Period
to 23 January 2022

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 23 January 2022 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
23 Jan 2022
Same period 2021 Same period 2020
Rank 52 59 64
Rank change year-on-year +7 +5 -5
Permanent jobs citing Marketing 7,104 2,907 5,512
As % of all permanent jobs advertised in the UK 5.55% 4.59% 4.38%
As % of the General category 9.33% 8.97% 7.97%
Number of salaries quoted 3,829 2,296 4,345
10th Percentile £32,500 £30,000 £29,485
25th Percentile £40,000 £38,500 £36,250
Median annual salary (50th Percentile) £55,000 £52,500 £50,000
Median % change year-on-year +4.76% +5.00% -
75th Percentile £72,500 £72,500 £67,500
90th Percentile £87,500 £85,000 £86,250
UK excluding London median annual salary £47,500 £45,000 £45,000
% change year-on-year +5.56% - -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 76,160 32,418 69,139
As % of all permanent IT jobs advertised in the UK 59.47% 51.23% 54.94%
Number of salaries quoted 46,218 25,510 53,267
10th Percentile £31,500 £31,500 £28,847
25th Percentile £42,500 £41,250 £37,500
Median annual salary (50th Percentile) £59,000 £55,000 £54,000
Median % change year-on-year +7.27% +1.85% +2.86%
75th Percentile £78,750 £76,250 £73,750
90th Percentile £97,500 £93,750 £92,500
UK excluding London median annual salary £50,000 £47,500 £45,000
% change year-on-year +5.26% +5.56% -

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

Salary distribution for jobs citing Marketing over the 6 months to 23 January 2022.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 23 January 2022. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +7 6,112 £55,000 +4.76% 1,030
London +12 3,122 £62,500 -3.85% 471
UK excluding London +14 3,091 £47,500 +5.56% 595
Work from Home +8 1,519 £57,500 +9.52% 185
South East +3 885 £50,000 +4.71% 151
North of England +6 717 £45,000 -10.00% 168
Midlands +51 583 £45,000 +5.88% 97
South West 0 416 £46,125 +2.50% 63
North West +5 412 £52,500 -12.50% 88
West Midlands +39 315 £50,000 - 56
East of England +19 284 £47,500 +24.18% 80
East Midlands +28 261 £42,500 +6.25% 41
Yorkshire -10 237 £40,000 -9.60% 58
Scotland -73 102 £47,500 +18.75% 23
Wales +9 93 £50,000 +18.34% 15
North East +9 68 £42,500 -5.56% 22
Northern Ireland -10 25 £40,000 -27.27% 2

For the 6 months to 23 January 2022, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 2,231 (31.40%) Agile Software Development
2 2,054 (28.91%) Social Skills
3 1,726 (24.30%) Finance
4 1,523 (21.44%) Analytics
5 1,378 (19.40%) Digital Marketing
6 1,336 (18.81%) JavaScript
7 1,243 (17.50%) Degree
8 1,125 (15.84%) Analytical Skills
9 1,041 (14.65%) HTML
10 1,013 (14.26%) SQL
11 978 (13.77%) Problem-Solving
12 957 (13.47%) User Experience
13 912 (12.84%) Microsoft
14 882 (12.42%) Business Intelligence
15 873 (12.29%) Google
16 870 (12.25%) CSS
17 811 (11.42%) Retail
18 773 (10.88%) E-Commerce
19 772 (10.87%) Software Engineering
20 757 (10.66%) AWS
21 740 (10.42%) Salesforce.com
22 734 (10.33%) Azure
23 699 (9.84%) Manufacturing
24 698 (9.83%) CRM
25 694 (9.77%) Project Management
26 691 (9.73%) Python
27 689 (9.70%) React
28 644 (9.07%) DevOps
29 636 (8.95%) SaaS
30 621 (8.74%) SAP

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 448 (6.31%) CMS
2 301 (4.24%) WordPress
3 183 (2.58%) SharePoint
4 159 (2.24%) Elasticsearch
5 116 (1.63%) Confluence
6 112 (1.58%) Apache Spark
7 79 (1.11%) Umbraco
8 78 (1.10%) Apache
9 74 (1.04%) SAS
10 71 (1.00%) Sitecore CMS
11 53 (0.75%) Drupal
12 41 (0.58%) Adobe Experience Manager
12 41 (0.58%) EPiServer
13 39 (0.55%) Apache Solr
14 37 (0.52%) WebSphere
15 34 (0.48%) Apache Airflow
16 31 (0.44%) IIS
17 27 (0.38%) Kentico
18 26 (0.37%) Joomla!
