Period
to 22 October 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 October 2017 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
22 Oct 2017
Same period 2016 Same period 2015
Rank 44 50 44
Rank change year-on-year +6 -6 -5
Permanent jobs citing Marketing 9786 9861 12024
As % of all permanent IT jobs advertised in the UK 5.62% 5.20% 5.50%
As % of the General category 12.75% 12.07% 12.23%
Number of salaries quoted 7537 8110 9409
UK median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% -
10th Percentile £26,250 £26,250 £25,000
90th Percentile £80,000 £82,500 £76,250
UK excluding London median annual salary £40,000 £40,000 £37,500
% change year-on-year - +6.67% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 76737 81678 98287
As % of all permanent IT jobs advertised in the UK 44.03% 43.06% 44.95%
Number of salaries quoted 55703 66636 78221
UK median annual salary £51,500 £50,000 £50,000
Median salary % change year-on-year +3.00% - -
10th Percentile £29,000 £28,750 £28,500
90th Percentile £85,000 £83,750 £81,250
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 22 October 2017.

Salary histogram for Marketing in the UK

Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 22 October 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +7 9417 £46,500 +3.33% 567
UK excluding London +12 5213 £40,000 - 347
London -16 4350 £55,000 +4.76% 245
South East +3 1615 £42,500 -5.56% 89
North of England +7 1111 £37,500 +7.14% 89
South West +31 927 £45,000 +12.50% 42
Midlands +23 772 £35,000 -5.41% 53
North West +4 646 £37,500 - 59
East of England +26 587 £35,000 -17.65% 49
West Midlands +24 523 £33,500 -4.29% 30
Yorkshire +10 376 £35,000 - 27
East Midlands +29 251 £40,000 - 23
Scotland -30 137 £40,000 - 15
North East +31 92 £40,000 +14.29% 3
Wales +8 66 £40,000 +14.29% 9
Northern Ireland -28 10 £42,500 +37.10%

For the 6 months to 22 October 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing.

1 3500 (35.77%) Finance
2 3139 (32.08%) Digital Marketing
3 2704 (27.63%) Agile Software Development
4 2373 (24.25%) Business Intelligence
5 2121 (21.67%) Telecoms
6 2051 (20.96%) HTML
7 1989 (20.32%) SAP
8 1929 (19.71%) SQL
9 1899 (19.41%) Programme Management
10 1894 (19.35%) Manufacturing
11 1882 (19.23%) JavaScript
12 1852 (18.92%) Electronics
13 1743 (17.81%) CSS
14 1700 (17.37%) Analytics
15 1645 (16.81%) Degree
16 1285 (13.13%) User Experience
17 1254 (12.81%) Analytical Skills
18 1193 (12.19%) .NET
19 1156 (11.81%) E-Commerce
20 1142 (11.67%) Retail
21 1138 (11.63%) CRM
22 1124 (11.49%) C#
23 1099 (11.23%) Java
24 1064 (10.87%) SQL Server
25 1034 (10.57%) MVC
26 1019 (10.41%) Microsoft
27 958 (9.79%) Python
28 947 (9.68%) Scrum
29 888 (9.07%) Project Management
30 864 (8.83%) PHP

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 645 (6.59%) CMS
2 308 (3.15%) WordPress
3 248 (2.53%) SAS
4 210 (2.15%) Apache Spark
5 185 (1.89%) Apache
6 169 (1.73%) Tomcat
7 128 (1.31%) Elasticsearch
8 123 (1.26%) JBoss
9 117 (1.20%) IIS
10 113 (1.15%) Drupal
10 113 (1.15%) Sitecore CMS
11 108 (1.10%) Confluence
12 95 (0.97%) Umbraco
13 86 (0.88%) Mule
14 77 (0.79%) SharePoint
15 75 (0.77%) EPiServer
