The table below looks at the prevalence of the term Advertising in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 30 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Aug 2016
Same period 2015 Same period 2014
Advertising
Rank 209 181 183
Rank change year-on-year
-28 +2
Contract jobs citing Advertising 267 295 314
As % of all contract IT jobs located in London 1.16% 1.27% 1.31%
As % of the General category 2.72% 2.70% 2.93%
Number of daily rates quoted 221 238 224
Median daily rate £410 £416 £400
Median daily rate % change year-on-year
-1.50% +4.06%
90% offered a daily rate of more than £225 £250 £232
10% offered a daily rate of more than £575 £600 £550
UK excluding London median daily rate £375 £375 £400
% change year-on-year
- -6.25%
Number of hourly rates quoted 7 4 3
Median hourly rate £20.00 £18.87 £28.00
Median hourly rate % change year-on-year
+6.01% -32.62%
90% offered a hourly rate of more than £17.10 £13.50 £16.00
10% offered a hourly rate of more than £42.66 £34.60 £30.40
UK excluding London median hourly rate £18.00 £17.00 £22.50
% change year-on-year
+5.88% -24.44%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the London region.

General Category
London
Contract IT job ads with a match in the
General category
9814 10917 10734
As % of all contract IT jobs located in London 42.52% 46.92% 44.82%
Number of daily rates quoted 7029 7786 7446
Median daily rate £479 £475 £475
Median daily rate % change year-on-year
+0.78% -
90% offered a daily rate of more than £320 £300 £300
10% offered a daily rate of more than £650 £650 £638
UK excluding London median daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 99 121 149
Median hourly rate £20.00 £22.00 £19.00
Median hourly rate % change year-on-year
-9.09% +15.78%
90% offered a hourly rate of more than £11.28 £12.14 £12.00
10% offered a hourly rate of more than £60.00 £58.43 £37.30
UK excluding London median hourly rate £20.00 £25.00 £22.50
% change year-on-year
-20.00% +11.11%

Advertising
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in London

Advertising
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the London region.

Advertising Daily Rate Trend in London

Advertising
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 30 August 2016.

Advertising Daily Rate Histogram in London

Advertising
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the London region.

Advertising Hourly Rate Trend in London

Advertising
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 30 August 2016.

Advertising Hourly Rate Histogram in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 3 months to 30 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -31 61 £410 -3.52% 26
Bromley - 4 £581 -
Feltham - 2 - -
Advertising
England

Advertising
Top 30 Related IT Skills in London

For the 6 months to 30 August 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Advertising.

1 146 (29.86%) Agile Software Development
2 129 (26.38%) Finance
3 108 (22.09%) Microsoft
4 90 (18.40%) HTML
4 90 (18.40%) JavaScript
5 89 (18.20%) Marketing
6 73 (14.93%) CSS
7 63 (12.88%) Stakeholder Management
8 62 (12.68%) HTML5
9 58 (11.86%) .NET
10 56 (11.45%) jQuery
11 53 (10.84%) SQL
12 50 (10.22%) Scrum
13 46 (9.41%) MS Excel
14 45 (9.20%) C#
15 43 (8.79%) User Experience
16 42 (8.59%) CSS3
17 41 (8.38%) CRM
18 40 (8.18%) Games
19 38 (7.77%) Project Management
19 38 (7.77%) Java
20 37 (7.57%) Windows
21 36 (7.36%) E-Commerce
22 35 (7.16%) SharePoint
22 35 (7.16%) SQL Server
23 34 (6.95%) Waterfall
23 34 (6.95%) AngularJS
23 34 (6.95%) Analytics
24 33 (6.75%) Sass
24 33 (6.75%) Git (software)

