Period
to 21 November 2018

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 21 November 2018 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
21 Nov 2018
Same period 2017 Same period 2016
Rank 54 48 52
Rank change year-on-year -6 +4 -6
Permanent jobs citing Marketing 8,033 9,810 9,712
As % of all permanent IT jobs advertised in the UK 4.93% 5.42% 5.14%
As % of the General category 12.24% 12.32% 12.02%
Number of salaries quoted 6,195 7,544 7,938
UK median annual salary £50,000 £45,000 £45,000
Median salary % change year-on-year +11.11% - +5.88%
10th Percentile £26,250 £26,250 £26,250
90th Percentile £82,500 £80,000 £82,500
UK excluding London median annual salary £42,500 £40,000 £40,000
% change year-on-year +6.25% - +6.67%

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 65,644 79,629 80,819
As % of all permanent IT jobs advertised in the UK 40.25% 43.98% 42.78%
Number of salaries quoted 50,649 58,165 65,854
UK median annual salary £54,000 £50,198 £50,000
Median salary % change year-on-year +7.58% +0.40% -
10th Percentile £30,000 £29,250 £29,000
90th Percentile £87,500 £85,000 £85,000
UK excluding London median annual salary £45,000 £45,000 £45,000

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 21 November 2018.

Salary histogram for Marketing in the UK

Marketing
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 21 November 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -5 7,591 £50,000 +11.11% 1,678
UK excluding London -9 4,163 £42,500 +6.25% 1,043
London -1 3,643 £57,500 +4.55% 696
South East -10 1,282 £45,000 +5.88% 232
North of England -12 865 £42,500 +13.33% 333
South West +1 817 £45,000 - 128
Midlands -13 545 £40,000 +14.29% 164
North West +2 531 £44,000 +17.33% 178
East of England -13 400 £40,000 +6.67% 126
West Midlands -23 327 £40,000 +21.21% 103
Yorkshire -13 309 £38,500 +18.46% 128
East Midlands +3 212 £37,500 -6.25% 59
Scotland +25 168 £42,500 +6.25% 40
Wales +14 88 £42,500 +6.25% 21
North East -56 25 £37,500 -3.23% 27
Northern Ireland -16 3 £32,500 -23.53%

For the 6 months to 21 November 2018, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads with a requirement for Marketing.

1 2,389 (29.74%) Agile Software Development
2 2,225 (27.70%) Finance
3 1,962 (24.42%) Digital Marketing
4 1,518 (18.90%) HTML
5 1,428 (17.78%) JavaScript
6 1,427 (17.76%) Degree
7 1,360 (16.93%) SQL
8 1,331 (16.57%) Analytics
9 1,221 (15.20%) Business Intelligence
10 1,215 (15.13%) CSS
11 1,077 (13.41%) CRM
12 1,065 (13.26%) Telecoms
13 1,030 (12.82%) Analytical Skills
14 1,004 (12.50%) E-Commerce
15 999 (12.44%) SAP
16 994 (12.37%) Microsoft
17 926 (11.53%) C#
18 918 (11.43%) .NET
19 904 (11.25%) Problem-Solving
20 901 (11.22%) Programme Management
21 885 (11.02%) Manufacturing
22 876 (10.91%) Project Management
23 869 (10.82%) Retail
24 840 (10.46%) User Experience
25 838 (10.43%) SQL Server
26 810 (10.08%) Electronics
27 743 (9.25%) Salesforce.com
28 703 (8.75%) Java
29 679 (8.45%) Google
30 660 (8.22%) MVC

