The table below looks at the statistics for Search Engine Marketing skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Search Engine Marketing over the 3 months to 1 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 May 2016
Same period 2015 Same period 2014
Search Engine Marketing
Rank 434 416 425
Rank change year-on-year
-18 +9
Contract jobs citing Search Engine Marketing 5 3 3
As % of all contract IT jobs located in London 0.022% 0.013% 0.013%
As % of the Processes & Methodologies category 0.026% 0.016% 0.016%
Number of daily rates quoted 3 2 3
Median daily rate £488 £375 £215
Median daily rate % change year-on-year
+30.00% +74.41%
UK excluding London median daily rate - - -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - £14.00 -
Search Engine Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19265 18402 18847
As % of all contract IT jobs located in London 83.71% 80.79% 80.55%
Number of daily rates quoted 13995 12865 13389
Median daily rate £475 £450 £425
Median daily rate % change year-on-year
+5.55% +5.88%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 170 264 234
Median hourly rate £22.00 £20.50 £23.10
Median hourly rate % change year-on-year
+7.31% -11.25%
90% offered a hourly rate of more than £12.96 £11.00 £13.00
10% offered a hourly rate of more than £52.10 £55.00 £50.00
UK excluding London median hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

Search Engine Marketing
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Search Engine Marketing as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in London

Search Engine Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Search Engine Marketing across the London region.

Search Engine Marketing Daily Rate Trend in London

Search Engine Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Search Engine Marketing across the London region over the 3 months to 1 May 2016.

Search Engine Marketing Daily Rate Histogram in London

Search Engine Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Search Engine Marketing across the London region.

Search Engine Marketing Hourly Rate Trend in London

Search Engine Marketing
Top 30 Related IT Skills in London

For the 6 months to 1 May 2016, IT contractor jobs citing Search Engine Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Search Engine Marketing.

1 6 (100.00%) Google
1 6 (100.00%) Marketing
2 5 (83.33%) Advertising
3 4 (66.67%) Agile Software Development
3 4 (66.67%) Java
3 4 (66.67%) Scala
3 4 (66.67%) Apache Cassandra
3 4 (66.67%) Open Source
3 4 (66.67%) Redis
3 4 (66.67%) Akka
3 4 (66.67%) Functional Programming
3 4 (66.67%) SDLC
3 4 (66.67%) AdWords
4 2 (33.33%) E-Commerce
5 1 (16.67%) SEO
5 1 (16.67%) Adobe
5 1 (16.67%) Software Engineering
5 1 (16.67%) Web Analytics
5 1 (16.67%) DoubleClick
5 1 (16.67%) Adobe Analytics
5 1 (16.67%) Behavioural Targeting
5 1 (16.67%) Marketing Strategy
5 1 (16.67%) JavaScript
5 1 (16.67%) Pay per click
5 1 (16.67%) Google Analytics
5 1 (16.67%) Digital Marketing
5 1 (16.67%) jQuery
5 1 (16.67%) Multivariate Testing
5 1 (16.67%) Crazy Egg
5 1 (16.67%) Digital Analytics

Search Engine Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Cloud Services
1 4 (66.67%) AdWords
2 1 (16.67%) Adobe Analytics
2 1 (16.67%) Google Analytics
Database & Business Intelligence
1 4 (66.67%) Apache Cassandra
1 4 (66.67%) Redis
General
1 6 (100.00%) Marketing
2 5 (83.33%) Advertising
Job Titles
1 2 (33.33%) Developer
2 1 (16.67%) Analyst
2 1 (16.67%) Development Engineer
2 1 (16.67%) Digital Analyst
2 1 (16.67%) Java Developer
2 1 (16.67%) Java Engineer
2 1 (16.67%) Java Software Engineer
2 1 (16.67%) PPC Executive
2 1 (16.67%) Senior Developer
2 1 (16.67%) Senior Development Engineer
2 1 (16.67%) Senior Java Engineer
2 1 (16.67%) Senior Java Software Engineer
2 1 (16.67%) Senior Software Developer
2 1 (16.67%) Senior Software Development Engineer
2 1 (16.67%) Senior Software Engineer
2 1 (16.67%) Software Developer
2 1 (16.67%) Software Development Engineer
2 1 (16.67%) Software Engineer
2 1 (16.67%) Web Analyst
2 1 (16.67%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 4 (66.67%) Akka
2 1 (16.67%) jQuery
Miscellaneous
1 1 (16.67%) Social Media
Processes & Methodologies
1 4 (66.67%) Agile Software Development
1 4 (66.67%) Functional Programming
1 4 (66.67%) Open Source
1 4 (66.67%) SDLC
2 2 (33.33%) E-Commerce
3 1 (16.67%) Analytics
3 1 (16.67%) Behavioural Targeting
3 1 (16.67%) Digital Analytics
3 1 (16.67%) Digital Marketing
3 1 (16.67%) Marketing Strategy
3 1 (16.67%) Multivariate Testing
3 1 (16.67%) Pay per click
3 1 (16.67%) SEO
3 1 (16.67%) Software Engineering
3 1 (16.67%) Web Analytics
Programming Languages
1 4 (66.67%) Java
1 4 (66.67%) Scala
2 1 (16.67%) JavaScript
Vendors
1 6 (100.00%) Google
2 1 (16.67%) Adobe
2 1 (16.67%) Crazy Egg
2 1 (16.67%) DoubleClick