The table below looks at the statistics for Search Engine Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank - 578 567
Contract jobs citing Search Engine Marketing 0 2 4
As % of all contract IT jobs located in England - 0.004% 0.009%
As % of the Processes & Methodologies category - 0.006% 0.012%
Number of daily rates quoted 0 0 2
Average daily rate - - £243
UK excluding London average daily rate - - £135
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Search Engine Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
38364 35865 34140
As % of all contract IT jobs located in England 81.30% 77.81% 77.01%
Number of daily rates quoted 25447 23262 21094
Average daily rate £425 £425 £401
Average daily rate % change year-on-year
- +5.98%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1104 964 1067
Average hourly rate £37.50 £26.00 £27.50
Average hourly rate % change year-on-year
+44.23% -5.45%
90% offered a hourly rate of more than £12.65 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.00 £52.40
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Search Engine Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Search Engine Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in England

Search Engine Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing across the England region.

Search Engine Marketing Daily Rate Trend in England

Search Engine Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing across the England region.

Search Engine Marketing Hourly Rate Trend in England

Search Engine Marketing
Top 23 Related IT Skills in England

For the 6 months to 5 February 2016, IT contractor jobs across the England region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing.

1 2 (100.00%) Google Analytics
1 2 (100.00%) Google
1 2 (100.00%) Marketing
1 2 (100.00%) Analytics
2 1 (50.00%) Analytical Skills
2 1 (50.00%) Web Development
2 1 (50.00%) Pay per click
2 1 (50.00%) Digital Marketing
2 1 (50.00%) jQuery
2 1 (50.00%) Multivariate Testing
2 1 (50.00%) Social Media
2 1 (50.00%) Adobe Analytics
2 1 (50.00%) Behavioural Targeting
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) HTML
2 1 (50.00%) JavaScript
2 1 (50.00%) CSS
2 1 (50.00%) XHTML
2 1 (50.00%) E-Commerce
2 1 (50.00%) Adobe
2 1 (50.00%) SEO
2 1 (50.00%) Web Analytics
2 1 (50.00%) DoubleClick

Search Engine Marketing
Top Related IT Skills in England by Category

For the 6 months to 5 February 2016, IT contractor jobs across the England region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Cloud Services
1 2 (100.00%) Google Analytics
2 1 (50.00%) Adobe Analytics
General
1 2 (100.00%) Marketing
Job Titles
1 1 (50.00%) Account Manager
1 1 (50.00%) Analyst
1 1 (50.00%) Digital Analyst
1 1 (50.00%) PPC Account Manager
1 1 (50.00%) PPC Manager
1 1 (50.00%) Web Analyst
1 1 (50.00%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 1 (50.00%) CSS
1 1 (50.00%) HTML
1 1 (50.00%) jQuery
1 1 (50.00%) XHTML
Miscellaneous
1 1 (50.00%) Analytical Skills
1 1 (50.00%) Social Media
Processes & Methodologies
1 2 (100.00%) Analytics
2 1 (50.00%) Behavioural Targeting
2 1 (50.00%) Digital Marketing
2 1 (50.00%) E-Commerce
2 1 (50.00%) Marketing Strategy
2 1 (50.00%) Multivariate Testing
2 1 (50.00%) Pay per click
2 1 (50.00%) SEO
2 1 (50.00%) Web Analytics
2 1 (50.00%) Web Development
Programming Languages
1 1 (50.00%) JavaScript
Vendors
1 2 (100.00%) Google
2 1 (50.00%) Adobe
2 1 (50.00%) DoubleClick