Period
to 22 September 2019

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 September 2019 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
22 Sep 2019
Same period 2018 Same period 2017
Rank 59 52 45
Rank change year-on-year -7 -7 +6
Permanent jobs citing Marketing 6,301 8,185 10,043
As % of all permanent IT jobs advertised in the UK 4.53% 4.92% 5.68%
As % of the General category 11.43% 11.39% 12.53%
Number of salaries quoted 4,866 6,242 7,740
UK median annual salary £50,000 £47,500 £45,000
Median salary % change year-on-year +5.26% +5.56% -
10th Percentile £28,750 £26,250 £26,000
90th Percentile £80,000 £82,500 £80,000
UK excluding London median annual salary £45,000 £42,500 £40,000
% change year-on-year +5.88% +6.25% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 55,114 71,841 80,127
As % of all permanent IT jobs advertised in the UK 39.62% 43.14% 45.35%
Number of salaries quoted 41,268 54,948 58,590
UK median annual salary £55,000 £52,500 £50,000
Median salary % change year-on-year +4.76% +5.00% -
10th Percentile £31,000 £29,750 £28,750
90th Percentile £92,500 £87,500 £85,000
UK excluding London median annual salary £46,500 £45,000 £43,500
% change year-on-year +3.33% +3.45% -

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 22 September 2019.

Salary histogram for Marketing in the UK

Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 22 September 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -8 5,962 £50,000 +5.26% 1,104
UK excluding London -13 3,175 £45,000 +5.88% 757
London +4 2,943 £55,000 -4.35% 403
South East -14 1,051 £47,500 +5.56% 171
North of England -14 735 £42,500 +6.25% 201
South West -7 600 £45,000 - 113
North West -7 404 £42,500 - 119
Midlands -41 339 £40,000 +3.23% 136
Yorkshire -31 296 £42,500 +13.33% 61
East of England -19 256 £43,750 +9.38% 80
West Midlands -37 215 £42,500 +6.25% 87
Scotland -9 140 £49,267 +9.48% 35
East Midlands -4 124 £37,500 +3.45% 48
Wales +2 53 £42,500 - 16
North East +30 39 £45,000 +24.14% 21
Northern Ireland -7 2 £70,000 +115.38% 5

For the 6 months to 22 September 2019, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 1,799 (28.55%) Agile Software Development
2 1,665 (26.42%) Finance
3 1,415 (22.46%) Digital Marketing
4 1,239 (19.66%) SQL
5 1,169 (18.55%) Analytics
6 1,143 (18.14%) Business Intelligence
7 1,097 (17.41%) JavaScript
8 1,076 (17.08%) Degree
9 1,061 (16.84%) HTML
10 891 (14.14%) CSS
11 877 (13.92%) CRM
12 857 (13.60%) SAP
13 826 (13.11%) Analytical Skills
14 816 (12.95%) Telecoms
15 772 (12.25%) Public Sector
16 747 (11.86%) Manufacturing
17 738 (11.71%) Programme Management
18 731 (11.60%) Microsoft
19 726 (11.52%) User Experience
20 681 (10.81%) Python
21 680 (10.79%) Electronics
22 666 (10.57%) Salesforce.com
23 633 (10.05%) Problem-Solving
24 627 (9.95%) C#
25 619 (9.82%) .NET
26 616 (9.78%) Project Management
27 611 (9.70%) E-Commerce
28 568 (9.01%) AWS
29 558 (8.86%) Adobe
30 551 (8.74%) Azure

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 408 (6.48%) CMS
2 189 (3.00%) WordPress
3 90 (1.43%) Apache Spark
4 89 (1.41%) SAS
5 88 (1.40%) Confluence
6 82 (1.30%) Adobe Experience Manager
7 70 (1.11%) Drupal
8 69 (1.10%) SharePoint
9 60 (0.95%) Elasticsearch
