The table below looks at the statistics for SEO skills in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 22 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
22 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 110 123 109
Rank change year-on-year
+13 -14
Contract jobs citing SEO 22 17 9
As % of all contract IT jobs located in the East of England 0.80% 0.57% 0.41%
As % of the Processes & Methodologies category 1.06% 0.79% 0.58%
Number of daily rates quoted 15 12 6
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£250 £330 £268
Average daily rate % change year-on-year
-24.24% +23.36%
90% offered a daily rate of more than £197 £186 £260
10% offered a daily rate of more than £350 £423 £353
UK excluding London average daily rate £270 £330 £260
% change year-on-year
-18.18% +26.92%
Number of hourly rates quoted 1 2 1
Average hourly rate £12.50 £43.25 £31.00
Average hourly rate % change year-on-year
-71.09% +39.51%
UK excluding London average hourly rate £12.50 £43.25 £13.75
% change year-on-year
-71.09% +214.54%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the East of England region.

Processes & Methodologies Category
East of England
Contract IT job ads with a match in the
Processes & Methodologies category
2073 2150 1548
As % of all contract IT jobs located in the East of England 75.16% 72.37% 71.11%
Number of daily rates quoted 1171 1211 854
Average daily rate £400 £390 £375
Average daily rate % change year-on-year
+2.56% +4.00%
90% offered a daily rate of more than £250 £265 £250
10% offered a daily rate of more than £550 £500 £500
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 157 152 135
Average hourly rate £36.00 £35.00 £35.05
Average hourly rate % change year-on-year
+2.85% -0.14%
90% offered a hourly rate of more than £12.00 £12.50 £19.39
10% offered a hourly rate of more than £42.50 £45.00 £42.60
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

SEO
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the East of England region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East of England

SEO
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the East of England region.

SEO Daily Rate Trend in the East of England

SEO
Daily Rate Histogram in the East of England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the East of England region over the 3 months to 22 May 2015.

SEO Daily Rate Histogram in the East of England

SEO
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the East of England region.

SEO Hourly Rate Trend in the East of England

SEO
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the East of England region over the 3 months to 22 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Cambridgeshire +7 14 £250 -23.66% 2
Hertfordshire -3 4 £175 -56.25% 4
Suffolk - 4 - - 1
SEO
England

SEO
Top 30 Related IT Skills in the East of England

For the 6 months to 22 May 2015, IT contractor jobs across the East of England region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 21 (80.77%) CSS
2 20 (76.92%) HTML
3 18 (69.23%) JavaScript
3 18 (69.23%) Content Management
3 18 (69.23%) Marketing
4 17 (65.38%) Google
5 16 (61.54%) Analytics
6 14 (53.85%) CMS
6 14 (53.85%) E-Commerce
7 13 (50.00%) Adobe
7 13 (50.00%) Photoshop
7 13 (50.00%) Mobile App
8 12 (46.15%) Data Privacy
8 12 (46.15%) Email Marketing
8 12 (46.15%) Umbraco
8 12 (46.15%) EPiServer
8 12 (46.15%) Adobe Analytics
8 12 (46.15%) Flash
8 12 (46.15%) Project Management
9 10 (38.46%) Digital Marketing
9 10 (38.46%) Analytical Skills
10 7 (26.92%) OO
11 5 (19.23%) XHTML
12 4 (15.38%) Agile Software Development
12 4 (15.38%) PHP
12 4 (15.38%) Web Services
12 4 (15.38%) XML
12 4 (15.38%) Google Analytics
12 4 (15.38%) HTML5
13 3 (11.54%) Social Media

