Period
to 18 January 2021

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 18 January 2021 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
18 Jan 2021
Same period 2020 Same period 2019
Rank 58 61 56
Rank change year-on-year +3 -5 +3
Permanent jobs citing Marketing 2,846 5,548 7,193
As % of all permanent jobs advertised in the UK 4.54% 4.42% 4.75%
As % of the General category 11.97% 11.09% 11.49%
Number of salaries quoted 2,671 4,662 5,970
Median annual salary £52,500 £50,000 £50,000
Median salary % change year-on-year +5.00% - +10.50%
10th Percentile £31,250 £30,000 £27,500
90th Percentile £85,000 £86,250 £85,000
UK excluding London median annual salary £45,000 £45,000 £45,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 23,778 50,013 62,629
As % of all permanent IT jobs advertised in the UK 37.95% 39.88% 41.35%
Number of salaries quoted 18,463 38,235 48,363
Median annual salary £60,000 £55,000 £55,000
Median salary % change year-on-year +9.09% - +10.00%
10th Percentile £32,750 £31,250 £30,494
90th Percentile £96,250 £95,000 £90,000
UK excluding London median annual salary £48,500 £47,500 £45,000
% change year-on-year +2.11% +5.56% -

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 18 January 2021.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 18 January 2021. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England 0 2,562 £52,500 +5.00% 686
UK excluding London +7 1,523 £45,000 - 470
London -15 1,094 £65,000 +13.04% 251
Work from Home +3 484 £52,500 -4.55% 115
South East +13 456 £47,500 - 99
North of England +3 361 £47,500 +5.56% 138
South West +3 287 £45,000 -5.26% 77
North West +20 197 £55,000 +22.22% 83
Midlands +36 171 £42,500 - 84
Yorkshire -13 137 £45,000 - 41
Scotland +58 129 £42,500 -1.73% 27
West Midlands +12 95 £50,000 +11.11% 43
East of England -8 92 £39,000 -17.89% 31
East Midlands +39 76 £40,000 -2.44% 41
North East -10 27 £45,000 -5.26% 15
Wales +23 25 £42,250 -0.59% 12
Northern Ireland +18 4 £55,000 -50.00% 2

For the 6 months to 18 January 2021, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 845 (29.69%) Digital Marketing
2 810 (28.46%) Agile Software Development
3 774 (27.20%) Finance
4 618 (21.71%) Business Intelligence
5 521 (18.31%) JavaScript
6 503 (17.67%) Analytics
7 471 (16.55%) Telecoms
8 470 (16.51%) SAP
9 460 (16.16%) HTML
10 456 (16.02%) Manufacturing
11 453 (15.92%) Public Sector
12 435 (15.28%) Electronics
13 426 (14.97%) Programme Management
14 404 (14.20%) CSS
15 386 (13.56%) SQL
16 361 (12.68%) E-Commerce
17 348 (12.23%) Analytical Skills
18 333 (11.70%) Degree
19 332 (11.67%) Salesforce.com
20 320 (11.24%) Microsoft
21 317 (11.14%) CRM
22 315 (11.07%) User Experience
23 295 (10.37%) Python
24 291 (10.22%) Azure
25 281 (9.87%) DevOps
26 280 (9.84%) SaaS
27 272 (9.56%) AWS
28 249 (8.75%) Scrum
29 247 (8.68%) Problem-Solving
30 244 (8.57%) B2B

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 152 (5.34%) CMS
2 89 (3.13%) WordPress
3 45 (1.58%) SharePoint
4 44 (1.55%) Elasticsearch
5 42 (1.48%) Apache Spark
6 37 (1.30%) Apache
7 27 (0.95%) Adobe Experience Manager
7 27 (0.95%) Confluence
8 26 (0.91%) Sitecore CMS
9 25 (0.88%) Drupal
10 20 (0.70%) SAS
11 17 (0.60%) MS Exchange
12 16 (0.56%) nginx
13 14 (0.49%) ColdFusion
13 14 (0.49%) Tomcat
14 13 (0.46%) JBoss
14 13 (0.46%) Mule
14 13 (0.46%) Red Hat Fuse
15 12 (0.42%) EPiServer
15 12 (0.42%) Joomla!
