The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 331 306 307
Rank change year-on-year
-25 +1
Contract jobs citing SEO 71 99 93
As % of all contract IT jobs located in London 0.32% 0.43% 0.42%
As % of the Processes & Methodologies category 0.41% 0.56% 0.54%
Number of daily rates quoted 44 63 60
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£356 £350 £250
Average daily rate % change year-on-year
+1.78% +40.00%
90% offered a daily rate of more than £188 £179 £100
10% offered a daily rate of more than £500 £457 £425
UK excluding London average daily rate £250 £328 £256
% change year-on-year
-23.66% +27.80%
Number of hourly rates quoted 1 3 6
Average hourly rate £175.00 £26.00 £12.50
Average hourly rate % change year-on-year
+573.07% +108.00%
UK excluding London average hourly rate £12.50 £43.25 £13.75
% change year-on-year
-71.09% +214.54%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
17230 17814 17352
As % of all contract IT jobs located in London 78.57% 78.18% 78.47%
Number of daily rates quoted 12157 12792 11934
Average daily rate £450 £435 £450
Average daily rate % change year-on-year
+3.56% -3.44%
90% offered a daily rate of more than £313 £300 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 247 230 270
Average hourly rate £21.30 £21.00 £33.50
Average hourly rate % change year-on-year
+1.42% -37.31%
90% offered a hourly rate of more than £11.00 £12.65 £14.34
10% offered a hourly rate of more than £80.00 £50.00 £61.50
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

SEO
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 29 May 2015.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 29 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +4 15 £275 -12.00% 19
Hammersmith - 4 - -
Canary Wharf -9 2 £288 -8.73%
Croydon - 2 £260 -
West Drayton - 1 £563 -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 29 May 2015, IT contractor jobs across the London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 87 (52.41%) Analytics
2 55 (33.13%) Marketing
3 50 (30.12%) Agile Software Development
4 49 (29.52%) JavaScript
5 48 (28.92%) HTML
5 48 (28.92%) User Experience
6 47 (28.31%) Content Management
7 41 (24.70%) CMS
8 40 (24.10%) CSS
9 39 (23.49%) jQuery
10 34 (20.48%) Web Analytics
11 32 (19.28%) Google
12 27 (16.27%) Internet
13 26 (15.66%) Project Management
13 26 (15.66%) Google Analytics
14 25 (15.06%) Adobe
14 25 (15.06%) HTML5
15 24 (14.46%) Adobe Experience Manager
15 24 (14.46%) Analytical Skills
16 23 (13.86%) Publishing
17 22 (13.25%) E-Commerce
17 22 (13.25%) Web Development
18 20 (12.05%) Degree
18 20 (12.05%) Git (software)
18 20 (12.05%) Finance
18 20 (12.05%) Social Media
19 18 (10.84%) CSS3
19 18 (10.84%) Digital Marketing
20 17 (10.24%) Java
21 16 (9.64%) .NET

SEO
Top Related IT Skills in London by Category

For the 6 months to 29 May 2015, IT contractor jobs across the London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 41 (24.70%) CMS
2 24 (14.46%) Adobe Experience Manager
3 7 (4.22%) Sitecore CMS
4 5 (3.01%) Node.js
4 5 (3.01%) Drupal
