The table below looks at the prevalence of the term Advertising in IT contracts advertised for the London region. Included is a guide to the contractor rates offered in IT contracts that have cited Advertising over the 3 months to 8 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
8 Dec 2016
Same period 2015 Same period 2014
Advertising
Rank 170 178 163
Rank change year-on-year
+8 -15
Contract jobs citing Advertising 315 293 333
As % of all contract IT jobs located in London 1.46% 1.30% 1.41%
As % of the General category 3.41% 2.83% 3.13%
Number of daily rates quoted 249 217 249
Median daily rate £450 £400 £413
Median daily rate % change year-on-year
+12.50% -3.03%
90% offered a daily rate of more than £285 £250 £275
10% offered a daily rate of more than £600 £575 £578
UK excluding London median daily rate £380 £375 £400
% change year-on-year
+1.20% -6.25%
Number of hourly rates quoted 9 13 4
Median hourly rate £21.03 £21.00 £26.33
Median hourly rate % change year-on-year
+0.14% -20.24%
90% offered a hourly rate of more than £13.80 £11.42 £16.95
10% offered a hourly rate of more than £35.95 £26.85 £29.30
UK excluding London median hourly rate £15.00 £16.00 £20.25
% change year-on-year
-6.25% -20.98%
Advertising
England

The following table is for comparison with the above and provides statistics for the entire General category in contract jobs advertised in the London region.

General Category
London
Contract IT job ads with a match in the
General category
9235 10358 10641
As % of all contract IT jobs located in London 42.93% 45.91% 45.10%
Number of daily rates quoted 6661 7241 7871
Median daily rate £500 £500 £475
Median daily rate % change year-on-year
- +5.26%
90% offered a daily rate of more than £325 £310 £300
10% offered a daily rate of more than £650 £650 £650
UK excluding London median daily rate £400 £400 £400
Number of hourly rates quoted 89 112 114
Median hourly rate £22.67 £25.00 £21.50
Median hourly rate % change year-on-year
-9.33% +16.27%
90% offered a hourly rate of more than £11.89 £13.68 £13.09
10% offered a hourly rate of more than £47.83 £50.00 £48.25
UK excluding London median hourly rate £24.50 £27.50 £24.50
% change year-on-year
-10.90% +12.24%

Advertising
Jobs Demand Trend in London

The demand trend of contract jobs across the London region citing Advertising as a proportion of all IT contracts with a match in the General category.

Advertising Jobs Demand Trend in London

Advertising
Daily Rate Trend in London

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Advertising across the London region.

Advertising Daily Rate Trend in London

Advertising
Daily Rate Histogram in London

This chart provides a histogram of daily rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 8 December 2016.

Advertising Daily Rate Histogram in London

Advertising
Hourly Rate Trend in London

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Advertising across the London region.

Advertising Hourly Rate Trend in London

Advertising
Hourly Rate Histogram in London

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Advertising across the London region over the 3 months to 8 December 2016.

Advertising Hourly Rate Histogram in London

Advertising
Contract Job Locations in London

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the London region over the 3 months to 8 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
City of London -29 62 £520 +30.00% 28
Hammersmith +8 3 £425 -
Bromley -3 1 £700 +12.00%
Feltham - 1 - -
Isleworth - 1 £525 -
Advertising
England

Advertising
Top 30 Related IT Skills in London

For the 6 months to 8 December 2016, IT contractor jobs citing Advertising also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads across the London region with a requirement for Advertising.