Advertising
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (7.16%) SharePoint
2 28 (5.73%) CMS
3 8 (1.64%) Elasticsearch
3 8 (1.64%) MS Exchange
4 7 (1.43%) IIS
4 7 (1.43%) SharePoint 2013
5 6 (1.23%) Adobe Experience Manager
6 4 (0.82%) BizTalk Server
6 4 (0.82%) Confluence
6 4 (0.82%) nginx
6 4 (0.82%) SAS
7 3 (0.61%) Apache
7 3 (0.61%) Exchange Server 2010
7 3 (0.61%) MS Project Server
7 3 (0.61%) SharePoint 2010
7 3 (0.61%) Tomcat
7 3 (0.61%) Umbraco
8 2 (0.41%) Facebook Platform
8 2 (0.41%) SharePoint Server
8 2 (0.41%) WordPress
Applications
1 46 (9.41%) MS Excel
2 22 (4.50%) MS Office
3 20 (4.09%) MS PowerPoint
4 11 (2.25%) Adobe Creative Suite
5 8 (1.64%) MS Project
5 8 (1.64%) MS Visio
5 8 (1.64%) Photoshop
6 6 (1.23%) Adobe Illustrator
7 4 (0.82%) OmniGraffle
8 3 (0.61%) InVision
9 2 (0.41%) SPSS
10 1 (0.20%) InDesign
10 1 (0.20%) Maya
10 1 (0.20%) Spreadsheet
Business Applications
1 23 (4.70%) Dynamics CRM
2 5 (1.02%) SAP Oil and Gas
2 5 (1.02%) Unit4 Business World
3 4 (0.82%) Dynamics AX
3 4 (0.82%) SAP Business One
4 3 (0.61%) Dynamics NAV
4 3 (0.61%) Sage 200
5 2 (0.41%) Radian6
5 2 (0.41%) SAP SRM
5 2 (0.41%) WebTrends
6 1 (0.20%) Faxination
6 1 (0.20%) JDE EnterpriseOne
6 1 (0.20%) Oracle CRM
6 1 (0.20%) Oracle Procure-to-Pay
6 1 (0.20%) Oracle Retail
6 1 (0.20%) Sage 50
Cloud Services
1 20 (4.09%) Office 365
2 19 (3.89%) Microsoft Azure
3 17 (3.48%) Amazon AWS
4 11 (2.25%) Google Analytics
5 8 (1.64%) IaaS
6 6 (1.23%) AdWords
7 5 (1.02%) Mimecast
8 4 (0.82%) GitHub
8 4 (0.82%) PaaS
9 3 (0.61%) Azure Active Directory
9 3 (0.61%) Google Cloud Platform
9 3 (0.61%) SaaS
10 2 (0.41%) Adobe Analytics
10 2 (0.41%) Cloud Computing
10 2 (0.41%) Yammer
11 1 (0.20%) Adobe Creative Cloud
11 1 (0.20%) AdSense
11 1 (0.20%) Google Tag Manager
11 1 (0.20%) Route 53
11 1 (0.20%) Virtual Private Cloud
Communications & Networking
1 14 (2.86%) TCP/IP
2 13 (2.66%) Internet
3 12 (2.45%) DNS
4 10 (2.04%) Firewall
5 9 (1.84%) DHCP
6 7 (1.43%) LAN
6 7 (1.43%) WAN
7 6 (1.23%) SAN
7 6 (1.23%) VPN
7 6 (1.23%) Wireshark
8 5 (1.02%) Intranet
9 4 (0.82%) NAS
10 3 (0.61%) Ethernet
10 3 (0.61%) HTTP
10 3 (0.61%) IPv4
10 3 (0.61%) IPv6
10 3 (0.61%) MRTG
10 3 (0.61%) Network Security
10 3 (0.61%) OSPF
10 3 (0.61%) Wireless
Database & Business Intelligence
1 35 (7.16%) SQL Server
2 11 (2.25%) MySQL
3 10 (2.04%) Redis
4 9 (1.84%) MongoDB
5 8 (1.64%) SQL Server Integration Services
6 7 (1.43%) Data Mining
6 7 (1.43%) Relational Database
7 6 (1.23%) Apache Cassandra
7 6 (1.23%) PostgreSQL
7 6 (1.23%) SQL Server Reporting Services
8 5 (1.02%) Hadoop
9 4 (0.82%) Data Warehouse
9 4 (0.82%) NoSQL
9 4 (0.82%) OLAP
9 4 (0.82%) SQL Server Analysis Services
10 3 (0.61%) OLTP
10 3 (0.61%) SQLPlus
11 2 (0.41%) Big Data
11 2 (0.41%) BigQuery
11 2 (0.41%) SQL Server 2012
Development Applications
1 33 (6.75%) Git (software)
2 21 (4.29%) Grunt
2 21 (4.29%) gulp
3 19 (3.89%) Bower
4 10 (2.04%) JIRA
5 8 (1.64%) Jenkins
5 8 (1.64%) JUnit
