The first table below looks at the prevalence of the term Marketing in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our General category for the Hertfordshire region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Marketing
Rank 31 44 38
Rank change year-on-year
+13 -6
Contract jobs citing Marketing 34 24 29
As % of all contract IT jobs located in Hertfordshire 5.288% 2.479% 3.341%
As % of the General category 11.04% 5.117% 6.304%
Number of daily rates quoted 20 15 21
Average daily rate £450 £350 £375
Average daily rate % change year-on-year
+28.57% -6.66%
90% offered a daily rate of more than £323 £227 £120
10% offered a daily rate of more than £803 £459 £400
UK excluding London average daily rate £350 £338 £339
% change year-on-year
+3.70% -0.36%
Number of hourly rates quoted 0 1 0
Average hourly rate - £65.00 -
UK excluding London average hourly rate £19.00 £16.50 £20.00
% change year-on-year
+15.15% -17.50%
All of the General Category
Hertfordshire
Contract IT job ads with a match in the
General category
308 469 460
As % of all contract IT jobs located in Hertfordshire 47.90% 48.45% 53.00%
Number of daily rates quoted 147 204 212
Average daily rate £400 £375 £375
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £241 £250 £250
10% offered a daily rate of more than £550 £464 £550
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 14 34 33
Average hourly rate £16.75 £33.50 £16.00
Average hourly rate % change year-on-year
-50.00% +109.37%
90% offered a hourly rate of more than £13.50 £11.00 £11.08
10% offered a hourly rate of more than £37.50 £49.00 £35.00
UK excluding London average hourly rate £26.00 £25.00 £26.00
% change year-on-year
+4.00% -3.84%
Marketing
East of England

Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Hertfordshire region as a proportion of the total demand within the General category.

Hertfordshire Marketing Jobs Demand Trend

Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Hertfordshire region.

Hertfordshire Marketing Daily Rate Trend

Marketing
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Hertfordshire region over the 3 months to 17 May 2013.

Hertfordshire Marketing Daily Rate Histogram

Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Hertfordshire region.

Hertfordshire Marketing Hourly Rate Trend

Marketing
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Hertfordshire region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Rickmansworth - 6 - -
Welwyn Garden City - 4 £738 -
Hemel Hempstead +11 3 - -
St Albans - 2 £495 -
Stevenage - 1 £450 -
Marketing
East of England

Marketing
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the Hertfordshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 20 (33.33%) Retail
2 17 (28.33%) Finance
3 11 (18.33%) E-Commerce
4 10 (16.67%) Project Management
5 7 (11.67%) MS Excel
5 7 (11.67%) Photoshop
5 7 (11.67%) Scrum
5 7 (11.67%) Degree
6 6 (10.00%) Web Development
6 6 (10.00%) Content Management
6 6 (10.00%) Systems Analysis
6 6 (10.00%) Agile Software Development
6 6 (10.00%) Quality Management
6 6 (10.00%) Intranet
6 6 (10.00%) Six Sigma
6 6 (10.00%) ISO 9000
6 6 (10.00%) Lean Six Sigma
6 6 (10.00%) Six Sigma Black Belt
6 6 (10.00%) Six Sigma Green Belt
6 6 (10.00%) Continuous Improvement
6 6 (10.00%) Project Governance
7 5 (8.333%) Information Architecture
7 5 (8.333%) .NET
7 5 (8.333%) SQL
7 5 (8.333%) Adobe Illustrator
7 5 (8.333%) Data Analysis
8 4 (6.667%) JavaScript
8 4 (6.667%) CRM
8 4 (6.667%) Data Warehouse
8 4 (6.667%) CSS

