The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 29 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Jun 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 426 443 391
Rank change year-on-year
+17 -52
Contract jobs citing SEO 223 195 235
As % of all contract IT jobs located in the UK 0.42% 0.35% 0.44%
As % of the Processes & Methodologies category 0.50% 0.44% 0.57%
Number of daily rates quoted 154 125 140
Median daily rate £375 £300 £325
Median daily rate % change year-on-year
+25.00% -7.69%
90% offered a daily rate of more than £195 £167 £181
10% offered a daily rate of more than £500 £450 £459
UK excluding London median daily rate £350 £280 £305
% change year-on-year
+25.00% -8.27%
Number of hourly rates quoted 8 2 6
Median hourly rate £19.61 £93.75 £38.15
Median hourly rate % change year-on-year
-79.08% +145.74%
90% offered a hourly rate of more than £15.30 £28.75 £18.50
10% offered a hourly rate of more than £32.90 £158.75 £43.25
UK excluding London median hourly rate £19.61 £12.50 £40.50
% change year-on-year
+56.88% -69.13%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44197 44611 41541
As % of all contract IT jobs located in the UK 82.30% 79.62% 78.32%
Number of daily rates quoted 29356 28750 26041
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £298 £285 £275
10% offered a daily rate of more than £600 £575 £570
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1042 1189 1204
Median hourly rate £28.00 £28.00 £27.50
Median hourly rate % change year-on-year
- +1.81%
90% offered a hourly rate of more than £13.00 £12.35 £13.00
10% offered a hourly rate of more than £47.83 £50.00 £47.50
UK excluding London median hourly rate £28.50 £30.00 £30.00
% change year-on-year
-5.00% -

SEO
Jobs Demand Trend

The demand trend of contract jobs citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 29 June 2016.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 29 June 2016.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 29 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 217 £350 +12.90% 129
London +33 104 £375 +13.63% 47
South East +12 46 £250 +11.11% 18
Berkshire +15 30 £195 +4.00% 7
North West +4 25 £475 +53.22% 21
City of London +50 19 £361 +40.29% 6
West Midlands -28 17 £350 +30.35% 13
Bracknell +2 14 £250 +66.66%
Reading +6 12 £195 -2.50% 5
Yorkshire -1 12 £375 +11.11% 10
West Yorkshire -17 11 £375 +11.11% 8
Leeds -8 10 £375 +11.11% 6
Manchester -7 9 £350 +12.90% 13
Cheshire - 9 £500 - 4
Warrington - 8 £500 - 1
Telford - 8 £350 -
Shropshire - 8 £350 -
South West +4 7 £300 +50.00% 8
Blackpool - 7 £390 -
Lancashire - 7 £390 - 4
Surrey -5 6 £525 +59.21% 5
Scotland -21 5 £375 +53.06% 2
West Sussex - 5 £450 - 1
Wiltshire - 4 £300 - 4
Swindon - 4 £300 - 1
Stockport - 4 £350 - 2
East of England +8 3 £413 +56.39% 5
Birmingham -10 3 £375 +66.66% 5
Edinburgh -13 3 £388 +29.16% 1
Coventry - 3 - - 1

SEO
Top 30 Related IT Skills

For the 6 months to 29 June 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 159 (37.15%) HTML
2 150 (35.05%) Marketing
3 142 (33.18%) Analytics
4 134 (31.31%) CSS
5 128 (29.91%) Agile Software Development
6 121 (28.27%) User Experience
7 120 (28.04%) JavaScript
8 107 (25.00%) CMS
9 102 (23.83%) Social Media
10 95 (22.20%) Google
11 87 (20.33%) Web Development
12 86 (20.09%) HTML5
13 80 (18.69%) Google Analytics
13 80 (18.69%) E-Commerce
14 79 (18.46%) Digital Marketing
15 71 (16.59%) CSS3
16 70 (16.36%) jQuery
17 65 (15.19%) Pay per click
18 53 (12.38%) Project Management
18 53 (12.38%) Git (software)
19 52 (12.15%) Finance
20 51 (11.92%) Content Management
21 50 (11.68%) Sass
22 46 (10.75%) Front End Development
22 46 (10.75%) Publishing
22 46 (10.75%) Scrum
23 44 (10.28%) Ajax
24 43 (10.05%) Degree
24 43 (10.05%) LESS
25 37 (8.64%) PHP

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 107 (25.00%) CMS
2 20 (4.67%) WordPress
3 18 (4.21%) Drupal
4 14 (3.27%) Tomcat
5 13 (3.04%) Confluence
6 12 (2.80%) Adobe Experience Manager
6 12 (2.80%) Apache
7 9 (2.10%) Apache Solr
8 8 (1.87%) IIS
8 8 (1.87%) Joomla!
