The table below looks at the prevalence of the term Advertising in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 15 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
15 Sep 2014
Same period 2013 Same period 2012
Advertising
Rank 168 217 265
Rank change year-on-year
+49 +48
Contract jobs citing Advertising 327 237 157
As % of all contract IT jobs located in London 1.34% 0.94% 0.59%
As % of the General category 2.99% 1.86% 1.14%
Number of daily rates quoted 236 165 115
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£400 £425 £375
Average daily rate % change year-on-year
-5.88% +13.33%
90% offered a daily rate of more than £234 £294 £202
10% offered a daily rate of more than £550 £575 £500
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 3 6 3
Average hourly rate £28.00 £23.25 £45.50
Average hourly rate % change year-on-year
+20.43% -48.90%
90% offered a hourly rate of more than £16.00 £15.00 £18.30
10% offered a hourly rate of more than £30.40 £28.00 £55.10
UK excluding London average hourly rate £22.50 £17.85 £16.70
% change year-on-year
+26.08% +6.85%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the London region.

General Category
London
Contract IT job ads with a match in the
General category
10954 12732 13798
As % of all contract IT jobs located in London 44.75% 50.64% 52.09%
Number of daily rates quoted 7688 8975 9478
Average daily rate £475 £475 £475
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £625 £650 £625
UK excluding London average daily rate £396 £380 £375
% change year-on-year
+4.21% +1.33%
Number of hourly rates quoted 148 174 248
Average hourly rate £20.21 £22.00 £22.00
Average hourly rate % change year-on-year
-8.15% -
90% offered a hourly rate of more than £11.50 £13.00 £14.00
10% offered a hourly rate of more than £39.00 £48.35 £46.20
UK excluding London average hourly rate £24.00 £21.00 £28.50
% change year-on-year
+14.28% -26.31%

Advertising
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the London region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in London

Advertising
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the London region.

Advertising Daily Rate Trend in London

Advertising
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 15 September 2014.

Advertising Daily Rate Histogram in London

Advertising
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the London region.

Advertising Hourly Rate Trend in London

Advertising
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 15 September 2014.

Advertising Hourly Rate Histogram in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the London region over the 3 months to 15 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +34 122 £425 -5.55% 148
Bromley - 6 £425 - 1
Croydon - 2 £270 -
Feltham - - - -
Hounslow - - - - 1
Kingston Upon Thames - - - -
Sidcup - - - -
Twickenham - - - - 1
Upminster - - - -
Uxbridge - - - -
Wembley - - - -
Docklands, London - - - -
Ealing - - - -
Hackney - - - -
Southwark - - - -
Hammersmith - - - -
Wimbledon - - - -
Beckenham - - - -
Advertising
England

Advertising
Top 30 Related IT Skills in London

For the 6 months to 15 September 2014, IT contractor jobs across the London region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 162 (25.67%) Finance
2 158 (25.04%) Marketing
3 134 (21.24%) Agile Software Development
4 123 (19.49%) Microsoft
5 111 (17.59%) HTML
6 100 (15.85%) SQL
7 83 (13.15%) CSS
8 80 (12.68%) JavaScript
9 76 (12.04%) Windows
10 74 (11.73%) .NET
11 69 (10.94%) Degree
12 65 (10.30%) Stakeholder Management
13 62 (9.83%) Project Management
13 62 (9.83%) CRM
14 60 (9.51%) SQL Server
15 58 (9.19%) MS Excel
16 57 (9.03%) Java
16 57 (9.03%) C#
17 55 (8.72%) Banking
18 49 (7.77%) SharePoint
19 44 (6.97%) XML
20 42 (6.66%) Analytics
21 41 (6.50%) MVC
22 40 (6.34%) TDD
22 40 (6.34%) E-Commerce
23 39 (6.18%) Active Directory
23 39 (6.18%) Scrum
23 39 (6.18%) User Experience
24 38 (6.02%) jQuery
25 37 (5.86%) Analytical Skills

