The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 314 326 257
Rank change year-on-year
+12 -69
Contract jobs citing SEO 97 79 152
As % of all contract IT jobs located in London 0.46% 0.38% 0.70%
As % of the Processes & Methodologies category 0.55% 0.47% 0.87%
Number of daily rates quoted 69 45 98
Average daily rate £405 £425 £325
Average daily rate % change year-on-year
-4.70% +30.76%
90% offered a daily rate of more than £175 £195 £225
10% offered a daily rate of more than £580 £550 £450
UK excluding London average daily rate £355 £300 £325
% change year-on-year
+18.33% -7.69%
Number of hourly rates quoted 1 2 1
Average hourly rate £19.92 £30.00 £29.00
Average hourly rate % change year-on-year
-33.61% +3.44%
UK excluding London average hourly rate £30.00 £30.00 £48.75
% change year-on-year
- -38.46%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
17610 16725 17372
As % of all contract IT jobs located in London 83.27% 80.29% 80.41%
Number of daily rates quoted 12571 11968 11925
Average daily rate £475 £450 £438
Average daily rate % change year-on-year
+5.55% +2.85%
90% offered a daily rate of more than £325 £313 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 222 195 238
Average hourly rate £22.50 £21.50 £23.67
Average hourly rate % change year-on-year
+4.65% -9.16%
90% offered a hourly rate of more than £12.50 £12.50 £14.30
10% offered a hourly rate of more than £53.00 £49.00 £77.50
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 5 February 2016.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +26 7 £300 -22.07% 16
Croydon - 1 - -
Uxbridge - 1 - -
Chiswick - 1 £400 -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 5 February 2016, IT contractor jobs across the London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 105 (53.85%) Marketing
2 71 (36.41%) Agile Software Development
2 71 (36.41%) Analytics
3 67 (34.36%) Digital Marketing
4 62 (31.79%) HTML
4 62 (31.79%) CMS
5 49 (25.13%) CSS
6 46 (23.59%) Google
7 44 (22.56%) Google Analytics
7 44 (22.56%) User Experience
8 42 (21.54%) E-Commerce
9 39 (20.00%) Social Media
10 38 (19.49%) JavaScript
11 33 (16.92%) Project Management
12 31 (15.90%) Adobe
12 31 (15.90%) Content Management
13 30 (15.38%) Web Analytics
14 27 (13.85%) SQL
15 23 (11.79%) Finance
15 23 (11.79%) Publishing
15 23 (11.79%) B2C
15 23 (11.79%) HTML5
16 22 (11.28%) Scrum
17 17 (8.72%) jQuery
17 17 (8.72%) Retail
18 16 (8.21%) Analytical Skills
18 16 (8.21%) B2B
18 16 (8.21%) MS Excel
19 15 (7.69%) Pay per click
19 15 (7.69%) Degree

SEO
Top Related IT Skills in London by Category

For the 6 months to 5 February 2016, IT contractor jobs across the London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 62 (31.79%) CMS
2 11 (5.64%) Adobe Experience Manager
2 11 (5.64%) Drupal
3 6 (3.08%) Sitecore CMS
3 6 (3.08%) WordPress
4 5 (2.56%) ColdFusion
5 4 (2.05%) SharePoint
6 3 (1.54%) ExpressionEngine
6 3 (1.54%) Joomla!
