Period
to 18 February 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 18 February 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
18 Feb 2018
Same period 2017 Same period 2016
Rank 58 49 45
Rank change year-on-year -9 -4 -3
Permanent jobs citing Marketing 8,477 9,077 11,412
As % of all permanent IT jobs advertised in the UK 4.87% 5.20% 5.42%
As % of the General category 11.57% 12.38% 12.16%
Number of salaries quoted 6,687 7,292 9,204
UK median annual salary £45,000 £45,000 £45,000
10th Percentile £26,250 £26,250 £25,969
90th Percentile £81,250 £82,500 £82,500
UK excluding London median annual salary £40,000 £40,000 £40,000

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 73,267 73,349 93,821
As % of all permanent IT jobs advertised in the UK 42.06% 42.00% 44.53%
Number of salaries quoted 56,713 59,080 75,630
UK median annual salary £51,000 £50,000 £50,000
Median salary % change year-on-year +2.00% - -
10th Percentile £30,000 £28,750 £28,750
90th Percentile £85,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £44,000 £43,500
% change year-on-year +2.27% +1.15% +2.35%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 18 February 2018.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 18 February 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -11 8,048 £45,000 - 1,794
UK excluding London -8 4,340 £40,000 - 1,117
London -7 3,897 £55,000 +4.76% 719
South East -13 1,418 £40,000 -11.11% 263
North of England +1 966 £37,500 +2.74% 314
Midlands +5 739 £35,000 -6.67% 158
West Midlands +11 526 £35,000 -6.67% 99
East of England +12 521 £40,000 - 185
North West -24 501 £37,500 - 176
South West -15 466 £45,000 +5.88% 151
Yorkshire +11 396 £35,000 -2.78% 123
East Midlands -17 214 £37,000 -7.50% 59
Scotland -38 144 £45,000 +1.12% 24
Wales +21 83 £38,000 +8.57% 18
North East -1 69 £35,000 -12.50% 15
Northern Ireland -8 17 £42,500 +41.67% 4
Channel Islands - 2 £56,250 -

For the 6 months to 18 February 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 2,210 (26.07%) Agile Software Development
2 2,068 (24.40%) Finance
3 1,904 (22.46%) Digital Marketing
4 1,710 (20.17%) HTML
5 1,679 (19.81%) Analytics
6 1,569 (18.51%) JavaScript
7 1,457 (17.19%) CSS
8 1,436 (16.94%) Degree
9 1,331 (15.70%) SQL
10 1,194 (14.09%) CRM
11 1,193 (14.07%) Business Intelligence
12 1,061 (12.52%) .NET
13 1,047 (12.35%) C#
14 1,046 (12.34%) Analytical Skills
15 968 (11.42%) E-Commerce
16 932 (10.99%) Microsoft
17 930 (10.97%) Google
18 884 (10.43%) SQL Server
19 857 (10.11%) Retail
20 849 (10.02%) MVC
21 838 (9.89%) Telecoms
22 826 (9.74%) User Experience
23 813 (9.59%) Scrum
24 800 (9.44%) Project Management
25 790 (9.32%) SEO
26 781 (9.21%) Social Media
27 763 (9.00%) SAP
28 760 (8.97%) PHP
29 721 (8.51%) Web Development
29 721 (8.51%) jQuery

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 513 (6.05%) CMS
2 306 (3.61%) WordPress
3 190 (2.24%) SAS
4 148 (1.75%) Apache Spark
5 114 (1.34%) SharePoint
6 87 (1.03%) Confluence
7 86 (1.01%) Drupal
8 83 (0.98%) Apache
8 83 (0.98%) Umbraco
9 79 (0.93%) IIS
10 71 (0.84%) Elasticsearch
10 71 (0.84%) Sitecore CMS
11 70 (0.83%) EPiServer
12 54 (0.64%) Tomcat
