jQuery
12 205 (3.23%) RESTful
13 196 (3.09%) Sass
14 183 (2.88%) CSS3
15 153 (2.41%) Redux
16 143 (2.25%) JSON
17 137 (2.16%) ASP.NET
18 135 (2.13%) Laravel
19 133 (2.09%) GraphQL
20 132 (2.08%) Jest
Miscellaneous
1 899 (14.15%) User Experience
2 488 (7.68%) Social Media
3 346 (5.45%) Mobile App
4 221 (3.48%) Self-Motivation
5 209 (3.29%) EPoS
6 176 (2.77%) Management Information System
7 164 (2.58%) Blog
8 160 (2.52%) Marketing Technology
9 141 (2.22%) Algorithms
10 140 (2.20%) Virtual Team
11 116 (1.83%) Driving Licence
11 116 (1.83%) Life Science
12 112 (1.76%) Digital Media
13 81 (1.28%) FMCG
14 69 (1.09%) Data Centre
15 67 (1.05%) Analytical Mindset
15 67 (1.05%) Cloud Native
15 67 (1.05%) Greenfield Project
16 62 (0.98%) Public Cloud
17 55 (0.87%) Linux Command Line
Operating Systems
1 284 (4.47%) Linux
2 198 (3.12%) Windows
3 102 (1.61%) Unix
4 79 (1.24%) Android
5 76 (1.20%) Apple iOS
6 46 (0.72%) Windows Server
7 35 (0.55%) Windows 10
8 25 (0.39%) Windows Server 2012
9 18 (0.28%) CentOS
10 15 (0.24%) Windows 7
11 13 (0.20%) Embedded Linux
12 10 (0.16%) Ubuntu
12 10 (0.16%) Windows Server 2016
13 9 (0.14%) Mac OS
14 8 (0.13%) VMS
15 7 (0.11%) Kali Linux
15 7 (0.11%) Windows Server 2003
15 7 (0.11%) Windows Server 2019
16 5 (0.079%) Red Hat Enterprise Linux
17 4 (0.063%) Windows XP
Processes & Methodologies
1 1,794 (28.24%) Agile Software Development
2 1,764 (27.77%) Digital Marketing
3 1,288 (20.28%) Analytics
4 1,136 (17.88%) Business Intelligence
5 971 (15.29%) Problem-Solving
6 812 (12.78%) E-Commerce
7 764 (12.03%) CRM
8 741 (11.67%) Programme Management
9 589 (9.27%) Project Management
10 514 (8.09%) Software Engineering
11 505 (7.95%) DevOps
12 490 (7.71%) B2B
13 477 (7.51%) Scrum
14 444 (6.99%) Mentoring
15 427 (6.72%) Computer Science
16 423 (6.66%) SEO
17 417 (6.56%) Business Development
18 412 (6.49%) Stakeholder Management
19 392 (6.17%) Web Development
20 385 (6.06%) Decision-Making
Programming Languages
1 1,334 (21.00%) JavaScript
2 934 (14.70%) SQL
3 665 (10.47%) Python
4 495 (7.79%) PHP
5 464 (7.30%) TypeScript
6 459 (7.23%) C#
7 403 (6.34%) Java
8 210 (3.31%) Go
9 163 (2.57%) C
10 148 (2.33%) ES6
11 143 (2.25%) Ruby
12 132 (2.08%) C++
13 116 (1.83%) R
14 91 (1.43%) T-SQL
15 82 (1.29%) PowerShell
16 64 (1.01%) Bash Shell
17 55 (0.87%) Apex Code
18 53 (0.83%) Scala
19 47 (0.74%) Elixir
19 47 (0.74%) Groovy
Qualifications
1 933 (14.69%) Degree
