The table below looks at the prevalence of the term Advertising in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 25 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Sep 2016
Same period 2015 Same period 2014
Advertising
Rank 186 161 177
Rank change year-on-year
-25 +16
Contract jobs citing Advertising 282 342 310
As % of all contract IT jobs located in London 1.25% 1.46% 1.26%
As % of the General category 2.96% 3.14% 2.82%
Number of daily rates quoted 236 260 227
Median daily rate £425 £400 £400
Median daily rate % change year-on-year
+6.25% -
90% offered a daily rate of more than £258 £250 £235
10% offered a daily rate of more than £556 £559 £550
UK excluding London median daily rate £375 £375 £400
% change year-on-year
- -6.25%
Number of hourly rates quoted 7 7 3
Median hourly rate £22.50 £19.03 £28.00
Median hourly rate % change year-on-year
+18.23% -32.03%
90% offered a hourly rate of more than £15.00 £13.50 £16.00
10% offered a hourly rate of more than £42.66 £25.54 £30.40
UK excluding London median hourly rate £18.00 £17.00 £22.50
% change year-on-year
+5.88% -24.44%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the London region.

General Category
London
Contract IT job ads with a match in the
General category
9520 10887 11007
As % of all contract IT jobs located in London 42.07% 46.61% 44.87%
Number of daily rates quoted 6819 7706 7778
Median daily rate £488 £500 £475
Median daily rate % change year-on-year
-2.50% +5.26%
90% offered a daily rate of more than £315 £310 £300
10% offered a daily rate of more than £650 £650 £625
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 91 133 147
Median hourly rate £20.00 £21.47 £20.50
Median hourly rate % change year-on-year
-6.84% +4.73%
90% offered a hourly rate of more than £11.00 £12.69 £11.50
10% offered a hourly rate of more than £60.00 £43.95 £43.20
UK excluding London median hourly rate £21.16 £30.00 £25.25
% change year-on-year
-29.48% +18.81%

Advertising
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in London

Advertising
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the London region.

Advertising Daily Rate Trend in London

Advertising
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 25 September 2016.

Advertising Daily Rate Histogram in London

Advertising
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the London region.

Advertising Hourly Rate Trend in London

Advertising
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 25 September 2016.

Advertising Hourly Rate Histogram in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 3 months to 25 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -35 62 £423 +5.75% 32
Bromley 0 2 £619 -1.00%
Feltham - 1 - -
Hammersmith - 1 £425 - 1
Advertising
England

Advertising
Top 30 Related IT Skills in London

For the 6 months to 25 September 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Advertising.

1 155 (29.98%) Agile Software Development
2 126 (24.37%) Finance
3 122 (23.60%) Microsoft
4 103 (19.92%) HTML
5 100 (19.34%) JavaScript
6 96 (18.57%) Marketing
7 80 (15.47%) CSS
8 69 (13.35%) .NET
8 69 (13.35%) Stakeholder Management
9 64 (12.38%) HTML5
10 61 (11.80%) C#
11 59 (11.41%) jQuery
12 55 (10.64%) CRM
13 54 (10.44%) Scrum
14 52 (10.06%) SQL
15 44 (8.51%) MS Excel
16 43 (8.32%) Java
16 43 (8.32%) User Experience
17 42 (8.12%) CSS3
18 40 (7.74%) E-Commerce
19 39 (7.54%) Games
20 38 (7.35%) AngularJS
21 37 (7.16%) SharePoint
21 37 (7.16%) SQL Server
22 36 (6.96%) Project Management
22 36 (6.96%) Front End Development
23 35 (6.77%) Sass
23 35 (6.77%) TDD
24 34 (6.58%) Dynamics CRM
24 34 (6.58%) Analytics

