Period
to 27 May 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 27 May 2019 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
27 May 2019
Same period 2018 Same period 2017
Rank 57 53 48
Rank change year-on-year -4 -5 -2
Permanent jobs citing Marketing 6,802 8,523 9,162
As % of all permanent IT jobs advertised in the UK 4.73% 4.95% 5.37%
As % of the General category 12.39% 11.97% 12.87%
Number of salaries quoted 5,249 6,547 7,333
UK median annual salary £50,000 £45,000 £45,000
Median salary % change year-on-year +11.11% - -
10th Percentile £27,500 £26,250 £26,250
90th Percentile £82,500 £81,750 £80,000
UK excluding London median annual salary £44,000 £40,000 £40,000
% change year-on-year +10.00% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 54,889 71,193 71,197
As % of all permanent IT jobs advertised in the UK 38.13% 41.33% 41.72%
Number of salaries quoted 41,241 55,191 56,665
UK median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £31,000 £30,000 £28,750
90th Percentile £90,250 £85,250 £84,000
UK excluding London median annual salary £45,500 £45,000 £42,500
% change year-on-year +1.11% +5.88% -1.16%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 27 May 2019.

Salary histogram for Marketing in the UK

Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 27 May 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 6,472 £50,000 +11.11% 763
UK excluding London -7 3,525 £44,000 +10.00% 462
London +4 3,121 £55,000 - 330
South East -16 1,126 £47,500 +11.76% 126
North of England -16 709 £42,500 +6.25% 136
South West +18 679 £42,500 - 49
Midlands +1 529 £38,000 +1.33% 82
North West +7 421 £47,000 +17.50% 76
West Midlands -24 305 £39,000 +4.00% 45
East of England -31 261 £50,000 +17.65% 40
Yorkshire -42 253 £40,000 - 46
East Midlands +18 223 £37,500 - 37
Scotland +24 167 £49,250 +9.44% 20
Wales -1 48 £35,000 -12.50% 10
North East -12 35 £42,500 +21.43% 14
Northern Ireland -19 6 £26,000 -38.82%

For the 6 months to 27 May 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 2,106 (30.96%) Agile Software Development
2 1,680 (24.70%) Finance
3 1,643 (24.15%) Digital Marketing
4 1,309 (19.24%) SQL
5 1,270 (18.67%) Analytics
6 1,231 (18.10%) HTML
7 1,213 (17.83%) JavaScript
8 1,156 (17.00%) Degree
9 1,080 (15.88%) Business Intelligence
10 1,060 (15.58%) CSS
11 924 (13.58%) CRM
12 907 (13.33%) Analytical Skills
13 852 (12.53%) SAP
14 794 (11.67%) Telecoms
15 773 (11.36%) User Experience
16 771 (11.33%) Microsoft
17 749 (11.01%) Manufacturing
18 746 (10.97%) E-Commerce
19 724 (10.64%) C#
20 698 (10.26%) .NET
21 691 (10.16%) Project Management
22 673 (9.89%) Programme Management
23 663 (9.75%) Electronics
24 653 (9.60%) Problem-Solving
25 635 (9.34%) Salesforce.com
26 626 (9.20%) Retail
27 609 (8.95%) Google
28 602 (8.85%) Python
29 599 (8.81%) Scrum
30 582 (8.56%) PHP

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 456 (6.70%) CMS
2 224 (3.29%) WordPress
3 101 (1.48%) SAS
4 96 (1.41%) Confluence
5 85 (1.25%) Adobe Experience Manager
6 81 (1.19%) Drupal
7 80 (1.18%) Sitecore CMS
8 78 (1.15%) Umbraco
9 68 (1.00%) Elasticsearch
10 65 (0.96%) Apache Spark
11 54 (0.79%) IIS
12 46 (0.68%) Apache
12 46 (0.68%) SharePoint
13 31 (0.46%) EPiServer
14 30 (0.44%) nginx