Marketing
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the Hertfordshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Development
1 5 (8.333%) .NET
2 4 (6.667%) CSS
2 4 (6.667%) XML
3 3 (5.000%) HTML
4 2 (3.333%) Web Services
4 2 (3.333%) XHTML
4 2 (3.333%) ASP.NET
4 2 (3.333%) Ajax
5 1 (1.667%) HTML5
5 1 (1.667%) Node.js
5 1 (1.667%) REST
5 1 (1.667%) CSS3
5 1 (1.667%) OOCSS
5 1 (1.667%) JSP
5 1 (1.667%) SOAP
5 1 (1.667%) Spring
Application Platforms
1 3 (5.000%) Apache
2 2 (3.333%) SAS
2 2 (3.333%) CMS
3 1 (1.667%) Oracle Spatial
3 1 (1.667%) Tomcat
Applications
1 7 (11.67%) Photoshop
1 7 (11.67%) MS Excel
2 5 (8.333%) Adobe Illustrator
3 2 (3.333%) MS Visio
3 2 (3.333%) MS Project
3 2 (3.333%) MS Office
4 1 (1.667%) SPSS
4 1 (1.667%) MS PowerPoint
4 1 (1.667%) OmniGraffle
Business Applications
1 2 (3.333%) Oracle Applications
2 1 (1.667%) SAP Oil and Gas
Communications & Networking
1 6 (10.00%) Intranet
2 2 (3.333%) Internet
3 1 (1.667%) MPLS
3 1 (1.667%) WAN
3 1 (1.667%) VPN
Database & Business Intelligence
1 4 (6.667%) Data Warehouse
2 3 (5.000%) MySQL
3 2 (3.333%) SQL Server
3 2 (3.333%) Big Data
4 1 (1.667%) OLAP
4 1 (1.667%) Data Mining
4 1 (1.667%) GIS
Development Applications
1 3 (5.000%) Axure RP
2 2 (3.333%) JIRA
3 1 (1.667%) Balsamiq Mockups
3 1 (1.667%) Ant
3 1 (1.667%) Eclipse
3 1 (1.667%) Subversion
General
1 20 (33.33%) Retail
2 17 (28.33%) Finance
3 3 (5.000%) Billing
3 3 (5.000%) Publishing
4 2 (3.333%) Telecoms
4 2 (3.333%) Law
5 1 (1.667%) Legal
5 1 (1.667%) Manufacturing
5 1 (1.667%) Electronics
Job Titles
1 17 (28.33%) Analyst
2 13 (21.67%) Designer
3 7 (11.67%) Project Manager
3 7 (11.67%) Business Manager
4 6 (10.00%) Business Analyst
5 5 (8.333%) Developer
5 5 (8.333%) Information Manager
5 5 (8.333%) User Experience Designer
6 3 (5.000%) Forecast Analyst
6 3 (5.000%) Data Manager
6 3 (5.000%) Architect
6 3 (5.000%) Data Analyst
7 2 (3.333%) Website Designer
7 2 (3.333%) Solutions Designer
7 2 (3.333%) Business Systems Analyst
7 2 (3.333%) Systems Analyst
7 2 (3.333%) Consultant
7 2 (3.333%) Data Consultant
7 2 (3.333%) Lead Business Analyst
7 2 (3.333%) Campaign Executive
Miscellaneous
1 2 (3.333%) Management Information System
1 2 (3.333%) Data Integration
1 2 (3.333%) FMCG
1 2 (3.333%) Semantic Web
1 2 (3.333%) Social Media
1 2 (3.333%) Mobile App
2 1 (1.667%) Mobile Payment
2 1 (1.667%) iPad
2 1 (1.667%) Digital Media
2 1 (1.667%) Open Source
2 1 (1.667%) iPhone
2 1 (1.667%) PMI
2 1 (1.667%) DTV
2 1 (1.667%) BBC
2 1 (1.667%) Statistics
2 1 (1.667%) Mathematics
Operating Systems
1 3 (5.000%) Linux
2 1 (1.667%) Apple iOS
2 1 (1.667%) UNIX
Processes & Methodologies
1 11 (18.33%) E-Commerce
2 10 (16.67%) Project Management
3 7 (11.67%) Scrum
4 6 (10.00%) Agile Software Development
4 6 (10.00%) Content Management
4 6 (10.00%) Systems Analysis
4 6 (10.00%) Quality Management
4 6 (10.00%) Six Sigma
4 6 (10.00%) Web Development
4 6 (10.00%) Lean Six Sigma
4 6 (10.00%) Continuous Improvement
4 6 (10.00%) Project Governance
5 5 (8.333%) Information Architecture
5 5 (8.333%) Data Analysis
6 4 (6.667%) CRM
6 4 (6.667%) Capacity Planning
7 3 (5.000%) Data Protection
7 3 (5.000%) Multivariate Testing
7 3 (5.000%) Digital Marketing
7 3 (5.000%) SEO
Programming Languages
1 5 (8.333%) SQL
2 4 (6.667%) JavaScript
3 2 (3.333%) Perl
3 2 (3.333%) PHP
3 2 (3.333%) C#
4 1 (1.667%) C++
4 1 (1.667%) Java
4 1 (1.667%) VBA
Qualifications
1 7 (11.67%) Degree
2 6 (10.00%) Six Sigma Black Belt
2 6 (10.00%) Six Sigma Green Belt
3 2 (3.333%) PMP
4 1 (1.667%) PMI Certification
4 1 (1.667%) Cisco Certification
4 1 (1.667%) Security Cleared
4 1 (1.667%) APMP
Quality Assurance & Compliance
1 6 (10.00%) ISO 9000
2 4 (6.667%) QA
Vendors
1 4 (6.667%) Facebook
2 3 (5.000%) Oracle
2 3 (5.000%) Microsoft
3 2 (3.333%) Adobe
4 1 (1.667%) ATG
4 1 (1.667%) Omniture
4 1 (1.667%) ClickTale
4 1 (1.667%) SAP
4 1 (1.667%) Cognos
4 1 (1.667%) Cisco
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