1 184 (31.24%) Microsoft
2 154 (26.15%) Agile Software Development
3 135 (22.92%) Finance
4 106 (18.00%) JavaScript
5 98 (16.64%) Marketing
6 97 (16.47%) .NET
7 94 (15.96%) HTML
8 86 (14.60%) Stakeholder Management
9 80 (13.58%) C#
10 78 (13.24%) CRM
11 70 (11.88%) CSS
12 63 (10.70%) SharePoint
13 62 (10.53%) MS Excel
14 61 (10.36%) SQL
15 59 (10.02%) Dynamics CRM
16 55 (9.34%) Java
17 50 (8.49%) SQL Server
17 50 (8.49%) Migration
18 49 (8.32%) jQuery
18 49 (8.32%) HTML5
19 47 (7.98%) Microsoft Azure
19 47 (7.98%) Scrum
20 41 (6.96%) Project Management
20 41 (6.96%) MVC
21 40 (6.79%) Analytical Skills
22 38 (6.45%) TDD
23 37 (6.28%) ASP.NET
24 36 (6.11%) Office 365
25 35 (5.94%) Windows
25 35 (5.94%) Active Directory

Advertising
Top Related IT Skills in London by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 63 (10.70%) SharePoint
2 22 (3.74%) SharePoint 2013
3 15 (2.55%) CMS
4 10 (1.70%) SharePoint 2010
5 8 (1.36%) Adobe Experience Manager
6 7 (1.19%) Elasticsearch
7 6 (1.02%) IIS
8 4 (0.68%) BizTalk Server
8 4 (0.68%) MS Exchange
8 4 (0.68%) nginx
8 4 (0.68%) Tomcat
9 3 (0.51%) Apache
9 3 (0.51%) Confluence
9 3 (0.51%) Oracle SOA Suite
9 3 (0.51%) Skype for Business
9 3 (0.51%) Umbraco
10 2 (0.34%) Apache Spark
10 2 (0.34%) Documentum
10 2 (0.34%) Sitecore CMS
11 1 (0.17%) SAS
Applications
1 62 (10.53%) MS Excel
2 24 (4.07%) MS Office
3 15 (2.55%) MS PowerPoint
4 13 (2.21%) Adobe Creative Suite
5 11 (1.87%) Photoshop
6 10 (1.70%) MS Project
7 9 (1.53%) Adobe Illustrator
8 7 (1.19%) MS Visio
9 5 (0.85%) InDesign
10 2 (0.34%) Autodesk Flame
10 2 (0.34%) CINEMA 4D
10 2 (0.34%) InfoPath
10 2 (0.34%) Maya
10 2 (0.34%) NUKE
10 2 (0.34%) Spreadsheet
11 1 (0.17%) Adobe After Effects
11 1 (0.17%) Final Cut Pro
11 1 (0.17%) OmniGraffle
11 1 (0.17%) Windchill
Business Applications
1 59 (10.02%) Dynamics CRM
2 9 (1.53%) Unit4 Business World
3 8 (1.36%) Dynamics AX
3 8 (1.36%) Sage 200
4 7 (1.19%) SAP Oil and Gas
5 4 (0.68%) Sage X3
5 4 (0.68%) SAP SRM
6 3 (0.51%) SAP Business One
7 2 (0.34%) Sage 50
7 2 (0.34%) SAP CO
7 2 (0.34%) SAP FI
7 2 (0.34%) SAP FI/CO
7 2 (0.34%) SAP R/3
8 1 (0.17%) Faxination
8 1 (0.17%) Infor LN
8 1 (0.17%) OpenText VIM for SAP
8 1 (0.17%) Oracle Procure-to-Pay
8 1 (0.17%) Radian6
8 1 (0.17%) SAP Retail
8 1 (0.17%) Sprinklr
Cloud Services
1 47 (7.98%) Microsoft Azure
2 36 (6.11%) Office 365
3 20 (3.40%) Amazon AWS
4 13 (2.21%) IaaS
5 10 (1.70%) Google Analytics
6 8 (1.36%) PaaS
6 8 (1.36%) SaaS
7 6 (1.02%) Azure Active Directory
