The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 20 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
20 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
England / London
Rank 309 319 321
Rank change year-on-year
+10 +2
Contract jobs citing SEO 96 92 88
As % of all contract IT jobs located in London 0.50% 0.44% 0.41%
As % of the Processes & Methodologies category 0.59% 0.51% 0.50%
Number of daily rates quoted 73 59 46
Median daily rate £375 £400 £350
Median daily rate % change year-on-year
-6.25% +14.28%
90% offered a daily rate of more than £229 £264 £200
10% offered a daily rate of more than £529 £580 £550
UK excluding London median daily rate £350 £350 £263
% change year-on-year
- +33.33%
Number of hourly rates quoted 0 1 2
Median hourly rate - £19.92 £30.00
Median hourly rate % change year-on-year
- -33.61%
UK excluding London median hourly rate £27.00 - £19.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
16402 17918 17552
As % of all contract IT jobs located in London 84.65% 84.94% 82.07%
Number of daily rates quoted 11857 12783 12516
Median daily rate £475 £475 £450
Median daily rate % change year-on-year
- +5.55%
90% offered a daily rate of more than £340 £325 £308
10% offered a daily rate of more than £638 £625 £600
UK excluding London median daily rate £408 £400 £400
% change year-on-year
+2.00% -
Number of hourly rates quoted 162 219 200
Median hourly rate £31.47 £22.50 £21.50
Median hourly rate % change year-on-year
+39.84% +4.65%
90% offered a hourly rate of more than £13.87 £12.50 £11.00
10% offered a hourly rate of more than £55.00 £53.00 £51.50
UK excluding London median hourly rate £35.88 £40.00 £27.50
% change year-on-year
-10.31% +45.45%

SEO
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 20 February 2017.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 20 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +14 21 £375 +25.00% 10
Feltham - 3 - -
Croydon -3 1 - -
Kingston Upon Thames - 1 - -
Morden - 1 £330 -
Westminster - 1 £375 -
Hackney - 1 £375 -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 20 February 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for SEO.

1 75 (40.54%) Analytics
2 73 (39.46%) HTML
3 70 (37.84%) Agile Software Development
4 63 (34.05%) CSS
5 58 (31.35%) Marketing
6 49 (26.49%) User Experience
7 48 (25.95%) Google
8 47 (25.41%) Google Analytics
9 45 (24.32%) Social Media
10 43 (23.24%) Analytical Skills
10 43 (23.24%) JavaScript
11 37 (20.00%) CMS
12 32 (17.30%) E-Commerce
13 28 (15.14%) Front End Development
14 27 (14.59%) HTML5
14 27 (14.59%) Digital Marketing
15 26 (14.05%) Adobe
16 25 (13.51%) Publishing
17 24 (12.97%) Pay per click
18 22 (11.89%) Git (software)
18 22 (11.89%) Retail
19 20 (10.81%) Stakeholder Management
19 20 (10.81%) jQuery
20 19 (10.27%) Project Management
21 18 (9.73%) Legal
21 18 (9.73%) Microsoft
21 18 (9.73%) Web Development
22 17 (9.19%) PHP
22 17 (9.19%) CSS3
22 17 (9.19%) Digital Analytics

SEO
