The first table below looks at the demand for Digital Marketing skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the North West region.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Digital Marketing
Rank 111 126 131
Rank change year-on-year
+15 +5
Contract jobs citing Digital Marketing 6 6 1
As % of all contract IT jobs located in the North West 0.261% 0.189% 0.032%
As % of the Processes & Methodologies category 0.370% 0.308% 0.050%
Number of daily rates quoted 3 6 0
Average daily rate £325 £419 -
Average daily rate % change year-on-year
-22.38% -
UK excluding London average daily rate £325 £300 £312
% change year-on-year
+8.33% -3.84%
Number of hourly rates quoted 2 0 1
Average hourly rate £13.50 - £20.00
UK excluding London average hourly rate £17.33 £37.50 £20.00
% change year-on-year
-53.80% +87.50%
All Processes & Methodologies
North West
Contract IT job ads with a match in the
Processes & Methodologies category
1623 1947 2011
As % of all contract IT jobs located in the North West 70.66% 61.48% 65.31%
Number of daily rates quoted 794 1006 1047
Average daily rate £350 £350 £325
Average daily rate % change year-on-year
- +7.69%
90% offered a daily rate of more than £226 £238 £225
10% offered a daily rate of more than £465 £490 £460
UK excluding London average daily rate £363 £365 £375
% change year-on-year
-0.68% -2.66%
Number of hourly rates quoted 80 81 98
Average hourly rate £22.06 £20.00 £20.00
Average hourly rate % change year-on-year
+10.27% -
90% offered a hourly rate of more than £13.13 £13.26 £13.00
10% offered a hourly rate of more than £55.00 £37.00 £36.50
UK excluding London average hourly rate £31.60 £25.00 £30.00
% change year-on-year
+26.40% -16.66%
Digital Marketing
England

Digital Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

North West Digital Marketing Jobs Demand Trend

Digital Marketing
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the North West region.

North West Digital Marketing Daily Rate Trend

Digital Marketing
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the North West region.

North West Digital Marketing Hourly Rate Trend

Digital Marketing
Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Merseyside - 3 £283 -
Manchester +9 2 - -
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT contractor jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 10 (100.00%) Marketing
2 7 (70.00%) JavaScript
2 7 (70.00%) CSS
3 6 (60.00%) HTML
4 4 (40.00%) C#
5 3 (30.00%) PHP
5 3 (30.00%) Business Intelligence
5 3 (30.00%) SAP
5 3 (30.00%) DTV
5 3 (30.00%) Programme Management
5 3 (30.00%) Electronics
5 3 (30.00%) Telecoms
5 3 (30.00%) Finance
5 3 (30.00%) Manufacturing
5 3 (30.00%) SAP Oil and Gas
5 3 (30.00%) Social Media
6 2 (20.00%) Node.js
6 2 (20.00%) ASP.NET 2.0
6 2 (20.00%) Sitecore
6 2 (20.00%) Amazon EC2
6 2 (20.00%) Visual Studio
6 2 (20.00%) Analytics
6 2 (20.00%) Google
6 2 (20.00%) SEO
6 2 (20.00%) Google Analytics
6 2 (20.00%) ASP.NET
6 2 (20.00%) .NET
7 1 (10.00%) SQL Server
7 1 (10.00%) SQL
7 1 (10.00%) T-SQL

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT contractor jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Development
1 7 (70.00%) CSS
2 6 (60.00%) HTML
3 2 (20.00%) .NET
3 2 (20.00%) ASP.NET
3 2 (20.00%) ASP.NET 2.0
3 2 (20.00%) Node.js
4 1 (10.00%) CSS3
4 1 (10.00%) HTML5
Application Platforms
1 2 (20.00%) Amazon EC2
2 1 (10.00%) WordPress
Applications
1 1 (10.00%) MS Excel
Business Applications
1 3 (30.00%) SAP Oil and Gas
2 2 (20.00%) Google Analytics
Database & Business Intelligence
1 1 (10.00%) SQL Server
1 1 (10.00%) Data Warehouse
1 1 (10.00%) SQL Server Reporting Services
1 1 (10.00%) SQL Server 2005
1 1 (10.00%) SQL Server Integration Services
1 1 (10.00%) SQL Server Analysis Services
1 1 (10.00%) SQL Server 2008
Development Applications
1 2 (20.00%) Visual Studio
General
1 10 (100.00%) Marketing
2 3 (30.00%) Electronics
2 3 (30.00%) Telecoms
2 3 (30.00%) Finance
2 3 (30.00%) Manufacturing
Job Titles
1 6 (60.00%) Developer
2 3 (30.00%) Analyst
2 3 (30.00%) Web Developer
3 2 (20.00%) SEO Analyst
3 2 (20.00%) Copywriter
4 1 (10.00%) Senior Business Intelligence Analyst
4 1 (10.00%) Change Project Manager
4 1 (10.00%) Project Manager
4 1 (10.00%) Senior Developer
4 1 (10.00%) Senior Analyst
4 1 (10.00%) Change Manager
4 1 (10.00%) Business Change Manager
4 1 (10.00%) Developer Analyst
4 1 (10.00%) Business Project Manager
4 1 (10.00%) Business Intelligence Analyst
4 1 (10.00%) Business Manager
4 1 (10.00%) Business Intelligence Developer
4 1 (10.00%) Business Change Project Manager
Miscellaneous
1 3 (30.00%) DTV
1 3 (30.00%) Social Media
2 1 (10.00%) NHS
Processes & Methodologies
1 3 (30.00%) Business Intelligence
1 3 (30.00%) Programme Management
2 2 (20.00%) Analytics
2 2 (20.00%) SEO
3 1 (10.00%) ETL
3 1 (10.00%) Project Management
3 1 (10.00%) Change Management
3 1 (10.00%) Matrix Management
3 1 (10.00%) Budget Control
Programming Languages
1 7 (70.00%) JavaScript
2 4 (40.00%) C#
3 3 (30.00%) PHP
4 1 (10.00%) SQL
4 1 (10.00%) T-SQL
Vendors
1 3 (30.00%) SAP
2 2 (20.00%) Google
2 2 (20.00%) Sitecore
3 1 (10.00%) Twitter
3 1 (10.00%) Microsoft
3 1 (10.00%) iSOFT
Merseyside
You will be assisting the team in on-going and new web projects using your C# , ASP.NET , Web Services and WCF skills... Skill summary: * C# ASP.NET...
People Source Consulting
Rate: £275 - £325 per day
Posted: 15 May 2013
Merseyside
You will be assisting the team in on-going SQL Server Business Intelligence projects across the full Microsoft Business Intelligence suite, including data migration / ETL using SSIS, cube...
People Source Consulting
Rate: £325 - £400 per day
Posted: 15 May 2013
Merseyside
You will be assisting the team in on-going SQL Server Business Intelligence projects across the full Microsoft Business Intelligence suite, including data migration / ETL using SSIS, cube...
People Source Consulting
Rate: £325 - £400 per day
Posted: 15 May 2013
North West
Ensure the management of disaster recovery, business continuity and backup processes... People Source specialise in niche technology markets including Information Technology, Digital TV, Digital Marketing, Project and Programme...
People Source Consulting
Rate: £400 - £500 per day + 35 hour working week
Posted: 15 May 2013