The following table provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for Google Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google Analytics over the 3 months to 27 June 2017 with a comparison to the same period in the previous 2 years.

Google Analytics (GA)
England / West Midlands
3 months to
27 Jun 2017
Same period 2016 Same period 2015
Rank 202 200 197
Rank change year-on-year -2 -3  
Permanent jobs citing Google Analytics 30 39 31
As % of all permanent IT jobs advertised in the West Midlands 0.58% 0.63% 0.55%
As % of the Cloud Services category 3.92% 7.36% 9.31%
Number of salaries quoted 17 37 28
Median salary £28,500 £27,500 £39,000
Median salary % change year-on-year +3.63% -29.48%  
90% offered a salary of more than £27,500 £25,000 £23,550
10% offered a salary of more than £42,500 £37,500 £45,800
UK excluding London median salary £32,500 £32,500 £33,000
% change year-on-year - -1.51%  

Google Analytics is in the cloud computing skills category. The next table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in the West Midlands with a requirement for cloud computing skills.

Cloud Computing Skills
West Midlands
Permanent job vacancies with a requirement for cloud computing skills 765 530 333
As % of all permanent IT job vacancies advertised in the West Midlands 14.83% 8.61% 5.87%
Number of salaries quoted 641 394 246
Median salary £42,500 £44,000 £42,500
Median salary % change year-on-year -3.40% +3.52%  
90% offered a salary of more than £30,000 £25,000 £28,000
10% offered a salary of more than £65,000 £65,000 £65,000
UK excluding London median salary £46,000 £47,500 £45,000
% change year-on-year -3.15% +5.55%  

Google Analytics
Job Vacancy Trend in the West Midlands

The job posting trend of jobs advertised in the West Midlands citing Google Analytics as a proportion of all permanent or contract IT jobs with a match in the Cloud Services category.

Job vacancy trend for Google Analytics in the West Midlands

Google Analytics
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google Analytics in the West Midlands.

Salary trend for Google Analytics in the West Midlands

Google Analytics
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Google Analytics in the West Midlands over the 3 months to 27 June 2017.

Salary histogram for Google Analytics in the West Midlands

Google Analytics
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 3 months to 27 June 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +21 11 £28,500 +3.63%
Staffordshire +15 7 - -
Coventry - 6 £31,750 -
Halesowen - 3 - - 1
Worcestershire -8 1 £27,500 -12.69%
Solihull - 1 £21,000 -
Google Analytics
England

For the 6 months to 27 June 2017, IT jobs citing Google Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the West Midlands region with a requirement for Google Analytics.

1 54 (100.00%) Google
1 54 (100.00%) Analytics
2 36 (66.67%) Marketing
3 25 (46.30%) HTML
4 23 (42.59%) CSS
5 21 (38.89%) SEO
6 18 (33.33%) JavaScript
7 13 (24.07%) CMS
8 12 (22.22%) Analytical Skills
8 12 (22.22%) AdWords
9 11 (20.37%) PHP
9 11 (20.37%) MySQL
9 11 (20.37%) E-Commerce
9 11 (20.37%) Digital Marketing
10 10 (18.52%) Business Intelligence
10 10 (18.52%) Games
11 9 (16.67%) MVC
11 9 (16.67%) Microsoft
11 9 (16.67%) SQL Server
11 9 (16.67%) Photoshop
11 9 (16.67%) Web Development
11 9 (16.67%) Pay per click
11 9 (16.67%) Web Analytics
12 8 (14.81%) jQuery
12 8 (14.81%) WordPress
12 8 (14.81%) Online Marketing
12 8 (14.81%) ASP.NET MVC
12 8 (14.81%) HTML5
12 8 (14.81%) C#
12 8 (14.81%) .NET