15 29 (0.43%) Apache Solr
16 27 (0.40%) Sitefinity
17 22 (0.32%) Skype for Business
18 20 (0.29%) MS Exchange
19 18 (0.26%) Kentico
Applications
1 323 (4.75%) Microsoft Excel
2 204 (3.00%) Microsoft Office
3 183 (2.69%) Photoshop
4 151 (2.22%) Microsoft PowerPoint
5 112 (1.65%) Sketch
6 100 (1.47%) Adobe Illustrator
7 77 (1.13%) InVision
8 75 (1.10%) Adobe Creative Suite
9 45 (0.66%) MS Visio
10 36 (0.53%) Adobe After Effects
11 34 (0.50%) InDesign
12 31 (0.46%) Microsoft Project
12 31 (0.46%) SPSS
13 30 (0.44%) Adobe Premiere
13 30 (0.44%) Marvel
14 29 (0.43%) OmniGraffle
15 24 (0.35%) Spreadsheet
16 14 (0.21%) Adobe XD
17 12 (0.18%) Figma
18 8 (0.12%) Pixate
Business Applications
1 144 (2.12%) Magento
2 120 (1.76%) Dynamics CRM
3 57 (0.84%) SAP CRM
4 56 (0.82%) SAP Hybris
5 44 (0.65%) Eloqua
6 43 (0.63%) Payment Gateway
7 42 (0.62%) Salesforce.com CRM
8 25 (0.37%) FastStats
9 24 (0.35%) Adobe Campaign
10 22 (0.32%) SDL Web 8
10 22 (0.32%) Shopify
11 21 (0.31%) Oracle ERP
12 18 (0.26%) SAP SD
13 17 (0.25%) Oracle Payables
13 17 (0.25%) Oracle Receivables
14 15 (0.22%) NetSuite
14 15 (0.22%) Oracle Assets
14 15 (0.22%) Oracle Cash Management
14 15 (0.22%) Oracle Procure-to-Pay
15 14 (0.21%) WebTrends
Cloud Services
1 537 (7.89%) Amazon AWS
2 486 (7.14%) Microsoft Azure
3 426 (6.26%) SaaS
4 332 (4.88%) Google Analytics
5 212 (3.12%) Google Cloud Platform
6 151 (2.22%) Power Platform
7 108 (1.59%) Adobe Analytics
8 105 (1.54%) PaaS
9 103 (1.51%) IaaS
10 96 (1.41%) GitHub
11 92 (1.35%) Serverless
12 84 (1.23%) Office 365
13 71 (1.04%) AdWords
14 66 (0.97%) Adobe Creative Cloud
14 66 (0.97%) Salesforce Service Cloud
15 54 (0.79%) Cloud Computing
15 54 (0.79%) Salesforce Sales Cloud
16 51 (0.75%) npm
17 42 (0.62%) Amazon S3
18 41 (0.60%) Google Tag Manager
Communications & Networking
1 145 (2.13%) Internet
2 103 (1.51%) Firewall
3 69 (1.01%) TCP/IP
4 45 (0.66%) Intranet
5 43 (0.63%) HTTP
5 43 (0.63%) WAN
6 39 (0.57%) DNS
6 39 (0.57%) Wi-Fi
7 37 (0.54%) SMS
8 32 (0.47%) Broadband
8 32 (0.47%) LAN
8 32 (0.47%) Skype
9 31 (0.46%) SAN
10 30 (0.44%) VoIP
11 29 (0.43%) Bluetooth
11 29 (0.43%) Unified Communications
12 26 (0.38%) Modbus
12 26 (0.38%) RS-485
12 26 (0.38%) SSH
12 26 (0.38%) VPN
Database & Business Intelligence
1 575 (8.45%) SQL Server
2 350 (5.15%) MySQL
3 235 (3.45%) Data Warehouse
4 210 (3.09%) Big Data
5 194 (2.85%) Relational Database
6 183 (2.69%) SQL Server Integration Services
7 155 (2.28%) SQL Server Reporting Services
8 151 (2.22%) Power BI
9 128 (1.88%) NoSQL
10 106 (1.56%) Redis
11 88 (1.29%) MongoDB
12 85 (1.25%) Hadoop
13 77 (1.13%) SQL Server Analysis Services
14 72 (1.06%) PostgreSQL
15 68 (1.00%) RDBMS
16 67 (0.99%) QlikView
17 65 (0.96%) Blockchain
18 52 (0.76%) BusinessObjects
18 52 (0.76%) SQL Server 2016
19 50 (0.74%) Data Mining
Development Applications
1 472 (6.94%) Git (software)
2 279 (4.10%) JIRA
3 190 (2.79%) Visual Studio
4 115 (1.69%) Jenkins
5 108 (1.59%) Selenium
6 90 (1.32%) gulp
7 72 (1.06%) webpack
8 71 (1.04%) Team Foundation Server
9 70 (1.03%) Grunt
10 66 (0.97%) Visual Studio Team System
11 60 (0.88%) Subversion
12 48 (0.71%) Axure RP
13 46 (0.68%) Cucumber
14 36 (0.53%) Maven
14 36 (0.53%) WebDriver
15 34 (0.50%) Bitbucket
