Customer Relationship Management (CRM)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 28 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
28 May 2024
Same period 2023 Same period 2022
Rank 80 116 162
Rank change year-on-year +36 +46 -42
Permanent jobs citing CRM 3,235 2,945 4,375
As % of all permanent jobs advertised in the UK 3.15% 3.03% 2.62%
As % of the Processes & Methodologies category 3.74% 3.17% 2.73%
Number of salaries quoted 2,415 1,921 2,741
10th Percentile £26,250 £35,250 £31,250
25th Percentile £35,235 £44,000 £41,250
Median annual salary (50th Percentile) £51,000 £57,500 £55,000
Median % change year-on-year -11.30% +4.55% +4.76%
75th Percentile £67,500 £76,250 £72,500
90th Percentile £85,000 £90,000 £90,000
UK excluding London median annual salary £47,500 £51,375 £49,000
% change year-on-year -7.54% +4.85% +8.89%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 86,445 93,025 160,114
As % of all permanent jobs advertised in the UK 84.24% 95.56% 95.90%
Number of salaries quoted 60,550 54,985 83,280
10th Percentile £29,250 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,000 £60,000
Median % change year-on-year -9.84% +1.67% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 28 May 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 28 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +35 2,891 £51,000 -11.30% 1,387
UK excluding London +45 2,168 £47,500 -7.54% 929
Work from Home +14 1,303 £54,296 -5.57% 624
London +25 863 £60,000 -7.69% 433
South East +11 604 £47,500 -5.00% 236
North of England +53 534 £47,500 -9.52% 290
Midlands +57 439 £40,060 -15.66% 185
North West +71 321 £47,500 -13.64% 165
West Midlands +51 313 £45,000 - 99
East of England +51 217 £47,500 -17.39% 98
South West +7 209 £50,000 - 79
Yorkshire +34 166 £46,500 -7.00% 89
Scotland -9 129 £50,000 +0.32% 31
East Midlands +38 124 £37,500 -24.96% 85
North East +32 49 £57,500 +30.68% 39
Wales -11 30 £57,500 +25.00% 20
Northern Ireland -6 6 £68,750 +7.42% 17
Channel Islands - 4 £67,500 -

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 212 (6.55%) SharePoint
2 123 (3.80%) CMS
3 61 (1.89%) Microsoft Exchange
4 51 (1.58%) Umbraco
5 49 (1.51%) IIS
6 47 (1.45%) Kentico
7 41 (1.27%) Headless CMS
8 39 (1.21%) Sitecore CMS
9 34 (1.05%) WordPress
10 22 (0.68%) Confluence
11 12 (0.37%) SAS
12 11 (0.34%) Apache Spark
12 11 (0.34%) Oracle Workflow
13 8 (0.25%) BizTalk Server
14 7 (0.22%) Appian
15 5 (0.15%) nginx
16 4 (0.12%) Apache
16 4 (0.12%) Blackberry Enterprise Server
17 3 (0.093%) Apache Airflow
17 3 (0.093%) Smallworld
Applications
1 288 (8.90%) Microsoft Office
2 228 (7.05%) Microsoft Excel
3 70 (2.16%) Microsoft PowerPoint
4 34 (1.05%) Spreadsheet
5 29 (0.90%) MS Visio
6 19 (0.59%) Trello
7 17 (0.53%) Microsoft Project
8 8 (0.25%) Photoshop
9 4 (0.12%) Adobe Creative Suite
10 3 (0.093%) AutoCAD
10 3 (0.093%) Chatbot
10 3 (0.093%) SPSS
11 1 (0.031%) Camtasia
