The table below looks at the statistics for SEO skills in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 11 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
11 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 120 125 108
Rank change year-on-year
+5 -17
Contract jobs citing SEO 7 4 21
As % of all contract IT jobs located in the East of England 0.29% 0.16% 0.87%
As % of the Processes & Methodologies category 0.37% 0.21% 1.20%
Number of daily rates quoted 1 2 12
Average daily rate £93 £306 £400
Average daily rate % change year-on-year
-69.79% -23.43%
UK excluding London average daily rate £350 £300 £325
% change year-on-year
+16.66% -7.69%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - £30.00 £48.75
% change year-on-year
- -38.46%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the East of England region.

Processes & Methodologies Category
East of England
Contract IT job ads with a match in the
Processes & Methodologies category
1875 1948 1754
As % of all contract IT jobs located in the East of England 78.68% 76.12% 72.78%
Number of daily rates quoted 1138 1189 980
Average daily rate £425 £413 £400
Average daily rate % change year-on-year
+3.03% +3.12%
90% offered a daily rate of more than £280 £238 £250
10% offered a daily rate of more than £588 £575 £508
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 161 140 150
Average hourly rate £40.00 £22.50 £31.50
Average hourly rate % change year-on-year
+77.77% -28.57%
90% offered a hourly rate of more than £15.00 £12.00 £12.30
10% offered a hourly rate of more than £55.00 £43.75 £41.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the East of England region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East of England

SEO
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the East of England region.

SEO Daily Rate Trend in the East of England

SEO
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the East of England region.

SEO Hourly Rate Trend in the East of England

SEO
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the East of England region over the 3 months to 11 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Suffolk - 3 - - 3
Cambridgeshire +13 2 £93 -73.57% 1
Hertfordshire +7 1 - -
Bedfordshire - 1 - - 1
SEO
England

SEO
Top 30 Related IT Skills in the East of England

For the 6 months to 11 February 2016, IT contractor jobs across the East of England region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 9 (64.29%) HTML
2 8 (57.14%) JavaScript
2 8 (57.14%) HTML5
3 7 (50.00%) CMS
4 6 (42.86%) Marketing
4 6 (42.86%) CSS
5 4 (28.57%) OO
5 4 (28.57%) XHTML
5 4 (28.57%) Agile Software Development
5 4 (28.57%) Content Management
5 4 (28.57%) Social Media
5 4 (28.57%) Sass
5 4 (28.57%) LESS
5 4 (28.57%) User Experience
6 3 (21.43%) Analytics
6 3 (21.43%) Unity (Game Engine)
6 3 (21.43%) Social Media Marketing
6 3 (21.43%) Facebook
6 3 (21.43%) Facebook Platform
6 3 (21.43%) Digital Marketing
6 3 (21.43%) Retail
6 3 (21.43%) Pay per click
6 3 (21.43%) E-Commerce
6 3 (21.43%) C#
6 3 (21.43%) Games
7 2 (14.29%) B2C
7 2 (14.29%) IBM
7 2 (14.29%) RAD
7 2 (14.29%) Java
7 2 (14.29%) Unix

SEO
Top Related IT Skills in the East of England by Category

For the 6 months to 11 February 2016, IT contractor jobs across the East of England region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 7 (50.00%) CMS
2 3 (21.43%) Facebook Platform
3 2 (14.29%) WebSphere
Cloud Services
1 1 (7.14%) Google Analytics
1 1 (7.14%) SaaS
Database & Business Intelligence
1 2 (14.29%) Relational Database
Development Applications
1 2 (14.29%) Ant
General
1 6 (42.86%) Marketing
2 3 (21.43%) Games
2 3 (21.43%) Retail
3 2 (14.29%) Manufacturing
4 1 (7.14%) Finance
4 1 (7.14%) Telecoms
Job Titles
1 7 (50.00%) Developer
2 4 (28.57%) HTML Developer
3 3 (21.43%) Applications Developer
3 3 (21.43%) Digital Executive
3 3 (21.43%) Digital Marketing Executive
3 3 (21.43%) E-Commerce Executive
3 3 (21.43%) Facebook Developer
3 3 (21.43%) Games Developer
3 3 (21.43%) JavaScript Developer
3 3 (21.43%) Marketing Executive
3 3 (21.43%) Software Developer
4 2 (14.29%) Java Developer
5 1 (7.14%) Consultant
5 1 (7.14%) J2EE Developer
5 1 (7.14%) Java/J2EE Developer
5 1 (7.14%) Lead Designer
5 1 (7.14%) Lead Developer
5 1 (7.14%) Senior Developer
5 1 (7.14%) SEO Consultant
5 1 (7.14%) Team Leader
Libraries, Frameworks & Software Standards
1 9 (64.29%) HTML
2 8 (57.14%) HTML5
3 6 (42.86%) CSS
4 4 (28.57%) LESS
4 4 (28.57%) Sass
4 4 (28.57%) XHTML
5 3 (21.43%) Unity (Game Engine)
6 2 (14.29%) Ajax
6 2 (14.29%) CSS3
6 2 (14.29%) Dojo
6 2 (14.29%) J2EE
6 2 (14.29%) JSP
6 2 (14.29%) Web Services
6 2 (14.29%) XML
7 1 (7.14%) DOM
7 1 (7.14%) jQuery
7 1 (7.14%) JSON
Miscellaneous
1 4 (28.57%) Social Media
1 4 (28.57%) User Experience
2 2 (14.29%) Web 2.0
3 1 (7.14%) Biology
3 1 (7.14%) Life Science
3 1 (7.14%) Visualisation
Operating Systems
1 2 (14.29%) Linux
1 2 (14.29%) Solaris
1 2 (14.29%) Unix
1 2 (14.29%) Windows
Processes & Methodologies
1 4 (28.57%) Agile Software Development
1 4 (28.57%) Content Management
1 4 (28.57%) OO
2 3 (21.43%) Analytics
2 3 (21.43%) Digital Marketing
2 3 (21.43%) E-Commerce
2 3 (21.43%) Pay per click
2 3 (21.43%) Social Media Marketing
3 2 (14.29%) B2C
3 2 (14.29%) RAD
3 2 (14.29%) Scrum
3 2 (14.29%) Web Analytics
4 1 (7.14%) Asset Management
4 1 (7.14%) Bioinformatics
4 1 (7.14%) ERP
4 1 (7.14%) Human Factors
4 1 (7.14%) SOA
4 1 (7.14%) TDD
4 1 (7.14%) Web Design
4 1 (7.14%) Web Development
Programming Languages
1 8 (57.14%) JavaScript
2 3 (21.43%) C#
3 2 (14.29%) Java
3 2 (14.29%) SQL
Vendors
1 3 (21.43%) Facebook
2 2 (14.29%) Google
2 2 (14.29%) IBM
3 1 (7.14%) Adobe
3 1 (7.14%) FatWire
3 1 (7.14%) Omniture