Period
to 29 March 2020

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 29 March 2020 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > West Midlands
6 months to
29 Mar 2020
Same period 2019 Same period 2018
Rank 233 283 257
Rank change year-on-year +50 -26 -4
Permanent jobs citing Google Analytics 15 13 63
As % of all permanent jobs advertised in the West Midlands 0.24% 0.16% 0.64%
As % of the Cloud Services category 0.76% 0.66% 3.49%
Number of salaries quoted 13 11 56
Median annual salary £40,000 £29,000 £30,000
Median salary % change year-on-year +37.93% -3.33% -14.29%
10th Percentile £25,250 £25,500 £21,500
90th Percentile £66,250 £47,500 £45,000
England median annual salary £47,000 £42,500 £37,500
% change year-on-year +10.59% +13.33% -1.32%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Permanent vacancies with a requirement for cloud computing skills 1,983 1,955 1,803
As % of all permanent IT jobs advertised in the West Midlands 32.16% 24.50% 18.27%
Number of salaries quoted 1,694 1,452 1,393
Median annual salary £50,000 £45,000 £45,000
Median salary % change year-on-year +11.11% - +5.88%
10th Percentile £27,500 £26,250 £26,250
90th Percentile £76,250 £75,000 £70,250
England median annual salary £55,000 £55,000 £52,500
% change year-on-year - +4.76% +5.00%

Google Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Google Analytics as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Salary Trend in the West Midlands

3-month moving average salary quoted in jobs citing Google Analytics in the West Midlands.

Salary trend for Google Analytics in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

Salary distribution for jobs citing Google Analytics in the West Midlands over the 6 months to 29 March 2020.

Salary histogram for Google Analytics in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 29 March 2020. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +42 5 £45,000 +59.29% 2
Warwickshire +2 4 £53,750 +76.23%
Sutton Coldfield - 2 £25,000 -
Shropshire - 2 £40,000 -
Coventry +20 1 £30,000 +11.11%
Google Analytics
England

For the 6 months to 29 March 2020, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Google Analytics.

1 15 (100.00%) Google
2 13 (86.67%) Analytics
3 9 (60.00%) E-Commerce
4 7 (46.67%) Retail
5 6 (40.00%) Project Management
5 6 (40.00%) Marketing
5 6 (40.00%) User Experience
5 6 (40.00%) Analytical Skills
6 5 (33.33%) HTML
6 5 (33.33%) CSS
7 4 (26.67%) CMS
7 4 (26.67%) Web Development
7 4 (26.67%) WordPress
8 3 (20.00%) iPad
8 3 (20.00%) Digital Marketing
8 3 (20.00%) Stakeholder Management
8 3 (20.00%) SEO
8 3 (20.00%) SQL
8 3 (20.00%) A/B Testing
9 2 (13.33%) Conversion Rate Optimisation
9 2 (13.33%) Push Notifications
9 2 (13.33%) Wireframes
9 2 (13.33%) Prototyping
9 2 (13.33%) Mobile Optimisation
9 2 (13.33%) Tableau
9 2 (13.33%) Link Building
9 2 (13.33%) Shopify
9 2 (13.33%) Mobile App
9 2 (13.33%) Enterprise Software
9 2 (13.33%) Trello

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (26.67%) CMS
1 4 (26.67%) WordPress
2 2 (13.33%) SharePoint
Applications
1 2 (13.33%) Figma
1 2 (13.33%) Microsoft Office
Business Applications
1 2 (13.33%) Magento
1 2 (13.33%) Shopify
1 2 (13.33%) WebTrends
Cloud Services
1 2 (13.33%) Google Sheets
1 2 (13.33%) Trello
2 1 (6.67%) Google Tag Manager
Communications & Networking
1 2 (13.33%) Internet
1 2 (13.33%) Intranet
Database & Business Intelligence
1 1 (6.67%) Data Warehouse
Development Applications
1 2 (13.33%) Axure RP
1 2 (13.33%) JIRA
General
1 7 (46.67%) Retail
2 6 (40.00%) Marketing
3 2 (13.33%) Publishing
4 1 (6.67%) Advertising
Job Titles
1 3 (20.00%) Analyst
1 3 (20.00%) Developer
2 2 (13.33%) Coordinator
2 2 (13.33%) Data Analyst
2 2 (13.33%) Digital Merchandiser
2 2 (13.33%) E-Commerce Developer
2 2 (13.33%) Online Merchandiser
2 2 (13.33%) Senior Analyst
2 2 (13.33%) Senior Data Analyst
2 2 (13.33%) SEO Executive
3 1 (6.67%) Designer
3 1 (6.67%) Digital Executive
3 1 (6.67%) Digital Marketing Executive
3 1 (6.67%) E-Commerce Designer
3 1 (6.67%) E-Commerce Merchandiser
3 1 (6.67%) E-Commerce Web Designer
3 1 (6.67%) Lead UX Designer
3 1 (6.67%) Marketing Executive
3 1 (6.67%) Online Marketing Executive
3 1 (6.67%) SEO Developer
Libraries, Frameworks & Software Standards
1 5 (33.33%) CSS
1 5 (33.33%) HTML
2 2 (13.33%) Apache Flex
2 2 (13.33%) Google Maps API
2 2 (13.33%) Web Services
3 1 (6.67%) AngularJS
3 1 (6.67%) HTML5
3 1 (6.67%) JSON
3 1 (6.67%) Node.js
3 1 (6.67%) React
3 1 (6.67%) Vue.js
3 1 (6.67%) XML
Miscellaneous
1 6 (40.00%) Analytical Skills
1 6 (40.00%) User Experience
2 3 (20.00%) iPad
3 2 (13.33%) Enterprise Software
3 2 (13.33%) Mobile App
4 1 (6.67%) Analytical Mindset
4 1 (6.67%) Data Structures
Operating Systems
1 2 (13.33%) Android
1 2 (13.33%) Apple iOS
Processes & Methodologies
1 13 (86.67%) Analytics
2 9 (60.00%) E-Commerce
3 6 (40.00%) Project Management
4 4 (26.67%) Web Development
5 3 (20.00%) A/B Testing
5 3 (20.00%) Digital Marketing
5 3 (20.00%) SEO
5 3 (20.00%) Stakeholder Management
6 2 (13.33%) Agile Software Development
6 2 (13.33%) Coaching
6 2 (13.33%) Conversion Rate Optimisation
6 2 (13.33%) Link Building
6 2 (13.33%) Migration
6 2 (13.33%) Mobile Optimisation
6 2 (13.33%) Pay per click
6 2 (13.33%) Performance Measurement
6 2 (13.33%) Prototyping
6 2 (13.33%) Push Notifications
6 2 (13.33%) User-Centered Design (UCD)
6 2 (13.33%) Wireframes
Programming Languages
1 3 (20.00%) SQL
2 1 (6.67%) Java
2 1 (6.67%) JavaScript
2 1 (6.67%) Python
Qualifications
1 1 (6.67%) Security Cleared
Quality Assurance & Compliance
1 2 (13.33%) QA
1 2 (13.33%) SLA
2 1 (6.67%) Data Quality
Vendors
1 15 (100.00%) Google
2 2 (13.33%) Tableau
2 2 (13.33%) WooCommerce