The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 24 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 319 337 303
Rank change year-on-year
+18 -34
Contract jobs citing SEO 114 96 119
As % of all contract IT jobs located in London 0.51% 0.41% 0.52%
As % of the Processes & Methodologies category 0.60% 0.50% 0.64%
Number of daily rates quoted 85 65 79
Median daily rate £375 £338 £325
Median daily rate % change year-on-year
+11.11% +3.84%
90% offered a daily rate of more than £254 £167 £125
10% offered a daily rate of more than £525 £498 £475
UK excluding London median daily rate £344 £315 £300
% change year-on-year
+9.12% +5.00%
Number of hourly rates quoted 0 1 2
Median hourly rate - £175.00 £37.00
Median hourly rate % change year-on-year
- +372.97%
UK excluding London median hourly rate £19.61 £32.00 £40.50
% change year-on-year
-38.71% -20.98%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18896 19265 18726
As % of all contract IT jobs located in London 85.27% 81.63% 81.67%
Number of daily rates quoted 13649 13768 13140
Median daily rate £475 £450 £440
Median daily rate % change year-on-year
+5.55% +2.27%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 140 232 227
Median hourly rate £22.38 £21.50 £20.16
Median hourly rate % change year-on-year
+4.10% +6.64%
90% offered a hourly rate of more than £12.50 £13.00 £14.00
10% offered a hourly rate of more than £46.73 £64.25 £53.50
UK excluding London median hourly rate £28.63 £30.50 £26.98
% change year-on-year
-6.14% +13.06%

SEO
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 24 July 2016.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 24 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +44 19 £375 +81.81% 8
Hammersmith +5 3 £175 -
Uxbridge - 3 £343 -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 24 July 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for SEO.

1 60 (33.71%) Analytics
2 56 (31.46%) HTML
3 53 (29.78%) Agile Software Development
4 45 (25.28%) User Experience
5 44 (24.72%) Marketing
5 44 (24.72%) JavaScript
6 43 (24.16%) CSS
7 39 (21.91%) CMS
8 37 (20.79%) Social Media
9 36 (20.22%) Google
10 32 (17.98%) Google Analytics
11 27 (15.17%) E-Commerce
12 26 (14.61%) Finance
13 25 (14.04%) Publishing
13 25 (14.04%) Digital Marketing
13 25 (14.04%) HTML5
14 24 (13.48%) jQuery
15 23 (12.92%) Pay per click
15 23 (12.92%) CSS3
16 22 (12.36%) Analytical Skills
16 22 (12.36%) Front End Development
17 20 (11.24%) Git (software)
17 20 (11.24%) Web Development
17 20 (11.24%) Content Management
17 20 (11.24%) Scrum
17 20 (11.24%) Project Management
18 19 (10.67%) Web Analytics
19 17 (9.55%) Wireframes
19 17 (9.55%) Sass
19 17 (9.55%) Responsive Web Design

SEO
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 39 (21.91%) CMS
2 6 (3.37%) Adobe Experience Manager
3 5 (2.81%) Confluence
3 5 (2.81%) SharePoint
3 5 (2.81%) WordPress
4 3 (1.69%) Elasticsearch
4 3 (1.69%) Mule
5 2 (1.12%) Drupal
5 2 (1.12%) Sitecore CMS
5 2 (1.12%) Umbraco
6 1 (0.56%) ExpressionEngine
6 1 (0.56%) Facebook Platform
6 1 (0.56%) Joomla!