11 1 (0.031%) Notion
Business Applications
1 835 (25.81%) Dynamics CRM
2 141 (4.36%) Salesforce CRM
3 46 (1.42%) Dynamics NAV
4 41 (1.27%) NetSuite
4 41 (1.27%) Siebel CRM
5 25 (0.77%) Dynamics AX
6 17 (0.53%) Raiser’s Edge
7 16 (0.49%) Adobe Campaign
8 15 (0.46%) SAP CRM
8 15 (0.46%) SAP S/4HANA
9 14 (0.43%) PlanetPress Connect
9 14 (0.43%) Sage 200
9 14 (0.43%) Shopify
10 13 (0.40%) NEC Housing
11 10 (0.31%) Dynamics GP
12 9 (0.28%) SAP CX
13 8 (0.25%) Sage 50
13 8 (0.25%) SAP ERP
13 8 (0.25%) SAP SD
14 7 (0.22%) Oracle EBS
Cloud Services
1 745 (23.03%) Azure
2 626 (19.35%) Dynamics 365
3 576 (17.81%) Power Platform
4 238 (7.36%) Entra ID
5 228 (7.05%) Power Automate
6 212 (6.55%) Microsoft 365
7 208 (6.43%) PowerApps
8 154 (4.76%) Azure DevOps
9 124 (3.83%) SaaS
10 119 (3.68%) AWS
11 46 (1.42%) Serverless
12 44 (1.36%) Google Analytics
13 41 (1.27%) Kontent
14 36 (1.11%) Salesforce Service Cloud
15 34 (1.05%) GCP
16 29 (0.90%) Azure Logic Apps
17 23 (0.71%) Azure Functions
18 20 (0.62%) OneDrive
18 20 (0.62%) Zapier
19 18 (0.56%) Azure Service Bus
Communications & Networking
1 218 (6.74%) Broadband
2 210 (6.49%) 5G
3 39 (1.21%) LAN
3 39 (1.21%) WAN
4 36 (1.11%) FTP
5 31 (0.96%) Wireless
6 25 (0.77%) HTTP
6 25 (0.77%) VoIP
7 24 (0.74%) Unified Communications
8 22 (0.68%) DNS
9 20 (0.62%) TCP/IP
10 19 (0.59%) Intranet
10 19 (0.59%) SMS
11 16 (0.49%) SAN
12 15 (0.46%) Remote Desktop
13 14 (0.43%) Network Security
14 13 (0.40%) DHCP
15 11 (0.34%) Firewall
16 10 (0.31%) Internet
16 10 (0.31%) Wi-Fi
Database & Business Intelligence
1 307 (9.49%) Power BI
2 203 (6.28%) SQL Server
3 77 (2.38%) Power Query
4 68 (2.10%) MySQL
5 66 (2.04%) Data Warehouse
6 63 (1.95%) SQL Server Reporting Services
7 50 (1.55%) SQL Server Integration Services
8 42 (1.30%) Data Lake
9 34 (1.05%) Oracle BI EE
9 34 (1.05%) Siebel EIM
10 33 (1.02%) Tableau
11 28 (0.87%) NoSQL
12 22 (0.68%) Relational Database
13 21 (0.65%) GIS
14 19 (0.59%) PostgreSQL
15 18 (0.56%) Azure SQL Database
16 17 (0.53%) Crystal Reports
17 13 (0.40%) DynamoDB
18 12 (0.37%) SQL Server Analysis Services
19 11 (0.34%) Big Data
Development Applications
1 122 (3.77%) JIRA
2 82 (2.53%) Git
3 35 (1.08%) Visual Studio
4 28 (0.87%) SQL Server Management Studio (SSMS)
5 20 (0.62%) Team Foundation Server
6 14 (0.43%) GitLab
7 7 (0.22%) Oracle APEX
8 6 (0.19%) Eclipse
9 4 (0.12%) ESLint
9 4 (0.12%) IntelliJ
9 4 (0.12%) NUnit
9 4 (0.12%) SpecFlow
10 3 (0.093%) Jenkins
10 3 (0.093%) Oracle Forms
11 2 (0.062%) Bitbucket
11 2 (0.062%) Hudson
11 2 (0.062%) MSTest
11 2 (0.062%) Postman
11 2 (0.062%) Selenium
12 1 (0.031%) Grunt
General
1 1,011 (31.25%) Social Skills
2 625 (19.32%) Analytical Skills
3 620 (19.17%) Finance
4 574 (17.74%) Marketing
5 310 (9.58%) Inclusion and Diversity
6 198 (6.12%) Retail
7 149 (4.61%) Law
8 139 (4.30%) Public Sector
9 125 (3.86%) Manufacturing
10 123 (3.80%) Presentation Skills
11 118 (3.65%) Organisational Skills