Advertising
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 37 (7.16%) SharePoint
2 26 (5.03%) CMS
3 9 (1.74%) SharePoint 2013
4 7 (1.35%) Elasticsearch
5 6 (1.16%) Adobe Experience Manager
5 6 (1.16%) IIS
6 5 (0.97%) SharePoint 2010
7 4 (0.77%) BizTalk Server
7 4 (0.77%) MS Exchange
7 4 (0.77%) nginx
7 4 (0.77%) Tomcat
8 3 (0.58%) Apache
8 3 (0.58%) MS Project Server
8 3 (0.58%) Umbraco
9 2 (0.39%) Confluence
9 2 (0.39%) Facebook Platform
9 2 (0.39%) IBM Notes
9 2 (0.39%) SAS
9 2 (0.39%) SharePoint Server
9 2 (0.39%) WebLogic
Applications
1 44 (8.51%) MS Excel
2 20 (3.87%) MS Office
3 17 (3.29%) MS PowerPoint
4 14 (2.71%) Adobe Creative Suite
5 10 (1.93%) Photoshop
6 8 (1.55%) Adobe Illustrator
7 7 (1.35%) MS Project
7 7 (1.35%) MS Visio
8 4 (0.77%) OmniGraffle
9 3 (0.58%) InDesign
9 3 (0.58%) InVision
10 2 (0.39%) SPSS
11 1 (0.19%) CINEMA 4D
11 1 (0.19%) Maya
11 1 (0.19%) Spreadsheet
Business Applications
1 34 (6.58%) Dynamics CRM
2 6 (1.16%) Dynamics AX
2 6 (1.16%) SAP Oil and Gas
3 5 (0.97%) Sage 200
3 5 (0.97%) Unit4 Business World
4 4 (0.77%) SAP Business One
5 3 (0.58%) SAP SRM
6 2 (0.39%) Radian6
6 2 (0.39%) WebTrends
7 1 (0.19%) Dynamics NAV
7 1 (0.19%) Faxination
7 1 (0.19%) Oracle CRM
7 1 (0.19%) Oracle Procure-to-Pay
7 1 (0.19%) Oracle Retail
7 1 (0.19%) Sage 50
Cloud Services
1 22 (4.26%) Microsoft Azure
2 20 (3.87%) Office 365
3 17 (3.29%) Amazon AWS
4 12 (2.32%) Google Analytics
5 9 (1.74%) IaaS
6 6 (1.16%) AdWords
6 6 (1.16%) PaaS
7 5 (0.97%) GitHub
8 4 (0.77%) Mimecast
9 3 (0.58%) Google Cloud Platform
9 3 (0.58%) SaaS
10 2 (0.39%) Adobe Analytics
10 2 (0.39%) Azure Active Directory
10 2 (0.39%) Cloud Computing
10 2 (0.39%) Route 53
11 1 (0.19%) Amazon S3
11 1 (0.19%) CloudFront
11 1 (0.19%) Google Tag Manager
11 1 (0.19%) Taleo
11 1 (0.19%) Virtual Private Cloud
Communications & Networking
1 14 (2.71%) Internet
2 12 (2.32%) TCP/IP
3 11 (2.13%) DNS
4 8 (1.55%) DHCP
4 8 (1.55%) Firewall
5 7 (1.35%) VPN
6 6 (1.16%) NAS
6 6 (1.16%) SAN
6 6 (1.16%) Wireshark
7 4 (0.77%) Ethernet
7 4 (0.77%) IPv4
7 4 (0.77%) IPv6
7 4 (0.77%) LAN
7 4 (0.77%) MRTG
7 4 (0.77%) Network Security
7 4 (0.77%) OSPF
7 4 (0.77%) WAN
7 4 (0.77%) Wireless
8 3 (0.58%) HTTP
8 3 (0.58%) Intranet
Database & Business Intelligence
1 37 (7.16%) SQL Server
2 14 (2.71%) Redis
3 11 (2.13%) MongoDB
4 9 (1.74%) MySQL
4 9 (1.74%) SQL Server Integration Services
5 7 (1.35%) Data Mining
5 7 (1.35%) NoSQL
5 7 (1.35%) PostgreSQL
6 6 (1.16%) Apache Cassandra
6 6 (1.16%) Hadoop
6 6 (1.16%) SQL Server Reporting Services
7 5 (0.97%) Data Warehouse
7 5 (0.97%) OLAP
7 5 (0.97%) Relational Database
7 5 (0.97%) SQL Server Analysis Services
8 3 (0.58%) OLTP
8 3 (0.58%) SQL Server 2012
8 3 (0.58%) SQLPlus
9 2 (0.39%) Big Data
9 2 (0.39%) BigQuery
Development Applications
1 34 (6.58%) Git (software)
2 21 (4.06%) Grunt
2 21 (4.06%) gulp
3 19 (3.68%) Bower
4 9 (1.74%) Jenkins
5 8 (1.55%) JIRA
5 8 (1.55%) JUnit
