The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Hertfordshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 25 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Jul 2016
Same period 2015 Same period 2014
Marketing
Rank 40 51 32
Rank change year-on-year
+11 -19
Contract jobs citing Marketing 15 20 26
As % of all contract IT jobs located in Hertfordshire 2.38% 2.36% 4.00%
As % of the General category 5.49% 7.84% 8.81%
Number of daily rates quoted 9 10 15
Median daily rate £300 £285 £375
Median daily rate % change year-on-year
+5.26% -24.00%
90% offered a daily rate of more than £183 £118 £110
10% offered a daily rate of more than £498 £575 £420
UK excluding London median daily rate £375 £351 £350
% change year-on-year
+6.83% +0.28%
Number of hourly rates quoted 3 4 3
Median hourly rate £16.00 £34.50 £22.50
Median hourly rate % change year-on-year
-53.62% +53.33%
UK excluding London median hourly rate £17.50 £22.00 £22.50
% change year-on-year
-20.45% -2.22%
Marketing
East of England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Hertfordshire region.

General Category
Hertfordshire
Contract IT job ads with a match in the
General category
273 255 295
As % of all contract IT jobs located in Hertfordshire 43.26% 30.11% 45.38%
Number of daily rates quoted 154 91 142
Median daily rate £420 £418 £375
Median daily rate % change year-on-year
+0.59% +11.33%
90% offered a daily rate of more than £190 £200 £190
10% offered a daily rate of more than £525 £573 £465
UK excluding London median daily rate £400 £394 £380
% change year-on-year
+1.58% +3.61%
Number of hourly rates quoted 6 29 20
Median hourly rate £16.00 £20.94 £16.75
Median hourly rate % change year-on-year
-23.57% +24.98%
90% offered a hourly rate of more than £14.60 £14.50 £10.50
10% offered a hourly rate of more than £25.00 £36.60 £30.00
UK excluding London median hourly rate £22.50 £22.50 £22.50

Marketing
Jobs Demand Trend in Hertfordshire

The demand trend of contract jobs across the Hertfordshire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Hertfordshire

Marketing
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Hertfordshire region.

Marketing Daily Rate Trend in Hertfordshire

Marketing
Daily Rate Histogram in Hertfordshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Hertfordshire region over the 3 months to 25 July 2016.

Marketing Daily Rate Histogram in Hertfordshire

Marketing
Hourly Rate Trend in Hertfordshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Hertfordshire region.

Marketing Hourly Rate Trend in Hertfordshire

Marketing
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Hertfordshire region over the 3 months to 25 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford +8 3 £300 +100.00% 3
Borehamwood -2 2 £184 +22.50%
Marketing
East of England

Marketing
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 25 July 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hertfordshire region with a requirement for Marketing.

1 15 (48.39%) HTML
1 15 (48.39%) CSS
2 9 (29.03%) Agile Software Development
2 9 (29.03%) Analytics
2 9 (29.03%) User Experience
3 8 (25.81%) Project Management
4 7 (22.58%) Digital Marketing
5 6 (19.35%) CRM
6 5 (16.13%) JavaScript
6 5 (16.13%) Web Design
6 5 (16.13%) Copywriting
6 5 (16.13%) Social Media
7 4 (12.90%) Information Architecture
7 4 (12.90%) Axure RP
7 4 (12.90%) Marketing Strategy
7 4 (12.90%) Google Apps
7 4 (12.90%) Customer Insight
7 4 (12.90%) Wireframes
7 4 (12.90%) Google
7 4 (12.90%) Online Marketing
7 4 (12.90%) Database Marketing
7 4 (12.90%) Email Marketing
7 4 (12.90%) Google Analytics
7 4 (12.90%) Finance
7 4 (12.90%) Advertising
7 4 (12.90%) CMS
7 4 (12.90%) Scrum
7 4 (12.90%) E-Commerce
8 3 (9.68%) Web Services
8 3 (9.68%) XML

