The table below looks at the statistics for SEO skills in IT contracts advertised for the East of England region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 123 126 129
Rank change year-on-year
+3 +3
Contract jobs citing SEO 3 9 9
As % of all contract IT jobs located in the East of England 0.13% 0.35% 0.31%
As % of the Processes & Methodologies category 0.16% 0.46% 0.40%
Number of daily rates quoted 3 1 3
Median daily rate £425 £375 £350
Median daily rate % change year-on-year
+13.33% +7.14%
UK excluding London median daily rate £375 £400 £330
% change year-on-year
-6.25% +21.21%
Number of hourly rates quoted 0 1 0
Median hourly rate - £45.00 -
UK excluding London median hourly rate £21.00 £33.00 £29.25
% change year-on-year
-36.36% +12.82%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the East of England region.

Processes & Methodologies Category
East of England
Contract IT job ads with a match in the
Processes & Methodologies category
1866 1977 2254
As % of all contract IT jobs located in the East of England 80.26% 76.66% 78.21%
Number of daily rates quoted 1088 1138 1450
Median daily rate £425 £425 £413
Median daily rate % change year-on-year
- +3.03%
90% offered a daily rate of more than £255 £284 £265
10% offered a daily rate of more than £550 £575 £580
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 143 200 144
Median hourly rate £36.00 £36.50 £23.50
Median hourly rate % change year-on-year
-1.36% +55.31%
90% offered a hourly rate of more than £14.50 £15.00 £12.00
10% offered a hourly rate of more than £47.50 £50.68 £47.50
UK excluding London median hourly rate £31.00 £34.95 £25.00
% change year-on-year
-11.30% +39.80%

SEO
Jobs Demand Trend in the East of England

The demand trend of contract jobs across the East of England region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the East of England

SEO
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the East of England region.

SEO Daily Rate Trend in the East of England

SEO
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the East of England region.

SEO Hourly Rate Trend in the East of England

SEO
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the East of England region over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Bedfordshire +3 1 £425 +13.33% 2
Cambridgeshire +2 1 £450 -
Hertfordshire -8 1 £413 - 5
SEO
England

SEO
Top 30 Related IT Skills in the East of England

For the 6 months to 6 December 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the East of England region with a requirement for SEO.

1 4 (66.67%) CMS
2 3 (50.00%) Marketing
2 3 (50.00%) Web Development
2 3 (50.00%) Digital Marketing
2 3 (50.00%) User Experience
3 2 (33.33%) Copywriting
3 2 (33.33%) Adobe Experience Manager
3 2 (33.33%) Email Marketing
3 2 (33.33%) Retail
3 2 (33.33%) Telecoms
3 2 (33.33%) HTML
3 2 (33.33%) Adobe
4 1 (16.67%) SDL Web 8
4 1 (16.67%) Middleware
4 1 (16.67%) Project Management
4 1 (16.67%) Change Management
4 1 (16.67%) PHP
4 1 (16.67%) Photoshop
4 1 (16.67%) CSS
4 1 (16.67%) RSS
4 1 (16.67%) CRM
4 1 (16.67%) E-Commerce
4 1 (16.67%) Finance
4 1 (16.67%) Manufacturing
4 1 (16.67%) Web Design
4 1 (16.67%) Agile Software Development
4 1 (16.67%) Content Management
4 1 (16.67%) Google
4 1 (16.67%) Degree
4 1 (16.67%) Joomla!

SEO
Top Related IT Skills in the East of England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (66.67%) CMS
2 2 (33.33%) Adobe Experience Manager
3 1 (16.67%) Drupal
3 1 (16.67%) Joomla!
Applications
1 1 (16.67%) Photoshop
Business Applications
1 1 (16.67%) Adobe Campaign
1 1 (16.67%) SDL Web 8
General
1 3 (50.00%) Marketing
2 2 (33.33%) Retail
2 2 (33.33%) Telecoms
3 1 (16.67%) Finance
3 1 (16.67%) Manufacturing
Job Titles
1 2 (33.33%) Web Manager
2 1 (16.67%) Analyst
2 1 (16.67%) Author
2 1 (16.67%) Business Analyst
2 1 (16.67%) Content Manager
2 1 (16.67%) CRM Analyst
2 1 (16.67%) CRM Business Analyst
2 1 (16.67%) Data Business Analyst
2 1 (16.67%) Developer
2 1 (16.67%) Digital Analyst
2 1 (16.67%) Digital Business Analyst
2 1 (16.67%) Front End Developer (Client-Side Developer)
2 1 (16.67%) Front End Web Developer (Client-Side Developer)
2 1 (16.67%) Online Content Manager
2 1 (16.67%) Senior Content Manager
2 1 (16.67%) Senior Manager
2 1 (16.67%) Senior Web Content Manager
2 1 (16.67%) Web Author
2 1 (16.67%) Web Content Manager
2 1 (16.67%) Web Developer
Libraries, Frameworks & Software Standards
1 2 (33.33%) HTML
2 1 (16.67%) CSS
2 1 (16.67%) Middleware
2 1 (16.67%) RSS
Miscellaneous
1 3 (50.00%) User Experience
2 2 (33.33%) Copywriting
3 1 (16.67%) Digital Media
3 1 (16.67%) Social Media
Processes & Methodologies
1 3 (50.00%) Digital Marketing
1 3 (50.00%) Web Development
2 2 (33.33%) Email Marketing
3 1 (16.67%) Agile Software Development
3 1 (16.67%) Analytics
3 1 (16.67%) Change Management
3 1 (16.67%) Content Management
3 1 (16.67%) Content Writing
3 1 (16.67%) CRM
3 1 (16.67%) Customer Engagement
3 1 (16.67%) Data Protection
3 1 (16.67%) E-Commerce
3 1 (16.67%) Front End Development
3 1 (16.67%) Infographics
3 1 (16.67%) Project Management
3 1 (16.67%) Responsive Web Design
3 1 (16.67%) Web Design
Programming Languages
1 1 (16.67%) PHP
Qualifications
1 1 (16.67%) Degree
Vendors
1 2 (33.33%) Adobe
2 1 (16.67%) Google