The table below looks at the prevalence of the term Marketing in IT contracts advertised for the Hertfordshire region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 1 October 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
1 Oct 2016
Same period 2015 Same period 2014
Marketing
Rank 51 39 28
Rank change year-on-year
-12 -11
Contract jobs citing Marketing 14 25 54
As % of all contract IT jobs located in Hertfordshire 1.87% 3.32% 6.34%
As % of the General category 5.02% 8.99% 13.78%
Number of daily rates quoted 10 12 32
Median daily rate £290 £303 £413
Median daily rate % change year-on-year
-4.13% -26.66%
90% offered a daily rate of more than £209 £113 £245
10% offered a daily rate of more than £430 £445 £550
UK excluding London median daily rate £365 £375 £375
% change year-on-year
-2.66% -
Number of hourly rates quoted 3 0 3
Median hourly rate £16.00 - £22.50
UK excluding London median hourly rate £17.50 £33.64 £25.00
% change year-on-year
-47.97% +34.56%
Marketing
East of England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the Hertfordshire region.

General Category
Hertfordshire
Contract IT job ads with a match in the
General category
279 278 392
As % of all contract IT jobs located in Hertfordshire 37.35% 36.97% 46.01%
Number of daily rates quoted 169 114 199
Median daily rate £400 £445 £394
Median daily rate % change year-on-year
-10.11% +12.83%
90% offered a daily rate of more than £225 £210 £210
10% offered a daily rate of more than £515 £550 £500
UK excluding London median daily rate £400 £400 £396
% change year-on-year
- +1.01%
Number of hourly rates quoted 7 19 17
Median hourly rate £16.00 £15.50 £16.00
Median hourly rate % change year-on-year
+3.22% -3.12%
90% offered a hourly rate of more than £14.80 £14.00 £10.50
10% offered a hourly rate of more than £28.80 £36.50 £32.00
UK excluding London median hourly rate £20.50 £29.50 £26.25
% change year-on-year
-30.50% +12.38%

Marketing
Jobs Demand Trend in Hertfordshire

The demand trend of contract jobs across the Hertfordshire region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in Hertfordshire

Marketing
Daily Rate Trend in Hertfordshire

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the Hertfordshire region.

Marketing Daily Rate Trend in Hertfordshire

Marketing
Daily Rate Histogram in Hertfordshire

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the Hertfordshire region over the 3 months to 1 October 2016.

Marketing Daily Rate Histogram in Hertfordshire

Marketing
Hourly Rate Trend in Hertfordshire

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the Hertfordshire region.

Marketing Hourly Rate Trend in Hertfordshire

Marketing
Contract Job Locations in Hertfordshire

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Hertfordshire region over the 3 months to 1 October 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Watford -8 3 £210 -47.50% 4
Welwyn Garden City -5 1 £325 - 1
Marketing
East of England

Marketing
Top 30 Related IT Skills in Hertfordshire

For the 6 months to 1 October 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the Hertfordshire region with a requirement for Marketing.

1 10 (33.33%) Project Management
1 10 (33.33%) Digital Marketing
2 9 (30.00%) CRM
2 9 (30.00%) Analytics
3 8 (26.67%) User Experience
4 6 (20.00%) HTML
4 6 (20.00%) SAP
4 6 (20.00%) CSS
4 6 (20.00%) Google
4 6 (20.00%) Social Media
5 5 (16.67%) Google Analytics
5 5 (16.67%) Copywriting
5 5 (16.67%) Finance
5 5 (16.67%) Advertising
5 5 (16.67%) Agile Software Development
6 4 (13.33%) Programme Management
6 4 (13.33%) Electronics
6 4 (13.33%) Telecoms
6 4 (13.33%) E-Commerce
6 4 (13.33%) Business Intelligence
6 4 (13.33%) NHS
6 4 (13.33%) Manufacturing
6 4 (13.33%) Information Architecture
6 4 (13.33%) SAP Oil and Gas
6 4 (13.33%) Axure RP
6 4 (13.33%) G Suite
6 4 (13.33%) Customer Insight
6 4 (13.33%) Wireframes
7 3 (10.00%) Programmatic Advertising
7 3 (10.00%) Content Development

