Period
to 22 November 2017

The table below looks at the prevalence of the term Marketing in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing over the 6 months to 22 November 2017 with a comparison to the same period over the previous 2 years.

Marketing
UK
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 48 51 45
Rank change year-on-year +3 -6 -5
Permanent jobs citing Marketing 9774 9770 11782
As % of all permanent IT jobs advertised in the UK 5.41% 5.14% 5.46%
As % of the General category 12.31% 12.01% 12.11%
Number of salaries quoted 7517 7977 9376
UK median annual salary £45,000 £45,000 £42,500
Median salary % change year-on-year - +5.88% -
10th Percentile £26,250 £26,250 £25,000
90th Percentile £80,000 £82,500 £77,500
UK excluding London median annual salary £40,000 £40,000 £37,500
% change year-on-year - +6.67% -

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

All General Skills
UK
Permanent vacancies with a requirement for common skills 79405 81331 97270
As % of all permanent IT jobs advertised in the UK 43.97% 42.76% 45.08%
Number of salaries quoted 58009 66236 77735
UK median annual salary £50,000 £50,000 £50,000
10th Percentile £29,250 £29,000 £28,750
90th Percentile £85,000 £85,000 £82,500
UK excluding London median annual salary £45,000 £45,000 £42,500
% change year-on-year - +5.88% -

Marketing
Job Vacancy Trend

Job postings citing Marketing as a percentage of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing.

Salary trend for Marketing in the UK

Marketing
Salary Histogram

The salary distribution of IT jobs citing Marketing over the 6 months to 22 November 2017.

Salary histogram for Marketing in the UK

Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing within the UK over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +3 9371 £45,000 - 987
UK excluding London +7 5240 £40,000 - 570
London -11 4298 £55,000 +4.76% 436
South East -7 1616 £42,500 -5.56% 125
North of England +8 1151 £37,500 - 163
South West +28 871 £45,000 +12.50% 85
Midlands +26 778 £35,000 -6.67% 87
North West -2 643 £37,500 - 76
East of England +29 601 £37,500 -6.25% 87
West Midlands +20 546 £33,000 -5.71% 46
Yorkshire +14 413 £32,500 -7.14% 77
East Midlands +15 234 £40,000 - 37
Scotland -46 136 £40,000 - 10
North East +33 98 £40,000 +14.29% 10
Wales +18 82 £40,000 +14.29% 10
Northern Ireland -24 15 £42,500 +39.34% 2
Channel Islands +3 2 £56,250 - 1

For the 6 months to 22 November 2017, IT jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Marketing.

1 3297 (33.73%) Finance
2 3014 (30.84%) Digital Marketing
3 2692 (27.54%) Agile Software Development
4 2201 (22.52%) Business Intelligence
5 1980 (20.26%) HTML
6 1917 (19.61%) Telecoms
7 1833 (18.75%) SAP
8 1826 (18.68%) JavaScript
9 1817 (18.59%) SQL
10 1801 (18.43%) Analytics
11 1723 (17.63%) Programme Management
12 1719 (17.59%) Manufacturing
13 1674 (17.13%) Electronics
14 1669 (17.08%) Degree
15 1667 (17.06%) CSS
16 1228 (12.56%) Analytical Skills
17 1189 (12.16%) CRM
18 1185 (12.12%) User Experience
19 1155 (11.82%) .NET
20 1134 (11.60%) Retail
21 1107 (11.33%) E-Commerce
22 1088 (11.13%) C#
23 1051 (10.75%) Java
24 1030 (10.54%) Microsoft
25 998 (10.21%) MVC
26 968 (9.90%) Google
27 955 (9.77%) SQL Server
28 938 (9.60%) Scrum
29 907 (9.28%) Project Management
30 897 (9.18%) Python

