The table below looks at the statistics for Search Engine Marketing skills in IT jobs advertised for the England region. Included is a guide to the average salaries offered in IT jobs that have cited Search Engine Marketing over the 3 months to 2 September 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
2 Sep 2014
Same period 2013 Same period 2012
Search Engine Marketing
Rank 824 802 818
Rank change year-on-year
-22 +16
Permanent jobs citing Search Engine Marketing 51 46 44
As % of all permanent IT jobs located in England 0.047% 0.046% 0.040%
As % of the Processes & Methodologies category 0.058% 0.057% 0.051%
Number of salaries quoted 31 26 30
Average salary £28,500 £30,000 £23,750
Average salary % change year-on-year
-5.00% +26.31%
90% offered a salary of more than £20,000 £22,500 £20,950
10% offered a salary of more than £40,000 £76,250 £40,250
UK excluding London average salary £24,500 £29,000 £22,500
% change year-on-year
-15.51% +28.88%
Search Engine Marketing
UK

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the England region.

Processes & Methodologies Category
England
Permanent IT job ads with a match in the
Processes & Methodologies category
87917 80734 87103
As % of all permanent IT jobs located in England 81.46% 80.35% 78.84%
Number of salaries quoted 70702 66774 74421
Average salary £49,000 £47,500 £47,000
Average salary % change year-on-year
+3.15% +1.06%
90% offered a salary of more than £31,000 £30,000 £30,000
10% offered a salary of more than £72,500 £75,000 £72,500
UK excluding London average salary £42,500 £41,500 £40,000
% change year-on-year
+2.40% +3.75%

Search Engine Marketing
Jobs Demand Trend in England

This chart provides a 3-month moving total of permanent IT jobs citing Search Engine Marketing across the England region as a proportion of the total demand within the Processes & Methodologies category.

Search Engine Marketing Jobs Demand Trend in England

Search Engine Marketing
Salary Trend in England

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Search Engine Marketing across the England region.

Search Engine Marketing Salary Trend in England

Search Engine Marketing
Salary Histogram in England

This chart provides a salary histogram for IT jobs citing Search Engine Marketing across the England region over the 3 months to 2 September 2014.

Search Engine Marketing Salary Histogram in England

Search Engine Marketing
Job Locations in England

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Search Engine Marketing within the England region over the 3 months to 2 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
London +5 35 £30,991 -27.92% 8
Yorkshire -48 8 £24,500 +8.88%
South East - 5 £31,000 - 2
East Midlands - 2 - -
North West - 1 £21,500 -
Search Engine Marketing
UK

Search Engine Marketing
Top 30 Related IT Skills in England

For the 6 months to 2 September 2014, IT jobs across the England region citing Search Engine Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing.

1 141 (100.00%) Marketing
2 96 (68.09%) SEO
3 82 (58.16%) Analytics
4 64 (45.39%) Pay per click
5 63 (44.68%) Google
5 63 (44.68%) Social Media
6 61 (43.26%) Digital Marketing
7 54 (38.30%) Online Marketing
8 52 (36.88%) HTML
9 48 (34.04%) Degree
10 44 (31.21%) CSS
11 42 (29.79%) Google Analytics
12 35 (24.82%) Advertising
13 28 (19.86%) Email Marketing
14 27 (19.15%) JavaScript
15 25 (17.73%) New Media
16 20 (14.18%) CRM
16 20 (14.18%) E-Commerce
17 17 (12.06%) Internet
17 17 (12.06%) Project Management
17 17 (12.06%) Web Analytics
18 16 (11.35%) Display Advertising
18 16 (11.35%) Marketing Strategy
19 15 (10.64%) Market Research
19 15 (10.64%) Data Analysis
19 15 (10.64%) PHP
20 14 (9.93%) Salesforce.com
20 14 (9.93%) Retail
20 14 (9.93%) Agile Software Development
20 14 (9.93%) MS PowerPoint

Search Engine Marketing
Top Related IT Skills in England by Category

For the 6 months to 2 September 2014, IT jobs across the England region citing Search Engine Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Search Engine Marketing. Up to 20 skills are shown per category.

