The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 10 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
10 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 340 340 302
Rank change year-on-year
0 -38
Contract jobs citing SEO 80 87 120
As % of all contract IT jobs located in London 0.37% 0.39% 0.51%
As % of the Processes & Methodologies category 0.44% 0.46% 0.63%
Number of daily rates quoted 48 61 77
Median daily rate £300 £350 £385
Median daily rate % change year-on-year
-14.28% -9.09%
90% offered a daily rate of more than £175 £175 £183
10% offered a daily rate of more than £533 £500 £505
UK excluding London median daily rate £375 £385 £328
% change year-on-year
-2.59% +17.55%
Number of hourly rates quoted 1 0 2
Median hourly rate £16.40 - £25.84
UK excluding London median hourly rate £21.00 £33.00 £29.25
% change year-on-year
-36.36% +12.82%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18217 18803 18933
As % of all contract IT jobs located in London 84.83% 83.68% 80.62%
Number of daily rates quoted 13132 13421 13967
Median daily rate £485 £463 £450
Median daily rate % change year-on-year
+4.86% +2.77%
90% offered a daily rate of more than £340 £325 £300
10% offered a daily rate of more than £625 £625 £625
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 196 227 247
Median hourly rate £25.00 £22.00 £22.38
Median hourly rate % change year-on-year
+13.63% -1.67%
90% offered a hourly rate of more than £13.00 £12.50 £11.50
10% offered a hourly rate of more than £50.00 £50.00 £53.50
UK excluding London median hourly rate £30.00 £34.00 £25.00
% change year-on-year
-11.76% +36.00%

SEO
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 10 December 2016.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 10 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -14 10 £388 +29.16% 8
Feltham - 1 - -
Kingston Upon Thames - 1 - -
Romford - 1 £250 -
Hammersmith - 1 - -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 10 December 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for SEO.

1 75 (39.68%) Analytics
2 68 (35.98%) Agile Software Development
3 67 (35.45%) Marketing
3 67 (35.45%) HTML
4 54 (28.57%) User Experience
5 53 (28.04%) Google
6 52 (27.51%) CSS
7 47 (24.87%) Google Analytics
7 47 (24.87%) Social Media
8 44 (23.28%) Analytical Skills
9 39 (20.63%) CMS
10 38 (20.11%) E-Commerce
11 34 (17.99%) JavaScript
12 33 (17.46%) Pay per click
13 31 (16.40%) Web Development
13 31 (16.40%) Digital Marketing
14 29 (15.34%) Git (software)
15 25 (13.23%) jQuery
15 25 (13.23%) Publishing
16 23 (12.17%) HTML5
16 23 (12.17%) Adobe
16 23 (12.17%) Web Analytics
17 22 (11.64%) CSS3
18 21 (11.11%) Front End Development
18 21 (11.11%) Finance
18 21 (11.11%) Project Management
19 19 (10.05%) Legal
19 19 (10.05%) Retail
20 18 (9.52%) Responsive Web Design
21 17 (8.99%) Web Usability

SEO
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (20.63%) CMS
2 13 (6.88%) WordPress
3 8 (4.23%) Drupal
4 6 (3.17%) Adobe Experience Manager
5 5 (2.65%) SharePoint
6 4 (2.12%) Sitecore CMS
7 2 (1.06%) Apache
