The table below looks at the statistics for Digital Marketing skills in IT contracts advertised for the North West region. Included is a guide to the average contractor rates offered in IT contracts that have cited Digital Marketing over the 3 months to 17 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Sep 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 118 129 134
Rank change year-on-year
+11 +5
Contract jobs citing Digital Marketing 20 6 8
As % of all contract IT jobs located in the North West 0.64% 0.20% 0.24%
As % of the Processes & Methodologies category 0.88% 0.28% 0.36%
Number of daily rates quoted 12 0 8
Average daily rate
Keep up to 90%
of your Daily Rate
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£400 - £275
90% offered a daily rate of more than £264 - £241
10% offered a daily rate of more than £595 - £299
UK excluding London average daily rate £350 £340 £325
% change year-on-year
+3.01% +4.61%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate £44.73 - £17.50
Digital Marketing
England

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised in the North West region.

Processes & Methodologies Category
North West
Contract IT job ads with a match in the
Processes & Methodologies category
2266 2124 2231
As % of all contract IT jobs located in the North West 72.72% 71.90% 65.71%
Number of daily rates quoted 1296 1080 1180
Average daily rate £375 £330 £340
Average daily rate % change year-on-year
+13.63% -2.94%
90% offered a daily rate of more than £268 £228 £238
10% offered a daily rate of more than £525 £475 £450
UK excluding London average daily rate £375 £370 £363
% change year-on-year
+1.35% +2.06%
Number of hourly rates quoted 106 114 107
Average hourly rate £30.00 £22.54 £25.50
Average hourly rate % change year-on-year
+33.09% -11.60%
90% offered a hourly rate of more than £12.71 £12.28 £12.50
10% offered a hourly rate of more than £78.00 £50.00 £49.80
UK excluding London average hourly rate £25.75 £30.00 £30.00
% change year-on-year
-14.16% -

Digital Marketing
Jobs Demand Trend in the North West

This chart provides a 3-month moving total of IT contractor jobs citing Digital Marketing across the North West region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in the North West

Digital Marketing
Daily Rate Trend in the North West

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Digital Marketing across the North West region.

Digital Marketing Daily Rate Trend in the North West

Digital Marketing
Daily Rate Histogram in the North West

This chart provides a histogram of daily rates quoted in contract IT jobs citing Digital Marketing across the North West region over the 3 months to 17 September 2014.

Digital Marketing Daily Rate Histogram in the North West

Digital Marketing
Hourly Rate Trend in the North West

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Digital Marketing across the North West region.

Digital Marketing Hourly Rate Trend in the North West

Digital Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Digital Marketing within the North West region over the 3 months to 17 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
Lancashire - 7 £475 - 1
Manchester -7 6 £328 - 9
Merseyside - 3 £600 - 1
Cheshire +4 1 £260 - 2
Digital Marketing
England

Digital Marketing
Top 30 Related IT Skills in the North West

For the 6 months to 17 September 2014, IT contractor jobs across the North West region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing.

1 30 (100.00%) Marketing
2 17 (56.67%) Finance
3 14 (46.67%) Manufacturing
3 14 (46.67%) Electronics
3 14 (46.67%) Telecoms
3 14 (46.67%) DTV
3 14 (46.67%) Programme Management
3 14 (46.67%) SAP
3 14 (46.67%) Business Intelligence
3 14 (46.67%) SAP Oil and Gas
4 8 (26.67%) SQL
5 7 (23.33%) HTML
5 7 (23.33%) E-Commerce
5 7 (23.33%) Stakeholder Management
6 6 (20.00%) NHS
6 6 (20.00%) Social Media
6 6 (20.00%) Analytics
6 6 (20.00%) Mobile App
7 5 (16.67%) Business Analysis
7 5 (16.67%) SQL Server Integration Services
7 5 (16.67%) SharePoint
7 5 (16.67%) SQL Server
8 4 (13.33%) SEO
8 4 (13.33%) Subversion
8 4 (13.33%) MySQL
8 4 (13.33%) JavaScript
8 4 (13.33%) PHP
8 4 (13.33%) CSS
8 4 (13.33%) Linux
8 4 (13.33%) OOP

