The first part of the table below looks at the demand for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 21 May 2012 with a comparison to the same period in the previous 2 years. The second part of the table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Search Engine Optimisation (SEO)
Location
3 months to
21 May 2012
Same period 2011Same period 2010
Rank379388378
Rank change year-on-year
Up+9Down-10
Matching contract IT job ads207197164
As % of all contract IT jobs located in the UK0.354 %0.327 %0.297 %
As % of the Processes & Methodologies category0.530 %0.490 %0.473 %
Number of daily rates quoted10810985
Average daily rate£311£300£225
Average daily rate % change year-on-year
+3.75 %+33.33 %
90% of contracts offered a daily rate of more than£175£123£120
10% of contracts offered a daily rate of more than£400£432£400
UK excluding London average daily rate£289£288£200
% change year-on-year
+0.43 %+43.75 %
Number of hourly rates quoted14113
Average hourly rate£16.50£28.50£16.50
Average hourly rate % change year-on-year
-42.10 %+72.72 %
90% of contracts offered a hourly rate of more than£14.40£16.50£14.70
10% of contracts offered a hourly rate of more than£27.35£35.00£19.30
UK excluding London average hourly rate£16.50£22.50£16.50
% change year-on-year
-26.66 %+36.36 %
IT Contractor Job Market, Processes & Methodologies CategoryAll Processes & Methodologies
UK
Contract IT job ads with a match in the
Processes & Methodologies category
390654019034705
As % of all contract IT jobs located in the UK66.83 %66.81 %62.88 %
Number of daily rates quoted224482284917437
Average daily rate£405£438£413
Average daily rate % change year-on-year
-7.42 %+6.06 %
90% of contracts offered a daily rate of more than£275£275£250
10% of contracts offered a daily rate of more than£588£600£600
UK excluding London average daily rate£365£375£348
% change year-on-year
-2.66 %+7.91 %
Number of hourly rates quoted127014381236
Average hourly rate£25.00£29.00£25.00
Average hourly rate % change year-on-year
-13.79 %+16.00 %
90% of contracts offered a hourly rate of more than£12.50£13.50£13.00
10% of contracts offered a hourly rate of more than£45.00£45.00£45.00
UK excluding London average hourly rate£25.00£30.00£25.00
% change year-on-year
-16.66 %+20.00 %

SEO
Demand Trend

The chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Demand Trend

SEO
Daily Rate Trend

The chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend

SEO
Daily Rate Histogram

The chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 21 May 2012.

SEO Daily Rate Histogram

SEO
Hourly Rate Trend

The chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend

SEO
Hourly Rate Histogram

The chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 21 May 2012.

SEO Hourly Rate Histogram

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 21 May 2012. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

LocationRank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
EnglandUp+13205£313+4.16 %
LondonUp+1497£325+8.33 %
South EastDown-731£275-4.34 %
North WestUp+924£330+50.85 %
City of LondonUp+2319£350+23.89 %
BerkshireDown-319£250-13.04 %
West MidlandsDown-416£325+44.44 %
CheshireUp+1811£301+87.81 %
StaffordshireUp+1510£325+8.33 %
East MidlandsUp+510£210-42.06 %
East of EnglandDown-410£213-29.16 %
Stoke-on-TrentNew entry-10£325-
ManchesterDown-119£350+64.70 %
YorkshireDown-129£313-
SurreyUp+118£313-16.66 %
South WestDown-208£249-12.71 %
SloughUp+66£210-26.95 %
West YorkshireDown-205£350-
LeedsNew entry-5£350-
EssexNew entry-5£175-
NorthamptonshireNew entry-5£213-
BirminghamDown-84£231+54.16 %
CambridgeshireDown-144--
ReadingNew entry-4--
UxbridgeNew entry-4£400-
HarrowNew entry-4--
LeicestershireNew entry-4£210-
CambridgeDown-173--
YorkNew entry-3--
LancashireNew entry-3£190-