8 8 (1.87%) SharePoint
9 7 (1.64%) Magnolia
10 6 (1.40%) Sitecore CMS
11 5 (1.17%) Umbraco
12 4 (0.93%) IBM Notes
12 4 (0.93%) WebSphere
13 3 (0.70%) ExpressionEngine
13 3 (0.70%) Kentico
13 3 (0.70%) Mule
13 3 (0.70%) nginx
Applications
1 28 (6.54%) Photoshop
2 22 (5.14%) MS Excel
3 14 (3.27%) MS Office
4 13 (3.04%) MS PowerPoint
5 9 (2.10%) Spreadsheet
6 8 (1.87%) GIMP
7 7 (1.64%) Adobe Illustrator
8 5 (1.17%) MS Visio
9 4 (0.93%) MS Project
10 3 (0.70%) Fireworks
11 2 (0.47%) Adobe Creative Suite
12 1 (0.23%) AutoCAD
12 1 (0.23%) SPSS
Business Applications
1 17 (3.97%) WebTrends
2 5 (1.17%) SAP Oil and Gas
3 4 (0.93%) Magento
4 3 (0.70%) Eloqua
5 2 (0.47%) Dynamics CRM
6 1 (0.23%) Adobe Campaign
6 1 (0.23%) Dynamics AX
6 1 (0.23%) Radian6
6 1 (0.23%) Unica
Cloud Services
1 80 (18.69%) Google Analytics
2 20 (4.67%) SaaS
3 12 (2.80%) GitHub
4 10 (2.34%) Amazon AWS
5 7 (1.64%) Adobe Analytics
5 7 (1.64%) IaaS
6 5 (1.17%) Amazon EC2
7 4 (0.93%) Google Tag Manager
8 3 (0.70%) Office 365
9 2 (0.47%) AdWords
9 2 (0.47%) Basecamp
9 2 (0.47%) Google Apps
9 2 (0.47%) MailChimp
10 1 (0.23%) Microsoft Azure
10 1 (0.23%) Yammer
Communications & Networking
1 15 (3.50%) Internet
2 9 (2.10%) Intranet
3 5 (1.17%) LDAP
3 5 (1.17%) Network Security
4 4 (0.93%) FTP
5 2 (0.47%) DNS
5 2 (0.47%) Firewall
5 2 (0.47%) HTTP
6 1 (0.23%) BIG-IP
6 1 (0.23%) DHCP
6 1 (0.23%) Ethernet
6 1 (0.23%) Extranet
6 1 (0.23%) LAN
6 1 (0.23%) PBX
6 1 (0.23%) SSL
6 1 (0.23%) TCP/IP
6 1 (0.23%) TETRA
6 1 (0.23%) VoIP
6 1 (0.23%) WAN
Database & Business Intelligence
1 15 (3.50%) SQL Server
2 11 (2.57%) MySQL
3 6 (1.40%) Relational Database
4 5 (1.17%) Big Data
4 5 (1.17%) Hadoop
4 5 (1.17%) Oracle Database
5 4 (0.93%) Data Mining
6 3 (0.70%) Apache Hive
6 3 (0.70%) Redis
7 1 (0.23%) HBase
7 1 (0.23%) NoSQL
7 1 (0.23%) OLAP
7 1 (0.23%) OLTP
7 1 (0.23%) Oracle Database 11g
7 1 (0.23%) SQL Server Analysis Services
7 1 (0.23%) SQL Server Integration Services
7 1 (0.23%) SQL Server Reporting Services
Development Applications
1 53 (12.38%) Git (software)
2 36 (8.41%) Subversion
3 27 (6.31%) JIRA
4 17 (3.97%) Mercurial
5 15 (3.50%) Grunt
6 12 (2.80%) JUnit
7 11 (2.57%) gulp
8 9 (2.10%) Selenium
9 7 (1.64%) Jasmine
10 6 (1.40%) Karma Test Runner
10 6 (1.40%) Maven
11 5 (1.17%) Ant
11 5 (1.17%) Bower
11 5 (1.17%) Cucumber
11 5 (1.17%) WebDriver
12 4 (0.93%) Protractor
12 4 (0.93%) Visual Studio
13 3 (0.70%) Vagrant
14 2 (0.47%) AccuRev
14 2 (0.47%) TeamCity
General
1 150 (35.05%) Marketing
2 52 (12.15%) Finance
3 46 (10.75%) Publishing
4 27 (6.31%) Legal
5 23 (5.37%) Retail
6 18 (4.21%) Brand Awareness