2 164 (2.58%) Security Cleared
3 152 (2.39%) Master's Degree
4 120 (1.89%) Computer Science Degree
5 109 (1.72%) SC Cleared
6 102 (1.61%) PhD
7 80 (1.26%) MBA
8 54 (0.85%) ISTQB
9 51 (0.80%) ISEB
9 51 (0.80%) ISTQB Foundation Certification
10 44 (0.69%) Numerate Degree
11 40 (0.63%) PMI Certification
12 25 (0.39%) DV Cleared
13 24 (0.38%) Microsoft Certification
14 23 (0.36%) Cisco Certification
15 21 (0.33%) APMP
16 20 (0.31%) PRINCE2 Certification
17 19 (0.30%) CCNP
17 19 (0.30%) CISSP
17 19 (0.30%) PMP
Quality Assurance & Compliance
1 331 (5.21%) QA
2 135 (2.13%) Accessibility
3 123 (1.94%) GDPR
4 118 (1.86%) Data Quality
5 54 (0.85%) ISO/IEC 27001
6 46 (0.72%) NIST
7 41 (0.65%) SLA
8 32 (0.50%) PCI DSS
9 26 (0.41%) PMO
10 22 (0.35%) Actionable Recommendations
11 13 (0.20%) WCAG
12 12 (0.19%) Cyber Essentials
13 9 (0.14%) ISO/IEC 20000
14 8 (0.13%) Good Clinical Practice
15 4 (0.063%) COBIT
15 4 (0.063%) HIPAA
15 4 (0.063%) MiFID
15 4 (0.063%) SOC 2
16 3 (0.047%) AIFMD
16 3 (0.047%) ISO 20022
System Software
1 418 (6.58%) Docker
2 85 (1.34%) Active Directory
3 40 (0.63%) VMware Infrastructure
4 29 (0.46%) Hyper-V
5 9 (0.14%) Virtual Servers
6 7 (0.11%) Ceph
6 7 (0.11%) Snort
6 7 (0.11%) Squid
6 7 (0.11%) Virtual Machines
7 6 (0.094%) HDFS
8 5 (0.079%) Virtual Desktop
8 5 (0.079%) Xen
9 4 (0.063%) Firmware
10 3 (0.047%) Oracle RAC
11 2 (0.031%) MetaFrame
11 2 (0.031%) Terminal Services
11 2 (0.031%) VMware ESXi
12 1 (0.016%) KVM
12 1 (0.016%) Varnish
12 1 (0.016%) vSphere
Systems Management
1 293 (4.61%) Kubernetes
2 178 (2.80%) Terraform
3 76 (1.20%) Ansible
4 28 (0.44%) Puppet
5 23 (0.36%) ZABBIX
6 21 (0.33%) Nagios
7 18 (0.28%) Argo
7 18 (0.28%) Grafana
7 18 (0.28%) Microsoft Intune
7 18 (0.28%) Prometheus
8 17 (0.27%) Docker Swarm
8 17 (0.27%) Packer
9 16 (0.25%) Consul
9 16 (0.25%) Opscode Chef
10 14 (0.22%) SCCM
11 11 (0.17%) Suricata
12 10 (0.16%) Nessus
13 9 (0.14%) Single Sign-On
14 8 (0.13%) Istio
14 8 (0.13%) linkerd
Vendors
1 838 (13.19%) Google
2 792 (12.47%) SAP
3 742 (11.68%) Microsoft
4 580 (9.13%) Salesforce.com
5 416 (6.55%) Adobe
6 189 (2.98%) Facebook
7 161 (2.53%) Oracle
8 137 (2.16%) Salesforce Marketing Cloud
9 76 (1.20%) Apple
9 76 (1.20%) Pardot
10 70 (1.10%) Cisco
11 69 (1.09%) Twitter
12 61 (0.96%) Instagram
13 60 (0.94%) VMware
14 55 (0.87%) Sitecore
15 52 (0.82%) IBM
16 49 (0.77%) YouTube
17 47 (0.74%) MuleSoft
18 45 (0.71%) HubSpot
19 36 (0.57%) Qubit