Marketing
Top Related IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (12.90%) CMS
2 1 (3.23%) Apache
2 1 (3.23%) DNN
2 1 (3.23%) JBoss
2 1 (3.23%) SAS
2 1 (3.23%) Tomcat
Applications
1 2 (6.45%) Adobe Creative Suite
1 2 (6.45%) Adobe Illustrator
1 2 (6.45%) InDesign
1 2 (6.45%) Photoshop
2 1 (3.23%) MS Excel
2 1 (3.23%) MS Office
Business Applications
1 2 (6.45%) Salesforce.com CRM
1 2 (6.45%) SAP Oil and Gas
2 1 (3.23%) Adobe Campaign
2 1 (3.23%) Dynamics CRM
2 1 (3.23%) SAP CRM
2 1 (3.23%) Unica
Cloud Services
1 4 (12.90%) Google Analytics
1 4 (12.90%) Google Apps
2 1 (3.23%) GitHub
2 1 (3.23%) SmartFocus
Communications & Networking
1 1 (3.23%) HTTP
1 1 (3.23%) HTTPS
1 1 (3.23%) SMS
1 1 (3.23%) WAN
1 1 (3.23%) Wi-Fi
Database & Business Intelligence
1 2 (6.45%) Relational Database
1 2 (6.45%) SQL Server
Development Applications
1 4 (12.90%) Axure RP
2 2 (6.45%) Ant
2 2 (6.45%) JUnit
2 2 (6.45%) Maven
3 1 (3.23%) Git (software)
3 1 (3.23%) Xcode
General
1 4 (12.90%) Advertising
1 4 (12.90%) Finance
2 3 (9.68%) Legal
2 3 (9.68%) Retail
3 2 (6.45%) Electronics
3 2 (6.45%) Manufacturing
3 2 (6.45%) Telecoms
4 1 (3.23%) Brand Awareness
4 1 (3.23%) Multimedia
4 1 (3.23%) Publishing
Job Titles
1 5 (16.13%) Analyst
1 5 (16.13%) Designer
1 5 (16.13%) Developer
2 4 (12.90%) Campaign Executive
2 4 (12.90%) Email Executive
3 3 (9.68%) Digital Executive
3 3 (9.68%) Digital Marketing Executive
3 3 (9.68%) E-Commerce Developer
3 3 (9.68%) Marketing Executive
3 3 (9.68%) Mobile Designer
3 3 (9.68%) Mobile UX Designer
3 3 (9.68%) Project Manager
3 3 (9.68%) UX Designer
4 2 (6.45%) Consultant
4 2 (6.45%) Java Developer
4 2 (6.45%) Lead Developer
4 2 (6.45%) Photoshop Designer
4 2 (6.45%) Senior Graphic Designer
4 2 (6.45%) Senior Photoshop Designer
4 2 (6.45%) Web Developer
Libraries, Frameworks & Software Standards
1 15 (48.39%) CSS
1 15 (48.39%) HTML
2 3 (9.68%) CSS3
2 3 (9.68%) HTML5
2 3 (9.68%) jQuery
2 3 (9.68%) Web Services
2 3 (9.68%) XML
3 2 (6.45%) AngularJS
3 2 (6.45%) JDBC
3 2 (6.45%) JNDI
3 2 (6.45%) JSP
3 2 (6.45%) LESS
3 2 (6.45%) Sass
3 2 (6.45%) Servlets
3 2 (6.45%) Struts
4 1 (3.23%) .NET
4 1 (3.23%) Ajax
4 1 (3.23%) Hibernate
4 1 (3.23%) J2EE
4 1 (3.23%) Spring
Miscellaneous
1 9 (29.03%) User Experience
2 5 (16.13%) Copywriting
2 5 (16.13%) Social Media
3 3 (9.68%) Analytical Skills
4 2 (6.45%) NHS
5 1 (3.23%) Data Integration
5 1 (3.23%) IVR
5 1 (3.23%) Management Information System
5 1 (3.23%) Visualisation
Processes & Methodologies
1 9 (29.03%) Agile Software Development
1 9 (29.03%) Analytics
2 8 (25.81%) Project Management
3 7 (22.58%) Digital Marketing
4 6 (19.35%) CRM
5 5 (16.13%) Web Design
6 4 (12.90%) Customer Insight
6 4 (12.90%) Database Marketing
6 4 (12.90%) E-Commerce
6 4 (12.90%) Email Marketing
6 4 (12.90%) Information Architecture
6 4 (12.90%) Marketing Strategy
6 4 (12.90%) Online Marketing
6 4 (12.90%) Scrum
6 4 (12.90%) Wireframes
7 3 (9.68%) Content Development
7 3 (9.68%) Mentoring
7 3 (9.68%) Programmatic Advertising
7 3 (9.68%) SEO
8 2 (6.45%) Workflow
Programming Languages
1 5 (16.13%) JavaScript
2 3 (9.68%) Java
3 2 (6.45%) SQL
4 1 (3.23%) C
4 1 (3.23%) PHP
4 1 (3.23%) T-SQL
Qualifications
1 3 (9.68%) Degree
Vendors
1 4 (12.90%) Google
2 3 (9.68%) Facebook
2 3 (9.68%) Intershop
2 3 (9.68%) Salesforce.com
2 3 (9.68%) SAP
2 3 (9.68%) Twitter
3 2 (6.45%) Adobe
3 2 (6.45%) Microsoft
3 2 (6.45%) Oracle
3 2 (6.45%) Salesforce Marketing Cloud
4 1 (3.23%) Alterian
4 1 (3.23%) Chordiant
4 1 (3.23%) Epiphany
4 1 (3.23%) hybris
4 1 (3.23%) Sybase