Marketing
Co-occurring IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 620 (6.34%) CMS
2 302 (3.09%) WordPress
3 243 (2.49%) SAS
4 207 (2.12%) Apache Spark
5 157 (1.61%) Apache
6 156 (1.60%) Tomcat
7 119 (1.22%) Drupal
8 111 (1.14%) Elasticsearch
9 104 (1.06%) IIS
9 104 (1.06%) JBoss
10 100 (1.02%) Sitecore CMS
11 98 (1.00%) Confluence
12 94 (0.96%) Umbraco
13 87 (0.89%) SharePoint
14 76 (0.78%) Mule
15 71 (0.73%) EPiServer
16 61 (0.62%) Mule ESB
17 49 (0.50%) WebSphere
18 48 (0.49%) nginx
19 39 (0.40%) MS Exchange
Applications
1 664 (6.79%) Microsoft Excel
2 372 (3.81%) Photoshop
3 370 (3.79%) Microsoft Office
4 260 (2.66%) Adobe Illustrator
5 233 (2.38%) Microsoft PowerPoint
6 147 (1.50%) Adobe Creative Suite
7 81 (0.83%) SPSS
8 64 (0.65%) InDesign
9 62 (0.63%) MS Visio
10 53 (0.54%) Microsoft Project
11 47 (0.48%) InVision
11 47 (0.48%) Spreadsheet
12 24 (0.25%) Adobe After Effects
13 22 (0.23%) OmniGraffle
14 19 (0.19%) FileZilla
15 13 (0.13%) Adobe Premiere
16 10 (0.10%) Moqups
16 10 (0.10%) S-PLUS
17 8 (0.082%) UXPin
18 6 (0.061%) SPSS Modeler
Business Applications
1 156 (1.60%) Magento
2 135 (1.38%) Dynamics CRM
3 128 (1.31%) Eloqua
4 106 (1.08%) Salesforce.com CRM
5 104 (1.06%) Adobe Campaign
6 77 (0.79%) SAP Hybris
7 48 (0.49%) Payment Gateway
8 35 (0.36%) SAP CRM
8 35 (0.36%) Unica
9 31 (0.32%) WebTrends
10 27 (0.28%) FastStats
10 27 (0.28%) SAP S/4HANA
11 20 (0.20%) NetSuite
12 18 (0.18%) Oracle CRM
13 17 (0.17%) Dynamics AX
14 16 (0.16%) Dynamics NAV
14 16 (0.16%) Shopify
15 15 (0.15%) OpenCart
15 15 (0.15%) SAP ERP
16 13 (0.13%) Oracle Retail
Cloud Services
1 681 (6.97%) Amazon AWS
2 573 (5.86%) SaaS
3 539 (5.51%) Google Analytics
4 399 (4.08%) Microsoft Azure
5 199 (2.04%) AdWords
6 150 (1.53%) Google Cloud Platform
7 126 (1.29%) Adobe Analytics
8 113 (1.16%) GitHub
9 108 (1.10%) Office 365
10 90 (0.92%) PaaS
11 87 (0.89%) IaaS
12 75 (0.77%) Amazon EC2
13 61 (0.62%) Cloud Computing
14 60 (0.61%) Salesforce Service Cloud
15 46 (0.47%) Google Tag Manager
16 37 (0.38%) Amazon SQS
16 37 (0.38%) MailChimp
16 37 (0.38%) npm
16 37 (0.38%) Salesforce Sales Cloud
17 35 (0.36%) Adobe Creative Cloud
Communications & Networking
1 266 (2.72%) Internet
2 110 (1.13%) HTTP
3 107 (1.09%) Firewall
4 86 (0.88%) LAN
4 86 (0.88%) WAN
5 82 (0.84%) VPN
6 76 (0.78%) TCP/IP
7 72 (0.74%) DNS
8 62 (0.63%) SMS
9 53 (0.54%) Intranet
9 53 (0.54%) SSL
10 44 (0.45%) MPLS
11 43 (0.44%) SAN
12 40 (0.41%) Wireless
13 37 (0.38%) FTP
14 34 (0.35%) Ethernet
