Period
to 9 December 2018

The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 6 months to 9 December 2018 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England > West Midlands
6 months to
9 Dec 2018
Same period 2017 Same period 2016
Rank 260 265 277
Rank change year-on-year +5 +12 -43
Permanent jobs citing Google Analytics 28 56 67
As % of all permanent IT jobs advertised in the West Midlands 0.34% 0.56% 0.60%
As % of the Cloud Services category 1.67% 3.50% 5.43%
Number of salaries quoted 26 49 56
West Midlands median annual salary £30,250 £30,000 £31,250
Median salary % change year-on-year +0.83% -4.00% -10.71%
10th Percentile £22,500 £21,500 £23,500
90th Percentile £55,625 £38,750 £43,750
England median annual salary £40,000 £38,750 £37,500
% change year-on-year +3.23% +3.33% -

Google Analytics is in the Cloud Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

All Cloud Skills
West Midlands
Permanent vacancies with a requirement for cloud computing skills 1,675 1,600 1,233
As % of all permanent IT jobs advertised in the West Midlands 20.46% 16.01% 10.98%
Number of salaries quoted 1,311 1,285 907
West Midlands median annual salary £47,500 £42,000 £42,765
Median salary % change year-on-year +13.10% -1.79% +6.91%
10th Percentile £26,000 £26,000 £23,500
90th Percentile £75,000 £67,650 £66,100
England median annual salary £55,000 £52,500 £52,500
% change year-on-year +4.76% - +5.00%

Google Analytics
Job Vacancy Trend in the West Midlands

Job postings citing Google Analytics as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the West Midlands.

Salary trend for Google Analytics in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Google Analytics in the West Midlands over the 6 months to 9 December 2018.

Salary histogram for Google Analytics in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 9 December 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +16 14 £29,500 +6.31% 7
Staffordshire +17 7 £32,500 - 1
Wolverhampton - 3 £34,000 - 1
Warwickshire +34 2 £30,500 -18.67% 2
Coventry +9 1 £25,000 -9.09%
Halesowen - 1 - - 5
Google Analytics
England

For the 6 months to 9 December 2018, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Google Analytics.

1 28 (100.00%) Google
1 28 (100.00%) Analytics
2 22 (78.57%) Marketing
3 14 (50.00%) Digital Marketing
4 12 (42.86%) SEO
5 9 (32.14%) HTML
5 9 (32.14%) E-Commerce
5 9 (32.14%) AdWords
6 8 (28.57%) Retail
6 8 (28.57%) Degree
7 7 (25.00%) Link Building
7 7 (25.00%) Lead Generation
8 6 (21.43%) Pay per click
8 6 (21.43%) JavaScript
9 5 (17.86%) Stakeholder Management
9 5 (17.86%) Social Media
9 5 (17.86%) Twitter
9 5 (17.86%) User Experience
9 5 (17.86%) Analytical Skills
9 5 (17.86%) Creative Thinking
9 5 (17.86%) Self-Motivation
10 4 (14.29%) Marketing Strategy
10 4 (14.29%) Brand Awareness
10 4 (14.29%) Facebook
10 4 (14.29%) Finance
10 4 (14.29%) Web Analytics
10 4 (14.29%) CRM
10 4 (14.29%) SQL
10 4 (14.29%) CSS
11 3 (10.71%) Visual Studio

