The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 6 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
6 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 332 298 317
Rank change year-on-year
-34 +19
Contract jobs citing SEO 76 115 97
As % of all contract IT jobs located in London 0.33% 0.50% 0.41%
As % of the Processes & Methodologies category 0.42% 0.64% 0.53%
Number of daily rates quoted 51 74 71
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £342 £300
Average daily rate % change year-on-year
+2.26% +14.08%
90% offered a daily rate of more than £170 £140 £160
10% offered a daily rate of more than £500 £461 £425
UK excluding London average daily rate £300 £300 £275
% change year-on-year
-0.16% +9.09%
Number of hourly rates quoted 1 3 4
Average hourly rate £175.00 £37.50 £12.50
Average hourly rate % change year-on-year
+366.66% +200.00%
UK excluding London average hourly rate £12.50 £28.00 £14.00
% change year-on-year
-55.35% +100.00%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18036 18101 18346
As % of all contract IT jobs located in London 78.81% 79.00% 78.44%
Number of daily rates quoted 12847 12769 12670
Average daily rate £450 £440 £450
Average daily rate % change year-on-year
+2.27% -2.22%
90% offered a daily rate of more than £313 £300 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 224 229 280
Average hourly rate £22.00 £20.00 £27.97
Average hourly rate % change year-on-year
+10.00% -28.49%
90% offered a hourly rate of more than £11.15 £14.00 £15.00
10% offered a hourly rate of more than £55.00 £52.10 £55.00
UK excluding London average hourly rate £30.00 £27.50 £30.50
% change year-on-year
+9.09% -9.83%

SEO
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 6 July 2015.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 6 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -17 15 £258 +5.64% 17
Hammersmith - 4 - -
Croydon - 3 £305 -
West Drayton - 1 £563 -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 6 July 2015, IT contractor jobs across the London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 98 (54.75%) Analytics
2 60 (33.52%) Marketing
3 56 (31.28%) HTML
4 54 (30.17%) Content Management
4 54 (30.17%) User Experience
5 53 (29.61%) Agile Software Development
5 53 (29.61%) JavaScript
6 46 (25.70%) CMS
7 43 (24.02%) CSS
8 42 (23.46%) Google
9 41 (22.91%) jQuery
10 37 (20.67%) Web Analytics
11 35 (19.55%) Google Analytics
12 30 (16.76%) Project Management
13 28 (15.64%) Internet
13 28 (15.64%) Publishing
14 26 (14.53%) Finance
15 25 (13.97%) Adobe
16 24 (13.41%) Social Media
17 23 (12.85%) HTML5
17 23 (12.85%) E-Commerce
17 23 (12.85%) Digital Marketing
18 22 (12.29%) Analytical Skills
19 21 (11.73%) Degree
20 20 (11.17%) Adobe Experience Manager
21 18 (10.06%) Scrum
22 17 (9.50%) Web Development
22 17 (9.50%) CSS3
23 16 (8.94%) .NET
24 15 (8.38%) Photoshop

SEO
Top Related IT Skills in London by Category