Applications
1 99 (3.48%) Microsoft Office
2 89 (3.13%) Microsoft Excel
3 58 (2.04%) Microsoft PowerPoint
4 53 (1.86%) Photoshop
5 37 (1.30%) Sketch
6 34 (1.19%) Adobe Illustrator
7 30 (1.05%) Adobe Creative Suite
8 27 (0.95%) Zeplin
9 25 (0.88%) InVision
10 16 (0.56%) Figma
11 11 (0.39%) Adobe XD
12 8 (0.28%) Adobe Premiere
13 7 (0.25%) Adobe After Effects
14 6 (0.21%) SPSS
15 5 (0.18%) Chatbot
15 5 (0.18%) InDesign
15 5 (0.18%) MS Visio
16 4 (0.14%) OrCAD
16 4 (0.14%) Spreadsheet
17 3 (0.11%) CINEMA 4D
Business Applications
1 55 (1.93%) Magento
2 41 (1.44%) Dynamics CRM
3 29 (1.02%) Shopify
4 27 (0.95%) Salesforce.com CRM
5 19 (0.67%) Adobe Campaign
6 14 (0.49%) Oracle EBS
7 10 (0.35%) Unica
8 6 (0.21%) Payment Gateway
8 6 (0.21%) SAP ERP
9 5 (0.18%) Eloqua
9 5 (0.18%) JDE OneWorld
9 5 (0.18%) Sentinel
9 5 (0.18%) Social Studio
10 4 (0.14%) NetSuite
10 4 (0.14%) OpenCart
10 4 (0.14%) SAP S/4HANA
10 4 (0.14%) WebTrends
11 3 (0.11%) Dynamics AX
11 3 (0.11%) SAP Hybris
11 3 (0.11%) TRIRIGA
Cloud Services
1 291 (10.22%) Azure
2 280 (9.84%) SaaS
3 272 (9.56%) AWS
4 133 (4.67%) Google Analytics
5 103 (3.62%) Salesforce Service Cloud
6 94 (3.30%) Power Platform
7 83 (2.92%) Salesforce Sales Cloud
8 71 (2.49%) Office 365
9 66 (2.32%) GCP
10 60 (2.11%) Serverless
11 47 (1.65%) Amazon EC2
12 46 (1.62%) GitHub
13 29 (1.02%) Dynamics 365
14 27 (0.95%) AWS Lambda
14 27 (0.95%) PaaS
15 26 (0.91%) Amazon S3
15 26 (0.91%) Cloud Computing
16 23 (0.81%) Google Tag Manager
17 22 (0.77%) Amazon SageMaker
18 19 (0.67%) Azure Data Factory
Communications & Networking
1 46 (1.62%) Internet
2 35 (1.23%) Firewall
3 26 (0.91%) SMS
4 23 (0.81%) Skype
5 22 (0.77%) Wi-Fi
6 21 (0.74%) DNS
7 14 (0.49%) FTP
8 12 (0.42%) WAN
9 11 (0.39%) Intranet
9 11 (0.39%) LAN
10 10 (0.35%) TCP/IP
11 7 (0.25%) HTTP
11 7 (0.25%) IPv4
11 7 (0.25%) VPN
12 6 (0.21%) DHCP
12 6 (0.21%) Unified Communications
12 6 (0.21%) VLAN
13 5 (0.18%) Cisco ASA
13 5 (0.18%) Remote Desktop
13 5 (0.18%) WebEx
Database & Business Intelligence
1 162 (5.69%) MySQL
2 149 (5.24%) SQL Server
3 122 (4.29%) Relational Database
4 108 (3.79%) Tableau
5 89 (3.13%) Power BI
6 82 (2.88%) NoSQL
7 75 (2.64%) Data Warehouse
8 55 (1.93%) Big Data
9 44 (1.55%) Looker
10 41 (1.44%) MongoDB
11 40 (1.41%) PostgreSQL
12 35 (1.23%) Redis
13 29 (1.02%) SQL Server Reporting Services
14 26 (0.91%) Amazon DynamoDB
14 26 (0.91%) RDBMS
15 25 (0.88%) Amazon Redshift
16 23 (0.81%) Data Lake
16 23 (0.81%) Snowflake Schema
17 22 (0.77%) Hadoop
18 20 (0.70%) Data Mining
Development Applications
1 240 (8.43%) Git (software)
2 106 (3.72%) JIRA
3 46 (1.62%) Team Foundation Server
4 40 (1.41%) Selenium
5 32 (1.12%) Jenkins
6 31 (1.09%) Postman
7 29 (1.02%) Visual Studio
8 27 (0.95%) gulp
9 26 (0.91%) JUnit
10 25 (0.88%) Grunt
11 19 (0.67%) SpecFlow
11 19 (0.67%) Subversion
12 17 (0.60%) Cypress.io
13 16 (0.56%) NUnit
13 16 (0.56%) webpack
14 15 (0.53%) IntelliJ
14 15 (0.53%) Maven
14 15 (0.53%) WebDriver
15 14 (0.49%) GitLab
16 13 (0.46%) MSTest
General
1 774 (27.20%) Finance