4 5 (3.01%) Umbraco
4 5 (3.01%) SharePoint
4 5 (3.01%) Apache
4 5 (3.01%) Tomcat
5 4 (2.41%) Oracle Workflow
5 4 (2.41%) WebLogic
5 4 (2.41%) IIS
5 4 (2.41%) Oracle HTTP Server
5 4 (2.41%) Kentico
5 4 (2.41%) Confluence
6 2 (1.20%) Jadu
7 1 (0.60%) EPiServer CMS
7 1 (0.60%) TYPO3
7 1 (0.60%) DNN
7 1 (0.60%) Immediacy CMS
Applications
1 13 (7.83%) Photoshop
2 11 (6.63%) MS Excel
3 8 (4.82%) Spreadsheet
4 4 (2.41%) MS Visio
5 2 (1.20%) MS Office
6 1 (0.60%) Adobe Creative Suite
6 1 (0.60%) OmniGraffle
6 1 (0.60%) MS PowerPoint
6 1 (0.60%) SPSS
6 1 (0.60%) Adobe Illustrator
6 1 (0.60%) InDesign
Business Applications
1 9 (5.42%) WebTrends
2 3 (1.81%) Dynamics CRM
3 2 (1.20%) Tridion
4 1 (0.60%) Radian6
4 1 (0.60%) Magento
Cloud Services
1 26 (15.66%) Google Analytics
2 6 (3.61%) Adobe Analytics
3 4 (2.41%) SaaS
4 3 (1.81%) Amazon AWS
5 2 (1.20%) Microsoft Azure
5 2 (1.20%) GitHub
6 1 (0.60%) PaaS
Communications & Networking
1 27 (16.27%) Internet
2 10 (6.02%) HTTP
3 2 (1.20%) Extranet
3 2 (1.20%) Intranet
4 1 (0.60%) SSH
4 1 (0.60%) DNS
4 1 (0.60%) SSL
Database & Business Intelligence
1 10 (6.02%) SQL Server
2 8 (4.82%) Data Mining
3 6 (3.61%) Jackrabbit
4 5 (3.01%) Oracle Database
5 3 (1.81%) MySQL
6 2 (1.20%) PostgreSQL
6 2 (1.20%) DB2
6 2 (1.20%) Hadoop
6 2 (1.20%) MongoDB
7 1 (0.60%) Relational Database
7 1 (0.60%) Amazon Redshift
7 1 (0.60%) Big Data
7 1 (0.60%) NoSQL
7 1 (0.60%) Apache Hive
7 1 (0.60%) SQL Server 2008
7 1 (0.60%) Data Warehouse
Development Applications
1 20 (12.05%) Git (software)
2 16 (9.64%) Subversion
3 9 (5.42%) JIRA
3 9 (5.42%) Selenium
4 8 (4.82%) JUnit
4 8 (4.82%) Jasmine
5 7 (4.22%) Mockito
6 5 (3.01%) Maven
7 2 (1.20%) RSpec
7 2 (1.20%) WebDriver
7 2 (1.20%) Mocha
7 2 (1.20%) Cucumber
7 2 (1.20%) Grunt
8 1 (0.60%) JSHint
8 1 (0.60%) Jenkins
8 1 (0.60%) Bower
8 1 (0.60%) Axure RP
8 1 (0.60%) Dreamweaver
8 1 (0.60%) Visual Studio
General
1 55 (33.13%) Marketing
2 23 (13.86%) Publishing
3 20 (12.05%) Finance
4 16 (9.64%) Legal
5 13 (7.83%) Arabic Language
5 13 (7.83%) Retail
6 9 (5.42%) Banking
7 8 (4.82%) Advertising
8 3 (1.81%) Law
9 2 (1.20%) Games
10 1 (0.60%) Telecoms
10 1 (0.60%) Automotive
Job Titles
1 47 (28.31%) Developer
2 18 (10.84%) Content Manager
3 17 (10.24%) Analyst
4 16 (9.64%) Web Developer
5 15 (9.04%) .NET Developer
5 15 (9.04%) Designer
6 11 (6.63%) .NET Web Developer
7 10 (6.02%) Senior Designer
8 8 (4.82%) Marketing Manager
9 7 (4.22%) Java Developer
9 7 (4.22%) Web Analyst
9 7 (4.22%) Digital Marketing Manager
10 6 (3.61%) Front-End Developer
10 6 (3.61%) Web Editor
11 5 (3.01%) Digital Content Designer
11 5 (3.01%) Performance Analyst
11 5 (3.01%) Consultant
11 5 (3.01%) Senior Developer
12 4 (2.41%) Product Manager
12 4 (2.41%) Programme Manager
Libraries, Frameworks & Software Standards
1 48 (28.92%) HTML
2 40 (24.10%) CSS
3 39 (23.49%) jQuery
4 25 (15.06%) HTML5
5 18 (10.84%) CSS3
6 16 (9.64%) .NET
7 13 (7.83%) AngularJS
7 13 (7.83%) ASP.NET
8 12 (7.23%) Spring
8 12 (7.23%) JSP
9 11 (6.63%) Sass
10 10 (6.02%) Web Services
10 10 (6.02%) RESTful
11 9 (5.42%) XML
