Period
to 21 September 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 September 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
21 Sep 2018
Same period 2017 Same period 2016
Rank 52 44 51
Rank change year-on-year -8 +7 -8
Permanent jobs citing Marketing 8,223 10,063 10,193
As % of all permanent IT jobs advertised in the UK 4.91% 5.69% 5.24%
As % of the General category 11.91% 12.95% 12.09%
Number of salaries quoted 6,275 7,758 8,443
UK median annual salary £47,500 £45,000 £45,000
Median salary % change year-on-year +5.56% - +5.88%
10th Percentile £26,250 £26,000 £26,250
90th Percentile £82,500 £80,000 £82,500
UK excluding London median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +6.67%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 69,051 77,724 84,333
As % of all permanent IT jobs advertised in the UK 41.23% 43.99% 43.36%
Number of salaries quoted 53,049 56,648 69,017
UK median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - -
10th Percentile £29,750 £29,000 £28,750
90th Percentile £87,500 £85,000 £83,000
UK excluding London median annual salary £45,000 £44,000 £44,000
% change year-on-year +2.27% - +3.53%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 21 September 2018.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 21 September 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -9 7,817 £47,500 +5.56% 1,581
UK excluding London -11 4,346 £42,500 +6.25% 1,034
London -8 3,664 £57,500 +4.55% 610
South East -11 1,403 £45,000 +5.88% 269
North of England -5 927 £40,000 +6.67% 282
South West -14 742 £45,000 - 160
Midlands -18 561 £38,500 +6.94% 133
North West -10 505 £42,500 +13.33% 164
East of England -5 475 £40,000 +14.29% 128
Yorkshire +10 391 £37,500 +4.17% 97
West Midlands -6 389 £40,000 +14.29% 84
Scotland +21 171 £45,000 +12.50% 41
East Midlands -43 166 £35,000 -12.50% 49
Wales +7 62 £42,500 +9.68% 21
North East -68 31 £37,500 -6.25% 21
Northern Ireland +1 4 £32,500 -6.47% 1
Channel Islands - 2 - -

For the 6 months to 21 September 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 2,297 (27.93%) Agile Software Development
2 2,234 (27.17%) Finance
3 1,953 (23.75%) Digital Marketing
4 1,612 (19.60%) HTML
5 1,485 (18.06%) Degree
6 1,449 (17.62%) Analytics
7 1,448 (17.61%) JavaScript
8 1,394 (16.95%) SQL
9 1,276 (15.52%) CSS
10 1,189 (14.46%) CRM
11 1,101 (13.39%) Business Intelligence
12 1,049 (12.76%) Analytical Skills
13 1,048 (12.74%) Microsoft
14 1,040 (12.65%) E-Commerce
15 982 (11.94%) Telecoms
16 950 (11.55%) User Experience
17 945 (11.49%) .NET
18 922 (11.21%) C#
19 903 (10.98%) SAP
20 898 (10.92%) Retail
21 885 (10.76%) SQL Server
22 842 (10.24%) Project Management
23 839 (10.20%) Problem-Solving
24 763 (9.28%) Programme Management
25 760 (9.24%) Salesforce.com
26 758 (9.22%) Manufacturing
27 741 (9.01%) Google
28 680 (8.27%) Electronics
29 671 (8.16%) Scrum
30 664 (8.07%) Adobe

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 596 (7.25%) CMS
2 296 (3.60%) WordPress
3 165 (2.01%) SAS
4 163 (1.98%) Sitecore CMS
5 112 (1.36%) SharePoint
6 111 (1.35%) Apache Spark
7 102 (1.24%) Apache
8 95 (1.16%) EPiServer
9 81 (0.99%) Adobe Experience Manager
10 77 (0.94%) Umbraco
11 76 (0.92%) Drupal
12 74 (0.90%) Confluence
