Period
to 16 December 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 16 December 2018 with a comparison to the same period in the previous 2 years.

Digital Analytics
England > West Midlands
6 months to
16 Dec 2018
Same period 2017 Same period 2016
Rank 281 317 337
Rank change year-on-year +36 +20 -20
Permanent jobs citing Digital Analytics 1 3 2
As % of all permanent IT jobs advertised in the West Midlands 0.012% 0.030% 0.018%
As % of the Processes & Methodologies category 0.014% 0.033% 0.020%
Number of salaries quoted 0 2 1
West Midlands median annual salary - £52,500 £27,500
Median salary % change year-on-year - +90.91% -35.45%
England median annual salary £50,500 £45,000 £48,500
% change year-on-year +12.22% -7.22% +2.65%

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for process or methodology skills.

All Process and Methodology Skills
West Midlands
Permanent vacancies with a requirement for process or methodology skills 7,347 9,120 10,170
As % of all permanent IT jobs advertised in the West Midlands 91.02% 91.24% 91.58%
Number of salaries quoted 5,562 7,331 7,988
West Midlands median annual salary £45,000 £40,000 £41,500
Median salary % change year-on-year +12.50% -3.61% +3.75%
10th Percentile £26,250 £25,000 £25,000
90th Percentile £70,000 £65,000 £63,750
England median annual salary £52,500 £50,000 £50,000
% change year-on-year +5.00% - +5.26%

Digital Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Digital Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Analytics in the West Midlands

Digital Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Analytics in the West Midlands.

Salary trend for Digital Analytics in the West Midlands

Digital Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the West Midlands region over the 6 months to 16 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire - 1 - -
Digital Analytics
England

For the 6 months to 16 December 2018, IT jobs citing Digital Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Digital Analytics.

1 1 (100.00%) JavaScript
1 1 (100.00%) E-Commerce
1 1 (100.00%) IBM
1 1 (100.00%) Adobe
1 1 (100.00%) Web Analytics
1 1 (100.00%) Omniture
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Visualisation
1 1 (100.00%) Adobe Analytics
1 1 (100.00%) Analytics
1 1 (100.00%) Campaign Analysis
1 1 (100.00%) User Experience
1 1 (100.00%) Ensighten
1 1 (100.00%) Tag Management
1 1 (100.00%) Google Tag Manager
1 1 (100.00%) Matomo
1 1 (100.00%) Tealium
1 1 (100.00%) Qubit

Digital Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 1 (100.00%) Adobe Analytics
1 1 (100.00%) Google Analytics
1 1 (100.00%) Google Tag Manager
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) E-Commerce Analyst
1 1 (100.00%) E-Commerce Web Analyst
1 1 (100.00%) Web Analyst
Miscellaneous
1 1 (100.00%) User Experience
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Campaign Analysis
1 1 (100.00%) E-Commerce
1 1 (100.00%) Tag Management
1 1 (100.00%) Visualisation
1 1 (100.00%) Web Analytics
Programming Languages
1 1 (100.00%) JavaScript
Systems Management
1 1 (100.00%) Matomo
Vendors
1 1 (100.00%) Adobe
1 1 (100.00%) Ensighten
1 1 (100.00%) Google
1 1 (100.00%) IBM
1 1 (100.00%) Omniture
1 1 (100.00%) Qubit
1 1 (100.00%) Tealium