The table below looks at the statistics for SEO skills in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 August 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Aug 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 69 60 47
Rank change year-on-year
-9 -13
Contract jobs citing SEO 1 12 10
As % of all contract IT jobs located in Hertfordshire 0.12% 1.52% 1.92%
As % of the Processes & Methodologies category 0.17% 1.94% 2.58%
Number of daily rates quoted 1 6 6
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£285 £260 £294
Average daily rate % change year-on-year
+9.61% -11.48%
UK excluding London average daily rate £350 £268 £318
% change year-on-year
+30.84% -15.88%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £38.34 £21.50 £17.69
% change year-on-year
+78.30% +21.53%
SEO
East of England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the Hertfordshire region.

Processes & Methodologies Category
Hertfordshire
Contract IT job ads with a match in the
Processes & Methodologies category
586 620 388
As % of all contract IT jobs located in Hertfordshire 72.26% 78.48% 74.33%
Number of daily rates quoted 304 349 188
Average daily rate £405 £400 £400
Average daily rate % change year-on-year
+1.25% -
90% offered a daily rate of more than £273 £235 £230
10% offered a daily rate of more than £600 £510 £538
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 47 27 27
Average hourly rate £21.53 £15.00 £37.50
Average hourly rate % change year-on-year
+43.50% -60.00%
90% offered a hourly rate of more than £9.00 £10.05 £11.25
10% offered a hourly rate of more than £42.50 £37.50 £50.00
UK excluding London average hourly rate £32.50 £25.00 £30.00
% change year-on-year
+30.00% -16.66%

SEO
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the Hertfordshire region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in Hertfordshire

SEO
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the Hertfordshire region.

SEO Daily Rate Trend in Hertfordshire

SEO
Top 11 Related IT Skills in Hertfordshire

For the 6 months to 28 August 2015, IT contractor jobs across the Hertfordshire region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 3 (75.00%) Project Management
1 3 (75.00%) Stakeholder Management
1 3 (75.00%) Content Management
1 3 (75.00%) Google
1 3 (75.00%) Google Analytics
1 3 (75.00%) Social Media
1 3 (75.00%) Analytics
2 1 (25.00%) Waterfall
2 1 (25.00%) Marketing
2 1 (25.00%) PRINCE2
2 1 (25.00%) PRINCE2 Certification

SEO
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 28 August 2015, IT contractor jobs across the Hertfordshire region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Cloud Services
1 3 (75.00%) Google Analytics
General
1 1 (25.00%) Marketing
Job Titles
1 3 (75.00%) Communications Manager
2 1 (25.00%) Project Manager
Miscellaneous
1 3 (75.00%) Social Media
Processes & Methodologies
1 3 (75.00%) Project Management
1 3 (75.00%) Stakeholder Management
1 3 (75.00%) Content Management
1 3 (75.00%) Analytics
2 1 (25.00%) PRINCE2
2 1 (25.00%) Waterfall
Qualifications
1 1 (25.00%) PRINCE2 Certification
Vendors
1 3 (75.00%) Google