Google Analytics
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 13 (24.07%) CMS
2 8 (14.81%) WordPress
3 7 (12.96%) Joomla!
4 5 (9.26%) IIS
4 5 (9.26%) SAS
4 5 (9.26%) SharePoint
5 3 (5.56%) Adobe Experience Manager
6 1 (1.85%) WebSphere
Applications
1 9 (16.67%) Photoshop
2 7 (12.96%) Adobe Illustrator
2 7 (12.96%) Microsoft Office
3 5 (9.26%) SPSS
4 3 (5.56%) Microsoft Excel
5 2 (3.70%) Microsoft PowerPoint
Business Applications
1 7 (12.96%) Magento
1 7 (12.96%) OpenCart
Cloud Services
1 12 (22.22%) AdWords
2 5 (9.26%) Microsoft Azure
3 3 (5.56%) Amazon AWS
Communications & Networking
1 8 (14.81%) Internet
2 5 (9.26%) HTTP
Database & Business Intelligence
1 11 (20.37%) MySQL
2 9 (16.67%) SQL Server
3 5 (9.26%) SAS Enterprise Guide
3 5 (9.26%) SQL Server 2005
4 3 (5.56%) Redis
5 2 (3.70%) QlikView
6 1 (1.85%) BusinessObjects
Development Applications
1 7 (12.96%) gulp
2 5 (9.26%) Team Foundation Server
2 5 (9.26%) Visual Studio
3 4 (7.41%) Git (software)
4 3 (5.56%) PHPUnit
4 3 (5.56%) Subversion
General
1 36 (66.67%) Marketing
2 10 (18.52%) Games
3 8 (14.81%) Finance
4 5 (9.26%) Mandarin Language
5 3 (5.56%) Banking
5 3 (5.56%) Legal
6 2 (3.70%) Retail
Job Titles
1 19 (35.19%) Developer
2 11 (20.37%) PHP Developer
3 10 (18.52%) Analyst
4 8 (14.81%) C# Developer
4 8 (14.81%) Marketing Analyst
5 6 (11.11%) HTML CSS Developer
5 6 (11.11%) HTML Developer
6 5 (9.26%) .NET Developer
6 5 (9.26%) C# .NET Developer
6 5 (9.26%) Front End Developer (Client-Side Developer)
6 5 (9.26%) User Experience Researcher
6 5 (9.26%) User Researcher
6 5 (9.26%) Web Manager
7 4 (7.41%) Marketing Executive
8 3 (5.56%) C# Software Developer
8 3 (5.56%) Content Manager
8 3 (5.56%) Junior Developer
8 3 (5.56%) Junior PHP Developer
8 3 (5.56%) PHP MySQL Developer
8 3 (5.56%) Web Content Manager
Libraries, Frameworks & Software Standards
1 25 (46.30%) HTML
2 23 (42.59%) CSS
3 8 (14.81%) .NET
3 8 (14.81%) ASP.NET
3 8 (14.81%) ASP.NET MVC
3 8 (14.81%) HTML5
3 8 (14.81%) jQuery
4 7 (12.96%) Compass CSS Framework
4 7 (12.96%) RESTful
4 7 (12.96%) Sass
5 6 (11.11%) Web Services
6 5 (9.26%) .NET Framework
6 5 (9.26%) AngularJS
6 5 (9.26%) ASP.NET Web API
6 5 (9.26%) ASP.NET Web Forms
6 5 (9.26%) CSS3
6 5 (9.26%) Entity Framework
6 5 (9.26%) Kendo UI
6 5 (9.26%) Twitter Bootstrap
6 5 (9.26%) XML
Miscellaneous
1 12 (22.22%) Analytical Skills
2 8 (14.81%) User Experience
3 5 (9.26%) BBC
3 5 (9.26%) Mobile App
3 5 (9.26%) Social Media
4 2 (3.70%) Management Information System
5 1 (1.85%) Digital Media
Operating Systems
1 5 (9.26%) Windows
1 5 (9.26%) Windows Server
Processes & Methodologies
1 54 (100.00%) Analytics
2 21 (38.89%) SEO
3 11 (20.37%) Digital Marketing
3 11 (20.37%) E-Commerce
4 10 (18.52%) Business Intelligence
5 9 (16.67%) MVC
5 9 (16.67%) Pay per click
5 9 (16.67%) Web Analytics
5 9 (16.67%) Web Development
6 8 (14.81%) Online Marketing
7 7 (12.96%) Cross-Browser Compatibility
7 7 (12.96%) Mobile First
7 7 (12.96%) Open Source
7 7 (12.96%) Web Design
8 5 (9.26%) A/B Testing
8 5 (9.26%) Actionable Insight
8 5 (9.26%) Data Analytics
8 5 (9.26%) Mobile Application Development
8 5 (9.26%) Quantitative Research
8 5 (9.26%) Translating Business Requirements
Programming Languages
1 18 (33.33%) JavaScript
2 11 (20.37%) PHP
3 8 (14.81%) C#
4 5 (9.26%) Python
4 5 (9.26%) R
4 5 (9.26%) SQL
5 3 (5.56%) PHP 5
Quality Assurance & Compliance
1 3 (5.56%) QA
Vendors
1 54 (100.00%) Google
2 9 (16.67%) Microsoft
3 5 (9.26%) Hotjar
3 5 (9.26%) Optimizely
4 3 (5.56%) Adobe
5 1 (1.85%) ATG
5 1 (1.85%) Facebook
5 1 (1.85%) hybris
5 1 (1.85%) IBM
5 1 (1.85%) Oracle
5 1 (1.85%) Progress
5 1 (1.85%) Tableau
Nuneaton, Warwickshire
Opilio Recruitment
Salary: From £40,000 to £45,000 per annum + Benefits
Posted: 4 days ago
Halesowen, West Midlands (County)
In touch games
Salary: £26000 - £31000 Per Annum + benefits (inc flexible working hrs)
Posted: 8 days ago