SEO
Top 30 Related IT Skills

For the 6 months to 21 May 2012, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1212 (50.84 %)CSS
2183 (43.88 %)JavaScript
3180 (43.17 %)HTML
4158 (37.89 %)Marketing
5111 (26.62 %)jQuery
6104 (24.94 %)XHTML
7103 (24.70 %)E-Commerce
899 (23.74 %)XML
899 (23.74 %)Ajax
996 (23.02 %)PHP
1083 (19.90 %)CMS
1173 (17.51 %).NET
1269 (16.55 %)HTML5
1368 (16.31 %)Web Analytics
1368 (16.31 %)Content Management
1466 (15.83 %)Photoshop
1563 (15.11 %)MySQL
1662 (14.87 %)Social Media
1760 (14.39 %)Google
1858 (13.91 %)SQL Server
1858 (13.91 %)SQL
1955 (13.19 %)ASP.NET
2054 (12.95 %)CSS3
2150 (11.99 %)C#
2249 (11.75 %)Pay per click
2346 (11.03 %)Digital Marketing
2445 (10.79 %)Degree
2445 (10.79 %)ASP
2543 (10.31 %)Google Analytics
2642 (10.07 %)TDD

SEO
Top Related IT Skills by Category

For the 6 months to 21 May 2012, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

