The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 27 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Mar 2015
Same period 2014 Same period 2013
Marketing Strategy
Rank 557 547 483
Rank change year-on-year
-10 -64
Contract jobs citing Marketing Strategy 15 16 32
As % of all contract IT jobs located in England 0.031% 0.034% 0.077%
As % of the Processes & Methodologies category 0.040% 0.045% 0.10%
Number of daily rates quoted 2 12 13
Average daily rate
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of your Daily Rate
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£243 £425 £450
Average daily rate % change year-on-year
-42.94% -5.55%
90% offered a daily rate of more than £217 £330 £265
10% offered a daily rate of more than £269 £547 £596
UK excluding London average daily rate £243 £488 £288
% change year-on-year
-50.25% +69.56%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Marketing Strategy
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
37161 35673 30835
As % of all contract IT jobs located in England 76.42% 75.44% 73.74%
Number of daily rates quoted 23489 22217 18883
Average daily rate £425 £408 £410
Average daily rate % change year-on-year
+4.29% -0.60%
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £396 £375 £363
% change year-on-year
+5.60% +3.44%
Number of hourly rates quoted 1070 1065 1029
Average hourly rate £29.00 £26.88 £31.50
Average hourly rate % change year-on-year
+7.90% -14.68%
90% offered a hourly rate of more than £12.43 £12.00 £13.00
10% offered a hourly rate of more than £49.50 £50.00 £51.50
UK excluding London average hourly rate £31.44 £27.50 £32.00
% change year-on-year
+14.32% -14.06%

Marketing Strategy
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Strategy across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in England

Marketing Strategy
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the England region.

Marketing Strategy Daily Rate Trend in England

Marketing Strategy
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the England region.

Marketing Strategy Hourly Rate Trend in England

Marketing Strategy
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the England region over the 3 months to 27 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East - 14 £243 - 1
London -9 1 - - 16
Yorkshire - - - - 2
East Midlands - - - - 1
Midlands - - - -
North West - - - - 5
South West - - - -
West Midlands - - - -
East of England - - - - 1
Marketing Strategy
UK

Marketing Strategy
Top 30 Related IT Skills in England

For the 6 months to 27 March 2015, IT contractor jobs across the England region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 30 (100.00%) Marketing
2 15 (50.00%) Project Management
3 12 (40.00%) B2B
4 10 (33.33%) Degree
4 10 (33.33%) Digital Marketing
5 9 (30.00%) Analytical Skills
6 8 (26.67%) Marketing Management
6 8 (26.67%) Retail
6 8 (26.67%) Telecoms
7 7 (23.33%) MS Office
7 7 (23.33%) Advertising
8 6 (20.00%) Electronics
8 6 (20.00%) E-Learning
8 6 (20.00%) FMCG
9 5 (16.67%) Product Marketing
9 5 (16.67%) Online Marketing
9 5 (16.67%) User Experience
9 5 (16.67%) Business Development
10 4 (13.33%) HTML
10 4 (13.33%) CRM
10 4 (13.33%) Business Intelligence
10 4 (13.33%) Agile Software Development
10 4 (13.33%) Multimedia
10 4 (13.33%) CMS
10 4 (13.33%) Streaming Video
10 4 (13.33%) Analytics
10 4 (13.33%) Social Media
10 4 (13.33%) Time Management
10 4 (13.33%) Cloud Computing
11 3 (10.00%) Portfolio Management

