The first table below looks at the demand for Search Engine Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 30 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 570 541 554
Rank change year-on-year
-29 +13
Contract jobs citing Search Engine Marketing 4 3 5
As % of all contract IT jobs located in England 0.008% 0.006% 0.009%
As % of the Processes & Methodologies category 0.011% 0.009% 0.013%
Number of daily rates quoted 2 3 1
Average daily rate
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of your Daily Rate
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£363 £200 £300
Average daily rate % change year-on-year
+81.25% -33.33%
UK excluding London average daily rate - £390 £300
% change year-on-year
- +30.00%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
36732 34187 37631
As % of all contract IT jobs located in England 74.42% 73.38% 71.10%
Number of daily rates quoted 23130 21200 22120
Average daily rate £407 £412 £400
Average daily rate % change year-on-year
-1.33% +3.00%
90% offered a daily rate of more than £275 £274 £270
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1077 979 1380
Average hourly rate £24.00 £31.25 £32.00
Average hourly rate % change year-on-year
-23.20% -2.34%
90% offered a hourly rate of more than £12.50 £13.35 £14.00
10% offered a hourly rate of more than £46.50 £48.84 £46.00
UK excluding London average hourly rate £26.50 £31.00 £31.50
% change year-on-year
-14.51% -1.58%
Search Engine Marketing
UK

Search Engine Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Search Engine Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in England

Search Engine Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing across the England region.

Search Engine Marketing Daily Rate Trend in England

Search Engine Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing across the England region.

Search Engine Marketing Hourly Rate Trend in England

Search Engine Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Search Engine Marketing within the England region over the 3 months to 30 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +15 2 £363 +74.69% 6
South East - 2 - - 1
Yorkshire - - - - 3
North West - - - -
Search Engine Marketing
UK

Search Engine Marketing
Top 30 Related IT Skills in England

For the 6 months to 30 July 2014, IT contractor jobs across the England region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing.

1 7 (100.00%) SEO
1 7 (100.00%) Marketing
1 7 (100.00%) Analytics
2 4 (57.14%) Pay per click
2 4 (57.14%) Google
3 3 (42.86%) Web Analytics
3 3 (42.86%) Advertising
3 3 (42.86%) JavaScript
3 3 (42.86%) Project Management
3 3 (42.86%) Digital Marketing
3 3 (42.86%) Google Analytics
4 2 (28.57%) Display Advertising
4 2 (28.57%) Campaign Analysis
4 2 (28.57%) Trend Analysis
4 2 (28.57%) Usability Testing
4 2 (28.57%) Market Research
4 2 (28.57%) Online Marketing
4 2 (28.57%) CSS
4 2 (28.57%) HTML
4 2 (28.57%) Salesforce.com
4 2 (28.57%) Data Analysis
4 2 (28.57%) MS PowerPoint
4 2 (28.57%) Statistical Analysis
4 2 (28.57%) New Media
5 1 (14.29%) Omniture
5 1 (14.29%) E-Commerce
5 1 (14.29%) Pharmaceutical
5 1 (14.29%) Social Media
5 1 (14.29%) Multivariate Testing
5 1 (14.29%) Marketing Strategy

Search Engine Marketing
Top Related IT Skills in England by Category

For the 6 months to 30 July 2014, IT contractor jobs across the England region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Applications
1 2 (28.57%) MS PowerPoint
Business Applications
1 3 (42.86%) Google Analytics
General
1 7 (100.00%) Marketing
2 3 (42.86%) Advertising
3 1 (14.29%) Pharmaceutical
Job Titles
1 1 (14.29%) Web Analyst
1 1 (14.29%) Marketing Manager
1 1 (14.29%) Analyst
1 1 (14.29%) Consultant
1 1 (14.29%) Digital Marketing Manager
1 1 (14.29%) Marketing Consultant
1 1 (14.29%) SEO Consultant
Libraries, Frameworks & Software Standards
1 2 (28.57%) CSS
1 2 (28.57%) HTML
Miscellaneous
1 2 (28.57%) New Media
2 1 (14.29%) Social Media
Processes & Methodologies
1 7 (100.00%) SEO
1 7 (100.00%) Analytics
2 4 (57.14%) Pay per click
3 3 (42.86%) Web Analytics
3 3 (42.86%) Project Management
3 3 (42.86%) Digital Marketing
4 2 (28.57%) Display Advertising
4 2 (28.57%) Campaign Analysis
4 2 (28.57%) Trend Analysis
4 2 (28.57%) Usability Testing
4 2 (28.57%) Market Research
4 2 (28.57%) Online Marketing
4 2 (28.57%) Data Analysis
4 2 (28.57%) Statistical Analysis
5 1 (14.29%) E-Commerce
5 1 (14.29%) Multivariate Testing
5 1 (14.29%) Marketing Strategy
5 1 (14.29%) Email Marketing
Programming Languages
1 3 (42.86%) JavaScript
Vendors
1 4 (57.14%) Google
2 2 (28.57%) Salesforce.com
3 1 (14.29%) Omniture