The first table below looks at the demand for Search Engine Marketing skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 16 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Apr 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 413 - 416
Rank change year-on-year
- 0
Contract jobs citing Search Engine Marketing 3 0 7
As % of all contract IT jobs located in London 0.012% - 0.025%
As % of the Processes & Methodologies category 0.016% - 0.034%
Number of daily rates quoted 3 0 3
Average daily rate £215 - £175
UK excluding London average daily rate £135 - -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - £19.00
Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18963 16710 20563
As % of all contract IT jobs located in London 76.62% 76.02% 73.40%
Number of daily rates quoted 13371 11639 13426
Average daily rate £425 £450 £450
Average daily rate % change year-on-year
-5.55% -
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £361 £370
% change year-on-year
+4.02% -2.56%
Number of hourly rates quoted 241 231 328
Average hourly rate £23.50 £33.50 £29.00
Average hourly rate % change year-on-year
-29.85% +15.51%
90% offered a hourly rate of more than £13.50 £15.00 £15.00
10% offered a hourly rate of more than £50.00 £135.00 £45.00
UK excluding London average hourly rate £30.00 £32.00 £27.00
% change year-on-year
-6.25% +18.51%
Search Engine Marketing
England

Search Engine Marketing
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Search Engine Marketing across the London region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in London

Search Engine Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing across the London region.

Search Engine Marketing Daily Rate Trend in London

Search Engine Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Search Engine Marketing across the London region over the 3 months to 16 April 2014.

Search Engine Marketing Daily Rate Histogram in London

Search Engine Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing across the London region.

Search Engine Marketing Hourly Rate Trend in London

Search Engine Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Search Engine Marketing within the London region over the 3 months to 16 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
City of London - 3 £215 - 4
Search Engine Marketing
England

Search Engine Marketing
Top 30 Related IT Skills in London

For the 6 months to 16 April 2014, IT contractor jobs across the London region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing.

1 6 (100.00%) SEO
1 6 (100.00%) Marketing
1 6 (100.00%) Analytics
2 5 (83.33%) Pay per click
3 4 (66.67%) Google
3 4 (66.67%) Google Analytics
3 4 (66.67%) Digital Marketing
4 3 (50.00%) Social Media
4 3 (50.00%) New Media
5 2 (33.33%) Campaign Analysis
5 2 (33.33%) Display Advertising
5 2 (33.33%) Marketing Strategy
5 2 (33.33%) Trend Analysis
5 2 (33.33%) Market Research
5 2 (33.33%) Usability Testing
5 2 (33.33%) Web Development
5 2 (33.33%) Advertising
5 2 (33.33%) Retail
5 2 (33.33%) Data Analysis
5 2 (33.33%) MS PowerPoint
5 2 (33.33%) Omniture
5 2 (33.33%) CRM
5 2 (33.33%) Salesforce.com
5 2 (33.33%) HTML
6 1 (16.67%) PHP
6 1 (16.67%) SQL
6 1 (16.67%) MySQL
6 1 (16.67%) MS Office
6 1 (16.67%) CSS
6 1 (16.67%) XHTML

Search Engine Marketing
Top Related IT Skills in London by Category

For the 6 months to 16 April 2014, IT contractor jobs across the London region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Applications
1 2 (33.33%) MS PowerPoint
2 1 (16.67%) MS Office
2 1 (16.67%) MS Excel
Business Applications
1 4 (66.67%) Google Analytics
2 1 (16.67%) SiteCatalyst
Communications & Networking
1 1 (16.67%) Internet
Database & Business Intelligence
1 1 (16.67%) MySQL
General
1 6 (100.00%) Marketing
2 2 (33.33%) Advertising
2 2 (33.33%) Retail
3 1 (16.67%) Finance
Job Titles
1 1 (16.67%) Account Manager
1 1 (16.67%) Marketing Manager
1 1 (16.67%) SEO Specialist
1 1 (16.67%) Digital Marketing Manager
1 1 (16.67%) Digital Account Manager
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
2 1 (16.67%) CSS
2 1 (16.67%) XHTML
2 1 (16.67%) jQuery
Miscellaneous
1 3 (50.00%) Social Media
1 3 (50.00%) New Media
2 1 (16.67%) Photography
2 1 (16.67%) Blog
2 1 (16.67%) FMCG
Processes & Methodologies
1 6 (100.00%) SEO
1 6 (100.00%) Analytics
2 5 (83.33%) Pay per click
3 4 (66.67%) Digital Marketing
4 2 (33.33%) Usability Testing
4 2 (33.33%) Data Analysis
4 2 (33.33%) Market Research
4 2 (33.33%) Trend Analysis
4 2 (33.33%) Marketing Strategy
4 2 (33.33%) Web Development
4 2 (33.33%) CRM
4 2 (33.33%) Display Advertising
4 2 (33.33%) Campaign Analysis
5 1 (16.67%) E-Commerce
5 1 (16.67%) Project Management
5 1 (16.67%) Agile Software Development
5 1 (16.67%) Content Management
5 1 (16.67%) Email Marketing
5 1 (16.67%) Internet Marketing
5 1 (16.67%) Mobile Marketing
Programming Languages
1 1 (16.67%) PHP
1 1 (16.67%) SQL
Vendors
1 4 (66.67%) Google
2 2 (33.33%) Salesforce.com
2 2 (33.33%) Omniture
3 1 (16.67%) Microsoft