The table below looks at the prevalence of the term Advertising in IT contracts advertised for the London region. Included is a guide to the average contractor rates offered in IT contracts that have cited Advertising over the 3 months to 14 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
14 Feb 2016
Same period 2015 Same period 2014
Advertising
Rank 192 156 167
Rank change year-on-year
-36 +11
Contract jobs citing Advertising 247 314 289
As % of all contract IT jobs located in London 1.16% 1.50% 1.34%
As % of the General category 2.55% 3.27% 2.82%
Number of daily rates quoted 177 222 193
Average daily rate £413 £415 £390
Average daily rate % change year-on-year
-0.60% +6.41%
90% offered a daily rate of more than £225 £263 £216
10% offered a daily rate of more than £550 £531 £550
UK excluding London average daily rate £375 £375 £375
Number of hourly rates quoted 7 2 8
Average hourly rate £22.50 £23.73 £24.00
Average hourly rate % change year-on-year
-5.16% -1.14%
90% offered a hourly rate of more than £9.40 £18.71 £15.15
10% offered a hourly rate of more than £26.37 £28.75 £27.50
UK excluding London average hourly rate £15.00 £14.50 £26.50
% change year-on-year
+3.44% -45.28%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the London region.

General Category
London
Contract IT job ads with a match in the
General category
9677 9590 10239
As % of all contract IT jobs located in London 45.54% 45.70% 47.35%
Number of daily rates quoted 6827 6926 7161
Average daily rate £500 £475 £500
Average daily rate % change year-on-year
+5.26% -5.00%
90% offered a daily rate of more than £300 £300 £300
10% offered a daily rate of more than £650 £640 £650
UK excluding London average daily rate £400 £400 £388
% change year-on-year
- +3.22%
Number of hourly rates quoted 108 96 184
Average hourly rate £26.93 £20.00 £22.50
Average hourly rate % change year-on-year
+34.62% -11.11%
90% offered a hourly rate of more than £11.75 £12.50 £14.50
10% offered a hourly rate of more than £55.00 £40.00 £88.00
UK excluding London average hourly rate £32.75 £25.00 £21.50
% change year-on-year
+31.00% +16.27%

Advertising
Jobs Demand Trend in London

This chart provides a 3-month moving total of IT contractor jobs citing Advertising across the London region as a proportion of the total demand within the General category.

Advertising Jobs Demand Trend in London

Advertising
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the London region.

Advertising Daily Rate Trend in London

Advertising
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 14 February 2016.

Advertising Daily Rate Histogram in London

Advertising
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the London region.

Advertising Hourly Rate Trend in London

Advertising
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 14 February 2016.

Advertising Hourly Rate Histogram in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Advertising within the London region over the 3 months to 14 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London +1 77 £450 +5.88% 77
Croydon - 1 - - 3
Uxbridge - 1 - -
Advertising
England

Advertising
Top 30 Related IT Skills in London

For the 6 months to 14 February 2016, IT contractor jobs across the London region citing Advertising also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising.

1 169 (29.39%) Finance
2 144 (25.04%) Microsoft
3 115 (20.00%) Agile Software Development
4 91 (15.83%) HTML
5 78 (13.57%) JavaScript
5 78 (13.57%) Marketing
6 77 (13.39%) CSS
7 71 (12.35%) Stakeholder Management
8 67 (11.65%) SQL
9 59 (10.26%) Migration
10 58 (10.09%) Windows
11 56 (9.74%) Project Management
12 51 (8.87%) .NET
12 51 (8.87%) Business Intelligence
13 46 (8.00%) Degree
13 46 (8.00%) Analytics
14 45 (7.83%) MS Excel
15 43 (7.48%) Data Warehouse
16 42 (7.30%) C#
17 41 (7.13%) SQL Server
18 40 (6.96%) Oracle
19 39 (6.78%) HTML5
20 38 (6.61%) User Experience
21 37 (6.43%) Analytical Skills
22 36 (6.26%) SharePoint
22 36 (6.26%) CRM
22 36 (6.26%) Banking
23 35 (6.09%) Active Directory
24 34 (5.91%) Scrum
24 34 (5.91%) Front End Development

Advertising
Top Related IT Skills in London by Category

For the 6 months to 14 February 2016, IT contractor jobs across the London region citing Advertising also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Advertising. Up to 20 skills are shown per category.