Marketing Strategy
Top Related IT Skills in England by Category

For the 6 months to 27 March 2015, IT contractor jobs across the England region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 4 (13.33%) CMS
2 1 (3.33%) SAS
Applications
1 7 (23.33%) MS Office
2 1 (3.33%) MS Excel
2 1 (3.33%) SPSS
Business Applications
1 2 (6.67%) Google Analytics
Cloud Services
1 4 (13.33%) Cloud Computing
2 3 (10.00%) Microsoft Azure
2 3 (10.00%) SaaS
2 3 (10.00%) PaaS
2 3 (10.00%) IaaS
3 1 (3.33%) Google Cloud Platform
3 1 (3.33%) Google App Engine
Communications & Networking
1 3 (10.00%) Broadband
1 3 (10.00%) IPv6
1 3 (10.00%) Network Security
Database & Business Intelligence
1 2 (6.67%) Relational Database
General
1 30 (100.00%) Marketing
2 8 (26.67%) Telecoms
2 8 (26.67%) Retail
3 7 (23.33%) Advertising
4 6 (20.00%) Electronics
5 4 (13.33%) Multimedia
6 2 (6.67%) Finance
7 1 (3.33%) Automotive
7 1 (3.33%) Legal
7 1 (3.33%) Back Office
7 1 (3.33%) Italian Language
7 1 (3.33%) Spanish Language
Job Titles
1 7 (23.33%) Marketing Manager
2 5 (16.67%) Product Manager
2 5 (16.67%) Consultant
2 5 (16.67%) Product Marketing Manager
3 4 (13.33%) Business Consultant
4 3 (10.00%) Senior Manager
4 3 (10.00%) Senior Product Manager
5 2 (6.67%) Data Analyst
5 2 (6.67%) Architect
5 2 (6.67%) Developer
5 2 (6.67%) Analyst
6 1 (3.33%) Senior Consultant
6 1 (3.33%) Project Manager
6 1 (3.33%) Lead Developer
6 1 (3.33%) Enterprise Architect
6 1 (3.33%) Market Analyst
6 1 (3.33%) Marketing Director
6 1 (3.33%) Strategy Consultant
6 1 (3.33%) CRM Manager
6 1 (3.33%) Digital Marketing Consultant
Libraries, Frameworks & Software Standards
1 4 (13.33%) HTML
2 3 (10.00%) CSS
3 1 (3.33%) Ruby on Rails
3 1 (3.33%) Django
3 1 (3.33%) jQuery
Miscellaneous
1 9 (30.00%) Analytical Skills
2 6 (20.00%) FMCG
2 6 (20.00%) E-Learning
3 5 (16.67%) User Experience
4 4 (13.33%) Streaming Video
4 4 (13.33%) Social Media
5 2 (6.67%) Data Structures
5 2 (6.67%) Data Integration
6 1 (3.33%) Copywriting
6 1 (3.33%) Blog
Operating Systems
1 1 (3.33%) Linux
Processes & Methodologies
1 15 (50.00%) Project Management
2 12 (40.00%) B2B
3 10 (33.33%) Digital Marketing
4 8 (26.67%) Marketing Management
5 5 (16.67%) Online Marketing
5 5 (16.67%) Product Marketing
5 5 (16.67%) Business Development
6 4 (13.33%) Time Management
6 4 (13.33%) CRM
6 4 (13.33%) Business Intelligence
6 4 (13.33%) Agile Software Development
6 4 (13.33%) Analytics
7 3 (10.00%) SEO
7 3 (10.00%) Content Management
7 3 (10.00%) Data Analysis
7 3 (10.00%) Portfolio Management
7 3 (10.00%) Pay per click
7 3 (10.00%) Quantitative Analysis
7 3 (10.00%) Email Marketing
8 2 (6.67%) Statistical Modelling
Programming Languages
1 3 (10.00%) SQL
2 2 (6.67%) JavaScript
3 1 (3.33%) VB
3 1 (3.33%) VBA
3 1 (3.33%) Python
3 1 (3.33%) Ruby
Qualifications
1 10 (33.33%) Degree
2 1 (3.33%) PMP
2 1 (3.33%) PMI Certification
Vendors
1 3 (10.00%) Salesforce.com
1 3 (10.00%) Google
2 2 (6.67%) Microsoft
3 1 (3.33%) Adobe
3 1 (3.33%) Unica
3 1 (3.33%) IBM
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