The table below looks at the statistics for SEO skills in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 September 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Sep 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 131 131 98
Rank change year-on-year
0 -33
Contract jobs citing SEO 12 18 24
As % of all contract IT jobs located in the East of England 0.38% 0.57% 1.01%
As % of the Processes & Methodologies category 0.51% 0.73% 1.38%
Number of daily rates quoted 5 6 15
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£260 £260 £288
Average daily rate % change year-on-year
- -9.56%
90% offered a daily rate of more than £180 £250 £250
10% offered a daily rate of more than £339 £360 £420
UK excluding London average daily rate £350 £260 £311
% change year-on-year
+34.61% -16.39%
Number of hourly rates quoted 3 0 0
Average hourly rate £36.67 - -
UK excluding London average hourly rate £38.34 £21.50 £17.69
% change year-on-year
+78.30% +21.53%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the East of England region.

Processes & Methodologies Category
East of England
Contract IT job ads with a match in the
Processes & Methodologies category
2372 2458 1734
As % of all contract IT jobs located in the East of England 75.81% 77.66% 72.83%
Number of daily rates quoted 1428 1472 877
Average daily rate £400 £400 £388
Average daily rate % change year-on-year
- +3.22%
90% offered a daily rate of more than £275 £250 £235
10% offered a daily rate of more than £550 £525 £515
UK excluding London average daily rate £400 £375 £370
% change year-on-year
+6.66% +1.35%
Number of hourly rates quoted 166 153 123
Average hourly rate £31.50 £29.00 £35.00
Average hourly rate % change year-on-year
+8.62% -17.14%
90% offered a hourly rate of more than £12.00 £12.60 £14.50
10% offered a hourly rate of more than £45.64 £43.25 £50.00
UK excluding London average hourly rate £32.52 £25.75 £30.50
% change year-on-year
+26.29% -15.57%

SEO
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the East of England region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East of England

SEO
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the East of England region.

SEO Daily Rate Trend in the East of England

SEO
Daily Rate Histogram in the East of England

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the East of England region over the 3 months to 1 September 2015.

SEO Daily Rate Histogram in the East of England

SEO
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the East of England region.

SEO Hourly Rate Trend in the East of England

SEO
Hourly Rate Histogram in the East of England

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the East of England region over the 3 months to 1 September 2015.

SEO Hourly Rate Histogram in the East of England

SEO
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the East of England region over the 3 months to 1 September 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Essex +3 10 £260 -
Cambridgeshire -8 1 £225 - 4
Hertfordshire -11 1 £285 +9.61% 3
SEO
England

SEO
Top 30 Related IT Skills in the East of England

For the 6 months to 1 September 2015, IT contractor jobs across the East of England region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 24 (77.42%) CSS
2 23 (74.19%) HTML
3 22 (70.97%) Content Management
3 22 (70.97%) Google
4 21 (67.74%) Analytics
5 19 (61.29%) JavaScript
6 17 (54.84%) Marketing
7 14 (45.16%) CMS
8 12 (38.71%) Adobe
8 12 (38.71%) Photoshop
9 11 (35.48%) E-Commerce
9 11 (35.48%) Google Analytics
10 10 (32.26%) Email Marketing
10 10 (32.26%) Umbraco
10 10 (32.26%) EPiServer
10 10 (32.26%) Adobe Analytics
10 10 (32.26%) Mobile App
10 10 (32.26%) Data Privacy
10 10 (32.26%) Flash
10 10 (32.26%) Project Management
11 9 (29.03%) Agile Software Development
11 9 (29.03%) XHTML
11 9 (29.03%) Web Services
11 9 (29.03%) Digital Marketing
12 8 (25.81%) Web 2.0
12 8 (25.81%) WebSphere
12 8 (25.81%) Relational Database
12 8 (25.81%) Analytical Skills
12 8 (25.81%) HTML5
12 8 (25.81%) XML