12 96 (2.97%) Telecoms
13 90 (2.78%) Legal
14 44 (1.36%) Back Office
15 43 (1.33%) Billing
16 42 (1.30%) Publishing
17 36 (1.11%) Brand Awareness
18 35 (1.08%) Aerospace
18 35 (1.08%) Influencing Skills
19 29 (0.90%) Pharmaceutical
Job Titles
1 515 (15.92%) Developer
2 498 (15.39%) Senior
3 308 (9.52%) Analyst
4 225 (6.96%) Business Manager
5 218 (6.74%) Consultant
6 217 (6.71%) Architect
7 213 (6.58%) Technical Specialist
8 210 (6.49%) Linux Specialist
9 204 (6.31%) Development Manager
10 203 (6.28%) Lead
11 192 (5.94%) Business Development Manager
12 169 (5.22%) Project Manager
13 136 (4.20%) Senior Developer
14 129 (3.99%) Senior Data Warehouse Specialist
15 127 (3.93%) Senior Linux Specialist
15 127 (3.93%) Senior Technical Specialist
15 127 (3.93%) Senior Unix Technical Specialist
16 117 (3.62%) Solutions Architect
17 104 (3.21%) Dynamics 365 Developer
18 98 (3.03%) Administrator
Libraries, Frameworks & Software Standards
1 274 (8.47%) .NET
2 200 (6.18%) HTML
3 173 (5.35%) CSS
4 96 (2.97%) .NET Framework
5 91 (2.81%) .NET Core
5 91 (2.81%) React
6 83 (2.57%) Web Services
7 71 (2.19%) ASP.NET
7 71 (2.19%) REST
8 69 (2.13%) XML
9 56 (1.73%) RESTful
10 55 (1.70%) JSON
11 49 (1.51%) ASP.NET MVC
11 49 (1.51%) jQuery
12 46 (1.42%) Laravel
13 39 (1.21%) Next.js
14 37 (1.14%) Lightning Web Components
15 36 (1.11%) Vue
16 35 (1.08%) HTML5 Canvas
17 34 (1.05%) HTML5
Miscellaneous
1 305 (9.43%) Social Media
2 229 (7.08%) Self-Motivation
3 192 (5.94%) Management Information System
4 117 (3.62%) Driving Licence
5 113 (3.49%) Product Ownership
6 90 (2.78%) Enterprise Software
7 57 (1.76%) Onboarding
8 48 (1.48%) Low-Code
9 44 (1.36%) Mobile App
9 44 (1.36%) Replication
10 28 (0.87%) Virtual Team
11 25 (0.77%) Team-Oriented Environment
12 24 (0.74%) Greenfield Project
13 22 (0.68%) Marketing Technology
14 21 (0.65%) Legacy Systems
15 19 (0.59%) FMCG
15 19 (0.59%) Foreign Exchange (FX)
15 19 (0.59%) Housing Association
15 19 (0.59%) Renewable Energy
16 18 (0.56%) NHS
Operating Systems
1 255 (7.88%) Linux
2 212 (6.55%) Ubuntu
3 134 (4.14%) Windows
4 44 (1.36%) Windows Server
5 30 (0.93%) Windows 10
6 16 (0.49%) Android
7 11 (0.34%) Windows 7
8 9 (0.28%) Windows Phone
9 7 (0.22%) Apple iOS
10 6 (0.19%) Windows Server 2012
10 6 (0.19%) Windows Server 2019
11 5 (0.15%) Mac OS
12 4 (0.12%) Windows Server 2016
13 3 (0.093%) Unix
13 3 (0.093%) Windows Server 2008
14 2 (0.062%) AIX
14 2 (0.062%) Oracle Linux
Processes & Methodologies
1 604 (18.67%) Agile
2 563 (17.40%) Problem-Solving
3 469 (14.50%) Customer Service
4 424 (13.11%) ERP
5 398 (12.30%) Project Management
6 349 (10.79%) Business Intelligence
7 335 (10.36%) Business Development
8 311 (9.61%) Artificial Intelligence
9 288 (8.90%) DevOps
10 283 (8.75%) Cybersecurity
11 274 (8.47%) IT Strategy
12 239 (7.39%) Technology Strategy
13 220 (6.80%) Continuous Improvement
14 209 (6.46%) Analytics
14 209 (6.46%) Roadmaps