19 24 (0.34%) Headless CMS
Applications
1 410 (5.77%) Microsoft Excel
2 334 (4.70%) Microsoft Office
3 208 (2.93%) Microsoft PowerPoint
4 133 (1.87%) Photoshop
5 90 (1.27%) Adobe Illustrator
6 78 (1.10%) MS Visio
7 77 (1.08%) Adobe Creative Suite
8 65 (0.91%) InDesign
9 63 (0.89%) Spreadsheet
10 60 (0.84%) Adobe After Effects
11 58 (0.82%) Adobe XD
12 54 (0.76%) Adobe Premiere
13 53 (0.75%) Sketch
14 41 (0.58%) SPSS
15 34 (0.48%) Microsoft Project
16 21 (0.30%) Chatbot
17 14 (0.20%) InVision
18 7 (0.099%) Zeplin
19 6 (0.084%) Acrobat
19 6 (0.084%) SOLIDWORKS
Business Applications
1 111 (1.56%) Dynamics CRM
2 88 (1.24%) Magento
3 57 (0.80%) Salesforce.com CRM
4 50 (0.70%) Shopify
5 32 (0.45%) Payment Gateway
6 29 (0.41%) Adobe Campaign
6 29 (0.41%) FastStats
7 28 (0.39%) Alphatax
7 28 (0.39%) Dynamics GP
8 21 (0.30%) Oracle ERP
9 20 (0.28%) Dynamics AX
9 20 (0.28%) NetSuite
10 18 (0.25%) SAP SD
11 17 (0.24%) Eloqua
12 16 (0.23%) Unica
13 14 (0.20%) Dynamics NAV
13 14 (0.20%) Oracle EBS
14 12 (0.17%) PeopleSoft HCM
14 12 (0.17%) Social Studio
15 11 (0.15%) WebTrends
Cloud Services
1 757 (10.66%) AWS
2 734 (10.33%) Azure
3 636 (8.95%) SaaS
4 479 (6.74%) Google Analytics
5 379 (5.34%) Power Platform
6 296 (4.17%) GCP
7 269 (3.79%) GitHub
8 234 (3.29%) Microsoft 365
9 164 (2.31%) Serverless
10 120 (1.69%) Salesforce Sales Cloud
11 114 (1.60%) Salesforce Service Cloud
12 113 (1.59%) Azure Active Directory
12 113 (1.59%) Google Ads
13 104 (1.46%) Google Tag Manager
14 99 (1.39%) Slack
15 96 (1.35%) Dynamics 365
16 91 (1.28%) Amazon S3
17 90 (1.27%) PowerApps
18 88 (1.24%) PaaS
19 86 (1.21%) Figma
Communications & Networking
1 108 (1.52%) Internet
2 105 (1.48%) HTTP
3 71 (1.00%) Firewall
4 57 (0.80%) DNS
4 57 (0.80%) FTP
5 56 (0.79%) HTTPS
6 54 (0.76%) Intranet
7 44 (0.62%) Broadband
8 43 (0.61%) Network Security
9 38 (0.53%) LAN
10 33 (0.46%) TCP/IP
11 31 (0.44%) Wi-Fi
12 30 (0.42%) WAN
13 28 (0.39%) Wireless
14 25 (0.35%) VPN
15 21 (0.30%) MQTT
16 20 (0.28%) DKIM
16 20 (0.28%) DMARC
16 20 (0.28%) SD-WAN
16 20 (0.28%) SMS
Database & Business Intelligence
1 492 (6.93%) MySQL
2 363 (5.11%) SQL Server
3 304 (4.28%) Tableau
4 293 (4.12%) Power BI
5 218 (3.07%) PostgreSQL
6 155 (2.18%) Data Warehouse
7 141 (1.98%) NoSQL
8 137 (1.93%) Relational Database
9 127 (1.79%) MongoDB
10 124 (1.75%) Big Data
11 105 (1.48%) Redis
12 77 (1.08%) Amazon RDS
