The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 1 October 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Oct 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 303 335 306
Rank change year-on-year
+32 -29
Contract jobs citing SEO 111 89 115
As % of all contract IT jobs located in London 0.46% 0.35% 0.45%
As % of the Processes & Methodologies category 0.59% 0.46% 0.59%
Number of daily rates quoted 76 48 66
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £290 £300
Average daily rate % change year-on-year
+12.06% -3.33%
90% offered a daily rate of more than £160 £145 £190
10% offered a daily rate of more than £475 £475 £405
UK excluding London average daily rate £300 £311 £308
% change year-on-year
-3.38% +0.97%
Number of hourly rates quoted 3 0 4
Average hourly rate £35.00 - £41.25
90% offered a hourly rate of more than £29.40 - £36.80
10% offered a hourly rate of more than £36.20 - £45.00
UK excluding London average hourly rate £27.50 £27.60 £18.00
% change year-on-year
-0.34% +53.30%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18814 19549 19359
As % of all contract IT jobs located in London 77.64% 77.50% 75.47%
Number of daily rates quoted 13400 13696 13116
Average daily rate £450 £450 £440
Average daily rate % change year-on-year
- +2.27%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £365 £365
% change year-on-year
+2.73% -
Number of hourly rates quoted 236 227 357
Average hourly rate £21.62 £21.00 £32.50
Average hourly rate % change year-on-year
+2.95% -35.38%
90% offered a hourly rate of more than £13.00 £13.00 £15.52
10% offered a hourly rate of more than £53.50 £53.00 £50.00
UK excluding London average hourly rate £26.83 £30.00 £28.50
% change year-on-year
-10.56% +5.26%

SEO
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 1 October 2014.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 1 October 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +24 20 £341 +42.18% 14
Kingston Upon Thames - 2 £328 - 2
New Malden - - - -
Ruislip - - - -
Upminster - - - -
Hammersmith - - - -
Wimbledon - - - -
Chiswick - - - -
Beckenham - - - - 1
Enfield - - - -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 1 October 2014, IT contractor jobs across the London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 126 (55.75%) HTML
2 106 (46.90%) CSS
3 89 (39.38%) Agile Software Development
4 80 (35.40%) JavaScript
5 68 (30.09%) Marketing
5 68 (30.09%) Analytics
6 59 (26.11%) HTML5
7 58 (25.66%) Content Management
8 56 (24.78%) User Experience
9 55 (24.34%) Social Media
10 54 (23.89%) CMS
11 51 (22.57%) jQuery
12 47 (20.80%) CSS3
13 45 (19.91%) Project Management
14 42 (18.58%) Publishing
14 42 (18.58%) E-Commerce
15 39 (17.26%) XML
16 38 (16.81%) Subversion
16 38 (16.81%) Google
17 37 (16.37%) Ajax
18 33 (14.60%) Git (software)
19 32 (14.16%) Photoshop
20 31 (13.72%) Adobe
21 30 (13.27%) Legal
21 30 (13.27%) Web Development
22 28 (12.39%) PHP
23 27 (11.95%) Java
23 27 (11.95%) MySQL
23 27 (11.95%) Web Analytics
24 26 (11.50%) Google Analytics

SEO
Top Related IT Skills in London by Category

