The table below looks at the prevalence of the term Advertising in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 22 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
22 Feb 2017
Same period 2016 Same period 2015
Advertising
England / London
Rank 164 195 157
Rank change year-on-year
+31 -38
Contract jobs citing Advertising 289 259 311
As % of all contract IT jobs located in London 1.49% 1.21% 1.47%
As % of the General category 3.39% 2.65% 3.23%
Number of daily rates quoted 234 186 213
Median daily rate £425 £425 £414
Median daily rate % change year-on-year
- +2.71%
90% offered a daily rate of more than £275 £259 £263
10% offered a daily rate of more than £600 £550 £530
UK excluding London median daily rate £400 £375 £375
% change year-on-year
+6.66% -
Number of hourly rates quoted 4 8 4
Median hourly rate £20.49 £22.31 £24.23
Median hourly rate % change year-on-year
-8.14% -7.93%
90% offered a hourly rate of more than £11.09 £8.85 £19.48
10% offered a hourly rate of more than £33.40 £26.28 £28.27
UK excluding London median hourly rate £15.75 £15.00 £11.00
% change year-on-year
+5.00% +36.36%

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the London region.

General Category
London
Contract IT job ads with a match in the
General category
8516 9758 9629
As % of all contract IT jobs located in London 44.02% 45.49% 45.62%
Number of daily rates quoted 6040 6903 6915
Median daily rate £500 £498 £475
Median daily rate % change year-on-year
+0.50% +4.73%
90% offered a daily rate of more than £326 £300 £300
10% offered a daily rate of more than £650 £650 £640
UK excluding London median daily rate £411 £400 £400
% change year-on-year
+2.62% -
Number of hourly rates quoted 94 108 99
Median hourly rate £29.38 £26.25 £18.75
Median hourly rate % change year-on-year
+11.92% +40.01%
90% offered a hourly rate of more than £11.33 £11.00 £11.48
10% offered a hourly rate of more than £73.00 £55.00 £39.25
UK excluding London median hourly rate £26.50 £32.50 £22.50
% change year-on-year
-18.46% +44.44%

Advertising
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in London

Advertising
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the London region.

Advertising Daily Rate Trend in London

Advertising
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 22 February 2017.

Advertising Daily Rate Histogram in London

Advertising
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the London region.

Advertising Hourly Rate Trend in London

Advertising
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 22 February 2017.

Advertising Hourly Rate Histogram in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 3 months to 22 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -11 63 £413 -10.85% 51
Hammersmith - 10 £416 -
Bromley +9 6 £625 +21.95% 1
Croydon -2 1 £300 - 2
Feltham - 1 - -
Hayes - 1 £135 -
Hounslow - 1 £450 -
Advertising
England

Advertising
Top 30 Related IT Skills in London

For the 6 months to 22 February 2017, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Advertising.

1 186 (31.10%) Microsoft
2 139 (23.24%) Finance
3 113 (18.90%) Agile Software Development
4 91 (15.22%) .NET
5 89 (14.88%) JavaScript
6 85 (14.21%) Marketing
7 83 (13.88%) Stakeholder Management
8 78 (13.04%) HTML
9 73 (12.21%) C#
10 70 (11.71%) CRM
11 67 (11.20%) SQL
12 64 (10.70%) SharePoint
13 61 (10.20%) CSS
14 59 (9.87%) Retail
15 57 (9.53%) MS Excel
16 53 (8.86%) Dynamics CRM
17 52 (8.70%) SQL Server
18 50 (8.36%) Migration
19 47 (7.86%) Analytical Skills
20 43 (7.19%) Business Intelligence
21 42 (7.02%) MVC
22 41 (6.86%) Java
23 40 (6.69%) Project Management
24 39 (6.52%) Microsoft Azure
25 38 (6.35%) Scrum
26 37 (6.19%) Banking
27 35 (5.85%) TDD
28 32 (5.35%) ASP.NET
29 31 (5.18%) MS Office
29 31 (5.18%) AngularJS

