The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Jun 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 331 352 311
Rank change year-on-year
+21 -41
Contract jobs citing SEO 96 72 117
As % of all contract IT jobs located in London 0.44% 0.31% 0.50%
As % of the Processes & Methodologies category 0.52% 0.39% 0.62%
Number of daily rates quoted 76 49 72
Median daily rate £380 £330 £350
Median daily rate % change year-on-year
+15.15% -5.71%
90% offered a daily rate of more than £275 £159 £176
10% offered a daily rate of more than £538 £500 £474
UK excluding London median daily rate £350 £275 £310
% change year-on-year
+27.27% -11.29%
Number of hourly rates quoted 0 1 3
Median hourly rate - £175.00 £37.50
Median hourly rate % change year-on-year
- +366.66%
UK excluding London median hourly rate £19.61 £12.50 £40.50
% change year-on-year
+56.88% -69.13%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18347 18660 18912
As % of all contract IT jobs located in London 84.35% 81.18% 81.35%
Number of daily rates quoted 13426 13254 13392
Median daily rate £475 £450 £438
Median daily rate % change year-on-year
+5.55% +2.85%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £625 £625 £600
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 148 240 234
Median hourly rate £21.64 £22.50 £20.16
Median hourly rate % change year-on-year
-3.82% +11.60%
90% offered a hourly rate of more than £12.50 £11.00 £13.00
10% offered a hourly rate of more than £46.00 £57.60 £53.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

SEO
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 27 June 2016.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 27 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +38 17 £375 +45.63% 6
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 27 June 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for SEO.

1 71 (38.17%) Analytics
2 65 (34.95%) Marketing
3 59 (31.72%) HTML
4 54 (29.03%) Agile Software Development
5 47 (25.27%) JavaScript
6 44 (23.66%) CSS
7 43 (23.12%) CMS
8 41 (22.04%) User Experience
9 40 (21.51%) Digital Marketing
10 39 (20.97%) Google
11 38 (20.43%) Google Analytics
12 36 (19.35%) Social Media
13 30 (16.13%) E-Commerce
14 27 (14.52%) Finance
15 26 (13.98%) Content Management
16 25 (13.44%) Web Analytics
16 25 (13.44%) HTML5
17 24 (12.90%) Analytical Skills
18 23 (12.37%) Front End Development
19 22 (11.83%) Pay per click
19 22 (11.83%) Project Management
19 22 (11.83%) Publishing
19 22 (11.83%) Scrum
20 20 (10.75%) CSS3
21 19 (10.22%) Sass
21 19 (10.22%) Adobe
21 19 (10.22%) Photoshop
21 19 (10.22%) Web Development
21 19 (10.22%) Data Analysis
21 19 (10.22%) jQuery

SEO
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 43 (23.12%) CMS
2 10 (5.38%) Adobe Experience Manager
3 5 (2.69%) Confluence
3 5 (2.69%) SharePoint
4 4 (2.15%) Drupal
4 4 (2.15%) WordPress
5 3 (1.61%) Elasticsearch
5 3 (1.61%) ExpressionEngine
5 3 (1.61%) Joomla!
5 3 (1.61%) Mule
5 3 (1.61%) Umbraco
6 2 (1.08%) SharePoint 2010
6 2 (1.08%) Sitecore CMS
7 1 (0.54%) Facebook Platform
7 1 (0.54%) IIS
7 1 (0.54%) Kentico
7 1 (0.54%) SAS
7 1 (0.54%) SharePoint 2013
Applications
1 19 (10.22%) Photoshop
2 9 (4.84%) Spreadsheet
3 8 (4.30%) MS Excel
4 7 (3.76%) MS Office
5 6 (3.23%) GIMP
6 4 (2.15%) MS PowerPoint
6 4 (2.15%) MS Visio
7 3 (1.61%) Fireworks
8 2 (1.08%) Adobe Illustrator
8 2 (1.08%) MS Project
9 1 (0.54%) AutoCAD
9 1 (0.54%) SPSS
Business Applications
1 9 (4.84%) WebTrends
2 5 (2.69%) SAP Oil and Gas
3 3 (1.61%) Eloqua
4 2 (1.08%) Magento
5 1 (0.54%) Dynamics AX
5 1 (0.54%) Dynamics CRM
5 1 (0.54%) Radian6
Cloud Services
1 38 (20.43%) Google Analytics
2 8 (4.30%) GitHub
3 6 (3.23%) Adobe Analytics
4 3 (1.61%) MailChimp
4 3 (1.61%) Office 365
4 3 (1.61%) SaaS
5 2 (1.08%) AdWords
6 1 (0.54%) Basecamp
6 1 (0.54%) Google Apps
Communications & Networking
1 7 (3.76%) Internet
2 5 (2.69%) Intranet
3 3 (1.61%) FTP
4 2 (1.08%) HTTP
5 1 (0.54%) DNS
5 1 (0.54%) SSL
Database & Business Intelligence
1 5 (2.69%) Big Data
1 5 (2.69%) Hadoop
2 4 (2.15%) Data Mining
3 3 (1.61%) Apache Hive
3 3 (1.61%) Redis
4 2 (1.08%) SQL Server
5 1 (0.54%) HBase
5 1 (0.54%) MySQL
5 1 (0.54%) OLAP
5 1 (0.54%) OLTP
5 1 (0.54%) Relational Database
5 1 (0.54%) SQL Server Analysis Services
5 1 (0.54%) SQL Server Integration Services
5 1 (0.54%) SQL Server Reporting Services
Development Applications
1 15 (8.06%) Git (software)
2 12 (6.45%) Grunt
3 10 (5.38%) JIRA
4 8 (4.30%) gulp
5 7 (3.76%) Jasmine
6 6 (3.23%) Karma Test Runner
7 4 (2.15%) Cucumber
7 4 (2.15%) Protractor
7 4 (2.15%) Selenium
7 4 (2.15%) Subversion
7 4 (2.15%) WebDriver
8 3 (1.61%) Bower
8 3 (1.61%) Sublime Text
9 2 (1.08%) Mercurial
9 2 (1.08%) Mocha
10 1 (0.54%) Axure RP
10 1 (0.54%) Babel
10 1 (0.54%) Dreamweaver
10 1 (0.54%) git-flow
10 1 (0.54%) JSHint
General
1 65 (34.95%) Marketing
2 27 (14.52%) Finance
3 22 (11.83%) Publishing
4 14 (7.53%) Banking
5 13 (6.99%) Retail
6 9 (4.84%) Telecoms
7 5 (2.69%) Electronics
7 5 (2.69%) Manufacturing
8 4 (2.15%) Brand Awareness
8 4 (2.15%) French Language
8 4 (2.15%) Games
8 4 (2.15%) Legal
9 3 (1.61%) Advertising
9 3 (1.61%) German Language
10 1 (0.54%) Italian Language
10 1 (0.54%) Law
10 1 (0.54%) Multimedia
10 1 (0.54%) Pharmaceutical
10 1 (0.54%) Spanish Language
10 1 (0.54%) Welsh Language
Job Titles
1 35 (18.82%) Developer
2 30 (16.13%) Analyst
3 25 (13.44%) Front End Developer (Client-Side Developer)
4 18 (9.68%) Digital Analyst
5 13 (6.99%) Web Developer
6 12 (6.45%) Business Analyst
7 11 (5.91%) Architect
7 11 (5.91%) JavaScript Developer
7 11 (5.91%) Senior Manager
7 11 (5.91%) SEO Manager
8 9 (4.84%) Content Editor
8 9 (4.84%) Marketing Manager
8 9 (4.84%) SEO Specialist
9 8 (4.30%) Digital Business Analyst
9 8 (4.30%) Front End Web Developer (Client-Side Developer)
10 7 (3.76%) Designer
10 7 (3.76%) Senior Developer
10 7 (3.76%) Senior Front-End Developer