7 2 (1.06%) Umbraco
7 2 (1.06%) WebSphere
8 1 (0.53%) Apache Spark
8 1 (0.53%) Confluence
8 1 (0.53%) IIS
8 1 (0.53%) Jadu
8 1 (0.53%) nginx
8 1 (0.53%) SAS
8 1 (0.53%) SharePoint 2010
8 1 (0.53%) Tomcat
Applications
1 13 (6.88%) Photoshop
2 8 (4.23%) Adobe Illustrator
3 6 (3.17%) MS Office
4 4 (2.12%) MS Excel
4 4 (2.12%) MS Project
4 4 (2.12%) MS Visio
5 3 (1.59%) Adobe Creative Suite
5 3 (1.59%) MS PowerPoint
6 2 (1.06%) GIMP
7 1 (0.53%) Fireworks
7 1 (0.53%) InDesign
7 1 (0.53%) SPSS
Business Applications
1 4 (2.12%) Magento
2 2 (1.06%) Dynamics CRM
2 2 (1.06%) Eloqua
2 2 (1.06%) SAP hybris
3 1 (0.53%) Adobe Campaign
3 1 (0.53%) Dynamics AX
3 1 (0.53%) Radian6
3 1 (0.53%) Sage X3
3 1 (0.53%) Salesforce.com CRM
3 1 (0.53%) SAP Oil and Gas
3 1 (0.53%) Sprinklr
3 1 (0.53%) Unica
3 1 (0.53%) WebTrends
Cloud Services
1 47 (24.87%) Google Analytics
2 8 (4.23%) Adobe Analytics
2 8 (4.23%) GitHub
3 6 (3.17%) AdWords
4 3 (1.59%) Basecamp
4 3 (1.59%) G Suite
5 2 (1.06%) Amazon AWS
6 1 (0.53%) Adobe Creative Cloud
6 1 (0.53%) Amazon EC2
6 1 (0.53%) BlueKai
6 1 (0.53%) Google Tag Manager
6 1 (0.53%) Office 365
6 1 (0.53%) OneDrive
6 1 (0.53%) Responsys
6 1 (0.53%) Trello
Communications & Networking
1 8 (4.23%) Internet
2 7 (3.70%) HTTP
3 3 (1.59%) Intranet
4 1 (0.53%) Extranet
4 1 (0.53%) Firewall
4 1 (0.53%) FTP
4 1 (0.53%) Remote Desktop
4 1 (0.53%) Skype
4 1 (0.53%) VoIP
4 1 (0.53%) VPN
4 1 (0.53%) Wi-Fi
Database & Business Intelligence
1 6 (3.17%) Jackrabbit
2 3 (1.59%) MongoDB
2 3 (1.59%) SQL Server
3 2 (1.06%) MySQL
3 2 (1.06%) NoSQL
4 1 (0.53%) Big Data
4 1 (0.53%) Oracle Database
4 1 (0.53%) Oracle Database 12c
4 1 (0.53%) Oracle Reports
4 1 (0.53%) Relational Database
4 1 (0.53%) SQL Server 2008
4 1 (0.53%) SQL Server 2012
Development Applications
1 29 (15.34%) Git (software)
2 12 (6.35%) Subversion
3 11 (5.82%) Grunt
4 10 (5.29%) webpack
5 7 (3.70%) gulp
5 7 (3.70%) JUnit
5 7 (3.70%) Maven
6 6 (3.17%) Jasmine
6 6 (3.17%) Mockito
7 5 (2.65%) Bower
7 5 (2.65%) JIRA
7 5 (2.65%) Vagrant
8 2 (1.06%) Axure RP
8 2 (1.06%) git-flow
8 2 (1.06%) Jenkins
8 2 (1.06%) Mocha
8 2 (1.06%) Protractor
9 1 (0.53%) Cucumber
9 1 (0.53%) Karma Test Runner
9 1 (0.53%) Octopus Deploy
General
1 67 (35.45%) Marketing
2 25 (13.23%) Publishing
3 21 (11.11%) Finance
4 19 (10.05%) Legal
4 19 (10.05%) Retail
5 9 (4.76%) Advertising
6 8 (4.23%) Telecoms
7 7 (3.70%) Banking
8 3 (1.59%) Games
8 3 (1.59%) Law
8 3 (1.59%) Pharmaceutical
9 2 (1.06%) German Language
10 1 (0.53%) Electronics
10 1 (0.53%) Financial Institution
10 1 (0.53%) Front Office
10 1 (0.53%) Local Government
10 1 (0.53%) Manufacturing
10 1 (0.53%) Portuguese Language
Job Titles
1 45 (23.81%) Developer
2 24 (12.70%) Designer
3 21 (11.11%) Analyst
4 17 (8.99%) Content Designer
5 11 (5.82%) Consultant
5 11 (5.82%) Front End Developer (Client-Side Developer)
5 11 (5.82%) JavaScript Developer
5 11 (5.82%) SEO Manager
6 10 (5.29%) SEO Consultant
6 10 (5.29%) WordPress Developer
7 8 (4.23%) Digital Analyst
8 7 (3.70%) Analytics Manager
8 7 (3.70%) Digital Executive
