The table below looks at the statistics for Marketing Strategy skills in IT contracts advertised for the England region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing Strategy over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Marketing Strategy
Rank 549 522 538
Rank change year-on-year
-27 +16
Contract jobs citing Marketing Strategy 37 33 17
As % of all contract IT jobs located in England 0.073% 0.069% 0.038%
As % of the Processes & Methodologies category 0.094% 0.090% 0.051%
Number of daily rates quoted 23 15 7
Average daily rate
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£335 £350 £500
Average daily rate % change year-on-year
-4.28% -30.00%
90% offered a daily rate of more than £180 £250 £340
10% offered a daily rate of more than £495 £417 £579
UK excluding London average daily rate £288 £369 £400
% change year-on-year
-22.03% -7.81%
Number of hourly rates quoted 1 1 0
Average hourly rate £18.00 £31.50 -
Average hourly rate % change year-on-year
-42.85% -
UK excluding London average hourly rate £18.00 £31.50 -
% change year-on-year
-42.85% -
Marketing Strategy
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the England region.

Processes & Methodologies Category
England
Contract IT job ads with a match in the
Processes & Methodologies category
39339 36598 33493
As % of all contract IT jobs located in England 77.63% 76.43% 75.06%
Number of daily rates quoted 25883 23216 20586
Average daily rate £415 £405 £415
Average daily rate % change year-on-year
+2.46% -2.40%
90% offered a daily rate of more than £288 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 1049 1105 1023
Average hourly rate £27.50 £26.50 £31.00
Average hourly rate % change year-on-year
+3.77% -14.51%
90% offered a hourly rate of more than £12.35 £13.00 £13.50
10% offered a hourly rate of more than £50.00 £46.00 £48.84
UK excluding London average hourly rate £30.00 £28.50 £30.50
% change year-on-year
+5.26% -6.55%

Marketing Strategy
Jobs Demand Trend in England

This chart provides a 3-month moving total of IT contractor jobs citing Marketing Strategy across the England region as a proportion of the total demand within the Processes & Methodologies category.

Marketing Strategy Jobs Demand Trend in England

Marketing Strategy
Daily Rate Trend in England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing Strategy across the England region.

Marketing Strategy Daily Rate Trend in England

Marketing Strategy
Daily Rate Histogram in England

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing Strategy across the England region over the 3 months to 3 July 2015.

Marketing Strategy Daily Rate Histogram in England

Marketing Strategy
Hourly Rate Trend in England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing Strategy across the England region.

Marketing Strategy Hourly Rate Trend in England

Marketing Strategy
Contract Job Locations in England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing Strategy within the England region over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -15 17 £413 +17.85% 14
South East -11 12 £225 -41.93% 6
North West - 3 £335 - 5
Yorkshire - 2 £369 - 1
East of England - 1 - - 4
Marketing Strategy
UK

Marketing Strategy
Top 30 Related IT Skills in England

For the 6 months to 3 July 2015, IT contractor jobs across the England region citing Marketing Strategy also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy.

1 53 (100.00%) Marketing
2 21 (39.62%) Digital Marketing
3 18 (33.96%) Project Management
4 16 (30.19%) Analytical Skills
5 14 (26.42%) Degree
6 11 (20.75%) Analytics
7 9 (16.98%) Retail
7 9 (16.98%) Social Media
7 9 (16.98%) HTML
7 9 (16.98%) Telecoms
7 9 (16.98%) Advertising
8 8 (15.09%) Agile Software Development
8 8 (15.09%) CRM
8 8 (15.09%) B2B
8 8 (15.09%) Business Development
9 7 (13.21%) Google
9 7 (13.21%) FMCG
9 7 (13.21%) Salesforce.com
9 7 (13.21%) MS Office
9 7 (13.21%) CSS
9 7 (13.21%) Finance
9 7 (13.21%) Twitter
9 7 (13.21%) Channel Management
10 6 (11.32%) User Experience
10 6 (11.32%) Eloqua
10 6 (11.32%) Facebook
10 6 (11.32%) Electronics
10 6 (11.32%) Stakeholder Management
10 6 (11.32%) E-Learning
10 6 (11.32%) Marketing Management

Marketing Strategy
Top Related IT Skills in England by Category

For the 6 months to 3 July 2015, IT contractor jobs across the England region citing Marketing Strategy also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing Strategy. Up to 20 skills are shown per category.