Advertising
Top Related IT Skills in London by Category

For the 6 months to 15 September 2014, IT contractor jobs across the London region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 49 (7.77%) SharePoint
2 28 (4.44%) MS Exchange
3 19 (3.01%) Exchange Server 2010
4 18 (2.85%) Exchange Server 2007
4 18 (2.85%) Exchange Server 2003
5 12 (1.90%) CMS
6 11 (1.74%) SharePoint 2013
7 9 (1.43%) Drupal
7 9 (1.43%) SAS
7 9 (1.43%) WebLogic
8 8 (1.27%) SharePoint 2010
9 7 (1.11%) Tomcat
10 6 (0.95%) Node.js
11 5 (0.79%) Exchange Server 2013
11 5 (0.79%) Blackberry Enterprise Server
11 5 (0.79%) SharePoint Server
12 4 (0.63%) Apache
13 3 (0.48%) WebSphere
13 3 (0.48%) IIS
13 3 (0.48%) Umbraco
Applications
1 58 (9.19%) MS Excel
2 23 (3.65%) Photoshop
3 22 (3.49%) MS Office
4 18 (2.85%) MS Visio
5 17 (2.69%) MS Project
5 17 (2.69%) Adobe Illustrator
6 13 (2.06%) InDesign
7 12 (1.90%) MS PowerPoint
8 9 (1.43%) OmniGraffle
9 7 (1.11%) PowerPivot
10 4 (0.63%) Adobe After Effects
10 4 (0.63%) SPSS
11 3 (0.48%) Fireworks
12 2 (0.32%) Adobe Premiere
12 2 (0.32%) Spreadsheet
13 1 (0.16%) Mingle
13 1 (0.16%) CINEMA 4D
13 1 (0.16%) Maya
13 1 (0.16%) Acrobat
Business Applications
1 37 (5.86%) Dynamics CRM
2 20 (3.17%) Dynamics AX
3 12 (1.90%) Agresso
3 12 (1.90%) Google Analytics
4 5 (0.79%) Dynamics NAV
5 3 (0.48%) Oracle EBS R12
5 3 (0.48%) WebTrends
6 2 (0.32%) Adaptiv
7 1 (0.16%) RMDS
7 1 (0.16%) Hyperion Enterprise
7 1 (0.16%) Oracle EBS
7 1 (0.16%) Dynamics GP
7 1 (0.16%) JDE EnterpriseOne
7 1 (0.16%) Remedy ITSM
7 1 (0.16%) Remedy AR System
7 1 (0.16%) Magento
7 1 (0.16%) ION MarketView
7 1 (0.16%) Hyperion Planning
Cloud Services
1 8 (1.27%) Force.com
2 7 (1.11%) SaaS
3 6 (0.95%) Amazon AWS
3 6 (0.95%) Office 365
4 5 (0.79%) PaaS
5 4 (0.63%) Microsoft Azure
6 3 (0.48%) Cloud Computing
6 3 (0.48%) Amazon EC2
7 2 (0.32%) GitHub
7 2 (0.32%) IaaS
7 2 (0.32%) SuccessFactors
8 1 (0.16%) Amazon S3
Communications & Networking
1 24 (3.80%) Firewall
2 21 (3.33%) DNS
3 20 (3.17%) DHCP
3 20 (3.17%) TCP/IP
4 18 (2.85%) LAN
5 17 (2.69%) WAN
6 14 (2.22%) Internet
7 5 (0.79%) SAN
7 5 (0.79%) Intranet
8 4 (0.63%) SMS
9 3 (0.48%) HTTP
10 2 (0.32%) VPN
11 1 (0.16%) Broadband
11 1 (0.16%) Wi-Fi
11 1 (0.16%) Wireless
11 1 (0.16%) Reverse Proxy
11 1 (0.16%) Network Security
11 1 (0.16%) Cisco ASA
11 1 (0.16%) AMQP
11 1 (0.16%) FWSM
Database & Business Intelligence
1 60 (9.51%) SQL Server
2 21 (3.33%) SQL Server Reporting Services
3 20 (3.17%) MySQL
4 16 (2.54%) Data Warehouse
5 15 (2.38%) SQL Server Integration Services
5 15 (2.38%) SQL Server 2008
6 12 (1.90%) SQL Server Analysis Services
7 10 (1.58%) MongoDB
8 9 (1.43%) Relational Database
9 8 (1.27%) SQL Server 2012
10 7 (1.11%) NoSQL
11 6 (0.95%) SQL Server 2005
12 5 (0.79%) Data Mining
13 4 (0.63%) QlikView
13 4 (0.63%) Big Data
13 4 (0.63%) Oracle Database
14 3 (0.48%) IBM InfoSphere
14 3 (0.48%) Oracle ODI
14 3 (0.48%) Oracle Exadata
14 3 (0.48%) Oracle Database 11g
Development Applications
1 20 (3.17%) JIRA
2 16 (2.54%) Selenium
3 15 (2.38%) Git (software)
4 13 (2.06%) Subversion
5 12 (1.90%) Visual Studio
6 9 (1.43%) Bitbucket
7 8 (1.27%) Jenkins
7 8 (1.27%) Maven
8 7 (1.11%) Cucumber
8 7 (1.11%) JUnit
9 6 (0.95%) NUnit
9 6 (0.95%) Dreamweaver
9 6 (0.95%) WebDriver
9 6 (0.95%) Team Foundation Server
9 6 (0.95%) TeamCity
10 5 (0.79%) Hudson
10 5 (0.79%) Ant
11 4 (0.63%) CruiseControl
11 4 (0.63%) Axure RP
11 4 (0.63%) Jasmine
General
1 162 (25.67%) Finance
2 158 (25.04%) Marketing
3 55 (8.72%) Banking
4 25 (3.96%) Investment Banking
5 20 (3.17%) Retail
6 19 (3.01%) Spanish Language
7 17 (2.69%) French Language
7 17 (2.69%) Publishing
8 15 (2.38%) Front Office
8 15 (2.38%) Mandarin Language
9 11 (1.74%) Legal
10 9 (1.43%) Telecoms
11 8 (1.27%) Games
11 8 (1.27%) Billing
12 7 (1.11%) Multimedia
13 6 (0.95%) Law
14 5 (0.79%) Manufacturing
15 3 (0.48%) Back Office
16 2 (0.32%) Automotive
16 2 (0.32%) Retail Banking
Job Titles
1 179 (28.37%) Developer
2 114 (18.07%) Analyst
3 64 (10.14%) Project Manager
4 59 (9.35%) Business Analyst
5 51 (8.08%) Consultant
6 35 (5.55%) Front-End Developer
7 30 (4.75%) Designer
8 22 (3.49%) Architect
9 19 (3.01%) Senior Developer
10 17 (2.69%) Systems Engineer
10 17 (2.69%) .NET Developer
11 15 (2.38%) Web Developer
12 14 (2.22%) Microsoft Developer
13 13 (2.06%) Digital Project Manager
13 13 (2.06%) Dynamics CRM Developer
13 13 (2.06%) CRM Developer
13 13 (2.06%) Support Analyst
13 13 (2.06%) Java Developer
14 12 (1.90%) Technical Manager
14 12 (1.90%) Systems Analyst
Libraries, Frameworks & Software Standards
1 111 (17.59%) HTML
2 83 (13.15%) CSS
3 74 (11.73%) .NET
4 44 (6.97%) XML
5 38 (6.02%) jQuery
6 36 (5.71%) Web Services
7 34 (5.39%) HTML5
8 30 (4.75%) ASP.NET
9 26 (4.12%) AngularJS
10 21 (3.33%) CSS3
11 19 (3.01%) RESTful
11 19 (3.01%) JSON
12 18 (2.85%) Flash
13 17 (2.69%) Middleware
14 15 (2.38%) Ajax
15 14 (2.22%) ASP.NET MVC
15 14 (2.22%) SOAP
16 12 (1.90%) Spring
16 12 (1.90%) WCF
17 10 (1.58%) Backbone.js
Miscellaneous
1 39 (6.18%) User Experience
2 37 (5.86%) Analytical Skills
3 24 (3.80%) Social Media
4 20 (3.17%) Mobile App
5 14 (2.22%) Computer Science
6 12 (1.90%) Open Source
7 11 (1.74%) Digital Media
8 9 (1.43%) Video on Demand
8 9 (1.43%) Mainframe
9 8 (1.27%) Management Information System
9 8 (1.27%) iPhone
10 7 (1.11%) Market Risk
10 7 (1.11%) iPad
10 7 (1.11%) Blackberry
10 7 (1.11%) Derivative
11 6 (0.95%) Copywriting
11 6 (0.95%) Mathematics
11 6 (0.95%) Statistics
11 6 (0.95%) DTV
11 6 (0.95%) Visualisation
Operating Systems
1 76 (12.04%) Windows
2 35 (5.55%) Linux
3 24 (3.80%) Apple iOS
4 21 (3.33%) Android
5 19 (3.01%) Windows Server 2008
6 15 (2.38%) Windows 7
6 15 (2.38%) UNIX
7 11 (1.74%) Mac OS X
7 11 (1.74%) zOS
8 10 (1.58%) Windows Server 2012
9 7 (1.11%) Windows 8
9 7 (1.11%) Windows Server 2003
10 6 (0.95%) Windows XP