16 72 (0.74%) Mule ESB
17 53 (0.54%) nginx
18 50 (0.51%) WebSphere
19 44 (0.45%) MS Exchange
Applications
1 627 (6.41%) Microsoft Excel
2 371 (3.79%) Photoshop
3 348 (3.56%) Microsoft Office
4 279 (2.85%) Adobe Illustrator
5 243 (2.48%) Microsoft PowerPoint
6 150 (1.53%) Adobe Creative Suite
7 89 (0.91%) SPSS
8 68 (0.69%) InDesign
9 55 (0.56%) MS Visio
10 51 (0.52%) Microsoft Project
11 46 (0.47%) InVision
12 41 (0.42%) Spreadsheet
13 36 (0.37%) OmniGraffle
14 30 (0.31%) FileZilla
15 20 (0.20%) Adobe After Effects
16 12 (0.12%) Moqups
17 10 (0.10%) S-PLUS
17 10 (0.10%) UXPin
18 8 (0.082%) Adobe Premiere
19 7 (0.072%) SPSS Modeler
Business Applications
1 163 (1.67%) Magento
2 148 (1.51%) Dynamics CRM
3 123 (1.26%) Eloqua
4 111 (1.13%) Adobe Campaign
5 80 (0.82%) Salesforce.com CRM
6 63 (0.64%) SAP Hybris
7 45 (0.46%) Payment Gateway
8 36 (0.37%) FastStats
8 36 (0.37%) Unica
9 27 (0.28%) SAP CRM
10 25 (0.26%) SAP S/4HANA
11 21 (0.21%) Dynamics AX
11 21 (0.21%) WebTrends
12 19 (0.19%) NetSuite
12 19 (0.19%) Oracle CRM
13 17 (0.17%) Oracle Retail
14 16 (0.16%) OpenCart
14 16 (0.16%) SAP ERP
15 15 (0.15%) Shopify
16 12 (0.12%) Revive Adserver
Cloud Services
1 731 (7.47%) Amazon AWS
2 549 (5.61%) SaaS
3 484 (4.95%) Google Analytics
4 419 (4.28%) Microsoft Azure
5 164 (1.68%) Google Cloud Platform
6 152 (1.55%) AdWords
7 122 (1.25%) Adobe Analytics
8 116 (1.19%) GitHub
9 102 (1.04%) Office 365
10 95 (0.97%) Amazon EC2
10 95 (0.97%) IaaS
11 69 (0.71%) PaaS
12 62 (0.63%) Cloud Computing
13 52 (0.53%) Google Tag Manager
13 52 (0.53%) Salesforce Service Cloud
14 44 (0.45%) AWS CloudFormation
15 41 (0.42%) Dynamics 365
16 37 (0.38%) Amazon SQS
17 35 (0.36%) Salesforce Sales Cloud
18 34 (0.35%) npm
Communications & Networking
1 282 (2.88%) Internet
2 108 (1.10%) HTTP
3 93 (0.95%) LAN
4 90 (0.92%) WAN
5 88 (0.90%) Firewall
6 76 (0.78%) TCP/IP
7 74 (0.76%) VPN
8 67 (0.68%) DNS
9 48 (0.49%) Intranet
10 46 (0.47%) SMS
10 46 (0.47%) Wireless
11 45 (0.46%) FTP
12 44 (0.45%) MPLS
13 43 (0.44%) SSL
14 41 (0.42%) SMTP
15 38 (0.39%) Ethernet
16 36 (0.37%) Broadband
17 35 (0.36%) SAN
18 30 (0.31%) DHCP
19 29 (0.30%) VoIP
Database & Business Intelligence
1 1064 (10.87%) SQL Server
2 682 (6.97%) MySQL
3 469 (4.79%) Big Data
4 357 (3.65%) Data Warehouse
5 326 (3.33%) NoSQL
6 308 (3.15%) Relational Database
7 271 (2.77%) MongoDB
8 264 (2.70%) Hadoop
9 202 (2.06%) PostgreSQL
10 182 (1.86%) SQL Server Integration Services
11 179 (1.83%) SQL Server Reporting Services
12 148 (1.51%) Amazon DynamoDB
13 136 (1.39%) Data Mining
13 136 (1.39%) SQL Server 2016
14 132 (1.35%) SQL Server 2014
15 120 (1.23%) SQL Server 2008
16 116 (1.19%) SQL Server Analysis Services
17 115 (1.18%) SQL Server 2012
18 113 (1.15%) Power BI
19 109 (1.11%) RDBMS
Development Applications
1 765 (7.82%) Git (software)
2 386 (3.94%) JIRA
3 288 (2.94%) Jenkins
4 198 (2.02%) JUnit
5 179 (1.83%) Visual Studio
6 149 (1.52%) Subversion
7 141 (1.44%) Maven
8 131 (1.34%) Selenium
9 116 (1.19%) gulp
10 102 (1.04%) Atlassian Bamboo
11 93 (0.95%) Team Foundation Server
12 78 (0.80%) IntelliJ
13 77 (0.79%) Grunt
14 71 (0.73%) TeamCity
15 68 (0.69%) NUnit
16 59 (0.60%) Axure RP
17 58 (0.59%) Cucumber
