Period
to 15 February 2019

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 15 February 2019 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > West Midlands
6 months to
15 Feb 2019
Same period 2018 Same period 2017
Rank 266 257 264
Rank change year-on-year -9 +7 -24
Permanent jobs citing Google Analytics 15 61 60
As % of all permanent IT jobs advertised in the West Midlands 0.19% 0.62% 0.58%
As % of the Cloud Services category 0.86% 3.74% 5.00%
Number of salaries quoted 13 54 56
West Midlands median annual salary £27,500 £30,000 £35,750
Median salary % change year-on-year -8.33% -16.08% +19.17%
10th Percentile £24,150 £21,500 £26,125
90th Percentile £52,750 £39,625 £43,750
England median annual salary £41,500 £37,500 £40,000
% change year-on-year +10.67% -6.25% +6.67%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Permanent vacancies with a requirement for cloud computing skills 1,754 1,632 1,200
As % of all permanent IT jobs advertised in the West Midlands 22.14% 16.51% 11.64%
Number of salaries quoted 1,318 1,267 906
West Midlands median annual salary £45,000 £42,500 £42,500
Median salary % change year-on-year +5.88% - +6.25%
10th Percentile £26,250 £26,250 £25,625
90th Percentile £75,000 £70,000 £66,250
England median annual salary £55,000 £52,500 £51,500
% change year-on-year +4.76% +1.94% +3.00%

Google Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the West Midlands.

Salary trend for Google Analytics in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Google Analytics in the West Midlands over the 6 months to 15 February 2019.

Salary histogram for Google Analytics in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 15 February 2019. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +1 7 £27,500 - 3
Coventry +21 2 £27,000 -6.09%
Wolverhampton - 2 £25,000 -
Warwickshire +25 1 £30,500 -18.67%
Staffordshire +10 1 £32,500 +8.33%
Google Analytics
England

For the 6 months to 15 February 2019, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Google Analytics.

1 15 (100.00%) Google
1 15 (100.00%) Analytics
2 7 (46.67%) Marketing
2 7 (46.67%) HTML
2 7 (46.67%) CSS
3 5 (33.33%) CMS
4 4 (26.67%) Content Management
4 4 (26.67%) Project Management
4 4 (26.67%) SEO
4 4 (26.67%) Web Development
4 4 (26.67%) Digital Marketing
4 4 (26.67%) User Experience
4 4 (26.67%) Analytical Skills
4 4 (26.67%) A/B Testing
5 3 (20.00%) Enterprise Software
5 3 (20.00%) QA
5 3 (20.00%) Publishing
5 3 (20.00%) Apache Flex
5 3 (20.00%) Social Media
5 3 (20.00%) E-Commerce
5 3 (20.00%) JavaScript
5 3 (20.00%) Microsoft Office
5 3 (20.00%) SharePoint
5 3 (20.00%) Adobe
5 3 (20.00%) Active Directory
5 3 (20.00%) Intranet
5 3 (20.00%) Internet
5 3 (20.00%) WebTrends
6 2 (13.33%) Photoshop
6 2 (13.33%) PHP

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 5 (33.33%) CMS
2 3 (20.00%) SharePoint
3 2 (13.33%) WordPress
4 1 (6.67%) Umbraco
4 1 (6.67%) WebSphere
Applications
1 3 (20.00%) Microsoft Office
2 2 (13.33%) Photoshop
3 1 (6.67%) Adobe Creative Suite
3 1 (6.67%) InDesign
3 1 (6.67%) Microsoft Excel
3 1 (6.67%) Microsoft PowerPoint
Business Applications
1 3 (20.00%) WebTrends
Cloud Services
1 1 (6.67%) AdWords
1 1 (6.67%) Amazon AWS
1 1 (6.67%) Google Cloud Platform
1 1 (6.67%) Google Tag Manager
Communications & Networking
1 3 (20.00%) Internet
1 3 (20.00%) Intranet
Database & Business Intelligence
1 1 (6.67%) Amazon Redshift
1 1 (6.67%) BigQuery
1 1 (6.67%) Data Warehouse
1 1 (6.67%) MySQL
General
1 7 (46.67%) Marketing
2 3 (20.00%) Publishing
3 2 (13.33%) Retail
4 1 (6.67%) Advertising
Job Titles
1 3 (20.00%) Coordinator
2 2 (13.33%) Analyst
2 2 (13.33%) Developer
2 2 (13.33%) Digital Executive
2 2 (13.33%) Digital Marketing Executive
2 2 (13.33%) Marketing Executive
2 2 (13.33%) SEO Executive
3 1 (6.67%) Digital Analyst
3 1 (6.67%) E-Commerce Analyst
3 1 (6.67%) Front End Developer (Client-Side Developer)
3 1 (6.67%) Front End Web Developer (Client-Side Developer)
3 1 (6.67%) Google Analytics Analyst
3 1 (6.67%) PPC Executive
3 1 (6.67%) React Developer
3 1 (6.67%) Social Media Manager
3 1 (6.67%) UI Developer
3 1 (6.67%) UI/UX Developer
3 1 (6.67%) User Experience Researcher
3 1 (6.67%) UX Analyst
3 1 (6.67%) UX Developer
Libraries, Frameworks & Software Standards
1 7 (46.67%) CSS
1 7 (46.67%) HTML
2 3 (20.00%) Apache Flex
3 1 (6.67%) jQuery
3 1 (6.67%) React
3 1 (6.67%) Web Services
Miscellaneous
1 4 (26.67%) Analytical Skills
1 4 (26.67%) User Experience
2 3 (20.00%) Enterprise Software
2 3 (20.00%) Social Media
3 2 (13.33%) iPad
4 1 (6.67%) Greenfield Project
4 1 (6.67%) Self-Motivation
4 1 (6.67%) Social Network
Processes & Methodologies
1 15 (100.00%) Analytics
2 4 (26.67%) A/B Testing
2 4 (26.67%) Content Management
2 4 (26.67%) Digital Marketing
2 4 (26.67%) Project Management
2 4 (26.67%) SEO
2 4 (26.67%) Web Development
3 3 (20.00%) E-Commerce
4 2 (13.33%) Actionable Insight
4 2 (13.33%) Stakeholder Management
4 2 (13.33%) Wireframes
5 1 (6.67%) Campaign Management
5 1 (6.67%) Content Development
5 1 (6.67%) Continuous Improvement
5 1 (6.67%) Digital Analytics
5 1 (6.67%) Funnel Analysis
5 1 (6.67%) Process Improvement
5 1 (6.67%) Prototyping
5 1 (6.67%) Responsive Web Design
5 1 (6.67%) Social Engineering
Programming Languages
1 3 (20.00%) JavaScript
2 2 (13.33%) PHP
3 1 (6.67%) Python
3 1 (6.67%) R
3 1 (6.67%) SQL
Qualifications
1 2 (13.33%) Degree
Quality Assurance & Compliance
1 3 (20.00%) QA
2 1 (6.67%) Actionable Recommendations
System Software
1 3 (20.00%) Active Directory
Vendors
1 15 (100.00%) Google
2 3 (20.00%) Adobe
3 2 (13.33%) Facebook
3 2 (13.33%) Twitter
4 1 (6.67%) DeepCrawl
4 1 (6.67%) DoubleClick
4 1 (6.67%) Hootsuite
4 1 (6.67%) hybris
4 1 (6.67%) Screaming Frog