11 5 (0.79%) Solaris
12 4 (0.63%) AIX
12 4 (0.63%) Red Hat Enterprise Linux
13 3 (0.48%) NetWare
13 3 (0.48%) SUSE
14 2 (0.32%) Windows Vista
14 2 (0.32%) CentOS
Processes & Methodologies
1 134 (21.24%) Agile Software Development
2 65 (10.30%) Stakeholder Management
3 62 (9.83%) CRM
3 62 (9.83%) Project Management
4 42 (6.66%) Analytics
5 41 (6.50%) MVC
6 40 (6.34%) TDD
6 40 (6.34%) E-Commerce
7 39 (6.18%) Scrum
8 35 (5.55%) OO
9 32 (5.07%) Business Analysis
10 28 (4.44%) BDD
11 25 (3.96%) PRINCE2
12 24 (3.80%) ITIL
12 24 (3.80%) Continuous Integration
13 22 (3.49%) Mentoring
14 20 (3.17%) Business Intelligence
15 18 (2.85%) Content Management
16 16 (2.54%) Migration
17 15 (2.38%) Asset Management
Programming Languages
1 100 (15.85%) SQL
2 80 (12.68%) JavaScript
3 57 (9.03%) C#
3 57 (9.03%) Java
4 35 (5.55%) PHP
5 18 (2.85%) T-SQL
6 17 (2.69%) Python
7 12 (1.90%) Ruby
8 9 (1.43%) C
9 8 (1.27%) PL/SQL
10 7 (1.11%) Perl
11 6 (0.95%) Bash Shell
12 5 (0.79%) Objective-C
12 5 (0.79%) ActionScript
13 4 (0.63%) Apex Code
13 4 (0.63%) ActionScript 3.0
14 3 (0.48%) PowerShell
14 3 (0.48%) C++
15 2 (0.32%) VBA
15 2 (0.32%) VB
Qualifications
1 69 (10.94%) Degree
2 25 (3.96%) Microsoft Certification
3 16 (2.54%) MCSE
4 10 (1.58%) CISSP
5 5 (0.79%) ITIL Certification
6 4 (0.63%) PMP
6 4 (0.63%) PMI Certification
6 4 (0.63%) CISM
6 4 (0.63%) MCITP
7 3 (0.48%) PRINCE2 Practitioner
8 2 (0.32%) CRISC
8 2 (0.32%) OCPJP
8 2 (0.32%) CEH
8 2 (0.32%) PhD
8 2 (0.32%) MCSD
8 2 (0.32%) CNE
8 2 (0.32%) Novell Certification
9 1 (0.16%) PRINCE2 Certification
9 1 (0.16%) HNC
9 1 (0.16%) Postgraduate
Quality Assurance & Compliance
1 26 (4.12%) QA
2 8 (1.27%) Sarbanes-Oxley
3 4 (0.63%) Data Quality
4 3 (0.48%) SLA
5 2 (0.32%) PCI DSS
6 1 (0.16%) Solvency II
6 1 (0.16%) Basel II
System Software
1 39 (6.18%) Active Directory
2 10 (1.58%) VMware Infrastructure
3 9 (1.43%) Hyper-V
4 7 (1.11%) RACF
5 4 (0.63%) XenApp
5 4 (0.63%) vSphere
5 4 (0.63%) ACF2
6 3 (0.48%) NDS
6 3 (0.48%) Veritas Cluster Server
6 3 (0.48%) Oracle RAC
6 3 (0.48%) Novell eDirectory
7 2 (0.32%) VMware ESX
7 2 (0.32%) Oracle RMAN
8 1 (0.16%) Microsoft App-V
8 1 (0.16%) Terminal Services
8 1 (0.16%) vCloud
Systems Management
1 6 (0.95%) SCCM
2 5 (0.79%) Puppet
3 4 (0.63%) Opscode Chef
4 2 (0.32%) Oracle Enterprise Manager
4 2 (0.32%) Capistrano
4 2 (0.32%) Data Guard
5 1 (0.16%) Zenoss
5 1 (0.16%) SCOM
5 1 (0.16%) Symantec Enterprise Vault
5 1 (0.16%) Salt
Vendors
1 123 (19.49%) Microsoft
2 33 (5.23%) Oracle
3 25 (3.96%) Adobe
4 19 (3.01%) Salesforce.com
5 18 (2.85%) VMware
6 17 (2.69%) Citrix
7 16 (2.54%) Google
8 15 (2.38%) Cisco
9 14 (2.22%) IBM
9 14 (2.22%) SolarWinds
10 13 (2.06%) Facebook
11 9 (1.43%) Tableau
12 8 (1.27%) Bloomberg
13 6 (0.95%) DoubleClick
13 6 (0.95%) Zend
13 6 (0.95%) JD Edwards
13 6 (0.95%) Novell
14 5 (0.79%) Red Hat
14 5 (0.79%) Hyperion
14 5 (0.79%) JBoss
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