The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 30 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
30 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 314 251 277
Rank change year-on-year
-63 +26
Contract jobs citing SEO 84 147 86
As % of all contract IT jobs located in London 0.40% 0.68% 0.44%
As % of the Processes & Methodologies category 0.51% 0.87% 0.58%
Number of daily rates quoted 44 91 58
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£413 £350 £293
Average daily rate % change year-on-year
+17.85% +19.65%
90% offered a daily rate of more than £161 £225 £184
10% offered a daily rate of more than £537 £450 £425
UK excluding London average daily rate £275 £325 £300
% change year-on-year
-15.38% +8.33%
Number of hourly rates quoted 1 1 2
Average hourly rate £40.00 £29.00 £20.75
Average hourly rate % change year-on-year
+37.93% +39.75%
UK excluding London average hourly rate £30.00 £32.50 £17.50
% change year-on-year
-7.69% +85.71%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
16509 16851 14875
As % of all contract IT jobs located in London 78.15% 78.18% 76.95%
Number of daily rates quoted 11820 11613 10314
Average daily rate £450 £445 £425
Average daily rate % change year-on-year
+1.12% +4.70%
90% offered a daily rate of more than £313 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 184 235 295
Average hourly rate £22.00 £23.50 £27.00
Average hourly rate % change year-on-year
-6.38% -12.96%
90% offered a hourly rate of more than £12.04 £13.15 £13.50
10% offered a hourly rate of more than £52.50 £77.50 £50.00
UK excluding London average hourly rate £26.00 £27.50 £31.32
% change year-on-year
-5.45% -12.19%

SEO
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 30 January 2015.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 30 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +4 23 £385 -0.64% 13
Canary Wharf - - - -
Hammersmith - - - -
Wimbledon - - - -
Hounslow - - - -
Kingston Upon Thames - - - -
Teddington - - - -
Uxbridge - - - -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 30 January 2015, IT contractor jobs across the London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 102 (51.78%) HTML
2 86 (43.65%) CSS
3 81 (41.12%) Agile Software Development
4 72 (36.55%) JavaScript
5 55 (27.92%) jQuery
6 53 (26.90%) HTML5
7 49 (24.87%) Marketing
8 47 (23.86%) User Experience
9 46 (23.35%) Java
10 42 (21.32%) Analytics
11 40 (20.30%) Subversion
12 39 (19.80%) CMS
13 38 (19.29%) CSS3
14 35 (17.77%) Web Development
14 35 (17.77%) Continuous Integration
15 33 (16.75%) Project Management
15 33 (16.75%) JUnit
16 32 (16.24%) JSP
16 32 (16.24%) MVC
16 32 (16.24%) Git (software)
17 31 (15.74%) Social Media
17 31 (15.74%) E-Commerce
17 31 (15.74%) Ajax
18 30 (15.23%) Spring
18 30 (15.23%) TDD
19 29 (14.72%) XML
20 26 (13.20%) Content Management
21 25 (12.69%) Degree
21 25 (12.69%) Retail
21 25 (12.69%) Analytical Skills