7 2 (1.03%) Confluence
7 2 (1.03%) Node.js
8 1 (0.51%) EPiServer CMS
8 1 (0.51%) Facebook Platform
8 1 (0.51%) IIS
8 1 (0.51%) Jadu
8 1 (0.51%) LiveLink
8 1 (0.51%) SharePoint 2010
8 1 (0.51%) TYPO3
8 1 (0.51%) Umbraco
8 1 (0.51%) WebSphere
Applications
1 16 (8.21%) MS Excel
2 14 (7.18%) Photoshop
3 13 (6.67%) MS Office
4 9 (4.62%) MS PowerPoint
4 9 (4.62%) MS Visio
5 5 (2.56%) MS Project
6 3 (1.54%) Fireworks
6 3 (1.54%) Spreadsheet
7 2 (1.03%) AutoCAD
Business Applications
1 11 (5.64%) WebTrends
2 4 (2.05%) SAP Oil and Gas
3 2 (1.03%) Dynamics CRM
3 2 (1.03%) Magento
3 2 (1.03%) Oracle CRM
4 1 (0.51%) Eloqua
4 1 (0.51%) nopCommerce
4 1 (0.51%) Primavera
4 1 (0.51%) Tridion
Cloud Services
1 44 (22.56%) Google Analytics
2 11 (5.64%) Google Cloud Platform
3 7 (3.59%) Adobe Analytics
3 7 (3.59%) SaaS
4 6 (3.08%) GitHub
5 3 (1.54%) AdWords
5 3 (1.54%) MailChimp
5 3 (1.54%) Yammer
Communications & Networking
1 9 (4.62%) Internet
2 8 (4.10%) Intranet
3 3 (1.54%) FTP
4 1 (0.51%) Skype
4 1 (0.51%) SSL
4 1 (0.51%) WebEx
Database & Business Intelligence
1 5 (2.56%) BigQuery
1 5 (2.56%) MySQL
1 5 (2.56%) SQLite
2 4 (2.05%) Apache Hive
2 4 (2.05%) Big Data
2 4 (2.05%) Data Mining
2 4 (2.05%) Hadoop
3 1 (0.51%) Relational Database
3 1 (0.51%) SQL Server
Development Applications
1 4 (2.05%) Git (software)
1 4 (2.05%) Subversion
2 3 (1.54%) Cucumber
2 3 (1.54%) Grunt
2 3 (1.54%) gulp
2 3 (1.54%) JIRA
2 3 (1.54%) Sublime Text
2 3 (1.54%) Team Foundation Server
3 2 (1.03%) Dreamweaver
3 2 (1.03%) Jasmine
3 2 (1.03%) Karma Test Runner
3 2 (1.03%) Mocha
4 1 (0.51%) Axure RP
4 1 (0.51%) Babel
4 1 (0.51%) Mercurial
4 1 (0.51%) Vagrant
4 1 (0.51%) Visual Studio
General
1 105 (53.85%) Marketing
2 23 (11.79%) Finance
2 23 (11.79%) Publishing
3 17 (8.72%) Retail
4 14 (7.18%) Banking
5 11 (5.64%) Legal
6 9 (4.62%) Advertising
7 8 (4.10%) Automotive
8 7 (3.59%) Telecoms
9 5 (2.56%) Games
10 4 (2.05%) Electronics
10 4 (2.05%) Manufacturing
11 2 (1.03%) French Language
11 2 (1.03%) Welsh Language
12 1 (0.51%) Billing
12 1 (0.51%) Dutch Language
12 1 (0.51%) German Language
12 1 (0.51%) Italian Language
12 1 (0.51%) Multimedia
12 1 (0.51%) Spanish Language
Job Titles
1 36 (18.46%) Analyst
2 31 (15.90%) Developer
3 29 (14.87%) Project Manager
4 25 (12.82%) Business Analyst
5 18 (9.23%) SEO Manager
6 17 (8.72%) Designer
6 17 (8.72%) Front End Developer (Client-Side Developer)
7 16 (8.21%) Web Analyst
8 15 (7.69%) Digital Project Manager
9 14 (7.18%) Web Business Analyst
10 13 (6.67%) Architect
10 13 (6.67%) Digital Analyst
10 13 (6.67%) Web Developer
11 12 (6.15%) HTML Developer
11 12 (6.15%) SEO Analyst
12 11 (5.64%) Consultant
12 11 (5.64%) Digital Architect
13 10 (5.13%) JavaScript Developer
14 9 (4.62%) Content Manager
14 9 (4.62%) Front End Web Developer (Client-Side Developer)
Libraries, Frameworks & Software Standards
1 62 (31.79%) HTML
2 49 (25.13%) CSS
3 23 (11.79%) HTML5
4 17 (8.72%) jQuery
5 13 (6.67%) CSS3
6 9 (4.62%) AngularJS
6 9 (4.62%) Sass
7 8 (4.10%) LESS
8 6 (3.08%) Ajax
8 6 (3.08%) XHTML
8 6 (3.08%) XML
9 5 (2.56%) Symfony
10 4 (2.05%) HTML5 Canvas
10 4 (2.05%) Modernizr
10 4 (2.05%) SVG
10 4 (2.05%) Twitter Bootstrap
10 4 (2.05%) WebSockets
11 3 (1.54%) ASP.NET
11 3 (1.54%) Gherkin
11 3 (1.54%) Web Services
Miscellaneous