Application Platforms
1 36 (6.26%) SharePoint
2 30 (5.22%) CMS
3 20 (3.48%) Skype for Business
4 16 (2.78%) MS Exchange
4 16 (2.78%) Node.js
5 15 (2.61%) SharePoint 2013
6 9 (1.57%) SharePoint 2010
7 8 (1.39%) SAS
7 8 (1.39%) WordPress
8 7 (1.22%) Exchange Server 2010
9 5 (0.87%) Umbraco
10 4 (0.70%) Apache
11 3 (0.52%) Apache Solr
11 3 (0.52%) MS Project Server
12 2 (0.35%) Adobe Experience Manager
12 2 (0.35%) Elasticsearch
12 2 (0.35%) Exchange Server 2007
12 2 (0.35%) Exchange Server 2013
12 2 (0.35%) Oracle Self-Service HR
12 2 (0.35%) WebSphere
Applications
1 45 (7.83%) MS Excel
2 33 (5.74%) MS Office
3 20 (3.48%) MS PowerPoint
4 16 (2.78%) MS Project
5 10 (1.74%) MS Visio
6 9 (1.57%) Photoshop
7 6 (1.04%) Adobe Illustrator
8 2 (0.35%) Adobe Creative Suite
8 2 (0.35%) OmniGraffle
9 1 (0.17%) 3ds Max
9 1 (0.17%) Adobe Captivate
9 1 (0.17%) InfoPath
9 1 (0.17%) Spreadsheet
9 1 (0.17%) SPSS
Business Applications
1 19 (3.30%) Oracle EBS
2 17 (2.96%) Dynamics CRM
3 14 (2.43%) Oracle EBS R12
4 10 (1.74%) Dynamics AX
5 7 (1.22%) Dynamics NAV
5 7 (1.22%) Oracle Payables
6 6 (1.04%) Oracle 11i
6 6 (1.04%) Oracle Cash Management
6 6 (1.04%) Oracle iProcurement
6 6 (1.04%) Oracle Receivables
7 4 (0.70%) Oracle Retail
8 3 (0.52%) Sage 200
9 2 (0.35%) Dynamics GP
9 2 (0.35%) JDE EnterpriseOne
9 2 (0.35%) Oracle Financials
9 2 (0.35%) Payment Gateway
9 2 (0.35%) PeopleSoft HCM
9 2 (0.35%) PeopleSoft HRMS
9 2 (0.35%) Sage CRM
9 2 (0.35%) SAP FI/CO
Cloud Services
1 32 (5.57%) Office 365
2 17 (2.96%) Google Analytics
3 12 (2.09%) Microsoft Azure
4 8 (1.39%) Amazon AWS
5 7 (1.22%) GitHub
5 7 (1.22%) SaaS
6 2 (0.35%) Adobe Analytics
6 2 (0.35%) AdWords
6 2 (0.35%) CloudFront
7 1 (0.17%) AdSense
7 1 (0.17%) Azure Active Directory
7 1 (0.17%) CheetahMail
7 1 (0.17%) Cloud Computing
7 1 (0.17%) Mimecast
Communications & Networking
1 18 (3.13%) Skype
2 17 (2.96%) Internet
3 13 (2.26%) VPN
4 12 (2.09%) LAN
5 11 (1.91%) TCP/IP
5 11 (1.91%) WAN
6 8 (1.39%) Cisco IOS
6 8 (1.39%) Firewall
6 8 (1.39%) VoIP
7 6 (1.04%) DHCP
7 6 (1.04%) Network Security
8 5 (0.87%) DNS
8 5 (0.87%) HTTP
8 5 (0.87%) Wireless
9 4 (0.70%) Extranet
9 4 (0.70%) Unified Communications
10 3 (0.52%) LDAP
10 3 (0.52%) MPLS
10 3 (0.52%) OSPF
10 3 (0.52%) PBX
Database & Business Intelligence
1 43 (7.48%) Data Warehouse
2 41 (7.13%) SQL Server
3 28 (4.87%) SQL Server Reporting Services
4 24 (4.17%) SQL Server Integration Services
5 21 (3.65%) SQL Server Analysis Services
6 18 (3.13%) MySQL
7 15 (2.61%) Big Data
8 9 (1.57%) MongoDB
8 9 (1.57%) NoSQL
8 9 (1.57%) PostgreSQL
9 8 (1.39%) SQL Server 2012
9 8 (1.39%) SQL Server 2014
10 7 (1.22%) QlikView
11 6 (1.04%) Hadoop
12 5 (0.87%) OLAP
12 5 (0.87%) Oracle BI EE
13 4 (0.70%) Oracle Database
13 4 (0.70%) Relational Database
13 4 (0.70%) SQL Server 2008
14 3 (0.52%) PowerPivot
Development Applications
1 16 (2.78%) Git (software)
2 8 (1.39%) PHPUnit
2 8 (1.39%) Visual Studio