SEO
Top Related IT Skills in London by Category

For the 6 months to 30 January 2015, IT contractor jobs across the London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 39 (19.80%) CMS
2 16 (8.12%) Adobe CQ
3 15 (7.61%) Tomcat
4 14 (7.11%) Confluence
5 10 (5.08%) SharePoint
6 8 (4.06%) Sitecore CMS
7 5 (2.54%) IIS
7 5 (2.54%) WordPress
8 4 (2.03%) Drupal
8 4 (2.03%) Node.js
9 3 (1.52%) SharePoint 2013
10 2 (1.02%) Umbraco
10 2 (1.02%) Apache Solr
10 2 (1.02%) Jadu
10 2 (1.02%) Elasticsearch
11 1 (0.51%) SharePoint 2010
11 1 (0.51%) EPiServer CMS
11 1 (0.51%) Apache
11 1 (0.51%) LiveLink
11 1 (0.51%) GlassFish
Applications
1 17 (8.63%) Photoshop
2 12 (6.09%) Adobe Illustrator
3 5 (2.54%) MS Excel
4 4 (2.03%) MS Office
5 3 (1.52%) Spreadsheet
6 2 (1.02%) MS PowerPoint
6 2 (1.02%) MS Project
6 2 (1.02%) Fireworks
6 2 (1.02%) Adobe Creative Suite
7 1 (0.51%) InDesign
Business Applications
1 12 (6.09%) Google Analytics
2 3 (1.52%) Radian6
3 2 (1.02%) WebTrends
3 2 (1.02%) SiteCatalyst
4 1 (0.51%) Magento
4 1 (0.51%) Dynamics CRM
Cloud Services
1 3 (1.52%) GitHub
2 2 (1.02%) Amazon EC2
2 2 (1.02%) Amazon S3
3 1 (0.51%) Microsoft Azure
Communications & Networking
1 10 (5.08%) Intranet
2 7 (3.55%) HTTP
3 5 (2.54%) Internet
4 2 (1.02%) SSL
5 1 (0.51%) MVNO
5 1 (0.51%) Extranet
Database & Business Intelligence
1 19 (9.64%) MySQL
2 13 (6.60%) Jackrabbit
3 7 (3.55%) SQL Server
4 3 (1.52%) MongoDB
4 3 (1.52%) NoSQL
4 3 (1.52%) Data Mining
4 3 (1.52%) SQL Server 2008
5 2 (1.02%) Hadoop
5 2 (1.02%) Redis
5 2 (1.02%) Relational Database
6 1 (0.51%) Big Data
6 1 (0.51%) Data Warehouse
Development Applications
1 40 (20.30%) Subversion
2 33 (16.75%) JUnit
3 32 (16.24%) Git (software)
4 17 (8.63%) JIRA
5 14 (7.11%) Mockito
5 14 (7.11%) Jasmine
5 14 (7.11%) Maven
6 9 (4.57%) Mocha
7 7 (3.55%) Selenium
8 6 (3.05%) Dreamweaver
8 6 (3.05%) QUnit
8 6 (3.05%) Grunt
9 5 (2.54%) Jenkins
10 4 (2.03%) Team Foundation Server
11 2 (1.02%) Visual Studio
11 2 (1.02%) Cucumber
11 2 (1.02%) Appcelerator Titanium
12 1 (0.51%) Bower
12 1 (0.51%) JSHint
12 1 (0.51%) Balsamiq Mockups
General
1 49 (24.87%) Marketing
2 25 (12.69%) Retail
3 20 (10.15%) Publishing
4 14 (7.11%) Advertising
5 13 (6.60%) Legal
6 10 (5.08%) Finance
7 3 (1.52%) Banking
7 3 (1.52%) Arabic Language
8 2 (1.02%) Law
8 2 (1.02%) Back Office
9 1 (0.51%) Automotive
9 1 (0.51%) Telecoms
9 1 (0.51%) Games
9 1 (0.51%) Czech Language
9 1 (0.51%) Dutch Language
9 1 (0.51%) French Language
9 1 (0.51%) German Language
9 1 (0.51%) Polish Language
9 1 (0.51%) Turkish Language
9 1 (0.51%) Retail Banking
Job Titles
1 93 (47.21%) Developer
2 30 (15.23%) Front-End Developer
3 19 (9.64%) Designer
4 17 (8.63%) Java Developer
5 15 (7.61%) Analyst
5 15 (7.61%) Senior Developer
6 12 (6.09%) Hybris Developer
7 11 (5.58%) Web Developer
8 10 (5.08%) Marketing Manager
9 9 (4.57%) Digital Marketing Manager
9 9 (4.57%) Content Manager
10 6 (3.05%) UI Developer
