The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 4 September 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
4 Sep 2015
Same period 2014 Same period 2013
Search Engine Marketing
Rank 829 834 806
Rank change year-on-year
+5 -28
Permanent jobs citing Search Engine Marketing 48 52 47
As % of all permanent IT jobs located in England 0.047% 0.049% 0.048%
As % of the Processes & Methodologies category 0.055% 0.059% 0.058%
Number of salaries quoted 30 31 27
Average salary £32,500 £28,500 £30,000
Average salary % change year-on-year
+14.03% -5.00%
90% offered a salary of more than £21,000 £20,000 £22,500
10% offered a salary of more than £48,700 £40,000 £75,500
UK excluding London average salary £27,500 £24,500 £29,000
% change year-on-year
+12.24% -15.51%
Search Engine Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
86687 88196 80823
As % of all permanent IT jobs located in England 85.08% 82.84% 81.86%
Number of salaries quoted 72435 71039 66912
Average salary £50,000 £49,000 £47,500
Average salary % change year-on-year
+2.04% +3.15%
90% offered a salary of more than £32,500 £31,000 £30,000
10% offered a salary of more than £75,000 £72,500 £72,500
UK excluding London average salary £45,000 £42,500 £41,500
% change year-on-year
+5.88% +2.40%

Search Engine Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in England

Search Engine Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the England region.

Search Engine Marketing Salary Trend in England

Search Engine Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Search Engine Marketing across the England region over the 3 months to 4 September 2015.

Search Engine Marketing Salary Histogram in England

Search Engine Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the England region over the 3 months to 4 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
South East +34 29 £21,000 -32.25%
South West - 6 £37,500 - 1
London -33 5 £45,000 +45.20%
Yorkshire +8 4 £27,500 +12.24% 1
East Midlands -1 3 £32,500 -
East of England - 1 £35,500 - 1
Search Engine Marketing
UK

Search Engine Marketing
Top 30 Related IT Skills in England

For the 6 months to 4 September 2015, IT jobs across the England region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 71 (100.00%) Marketing
2 48 (67.61%) SEO
3 35 (49.30%) Digital Marketing
4 33 (46.48%) Analytics
4 33 (46.48%) Pay per click
5 31 (43.66%) Social Media
6 26 (36.62%) Analytical Skills
7 24 (33.80%) Email Marketing
8 21 (29.58%) Online Marketing
9 20 (28.17%) HTML
9 20 (28.17%) B2B
10 18 (25.35%) Advertising
11 16 (22.54%) Google
11 16 (22.54%) Display Advertising
12 15 (21.13%) Google Analytics
13 14 (19.72%) Data Analysis
13 14 (19.72%) E-Commerce
14 13 (18.31%) Microsoft
14 13 (18.31%) Internet
14 13 (18.31%) Degree
15 12 (16.90%) CMS
15 12 (16.90%) Project Management
15 12 (16.90%) CSS
16 11 (15.49%) CRM
17 9 (12.68%) User Experience
17 9 (12.68%) Finance
17 9 (12.68%) Content Management
18 8 (11.27%) Project Planning
18 8 (11.27%) Technical Architecture
18 8 (11.27%) Web Development

Search Engine Marketing
Top Related IT Skills in England by Category

For the 6 months to 4 September 2015, IT jobs across the England region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 12 (16.90%) CMS
2 8 (11.27%) WordPress
Applications
1 6 (8.45%) MS Excel
2 5 (7.04%) MS PowerPoint
Business Applications
1 8 (11.27%) Magento
2 4 (5.63%) WebTrends
Cloud Services
1 15 (21.13%) Google Analytics
2 4 (5.63%) Cloud Computing
Communications & Networking
1 13 (18.31%) Internet
Database & Business Intelligence
1 8 (11.27%) Relational Database
2 2 (2.82%) OLAP Cube
2 2 (2.82%) SQL Server
2 2 (2.82%) OLAP
2 2 (2.82%) Data Warehouse
2 2 (2.82%) Microsoft Analysis Services
2 2 (2.82%) SQL Server Reporting Services
2 2 (2.82%) SQL Server Integration Services
2 2 (2.82%) SQL Server Analysis Services
2 2 (2.82%) SQL Server 2008
2 2 (2.82%) SQL Server 2012
General
1 71 (100.00%) Marketing
2 18 (25.35%) Advertising
3 9 (12.68%) Finance
4 2 (2.82%) Telecoms
5 1 (1.41%) Law
5 1 (1.41%) German Language
5 1 (1.41%) Publishing
5 1 (1.41%) Retail
5 1 (1.41%) Billing
Job Titles
1 15 (21.13%) Marketing Manager
2 11 (15.49%) Account Manager
3 10 (14.08%) Digital Account Manager
4 9 (12.68%) PPC Executive
5 8 (11.27%) PPC Manager
5 8 (11.27%) PPC Analyst
5 8 (11.27%) Digital Marketing Executive
5 8 (11.27%) PPC Specialist
5 8 (11.27%) Marketing Executive
6 7 (9.86%) Online Marketing Manager
6 7 (9.86%) Senior Manager
7 6 (8.45%) SEO Executive
8 5 (7.04%) Senior Account Manager
8 5 (7.04%) Analyst
9 4 (5.63%) Account Director
9 4 (5.63%) Digital Account Director
9 4 (5.63%) Account Executive
10 3 (4.23%) Marketing Director
10 3 (4.23%) Digital Marketing Manager
10 3 (4.23%) Search Manager
Libraries, Frameworks & Software Standards
1 20 (28.17%) HTML
2 12 (16.90%) CSS
3 8 (11.27%) XML
3 8 (11.27%) XHTML
Miscellaneous
1 31 (43.66%) Social Media
2 26 (36.62%) Analytical Skills
3 9 (12.68%) User Experience
4 8 (11.27%) Copywriting
5 1 (1.41%) Social Network
5 1 (1.41%) FMCG
5 1 (1.41%) Digital Media
5 1 (1.41%) Data Centre
Processes & Methodologies
1 48 (67.61%) SEO
2 35 (49.30%) Digital Marketing
3 33 (46.48%) Pay per click
3 33 (46.48%) Analytics
4 24 (33.80%) Email Marketing
5 21 (29.58%) Online Marketing
6 20 (28.17%) B2B
7 16 (22.54%) Display Advertising
8 14 (19.72%) E-Commerce
8 14 (19.72%) Data Analysis
9 12 (16.90%) Project Management
10 11 (15.49%) CRM
11 9 (12.68%) Content Management
12 8 (11.27%) B2C
12 8 (11.27%) Project Planning
12 8 (11.27%) Technical Architecture
12 8 (11.27%) Web Development
12 8 (11.27%) Usability Testing
12 8 (11.27%) Marketing Strategy
12 8 (11.27%) Social Media Marketing
Programming Languages
1 8 (11.27%) SQL
1 8 (11.27%) C
2 5 (7.04%) JavaScript
3 2 (2.82%) T-SQL
4 1 (1.41%) VBA
4 1 (1.41%) Python
Qualifications
1 13 (18.31%) Degree
Quality Assurance & Compliance
1 2 (2.82%) QA
2 1 (1.41%) SLA
Vendors
1 16 (22.54%) Google
2 13 (18.31%) Microsoft
3 4 (5.63%) Salesforce.com
3 4 (5.63%) Pardot
4 2 (2.82%) Yahoo!
5 1 (1.41%) Omniture
5 1 (1.41%) Coremetrics
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