The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 21 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
21 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 326 319 319
Rank change year-on-year
-7 0
Contract jobs citing SEO 102 101 100
As % of all contract IT jobs located in London 0.41% 0.40% 0.40%
As % of the Processes & Methodologies category 0.53% 0.51% 0.53%
Number of daily rates quoted 65 55 51
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £300 £300
Average daily rate % change year-on-year
+16.66% -
90% offered a daily rate of more than £193 £145 £190
10% offered a daily rate of more than £500 £445 £375
UK excluding London average daily rate £308 £325 £315
% change year-on-year
-5.38% +3.17%
Number of hourly rates quoted 3 0 4
Average hourly rate £28.00 - £41.25
90% offered a hourly rate of more than £16.94 - £36.80
10% offered a hourly rate of more than £33.60 - £45.00
UK excluding London average hourly rate £21.75 £32.50 £17.25
% change year-on-year
-33.07% +88.40%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19071 19669 18770
As % of all contract IT jobs located in London 77.41% 77.64% 75.61%
Number of daily rates quoted 13778 13777 12793
Average daily rate £450 £450 £450
90% offered a daily rate of more than £303 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £363 £370
% change year-on-year
+3.44% -2.02%
Number of hourly rates quoted 255 231 331
Average hourly rate £22.50 £21.50 £35.00
Average hourly rate % change year-on-year
+4.65% -38.57%
90% offered a hourly rate of more than £12.50 £13.00 £14.70
10% offered a hourly rate of more than £53.50 £55.00 £50.08
UK excluding London average hourly rate £25.00 £29.00 £27.50
% change year-on-year
-13.79% +5.45%

SEO
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 21 October 2014.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 21 October 2014.

SEO Hourly Rate Histogram in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 21 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +10 17 £341 +39.28% 8
Kingston Upon Thames - 2 £328 -
New Malden - - - -
Ruislip - - - -
Upminster - - - -
Hammersmith - - - -
Wimbledon - - - -
Chiswick - - - - 1
Beckenham - - - -
Enfield - - - -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 21 October 2014, IT contractor jobs across the London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 123 (55.16%) HTML
2 102 (45.74%) CSS
3 86 (38.57%) Agile Software Development
4 80 (35.87%) JavaScript
5 64 (28.70%) Marketing
6 62 (27.80%) Analytics
7 58 (26.01%) Social Media
8 57 (25.56%) HTML5
9 54 (24.22%) User Experience
10 51 (22.87%) Content Management
11 50 (22.42%) jQuery
12 46 (20.63%) Project Management
13 44 (19.73%) E-Commerce
14 41 (18.39%) CMS
14 41 (18.39%) CSS3
15 40 (17.94%) XML
16 39 (17.49%) Publishing
17 37 (16.59%) Google
18 35 (15.70%) Ajax
18 35 (15.70%) Subversion
19 30 (13.45%) MVC
19 30 (13.45%) Java
19 30 (13.45%) Photoshop
20 28 (12.56%) Legal
21 27 (12.11%) Web Development
21 27 (12.11%) Git (software)
22 26 (11.66%) Google Analytics
23 25 (11.21%) Digital Marketing
23 25 (11.21%) MySQL
24 24 (10.76%) Adobe

SEO