SEO
Top Related IT Skills in the East of England by Category

For the 6 months to 1 September 2015, IT contractor jobs across the East of England region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 14 (45.16%) CMS
2 10 (32.26%) Umbraco
3 8 (25.81%) WebSphere
4 2 (6.45%) WordPress
5 1 (3.23%) Joomla!
Applications
1 12 (38.71%) Photoshop
2 2 (6.45%) Adobe Illustrator
3 1 (3.23%) Fireworks
Cloud Services
1 11 (35.48%) Google Analytics
2 10 (32.26%) Adobe Analytics
3 2 (6.45%) SaaS
Communications & Networking
1 3 (9.68%) Intranet
Database & Business Intelligence
1 8 (25.81%) Relational Database
Development Applications
1 8 (25.81%) Ant
2 1 (3.23%) Eclipse
2 1 (3.23%) JIRA
General
1 17 (54.84%) Marketing
2 4 (12.90%) Manufacturing
3 3 (9.68%) Finance
4 2 (6.45%) Telecoms
5 1 (3.23%) Retail
Job Titles
1 10 (32.26%) Developer
2 6 (19.35%) Java Developer
3 5 (16.13%) Junior
3 5 (16.13%) Marketing Manager
4 4 (12.90%) Analyst
4 4 (12.90%) Support Analyst
5 3 (9.68%) Delivery Manager
5 3 (9.68%) Communications Manager
5 3 (9.68%) Web Analyst
5 3 (9.68%) Digital Marketing Manager
5 3 (9.68%) Web Support Analyst
5 3 (9.68%) AWS Developer
6 2 (6.45%) Java/J2EE Developer
6 2 (6.45%) Designer
6 2 (6.45%) Content Manager
6 2 (6.45%) E-Commerce Manager
7 1 (3.23%) Web Manager
7 1 (3.23%) Digital Production Manager
7 1 (3.23%) Digital Producer
7 1 (3.23%) Graduate Web Developer
Libraries, Frameworks & Software Standards
1 24 (77.42%) CSS
2 23 (74.19%) HTML
3 10 (32.26%) Flash
4 9 (29.03%) XHTML
4 9 (29.03%) Web Services
5 8 (25.81%) XML
5 8 (25.81%) JSP
5 8 (25.81%) Ajax
5 8 (25.81%) HTML5
5 8 (25.81%) J2EE
6 5 (16.13%) Sass
6 5 (16.13%) LESS
7 3 (9.68%) .NET
8 1 (3.23%) SOAP
8 1 (3.23%) TopLink
8 1 (3.23%) EclipseLink
8 1 (3.23%) REST
8 1 (3.23%) JAX-RS
8 1 (3.23%) jQuery
8 1 (3.23%) JAX-WS
Miscellaneous
1 10 (32.26%) Mobile App
2 8 (25.81%) Analytical Skills
2 8 (25.81%) Web 2.0
3 4 (12.90%) Social Media
4 3 (9.68%) User Experience
5 1 (3.23%) Graphic Design
5 1 (3.23%) Photography
5 1 (3.23%) Copywriting
5 1 (3.23%) Blog
Operating Systems
1 8 (25.81%) UNIX
1 8 (25.81%) Windows
1 8 (25.81%) Solaris
1 8 (25.81%) Linux
Processes & Methodologies
1 22 (70.97%) Content Management
2 21 (67.74%) Analytics
3 11 (35.48%) E-Commerce
4 10 (32.26%) Project Management
4 10 (32.26%) Email Marketing
4 10 (32.26%) Data Privacy
5 9 (29.03%) Digital Marketing
5 9 (29.03%) Agile Software Development
6 8 (25.81%) OO
7 7 (22.58%) RAD
7 7 (22.58%) B2C
8 5 (16.13%) SOA
8 5 (16.13%) TDD
9 3 (9.68%) Stakeholder Management
10 2 (6.45%) ERP
11 1 (3.23%) ITIL
11 1 (3.23%) PRINCE2
11 1 (3.23%) Web Design
11 1 (3.23%) Web Marketing
11 1 (3.23%) Waterfall
Programming Languages
1 19 (61.29%) JavaScript
2 8 (25.81%) Java
2 8 (25.81%) SQL
3 4 (12.90%) PHP
Qualifications
1 1 (3.23%) PRINCE2 Certification
1 1 (3.23%) Degree
Vendors
1 22 (70.97%) Google
2 12 (38.71%) Adobe
3 10 (32.26%) EPiServer
4 8 (25.81%) FatWire
5 7 (22.58%) Omniture
5 7 (22.58%) IBM