Period
to 22 November 2017

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 22 November 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > West Midlands
6 months to
22 Nov 2017
Same period 2016 Same period 2015
Rank 275 263 231
Rank change year-on-year -12 -32 +74
Permanent jobs citing Google Analytics 53 69 90
As % of all permanent IT jobs advertised in the West Midlands 0.52% 0.60% 0.84%
As % of the Cloud Services category 3.27% 5.47% 10.45%
Number of salaries quoted 46 57 78
West Midlands median annual salary £30,500 £28,500 £35,000
Median salary % change year-on-year +7.02% -18.57% -
10th Percentile £21,500 £23,500 £21,750
90th Percentile £38,750 £43,500 £43,750
England median annual salary £40,000 £37,500 £37,500
% change year-on-year +6.67% - +5.63%

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Permanent vacancies with a requirement for cloud computing skills 1619 1261 861
As % of all permanent IT jobs advertised in the West Midlands 15.92% 10.98% 7.99%
Number of salaries quoted 1314 921 690
West Midlands median annual salary £40,000 £42,765 £40,000
Median salary % change year-on-year -6.46% +6.91% -3.61%
10th Percentile £26,075 £23,500 £23,750
90th Percentile £67,500 £66,250 £65,000
England median annual salary £52,500 £51,820 £50,000
% change year-on-year +1.31% +3.64% +5.26%

Google Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the West Midlands.

Salary trend for Google Analytics in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Google Analytics in the West Midlands over the 6 months to 22 November 2017.

Salary histogram for Google Analytics in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 22 November 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Staffordshire -17 14 £35,000 -4.11% 1
Birmingham +20 12 £28,000 -6.67% 4
Shropshire -9 8 £31,000 +24.00%
Coventry - 5 £28,500 -
Herefordshire +3 4 £37,500 +36.36%
Warwickshire -5 3 £37,500 +16.28%
Worcestershire -12 3 £23,000 -16.36% 3
Solihull -1 2 £24,250 +21.25%
Walsall +4 1 £37,500 +2.74%
Halesowen - 1 - -
Google Analytics
England

For the 6 months to 22 November 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Google Analytics.

1 53 (100.00%) Google
1 53 (100.00%) Analytics
2 46 (86.79%) Marketing
3 28 (52.83%) HTML
4 26 (49.06%) SEO
5 24 (45.28%) AdWords
6 22 (41.51%) CSS
7 19 (35.85%) JavaScript
8 17 (32.08%) Digital Marketing
9 16 (30.19%) PHP
9 16 (30.19%) MySQL
10 15 (28.30%) E-Commerce
11 13 (24.53%) jQuery
12 12 (22.64%) Online Marketing
12 12 (22.64%) HTML5
13 11 (20.75%) Internet Marketing
13 11 (20.75%) Retail
13 11 (20.75%) Finance
13 11 (20.75%) Internet
14 10 (18.87%) Web Services
14 10 (18.87%) CMS
14 10 (18.87%) RESTful
14 10 (18.87%) WordPress
14 10 (18.87%) QA
14 10 (18.87%) Pay per click
15 9 (16.98%) Unit Testing
15 9 (16.98%) Magento
15 9 (16.98%) Social Media
15 9 (16.98%) CSS3
15 9 (16.98%) Web Design