Application Platforms
1 4 (7.55%) SAS
2 2 (3.77%) CMS
Applications
1 7 (13.21%) MS Office
2 2 (3.77%) MS Excel
2 2 (3.77%) Photoshop
Business Applications
1 4 (7.55%) Radian6
2 2 (3.77%) Dynamics CRM
2 2 (3.77%) Unica
2 2 (3.77%) Adobe Campaign
3 1 (1.89%) SAP InfiniteInsight
Cloud Services
1 4 (7.55%) Cloud Computing
2 3 (5.66%) Microsoft Azure
2 3 (5.66%) IaaS
2 3 (5.66%) Amazon AWS
2 3 (5.66%) SaaS
2 3 (5.66%) PaaS
2 3 (5.66%) Google Analytics
3 2 (3.77%) SmartFocus
4 1 (1.89%) Google Cloud Platform
4 1 (1.89%) Google App Engine
Communications & Networking
1 5 (9.43%) Broadband
2 3 (5.66%) IPv6
2 3 (5.66%) Network Security
3 1 (1.89%) Wireless
Database & Business Intelligence
1 1 (1.89%) SQL Server
1 1 (1.89%) QlikView
1 1 (1.89%) Big Data
1 1 (1.89%) SQL Server 2012
Development Applications
1 1 (1.89%) JIRA
General
1 53 (100.00%) Marketing
2 9 (16.98%) Retail
2 9 (16.98%) Telecoms
2 9 (16.98%) Advertising
3 7 (13.21%) Finance
4 6 (11.32%) Electronics
5 4 (7.55%) Multimedia
6 3 (5.66%) Legal
7 2 (3.77%) Law
8 1 (1.89%) Games
8 1 (1.89%) Financial Institution
8 1 (1.89%) Automotive
8 1 (1.89%) Italian Language
8 1 (1.89%) Spanish Language
Job Titles
1 8 (15.09%) Marketing Manager
2 7 (13.21%) Analyst
3 5 (9.43%) Consultant
4 4 (7.55%) Business Consultant
4 4 (7.55%) Insight Analyst
4 4 (7.55%) Social Media Manager
5 3 (5.66%) Marketing Campaign Manager
5 3 (5.66%) Campaign Manager
5 3 (5.66%) Marketing Director
5 3 (5.66%) Project Manager
5 3 (5.66%) Developer
6 2 (3.77%) Coordinator
6 2 (3.77%) Business Analyst
6 2 (3.77%) Customer Insight Analyst
6 2 (3.77%) Python Developer
6 2 (3.77%) Customer Analyst
7 1 (1.89%) Product Marketing Manager
7 1 (1.89%) Email Marketing Manager
7 1 (1.89%) ICT Consultant
7 1 (1.89%) Web Manager
Libraries, Frameworks & Software Standards
1 9 (16.98%) HTML
2 7 (13.21%) CSS
3 3 (5.66%) Django
4 1 (1.89%) jQuery
4 1 (1.89%) Ruby on Rails
4 1 (1.89%) .NET
Miscellaneous
1 16 (30.19%) Analytical Skills
2 9 (16.98%) Social Media
3 7 (13.21%) FMCG
4 6 (11.32%) E-Learning
4 6 (11.32%) User Experience
5 4 (7.55%) Data Centre
5 4 (7.55%) Streaming Video
5 4 (7.55%) Digital Media
6 2 (3.77%) Clustering
6 2 (3.77%) Copywriting
6 2 (3.77%) Blog
7 1 (1.89%) Visualisation
Operating Systems
1 1 (1.89%) Linux
Processes & Methodologies
1 21 (39.62%) Digital Marketing
2 18 (33.96%) Project Management
3 11 (20.75%) Analytics
4 8 (15.09%) B2B
4 8 (15.09%) CRM
4 8 (15.09%) Agile Software Development
4 8 (15.09%) Business Development
5 7 (13.21%) Channel Management
6 6 (11.32%) Marketing Management
6 6 (11.32%) Online Marketing
6 6 (11.32%) Stakeholder Management
7 5 (9.43%) Business Intelligence
8 4 (7.55%) SEO
8 4 (7.55%) Time Management
8 4 (7.55%) Social Media Marketing
9 3 (5.66%) Customer Insight
9 3 (5.66%) Campaign Management
9 3 (5.66%) Portfolio Management
9 3 (5.66%) Email Marketing
9 3 (5.66%) Product Management
Programming Languages
1 4 (7.55%) JavaScript
2 3 (5.66%) SQL
2 3 (5.66%) Python
3 1 (1.89%) Ruby
Qualifications
1 14 (26.42%) Degree
2 2 (3.77%) ISEB
Vendors
1 7 (13.21%) Salesforce.com
1 7 (13.21%) Google
1 7 (13.21%) Twitter
2 6 (11.32%) Eloqua
2 6 (11.32%) Facebook
3 4 (7.55%) Spiceworks
3 4 (7.55%) Microsoft
4 3 (5.66%) Veritas
5 2 (3.77%) Aprimo
5 2 (3.77%) Adobe
5 2 (3.77%) Siebel
5 2 (3.77%) IBM
5 2 (3.77%) Marketo
5 2 (3.77%) ExactTarget
6 1 (1.89%) BT
6 1 (1.89%) Alcatel-Lucent
6 1 (1.89%) Ericsson
6 1 (1.89%) Nokia
6 1 (1.89%) Sitecore
6 1 (1.89%) Huawei
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