Digital Analytics Job Trends in the West Midlands

Digital Analytics
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Digital Analytics skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 177 - 177
Rank change year-on-year - - +107
Permanent jobs citing Digital Analytics 1 0 2
As % of all permanent jobs in the West Midlands 0.019% - 0.053%
As % of the Processes & Methodologies category 0.023% - 0.061%
Number of salaries quoted 1 0 2
10th Percentile - - £41,625
25th Percentile - - £44,063
Median annual salary (50th Percentile) £44,000 - £48,750
75th Percentile - - £54,063
90th Percentile - - £56,875
England median annual salary £44,000 £40,000 £60,000
% change year-on-year +10.00% -33.33% +9.09%

All Process & Methodology Skills
West Midlands

Digital Analytics falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the West Midlands.

Permanent vacancies with a requirement for process or methodology skills 4,341 3,795 3,285
As % of all permanent jobs advertised in the West Midlands 82.12% 91.62% 87.09%
Number of salaries quoted 2,264 1,687 2,757
10th Percentile £29,000 £32,500 £26,500
25th Percentile £37,938 £41,563 £35,000
Median annual salary (50th Percentile) £50,000 £55,000 £50,000
Median % change year-on-year -9.09% +10.00% -4.76%
75th Percentile £67,500 £70,000 £63,750
90th Percentile £82,500 £82,500 £77,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Digital Analytics
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Digital Analytics relative to all permanent IT jobs advertised in the West Midlands.

Digital Analytics job vacancy trend in the West Midlands

Digital Analytics
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Digital Analytics.

Salary distribution trend for jobs in the West Midlands citing Digital Analytics

Digital Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the West Midlands region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Warwickshire - 1 £44,000 -
Digital Analytics
England

Digital Analytics
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 1 (100.00%) Microsoft Excel
Cloud Services
1 1 (100.00%) Contentsquare
1 1 (100.00%) Google Analytics
1 1 (100.00%) Power Platform
Database & Business Intelligence
1 1 (100.00%) Power BI
General
1 1 (100.00%) Analytical Skills
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Digital Analyst
1 1 (100.00%) Digital Insight Analyst
1 1 (100.00%) Insight Analyst
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Business Intelligence
1 1 (100.00%) Customer Experience
1 1 (100.00%) Decision-Making
1 1 (100.00%) E-Commerce
1 1 (100.00%) Economics
1 1 (100.00%) Mathematics
1 1 (100.00%) Personalization
Vendors
1 1 (100.00%) Google