The table below looks at the prevalence of the term Marketing in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Marketing over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Marketing
Rank 59 82 79
Rank change year-on-year
+23 -3
Contract jobs citing Marketing 868 619 672
As % of all contract IT jobs located in London 3.80% 2.65% 2.73%
As % of the General category 9.06% 5.68% 6.07%
Number of daily rates quoted 628 423 427
Median daily rate £425 £355 £360
Median daily rate % change year-on-year
+19.71% -1.38%
90% offered a daily rate of more than £250 £200 £200
10% offered a daily rate of more than £600 £546 £516
UK excluding London median daily rate £370 £375 £375
% change year-on-year
-1.33% -
Number of hourly rates quoted 19 13 26
Median hourly rate £20.75 £20.91 £21.78
Median hourly rate % change year-on-year
-0.76% -3.99%
90% offered a hourly rate of more than £10.00 £16.30 £16.26
10% offered a hourly rate of more than £45.46 £27.50 £108.75
UK excluding London median hourly rate £17.50 £33.15 £25.00
% change year-on-year
-47.20% +32.58%
Marketing
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the London region.

General Category
London
Contract IT job ads with a match in the
General category
9579 10894 11072
As % of all contract IT jobs located in London 41.97% 46.57% 44.98%
Number of daily rates quoted 6880 7712 7853
Median daily rate £488 £500 £475
Median daily rate % change year-on-year
-2.50% +5.26%
90% offered a daily rate of more than £320 £313 £300
10% offered a daily rate of more than £650 £650 £638
UK excluding London median daily rate £400 £400 £396
% change year-on-year
- +1.01%
Number of hourly rates quoted 91 131 148
Median hourly rate £19.62 £21.13 £20.35
Median hourly rate % change year-on-year
-7.14% +3.79%
90% offered a hourly rate of more than £11.40 £12.69 £11.50
10% offered a hourly rate of more than £54.25 £44.55 £44.00
UK excluding London median hourly rate £20.50 £30.00 £26.38
% change year-on-year
-31.66% +13.74%

Marketing
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Marketing as a proportion of all IT contracts with a match in the General category.

Marketing Jobs Demand Trend in London

Marketing
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Marketing across the London region.

Marketing Daily Rate Trend in London

Marketing
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Marketing across the London region over the 3 months to 29 September 2016.

Marketing Daily Rate Histogram in London

Marketing
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Marketing across the London region.

Marketing Hourly Rate Trend in London

Marketing
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Marketing across the London region over the 3 months to 29 September 2016.

Marketing Hourly Rate Histogram in London

Marketing
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the London region over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +45 146 £413 +16.19% 58
Canary Wharf +3 8 £450 +80.00%
Feltham - 6 £235 -
Hayes 0 3 £475 +57.02%
Hammersmith 0 3 £375 +5.63%
Brentford - 3 £563 -
Uxbridge - 3 £400 - 1
Twickenham - 2 £378 -
Westminster - 2 - -
Paddington - 2 £418 -
Docklands, London +9 1 - -
Hounslow +4 1 £240 -26.15%
Wimbledon 0 1 £250 -9.09% 3
Chessington - 1 £188 -
Isleworth - 1 £510 -
Osterley - 1 £515 -
Marketing
England

Marketing
Top 30 Related IT Skills in London

For the 6 months to 29 September 2016, IT contractor jobs citing Marketing also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Marketing.

1 452 (28.57%) Agile Software Development
2 420 (26.55%) Finance
3 353 (22.31%) Digital Marketing
4 296 (18.71%) Analytics
5 274 (17.32%) HTML
6 266 (16.81%) CRM
7 254 (16.06%) E-Commerce
8 250 (15.80%) SQL
9 242 (15.30%) Business Intelligence
10 224 (14.16%) JavaScript
11 215 (13.59%) Salesforce.com
12 214 (13.53%) CSS
13 204 (12.90%) Degree
14 192 (12.14%) Adobe
15 187 (11.82%) Java
16 184 (11.63%) Retail
17 179 (11.31%) Telecoms
18 178 (11.25%) Analytical Skills
19 175 (11.06%) User Experience
19 175 (11.06%) Project Management
20 165 (10.43%) Programme Management
21 157 (9.92%) Scrum
22 155 (9.80%) SAP
23 138 (8.72%) Stakeholder Management
24 129 (8.15%) Electronics
25 128 (8.09%) Manufacturing
26 125 (7.90%) Oracle
27 121 (7.65%) SAP Oil and Gas
28 115 (7.27%) HTML5
29 110 (6.95%) Microsoft