10 52 (0.83%) Sitecore CMS
11 41 (0.65%) Umbraco
12 40 (0.63%) Apache Solr
13 39 (0.62%) MS Exchange
14 38 (0.60%) Apache
15 26 (0.41%) IIS
16 23 (0.37%) WebSphere
17 19 (0.30%) Kentico
17 19 (0.30%) Tornado
18 18 (0.29%) Tomcat
19 17 (0.27%) JBoss
Applications
1 329 (5.22%) Microsoft Excel
2 251 (3.98%) Microsoft Office
3 166 (2.63%) Photoshop
4 141 (2.24%) Microsoft PowerPoint
5 109 (1.73%) Sketch
6 91 (1.44%) Adobe Illustrator
7 80 (1.27%) InVision
8 65 (1.03%) Adobe Creative Suite
9 47 (0.75%) InDesign
10 38 (0.60%) Microsoft Project
11 35 (0.56%) OmniGraffle
12 32 (0.51%) Adobe Premiere
12 32 (0.51%) MS Visio
13 23 (0.37%) SPSS
14 22 (0.35%) Adobe After Effects
15 19 (0.30%) Figma
16 15 (0.24%) Spreadsheet
17 13 (0.21%) Marvel
18 11 (0.17%) Adobe XD
19 7 (0.11%) RoboHelp
Business Applications
1 116 (1.84%) Magento
2 93 (1.48%) Dynamics CRM
3 58 (0.92%) Adobe Campaign
4 56 (0.89%) SAP Hybris
5 42 (0.67%) Salesforce.com CRM
6 38 (0.60%) Payment Gateway
7 37 (0.59%) SDL Web 8
8 35 (0.56%) Eloqua
9 34 (0.54%) SAP CRM
10 27 (0.43%) FastStats
11 21 (0.33%) Unit4 Business World
12 17 (0.27%) Dynamics NAV
13 16 (0.25%) NetSuite
13 16 (0.25%) Unica
14 15 (0.24%) SAP S/4HANA
14 15 (0.24%) WebTrends
15 12 (0.19%) SAP SD
15 12 (0.19%) Shopify
16 10 (0.16%) Dynamics AX
17 9 (0.14%) SAP FI
Cloud Services
1 568 (9.01%) AWS
2 551 (8.74%) Azure
3 489 (7.76%) SaaS
4 287 (4.55%) Google Analytics
5 206 (3.27%) GCP
6 183 (2.90%) Power Platform
7 164 (2.60%) Office 365
8 141 (2.24%) Serverless
9 109 (1.73%) Salesforce Service Cloud
10 107 (1.70%) Salesforce Sales Cloud
11 102 (1.62%) Adobe Analytics
12 92 (1.46%) Adobe Creative Cloud
13 91 (1.44%) Cloud Computing
14 88 (1.40%) GitHub
15 82 (1.30%) PaaS
16 74 (1.17%) IaaS
17 54 (0.86%) AWS Lambda
18 49 (0.78%) AdWords
19 46 (0.73%) Dynamics 365
20 42 (0.67%) Google Tag Manager
Communications & Networking
1 129 (2.05%) Internet
2 85 (1.35%) HTTP
3 66 (1.05%) DNS
4 59 (0.94%) Firewall
5 41 (0.65%) WAN
6 38 (0.60%) SMS
7 36 (0.57%) Skype
8 33 (0.52%) DHCP
8 33 (0.52%) VPN
9 32 (0.51%) TCP/IP
10 31 (0.49%) SAN
11 28 (0.44%) Intranet
11 28 (0.44%) VoIP
12 26 (0.41%) Network Security
12 26 (0.41%) Unified Communications
13 25 (0.40%) Wireless
14 23 (0.37%) LAN
15 21 (0.33%) Broadband
16 18 (0.29%) MPLS
16 18 (0.29%) SSL
Database & Business Intelligence
1 449 (7.13%) SQL Server
2 284 (4.51%) MySQL
3 220 (3.49%) Big Data
4 190 (3.02%) Data Warehouse
5 182 (2.89%) Power BI
6 164 (2.60%) Relational Database
7 127 (2.02%) SQL Server Reporting Services
8 124 (1.97%) SQL Server Integration Services
9 100 (1.59%) MongoDB
10 97 (1.54%) PostgreSQL
11 91 (1.44%) NoSQL
12 82 (1.30%) Hadoop
13 81 (1.29%) Data Mining
14 79 (1.25%) Redis
15 71 (1.13%) RDBMS
16 63 (1.00%) QlikView
17 62 (0.98%) BigQuery
18 54 (0.86%) Amazon Redshift
19 48 (0.76%) Looker
20 46 (0.73%) Azure SQL Database
Development Applications
1 434 (6.89%) Git (software)
2 320 (5.08%) JIRA
3 162 (2.57%) Visual Studio
4 110 (1.75%) Jenkins
4 110 (1.75%) Selenium
5 71 (1.13%) Visual Studio Team System
6 59 (0.94%) Subversion
7 57 (0.90%) webpack
8 54 (0.86%) gulp
9 49 (0.78%) Grunt
10 48 (0.76%) Team Foundation Server
11 44 (0.70%) WebDriver
12 42 (0.67%) Bitbucket