Application Platforms
1 6 (4.26%) CMS
2 4 (2.84%) WordPress
3 3 (2.13%) Drupal
4 1 (0.71%) SharePoint
4 1 (0.71%) Joomla!
Applications
1 14 (9.93%) MS PowerPoint
2 13 (9.22%) Photoshop
2 13 (9.22%) MS Excel
3 8 (5.67%) Adobe Illustrator
4 7 (4.96%) MS Office
5 2 (1.42%) FreeHand
6 1 (0.71%) MS Visio
Business Applications
1 42 (29.79%) Google Analytics
2 8 (5.67%) WebTrends
3 6 (4.26%) Magento
4 1 (0.71%) Oracle CRM
Cloud Services
1 3 (2.13%) SaaS
Communications & Networking
1 17 (12.06%) Internet
2 4 (2.84%) Intranet
3 1 (0.71%) HTTP
Database & Business Intelligence
1 8 (5.67%) MySQL
2 2 (1.42%) SQL Server
3 1 (0.71%) RDBMS
3 1 (0.71%) VLDB
3 1 (0.71%) SQL Server 2008
3 1 (0.71%) Relational Database
Development Applications
1 5 (3.55%) Git (software)
2 2 (1.42%) Dreamweaver
2 2 (1.42%) Subversion
2 2 (1.42%) JIRA
3 1 (0.71%) RequisitePro
3 1 (0.71%) Visual Studio
General
1 141 (100.00%) Marketing
2 35 (24.82%) Advertising
3 14 (9.93%) Retail
4 12 (8.51%) Finance
5 11 (7.80%) Law
6 4 (2.84%) Publishing
6 4 (2.84%) Telecoms
7 3 (2.13%) Multimedia
8 2 (1.42%) Games
9 1 (0.71%) Banking
9 1 (0.71%) Pharmaceutical
9 1 (0.71%) Financial Institution
9 1 (0.71%) Dutch Language
9 1 (0.71%) French Language
9 1 (0.71%) German Language
9 1 (0.71%) Polish Language
Job Titles
1 29 (20.57%) Search Manager
2 27 (19.15%) Marketing Manager
3 21 (14.89%) PPC Specialist
3 21 (14.89%) PPC Manager
3 21 (14.89%) PPC Analyst
3 21 (14.89%) PPC Executive
4 18 (12.77%) Analyst
5 17 (12.06%) Designer
6 16 (11.35%) SEO Executive
7 12 (8.51%) User Experience Designer
7 12 (8.51%) Lead Designer
7 12 (8.51%) Developer
8 9 (6.38%) Online Marketing Manager
9 7 (4.96%) Marketing Executive
10 5 (3.55%) Digital Marketing Manager
10 5 (3.55%) SEO Manager
10 5 (3.55%) Graphic Designer
10 5 (3.55%) Senior Manager
11 4 (2.84%) Web Developer
11 4 (2.84%) PHP Developer
Libraries, Frameworks & Software Standards
1 52 (36.88%) HTML
2 44 (31.21%) CSS
3 8 (5.67%) .NET
4 7 (4.96%) jQuery
5 5 (3.55%) HTML5
6 4 (2.84%) CSS3
7 3 (2.13%) Laravel
7 3 (2.13%) CodeIgniter
7 3 (2.13%) XHTML
8 2 (1.42%) Ajax
8 2 (1.42%) JSP
8 2 (1.42%) XML
8 2 (1.42%) Twitter Bootstrap
8 2 (1.42%) Sass
9 1 (0.71%) Semantic HTML
9 1 (0.71%) SOAP
9 1 (0.71%) Web Services
9 1 (0.71%) JSON
Miscellaneous
1 63 (44.68%) Social Media
2 25 (17.73%) New Media
3 11 (7.80%) Data Protection Act
4 8 (5.67%) Copywriting
5 6 (4.26%) Blog
6 5 (3.55%) Photography
7 2 (1.42%) Enterprise Software
7 2 (1.42%) Xbox
7 2 (1.42%) Digital Media
8 1 (0.71%) Mobile App
8 1 (0.71%) Replication
8 1 (0.71%) Graphic Design
Operating Systems
1 1 (0.71%) Apple iOS
Processes & Methodologies
1 96 (68.09%) SEO
2 82 (58.16%) Analytics
3 64 (45.39%) Pay per click
4 61 (43.26%) Digital Marketing
5 54 (38.30%) Online Marketing
6 28 (19.86%) Email Marketing
7 20 (14.18%) CRM
7 20 (14.18%) E-Commerce
8 17 (12.06%) Project Management
8 17 (12.06%) Web Analytics
9 16 (11.35%) Marketing Strategy
9 16 (11.35%) Display Advertising
10 15 (10.64%) Market Research
10 15 (10.64%) Data Analysis
11 14 (9.93%) Web Development
11 14 (9.93%) Agile Software Development
12 13 (9.22%) Line Management
13 12 (8.51%) Agile Project Management
13 12 (8.51%) Campaign Management
13 12 (8.51%) Usability Testing
Programming Languages
1 27 (19.15%) JavaScript
2 15 (10.64%) PHP
3 4 (2.84%) SQL
3 4 (2.84%) Java
3 4 (2.84%) PHP5
4 2 (1.42%) C
5 1 (0.71%) C#
5 1 (0.71%) T-SQL
Qualifications
1 48 (34.04%) Degree
Quality Assurance & Compliance
1 1 (0.71%) QA
Vendors
1 63 (44.68%) Google
2 14 (9.93%) Salesforce.com
3 12 (8.51%) Microsoft
4 11 (7.80%) Adobe
4 11 (7.80%) Yahoo!
5 10 (7.09%) Coremetrics
6 3 (2.13%) Zend
6 3 (2.13%) Facebook
6 3 (2.13%) Twitter
7 2 (1.42%) Marketo
7 2 (1.42%) Hitwise
7 2 (1.42%) ATG
7 2 (1.42%) TippingPoint
8 1 (0.71%) Maxymiser
8 1 (0.71%) ClickTale
8 1 (0.71%) Tealeaf
8 1 (0.71%) JD Edwards
8 1 (0.71%) Oracle
8 1 (0.71%) SAP
8 1 (0.71%) Omniture
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