The table below looks at the statistics for SEO skills in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 53 60 49
Rank change year-on-year
+7 -11
Contract jobs citing SEO 1 1 18
As % of all contract IT jobs located in Hertfordshire 0.17% 0.16% 2.69%
As % of the Processes & Methodologies category 0.25% 0.21% 3.70%
Number of daily rates quoted 0 0 11
Average daily rate - - £400
UK excluding London average daily rate £350 £300 £325
% change year-on-year
+16.66% -7.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £30.00 £48.75
% change year-on-year
- -38.46%
SEO
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
407 473 486
As % of all contract IT jobs located in Hertfordshire 70.66% 74.49% 72.54%
Number of daily rates quoted 214 255 254
Average daily rate £450 £425 £400
Average daily rate % change year-on-year
+5.88% +6.25%
90% offered a daily rate of more than £300 £275 £275
10% offered a daily rate of more than £625 £575 £533
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 39 24 28
Average hourly rate £37.50 £33.00 £31.50
Average hourly rate % change year-on-year
+13.63% +4.76%
90% offered a hourly rate of more than £15.00 £12.50 £15.00
10% offered a hourly rate of more than £49.50 £40.00 £37.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hertfordshire

SEO
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Hertfordshire region.

SEO Daily Rate Trend in Hertfordshire

SEO
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the Hertfordshire region over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
St Albans - 1 - -
SEO
East of England

SEO
Top 14 Related IT Skills in Hertfordshire

For the 6 months to 12 February 2016, IT contractor jobs across the Hertfordshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 3 (75.00%) E-Commerce
1 3 (75.00%) CMS
1 3 (75.00%) Retail
1 3 (75.00%) Content Management
1 3 (75.00%) Pay per click
1 3 (75.00%) Marketing
1 3 (75.00%) Digital Marketing
2 1 (25.00%) Analytics
2 1 (25.00%) User Experience
2 1 (25.00%) Web Analytics
2 1 (25.00%) Adobe
2 1 (25.00%) HTML
2 1 (25.00%) JavaScript
2 1 (25.00%) CSS

SEO
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 12 February 2016, IT contractor jobs across the Hertfordshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 3 (75.00%) CMS
General
1 3 (75.00%) Marketing
1 3 (75.00%) Retail
Job Titles
1 3 (75.00%) Digital Executive
1 3 (75.00%) Digital Marketing Executive
1 3 (75.00%) E-Commerce Executive
1 3 (75.00%) Marketing Executive
2 1 (25.00%) Designer
2 1 (25.00%) Digital Designer
2 1 (25.00%) Lead Designer
Libraries, Frameworks & Software Standards
1 1 (25.00%) CSS
1 1 (25.00%) HTML
Miscellaneous
1 1 (25.00%) User Experience
Processes & Methodologies
1 3 (75.00%) Content Management
1 3 (75.00%) Digital Marketing
1 3 (75.00%) E-Commerce
1 3 (75.00%) Pay per click
2 1 (25.00%) Analytics
2 1 (25.00%) Web Analytics
Programming Languages
1 1 (25.00%) JavaScript
Vendors
1 1 (25.00%) Adobe