8 4 (0.68%) Cloud Computing
8 4 (0.68%) GitHub
9 3 (0.51%) Adobe Analytics
9 3 (0.51%) AdWords
9 3 (0.51%) Google Cloud Platform
10 2 (0.34%) Adobe Creative Cloud
10 2 (0.34%) OneDrive
10 2 (0.34%) Route 53
11 1 (0.17%) Amazon S3
11 1 (0.17%) CloudFront
11 1 (0.17%) Google App Engine
11 1 (0.17%) Taleo
Communications & Networking
1 13 (2.21%) TCP/IP
2 11 (1.87%) DNS
2 11 (1.87%) Internet
2 11 (1.87%) VPN
3 8 (1.36%) DHCP
3 8 (1.36%) Firewall
4 6 (1.02%) NAS
4 6 (1.02%) Network Security
4 6 (1.02%) SAN
4 6 (1.02%) Wireless
5 5 (0.85%) Ethernet
5 5 (0.85%) HTTP
5 5 (0.85%) IPv4
5 5 (0.85%) IPv6
5 5 (0.85%) MRTG
5 5 (0.85%) OSPF
5 5 (0.85%) Wireshark
6 4 (0.68%) LAN
6 4 (0.68%) Skype
7 3 (0.51%) WAN
Database & Business Intelligence
1 50 (8.49%) SQL Server
2 14 (2.38%) SQL Server Integration Services
3 13 (2.21%) MySQL
4 12 (2.04%) MongoDB
5 11 (1.87%) Data Warehouse
5 11 (1.87%) SQL Server Reporting Services
6 10 (1.70%) NoSQL
6 10 (1.70%) Redis
7 8 (1.36%) SQL Server Analysis Services
8 6 (1.02%) Crystal Reports
8 6 (1.02%) Data Mining
8 6 (1.02%) Hadoop
8 6 (1.02%) PostgreSQL
8 6 (1.02%) Relational Database
9 5 (0.85%) OLAP
9 5 (0.85%) SQL Server 2012
10 4 (0.68%) SQL Server 2014
11 3 (0.51%) Big Data
11 3 (0.51%) OLAP Cube
11 3 (0.51%) SQL Server 2008
Development Applications
1 20 (3.40%) Git (software)
2 11 (1.87%) Jenkins
3 10 (1.70%) Grunt
3 10 (1.70%) JUnit
4 9 (1.53%) gulp
4 9 (1.53%) JIRA
5 8 (1.36%) Bower
5 8 (1.36%) Cucumber
6 7 (1.19%) Mockito
6 7 (1.19%) NUnit
7 6 (1.02%) MSTest
7 6 (1.02%) Subversion
7 6 (1.02%) Team Foundation Server
7 6 (1.02%) Visual Studio
7 6 (1.02%) WebDriver
8 5 (0.85%) Selenium
9 4 (0.68%) TeamCity
9 4 (0.68%) TestNG
10 3 (0.51%) Atlassian Bamboo
10 3 (0.51%) Sonatype Nexus
General
1 135 (22.92%) Finance
2 98 (16.64%) Marketing
3 34 (5.77%) Retail
4 33 (5.60%) Banking
5 24 (4.07%) Games
6 19 (3.23%) Telecoms
7 14 (2.38%) Legal
8 13 (2.21%) Publishing
9 12 (2.04%) Manufacturing
9 12 (2.04%) Retail Banking
10 11 (1.87%) Automotive
11 10 (1.70%) Front Office
12 7 (1.19%) Electronics
13 5 (0.85%) Back Office
13 5 (0.85%) Investment Banking
13 5 (0.85%) Law
14 4 (0.68%) Billing
15 2 (0.34%) Financial Institution
15 2 (0.34%) Multimedia
15 2 (0.34%) Pharmaceutical
Job Titles
1 175 (29.71%) Developer
2 109 (18.51%) Analyst
3 45 (7.64%) Business Analyst
3 45 (7.64%) Consultant
4 38 (6.45%) Project Manager
5 34 (5.77%) Architect
6 29 (4.92%) .NET Developer
6 29 (4.92%) Senior Developer
7 27 (4.58%) CRM Developer
7 27 (4.58%) Dynamics CRM Developer