7 17 (3.97%) German Language
8 14 (3.27%) Banking
8 14 (3.27%) Telecoms
9 13 (3.04%) Manufacturing
10 11 (2.57%) Advertising
11 7 (1.64%) Electronics
12 5 (1.17%) Games
13 4 (0.93%) French Language
13 4 (0.93%) Spanish Language
14 3 (0.70%) Italian Language
15 2 (0.47%) Law
15 2 (0.47%) Pharmaceutical
15 2 (0.47%) Polish Language
15 2 (0.47%) Portuguese Language
Job Titles
1 126 (29.44%) Developer
2 54 (12.62%) Analyst
3 53 (12.38%) Front End Developer (Client-Side Developer)
4 41 (9.58%) Web Developer
5 33 (7.71%) Designer
6 26 (6.07%) Content Designer
7 23 (5.37%) Digital Analyst
7 23 (5.37%) HTML Developer
8 22 (5.14%) Content Editor
9 21 (4.91%) JavaScript Developer
10 20 (4.67%) Business Analyst
10 20 (4.67%) HTML CSS Developer
11 18 (4.21%) Marketing Manager
12 17 (3.97%) Front End Web Developer (Client-Side Developer)
12 17 (3.97%) UI Developer
13 15 (3.50%) Lead Developer
13 15 (3.50%) Project Manager
14 14 (3.27%) SEO Manager
15 13 (3.04%) Senior Developer
15 13 (3.04%) Technical Leader
Libraries, Frameworks & Software Standards
1 159 (37.15%) HTML
2 134 (31.31%) CSS
3 86 (20.09%) HTML5
4 71 (16.59%) CSS3
5 70 (16.36%) jQuery
6 50 (11.68%) Sass
7 44 (10.28%) Ajax
8 43 (10.05%) LESS
9 35 (8.18%) XML
10 32 (7.48%) .NET
11 30 (7.01%) AngularJS
12 26 (6.07%) Web Services
13 24 (5.61%) React
13 24 (5.61%) Twitter Bootstrap
14 20 (4.67%) XHTML
15 17 (3.97%) ASP.NET
16 13 (3.04%) XSLT
17 12 (2.80%) JSP
17 12 (2.80%) Middleware
18 10 (2.34%) KnockoutJS
Miscellaneous
1 121 (28.27%) User Experience
2 102 (23.83%) Social Media
3 35 (8.18%) Analytical Skills
4 31 (7.24%) Digital Media
5 20 (4.67%) Copywriting
6 18 (4.21%) Management Information System
7 17 (3.97%) Algorithms
8 15 (3.50%) Mobile App
9 11 (2.57%) Blog
10 10 (2.34%) Visualisation
10 10 (2.34%) W3C
11 7 (1.64%) Computer Science
11 7 (1.64%) iPad
12 5 (1.17%) Web 2.0
12 5 (1.17%) Wiki
13 4 (0.93%) Mobile Banking
13 4 (0.93%) Statistics
14 3 (0.70%) Economics
14 3 (0.70%) Mathematics
14 3 (0.70%) Replication
Operating Systems
1 22 (5.14%) Linux
2 20 (4.67%) Windows
3 15 (3.50%) Unix
4 9 (2.10%) Windows Server
5 6 (1.40%) Apple iOS
6 5 (1.17%) Red Hat Enterprise Linux
7 4 (0.93%) Android
8 2 (0.47%) Mac OS X
8 2 (0.47%) Solaris
9 1 (0.23%) Debian
9 1 (0.23%) Mac OS
9 1 (0.23%) Ubuntu
Processes & Methodologies
1 142 (33.18%) Analytics
2 128 (29.91%) Agile Software Development
3 87 (20.33%) Web Development
4 80 (18.69%) E-Commerce
5 79 (18.46%) Digital Marketing
6 65 (15.19%) Pay per click
7 53 (12.38%) Project Management
8 51 (11.92%) Content Management