13 57 (0.69%) IIS
14 54 (0.66%) MS Exchange
15 45 (0.55%) Apache Solr
16 44 (0.54%) Elasticsearch
17 41 (0.50%) Tomcat
18 28 (0.34%) Skype for Business
19 26 (0.32%) nginx
20 23 (0.28%) Exchange Server 2013
Applications
1 437 (5.31%) Microsoft Excel
2 306 (3.72%) Microsoft Office
3 289 (3.51%) Photoshop
4 233 (2.83%) Microsoft PowerPoint
5 174 (2.12%) Adobe Illustrator
6 96 (1.17%) Adobe Creative Suite
7 65 (0.79%) InDesign
7 65 (0.79%) InVision
8 55 (0.67%) MS Visio
9 48 (0.58%) Microsoft Project
10 42 (0.51%) SPSS
11 41 (0.50%) OmniGraffle
12 31 (0.38%) Spreadsheet
13 21 (0.26%) Adobe After Effects
14 14 (0.17%) Chatbot
14 14 (0.17%) CorelDRAW
15 13 (0.16%) Adobe Premiere
16 10 (0.12%) Acrobat
16 10 (0.12%) AutoCAD
17 7 (0.085%) FrameMaker
Business Applications
1 129 (1.57%) Eloqua
2 114 (1.39%) Dynamics CRM
3 112 (1.36%) Magento
4 105 (1.28%) Salesforce.com CRM
5 76 (0.92%) SAP Hybris
6 69 (0.84%) Adobe Campaign
7 66 (0.80%) Dynamics AX
8 33 (0.40%) NetSuite
9 22 (0.27%) Unica
10 21 (0.26%) SAP CRM
11 20 (0.24%) Cognos Business Intelligence
12 19 (0.23%) Dynamics NAV
12 19 (0.23%) FastStats
12 19 (0.23%) Payment Gateway
13 17 (0.21%) Shopify
14 15 (0.18%) Cognos TM1
15 13 (0.16%) Remedy ITSM
16 10 (0.12%) SDL Web 8
17 9 (0.11%) BASE24
17 9 (0.11%) Oracle ERP
Cloud Services
1 559 (6.80%) Amazon AWS
2 553 (6.73%) Microsoft Azure
3 412 (5.01%) SaaS
4 407 (4.95%) Google Analytics
5 158 (1.92%) AdWords
6 129 (1.57%) Office 365
7 125 (1.52%) PaaS
8 121 (1.47%) IaaS
9 119 (1.45%) Adobe Analytics
10 108 (1.31%) Google Cloud Platform
11 107 (1.30%) Salesforce Service Cloud
12 81 (0.99%) Serverless
13 80 (0.97%) Adobe Creative Cloud
14 74 (0.90%) Dynamics 365
15 72 (0.88%) npm
16 63 (0.77%) GitHub
17 55 (0.67%) Cloud Computing
18 53 (0.64%) Salesforce Sales Cloud
19 49 (0.60%) Google Tag Manager
20 43 (0.52%) Amazon EC2
Communications & Networking
1 182 (2.21%) Internet
2 79 (0.96%) DNS
3 67 (0.81%) WAN
4 62 (0.75%) SMS
5 60 (0.73%) SAN
6 57 (0.69%) Firewall
6 57 (0.69%) HTTP
7 55 (0.67%) TCP/IP
8 51 (0.62%) VPN
9 45 (0.55%) Skype
10 41 (0.50%) DHCP
11 34 (0.41%) Intranet
12 33 (0.40%) Broadband
13 32 (0.39%) Wi-Fi
14 30 (0.36%) Ethernet
15 28 (0.34%) LAN
16 27 (0.33%) VLAN
17 26 (0.32%) VoIP
18 25 (0.30%) SSL
19 22 (0.27%) Network Security
Database & Business Intelligence
1 885 (10.76%) SQL Server
2 392 (4.77%) MySQL
3 386 (4.69%) Big Data
4 253 (3.08%) NoSQL
5 242 (2.94%) Data Warehouse
6 223 (2.71%) Relational Database
7 205 (2.49%) Hadoop
8 192 (2.33%) SQL Server 2016
9 181 (2.20%) SQL Server Reporting Services
10 171 (2.08%) Power BI
10 171 (2.08%) SQL Server Integration Services
11 169 (2.06%) MongoDB
12 89 (1.08%) SQL Server Analysis Services
13 79 (0.96%) Data Mining
14 69 (0.84%) Apache Hive
15 62 (0.75%) Couchbase
16 60 (0.73%) PostgreSQL
17 55 (0.67%) Azure SQL Database
17 55 (0.67%) RDBMS
18 54 (0.66%) Apache Cassandra
Development Applications
1 493 (6.00%) Git (software)
2 267 (3.25%) JIRA
3 191 (2.32%) Selenium
4 177 (2.15%) Visual Studio
5 145 (1.76%) Team Foundation Server
6 143 (1.74%) Jenkins
7 133 (1.62%) gulp
8 118 (1.43%) TeamCity
9 81 (0.99%) Subversion
10 69 (0.84%) Cucumber
10 69 (0.84%) Protractor
11 64 (0.78%) Grunt
11 64 (0.78%) Octopus Deploy
12 59 (0.72%) Bower