For the 6 months to 6 July 2015, IT contractor jobs across the London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 46 (25.70%) CMS
2 20 (11.17%) Adobe Experience Manager
3 10 (5.59%) Sitecore CMS
4 6 (3.35%) Drupal
4 6 (3.35%) Apache
5 5 (2.79%) Tomcat
5 5 (2.79%) SharePoint
5 5 (2.79%) Umbraco
5 5 (2.79%) IIS
6 4 (2.23%) WebLogic
6 4 (2.23%) Oracle Workflow
6 4 (2.23%) Oracle HTTP Server
6 4 (2.23%) Confluence
6 4 (2.23%) Kentico
6 4 (2.23%) Node.js
7 2 (1.12%) WordPress
7 2 (1.12%) Jadu
7 2 (1.12%) NetWeaver
7 2 (1.12%) BizTalk Server
7 2 (1.12%) TYPO3
Applications
1 15 (8.38%) Photoshop
2 12 (6.70%) MS Excel
3 8 (4.47%) Spreadsheet
4 5 (2.79%) MS Visio
5 2 (1.12%) MS Office
6 1 (0.56%) OmniGraffle
6 1 (0.56%) Adobe Creative Suite
6 1 (0.56%) SPSS
6 1 (0.56%) Adobe Illustrator
6 1 (0.56%) InDesign
6 1 (0.56%) MS PowerPoint
Business Applications
1 9 (5.03%) WebTrends
2 4 (2.23%) Dynamics CRM
3 2 (1.12%) Tridion
4 1 (0.56%) Dynamics AX
4 1 (0.56%) Magento
4 1 (0.56%) Radian6
Cloud Services
1 35 (19.55%) Google Analytics
2 7 (3.91%) Adobe Analytics
3 5 (2.79%) SaaS
4 4 (2.23%) Amazon AWS
5 2 (1.12%) GitHub
5 2 (1.12%) PaaS
5 2 (1.12%) Microsoft Azure
6 1 (0.56%) Basecamp
Communications & Networking
1 28 (15.64%) Internet
2 10 (5.59%) HTTP
3 3 (1.68%) Intranet
4 2 (1.12%) DNS
4 2 (1.12%) SSL
4 2 (1.12%) Extranet
5 1 (0.56%) SSH
Database & Business Intelligence
1 11 (6.15%) SQL Server
2 9 (5.03%) Data Mining
3 6 (3.35%) Oracle Database
4 3 (1.68%) MySQL
5 2 (1.12%) Relational Database
5 2 (1.12%) DB2
5 2 (1.12%) PostgreSQL
5 2 (1.12%) Jackrabbit
5 2 (1.12%) Hadoop
6 1 (0.56%) Apache Hive
6 1 (0.56%) MongoDB
6 1 (0.56%) NoSQL
6 1 (0.56%) Big Data
6 1 (0.56%) SQL Server 2008
6 1 (0.56%) Data Warehouse
6 1 (0.56%) Amazon Redshift
Development Applications
1 14 (7.82%) Git (software)
2 13 (7.26%) Subversion
3 10 (5.59%) JIRA
4 7 (3.91%) Selenium
5 6 (3.35%) Jasmine
6 3 (1.68%) JUnit
7 2 (1.12%) RSpec
7 2 (1.12%) WebDriver
7 2 (1.12%) Mockito
7 2 (1.12%) gulp
7 2 (1.12%) Dreamweaver
7 2 (1.12%) Cucumber
8 1 (0.56%) Mocha
8 1 (0.56%) Axure RP
8 1 (0.56%) Visual Studio
8 1 (0.56%) Maven
General
1 60 (33.52%) Marketing
2 28 (15.64%) Publishing
3 26 (14.53%) Finance
4 14 (7.82%) Legal
5 13 (7.26%) Arabic Language
6 11 (6.15%) Banking
6 11 (6.15%) Retail
7 8 (4.47%) Advertising
8 3 (1.68%) Law
9 2 (1.12%) Games
9 2 (1.12%) Multimedia
10 1 (0.56%) Telecoms
10 1 (0.56%) Automotive
Job Titles
1 46 (25.70%) Developer
2 22 (12.29%) Content Manager
3 19 (10.61%) Web Developer
4 15 (8.38%) .NET Developer
5 14 (7.82%) Analyst
5 14 (7.82%) Designer
6 11 (6.15%) .NET Web Developer
7 10 (5.59%) Senior Designer
8 9 (5.03%) Project Manager
9 8 (4.47%) Consultant
10 7 (3.91%) Web Editor
10 7 (3.91%) Web Analyst
11 6 (3.35%) Web Manager
11 6 (3.35%) Digital Project Manager
12 5 (2.79%) Front-End Developer
12 5 (2.79%) Performance Analyst
12 5 (2.79%) Programme Manager