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (20.00%) CMS
2 15 (8.11%) WordPress
3 10 (5.41%) Drupal
4 9 (4.86%) SharePoint
5 6 (3.24%) Adobe Experience Manager
6 5 (2.70%) Sitecore CMS
7 4 (2.16%) Umbraco
8 3 (1.62%) SAS
9 2 (1.08%) Apache
9 2 (1.08%) Apache Spark
9 2 (1.08%) Confluence
9 2 (1.08%) Liferay
9 2 (1.08%) WebSphere
10 1 (0.54%) IIS
10 1 (0.54%) nginx
10 1 (0.54%) SharePoint 2010
10 1 (0.54%) Tomcat
Applications
1 13 (7.03%) Photoshop
2 8 (4.32%) MS Office
3 7 (3.78%) MS Excel
4 6 (3.24%) MS Project
5 5 (2.70%) Adobe Illustrator
6 3 (1.62%) Adobe Creative Suite
6 3 (1.62%) MS PowerPoint
7 2 (1.08%) Spreadsheet
8 1 (0.54%) GIMP
8 1 (0.54%) SPSS
Business Applications
1 3 (1.62%) Magento
2 2 (1.08%) Eloqua
2 2 (1.08%) SAP Hybris
3 1 (0.54%) Dynamics CRM
3 1 (0.54%) Radian6
3 1 (0.54%) Salesforce.com CRM
3 1 (0.54%) Sprinklr
Cloud Services
1 47 (25.41%) Google Analytics
2 10 (5.41%) Adobe Analytics
3 8 (4.32%) GitHub
4 7 (3.78%) AdWords
5 3 (1.62%) Akamai
6 2 (1.08%) Amazon AWS
6 2 (1.08%) Google Tag Manager
7 1 (0.54%) Amazon EC2
7 1 (0.54%) BlueKai
7 1 (0.54%) Responsys
7 1 (0.54%) Trello
Communications & Networking
1 7 (3.78%) Internet
2 3 (1.62%) HTTP
3 1 (0.54%) FTP
3 1 (0.54%) Intranet
Database & Business Intelligence
1 6 (3.24%) MySQL
2 5 (2.70%) Jackrabbit
3 4 (2.16%) NoSQL
4 2 (1.08%) Big Data
4 2 (1.08%) Data Warehouse
5 1 (0.54%) MongoDB
5 1 (0.54%) Oracle Database
5 1 (0.54%) Oracle Database 12c
5 1 (0.54%) Oracle Reports
5 1 (0.54%) PostgreSQL
5 1 (0.54%) Redis
5 1 (0.54%) Relational Database
5 1 (0.54%) SQL Server
5 1 (0.54%) SQL Server 2012
Development Applications
1 22 (11.89%) Git (software)
2 9 (4.86%) Subversion
3 8 (4.32%) JIRA
4 7 (3.78%) Grunt
4 7 (3.78%) JUnit
5 6 (3.24%) Maven
5 6 (3.24%) webpack
6 5 (2.70%) Dreamweaver
6 5 (2.70%) Mockito
7 4 (2.16%) Axure RP
7 4 (2.16%) gulp
8 3 (1.62%) Balsamiq Mockups
8 3 (1.62%) Cucumber
8 3 (1.62%) Jenkins
8 3 (1.62%) Protractor
9 2 (1.08%) Bower
9 2 (1.08%) Jasmine
9 2 (1.08%) PHPUnit
9 2 (1.08%) Vagrant
9 2 (1.08%) WebDriver
General
1 58 (31.35%) Marketing
2 25 (13.51%) Publishing
3 22 (11.89%) Retail
4 18 (9.73%) Legal
5 14 (7.57%) Finance
6 7 (3.78%) Advertising
6 7 (3.78%) Banking
7 5 (2.70%) Telecoms
8 4 (2.16%) Automotive
9 3 (1.62%) Games
9 3 (1.62%) Law
9 3 (1.62%) Pharmaceutical
10 2 (1.08%) Financial Institution
10 2 (1.08%) German Language
11 1 (0.54%) Front Office
11 1 (0.54%) Local Government
Job Titles
1 47 (25.41%) Developer
2 23 (12.43%) Designer
3 20 (10.81%) Analyst
3 20 (10.81%) Front End Developer (Client-Side Developer)
4 17 (9.19%) Content Designer
5 14 (7.57%) JavaScript Developer
6 12 (6.49%) SEO Manager
7 11 (5.95%) Consultant
7 11 (5.95%) Project Manager
8 10 (5.41%) SEO Consultant
9 8 (4.32%) HTML Developer
9 8 (4.32%) Web Designer
10 7 (3.78%) Business Analyst
10 7 (3.78%) CMS Consultant
10 7 (3.78%) Drupal Developer
10 7 (3.78%) PHP Developer
10 7 (3.78%) Senior Manager
10 7 (3.78%) SEO Analyst