Marketing
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 100 (6.32%) CMS
2 63 (3.98%) SAS
3 48 (3.03%) Adobe Experience Manager
4 33 (2.09%) SharePoint
5 31 (1.96%) Apache Spark
5 31 (1.96%) WordPress
6 24 (1.52%) Sitecore CMS
6 24 (1.52%) Tomcat
7 18 (1.14%) Confluence
8 17 (1.07%) Elasticsearch
9 16 (1.01%) Apache
9 16 (1.01%) Umbraco
10 14 (0.88%) Drupal
10 14 (0.88%) Mule
11 10 (0.63%) IIS
11 10 (0.63%) Oracle Service Bus
11 10 (0.63%) SharePoint Server
12 9 (0.57%) nginx
12 9 (0.57%) WebLogic
13 8 (0.51%) Marvel
Applications
1 100 (6.32%) MS Excel
2 62 (3.92%) Photoshop
3 58 (3.67%) MS Office
4 50 (3.16%) MS PowerPoint
5 44 (2.78%) Adobe Illustrator
6 40 (2.53%) Adobe Creative Suite
7 19 (1.20%) MS Visio
8 14 (0.88%) OmniGraffle
8 14 (0.88%) SPSS
9 12 (0.76%) InDesign
10 10 (0.63%) MS Project
10 10 (0.63%) Spreadsheet
11 6 (0.38%) Adobe After Effects
12 3 (0.19%) CINEMA 4D
13 2 (0.13%) Acrobat
14 1 (0.063%) AutoCAD
14 1 (0.063%) Final Cut Pro
14 1 (0.063%) FreeHand
14 1 (0.063%) InVision
14 1 (0.063%) SketchUp
Business Applications
1 121 (7.65%) SAP Oil and Gas
2 60 (3.79%) Eloqua
3 44 (2.78%) Adobe Campaign
4 42 (2.65%) Dynamics CRM
5 25 (1.58%) Unica
6 21 (1.33%) Oracle EBS
7 19 (1.20%) Radian6
8 13 (0.82%) Magento
9 12 (0.76%) Salesforce.com CRM
10 10 (0.63%) Social Studio
11 7 (0.44%) Oracle CRM
12 6 (0.38%) SAP CRM
12 6 (0.38%) WebTrends
13 5 (0.32%) SDL Web 8
14 4 (0.25%) Dynamics AX
15 3 (0.19%) SAP HR
15 3 (0.19%) SAP Payroll
15 3 (0.19%) Sprinklr
16 2 (0.13%) Oracle Applications
16 2 (0.13%) Unit4 Business World
Cloud Services
1 65 (4.11%) Google Analytics
2 37 (2.34%) Amazon AWS
3 32 (2.02%) SaaS
4 28 (1.77%) Adobe Analytics
5 26 (1.64%) Microsoft Azure
6 18 (1.14%) Force.com
7 10 (0.63%) AdWords
7 10 (0.63%) GitHub
8 7 (0.44%) Adobe Creative Cloud
8 7 (0.44%) SuccessFactors
9 6 (0.38%) BlueKai
9 6 (0.38%) Oracle CX
10 5 (0.32%) Responsys
11 4 (0.25%) Azure Active Directory
11 4 (0.25%) Cloud Computing
11 4 (0.25%) Google Cloud Platform
11 4 (0.25%) IaaS
11 4 (0.25%) Office 365
11 4 (0.25%) Veeva
12 3 (0.19%) Amazon EC2
Communications & Networking
1 30 (1.90%) Intranet
2 29 (1.83%) SMS
3 23 (1.45%) HTTP
3 23 (1.45%) Internet
4 18 (1.14%) TCP/IP
5 14 (0.88%) CTI
5 14 (0.88%) DNS
6 13 (0.82%) Network Security
7 9 (0.57%) Firewall
8 8 (0.51%) HTTPS
9 7 (0.44%) DHCP
10 6 (0.38%) LAN
10 6 (0.38%) Skype