Advertising
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 64 (10.70%) SharePoint
2 27 (4.52%) SharePoint 2013
3 11 (1.84%) SharePoint 2010
4 10 (1.67%) Adobe Experience Manager
4 10 (1.67%) CMS
5 8 (1.34%) SAS
6 6 (1.00%) EPiServer
7 5 (0.84%) Confluence
7 5 (0.84%) Skype for Business
8 4 (0.67%) Oracle SOA Suite
8 4 (0.67%) Tomcat
9 3 (0.50%) Anypoint
9 3 (0.50%) IIS
10 2 (0.33%) Apache Spark
10 2 (0.33%) BizTalk Server
10 2 (0.33%) Documentum
10 2 (0.33%) MS Exchange
10 2 (0.33%) Sitecore CMS
10 2 (0.33%) WebSphere
11 1 (0.17%) Umbraco
Applications
1 57 (9.53%) MS Excel
2 31 (5.18%) MS Office
3 15 (2.51%) MS PowerPoint
4 13 (2.17%) MS Project
5 8 (1.34%) Adobe Creative Suite
6 7 (1.17%) Photoshop
7 5 (0.84%) Adobe Illustrator
8 4 (0.67%) InDesign
8 4 (0.67%) MS Visio
9 3 (0.50%) OmniGraffle
9 3 (0.50%) Spreadsheet
10 2 (0.33%) Autodesk Flame
10 2 (0.33%) CINEMA 4D
10 2 (0.33%) InfoPath
10 2 (0.33%) Maya
10 2 (0.33%) NUKE
11 1 (0.17%) Adobe After Effects
11 1 (0.17%) Adobe Premiere
11 1 (0.17%) Final Cut Pro
11 1 (0.17%) Windchill
Business Applications
1 53 (8.86%) Dynamics CRM
2 11 (1.84%) NetSuite
2 11 (1.84%) Unit4 Business World
3 10 (1.67%) Dynamics AX
3 10 (1.67%) Sage 200
4 7 (1.17%) SAP Business One
5 6 (1.00%) Sage X3
6 3 (0.50%) Magento
6 3 (0.50%) SAP CO
6 3 (0.50%) SAP FI
6 3 (0.50%) SAP FI/CO
6 3 (0.50%) SAP Oil and Gas
6 3 (0.50%) SAP R/3
6 3 (0.50%) SAP SRM
7 2 (0.33%) Dynamics NAV
7 2 (0.33%) OpenText VIM for SAP
8 1 (0.17%) Infor LN
8 1 (0.17%) JDE EnterpriseOne
8 1 (0.17%) SAP Retail
8 1 (0.17%) Sprinklr
Cloud Services
1 39 (6.52%) Microsoft Azure
2 30 (5.02%) Office 365
3 18 (3.01%) Amazon AWS
4 10 (1.67%) SaaS
5 9 (1.51%) Google Analytics
5 9 (1.51%) PaaS
6 7 (1.17%) IaaS
7 6 (1.00%) Azure Active Directory
7 6 (1.00%) Cloud Computing
8 3 (0.50%) Adobe Analytics
8 3 (0.50%) Adobe Creative Cloud
8 3 (0.50%) AdWords
8 3 (0.50%) OneDrive
8 3 (0.50%) Virtual Private Cloud
9 2 (0.33%) AdSense
10 1 (0.17%) GitHub
10 1 (0.17%) Google Cloud Platform
10 1 (0.17%) Google Play
10 1 (0.17%) Route 53
10 1 (0.17%) Socialbakers
Communications & Networking
1 13 (2.17%) TCP/IP
2 9 (1.51%) Firewall
2 9 (1.51%) Internet
3 8 (1.34%) HTTP
4 7 (1.17%) VPN
5 6 (1.00%) Ethernet
5 6 (1.00%) IPv4
5 6 (1.00%) IPv6
5 6 (1.00%) OSPF
5 6 (1.00%) Wireless
5 6 (1.00%) Wireshark
6 5 (0.84%) LAN
6 5 (0.84%) Skype
7 4 (0.67%) DHCP
7 4 (0.67%) DNS
7 4 (0.67%) Intranet
7 4 (0.67%) MRTG
7 4 (0.67%) Network Security
8 3 (0.50%) SAN
8 3 (0.50%) WAN
Database & Business Intelligence
1 52 (8.70%) SQL Server
2 24 (4.01%) SQL Server Reporting Services
3 22 (3.68%) SQL Server Integration Services
4 20 (3.34%) SQL Server Analysis Services
5 16 (2.68%) Data Warehouse
6 12 (2.01%) NoSQL
7 9 (1.51%) Crystal Reports
7 9 (1.51%) MySQL
8 8 (1.34%) BusinessObjects
8 8 (1.34%) SQL Server 2012
9 7 (1.17%) OLAP
9 7 (1.17%) Relational Database
10 6 (1.00%) SQL Server 2014
11 5 (0.84%) Redis
11 5 (0.84%) SQL Server 2008
12 4 (0.67%) Data Mining
12 4 (0.67%) MongoDB
12 4 (0.67%) OLAP Cube
12 4 (0.67%) Power BI