For the 6 months to 1 October 2014, IT contractor jobs across the London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 54 (23.89%) CMS
2 13 (5.75%) SharePoint
3 10 (4.42%) Tomcat
4 8 (3.54%) WordPress
4 8 (3.54%) Confluence
4 8 (3.54%) Node.js
5 7 (3.10%) IIS
6 6 (2.65%) Sitecore CMS
7 5 (2.21%) Adobe CQ
8 4 (1.77%) Umbraco
9 3 (1.33%) Drupal
9 3 (1.33%) SharePoint 2013
10 2 (0.88%) SharePoint 2010
11 1 (0.44%) Jetty
11 1 (0.44%) TYPO3
11 1 (0.44%) Apache
11 1 (0.44%) Documentum
11 1 (0.44%) TeamSite
11 1 (0.44%) Apache Solr
Applications
1 32 (14.16%) Photoshop
2 15 (6.64%) Adobe Illustrator
3 10 (4.42%) MS Office
4 8 (3.54%) Fireworks
5 7 (3.10%) MS Excel
6 5 (2.21%) Acrobat
7 4 (1.77%) MS PowerPoint
8 3 (1.33%) Adobe Creative Suite
9 2 (0.88%) Spreadsheet
9 2 (0.88%) MS Project
9 2 (0.88%) InDesign
Business Applications
1 26 (11.50%) Google Analytics
2 11 (4.87%) SiteCatalyst
3 7 (3.10%) WebTrends
4 3 (1.33%) Magento
5 2 (0.88%) Agresso
6 1 (0.44%) Dynamics CRM
6 1 (0.44%) Fredhopper
Cloud Services
1 7 (3.10%) GitHub
2 2 (0.88%) SuccessFactors
3 1 (0.44%) Google Apps
3 1 (0.44%) Basecamp
3 1 (0.44%) Microsoft Azure
3 1 (0.44%) Amazon AWS
Communications & Networking
1 16 (7.08%) Intranet
2 11 (4.87%) Internet
3 4 (1.77%) SSL
4 3 (1.33%) MVNO
5 2 (0.88%) Firewall
6 1 (0.44%) DNS
6 1 (0.44%) HTTP
Database & Business Intelligence
1 27 (11.95%) MySQL
2 9 (3.98%) SQL Server
3 2 (0.88%) Relational Database
3 2 (0.88%) SQL Server 2008
3 2 (0.88%) MongoDB
3 2 (0.88%) Data Warehouse
4 1 (0.44%) Oracle Reports
4 1 (0.44%) Oracle Database
Development Applications
1 38 (16.81%) Subversion
2 33 (14.60%) Git (software)
3 16 (7.08%) Dreamweaver
4 13 (5.75%) JUnit
5 10 (4.42%) Jasmine
5 10 (4.42%) JIRA
6 9 (3.98%) PHPUnit
6 9 (3.98%) JSUnit
7 5 (2.21%) Mocha
7 5 (2.21%) Jenkins
8 4 (1.77%) QUnit
8 4 (1.77%) Visual Studio
9 2 (0.88%) Team Foundation Server
9 2 (0.88%) Grunt
9 2 (0.88%) Appcelerator Titanium
10 1 (0.44%) Maven
10 1 (0.44%) Cucumber
10 1 (0.44%) Balsamiq Mockups
10 1 (0.44%) Axure RP
10 1 (0.44%) Mercurial
General
1 68 (30.09%) Marketing
2 42 (18.58%) Publishing
3 30 (13.27%) Legal
4 23 (10.18%) Finance
5 21 (9.29%) Retail
6 14 (6.19%) Advertising
7 7 (3.10%) Pharmaceutical
8 5 (2.21%) German Language
8 5 (2.21%) Games
9 3 (1.33%) Arabic Language
9 3 (1.33%) Banking
9 3 (1.33%) Back Office
10 2 (0.88%) Multimedia
11 1 (0.44%) Polish Language
11 1 (0.44%) Spanish Language
11 1 (0.44%) Turkish Language
11 1 (0.44%) Czech Language
11 1 (0.44%) Dutch Language
11 1 (0.44%) French Language
11 1 (0.44%) Retail Banking
Job Titles
1 78 (34.51%) Developer
2 31 (13.72%) Designer
3 27 (11.95%) Web Developer
3 27 (11.95%) Front-End Developer
4 16 (7.08%) Analyst
5 15 (6.64%) Web Manager
5 15 (6.64%) Content Manager
6 12 (5.31%) Project Manager
7 8 (3.54%) Hybris Developer
8 7 (3.10%) Web Analyst
8 7 (3.10%) Digital Project Manager
9 6 (2.65%) UI Developer
9 6 (2.65%) UI Programmer
9 6 (2.65%) Content Editor
10 5 (2.21%) Copywriter
10 5 (2.21%) Marketing Executive
10 5 (2.21%) .NET Developer
10 5 (2.21%) Webmaster
10 5 (2.21%) Architect
10 5 (2.21%) Consultant