10 6 (3.05%) Business Analyst
10 6 (3.05%) Senior Designer
10 6 (3.05%) UI Programmer
11 5 (2.54%) Architect
11 5 (2.54%) Consultant
11 5 (2.54%) .NET Developer
11 5 (2.54%) Copywriter
11 5 (2.54%) JavaScript Developer
Libraries, Frameworks & Software Standards
1 102 (51.78%) HTML
2 86 (43.65%) CSS
3 55 (27.92%) jQuery
4 53 (26.90%) HTML5
5 38 (19.29%) CSS3
6 32 (16.24%) JSP
7 31 (15.74%) Ajax
8 30 (15.23%) Spring
9 29 (14.72%) XML
10 17 (8.63%) AngularJS
11 16 (8.12%) Backbone.js
12 15 (7.61%) Servlets
12 15 (7.61%) J2EE
12 15 (7.61%) Sass
12 15 (7.61%) RESTful
13 14 (7.11%) Java SE
13 14 (7.11%) Spring MVC
14 13 (6.60%) XHTML
14 13 (6.60%) XSD
14 13 (6.60%) Apache Sling
Miscellaneous
1 47 (23.86%) User Experience
2 31 (15.74%) Social Media
3 25 (12.69%) Analytical Skills
4 10 (5.08%) W3C
5 9 (4.57%) Taxonomies
5 9 (4.57%) Mobile App
6 8 (4.06%) Digital Media
7 7 (3.55%) iPad
8 6 (3.05%) Visualisation
9 5 (2.54%) Algorithms
9 5 (2.54%) Management Information System
10 4 (2.03%) Smartphone
10 4 (2.03%) Open Source
11 3 (1.52%) Copywriting
11 3 (1.52%) Semantic Web
11 3 (1.52%) Animation
11 3 (1.52%) Statistics
12 2 (1.02%) Wiki
12 2 (1.02%) Computer Science
12 2 (1.02%) Tandem
Operating Systems
1 19 (9.64%) UNIX
2 4 (2.03%) Apple iOS
3 3 (1.52%) Windows
4 2 (1.02%) Linux
5 1 (0.51%) webOS
5 1 (0.51%) Android
Processes & Methodologies
1 81 (41.12%) Agile Software Development
2 42 (21.32%) Analytics
3 35 (17.77%) Web Development
3 35 (17.77%) Continuous Integration
4 33 (16.75%) Project Management
5 32 (16.24%) MVC
6 31 (15.74%) E-Commerce
7 30 (15.23%) TDD
8 26 (13.20%) Content Management
9 23 (11.68%) Scrum
10 22 (11.17%) Digital Marketing
11 20 (10.15%) Responsive Web Design
12 17 (8.63%) Unit Testing
13 14 (7.11%) Online Marketing
13 14 (7.11%) BDD
13 14 (7.11%) Kalman Filter
13 14 (7.11%) Web Design
13 14 (7.11%) Web Analytics
13 14 (7.11%) Integration Testing
14 13 (6.60%) Kanban
Programming Languages
1 72 (36.55%) JavaScript
2 46 (23.35%) Java
3 10 (5.08%) SQL
4 9 (4.57%) PHP
5 7 (3.55%) Groovy
6 5 (2.54%) Python
6 5 (2.54%) C#
6 5 (2.54%) Ruby
7 4 (2.03%) ActionScript
8 3 (1.52%) ActionScript 3.0
8 3 (1.52%) C
9 2 (1.02%) R
10 1 (0.51%) Scala
10 1 (0.51%) C++
10 1 (0.51%) PHP5
Qualifications
1 25 (12.69%) Degree
2 7 (3.55%) Security Cleared
3 5 (2.54%) SC Cleared
4 2 (1.02%) CIPD
5 1 (0.51%) Oracle Certification
5 1 (0.51%) Sun Certification
Quality Assurance & Compliance
1 4 (2.03%) QA
2 1 (0.51%) PCI DSS
2 1 (0.51%) WCAG
Vendors
1 18 (9.14%) Adobe
2 16 (8.12%) Google
3 12 (6.09%) hybris
4 11 (5.58%) Microsoft
5 10 (5.08%) Sitecore
6 6 (3.05%) Twitter
7 5 (2.54%) Facebook
8 3 (1.52%) Tableau
8 3 (1.52%) RedDot
8 3 (1.52%) Omniture
9 2 (1.02%) DoubleClick
9 2 (1.02%) Oracle
9 2 (1.02%) Sysomos
10 1 (0.51%) Marketo
10 1 (0.51%) Apple
10 1 (0.51%) Sony
10 1 (0.51%) FatWire
10 1 (0.51%) EPiServer
10 1 (0.51%) Endeca
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