Top Related IT Skills in London by Category

For the 6 months to 21 October 2014, IT contractor jobs across the London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 41 (18.39%) CMS
2 14 (6.28%) SharePoint
3 13 (5.83%) Tomcat
4 11 (4.93%) Confluence
5 8 (3.59%) Node.js
6 7 (3.14%) WordPress
6 7 (3.14%) IIS
7 6 (2.69%) Sitecore CMS
8 3 (1.35%) Adobe CQ
8 3 (1.35%) SharePoint 2013
8 3 (1.35%) Drupal
9 2 (0.90%) Umbraco
10 1 (0.45%) Apache Solr
10 1 (0.45%) SharePoint 2010
10 1 (0.45%) Jetty
10 1 (0.45%) TYPO3
10 1 (0.45%) JBoss
10 1 (0.45%) Apache
10 1 (0.45%) Documentum
Applications
1 30 (13.45%) Photoshop
2 13 (5.83%) Adobe Illustrator
3 8 (3.59%) MS Office
3 8 (3.59%) MS Excel
4 7 (3.14%) Fireworks
5 4 (1.79%) Acrobat
5 4 (1.79%) MS PowerPoint
6 3 (1.35%) Adobe Creative Suite
7 2 (0.90%) Spreadsheet
7 2 (0.90%) InDesign
7 2 (0.90%) MS Project
Business Applications
1 26 (11.66%) Google Analytics
2 10 (4.48%) SiteCatalyst
3 7 (3.14%) WebTrends
4 2 (0.90%) Magento
5 1 (0.45%) Agresso
5 1 (0.45%) Fredhopper
Cloud Services
1 7 (3.14%) GitHub
2 1 (0.45%) Basecamp
2 1 (0.45%) SuccessFactors
2 1 (0.45%) Microsoft Azure
2 1 (0.45%) Google Apps
Communications & Networking
1 14 (6.28%) Intranet
2 11 (4.93%) Internet
3 4 (1.79%) SSL
4 3 (1.35%) MVNO
5 1 (0.45%) Firewall
5 1 (0.45%) HTTP
5 1 (0.45%) DNS
Database & Business Intelligence
1 25 (11.21%) MySQL
2 8 (3.59%) SQL Server
3 3 (1.35%) SQL Server 2008
4 2 (0.90%) MongoDB
4 2 (0.90%) Relational Database
5 1 (0.45%) Oracle Database
5 1 (0.45%) Oracle Reports
5 1 (0.45%) Data Warehouse
Development Applications
1 35 (15.70%) Subversion
2 27 (12.11%) Git (software)
3 16 (7.17%) JUnit
4 15 (6.73%) Dreamweaver
5 13 (5.83%) JIRA
6 10 (4.48%) Jasmine
7 5 (2.24%) Jenkins
7 5 (2.24%) JSUnit
7 5 (2.24%) Visual Studio
7 5 (2.24%) PHPUnit
7 5 (2.24%) Mocha
8 4 (1.79%) QUnit
9 3 (1.35%) Team Foundation Server
10 2 (0.90%) Cucumber
10 2 (0.90%) Appcelerator Titanium
10 2 (0.90%) Grunt
11 1 (0.45%) Balsamiq Mockups
11 1 (0.45%) Axure RP
11 1 (0.45%) Mercurial
11 1 (0.45%) Maven
General
1 64 (28.70%) Marketing
2 39 (17.49%) Publishing
3 28 (12.56%) Legal
4 21 (9.42%) Retail
5 20 (8.97%) Finance
6 12 (5.38%) Advertising
7 7 (3.14%) Pharmaceutical
8 6 (2.69%) German Language
9 5 (2.24%) Games
10 3 (1.35%) Banking
10 3 (1.35%) Back Office
10 3 (1.35%) Arabic Language
11 2 (0.90%) Multimedia
12 1 (0.45%) Retail Banking
12 1 (0.45%) Czech Language
12 1 (0.45%) Dutch Language
12 1 (0.45%) French Language
12 1 (0.45%) Polish Language
12 1 (0.45%) Spanish Language
12 1 (0.45%) Turkish Language
Job Titles
1 79 (35.43%) Developer
2 31 (13.90%) Designer
3 27 (12.11%) Front-End Developer
4 22 (9.87%) Web Developer
5 17 (7.62%) Analyst
6 15 (6.73%) Web Manager
7 13 (5.83%) Content Manager
8 11 (4.93%) Hybris Developer
9 9 (4.04%) Digital Content Designer
9 9 (4.04%) Project Manager
10 8 (3.59%) Senior Developer
11 7 (3.14%) Content Editor
12 6 (2.69%) Web Analyst
12 6 (2.69%) Copywriter
12 6 (2.69%) Consultant
12 6 (2.69%) UI Programmer
12 6 (2.69%) UI Developer
13 5 (2.24%) Marketing Executive
13 5 (2.24%) Campaign Manager
13 5 (2.24%) Business Analyst
Libraries, Frameworks & Software Standards
