The table below looks at the statistics for SEO skills in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 322 300 325
Rank change year-on-year
-22 +25
Contract jobs citing SEO 103 123 95
As % of all contract IT jobs located in London 0.44% 0.52% 0.39%
As % of the Processes & Methodologies category 0.55% 0.66% 0.50%
Number of daily rates quoted 71 78 69
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £325 £294
Average daily rate % change year-on-year
- +10.63%
90% offered a daily rate of more than £170 £125 £160
10% offered a daily rate of more than £500 £468 £425
UK excluding London average daily rate £320 £275 £300
% change year-on-year
+16.36% -8.33%
Number of hourly rates quoted 1 2 2
Average hourly rate £175.00 £37.00 £12.50
Average hourly rate % change year-on-year
+372.97% +196.00%
UK excluding London average hourly rate £32.00 £40.50 £22.50
% change year-on-year
-20.98% +80.00%
SEO
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the London region.

Processes & Methodologies Category
London
Contract IT job ads with a match in the
Processes & Methodologies category
18590 18554 19032
As % of all contract IT jobs located in London 79.19% 78.90% 78.50%
Number of daily rates quoted 13248 12960 13184
Average daily rate £450 £445 £450
Average daily rate % change year-on-year
+1.12% -1.11%
90% offered a daily rate of more than £313 £300 £300
10% offered a daily rate of more than £625 £600 £600
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 224 225 260
Average hourly rate £22.00 £20.50 £27.99
Average hourly rate % change year-on-year
+7.31% -26.74%
90% offered a hourly rate of more than £13.00 £14.00 £15.00
10% offered a hourly rate of more than £66.00 £53.50 £51.36
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

SEO
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing SEO across the London region as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in London

SEO
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO across the London region.

SEO Daily Rate Trend in London

SEO
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO across the London region over the 3 months to 31 July 2015.

SEO Daily Rate Histogram in London

SEO
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO across the London region.

SEO Hourly Rate Trend in London

SEO
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the London region over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -13 22 £200 - 22
Romford - 5 £240 -
Croydon - 3 £305 -
Canary Wharf -9 2 £250 -13.04%
West Drayton - 1 £563 -
SEO
England

SEO
Top 30 Related IT Skills in London

For the 6 months to 31 July 2015, IT contractor jobs across the London region citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 103 (50.74%) Analytics
2 74 (36.45%) HTML
3 72 (35.47%) Marketing
4 69 (33.99%) JavaScript
5 64 (31.53%) CSS
6 59 (29.06%) Content Management
7 58 (28.57%) User Experience
8 52 (25.62%) CMS
9 51 (25.12%) Agile Software Development
10 49 (24.14%) Google
11 48 (23.65%) jQuery
12 42 (20.69%) Web Analytics
13 41 (20.20%) Google Analytics
14 37 (18.23%) Social Media
15 35 (17.24%) Project Management
15 35 (17.24%) Adobe
16 34 (16.75%) Digital Marketing
17 30 (14.78%) E-Commerce
17 30 (14.78%) Finance
18 28 (13.79%) Internet
18 28 (13.79%) HTML5
19 25 (12.32%) Publishing
20 23 (11.33%) Degree
20 23 (11.33%) Adobe Experience Manager
21 20 (9.85%) Analytical Skills
21 20 (9.85%) Web Development
22 19 (9.36%) Scrum
22 19 (9.36%) Photoshop
22 19 (9.36%) SQL
22 19 (9.36%) CSS3