2 471 (16.55%) Telecoms
3 456 (16.02%) Manufacturing
4 453 (15.92%) Public Sector
5 435 (15.28%) Electronics
6 167 (5.87%) Retail
7 158 (5.55%) Advertising
8 82 (2.88%) Games
9 80 (2.81%) Legal
10 75 (2.64%) Publishing
11 55 (1.93%) Law
12 37 (1.30%) Banking
13 30 (1.05%) Brand Awareness
14 27 (0.95%) Automotive
15 19 (0.67%) Back Office
15 19 (0.67%) Financial Institution
16 18 (0.63%) German Language
16 18 (0.63%) Pharmaceutical
17 15 (0.53%) Local Government
18 12 (0.42%) Spanish Language
Job Titles
1 663 (23.30%) Developer
2 202 (7.10%) Analyst
3 196 (6.89%) Consultant
4 157 (5.52%) Product Manager
5 143 (5.02%) Front End Developer (Client-Side Developer)
6 131 (4.60%) Architect
6 131 (4.60%) Senior Developer
7 115 (4.04%) Marketing Manager
8 106 (3.72%) Software Engineer
9 97 (3.41%) Salesforce Developer
10 85 (2.99%) Designer
11 80 (2.81%) Web Developer
12 76 (2.67%) PHP Developer
13 73 (2.57%) Project Manager
14 67 (2.35%) Senior Manager
15 66 (2.32%) Administrator
16 61 (2.14%) Java Developer
17 58 (2.04%) Full Stack Developer
17 58 (2.04%) Junior
18 57 (2.00%) Product Owner
Libraries, Frameworks & Software Standards
1 460 (16.16%) HTML
2 404 (14.20%) CSS
3 172 (6.04%) AngularJS
4 170 (5.97%) React
5 159 (5.59%) REST
6 132 (4.64%) HTML5
7 122 (4.29%) Web Services
8 121 (4.25%) Node.js
9 120 (4.22%) jQuery
10 119 (4.18%) .NET
11 88 (3.09%) Sass
12 85 (2.99%) RESTful
13 80 (2.81%) SOAP
14 68 (2.39%) Laravel
15 66 (2.32%) Vue.js
16 61 (2.14%) CSS3
17 57 (2.00%) XML
18 56 (1.97%) JSON
19 53 (1.86%) ASP.NET
20 51 (1.79%) Visualforce
Miscellaneous
1 348 (12.23%) Analytical Skills
2 315 (11.07%) User Experience
3 212 (7.45%) Social Media
4 184 (6.47%) Mobile App
5 113 (3.97%) Blog
6 101 (3.55%) EPoS
6 101 (3.55%) Self-Motivation
7 61 (2.14%) Management Information System
8 49 (1.72%) Greenfield Project
9 39 (1.37%) Enterprise Software
9 39 (1.37%) Marketing Technology
10 37 (1.30%) Podcast
11 36 (1.26%) Public Cloud
12 29 (1.02%) Data Centre
13 26 (0.91%) Driving Licence
14 22 (0.77%) Graphic Design
15 20 (0.70%) Algorithms
15 20 (0.70%) Virtual Team
16 17 (0.60%) Animation
16 17 (0.60%) Cloud Native
Operating Systems
1 182 (6.39%) Linux
2 102 (3.58%) Windows
3 40 (1.41%) Unix
4 34 (1.19%) Apple iOS
5 32 (1.12%) Windows Server
6 30 (1.05%) CentOS
7 24 (0.84%) Android
7 24 (0.84%) Windows 10
8 18 (0.63%) Red Hat Enterprise Linux
8 18 (0.63%) Ubuntu
9 8 (0.28%) Windows Server 2016
10 7 (0.25%) Windows Server 2012
11 6 (0.21%) Mac OS
12 5 (0.18%) Windows Server 2008
13 1 (0.035%) Debian
13 1 (0.035%) Embedded Linux
13 1 (0.035%) Oracle Linux
13 1 (0.035%) VMS
13 1 (0.035%) Windows 7
13 1 (0.035%) Windows 8
Processes & Methodologies
1 845 (29.69%) Digital Marketing
2 810 (28.46%) Agile Software Development
3 618 (21.71%) Business Intelligence
4 503 (17.67%) Analytics
5 426 (14.97%) Programme Management
6 361 (12.68%) E-Commerce
7 317 (11.14%) CRM
8 281 (9.87%) DevOps
9 249 (8.75%) Scrum
10 247 (8.68%) Problem-Solving
11 244 (8.57%) B2B
12 210 (7.38%) Software Engineering
