The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 291 289 288
Rank change year-on-year
-2 -1
Contract jobs citing SEO 113 130 100
As % of all contract IT jobs located in London 0.50% 0.55% 0.48%
As % of the Processes & Methodologies category 0.64% 0.70% 0.63%
Number of daily rates quoted 69 73 56
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£405 £363 £250
Average daily rate % change year-on-year
+11.72% +45.00%
90% offered a daily rate of more than £185 £200 £182
10% offered a daily rate of more than £505 £448 £411
UK excluding London average daily rate £308 £320 £305
% change year-on-year
-3.90% +4.91%
Number of hourly rates quoted 2 1 2
Average hourly rate £25.84 £29.00 £20.75
Average hourly rate % change year-on-year
-10.91% +39.75%
90% offered a hourly rate of more than £16.50 £29.00 £18.95
10% offered a hourly rate of more than £35.17 £29.00 £22.55
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
17625 18479 15938
As % of all contract IT jobs located in London 77.45% 77.65% 76.23%
Number of daily rates quoted 12904 12836 10936
Average daily rate £450 £450 £445
Average daily rate % change year-on-year
- +1.12%
90% offered a daily rate of more than £310 £300 £300
10% offered a daily rate of more than £605 £600 £600
UK excluding London average daily rate £388 £370 £365
% change year-on-year
+4.72% +1.36%
Number of hourly rates quoted 202 232 316
Average hourly rate £20.00 £23.63 £25.00
Average hourly rate % change year-on-year
-15.36% -5.48%
90% offered a hourly rate of more than £11.00 £13.20 £13.50
10% offered a hourly rate of more than £52.50 £76.50 £50.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

SEO
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 24 December 2014.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 24 December 2014.

SEO Hourly Rate Histogram in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +9 27 £375 -6.25% 16
Kingston Upon Thames - 2 £210 -
Uxbridge - - - -
Beckenham - - - -
Hounslow - - - -
Canary Wharf - - - -
Clapham - - - -
Hammersmith - - - -
Wimbledon - - - -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 24 December 2014, IT contractor jobs across the London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 116 (53.21%) HTML
2 100 (45.87%) CSS
3 90 (41.28%) Agile Software Development
4 83 (38.07%) JavaScript
5 60 (27.52%) HTML5
6 59 (27.06%) jQuery
7 53 (24.31%) Marketing
8 52 (23.85%) User Experience
9 50 (22.94%) Java
10 45 (20.64%) CSS3
11 44 (20.18%) Project Management
11 44 (20.18%) Subversion
12 43 (19.72%) Analytics
13 42 (19.27%) Social Media
14 41 (18.81%) Git (software)
15 40 (18.35%) Continuous Integration
15 40 (18.35%) CMS
16 37 (16.97%) MVC
16 37 (16.97%) JUnit
17 36 (16.51%) XML
17 36 (16.51%) Web Development
18 33 (15.14%) Ajax
18 33 (15.14%) JSP
18 33 (15.14%) E-Commerce
19 31 (14.22%) TDD
19 31 (14.22%) Spring
20 30 (13.76%) Content Management
21 28 (12.84%) Analytical Skills
22 26 (11.93%) Degree
