The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 21 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Apr 2015
Same period 2014 Same period 2013
Marketing
Rank 50 46 33
Rank change year-on-year
-4 -13
Contract jobs citing Marketing 12 25 28
As % of all contract IT jobs located in Hertfordshire 1.88% 3.24% 4.43%
As % of the General category 5.56% 7.62% 9.15%
Number of daily rates quoted 9 15 11
Average daily rate
Keep up to 90%
of your Daily Rate
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£375 £400 £450
Average daily rate % change year-on-year
-6.25% -11.11%
90% offered a daily rate of more than £215 £136 £325
10% offered a daily rate of more than £425 £452 £495
UK excluding London average daily rate £355 £350 £330
% change year-on-year
+1.42% +6.06%
Number of hourly rates quoted 0 6 0
Average hourly rate - £21.00 -
UK excluding London average hourly rate £16.25 £22.00 £17.33
% change year-on-year
-26.13% +26.98%
Marketing
East of England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Hertfordshire region.

General Category
Hertfordshire
Contract IT job ads with a match in the
General category
216 328 306
As % of all contract IT jobs located in Hertfordshire 33.91% 42.49% 48.42%
Number of daily rates quoted 96 162 142
Average daily rate £380 £400 £406
Average daily rate % change year-on-year
-5.00% -1.53%
90% offered a daily rate of more than £219 £260 £226
10% offered a daily rate of more than £625 £500 £523
UK excluding London average daily rate £400 £380 £375
% change year-on-year
+5.26% +1.33%
Number of hourly rates quoted 7 14 13
Average hourly rate £34.00 £21.00 £17.50
Average hourly rate % change year-on-year
+61.90% +20.00%
90% offered a hourly rate of more than £13.50 £19.50 £13.50
10% offered a hourly rate of more than £36.50 £37.00 £37.50
UK excluding London average hourly rate £25.00 £25.00 £27.00
% change year-on-year
- -7.40%

Marketing
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Hertfordshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Hertfordshire

Marketing
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Hertfordshire region.

Marketing Daily Rate Trend in Hertfordshire

Marketing
Daily Rate Histogram in Hertfordshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Hertfordshire region over the 3 months to 21 April 2015.

Marketing Daily Rate Histogram in Hertfordshire

Marketing
Hourly Rate Trend in Hertfordshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Hertfordshire region.

Marketing Hourly Rate Trend in Hertfordshire

Marketing
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Hertfordshire region over the 3 months to 21 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford +8 4 £375 - 2
Hemel Hempstead +6 2 £425 - 2
Letchworth - - - - 2
Rickmansworth - - - -
Royston - - - -
Stevenage - - - - 2
Welwyn Garden City - - - -
Borehamwood - - - -
Marketing
East of England

Marketing
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 21 April 2015, IT contractor jobs across the Hertfordshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 11 (55.00%) HTML
1 11 (55.00%) CSS
2 10 (50.00%) User Experience
3 7 (35.00%) jQuery
3 7 (35.00%) JavaScript
4 6 (30.00%) Axure RP
4 6 (30.00%) Twitter Bootstrap
5 5 (25.00%) Mobile App
5 5 (25.00%) HTML5
5 5 (25.00%) Validation
6 4 (20.00%) Adobe Illustrator
6 4 (20.00%) Photoshop
6 4 (20.00%) E-Commerce
6 4 (20.00%) Retail
7 3 (15.00%) Campaign Management
7 3 (15.00%) Agile Software Development
7 3 (15.00%) Customer Engagement
8 2 (10.00%) SEO
8 2 (10.00%) CMS
8 2 (10.00%) C
8 2 (10.00%) Advertising
8 2 (10.00%) SQL
8 2 (10.00%) Digital Marketing
9 1 (5.00%) Time Management
9 1 (5.00%) FMCG
9 1 (5.00%) Spreadsheet
9 1 (5.00%) WAMP
9 1 (5.00%) Data Management
9 1 (5.00%) Data Analysis
9 1 (5.00%) Google

Marketing
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 21 April 2015, IT contractor jobs across the Hertfordshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 2 (10.00%) CMS
2 1 (5.00%) IIS
2 1 (5.00%) SAS
Applications
1 4 (20.00%) Photoshop
1 4 (20.00%) Adobe Illustrator
2 1 (5.00%) Spreadsheet
2 1 (5.00%) SPSS
2 1 (5.00%) Acrobat
Business Applications
1 1 (5.00%) Unica
Communications & Networking
1 1 (5.00%) Intranet
Database & Business Intelligence
1 1 (5.00%) MySQL
1 1 (5.00%) PostgreSQL
Development Applications
1 6 (30.00%) Axure RP
General
1 4 (20.00%) Retail
2 2 (10.00%) Advertising
3 1 (5.00%) Automotive
Job Titles
1 10 (50.00%) Designer
2 6 (30.00%) UX Designer
3 4 (20.00%) Digital Designer
4 3 (15.00%) Interface Designer
4 3 (15.00%) Architect
4 3 (15.00%) UI Designer
5 2 (10.00%) Senior Analyst
5 2 (10.00%) Senior Data Analyst
5 2 (10.00%) Data Analyst
5 2 (10.00%) Analyst
5 2 (10.00%) Senior UX Designer
5 2 (10.00%) AWS Architect
5 2 (10.00%) Senior Designer
6 1 (5.00%) Campaign Manager
6 1 (5.00%) Web Developer
6 1 (5.00%) Consultant
6 1 (5.00%) Solutions Architect
6 1 (5.00%) PHP Developer
6 1 (5.00%) Product Manager
6 1 (5.00%) Data Manager
Libraries, Frameworks & Software Standards
1 11 (55.00%) HTML
1 11 (55.00%) CSS
2 7 (35.00%) jQuery
3 6 (30.00%) Twitter Bootstrap
4 5 (25.00%) HTML5
5 1 (5.00%) WAMP
5 1 (5.00%) Flash
5 1 (5.00%) LAMP
Miscellaneous
1 10 (50.00%) User Experience
2 5 (25.00%) Mobile App
3 1 (5.00%) Copywriting
3 1 (5.00%) FMCG
3 1 (5.00%) Digital Media
Processes & Methodologies
1 5 (25.00%) Validation
2 4 (20.00%) E-Commerce
3 3 (15.00%) Agile Software Development
3 3 (15.00%) Customer Engagement
3 3 (15.00%) Campaign Management
4 2 (10.00%) SEO
4 2 (10.00%) Digital Marketing
5 1 (5.00%) Time Management
5 1 (5.00%) Marketing Management
5 1 (5.00%) Project Management
5 1 (5.00%) MVC
5 1 (5.00%) Data Management
5 1 (5.00%) Data Analysis
5 1 (5.00%) Pay per click
5 1 (5.00%) Kalman Filter
5 1 (5.00%) Mentoring
5 1 (5.00%) Online Marketing
5 1 (5.00%) Marketing Strategy
Programming Languages
1 7 (35.00%) JavaScript
2 2 (10.00%) C
2 2 (10.00%) SQL
3 1 (5.00%) PHP
Quality Assurance & Compliance
1 1 (5.00%) QA
Vendors
1 1 (5.00%) IBM
1 1 (5.00%) Google