The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Hertfordshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 4 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
4 Dec 2016
Same period 2015 Same period 2014
Marketing
Rank 50 42 37
Rank change year-on-year
-8 -5
Contract jobs citing Marketing 7 14 26
As % of all contract IT jobs located in Hertfordshire 1.12% 2.16% 3.54%
As % of the General category 3.30% 5.45% 8.67%
Number of daily rates quoted 5 9 12
Median daily rate £250 £390 £475
Median daily rate % change year-on-year
-35.89% -17.89%
90% offered a daily rate of more than £188 £122 £333
10% offered a daily rate of more than £300 £430 £500
UK excluding London median daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1 0 2
Median hourly rate £11.00 - £27.25
UK excluding London median hourly rate £21.50 £25.00 £22.50
% change year-on-year
-14.00% +11.11%
Marketing
East of England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Hertfordshire region.

General Category
Hertfordshire
Contract IT job ads with a match in the
General category
212 257 300
As % of all contract IT jobs located in Hertfordshire 33.87% 39.66% 40.82%
Number of daily rates quoted 128 129 156
Median daily rate £425 £410 £401
Median daily rate % change year-on-year
+3.65% +2.18%
90% offered a daily rate of more than £200 £210 £260
10% offered a daily rate of more than £525 £541 £550
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 9 15 15
Median hourly rate £22.50 £14.50 £18.00
Median hourly rate % change year-on-year
+55.17% -19.44%
90% offered a hourly rate of more than £11.00 £12.68 £10.90
10% offered a hourly rate of more than £41.13 £39.30 £38.80
UK excluding London median hourly rate £24.50 £28.69 £25.00
% change year-on-year
-14.60% +14.76%

Marketing
Jobs Demand Trend in Hertfordshire

The demand trend of contract jobs across the Hertfordshire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Hertfordshire

Marketing
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Hertfordshire region.

Marketing Daily Rate Trend in Hertfordshire

Marketing
Daily Rate Histogram in Hertfordshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Hertfordshire region over the 3 months to 4 December 2016.

Marketing Daily Rate Histogram in Hertfordshire

Marketing
Hourly Rate Trend in Hertfordshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Hertfordshire region.

Marketing Hourly Rate Trend in Hertfordshire

Marketing
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Hertfordshire region over the 3 months to 4 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford -7 2 £200 -50.00% 7
Marketing
East of England

Marketing
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 4 December 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hertfordshire region with a requirement for Marketing.

1 11 (42.31%) Digital Marketing
2 8 (30.77%) SAP
3 7 (26.92%) CRM
3 7 (26.92%) Project Management
4 6 (23.08%) Business Intelligence
4 6 (23.08%) NHS
4 6 (23.08%) Electronics
4 6 (23.08%) Telecoms
4 6 (23.08%) Manufacturing
4 6 (23.08%) Finance
4 6 (23.08%) Programme Management
4 6 (23.08%) SAP Oil and Gas
4 6 (23.08%) Social Media
5 5 (19.23%) Analytics
5 5 (19.23%) Business Analysis
5 5 (19.23%) Copywriting
5 5 (19.23%) Advertising
6 4 (15.38%) E-Commerce
6 4 (15.38%) SMS
6 4 (15.38%) User Experience
7 3 (11.54%) Facebook
7 3 (11.54%) Twitter
7 3 (11.54%) Analytical Skills
7 3 (11.54%) Degree
7 3 (11.54%) Direct Marketing
7 3 (11.54%) SQL
7 3 (11.54%) Migration
7 3 (11.54%) Stakeholder Management
7 3 (11.54%) Legal
7 3 (11.54%) Retail