8 7 (3.70%) Drupal Developer
9 6 (3.17%) Business Analyst
9 6 (3.17%) CMS Consultant
9 6 (3.17%) Digital Designer
9 6 (3.17%) Digital Marketing Manager
9 6 (3.17%) Project Manager
9 6 (3.17%) Senior Manager
Libraries, Frameworks & Software Standards
1 67 (35.45%) HTML
2 52 (27.51%) CSS
3 25 (13.23%) jQuery
4 23 (12.17%) HTML5
5 22 (11.64%) CSS3
6 13 (6.88%) Sass
7 12 (6.35%) Ajax
7 12 (6.35%) RESTful
8 11 (5.82%) AngularJS
8 11 (5.82%) React
9 10 (5.29%) Node.js
10 9 (4.76%) Twitter Bootstrap
10 9 (4.76%) XML
11 8 (4.23%) KnockoutJS
11 8 (4.23%) LESS
12 7 (3.70%) J2EE
12 7 (3.70%) JSON
12 7 (3.70%) Spring
13 6 (3.17%) JSP
13 6 (3.17%) Servlets
Miscellaneous
1 54 (28.57%) User Experience
2 47 (24.87%) Social Media
3 44 (23.28%) Analytical Skills
4 16 (8.47%) Visualisation
5 12 (6.35%) Management Information System
6 11 (5.82%) Copywriting
7 10 (5.29%) FMCG
8 8 (4.23%) Blog
8 8 (4.23%) Digital Media
9 6 (3.17%) Algorithms
10 5 (2.65%) Mobile Banking
10 5 (2.65%) Statistics
11 4 (2.12%) Mathematics
12 3 (1.59%) Computer Science
13 2 (1.06%) Data Extraction
13 2 (1.06%) Fintech
13 2 (1.06%) Graphic Design
13 2 (1.06%) Mobile App
13 2 (1.06%) Podcast
13 2 (1.06%) Semantic Web
Operating Systems
1 5 (2.65%) Linux
2 4 (2.12%) Unix
3 2 (1.06%) Windows
3 2 (1.06%) Windows Server
4 1 (0.53%) Mac OS X
4 1 (0.53%) Windows Server 2008
Processes & Methodologies
1 75 (39.68%) Analytics
2 68 (35.98%) Agile Software Development
3 38 (20.11%) E-Commerce
4 33 (17.46%) Pay per click
5 31 (16.40%) Digital Marketing
5 31 (16.40%) Web Development
6 23 (12.17%) Web Analytics
7 21 (11.11%) Front End Development
7 21 (11.11%) Project Management
8 18 (9.52%) Responsive Web Design
9 17 (8.99%) Data Analysis
9 17 (8.99%) Web Usability
10 15 (7.94%) CRM
10 15 (7.94%) Digital Analytics
10 15 (7.94%) Stakeholder Management
11 13 (6.88%) Continuous Integration
11 13 (6.88%) Wireframes
12 12 (6.35%) TDD
12 12 (6.35%) Web Application Development
13 11 (5.82%) Content Management
Programming Languages
1 34 (17.99%) JavaScript
2 17 (8.99%) PHP
3 9 (4.76%) Java
3 9 (4.76%) Python
4 8 (4.23%) SQL
5 5 (2.65%) R
6 4 (2.12%) ES6
7 3 (1.59%) C
8 1 (0.53%) C#
8 1 (0.53%) Go
8 1 (0.53%) Scala
8 1 (0.53%) TypeScript
Qualifications
1 14 (7.41%) Degree
2 4 (2.12%) BPSS Clearance
2 4 (2.12%) Security Cleared
3 3 (1.59%) SC Cleared
4 2 (1.06%) MBA
5 1 (0.53%) PMI Certification
5 1 (0.53%) PMP
Quality Assurance & Compliance
1 11 (5.82%) QA
2 7 (3.70%) Actionable Recommendations
3 5 (2.65%) Data Quality
4 3 (1.59%) WCAG
5 2 (1.06%) Disclosure Scotland
Systems Management
1 5 (2.65%) Ansible
2 2 (1.06%) Puppet
Vendors
1 53 (28.04%) Google
2 23 (12.17%) Adobe
3 9 (4.76%) Tableau
4 8 (4.23%) DoubleClick
5 6 (3.17%) Sage
5 6 (3.17%) Sitecore
6 5 (2.65%) Microsoft
7 4 (2.12%) Omniture
7 4 (2.12%) SAP
8 3 (1.59%) Akamai
8 3 (1.59%) Demandware
8 3 (1.59%) Facebook
8 3 (1.59%) hybris
8 3 (1.59%) Oracle
9 2 (1.06%) Brandwatch
9 2 (1.06%) comScore
9 2 (1.06%) Hitwise
9 2 (1.06%) Marketo
9 2 (1.06%) Pardot
9 2 (1.06%) Twitter
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