The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 339 325 344
Rank change year-on-year
-14 +19
Contract jobs citing SEO 102 110 105
As % of all contract IT jobs located in London 0.45% 0.48% 0.43%
As % of the Processes & Methodologies category 0.52% 0.57% 0.53%
Number of daily rates quoted 68 79 72
Median daily rate £300 £290 £328
Median daily rate % change year-on-year
+3.44% -11.45%
90% offered a daily rate of more than £175 £190 £160
10% offered a daily rate of more than £475 £499 £475
UK excluding London median daily rate £345 £375 £275
% change year-on-year
-8.00% +36.36%
Number of hourly rates quoted 1 0 3
Median hourly rate £100.00 - £35.00
UK excluding London median hourly rate £19.61 £40.00 £27.50
% change year-on-year
-50.97% +45.45%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19685 19203 19669
As % of all contract IT jobs located in London 85.98% 83.25% 81.23%
Number of daily rates quoted 14097 13781 13947
Median daily rate £475 £450 £450
Median daily rate % change year-on-year
+5.55% -
90% offered a daily rate of more than £325 £313 £300
10% offered a daily rate of more than £613 £625 £600
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 199 218 246
Median hourly rate £24.72 £22.00 £21.62
Median hourly rate % change year-on-year
+12.36% +1.75%
90% offered a hourly rate of more than £12.50 £13.17 £13.46
10% offered a hourly rate of more than £54.93 £52.05 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.25
% change year-on-year
-3.38% +28.15%

SEO
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 27 September 2016.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 27 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +7 16 £400 +82.85% 5
Uxbridge - 3 £343 -
Hammersmith - 3 £175 -
Chessington - 1 £188 -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 27 September 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for SEO.

1 68 (34.34%) Analytics
2 65 (32.83%) HTML
2 65 (32.83%) Marketing
3 63 (31.82%) User Experience
4 61 (30.81%) Agile Software Development
5 52 (26.26%) CSS
6 49 (24.75%) JavaScript
6 49 (24.75%) Google
7 48 (24.24%) Social Media
8 44 (22.22%) Google Analytics
9 43 (21.72%) CMS
10 38 (19.19%) E-Commerce
11 36 (18.18%) Pay per click
11 36 (18.18%) Analytical Skills
12 34 (17.17%) Publishing
13 32 (16.16%) Digital Marketing
14 30 (15.15%) HTML5
15 29 (14.65%) CSS3
15 29 (14.65%) Web Development
16 28 (14.14%) Git (software)
17 27 (13.64%) Finance
18 25 (12.63%) jQuery
19 21 (10.61%) Front End Development
20 20 (10.10%) Content Management
20 20 (10.10%) Project Management
21 19 (9.60%) Responsive Web Design
22 18 (9.09%) Sass
22 18 (9.09%) Adobe
22 18 (9.09%) Retail
23 17 (8.59%) Web Analytics

SEO
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 43 (21.72%) CMS
2 7 (3.54%) WordPress
3 6 (3.03%) Adobe Experience Manager
3 6 (3.03%) SharePoint
4 4 (2.02%) Sitecore CMS
4 4 (2.02%) Umbraco
5 3 (1.52%) Elasticsearch
5 3 (1.52%) Mule
6 2 (1.01%) SAS
6 2 (1.01%) WebSphere
7 1 (0.51%) Apache Spark
7 1 (0.51%) Confluence
7 1 (0.51%) Drupal
