Period
to 19 July 2018

The table below provides summary statistics for permanent job vacancies advertised in the West Midlands with a requirement for knowledge and experience of Google products and/or services. Included is a benchmarking guide to the salaries offered in vacancies that have cited Google over the 6 months to 19 July 2018 with a comparison to the same period in the previous 2 years.

The figures below represent the IT labour market in general and are not representative of salaries within Google.

Google
England > West Midlands
6 months to
19 Jul 2018
Same period 2017 Same period 2016
Rank 85 179 177
Rank change year-on-year +94 -2 -15
Permanent jobs citing Google 282 154 189
As % of all permanent IT jobs advertised in the West Midlands 3.02% 1.53% 1.52%
As % of the Vendors category 6.44% 3.53% 3.32%
Number of salaries quoted 263 127 188
West Midlands median annual salary £34,000 £35,000 £32,500
Median salary % change year-on-year -2.86% +7.69% -13.33%
10th Percentile £21,000 £26,150 £23,500
90th Percentile £62,500 £56,750 £62,500
England median annual salary £50,000 £50,000 £45,000
% change year-on-year - +11.11% +5.88%

Google is in the Vendor Products and Services category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for knowledge or experience of vendor products and services advertised in the West Midlands.

All Vendors
West Midlands
Permanent vacancies with a requirement for knowledge or experience of vendor products and services 4,377 4,365 5,685
As % of all permanent IT jobs advertised in the West Midlands 46.80% 43.40% 45.80%
Number of salaries quoted 3,202 3,427 4,250
West Midlands median annual salary £42,500 £40,000 £40,000
Median salary % change year-on-year +6.25% - -
10th Percentile £23,500 £25,000 £22,750
90th Percentile £65,000 £60,000 £62,500
England median annual salary £49,000 £47,500 £46,000
% change year-on-year +3.16% +3.26% +2.22%

Google
Job Vacancy Trend in the West Midlands

Job postings citing Google as a percentage of all IT jobs advertised in the West Midlands.

Job vacancy trend for Google in the West Midlands

Google
Salary Trend in the West Midlands

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Google in the West Midlands.

Salary trend for Google in the West Midlands

Google
Salary Histogram in the West Midlands

The salary distribution of IT jobs citing Google in the West Midlands over the 6 months to 19 July 2018.

Salary histogram for Google in the West Midlands

Google
Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google within the West Midlands region over the 6 months to 19 July 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Birmingham +33 82 £30,000 -14.29% 12
Staffordshire +30 46 £37,250 -12.35% 8
Wolverhampton - 34 £34,000 -
Solihull +33 29 £31,250 -16.67% 5
Warwickshire +24 22 £32,500 -12.16% 9
Coventry +1 22 £40,000 -13.51% 2
Worcestershire +32 13 £30,000 +9.09% 1
Herefordshire +30 8 £50,750 +35.33% 3
Shropshire -1 5 £37,500 +7.14% 1
Halesowen +12 2 £45,000 - 3
Stourbridge - 2 £45,000 -
Dudley - 1 £21,500 -
Google
England

For the 6 months to 19 July 2018, IT jobs citing Google also mentioned the following skills in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads across the West Midlands region with a requirement for Google.

1 146 (51.77%) Analytics
2 125 (44.33%) Marketing
3 107 (37.94%) Twitter
4 78 (27.66%) Google Analytics
5 75 (26.60%) HTML
6 70 (24.82%) SEO
6 70 (24.82%) Digital Marketing
6 70 (24.82%) AdWords
7 63 (22.34%) Pay per click
8 60 (21.28%) Creative Thinking
9 56 (19.86%) JavaScript
9 56 (19.86%) E-Commerce
10 55 (19.50%) Agile Software Development
11 54 (19.15%) Amazon AWS
12 49 (17.38%) Degree
13 48 (17.02%) SQL
14 47 (16.67%) Google Cloud Platform
15 46 (16.31%) PHP
15 46 (16.31%) Java
16 44 (15.60%) CSS
16 44 (15.60%) Retail
17 43 (15.25%) Microsoft
18 41 (14.54%) Git (software)
19 40 (14.18%) Social Media
19 40 (14.18%) Python
19 40 (14.18%) Email Marketing
19 40 (14.18%) Lead Generation
20 39 (13.83%) Marketing Strategy
21 37 (13.12%) Microsoft Azure
22 32 (11.35%) C#