18 56 (0.57%) Bitbucket
18 56 (0.57%) Mercurial
18 56 (0.57%) Mockito
General
1 3500 (35.77%) Finance
2 2121 (21.67%) Telecoms
3 1894 (19.35%) Manufacturing
4 1852 (18.92%) Electronics
5 1142 (11.67%) Retail
6 643 (6.57%) Advertising
7 551 (5.63%) Banking
8 314 (3.21%) Games
9 239 (2.44%) Legal
10 187 (1.91%) Publishing
11 151 (1.54%) Automotive
12 121 (1.24%) Back Office
13 90 (0.92%) Financial Institution
13 90 (0.92%) Investment Banking
14 81 (0.83%) Retail Banking
15 80 (0.82%) Law
16 77 (0.79%) Billing
17 76 (0.78%) Multimedia
18 70 (0.72%) Front Office
19 68 (0.69%) German Language
Job Titles
1 2811 (28.72%) Developer
2 1234 (12.61%) Analyst
3 590 (6.03%) .NET Developer
4 512 (5.23%) Consultant
5 496 (5.07%) Senior Developer
6 479 (4.89%) C# Developer
7 467 (4.77%) Front End Developer (Client-Side Developer)
8 412 (4.21%) Java Developer
9 398 (4.07%) Business Analyst
10 385 (3.93%) Designer
11 367 (3.75%) Product Manager
12 365 (3.73%) PHP Developer
13 356 (3.64%) JavaScript Developer
14 339 (3.46%) Architect
15 335 (3.42%) C# .NET Developer
16 333 (3.40%) Junior
17 332 (3.39%) Project Manager
18 331 (3.38%) Web Developer
19 252 (2.58%) Senior Manager
20 249 (2.54%) Marketing Manager
Libraries, Frameworks & Software Standards
1 2051 (20.96%) HTML
2 1743 (17.81%) CSS
3 1193 (12.19%) .NET
4 825 (8.43%) jQuery
5 758 (7.75%) HTML5
6 689 (7.04%) AngularJS
7 643 (6.57%) ASP.NET
8 486 (4.97%) RESTful
9 449 (4.59%) ASP.NET MVC
9 449 (4.59%) Web Services
10 424 (4.33%) XML
11 416 (4.25%) CSS3
12 386 (3.94%) REST
13 352 (3.60%) JSON
14 335 (3.42%) Spring
15 333 (3.40%) Sass
16 331 (3.38%) Node.js
17 310 (3.17%) ASP.NET Web API
18 235 (2.40%) React
19 209 (2.14%) Ajax
Miscellaneous
1 1285 (13.13%) User Experience
2 1254 (12.81%) Analytical Skills
3 814 (8.32%) Social Media
4 551 (5.63%) Computer Science
5 413 (4.22%) Mobile App
6 194 (1.98%) Fintech
7 176 (1.80%) Algorithms
8 173 (1.77%) Management Information System
9 171 (1.75%) Enterprise Software
10 165 (1.69%) Blog
11 142 (1.45%) Greenfield Project
12 119 (1.22%) Digital Media
13 111 (1.13%) Graphic Design
14 95 (0.97%) Data Structures
14 95 (0.97%) FMCG
15 94 (0.96%) Virtual Team
16 88 (0.90%) iPad
17 78 (0.80%) Marketing Technology
18 76 (0.78%) Data Centre
19 72 (0.74%) NHS
Operating Systems
1 841 (8.59%) Linux
2 565 (5.77%) Windows
3 233 (2.38%) Unix
4 227 (2.32%) Apple iOS
5 211 (2.16%) Android
6 149 (1.52%) Windows Server
7 53 (0.54%) Mac OS X
8 52 (0.53%) Windows Server 2008
8 52 (0.53%) Windows Server 2012
9 39 (0.40%) Ubuntu
10 37 (0.38%) Windows 7
11 30 (0.31%) CentOS
12 23 (0.24%) Windows 10
13 17 (0.17%) Red Hat Enterprise Linux
14 16 (0.16%) Mac OS
15 13 (0.13%) Windows Server 2003
16 11 (0.11%) Debian
16 11 (0.11%) Windows Mobile
17 10 (0.10%) Windows 8
17 10 (0.10%) Windows Phone
Processes & Methodologies
1 3139 (32.08%) Digital Marketing
2 2704 (27.63%) Agile Software Development
3 2373 (24.25%) Business Intelligence
4 1899 (19.41%) Programme Management
5 1700 (17.37%) Analytics
6 1156 (11.81%) E-Commerce
7 1138 (11.63%) CRM
8 1034 (10.57%) MVC
9 947 (9.68%) Scrum
10 888 (9.07%) Project Management
11 857 (8.76%) TDD
12 799 (8.16%) SEO