10 7 (3.78%) WordPress Developer
11 6 (3.24%) Content Manager
Libraries, Frameworks & Software Standards
1 73 (39.46%) HTML
2 63 (34.05%) CSS
3 27 (14.59%) HTML5
4 20 (10.81%) jQuery
5 17 (9.19%) CSS3
6 13 (7.03%) RESTful
7 12 (6.49%) Sass
8 10 (5.41%) Ajax
8 10 (5.41%) AngularJS
9 8 (4.32%) XML
10 7 (3.78%) .NET
10 7 (3.78%) React
11 6 (3.24%) J2EE
11 6 (3.24%) LESS
11 6 (3.24%) Node.js
11 6 (3.24%) Spring
11 6 (3.24%) Twitter Bootstrap
11 6 (3.24%) Web Services
12 5 (2.70%) Java SE
12 5 (2.70%) JSP
Miscellaneous
1 49 (26.49%) User Experience
2 45 (24.32%) Social Media
3 43 (23.24%) Analytical Skills
4 5 (2.70%) FMCG
5 4 (2.16%) Blog
5 4 (2.16%) Digital Media
5 4 (2.16%) Management Information System
6 3 (1.62%) Computer Science
6 3 (1.62%) Mobile App
7 2 (1.08%) Derivative
7 2 (1.08%) Graphic Design
7 2 (1.08%) Market Risk
8 1 (0.54%) Online Banking
8 1 (0.54%) RIA
8 1 (0.54%) Semantic Web
8 1 (0.54%) Smartphone
8 1 (0.54%) Social Network
8 1 (0.54%) Streaming Video
8 1 (0.54%) Tandem
8 1 (0.54%) Wiki
Operating Systems
1 2 (1.08%) Apple iOS
1 2 (1.08%) Mac OS X
2 1 (0.54%) Linux
2 1 (0.54%) Windows
2 1 (0.54%) Windows Server
2 1 (0.54%) Windows Server 2008
Processes & Methodologies
1 75 (40.54%) Analytics
2 70 (37.84%) Agile Software Development
3 32 (17.30%) E-Commerce
4 28 (15.14%) Front End Development
5 27 (14.59%) Digital Marketing
6 24 (12.97%) Pay per click
7 20 (10.81%) Stakeholder Management
8 19 (10.27%) Project Management
9 18 (9.73%) Web Development
10 17 (9.19%) Digital Analytics
11 16 (8.65%) Web Analytics
12 15 (8.11%) CRM
13 14 (7.57%) Data Analysis
13 14 (7.57%) Responsive Web Design
13 14 (7.57%) TDD
13 14 (7.57%) Visualisation
14 13 (7.03%) Continuous Integration
14 13 (7.03%) Scrum
15 12 (6.49%) Content Management
15 12 (6.49%) Prototyping
Programming Languages
1 43 (23.24%) JavaScript
2 17 (9.19%) PHP
3 9 (4.86%) Java
3 9 (4.86%) SQL
4 7 (3.78%) Python
5 6 (3.24%) C
6 4 (2.16%) R
7 2 (1.08%) ES6
7 2 (1.08%) Ruby
7 2 (1.08%) Scala
8 1 (0.54%) C#
8 1 (0.54%) Go
8 1 (0.54%) TypeScript
Qualifications
1 12 (6.49%) Security Cleared
2 10 (5.41%) Degree
3 9 (4.86%) SC Cleared
4 3 (1.62%) BPSS Clearance
5 2 (1.08%) MBA
5 2 (1.08%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 8 (4.32%) Actionable Recommendations
2 7 (3.78%) QA
3 5 (2.70%) Data Quality
4 3 (1.62%) WCAG
5 2 (1.08%) WAI
6 1 (0.54%) Disclosure Scotland
System Software
1 1 (0.54%) VMware Infrastructure
Systems Management
1 3 (1.62%) Puppet
2 2 (1.08%) Ansible
3 1 (0.54%) SCCM
Vendors
1 48 (25.95%) Google
2 26 (14.05%) Adobe
3 18 (9.73%) Microsoft
4 11 (5.95%) Tableau
5 7 (3.78%) DoubleClick
6 5 (2.70%) Sitecore
7 4 (2.16%) hybris
8 3 (1.62%) Demandware
8 3 (1.62%) Twitter
9 2 (1.08%) ClickTale
9 2 (1.08%) comScore
9 2 (1.08%) Crazy Egg
9 2 (1.08%) Facebook
9 2 (1.08%) Hitwise
9 2 (1.08%) Omniture
9 2 (1.08%) Oracle
9 2 (1.08%) Sage
9 2 (1.08%) SAP
10 1 (0.54%) Salesforce.com
10 1 (0.54%) VMware
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