6 6 (1.23%) Cucumber
6 6 (1.23%) Visual Studio
7 5 (1.02%) Mockito
7 5 (1.02%) Oracle Forms
7 5 (1.02%) Subversion
7 5 (1.02%) TestNG
7 5 (1.02%) WebDriver
8 4 (0.82%) Axure RP
8 4 (0.82%) Team Foundation Server
9 3 (0.61%) Atlassian Bamboo
9 3 (0.61%) Selenium
10 2 (0.41%) Maven
10 2 (0.41%) TeamCity
General
1 129 (26.38%) Finance
2 89 (18.20%) Marketing
3 40 (8.18%) Games
4 19 (3.89%) Retail
5 15 (3.07%) Banking
6 13 (2.66%) Back Office
7 12 (2.45%) Legal
7 12 (2.45%) Telecoms
8 11 (2.25%) Law
8 11 (2.25%) Publishing
9 7 (1.43%) Manufacturing
10 6 (1.23%) Front Office
11 5 (1.02%) Electronics
12 4 (0.82%) German Language
12 4 (0.82%) Investment Banking
13 3 (0.61%) French Language
13 3 (0.61%) Italian Language
14 2 (0.41%) Automotive
14 2 (0.41%) Billing
14 2 (0.41%) Spanish Language
Job Titles
1 123 (25.15%) Developer
2 95 (19.43%) Analyst
3 50 (10.22%) Business Analyst
4 49 (10.02%) Project Manager
5 37 (7.57%) Consultant
6 24 (4.91%) Front End Developer (Client-Side Developer)
7 23 (4.70%) .NET Developer
7 23 (4.70%) Web Developer
8 20 (4.09%) Designer
9 18 (3.68%) Senior Developer
10 16 (3.27%) Administrator
11 14 (2.86%) JavaScript Developer
12 13 (2.66%) HTML Developer
13 12 (2.45%) Architect
13 12 (2.45%) CRM Developer
14 11 (2.25%) Dynamics CRM Developer
14 11 (2.25%) IT Analyst
14 11 (2.25%) Programme Manager
15 10 (2.04%) Java Developer
15 10 (2.04%) Support Analyst
Libraries, Frameworks & Software Standards
1 90 (18.40%) HTML
2 73 (14.93%) CSS
3 62 (12.68%) HTML5
4 58 (11.86%) .NET
5 56 (11.45%) jQuery
6 42 (8.59%) CSS3
7 34 (6.95%) AngularJS
8 33 (6.75%) Sass
9 27 (5.52%) Ajax
10 25 (5.11%) Twitter Bootstrap
11 24 (4.91%) ASP.NET
12 22 (4.50%) Node.js
12 22 (4.50%) REST
12 22 (4.50%) XML
13 21 (4.29%) Backbone.js
14 19 (3.89%) LESS
15 16 (3.27%) WebSockets
16 14 (2.86%) Web Services
17 9 (1.84%) Akka
18 8 (1.64%) JSP
Miscellaneous
1 43 (8.79%) User Experience
2 23 (4.70%) Analytical Skills
3 15 (3.07%) Social Media
4 10 (2.04%) Video on Demand
5 9 (1.84%) Mobile App
6 7 (1.43%) Data Centre
6 7 (1.43%) Statistics
7 5 (1.02%) Animation
7 5 (1.02%) Computer Science
7 5 (1.02%) Copywriting
7 5 (1.02%) Digital Media
7 5 (1.02%) Management Information System
8 4 (0.82%) Algorithms
8 4 (0.82%) Virtual Team
9 3 (0.61%) Blog
9 3 (0.61%) Economics
9 3 (0.61%) Mathematics
9 3 (0.61%) NHS
9 3 (0.61%) Visualisation
9 3 (0.61%) W3C
Operating Systems
1 37 (7.57%) Windows
2 24 (4.91%) Linux
3 19 (3.89%) Windows Server
4 11 (2.25%) Unix
5 8 (1.64%) Windows 7
6 7 (1.43%) Android
6 7 (1.43%) Windows Server 2008
7 6 (1.23%) Apple iOS
7 6 (1.23%) Windows Server 2012
8 4 (0.82%) Windows 10
8 4 (0.82%) Windows 8
9 2 (0.41%) Mac OS X
9 2 (0.41%) Windows Server 2003
9 2 (0.41%) Windows XP
10 1 (0.20%) Mac OS X Server
10 1 (0.20%) Red Hat Enterprise Linux
10 1 (0.20%) Solaris
10 1 (0.20%) Windows 2000 Server
10 1 (0.20%) Windows Mobile
10 1 (0.20%) zOS
Processes & Methodologies
1 146 (29.86%) Agile Software Development
2 63 (12.88%) Stakeholder Management
