The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 422 323 333
Rank change year-on-year
-99 +10
Contract jobs citing SEO 189 276 220
As % of all contract IT jobs located in the UK 0.34% 0.53% 0.44%
As % of the Processes & Methodologies category 0.46% 0.72% 0.62%
Number of daily rates quoted 108 146 118
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £325 £300
Average daily rate % change year-on-year
+7.69% +8.33%
90% offered a daily rate of more than £176 £225 £175
10% offered a daily rate of more than £505 £425 £375
UK excluding London average daily rate £309 £323 £300
% change year-on-year
-4.26% +7.50%
Number of hourly rates quoted 4 7 8
Average hourly rate £26.75 £32.50 £17.00
Average hourly rate % change year-on-year
-17.69% +91.17%
90% offered a hourly rate of more than £14.72 £23.10 £9.00
10% offered a hourly rate of more than £41.00 £32.50 £25.20
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41214 38103 35480
As % of all contract IT jobs located in the UK 74.51% 73.72% 71.46%
Number of daily rates quoted 26955 23499 20863
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £280 £270 £265
10% offered a daily rate of more than £580 £575 £575
UK excluding London average daily rate £388 £363 £365
% change year-on-year
+6.89% -0.68%
Number of hourly rates quoted 1115 1172 1452
Average hourly rate £24.00 £26.00 £30.00
Average hourly rate % change year-on-year
-7.69% -13.33%
90% offered a hourly rate of more than £11.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £44.90 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 18 December 2014.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 18 December 2014.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -91 186 £350 +7.69% 131
London +7 111 £403 +13.38% 50
South East -54 43 £320 - 27
City of London +14 24 £350 -9.67% 19
Berkshire -2 19 £308 -3.14% 8
Hampshire -26 14 £275 -15.38% 3
East of England -22 9 £350 +7.69% 7
West Midlands -3 8 £431 +50.00% 7
Surrey -5 7 £433 +57.27% 5
Slough -8 6 £308 -59.00% 2
Hertfordshire -8 5 - - 3
Southampton -10 5 £275 -15.38%
North West -17 5 £300 -18.36% 17
South West -41 5 £425 +21.42% 11
Maidenhead -1 4 £320 +16.36% 2
Welwyn Garden City -2 3 - -
Scotland -16 3 £219 -45.31% 4
Cheshire - 3 - - 4
Essex - 3 £306 - 1
Reading +16 2 £443 - 1
Leicestershire +14 2 £250 -23.07% 1
Basingstoke +1 2 - -
East Midlands -4 2 £250 - 3
Edinburgh -5 2 £188 - 3
Coventry -6 2 - -
Buckinghamshire -11 2 £438 +75.00% 1
Milton Keynes -14 2 £438 +75.00%
Manchester -14 2 £300 -25.92% 11
Wiltshire -15 2 £425 +13.33% 3
Yorkshire -15 2 £250 -13.04% 8

SEO
Top 30 Related IT Skills

For the 6 months to 18 December 2014, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 219 (51.90%) HTML
2 190 (45.02%) CSS
3 153 (36.26%) JavaScript
4 147 (34.83%) Agile Software Development
4 147 (34.83%) Marketing
5 115 (27.25%) jQuery
6 109 (25.83%) HTML5
7 105 (24.88%) CMS
8 97 (22.99%) Analytics
9 90 (21.33%) User Experience
10 84 (19.91%) E-Commerce
11 82 (19.43%) Social Media
12 76 (18.01%) CSS3
13 73 (17.30%) Content Management
14 67 (15.88%) Java
15 63 (14.93%) XML
16 61 (14.45%) Project Management
16 61 (14.45%) Subversion
17 55 (13.03%) Photoshop
18 54 (12.80%) MVC
19 53 (12.56%) Git (software)
20 52 (12.32%) Digital Marketing
20 52 (12.32%) Ajax
21 50 (11.85%) Adobe
22 48 (11.37%) MySQL
23 47 (11.14%) PHP
23 47 (11.14%) Pay per click
24 45 (10.66%) Web Development
25 44 (10.43%) XHTML
26 43 (10.19%) JUnit

SEO
Top Related IT Skills by Category

