The table below looks at the statistics for Search Engine Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 30 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jul 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank 405 404 414
Rank change year-on-year
-1 +10
Contract jobs citing Search Engine Marketing 1 2 2
As % of all contract IT jobs located in London 0.004% 0.008% 0.008%
As % of the Processes & Methodologies category 0.005% 0.011% 0.010%
Number of daily rates quoted 1 2 2
Average daily rate
Keep up to 90%
of your Daily Rate
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£215 £363 £208
Average daily rate % change year-on-year
-40.68% +74.69%
UK excluding London average daily rate - - £200
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Search Engine Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18669 18628 19067
As % of all contract IT jobs located in London 79.31% 78.98% 78.61%
Number of daily rates quoted 13338 13018 13239
Average daily rate £450 £448 £450
Average daily rate % change year-on-year
+0.55% -0.55%
90% offered a daily rate of more than £313 £300 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 217 226 262
Average hourly rate £21.75 £20.16 £28.00
Average hourly rate % change year-on-year
+7.88% -28.00%
90% offered a hourly rate of more than £13.00 £14.00 £15.00
10% offered a hourly rate of more than £77.00 £53.50 £52.40
UK excluding London average hourly rate £30.00 £26.50 £31.00
% change year-on-year
+13.20% -14.51%

Search Engine Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Search Engine Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in London

Search Engine Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing across the London region.

Search Engine Marketing Daily Rate Trend in London

Search Engine Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing across the London region.

Search Engine Marketing Hourly Rate Trend in London

Search Engine Marketing
Top 21 Related IT Skills in London

For the 6 months to 30 July 2015, IT contractor jobs across the London region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing.

1 4 (100.00%) Project Management
1 4 (100.00%) Marketing
1 4 (100.00%) Content Management
2 3 (75.00%) Marketo
2 3 (75.00%) Degree
2 3 (75.00%) Creative Marketing
2 3 (75.00%) Computer Science
2 3 (75.00%) QA
2 3 (75.00%) MS Excel
2 3 (75.00%) SEO
2 3 (75.00%) MS Visio
2 3 (75.00%) SLA
2 3 (75.00%) Microsoft
2 3 (75.00%) Salesforce.com
3 1 (25.00%) Intranet
3 1 (25.00%) SharePoint
3 1 (25.00%) E-Commerce
3 1 (25.00%) EPiServer
3 1 (25.00%) UX Design
3 1 (25.00%) User Experience
3 1 (25.00%) Business Analysis

Search Engine Marketing
Top Related IT Skills in London by Category

For the 6 months to 30 July 2015, IT contractor jobs across the London region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 1 (25.00%) SharePoint
Applications
1 3 (75.00%) MS Excel
1 3 (75.00%) MS Visio
Communications & Networking
1 1 (25.00%) Intranet
General
1 4 (100.00%) Marketing
Job Titles
1 3 (75.00%) Automation Specialist
2 1 (25.00%) Project Manager
2 1 (25.00%) Business Analyst
2 1 (25.00%) Analyst
2 1 (25.00%) Business Project Manager
2 1 (25.00%) Business Manager
Miscellaneous
1 3 (75.00%) Computer Science
2 1 (25.00%) User Experience
Processes & Methodologies
1 4 (100.00%) Project Management
1 4 (100.00%) Content Management
2 3 (75.00%) SEO
2 3 (75.00%) Creative Marketing
3 1 (25.00%) UX Design
3 1 (25.00%) E-Commerce
3 1 (25.00%) Business Analysis
Qualifications
1 3 (75.00%) Degree
Quality Assurance & Compliance
1 3 (75.00%) SLA
1 3 (75.00%) QA
Vendors
1 3 (75.00%) Microsoft
1 3 (75.00%) Salesforce.com
1 3 (75.00%) Marketo
2 1 (25.00%) EPiServer