The table below looks at the statistics for Search Engine Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank - 414 404
Contract jobs citing Search Engine Marketing 0 1 3
As % of all contract IT jobs located in London - 0.005% 0.014%
As % of the Processes & Methodologies category - 0.006% 0.017%
Number of daily rates quoted 0 0 2
Average daily rate - - £283
UK excluding London average daily rate - - £135
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Search Engine Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
17658 17038 17712
As % of all contract IT jobs located in London 83.38% 80.34% 80.46%
Number of daily rates quoted 12589 12189 12162
Average daily rate £475 £450 £438
Average daily rate % change year-on-year
+5.55% +2.85%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 215 200 245
Average hourly rate £22.00 £21.50 £24.00
Average hourly rate % change year-on-year
+2.32% -10.41%
90% offered a hourly rate of more than £12.50 £11.00 £14.50
10% offered a hourly rate of more than £51.39 £47.50 £70.00
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Search Engine Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Search Engine Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in London

Search Engine Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing across the London region.

Search Engine Marketing Daily Rate Trend in London

Search Engine Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing across the London region.

Search Engine Marketing Hourly Rate Trend in London

Search Engine Marketing
Top 17 Related IT Skills in London

For the 6 months to 12 February 2016, IT contractor jobs across the London region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing.

1 1 (100.00%) JavaScript
1 1 (100.00%) E-Commerce
1 1 (100.00%) Adobe
1 1 (100.00%) SEO
1 1 (100.00%) Web Analytics
1 1 (100.00%) DoubleClick
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) jQuery
1 1 (100.00%) Multivariate Testing
1 1 (100.00%) Social Media
1 1 (100.00%) Adobe Analytics
1 1 (100.00%) Behavioural Targeting
1 1 (100.00%) Marketing Strategy
1 1 (100.00%) Analytics

Search Engine Marketing
Top Related IT Skills in London by Category

For the 6 months to 12 February 2016, IT contractor jobs across the London region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Cloud Services
1 1 (100.00%) Adobe Analytics
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Marketing
Job Titles
1 1 (100.00%) Analyst
1 1 (100.00%) Digital Analyst
1 1 (100.00%) Web Analyst
1 1 (100.00%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 1 (100.00%) jQuery
Miscellaneous
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Behavioural Targeting
1 1 (100.00%) Digital Marketing
1 1 (100.00%) E-Commerce
1 1 (100.00%) Marketing Strategy
1 1 (100.00%) Multivariate Testing
1 1 (100.00%) SEO
1 1 (100.00%) Web Analytics
Programming Languages
1 1 (100.00%) JavaScript
Vendors
1 1 (100.00%) Adobe
1 1 (100.00%) DoubleClick
1 1 (100.00%) Google