The table below looks at the statistics for SEO skills in IT contracts advertised for the East of England region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 31 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 139 96 138
Rank change year-on-year
-43 +42
Contract jobs citing SEO 8 30 4
As % of all contract IT jobs located in the East of England 0.27% 1.22% 0.13%
As % of the Processes & Methodologies category 0.34% 1.73% 0.19%
Number of daily rates quoted 3 19 0
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£360 £288 -
Average daily rate % change year-on-year
+25.21% -
UK excluding London average daily rate £325 £325 £320
% change year-on-year
- +1.56%
Number of hourly rates quoted 0 2 3
Average hourly rate - £37.50 £22.38
Average hourly rate % change year-on-year
- +67.56%
UK excluding London average hourly rate £21.75 £32.50 £17.25
% change year-on-year
-33.07% +88.40%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the East of England region.

Processes & Methodologies Category
East of England
Contract IT job ads with a match in the
Processes & Methodologies category
2329 1733 2065
As % of all contract IT jobs located in the East of England 77.45% 70.65% 68.90%
Number of daily rates quoted 1489 912 1087
Average daily rate £400 £358 £400
Average daily rate % change year-on-year
+11.88% -10.62%
90% offered a daily rate of more than £263 £237 £244
10% offered a daily rate of more than £568 £500 £500
UK excluding London average daily rate £380 £363 £368
% change year-on-year
+4.68% -1.36%
Number of hourly rates quoted 135 151 173
Average hourly rate £24.00 £36.00 £26.00
Average hourly rate % change year-on-year
-33.33% +38.46%
90% offered a hourly rate of more than £12.00 £14.00 £14.00
10% offered a hourly rate of more than £50.00 £46.00 £40.00
UK excluding London average hourly rate £25.00 £27.50 £27.50
% change year-on-year
-9.09% -

SEO
Jobs Demand Trend in the East of England

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the East of England region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the East of England

SEO
Daily Rate Trend in the East of England

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the East of England region.

SEO Daily Rate Trend in the East of England

SEO
Hourly Rate Trend in the East of England

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the East of England region.

SEO Hourly Rate Trend in the East of England

SEO
Contract Job Locations in the East of England

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the East of England region over the 3 months to 31 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Hertfordshire -21 7 £360 +25.21% 7
Essex -16 1 £350 - 2
Norfolk - - - - 1
Suffolk - - - -
Bedfordshire - - - -
Cambridgeshire - - - - 7
SEO
England

SEO
Top 30 Related IT Skills in the East of England

For the 6 months to 31 October 2014, IT contractor jobs across the East of England region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 14 (51.85%) HTML
1 14 (51.85%) CSS
2 12 (44.44%) JavaScript
2 12 (44.44%) HTML5
3 11 (40.74%) E-Commerce
4 9 (33.33%) Retail
4 9 (33.33%) Marketing
5 8 (29.63%) Legal
5 8 (29.63%) CSS3
6 7 (25.93%) jQuery
6 7 (25.93%) Analytics
6 7 (25.93%) Scrum
6 7 (25.93%) Agile Software Development
6 7 (25.93%) Content Management
6 7 (25.93%) OO
7 6 (22.22%) XHTML
7 6 (22.22%) Ajax
8 5 (18.52%) PHP
8 5 (18.52%) Photoshop
9 4 (14.81%) Ant
9 4 (14.81%) Java
9 4 (14.81%) SQL
9 4 (14.81%) J2EE
9 4 (14.81%) JSP
9 4 (14.81%) XML
9 4 (14.81%) UNIX
9 4 (14.81%) Windows
9 4 (14.81%) Solaris
9 4 (14.81%) Linux
9 4 (14.81%) RAD