IT Contractor Job Market, Application Development CategoryApplication Development
1212 (50.84 %)CSS
2180 (43.17 %)HTML
3111 (26.62 %)jQuery
4104 (24.94 %)XHTML
599 (23.74 %)XML
599 (23.74 %)Ajax
673 (17.51 %).NET
769 (16.55 %)HTML5
855 (13.19 %)ASP.NET
954 (12.95 %)CSS3
1045 (10.79 %)ASP
1137 (8.873 %)XSLT
1137 (8.873 %)Flash
1229 (6.954 %)JSP
1328 (6.715 %)LAMP
1426 (6.235 %)Zend Framework
1524 (5.755 %)JSON
1620 (4.796 %)Symfony
1717 (4.077 %)Smarty
1814 (3.357 %)Web Services
IT Contractor Job Market, Application Platforms CategoryApplication Platforms
183 (19.90 %)CMS
227 (6.475 %)Magento
326 (6.235 %)WordPress
416 (3.837 %)SharePoint
513 (3.118 %)Apache
610 (2.398 %)IIS
78 (1.918 %)Joomla!
87 (1.679 %)Drupal
94 (0.959 %)Oracle Workflow
103 (0.719 %)BizTalk Server
103 (0.719 %)TeamSite
103 (0.719 %)SAS
103 (0.719 %)Documentum
103 (0.719 %)SharePoint 2010
103 (0.719 %)SAP Portal
103 (0.719 %)SharePoint Server
103 (0.719 %)DotNetNuke
112 (0.480 %)Liferay
112 (0.480 %)ExpressionEngine
112 (0.480 %)Sitecore CMS
IT Contractor Job Market, Applications CategoryApplications
166 (15.83 %)Photoshop
226 (6.235 %)Adobe Illustrator
321 (5.036 %)MS Excel
419 (4.556 %)MS Visio
516 (3.837 %)MS PowerPoint
68 (1.918 %)MS Office
74 (0.959 %)Fireworks
83 (0.719 %)SPSS
83 (0.719 %)MS Project
92 (0.480 %)Spreadsheet
92 (0.480 %)OmniGraffle
92 (0.480 %)Adobe Premiere
92 (0.480 %)Adobe After Effects
101 (0.240 %)ImageReady
101 (0.240 %)Final Cut Pro
IT Contractor Job Market, Business Applications CategoryBusiness Applications
143 (10.31 %)Google Analytics
212 (2.878 %)WebTrends
33 (0.719 %)SiteCatalyst
42 (0.480 %)Dynamics CRM
IT Contractor Job Market, Communications & Networking CategoryCommunications & Networking
124 (5.755 %)Internet
222 (5.276 %)Intranet
39 (2.158 %)Extranet
48 (1.918 %)HTTP
54 (0.959 %)SSH
54 (0.959 %)FTP
54 (0.959 %)DNS
54 (0.959 %)TCP/IP
61 (0.240 %)TELNET
61 (0.240 %)RFID
61 (0.240 %)SSL
61 (0.240 %)HTTPS
61 (0.240 %)SNMP
61 (0.240 %)Wireless
61 (0.240 %)Asterisk PBX
IT Contractor Job Market, Database & Business Intelligence CategoryDatabase & Business Intelligence
163 (15.11 %)MySQL
258 (13.91 %)SQL Server
315 (3.597 %)SQL Server 2008
315 (3.597 %)SQL Server 2005
44 (0.959 %)Data Warehouse
44 (0.959 %)ETL
53 (0.719 %)Star Schema
53 (0.719 %)OLTP
53 (0.719 %)OLAP
53 (0.719 %)SQL Server Reporting Services
53 (0.719 %)SQL Server Integration Services
53 (0.719 %)SQL Server Analysis Services
61 (0.240 %)FileMaker
61 (0.240 %)RDBMS
61 (0.240 %)Data Mining
61 (0.240 %)Crystal Reports
61 (0.240 %)Microsoft Analysis Services
61 (0.240 %)Data Mart
61 (0.240 %)Oracle 11g
IT Contractor Job Market, Development Applications CategoryDevelopment Applications
137 (8.873 %)Subversion
222 (5.276 %)JIRA
319 (4.556 %)Dreamweaver
410 (2.398 %)Axure RP
59 (2.158 %)Balsamiq Mockups
65 (1.199 %)Git (software)
74 (0.959 %)Team Foundation Server
74 (0.959 %)Visual Studio
83 (0.719 %)JUnit
83 (0.719 %)NUnit
92 (0.480 %)Atlassian Bamboo
92 (0.480 %)Rhino Mocks
92 (0.480 %)NetBeans
92 (0.480 %)Maven
92 (0.480 %)Ant
92 (0.480 %)RequisitePro
101 (0.240 %)VSS/SourceSafe
101 (0.240 %)Xcode
101 (0.240 %)JMeter
101 (0.240 %)Hudson
IT Contractor Job Market, General CategoryGeneral
1158 (37.89 %)Marketing
232 (7.674 %)Publishing
327 (6.475 %)Finance
422 (5.276 %)Retail
521 (5.036 %)Advertising
617 (4.077 %)Games
716 (3.837 %)Telecoms
812 (2.878 %)Banking
96 (1.439 %)Multimedia
105 (1.199 %)Italian Language
114 (0.959 %)Pharmaceutical
114 (0.959 %)Legal
123 (0.719 %)Billing
123 (0.719 %)Law
123 (0.719 %)Dutch Language
123 (0.719 %)French Language
131 (0.240 %)Investment Banking
131 (0.240 %)Automotive
131 (0.240 %)Music
131 (0.240 %)German Language
IT Contractor Job Market, Job Titles CategoryJob Titles
1197 (47.24 %)Developer