13 47 (0.55%) Adobe Experience Manager
14 42 (0.50%) MS Exchange
14 42 (0.50%) nginx
15 36 (0.42%) Mule
16 30 (0.35%) Skype for Business
17 28 (0.33%) JBoss
Applications
1 554 (6.54%) Microsoft Excel
2 347 (4.09%) Photoshop
3 323 (3.81%) Microsoft Office
4 200 (2.36%) Adobe Illustrator
5 184 (2.17%) Microsoft PowerPoint
6 144 (1.70%) Adobe Creative Suite
7 84 (0.99%) InDesign
8 66 (0.78%) MS Visio
9 34 (0.40%) SPSS
10 33 (0.39%) Microsoft Project
11 32 (0.38%) Adobe After Effects
12 31 (0.37%) Spreadsheet
13 28 (0.33%) InVision
14 24 (0.28%) Adobe Premiere
15 11 (0.13%) S-PLUS
16 7 (0.083%) Acrobat
17 6 (0.071%) EngageOne
17 6 (0.071%) GIMP
17 6 (0.071%) InfoPath
17 6 (0.071%) OmniGraffle
Business Applications
1 160 (1.89%) Dynamics CRM
2 134 (1.58%) Eloqua
3 132 (1.56%) Magento
4 101 (1.19%) SAP Hybris
5 97 (1.14%) Salesforce.com CRM
6 77 (0.91%) Adobe Campaign
7 55 (0.65%) SAP CRM
8 45 (0.53%) NetSuite
9 36 (0.42%) WebTrends
10 34 (0.40%) Shopify
11 28 (0.33%) Dynamics AX
12 26 (0.31%) Unica
13 25 (0.29%) Payment Gateway
14 20 (0.24%) Dynamics NAV
15 16 (0.19%) Raiser's Edge
15 16 (0.19%) SAP ERP
15 16 (0.19%) SAP S/4HANA
16 15 (0.18%) Social Studio
17 11 (0.13%) Sage X3
18 10 (0.12%) SAP EWM
Cloud Services
1 539 (6.36%) Amazon AWS
1 539 (6.36%) SaaS
2 504 (5.95%) Google Analytics
3 401 (4.73%) Microsoft Azure
4 235 (2.77%) AdWords
5 133 (1.57%) PaaS
6 122 (1.44%) Office 365
7 104 (1.23%) Adobe Analytics
8 94 (1.11%) IaaS
9 78 (0.92%) Google Cloud Platform
10 73 (0.86%) Salesforce Service Cloud
11 65 (0.77%) Salesforce Sales Cloud
12 64 (0.75%) GitHub
13 60 (0.71%) Cloud Computing
14 53 (0.63%) Amazon EC2
15 51 (0.60%) MailChimp
16 48 (0.57%) npm
17 47 (0.55%) Adobe Creative Cloud
18 44 (0.52%) Dynamics 365
18 44 (0.52%) Serverless
Communications & Networking
1 188 (2.22%) Internet
2 122 (1.44%) Firewall
3 107 (1.26%) HTTP
4 78 (0.92%) LAN
5 77 (0.91%) SMS
6 74 (0.87%) WAN
7 69 (0.81%) VPN
8 65 (0.77%) DNS
9 60 (0.71%) Wireless
10 47 (0.55%) SAN
11 46 (0.54%) Network Security
12 45 (0.53%) TCP/IP
13 40 (0.47%) Intranet
14 34 (0.40%) Broadband
15 32 (0.38%) VoIP
16 30 (0.35%) SSL
17 29 (0.34%) Unified Communications
18 27 (0.32%) DHCP
18 27 (0.32%) Skype
19 25 (0.29%) Wi-Fi
Database & Business Intelligence
1 884 (10.43%) SQL Server
2 479 (5.65%) MySQL
3 413 (4.87%) Big Data
4 292 (3.44%) NoSQL
5 238 (2.81%) SQL Server 2016
6 223 (2.63%) Hadoop
7 218 (2.57%) Data Warehouse
8 200 (2.36%) MongoDB
9 186 (2.19%) SQL Server Reporting Services
10 172 (2.03%) SQL Server Integration Services
11 139 (1.64%) Power BI
12 133 (1.57%) SQL Server Analysis Services
13 131 (1.55%) SQL Server 2014
14 125 (1.47%) Relational Database
15 82 (0.97%) QlikView
16 75 (0.88%) PostgreSQL
17 74 (0.87%) Data Mining
18 73 (0.86%) Amazon DynamoDB
19 59 (0.70%) SQL Server 2012
20 57 (0.67%) Redis
Development Applications
1 624 (7.36%) Git (software)
2 273 (3.22%) JIRA
3 179 (2.11%) Visual Studio
4 137 (1.62%) Jenkins
5 124 (1.46%) Selenium
6 92 (1.09%) gulp
7 82 (0.97%) NUnit
8 80 (0.94%) Subversion
9 74 (0.87%) MSTest
10 68 (0.80%) TeamCity
11 67 (0.79%) JUnit
12 64 (0.75%) Team Foundation Server
13 60 (0.71%) Cucumber
14 59 (0.70%) Maven
