The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Hertfordshire region. Included is a guide to the average contractor rates offered in IT contracts that have cited Marketing over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Marketing
Rank 46 30 43
Rank change year-on-year
-16 +13
Contract jobs citing Marketing 18 41 36
As % of all contract IT jobs located in Hertfordshire 2.65% 6.47% 3.86%
As % of the General category 6.95% 15.89% 8.29%
Number of daily rates quoted 9 16 23
Average daily rate
Keep up to 90%
of your Daily Rate
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£475 £383 £325
Average daily rate % change year-on-year
+24.18% +17.69%
90% offered a daily rate of more than £305 £280 £125
10% offered a daily rate of more than £510 £450 £387
UK excluding London average daily rate £360 £320 £350
% change year-on-year
+12.50% -8.57%
Number of hourly rates quoted 1 0 0
Average hourly rate £22.50 - -
UK excluding London average hourly rate £20.25 £18.25 £18.28
% change year-on-year
+10.95% -0.16%
Marketing
East of England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Hertfordshire region.

General Category
Hertfordshire
Contract IT job ads with a match in the
General category
259 258 434
As % of all contract IT jobs located in Hertfordshire 38.14% 40.69% 46.57%
Number of daily rates quoted 134 120 198
Average daily rate £413 £400 £375
Average daily rate % change year-on-year
+3.12% +6.66%
90% offered a daily rate of more than £271 £250 £223
10% offered a daily rate of more than £545 £523 £625
UK excluding London average daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 10 11 23
Average hourly rate £22.00 £20.00 £16.50
Average hourly rate % change year-on-year
+10.00% +21.21%
90% offered a hourly rate of more than £12.50 £12.25 £10.45
10% offered a hourly rate of more than £36.00 £32.05 £31.50
UK excluding London average hourly rate £22.68 £23.00 £22.50
% change year-on-year
-1.39% +2.22%

Marketing
Jobs Demand Trend in Hertfordshire

This chart provides a 3-month moving total of IT contractor jobs citing Marketing across the Hertfordshire region as a proportion of the total demand within the General category.

Marketing Jobs Demand Trend in Hertfordshire

Marketing
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Hertfordshire region.

Marketing Daily Rate Trend in Hertfordshire

Marketing
Daily Rate Histogram in Hertfordshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Hertfordshire region over the 3 months to 18 December 2014.

Marketing Daily Rate Histogram in Hertfordshire

Marketing
Hourly Rate Trend in Hertfordshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Hertfordshire region.

Marketing Hourly Rate Trend in Hertfordshire

Marketing
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Marketing within the Hertfordshire region over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Welwyn Garden City - 6 £325 -
Watford -8 2 £500 +112.76%
St Albans -5 1 £225 -38.14% 2
Stevenage - 1 £550 - 1
Baldock - - - -
Berkhamsted - - - -
Borehamwood - - - -
Hemel Hempstead - - - - 4
Letchworth - - - -
Rickmansworth - - - -
Marketing
East of England

Marketing
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 18 December 2014, IT contractor jobs across the Hertfordshire region citing Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing.

1 30 (44.12%) HTML
2 29 (42.65%) CSS
3 28 (41.18%) JavaScript
4 24 (35.29%) Agile Software Development
5 22 (32.35%) Retail
6 21 (30.88%) E-Commerce
7 20 (29.41%) BDD
8 19 (27.94%) TDD
9 18 (26.47%) User Experience
10 17 (25.00%) HTML5
11 15 (22.06%) Git (software)
12 14 (20.59%) Subversion
12 14 (20.59%) Unit Testing
12 14 (20.59%) Apache
12 14 (20.59%) Linux
12 14 (20.59%) Ant
12 14 (20.59%) Finance
13 13 (19.12%) Internet
13 13 (19.12%) Photoshop
13 13 (19.12%) CSS3
14 12 (17.65%) REST
14 12 (17.65%) Java
14 12 (17.65%) SQL
14 12 (17.65%) Spring
15 11 (16.18%) Analytical Skills
16 10 (14.71%) CMS
16 10 (14.71%) Web Design
16 10 (14.71%) Web Development
17 9 (13.24%) Scrum
17 9 (13.24%) Advertising

Marketing
Top Related IT Skills in Hertfordshire by Category

For the 6 months to 18 December 2014, IT contractor jobs across the Hertfordshire region citing Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Marketing. Up to 20 skills are shown per category.

