Google Analytics Job Trends in the West Midlands

Google Analytics (GA)
England > West Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 29 May 2026, with comparisons to the same periods in the previous two years.

6 months to
29 May 2026
Same period 2025 Same period 2024
Rank 196 152 221
Rank change year-on-year -44 +69 +3
Permanent jobs citing Google Analytics 9 19 32
As % of all permanent jobs in the West Midlands 0.10% 0.64% 0.41%
As % of the Cloud Services category 0.33% 1.86% 1.28%
Number of salaries quoted 8 13 30
10th Percentile £34,075 £34,250 £25,750
25th Percentile £36,250 £36,250 £31,250
Median annual salary (50th Percentile) £42,500 £45,000 £37,500
Median % change year-on-year -5.56% +20.00% -3.85%
75th Percentile £48,750 £53,750 £69,375
90th Percentile £52,500 £56,000 £72,500
England median annual salary £38,250 £43,500 £41,750
% change year-on-year -12.07% +4.19% -14.36%

All Cloud Computing Skills
West Midlands

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the West Midlands.

Permanent vacancies with a requirement for cloud computing skills 2,729 1,021 2,493
As % of all permanent jobs advertised in the West Midlands 31.81% 34.26% 31.90%
Number of salaries quoted 1,234 763 2,129
10th Percentile £31,250 £28,500 £26,500
25th Percentile £43,500 £35,000 £36,250
Median annual salary (50th Percentile) £60,000 £52,500 £52,500
Median % change year-on-year +14.29% - -1.41%
75th Percentile £75,000 £67,500 £67,500
90th Percentile £90,000 £80,000 £82,500
England median annual salary £62,500 £60,000 £57,500
% change year-on-year +4.17% +4.35% -11.54%

Google Analytics
Job Vacancy Trend in the West Midlands

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in the West Midlands.

Google Analytics job vacancy trend in the West Midlands

Google Analytics
Salary Trend in the West Midlands

Salary distribution trend for jobs in the West Midlands citing Google Analytics.

Salary distribution trend for jobs in the West Midlands citing Google Analytics

Google Analytics
Salary Histogram in the West Midlands

Salary distribution for jobs citing Google Analytics in the West Midlands over the 6 months to 29 May 2026.

Salary histogram for Google Analytics in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 29 May 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Birmingham -17 3 £37,500 -28.57%
Coventry - 3 £35,500 -
Shropshire - 1 £45,000 -
Google Analytics
England

Google Analytics
Co-Occurring Skills & Capabilities in the West Midlands by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (22.22%) CMS
2 1 (11.11%) Apache
Applications
1 2 (22.22%) Microsoft Office
2 1 (11.11%) Adobe Creative Suite
2 1 (11.11%) Adobe Illustrator
2 1 (11.11%) InDesign
2 1 (11.11%) Photoshop
Cloud Services
1 3 (33.33%) Azure
2 2 (22.22%) GCP
2 2 (22.22%) Google Tag Manager
2 2 (22.22%) Power Platform
3 1 (11.11%) Canva
3 1 (11.11%) Google Ads
Database & Business Intelligence
1 4 (44.44%) Looker
2 2 (22.22%) BigQuery
2 2 (22.22%) Power BI
3 1 (11.11%) Azure SQL Database
3 1 (11.11%) Tableau
Development Applications
1 1 (11.11%) Selenium
General
1 4 (44.44%) Marketing
1 4 (44.44%) Retail
1 4 (44.44%) Social Skills
2 3 (33.33%) Analytical Skills
3 2 (22.22%) Inclusion and Diversity
3 2 (22.22%) Public Sector
4 1 (11.11%) Automotive
4 1 (11.11%) Games
4 1 (11.11%) Influencing Skills
Job Titles
1 3 (33.33%) Analyst
1 3 (33.33%) Data Analyst
1 3 (33.33%) E-Commerce Manager
2 2 (22.22%) Web Manager
2 2 (22.22%) Website Manager
3 1 (11.11%) Coordinator
3 1 (11.11%) Data Engineer
3 1 (11.11%) Digital Marketing Coordinator
3 1 (11.11%) Google Analytics Specialist
Miscellaneous
1 2 (22.22%) Photography
2 1 (11.11%) Analytical Mindset
2 1 (11.11%) Graphic Design
2 1 (11.11%) Legacy Systems
2 1 (11.11%) NHS
2 1 (11.11%) Self-Motivation
2 1 (11.11%) Social Media
2 1 (11.11%) Web Conferencing
Processes & Methodologies
1 7 (77.78%) Analytics
2 5 (55.56%) E-Commerce
3 4 (44.44%) Actionable Insight
3 4 (44.44%) Digital Marketing
3 4 (44.44%) User Experience
4 3 (33.33%) Data Analysis
4 3 (33.33%) SEO
5 2 (22.22%) Agile
5 2 (22.22%) Business Intelligence
5 2 (22.22%) Dashboard Development
5 2 (22.22%) Data Privacy
5 2 (22.22%) Decision-Making
5 2 (22.22%) Digital Transformation Programme
5 2 (22.22%) Email Marketing
5 2 (22.22%) Pay per click
5 2 (22.22%) Performance Analysis
5 2 (22.22%) Performance Measurement
5 2 (22.22%) Service Design
5 2 (22.22%) Statistical Analysis
5 2 (22.22%) Validation
Programming Languages
1 1 (11.11%) Python
1 1 (11.11%) SQL
Quality Assurance & Compliance
1 2 (22.22%) Accessibility
1 2 (22.22%) Data Quality
1 2 (22.22%) QA
Vendors
1 7 (77.78%) Google
2 2 (22.22%) Microsoft
3 1 (11.11%) Adobe
3 1 (11.11%) Facebook
3 1 (11.11%) Instagram
3 1 (11.11%) Salesforce