9 46 (10.75%) Front End Development
9 46 (10.75%) Scrum
10 33 (7.71%) Web Analytics
11 31 (7.24%) Stakeholder Management
12 30 (7.01%) Wireframes
13 27 (6.31%) B2B
14 26 (6.07%) Cross-Browser Compatibility
15 25 (5.84%) Online Marketing
16 24 (5.61%) CRM
17 23 (5.37%) Data Analysis
17 23 (5.37%) Web Application Development
18 21 (4.91%) Responsive Web Design
Programming Languages
1 120 (28.04%) JavaScript
2 37 (8.64%) Java
2 37 (8.64%) PHP
3 26 (6.07%) SQL
4 12 (2.80%) Python
5 11 (2.57%) XPath
6 9 (2.10%) C#
7 8 (1.87%) Bash Shell
8 5 (1.17%) Groovy
9 4 (0.93%) Clojure
9 4 (0.93%) ES6
10 3 (0.70%) C
10 3 (0.70%) Haskell
10 3 (0.70%) VBA
11 2 (0.47%) ActionScript
11 2 (0.47%) Objective-C
12 1 (0.23%) ActionScript 2.0
12 1 (0.23%) Apple Swift
12 1 (0.23%) Ruby
12 1 (0.23%) Scala
Qualifications
1 43 (10.05%) Degree
2 3 (0.70%) BPSS Clearance
2 3 (0.70%) Security Cleared
3 2 (0.47%) SC Cleared
4 1 (0.23%) A+ Certification
4 1 (0.23%) PMI Certification
4 1 (0.23%) PMP
Quality Assurance & Compliance
1 14 (3.27%) QA
2 8 (1.87%) WCAG
3 5 (1.17%) Disclosure Scotland
4 1 (0.23%) Data Quality
4 1 (0.23%) SLA
4 1 (0.23%) WAI
System Software
1 6 (1.40%) Active Directory
2 5 (1.17%) Varnish
3 2 (0.47%) Hyper-V
4 1 (0.23%) ISA Server
4 1 (0.23%) VMware Infrastructure
4 1 (0.23%) vSphere
4 1 (0.23%) XenApp
Systems Management
1 7 (1.64%) Opscode Chef
1 7 (1.64%) Puppet
2 2 (0.47%) Ansible
2 2 (0.47%) TeamSite
3 1 (0.23%) AirWatch
3 1 (0.23%) MOM
Vendors
1 95 (22.20%) Google
2 28 (6.54%) Adobe
3 20 (4.67%) Microsoft
4 17 (3.97%) Salesforce.com
5 15 (3.50%) Oracle
6 13 (3.04%) Twitter
7 12 (2.80%) Marketo
8 11 (2.57%) Facebook
9 10 (2.34%) Tableau
10 9 (2.10%) hybris
11 8 (1.87%) Omniture
11 8 (1.87%) SAP
11 8 (1.87%) Sitecore
12 7 (1.64%) SaltStack
13 5 (1.17%) EPiServer
13 5 (1.17%) Red Hat
14 4 (0.93%) Lotus
14 4 (0.93%) Optimizely
15 3 (0.70%) Tealium
15 3 (0.70%) Zend
London
Aquarius Abroad
Posted: 3 hours ago
Yorkshire
Morson International (IT)
Posted: 10 hours ago
East London
Maclean Moore Consulting
Rate: Up to £400 per day
Posted: 16 hours ago
South East London
Initi8 Recruitment
Rate: £45000 - £52000 Per Annum Pension + 35 hour week + bens
Posted: 14 hours ago
Reading
Volt
Rate: £18.00 - £21.22 per hour
Posted: Yesterday
City, London
Experis Ltd
Posted: Yesterday
Warrington, Cheshire
Haybrook IT Resourcing Ltd
Rate: From £400 to £600 per day DOE
Posted: 2 days ago
City, London
ANSON MCCADE
Rate: £400 - £500 per day
Posted: 6 days ago
London
Premier Media
Rate: £260 - £320 per annum
Posted: 9 days ago
London
360 Resourcing
Rate: £30,000 per year
Posted: 21 days ago