The first table below looks at the demand for Search Engine Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Search Engine Marketing
Rank - 559 572
Contract jobs citing Search Engine Marketing 0 3 1
As % of all contract IT jobs located in England - 0.006% 0.002%
As % of the Processes & Methodologies category - 0.008% 0.003%
Number of daily rates quoted 0 1 1
Average daily rate - £175 £350
Average daily rate % change year-on-year
- -50.00%
UK excluding London average daily rate - - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
All Processes & Methodologies
England
Contract IT job ads with a match in the
Processes & Methodologies category
29662 36514 38847
As % of all contract IT jobs located in England 71.44% 68.38% 68.00%
Number of daily rates quoted 18132 21436 22477
Average daily rate £420 £413 £450
Average daily rate % change year-on-year
+1.81% -8.33%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £588 £600
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 906 1198 1411
Average hourly rate £32.00 £25.00 £28.50
Average hourly rate % change year-on-year
+28.00% -12.28%
90% offered a hourly rate of more than £13.61 £13.27 £13.50
10% offered a hourly rate of more than £50.00 £45.00 £45.00
UK excluding London average hourly rate £30.45 £25.00 £29.00
% change year-on-year
+21.78% -13.79%
Search Engine Marketing
UK

Search Engine Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Search Engine Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

England Search Engine Marketing Jobs Demand Trend

Search Engine Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing across the England region.

England Search Engine Marketing Daily Rate Trend

Search Engine Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing across the England region.

England Search Engine Marketing Hourly Rate Trend

Search Engine Marketing
Top 19 Related IT Skills

For the 6 months to 23 May 2013, IT contractor jobs across the England region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing.

1 2 (100.00%) Marketing
1 2 (100.00%) SEO
1 2 (100.00%) Social Media
1 2 (100.00%) Analytics
2 1 (50.00%) Social Media Marketing
2 1 (50.00%) E-Commerce
2 1 (50.00%) Service Delivery
2 1 (50.00%) Advertising
2 1 (50.00%) Google
2 1 (50.00%) Pay per click
2 1 (50.00%) French Language
2 1 (50.00%) German Language
2 1 (50.00%) Italian Language
2 1 (50.00%) Spanish Language
2 1 (50.00%) Google Analytics
2 1 (50.00%) Email Marketing
2 1 (50.00%) Display Advertising
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Online Marketing

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT contractor jobs across the England region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Business Applications
1 1 (50.00%) Google Analytics
General
1 2 (100.00%) Marketing
2 1 (50.00%) Advertising
2 1 (50.00%) French Language
2 1 (50.00%) German Language
2 1 (50.00%) Italian Language
2 1 (50.00%) Spanish Language
Job Titles
1 1 (50.00%) Consultant
1 1 (50.00%) SEO Consultant
Miscellaneous
1 2 (100.00%) Social Media
Processes & Methodologies
1 2 (100.00%) SEO
1 2 (100.00%) Analytics
2 1 (50.00%) Social Media Marketing
2 1 (50.00%) E-Commerce
2 1 (50.00%) Service Delivery
2 1 (50.00%) Pay per click
2 1 (50.00%) Email Marketing
2 1 (50.00%) Display Advertising
2 1 (50.00%) Digital Marketing
2 1 (50.00%) Online Marketing
Vendors
1 1 (50.00%) Google