For the 6 months to 18 December 2014, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 105 (24.88%) CMS
2 24 (5.69%) WordPress
3 23 (5.45%) Drupal
4 21 (4.98%) Confluence
5 20 (4.74%) Tomcat
6 16 (3.79%) SharePoint
7 14 (3.32%) Adobe CQ
8 10 (2.37%) Sitecore CMS
8 10 (2.37%) IIS
9 9 (2.13%) Node.js
10 7 (1.66%) TeamSite
11 6 (1.42%) Apache
12 4 (0.95%) SharePoint 2013
12 4 (0.95%) WebSphere
12 4 (0.95%) IBM Notes
13 3 (0.71%) Apache Solr
14 2 (0.47%) Magnolia
14 2 (0.47%) Elasticsearch
14 2 (0.47%) Umbraco
14 2 (0.47%) SAS
Applications
1 55 (13.03%) Photoshop
2 30 (7.11%) Adobe Illustrator
3 14 (3.32%) MS Excel
4 10 (2.37%) MS Office
5 9 (2.13%) Adobe Creative Suite
6 6 (1.42%) MS PowerPoint
7 3 (0.71%) Fireworks
7 3 (0.71%) MS Project
8 2 (0.47%) InDesign
9 1 (0.24%) Acrobat
Business Applications
1 31 (7.35%) Google Analytics
2 10 (2.37%) WebTrends
3 5 (1.18%) Magento
3 5 (1.18%) SiteCatalyst
4 4 (0.95%) Radian6
5 1 (0.24%) Dynamics CRM
Cloud Services
1 5 (1.18%) Microsoft Azure
2 4 (0.95%) GitHub
3 2 (0.47%) SaaS
3 2 (0.47%) Amazon EC2
3 2 (0.47%) Amazon S3
4 1 (0.24%) Google Apps
4 1 (0.24%) Basecamp
Communications & Networking
1 16 (3.79%) Intranet
2 14 (3.32%) Internet
3 10 (2.37%) HTTP
4 4 (0.95%) SSL
5 3 (0.71%) DNS
5 3 (0.71%) FTP
6 2 (0.47%) MVNO
6 2 (0.47%) Intrusion Detection
6 2 (0.47%) SAN
Database & Business Intelligence
1 48 (11.37%) MySQL
2 10 (2.37%) MongoDB
2 10 (2.37%) Jackrabbit
3 9 (2.13%) SQL Server
4 7 (1.66%) NoSQL
5 6 (1.42%) Relational Database
6 4 (0.95%) SQL Server 2008
7 2 (0.47%) Redis
7 2 (0.47%) Hadoop
8 1 (0.24%) Data Warehouse
8 1 (0.24%) PostgreSQL
8 1 (0.24%) Big Data
Development Applications
1 61 (14.45%) Subversion
2 53 (12.56%) Git (software)
3 43 (10.19%) JUnit
4 29 (6.87%) JIRA
5 22 (5.21%) Dreamweaver
6 17 (4.03%) Maven
6 17 (4.03%) Jasmine
7 13 (3.08%) Mocha
8 11 (2.61%) Jenkins
8 11 (2.61%) Mockito
9 10 (2.37%) Selenium
10 9 (2.13%) Visual Studio
10 9 (2.13%) Ant
10 9 (2.13%) QUnit
11 6 (1.42%) Grunt
12 5 (1.18%) Appcelerator Titanium
13 4 (0.95%) Team Foundation Server
14 3 (0.71%) Xdebug
14 3 (0.71%) Balsamiq Mockups
14 3 (0.71%) Axure RP
General
1 147 (34.83%) Marketing
2 42 (9.95%) Retail
3 41 (9.72%) Legal
4 40 (9.48%) Publishing
5 28 (6.64%) Advertising
6 24 (5.69%) Finance
7 8 (1.90%) German Language
8 6 (1.42%) Telecoms
8 6 (1.42%) Pharmaceutical
9 5 (1.18%) Automotive
10 4 (0.95%) Games
11 3 (0.71%) Banking
11 3 (0.71%) Multimedia
11 3 (0.71%) Spanish Language
11 3 (0.71%) Arabic Language
12 2 (0.47%) Law
12 2 (0.47%) Back Office
13 1 (0.24%) Retail Banking
13 1 (0.24%) Manufacturing
13 1 (0.24%) Czech Language
Job Titles
1 177 (41.94%) Developer
2 61 (14.45%) Front-End Developer
3 50 (11.85%) Web Developer
4 44 (10.43%) Designer
5 25 (5.92%) Analyst
6 21 (4.98%) Project Manager
7 19 (4.50%) PHP Developer
8 18 (4.27%) Content Editor
8 18 (4.27%) Senior Developer
9 17 (4.03%) Front-End Web Developer
9 17 (4.03%) Hybris Developer
10 16 (3.79%) Java Developer
11 15 (3.55%) Digital Project Manager
11 15 (3.55%) Content Manager
12 14 (3.32%) Copywriter
13 13 (3.08%) Consultant
14 12 (2.84%) Business Analyst
15 11 (2.61%) Web Designer
16 10 (2.37%) Web Manager
16 10 (2.37%) Marketing Manager
Libraries, Frameworks & Software Standards
1 219 (51.90%) HTML
2 190 (45.02%) CSS
3 115 (27.25%) jQuery
4 109 (25.83%) HTML5
5 76 (18.01%) CSS3
6 63 (14.93%) XML
7 52 (12.32%) Ajax
8 44 (10.43%) XHTML
9 38 (9.00%) JSP
10 37 (8.77%) Spring
11 30 (7.11%) .NET
12 28 (6.64%) Sass
