The first table below looks at the demand for SEO skills in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 23 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Hertfordshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 May 2013
Same period 2012 Same period 2011
Search Engine Optimisation (SEO)
Rank 57 - 61
Rank change year-on-year
- 0
Contract jobs citing SEO 6 0 3
As % of all contract IT jobs located in Hertfordshire 0.942% - 0.340%
As % of the Processes & Methodologies category 1.313% - 0.544%
Number of daily rates quoted 4 0 1
Average daily rate £260 - £210
UK excluding London average daily rate £260 £295 £300
% change year-on-year
-11.86% -1.66%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £13.75 £16.50 £22.50
% change year-on-year
-16.66% -26.66%
All Processes & Methodologies
Hertfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
457 641 551
As % of all contract IT jobs located in Hertfordshire 71.74% 66.01% 62.40%
Number of daily rates quoted 256 287 240
Average daily rate £400 £375 £400
Average daily rate % change year-on-year
+6.66% -6.25%
90% offered a daily rate of more than £265 £250 £275
10% offered a daily rate of more than £500 £475 £575
UK excluding London average daily rate £365 £365 £375
% change year-on-year
- -2.66%
Number of hourly rates quoted 15 54 78
Average hourly rate £21.50 £35.00 £35.00
Average hourly rate % change year-on-year
-38.57% -
90% offered a hourly rate of more than £12.05 £11.93 £16.00
10% offered a hourly rate of more than £39.60 £49.00 £40.00
UK excluding London average hourly rate £30.45 £25.00 £29.00
% change year-on-year
+21.78% -13.79%
SEO
East of England

SEO
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

Hertfordshire SEO Jobs Demand Trend

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Hertfordshire region.

Hertfordshire SEO Daily Rate Trend

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the Hertfordshire region over the 3 months to 23 May 2013.

Hertfordshire SEO Daily Rate Histogram

SEO
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Hertfordshire region over the 3 months to 23 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
St Albans - 3 £260 -
Hemel Hempstead - 1 - -
SEO
East of England

SEO
Top 30 Related IT Skills

For the 6 months to 23 May 2013, IT contractor jobs across the Hertfordshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 7 (77.78%) Publishing
2 5 (55.56%) Information Management
2 5 (55.56%) Knowledge Management
2 5 (55.56%) Intranet
2 5 (55.56%) SharePoint
2 5 (55.56%) Time Management
2 5 (55.56%) Digital Media
2 5 (55.56%) Metadata Management
3 4 (44.44%) Migration
4 3 (33.33%) Marketing
4 3 (33.33%) Workflow
5 2 (22.22%) JavaScript
5 2 (22.22%) CSS
5 2 (22.22%) Analytics
6 1 (11.11%) HTML
6 1 (11.11%) OOCSS
6 1 (11.11%) Mobile App
6 1 (11.11%) Data Migration
6 1 (11.11%) Data Mapping
6 1 (11.11%) Semantic Web
6 1 (11.11%) Multivariate Testing
6 1 (11.11%) Online Marketing
6 1 (11.11%) Information Architecture
6 1 (11.11%) HTML5
6 1 (11.11%) Node.js
6 1 (11.11%) CSS3
6 1 (11.11%) XML
6 1 (11.11%) Linux
6 1 (11.11%) UML
6 1 (11.11%) Apache

SEO
Top Related IT Skills by Category

For the 6 months to 23 May 2013, IT contractor jobs across the Hertfordshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Development
1 2 (22.22%) CSS
2 1 (11.11%) HTML
2 1 (11.11%) OOCSS
2 1 (11.11%) HTML5
2 1 (11.11%) Node.js
2 1 (11.11%) CSS3
2 1 (11.11%) XML
2 1 (11.11%) XHTML
2 1 (11.11%) .NET
2 1 (11.11%) ASP.NET
2 1 (11.11%) Ajax
Application Platforms
1 5 (55.56%) SharePoint
2 1 (11.11%) Apache
2 1 (11.11%) Oracle Spatial
2 1 (11.11%) CMS
Business Applications
1 1 (11.11%) Oracle Applications
Communications & Networking
1 5 (55.56%) Intranet
Database & Business Intelligence
1 1 (11.11%) MySQL
1 1 (11.11%) GIS
General
1 7 (77.78%) Publishing
2 3 (33.33%) Marketing
3 1 (11.11%) Finance
3 1 (11.11%) Retail
3 1 (11.11%) Billing
Job Titles
1 5 (55.56%) Information Manager
2 1 (11.11%) Front-End Developer
2 1 (11.11%) Architect
2 1 (11.11%) Developer
2 1 (11.11%) Development Manager
2 1 (11.11%) Lead Developer
2 1 (11.11%) Lead Architect
2 1 (11.11%) Web Producer
2 1 (11.11%) Product Manager
2 1 (11.11%) Product Development Manager
Miscellaneous
1 5 (55.56%) Digital Media
2 1 (11.11%) Mobile App
2 1 (11.11%) Semantic Web
Operating Systems
1 1 (11.11%) Linux
Processes & Methodologies
1 5 (55.56%) Information Management
1 5 (55.56%) Knowledge Management
1 5 (55.56%) Time Management
1 5 (55.56%) Metadata Management
2 4 (44.44%) Migration
3 3 (33.33%) Workflow
4 2 (22.22%) Analytics
5 1 (11.11%) Data Migration
5 1 (11.11%) Data Mapping
5 1 (11.11%) Multivariate Testing
5 1 (11.11%) Online Marketing
5 1 (11.11%) Information Architecture
5 1 (11.11%) UML
5 1 (11.11%) CRM
5 1 (11.11%) E-Commerce
5 1 (11.11%) Customer Intelligence
5 1 (11.11%) Project Management
5 1 (11.11%) Web Development
5 1 (11.11%) Digital Marketing
5 1 (11.11%) User Acceptance Testing
Programming Languages
1 2 (22.22%) JavaScript
2 1 (11.11%) Perl
2 1 (11.11%) PHP
Qualifications
1 1 (11.11%) Degree
Vendors
1 1 (11.11%) Oracle
1 1 (11.11%) ATG