The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 21 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
21 Feb 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK
Rank 445 410 474
Rank change year-on-year
-35 +64
Contract jobs citing SEO 151 220 146
As % of all contract IT jobs located in the UK 0.33% 0.43% 0.28%
As % of the Processes & Methodologies category 0.40% 0.52% 0.36%
Number of daily rates quoted 107 132 73
Median daily rate £350 £363 £315
Median daily rate % change year-on-year
-3.44% +15.07%
90% offered a daily rate of more than £229 £200 £150
10% offered a daily rate of more than £525 £550 £500
UK excluding London median daily rate £350 £350 £275
% change year-on-year
- +27.27%
Number of hourly rates quoted 2 1 5
Median hourly rate £27.00 £19.92 £20.00
Median hourly rate % change year-on-year
+35.57% -0.42%
90% offered a hourly rate of more than £22.60 £19.92 £16.00
10% offered a hourly rate of more than £31.40 £19.92 £36.00
UK excluding London median hourly rate £27.00 - £19.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37463 42318 40948
As % of all contract IT jobs located in the UK 82.62% 82.71% 79.33%
Number of daily rates quoted 24877 27655 25965
Median daily rate £450 £425 £425
Median daily rate % change year-on-year
+5.88% -
90% offered a daily rate of more than £300 £297 £280
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 969 1164 1085
Median hourly rate £35.00 £38.75 £26.00
Median hourly rate % change year-on-year
-9.67% +49.03%
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £55.00 £57.00 £47.50
UK excluding London median hourly rate £35.75 £40.00 £27.50
% change year-on-year
-10.62% +45.45%

SEO
Jobs Demand Trend

The demand trend of contract jobs citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 21 February 2017.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 21 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 141 £350 -5.40% 136
London +15 98 £375 -6.25% 51
City of London +11 21 £375 +25.00% 10
South East -19 21 £350 -3.44% 21
Berkshire 0 11 £375 +25.00% 5
South West +7 7 £465 - 7
Scotland +13 6 £275 +57.14% 2
North West +4 5 £400 +10.34% 17
Tyne and Wear -11 5 £300 -
North East -13 5 £300 - 1
Newcastle upon Tyne -15 5 £300 -
Glasgow -3 4 £121 -30.83% 1
West Sussex -13 4 £350 - 3
Worthing - 4 £350 -
Hampshire +14 3 £423 +30.00% 3
Cambridgeshire +9 3 £450 +386.48% 1
Lancashire +8 3 - -
East of England 0 3 £450 +386.48% 5
Newbury - 3 £365 -
Feltham - 3 - -
East Sussex - 3 £325 - 1
South Wales +19 2 £281 -2.17% 2
Edinburgh +15 2 £313 - 1
Slough +8 2 £450 +38.46% 1
Wales +6 2 £281 -2.17% 3
East Midlands 0 2 £325 +9.24% 10
Cornwall - 2 £845 - 1
Cambridge - 2 £450 -
Bristol - 2 £365 - 1
Maidenhead - 2 £375 -

SEO
Top 30 Related IT Skills

For the 6 months to 21 February 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 139 (43.57%) Agile Software Development
2 132 (41.38%) HTML
3 117 (36.68%) CSS
4 115 (36.05%) Analytics
4 115 (36.05%) User Experience
5 90 (28.21%) Marketing
6 89 (27.90%) JavaScript
7 83 (26.02%) CMS
8 74 (23.20%) Social Media
9 70 (21.94%) Google
10 64 (20.06%) Google Analytics
11 56 (17.55%) Publishing
11 56 (17.55%) Analytical Skills
12 55 (17.24%) HTML5
13 54 (16.93%) Front End Development
14 47 (14.73%) Content Management
15 44 (13.79%) Legal
15 44 (13.79%) E-Commerce
16 39 (12.23%) Web Development
16 39 (12.23%) CSS3
17 38 (11.91%) Digital Marketing
18 36 (11.29%) Web Application Development
19 33 (10.34%) jQuery
19 33 (10.34%) Adobe
19 33 (10.34%) PHP
20 32 (10.03%) Retail
20 32 (10.03%) Git (software)
21 30 (9.40%) Pay per click
21 30 (9.40%) Stakeholder Management
21 30 (9.40%) Project Management