16 30 (0.44%) SpecFlow
16 30 (0.44%) TeamCity
17 23 (0.34%) Atlassian Bamboo
17 23 (0.34%) ReSharper
General
1 1,680 (24.70%) Finance
2 794 (11.67%) Telecoms
3 749 (11.01%) Manufacturing
4 663 (9.75%) Electronics
5 626 (9.20%) Retail
6 348 (5.12%) Advertising
7 243 (3.57%) Banking
8 147 (2.16%) Games
9 126 (1.85%) Legal
10 120 (1.76%) Law
11 88 (1.29%) Publishing
12 54 (0.79%) Brand Awareness
13 49 (0.72%) Automotive
14 48 (0.71%) Billing
15 43 (0.63%) Digital Economy
16 37 (0.54%) Back Office
17 33 (0.49%) Local Government
18 32 (0.47%) Financial Institution
19 26 (0.38%) Military
20 25 (0.37%) French Language
Job Titles
1 1,561 (22.95%) Developer
2 840 (12.35%) Analyst
3 369 (5.42%) Consultant
4 357 (5.25%) Architect
5 328 (4.82%) Product Manager
6 315 (4.63%) .NET Developer
7 248 (3.65%) Project Manager
8 244 (3.59%) Designer
9 235 (3.45%) C# Developer
10 228 (3.35%) PHP Developer
11 220 (3.23%) Senior Developer
12 203 (2.98%) Business Analyst
13 199 (2.93%) Front End Developer (Client-Side Developer)
14 198 (2.91%) Marketing Manager
15 194 (2.85%) Data Analyst
16 182 (2.68%) Solutions Architect
17 180 (2.65%) Web Developer
18 154 (2.26%) Junior
19 151 (2.22%) Software Engineer
20 150 (2.21%) Senior Manager
Libraries, Frameworks & Software Standards
1 1,231 (18.10%) HTML
2 1,060 (15.58%) CSS
3 698 (10.26%) .NET
4 402 (5.91%) HTML5
5 384 (5.65%) jQuery
6 382 (5.62%) ASP.NET
7 367 (5.40%) AngularJS
8 271 (3.98%) React
9 268 (3.94%) CSS3
10 231 (3.40%) Web Services
11 198 (2.91%) Node.js
12 184 (2.71%) REST
13 181 (2.66%) ASP.NET MVC
14 176 (2.59%) RESTful
15 171 (2.51%) Laravel
16 164 (2.41%) Sass
17 155 (2.28%) Spring
18 146 (2.15%) ASP.NET Web API
19 143 (2.10%) Twitter Bootstrap
20 140 (2.06%) XML
Miscellaneous
1 907 (13.33%) Analytical Skills
2 773 (11.36%) User Experience
3 436 (6.41%) Social Media
4 245 (3.60%) Self-Motivation
5 222 (3.26%) Mobile App
6 210 (3.09%) Blog
7 182 (2.68%) Fintech
8 158 (2.32%) Greenfield Project
9 142 (2.09%) Virtual Team
10 140 (2.06%) Management Information System
11 107 (1.57%) Digital Media
12 102 (1.50%) Algorithms
13 99 (1.46%) FMCG
14 97 (1.43%) Marketing Technology
15 82 (1.21%) Enterprise Software
16 74 (1.09%) Hybrid Cloud
17 70 (1.03%) Data Centre
18 65 (0.96%) Public Cloud
19 46 (0.68%) Analytical Mindset
19 46 (0.68%) Driving Licence
Operating Systems
1 308 (4.53%) Linux
2 293 (4.31%) Windows
3 113 (1.66%) Apple iOS
4 97 (1.43%) Android
5 95 (1.40%) Windows Server
6 89 (1.31%) Unix
7 42 (0.62%) Windows 10
8 37 (0.54%) CentOS
9 35 (0.51%) Windows Server 2012
10 27 (0.40%) Windows Server 2008
11 20 (0.29%) FreeRTOS
11 20 (0.29%) Windows 7
12 17 (0.25%) Mac OS
12 17 (0.25%) Mac OS X
12 17 (0.25%) Red Hat Enterprise Linux
13 15 (0.22%) AIX
14 12 (0.18%) Ubuntu
15 10 (0.15%) Amazon Linux
15 10 (0.15%) Fedora
16 6 (0.088%) SUSE
Processes & Methodologies
1 2,106 (30.96%) Agile Software Development
2 1,643 (24.15%) Digital Marketing
3 1,270 (18.67%) Analytics
4 1,080 (15.88%) Business Intelligence
5 924 (13.58%) CRM
6 746 (10.97%) E-Commerce
7 691 (10.16%) Project Management
8 673 (9.89%) Programme Management
9 653 (9.60%) Problem-Solving
10 599 (8.81%) Scrum
11 551 (8.10%) Software Engineering
12 475 (6.98%) Stakeholder Management