15 32 (0.33%) Broadband
16 31 (0.32%) Skype
16 31 (0.32%) SMTP
17 27 (0.28%) VoIP
Database & Business Intelligence
1 955 (9.77%) SQL Server
2 614 (6.28%) MySQL
3 465 (4.76%) Big Data
4 329 (3.37%) Data Warehouse
5 319 (3.26%) NoSQL
6 266 (2.72%) Relational Database
7 265 (2.71%) Hadoop
8 236 (2.41%) MongoDB
9 181 (1.85%) SQL Server Integration Services
10 179 (1.83%) PostgreSQL
11 172 (1.76%) SQL Server Reporting Services
12 148 (1.51%) SQL Server 2016
13 138 (1.41%) SQL Server 2014
14 134 (1.37%) Data Mining
15 123 (1.26%) Amazon DynamoDB
16 116 (1.19%) Power BI
17 113 (1.16%) SQL Server Analysis Services
18 107 (1.09%) SQL Server 2008
19 104 (1.06%) QlikView
19 104 (1.06%) SQL Server 2012
Development Applications
1 720 (7.37%) Git (software)
2 351 (3.59%) JIRA
3 257 (2.63%) Jenkins
4 169 (1.73%) JUnit
5 159 (1.63%) Visual Studio
6 144 (1.47%) Selenium
7 129 (1.32%) Maven
8 127 (1.30%) Subversion
9 105 (1.07%) gulp
10 87 (0.89%) Atlassian Bamboo
11 83 (0.85%) Team Foundation Server
12 75 (0.77%) Cucumber
13 70 (0.72%) NUnit
14 63 (0.64%) IntelliJ
15 59 (0.60%) Grunt
16 57 (0.58%) TeamCity
17 53 (0.54%) Bitbucket
18 51 (0.52%) Mercurial
18 51 (0.52%) Mockito
19 50 (0.51%) MSTest
General
1 3297 (33.73%) Finance
2 1917 (19.61%) Telecoms
3 1719 (17.59%) Manufacturing
4 1674 (17.13%) Electronics
5 1134 (11.60%) Retail
6 656 (6.71%) Advertising
7 535 (5.47%) Banking
8 298 (3.05%) Games
9 266 (2.72%) Legal
10 177 (1.81%) Publishing
11 141 (1.44%) Automotive
12 118 (1.21%) Back Office
13 84 (0.86%) Billing
14 82 (0.84%) Investment Banking
15 79 (0.81%) Financial Institution
15 79 (0.81%) Law
16 75 (0.77%) Retail Banking
17 70 (0.72%) German Language
18 69 (0.71%) Multimedia
19 66 (0.68%) Front Office
Job Titles
1 2691 (27.53%) Developer
2 1229 (12.57%) Analyst
3 593 (6.07%) .NET Developer
4 498 (5.10%) Consultant
5 473 (4.84%) C# Developer
6 463 (4.74%) Senior Developer
7 432 (4.42%) Front End Developer (Client-Side Developer)
8 417 (4.27%) Product Manager
9 399 (4.08%) Business Analyst
10 385 (3.94%) Java Developer
11 363 (3.71%) Designer
12 349 (3.57%) Project Manager
13 336 (3.44%) PHP Developer
14 334 (3.42%) C# .NET Developer
15 333 (3.41%) JavaScript Developer
16 328 (3.36%) Junior
17 310 (3.17%) Web Developer
18 304 (3.11%) Marketing Manager
19 303 (3.10%) Architect
20 255 (2.61%) Account Manager
Libraries, Frameworks & Software Standards
1 1980 (20.26%) HTML
2 1667 (17.06%) CSS
3 1155 (11.82%) .NET
4 815 (8.34%) jQuery
5 727 (7.44%) HTML5
6 648 (6.63%) ASP.NET