279 (18.94 %)Web Developer
343 (10.31 %)PHP Developer
437 (8.873 %)Front-End Developer
533 (7.914 %)Designer
630 (7.194 %).NET Developer
728 (6.715 %)Analyst
827 (6.475 %)Project Manager
919 (4.556 %)C# Developer
1018 (4.317 %).NET Web Developer
1018 (4.317 %)Business Analyst
1018 (4.317 %)Senior Developer
1117 (4.077 %)Web Manager
1216 (3.837 %)ASP.NET Developer
1315 (3.597 %)VB.NET Developer
1315 (3.597 %)SQL Developer
1315 (3.597 %)C# Web Developer
1315 (3.597 %)Marketing Manager
1414 (3.357 %)Web Designer
1414 (3.357 %)Consultant
IT Contractor Job Market, Miscellaneous CategoryMiscellaneous
162 (14.87 %)Social Media
225 (5.995 %)N-Tier
323 (5.516 %)Graphic Design
418 (4.317 %)W3C
516 (3.837 %)Digital Media
516 (3.837 %)Open Source
613 (3.118 %)Blog
613 (3.118 %)Blackberry
711 (2.638 %)WURFL
711 (2.638 %)Copywriting
810 (2.398 %)Computer Science
99 (2.158 %)Management Information System
105 (1.199 %)New Media
114 (0.959 %)Social Network
114 (0.959 %)Online Games
114 (0.959 %)Web 2.0
123 (0.719 %)E-Learning
123 (0.719 %)Statistics
123 (0.719 %)Animation
132 (0.480 %)Mathematics
IT Contractor Job Market, Operating Systems CategoryOperating Systems
123 (5.516 %)Windows
217 (4.077 %)Apple iOS
316 (3.837 %)Linux
316 (3.837 %)Android
413 (3.118 %)Windows Mobile
512 (2.878 %)BlackBerry OS
65 (1.199 %)UNIX
72 (0.480 %)Windows Server 2008
72 (0.480 %)Solaris
81 (0.240 %)Mac OS X
81 (0.240 %)Windows Server 2003
81 (0.240 %)Windows 2000
IT Contractor Job Market, Processes & Methodologies CategoryProcesses & Methodologies
1103 (24.70 %)E-Commerce
268 (16.31 %)Web Analytics
268 (16.31 %)Content Management
349 (11.75 %)Pay per click
446 (11.03 %)Digital Marketing
542 (10.07 %)TDD
640 (9.592 %)MVC
738 (9.113 %)Web Development
738 (9.113 %)Online Marketing
831 (7.434 %)CRM
930 (7.194 %)Agile Software Development
1028 (6.715 %)SOA
1127 (6.475 %)Document Management
1226 (6.235 %)Unit Testing
1324 (5.755 %)OO
1423 (5.516 %)Migration
1520 (4.796 %)Email Marketing
1619 (4.556 %)Project Management
1718 (4.317 %)Web Design
1718 (4.317 %)Information Architecture
IT Contractor Job Market, Programming Languages CategoryProgramming Languages
1183 (43.88 %)JavaScript
296 (23.02 %)PHP
358 (13.91 %)SQL
450 (11.99 %)C#
526 (6.235 %)VB.NET
625 (5.995 %)Java
76 (1.439 %)ActionScript
76 (1.439 %)T-SQL
85 (1.199 %)Python
85 (1.199 %)PHP5
94 (0.959 %)C++
103 (0.719 %)C
103 (0.719 %)Perl
103 (0.719 %)VBA
112 (0.480 %)Ruby
112 (0.480 %)VB
112 (0.480 %)PL/SQL
121 (0.240 %)Shell Script
121 (0.240 %)VBScript
121 (0.240 %)VB6
IT Contractor Job Market, Qualifications CategoryQualifications
145 (10.79 %)Degree
24 (0.959 %)Microsoft Certification
33 (0.719 %)Postgraduate
41 (0.240 %)PMI Certification
41 (0.240 %)SC Cleared
41 (0.240 %)Security Cleared
IT Contractor Job Market, Quality Assurance & Compliance CategoryQuality Assurance & Compliance
116 (3.837 %)QA
25 (1.199 %)WCAG
31 (0.240 %)WAI
IT Contractor Job Market, System Software CategorySystem Software
11 (0.240 %)Active Directory
11 (0.240 %)VMware ESX
11 (0.240 %)VMware Infrastructure
11 (0.240 %)vSphere
IT Contractor Job Market, Systems Management CategorySystems Management
19 (2.158 %)Foglight
21 (0.240 %)Norton AntiVirus
21 (0.240 %)NetBackup
21 (0.240 %)Plesk
21 (0.240 %)WMI
21 (0.240 %)WSUS
21 (0.240 %)SCCM
IT Contractor Job Market, Vendors CategoryVendors
160 (14.39 %)Google
241 (9.832 %)Microsoft
330 (7.194 %)Zend
422 (5.276 %)AccuRev
519 (4.556 %)Facebook
519 (4.556 %)Adobe
613 (3.118 %)Twitter
79 (2.158 %)Oracle
79 (2.158 %)Mercator
79 (2.158 %)Tealeaf
79 (2.158 %)Omniture
86 (1.439 %)SAP
95 (1.199 %)Siebel
95 (1.199 %)EPiServer
104 (0.959 %)Interwoven
113 (0.719 %)EMC
113 (0.719 %)Salesforce.com
113 (0.719 %)Business Objects
113 (0.719 %)Coremetrics
113 (0.719 %)Dundas