3 6 (1.04%) Team Foundation Server
4 4 (0.70%) Grunt
4 4 (0.70%) SoapUI
4 4 (0.70%) Subversion
5 3 (0.52%) Balsamiq Mockups
5 3 (0.52%) GitLab
5 3 (0.52%) gulp
5 3 (0.52%) JUnit
5 3 (0.52%) Vagrant
6 2 (0.35%) Bower
6 2 (0.35%) JIRA
6 2 (0.35%) Karma Test Runner
6 2 (0.35%) Moq
6 2 (0.35%) Octopus Deploy
6 2 (0.35%) Selenium
6 2 (0.35%) SpecFlow
6 2 (0.35%) TeamCity
General
1 169 (29.39%) Finance
2 78 (13.57%) Marketing
3 36 (6.26%) Banking
4 28 (4.87%) Publishing
5 24 (4.17%) Retail
6 12 (2.09%) Investment Banking
7 9 (1.57%) Games
8 8 (1.39%) General Ledger
9 7 (1.22%) Legal
10 6 (1.04%) Retail Banking
11 5 (0.87%) Front Office
11 5 (0.87%) Manufacturing
12 4 (0.70%) Automotive
12 4 (0.70%) Telecoms
13 3 (0.52%) Law
14 2 (0.35%) Back Office
14 2 (0.35%) Financial Institution
14 2 (0.35%) French Language
15 1 (0.17%) German Language
15 1 (0.17%) Italian Language
Job Titles
1 127 (22.09%) Developer
2 90 (15.65%) Analyst
3 63 (10.96%) Consultant
4 62 (10.78%) Project Manager
5 49 (8.52%) Business Analyst
6 42 (7.30%) Architect
7 26 (4.52%) Front End Developer (Client-Side Developer)
8 25 (4.35%) Digital Project Manager
9 20 (3.48%) Business Intelligence Developer
10 19 (3.30%) .NET Developer
10 19 (3.30%) Microsoft Consultant
11 18 (3.13%) Oracle Consultant
12 16 (2.78%) Senior Developer
13 15 (2.61%) PHP Developer
14 13 (2.26%) Administrator
14 13 (2.26%) Business Developer
14 13 (2.26%) Designer
14 13 (2.26%) JavaScript Developer
14 13 (2.26%) Senior Manager
15 12 (2.09%) C# Developer
Libraries, Frameworks & Software Standards
1 91 (15.83%) HTML
2 77 (13.39%) CSS
3 51 (8.87%) .NET
4 39 (6.78%) HTML5
5 33 (5.74%) jQuery
6 29 (5.04%) CSS3
7 27 (4.70%) AngularJS
8 22 (3.83%) XML
9 20 (3.48%) ASP.NET
10 17 (2.96%) RESTful
10 17 (2.96%) SOAP
10 17 (2.96%) Web Services
11 13 (2.26%) Sass
12 10 (1.74%) WCF
13 9 (1.57%) Ajax
13 9 (1.57%) Flash
13 9 (1.57%) MDX
13 9 (1.57%) React
13 9 (1.57%) REST
13 9 (1.57%) Twitter Bootstrap
Miscellaneous
1 38 (6.61%) User Experience
2 37 (6.43%) Analytical Skills
3 21 (3.65%) Computer Science
4 20 (3.48%) Digital Media
5 12 (2.09%) Data Centre
5 12 (2.09%) Social Media
6 11 (1.91%) Management Information System
7 9 (1.57%) Mobile App
8 7 (1.22%) Blackberry
8 7 (1.22%) Derivative
8 7 (1.22%) Visualisation
9 6 (1.04%) Animation
9 6 (1.04%) Data Integration
9 6 (1.04%) Psychology
9 6 (1.04%) W3C
10 5 (0.87%) Chip and PIN
10 5 (0.87%) Reinsurance
11 4 (0.70%) Graphic Design
11 4 (0.70%) Social Network
11 4 (0.70%) Video on Demand
Operating Systems
1 58 (10.09%) Windows
2 30 (5.22%) Linux
3 17 (2.96%) Unix
3 17 (2.96%) Windows 7
4 14 (2.43%) Android
5 12 (2.09%) Windows Server
6 11 (1.91%) Apple iOS
7 9 (1.57%) Windows Server 2008
8 6 (1.04%) Windows Server 2012
9 3 (0.52%) CentOS
9 3 (0.52%) Data ONTAP
9 3 (0.52%) VMS
9 3 (0.52%) Windows 10
9 3 (0.52%) Windows 8
10 2 (0.35%) Mac OS X
11 1 (0.17%) AIX
11 1 (0.17%) Windows Server 2003
Processes & Methodologies