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (18.87%) CMS
1 10 (18.87%) WordPress
2 8 (15.09%) Joomla!
3 1 (1.89%) IIS
Applications
1 9 (16.98%) Photoshop
2 8 (15.09%) Adobe Illustrator
3 6 (11.32%) Microsoft Excel
4 5 (9.43%) Microsoft PowerPoint
Business Applications
1 9 (16.98%) Magento
2 8 (15.09%) OpenCart
Cloud Services
1 24 (45.28%) AdWords
2 8 (15.09%) Amazon AWS
3 3 (5.66%) Google Tag Manager
4 2 (3.77%) Google Cloud Platform
5 1 (1.89%) G Suite
5 1 (1.89%) MailChimp
5 1 (1.89%) Office 365
Communications & Networking
1 11 (20.75%) Internet
Database & Business Intelligence
1 16 (30.19%) MySQL
2 8 (15.09%) Redis
3 6 (11.32%) SQL Server
4 4 (7.55%) MongoDB
4 4 (7.55%) NoSQL
5 2 (3.77%) QlikView
6 1 (1.89%) SQL Server 2005
Development Applications
1 8 (15.09%) Git (software)
1 8 (15.09%) gulp
1 8 (15.09%) PHPUnit
1 8 (15.09%) Subversion
2 4 (7.55%) SpecFlow
3 2 (3.77%) JIRA
3 2 (3.77%) JIRA Agile
4 1 (1.89%) Visual Studio
4 1 (1.89%) Visual Website Optimizer
General
1 46 (86.79%) Marketing
2 11 (20.75%) Finance
2 11 (20.75%) Retail
3 8 (15.09%) Banking
4 3 (5.66%) Games
4 3 (5.66%) Mandarin Language
5 2 (3.77%) Brand Awareness
5 2 (3.77%) Legal
6 1 (1.89%) Advertising
6 1 (1.89%) Automotive
6 1 (1.89%) Electronics
Job Titles
1 20 (37.74%) Developer
2 15 (28.30%) PHP Developer
3 10 (18.87%) Analyst
4 8 (15.09%) Marketing Executive
4 8 (15.09%) MySQL Developer
4 8 (15.09%) OO PHP Developer
4 8 (15.09%) PHP Laravel Developer
4 8 (15.09%) PHP MySQL Developer
5 6 (11.32%) Front End Developer (Client-Side Developer)
5 6 (11.32%) HTML CSS Developer
5 6 (11.32%) HTML Developer
6 5 (9.43%) Marketing Analyst
6 5 (9.43%) PPC Executive
7 4 (7.55%) PPC Manager
7 4 (7.55%) SEO Executive
8 3 (5.66%) AdWords Analyst
8 3 (5.66%) Digital Analyst
8 3 (5.66%) Digital Executive
8 3 (5.66%) PPC Analyst
8 3 (5.66%) SEO Manager
Libraries, Frameworks & Software Standards
1 28 (52.83%) HTML
2 22 (41.51%) CSS
3 13 (24.53%) jQuery
4 12 (22.64%) HTML5
5 10 (18.87%) RESTful
5 10 (18.87%) Web Services
6 9 (16.98%) CSS3
7 8 (15.09%) beanstalkd
7 8 (15.09%) Compass CSS Framework
7 8 (15.09%) LAMP
7 8 (15.09%) Laravel
7 8 (15.09%) Sass
8 4 (7.55%) .NET
8 4 (7.55%) ASP.NET
8 4 (7.55%) Gherkin
9 3 (5.66%) ASP.NET Web API
10 2 (3.77%) Ajax
10 2 (3.77%) AngularJS
10 2 (3.77%) ASP.NET MVC 5
10 2 (3.77%) Twitter Bootstrap
Miscellaneous
1 9 (16.98%) Social Media
2 5 (9.43%) Tandem
2 5 (9.43%) User Experience
3 4 (7.55%) Analytical Skills
4 3 (5.66%) BBC
4 3 (5.66%) Blog
4 3 (5.66%) Fintech
5 2 (3.77%) Management Information System
Operating Systems
1 1 (1.89%) Windows
Processes & Methodologies
1 53 (100.00%) Analytics
2 26 (49.06%) SEO
3 17 (32.08%) Digital Marketing
4 15 (28.30%) E-Commerce
5 12 (22.64%) Online Marketing
6 11 (20.75%) Internet Marketing
7 10 (18.87%) Pay per click
8 9 (16.98%) Mobile First
8 9 (16.98%) Unit Testing
8 9 (16.98%) Web Design
9 8 (15.09%) Cross-Browser Compatibility
9 8 (15.09%) OO
9 8 (15.09%) OO PHP
9 8 (15.09%) Open Source
10 7 (13.21%) Web Analytics
11 6 (11.32%) Agile Software Development
11 6 (11.32%) Business Intelligence
11 6 (11.32%) Web Development
12 5 (9.43%) Statistical Analysis
12 5 (9.43%) Technical Analysis
Programming Languages
1 19 (35.85%) JavaScript
2 16 (30.19%) PHP
3 8 (15.09%) PHP 5
4 4 (7.55%) C#
5 1 (1.89%) SQL
5 1 (1.89%) T-SQL
5 1 (1.89%) VB.NET
5 1 (1.89%) XPath
Qualifications
1 8 (15.09%) Degree
2 3 (5.66%) Numerate Degree
Quality Assurance & Compliance
1 10 (18.87%) QA
System Software
1 1 (1.89%) Active Directory
Vendors
1 53 (100.00%) Google
2 5 (9.43%) Twitter
3 4 (7.55%) Facebook
4 3 (5.66%) Microsoft
4 3 (5.66%) Sitecore
4 3 (5.66%) Yahoo!
5 1 (1.89%) Adobe
5 1 (1.89%) DoubleClick
5 1 (1.89%) Hootsuite
5 1 (1.89%) Hotjar
5 1 (1.89%) HubSpot
5 1 (1.89%) Optimizely