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 83 (26.02%) CMS
2 24 (7.52%) WordPress
3 16 (5.02%) Drupal
4 12 (3.76%) Sitecore CMS
5 9 (2.82%) Adobe Experience Manager
5 9 (2.82%) SharePoint
5 9 (2.82%) Umbraco
6 6 (1.88%) Apache
7 5 (1.57%) Joomla!
8 3 (0.94%) Apache Solr
8 3 (0.94%) SAS
9 2 (0.63%) Apache Spark
9 2 (0.63%) Confluence
9 2 (0.63%) EPiServer
9 2 (0.63%) Liferay
9 2 (0.63%) WebSphere
10 1 (0.31%) IIS
10 1 (0.31%) nginx
10 1 (0.31%) SharePoint 2010
10 1 (0.31%) Tomcat
Applications
1 19 (5.96%) Photoshop
2 14 (4.39%) MS Excel
3 12 (3.76%) MS Office
4 8 (2.51%) Adobe Illustrator
5 6 (1.88%) MS Project
6 5 (1.57%) MS PowerPoint
7 3 (0.94%) Adobe Creative Suite
7 3 (0.94%) MS Visio
7 3 (0.94%) OmniGraffle
8 2 (0.63%) Spreadsheet
9 1 (0.31%) GIMP
9 1 (0.31%) InDesign
9 1 (0.31%) SPSS
Business Applications
1 5 (1.57%) Magento
2 2 (0.63%) Eloqua
2 2 (0.63%) SAP Hybris
3 1 (0.31%) Adobe Campaign
3 1 (0.31%) Dynamics CRM
3 1 (0.31%) Payment Gateway
3 1 (0.31%) Radian6
3 1 (0.31%) Salesforce.com CRM
3 1 (0.31%) SDL Web 8
3 1 (0.31%) Sprinklr
3 1 (0.31%) WebTrends
Cloud Services
1 64 (20.06%) Google Analytics
2 14 (4.39%) Adobe Analytics
3 12 (3.76%) GitHub
4 9 (2.82%) AdWords
5 3 (0.94%) Akamai
5 3 (0.94%) PaaS
6 2 (0.63%) Amazon AWS
6 2 (0.63%) Google Tag Manager
7 1 (0.31%) Adobe Creative Cloud
7 1 (0.31%) Amazon EC2
7 1 (0.31%) BlueKai
7 1 (0.31%) Responsys
7 1 (0.31%) Trello
Communications & Networking
1 9 (2.82%) Internet
2 5 (1.57%) HTTP
3 4 (1.25%) Intranet
4 2 (0.63%) FTP
Database & Business Intelligence
1 15 (4.70%) MySQL
2 6 (1.88%) NoSQL
3 5 (1.57%) Jackrabbit
3 5 (1.57%) SQL Server
4 4 (1.25%) Relational Database
5 3 (0.94%) MongoDB
6 2 (0.63%) Big Data
6 2 (0.63%) CouchDB
6 2 (0.63%) Data Warehouse
6 2 (0.63%) Neo4j
6 2 (0.63%) Riak
7 1 (0.31%) BusinessObjects
7 1 (0.31%) Oracle Database
7 1 (0.31%) Oracle Database 12c
7 1 (0.31%) Oracle Reports
7 1 (0.31%) PostgreSQL
7 1 (0.31%) Redis
7 1 (0.31%) SQL Server 2012
Development Applications
1 32 (10.03%) Git (software)
2 9 (2.82%) JIRA
2 9 (2.82%) Subversion
3 8 (2.51%) Axure RP
4 7 (2.19%) Grunt
4 7 (2.19%) JUnit
5 6 (1.88%) Maven
5 6 (1.88%) webpack
6 5 (1.57%) Dreamweaver
6 5 (1.57%) Mockito
7 4 (1.25%) gulp
7 4 (1.25%) Visual Studio
8 3 (0.94%) Balsamiq Mockups
8 3 (0.94%) Cucumber
8 3 (0.94%) Jasmine
8 3 (0.94%) Jenkins
8 3 (0.94%) Protractor
9 2 (0.63%) Bower
9 2 (0.63%) Mocha
9 2 (0.63%) Vagrant
General
1 90 (28.21%) Marketing
2 56 (17.55%) Publishing
3 44 (13.79%) Legal
4 32 (10.03%) Retail
5 21 (6.58%) Finance
6 11 (3.45%) Telecoms
7 10 (3.13%) Advertising
8 7 (2.19%) Banking
9 4 (1.25%) Automotive
9 4 (1.25%) Pharmaceutical
10 3 (0.94%) Games
10 3 (0.94%) Law
11 2 (0.63%) Financial Institution
11 2 (0.63%) German Language
11 2 (0.63%) Manufacturing
12 1 (0.31%) Arabic Language
12 1 (0.31%) Dutch Language
12 1 (0.31%) Front Office
12 1 (0.31%) Local Government
12 1 (0.31%) Multimedia
Job Titles
1 85 (26.65%) Developer
2 54 (16.93%) Designer
3 45 (14.11%) Content Designer
3 45 (14.11%) Front End Developer (Client-Side Developer)
4 26 (8.15%) Analyst
5 20 (6.27%) Consultant
6 18 (5.64%) JavaScript Developer
7 15 (4.70%) SEO Manager
8 14 (4.39%) Web Developer
9 13 (4.08%) UX Developer
9 13 (4.08%) Web Manager
10 12 (3.76%) Content Manager