8 25 (4.24%) Java Developer
9 22 (3.74%) Designer
10 21 (3.57%) Microsoft Developer
11 20 (3.40%) Front End Developer (Client-Side Developer)
12 19 (3.23%) Administrator
13 18 (3.06%) Support Analyst
14 13 (2.21%) C# Developer
14 13 (2.21%) JavaScript Developer
14 13 (2.21%) Senior Java Developer
14 13 (2.21%) Solutions Architect
Libraries, Frameworks & Software Standards
1 97 (16.47%) .NET
2 94 (15.96%) HTML
3 70 (11.88%) CSS
4 49 (8.32%) HTML5
4 49 (8.32%) jQuery
5 37 (6.28%) ASP.NET
6 34 (5.77%) AngularJS
7 30 (5.09%) CSS3
8 21 (3.57%) REST
8 21 (3.57%) XML
9 20 (3.40%) Sass
10 19 (3.23%) Ajax
11 18 (3.06%) ASP.NET MVC
11 18 (3.06%) Node.js
12 14 (2.38%) React
12 14 (2.38%) Web Services
13 13 (2.21%) LESS
14 12 (2.04%) Twitter Bootstrap
15 10 (1.70%) Spring
16 8 (1.36%) Backbone.js
Miscellaneous
1 40 (6.79%) Analytical Skills
2 29 (4.92%) User Experience
3 13 (2.21%) Social Media
4 11 (1.87%) Mobile App
5 8 (1.36%) Algorithms
5 8 (1.36%) Visualisation
6 6 (1.02%) Animation
6 6 (1.02%) Data Centre
6 6 (1.02%) Statistics
7 5 (0.85%) Copywriting
7 5 (0.85%) Digital Media
8 4 (0.68%) Distributed Denial-of-Service
8 4 (0.68%) Video on Demand
8 4 (0.68%) Virtual Team
9 3 (0.51%) Computer Science
9 3 (0.51%) Data Conversion
9 3 (0.51%) Economics
9 3 (0.51%) Hybrid Cloud
10 2 (0.34%) Clustering
10 2 (0.34%) Management Information System
Operating Systems
1 35 (5.94%) Windows
2 26 (4.41%) Linux
3 17 (2.89%) Windows Server
4 9 (1.53%) Android
4 9 (1.53%) Apple iOS
4 9 (1.53%) Unix
5 5 (0.85%) Windows 7
5 5 (0.85%) Windows Server 2012
6 4 (0.68%) Mac OS X
6 4 (0.68%) Windows Server 2008
7 2 (0.34%) Red Hat Enterprise Linux
7 2 (0.34%) Windows XP
8 1 (0.17%) Data ONTAP
8 1 (0.17%) MVS
8 1 (0.17%) Solaris
8 1 (0.17%) Windows 10
8 1 (0.17%) Windows 8
8 1 (0.17%) Windows Mobile
8 1 (0.17%) Windows Server 2003
Processes & Methodologies
1 154 (26.15%) Agile Software Development
2 86 (14.60%) Stakeholder Management
3 78 (13.24%) CRM
4 50 (8.49%) Migration
5 47 (7.98%) Scrum
6 41 (6.96%) MVC
6 41 (6.96%) Project Management
7 38 (6.45%) TDD
8 31 (5.26%) E-Commerce
9 30 (5.09%) Front End Development
10 28 (4.75%) Continuous Integration
10 28 (4.75%) DevOps
11 27 (4.58%) Business Intelligence
12 26 (4.41%) Analytics
12 26 (4.41%) ERP
12 26 (4.41%) SDLC
13 25 (4.24%) BDD
13 25 (4.24%) Business Analysis
14 24 (4.07%) Waterfall
15 22 (3.74%) Time Management
Programming Languages
1 106 (18.00%) JavaScript
2 80 (13.58%) C#
3 61 (10.36%) SQL
4 55 (9.34%) Java
5 23 (3.90%) Python
