The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 24 March 2017 with a comparison to the same period in the previous 2 years.

3 months to
24 Mar 2017
Same period 2016 Same period 2015
Google Analytics (GA)
England / West Midlands
Rank 186 197 179
Rank change year-on-year +11 -18  
Permanent jobs citing Google Analytics 24 40 38
As % of all permanent IT jobs advertised in the West Midlands 0.51% 0.65% 0.75%
As % of the Cloud Services category 4.39% 7.68% 12.38%
Number of salaries quoted 21 35 25
Median salary £35,000 £30,000 £22,000
Median salary % change year-on-year +16.66% +36.36%  
UK excluding London median salary £35,000 £32,500 £29,000
% change year-on-year +7.69% +12.06%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

Cloud Computing Skills
West Midlands
Permanent job vacancies with a requirement for cloud computing skills 547 521 307
As % of all permanent IT job vacancies advertised in the West Midlands 11.60% 8.50% 6.10%
Number of salaries quoted 449 402 252
Median salary £40,000 £45,000 £42,500
Median salary % change year-on-year -11.11% +5.88%  
90% offered a salary of more than £28,500 £27,500 £23,000
10% offered a salary of more than £62,500 £62,500 £65,000
UK excluding London median salary £45,000 £45,000 £45,000

Google Analytics
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the West Midlands.

Salary trend for Google Analytics in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Google Analytics in the West Midlands over the 3 months to 24 March 2017.

Salary histogram for Google Analytics in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 24 March 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Warwickshire +26 6 £37,000 +54.16%
Birmingham +12 6 £35,000 +16.66% 1
Staffordshire 0 6 £40,000 +33.33%
Shropshire +6 3 £26,000 -13.33%
Coventry +16 2 £28,500 -5.00%
Google Analytics
England

Google Analytics
Top 30 Related IT Skills in the West Midlands

For the 6 months to 24 March 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Google Analytics.

1 62 (100.00%) Google
1 62 (100.00%) Analytics
2 35 (56.45%) Marketing
3 25 (40.32%) HTML
3 25 (40.32%) SEO
4 23 (37.10%) CSS
5 19 (30.65%) HTML5
6 18 (29.03%) RESTful
6 18 (29.03%) Analytical Skills
7 17 (27.42%) Web Services
7 17 (27.42%) Python
8 14 (22.58%) JavaScript
9 12 (19.35%) R
9 12 (19.35%) jQuery
9 12 (19.35%) SAS Enterprise Guide
9 12 (19.35%) SQL
9 12 (19.35%) SAS
9 12 (19.35%) SPSS
9 12 (19.35%) Data Analytics
9 12 (19.35%) Actionable Insight
10 11 (17.74%) User Experience
10 11 (17.74%) CSS3
10 11 (17.74%) PHP
10 11 (17.74%) Agile Software Development
10 11 (17.74%) Unit Testing
10 11 (17.74%) Digital Marketing
11 10 (16.13%) MVC
11 10 (16.13%) Finance
11 10 (16.13%) SQL Server
11 10 (16.13%) E-Commerce