10 12 (3.76%) Project Manager
10 12 (3.76%) SEO Consultant
11 10 (3.13%) Business Analyst
11 10 (3.13%) HTML Developer
11 10 (3.13%) Web Designer
11 10 (3.13%) WordPress Developer
12 9 (2.82%) Digital Designer
12 9 (2.82%) Drupal Developer
Libraries, Frameworks & Software Standards
1 132 (41.38%) HTML
2 117 (36.68%) CSS
3 55 (17.24%) HTML5
4 39 (12.23%) CSS3
5 33 (10.34%) jQuery
6 17 (5.33%) Ajax
6 17 (5.33%) XML
7 15 (4.70%) AngularJS
7 15 (4.70%) RESTful
8 14 (4.39%) .NET
8 14 (4.39%) Sass
9 12 (3.76%) Twitter Bootstrap
10 11 (3.45%) Web Services
11 8 (2.51%) React
11 8 (2.51%) Spring
12 7 (2.19%) J2EE
12 7 (2.19%) Servlets
13 6 (1.88%) Drush
13 6 (1.88%) LESS
13 6 (1.88%) SOAP
Miscellaneous
1 115 (36.05%) User Experience
2 74 (23.20%) Social Media
3 56 (17.55%) Analytical Skills
4 12 (3.76%) Management Information System
5 8 (2.51%) Blog
5 8 (2.51%) Mobile App
6 6 (1.88%) Taxonomies
6 6 (1.88%) W3C
7 5 (1.57%) Digital Media
7 5 (1.57%) FMCG
8 4 (1.25%) NHS
8 4 (1.25%) Web 2.0
9 3 (0.94%) Computer Science
9 3 (0.94%) Wiki
10 2 (0.63%) Derivative
10 2 (0.63%) Graphic Design
10 2 (0.63%) iPad
10 2 (0.63%) Market Risk
10 2 (0.63%) RIA
10 2 (0.63%) Smartphone
Operating Systems
1 3 (0.94%) Apple iOS
1 3 (0.94%) Linux
1 3 (0.94%) Mac OS X
2 1 (0.31%) Mac OS
2 1 (0.31%) Windows
2 1 (0.31%) Windows Server
2 1 (0.31%) Windows Server 2008
Processes & Methodologies
1 139 (43.57%) Agile Software Development
2 115 (36.05%) Analytics
3 54 (16.93%) Front End Development
4 47 (14.73%) Content Management
5 44 (13.79%) E-Commerce
6 39 (12.23%) Web Development
7 38 (11.91%) Digital Marketing
8 36 (11.29%) Web Application Development
9 30 (9.40%) Pay per click
9 30 (9.40%) Project Management
9 30 (9.40%) Stakeholder Management
10 26 (8.15%) Web Analytics
11 25 (7.84%) Responsive Web Design
12 22 (6.90%) Web Design
12 22 (6.90%) Web Usability
13 21 (6.58%) Scrum
14 20 (6.27%) Prototyping
15 19 (5.96%) CRM
16 18 (5.64%) Wireframes
17 17 (5.33%) Digital Analytics
Programming Languages
1 89 (27.90%) JavaScript
2 33 (10.34%) PHP
3 14 (4.39%) SQL
4 13 (4.08%) Java
5 10 (3.13%) Python
6 9 (2.82%) C
7 4 (1.25%) R
7 4 (1.25%) Ruby
7 4 (1.25%) Scala
8 2 (0.63%) C#
8 2 (0.63%) ES6
8 2 (0.63%) Groovy
8 2 (0.63%) SPARQL
9 1 (0.31%) Go
9 1 (0.31%) TypeScript
Qualifications
1 17 (5.33%) Degree
2 14 (4.39%) Security Cleared
3 10 (3.13%) SC Cleared
4 3 (0.94%) BPSS Clearance
5 2 (0.63%) MBA
5 2 (0.63%) PRINCE2 Practitioner
6 1 (0.31%) PRINCE2 Certification
Quality Assurance & Compliance
1 14 (4.39%) QA
2 8 (2.51%) Actionable Recommendations
3 6 (1.88%) WCAG
4 5 (1.57%) Data Quality
5 4 (1.25%) WAI
6 3 (0.94%) Disclosure Scotland
System Software
1 1 (0.31%) VMware Infrastructure
Systems Management
1 3 (0.94%) Puppet
2 2 (0.63%) Ansible
3 1 (0.31%) SCCM
3 1 (0.31%) TeamSite
Vendors
1 70 (21.94%) Google
2 33 (10.34%) Adobe
3 23 (7.21%) Microsoft
4 14 (4.39%) Sitecore
5 11 (3.45%) Tableau
6 9 (2.82%) DoubleClick
6 9 (2.82%) Twitter
7 4 (1.25%) hybris
7 4 (1.25%) Omniture
7 4 (1.25%) Oracle
8 3 (0.94%) Demandware
9 2 (0.63%) ClickTale
9 2 (0.63%) comScore
9 2 (0.63%) Crazy Egg
9 2 (0.63%) Facebook
9 2 (0.63%) Hitwise
9 2 (0.63%) Sage
9 2 (0.63%) SAP
10 1 (0.31%) Brandwatch
10 1 (0.31%) Salesforce.com
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