10 6 (0.38%) WebEx
11 5 (0.32%) WAN
12 4 (0.25%) IPv6
12 4 (0.25%) SSL
13 3 (0.19%) LDAP
13 3 (0.19%) Reverse Proxy
13 3 (0.19%) VoIP
Database & Business Intelligence
1 91 (5.75%) SQL Server
2 85 (5.37%) Big Data
3 46 (2.91%) MySQL
4 45 (2.84%) Data Warehouse
4 45 (2.84%) Hadoop
5 43 (2.72%) NoSQL
6 32 (2.02%) Data Mining
7 28 (1.77%) MongoDB
8 26 (1.64%) SQL Server Integration Services
9 25 (1.58%) Relational Database
10 21 (1.33%) Base SAS
11 18 (1.14%) Apache Hive
11 18 (1.14%) SQL Server 2008
12 16 (1.01%) Oracle BI EE
12 16 (1.01%) SQL Server Reporting Services
13 11 (0.70%) PostgreSQL
13 11 (0.70%) SAS Enterprise Guide
14 10 (0.63%) Oracle Database
14 10 (0.63%) RDBMS
14 10 (0.63%) SQL Server Analysis Services
Development Applications
1 53 (3.35%) Git (software)
2 33 (2.09%) JIRA
3 27 (1.71%) Jenkins
4 25 (1.58%) Subversion
5 19 (1.20%) Maven
6 17 (1.07%) Axure RP
6 17 (1.07%) Visual Studio
7 15 (0.95%) Balsamiq Mockups
7 15 (0.95%) JUnit
7 15 (0.95%) Team Foundation Server
8 11 (0.70%) TeamCity
9 10 (0.63%) Dreamweaver
9 10 (0.63%) Hudson
10 9 (0.57%) Cucumber
10 9 (0.57%) Oracle APEX
11 8 (0.51%) Selenium
12 7 (0.44%) Ant
12 7 (0.44%) Bower
12 7 (0.44%) gulp
12 7 (0.44%) SonarQube
General
1 420 (26.55%) Finance
2 184 (11.63%) Retail
3 179 (11.31%) Telecoms
4 129 (8.15%) Electronics
5 128 (8.09%) Manufacturing
6 96 (6.07%) Advertising
7 72 (4.55%) Banking
8 57 (3.60%) Publishing
9 55 (3.48%) Legal
10 29 (1.83%) Financial Institution
11 28 (1.77%) Games
12 22 (1.39%) Back Office
13 19 (1.20%) Law
14 18 (1.14%) Pharmaceutical
15 16 (1.01%) Investment Banking
16 13 (0.82%) Billing
17 11 (0.70%) German Language
18 10 (0.63%) French Language
18 10 (0.63%) Retail Banking
19 8 (0.51%) Brand Awareness
Job Titles
1 334 (21.11%) Developer
2 231 (14.60%) Analyst
3 188 (11.88%) Architect
4 131 (8.28%) Project Manager
5 107 (6.76%) Consultant
6 88 (5.56%) Business Analyst
7 87 (5.50%) Solutions Architect
8 81 (5.12%) Designer
9 72 (4.55%) Marketing Manager
10 54 (3.41%) Data Analyst
10 54 (3.41%) Java Developer
11 49 (3.10%) Senior Developer
12 44 (2.78%) Product Manager
13 41 (2.59%) Front End Developer (Client-Side Developer)
14 37 (2.34%) Digital Project Manager
15 36 (2.28%) Salesforce.com Architect
16 34 (2.15%) Marketing Analyst
17 33 (2.09%) CRM Manager
18 32 (2.02%) Technical Architect
19 30 (1.90%) CRM Analyst