Google Analytics
Top Related IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 12 (19.35%) SAS
2 8 (12.90%) CMS
3 5 (8.06%) Apache
3 5 (8.06%) nginx
4 4 (6.45%) Adobe Experience Manager
5 3 (4.84%) WordPress
6 1 (1.61%) WebSphere
Applications
1 12 (19.35%) SPSS
2 6 (9.68%) Photoshop
3 4 (6.45%) Adobe Illustrator
3 4 (6.45%) MS Excel
4 2 (3.23%) MS Office
5 1 (1.61%) Adobe Creative Suite
5 1 (1.61%) Adobe Premiere
5 1 (1.61%) MS PowerPoint
Cloud Services
1 9 (14.52%) AdWords
2 8 (12.90%) Amazon AWS
Communications & Networking
1 3 (4.84%) Internet
2 1 (1.61%) HTTP
2 1 (1.61%) SMS
Database & Business Intelligence
1 12 (19.35%) SAS Enterprise Guide
2 10 (16.13%) SQL Server
3 9 (14.52%) MySQL
4 3 (4.84%) BusinessObjects
4 3 (4.84%) Redis
Development Applications
1 4 (6.45%) Git (software)
2 3 (4.84%) PHPUnit
2 3 (4.84%) Subversion
General
1 35 (56.45%) Marketing
2 10 (16.13%) Finance
3 8 (12.90%) Banking
4 5 (8.06%) Games
5 2 (3.23%) Retail
6 1 (1.61%) Advertising
6 1 (1.61%) Legal
Job Titles
1 19 (30.65%) Developer
2 16 (25.81%) Analyst
3 13 (20.97%) Marketing Analyst
4 9 (14.52%) PHP Developer
5 8 (12.90%) MySQL Developer
5 8 (12.90%) OO PHP Developer
5 8 (12.90%) PHP MySQL Developer
6 6 (9.68%) .NET Developer
6 6 (9.68%) Software Developer
7 5 (8.06%) E-Commerce Manager
7 5 (8.06%) User Experience Researcher
7 5 (8.06%) User Researcher
8 4 (6.45%) C# Developer
8 4 (6.45%) C# Software Developer
8 4 (6.45%) Marketing Executive
9 3 (4.84%) Content Manager
9 3 (4.84%) Junior
9 3 (4.84%) Junior Developer
9 3 (4.84%) Junior PHP Developer
9 3 (4.84%) Web Manager
Libraries, Frameworks & Software Standards
1 25 (40.32%) HTML
2 23 (37.10%) CSS
3 19 (30.65%) HTML5
4 18 (29.03%) RESTful
5 17 (27.42%) Web Services
6 12 (19.35%) jQuery
7 11 (17.74%) CSS3
8 9 (14.52%) .NET
8 9 (14.52%) ASP.NET
8 9 (14.52%) ASP.NET MVC
8 9 (14.52%) Laravel
9 5 (8.06%) Handlebars
9 5 (8.06%) Memcached
9 5 (8.06%) REST
10 3 (4.84%) Ajax
10 3 (4.84%) beanstalkd
10 3 (4.84%) LAMP
11 1 (1.61%) Twitter Bootstrap
Miscellaneous
1 18 (29.03%) Analytical Skills
2 11 (17.74%) User Experience
3 8 (12.90%) Social Media
4 3 (4.84%) Graphic Design
5 1 (1.61%) Animation
5 1 (1.61%) Blog
5 1 (1.61%) W3C
Processes & Methodologies
1 62 (100.00%) Analytics
2 25 (40.32%) SEO
3 12 (19.35%) Actionable Insight
3 12 (19.35%) Data Analytics
4 11 (17.74%) Agile Software Development
4 11 (17.74%) Digital Marketing
4 11 (17.74%) Unit Testing
5 10 (16.13%) E-Commerce
5 10 (16.13%) MVC
6 9 (14.52%) Pay per click
7 8 (12.90%) OO
7 8 (12.90%) OO PHP
8 7 (11.29%) Online Marketing
8 7 (11.29%) Project Management
8 7 (11.29%) Web Development
9 5 (8.06%) A/B Testing
9 5 (8.06%) Business Intelligence
9 5 (8.06%) Customer Engagement
9 5 (8.06%) Email Marketing
9 5 (8.06%) Usability Testing
Programming Languages
1 17 (27.42%) Python
2 14 (22.58%) JavaScript
3 12 (19.35%) R
3 12 (19.35%) SQL
4 11 (17.74%) PHP
5 9 (14.52%) C#
6 3 (4.84%) PHP 5
Qualifications
1 1 (1.61%) Degree
Quality Assurance & Compliance
1 3 (4.84%) QA
Vendors
1 62 (100.00%) Google
2 5 (8.06%) Adobe
2 5 (8.06%) Hotjar
2 5 (8.06%) Optimizely
2 5 (8.06%) Zend
3 3 (4.84%) Tableau
4 2 (3.23%) Facebook
4 2 (3.23%) Twitter
5 1 (1.61%) ATG
5 1 (1.61%) hybris
5 1 (1.61%) IBM
5 1 (1.61%) Microsoft
5 1 (1.61%) Oracle
5 1 (1.61%) Progress
5 1 (1.61%) SAP
Birmingham, West Midlands (County)
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Salary: From £50,000 to £60,000 per annum + benefits!
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