Application Platforms
1 14 (20.59%) Apache
2 10 (14.71%) CMS
3 7 (10.29%) Tomcat
3 7 (10.29%) Node.js
3 7 (10.29%) lighttpd
4 4 (5.88%) WebSphere
5 1 (1.47%) Umbraco
5 1 (1.47%) WebSphere Application Server
5 1 (1.47%) SAS
5 1 (1.47%) Kentico
Applications
1 13 (19.12%) Photoshop
2 7 (10.29%) Adobe Illustrator
3 4 (5.88%) Spreadsheet
4 3 (4.41%) Acrobat
5 1 (1.47%) SPSS
5 1 (1.47%) MS Office
Cloud Services
1 1 (1.47%) SaaS
Communications & Networking
1 13 (19.12%) Internet
2 5 (7.35%) Extranet
2 5 (7.35%) Intranet
Database & Business Intelligence
1 9 (13.24%) NoSQL
2 8 (11.76%) Relational Database
3 7 (10.29%) RDBMS
3 7 (10.29%) MySQL
4 6 (8.82%) SQL Server
5 4 (5.88%) Couchbase
6 2 (2.94%) OLAP
7 1 (1.47%) Data Mining
Development Applications
1 15 (22.06%) Git (software)
2 14 (20.59%) Subversion
2 14 (20.59%) Ant
3 7 (10.29%) Selenium
3 7 (10.29%) Maven
3 7 (10.29%) Eclipse
3 7 (10.29%) IntelliJ
3 7 (10.29%) JUnit
3 7 (10.29%) Grunt
3 7 (10.29%) Mockito
4 5 (7.35%) Team Foundation Server
4 5 (7.35%) Jenkins
4 5 (7.35%) SpecFlow
5 3 (4.41%) Axure RP
6 1 (1.47%) Jasmine
General
1 22 (32.35%) Retail
2 14 (20.59%) Finance
3 9 (13.24%) Advertising
4 6 (8.82%) Legal
5 4 (5.88%) Manufacturing
6 2 (2.94%) Telecoms
6 2 (2.94%) Games
7 1 (1.47%) Publishing
7 1 (1.47%) Billing
7 1 (1.47%) Aerospace
Job Titles
1 29 (42.65%) Developer
2 9 (13.24%) Front-End Developer
3 8 (11.76%) Senior Front-End Developer
3 8 (11.76%) Designer
3 8 (11.76%) Analyst
3 8 (11.76%) Senior Developer
4 7 (10.29%) Java Developer
5 5 (7.35%) Lead Developer
5 5 (7.35%) Web Developer
6 4 (5.88%) Digital Designer
6 4 (5.88%) Business Analyst
7 3 (4.41%) Senior Designer
7 3 (4.41%) UX Designer
7 3 (4.41%) Senior UX Designer
8 2 (2.94%) Senior UI Designer
8 2 (2.94%) Architect
8 2 (2.94%) Marketing Executive
8 2 (2.94%) UI Designer
8 2 (2.94%) Web Manager
8 2 (2.94%) Business Intelligence Analyst
Libraries, Frameworks & Software Standards
1 30 (44.12%) HTML
2 29 (42.65%) CSS
3 17 (25.00%) HTML5
4 13 (19.12%) CSS3
5 12 (17.65%) REST
5 12 (17.65%) Spring
6 8 (11.76%) Ajax
7 7 (10.29%) JSON
7 7 (10.29%) JDBC
7 7 (10.29%) JSP
7 7 (10.29%) SOAP
7 7 (10.29%) Web Services
7 7 (10.29%) XML
7 7 (10.29%) .NET
8 6 (8.82%) jQuery
8 6 (8.82%) WCF
9 3 (4.41%) Twitter Bootstrap
10 2 (2.94%) Ember.js
10 2 (2.94%) Sass
10 2 (2.94%) LESS
Miscellaneous
1 18 (26.47%) User Experience
2 11 (16.18%) Analytical Skills
3 7 (10.29%) Open Source
4 3 (4.41%) Mobile App
5 2 (2.94%) Digital Media
5 2 (2.94%) FMCG
5 2 (2.94%) Smartphone
6 1 (1.47%) Mathematics
6 1 (1.47%) Statistics
6 1 (1.47%) Copywriting
6 1 (1.47%) W3C
6 1 (1.47%) PMI
6 1 (1.47%) Management Information System
Operating Systems
1 14 (20.59%) Linux
2 7 (10.29%) UNIX
3 1 (1.47%) Windows
Processes & Methodologies
1 24 (35.29%) Agile Software Development
2 21 (30.88%) E-Commerce
3 20 (29.41%) BDD
4 19 (27.94%) TDD
5 14 (20.59%) Unit Testing
6 10 (14.71%) Web Design
6 10 (14.71%) Web Development
7 9 (13.24%) Scrum
7 9 (13.24%) OO
7 9 (13.24%) Responsive Web Design
8 8 (11.76%) MVC
9 7 (10.29%) Waterfall
9 7 (10.29%) Performance Testing
10 5 (7.35%) Continuous Integration
10 5 (7.35%) Automated Testing
10 5 (7.35%) SEO
10 5 (7.35%) Analytics
11 4 (5.88%) Campaign Management
11 4 (5.88%) Performance Management
12 3 (4.41%) Validation
Programming Languages
1 28 (41.18%) JavaScript
2 12 (17.65%) Java
2 12 (17.65%) SQL
3 7 (10.29%) C#
4 2 (2.94%) PHP
4 2 (2.94%) Ruby
5 1 (1.47%) VB
5 1 (1.47%) VBA
Qualifications
1 5 (7.35%) Degree
2 1 (1.47%) PMP
2 1 (1.47%) PMI Certification
2 1 (1.47%) SC Cleared
2 1 (1.47%) Security Cleared
Quality Assurance & Compliance
1 3 (4.41%) SLA
2 2 (2.94%) QA
Vendors
1 6 (8.82%) IBM
2 4 (5.88%) Adobe
3 3 (4.41%) Endeca
4 2 (2.94%) Microsoft
4 2 (2.94%) Unica
5 1 (1.47%) ATG
5 1 (1.47%) EPiServer
5 1 (1.47%) Salesforce.com
5 1 (1.47%) Primavera
5 1 (1.47%) Sitecore
5 1 (1.47%) Venda