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (10.71%) CMS
2 1 (3.57%) IIS
2 1 (3.57%) Sitefinity
2 1 (3.57%) WebSphere
2 1 (3.57%) WordPress
Applications
1 3 (10.71%) Photoshop
2 1 (3.57%) Microsoft Excel
2 1 (3.57%) Microsoft PowerPoint
2 1 (3.57%) UXPin
Cloud Services
1 9 (32.14%) AdWords
2 3 (10.71%) Google Tag Manager
3 2 (7.14%) Google Cloud Platform
4 1 (3.57%) Adobe Analytics
4 1 (3.57%) Amazon AWS
Communications & Networking
1 1 (3.57%) Internet
Database & Business Intelligence
1 3 (10.71%) SQL Server
2 2 (7.14%) BigQuery
2 2 (7.14%) SQL Server 2005
3 1 (3.57%) Amazon Redshift
3 1 (3.57%) Data Warehouse
3 1 (3.57%) MySQL
Development Applications
1 3 (10.71%) Visual Studio
2 1 (3.57%) JIRA
General
1 22 (78.57%) Marketing
2 8 (28.57%) Retail
3 4 (14.29%) Brand Awareness
3 4 (14.29%) Finance
4 1 (3.57%) French Language
4 1 (3.57%) Games
4 1 (3.57%) German Language
Job Titles
1 5 (17.86%) Developer
2 4 (14.29%) Digital Executive
2 4 (14.29%) Digital Marketing Executive
2 4 (14.29%) Marketing Executive
3 3 (10.71%) .NET Developer
3 3 (10.71%) Account Manager
3 3 (10.71%) Analyst
3 3 (10.71%) Search Manager
3 3 (10.71%) SEO Executive
3 3 (10.71%) Web Developer
4 2 (7.14%) .NET Web Developer
4 2 (7.14%) Digital Analyst
4 2 (7.14%) SEO Manager
4 2 (7.14%) SEO Specialist
4 2 (7.14%) Social Media Executive
4 2 (7.14%) Social Media Manager
4 2 (7.14%) Technical Specialist
5 1 (3.57%) Digital Marketing Analyst
5 1 (3.57%) UI/UX Developer
5 1 (3.57%) User Researcher
Libraries, Frameworks & Software Standards
1 9 (32.14%) HTML
2 4 (14.29%) CSS
3 3 (10.71%) .NET
3 3 (10.71%) jQuery
3 3 (10.71%) XHTML
3 3 (10.71%) XML
4 2 (7.14%) Ajax
4 2 (7.14%) ASP.NET Web API
4 2 (7.14%) ASP.NET Web Forms
4 2 (7.14%) RESTful
4 2 (7.14%) SOAP
4 2 (7.14%) WCF
4 2 (7.14%) Web Services
4 2 (7.14%) XSLT
5 1 (3.57%) ASP.NET
5 1 (3.57%) HTML5
5 1 (3.57%) React
Miscellaneous
1 5 (17.86%) Analytical Skills
1 5 (17.86%) Self-Motivation
1 5 (17.86%) Social Media
1 5 (17.86%) User Experience
2 3 (10.71%) Algorithms
3 2 (7.14%) Tandem
4 1 (3.57%) BBC
4 1 (3.57%) Photography
Processes & Methodologies
1 28 (100.00%) Analytics
2 14 (50.00%) Digital Marketing
3 12 (42.86%) SEO
4 9 (32.14%) E-Commerce
5 7 (25.00%) Lead Generation
5 7 (25.00%) Link Building
6 6 (21.43%) Pay per click
7 5 (17.86%) Creative Thinking
7 5 (17.86%) Stakeholder Management
8 4 (14.29%) CRM
8 4 (14.29%) Marketing Strategy
8 4 (14.29%) Web Analytics
9 3 (10.71%) A/B Testing
9 3 (10.71%) Content Marketing
9 3 (10.71%) Problem-Solving
9 3 (10.71%) Responsive Web Design
9 3 (10.71%) Web Design
9 3 (10.71%) Web Development
9 3 (10.71%) Wireframes
10 2 (7.14%) Technical Analysis
Programming Languages
1 6 (21.43%) JavaScript
2 4 (14.29%) SQL
3 3 (10.71%) C#
4 2 (7.14%) PHP
4 2 (7.14%) R
4 2 (7.14%) T-SQL
4 2 (7.14%) VB.NET
4 2 (7.14%) XPath
5 1 (3.57%) Python
Qualifications
1 8 (28.57%) Degree
Quality Assurance & Compliance
1 1 (3.57%) QA
Systems Management
1 1 (3.57%) Matomo
1 1 (3.57%) Systems Management Server (SMS)
Vendors
1 28 (100.00%) Google
2 5 (17.86%) Twitter
3 4 (14.29%) Facebook
4 3 (10.71%) Salesforce.com
5 2 (7.14%) Adobe
5 2 (7.14%) HubSpot
5 2 (7.14%) Screaming Frog
6 1 (3.57%) DoubleClick
6 1 (3.57%) Ensighten
6 1 (3.57%) Hotjar
6 1 (3.57%) hybris
6 1 (3.57%) IBM
6 1 (3.57%) Omniture
6 1 (3.57%) Qubit
6 1 (3.57%) Tealium