The first table below looks at the demand for SEO skills in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Hertfordshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 60 58 -
Rank change year-on-year
-2 -
Contract jobs citing SEO 9 3 0
As % of all contract IT jobs located in Hertfordshire 1.16% 0.47% -
As % of the Processes & Methodologies category 1.65% 0.61% -
Number of daily rates quoted 8 3 0
Average daily rate £398 £260 -
Average daily rate % change year-on-year
+52.88% -
UK excluding London average daily rate £325 £264 £300
% change year-on-year
+23.22% -12.08%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £65.50 £13.50 £16.50
% change year-on-year
+385.18% -18.18%
Processes & Methodologies Category
Hertfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
547 492 662
As % of all contract IT jobs located in Hertfordshire 70.49% 77.85% 69.10%
Number of daily rates quoted 278 258 320
Average daily rate £413 £419 £375
Average daily rate % change year-on-year
-1.49% +11.66%
90% offered a daily rate of more than £259 £267 £275
10% offered a daily rate of more than £500 £550 £500
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 26 17 59
Average hourly rate £32.50 £17.50 £35.00
Average hourly rate % change year-on-year
+85.71% -50.00%
90% offered a hourly rate of more than £9.50 £11.00 £12.00
10% offered a hourly rate of more than £37.00 £40.50 £49.00
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
SEO
East of England

SEO
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hertfordshire

SEO
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Hertfordshire region.

SEO Daily Rate Trend in Hertfordshire

SEO
Daily Rate Histogram in Hertfordshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Hertfordshire region over the 3 months to 18 April 2014.

SEO Daily Rate Histogram in Hertfordshire

SEO
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Hertfordshire region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Bishop's Stortford - - - -
Borehamwood - - - - 1
Hemel Hempstead - - - -
Potters Bar - - - - 1
Watford - - - - 1
SEO
East of England

SEO
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 18 April 2014, IT contractor jobs across the Hertfordshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 18 (69.23%) HTML
1 18 (69.23%) CSS
2 17 (65.38%) JavaScript
2 17 (65.38%) HTML5
3 16 (61.54%) jQuery
3 16 (61.54%) OO
3 16 (61.54%) Ajax
4 15 (57.69%) Dojo
5 14 (53.85%) CSS3
6 13 (50.00%) Progressive Enhancement
6 13 (50.00%) Retail
6 13 (50.00%) W3C
6 13 (50.00%) E-Commerce
7 12 (46.15%) Yahoo!
7 12 (46.15%) YUI
7 12 (46.15%) Memory Management
7 12 (46.15%) Zepto.js
7 12 (46.15%) Section 508
8 11 (42.31%) DOM
9 8 (30.77%) Marketing
9 8 (30.77%) Web Development
10 7 (26.92%) Analytics
11 6 (23.08%) Social Media
11 6 (23.08%) Pay per click
11 6 (23.08%) Digital Marketing
11 6 (23.08%) Stakeholder Management
11 6 (23.08%) CMS
11 6 (23.08%) Project Management
12 5 (19.23%) MVC
12 5 (19.23%) Finance

SEO
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 18 April 2014, IT contractor jobs across the Hertfordshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 6 (23.08%) CMS
Applications
1 1 (3.85%) MS Visio
1 1 (3.85%) OmniGraffle
Business Applications
1 1 (3.85%) Google Analytics
1 1 (3.85%) SiteCatalyst
Communications & Networking
1 4 (15.38%) HTTPS
Development Applications
1 1 (3.85%) Jasmine
General
1 13 (50.00%) Retail
2 8 (30.77%) Marketing
3 5 (19.23%) Finance
3 5 (19.23%) Manufacturing
4 3 (11.54%) Advertising
5 1 (3.85%) Publishing
Job Titles
1 16 (61.54%) Developer
2 8 (30.77%) Front-End Developer
3 7 (26.92%) JavaScript Developer
4 6 (23.08%) Consultant
5 4 (15.38%) User Experience Developer
5 4 (15.38%) UI Programmer
5 4 (15.38%) UI Developer
5 4 (15.38%) Senior Developer
6 2 (7.69%) Senior Front-End Developer
7 1 (3.85%) Senior Consultant
7 1 (3.85%) Tester
7 1 (3.85%) User Experience Designer
7 1 (3.85%) Web Producer
7 1 (3.85%) Designer
7 1 (3.85%) Senior Designer
7 1 (3.85%) User Experience Consultant
7 1 (3.85%) Senior User Experience Designer
Libraries, Frameworks & Software Standards
1 18 (69.23%) HTML
1 18 (69.23%) CSS
2 17 (65.38%) HTML5
3 16 (61.54%) jQuery
3 16 (61.54%) Ajax
4 15 (57.69%) Dojo
5 14 (53.85%) CSS3
6 12 (46.15%) YUI
6 12 (46.15%) Zepto.js
7 11 (42.31%) DOM
8 4 (15.38%) Semantic HTML
9 3 (11.54%) XML
9 3 (11.54%) JSON
9 3 (11.54%) Sass
9 3 (11.54%) LESS
9 3 (11.54%) Bing Maps
9 3 (11.54%) Twitter Bootstrap
10 2 (7.69%) XHTML
11 1 (3.85%) JSP
11 1 (3.85%) Backbone.js
Miscellaneous
1 13 (50.00%) W3C
2 6 (23.08%) Social Media
3 5 (19.23%) FMCG
4 1 (3.85%) iPhone
4 1 (3.85%) iPad
Operating Systems
1 1 (3.85%) Android
Processes & Methodologies
1 16 (61.54%) OO
2 13 (50.00%) Progressive Enhancement
2 13 (50.00%) E-Commerce
3 12 (46.15%) Memory Management
4 8 (30.77%) Web Development
5 7 (26.92%) Analytics
6 6 (23.08%) Pay per click
6 6 (23.08%) Digital Marketing
6 6 (23.08%) Stakeholder Management
6 6 (23.08%) Project Management
7 5 (19.23%) MVC
7 5 (19.23%) B2B
7 5 (19.23%) B2C
7 5 (19.23%) Business Development
7 5 (19.23%) Web Analytics
7 5 (19.23%) Time Management
8 4 (15.38%) SOA
9 3 (11.54%) Agile Software Development
10 2 (7.69%) Web Accessibility
10 2 (7.69%) Web Design
Programming Languages
1 17 (65.38%) JavaScript
2 3 (11.54%) C
3 1 (3.85%) PHP
3 1 (3.85%) Java
Qualifications
1 1 (3.85%) Degree
Quality Assurance & Compliance
1 12 (46.15%) Section 508
2 3 (11.54%) QA
3 1 (3.85%) WAI
Vendors
1 12 (46.15%) Yahoo!
2 5 (19.23%) Interwoven
2 5 (19.23%) Stellent
2 5 (19.23%) Endeca
2 5 (19.23%) hybris
3 4 (15.38%) Apple
4 3 (11.54%) Twitter
5 1 (3.85%) Adobe
5 1 (3.85%) ATG
5 1 (3.85%) Google