Google Analytics (GA)
England > West Midlands
The table below provides summary statistics and salary benchmarking for jobs advertised in the West Midlands requiring Google Analytics skills. It covers vacancies from the 6 months leading up to 15 September 2025, with comparisons to the same periods in the previous two years.
| 6 months to 15 Sep 2025 |
Same period 2024 | Same period 2023 | |
|---|---|---|---|
| Rank | 154 | 210 | 173 |
| Rank change year-on-year | +56 | -37 | +95 |
| Permanent jobs citing Google Analytics | 13 | 11 | 31 |
| As % of all permanent jobs advertised in the West Midlands | 0.40% | 0.18% | 0.78% |
| As % of the Cloud Services category | 1.21% | 0.67% | 2.11% |
| Number of salaries quoted | 13 | 5 | 31 |
| 10th Percentile | - | £33,800 | - |
| 25th Percentile | £29,750 | £35,750 | £35,500 |
| Median annual salary (50th Percentile) | £37,500 | £36,500 | £39,000 |
| Median % change year-on-year | +2.74% | -6.41% | -22.00% |
| 75th Percentile | £53,750 | £38,750 | £43,000 |
| 90th Percentile | £56,000 | £57,500 | £50,000 |
| England median annual salary | £41,500 | £47,500 | £42,500 |
| % change year-on-year | -12.63% | +11.76% | -15.00% |
All Cloud Skills
West Midlands
Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the West Midlands.
| Permanent vacancies with a requirement for cloud computing skills | 1,073 | 1,635 | 1,472 |
| As % of all permanent jobs advertised in the West Midlands | 32.91% | 27.28% | 37.09% |
| Number of salaries quoted | 855 | 1,135 | 1,265 |
| 10th Percentile | £28,750 | £31,625 | £30,000 |
| 25th Percentile | £36,000 | £40,000 | £37,500 |
| Median annual salary (50th Percentile) | £53,688 | £57,500 | £52,500 |
| Median % change year-on-year | -6.63% | +9.52% | - |
| 75th Percentile | £68,750 | £70,000 | £67,500 |
| 90th Percentile | £81,250 | £80,000 | £79,125 |
| England median annual salary | £60,000 | £62,500 | £65,000 |
| % change year-on-year | -4.00% | -3.85% | +4.00% |
Google Analytics
Job Vacancy Trend in the West Midlands
Job postings citing Google Analytics as a proportion of all IT jobs advertised in the West Midlands.
Google Analytics
Salary Trend in the West Midlands
Salary distribution trend for jobs in the West Midlands citing Google Analytics.
Google Analytics
Salary Histogram in the West Midlands
Salary distribution for jobs citing Google Analytics in the West Midlands over the 6 months to 15 September 2025.
Google Analytics
Job Locations in the West Midlands
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the West Midlands region over the 6 months to 15 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| Shropshire | - | 5 | £31,500 | - | 2 |
| Birmingham | +26 | 2 | £63,750 | +74.66% | 4 |
| Staffordshire | +10 | 1 | £45,000 | +25.00% | 4 |
| Halesowen | - | 1 | £37,500 | - | |
| Google Analytics England |
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Google Analytics
Co-occurring Skills and Capabilities in the West Midlands by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: