The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 23 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Sep 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 311 341 307
Rank change year-on-year
+30 -34
Contract jobs citing SEO 104 89 114
As % of all contract IT jobs located in London 0.42% 0.35% 0.44%
As % of the Processes & Methodologies category 0.55% 0.46% 0.58%
Number of daily rates quoted 72 50 71
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£328 £300 £313
Average daily rate % change year-on-year
+9.16% -4.00%
90% offered a daily rate of more than £160 £145 £180
10% offered a daily rate of more than £475 £475 £450
UK excluding London average daily rate £275 £325 £308
% change year-on-year
-15.38% +5.69%
Number of hourly rates quoted 3 0 4
Average hourly rate £35.00 - £41.25
90% offered a hourly rate of more than £29.40 - £36.80
10% offered a hourly rate of more than £36.20 - £45.00
UK excluding London average hourly rate £27.50 £37.50 £18.00
% change year-on-year
-26.66% +108.33%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
19054 19489 19712
As % of all contract IT jobs located in London 77.74% 77.56% 75.33%
Number of daily rates quoted 13487 13636 13293
Average daily rate £450 £450 £425
Average daily rate % change year-on-year
- +5.88%
90% offered a daily rate of more than £300 £300 £295
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £367 £363
% change year-on-year
+2.17% +1.24%
Number of hourly rates quoted 235 230 375
Average hourly rate £21.75 £20.93 £32.50
Average hourly rate % change year-on-year
+3.94% -35.61%
90% offered a hourly rate of more than £13.50 £13.00 £15.50
10% offered a hourly rate of more than £53.50 £50.40 £50.00
UK excluding London average hourly rate £25.75 £30.00 £30.00
% change year-on-year
-14.16% -

SEO
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 23 September 2014.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 23 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +6 17 £291 +9.90% 11
Kingston Upon Thames - 2 £328 - 2
New Malden - - - -
Ruislip - - - -
Upminster - - - -
Hammersmith - - - -
Wimbledon - - - -
Chiswick - - - -
Enfield - - - -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 23 September 2014, IT contractor jobs across the London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 126 (56.25%) HTML
2 106 (47.32%) CSS
3 89 (39.73%) Agile Software Development
4 81 (36.16%) JavaScript
5 73 (32.59%) Analytics
6 71 (31.70%) Marketing
7 61 (27.23%) HTML5
8 58 (25.89%) Content Management
8 58 (25.89%) CMS
9 55 (24.55%) Social Media
10 54 (24.11%) User Experience
11 51 (22.77%) jQuery
12 49 (21.88%) CSS3
13 47 (20.98%) Project Management
14 40 (17.86%) Publishing
14 40 (17.86%) XML
15 39 (17.41%) E-Commerce
15 39 (17.41%) Subversion
16 38 (16.96%) Ajax
16 38 (16.96%) Google
17 33 (14.73%) Adobe
18 32 (14.29%) Photoshop
18 32 (14.29%) Git (software)
19 31 (13.84%) Web Analytics
20 29 (12.95%) MySQL
20 29 (12.95%) PHP
20 29 (12.95%) Legal