Libraries, Frameworks & Software Standards
1 274 (17.32%) HTML
2 214 (13.53%) CSS
3 115 (7.27%) HTML5
4 95 (6.01%) Web Services
5 85 (5.37%) jQuery
6 84 (5.31%) .NET
6 84 (5.31%) AngularJS
7 82 (5.18%) REST
8 79 (4.99%) XML
9 73 (4.61%) CSS3
9 73 (4.61%) SOAP
10 46 (2.91%) JSON
11 45 (2.84%) Spring
12 40 (2.53%) React
13 38 (2.40%) J2EE
13 38 (2.40%) Visualforce
14 32 (2.02%) RESTful
15 30 (1.90%) JMS
16 28 (1.77%) Node.js
17 27 (1.71%) Ember.js
Miscellaneous
1 178 (11.25%) Analytical Skills
2 175 (11.06%) User Experience
3 75 (4.74%) Social Media
4 71 (4.49%) Computer Science
5 55 (3.48%) Statistics
6 53 (3.35%) Virtual Team
7 46 (2.91%) Visualisation
8 45 (2.84%) Management Information System
9 41 (2.59%) Mobile App
10 35 (2.21%) Algorithms
11 33 (2.09%) Credit Risk
12 31 (1.96%) Mathematics
13 27 (1.71%) Digital Media
14 23 (1.45%) Data Structures
14 23 (1.45%) FMCG
15 18 (1.14%) Animation
16 17 (1.07%) Equities
16 17 (1.07%) Fixed Income
17 16 (1.01%) Fintech
17 16 (1.01%) Psychology
Operating Systems
1 67 (4.24%) Linux
2 38 (2.40%) Windows
3 29 (1.83%) Apple iOS
4 28 (1.77%) Android
5 20 (1.26%) Unix
6 18 (1.14%) Windows Server
7 10 (0.63%) Red Hat Enterprise Linux
8 9 (0.57%) Mac OS X
9 8 (0.51%) Windows Server 2008
10 6 (0.38%) Windows 7
11 5 (0.32%) CentOS
11 5 (0.32%) Windows Server 2012
12 3 (0.19%) AIX
12 3 (0.19%) Fedora
12 3 (0.19%) Windows Server 2003
13 2 (0.13%) Solaris
13 2 (0.13%) Windows 8
13 2 (0.13%) zOS
14 1 (0.063%) Ubuntu
14 1 (0.063%) Windows 10
Processes & Methodologies
1 452 (28.57%) Agile Software Development
2 353 (22.31%) Digital Marketing
3 296 (18.71%) Analytics
4 266 (16.81%) CRM
5 254 (16.06%) E-Commerce
6 242 (15.30%) Business Intelligence
7 175 (11.06%) Project Management
8 165 (10.43%) Programme Management
9 157 (9.92%) Scrum
10 138 (8.72%) Stakeholder Management
11 107 (6.76%) TDD
12 90 (5.69%) Continuous Integration
13 85 (5.37%) Web Development
14 84 (5.31%) Data Modelling
15 77 (4.87%) Software Engineering
16 75 (4.74%) Email Marketing
16 75 (4.74%) Web Analytics
17 71 (4.49%) Product Management
18 70 (4.42%) Migration
19 67 (4.24%) SEO
Programming Languages
1 250 (15.80%) SQL
2 224 (14.16%) JavaScript
3 187 (11.82%) Java
4 82 (5.18%) C#
5 78 (4.93%) Python
6 59 (3.73%) PHP
7 41 (2.59%) T-SQL
8 40 (2.53%) Apex Code
8 40 (2.53%) R
9 23 (1.45%) Scala
10 22 (1.39%) Ruby
11 17 (1.07%) VBA
