The first table below looks at the demand for Search Engine Marketing skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 585 - 570
Rank change year-on-year
- 0
Contract jobs citing Search Engine Marketing 5 0 7
As % of all contract IT jobs located in England 0.010% - 0.013%
As % of the Processes & Methodologies category 0.013% - 0.018%
Number of daily rates quoted 4 0 3
Average daily rate £215 - £175
UK excluding London average daily rate £135 - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £19.00
Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37958 31464 38928
As % of all contract IT jobs located in England 73.95% 73.02% 69.89%
Number of daily rates quoted 23972 19227 22646
Average daily rate £405 £413 £415
Average daily rate % change year-on-year
-1.81% -0.60%
90% offered a daily rate of more than £275 £275 £275
10% offered a daily rate of more than £575 £575 £600
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 1118 981 1339
Average hourly rate £27.88 £32.00 £27.50
Average hourly rate % change year-on-year
-12.89% +16.36%
90% offered a hourly rate of more than £12.25 £13.50 £13.90
10% offered a hourly rate of more than £50.00 £54.00 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
Search Engine Marketing
UK

Search Engine Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Search Engine Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in England

Search Engine Marketing
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing across the England region.

Search Engine Marketing Daily Rate Trend in England

Search Engine Marketing
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Search Engine Marketing across the England region over the 3 months to 18 April 2014.

Search Engine Marketing Daily Rate Histogram in England

Search Engine Marketing
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing across the England region.

Search Engine Marketing Hourly Rate Trend in England

Search Engine Marketing
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Search Engine Marketing within the England region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
London - 3 £215 - 9
South West - 2 £135 -
Yorkshire - - - -
North West - - - - 1
South East - - - - 1
Search Engine Marketing
UK

Search Engine Marketing
Top 30 Related IT Skills in England

For the 6 months to 18 April 2014, IT contractor jobs across the England region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing.

1 8 (100.00%) SEO
1 8 (100.00%) Marketing
1 8 (100.00%) Analytics
2 6 (75.00%) Digital Marketing
2 6 (75.00%) Google
2 6 (75.00%) Google Analytics
3 5 (62.50%) Pay per click
4 4 (50.00%) HTML
5 3 (37.50%) Content Management
5 3 (37.50%) Social Media
5 3 (37.50%) New Media
6 2 (25.00%) Campaign Management
6 2 (25.00%) Campaign Analysis
6 2 (25.00%) Trend Analysis
6 2 (25.00%) Market Research
6 2 (25.00%) Online Marketing
6 2 (25.00%) Marketing Strategy
6 2 (25.00%) Social Network
6 2 (25.00%) Display Advertising
6 2 (25.00%) Usability Testing
6 2 (25.00%) Data Analysis
6 2 (25.00%) MS PowerPoint
6 2 (25.00%) Omniture
6 2 (25.00%) Advertising
6 2 (25.00%) CMS
6 2 (25.00%) Retail
6 2 (25.00%) Web Development
6 2 (25.00%) CRM
6 2 (25.00%) Salesforce.com
7 1 (12.50%) Internet

Search Engine Marketing
Top Related IT Skills in England by Category

For the 6 months to 18 April 2014, IT contractor jobs across the England region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (25.00%) CMS
Applications
1 2 (25.00%) MS PowerPoint
2 1 (12.50%) MS Office
2 1 (12.50%) MS Excel
Business Applications
1 6 (75.00%) Google Analytics
2 1 (12.50%) SiteCatalyst
Communications & Networking
1 1 (12.50%) Internet
Database & Business Intelligence
1 1 (12.50%) MySQL
General
1 8 (100.00%) Marketing
2 2 (25.00%) Advertising
2 2 (25.00%) Retail
3 1 (12.50%) Finance
Job Titles
1 2 (25.00%) Digital Marketing Executive
1 2 (25.00%) Marketing Executive
2 1 (12.50%) Account Manager
2 1 (12.50%) SEO Specialist
2 1 (12.50%) Marketing Manager
2 1 (12.50%) Digital Marketing Manager
2 1 (12.50%) Digital Account Manager
Libraries, Frameworks & Software Standards
1 4 (50.00%) HTML
2 1 (12.50%) CSS
2 1 (12.50%) XHTML
2 1 (12.50%) jQuery
Miscellaneous
1 3 (37.50%) Social Media
1 3 (37.50%) New Media
2 2 (25.00%) Social Network
3 1 (12.50%) Photography
3 1 (12.50%) Blog
3 1 (12.50%) FMCG
Processes & Methodologies
1 8 (100.00%) SEO
1 8 (100.00%) Analytics
2 6 (75.00%) Digital Marketing
3 5 (62.50%) Pay per click
4 3 (37.50%) Content Management
5 2 (25.00%) Campaign Management
5 2 (25.00%) Campaign Analysis
5 2 (25.00%) Trend Analysis
5 2 (25.00%) Market Research
5 2 (25.00%) Online Marketing
5 2 (25.00%) Marketing Strategy
5 2 (25.00%) Display Advertising
5 2 (25.00%) Usability Testing
5 2 (25.00%) Data Analysis
5 2 (25.00%) Web Development
5 2 (25.00%) CRM
6 1 (12.50%) Project Management
6 1 (12.50%) E-Commerce
6 1 (12.50%) Email Marketing
6 1 (12.50%) Internet Marketing
Programming Languages
1 1 (12.50%) PHP
1 1 (12.50%) SQL
Vendors
1 6 (75.00%) Google
2 2 (25.00%) Omniture
2 2 (25.00%) Salesforce.com
3 1 (12.50%) Microsoft