Google
Co-occurring IT Skills in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (7.80%) Elasticsearch
2 20 (7.09%) WordPress
3 13 (4.61%) CMS
4 12 (4.26%) Apache
5 7 (2.48%) Apache Spark
5 7 (2.48%) Confluence
6 5 (1.77%) IIS
7 4 (1.42%) Drupal
8 1 (0.35%) Joomla!
8 1 (0.35%) nginx
8 1 (0.35%) OpenStack
8 1 (0.35%) SAS
8 1 (0.35%) Sitefinity
8 1 (0.35%) WebSphere
Applications
1 18 (6.38%) Microsoft Excel
2 17 (6.03%) Microsoft Office
3 12 (4.26%) Microsoft PowerPoint
4 9 (3.19%) Photoshop
5 4 (1.42%) Microsoft Project
6 3 (1.06%) Adobe Creative Suite
7 2 (0.71%) Blender
8 1 (0.35%) Adobe Illustrator
8 1 (0.35%) UXPin
Business Applications
1 12 (4.26%) Magento
2 4 (1.42%) Dynamics AX
2 4 (1.42%) Dynamics CRM
3 3 (1.06%) Academy Revenues and Benefits
4 1 (0.35%) Shopify
Cloud Services
1 78 (27.66%) Google Analytics
2 70 (24.82%) AdWords
3 54 (19.15%) Amazon AWS
4 47 (16.67%) Google Cloud Platform
5 37 (13.12%) Microsoft Azure
6 19 (6.74%) IaaS
7 16 (5.67%) MailChimp
8 14 (4.96%) PaaS
9 12 (4.26%) Google Tag Manager
10 11 (3.90%) SaaS
11 7 (2.48%) GitHub
11 7 (2.48%) Serverless
12 6 (2.13%) Fastly
12 6 (2.13%) Stackdriver
13 5 (1.77%) Adobe Analytics
13 5 (1.77%) G Suite
14 3 (1.06%) AWS Lambda
14 3 (1.06%) Azure Data Factory
14 3 (1.06%) Cortana Intelligence Suite
15 2 (0.71%) Asana
Communications & Networking
1 5 (1.77%) HTTP
1 5 (1.77%) Internet
1 5 (1.77%) TCP/IP
2 3 (1.06%) Firewall
2 3 (1.06%) VPN
3 2 (0.71%) SMS
3 2 (0.71%) SSH
4 1 (0.35%) Bluetooth
4 1 (0.35%) DNS
4 1 (0.35%) FlexRay
4 1 (0.35%) ICMP
4 1 (0.35%) Wi-Fi
Database & Business Intelligence
1 27 (9.57%) MySQL
2 22 (7.80%) MongoDB
3 20 (7.09%) Apache Cassandra
3 20 (7.09%) SQL Server
4 17 (6.03%) Redis
5 14 (4.96%) BigQuery
6 13 (4.61%) Bigtable
7 12 (4.26%) Big Data
8 8 (2.84%) NoSQL
9 5 (1.77%) SQL Server 2005
9 5 (1.77%) SQL Server Reporting Services
10 3 (1.06%) Azure SQL Database
10 3 (1.06%) Data Lake
10 3 (1.06%) GIS
10 3 (1.06%) Hadoop
10 3 (1.06%) Power BI
10 3 (1.06%) SQL Server Integration Services
11 2 (0.71%) Relational Database
12 1 (0.35%) Amazon Aurora
12 1 (0.35%) Amazon RDS
Development Applications
1 41 (14.54%) Git (software)
2 17 (6.03%) Jenkins
3 16 (5.67%) JIRA
3 16 (5.67%) Visual Studio
4 14 (4.96%) Subversion
5 8 (2.84%) Selenium
6 5 (1.77%) Visual Studio Team System
6 5 (1.77%) Visual Website Optimizer
7 4 (1.42%) Mercurial