3 50 (10.22%) Scrum
4 41 (8.38%) CRM
5 38 (7.77%) Project Management
6 36 (7.36%) E-Commerce
7 34 (6.95%) Analytics
7 34 (6.95%) Waterfall
8 31 (6.34%) Front End Development
9 29 (5.93%) TDD
9 29 (5.93%) Web Development
10 28 (5.73%) Responsive Web Design
11 27 (5.52%) PRINCE2
12 26 (5.32%) Migration
13 25 (5.11%) SDLC
14 23 (4.70%) Business Analysis
14 23 (4.70%) MVC
14 23 (4.70%) User Stories
15 22 (4.50%) Investment Management
16 21 (4.29%) Business Intelligence
Programming Languages
1 90 (18.40%) JavaScript
2 53 (10.84%) SQL
3 45 (9.20%) C#
4 38 (7.77%) Java
5 15 (3.07%) Python
5 15 (3.07%) T-SQL
6 12 (2.45%) PowerShell
7 10 (2.04%) VB.NET
8 9 (1.84%) PHP
8 9 (1.84%) Scala
9 6 (1.23%) Perl
9 6 (1.23%) Ruby
10 5 (1.02%) R
10 5 (1.02%) VB
11 4 (0.82%) ES6
12 3 (0.61%) Clojure
12 3 (0.61%) Haskell
13 2 (0.41%) ActionScript 3.0
13 2 (0.41%) MATLAB
13 2 (0.41%) Shell Script
Qualifications
1 33 (6.75%) Degree
2 9 (1.84%) PMP
3 8 (1.64%) PRINCE2 Practitioner
4 7 (1.43%) Microsoft Certification
5 6 (1.23%) PMI Certification
6 5 (1.02%) Cisco Certification
6 5 (1.02%) CISSP
6 5 (1.02%) MCSE
6 5 (1.02%) Security Cleared
7 4 (0.82%) CCNP
7 4 (0.82%) ISEB
7 4 (0.82%) SC Cleared
7 4 (0.82%) VMware Certified Professional (VCP)
8 3 (0.61%) CCNA
8 3 (0.61%) GIAC
9 2 (0.41%) CCSA
9 2 (0.41%) CCSE
9 2 (0.41%) CISM
9 2 (0.41%) ITIL Certification
9 2 (0.41%) MCSA
Quality Assurance & Compliance
1 5 (1.02%) Data Quality
1 5 (1.02%) QA
1 5 (1.02%) SLA
2 4 (0.82%) PCI DSS
3 3 (0.61%) Solvency II
4 2 (0.41%) Sarbanes-Oxley
5 1 (0.20%) COBIT
5 1 (0.20%) Disclosure Scotland
5 1 (0.20%) GAAP
5 1 (0.20%) MiFID
System Software
1 27 (5.52%) Active Directory
2 10 (2.04%) VMware Infrastructure
3 5 (1.02%) VMware ESX
3 5 (1.02%) vSphere
4 4 (0.82%) Hyper-V
4 4 (0.82%) XenApp
5 3 (0.61%) etcd
5 3 (0.61%) NFS
6 2 (0.41%) Docker
6 2 (0.41%) RACF
7 1 (0.20%) ACF2
7 1 (0.20%) Virtual Machines
7 1 (0.20%) VMware ESXi
Systems Management
1 6 (1.23%) Puppet
2 5 (1.02%) NetBackup
3 4 (0.82%) Network Intrusion Detection System
3 4 (0.82%) Opscode Chef
4 3 (0.61%) Ansible
4 3 (0.61%) Consul
4 3 (0.61%) Nagios
4 3 (0.61%) Nessus
4 3 (0.61%) Nmap
4 3 (0.61%) Oracle Enterprise Manager
4 3 (0.61%) SCCM
5 2 (0.41%) EnCase
5 2 (0.41%) Grafana
5 2 (0.41%) Kibana
5 2 (0.41%) logstash
5 2 (0.41%) SCOM
5 2 (0.41%) StatsD
5 2 (0.41%) zSecure
6 1 (0.20%) SnapVault
6 1 (0.20%) ZABBIX
Vendors
1 108 (22.09%) Microsoft
2 23 (4.70%) Google
3 20 (4.09%) Adobe
3 20 (4.09%) Oracle
4 18 (3.68%) VMware
5 17 (3.48%) SAP
6 12 (2.45%) Cisco
7 9 (1.84%) DoubleClick
7 9 (1.84%) HP
8 8 (1.64%) Citrix
8 8 (1.64%) Tableau
9 7 (1.43%) CheckPoint
9 7 (1.43%) NetApp
10 6 (1.23%) Facebook
11 5 (1.02%) Sage
11 5 (1.02%) Salesforce.com
12 4 (0.82%) Forcepoint
12 4 (0.82%) NetSuite
12 4 (0.82%) Symantec
12 4 (0.82%) Tripwire
London
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Rate: £400 - £450 per day + Full expenses
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