13 202 (7.10%) Project Management
14 198 (6.96%) Web Development
15 180 (6.32%) Front End Development
16 162 (5.69%) Product Management
17 161 (5.66%) SEO
17 161 (5.66%) Stakeholder Management
18 154 (5.41%) Business Development
18 154 (5.41%) Decision-Making
Programming Languages
1 521 (18.31%) JavaScript
2 386 (13.56%) SQL
3 295 (10.37%) Python
4 200 (7.03%) PHP
5 195 (6.85%) C#
6 175 (6.15%) Java
7 85 (2.99%) Apex Code
8 79 (2.78%) TypeScript
9 56 (1.97%) C
10 53 (1.86%) C++
10 53 (1.86%) R
11 47 (1.65%) Bash Shell
12 42 (1.48%) Ruby
13 36 (1.26%) Shell Script
14 31 (1.09%) Go
15 26 (0.91%) ES6
15 26 (0.91%) Scala
15 26 (0.91%) T-SQL
16 22 (0.77%) PowerShell
17 12 (0.42%) SOQL
Qualifications
1 333 (11.70%) Degree
2 103 (3.62%) Security Cleared
3 76 (2.67%) SC Cleared
4 38 (1.34%) Computer Science Degree
5 24 (0.84%) Cisco Certification
6 19 (0.67%) Numerate Degree
7 18 (0.63%) Microsoft Certification
8 14 (0.49%) ISEB
8 14 (0.49%) ISTQB
8 14 (0.49%) Master's Degree
8 14 (0.49%) PhD
8 14 (0.49%) SANS
9 13 (0.46%) IIBA
9 13 (0.46%) ISTQB Foundation Certification
10 10 (0.35%) CCNP
10 10 (0.35%) MCSA
10 10 (0.35%) PMI Certification
11 9 (0.32%) CISSP
11 9 (0.32%) DV Cleared
11 9 (0.32%) MCSE
Quality Assurance & Compliance
1 152 (5.34%) QA
2 64 (2.25%) GDPR
3 29 (1.02%) Data Quality
3 29 (1.02%) ISO/IEC 27001
4 20 (0.70%) SLA
5 12 (0.42%) PCI DSS
6 11 (0.39%) PMO
7 8 (0.28%) HMG Security Policy Framework
7 8 (0.28%) NIST
8 7 (0.25%) Cyber Essentials
8 7 (0.25%) ISO 13485
9 5 (0.18%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
10 4 (0.14%) Actionable Recommendations
10 4 (0.14%) ISO 9001
10 4 (0.14%) ISO/IEC 20000
10 4 (0.14%) Sarbanes-Oxley
11 3 (0.11%) GAAP
11 3 (0.11%) NCSC
12 2 (0.070%) Cyber Essentials PLUS
12 2 (0.070%) WCAG
System Software
1 154 (5.41%) Docker
2 62 (2.18%) Active Directory
3 36 (1.26%) VMware Infrastructure
4 6 (0.21%) Hyper-V
5 5 (0.18%) Virtual Desktop
6 3 (0.11%) KVM
6 3 (0.11%) vSphere
7 2 (0.070%) Firmware
7 2 (0.070%) Virtual Machines
8 1 (0.035%) Oracle RAC
8 1 (0.035%) Samba
8 1 (0.035%) Squid
8 1 (0.035%) Varnish
8 1 (0.035%) VMware NSX
Systems Management
1 89 (3.13%) Kubernetes
2 50 (1.76%) Terraform
3 32 (1.12%) Puppet
4 23 (0.81%) Ansible
5 18 (0.63%) Packer
6 13 (0.46%) Nagios
6 13 (0.46%) Red Hat Satellite
7 12 (0.42%) Consul
7 12 (0.42%) Docker Swarm
7 12 (0.42%) Opscode Chef
8 11 (0.39%) EMC NetWorker
9 10 (0.35%) ZABBIX
10 9 (0.32%) SCCM
11 8 (0.28%) Microsoft Intune
11 8 (0.28%) QRadar
11 8 (0.28%) WSUS
12 7 (0.25%) Grafana
12 7 (0.25%) Kibana
12 7 (0.25%) Prometheus
13 5 (0.18%) Graylog
Vendors
1 470 (16.51%) SAP
2 332 (11.67%) Salesforce.com
3 320 (11.24%) Microsoft
4 218 (7.66%) Google
5 179 (6.29%) Adobe
6 91 (3.20%) Salesforce Marketing Cloud
7 74 (2.60%) Oracle
8 45 (1.58%) IBM
8 45 (1.58%) VMware
9 34 (1.19%) Facebook
9 34 (1.19%) Pardot
10 33 (1.16%) Intel
11 32 (1.12%) Cisco
11 32 (1.12%) Red Hat
12 28 (0.98%) Sitecore
13 26 (0.91%) Splunk
14 25 (0.88%) HubSpot
15 24 (0.84%) Twitter
16 23 (0.81%) Dell
17 22 (0.77%) YouTube