10 7 (3.76%) SEO Executive
10 7 (3.76%) Web Editor
Libraries, Frameworks & Software Standards
1 59 (31.72%) HTML
2 44 (23.66%) CSS
3 25 (13.44%) HTML5
4 20 (10.75%) CSS3
5 19 (10.22%) jQuery
5 19 (10.22%) Sass
6 16 (8.60%) React
7 14 (7.53%) LESS
8 13 (6.99%) AngularJS
9 9 (4.84%) Ajax
10 8 (4.30%) .NET
11 7 (3.76%) Web Services
12 6 (3.23%) Node.js
12 6 (3.23%) XHTML
13 5 (2.69%) XML
14 4 (2.15%) Backbone.js
14 4 (2.15%) Ember.js
14 4 (2.15%) Gherkin
14 4 (2.15%) KnockoutJS
15 3 (1.61%) Mustache
Miscellaneous
1 41 (22.04%) User Experience
2 36 (19.35%) Social Media
3 24 (12.90%) Analytical Skills
4 15 (8.06%) Algorithms
5 7 (3.76%) Copywriting
6 6 (3.23%) Mobile App
7 5 (2.69%) Visualisation
8 4 (2.15%) Mobile Banking
8 4 (2.15%) Statistics
9 3 (1.61%) Computer Science
9 3 (1.61%) Digital Media
9 3 (1.61%) Economics
9 3 (1.61%) Management Information System
9 3 (1.61%) Mathematics
9 3 (1.61%) W3C
9 3 (1.61%) Wiki
10 2 (1.08%) Animation
10 2 (1.08%) Fintech
10 2 (1.08%) FMCG
11 1 (0.54%) Online Games
Operating Systems
1 4 (2.15%) Apple iOS
1 4 (2.15%) Windows
2 3 (1.61%) Windows Server
3 2 (1.08%) Android
3 2 (1.08%) Mac OS X
Processes & Methodologies
1 71 (38.17%) Analytics
2 54 (29.03%) Agile Software Development
3 40 (21.51%) Digital Marketing
4 30 (16.13%) E-Commerce
5 26 (13.98%) Content Management
6 25 (13.44%) Web Analytics
7 23 (12.37%) Front End Development
8 22 (11.83%) Pay per click
8 22 (11.83%) Project Management
8 22 (11.83%) Scrum
9 19 (10.22%) Data Analysis
9 19 (10.22%) Web Development
10 17 (9.14%) Stakeholder Management
11 12 (6.45%) B2B
11 12 (6.45%) Business Analysis
11 12 (6.45%) Responsive Web Design
12 11 (5.91%) Digital Analytics
12 11 (5.91%) Migration
12 11 (5.91%) Wireframes
13 10 (5.38%) Tag Management
Programming Languages
1 47 (25.27%) JavaScript
2 14 (7.53%) SQL
3 9 (4.84%) Java
4 7 (3.76%) PHP
5 4 (2.15%) ES6
5 4 (2.15%) Groovy
6 3 (1.61%) C#
6 3 (1.61%) Clojure
6 3 (1.61%) Haskell
6 3 (1.61%) Python
6 3 (1.61%) VBA
7 1 (0.54%) Apple Swift
7 1 (0.54%) ECMAScript
7 1 (0.54%) Objective-C
7 1 (0.54%) T-SQL
Qualifications
1 15 (8.06%) Degree
2 1 (0.54%) BPSS Clearance
2 1 (0.54%) PMI Certification
2 1 (0.54%) PMP
2 1 (0.54%) Security Cleared
Quality Assurance & Compliance
1 11 (5.91%) QA
2 5 (2.69%) WCAG
3 2 (1.08%) Disclosure Scotland
4 1 (0.54%) Data Quality
4 1 (0.54%) WAI
System Software
1 3 (1.61%) Active Directory
2 2 (1.08%) Hyper-V
Vendors
1 39 (20.97%) Google
2 19 (10.22%) Adobe
3 10 (5.38%) Tableau
4 7 (3.76%) SAP
5 6 (3.23%) Microsoft
6 5 (2.69%) Facebook
6 5 (2.69%) Salesforce.com
6 5 (2.69%) Twitter
7 4 (2.15%) Optimizely
7 4 (2.15%) Sitecore
8 3 (1.61%) CODA
8 3 (1.61%) hybris
8 3 (1.61%) Zend
9 2 (1.08%) DoubleClick
9 2 (1.08%) EPiServer
10 1 (0.54%) Coremetrics
10 1 (0.54%) Omniture
10 1 (0.54%) OpenText
10 1 (0.54%) Oracle
10 1 (0.54%) Yahoo!
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Posted: 3 days ago
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