The table below looks at the statistics for Search Engine Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank 571 560 535
Rank change year-on-year
-11 -25
Contract jobs citing Search Engine Marketing 5 6 2
As % of all contract IT jobs located in the UK 0.010% 0.012% 0.004%
As % of the Processes & Methodologies category 0.013% 0.016% 0.006%
Number of daily rates quoted 0 4 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
- £215 £175
Average daily rate % change year-on-year
- +22.85%
UK excluding London average daily rate - £135 £175
% change year-on-year
- -22.85%
Number of hourly rates quoted 1 0 0
Average hourly rate £14.00 - -
UK excluding London average hourly rate £14.00 - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39834 37606 32717
As % of all contract IT jobs located in the UK 75.91% 74.82% 72.89%
Number of daily rates quoted 25112 22628 19457
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £570 £575
UK excluding London average daily rate £400 £375 £363
% change year-on-year
+6.66% +3.44%
Number of hourly rates quoted 1043 1134 1178
Average hourly rate £27.50 £27.50 £30.00
Average hourly rate % change year-on-year
- -8.33%
90% offered a hourly rate of more than £12.10 £12.31 £12.00
10% offered a hourly rate of more than £49.50 £50.00 £51.00
UK excluding London average hourly rate £30.00 £27.50 £31.50
% change year-on-year
+9.09% -12.69%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Daily Rate Trend in the UK

Search Engine Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Hourly Rate Trend in the UK

Search Engine Marketing
Top 20 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -19 5 - - 6
South East - 4 - - 1
City of London +15 1 - - 1
London -18 1 - - 2
Macclesfield - - - -
Manchester - - - -
Warrington - - - -
Cheshire - - - -
East Sussex - - - -
Kent - - - -
North Yorkshire - - - - 1
West Yorkshire - - - - 1
Yorkshire - - - - 2
North West - - - -
Canary Wharf - - - -
Brighton - - - -
Folkestone - - - -
Harrogate - - - - 1
Knutsford - - - -
Leeds - - - - 1

Search Engine Marketing
Top 24 Related IT Skills

For the 6 months to 27 February 2015, IT contractor jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing.

1 6 (100.00%) SEO
1 6 (100.00%) Marketing
2 5 (83.33%) Pay per click
3 3 (50.00%) MS Office
3 3 (50.00%) Microsoft
3 3 (50.00%) Social Media
3 3 (50.00%) Digital Media
3 3 (50.00%) User Experience
4 2 (33.33%) Analytics
4 2 (33.33%) Google Analytics
4 2 (33.33%) E-Commerce
4 2 (33.33%) Google
5 1 (16.67%) CRM
5 1 (16.67%) Degree
5 1 (16.67%) Copywriting
5 1 (16.67%) Adobe
5 1 (16.67%) Project Management
5 1 (16.67%) Manufacturing
5 1 (16.67%) CMS
5 1 (16.67%) Content Management
5 1 (16.67%) Digital Marketing
5 1 (16.67%) Time Management
5 1 (16.67%) Marketing Strategy
5 1 (16.67%) Radian6

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 27 February 2015, IT contractor jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (16.67%) CMS
Applications
1 3 (50.00%) MS Office
Business Applications
1 2 (33.33%) Google Analytics
2 1 (16.67%) Radian6
General
1 6 (100.00%) Marketing
2 1 (16.67%) Manufacturing
Job Titles
1 1 (16.67%) Coordinator
1 1 (16.67%) E-Commerce Specialist
1 1 (16.67%) Product Specialist
Miscellaneous
1 3 (50.00%) Social Media
1 3 (50.00%) Digital Media
1 3 (50.00%) User Experience
2 1 (16.67%) Copywriting
Processes & Methodologies
1 6 (100.00%) SEO
2 5 (83.33%) Pay per click
3 2 (33.33%) E-Commerce
3 2 (33.33%) Analytics
4 1 (16.67%) CRM
4 1 (16.67%) Project Management
4 1 (16.67%) Content Management
4 1 (16.67%) Digital Marketing
4 1 (16.67%) Time Management
4 1 (16.67%) Marketing Strategy
Qualifications
1 1 (16.67%) Degree
Vendors
1 3 (50.00%) Microsoft
2 2 (33.33%) Google
3 1 (16.67%) Adobe
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Volaris Exec
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Rate: Circa £30,000 pro rata plus10% Bonus + Car
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