7 4 (1.42%) SpecFlow
7 4 (1.42%) TeamCity
8 3 (1.06%) CircleCI
8 3 (1.06%) Codeship
8 3 (1.06%) WebDriver
9 2 (0.71%) Bitbucket
9 2 (0.71%) JIRA Agile
9 2 (0.71%) Maven
9 2 (0.71%) Moq
9 2 (0.71%) NUnit
9 2 (0.71%) PHPUnit
General
1 125 (44.33%) Marketing
2 44 (15.60%) Retail
3 17 (6.03%) Finance
4 14 (4.96%) Automotive
5 13 (4.61%) Games
6 9 (3.19%) Brand Awareness
7 8 (2.84%) German Language
8 7 (2.48%) Manufacturing
9 6 (2.13%) Banking
10 3 (1.06%) Legal
11 2 (0.71%) Advertising
11 2 (0.71%) Publishing
12 1 (0.35%) Electronics
12 1 (0.35%) French Language
Job Titles
1 93 (32.98%) Developer
2 27 (9.57%) PHP Developer
3 25 (8.87%) Marketing Executive
4 24 (8.51%) Senior Developer
5 22 (7.80%) Digital Executive
6 21 (7.45%) Digital Marketing Executive
7 18 (6.38%) Analyst
8 17 (6.03%) Java Developer
9 16 (5.67%) PPC Manager
10 15 (5.32%) Marketing Manager
10 15 (5.32%) Web Developer
11 14 (4.96%) SEO Manager
12 12 (4.26%) Full Stack Developer
13 11 (3.90%) Digital Marketing Manager
13 11 (3.90%) Junior
13 11 (3.90%) Junior Developer
13 11 (3.90%) Lead Developer
13 11 (3.90%) Software Developer
14 10 (3.55%) JavaScript Developer
14 10 (3.55%) Senior PHP Developer
Libraries, Frameworks & Software Standards
1 75 (26.60%) HTML
2 44 (15.60%) CSS
3 21 (7.45%) .NET
3 21 (7.45%) jQuery
4 19 (6.74%) AngularJS
4 19 (6.74%) Web Services
5 18 (6.38%) HTML5
6 17 (6.03%) Memcached
7 15 (5.32%) CSS3
8 14 (4.96%) RESTful
9 13 (4.61%) Node.js
9 13 (4.61%) XML
10 11 (3.90%) LAMP
11 10 (3.55%) TensorFlow
12 9 (3.19%) ASP.NET Web API
13 7 (2.48%) Express
13 7 (2.48%) SOAP
13 7 (2.48%) WebSockets
14 6 (2.13%) Google Maps API
14 6 (2.13%) J2EE
Miscellaneous
1 40 (14.18%) Social Media
2 30 (10.64%) User Experience
3 22 (7.80%) Analytical Skills
4 20 (7.09%) Self-Motivation
5 19 (6.74%) Computer Science
6 11 (3.90%) Public Cloud
7 9 (3.19%) Blog
7 9 (3.19%) Data Centre
7 9 (3.19%) Tandem
8 8 (2.84%) Algorithms
9 7 (2.48%) Augmented Reality
9 7 (2.48%) Mobile App
9 7 (2.48%) Private Cloud
10 5 (1.77%) Greenfield Project
10 5 (1.77%) Hybrid Cloud
10 5 (1.77%) Management Information System
11 3 (1.06%) Digital Media
11 3 (1.06%) iPhone
12 2 (0.71%) Data Structures
12 2 (0.71%) Oculus Rift
Operating Systems
1 22 (7.80%) Linux
2 14 (4.96%) Windows
3 8 (2.84%) Unix
4 7 (2.48%) Android
5 2 (0.71%) Mac OS
5 2 (0.71%) Ubuntu
5 2 (0.71%) Windows Server