13 26 (6.16%) AngularJS
14 24 (5.69%) Spring MVC
15 20 (4.74%) Backbone.js
15 20 (4.74%) Web Services
16 19 (4.50%) XSD
17 18 (4.27%) REST
17 18 (4.27%) RESTful
18 17 (4.03%) Flash
Miscellaneous
1 90 (21.33%) User Experience
2 82 (19.43%) Social Media
3 41 (9.72%) Analytical Skills
4 27 (6.40%) Mobile App
5 25 (5.92%) W3C
6 20 (4.74%) Copywriting
7 16 (3.79%) Blog
8 13 (3.08%) Digital Media
9 11 (2.61%) iPad
10 10 (2.37%) Taxonomies
11 9 (2.13%) Management Information System
11 9 (2.13%) Web 2.0
12 7 (1.66%) Open Source
12 7 (1.66%) Algorithms
13 6 (1.42%) Smartphone
14 5 (1.18%) Social Network
14 5 (1.18%) Wiki
15 4 (0.95%) Graphic Design
16 3 (0.71%) Animation
16 3 (0.71%) Podcast
Operating Systems
1 32 (7.58%) Linux
2 30 (7.11%) UNIX
3 14 (3.32%) Windows
4 6 (1.42%) Apple iOS
5 4 (0.95%) Android
5 4 (0.95%) Solaris
6 1 (0.24%) Mac OS X
6 1 (0.24%) webOS
Processes & Methodologies
1 147 (34.83%) Agile Software Development
2 97 (22.99%) Analytics
3 84 (19.91%) E-Commerce
4 73 (17.30%) Content Management
5 61 (14.45%) Project Management
6 54 (12.80%) MVC
7 52 (12.32%) Digital Marketing
8 47 (11.14%) Pay per click
9 45 (10.66%) Web Development
10 41 (9.72%) Continuous Integration
11 38 (9.00%) Scrum
12 37 (8.77%) TDD
13 35 (8.29%) Responsive Web Design
14 34 (8.06%) OO
15 33 (7.82%) Web Analytics
15 33 (7.82%) Online Marketing
16 30 (7.11%) Kanban
16 30 (7.11%) Web Design
17 25 (5.92%) B2C
18 24 (5.69%) Validation
Programming Languages
1 153 (36.26%) JavaScript
2 67 (15.88%) Java
3 47 (11.14%) PHP
4 25 (5.92%) SQL
5 15 (3.55%) C#
6 14 (3.32%) Groovy
7 5 (1.18%) Ruby
7 5 (1.18%) PHP5
7 5 (1.18%) Scala
8 3 (0.71%) Python
8 3 (0.71%) Perl
8 3 (0.71%) C
9 2 (0.47%) ActionScript 3.0
9 2 (0.47%) C++
9 2 (0.47%) ActionScript
10 1 (0.24%) PL/SQL
10 1 (0.24%) PHP4
10 1 (0.24%) CoffeeScript
Qualifications
1 35 (8.29%) Degree
2 11 (2.61%) Security Cleared
3 7 (1.66%) SC Cleared
4 2 (0.47%) CIPD
4 2 (0.47%) PMP
4 2 (0.47%) PMI Certification
5 1 (0.24%) Oracle Certification
5 1 (0.24%) Sun Certification
5 1 (0.24%) HNC
5 1 (0.24%) HND
5 1 (0.24%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 11 (2.61%) QA
2 7 (1.66%) WCAG
3 2 (0.47%) ISO/IEC 27001
3 2 (0.47%) SLA
4 1 (0.24%) PCI DSS
Systems Management
1 2 (0.47%) cPanel
2 1 (0.24%) Capistrano
Vendors
1 50 (11.85%) Adobe
2 43 (10.19%) Google
3 25 (5.92%) Microsoft
4 21 (4.98%) Twitter
5 19 (4.50%) Facebook
6 17 (4.03%) hybris
7 12 (2.84%) Sitecore
8 8 (1.90%) Omniture
9 7 (1.66%) RedDot
10 5 (1.18%) HP
10 5 (1.18%) Oracle
10 5 (1.18%) FatWire
10 5 (1.18%) Zend
11 4 (0.95%) Sencha
11 4 (0.95%) Coremetrics
11 4 (0.95%) IBM
11 4 (0.95%) Lotus
12 3 (0.71%) Appcelerator
13 2 (0.47%) Sysomos
13 2 (0.47%) LogRhythm
East London
Intelletect
Rate: Up to £280 per day
Posted: 13 hours ago
London
Burns Sheehan
Rate: £225 - £300 per day
Posted: 2 days ago
Edinburgh
Cathcart Associates
Rate: £150 - £225 per week
Posted: 3 days ago
Hull, North Humberside
Blue Octopus Recruitment LLP
Rate: Salary; £23,345 - £29,549 pro rata
Posted: 6 days ago
London
Staffworx Ltd
Rate: From £400 to £550 per day excellent rates
Posted: 6 days ago
Bracknell, Berkshire
Xcede Recruitment Solutions
Rate: £150 - £200 per day
Posted: 6 days ago
London
Computer Futures
Rate: competitive
Posted: 16 days ago
City of London
Amoria Bond - UK
Posted: 16 days ago
Swindon
Interquest - IQ ESM
Rate: £250 - £300 per day
Posted: 17 days ago
London
Real Staffing
Rate: £450 - £500 per day + competitive
Posted: 23 days ago