13 467 (6.87%) Web Development
14 399 (5.87%) Product Management
15 397 (5.84%) B2B
16 396 (5.82%) MVC
17 394 (5.79%) SEO
18 386 (5.67%) Business Development
19 357 (5.25%) Computer Science
20 355 (5.22%) Presales
Programming Languages
1 1,309 (19.24%) SQL
2 1,213 (17.83%) JavaScript
3 724 (10.64%) C#
4 602 (8.85%) Python
5 582 (8.56%) PHP
6 556 (8.17%) Java
7 225 (3.31%) T-SQL
8 196 (2.88%) R
9 173 (2.54%) C
10 157 (2.31%) C++
11 86 (1.26%) Apex Code
12 85 (1.25%) ES6
13 83 (1.22%) Ruby
14 79 (1.16%) PowerShell
15 76 (1.12%) Bash Shell
16 68 (1.00%) TypeScript
17 53 (0.78%) PHP 7
18 45 (0.66%) VB
19 39 (0.57%) Go
20 35 (0.51%) Shell Script
Qualifications
1 1,156 (17.00%) Degree
2 152 (2.23%) Computer Science Degree
3 143 (2.10%) Security Cleared
4 79 (1.16%) SC Cleared
5 56 (0.82%) Master's Degree
6 55 (0.81%) DV Cleared
7 51 (0.75%) PMI Certification
8 46 (0.68%) Cisco Certification
9 45 (0.66%) Microsoft Certification
10 41 (0.60%) PMP
11 35 (0.51%) PhD
12 34 (0.50%) MBA
13 29 (0.43%) PRINCE2 Certification
14 26 (0.38%) ISTQB
15 25 (0.37%) AWS Certification
15 25 (0.37%) CCNA
15 25 (0.37%) Numerate Degree
16 21 (0.31%) HND
16 21 (0.31%) VMware Certified Professional (VCP)
17 20 (0.29%) CCNP
Quality Assurance & Compliance
1 372 (5.47%) QA
2 98 (1.44%) GDPR
3 87 (1.28%) SLA
4 82 (1.21%) Data Quality
5 45 (0.66%) PCI DSS
6 38 (0.56%) ISO/IEC 27001
7 31 (0.46%) PMO
8 24 (0.35%) COBIT
9 18 (0.26%) Actionable Recommendations
10 13 (0.19%) ISO 9001
11 11 (0.16%) BS7799
12 6 (0.088%) HMG Security Policy Framework
12 6 (0.088%) ISO/IEC 15288
12 6 (0.088%) SEPA
13 5 (0.074%) PSD2
13 5 (0.074%) WCAG
14 4 (0.059%) HMG Infosec
14 4 (0.059%) JSP 440
14 4 (0.059%) Sarbanes-Oxley
15 3 (0.044%) HL7
System Software
1 214 (3.15%) Docker
2 154 (2.26%) Active Directory
3 59 (0.87%) Firmware
4 58 (0.85%) VMware Infrastructure
5 21 (0.31%) Hyper-V
6 13 (0.19%) Varnish
7 10 (0.15%) Squid
7 10 (0.15%) vSphere
8 9 (0.13%) Virtual Machines
8 9 (0.13%) Virtual Servers
8 9 (0.13%) VMware ESXi
9 8 (0.12%) XenApp
10 7 (0.10%) VirtualBox
11 6 (0.088%) HDFS
12 5 (0.074%) Oracle RAC
12 5 (0.074%) XenDesktop
13 3 (0.044%) Apache Flume
13 3 (0.044%) Terminal Services
13 3 (0.044%) Virtual Desktop
13 3 (0.044%) VMware Workstation
Systems Management
1 108 (1.59%) Kubernetes
2 89 (1.31%) Ansible
3 61 (0.90%) Terraform
4 51 (0.75%) Puppet
5 42 (0.62%) Opscode Chef
6 26 (0.38%) SCCM
7 16 (0.24%) Salt
7 16 (0.24%) Systems Management Server (SMS)
8 15 (0.22%) Packer
9 11 (0.16%) Data Guard
9 11 (0.16%) HP Quality Center
9 11 (0.16%) Single Sign-On
10 10 (0.15%) Nagios
10 10 (0.15%) SCOM
11 7 (0.10%) CA Service Virtualization
11 7 (0.10%) Grafana
12 6 (0.088%) Graphite
13 5 (0.074%) McAfee ePO
13 5 (0.074%) Microsoft Data Protection Manager
13 5 (0.074%) SCOrch
Vendors
1 852 (12.53%) SAP
2 771 (11.33%) Microsoft
3 635 (9.34%) Salesforce.com
4 609 (8.95%) Google
5 529 (7.78%) Adobe
6 287 (4.22%) Oracle
7 215 (3.16%) Tableau
8 144 (2.12%) Salesforce Marketing Cloud
9 115 (1.69%) Sitecore
10 108 (1.59%) VMware
11 101 (1.48%) Facebook
12 94 (1.38%) Cisco
13 87 (1.28%) Pardot
14 79 (1.16%) hybris
14 79 (1.16%) IBM
15 67 (0.99%) Marketo
16 55 (0.81%) Cognizant
17 54 (0.79%) Twitter
18 50 (0.74%) Red Hat
19 36 (0.53%) Pega