SEO
Top Related IT Skills in the East of England by Category

For the 6 months to 31 October 2014, IT contractor jobs across the East of England region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 4 (14.81%) WebSphere
2 3 (11.11%) WordPress
3 2 (7.41%) Sitecore CMS
3 2 (7.41%) CMS
Applications
1 5 (18.52%) Photoshop
2 4 (14.81%) Adobe Illustrator
3 1 (3.70%) MS PowerPoint
Business Applications
1 4 (14.81%) Magento
2 1 (3.70%) Google Analytics
Database & Business Intelligence
1 4 (14.81%) Relational Database
2 3 (11.11%) MySQL
Development Applications
1 4 (14.81%) Ant
2 2 (7.41%) Git (software)
2 2 (7.41%) Jasmine
3 1 (3.70%) Dreamweaver
General
1 9 (33.33%) Retail
1 9 (33.33%) Marketing
2 8 (29.63%) Legal
3 3 (11.11%) Advertising
4 2 (7.41%) Publishing
4 2 (7.41%) Multimedia
5 1 (3.70%) Automotive
Job Titles
1 14 (51.85%) Developer
2 3 (11.11%) Web Developer
2 3 (11.11%) Copywriter
3 2 (7.41%) Digital Designer
3 2 (7.41%) Front-End Developer
3 2 (7.41%) Senior Front-End Developer
3 2 (7.41%) Designer
3 2 (7.41%) Content Manager
3 2 (7.41%) Senior Developer
3 2 (7.41%) Java Developer
3 2 (7.41%) PHP Developer
3 2 (7.41%) Web Manager
3 2 (7.41%) JavaScript Developer
3 2 (7.41%) Social Media Manager
3 2 (7.41%) PHP Magento Developer
3 2 (7.41%) Magento Developer
4 1 (3.70%) SEO Executive
4 1 (3.70%) Lead Developer
4 1 (3.70%) Online Content Manager
4 1 (3.70%) UI Programmer
Libraries, Frameworks & Software Standards
1 14 (51.85%) CSS
1 14 (51.85%) HTML
2 12 (44.44%) HTML5
3 8 (29.63%) CSS3
4 7 (25.93%) jQuery
5 6 (22.22%) XHTML
5 6 (22.22%) Ajax
6 4 (14.81%) J2EE
6 4 (14.81%) JSP
6 4 (14.81%) XML
6 4 (14.81%) Backbone.js
7 2 (7.41%) Ember.js
7 2 (7.41%) AngularJS
8 1 (3.70%) DOM
8 1 (3.70%) JSON
Miscellaneous
1 4 (14.81%) Web 2.0
2 3 (11.11%) W3C
3 2 (7.41%) Graphic Design
3 2 (7.41%) Social Media
3 2 (7.41%) User Experience
4 1 (3.70%) Analytical Skills
4 1 (3.70%) Computer Science
Operating Systems
1 4 (14.81%) UNIX
1 4 (14.81%) Windows
1 4 (14.81%) Solaris
1 4 (14.81%) Linux
Processes & Methodologies
1 11 (40.74%) E-Commerce
2 7 (25.93%) OO
2 7 (25.93%) Scrum
2 7 (25.93%) Content Management
2 7 (25.93%) Agile Software Development
2 7 (25.93%) Analytics
3 4 (14.81%) Validation
3 4 (14.81%) RAD
3 4 (14.81%) RUP
3 4 (14.81%) SOA
4 3 (11.11%) Web Analytics
4 3 (11.11%) Pay per click
4 3 (11.11%) Online Marketing
5 2 (7.41%) Unit Testing
5 2 (7.41%) TDD
5 2 (7.41%) Digital Marketing
5 2 (7.41%) Web Design
5 2 (7.41%) Project Management
6 1 (3.70%) MVC
6 1 (3.70%) B2C
Programming Languages
1 12 (44.44%) JavaScript
2 5 (18.52%) PHP
3 4 (14.81%) SQL
3 4 (14.81%) Java
Qualifications
1 2 (7.41%) Degree
Quality Assurance & Compliance
1 2 (7.41%) QA
2 1 (3.70%) WCAG
Vendors
1 4 (14.81%) FatWire
1 4 (14.81%) IBM
2 2 (7.41%) Google
2 2 (7.41%) Sitecore
3 1 (3.70%) Facebook
3 1 (3.70%) Twitter
3 1 (3.70%) Adobe