12 77 (1.08%) MS Access
13 74 (1.04%) Data Lake
14 70 (0.99%) SQL Server Reporting Services
15 67 (0.94%) Metadata
16 64 (0.90%) Apache Cassandra
17 55 (0.77%) SQL Server Integration Services
18 45 (0.63%) Blockchain
19 41 (0.58%) Looker
Development Applications
1 533 (7.50%) Git (software)
2 367 (5.17%) JIRA
3 220 (3.10%) Jenkins
4 109 (1.53%) webpack
5 92 (1.30%) Bitbucket
6 78 (1.10%) GitLab
7 64 (0.90%) gulp
8 63 (0.89%) Grunt
9 61 (0.86%) SQL Server Management Studio (SSMS)
10 59 (0.83%) Visual Studio
11 45 (0.63%) Selenium
12 44 (0.62%) PHPUnit
13 43 (0.61%) Cypress.io
13 43 (0.61%) Subversion
14 40 (0.56%) Team Foundation Server
15 33 (0.46%) PostCSS
16 28 (0.39%) Postman
17 27 (0.38%) Storybook
18 26 (0.37%) Atlassian Bamboo
18 26 (0.37%) CircleCI
General
1 2,054 (28.91%) Social Skills
2 1,726 (24.30%) Finance
3 1,125 (15.84%) Analytical Skills
4 811 (11.42%) Retail
5 699 (9.84%) Manufacturing
6 602 (8.47%) Telecoms
7 538 (7.57%) Public Sector
8 511 (7.19%) Electronics
9 457 (6.43%) Advertising
10 355 (5.00%) Inclusion and Diversity
11 285 (4.01%) Games
12 281 (3.96%) Legal
13 265 (3.73%) Presentation Skills
14 240 (3.38%) Organisational Skills
15 224 (3.15%) Law
16 192 (2.70%) Banking
17 172 (2.42%) Influencing Skills
18 148 (2.08%) Pharmaceutical
19 137 (1.93%) Publishing
20 84 (1.18%) Automotive
Job Titles
1 1,358 (19.12%) Developer
2 700 (9.85%) Analyst
3 401 (5.64%) Consultant
4 350 (4.93%) Product Manager
5 328 (4.62%) Architect
6 316 (4.45%) Software Engineer
7 276 (3.89%) Senior Developer
8 219 (3.08%) Front End Developer (Client-Side Developer)
9 209 (2.94%) Marketing Manager
10 208 (2.93%) PHP Developer
11 199 (2.80%) Project Manager
12 190 (2.67%) Product Owner
13 189 (2.66%) Designer
14 184 (2.59%) Senior Manager
15 183 (2.58%) Web Developer
16 163 (2.29%) Full Stack Developer
17 148 (2.08%) Solutions Architect
18 147 (2.07%) Business Analyst
19 146 (2.06%) Data Analyst
20 136 (1.91%) Software Developer
Libraries, Frameworks & Software Standards
1 1,041 (14.65%) HTML
2 870 (12.25%) CSS
3 689 (9.70%) React
4 403 (5.67%) Node.js
5 397 (5.59%) .NET
6 351 (4.94%) REST
7 304 (4.28%) AngularJS
8 266 (3.74%) jQuery
9 246 (3.46%) HTML5
10 235 (3.31%) Vue.js
11 231 (3.25%) RESTful
12 207 (2.91%) Sass
13 199 (2.80%) XML
14 188 (2.65%) GraphQL
15 185 (2.60%) Laravel
16 170 (2.39%) Web Services
17 165 (2.32%) Kafka