13 41 (0.65%) Cucumber
13 41 (0.65%) Jasmine
13 41 (0.65%) Maven
14 39 (0.62%) TeamCity
15 36 (0.57%) Axure RP
15 36 (0.57%) SpecFlow
16 34 (0.54%) JUnit
General
1 1,665 (26.42%) Finance
2 816 (12.95%) Telecoms
3 772 (12.25%) Public Sector
4 747 (11.86%) Manufacturing
5 680 (10.79%) Electronics
6 533 (8.46%) Retail
7 311 (4.94%) Advertising
8 207 (3.29%) Banking
9 145 (2.30%) Legal
10 124 (1.97%) Games
11 121 (1.92%) Law
12 81 (1.29%) Billing
13 63 (1.00%) Automotive
14 60 (0.95%) Back Office
15 56 (0.89%) Publishing
16 52 (0.83%) Local Government
17 47 (0.75%) Brand Awareness
18 43 (0.68%) French Language
19 37 (0.59%) Front Office
20 29 (0.46%) Aerospace
Job Titles
1 1,423 (22.58%) Developer
2 752 (11.93%) Analyst
3 361 (5.73%) Architect
4 313 (4.97%) Consultant
5 276 (4.38%) .NET Developer
6 252 (4.00%) Product Manager
7 231 (3.67%) Designer
8 217 (3.44%) Data Analyst
9 215 (3.41%) Front End Developer (Client-Side Developer)
10 201 (3.19%) Project Manager
11 186 (2.95%) PHP Developer
12 171 (2.71%) Junior
13 170 (2.70%) C# Developer
13 170 (2.70%) Senior Developer
14 167 (2.65%) Marketing Manager
15 163 (2.59%) Solutions Architect
16 160 (2.54%) Data Scientist
17 155 (2.46%) Business Analyst
18 148 (2.35%) Web Developer
19 143 (2.27%) Software Developer
Libraries, Frameworks & Software Standards
1 1,061 (16.84%) HTML
2 891 (14.14%) CSS
3 619 (9.82%) .NET
4 372 (5.90%) AngularJS
5 348 (5.52%) ASP.NET
6 328 (5.21%) HTML5
7 325 (5.16%) jQuery
8 276 (4.38%) React
9 235 (3.73%) REST
10 203 (3.22%) CSS3
11 202 (3.21%) Node.js
12 199 (3.16%) Web Services
13 170 (2.70%) ASP.NET MVC
14 150 (2.38%) XML
15 147 (2.33%) Sass
16 134 (2.13%) Spring
17 133 (2.11%) RESTful
18 132 (2.09%) Twitter Bootstrap
19 122 (1.94%) Vue.js
20 116 (1.84%) JSON
Miscellaneous
1 826 (13.11%) Analytical Skills
2 726 (11.52%) User Experience
3 420 (6.67%) Social Media
4 283 (4.49%) Self-Motivation
5 207 (3.29%) Mobile App
6 172 (2.73%) Blog
7 165 (2.62%) Algorithms
8 146 (2.32%) Virtual Team
9 140 (2.22%) Management Information System
10 121 (1.92%) Greenfield Project
11 111 (1.76%) Marketing Technology
12 104 (1.65%) Enterprise Software
13 90 (1.43%) Data Centre
14 80 (1.27%) Digital Media
15 57 (0.90%) FMCG
16 51 (0.81%) Driving Licence
16 51 (0.81%) Hybrid Cloud
17 48 (0.76%) Public Cloud
18 43 (0.68%) Graphic Design
19 36 (0.57%) Data Structures
Operating Systems
1 347 (5.51%) Linux
2 270 (4.29%) Windows
3 99 (1.57%) Android
4 98 (1.56%) Windows Server
5 94 (1.49%) Apple iOS
5 94 (1.49%) Unix
6 68 (1.08%) Windows 10
7 43 (0.68%) Windows Server 2012
8 30 (0.48%) CentOS
9 27 (0.43%) Mac OS
10 26 (0.41%) Windows 7
11 25 (0.40%) Mac OS X
12 19 (0.30%) Red Hat Enterprise Linux
13 18 (0.29%) Windows Server 2008
14 13 (0.21%) AIX
15 11 (0.17%) Ubuntu
16 9 (0.14%) Windows Vista
17 7 (0.11%) Windows 8
18 6 (0.095%) Solaris
19 5 (0.079%) Fedora
Processes & Methodologies
1 1,799 (28.55%) Agile Software Development
2 1,415 (22.46%) Digital Marketing
3 1,169 (18.55%) Analytics
4 1,143 (18.14%) Business Intelligence
5 877 (13.92%) CRM
6 738 (11.71%) Programme Management
7 633 (10.05%) Problem-Solving
8 616 (9.78%) Project Management
9 611 (9.70%) E-Commerce
10 453 (7.19%) Business Development