Libraries, Frameworks & Software Standards
1 126 (55.75%) HTML
2 106 (46.90%) CSS
3 59 (26.11%) HTML5
4 51 (22.57%) jQuery
5 47 (20.80%) CSS3
6 39 (17.26%) XML
7 37 (16.37%) Ajax
8 24 (10.62%) AngularJS
9 23 (10.18%) .NET
10 21 (9.29%) XHTML
11 16 (7.08%) Sass
12 14 (6.19%) Backbone.js
12 14 (6.19%) Web Services
12 14 (6.19%) ASP.NET
13 13 (5.75%) Twitter Bootstrap
14 12 (5.31%) JSP
15 10 (4.42%) XSD
15 10 (4.42%) Spring
16 9 (3.98%) Spring MVC
17 8 (3.54%) XSL
Miscellaneous
1 56 (24.78%) User Experience
2 55 (24.34%) Social Media
3 22 (9.73%) Analytical Skills
4 10 (4.42%) W3C
5 9 (3.98%) Copywriting
5 9 (3.98%) Management Information System
6 7 (3.10%) Digital Media
6 7 (3.10%) Mobile App
7 5 (2.21%) Animation
7 5 (2.21%) Blog
8 4 (1.77%) iPad
9 3 (1.33%) Computer Science
9 3 (1.33%) Handset
9 3 (1.33%) Open Source
10 2 (0.88%) Visualisation
10 2 (0.88%) FMCG
10 2 (0.88%) Tandem
10 2 (0.88%) Freedom of Information
10 2 (0.88%) Statistics
10 2 (0.88%) Graphic Design
Operating Systems
1 13 (5.75%) UNIX
2 5 (2.21%) Apple iOS
3 4 (1.77%) Linux
4 3 (1.33%) Windows
4 3 (1.33%) Android
5 1 (0.44%) Solaris
Processes & Methodologies
1 89 (39.38%) Agile Software Development
2 68 (30.09%) Analytics
3 58 (25.66%) Content Management
4 45 (19.91%) Project Management
5 42 (18.58%) E-Commerce
6 30 (13.27%) Web Development
7 27 (11.95%) Web Analytics
8 25 (11.06%) Digital Marketing
8 25 (11.06%) MVC
9 23 (10.18%) OO
9 23 (10.18%) Unit Testing
10 21 (9.29%) Scrum
11 20 (8.85%) Pay per click
12 18 (7.96%) Responsive Web Design
12 18 (7.96%) Web Application Development
13 15 (6.64%) Continuous Integration
14 14 (6.19%) Web Design
15 12 (5.31%) TDD
16 11 (4.87%) Benchmarking
17 10 (4.42%) Data Modelling
Programming Languages
1 80 (35.40%) JavaScript
2 28 (12.39%) PHP
3 27 (11.95%) Java
4 13 (5.75%) SQL
5 12 (5.31%) C#
6 5 (2.21%) Ruby
7 4 (1.77%) Groovy
7 4 (1.77%) C
8 3 (1.33%) C++
9 2 (0.88%) Python
10 1 (0.44%) PHP5
10 1 (0.44%) ActionScript
10 1 (0.44%) PL/SQL
10 1 (0.44%) CoffeeScript
Qualifications
1 25 (11.06%) Degree
2 3 (1.33%) Security Cleared
3 1 (0.44%) Postgraduate
3 1 (0.44%) Oracle Certification
3 1 (0.44%) Sun Certification
3 1 (0.44%) SC Cleared
Quality Assurance & Compliance
1 16 (7.08%) QA
2 5 (2.21%) SLA
3 2 (0.88%) WCAG
4 1 (0.44%) PCI DSS
Systems Management
1 2 (0.88%) Capistrano
Vendors
1 38 (16.81%) Google
2 31 (13.72%) Adobe
3 11 (4.87%) Facebook
4 10 (4.42%) Twitter
4 10 (4.42%) Microsoft
4 10 (4.42%) Omniture
5 8 (3.54%) Sitecore
5 8 (3.54%) hybris
6 6 (2.65%) RedDot
7 5 (2.21%) Zend
8 4 (1.77%) Open Text
9 3 (1.33%) DoubleClick
9 3 (1.33%) Oracle
9 3 (1.33%) FatWire
10 2 (0.88%) EPiServer
10 2 (0.88%) Endeca
11 1 (0.44%) Vignette
11 1 (0.44%) JBoss
11 1 (0.44%) Interwoven
11 1 (0.44%) Sony
London
Spectrum IT Recruitment (South) Ltd
Rate: £200 - £280 per day
Posted: 14 hours ago
London
RecWorks Ltd
Posted: Yesterday
London
Progressive Recruitment
Rate: competitive
Posted: 6 days ago
London
Austin Fraser
Rate: £0.00 per annum + DOE
Posted: 6 days ago
City of London
Progressive Recruitment
Rate: competitive
Posted: 7 days ago