6 7 (1.35%) Cucumber
7 6 (1.16%) Visual Studio
7 6 (1.16%) WebDriver
8 5 (0.97%) Mockito
8 5 (0.97%) Oracle Forms
8 5 (0.97%) Selenium
8 5 (0.97%) Subversion
8 5 (0.97%) TestNG
9 4 (0.77%) Axure RP
9 4 (0.77%) Team Foundation Server
10 3 (0.58%) Atlassian Bamboo
10 3 (0.58%) Maven
10 3 (0.58%) Sonatype Nexus
General
1 126 (24.37%) Finance
2 96 (18.57%) Marketing
3 39 (7.54%) Games
4 17 (3.29%) Retail
5 14 (2.71%) Banking
5 14 (2.71%) Legal
5 14 (2.71%) Telecoms
6 13 (2.51%) Back Office
6 13 (2.51%) Publishing
7 11 (2.13%) Law
8 9 (1.74%) Manufacturing
9 7 (1.35%) Front Office
10 6 (1.16%) Automotive
10 6 (1.16%) Electronics
11 4 (0.77%) German Language
12 3 (0.58%) French Language
12 3 (0.58%) Investment Banking
12 3 (0.58%) Italian Language
13 2 (0.39%) Billing
13 2 (0.39%) Multimedia
Job Titles
1 143 (27.66%) Developer
2 99 (19.15%) Analyst
3 49 (9.48%) Business Analyst
4 44 (8.51%) Project Manager
5 37 (7.16%) Consultant
6 27 (5.22%) Designer
6 27 (5.22%) Front End Developer (Client-Side Developer)
7 23 (4.45%) .NET Developer
7 23 (4.45%) Senior Developer
8 21 (4.06%) Web Developer
9 19 (3.68%) Administrator
10 17 (3.29%) Architect
10 17 (3.29%) CRM Developer
11 16 (3.09%) Dynamics CRM Developer
12 15 (2.90%) Java Developer
13 14 (2.71%) Digital Designer
13 14 (2.71%) HTML Developer
13 14 (2.71%) JavaScript Developer
14 12 (2.32%) Data Analyst
15 11 (2.13%) C# Developer
Libraries, Frameworks & Software Standards
1 103 (19.92%) HTML
2 80 (15.47%) CSS
3 69 (13.35%) .NET
4 64 (12.38%) HTML5
5 59 (11.41%) jQuery
6 42 (8.12%) CSS3
7 38 (7.35%) AngularJS
8 35 (6.77%) Sass
9 28 (5.42%) ASP.NET
10 26 (5.03%) Ajax
11 24 (4.64%) Node.js
11 24 (4.64%) Twitter Bootstrap
12 22 (4.26%) REST
13 21 (4.06%) Backbone.js
13 21 (4.06%) LESS
13 21 (4.06%) XML
14 16 (3.09%) WebSockets
15 13 (2.51%) Web Services
16 11 (2.13%) ASP.NET MVC
17 10 (1.93%) Spring
Miscellaneous
1 43 (8.32%) User Experience
2 26 (5.03%) Analytical Skills
3 15 (2.90%) Social Media
4 10 (1.93%) Mobile App
5 9 (1.74%) Video on Demand
6 7 (1.35%) Statistics
7 6 (1.16%) Animation
7 6 (1.16%) Data Centre
8 5 (0.97%) Algorithms
8 5 (0.97%) Computer Science
8 5 (0.97%) Copywriting
8 5 (0.97%) Digital Media
8 5 (0.97%) Management Information System
8 5 (0.97%) Visualisation
9 4 (0.77%) Virtual Team
10 3 (0.58%) Distributed Denial-of-Service
10 3 (0.58%) Economics
10 3 (0.58%) Mathematics
10 3 (0.58%) W3C
11 2 (0.39%) Data Structures
Operating Systems
1 31 (6.00%) Windows
2 23 (4.45%) Linux
3 18 (3.48%) Windows Server
4 10 (1.93%) Unix
5 6 (1.16%) Android
5 6 (1.16%) Apple iOS
6 4 (0.77%) Windows 7
7 3 (0.58%) Windows 10
7 3 (0.58%) Windows Server 2008
8 2 (0.39%) Mac OS X
8 2 (0.39%) Solaris
8 2 (0.39%) Windows 8
8 2 (0.39%) Windows Server 2012
8 2 (0.39%) Windows XP
9 1 (0.19%) MVS
9 1 (0.19%) Windows Mobile
9 1 (0.19%) Windows Server 2003
9 1 (0.19%) zOS
Processes & Methodologies
1 155 (29.98%) Agile Software Development