1 123 (55.16%) HTML
2 102 (45.74%) CSS
3 57 (25.56%) HTML5
4 50 (22.42%) jQuery
5 41 (18.39%) CSS3
6 40 (17.94%) XML
7 35 (15.70%) Ajax
8 19 (8.52%) XHTML
9 18 (8.07%) AngularJS
10 17 (7.62%) Spring
10 17 (7.62%) .NET
11 16 (7.17%) JSP
11 16 (7.17%) Web Services
11 16 (7.17%) Sass
12 15 (6.73%) Backbone.js
13 13 (5.83%) XSD
14 12 (5.38%) Spring MVC
15 10 (4.48%) ASP.NET
15 10 (4.48%) REST
16 9 (4.04%) Twitter Bootstrap
Miscellaneous
1 58 (26.01%) Social Media
2 54 (24.22%) User Experience
3 23 (10.31%) Analytical Skills
4 9 (4.04%) W3C
4 9 (4.04%) Copywriting
5 8 (3.59%) Management Information System
5 8 (3.59%) Digital Media
5 8 (3.59%) Mobile App
6 6 (2.69%) iPad
7 5 (2.24%) Blog
7 5 (2.24%) Animation
8 4 (1.79%) Taxonomies
9 3 (1.35%) Wiki
9 3 (1.35%) Handset
10 2 (0.90%) Tandem
10 2 (0.90%) Smartphone
10 2 (0.90%) Statistics
10 2 (0.90%) Graphic Design
10 2 (0.90%) Video Editing
10 2 (0.90%) Psychology
Operating Systems
1 15 (6.73%) UNIX
2 5 (2.24%) Apple iOS
3 3 (1.35%) Linux
3 3 (1.35%) Android
4 2 (0.90%) Windows
5 1 (0.45%) Solaris
5 1 (0.45%) webOS
Processes & Methodologies
1 86 (38.57%) Agile Software Development
2 62 (27.80%) Analytics
3 51 (22.87%) Content Management
4 46 (20.63%) Project Management
5 44 (19.73%) E-Commerce
6 30 (13.45%) MVC
7 27 (12.11%) Web Development
8 25 (11.21%) Digital Marketing
9 24 (10.76%) Scrum
10 23 (10.31%) Unit Testing
10 23 (10.31%) Web Analytics
11 19 (8.52%) Pay per click
11 19 (8.52%) Responsive Web Design
11 19 (8.52%) Web Application Development
12 18 (8.07%) OO
13 17 (7.62%) Continuous Integration
14 15 (6.73%) Web Design
15 12 (5.38%) Data Modelling
15 12 (5.38%) Integration Testing
16 11 (4.93%) Data Validation
Programming Languages
1 80 (35.87%) JavaScript
2 30 (13.45%) Java
3 22 (9.87%) PHP
4 11 (4.93%) SQL
5 10 (4.48%) C#
6 4 (1.79%) C
6 4 (1.79%) Ruby
6 4 (1.79%) Groovy
7 3 (1.35%) C++
8 1 (0.45%) ActionScript
8 1 (0.45%) Python
8 1 (0.45%) PL/SQL
8 1 (0.45%) CoffeeScript
8 1 (0.45%) PHP5
Qualifications
1 22 (9.87%) Degree
2 5 (2.24%) Security Cleared
3 3 (1.35%) SC Cleared
4 1 (0.45%) Postgraduate
4 1 (0.45%) Oracle Certification
4 1 (0.45%) Sun Certification
Quality Assurance & Compliance
1 14 (6.28%) QA
2 5 (2.24%) SLA
3 1 (0.45%) WCAG
3 1 (0.45%) PCI DSS
Systems Management
1 2 (0.90%) Capistrano
Vendors
1 37 (16.59%) Google
2 24 (10.76%) Adobe
3 11 (4.93%) Microsoft
3 11 (4.93%) hybris
3 11 (4.93%) Facebook
4 10 (4.48%) Twitter
4 10 (4.48%) Omniture
5 7 (3.14%) Sitecore
6 6 (2.69%) RedDot
7 5 (2.24%) Zend
8 3 (1.35%) Open Text
8 3 (1.35%) Oracle
9 2 (0.90%) FatWire
9 2 (0.90%) EPiServer
9 2 (0.90%) Endeca
9 2 (0.90%) DoubleClick
10 1 (0.45%) Vignette
10 1 (0.45%) Sony
London
ARC IT Recruitment Ltd
Rate: Excellent rate
Posted: 4 days ago
London
Interquest - ITQ Financial - Tunbridge Wells
Rate: £800 - £1000 per day
Posted: 18 days ago
London
Austin Fraser Limited
Rate: £0.00 per annum + DOE
Posted: 19 days ago
London
Spectrum IT
Rate: £200 - £280 per day
Posted: 20 days ago
London
Progressive Recruitment
Rate: competitive
Posted: 26 days ago
City of London
Progressive Recruitment
Rate: competitive
Posted: 27 days ago