6 1 (0.56%) Kentico
6 1 (0.56%) SAS
6 1 (0.56%) SharePoint 2010
6 1 (0.56%) SharePoint 2013
Applications
1 17 (9.55%) Photoshop
2 7 (3.93%) MS Excel
2 7 (3.93%) Spreadsheet
3 6 (3.37%) Adobe Illustrator
3 6 (3.37%) GIMP
3 6 (3.37%) MS Office
3 6 (3.37%) MS Visio
4 4 (2.25%) MS Project
5 3 (1.69%) MS PowerPoint
6 2 (1.12%) Fireworks
7 1 (0.56%) Adobe Creative Suite
7 1 (0.56%) SPSS
Business Applications
1 7 (3.93%) WebTrends
2 3 (1.69%) Eloqua
2 3 (1.69%) SAP Oil and Gas
3 2 (1.12%) Dynamics CRM
3 2 (1.12%) Magento
4 1 (0.56%) Adobe Campaign
4 1 (0.56%) Dynamics AX
4 1 (0.56%) Radian6
4 1 (0.56%) Unica
Cloud Services
1 32 (17.98%) Google Analytics
2 5 (2.81%) Adobe Analytics
2 5 (2.81%) GitHub
3 4 (2.25%) Office 365
4 3 (1.69%) Basecamp
4 3 (1.69%) Google Apps
4 3 (1.69%) SaaS
5 1 (0.56%) AdWords
5 1 (0.56%) MailChimp
5 1 (0.56%) OneDrive
Communications & Networking
1 6 (3.37%) Internet
2 2 (1.12%) HTTP
2 2 (1.12%) Intranet
3 1 (0.56%) DNS
3 1 (0.56%) Firewall
3 1 (0.56%) FTP
3 1 (0.56%) Remote Desktop
3 1 (0.56%) VoIP
3 1 (0.56%) VPN
3 1 (0.56%) Wi-Fi
Database & Business Intelligence
1 3 (1.69%) MongoDB
1 3 (1.69%) Redis
2 2 (1.12%) Big Data
2 2 (1.12%) Hadoop
3 1 (0.56%) Data Mining
3 1 (0.56%) HBase
3 1 (0.56%) MySQL
3 1 (0.56%) NoSQL
3 1 (0.56%) OLAP
3 1 (0.56%) OLTP
3 1 (0.56%) Relational Database
3 1 (0.56%) SQL Server
3 1 (0.56%) SQL Server Analysis Services
3 1 (0.56%) SQL Server Integration Services
3 1 (0.56%) SQL Server Reporting Services
Development Applications
1 20 (11.24%) Git (software)
2 14 (7.87%) Grunt
3 12 (6.74%) JIRA
4 11 (6.18%) gulp
5 6 (3.37%) Bower
5 6 (3.37%) Jasmine
6 5 (2.81%) Karma Test Runner
6 5 (2.81%) Subversion
7 4 (2.25%) Cucumber
7 4 (2.25%) Protractor
7 4 (2.25%) Selenium
7 4 (2.25%) WebDriver
8 3 (1.69%) Vagrant
8 3 (1.69%) webpack
9 1 (0.56%) Axure RP
9 1 (0.56%) git-flow
9 1 (0.56%) JSHint
9 1 (0.56%) Mercurial
9 1 (0.56%) Mocha
9 1 (0.56%) Sublime Text
General
1 44 (24.72%) Marketing
2 26 (14.61%) Finance
3 25 (14.04%) Publishing
4 13 (7.30%) Banking
5 12 (6.74%) Retail
6 8 (4.49%) Legal
7 6 (3.37%) Telecoms
8 4 (2.25%) Advertising
9 3 (1.69%) Brand Awareness
9 3 (1.69%) Electronics
9 3 (1.69%) French Language
9 3 (1.69%) Games
9 3 (1.69%) German Language
9 3 (1.69%) Manufacturing
10 1 (0.56%) Law
10 1 (0.56%) Pharmaceutical
10 1 (0.56%) Welsh Language
Job Titles
1 37 (20.79%) Developer
2 28 (15.73%) Analyst
3 22 (12.36%) Front End Developer (Client-Side Developer)
4 18 (10.11%) Digital Analyst
5 12 (6.74%) Business Analyst
6 11 (6.18%) JavaScript Developer
7 10 (5.62%) Designer
7 10 (5.62%) Web Developer
8 9 (5.06%) Senior Manager
8 9 (5.06%) SEO Specialist
9 8 (4.49%) Digital Business Analyst
9 8 (4.49%) Marketing Manager
9 8 (4.49%) SEO Executive
9 8 (4.49%) SEO Manager
10 7 (3.93%) Front End Web Developer (Client-Side Developer)
10 7 (3.93%) Web Editor
11 6 (3.37%) Content Editor
11 6 (3.37%) HTML CSS Developer
11 6 (3.37%) HTML Developer