SEO
Top Related IT Skills in London by Category

For the 6 months to 31 July 2015, IT contractor jobs across the London region citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 52 (25.62%) CMS
2 23 (11.33%) Adobe Experience Manager
3 10 (4.93%) Sitecore CMS
4 7 (3.45%) Drupal
4 7 (3.45%) Apache
5 6 (2.96%) Umbraco
6 5 (2.46%) SharePoint
6 5 (2.46%) IIS
6 5 (2.46%) ColdFusion
6 5 (2.46%) Node.js
7 4 (1.97%) Kentico
7 4 (1.97%) Oracle HTTP Server
7 4 (1.97%) WebLogic
7 4 (1.97%) Tomcat
7 4 (1.97%) Oracle Workflow
7 4 (1.97%) TYPO3
8 3 (1.48%) NetWeaver
8 3 (1.48%) BizTalk Server
8 3 (1.48%) WordPress
8 3 (1.48%) Railo
Applications
1 19 (9.36%) Photoshop
2 11 (5.42%) MS Excel
3 5 (2.46%) MS Visio
3 5 (2.46%) Spreadsheet
4 2 (0.99%) MS Office
4 2 (0.99%) Adobe Illustrator
5 1 (0.49%) InDesign
5 1 (0.49%) MS PowerPoint
5 1 (0.49%) SPSS
5 1 (0.49%) Fireworks
5 1 (0.49%) OmniGraffle
5 1 (0.49%) Adobe Creative Suite
Business Applications
1 10 (4.93%) WebTrends
2 4 (1.97%) Dynamics CRM
3 2 (0.99%) Tridion
3 2 (0.99%) Radian6
4 1 (0.49%) Dynamics AX
4 1 (0.49%) Magento
Cloud Services
1 41 (20.20%) Google Analytics
2 12 (5.91%) Adobe Analytics
3 8 (3.94%) SaaS
4 7 (3.45%) Amazon AWS
5 3 (1.48%) PaaS
5 3 (1.48%) Microsoft Azure
6 2 (0.99%) GitHub
7 1 (0.49%) Basecamp
Communications & Networking
1 28 (13.79%) Internet
2 8 (3.94%) HTTP
3 3 (1.48%) DNS
3 3 (1.48%) SSL
3 3 (1.48%) Intranet
4 2 (0.99%) Extranet
5 1 (0.49%) SSH
Database & Business Intelligence
1 14 (6.90%) SQL Server
2 7 (3.45%) Data Mining
2 7 (3.45%) Oracle Database
3 5 (2.46%) SQLite
4 2 (0.99%) Hadoop
4 2 (0.99%) PostgreSQL
4 2 (0.99%) DB2
4 2 (0.99%) Relational Database
4 2 (0.99%) NoSQL
4 2 (0.99%) MySQL
5 1 (0.49%) Big Data
5 1 (0.49%) Amazon Redshift
5 1 (0.49%) Data Warehouse
5 1 (0.49%) Apache Hive
5 1 (0.49%) Jackrabbit
5 1 (0.49%) SQL Server 2008
Development Applications
1 12 (5.91%) Subversion
1 12 (5.91%) Git (software)
2 7 (3.45%) JIRA
3 5 (2.46%) Selenium
3 5 (2.46%) Jasmine
4 3 (1.48%) Axure RP
5 2 (0.99%) Cucumber
5 2 (0.99%) Grunt
5 2 (0.99%) gulp
5 2 (0.99%) RSpec
5 2 (0.99%) WebDriver
5 2 (0.99%) Visual Studio
5 2 (0.99%) Dreamweaver
6 1 (0.49%) Maven
6 1 (0.49%) Mockito
6 1 (0.49%) Mocha
6 1 (0.49%) JUnit
General
1 72 (35.47%) Marketing
2 30 (14.78%) Finance
3 25 (12.32%) Publishing
4 15 (7.39%) Legal
5 13 (6.40%) Arabic Language
6 12 (5.91%) Retail
7 11 (5.42%) Banking
8 7 (3.45%) Advertising
9 3 (1.48%) Law
10 2 (0.99%) Games
10 2 (0.99%) Multimedia
11 1 (0.49%) Interactive Media
11 1 (0.49%) Automotive
Job Titles
1 59 (29.06%) Developer
2 27 (13.30%) Web Developer
3 23 (11.33%) Content Manager
4 17 (8.37%) Designer
5 15 (7.39%) Front-End Developer
6 14 (6.90%) .NET Developer
7 13 (6.40%) Analyst
8 11 (5.42%) .NET Web Developer
9 10 (4.93%) Consultant
10 9 (4.43%) Project Manager
10 9 (4.43%) Web Manager
10 9 (4.43%) Senior Designer
11 8 (3.94%) Web Analyst
12 6 (2.96%) Web Editor
13 5 (2.46%) Architect
13 5 (2.46%) Senior Developer
13 5 (2.46%) Technical Architect
13 5 (2.46%) Marketing Manager
13 5 (2.46%) Digital Content Designer
13 5 (2.46%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 74 (36.45%) HTML
2 64 (31.53%) CSS
3 48 (23.65%) jQuery
4 28 (13.79%) HTML5
5 19 (9.36%) CSS3
6 18 (8.87%) .NET
7 14 (6.90%) Web Services
