The first table below looks at the demand for SEO skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the London region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 298 317 302
Rank change year-on-year
+19 -15
Contract jobs citing SEO 122 96 107
As % of all contract IT jobs located in London 0.52% 0.40% 0.41%
As % of the Processes & Methodologies category 0.68% 0.52% 0.55%
Number of daily rates quoted 78 70 66
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £300 £309
Average daily rate % change year-on-year
+8.33% -2.83%
90% offered a daily rate of more than £125 £160 £204
10% offered a daily rate of more than £468 £425 £488
UK excluding London average daily rate £278 £290 £300
% change year-on-year
-4.31% -3.33%
Number of hourly rates quoted 2 2 0
Average hourly rate £37.00 £12.50 -
Average hourly rate % change year-on-year
+196.00% -
UK excluding London average hourly rate £40.50 £22.50 £17.25
% change year-on-year
+80.00% +30.43%
Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18062 18544 19522
As % of all contract IT jobs located in London 76.87% 76.39% 73.96%
Number of daily rates quoted 12621 12882 12946
Average daily rate £442 £450 £445
Average daily rate % change year-on-year
-1.77% +1.12%
90% offered a daily rate of more than £300 £300 £295
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 220 256 380
Average hourly rate £20.18 £27.50 £27.50
Average hourly rate % change year-on-year
-26.60% -
90% offered a hourly rate of more than £14.00 £15.00 £15.00
10% offered a hourly rate of more than £53.50 £51.50 £47.50
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%
SEO
England

SEO
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 29 July 2014.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +26 25 £200 -24.52% 14
Southwark - - - -
Hammersmith - - - -
Chiswick - - - - 1
Barking - - - -
Barnet - - - -
Croydon - - - -
Enfield - - - -
Hounslow - - - -
Ilford - - - -
Kingston Upon Thames - - - -
Romford - - - -
Ruislip - - - -
Teddington - - - -
Wembley - - - -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 29 July 2014, IT contractor jobs across the London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 127 (56.44%) HTML
2 110 (48.89%) CSS
3 90 (40.00%) JavaScript
4 88 (39.11%) Analytics
5 73 (32.44%) CMS
5 73 (32.44%) Agile Software Development
6 70 (31.11%) Marketing
7 66 (29.33%) HTML5
8 64 (28.44%) Content Management
9 60 (26.67%) jQuery
10 52 (23.11%) Git (software)
11 51 (22.67%) Google
12 50 (22.22%) E-Commerce
13 49 (21.78%) CSS3
14 45 (20.00%) Social Media
15 41 (18.22%) Google Analytics
16 40 (17.78%) Adobe
16 40 (17.78%) Scrum
17 38 (16.89%) Project Management
17 38 (16.89%) PHP
18 34 (15.11%) Ajax
19 32 (14.22%) Subversion
19 32 (14.22%) Publishing
20 29 (12.89%) MySQL
20 29 (12.89%) AngularJS
21 28 (12.44%) Responsive Web Design
21 28 (12.44%) XML
21 28 (12.44%) Web Analytics