11 450 (7.14%) Scrum
12 442 (7.01%) Software Engineering
13 408 (6.48%) Web Development
14 398 (6.32%) Computer Science
15 395 (6.27%) Stakeholder Management
16 374 (5.94%) DevOps
17 366 (5.81%) Decision-Making
18 364 (5.78%) B2B
18 364 (5.78%) Data Science
19 357 (5.67%) MVC
Programming Languages
1 1,239 (19.66%) SQL
2 1,097 (17.41%) JavaScript
3 681 (10.81%) Python
4 627 (9.95%) C#
5 502 (7.97%) Java
6 417 (6.62%) PHP
7 226 (3.59%) R
8 166 (2.63%) C
9 126 (2.00%) C++
10 121 (1.92%) T-SQL
11 108 (1.71%) TypeScript
12 104 (1.65%) Apex Code
13 86 (1.36%) PowerShell
14 82 (1.30%) Ruby
15 70 (1.11%) Go
16 65 (1.03%) ES6
17 55 (0.87%) Bash Shell
18 38 (0.60%) VBA
19 30 (0.48%) MATLAB
19 30 (0.48%) PL/SQL
Qualifications
1 1,076 (17.08%) Degree
2 153 (2.43%) Security Cleared
3 109 (1.73%) Computer Science Degree
4 96 (1.52%) SC Cleared
5 71 (1.13%) Master's Degree
6 58 (0.92%) DV Cleared
7 53 (0.84%) Cisco Certification
8 49 (0.78%) Numerate Degree
9 46 (0.73%) PhD
10 40 (0.63%) CIMA
11 39 (0.62%) MBA
12 38 (0.60%) HND
13 35 (0.56%) ISTQB
14 34 (0.54%) CCNA
14 34 (0.54%) CFA
15 33 (0.52%) PMI Certification
16 28 (0.44%) Microsoft Certification
17 26 (0.41%) DBS Check
18 22 (0.35%) PMP
19 20 (0.32%) ISEB
Quality Assurance & Compliance
1 346 (5.49%) QA
2 101 (1.60%) GDPR
3 72 (1.14%) Data Quality
3 72 (1.14%) SLA
4 37 (0.59%) ISO/IEC 27001
5 26 (0.41%) PMO
6 22 (0.35%) ISO 9001
7 21 (0.33%) Actionable Recommendations
8 17 (0.27%) PCI DSS
9 12 (0.19%) ISO 22301
9 12 (0.19%) ISO/IEC 20000
10 10 (0.16%) NIST
11 9 (0.14%) Sarbanes-Oxley
12 7 (0.11%) Cyber Essentials
12 7 (0.11%) ISO 26262
12 7 (0.11%) ISO/IEC 15288
12 7 (0.11%) WCAG
13 6 (0.095%) COBIT
13 6 (0.095%) HL7
13 6 (0.095%) PSD2
System Software
1 211 (3.35%) Docker
2 156 (2.48%) Active Directory
3 86 (1.36%) VMware Infrastructure
4 45 (0.71%) Hyper-V
5 21 (0.33%) XenApp
6 18 (0.29%) XenDesktop
7 14 (0.22%) Microsoft App-V
8 10 (0.16%) Virtual Machines
9 8 (0.13%) Firmware
9 8 (0.13%) vSphere
10 7 (0.11%) VMware ESXi
11 6 (0.095%) Virtual Desktop
12 5 (0.079%) HDFS
12 5 (0.079%) Squid
13 4 (0.063%) Oracle RAC
14 3 (0.048%) Apache Flume
14 3 (0.048%) Varnish
15 2 (0.032%) Apache ZooKeeper
15 2 (0.032%) BitLocker
15 2 (0.032%) etcd
Systems Management
1 123 (1.95%) Kubernetes
2 70 (1.11%) Terraform
3 67 (1.06%) Ansible
4 57 (0.90%) Opscode Chef
5 49 (0.78%) SCCM
6 46 (0.73%) Puppet
7 27 (0.43%) Systems Management Server (SMS)
8 24 (0.38%) Nagios
9 18 (0.29%) SCOM
10 16 (0.25%) Single Sign-On
11 14 (0.22%) Salt
12 11 (0.17%) Microsoft Data Protection Manager
12 11 (0.17%) SCOrch
13 10 (0.16%) Docker Swarm
14 9 (0.14%) Cisco CUCM
15 8 (0.13%) CA Service Virtualization
15 8 (0.13%) WSUS
16 7 (0.11%) Grafana
16 7 (0.11%) Kibana
16 7 (0.11%) Microsoft Intune
Vendors
1 857 (13.60%) SAP
2 731 (11.60%) Microsoft
3 666 (10.57%) Salesforce.com
4 558 (8.86%) Adobe
5 535 (8.49%) Google
6 269 (4.27%) Oracle
7 260 (4.13%) Tableau
8 140 (2.22%) VMware
9 117 (1.86%) IBM
10 108 (1.71%) Salesforce Marketing Cloud
11 99 (1.57%) Pardot
12 98 (1.56%) Cisco
13 78 (1.24%) hybris
14 74 (1.17%) Facebook
15 68 (1.08%) Twitter
16 63 (1.00%) Sitecore
17 55 (0.87%) Marketo
18 51 (0.81%) Informatica
19 45 (0.71%) Tealium
20 43 (0.68%) Talend