13 788 (8.05%) Web Development
14 616 (6.29%) Business Development
15 576 (5.89%) Front End Development
16 553 (5.65%) Stakeholder Management
17 510 (5.21%) Continuous Integration
18 505 (5.16%) Software Engineering
19 474 (4.84%) DevOps
20 463 (4.73%) BDD
Programming Languages
1 1929 (19.71%) SQL
2 1882 (19.23%) JavaScript
3 1124 (11.49%) C#
4 1099 (11.23%) Java
5 958 (9.79%) Python
6 864 (8.83%) PHP
7 311 (3.18%) Ruby
8 285 (2.91%) C++
9 265 (2.71%) T-SQL
10 244 (2.49%) R
11 185 (1.89%) C
12 162 (1.66%) Bash Shell
13 154 (1.57%) Perl
14 142 (1.45%) Shell Script
15 135 (1.38%) VBA
16 123 (1.26%) Go
17 102 (1.04%) PL/SQL
18 96 (0.98%) Scala
19 73 (0.75%) VB
20 69 (0.71%) PowerShell
Qualifications
1 1645 (16.81%) Degree
2 304 (3.11%) Computer Science Degree
3 143 (1.46%) Security Cleared
4 103 (1.05%) PhD
5 92 (0.94%) Master's Degree
6 81 (0.83%) ISEB
7 71 (0.73%) CISSP
8 56 (0.57%) PMI Certification
9 55 (0.56%) SC Cleared
10 48 (0.49%) Numerate Degree
11 46 (0.47%) CISM
12 38 (0.39%) PMP
13 36 (0.37%) ISTQB
14 35 (0.36%) Cisco Certification
15 33 (0.34%) MBA
16 29 (0.30%) DV Cleared
17 28 (0.29%) PRINCE2 Certification
18 27 (0.28%) APMP
18 27 (0.28%) Microsoft Certification
19 25 (0.26%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 344 (3.52%) QA
2 129 (1.32%) Data Quality
3 94 (0.96%) SLA
4 80 (0.82%) ISO/IEC 27001
5 59 (0.60%) GDPR
6 57 (0.58%) PMO
7 55 (0.56%) PCI DSS
8 38 (0.39%) Actionable Recommendations
9 25 (0.26%) GCP
10 24 (0.25%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 11 (0.11%) RMADS
12 9 (0.092%) Sarbanes-Oxley
13 7 (0.072%) WAI
14 6 (0.061%) ISO 22301
14 6 (0.061%) SEPA
14 6 (0.061%) WCAG
15 5 (0.051%) Basel III
15 5 (0.051%) COBIT
15 5 (0.051%) TARGET2
16 4 (0.041%) TickIT
System Software
1 302 (3.09%) Docker
2 147 (1.50%) Active Directory
3 89 (0.91%) VMware Infrastructure
4 48 (0.49%) Hyper-V
5 22 (0.22%) Virtual Machines
6 21 (0.21%) KVM
7 17 (0.17%) XenApp
8 15 (0.15%) etcd
8 15 (0.15%) flannel
9 13 (0.13%) VMware Workstation
10 12 (0.12%) XenServer
11 11 (0.11%) Terminal Services
12 8 (0.082%) Firmware
12 8 (0.082%) NFS
12 8 (0.082%) vSphere
13 7 (0.072%) Apache ZooKeeper
13 7 (0.072%) HDFS
13 7 (0.072%) VMware NSX
14 5 (0.051%) LXC
15 4 (0.041%) Xen
Systems Management
1 243 (2.48%) Puppet
2 219 (2.24%) Opscode Chef
3 210 (2.15%) Ansible
4 134 (1.37%) Kubernetes
5 61 (0.62%) Terraform
6 40 (0.41%) Mesos
7 36 (0.37%) Kibana
8 35 (0.36%) Nagios
9 34 (0.35%) Grafana
10 29 (0.30%) Packer
11 25 (0.26%) ZABBIX
12 23 (0.24%) Salt
13 21 (0.21%) Prometheus
13 21 (0.21%) SCCM
13 21 (0.21%) Systems Management Server (SMS)
14 20 (0.20%) SCOM
15 19 (0.19%) Consul
16 18 (0.18%) linkerd
16 18 (0.18%) logstash
17 17 (0.17%) Oozie
Vendors
1 1989 (20.32%) SAP
2 1019 (10.41%) Microsoft
3 846 (8.65%) Google
4 668 (6.83%) Adobe
5 491 (5.02%) Oracle
6 484 (4.95%) Salesforce.com
7 331 (3.38%) Tableau
8 245 (2.50%) Facebook
9 165 (1.69%) VMware
10 139 (1.42%) Sitecore
11 138 (1.41%) Apple
12 134 (1.37%) Twitter
13 104 (1.06%) Cisco
14 97 (0.99%) hybris
15 92 (0.94%) Salesforce Marketing Cloud
16 86 (0.88%) Marketo
17 85 (0.87%) IBM
18 74 (0.76%) Cognizant
19 72 (0.74%) HP
20 66 (0.67%) Zend