6 16 (2.72%) T-SQL
7 14 (2.38%) PowerShell
7 14 (2.38%) VB.NET
8 13 (2.21%) PHP
9 9 (1.53%) Scala
10 8 (1.36%) R
11 7 (1.19%) Perl
11 7 (1.19%) Ruby
11 7 (1.19%) VB
12 5 (0.85%) C++
12 5 (0.85%) Clojure
12 5 (0.85%) Haskell
13 4 (0.68%) ES6
13 4 (0.68%) PL/SQL
13 4 (0.68%) Shell Script
Qualifications
1 23 (3.90%) Degree
2 7 (1.19%) CISSP
3 6 (1.02%) CCNP
3 6 (1.02%) Cisco Certification
4 5 (0.85%) GIAC
4 5 (0.85%) Microsoft Certification
4 5 (0.85%) PMP
5 4 (0.68%) CCNA
5 4 (0.68%) CCSA
5 4 (0.68%) CCSE
5 4 (0.68%) ITIL Certification
5 4 (0.68%) MCSE
5 4 (0.68%) SC Cleared
5 4 (0.68%) Security Cleared
5 4 (0.68%) VCAP
5 4 (0.68%) VCP5
5 4 (0.68%) VCP6
5 4 (0.68%) VMware Certified Professional (VCP)
6 3 (0.51%) PRINCE2 Practitioner
6 3 (0.51%) VERITAS Certified Professional (VCP)
Quality Assurance & Compliance
1 12 (2.04%) QA
2 6 (1.02%) SLA
3 5 (0.85%) MiFID
4 4 (0.68%) Data Quality
5 3 (0.51%) PCI DSS
5 3 (0.51%) Sarbanes-Oxley
6 1 (0.17%) Solvency II
System Software
1 35 (5.94%) Active Directory
2 9 (1.53%) VMware Infrastructure
3 6 (1.02%) VMware ESX
4 5 (0.85%) Hyper-V
5 4 (0.68%) Docker
5 4 (0.68%) vSphere
6 3 (0.51%) NFS
7 2 (0.34%) StorNext
7 2 (0.34%) Virtual Machines
7 2 (0.34%) VMware ESXi
7 2 (0.34%) Xsan
8 1 (0.17%) ACF2
8 1 (0.17%) HDFS
8 1 (0.17%) Microsoft App-V
8 1 (0.17%) RACF
Systems Management
1 10 (1.70%) Puppet
2 8 (1.36%) Opscode Chef
3 6 (1.02%) SCCM
4 5 (0.85%) Nagios
5 4 (0.68%) Ansible
5 4 (0.68%) EnCase
6 3 (0.51%) NetBackup
7 2 (0.34%) Forefront Identity Manager
7 2 (0.34%) Kibana
7 2 (0.34%) McAfee ePO
7 2 (0.34%) MOM
7 2 (0.34%) SCOM
8 1 (0.17%) Grafana
8 1 (0.17%) logstash
8 1 (0.17%) Microsoft Clustering
8 1 (0.17%) Norton AntiVirus
8 1 (0.17%) SCVMM
8 1 (0.17%) Sysprep
8 1 (0.17%) Tivoli
8 1 (0.17%) zSecure
Vendors
1 184 (31.24%) Microsoft
2 27 (4.58%) Adobe
3 23 (3.90%) SAP
4 19 (3.23%) VMware
5 16 (2.72%) Google
6 15 (2.55%) Oracle
7 12 (2.04%) Sage
8 9 (1.53%) Sitecore
9 8 (1.36%) Tableau
10 7 (1.19%) Cisco
10 7 (1.19%) Facebook
10 7 (1.19%) Intel Security
10 7 (1.19%) Qualys
11 6 (1.02%) CheckPoint
11 6 (1.02%) DoubleClick
11 6 (1.02%) EPiServer
11 6 (1.02%) LANDesk
11 6 (1.02%) MuleSoft
12 5 (0.85%) Infoblox
12 5 (0.85%) NetSuite
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Rate: £300 per day
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Rate: £400 - £450 per day
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Nigel Frank International Ltd
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