6 1 (0.35%) Apple iOS
6 1 (0.35%) Windows 10
6 1 (0.35%) Windows 7
6 1 (0.35%) Windows Server 2008
Processes & Methodologies
1 146 (51.77%) Analytics
2 70 (24.82%) Digital Marketing
2 70 (24.82%) SEO
3 63 (22.34%) Pay per click
4 60 (21.28%) Creative Thinking
5 56 (19.86%) E-Commerce
6 55 (19.50%) Agile Software Development
7 40 (14.18%) Email Marketing
7 40 (14.18%) Lead Generation
8 39 (13.83%) Marketing Strategy
9 31 (10.99%) Web Development
10 29 (10.28%) Test Automation
10 29 (10.28%) Unit Testing
11 24 (8.51%) Integration Testing
12 23 (8.16%) Open Source
13 22 (7.80%) Online Marketing
14 21 (7.45%) Web Design
15 20 (7.09%) Content Writing
16 17 (6.03%) Microservices
17 16 (5.67%) Social Media Marketing
Programming Languages
1 56 (19.86%) JavaScript
2 48 (17.02%) SQL
3 46 (16.31%) Java
3 46 (16.31%) PHP
4 40 (14.18%) Python
5 32 (11.35%) C#
6 22 (7.80%) Go
7 18 (6.38%) PHP 5
8 16 (5.67%) C++
8 16 (5.67%) Java 8
9 8 (2.84%) Perl
10 7 (2.48%) R
11 6 (2.13%) C
11 6 (2.13%) Ruby
11 6 (2.13%) T-SQL
12 5 (1.77%) Bash Shell
12 5 (1.77%) PowerShell
12 5 (1.77%) Scala
12 5 (1.77%) VB.NET
12 5 (1.77%) XPath
Qualifications
1 49 (17.38%) Degree
2 7 (2.48%) Computer Science Degree
3 5 (1.77%) PhD
3 5 (1.77%) Sun Certification
4 4 (1.42%) Security Cleared
5 3 (1.06%) ISEB
5 3 (1.06%) ISTQB
6 1 (0.35%) ITIL Certification
6 1 (0.35%) MCSE
6 1 (0.35%) Microsoft Certification
Quality Assurance & Compliance
1 5 (1.77%) GCP
1 5 (1.77%) QA
2 1 (0.35%) SLA
System Software
1 30 (10.64%) Docker
2 9 (3.19%) Active Directory
3 4 (1.42%) VMware Infrastructure
4 3 (1.06%) Virtual Machines
5 2 (0.71%) Hyper-V
6 1 (0.35%) KVM
6 1 (0.35%) VirtualBox
Systems Management
1 22 (7.80%) Kubernetes
2 11 (3.90%) Opscode Chef
3 7 (2.48%) Terraform
4 5 (1.77%) Puppet
5 4 (1.42%) Ansible
6 3 (1.06%) CFEngine
7 2 (0.71%) AirWatch
7 2 (0.71%) cPanel
7 2 (0.71%) Matomo
7 2 (0.71%) Systems Management Server (SMS)
8 1 (0.35%) Single Sign-On
Vendors
1 107 (37.94%) Twitter
2 43 (15.25%) Microsoft
3 26 (9.22%) Facebook
4 16 (5.67%) DoubleClick
5 11 (3.90%) Apple
6 10 (3.55%) Adobe
7 9 (3.19%) IBM
7 9 (3.19%) VMware
8 8 (2.84%) Salesforce.com
9 7 (2.48%) SAP
9 7 (2.48%) Screaming Frog
10 5 (1.77%) Hootsuite
10 5 (1.77%) Oracle
11 4 (1.42%) ServiceNow
12 3 (1.06%) DeepCrawl
12 3 (1.06%) Hotjar
12 3 (1.06%) HubSpot
13 2 (0.71%) Ensighten
13 2 (0.71%) Qubit
13 2 (0.71%) Tealium