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 521 (6.49%) CMS
2 247 (3.07%) WordPress
3 168 (2.09%) SAS
4 119 (1.48%) Sitecore CMS
5 110 (1.37%) Apache Spark
6 100 (1.24%) Apache
7 92 (1.15%) SharePoint
8 88 (1.10%) Adobe Experience Manager
9 82 (1.02%) EPiServer
10 75 (0.93%) Elasticsearch
11 64 (0.80%) Confluence
12 57 (0.71%) Drupal
12 57 (0.71%) Umbraco
13 50 (0.62%) Apache Solr
14 47 (0.59%) IIS
15 35 (0.44%) nginx
16 32 (0.40%) Skype for Business
16 32 (0.40%) Tomcat
17 28 (0.35%) MS Exchange
18 20 (0.25%) Sitefinity
Applications
1 400 (4.98%) Microsoft Excel
2 265 (3.30%) Microsoft Office
3 257 (3.20%) Photoshop
4 208 (2.59%) Microsoft PowerPoint
5 157 (1.95%) Adobe Illustrator
6 101 (1.26%) Adobe Creative Suite
7 68 (0.85%) InDesign
8 66 (0.82%) MS Visio
9 55 (0.68%) Microsoft Project
10 49 (0.61%) InVision
11 47 (0.59%) SPSS
12 29 (0.36%) Spreadsheet
13 22 (0.27%) OmniGraffle
14 16 (0.20%) CorelDRAW
15 14 (0.17%) Adobe After Effects
16 13 (0.16%) Chatbot
17 12 (0.15%) Acrobat
17 12 (0.15%) Adobe Premiere
18 10 (0.12%) AutoCAD
19 8 (0.100%) Stata
Business Applications
1 122 (1.52%) Dynamics CRM
2 109 (1.36%) Magento
3 107 (1.33%) Eloqua
4 78 (0.97%) Salesforce.com CRM
5 66 (0.82%) SAP Hybris
6 58 (0.72%) Adobe Campaign
7 45 (0.56%) Dynamics AX
8 38 (0.47%) NetSuite
9 25 (0.31%) FastStats
9 25 (0.31%) Unica
10 24 (0.30%) Dynamics NAV
10 24 (0.30%) SAP CRM
11 19 (0.24%) Cognos Business Intelligence
11 19 (0.24%) Payment Gateway
11 19 (0.24%) Shopify
12 14 (0.17%) SDL Web 8
13 13 (0.16%) Oracle Payables
13 13 (0.16%) Oracle Receivables
14 12 (0.15%) Oracle EBS
14 12 (0.15%) SAP ERP
Cloud Services
1 584 (7.27%) Amazon AWS
2 547 (6.81%) Microsoft Azure
3 420 (5.23%) SaaS
4 380 (4.73%) Google Analytics
5 127 (1.58%) PaaS
6 126 (1.57%) AdWords
7 116 (1.44%) Office 365
7 116 (1.44%) Salesforce Service Cloud
8 112 (1.39%) Google Cloud Platform
9 104 (1.29%) Adobe Analytics
10 98 (1.22%) IaaS
11 83 (1.03%) GitHub
12 77 (0.96%) Salesforce Sales Cloud
13 68 (0.85%) npm
14 58 (0.72%) Adobe Creative Cloud
15 51 (0.63%) Cloud Computing
15 51 (0.63%) Dynamics 365
16 48 (0.60%) Google Tag Manager
17 42 (0.52%) Serverless
18 35 (0.44%) Amazon EC2
Communications & Networking
1 202 (2.51%) Internet
2 83 (1.03%) Firewall
3 75 (0.93%) TCP/IP
4 72 (0.90%) HTTP
5 69 (0.86%) WAN
6 52 (0.65%) DNS
7 51 (0.63%) SMS
8 44 (0.55%) SAN
9 42 (0.52%) Skype
10 41 (0.51%) Intranet
11 35 (0.44%) Wi-Fi
12 34 (0.42%) VPN
13 32 (0.40%) Broadband
14 31 (0.39%) LAN
14 31 (0.39%) VLAN
15 29 (0.36%) Network Security
15 29 (0.36%) VoIP
16 28 (0.35%) Wireless
17 23 (0.29%) DHCP
17 23 (0.29%) Ethernet
Database & Business Intelligence
1 838 (10.43%) SQL Server
2 384 (4.78%) MySQL
3 344 (4.28%) Big Data
4 257 (3.20%) NoSQL
5 233 (2.90%) Data Warehouse
6 216 (2.69%) Relational Database
7 187 (2.33%) Hadoop
8 170 (2.12%) MongoDB
9 166 (2.07%) SQL Server Integration Services
10 163 (2.03%) SQL Server Reporting Services
11 148 (1.84%) Power BI
12 145 (1.81%) SQL Server 2016
13 99 (1.23%) Data Mining
14 77 (0.96%) SQL Server Analysis Services
15 76 (0.95%) Couchbase
16 70 (0.87%) PostgreSQL
16 70 (0.87%) RDBMS
17 66 (0.82%) Apache Cassandra
18 59 (0.73%) QlikView
19 58 (0.72%) Apache Hive
Development Applications
1 483 (6.01%) Git (software)
2 274 (3.41%) JIRA
3 193 (2.40%) Visual Studio
4 179 (2.23%) Selenium
5 141 (1.76%) Jenkins
