The table below looks at the statistics for SEO skills in IT contracts advertised for the Hertfordshire region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 9 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
9 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 56 52 62
Rank change year-on-year
-4 +10
Contract jobs citing SEO 1 4 5
As % of all contract IT jobs located in Hertfordshire 0.16% 0.62% 0.69%
As % of the Processes & Methodologies category 0.21% 0.85% 0.89%
Number of daily rates quoted 1 0 0
Median daily rate £413 - -
UK excluding London median daily rate £375 £380 £328
% change year-on-year
-1.31% +16.03%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate £21.00 £33.00 £29.25
% change year-on-year
-36.36% +12.82%
SEO
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
479 471 561
As % of all contract IT jobs located in Hertfordshire 76.27% 73.48% 77.27%
Number of daily rates quoted 272 245 340
Median daily rate £450 £450 £400
Median daily rate % change year-on-year
- +12.50%
90% offered a daily rate of more than £263 £280 £263
10% offered a daily rate of more than £575 £588 £525
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 23 31 24
Median hourly rate £45.00 £22.50 £22.00
Median hourly rate % change year-on-year
+100.00% +2.27%
90% offered a hourly rate of more than £10.20 £11.00 £11.50
10% offered a hourly rate of more than £55.50 £50.10 £41.50
UK excluding London median hourly rate £30.25 £34.00 £25.00
% change year-on-year
-11.02% +36.00%

SEO
Jobs Demand Trend in Hertfordshire

The demand trend of contract jobs across the Hertfordshire region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in Hertfordshire

SEO
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Hertfordshire region.

SEO Daily Rate Trend in Hertfordshire

SEO
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the Hertfordshire region over the 3 months to 9 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Welwyn Garden City -12 1 £413 -
SEO
East of England

SEO
Top 23 Related IT Skills in Hertfordshire

For the 6 months to 9 December 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hertfordshire region with a requirement for SEO.

1 2 (50.00%) Telecoms
1 2 (50.00%) CMS
1 2 (50.00%) Retail
1 2 (50.00%) Copywriting
1 2 (50.00%) Web Development
2 1 (25.00%) Email Marketing
2 1 (25.00%) Digital Marketing
2 1 (25.00%) Social Media
2 1 (25.00%) Digital Media
2 1 (25.00%) Adobe Experience Manager
2 1 (25.00%) User Experience
2 1 (25.00%) Infographics
2 1 (25.00%) Content Writing
2 1 (25.00%) Google
2 1 (25.00%) Marketing
2 1 (25.00%) Agile Software Development
2 1 (25.00%) Manufacturing
2 1 (25.00%) HTML
2 1 (25.00%) Photoshop
2 1 (25.00%) CSS
2 1 (25.00%) RSS
2 1 (25.00%) E-Commerce
2 1 (25.00%) Adobe

SEO
Top Related IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (50.00%) CMS
2 1 (25.00%) Adobe Experience Manager
Applications
1 1 (25.00%) Photoshop
General
1 2 (50.00%) Retail
1 2 (50.00%) Telecoms
2 1 (25.00%) Manufacturing
2 1 (25.00%) Marketing
Job Titles
1 1 (25.00%) Author
1 1 (25.00%) Content Manager
1 1 (25.00%) Online Content Manager
1 1 (25.00%) Online Trading Manager
1 1 (25.00%) Senior Content Manager
1 1 (25.00%) Senior Manager
1 1 (25.00%) Senior Web Content Manager
1 1 (25.00%) Web Author
1 1 (25.00%) Web Content Manager
1 1 (25.00%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (25.00%) CSS
1 1 (25.00%) HTML
1 1 (25.00%) RSS
Miscellaneous
1 2 (50.00%) Copywriting
2 1 (25.00%) Digital Media
2 1 (25.00%) Social Media
2 1 (25.00%) User Experience
Processes & Methodologies
1 2 (50.00%) Web Development
2 1 (25.00%) Agile Software Development
2 1 (25.00%) Content Writing
2 1 (25.00%) Digital Marketing
2 1 (25.00%) E-Commerce
2 1 (25.00%) Email Marketing
2 1 (25.00%) Infographics
Vendors
1 1 (25.00%) Adobe
1 1 (25.00%) Google