13 55 (0.67%) Mocha
14 54 (0.66%) JUnit
15 51 (0.62%) Dreamweaver
16 49 (0.60%) Karma Test Runner
16 49 (0.60%) Sinon.JS
17 41 (0.50%) Visual Studio Team System
General
1 2,234 (27.17%) Finance
2 982 (11.94%) Telecoms
3 898 (10.92%) Retail
4 758 (9.22%) Manufacturing
5 680 (8.27%) Electronics
6 601 (7.31%) Advertising
7 276 (3.36%) Banking
8 237 (2.88%) Legal
9 188 (2.29%) Games
10 137 (1.67%) Publishing
11 92 (1.12%) Back Office
12 79 (0.96%) Automotive
13 71 (0.86%) Law
14 66 (0.80%) German Language
15 62 (0.75%) Brand Awareness
16 53 (0.64%) Investment Banking
17 46 (0.56%) Billing
17 46 (0.56%) Corporate Banking
18 45 (0.55%) Financial Institution
19 38 (0.46%) Front Office
Job Titles
1 1,811 (22.02%) Developer
2 902 (10.97%) Analyst
3 500 (6.08%) Consultant
4 490 (5.96%) .NET Developer
5 416 (5.06%) Architect
6 363 (4.41%) Product Manager
7 340 (4.13%) Designer
8 297 (3.61%) C# Developer
9 284 (3.45%) Marketing Manager
10 262 (3.19%) Business Analyst
10 262 (3.19%) Project Manager
11 243 (2.96%) PHP Developer
12 233 (2.83%) Software Developer
13 229 (2.78%) Junior
14 218 (2.65%) Data Analyst
15 217 (2.64%) C# .NET Developer
16 211 (2.57%) Senior Developer
17 208 (2.53%) Solutions Architect
18 201 (2.44%) Web Developer
19 197 (2.40%) Senior Manager
Libraries, Frameworks & Software Standards
1 1,612 (19.60%) HTML
2 1,276 (15.52%) CSS
3 945 (11.49%) .NET
4 558 (6.79%) ASP.NET
5 548 (6.66%) jQuery
6 507 (6.17%) HTML5
7 487 (5.92%) AngularJS
8 363 (4.41%) RESTful
9 360 (4.38%) ASP.NET MVC
10 359 (4.37%) CSS3
11 336 (4.09%) Web Services
12 286 (3.48%) React
13 268 (3.26%) ASP.NET Web API
14 260 (3.16%) XML
15 241 (2.93%) Sass
16 234 (2.85%) Node.js
17 219 (2.66%) Twitter Bootstrap
18 166 (2.02%) .NET Framework
19 163 (1.98%) REST
20 159 (1.93%) Spring
Miscellaneous
1 1,049 (12.76%) Analytical Skills
2 950 (11.55%) User Experience
3 596 (7.25%) Social Media
4 354 (4.30%) Computer Science
5 340 (4.13%) Self-Motivation
6 294 (3.58%) Mobile App
7 231 (2.81%) Management Information System
8 189 (2.30%) Virtual Team
9 180 (2.19%) Greenfield Project
10 158 (1.92%) Fintech
11 124 (1.51%) Enterprise Software
12 116 (1.41%) Marketing Technology
13 114 (1.39%) Blog
14 110 (1.34%) Algorithms
15 104 (1.26%) Data Centre
16 103 (1.25%) FMCG
17 91 (1.11%) Graphic Design
18 86 (1.05%) Cloud Native
19 85 (1.03%) Driving Licence
20 69 (0.84%) Data Structures
Operating Systems
1 479 (5.83%) Linux
2 444 (5.40%) Windows
3 124 (1.51%) Windows Server
4 118 (1.43%) Apple iOS
5 117 (1.42%) Android
6 64 (0.78%) Unix
7 58 (0.71%) Windows Server 2012
8 54 (0.66%) Windows Server 2008
9 50 (0.61%) Windows 7
10 45 (0.55%) Windows 10
11 35 (0.43%) CentOS
11 35 (0.43%) Red Hat Enterprise Linux
12 21 (0.26%) Ubuntu
13 18 (0.22%) Mac OS X
14 15 (0.18%) Mac OS
15 14 (0.17%) Solaris
16 11 (0.13%) VMS
17 9 (0.11%) Debian
17 9 (0.11%) Embedded Linux
17 9 (0.11%) Windows 8
Processes & Methodologies
1 2,297 (27.93%) Agile Software Development
2 1,953 (23.75%) Digital Marketing
3 1,449 (17.62%) Analytics
4 1,189 (14.46%) CRM
5 1,101 (13.39%) Business Intelligence
6 1,040 (12.65%) E-Commerce
7 842 (10.24%) Project Management
8 839 (10.20%) Problem-Solving
9 763 (9.28%) Programme Management
10 671 (8.16%) Scrum
11 656 (7.98%) MVC
