The first table below looks at the demand for SEO skills in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the East of England region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 128 111 125
Rank change year-on-year
-17 +14
Contract jobs citing SEO 16 7 10
As % of all contract IT jobs located in the East of England 0.51% 0.31% 0.32%
As % of the Processes & Methodologies category 0.70% 0.45% 0.47%
Number of daily rates quoted 13 7 1
Average daily rate £375 £263 £375
Average daily rate % change year-on-year
+42.85% -30.00%
UK excluding London average daily rate £325 £264 £300
% change year-on-year
+23.22% -12.08%
Number of hourly rates quoted 1 0 4
Average hourly rate £46.00 - £27.25
UK excluding London average hourly rate £65.50 £13.50 £16.50
% change year-on-year
+385.18% -18.18%
Processes & Methodologies Category
East of England
Contract IT job ads with a match in the
Processes & Methodologies category
2277 1543 2150
As % of all contract IT jobs located in the East of England 72.22% 68.52% 68.93%
Number of daily rates quoted 1291 851 1067
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £265 £245 £250
10% offered a daily rate of more than £525 £500 £500
UK excluding London average daily rate £375 £360 £370
% change year-on-year
+4.16% -2.70%
Number of hourly rates quoted 140 120 199
Average hourly rate £35.00 £35.00 £35.00
90% offered a hourly rate of more than £11.50 £16.30 £12.50
10% offered a hourly rate of more than £45.00 £43.00 £47.50
UK excluding London average hourly rate £30.00 £32.00 £27.50
% change year-on-year
-6.25% +16.36%
SEO
England

SEO
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the East of England region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East of England

SEO
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the East of England region.

SEO Daily Rate Trend in the East of England

SEO
Daily Rate Histogram in the East of England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the East of England region over the 3 months to 18 April 2014.

SEO Daily Rate Histogram in the East of England

SEO
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the East of England region.

SEO Hourly Rate Trend in the East of England

SEO
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the East of England region over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
Hertfordshire -2 9 £398 +52.88% 8
Cambridgeshire -7 6 £330 +23.36% 8
Essex - 1 - - 1
Norfolk - - - - 1
Suffolk - - - - 3
Bedfordshire - - - - 3
SEO
England

SEO
Top 30 Related IT Skills in the East of England

For the 6 months to 18 April 2014, IT contractor jobs across the East of England region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 32 (80.00%) HTML
2 31 (77.50%) CSS
3 28 (70.00%) JavaScript
4 24 (60.00%) HTML5
5 23 (57.50%) jQuery
6 21 (52.50%) CSS3
7 20 (50.00%) Ajax
8 19 (47.50%) E-Commerce
9 18 (45.00%) OO
10 15 (37.50%) W3C
10 15 (37.50%) Retail
10 15 (37.50%) Dojo
11 13 (32.50%) Progressive Enhancement
12 12 (30.00%) YUI
12 12 (30.00%) Zepto.js
12 12 (30.00%) Section 508
12 12 (30.00%) Yahoo!
12 12 (30.00%) DOM
12 12 (30.00%) Memory Management
13 9 (22.50%) CMS
13 9 (22.50%) Web Development
13 9 (22.50%) Marketing
14 8 (20.00%) Analytics
15 7 (17.50%) Social Media
15 7 (17.50%) Agile Software Development
15 7 (17.50%) XHTML
16 6 (15.00%) Photoshop
16 6 (15.00%) Stakeholder Management
16 6 (15.00%) XML
16 6 (15.00%) Project Management