12 16 (1.01%) PL/SQL
12 16 (1.01%) SOQL
12 16 (1.01%) TypeScript
13 15 (0.95%) Bash Shell
14 12 (0.76%) PowerShell
15 10 (0.63%) C++
15 10 (0.63%) Objective-C
16 9 (0.57%) Groovy
Qualifications
1 204 (12.90%) Degree
2 16 (1.01%) Security Cleared
3 14 (0.88%) PMI Certification
4 12 (0.76%) APMP
4 12 (0.76%) PMP
5 11 (0.70%) MBA
6 9 (0.57%) PRINCE2 Practitioner
7 8 (0.51%) PRINCE2 Certification
8 7 (0.44%) PhD
9 6 (0.38%) DV Cleared
10 4 (0.25%) BPSS Clearance
10 4 (0.25%) SC Cleared
11 3 (0.19%) ACSP
11 3 (0.19%) CBAP
11 3 (0.19%) CCA
11 3 (0.19%) Postgraduate
12 2 (0.13%) CISSP
13 1 (0.063%) A+ Certification
13 1 (0.063%) MCP
13 1 (0.063%) Microsoft Certification
Quality Assurance & Compliance
1 69 (4.36%) QA
2 39 (2.47%) Data Quality
3 8 (0.51%) Actionable Recommendations
4 5 (0.32%) Disclosure Scotland
4 5 (0.32%) MiFID
5 4 (0.25%) PCI DSS
5 4 (0.25%) SLA
6 2 (0.13%) FATCA
6 2 (0.13%) GCP
7 1 (0.063%) ISO15022
7 1 (0.063%) WCAG
System Software
1 15 (0.95%) Active Directory
2 11 (0.70%) Docker
3 6 (0.38%) VMware Infrastructure
4 5 (0.32%) vCloud
5 3 (0.19%) HDFS
5 3 (0.19%) vSphere
6 2 (0.13%) ACF2
6 2 (0.13%) KVM
6 2 (0.13%) oVirt
6 2 (0.13%) Virtual Machines
6 2 (0.13%) VMware ESX
7 1 (0.063%) Apache Flume
7 1 (0.063%) etcd
7 1 (0.063%) Hyper-V
7 1 (0.063%) Virtual Servers
7 1 (0.063%) VMware ESXi
7 1 (0.063%) XenApp
7 1 (0.063%) XenDesktop
7 1 (0.063%) XenServer
Systems Management
1 19 (1.20%) Opscode Chef
1 19 (1.20%) Puppet
2 13 (0.82%) Ansible
3 12 (0.76%) Nagios
4 6 (0.38%) AirWatch
5 5 (0.32%) ZABBIX
6 4 (0.25%) Kibana
6 4 (0.25%) logstash
7 3 (0.19%) CloudHub
7 3 (0.19%) Grafana
7 3 (0.19%) TeamSite
8 2 (0.13%) Cobbler
8 2 (0.13%) OpenSSO
8 2 (0.13%) Pingdom
8 2 (0.13%) Salt
8 2 (0.13%) yum
8 2 (0.13%) zSecure
9 1 (0.063%) Forefront Identity Manager
9 1 (0.063%) SELinux
9 1 (0.063%) StatsD
Vendors
1 215 (13.59%) Salesforce.com
2 192 (12.14%) Adobe
3 155 (9.80%) SAP
4 125 (7.90%) Oracle
5 110 (6.95%) Microsoft
6 106 (6.70%) Google
7 78 (4.93%) Salesforce Marketing Cloud
8 51 (3.22%) Tableau
9 36 (2.28%) Sitecore
10 30 (1.90%) hybris
11 24 (1.52%) Informatica
12 23 (1.45%) Facebook
13 22 (1.39%) IBM
14 19 (1.20%) Hyperion
15 17 (1.07%) Pardot
15 17 (1.07%) Siebel
16 15 (0.95%) Marketo
17 13 (0.82%) Atlassian
17 13 (0.82%) DoubleClick
17 13 (0.82%) WSO2
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