18 129 (1.82%) SOAP
19 115 (1.62%) ASP.NET
20 114 (1.60%) CSS3
Miscellaneous
1 957 (13.47%) User Experience
2 559 (7.87%) Social Media
3 289 (4.07%) Self-Motivation
4 240 (3.38%) Blog
4 240 (3.38%) Marketing Technology
5 198 (2.79%) Management Information System
6 196 (2.76%) Mobile App
7 164 (2.31%) Virtual Team
8 122 (1.72%) Algorithms
9 116 (1.63%) Enterprise Software
10 107 (1.51%) Life Science
11 100 (1.41%) Greenfield Project
12 91 (1.28%) Digital Media
13 63 (0.89%) Data Centre
14 58 (0.82%) FMCG
15 51 (0.72%) Public Cloud
16 50 (0.70%) Animation
17 49 (0.69%) Data Structures
18 43 (0.61%) Handset
19 40 (0.56%) Video\Live Streaming
Operating Systems
1 336 (4.73%) Windows
2 276 (3.89%) Linux
3 119 (1.68%) Android
4 116 (1.63%) Windows Server
5 91 (1.28%) Windows 10
6 89 (1.25%) Apple iOS
7 68 (0.96%) Unix
8 33 (0.46%) AIX
9 30 (0.42%) CentOS
10 25 (0.35%) Ubuntu
11 15 (0.21%) ThreadX
11 15 (0.21%) Windows Embedded Compact
12 14 (0.20%) Mac OS
13 12 (0.17%) Windows 7
13 12 (0.17%) Windows Server 2012
14 9 (0.13%) Debian
14 9 (0.13%) Kali Linux
15 8 (0.11%) Embedded Linux
16 5 (0.070%) Alpine Linux
17 4 (0.056%) Red Hat Enterprise Linux
Processes & Methodologies
1 2,231 (31.40%) Agile Software Development
2 1,523 (21.44%) Analytics
3 1,378 (19.40%) Digital Marketing
4 978 (13.77%) Problem-Solving
5 882 (12.42%) Business Intelligence
6 773 (10.88%) E-Commerce
7 772 (10.87%) Software Engineering
8 698 (9.83%) CRM
9 694 (9.77%) Project Management
10 644 (9.07%) DevOps
11 570 (8.02%) Mentoring
12 556 (7.83%) Computer Science
13 544 (7.66%) B2B
14 521 (7.33%) Full Stack Development
15 509 (7.16%) Programme Management
15 509 (7.16%) SEO
16 477 (6.71%) Scrum
17 453 (6.38%) Stakeholder Management
18 430 (6.05%) Web Development
19 408 (5.74%) Data Science
Programming Languages
1 1,336 (18.81%) JavaScript
2 1,013 (14.26%) SQL
3 691 (9.73%) Python
4 615 (8.66%) PHP
5 409 (5.76%) TypeScript
6 390 (5.49%) Java
7 387 (5.45%) C#
8 209 (2.94%) C
9 188 (2.65%) R
10 149 (2.10%) Ruby
11 135 (1.90%) T-SQL
12 126 (1.77%) PowerShell
13 103 (1.45%) ES6
14 92 (1.30%) Bash
15 82 (1.15%) C++
16 74 (1.04%) Apex Code
16 74 (1.04%) Kotlin
17 64 (0.90%) SOQL
18 61 (0.86%) Go
19 60 (0.84%) VBA
Qualifications
1 1,243 (17.50%) Degree
2 192 (2.70%) Computer Science Degree
3 114 (1.60%) Master's Degree
4 82 (1.15%) HNC
5 81 (1.14%) HND