6 132 (1.64%) Team Foundation Server
7 124 (1.54%) gulp
8 94 (1.17%) TeamCity
9 83 (1.03%) Subversion
10 69 (0.86%) Grunt
11 66 (0.82%) Cucumber
12 58 (0.72%) Maven
13 56 (0.70%) Protractor
14 48 (0.60%) Dreamweaver
15 47 (0.59%) Octopus Deploy
15 47 (0.59%) Visual Studio Team System
16 43 (0.54%) Bower
17 38 (0.47%) Balsamiq Mockups
18 37 (0.46%) JUnit
19 36 (0.45%) webpack
General
1 2,225 (27.70%) Finance
2 1,065 (13.26%) Telecoms
3 885 (11.02%) Manufacturing
4 869 (10.82%) Retail
5 810 (10.08%) Electronics
6 541 (6.73%) Advertising
7 281 (3.50%) Banking
8 217 (2.70%) Legal
9 173 (2.15%) Games
10 115 (1.43%) Publishing
11 110 (1.37%) Automotive
12 92 (1.15%) Back Office
13 70 (0.87%) Billing
14 63 (0.78%) Law
15 58 (0.72%) Brand Awareness
15 58 (0.72%) German Language
16 46 (0.57%) Front Office
17 40 (0.50%) Investment Banking
18 39 (0.49%) Digital Economy
18 39 (0.49%) French Language
Job Titles
1 1,761 (21.92%) Developer
2 914 (11.38%) Analyst
3 455 (5.66%) Consultant
4 452 (5.63%) .NET Developer
5 434 (5.40%) Architect
6 390 (4.85%) Product Manager
7 285 (3.55%) C# Developer
8 274 (3.41%) Business Analyst
8 274 (3.41%) Designer
9 266 (3.31%) Project Manager
10 244 (3.04%) Data Analyst
11 242 (3.01%) Senior Developer
12 234 (2.91%) Marketing Manager
13 222 (2.76%) Solutions Architect
14 214 (2.66%) Software Developer
14 214 (2.66%) Software Engineer
15 209 (2.60%) PHP Developer
16 206 (2.56%) C# .NET Developer
17 196 (2.44%) Junior
18 194 (2.42%) Front End Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 1,518 (18.90%) HTML
2 1,215 (15.13%) CSS
3 918 (11.43%) .NET
4 558 (6.95%) ASP.NET
5 505 (6.29%) jQuery
6 504 (6.27%) HTML5
7 489 (6.09%) AngularJS
8 344 (4.28%) React
8 344 (4.28%) Web Services
9 333 (4.15%) ASP.NET MVC
10 329 (4.10%) RESTful
11 328 (4.08%) CSS3
12 270 (3.36%) ASP.NET Web API
13 256 (3.19%) XML
14 246 (3.06%) Spring
15 244 (3.04%) Node.js
16 225 (2.80%) Twitter Bootstrap
17 221 (2.75%) Sass
18 180 (2.24%) REST
19 159 (1.98%) .NET Framework
Miscellaneous
1 1,030 (12.82%) Analytical Skills
2 840 (10.46%) User Experience
3 546 (6.80%) Social Media
4 376 (4.68%) Computer Science
5 311 (3.87%) Self-Motivation
6 298 (3.71%) Mobile App
7 207 (2.58%) Management Information System
8 203 (2.53%) Greenfield Project
9 178 (2.22%) Fintech
10 172 (2.14%) Virtual Team
11 140 (1.74%) Marketing Technology
12 126 (1.57%) Algorithms
13 125 (1.56%) Enterprise Software
14 115 (1.43%) Blog
15 109 (1.36%) FMCG
16 91 (1.13%) Data Centre
17 89 (1.11%) Graphic Design
18 84 (1.05%) Data Structures
19 77 (0.96%) Driving Licence
20 76 (0.95%) Digital Media
Operating Systems
1 484 (6.03%) Linux
2 383 (4.77%) Windows
3 156 (1.94%) Apple iOS
4 145 (1.81%) Android
5 111 (1.38%) Windows Server
6 80 (1.00%) Unix
7 40 (0.50%) Red Hat Enterprise Linux
7 40 (0.50%) Windows Server 2008
8 37 (0.46%) Windows 10
8 37 (0.46%) Windows Server 2012
9 36 (0.45%) CentOS
10 26 (0.32%) Windows 7
11 24 (0.30%) Mac OS X
12 20 (0.25%) FreeRTOS
13 16 (0.20%) Mac OS
14 15 (0.19%) Debian
14 15 (0.19%) Ubuntu
15 12 (0.15%) Solaris
16 9 (0.11%) Windows 8
17 8 (0.100%) Embedded Linux
Processes & Methodologies
1 2,389 (29.74%) Agile Software Development
2 1,962 (24.42%) Digital Marketing
3 1,331 (16.57%) Analytics
4 1,221 (15.20%) Business Intelligence
5 1,077 (13.41%) CRM
6 1,004 (12.50%) E-Commerce
7 904 (11.25%) Problem-Solving