21 28 (12.50%) Web Development
22 27 (12.05%) Digital Marketing
22 27 (12.05%) Java

SEO
Top Related IT Skills in London by Category

For the 6 months to 23 September 2014, IT contractor jobs across the London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 58 (25.89%) CMS
2 13 (5.80%) SharePoint
3 10 (4.46%) Tomcat
4 8 (3.57%) WordPress
4 8 (3.57%) Confluence
4 8 (3.57%) Node.js
5 7 (3.13%) IIS
6 6 (2.68%) Adobe CQ
6 6 (2.68%) Sitecore CMS
7 5 (2.23%) Umbraco
8 3 (1.34%) Drupal
8 3 (1.34%) SharePoint 2013
9 2 (0.89%) SharePoint 2010
9 2 (0.89%) TeamSite
10 1 (0.45%) TYPO3
10 1 (0.45%) Apache
10 1 (0.45%) Documentum
10 1 (0.45%) Jetty
10 1 (0.45%) Apache Solr
Applications
1 32 (14.29%) Photoshop
2 14 (6.25%) Adobe Illustrator
3 10 (4.46%) MS Office
4 8 (3.57%) Fireworks
5 7 (3.13%) MS Excel
6 5 (2.23%) Acrobat
7 4 (1.79%) MS PowerPoint
8 2 (0.89%) Spreadsheet
8 2 (0.89%) InDesign
8 2 (0.89%) MS Project
Business Applications
1 26 (11.61%) Google Analytics
2 12 (5.36%) SiteCatalyst
3 7 (3.13%) WebTrends
4 3 (1.34%) Magento
5 2 (0.89%) Agresso
6 1 (0.45%) Fredhopper
6 1 (0.45%) Dynamics CRM
Cloud Services
1 7 (3.13%) GitHub
2 2 (0.89%) SuccessFactors
3 1 (0.45%) Basecamp
3 1 (0.45%) Microsoft Azure
3 1 (0.45%) Amazon AWS
3 1 (0.45%) Google Apps
Communications & Networking
1 15 (6.70%) Intranet
2 12 (5.36%) Internet
3 4 (1.79%) SSL
4 3 (1.34%) MVNO
5 2 (0.89%) Firewall
6 1 (0.45%) HTTP
6 1 (0.45%) DNS
Database & Business Intelligence
1 29 (12.95%) MySQL
2 8 (3.57%) SQL Server
3 2 (0.89%) Data Warehouse
3 2 (0.89%) MongoDB
3 2 (0.89%) Relational Database
4 1 (0.45%) Oracle Database
4 1 (0.45%) SQL Server 2008
4 1 (0.45%) Oracle Reports
Development Applications
1 39 (17.41%) Subversion
2 32 (14.29%) Git (software)
3 15 (6.70%) Dreamweaver
4 13 (5.80%) JUnit
5 11 (4.91%) PHPUnit
5 11 (4.91%) JSUnit
6 10 (4.46%) JIRA
7 8 (3.57%) Jasmine
8 5 (2.23%) Jenkins
8 5 (2.23%) Mocha
9 4 (1.79%) Visual Studio
9 4 (1.79%) QUnit
10 2 (0.89%) Appcelerator Titanium
11 1 (0.45%) Balsamiq Mockups
11 1 (0.45%) Axure RP
11 1 (0.45%) Maven
11 1 (0.45%) Team Foundation Server
11 1 (0.45%) Mercurial
General
1 71 (31.70%) Marketing
2 40 (17.86%) Publishing
3 29 (12.95%) Legal
4 24 (10.71%) Finance
5 20 (8.93%) Retail
6 14 (6.25%) Advertising
7 7 (3.13%) Pharmaceutical
8 5 (2.23%) Games
8 5 (2.23%) German Language
9 4 (1.79%) Banking
10 3 (1.34%) Back Office
10 3 (1.34%) Arabic Language
11 2 (0.89%) Multimedia
11 2 (0.89%) Telecoms
12 1 (0.45%) Financial Institution
12 1 (0.45%) Retail Banking
12 1 (0.45%) Czech Language
12 1 (0.45%) Polish Language
12 1 (0.45%) Spanish Language
12 1 (0.45%) Turkish Language
Job Titles
1 77 (34.38%) Developer
2 29 (12.95%) Web Developer
2 29 (12.95%) Designer
3 26 (11.61%) Front-End Developer
4 17 (7.59%) Analyst
5 16 (7.14%) Content Manager
6 15 (6.70%) Web Manager
7 12 (5.36%) Project Manager
8 8 (3.57%) Web Analyst
8 8 (3.57%) Hybris Developer
9 7 (3.13%) UI Programmer
9 7 (3.13%) Digital Project Manager
9 7 (3.13%) UI Developer