15 196 (6.06%) Project Delivery
16 185 (5.72%) Stakeholder Management
17 182 (5.63%) B2B
18 172 (5.32%) Decision-Making
19 169 (5.22%) Scrum
Programming Languages
1 466 (14.40%) SQL
2 311 (9.61%) JavaScript
3 292 (9.03%) C#
4 216 (6.68%) Bash
5 90 (2.78%) Python
6 82 (2.53%) PHP
7 71 (2.19%) T-SQL
8 63 (1.95%) Java
9 42 (1.30%) Apex Code
10 33 (1.02%) PowerShell
11 30 (0.93%) PL/SQL
12 28 (0.87%) R
13 26 (0.80%) C
13 26 (0.80%) TypeScript
14 15 (0.46%) VB.NET
15 10 (0.31%) Data Analysis Expressions
15 10 (0.31%) Kotlin
16 8 (0.25%) SOQL
17 5 (0.15%) Formula Language
18 4 (0.12%) ABAP
Qualifications
1 511 (15.80%) Degree
2 91 (2.81%) Computer Science Degree
3 70 (2.16%) Security Cleared
4 57 (1.76%) SC Cleared
5 47 (1.45%) Microsoft Certification
6 41 (1.27%) DBS Check
7 20 (0.62%) PMI Certification
8 16 (0.49%) PRINCE2 Practitioner
9 14 (0.43%) HND
10 13 (0.40%) Master's Degree
11 11 (0.34%) APMP
11 11 (0.34%) ITIL Certification
11 11 (0.34%) PMP
12 9 (0.28%) Azure Certification
12 9 (0.28%) BPSS Clearance
13 7 (0.22%) CCNA
13 7 (0.22%) Cisco Certification
13 7 (0.22%) ISTQB
13 7 (0.22%) MCSE
13 7 (0.22%) Postgraduate
Quality Assurance & Compliance
1 114 (3.52%) QA
2 107 (3.31%) SLA
3 89 (2.75%) GDPR
4 52 (1.61%) Data Quality
5 45 (1.39%) Accessibility
6 28 (0.87%) PMO
7 23 (0.71%) ISO/IEC 27001
8 22 (0.68%) ISO 9001
9 13 (0.40%) Cyber Essentials
10 8 (0.25%) Actionable Recommendations
11 5 (0.15%) PCI DSS
12 4 (0.12%) COBIT
12 4 (0.12%) PSD2
13 3 (0.093%) ISO 14001
13 3 (0.093%) NIST
13 3 (0.093%) PMBOK
14 2 (0.062%) Disclosure Scotland
14 2 (0.062%) ISO 9000
14 2 (0.062%) NIST 800
15 1 (0.031%) ISO/IEC 17025
System Software
1 304 (9.40%) Active Directory
2 23 (0.71%) VMware Infrastructure
3 16 (0.49%) Docker
4 11 (0.34%) Hyper-V
5 9 (0.28%) Terminal Services
6 8 (0.25%) Firmware
7 7 (0.22%) vSphere
8 5 (0.15%) Virtual Machines
9 4 (0.12%) VMware ESXi
10 3 (0.093%) Virtual Servers
11 1 (0.031%) XenApp
Systems Management
1 220 (6.80%) Microsoft Intune
2 210 (6.49%) Jamf Pro
3 9 (0.28%) AirWatch
4 8 (0.25%) Active Directory Federation Services
5 6 (0.19%) CloudHub
5 6 (0.19%) Kubernetes
6 5 (0.15%) Autotask
6 5 (0.15%) Rancher
6 5 (0.15%) Systems Management Server (SMS)
7 4 (0.12%) Cacti
8 3 (0.093%) Galera Cluster
8 3 (0.093%) Single Sign-On
8 3 (0.093%) vCenter Server
9 2 (0.062%) CASB
9 2 (0.062%) PaperCut
9 2 (0.062%) Terraform
10 1 (0.031%) Core Impact
10 1 (0.031%) Microsoft Clustering
10 1 (0.031%) SafeCom
10 1 (0.031%) SCCM
Vendors
1 1,386 (42.84%) Microsoft
2 440 (13.60%) Salesforce
3 210 (6.49%) CyberArk
3 210 (6.49%) Tanium
4 169 (5.22%) SAP
5 107 (3.31%) Oracle
6 88 (2.72%) Google
7 52 (1.61%) Adobe
8 45 (1.39%) HubSpot
9 43 (1.33%) Siebel
10 42 (1.30%) Sitecore
11 37 (1.14%) Cisco
11 37 (1.14%) Optimizely
12 36 (1.11%) Sage
13 28 (0.87%) VMware
14 26 (0.80%) IFS
15 24 (0.74%) Facebook
16 20 (0.62%) Databricks
17 19 (0.59%) Fortinet
17 19 (0.59%) Juniper