8 901 (11.22%) Programme Management
9 876 (10.91%) Project Management
10 660 (8.22%) MVC
11 652 (8.12%) Scrum
12 574 (7.15%) Software Engineering
13 566 (7.05%) Web Development
14 540 (6.72%) Business Development
15 506 (6.30%) TDD
16 499 (6.21%) Product Management
17 497 (6.19%) SEO
18 476 (5.93%) Presales
19 472 (5.88%) Stakeholder Management
20 430 (5.35%) B2B
Programming Languages
1 1,428 (17.78%) JavaScript
2 1,360 (16.93%) SQL
3 926 (11.53%) C#
4 703 (8.75%) Java
5 625 (7.78%) Python
6 520 (6.47%) PHP
7 238 (2.96%) T-SQL
8 196 (2.44%) C++
9 190 (2.37%) C
10 181 (2.25%) R
11 170 (2.12%) Ruby
12 136 (1.69%) Apex Code
13 127 (1.58%) Go
14 103 (1.28%) Bash Shell
15 102 (1.27%) PowerShell
16 73 (0.91%) Perl
17 60 (0.75%) Shell Script
18 57 (0.71%) VB
19 53 (0.66%) PL/SQL
20 44 (0.55%) ES6
Qualifications
1 1,427 (17.76%) Degree
2 220 (2.74%) Computer Science Degree
3 131 (1.63%) Security Cleared
4 93 (1.16%) Master's Degree
4 93 (1.16%) SC Cleared
5 69 (0.86%) Numerate Degree
6 59 (0.73%) PhD
7 58 (0.72%) PMI Certification
8 50 (0.62%) DV Cleared
9 46 (0.57%) Microsoft Certification
10 38 (0.47%) Cisco Certification
11 34 (0.42%) SAFe Agilist
12 33 (0.41%) NVQ Level 3
13 32 (0.40%) MBA
14 29 (0.36%) CISSP
15 27 (0.34%) PMP
16 24 (0.30%) CISM
17 22 (0.27%) MCSE
18 20 (0.25%) ISEB
18 20 (0.25%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 416 (5.18%) QA
2 143 (1.78%) GDPR
3 95 (1.18%) Data Quality
4 84 (1.05%) PMO
5 82 (1.02%) SLA
6 62 (0.77%) ISO/IEC 27001
7 34 (0.42%) PCI DSS
8 21 (0.26%) COBIT
9 13 (0.16%) PSD2
10 10 (0.12%) Cyber Essentials
11 8 (0.100%) Actionable Recommendations
11 8 (0.100%) HL7
11 8 (0.100%) ISO 9001
12 6 (0.075%) Disclosure Scotland
12 6 (0.075%) Government Security Classifications
13 5 (0.062%) ISO/IEC 15288
13 5 (0.062%) RMADS
14 4 (0.050%) ISO 9000
14 4 (0.050%) WCAG
15 3 (0.037%) Sarbanes-Oxley
System Software
1 237 (2.95%) Docker
2 190 (2.37%) Active Directory
3 83 (1.03%) VMware Infrastructure
4 52 (0.65%) Firmware
5 35 (0.44%) Hyper-V
6 18 (0.22%) Virtual Desktop
7 16 (0.20%) vSphere
8 12 (0.15%) Apache Flume
8 12 (0.15%) HDFS
8 12 (0.15%) Varnish
8 12 (0.15%) VMware ESXi
9 11 (0.14%) VirtualBox
10 9 (0.11%) Virtual Machines
11 8 (0.100%) Terminal Services
11 8 (0.100%) XenApp
12 6 (0.075%) Microsoft App-V
12 6 (0.075%) VMware Workstation
13 5 (0.062%) LXC
13 5 (0.062%) Xen
14 4 (0.050%) KVM
Systems Management
1 159 (1.98%) Kubernetes
2 110 (1.37%) Ansible
3 86 (1.07%) Puppet
4 64 (0.80%) Opscode Chef
5 61 (0.76%) Terraform
6 30 (0.37%) SCCM
7 20 (0.25%) Single Sign-On
8 19 (0.24%) Nagios
9 17 (0.21%) Salt
10 15 (0.19%) Kibana
10 15 (0.19%) Packer
11 12 (0.15%) Systems Management Server (SMS)
12 11 (0.14%) Grafana
12 11 (0.14%) Oozie
13 10 (0.12%) Consul
14 8 (0.100%) Microsoft Clustering
14 8 (0.100%) Microsoft Intune
15 7 (0.087%) cPanel
15 7 (0.087%) Failover Clustering
15 7 (0.087%) Nessus
Vendors
1 999 (12.44%) SAP
2 994 (12.37%) Microsoft
3 743 (9.25%) Salesforce.com
4 679 (8.45%) Google
5 613 (7.63%) Adobe
6 369 (4.59%) Oracle
7 205 (2.55%) Tableau
8 198 (2.46%) Facebook
9 167 (2.08%) Salesforce Marketing Cloud
10 148 (1.84%) Sitecore
11 126 (1.57%) Marketo
12 115 (1.43%) Twitter
13 112 (1.39%) VMware
14 107 (1.33%) IBM
15 94 (1.17%) hybris
16 92 (1.15%) Pardot
17 79 (0.98%) Cisco
18 77 (0.96%) Informatica
19 62 (0.77%) Apple
19 62 (0.77%) Red Hat