13 3 (0.50%) Microsoft Power View
Development Applications
1 9 (1.51%) Selenium
2 8 (1.34%) Jenkins
2 8 (1.34%) JIRA
2 8 (1.34%) NUnit
3 7 (1.17%) Cucumber
3 7 (1.17%) MSTest
3 7 (1.17%) Visual Studio
4 4 (0.67%) Git (software)
4 4 (0.67%) JUnit
4 4 (0.67%) Mockito
4 4 (0.67%) TeamCity
4 4 (0.67%) WebDriver
5 3 (0.50%) Appium
5 3 (0.50%) Balsamiq Mockups
5 3 (0.50%) ERwin
5 3 (0.50%) Octopus Deploy
5 3 (0.50%) SonarQube
5 3 (0.50%) Team Foundation Server
6 2 (0.33%) Atlassian Bamboo
6 2 (0.33%) webpack
General
1 139 (23.24%) Finance
2 85 (14.21%) Marketing
3 59 (9.87%) Retail
4 37 (6.19%) Banking
5 21 (3.51%) Telecoms
6 18 (3.01%) Retail Banking
7 14 (2.34%) Front Office
8 11 (1.84%) Legal
8 11 (1.84%) Manufacturing
9 10 (1.67%) Automotive
9 10 (1.67%) Games
10 7 (1.17%) Publishing
11 6 (1.00%) Electronics
12 4 (0.67%) Back Office
13 3 (0.50%) Billing
13 3 (0.50%) German Language
13 3 (0.50%) Law
14 2 (0.33%) Financial Institution
14 2 (0.33%) French Language
14 2 (0.33%) Investment Banking
Job Titles
1 161 (26.92%) Developer
2 109 (18.23%) Analyst
3 50 (8.36%) Business Analyst
4 45 (7.53%) Project Manager
5 40 (6.69%) Architect
6 38 (6.35%) Consultant
7 23 (3.85%) .NET Developer
8 21 (3.51%) CRM Developer
8 21 (3.51%) Dynamics CRM Developer
8 21 (3.51%) Java Developer
8 21 (3.51%) Microsoft Developer
9 19 (3.18%) Administrator
9 19 (3.18%) Senior Developer
10 15 (2.51%) Business Intelligence Developer
10 15 (2.51%) C# .NET Developer
10 15 (2.51%) C# Developer
10 15 (2.51%) Front End Developer (Client-Side Developer)
10 15 (2.51%) SharePoint Developer
10 15 (2.51%) Solutions Architect
11 14 (2.34%) Angular Developer
Libraries, Frameworks & Software Standards
1 91 (15.22%) .NET
2 78 (13.04%) HTML
3 61 (10.20%) CSS
4 32 (5.35%) ASP.NET
5 31 (5.18%) AngularJS
6 29 (4.85%) jQuery
7 25 (4.18%) HTML5
8 20 (3.34%) ASP.NET MVC
8 20 (3.34%) REST
9 18 (3.01%) CSS3
10 15 (2.51%) XML
11 14 (2.34%) Web Services
12 13 (2.17%) JSON
12 13 (2.17%) React
13 12 (2.01%) .NET Framework
13 12 (2.01%) Node.js
14 11 (1.84%) Ajax
15 9 (1.51%) ASP.NET Web API
16 8 (1.34%) RESTful
17 6 (1.00%) LINQ
Miscellaneous
1 47 (7.86%) Analytical Skills
2 20 (3.34%) User Experience
3 10 (1.67%) Social Media
4 9 (1.51%) Mobile App
5 6 (1.00%) Algorithms
6 5 (0.84%) Animation
7 4 (0.67%) Video on Demand
7 4 (0.67%) Virtual Team
8 3 (0.50%) Blog
8 3 (0.50%) Data Centre
8 3 (0.50%) Data Structures
8 3 (0.50%) Digital Media
8 3 (0.50%) Distributed Denial-of-Service
8 3 (0.50%) Fintech
9 2 (0.33%) Computer Science
9 2 (0.33%) FMCG
9 2 (0.33%) Hybrid Cloud
9 2 (0.33%) Motion Graphics
9 2 (0.33%) Public Cloud
9 2 (0.33%) Reinsurance
Operating Systems
1 30 (5.02%) Windows
2 20 (3.34%) Linux
3 10 (1.67%) Windows 7
4 9 (1.51%) Android
4 9 (1.51%) Apple iOS
4 9 (1.51%) Windows Server
5 6 (1.00%) Mac OS X
5 6 (1.00%) Unix
6 5 (0.84%) Windows Server 2012
7 4 (0.67%) Windows 10
7 4 (0.67%) Windows Server 2008
8 2 (0.33%) Red Hat Enterprise Linux
9 1 (0.17%) Data ONTAP
9 1 (0.17%) MVS
9 1 (0.17%) Solaris
9 1 (0.17%) Windows Mobile
9 1 (0.17%) Windows Server 2003