6 74 (1.04%) Security Cleared
7 60 (0.84%) PhD
7 60 (0.84%) SC Cleared
8 58 (0.82%) MBA
9 41 (0.58%) Microsoft Certification
10 29 (0.41%) PMI Certification
11 21 (0.30%) Numerate Degree
12 20 (0.28%) Cisco Certification
13 19 (0.27%) APMP
14 18 (0.25%) PRINCE2 Certification
15 17 (0.24%) CCIE
16 15 (0.21%) DBS Check
17 13 (0.18%) Oracle Certification
18 10 (0.14%) PMP
19 9 (0.13%) CCNP
Quality Assurance & Compliance
1 417 (5.87%) QA
2 189 (2.66%) Accessibility
3 145 (2.04%) GDPR
4 129 (1.82%) Data Quality
5 38 (0.53%) ISO/IEC 27001
6 35 (0.49%) SLA
7 34 (0.48%) NIST
8 23 (0.32%) PMO
9 20 (0.28%) Actionable Recommendations
10 17 (0.24%) MISRA
11 14 (0.20%) PCI DSS
12 13 (0.18%) SOC 2
12 13 (0.18%) WCAG
13 12 (0.17%) Good Clinical Practice
14 11 (0.15%) 21 CFR Part 11
14 11 (0.15%) CDISC
15 9 (0.13%) HL7
16 8 (0.11%) Cyber Essentials
17 6 (0.084%) HIPAA
18 5 (0.070%) GRC
System Software
1 466 (6.56%) Docker
2 203 (2.86%) Active Directory
3 82 (1.15%) VMware Infrastructure
4 60 (0.84%) VMware ESXi
5 56 (0.79%) Virtual Desktop
6 22 (0.31%) Apache ZooKeeper
7 18 (0.25%) Firmware
8 12 (0.17%) Virtual Servers
9 10 (0.14%) HDFS
9 10 (0.14%) Hyper-V
10 8 (0.11%) Virtual Machines
11 5 (0.070%) vSphere
12 3 (0.042%) KVM
13 2 (0.028%) Snort
13 2 (0.028%) Squid
13 2 (0.028%) Varnish
13 2 (0.028%) VirtualBox
13 2 (0.028%) XenApp
13 2 (0.028%) XenDesktop
14 1 (0.014%) Oracle RAC
Systems Management
1 360 (5.07%) Kubernetes
2 171 (2.41%) Terraform
3 59 (0.83%) Puppet
4 44 (0.62%) Ansible
5 31 (0.44%) Microsoft Intune
6 21 (0.30%) Opscode Chef
7 20 (0.28%) Kibana
7 20 (0.28%) Nagios
8 18 (0.25%) SCCM
9 14 (0.20%) Matomo
10 12 (0.17%) Active Directory Federation Services
10 12 (0.17%) Packer
11 11 (0.15%) Grafana
12 10 (0.14%) Prometheus
13 9 (0.13%) Single Sign-On
14 8 (0.11%) AirWatch
14 8 (0.11%) Consul
14 8 (0.11%) Docker Swarm
15 7 (0.099%) Opsview
15 7 (0.099%) Systems Management Server (SMS)
Vendors
1 912 (12.84%) Microsoft
2 873 (12.29%) Google
3 740 (10.42%) Salesforce.com
4 621 (8.74%) SAP
5 488 (6.87%) Adobe
6 215 (3.03%) Salesforce Marketing Cloud
7 172 (2.42%) Facebook
8 122 (1.72%) Oracle
9 113 (1.59%) Pardot
10 109 (1.53%) VMware
11 95 (1.34%) IBM
12 83 (1.17%) Sitecore
13 77 (1.08%) Citrix
14 72 (1.01%) Instagram
15 69 (0.97%) MuleSoft
16 68 (0.96%) Twitter
17 61 (0.86%) Spotify
18 60 (0.84%) HubSpot
19 56 (0.79%) YouTube
20 47 (0.66%) Apple