2 69 (13.35%) Stakeholder Management
3 55 (10.64%) CRM
4 54 (10.44%) Scrum
5 40 (7.74%) E-Commerce
6 36 (6.96%) Front End Development
6 36 (6.96%) Project Management
7 35 (6.77%) TDD
8 34 (6.58%) Analytics
8 34 (6.58%) Waterfall
9 29 (5.61%) Migration
9 29 (5.61%) MVC
9 29 (5.61%) Web Development
10 28 (5.42%) Responsive Web Design
11 24 (4.64%) Business Intelligence
12 23 (4.45%) Business Analysis
12 23 (4.45%) Continuous Integration
12 23 (4.45%) SDLC
12 23 (4.45%) Time Management
13 22 (4.26%) BDD
Programming Languages
1 100 (19.34%) JavaScript
2 61 (11.80%) C#
3 52 (10.06%) SQL
4 43 (8.32%) Java
5 20 (3.87%) Python
6 12 (2.32%) PowerShell
6 12 (2.32%) T-SQL
7 10 (1.93%) PHP
7 10 (1.93%) Scala
7 10 (1.93%) VB.NET
8 7 (1.35%) R
9 6 (1.16%) Perl
9 6 (1.16%) Ruby
9 6 (1.16%) VB
10 4 (0.77%) ES6
11 3 (0.58%) C
11 3 (0.58%) Clojure
11 3 (0.58%) Haskell
11 3 (0.58%) Shell Script
12 2 (0.39%) MATLAB
Qualifications
1 30 (5.80%) Degree
2 8 (1.55%) Microsoft Certification
3 6 (1.16%) MCSE
4 5 (0.97%) CCNP
4 5 (0.97%) Cisco Certification
4 5 (0.97%) CISSP
4 5 (0.97%) PMP
4 5 (0.97%) PRINCE2 Practitioner
4 5 (0.97%) Security Cleared
5 4 (0.77%) GIAC
5 4 (0.77%) ITIL Certification
5 4 (0.77%) SC Cleared
5 4 (0.77%) VMware Certified Professional (VCP)
6 3 (0.58%) CCNA
6 3 (0.58%) CCSA
6 3 (0.58%) CCSE
6 3 (0.58%) VCAP
6 3 (0.58%) VCP5
6 3 (0.58%) VCP6
6 3 (0.58%) VERITAS Certified Professional (VCP)
Quality Assurance & Compliance
1 8 (1.55%) QA
2 5 (0.97%) Data Quality
2 5 (0.97%) SLA
3 3 (0.58%) PCI DSS
3 3 (0.58%) Solvency II
4 2 (0.39%) MiFID
4 2 (0.39%) Sarbanes-Oxley
5 1 (0.19%) COBIT
5 1 (0.19%) Disclosure Scotland
5 1 (0.19%) GAAP
System Software
1 26 (5.03%) Active Directory
2 10 (1.93%) VMware Infrastructure
3 6 (1.16%) VMware ESX
4 3 (0.58%) etcd
4 3 (0.58%) Hyper-V
4 3 (0.58%) NFS
4 3 (0.58%) vSphere
5 2 (0.39%) Docker
5 2 (0.39%) RACF
5 2 (0.39%) XenApp
6 1 (0.19%) ACF2
6 1 (0.19%) Virtual Machines
6 1 (0.19%) VMware ESXi
Systems Management
1 6 (1.16%) NetBackup
1 6 (1.16%) Puppet
2 4 (0.77%) Nagios
2 4 (0.77%) Opscode Chef
3 3 (0.58%) Ansible
3 3 (0.58%) Consul
3 3 (0.58%) EnCase
3 3 (0.58%) Network Intrusion Detection System
3 3 (0.58%) Oracle Enterprise Manager
3 3 (0.58%) SCCM
3 3 (0.58%) SCOM
4 2 (0.39%) McAfee ePO
4 2 (0.39%) Nessus
4 2 (0.39%) Nmap
4 2 (0.39%) Tivoli NetView
4 2 (0.39%) zSecure
5 1 (0.19%) Kibana
5 1 (0.19%) logstash
5 1 (0.19%) SnapVault
5 1 (0.19%) StatsD
Vendors
1 122 (23.60%) Microsoft
2 24 (4.64%) Adobe
2 24 (4.64%) Google
3 20 (3.87%) SAP
4 19 (3.68%) VMware
5 18 (3.48%) Oracle
6 10 (1.93%) Cisco
7 9 (1.74%) DoubleClick
8 8 (1.55%) Tableau
9 7 (1.35%) CheckPoint
9 7 (1.35%) Sage
10 6 (1.16%) Facebook
10 6 (1.16%) HP
10 6 (1.16%) Intel Security
10 6 (1.16%) Qualys
10 6 (1.16%) Salesforce.com
11 5 (0.97%) Citrix
11 5 (0.97%) NetSuite
12 4 (0.77%) LANDesk
12 4 (0.77%) NetApp
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