15 50 (0.59%) Grunt
16 48 (0.57%) Dreamweaver
17 46 (0.54%) Moq
18 43 (0.51%) Rhino Mocks
19 42 (0.50%) Octopus Deploy
20 41 (0.48%) Mocha
General
1 2,068 (24.40%) Finance
2 857 (10.11%) Retail
3 838 (9.89%) Telecoms
4 713 (8.41%) Advertising
5 681 (8.03%) Manufacturing
6 598 (7.05%) Electronics
7 363 (4.28%) Banking
8 282 (3.33%) Games
9 252 (2.97%) Legal
10 98 (1.16%) Billing
11 96 (1.13%) Automotive
12 94 (1.11%) Back Office
13 89 (1.05%) Publishing
14 83 (0.98%) Law
15 55 (0.65%) German Language
16 54 (0.64%) Brand Awareness
17 53 (0.63%) Pharmaceutical
18 47 (0.55%) Front Office
19 43 (0.51%) Financial Institution
20 41 (0.48%) Digital Economy
Job Titles
1 2,148 (25.34%) Developer
2 963 (11.36%) Analyst
3 603 (7.11%) .NET Developer
4 427 (5.04%) Consultant
5 404 (4.77%) C# Developer
6 398 (4.70%) Marketing Manager
7 375 (4.42%) Product Manager
8 316 (3.73%) Business Analyst
9 302 (3.56%) Front End Developer (Client-Side Developer)
10 296 (3.49%) Project Manager
11 290 (3.42%) Web Developer
12 287 (3.39%) Architect
13 286 (3.37%) Designer
14 279 (3.29%) Junior
15 273 (3.22%) Senior Developer
16 270 (3.19%) PHP Developer
17 269 (3.17%) C# .NET Developer
18 247 (2.91%) Account Manager
19 231 (2.73%) Senior Manager
20 225 (2.65%) Data Analyst
Libraries, Frameworks & Software Standards
1 1,710 (20.17%) HTML
2 1,457 (17.19%) CSS
3 1,061 (12.52%) .NET
4 721 (8.51%) jQuery
5 655 (7.73%) ASP.NET
6 553 (6.52%) HTML5
7 520 (6.13%) AngularJS
8 506 (5.97%) ASP.NET MVC
9 407 (4.80%) RESTful
10 380 (4.48%) ASP.NET Web API
11 341 (4.02%) Web Services
12 337 (3.98%) CSS3
13 303 (3.57%) Sass
14 288 (3.40%) Node.js
15 270 (3.19%) XML
16 232 (2.74%) React
17 231 (2.73%) REST
18 217 (2.56%) JSON
18 217 (2.56%) Twitter Bootstrap
19 211 (2.49%) ASP.NET MVC 5
Miscellaneous
1 1,046 (12.34%) Analytical Skills
2 826 (9.74%) User Experience
3 781 (9.21%) Social Media
4 430 (5.07%) Computer Science
5 311 (3.67%) Mobile App
6 190 (2.24%) Fintech
7 188 (2.22%) Management Information System
8 176 (2.08%) Algorithms
9 175 (2.06%) Greenfield Project
10 172 (2.03%) Blog
11 136 (1.60%) Graphic Design
12 122 (1.44%) Data Centre
13 105 (1.24%) Digital Media
14 104 (1.23%) Enterprise Software
15 96 (1.13%) Marketing Technology
16 88 (1.04%) Tandem
17 86 (1.01%) Virtual Team
18 66 (0.78%) Data Structures
19 65 (0.77%) NHS
20 58 (0.68%) FMCG
Operating Systems
1 514 (6.06%) Linux
2 425 (5.01%) Windows
3 125 (1.47%) Apple iOS
4 122 (1.44%) Windows Server
5 107 (1.26%) Android
6 99 (1.17%) Unix
7 57 (0.67%) Windows 7
8 52 (0.61%) Windows Server 2012
9 43 (0.51%) Windows 10
10 40 (0.47%) Windows Server 2008
11 30 (0.35%) CentOS
12 22 (0.26%) Debian
13 21 (0.25%) Mac OS X
14 15 (0.18%) Ubuntu
15 13 (0.15%) Solaris
15 13 (0.15%) Windows 8
16 11 (0.13%) Red Hat Enterprise Linux
17 9 (0.11%) Windows Server 2003
18 8 (0.094%) FreeBSD
19 6 (0.071%) Mac OS
Processes & Methodologies
1 2,210 (26.07%) Agile Software Development
2 1,904 (22.46%) Digital Marketing
3 1,679 (19.81%) Analytics
4 1,194 (14.09%) CRM
5 1,193 (14.07%) Business Intelligence
6 968 (11.42%) E-Commerce
7 849 (10.02%) MVC
8 813 (9.59%) Scrum
9 800 (9.44%) Project Management