9 1 (0.17%) Windows XP
Processes & Methodologies
1 113 (18.90%) Agile Software Development
2 83 (13.88%) Stakeholder Management
3 70 (11.71%) CRM
4 50 (8.36%) Migration
5 43 (7.19%) Business Intelligence
6 42 (7.02%) MVC
7 40 (6.69%) Project Management
8 38 (6.35%) Scrum
9 35 (5.85%) TDD
10 29 (4.85%) E-Commerce
11 26 (4.35%) ERP
11 26 (4.35%) PRINCE2
12 25 (4.18%) Analytics
13 23 (3.85%) Business Analysis
13 23 (3.85%) Continuous Integration
13 23 (3.85%) DevOps
13 23 (3.85%) User Acceptance Testing
14 22 (3.68%) BDD
14 22 (3.68%) Waterfall
15 21 (3.51%) Front End Development
Programming Languages
1 89 (14.88%) JavaScript
2 73 (12.21%) C#
3 67 (11.20%) SQL
4 41 (6.86%) Java
5 15 (2.51%) PowerShell
5 15 (2.51%) Python
6 14 (2.34%) T-SQL
7 13 (2.17%) PHP
8 7 (1.17%) C++
8 7 (1.17%) VB.NET
9 6 (1.00%) PL/SQL
9 6 (1.00%) R
9 6 (1.00%) Scala
10 5 (0.84%) C
11 4 (0.67%) Objective-C
11 4 (0.67%) Perl
12 3 (0.50%) VB
13 2 (0.33%) Data Analysis Expressions (DAX)
13 2 (0.33%) Shell Script
13 2 (0.33%) VBScript
Qualifications
1 21 (3.51%) Degree
2 7 (1.17%) CISSP
3 6 (1.00%) CCNA
3 6 (1.00%) CCNP
3 6 (1.00%) Cisco Certification
3 6 (1.00%) GIAC
3 6 (1.00%) PMP
4 5 (0.84%) Microsoft Certification
5 4 (0.67%) ITIL Certification
6 3 (0.50%) CCSA
6 3 (0.50%) CCSE
6 3 (0.50%) ISTQB
6 3 (0.50%) MCSE
6 3 (0.50%) OCPJP
6 3 (0.50%) PMI Certification
6 3 (0.50%) PRINCE2 Certification
7 2 (0.33%) AAT
7 2 (0.33%) VCAP
7 2 (0.33%) VCP5
7 2 (0.33%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 12 (2.01%) MiFID
1 12 (2.01%) QA
2 5 (0.84%) Data Quality
3 2 (0.33%) SLA
4 1 (0.17%) Actionable Recommendations
4 1 (0.17%) FATCA
4 1 (0.17%) PCI DSS
4 1 (0.17%) PMBOK
4 1 (0.17%) Sarbanes-Oxley
4 1 (0.17%) Solvency II
System Software
1 28 (4.68%) Active Directory
2 8 (1.34%) VMware Infrastructure
3 5 (0.84%) vSphere
4 4 (0.67%) Hyper-V
5 3 (0.50%) Docker
5 3 (0.50%) VMware ESX
6 2 (0.33%) Microsoft App-V
6 2 (0.33%) StorNext
6 2 (0.33%) Virtual Machines
6 2 (0.33%) Xsan
7 1 (0.17%) ACF2
7 1 (0.17%) HDFS
7 1 (0.17%) NFS
7 1 (0.17%) RACF
7 1 (0.17%) Virtual Desktop
7 1 (0.17%) VMware ESXi
Systems Management
1 10 (1.67%) SCCM
2 6 (1.00%) Nagios
3 5 (0.84%) Puppet
4 4 (0.67%) Opscode Chef
5 3 (0.50%) EnCase
5 3 (0.50%) MOM
6 2 (0.33%) Forefront Identity Manager
6 2 (0.33%) Norton AntiVirus
6 2 (0.33%) Sysprep
6 2 (0.33%) WSUS
7 1 (0.17%) Ansible
7 1 (0.17%) Backup Exec
7 1 (0.17%) HP Quality Center
7 1 (0.17%) Kibana
7 1 (0.17%) McAfee ePO
7 1 (0.17%) Microsoft Intune
7 1 (0.17%) NetBackup
7 1 (0.17%) SCOM
7 1 (0.17%) SCVMM
7 1 (0.17%) zSecure
Vendors
1 186 (31.10%) Microsoft
2 22 (3.68%) Adobe
3 21 (3.51%) SAP
4 16 (2.68%) Sage
5 15 (2.51%) VMware
6 13 (2.17%) Oracle
6 13 (2.17%) Sitecore
7 11 (1.84%) Google
8 9 (1.51%) Cisco
9 8 (1.34%) LANDesk
10 7 (1.17%) CheckPoint
10 7 (1.17%) IBM
11 6 (1.00%) Infoblox
11 6 (1.00%) MuleSoft
11 6 (1.00%) Salesforce.com
11 6 (1.00%) Tableau
12 5 (0.84%) Apple
12 5 (0.84%) DoubleClick
13 4 (0.67%) Intel Security
13 4 (0.67%) Netezza
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