SEO
Top Related IT Skills in the East of England by Category

For the 6 months to 18 April 2014, IT contractor jobs across the East of England region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 9 (22.50%) CMS
2 1 (2.50%) WebSphere
2 1 (2.50%) SharePoint
2 1 (2.50%) IIS
Applications
1 6 (15.00%) Photoshop
2 3 (7.50%) Fireworks
3 2 (5.00%) Adobe Illustrator
4 1 (2.50%) OmniGraffle
4 1 (2.50%) MS Excel
4 1 (2.50%) MS Visio
Business Applications
1 1 (2.50%) Google Analytics
1 1 (2.50%) SiteCatalyst
Cloud Services
1 2 (5.00%) SaaS
Communications & Networking
1 4 (10.00%) HTTPS
2 2 (5.00%) Internet
Database & Business Intelligence
1 1 (2.50%) Relational Database
Development Applications
1 3 (7.50%) Subversion
2 2 (5.00%) Firebug
2 2 (5.00%) Fiddler
3 1 (2.50%) Jasmine
3 1 (2.50%) Visual Studio
3 1 (2.50%) Ant
General
1 15 (37.50%) Retail
2 9 (22.50%) Marketing
3 5 (12.50%) Finance
3 5 (12.50%) Manufacturing
4 4 (10.00%) Advertising
5 3 (7.50%) Legal
6 1 (2.50%) Publishing
Job Titles
1 26 (65.00%) Developer
2 14 (35.00%) Front-End Developer
3 8 (20.00%) JavaScript Developer
4 7 (17.50%) UI Programmer
4 7 (17.50%) UI Developer
5 6 (15.00%) Consultant
6 4 (10.00%) Senior Developer
6 4 (10.00%) User Experience Developer
7 3 (7.50%) Designer
8 2 (5.00%) Web Developer
8 2 (5.00%) Senior Designer
8 2 (5.00%) Senior Front-End Developer
9 1 (2.50%) Head of Development
9 1 (2.50%) User Experience Designer
9 1 (2.50%) Web Producer
9 1 (2.50%) Senior User Experience Designer
9 1 (2.50%) User Experience Consultant
9 1 (2.50%) Digital Designer
9 1 (2.50%) Senior Consultant
9 1 (2.50%) Tester
Libraries, Frameworks & Software Standards
1 32 (80.00%) HTML
2 31 (77.50%) CSS
3 24 (60.00%) HTML5
4 23 (57.50%) jQuery
5 21 (52.50%) CSS3
6 20 (50.00%) Ajax
7 15 (37.50%) Dojo
8 12 (30.00%) YUI
8 12 (30.00%) Zepto.js
8 12 (30.00%) DOM
9 7 (17.50%) XHTML
10 6 (15.00%) XML
11 5 (12.50%) Semantic HTML
12 4 (10.00%) Sass
12 4 (10.00%) LESS
12 4 (10.00%) JSON
13 3 (7.50%) Twitter Bootstrap
13 3 (7.50%) Bing Maps
14 2 (5.00%) .NET
14 2 (5.00%) JSP
Miscellaneous
1 15 (37.50%) W3C
2 7 (17.50%) Social Media
3 5 (12.50%) FMCG
4 2 (5.00%) Mobile App
5 1 (2.50%) iPhone
5 1 (2.50%) Graphic Design
5 1 (2.50%) Copywriting
5 1 (2.50%) Web 2.0
5 1 (2.50%) Digital Media
5 1 (2.50%) iPad
Operating Systems
1 2 (5.00%) Windows
2 1 (2.50%) Android
2 1 (2.50%) Solaris
2 1 (2.50%) Linux
2 1 (2.50%) UNIX
Processes & Methodologies
1 19 (47.50%) E-Commerce
2 18 (45.00%) OO
3 13 (32.50%) Progressive Enhancement
4 12 (30.00%) Memory Management
5 9 (22.50%) Web Development
6 8 (20.00%) Analytics
7 7 (17.50%) Agile Software Development
8 6 (15.00%) Stakeholder Management
8 6 (15.00%) Project Management
8 6 (15.00%) MVC
8 6 (15.00%) Pay per click
8 6 (15.00%) Web Analytics
8 6 (15.00%) Digital Marketing
9 5 (12.50%) Time Management
9 5 (12.50%) Business Development
9 5 (12.50%) SOA
9 5 (12.50%) B2B
9 5 (12.50%) B2C
10 4 (10.00%) Content Management
11 3 (7.50%) Responsive Web Design
Programming Languages
1 28 (70.00%) JavaScript
2 3 (7.50%) C
3 2 (5.00%) Java
3 2 (5.00%) ActionScript
4 1 (2.50%) PHP
4 1 (2.50%) SQL
4 1 (2.50%) C#
Qualifications
1 3 (7.50%) Degree
Quality Assurance & Compliance
1 12 (30.00%) Section 508
2 3 (7.50%) QA
3 1 (2.50%) WAI
Vendors
1 12 (30.00%) Yahoo!
2 5 (12.50%) Endeca
2 5 (12.50%) hybris
2 5 (12.50%) Interwoven
2 5 (12.50%) Stellent
3 4 (10.00%) Apple
3 4 (10.00%) Adobe
4 3 (7.50%) Twitter
5 1 (2.50%) Google
5 1 (2.50%) FatWire
5 1 (2.50%) ATG
5 1 (2.50%) IBM
5 1 (2.50%) Microsoft