12 5 (2.81%) JavaScript Engineer
Libraries, Frameworks & Software Standards
1 56 (31.46%) HTML
2 43 (24.16%) CSS
3 25 (14.04%) HTML5
4 24 (13.48%) jQuery
5 23 (12.92%) CSS3
6 17 (9.55%) Sass
7 15 (8.43%) React
8 14 (7.87%) AngularJS
9 13 (7.30%) LESS
10 11 (6.18%) Ajax
11 8 (4.49%) Node.js
12 7 (3.93%) XML
13 6 (3.37%) .NET
13 6 (3.37%) Web Services
14 5 (2.81%) JSON
14 5 (2.81%) KnockoutJS
14 5 (2.81%) Twitter Bootstrap
15 4 (2.25%) Ember.js
15 4 (2.25%) Gherkin
15 4 (2.25%) Meteor
Miscellaneous
1 45 (25.28%) User Experience
2 37 (20.79%) Social Media
3 22 (12.36%) Analytical Skills
4 11 (6.18%) Algorithms
5 9 (5.06%) Copywriting
5 9 (5.06%) Visualisation
6 5 (2.81%) Management Information System
6 5 (2.81%) Mobile Banking
7 4 (2.25%) FMCG
7 4 (2.25%) Mobile App
8 3 (1.69%) Blog
8 3 (1.69%) Digital Media
8 3 (1.69%) Wiki
9 2 (1.12%) Fintech
9 2 (1.12%) Podcast
9 2 (1.12%) W3C
10 1 (0.56%) Animation
10 1 (0.56%) Online Banking
10 1 (0.56%) Social Network
10 1 (0.56%) Statistics
Operating Systems
1 4 (2.25%) Apple iOS
1 4 (2.25%) Linux
1 4 (2.25%) Unix
2 3 (1.69%) Mac OS X
2 3 (1.69%) Windows
2 3 (1.69%) Windows Server
3 2 (1.12%) Android
Processes & Methodologies
1 60 (33.71%) Analytics
2 53 (29.78%) Agile Software Development
3 27 (15.17%) E-Commerce
4 25 (14.04%) Digital Marketing
5 23 (12.92%) Pay per click
6 22 (12.36%) Front End Development
7 20 (11.24%) Content Management
7 20 (11.24%) Project Management
7 20 (11.24%) Scrum
7 20 (11.24%) Web Development
8 19 (10.67%) Web Analytics
9 17 (9.55%) Responsive Web Design
9 17 (9.55%) Wireframes
10 16 (8.99%) Stakeholder Management
11 15 (8.43%) Data Analysis
12 13 (7.30%) Business Analysis
13 11 (6.18%) Migration
14 10 (5.62%) Digital Analytics
15 9 (5.06%) Line Management
15 9 (5.06%) TDD
Programming Languages
1 44 (24.72%) JavaScript
2 10 (5.62%) PHP
3 8 (4.49%) SQL
4 6 (3.37%) Java
5 4 (2.25%) Groovy
6 3 (1.69%) Clojure
6 3 (1.69%) Haskell
7 2 (1.12%) ES6
8 1 (0.56%) Apple Swift
8 1 (0.56%) C#
8 1 (0.56%) Objective-C
8 1 (0.56%) Python
8 1 (0.56%) T-SQL
Qualifications
1 12 (6.74%) Degree
2 3 (1.69%) BPSS Clearance
3 1 (0.56%) PMI Certification
3 1 (0.56%) PMP
3 1 (0.56%) Security Cleared
Quality Assurance & Compliance
1 6 (3.37%) QA
2 5 (2.81%) WCAG
3 3 (1.69%) Disclosure Scotland
4 2 (1.12%) Actionable Recommendations
5 1 (0.56%) Data Quality
5 1 (0.56%) WAI
System Software
1 2 (1.12%) Active Directory
1 2 (1.12%) Hyper-V
Systems Management
1 3 (1.69%) Ansible
Vendors
1 36 (20.22%) Google
2 17 (9.55%) Adobe
3 6 (3.37%) Tableau
4 5 (2.81%) Microsoft
4 5 (2.81%) Salesforce.com
4 5 (2.81%) SAP
5 4 (2.25%) Sitecore
6 3 (1.69%) Facebook
6 3 (1.69%) Sage
6 3 (1.69%) Twitter
7 2 (1.12%) DoubleClick
7 2 (1.12%) EPiServer
7 2 (1.12%) Omniture
8 1 (0.56%) Alterian
8 1 (0.56%) Citrix
8 1 (0.56%) CODA
8 1 (0.56%) HP
8 1 (0.56%) Oracle
8 1 (0.56%) Yahoo!
8 1 (0.56%) Zend
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