The table below looks at the statistics for Search Engine Marketing skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 607 573 583
Rank change year-on-year
-34 +10
Contract jobs citing Search Engine Marketing 4 10 5
As % of all contract IT jobs located in the UK 0.007% 0.019% 0.009%
As % of the Processes & Methodologies category 0.010% 0.025% 0.012%
Number of daily rates quoted 2 8 1
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£363 £264 £300
Average daily rate % change year-on-year
+37.44% -12.08%
UK excluding London average daily rate - £288 £300
% change year-on-year
- -4.16%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42045 39415 41397
As % of all contract IT jobs located in the UK 74.46% 73.73% 71.59%
Number of daily rates quoted 26091 24205 23959
Average daily rate £410 £400 £400
Average daily rate % change year-on-year
+2.50% -
90% offered a daily rate of more than £275 £275 £263
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 1165 1093 1499
Average hourly rate £25.00 £29.00 £31.00
Average hourly rate % change year-on-year
-13.79% -6.45%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £50.45 £50.00 £45.00
UK excluding London average hourly rate £26.50 £30.00 £31.00
% change year-on-year
-11.66% -3.22%

Search Engine Marketing
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Search Engine Marketing within the UK as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in the UK

Search Engine Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Daily Rate Trend in the UK

Search Engine Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing within the UK.

Search Engine Marketing Hourly Rate Trend in the UK

Search Engine Marketing
Top 23 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Search Engine Marketing within the UK over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 4 £363 +51.04% 10
London +15 2 £363 +51.04% 8
South East - 2 - - 2
Wimbledon - - - -
Brighton - - - -
Crawley - - - -
Enfield - - - - 1
Harrogate - - - -
Leeds - - - -
Manchester - - - -
Middlesbrough - - - -
Nottingham - - - -
Weybridge - - - -
East Sussex - - - -
North Yorkshire - - - -
Nottinghamshire - - - -
Surrey - - - -
West Sussex - - - -
West Yorkshire - - - -
Yorkshire - - - -
City of London - - - - 1
East Midlands - - - -
North West - - - -

Search Engine Marketing
Top 22 Related IT Skills

For the 6 months to 2 September 2014, IT contractor jobs within the UK citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing.

1 5 (100.00%) SEO
1 5 (100.00%) Marketing
1 5 (100.00%) Analytics
2 3 (60.00%) JavaScript
2 3 (60.00%) Web Analytics
2 3 (60.00%) Project Management
3 2 (40.00%) CSS
3 2 (40.00%) Google
3 2 (40.00%) Statistical Analysis
3 2 (40.00%) Pay per click
3 2 (40.00%) Online Marketing
3 2 (40.00%) HTML
4 1 (20.00%) Social Media
4 1 (20.00%) Marketing Strategy
4 1 (20.00%) E-Commerce
4 1 (20.00%) Omniture
4 1 (20.00%) Pharmaceutical
4 1 (20.00%) Advertising
4 1 (20.00%) Google Analytics
4 1 (20.00%) Email Marketing
4 1 (20.00%) Digital Marketing
4 1 (20.00%) Multivariate Testing

Search Engine Marketing
Top Related IT Skills by Category

For the 6 months to 2 September 2014, IT contractor jobs within the UK citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Business Applications
1 1 (20.00%) Google Analytics
General
1 5 (100.00%) Marketing
2 1 (20.00%) Pharmaceutical
2 1 (20.00%) Advertising
Job Titles
1 1 (20.00%) Analyst
1 1 (20.00%) Consultant
1 1 (20.00%) Marketing Manager
1 1 (20.00%) Web Analyst
1 1 (20.00%) SEO Consultant
1 1 (20.00%) Digital Marketing Manager
1 1 (20.00%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 2 (40.00%) HTML
1 2 (40.00%) CSS
Miscellaneous
1 1 (20.00%) Social Media
Processes & Methodologies
1 5 (100.00%) SEO
1 5 (100.00%) Analytics
2 3 (60.00%) Web Analytics
2 3 (60.00%) Project Management
3 2 (40.00%) Online Marketing
3 2 (40.00%) Statistical Analysis
3 2 (40.00%) Pay per click
4 1 (20.00%) Email Marketing
4 1 (20.00%) Digital Marketing
4 1 (20.00%) Multivariate Testing
4 1 (20.00%) Marketing Strategy
4 1 (20.00%) E-Commerce
Programming Languages
1 3 (60.00%) JavaScript
Vendors
1 2 (40.00%) Google
2 1 (20.00%) Omniture