Marketing
Top Related IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.85%) Confluence
1 1 (3.85%) SAS
Applications
1 2 (7.69%) Adobe Creative Suite
1 2 (7.69%) Adobe Illustrator
1 2 (7.69%) InDesign
1 2 (7.69%) MS Office
1 2 (7.69%) Photoshop
2 1 (3.85%) MS Excel
Business Applications
1 6 (23.08%) SAP Oil and Gas
2 2 (7.69%) Dynamics CRM
3 1 (3.85%) Adobe Campaign
3 1 (3.85%) OpenCart
3 1 (3.85%) SAP CRM
3 1 (3.85%) Unica
Cloud Services
1 1 (3.85%) AdWords
1 1 (3.85%) Google Analytics
1 1 (3.85%) SmartFocus
1 1 (3.85%) SuccessFactors
Communications & Networking
1 4 (15.38%) SMS
2 2 (7.69%) WAN
2 2 (7.69%) Wi-Fi
3 1 (3.85%) Intranet
Database & Business Intelligence
1 1 (3.85%) Relational Database
1 1 (3.85%) SQL Server
1 1 (3.85%) SQL Server Integration Services
Development Applications
1 1 (3.85%) JIRA
General
1 6 (23.08%) Electronics
1 6 (23.08%) Finance
1 6 (23.08%) Manufacturing
1 6 (23.08%) Telecoms
2 5 (19.23%) Advertising
3 3 (11.54%) Legal
3 3 (11.54%) Retail
4 1 (3.85%) Brand Awareness
4 1 (3.85%) Multimedia
Job Titles
1 14 (53.85%) Analyst
2 4 (15.38%) Business Analyst
2 4 (15.38%) Campaign Analyst
2 4 (15.38%) CRM Analyst
3 3 (11.54%) Digital Analyst
3 3 (11.54%) Digital Executive
3 3 (11.54%) Digital Marketing Executive
3 3 (11.54%) Infrastructure Analyst
3 3 (11.54%) Marketing Executive
3 3 (11.54%) Project Manager
4 2 (7.69%) Business IT Analyst
4 2 (7.69%) Digital Business Analyst
4 2 (7.69%) Graphic Designer
4 2 (7.69%) Infrastructure Business Analyst
4 2 (7.69%) IT Analyst
4 2 (7.69%) IT Business Analyst
4 2 (7.69%) Photoshop Designer
4 2 (7.69%) Senior Graphic Designer
4 2 (7.69%) Senior Photoshop Designer
4 2 (7.69%) Test Analyst
Libraries, Frameworks & Software Standards
1 2 (7.69%) CSS
1 2 (7.69%) HTML
2 1 (3.85%) RSS
Miscellaneous
1 6 (23.08%) NHS
1 6 (23.08%) Social Media
2 5 (19.23%) Copywriting
3 4 (15.38%) User Experience
4 3 (11.54%) Analytical Skills
5 2 (7.69%) Digital Media
6 1 (3.85%) Data Integration
6 1 (3.85%) IVR
6 1 (3.85%) Management Information System
6 1 (3.85%) PMI
Operating Systems
1 1 (3.85%) Windows Server
Processes & Methodologies
1 11 (42.31%) Digital Marketing
2 7 (26.92%) CRM
2 7 (26.92%) Project Management
3 6 (23.08%) Business Intelligence
3 6 (23.08%) Programme Management
4 5 (19.23%) Analytics
4 5 (19.23%) Business Analysis
5 4 (15.38%) E-Commerce
6 3 (11.54%) Content Development
6 3 (11.54%) Direct Marketing
6 3 (11.54%) Migration
6 3 (11.54%) Programmatic Advertising
6 3 (11.54%) Stakeholder Management
7 2 (7.69%) Campaign Management
7 2 (7.69%) Content Management
7 2 (7.69%) Data Migration
7 2 (7.69%) Digital Content Management
7 2 (7.69%) Infrastructure Transformation
7 2 (7.69%) System Testing
7 2 (7.69%) Test Scripting
Programming Languages
1 3 (11.54%) SQL
2 1 (3.85%) Java
Qualifications
1 3 (11.54%) Degree
2 1 (3.85%) PMI Certification
Quality Assurance & Compliance
1 2 (7.69%) QA
System Software
1 1 (3.85%) Hyper-V
1 1 (3.85%) VMware Infrastructure
Vendors
1 8 (30.77%) SAP
2 3 (11.54%) Facebook
2 3 (11.54%) Twitter
3 2 (7.69%) Adobe
3 2 (7.69%) Google
3 2 (7.69%) Microsoft
4 1 (3.85%) Alterian
4 1 (3.85%) Chordiant
4 1 (3.85%) Epiphany
4 1 (3.85%) hybris
4 1 (3.85%) Salesforce.com
4 1 (3.85%) VMware