12 597 (7.26%) SEO
13 585 (7.11%) Web Development
14 537 (6.53%) Business Development
15 532 (6.47%) Software Engineering
16 507 (6.17%) TDD
17 488 (5.93%) Presales
18 471 (5.73%) Product Management
19 467 (5.68%) Stakeholder Management
20 442 (5.38%) DevOps
Programming Languages
1 1,448 (17.61%) JavaScript
2 1,394 (16.95%) SQL
3 922 (11.21%) C#
4 611 (7.43%) Java
5 590 (7.17%) Python
6 540 (6.57%) PHP
7 244 (2.97%) T-SQL
8 193 (2.35%) C++
9 163 (1.98%) R
10 149 (1.81%) C
10 149 (1.81%) Ruby
11 137 (1.67%) Apex Code
12 109 (1.33%) Go
13 98 (1.19%) PowerShell
14 78 (0.95%) Bash Shell
15 74 (0.90%) Perl
16 69 (0.84%) VBA
17 53 (0.64%) Scala
18 51 (0.62%) Shell Script
19 49 (0.60%) PL/SQL
Qualifications
1 1,485 (18.06%) Degree
2 200 (2.43%) Computer Science Degree
3 136 (1.65%) Security Cleared
4 112 (1.36%) Master's Degree
5 95 (1.16%) SC Cleared
6 59 (0.72%) Microsoft Certification
7 58 (0.71%) PMI Certification
8 56 (0.68%) Numerate Degree
9 49 (0.60%) PhD
9 49 (0.60%) SAFe Agilist
10 37 (0.45%) DV Cleared
11 32 (0.39%) PMP
12 31 (0.38%) MBA
13 30 (0.36%) Cisco Certification
14 29 (0.35%) MCSE
15 27 (0.33%) PRINCE2 Practitioner
16 24 (0.29%) ISEB
17 19 (0.23%) MCSA
18 18 (0.22%) CCNP
18 18 (0.22%) CISSP
Quality Assurance & Compliance
1 434 (5.28%) QA
2 123 (1.50%) GDPR
3 98 (1.19%) PMO
4 95 (1.16%) Data Quality
5 72 (0.88%) SLA
6 51 (0.62%) ISO/IEC 27001
7 35 (0.43%) PCI DSS
8 33 (0.40%) GCP
9 29 (0.35%) COBIT
10 10 (0.12%) Disclosure Scotland
10 10 (0.12%) ISO 9001
11 9 (0.11%) PSD2
12 8 (0.097%) Actionable Recommendations
13 7 (0.085%) Government Security Classifications
13 7 (0.085%) HL7
13 7 (0.085%) ISO 9000
14 6 (0.073%) Sarbanes-Oxley
15 5 (0.061%) Cyber Essentials
15 5 (0.061%) ISO/IEC 15288
16 4 (0.049%) PMBOK
System Software
1 208 (2.53%) Active Directory
2 200 (2.43%) Docker
3 94 (1.14%) VMware Infrastructure
4 35 (0.43%) Virtual Machines
5 33 (0.40%) Hyper-V
6 27 (0.33%) Virtual Desktop
7 25 (0.30%) Firmware
8 21 (0.26%) HDFS
8 21 (0.26%) VMware ESXi
9 18 (0.22%) Apache Flume
10 11 (0.13%) Varnish
10 11 (0.13%) vSphere
11 10 (0.12%) XenApp
11 10 (0.12%) XenDesktop
12 8 (0.097%) Terminal Services
13 6 (0.073%) Microsoft App-V
13 6 (0.073%) VirtualBox
14 5 (0.061%) VMware Workstation
15 4 (0.049%) Snort
15 4 (0.049%) Terminal Server
Systems Management
1 118 (1.43%) Kubernetes
2 93 (1.13%) Puppet
3 91 (1.11%) Ansible
4 66 (0.80%) Opscode Chef
5 50 (0.61%) Terraform
6 33 (0.40%) SCCM
7 30 (0.36%) Nagios
8 19 (0.23%) Single Sign-On
9 18 (0.22%) Salt
10 16 (0.19%) Oozie
10 16 (0.19%) Packer
11 15 (0.18%) Grafana
11 15 (0.18%) WSUS
12 13 (0.16%) ZABBIX
13 12 (0.15%) Consul
13 12 (0.15%) Docker Swarm
14 11 (0.13%) Kibana
14 11 (0.13%) vCenter Server
15 10 (0.12%) Microsoft Clustering
15 10 (0.12%) Microsoft Intune
Vendors
1 1,048 (12.74%) Microsoft
2 903 (10.98%) SAP
3 760 (9.24%) Salesforce.com
4 741 (9.01%) Google
5 664 (8.07%) Adobe
6 376 (4.57%) Oracle
7 242 (2.94%) Tableau
8 234 (2.85%) Facebook
9 197 (2.40%) Salesforce Marketing Cloud
10 185 (2.25%) Sitecore
11 166 (2.02%) Twitter
12 158 (1.92%) Marketo
13 138 (1.68%) VMware
14 120 (1.46%) Pardot
15 103 (1.25%) hybris
16 81 (0.99%) Cisco
17 76 (0.92%) IBM
18 74 (0.90%) Informatica
19 68 (0.83%) Alias
20 60 (0.73%) Citrix