SEO
Top Related IT Skills in the East of England by Category

For the 6 months to 22 May 2015, IT contractor jobs across the East of England region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 14 (53.85%) CMS
2 12 (46.15%) Umbraco
3 3 (11.54%) WebSphere
4 1 (3.85%) Node.js
4 1 (3.85%) WordPress
Applications
1 13 (50.00%) Photoshop
2 1 (3.85%) Adobe Illustrator
Cloud Services
1 12 (46.15%) Adobe Analytics
2 4 (15.38%) Google Analytics
3 2 (7.69%) SaaS
Communications & Networking
1 3 (11.54%) Intranet
2 1 (3.85%) Internet
Database & Business Intelligence
1 3 (11.54%) Relational Database
2 1 (3.85%) MySQL
Development Applications
1 3 (11.54%) Ant
2 1 (3.85%) Jasmine
2 1 (3.85%) Firebug
2 1 (3.85%) Fiddler
2 1 (3.85%) JIRA
2 1 (3.85%) Jenkins
2 1 (3.85%) Grunt
2 1 (3.85%) Karma Test Runner
2 1 (3.85%) Subversion
General
1 18 (69.23%) Marketing
2 3 (11.54%) Finance
3 2 (7.69%) Retail
3 2 (7.69%) Legal
4 1 (3.85%) Manufacturing
4 1 (3.85%) Automotive
4 1 (3.85%) Telecoms
Job Titles
1 6 (23.08%) Developer
1 6 (23.08%) Marketing Manager
2 5 (19.23%) Junior
2 5 (19.23%) Delivery Manager
3 4 (15.38%) Support Analyst
3 4 (15.38%) Analyst
3 4 (15.38%) Digital Marketing Manager
4 3 (11.54%) Production Manager
4 3 (11.54%) Content Manager
4 3 (11.54%) Web Support Analyst
4 3 (11.54%) Digital Production Manager
4 3 (11.54%) Communications Manager
4 3 (11.54%) Web Analyst
5 2 (7.69%) Web Manager
5 2 (7.69%) E-Commerce Manager
5 2 (7.69%) Java Developer
5 2 (7.69%) AWS Developer
5 2 (7.69%) Digital Producer
5 2 (7.69%) Web Marketing Manager
6 1 (3.85%) UX Designer
Libraries, Frameworks & Software Standards
1 21 (80.77%) CSS
2 20 (76.92%) HTML
3 12 (46.15%) Flash
4 5 (19.23%) XHTML
5 4 (15.38%) Web Services
5 4 (15.38%) XML
5 4 (15.38%) HTML5
6 3 (11.54%) .NET
6 3 (11.54%) J2EE
6 3 (11.54%) JSP
6 3 (11.54%) Ajax
7 2 (7.69%) LESS
7 2 (7.69%) jQuery
8 1 (3.85%) Sass
8 1 (3.85%) REST
8 1 (3.85%) AngularJS
8 1 (3.85%) Semantic HTML
8 1 (3.85%) DOM
Miscellaneous
1 13 (50.00%) Mobile App
2 10 (38.46%) Analytical Skills
3 3 (11.54%) Social Media
3 3 (11.54%) Web 2.0
4 1 (3.85%) User Experience
Operating Systems
1 3 (11.54%) UNIX
1 3 (11.54%) Windows
1 3 (11.54%) Solaris
1 3 (11.54%) Linux
Processes & Methodologies
1 18 (69.23%) Content Management
2 16 (61.54%) Analytics
3 14 (53.85%) E-Commerce
4 12 (46.15%) Data Privacy
4 12 (46.15%) Email Marketing
4 12 (46.15%) Project Management
5 10 (38.46%) Digital Marketing
6 7 (26.92%) OO
7 4 (15.38%) Agile Software Development
8 3 (11.54%) SOA
8 3 (11.54%) B2C
8 3 (11.54%) RAD
8 3 (11.54%) Stakeholder Management
9 2 (7.69%) Validation
9 2 (7.69%) Web Development
9 2 (7.69%) Pay per click
9 2 (7.69%) Web Marketing
10 1 (3.85%) Rapid Prototyping
10 1 (3.85%) TDD
10 1 (3.85%) ERP
Programming Languages
1 18 (69.23%) JavaScript
2 4 (15.38%) PHP
3 3 (11.54%) SQL
3 3 (11.54%) Java
Vendors
1 17 (65.38%) Google
2 13 (50.00%) Adobe
3 12 (46.15%) EPiServer
4 3 (11.54%) IBM
4 3 (11.54%) FatWire
5 1 (3.85%) Omniture