7 1 (0.51%) Facebook Platform
7 1 (0.51%) Jadu
7 1 (0.51%) Kentico
7 1 (0.51%) SharePoint 2013
Applications
1 17 (8.59%) Photoshop
2 8 (4.04%) Adobe Illustrator
3 7 (3.54%) GIMP
3 7 (3.54%) MS Excel
4 6 (3.03%) MS Office
4 6 (3.03%) Spreadsheet
5 5 (2.53%) MS PowerPoint
6 4 (2.02%) MS Project
6 4 (2.02%) MS Visio
7 3 (1.52%) Adobe Creative Suite
8 2 (1.01%) SPSS
9 1 (0.51%) Fireworks
9 1 (0.51%) InDesign
Business Applications
1 6 (3.03%) Magento
2 3 (1.52%) Eloqua
2 3 (1.52%) SAP Oil and Gas
3 2 (1.01%) Dynamics CRM
3 2 (1.01%) WebTrends
4 1 (0.51%) Adobe Campaign
4 1 (0.51%) Dynamics AX
4 1 (0.51%) Radian6
4 1 (0.51%) Sage X3
4 1 (0.51%) Unica
Cloud Services
1 44 (22.22%) Google Analytics
2 6 (3.03%) Adobe Analytics
2 6 (3.03%) AdWords
2 6 (3.03%) GitHub
3 3 (1.52%) Basecamp
3 3 (1.52%) Google Apps
3 3 (1.52%) SaaS
4 2 (1.01%) Office 365
5 1 (0.51%) Adobe Creative Cloud
5 1 (0.51%) Google Tag Manager
5 1 (0.51%) OneDrive
5 1 (0.51%) Responsys
Communications & Networking
1 6 (3.03%) HTTP
1 6 (3.03%) Internet
2 3 (1.52%) Intranet
3 1 (0.51%) DNS
3 1 (0.51%) Extranet
3 1 (0.51%) Firewall
3 1 (0.51%) Remote Desktop
3 1 (0.51%) Skype
3 1 (0.51%) VoIP
3 1 (0.51%) VPN
3 1 (0.51%) Wi-Fi
Database & Business Intelligence
1 3 (1.52%) Big Data
1 3 (1.52%) Jackrabbit
1 3 (1.52%) MongoDB
1 3 (1.52%) Redis
1 3 (1.52%) SQL Server
2 2 (1.01%) Hadoop
2 2 (1.01%) MySQL
2 2 (1.01%) NoSQL
3 1 (0.51%) Data Mining
3 1 (0.51%) HBase
3 1 (0.51%) OLAP
3 1 (0.51%) OLTP
3 1 (0.51%) SQL Server 2008
3 1 (0.51%) SQL Server Analysis Services
3 1 (0.51%) SQL Server Integration Services
3 1 (0.51%) SQL Server Reporting Services
Development Applications
1 28 (14.14%) Git (software)
2 12 (6.06%) Grunt
3 9 (4.55%) gulp
4 8 (4.04%) Jasmine
5 7 (3.54%) JIRA
5 7 (3.54%) Subversion
6 6 (3.03%) Bower
7 5 (2.53%) webpack
8 4 (2.02%) JUnit
8 4 (2.02%) Karma Test Runner
8 4 (2.02%) Protractor
9 3 (1.52%) git-flow
9 3 (1.52%) Maven
9 3 (1.52%) Mockito
9 3 (1.52%) Vagrant
10 2 (1.01%) Cucumber
10 2 (1.01%) Mocha
11 1 (0.51%) Axure RP
11 1 (0.51%) PHPUnit
11 1 (0.51%) WebDriver
General
1 65 (32.83%) Marketing
2 34 (17.17%) Publishing
3 27 (13.64%) Finance
4 18 (9.09%) Retail
5 16 (8.08%) Legal
6 9 (4.55%) Advertising
7 8 (4.04%) Telecoms
8 7 (3.54%) Banking
9 3 (1.52%) Brand Awareness
9 3 (1.52%) Electronics
9 3 (1.52%) French Language
9 3 (1.52%) Games
9 3 (1.52%) German Language
9 3 (1.52%) Law
9 3 (1.52%) Manufacturing
9 3 (1.52%) Pharmaceutical
10 1 (0.51%) Financial Institution
10 1 (0.51%) Portuguese Language
Job Titles
1 40 (20.20%) Developer
2 26 (13.13%) Analyst
3 20 (10.10%) Designer
4 18 (9.09%) Front End Developer (Client-Side Developer)
5 13 (6.57%) Content Designer
5 13 (6.57%) Digital Analyst
6 12 (6.06%) JavaScript Developer
6 12 (6.06%) Web Developer
7 10 (5.05%) Marketing Manager
8 9 (4.55%) Senior Developer
8 9 (4.55%) SEO Manager
9 8 (4.04%) Business Analyst
9 8 (4.04%) Web Editor
10 7 (3.54%) Content Editor
10 7 (3.54%) Digital Executive
10 7 (3.54%) Front End Web Developer (Client-Side Developer)
10 7 (3.54%) Senior Front-End Developer