23 23 (10.55%) Digital Marketing

SEO
Top Related IT Skills in London by Category

For the 6 months to 24 December 2014, IT contractor jobs across the London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 40 (18.35%) CMS
2 17 (7.80%) Tomcat
3 16 (7.34%) Adobe CQ
4 15 (6.88%) Confluence
5 10 (4.59%) SharePoint
6 8 (3.67%) IIS
6 8 (3.67%) Node.js
6 8 (3.67%) Sitecore CMS
7 5 (2.29%) WordPress
8 4 (1.83%) Drupal
9 3 (1.38%) SharePoint 2013
10 2 (0.92%) Elasticsearch
10 2 (0.92%) Apache Solr
10 2 (0.92%) Umbraco
11 1 (0.46%) Immediacy CMS
11 1 (0.46%) Jadu
11 1 (0.46%) SharePoint 2010
11 1 (0.46%) GlassFish
11 1 (0.46%) Jetty
11 1 (0.46%) LiveLink
Applications
1 19 (8.72%) Photoshop
2 14 (6.42%) Adobe Illustrator
3 6 (2.75%) MS Excel
4 4 (1.83%) MS Office
5 3 (1.38%) MS Project
6 2 (0.92%) Fireworks
6 2 (0.92%) Adobe Creative Suite
6 2 (0.92%) InDesign
7 1 (0.46%) MS PowerPoint
Business Applications
1 12 (5.50%) Google Analytics
2 4 (1.83%) WebTrends
3 3 (1.38%) SiteCatalyst
3 3 (1.38%) Radian6
4 1 (0.46%) Dynamics CRM
4 1 (0.46%) Magento
Cloud Services
1 4 (1.83%) GitHub
2 2 (0.92%) Amazon EC2
2 2 (0.92%) Amazon S3
2 2 (0.92%) Microsoft Azure
3 1 (0.46%) Google Apps
3 1 (0.46%) Basecamp
Communications & Networking
1 9 (4.13%) Intranet
1 9 (4.13%) Internet
2 5 (2.29%) HTTP
3 4 (1.83%) SSL
4 2 (0.92%) MVNO
5 1 (0.46%) DNS
Database & Business Intelligence
1 21 (9.63%) MySQL
2 12 (5.50%) Jackrabbit
3 8 (3.67%) SQL Server
4 4 (1.83%) MongoDB
5 3 (1.38%) SQL Server 2008
6 2 (0.92%) Hadoop
6 2 (0.92%) NoSQL
6 2 (0.92%) Redis
6 2 (0.92%) Relational Database
7 1 (0.46%) Big Data
7 1 (0.46%) Data Warehouse
Development Applications
1 44 (20.18%) Subversion
2 41 (18.81%) Git (software)
3 37 (16.97%) JUnit
4 18 (8.26%) JIRA
5 16 (7.34%) Jasmine
6 14 (6.42%) Maven
7 13 (5.96%) Mockito
7 13 (5.96%) Mocha
8 9 (4.13%) QUnit
9 7 (3.21%) Jenkins
10 6 (2.75%) Visual Studio
10 6 (2.75%) Dreamweaver
11 5 (2.29%) Selenium
11 5 (2.29%) Grunt
12 4 (1.83%) Team Foundation Server
13 2 (0.92%) Cucumber
13 2 (0.92%) Appcelerator Titanium
14 1 (0.46%) GitLab
14 1 (0.46%) Webistrano
14 1 (0.46%) Balsamiq Mockups
General
1 53 (24.31%) Marketing
2 23 (10.55%) Publishing
3 21 (9.63%) Retail
4 18 (8.26%) Legal
5 14 (6.42%) Advertising
5 14 (6.42%) Finance
6 3 (1.38%) Games
6 3 (1.38%) Banking
6 3 (1.38%) Arabic Language
7 2 (0.92%) German Language
7 2 (0.92%) Back Office
7 2 (0.92%) Law
8 1 (0.46%) Retail Banking
8 1 (0.46%) Pharmaceutical
8 1 (0.46%) Automotive
8 1 (0.46%) Polish Language
8 1 (0.46%) Spanish Language
8 1 (0.46%) Turkish Language
8 1 (0.46%) Czech Language
8 1 (0.46%) Dutch Language
Job Titles
1 104 (47.71%) Developer
2 33 (15.14%) Front-End Developer
3 21 (9.63%) Designer
4 17 (7.80%) Web Developer
5 16 (7.34%) Java Developer
6 14 (6.42%) Analyst
6 14 (6.42%) Senior Developer
6 14 (6.42%) Hybris Developer
7 8 (3.67%) Content Manager
7 8 (3.67%) Marketing Manager
8 7 (3.21%) Digital Marketing Manager