1 115 (20.00%) Agile Software Development
2 71 (12.35%) Stakeholder Management
3 59 (10.26%) Migration
4 56 (9.74%) Project Management
5 51 (8.87%) Business Intelligence
6 46 (8.00%) Analytics
7 36 (6.26%) CRM
8 34 (5.91%) Front End Development
8 34 (5.91%) Scrum
9 27 (4.70%) Digital Marketing
9 27 (4.70%) PRINCE2
10 26 (4.52%) E-Commerce
10 26 (4.52%) MVC
11 24 (4.17%) Waterfall
12 22 (3.83%) Business Analysis
12 22 (3.83%) Data Migration
13 19 (3.30%) ETL
13 19 (3.30%) TDD
13 19 (3.30%) User Acceptance Testing
14 18 (3.13%) OO
Programming Languages
1 78 (13.57%) JavaScript
2 67 (11.65%) SQL
3 42 (7.30%) C#
4 28 (4.87%) PHP
5 21 (3.65%) T-SQL
6 18 (3.13%) Java
7 15 (2.61%) Python
8 8 (1.39%) Ruby
9 7 (1.22%) Perl
9 7 (1.22%) PowerShell
9 7 (1.22%) VB.NET
10 4 (0.70%) C
11 3 (0.52%) Bash Shell
11 3 (0.52%) C++
11 3 (0.52%) Groovy
11 3 (0.52%) Objective-C
11 3 (0.52%) PL/SQL
11 3 (0.52%) R
12 2 (0.35%) ActionScript
12 2 (0.35%) Data Analysis Expressions (DAX)
Qualifications
1 46 (8.00%) Degree
2 8 (1.39%) Cisco Certification
3 7 (1.22%) Microsoft Certification
4 6 (1.04%) PMI Certification
4 6 (1.04%) PMP
4 6 (1.04%) Security Cleared
5 5 (0.87%) CCNA
5 5 (0.87%) CISSP
6 4 (0.70%) IIBA
7 3 (0.52%) CCSA
7 3 (0.52%) CISM
7 3 (0.52%) MCSE
7 3 (0.52%) SC Cleared
8 2 (0.35%) CCIE
8 2 (0.35%) CCSE
8 2 (0.35%) DV Cleared
8 2 (0.35%) GIAC
8 2 (0.35%) ISTQB
8 2 (0.35%) ITIL Certification
8 2 (0.35%) PRINCE2 Certification
Quality Assurance & Compliance
1 12 (2.09%) QA
2 9 (1.57%) Data Quality
3 8 (1.39%) Sarbanes-Oxley
3 8 (1.39%) Solvency II
4 7 (1.22%) ISO/IEC 27001
5 6 (1.04%) ISO20022
6 3 (0.52%) GAAP
7 2 (0.35%) Dodd-Frank
7 2 (0.35%) SLA
7 2 (0.35%) UCITS
8 1 (0.17%) Basel III
8 1 (0.17%) COREP
8 1 (0.17%) CRD IV
8 1 (0.17%) EMIR
8 1 (0.17%) MiFID
8 1 (0.17%) PCI DSS
System Software
1 35 (6.09%) Active Directory
2 8 (1.39%) VMware Infrastructure
3 6 (1.04%) vSphere
4 5 (0.87%) XenApp
5 3 (0.52%) Docker
5 3 (0.52%) Hyper-V
5 3 (0.52%) Microsoft App-V
6 2 (0.35%) VMware ESXi
6 2 (0.35%) XenDesktop
7 1 (0.17%) BitLocker
7 1 (0.17%) Platform Symphony
7 1 (0.17%) Postfix
7 1 (0.17%) VMware ESX
7 1 (0.17%) Xen
7 1 (0.17%) XenServer
Systems Management
1 5 (0.87%) Backup Exec
1 5 (0.87%) Puppet
2 3 (0.52%) Ansible
2 3 (0.52%) HP Quality Center
2 3 (0.52%) Opscode Chef
2 3 (0.52%) SCCM
3 2 (0.35%) EnCase
3 2 (0.35%) Nagios
4 1 (0.17%) Casper Suite
4 1 (0.17%) McAfee ePO
4 1 (0.17%) Systems Management Server (SMS)
4 1 (0.17%) XenMobile
Vendors
1 144 (25.04%) Microsoft
2 40 (6.96%) Oracle
3 28 (4.87%) Cisco
4 20 (3.48%) Google
5 14 (2.43%) VMware
6 12 (2.09%) Adobe
7 11 (1.91%) Facebook
7 11 (1.91%) Zend
8 10 (1.74%) SAP
8 10 (1.74%) Splunk
9 9 (1.57%) Cyber-Ark
10 6 (1.04%) Citrix
10 6 (1.04%) DoubleClick
10 6 (1.04%) NetApp
10 6 (1.04%) Sage
10 6 (1.04%) TSYS
11 5 (0.87%) Charles River
11 5 (0.87%) CheckPoint
11 5 (0.87%) Symantec
11 5 (0.87%) Tableau
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