10 7 (3.54%) Senior Manager
10 7 (3.54%) Senior Web Developer
11 6 (3.03%) HTML Developer
Libraries, Frameworks & Software Standards
1 65 (32.83%) HTML
2 52 (26.26%) CSS
3 30 (15.15%) HTML5
4 29 (14.65%) CSS3
5 25 (12.63%) jQuery
6 18 (9.09%) Sass
7 16 (8.08%) AngularJS
7 16 (8.08%) React
8 13 (6.57%) Ajax
8 13 (6.57%) LESS
8 13 (6.57%) Node.js
9 9 (4.55%) KnockoutJS
10 8 (4.04%) Twitter Bootstrap
10 8 (4.04%) XML
11 7 (3.54%) JSON
12 6 (3.03%) RESTful
13 5 (2.53%) .NET
13 5 (2.53%) Ember.js
13 5 (2.53%) XHTML
14 4 (2.02%) Web Services
Miscellaneous
1 63 (31.82%) User Experience
2 48 (24.24%) Social Media
3 36 (18.18%) Analytical Skills
4 14 (7.07%) Visualisation
5 12 (6.06%) Management Information System
6 11 (5.56%) Algorithms
7 9 (4.55%) Copywriting
8 8 (4.04%) Digital Media
8 8 (4.04%) FMCG
9 5 (2.53%) Blog
9 5 (2.53%) Mobile Banking
10 3 (1.52%) Mathematics
10 3 (1.52%) Mobile App
10 3 (1.52%) Statistics
11 2 (1.01%) Computer Science
11 2 (1.01%) Data Extraction
11 2 (1.01%) Data Integration
11 2 (1.01%) Fintech
11 2 (1.01%) Podcast
11 2 (1.01%) Semantic Web
Operating Systems
1 4 (2.02%) Apple iOS
1 4 (2.02%) Linux
1 4 (2.02%) Unix
2 3 (1.52%) Mac OS X
3 2 (1.01%) Android
4 1 (0.51%) Windows
4 1 (0.51%) Windows Server
Processes & Methodologies
1 68 (34.34%) Analytics
2 61 (30.81%) Agile Software Development
3 38 (19.19%) E-Commerce
4 36 (18.18%) Pay per click
5 32 (16.16%) Digital Marketing
6 29 (14.65%) Web Development
7 21 (10.61%) Front End Development
8 20 (10.10%) Content Management
8 20 (10.10%) Project Management
9 19 (9.60%) Responsive Web Design
10 17 (8.59%) Web Analytics
10 17 (8.59%) Wireframes
11 14 (7.07%) Data Analysis
12 13 (6.57%) Digital Analytics
12 13 (6.57%) Scrum
12 13 (6.57%) Stakeholder Management
12 13 (6.57%) Web Usability
13 12 (6.06%) CRM
13 12 (6.06%) TDD
14 11 (5.56%) Web Application Development
Programming Languages
1 49 (24.75%) JavaScript
2 11 (5.56%) SQL
3 9 (4.55%) PHP
4 6 (3.03%) Java
5 4 (2.02%) ES6
6 3 (1.52%) Clojure
6 3 (1.52%) Haskell
7 2 (1.01%) Python
7 2 (1.01%) R
8 1 (0.51%) Apple Swift
8 1 (0.51%) C#
8 1 (0.51%) Groovy
8 1 (0.51%) Objective-C
8 1 (0.51%) Scala
8 1 (0.51%) T-SQL
Qualifications
1 16 (8.08%) Degree
2 4 (2.02%) BPSS Clearance
2 4 (2.02%) Security Cleared
3 2 (1.01%) SC Cleared
4 1 (0.51%) MBA
4 1 (0.51%) PMI Certification
4 1 (0.51%) PMP
Quality Assurance & Compliance
1 7 (3.54%) QA
2 4 (2.02%) WCAG
3 3 (1.52%) Actionable Recommendations
3 3 (1.52%) Data Quality
3 3 (1.52%) Disclosure Scotland
4 1 (0.51%) WAI
Systems Management
1 3 (1.52%) Ansible
2 2 (1.01%) Tivoli NetView
3 1 (0.51%) Puppet
Vendors
1 49 (24.75%) Google
2 18 (9.09%) Adobe
3 8 (4.04%) Tableau
4 6 (3.03%) DoubleClick
4 6 (3.03%) Sitecore
5 5 (2.53%) Omniture
5 5 (2.53%) SAP
6 4 (2.02%) Facebook
6 4 (2.02%) Microsoft
6 4 (2.02%) Sage
7 3 (1.52%) Hitwise
7 3 (1.52%) Salesforce.com
7 3 (1.52%) Twitter
8 2 (1.01%) comScore
8 2 (1.01%) Demandware
8 2 (1.01%) Marketo
8 2 (1.01%) Pardot
9 1 (0.51%) Canon
9 1 (0.51%) Crazy Egg
9 1 (0.51%) Optimizely
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