12 8 (4.82%) J2EE
12 8 (4.82%) Backbone.js
13 7 (4.22%) Java SE
13 7 (4.22%) Servlets
14 6 (3.61%) JSON
14 6 (3.61%) Apache Sling
Miscellaneous
1 48 (28.92%) User Experience
2 24 (14.46%) Analytical Skills
3 20 (12.05%) Social Media
4 15 (9.04%) Mobile App
5 12 (7.23%) Visualisation
6 8 (4.82%) Statistics
7 7 (4.22%) Copywriting
8 6 (3.61%) Management Information System
8 6 (3.61%) Computer Science
9 5 (3.01%) Digital Media
10 4 (2.41%) W3C
10 4 (2.41%) Google Search Appliance
10 4 (2.41%) Mobile Banking
11 3 (1.81%) Online Banking
12 2 (1.20%) Wiki
12 2 (1.20%) Semantic Web
12 2 (1.20%) Graphic Design
12 2 (1.20%) Animation
12 2 (1.20%) Photography
12 2 (1.20%) Algorithms
Operating Systems
1 6 (3.61%) UNIX
2 5 (3.01%) Windows
2 5 (3.01%) Linux
3 3 (1.81%) Apple iOS
4 2 (1.20%) Android
5 1 (0.60%) Windows Phone
5 1 (0.60%) Windows Phone 7
5 1 (0.60%) Mac OS X
Processes & Methodologies
1 87 (52.41%) Analytics
2 50 (30.12%) Agile Software Development
3 47 (28.31%) Content Management
4 34 (20.48%) Web Analytics
5 26 (15.66%) Project Management
6 22 (13.25%) E-Commerce
6 22 (13.25%) Web Development
7 18 (10.84%) Digital Marketing
8 15 (9.04%) Pay per click
8 15 (9.04%) Scrum
9 13 (7.83%) Data Analysis
10 12 (7.23%) TDD
10 12 (7.23%) Continuous Integration
10 12 (7.23%) Stakeholder Management
10 12 (7.23%) Channel Management
11 9 (5.42%) Open Source
11 9 (5.42%) Multivariate Testing
11 9 (5.42%) CRM
11 9 (5.42%) MVC
12 8 (4.82%) Workflow
Programming Languages
1 49 (29.52%) JavaScript
2 17 (10.24%) Java
3 15 (9.04%) C#
4 11 (6.63%) SQL
5 10 (6.02%) Python
6 9 (5.42%) Ruby
7 8 (4.82%) R
8 5 (3.01%) PHP
8 5 (3.01%) PL/SQL
9 4 (2.41%) ActionScript
9 4 (2.41%) C
10 3 (1.81%) Groovy
11 2 (1.20%) PHP5
11 2 (1.20%) Scala
11 2 (1.20%) ActionScript 3.0
12 1 (0.60%) Apple Swift
12 1 (0.60%) Objective-C
Qualifications
1 20 (12.05%) Degree
2 3 (1.81%) Security Cleared
Quality Assurance & Compliance
1 10 (6.02%) QA
2 6 (3.61%) SLA
Systems Management
1 2 (1.20%) Puppet
Vendors
1 32 (19.28%) Google
2 25 (15.06%) Adobe
3 12 (7.23%) Microsoft
4 10 (6.02%) Tableau
5 7 (4.22%) Omniture
5 7 (4.22%) Sitecore
6 5 (3.01%) Oracle
7 4 (2.41%) Endeca
8 3 (1.81%) Marketo
8 3 (1.81%) Salesforce.com
9 2 (1.20%) EPiServer
9 2 (1.20%) Wall Street Systems
9 2 (1.20%) Facebook
9 2 (1.20%) Eloqua
10 1 (0.60%) Sysomos
10 1 (0.60%) Twitter
10 1 (0.60%) hybris
10 1 (0.60%) HP
10 1 (0.60%) FatWire
East London
ThreePeople
Rate: £200 per day
Posted: Yesterday
City, London
Xcede
Rate: £200 - £250 per day
Posted: 2 days ago
City, London
Premier IT
Rate: £400 - £500 per day
Posted: 2 days ago
London
Arrows Group
Rate: £400 - £450 per day
Posted: 9 days ago
Central London / West End
Reed Business Information Ltd
Rate: From £200 to £250 per day direct - no agency margin
Posted: 15 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 15 days ago
London
Interquest - ITQ Financial - Tunbridge Wells
Rate: £150 - £225 per day
Posted: 18 days ago
London
Michael Page
Posted: 18 days ago
London
Michael Page
Rate: £500 - £501 per day
Posted: 18 days ago