10 5 (2.23%) Copywriter
10 5 (2.23%) Content Editor
10 5 (2.23%) Architect
10 5 (2.23%) Consultant
10 5 (2.23%) Senior Developer
10 5 (2.23%) Webmaster
10 5 (2.23%) Campaign Manager
Libraries, Frameworks & Software Standards
1 126 (56.25%) HTML
2 106 (47.32%) CSS
3 61 (27.23%) HTML5
4 51 (22.77%) jQuery
5 49 (21.88%) CSS3
6 40 (17.86%) XML
7 38 (16.96%) Ajax
8 24 (10.71%) AngularJS
9 21 (9.38%) .NET
10 20 (8.93%) XHTML
11 15 (6.70%) Sass
11 15 (6.70%) Twitter Bootstrap
12 14 (6.25%) Web Services
13 13 (5.80%) ASP.NET
14 11 (4.91%) Backbone.js
15 10 (4.46%) JSP
15 10 (4.46%) XSD
15 10 (4.46%) Spring
16 9 (4.02%) Spring MVC
17 8 (3.57%) XSL
Miscellaneous
1 55 (24.55%) Social Media
2 54 (24.11%) User Experience
3 23 (10.27%) Analytical Skills
4 9 (4.02%) Copywriting
4 9 (4.02%) W3C
5 8 (3.57%) Management Information System
6 6 (2.68%) Digital Media
6 6 (2.68%) Mobile App
7 5 (2.23%) Animation
7 5 (2.23%) Blog
8 4 (1.79%) iPad
8 4 (1.79%) Open Source
9 3 (1.34%) Computer Science
9 3 (1.34%) Handset
9 3 (1.34%) Statistics
10 2 (0.89%) Tandem
10 2 (0.89%) Freedom of Information
10 2 (0.89%) Graphic Design
10 2 (0.89%) Video Editing
10 2 (0.89%) Psychology
Operating Systems
1 13 (5.80%) UNIX
2 5 (2.23%) Apple iOS
3 4 (1.79%) Linux
4 3 (1.34%) Android
4 3 (1.34%) Windows
5 1 (0.45%) Solaris
Processes & Methodologies
1 89 (39.73%) Agile Software Development
2 73 (32.59%) Analytics
3 58 (25.89%) Content Management
4 47 (20.98%) Project Management
5 39 (17.41%) E-Commerce
6 31 (13.84%) Web Analytics
7 28 (12.50%) Web Development
8 27 (12.05%) Digital Marketing
9 24 (10.71%) OO
10 22 (9.82%) Unit Testing
11 21 (9.38%) Scrum
12 20 (8.93%) MVC
13 19 (8.48%) Pay per click
14 18 (8.04%) Responsive Web Design
15 16 (7.14%) Web Application Development
16 15 (6.70%) Continuous Integration
17 13 (5.80%) Web Design
17 13 (5.80%) Benchmarking
18 11 (4.91%) TDD
18 11 (4.91%) OO PHP
Programming Languages
1 81 (36.16%) JavaScript
2 29 (12.95%) PHP
3 27 (12.05%) Java
4 14 (6.25%) SQL
5 12 (5.36%) C#
6 5 (2.23%) Ruby
7 4 (1.79%) Groovy
7 4 (1.79%) C
8 3 (1.34%) C++
9 2 (0.89%) Python
10 1 (0.45%) CoffeeScript
10 1 (0.45%) PHP5
10 1 (0.45%) ActionScript
10 1 (0.45%) PL/SQL
Qualifications
1 26 (11.61%) Degree
2 3 (1.34%) Security Cleared
3 1 (0.45%) SC Cleared
3 1 (0.45%) Postgraduate
3 1 (0.45%) Oracle Certification
3 1 (0.45%) Sun Certification
Quality Assurance & Compliance
1 15 (6.70%) QA
2 5 (2.23%) SLA
3 2 (0.89%) WCAG
4 1 (0.45%) PCI DSS
Systems Management
1 2 (0.89%) Capistrano
Vendors
1 38 (16.96%) Google
2 33 (14.73%) Adobe
3 11 (4.91%) Facebook
4 10 (4.46%) Twitter
4 10 (4.46%) Microsoft
4 10 (4.46%) Omniture
5 8 (3.57%) Sitecore
5 8 (3.57%) hybris
6 6 (2.68%) RedDot
7 5 (2.23%) Zend
8 4 (1.79%) Open Text
8 4 (1.79%) DoubleClick
9 3 (1.34%) FatWire
9 3 (1.34%) Oracle
10 2 (0.89%) Interwoven
10 2 (0.89%) Endeca
10 2 (0.89%) EPiServer
11 1 (0.45%) Eloqua
11 1 (0.45%) TIBCO
11 1 (0.45%) Sony
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