Period
to 16 January 2018

The following table provides summary statistics for permanent job vacancies advertised in Yorkshire with a requirement for Marketing Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Marketing Analytics over the 6 months to 16 January 2018 with a comparison to the same period in the previous 2 years.

Marketing Analytics
England > Yorkshire
6 months to
16 Jan 2018
Same period 2017 Same period 2016
Rank 292 330 360
Rank change year-on-year +38 +30 +9
Permanent jobs citing Marketing Analytics 7 1 1
As % of all permanent IT jobs advertised in Yorkshire 0.073% 0.009% 0.008%
As % of the Processes & Methodologies category 0.081% 0.010% 0.009%
Number of salaries quoted 1 1 1
Yorkshire median annual salary £37,500 £85,000 £52,500
Median salary % change year-on-year -55.88% +61.90% +50.00%
10th Percentile £36,250 £82,500 £51,250
90th Percentile £38,750 £87,500 £53,750
England median annual salary £60,000 £50,000 £52,500
% change year-on-year +20.00% -4.76% +5.00%

Marketing Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies advertised in Yorkshire with a requirement for process or methodology skills.

All Process and Methodology Skills
Yorkshire
Permanent vacancies with a requirement for process or methodology skills 8,664 9,632 11,225
As % of all permanent IT jobs advertised in Yorkshire 90.38% 89.63% 89.85%
Number of salaries quoted 7,349 8,115 9,189
Yorkshire median annual salary £42,500 £41,500 £40,000
Median salary % change year-on-year +2.41% +3.75% -
10th Percentile £26,250 £26,250 £26,250
90th Percentile £60,000 £62,500 £60,000
England median annual salary £50,000 £50,000 £47,500
% change year-on-year - +5.26% +5.56%

Marketing Analytics
Job Vacancy Trend in Yorkshire

Job postings citing Marketing Analytics as a percentage of all IT jobs advertised in Yorkshire.

Job vacancy trend for Marketing Analytics in Yorkshire

Marketing Analytics
Salary Trend in Yorkshire

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Marketing Analytics in Yorkshire.

Salary trend for Marketing Analytics in Yorkshire

Marketing Analytics
Job Locations in Yorkshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analytics within the Yorkshire region over the 6 months to 16 January 2018. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South Yorkshire - 7 £37,500 -
Marketing Analytics
England

For the 6 months to 16 January 2018, IT jobs citing Marketing Analytics also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads across the Yorkshire region with a requirement for Marketing Analytics.

1 7 (100.00%) SQL
1 7 (100.00%) Oracle
1 7 (100.00%) SAS
1 7 (100.00%) Business Intelligence
1 7 (100.00%) Oracle Discoverer
1 7 (100.00%) BusinessObjects
1 7 (100.00%) MATLAB
1 7 (100.00%) Marketing
1 7 (100.00%) Finance
1 7 (100.00%) BusinessObjects Web Intelligence
1 7 (100.00%) R
1 7 (100.00%) Tableau
1 7 (100.00%) Analytics
1 7 (100.00%) Alteryx
1 7 (100.00%) Analytical Skills
2 6 (85.71%) Lumira
2 6 (85.71%) Relational Database
2 6 (85.71%) Coaching
2 6 (85.71%) Kimball Methodology
2 6 (85.71%) Data Visualisation
2 6 (85.71%) High Availability
2 6 (85.71%) Time Management
2 6 (85.71%) Visualisation
2 6 (85.71%) Agile Software Development
2 6 (85.71%) Degree
2 6 (85.71%) Computer Science
2 6 (85.71%) Credit Risk
2 6 (85.71%) Economics
2 6 (85.71%) Statistics
2 6 (85.71%) SPSS

Marketing Analytics
Co-occurring IT Skills in Yorkshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (100.00%) SAS
Applications
1 6 (85.71%) SPSS
Database & Business Intelligence
1 7 (100.00%) BusinessObjects
1 7 (100.00%) BusinessObjects Web Intelligence
1 7 (100.00%) Oracle Discoverer
2 6 (85.71%) Data Warehouse
2 6 (85.71%) Lumira
2 6 (85.71%) Relational Database
2 6 (85.71%) Star Schema
Development Applications
1 6 (85.71%) Toad
General
1 7 (100.00%) Finance
1 7 (100.00%) Marketing
Job Titles
1 7 (100.00%) Analyst
1 7 (100.00%) Business Intelligence Analyst
2 1 (14.29%) Financial Analyst
2 1 (14.29%) Service Analyst
Miscellaneous
1 7 (100.00%) Analytical Skills
2 6 (85.71%) Computer Science
2 6 (85.71%) Credit Risk
Processes & Methodologies
1 7 (100.00%) Analytics
1 7 (100.00%) Business Intelligence
2 6 (85.71%) Agile Software Development
2 6 (85.71%) Coaching
2 6 (85.71%) Data Modelling
2 6 (85.71%) Data Visualisation
2 6 (85.71%) Economics
2 6 (85.71%) High Availability
2 6 (85.71%) Kimball Methodology
2 6 (85.71%) Statistics
2 6 (85.71%) Time Management
2 6 (85.71%) Visualisation
Programming Languages
1 7 (100.00%) MATLAB
1 7 (100.00%) R
1 7 (100.00%) SQL
Qualifications
1 6 (85.71%) Degree
1 6 (85.71%) Postgraduate
Vendors
1 7 (100.00%) Alteryx
1 7 (100.00%) Oracle
1 7 (100.00%) Tableau