7 635 (6.50%) AngularJS
8 476 (4.87%) RESTful
9 463 (4.74%) ASP.NET MVC
10 424 (4.34%) CSS3
11 399 (4.08%) Web Services
12 395 (4.04%) XML
13 372 (3.81%) REST
14 335 (3.43%) ASP.NET Web API
15 331 (3.39%) JSON
16 327 (3.35%) Sass
17 316 (3.23%) Spring
18 295 (3.02%) Node.js
19 231 (2.36%) React
20 225 (2.30%) Ajax
Miscellaneous
1 1228 (12.56%) Analytical Skills
2 1185 (12.12%) User Experience
3 848 (8.68%) Social Media
4 525 (5.37%) Computer Science
5 414 (4.24%) Mobile App
6 191 (1.95%) Algorithms
7 188 (1.92%) Fintech
8 177 (1.81%) Blog
9 173 (1.77%) Management Information System
10 172 (1.76%) Enterprise Software
11 150 (1.53%) Greenfield Project
12 120 (1.23%) Graphic Design
13 112 (1.15%) Digital Media
14 103 (1.05%) Data Structures
15 90 (0.92%) Virtual Team
16 88 (0.90%) Data Centre
17 81 (0.83%) Marketing Technology
18 74 (0.76%) FMCG
18 74 (0.76%) iPad
19 71 (0.73%) Tandem
Operating Systems
1 734 (7.51%) Linux
2 528 (5.40%) Windows
3 206 (2.11%) Unix
4 199 (2.04%) Apple iOS
5 185 (1.89%) Android
6 133 (1.36%) Windows Server
7 49 (0.50%) Mac OS X
7 49 (0.50%) Windows Server 2012
8 47 (0.48%) Windows Server 2008
9 44 (0.45%) Windows 7
10 38 (0.39%) Windows 10
11 34 (0.35%) Ubuntu
12 33 (0.34%) CentOS
13 15 (0.15%) Debian
14 14 (0.14%) Mac OS
15 12 (0.12%) Windows 8
16 10 (0.10%) Red Hat Enterprise Linux
17 9 (0.092%) Windows Mobile
17 9 (0.092%) Windows Server 2003
17 9 (0.092%) Windows Vista
Processes & Methodologies
1 3014 (30.84%) Digital Marketing
2 2692 (27.54%) Agile Software Development
3 2201 (22.52%) Business Intelligence
4 1801 (18.43%) Analytics
5 1723 (17.63%) Programme Management
6 1189 (12.16%) CRM
7 1107 (11.33%) E-Commerce
8 998 (10.21%) MVC
9 938 (9.60%) Scrum
10 907 (9.28%) Project Management
11 848 (8.68%) TDD
12 826 (8.45%) SEO
13 779 (7.97%) Web Development
14 607 (6.21%) Business Development
15 543 (5.56%) Stakeholder Management
16 539 (5.51%) Front End Development
17 492 (5.03%) Continuous Integration
18 473 (4.84%) BDD
19 459 (4.70%) Software Engineering
20 457 (4.68%) Product Management
Programming Languages
1 1826 (18.68%) JavaScript
2 1817 (18.59%) SQL
3 1088 (11.13%) C#
4 1051 (10.75%) Java
5 897 (9.18%) Python
6 838 (8.57%) PHP
7 279 (2.85%) C++
8 278 (2.84%) Ruby
9 230 (2.35%) R
10 227 (2.32%) T-SQL
11 171 (1.75%) C
12 152 (1.56%) Bash Shell
13 140 (1.43%) Perl
14 138 (1.41%) VBA
15 133 (1.36%) Shell Script
16 107 (1.09%) Go
17 92 (0.94%) PL/SQL
18 91 (0.93%) Scala
19 78 (0.80%) ES6
20 72 (0.74%) TypeScript