1 44 (22.56%) User Experience
2 39 (20.00%) Social Media
3 16 (8.21%) Analytical Skills
4 15 (7.69%) Algorithms
5 12 (6.15%) Management Information System
6 11 (5.64%) Computer Science
7 8 (4.10%) W3C
8 7 (3.59%) Graphic Design
8 7 (3.59%) Mobile App
9 5 (2.56%) Animation
9 5 (2.56%) Digital Media
10 4 (2.05%) Economics
10 4 (2.05%) Mathematics
10 4 (2.05%) Statistics
11 3 (1.54%) Blog
11 3 (1.54%) Copywriting
11 3 (1.54%) Data Structures
11 3 (1.54%) Online Games
12 2 (1.03%) Mobile Banking
12 2 (1.03%) Online Banking
Operating Systems
1 4 (2.05%) Linux
2 2 (1.03%) Android
2 2 (1.03%) Apple iOS
2 2 (1.03%) Windows
3 1 (0.51%) Mac OS X
3 1 (0.51%) Windows Server
Processes & Methodologies
1 71 (36.41%) Agile Software Development
1 71 (36.41%) Analytics
2 67 (34.36%) Digital Marketing
3 42 (21.54%) E-Commerce
4 33 (16.92%) Project Management
5 31 (15.90%) Content Management
6 30 (15.38%) Web Analytics
7 23 (11.79%) B2C
8 22 (11.28%) Scrum
9 16 (8.21%) B2B
10 15 (7.69%) Pay per click
11 14 (7.18%) Information Architecture
12 13 (6.67%) Front End Development
12 13 (6.67%) Responsive Web Design
12 13 (6.67%) Web Application Development
12 13 (6.67%) Web Design
13 11 (5.64%) Marketing Strategy
13 11 (5.64%) Web Development
14 10 (5.13%) TDD
14 10 (5.13%) User Stories
Programming Languages
1 38 (19.49%) JavaScript
2 27 (13.85%) SQL
3 14 (7.18%) Java
4 13 (6.67%) PHP
5 11 (5.64%) Python
6 7 (3.59%) C++
7 5 (2.56%) CFML
8 4 (2.05%) VBA
9 3 (1.54%) ES6
10 2 (1.03%) C#
11 1 (0.51%) C
11 1 (0.51%) ECMAScript
Qualifications
1 15 (7.69%) Degree
2 2 (1.03%) BPSS Clearance
2 2 (1.03%) PMI Certification
2 2 (1.03%) PMP
2 2 (1.03%) Security Cleared
3 1 (0.51%) DBS Check
3 1 (0.51%) ISEB
3 1 (0.51%) MBA
3 1 (0.51%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 13 (6.67%) QA
2 4 (2.05%) WCAG
3 1 (0.51%) Disclosure Scotland
3 1 (0.51%) P3O
3 1 (0.51%) WAI
System Software
1 1 (0.51%) Active Directory
1 1 (0.51%) IAG
Vendors
1 46 (23.59%) Google
2 31 (15.90%) Adobe
3 13 (6.67%) Tableau
4 9 (4.62%) Twitter
5 6 (3.08%) Facebook
5 6 (3.08%) Microsoft
5 6 (3.08%) Sitecore
6 4 (2.05%) hybris
6 4 (2.05%) Salesforce.com
6 4 (2.05%) SAP
6 4 (2.05%) Zend
7 3 (1.54%) CODA
7 3 (1.54%) EPiServer
8 2 (1.03%) Apple
8 2 (1.03%) Coremetrics
8 2 (1.03%) DoubleClick
8 2 (1.03%) Oracle
9 1 (0.51%) ATG
9 1 (0.51%) IBM
9 1 (0.51%) OpenText
London
Foreign & Commonwealth Office
Rate: £38,000
Posted: 2 days ago
London
Foreign & Commonwealth Office
Posted: 2 days ago
London
Harvey Nash plc
Rate: £325 - £350 per annum
Posted: 2 days ago
London
Reed Technology
Rate: £150 per day
Posted: 3 days ago
London
The Foreign and Commonwealth Office (FCO)
Rate: c.£38,000
Posted: 4 days ago
London
The Foreign and Commonwealth Office (FCO)
Rate: c.£38,000
Posted: 4 days ago
London
Premier IT
Rate: £300 - £350 per day
Posted: 5 days ago
West London
Maclean Moore Consulting
Rate: From £375 to £400 per day
Posted: 5 days ago
City of London
People Source Consulting
Rate: £180 - £220 per day
Posted: 23 days ago
Central London / West End
Chambers and Partners
Rate: From £350 to £400 per day
Posted: 23 days ago
City of London
Hays Specialist Recruitment Ltd
Rate: £400.00 - £450.00 per day
Posted: 24 days ago
London
People Source Consulting
Rate: £130 - £150 per day
Posted: 26 days ago