12 5 (2.79%) Digital Content Designer
13 4 (2.23%) Senior Digital Content Designer
13 4 (2.23%) Senior Developer
Libraries, Frameworks & Software Standards
1 56 (31.28%) HTML
2 43 (24.02%) CSS
3 41 (22.91%) jQuery
4 23 (12.85%) HTML5
5 17 (9.50%) CSS3
6 16 (8.94%) .NET
7 13 (7.26%) ASP.NET
8 12 (6.70%) Web Services
9 11 (6.15%) AngularJS
10 9 (5.03%) Sass
10 9 (5.03%) XML
10 9 (5.03%) Spring
11 8 (4.47%) Backbone.js
12 7 (3.91%) JSON
12 7 (3.91%) JSP
13 6 (3.35%) Hibernate
13 6 (3.35%) Ajax
13 6 (3.35%) LESS
14 5 (2.79%) REST
14 5 (2.79%) Django
Miscellaneous
1 54 (30.17%) User Experience
2 24 (13.41%) Social Media
3 22 (12.29%) Analytical Skills
4 15 (8.38%) Mobile App
5 12 (6.70%) Visualisation
5 12 (6.70%) Copywriting
6 8 (4.47%) Statistics
6 8 (4.47%) Computer Science
7 5 (2.79%) Management Information System
8 4 (2.23%) W3C
8 4 (2.23%) Digital Media
8 4 (2.23%) Mobile Banking
8 4 (2.23%) Google Search Appliance
9 3 (1.68%) Algorithms
9 3 (1.68%) NHS
9 3 (1.68%) Online Banking
10 2 (1.12%) GIS
10 2 (1.12%) Graphic Design
10 2 (1.12%) Animation
10 2 (1.12%) Photography
Operating Systems
1 6 (3.35%) Linux
2 5 (2.79%) UNIX
2 5 (2.79%) Windows
3 4 (2.23%) Apple iOS
4 3 (1.68%) Android
5 1 (0.56%) Windows Phone 7
5 1 (0.56%) Windows Phone
5 1 (0.56%) Mac OS X
Processes & Methodologies
1 98 (54.75%) Analytics
2 54 (30.17%) Content Management
3 53 (29.61%) Agile Software Development
4 37 (20.67%) Web Analytics
5 30 (16.76%) Project Management
6 23 (12.85%) E-Commerce
6 23 (12.85%) Digital Marketing
7 18 (10.06%) Scrum
8 17 (9.50%) Web Development
9 14 (7.82%) Pay per click
10 13 (7.26%) Data Analysis
11 12 (6.70%) Stakeholder Management
11 12 (6.70%) Channel Management
12 10 (5.59%) Open Source
12 10 (5.59%) Web Usability
12 10 (5.59%) Multivariate Testing
13 9 (5.03%) MVC
13 9 (5.03%) Workflow
13 9 (5.03%) CRM
13 9 (5.03%) SDLC
Programming Languages
1 53 (29.61%) JavaScript
2 15 (8.38%) C#
3 14 (7.82%) Java
4 13 (7.26%) SQL
5 10 (5.59%) Python
6 9 (5.03%) Ruby
7 8 (4.47%) R
8 7 (3.91%) PHP
9 6 (3.35%) PL/SQL
10 4 (2.23%) ActionScript
10 4 (2.23%) C
11 3 (1.68%) Groovy
12 2 (1.12%) Scala
12 2 (1.12%) ActionScript 3.0
12 2 (1.12%) PHP5
13 1 (0.56%) Apple Swift
13 1 (0.56%) Objective-C
Qualifications
1 21 (11.73%) Degree
2 3 (1.68%) Security Cleared
3 2 (1.12%) PRINCE2 Certification
Quality Assurance & Compliance
1 10 (5.59%) QA
2 6 (3.35%) SLA
Systems Management
1 2 (1.12%) Puppet
Vendors
1 42 (23.46%) Google
2 25 (13.97%) Adobe
3 12 (6.70%) Microsoft
4 10 (5.59%) Sitecore
4 10 (5.59%) Tableau
5 7 (3.91%) Omniture
6 6 (3.35%) Oracle
7 4 (2.23%) Endeca
7 4 (2.23%) Salesforce.com
8 3 (1.68%) Marketo
9 2 (1.12%) Eloqua
9 2 (1.12%) Facebook
9 2 (1.12%) EPiServer
9 2 (1.12%) Wall Street Systems
10 1 (0.56%) hybris
10 1 (0.56%) Twitter
10 1 (0.56%) Demandware
10 1 (0.56%) FatWire
10 1 (0.56%) DoubleClick
10 1 (0.56%) HP
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