8 7 (3.21%) UI Developer
8 7 (3.21%) UI Programmer
8 7 (3.21%) Digital Content Designer
9 6 (2.75%) Content Editor
9 6 (2.75%) Business Analyst
9 6 (2.75%) Consultant
10 5 (2.29%) Architect
10 5 (2.29%) Project Manager
10 5 (2.29%) Web Manager
Libraries, Frameworks & Software Standards
1 116 (53.21%) HTML
2 100 (45.87%) CSS
3 60 (27.52%) HTML5
4 59 (27.06%) jQuery
5 45 (20.64%) CSS3
6 36 (16.51%) XML
7 33 (15.14%) JSP
7 33 (15.14%) Ajax
8 31 (14.22%) Spring
9 22 (10.09%) AngularJS
10 20 (9.17%) Sass
11 18 (8.26%) Backbone.js
12 16 (7.34%) Spring MVC
12 16 (7.34%) XHTML
12 16 (7.34%) .NET
12 16 (7.34%) XSD
13 15 (6.88%) RESTful
14 14 (6.42%) J2EE
14 14 (6.42%) Servlets
15 13 (5.96%) Web Services
Miscellaneous
1 52 (23.85%) User Experience
2 42 (19.27%) Social Media
3 28 (12.84%) Analytical Skills
4 9 (4.13%) Mobile App
4 9 (4.13%) W3C
4 9 (4.13%) Taxonomies
5 8 (3.67%) iPad
6 7 (3.21%) Digital Media
7 6 (2.75%) Copywriting
8 5 (2.29%) Algorithms
9 4 (1.83%) Blog
9 4 (1.83%) Smartphone
10 3 (1.38%) Wiki
10 3 (1.38%) Animation
10 3 (1.38%) Management Information System
10 3 (1.38%) Visualisation
11 2 (0.92%) Open Source
11 2 (0.92%) Podcast
11 2 (0.92%) Social Network
11 2 (0.92%) Semantic Web
Operating Systems
1 21 (9.63%) UNIX
2 4 (1.83%) Apple iOS
3 3 (1.38%) Windows
4 2 (0.92%) Linux
5 1 (0.46%) Android
5 1 (0.46%) webOS
Processes & Methodologies
1 90 (41.28%) Agile Software Development
2 44 (20.18%) Project Management
3 43 (19.72%) Analytics
4 40 (18.35%) Continuous Integration
5 37 (16.97%) MVC
6 36 (16.51%) Web Development
7 33 (15.14%) E-Commerce
8 31 (14.22%) TDD
9 30 (13.76%) Content Management
10 23 (10.55%) Scrum
10 23 (10.55%) Digital Marketing
11 21 (9.63%) Responsive Web Design
12 19 (8.72%) Unit Testing
13 17 (7.80%) Web Design
13 17 (7.80%) BDD
14 16 (7.34%) OO
14 16 (7.34%) Integration Testing
15 15 (6.88%) Data Modelling
16 14 (6.42%) Validation
16 14 (6.42%) B2C
Programming Languages
1 83 (38.07%) JavaScript
2 50 (22.94%) Java
3 13 (5.96%) SQL
4 9 (4.13%) PHP
4 9 (4.13%) C#
4 9 (4.13%) Groovy
5 4 (1.83%) Ruby
6 2 (0.92%) ActionScript 3.0
6 2 (0.92%) C
6 2 (0.92%) ActionScript
6 2 (0.92%) Python
7 1 (0.46%) PL/SQL
7 1 (0.46%) C++
7 1 (0.46%) CoffeeScript
Qualifications
1 26 (11.93%) Degree
2 7 (3.21%) Security Cleared
3 5 (2.29%) SC Cleared
4 2 (0.92%) CIPD
5 1 (0.46%) Oracle Certification
5 1 (0.46%) Sun Certification
Quality Assurance & Compliance
1 6 (2.75%) QA
2 1 (0.46%) PCI DSS
2 1 (0.46%) WCAG
Systems Management
1 1 (0.46%) Capistrano
Vendors
1 20 (9.17%) Adobe
1 20 (9.17%) Google
2 14 (6.42%) hybris
3 12 (5.50%) Microsoft
4 10 (4.59%) Sitecore
5 6 (2.75%) RedDot
5 6 (2.75%) Twitter
6 5 (2.29%) Facebook
7 4 (1.83%) Omniture
8 2 (0.92%) Oracle
8 2 (0.92%) Open Text
8 2 (0.92%) DoubleClick
8 2 (0.92%) Sysomos
9 1 (0.46%) Zend
9 1 (0.46%) Marketo
9 1 (0.46%) Endeca
9 1 (0.46%) Apple
9 1 (0.46%) Sony
9 1 (0.46%) FatWire
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