8 13 (6.40%) ASP.NET
9 11 (5.42%) Sass
9 11 (5.42%) AngularJS
10 10 (4.93%) Spring
11 9 (4.43%) JSON
11 9 (4.43%) Hibernate
11 9 (4.43%) Backbone.js
12 8 (3.94%) XML
12 8 (3.94%) Ajax
13 5 (2.46%) Ruby on Rails
13 5 (2.46%) Django
13 5 (2.46%) JSP
13 5 (2.46%) SAML
Miscellaneous
1 58 (28.57%) User Experience
2 37 (18.23%) Social Media
3 20 (9.85%) Analytical Skills
4 18 (8.87%) Mobile App
5 13 (6.40%) Copywriting
6 9 (4.43%) Visualisation
7 8 (3.94%) Computer Science
7 8 (3.94%) Graphic Design
8 7 (3.45%) Digital Media
9 6 (2.96%) Management Information System
10 5 (2.46%) Statistics
10 5 (2.46%) W3C
10 5 (2.46%) Algorithms
11 4 (1.97%) Mobile Banking
11 4 (1.97%) Google Search Appliance
11 4 (1.97%) Taxonomies
12 3 (1.48%) GIS
12 3 (1.48%) Animation
12 3 (1.48%) Photography
12 3 (1.48%) Client/Server
Operating Systems
1 7 (3.45%) Windows
1 7 (3.45%) Linux
2 5 (2.46%) Apple iOS
3 4 (1.97%) UNIX
3 4 (1.97%) Android
4 1 (0.49%) Windows Phone 7
4 1 (0.49%) Mac OS X
4 1 (0.49%) Windows Phone
Processes & Methodologies
1 103 (50.74%) Analytics
2 59 (29.06%) Content Management
3 51 (25.12%) Agile Software Development
4 42 (20.69%) Web Analytics
5 35 (17.24%) Project Management
6 34 (16.75%) Digital Marketing
7 30 (14.78%) E-Commerce
8 20 (9.85%) Web Development
9 19 (9.36%) Scrum
10 16 (7.88%) Pay per click
11 13 (6.40%) Data Analysis
12 12 (5.91%) Channel Management
13 11 (5.42%) Multivariate Testing
14 10 (4.93%) Workflow
14 10 (4.93%) Responsive Web Design
15 9 (4.43%) Open Source
15 9 (4.43%) SDLC
15 9 (4.43%) Stakeholder Management
15 9 (4.43%) CRM
15 9 (4.43%) Web Usability
Programming Languages
1 69 (33.99%) JavaScript
2 19 (9.36%) SQL
3 16 (7.88%) Java
4 15 (7.39%) C#
5 13 (6.40%) PHP
6 10 (4.93%) Python
6 10 (4.93%) Ruby
7 8 (3.94%) R
8 7 (3.45%) PL/SQL
9 5 (2.46%) CFML
9 5 (2.46%) ActionScript
10 4 (1.97%) Scala
11 3 (1.48%) VB
12 2 (0.99%) C
12 2 (0.99%) PHP5
12 2 (0.99%) Groovy
12 2 (0.99%) Go
13 1 (0.49%) Apple Swift
13 1 (0.49%) ActionScript 3.0
13 1 (0.49%) Objective-C
Qualifications
1 23 (11.33%) Degree
2 4 (1.97%) Security Cleared
3 2 (0.99%) PRINCE2 Certification
4 1 (0.49%) SC Cleared
Quality Assurance & Compliance
1 12 (5.91%) QA
2 6 (2.96%) SLA
Systems Management
1 2 (0.99%) Puppet
Vendors
1 49 (24.14%) Google
2 35 (17.24%) Adobe
3 11 (5.42%) Microsoft
4 10 (4.93%) Sitecore
5 8 (3.94%) Omniture
6 7 (3.45%) Oracle
6 7 (3.45%) Tableau
7 5 (2.46%) Salesforce.com
8 4 (1.97%) Endeca
9 3 (1.48%) Eloqua
9 3 (1.48%) Facebook
9 3 (1.48%) Marketo
10 2 (0.99%) Wall Street Systems
10 2 (0.99%) Twitter
10 2 (0.99%) DoubleClick
11 1 (0.49%) FatWire
11 1 (0.49%) HP
11 1 (0.49%) JD Edwards
11 1 (0.49%) Demandware
11 1 (0.49%) Hitwise
London
CharityJob
Posted: 4 hours ago
City, London
Staffworx Ltd
Rate: From £250 to £350 per annum market rates, please indicate expectations
Posted: Yesterday
London
Preferred Choice
Rate: £200 - £300 per day
Posted: 3 days ago
London
Preferred Choice
Rate: £200 - £300 per day
Posted: 3 days ago
City, London
Spring Technology
Rate: £200.00 - £250.00 per day
Posted: 3 days ago
Enfield, Middlesex
Executive Resource Group
Rate: £280 - 300 per day
Posted: 5 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 20 days ago
London
ABRS
Rate: £500 - £550 per day
Posted: 26 days ago