Digital Marketing
Top Related IT Skills in the North West by Category

For the 6 months to 17 September 2014, IT contractor jobs across the North West region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 5 (16.67%) SharePoint
2 3 (10.00%) WordPress
2 3 (10.00%) Joomla!
3 2 (6.67%) Adobe CQ
Applications
1 4 (13.33%) MS Excel
2 3 (10.00%) MS Visio
Business Applications
1 14 (46.67%) SAP Oil and Gas
2 3 (10.00%) Google Analytics
Cloud Services
1 2 (6.67%) SaaS
Communications & Networking
1 3 (10.00%) Intranet
2 2 (6.67%) DNS
2 2 (6.67%) SSL
Database & Business Intelligence
1 5 (16.67%) SQL Server Integration Services
1 5 (16.67%) SQL Server
2 4 (13.33%) MySQL
3 3 (10.00%) SQL Server Reporting Services
4 2 (6.67%) SQL Server Analysis Services
5 1 (3.33%) SQL Server 2008
5 1 (3.33%) EDMS
5 1 (3.33%) Data Warehouse
5 1 (3.33%) OLAP
Development Applications
1 4 (13.33%) Subversion
General
1 30 (100.00%) Marketing
2 17 (56.67%) Finance
3 14 (46.67%) Manufacturing
3 14 (46.67%) Electronics
3 14 (46.67%) Telecoms
Job Titles
1 10 (33.33%) Analyst
2 5 (16.67%) Developer
3 4 (13.33%) Business Analyst
3 4 (13.33%) PHP Developer
3 4 (13.33%) MySQL Developer
3 4 (13.33%) Front-End Developer
3 4 (13.33%) PHP MySQL Developer
4 3 (10.00%) Pricing Analyst
4 3 (10.00%) Actuary
4 3 (10.00%) Web Content Editor
4 3 (10.00%) Content Editor
4 3 (10.00%) Web Editor
4 3 (10.00%) Service Manager
4 3 (10.00%) Solutions Architect
4 3 (10.00%) Architect
4 3 (10.00%) Project Manager
5 2 (6.67%) Business Intelligence Analyst
5 2 (6.67%) Digital Project Manager
5 2 (6.67%) Clinical Coder
6 1 (3.33%) NHS Project Manager
Libraries, Frameworks & Software Standards
1 7 (23.33%) HTML
2 4 (13.33%) CSS
2 4 (13.33%) jQuery
2 4 (13.33%) Ext JS
2 4 (13.33%) Twitter Bootstrap
2 4 (13.33%) HTML5
2 4 (13.33%) CSS3
2 4 (13.33%) Regular Expression
3 3 (10.00%) .NET
4 1 (3.33%) ASP.NET
Miscellaneous
1 14 (46.67%) DTV
2 6 (20.00%) NHS
2 6 (20.00%) Social Media
2 6 (20.00%) Mobile App
3 4 (13.33%) W3C
3 4 (13.33%) User Experience
4 3 (10.00%) Statistics
5 2 (6.67%) Web 2.0
6 1 (3.33%) Informatics
Operating Systems
1 4 (13.33%) Linux
Processes & Methodologies
1 14 (46.67%) Programme Management
1 14 (46.67%) Business Intelligence
2 7 (23.33%) E-Commerce
2 7 (23.33%) Stakeholder Management
3 6 (20.00%) Analytics
4 5 (16.67%) Business Analysis
5 4 (13.33%) SEO
5 4 (13.33%) OOP
5 4 (13.33%) Online Marketing
6 3 (10.00%) Statistical Modelling
6 3 (10.00%) Data Protection
6 3 (10.00%) Marketing Management
6 3 (10.00%) Stakeholder Engagement
6 3 (10.00%) Content Management
7 2 (6.67%) Business Continuity
7 2 (6.67%) Web Development
8 1 (3.33%) Supplier Management
8 1 (3.33%) Web Analytics
8 1 (3.33%) Document Management
8 1 (3.33%) Service Management
Programming Languages
1 8 (26.67%) SQL
2 4 (13.33%) JavaScript
2 4 (13.33%) PHP
3 2 (6.67%) Java
3 2 (6.67%) VBScript
3 2 (6.67%) VB
4 1 (3.33%) PowerHouse
4 1 (3.33%) T-SQL
Qualifications
1 3 (10.00%) Degree
1 3 (10.00%) ISEB
Vendors
1 14 (46.67%) SAP
2 4 (13.33%) Sencha
3 3 (10.00%) Google
3 3 (10.00%) Oracle
3 3 (10.00%) PeopleSoft
4 2 (6.67%) Interwoven
4 2 (6.67%) Adobe
5 1 (3.33%) iSOFT
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