The table below looks at the statistics for Search Engine Marketing skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 5 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
5 Dec 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank 621 635 648
Rank change year-on-year
+14 +13
Contract jobs citing Search Engine Marketing 6 2 1
As % of all contract IT jobs located in the UK 0.012% 0.004% 0.002%
As % of the Processes & Methodologies category 0.014% 0.005% 0.002%
Number of daily rates quoted 3 0 0
Median daily rate £250 - -
UK excluding London median daily rate - - -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41422 44386 44123
As % of all contract IT jobs located in the UK 82.54% 81.14% 76.98%
Number of daily rates quoted 27610 28756 28711
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £295 £275
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1089 1336 1216
Median hourly rate £30.00 £31.44 £25.00
Median hourly rate % change year-on-year
-4.58% +25.76%
90% offered a hourly rate of more than £12.50 £12.50 £12.00
10% offered a hourly rate of more than £50.00 £50.00 £49.85
UK excluding London median hourly rate £30.75 £34.95 £25.00
% change year-on-year
-12.01% +39.80%

Search Engine Marketing
Jobs Demand Trend

The demand trend of contract jobs citing Search Engine Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Daily Rate Trend in the UK

Search Engine Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Search Engine Marketing within the UK over the 3 months to 5 December 2016.

Search Engine Marketing Daily Rate Histogram in the UK

Search Engine Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Hourly Rate Trend in the UK

Search Engine Marketing
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 5 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +5 6 £250 - 4
London +1 5 £250 - 3
City of London - 2 £450 -
Leicester - 1 - -
Leicestershire - 1 - -
East Midlands - 1 - - 1

Search Engine Marketing
Top 30 Related IT Skills

For the 6 months to 5 December 2016, IT contractor jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Search Engine Marketing.

1 8 (100.00%) Marketing
2 5 (62.50%) SQL
2 5 (62.50%) Microsoft
3 4 (50.00%) SEO
3 4 (50.00%) Analytics
4 3 (37.50%) Apache Pig
4 3 (37.50%) Relational Database
4 3 (37.50%) Cascading
4 3 (37.50%) Apache Spark
4 3 (37.50%) Mockito
4 3 (37.50%) Apache Hive
4 3 (37.50%) NoSQL
4 3 (37.50%) MapReduce
4 3 (37.50%) Big Data
4 3 (37.50%) Talend
4 3 (37.50%) Pay per click
4 3 (37.50%) Unit Testing
4 3 (37.50%) Talend Open Studio
4 3 (37.50%) Hadoop
4 3 (37.50%) Amazon AWS
4 3 (37.50%) Online Marketing
4 3 (37.50%) Maven
4 3 (37.50%) Teradata
4 3 (37.50%) Agile Software Development
4 3 (37.50%) TDD
4 3 (37.50%) Java
4 3 (37.50%) E-Commerce
4 3 (37.50%) ETL
4 3 (37.50%) SQL Server
4 3 (37.50%) JUnit

Search Engine Marketing
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (37.50%) Apache Pig
1 3 (37.50%) Apache Spark
Applications
1 2 (25.00%) MS Excel
1 2 (25.00%) MS Office
Business Applications
1 2 (25.00%) WebTrends
Cloud Services
1 3 (37.50%) Amazon AWS
2 2 (25.00%) Adobe Analytics
2 2 (25.00%) AdWords
2 2 (25.00%) Google Analytics
Database & Business Intelligence
1 3 (37.50%) Apache Hive
1 3 (37.50%) Big Data
1 3 (37.50%) Hadoop
1 3 (37.50%) NoSQL
1 3 (37.50%) Relational Database
1 3 (37.50%) SQL Server
2 2 (25.00%) BusinessObjects
3 1 (12.50%) HBase
Development Applications
1 3 (37.50%) JUnit
1 3 (37.50%) Maven
1 3 (37.50%) Mockito
1 3 (37.50%) Talend Open Studio
2 2 (25.00%) Git (software)
General
1 8 (100.00%) Marketing
2 2 (25.00%) Advertising
3 1 (12.50%) Retail
Job Titles
1 3 (37.50%) Developer
2 2 (25.00%) AdWords Manager
2 2 (25.00%) Campaign Manager
2 2 (25.00%) Contracts Manager
2 2 (25.00%) ETL Developer
2 2 (25.00%) Hadoop Developer
2 2 (25.00%) Java Developer
2 2 (25.00%) Java Hadoop Developer
2 2 (25.00%) Web Manager
3 1 (12.50%) Analytics Manager
3 1 (12.50%) Apache Spark Developer
3 1 (12.50%) Big Data Developer
3 1 (12.50%) Digital Marketing Manager
3 1 (12.50%) Google Analytics Manager
3 1 (12.50%) Java Scala Developer
3 1 (12.50%) Marketing Manager
3 1 (12.50%) Scala Developer
3 1 (12.50%) SEO Manager
3 1 (12.50%) Web Analytics Manager
Libraries, Frameworks & Software Standards
1 3 (37.50%) Cascading
1 3 (37.50%) Web Services
Miscellaneous
1 1 (12.50%) Digital Media
1 1 (12.50%) Social Media
Operating Systems
1 2 (25.00%) Linux
Processes & Methodologies
1 4 (50.00%) Analytics
1 4 (50.00%) SEO
2 3 (37.50%) Agile Software Development
2 3 (37.50%) E-Commerce
2 3 (37.50%) ETL
2 3 (37.50%) MapReduce
2 3 (37.50%) Online Marketing
2 3 (37.50%) Pay per click
2 3 (37.50%) TDD
2 3 (37.50%) Unit Testing
3 2 (25.00%) Business Analysis
3 2 (25.00%) Business Intelligence
3 2 (25.00%) CRM
3 2 (25.00%) Market Research
3 2 (25.00%) Project Management
3 2 (25.00%) Web Analytics
3 2 (25.00%) Web Development
4 1 (12.50%) Data Analysis
4 1 (12.50%) Digital Marketing
4 1 (12.50%) Software Engineering
Programming Languages
1 5 (62.50%) SQL
2 3 (37.50%) Java
3 2 (25.00%) C
4 1 (12.50%) Scala
Systems Management
1 3 (37.50%) Oozie
Vendors
1 5 (62.50%) Microsoft
2 3 (37.50%) Talend
2 3 (37.50%) Teradata
3 2 (25.00%) Brio
3 2 (25.00%) Cognos
3 2 (25.00%) Coremetrics
3 2 (25.00%) Google
3 2 (25.00%) MicroStrategy
3 2 (25.00%) Omniture