10 790 (9.32%) SEO
11 721 (8.51%) Web Development
12 693 (8.18%) TDD
13 666 (7.86%) Programme Management
14 639 (7.54%) Business Development
15 537 (6.33%) B2B
16 484 (5.71%) Stakeholder Management
17 446 (5.26%) Product Management
18 436 (5.14%) BDD
19 431 (5.08%) Front End Development
20 420 (4.95%) Pay per click
Programming Languages
1 1,569 (18.51%) JavaScript
2 1,331 (15.70%) SQL
3 1,047 (12.35%) C#
4 760 (8.97%) PHP
5 681 (8.03%) Java
6 577 (6.81%) Python
7 222 (2.62%) Ruby
8 213 (2.51%) R
9 174 (2.05%) T-SQL
10 166 (1.96%) C++
11 140 (1.65%) C
12 118 (1.39%) VBA
13 88 (1.04%) Scala
14 79 (0.93%) ES6
15 75 (0.88%) VB.NET
16 73 (0.86%) Go
17 72 (0.85%) Apex Code
18 70 (0.83%) Bash Shell
19 65 (0.77%) TypeScript
20 48 (0.57%) VB
Qualifications
1 1,436 (16.94%) Degree
2 152 (1.79%) Computer Science Degree
3 89 (1.05%) Microsoft Certification
4 86 (1.01%) Security Cleared
5 74 (0.87%) PhD
6 60 (0.71%) Cisco Certification
7 54 (0.64%) Master's Degree
8 52 (0.61%) Numerate Degree
9 51 (0.60%) MCSE
10 50 (0.59%) MBA
11 48 (0.57%) PMP
11 48 (0.57%) SC Cleared
12 45 (0.53%) PMI Certification
13 41 (0.48%) CCNA
14 40 (0.47%) CISSP
15 38 (0.45%) ISEB
16 30 (0.35%) MCSA
17 28 (0.33%) CCNP
18 25 (0.29%) CISM
19 24 (0.28%) CCIE
Quality Assurance & Compliance
1 358 (4.22%) QA
2 104 (1.23%) GDPR
3 94 (1.11%) Data Quality
3 94 (1.11%) SLA
4 85 (1.00%) PMO
5 69 (0.81%) ISO/IEC 27001
6 54 (0.64%) Actionable Recommendations
7 35 (0.41%) PCI DSS
8 26 (0.31%) ISO 9001
9 23 (0.27%) GCP
10 9 (0.11%) Cyber Essentials
11 8 (0.094%) PMBOK
11 8 (0.094%) SEPA
12 7 (0.083%) Basel III
12 7 (0.083%) COBIT
12 7 (0.083%) TARGET2
13 6 (0.071%) COSHH
13 6 (0.071%) Sarbanes-Oxley
14 5 (0.059%) GMP
14 5 (0.059%) WCAG
System Software
1 179 (2.11%) Docker
2 152 (1.79%) Active Directory
3 79 (0.93%) VMware Infrastructure
4 69 (0.81%) Hyper-V
5 22 (0.26%) Virtual Machines
6 17 (0.20%) Apache Flume
7 15 (0.18%) NFS
8 12 (0.14%) XenApp
9 11 (0.13%) HDFS
10 10 (0.12%) KVM
11 8 (0.094%) Virtual Desktop
11 8 (0.094%) VMware ESXi
11 8 (0.094%) XenDesktop
12 6 (0.071%) Firmware
12 6 (0.071%) LXC
13 4 (0.047%) VMware Workstation
13 4 (0.047%) vSphere
13 4 (0.047%) XenServer
14 2 (0.024%) Terminal Services
14 2 (0.024%) Xsan
Systems Management
1 74 (0.87%) Kubernetes
2 70 (0.83%) Ansible
3 67 (0.79%) Puppet
4 64 (0.75%) Opscode Chef
5 24 (0.28%) Nagios
6 21 (0.25%) Hadoop YARN
7 19 (0.22%) Terraform
8 18 (0.21%) SCCM
9 14 (0.17%) Kibana
10 12 (0.14%) HAProxy
10 12 (0.14%) Oozie
10 12 (0.14%) ZABBIX
11 10 (0.12%) Mesos
11 10 (0.12%) Systems Management Server (SMS)
12 7 (0.083%) Packer
12 7 (0.083%) Single Sign-On
12 7 (0.083%) vCenter Server
13 6 (0.071%) Ambari
13 6 (0.071%) Consul
13 6 (0.071%) rkt
Vendors
1 932 (10.99%) Microsoft
2 930 (10.97%) Google
3 763 (9.00%) SAP
4 660 (7.79%) Salesforce.com
5 618 (7.29%) Adobe
6 271 (3.20%) Facebook
7 250 (2.95%) Oracle
8 212 (2.50%) Tableau
9 174 (2.05%) Twitter
10 158 (1.86%) Marketo
11 149 (1.76%) VMware
12 132 (1.56%) Cisco
12 132 (1.56%) hybris
13 121 (1.43%) Salesforce Marketing Cloud
14 115 (1.36%) Apple
15 97 (1.14%) Sitecore
16 83 (0.98%) Pardot
17 80 (0.94%) HP
18 73 (0.86%) IBM
19 69 (0.81%) Citrix