22 27 (12.00%) Legal
23 26 (11.56%) Web Development

SEO
Top Related IT Skills in London by Category

For the 6 months to 29 July 2014, IT contractor jobs across the London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 73 (32.44%) CMS
2 19 (8.44%) Umbraco
3 13 (5.78%) WordPress
3 13 (5.78%) Adobe CQ
4 12 (5.33%) SharePoint
5 7 (3.11%) IIS
5 7 (3.11%) Node.js
6 6 (2.67%) Drupal
7 4 (1.78%) Tomcat
8 3 (1.33%) Confluence
8 3 (1.33%) SharePoint 2010
9 2 (0.89%) TeamSite
10 1 (0.44%) TYPO3
10 1 (0.44%) Apache
10 1 (0.44%) Documentum
10 1 (0.44%) Apache Solr
Applications
1 22 (9.78%) Photoshop
2 10 (4.44%) Adobe Illustrator
3 8 (3.56%) MS Office
4 6 (2.67%) MS Excel
4 6 (2.67%) Fireworks
5 5 (2.22%) Acrobat
5 5 (2.22%) MS Project
5 5 (2.22%) MS PowerPoint
6 2 (0.89%) Spreadsheet
7 1 (0.44%) InDesign
Business Applications
1 41 (18.22%) Google Analytics
2 10 (4.44%) SiteCatalyst
3 7 (3.11%) Magento
4 6 (2.67%) WebTrends
5 3 (1.33%) Dynamics AX
6 2 (0.89%) Agresso
7 1 (0.44%) Dynamics CRM
7 1 (0.44%) Fredhopper
Cloud Services
1 4 (1.78%) GitHub
2 2 (0.89%) Microsoft Azure
2 2 (0.89%) SuccessFactors
3 1 (0.44%) Amazon AWS
3 1 (0.44%) Google Apps
3 1 (0.44%) Basecamp
Communications & Networking
1 15 (6.67%) Internet
2 10 (4.44%) Intranet
3 2 (0.89%) SSL
3 2 (0.89%) Firewall
3 2 (0.89%) MVNO
4 1 (0.44%) SMS
4 1 (0.44%) HTTP
4 1 (0.44%) DNS
Database & Business Intelligence
1 29 (12.89%) MySQL
2 24 (10.67%) SQL Server
3 14 (6.22%) SQL Server 2008
4 4 (1.78%) MongoDB
5 2 (0.89%) Data Warehouse
6 1 (0.44%) Oracle Database
6 1 (0.44%) Oracle Reports
Development Applications
1 52 (23.11%) Git (software)
2 32 (14.22%) Subversion
3 16 (7.11%) Mercurial
4 15 (6.67%) TeamCity
4 15 (6.67%) Kiln
5 12 (5.33%) Dreamweaver
5 12 (5.33%) JSUnit
5 12 (5.33%) PHPUnit
6 6 (2.67%) JIRA
6 6 (2.67%) JUnit
6 6 (2.67%) Jasmine
7 4 (1.78%) Visual Studio
7 4 (1.78%) Mocha
8 3 (1.33%) QUnit
9 2 (0.89%) Jenkins
10 1 (0.44%) Eclipse
General
1 70 (31.11%) Marketing
2 32 (14.22%) Publishing
3 27 (12.00%) Legal
4 25 (11.11%) Finance
5 14 (6.22%) Advertising
6 12 (5.33%) Retail
7 7 (3.11%) Pharmaceutical
8 5 (2.22%) Games
8 5 (2.22%) Banking
8 5 (2.22%) German Language
9 3 (1.33%) Arabic Language
10 2 (0.89%) Multimedia
10 2 (0.89%) Back Office
10 2 (0.89%) Telecoms
11 1 (0.44%) Financial Institution
11 1 (0.44%) Retail Banking
11 1 (0.44%) Spanish Language
Job Titles
1 88 (39.11%) Developer
2 34 (15.11%) Web Developer
2 34 (15.11%) Front-End Developer
3 19 (8.44%) Designer
4 16 (7.11%) Project Manager
5 14 (6.22%) Analyst
6 13 (5.78%) Content Manager
7 11 (4.89%) Web Manager
8 7 (3.11%) Digital Project Manager
9 6 (2.67%) Web Analyst
9 6 (2.67%) Webmaster
10 5 (2.22%) Campaign Manager
11 4 (1.78%) CSS Developer
11 4 (1.78%) Drupal Developer
11 4 (1.78%) Agile Project Manager
11 4 (1.78%) .NET Developer
11 4 (1.78%) Website Manager
11 4 (1.78%) Consultant