Marketing
Top Related IT Skills in Hertfordshire by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (3.33%) CMS
1 1 (3.33%) Confluence
1 1 (3.33%) DNN
1 1 (3.33%) SAS
Applications
1 2 (6.67%) Adobe Creative Suite
1 2 (6.67%) Adobe Illustrator
1 2 (6.67%) InDesign
1 2 (6.67%) Photoshop
2 1 (3.33%) MS Excel
2 1 (3.33%) MS Office
Business Applications
1 4 (13.33%) SAP Oil and Gas
2 3 (10.00%) Dynamics CRM
3 2 (6.67%) Salesforce.com CRM
4 1 (3.33%) Adobe Campaign
4 1 (3.33%) OpenCart
4 1 (3.33%) SAP CRM
4 1 (3.33%) Unica
Cloud Services
1 5 (16.67%) Google Analytics
2 4 (13.33%) G Suite
3 1 (3.33%) AdWords
3 1 (3.33%) SmartFocus
3 1 (3.33%) SuccessFactors
Communications & Networking
1 3 (10.00%) SMS
2 1 (3.33%) WAN
2 1 (3.33%) Wi-Fi
Database & Business Intelligence
1 1 (3.33%) Relational Database
1 1 (3.33%) SQL Server
1 1 (3.33%) SQL Server Integration Services
Development Applications
1 4 (13.33%) Axure RP
2 1 (3.33%) JIRA
General
1 5 (16.67%) Advertising
1 5 (16.67%) Finance
2 4 (13.33%) Electronics
2 4 (13.33%) Manufacturing
2 4 (13.33%) Telecoms
3 3 (10.00%) Legal
4 2 (6.67%) Retail
5 1 (3.33%) Brand Awareness
5 1 (3.33%) Multimedia
5 1 (3.33%) Publishing
Job Titles
1 11 (36.67%) Analyst
2 5 (16.67%) Designer
3 4 (13.33%) Project Manager
4 3 (10.00%) Business Analyst
4 3 (10.00%) Campaign Analyst
4 3 (10.00%) CRM Analyst
4 3 (10.00%) Digital Analyst
4 3 (10.00%) Digital Executive
4 3 (10.00%) Digital Marketing Executive
4 3 (10.00%) Marketing Executive
4 3 (10.00%) Mobile Designer
4 3 (10.00%) Mobile UX Designer
4 3 (10.00%) UX Designer
5 2 (6.67%) Cloud Consultant
5 2 (6.67%) Digital Business Analyst
5 2 (6.67%) Graphic Designer
5 2 (6.67%) IT Analyst
5 2 (6.67%) Marketing Consultant
5 2 (6.67%) Salesforce.com Consultant
5 2 (6.67%) Senior Designer
Libraries, Frameworks & Software Standards
1 6 (20.00%) CSS
1 6 (20.00%) HTML
2 1 (3.33%) .NET
2 1 (3.33%) RSS
Miscellaneous
1 8 (26.67%) User Experience
2 6 (20.00%) Social Media
3 5 (16.67%) Copywriting
4 4 (13.33%) NHS
5 3 (10.00%) Analytical Skills
6 2 (6.67%) Digital Media
7 1 (3.33%) Data Integration
7 1 (3.33%) IVR
7 1 (3.33%) Management Information System
7 1 (3.33%) PMI
Operating Systems
1 1 (3.33%) Windows Server
Processes & Methodologies
1 10 (33.33%) Digital Marketing
1 10 (33.33%) Project Management
2 9 (30.00%) Analytics
2 9 (30.00%) CRM
3 5 (16.67%) Agile Software Development
4 4 (13.33%) Business Intelligence
4 4 (13.33%) Customer Insight
4 4 (13.33%) E-Commerce
4 4 (13.33%) Information Architecture
4 4 (13.33%) Programme Management
4 4 (13.33%) Wireframes
5 3 (10.00%) Business Analysis
5 3 (10.00%) Content Development
5 3 (10.00%) Mentoring
5 3 (10.00%) Programmatic Advertising
6 2 (6.67%) Campaign Management
6 2 (6.67%) Content Management
6 2 (6.67%) Digital Content Management
6 2 (6.67%) Direct Marketing
6 2 (6.67%) System Testing
Programming Languages
1 3 (10.00%) SQL
2 1 (3.33%) Java
Qualifications
1 3 (10.00%) Degree
2 1 (3.33%) PMI Certification
Quality Assurance & Compliance
1 2 (6.67%) QA
System Software
1 1 (3.33%) Hyper-V
1 1 (3.33%) VMware Infrastructure
Vendors
1 6 (20.00%) Google
1 6 (20.00%) SAP
2 3 (10.00%) Facebook
2 3 (10.00%) Microsoft
2 3 (10.00%) Salesforce.com
2 3 (10.00%) Twitter
3 2 (6.67%) Adobe
3 2 (6.67%) Salesforce Marketing Cloud
4 1 (3.33%) Alterian
4 1 (3.33%) Chordiant
4 1 (3.33%) Epiphany
4 1 (3.33%) hybris
4 1 (3.33%) VMware
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