Qualifications
1 1669 (17.08%) Degree
2 271 (2.77%) Computer Science Degree
3 132 (1.35%) Security Cleared
4 104 (1.06%) PhD
5 76 (0.78%) ISEB
5 76 (0.78%) Master's Degree
6 70 (0.72%) CISSP
7 51 (0.52%) PMI Certification
8 49 (0.50%) CISM
9 47 (0.48%) SC Cleared
10 42 (0.43%) PMP
11 41 (0.42%) Numerate Degree
12 40 (0.41%) MBA
13 38 (0.39%) Cisco Certification
14 37 (0.38%) ISTQB
15 32 (0.33%) Microsoft Certification
16 27 (0.28%) PRINCE2 Certification
17 26 (0.27%) CCNA
17 26 (0.27%) DV Cleared
18 22 (0.23%) CISA
Quality Assurance & Compliance
1 371 (3.80%) QA
2 122 (1.25%) Data Quality
3 102 (1.04%) SLA
4 84 (0.86%) ISO/IEC 27001
5 71 (0.73%) GDPR
6 68 (0.70%) Actionable Recommendations
7 58 (0.59%) PCI DSS
8 56 (0.57%) PMO
9 28 (0.29%) GCP
10 25 (0.26%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
11 11 (0.11%) RMADS
12 9 (0.092%) Sarbanes-Oxley
13 8 (0.082%) Cyber Essentials
13 8 (0.082%) SEPA
14 7 (0.072%) Basel III
14 7 (0.072%) TARGET2
15 6 (0.061%) GMP
15 6 (0.061%) ISO 22301
16 5 (0.051%) ISO 9001
16 5 (0.051%) WAI
System Software
1 251 (2.57%) Docker
2 147 (1.50%) Active Directory
3 79 (0.81%) VMware Infrastructure
4 52 (0.53%) Hyper-V
5 23 (0.24%) Virtual Machines
6 19 (0.19%) KVM
7 15 (0.15%) XenApp
8 12 (0.12%) NFS
9 9 (0.092%) VMware Workstation
10 8 (0.082%) Terminal Services
11 7 (0.072%) vSphere
11 7 (0.072%) XenServer
12 6 (0.061%) Firmware
12 6 (0.061%) VMware ESXi
13 5 (0.051%) etcd
13 5 (0.051%) flannel
13 5 (0.051%) HDFS
14 4 (0.041%) Apache Flume
14 4 (0.041%) VMware NSX
14 4 (0.041%) Xen
Systems Management
1 175 (1.79%) Puppet
2 162 (1.66%) Opscode Chef
3 161 (1.65%) Ansible
4 102 (1.04%) Kubernetes
5 49 (0.50%) Terraform
6 35 (0.36%) Nagios
7 30 (0.31%) Mesos
8 29 (0.30%) Kibana
9 28 (0.29%) Packer
10 26 (0.27%) SCCM
11 24 (0.25%) Grafana
12 20 (0.20%) Oozie
12 20 (0.20%) ZABBIX
13 19 (0.19%) Systems Management Server (SMS)
14 14 (0.14%) Prometheus
15 13 (0.13%) cPanel
15 13 (0.13%) logstash
16 12 (0.12%) WSUS
17 11 (0.11%) Hadoop YARN
17 11 (0.11%) SCOM
Vendors
1 1833 (18.75%) SAP
2 1030 (10.54%) Microsoft
3 968 (9.90%) Google
4 656 (6.71%) Adobe
5 566 (5.79%) Salesforce.com
6 435 (4.45%) Oracle
7 330 (3.38%) Tableau
8 253 (2.59%) Facebook
9 170 (1.74%) Twitter
10 151 (1.54%) Apple
11 149 (1.52%) VMware
12 118 (1.21%) Sitecore
13 114 (1.17%) Marketo
14 111 (1.14%) Salesforce Marketing Cloud
15 108 (1.10%) hybris
16 107 (1.09%) Cisco
17 86 (0.88%) HP
18 85 (0.87%) IBM
19 66 (0.68%) Pardot
20 63 (0.64%) Zend