11 4 (1.78%) Architect
11 4 (1.78%) Content Editor
Libraries, Frameworks & Software Standards
1 127 (56.44%) HTML
2 110 (48.89%) CSS
3 66 (29.33%) HTML5
4 60 (26.67%) jQuery
5 49 (21.78%) CSS3
6 34 (15.11%) Ajax
7 29 (12.89%) AngularJS
8 28 (12.44%) XML
9 25 (11.11%) XHTML
10 23 (10.22%) Twitter Bootstrap
11 19 (8.44%) .NET
12 17 (7.56%) LESS
13 14 (6.22%) Sass
14 12 (5.33%) Backbone.js
15 11 (4.89%) ASP.NET
15 11 (4.89%) Web Services
16 9 (4.00%) XSLT
16 9 (4.00%) JSP
16 9 (4.00%) Semantic HTML
17 7 (3.11%) JSON
Miscellaneous
1 45 (20.00%) Social Media
2 13 (5.78%) Management Information System
3 9 (4.00%) Copywriting
4 7 (3.11%) W3C
4 7 (3.11%) Computer Science
4 7 (3.11%) Digital Media
5 6 (2.67%) Statistics
6 4 (1.78%) Blog
6 4 (1.78%) iPad
7 3 (1.33%) Semantic Web
7 3 (1.33%) Open Source
7 3 (1.33%) Mobile App
7 3 (1.33%) Animation
8 2 (0.89%) Video Editing
8 2 (0.89%) Psychology
8 2 (0.89%) Freedom of Information
8 2 (0.89%) Handset
8 2 (0.89%) FMCG
8 2 (0.89%) New Media
9 1 (0.44%) Visualisation
Operating Systems
1 19 (8.44%) Windows
2 15 (6.67%) Windows Server 2003
2 15 (6.67%) Windows Server 2008
3 8 (3.56%) UNIX
4 5 (2.22%) Linux
5 3 (1.33%) Android
6 2 (0.89%) Apple iOS
7 1 (0.44%) Solaris
Processes & Methodologies
1 88 (39.11%) Analytics
2 73 (32.44%) Agile Software Development
3 64 (28.44%) Content Management
4 50 (22.22%) E-Commerce
5 40 (17.78%) Scrum
6 38 (16.89%) Project Management
7 28 (12.44%) Web Analytics
7 28 (12.44%) Responsive Web Design
8 26 (11.56%) Web Development
8 26 (11.56%) Digital Marketing
9 24 (10.67%) Continuous Integration
9 24 (10.67%) OO
9 24 (10.67%) TDD
10 23 (10.22%) User Acceptance Testing
11 22 (9.78%) Pay per click
12 18 (8.00%) Kanban
12 18 (8.00%) BDD
13 17 (7.56%) Continuous Improvement
13 17 (7.56%) Unit Testing
14 15 (6.67%) MVC
Programming Languages
1 90 (40.00%) JavaScript
2 38 (16.89%) PHP
3 25 (11.11%) C#
4 21 (9.33%) Java
5 14 (6.22%) SQL
6 7 (3.11%) Ruby
7 3 (1.33%) Groovy
7 3 (1.33%) ActionScript
7 3 (1.33%) Python
7 3 (1.33%) C
8 2 (0.89%) C++
8 2 (0.89%) ActionScript 3.0
9 1 (0.44%) CoffeeScript
9 1 (0.44%) PHP5
9 1 (0.44%) PL/SQL
Qualifications
1 24 (10.67%) Degree
2 1 (0.44%) SC Cleared
2 1 (0.44%) Security Cleared
2 1 (0.44%) Postgraduate
Quality Assurance & Compliance
1 19 (8.44%) QA
2 6 (2.67%) SLA
3 3 (1.33%) WCAG
4 1 (0.44%) Section 508
Systems Management
1 2 (0.89%) Capistrano
Vendors
1 51 (22.67%) Google
2 40 (17.78%) Adobe
3 15 (6.67%) Venda
4 9 (4.00%) Facebook
4 9 (4.00%) Omniture
5 7 (3.11%) Twitter
6 6 (2.67%) Microsoft
7 5 (2.22%) Zend
8 4 (1.78%) Open Text
9 3 (1.33%) RedDot
9 3 (1.33%) FatWire
9 3 (1.33%) JD Edwards
9 3 (1.33%) SAP
9 3 (1.33%) hybris
10 2 (0.89%) EPiServer
10 2 (0.89%) Sitecore
10 2 (0.89%) Oracle
10 2 (0.89%) Salesforce.com
10 2 (0.89%) Interwoven
10 2 (0.89%) DoubleClick
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