The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 6 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
6 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 421 366 376
Rank change year-on-year
-55 +10
Contract jobs citing SEO 193 231 184
As % of all contract IT jobs located in the UK 0.35% 0.44% 0.37%
As % of the Processes & Methodologies category 0.45% 0.57% 0.50%
Number of daily rates quoted 118 139 113
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£310 £325 £275
Average daily rate % change year-on-year
-4.61% +18.18%
90% offered a daily rate of more than £174 £176 £161
10% offered a daily rate of more than £450 £450 £420
UK excluding London average daily rate £300 £300 £275
% change year-on-year
-0.16% +9.09%
Number of hourly rates quoted 2 5 7
Average hourly rate £93.75 £37.50 £12.50
Average hourly rate % change year-on-year
+150.00% +200.00%
UK excluding London average hourly rate £12.50 £28.00 £14.00
% change year-on-year
-55.35% +100.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42553 40275 36728
As % of all contract IT jobs located in the UK 77.55% 76.11% 74.59%
Number of daily rates quoted 27470 25080 22041
Average daily rate £413 £400 £410
Average daily rate % change year-on-year
+3.12% -2.43%
90% offered a daily rate of more than £288 £275 £274
10% offered a daily rate of more than £575 £568 £575
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 1143 1189 1094
Average hourly rate £29.00 £26.50 £30.00
Average hourly rate % change year-on-year
+9.43% -11.66%
90% offered a hourly rate of more than £12.43 £13.00 £12.93
10% offered a hourly rate of more than £50.00 £47.50 £47.50
UK excluding London average hourly rate £30.00 £27.50 £30.50
% change year-on-year
+9.09% -9.83%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 6 July 2015.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 6 July 2015.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 6 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -51 178 £320 -1.53% 191
London -34 76 £350 +2.26% 83
South East -12 37 £223 -19.09% 40
Leeds 0 18 £325 +8.33% 5
West Yorkshire -13 18 £325 -27.77% 6
Yorkshire -17 18 £325 -27.77% 12
Berkshire 0 17 £185 -33.03% 11
West Midlands -1 15 £450 +60.71% 12
City of London -17 15 £258 +5.64% 18
East Midlands +2 13 £325 +51.16% 1
Scotland +10 10 £273 +75.80% 1
Hampshire +4 8 £225 -2.70% 14
North West -17 8 £310 -11.42% 28
Edinburgh +9 7 £300 +93.54%
Bracknell -1 7 £166 -48.84%
Manchester -8 7 £310 -11.42% 14
East of England -9 7 - - 10
Leicestershire - 7 £600 -
Nottinghamshire - 5 £300 - 1
East Sussex - 5 £225 - 2
Birmingham +2 4 £225 -19.64% 1
Surrey -2 4 £330 -15.44% 6
Worcestershire - 4 £450 - 1
Hammersmith - 4 - -
Brighton - 4 £225 - 1
Malvern - 4 £450 -
Ipswich - 4 - -
Suffolk - 4 - - 1
Buckinghamshire +4 3 £250 +4.16% 2
Watford -10 3 - -

SEO
Top 30 Related IT Skills

For the 6 months to 6 July 2015, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 188 (49.74%) Analytics
2 156 (41.27%) Marketing
3 149 (39.42%) HTML
4 120 (31.75%) CSS
5 118 (31.22%) User Experience
6 116 (30.69%) JavaScript
7 109 (28.84%) Content Management
8 101 (26.72%) CMS
9 98 (25.93%) Google
10 92 (24.34%) E-Commerce
11 82 (21.69%) Agile Software Development
12 74 (19.58%) jQuery
13 66 (17.46%) Adobe
14 65 (17.20%) Digital Marketing
15 64 (16.93%) Google Analytics
16 57 (15.08%) Project Management
17 56 (14.81%) Web Analytics
18 55 (14.55%) Photoshop
19 52 (13.76%) Social Media
20 48 (12.70%) Pay per click
21 46 (12.17%) Analytical Skills
22 44 (11.64%) Degree
23 42 (11.11%) HTML5
24 38 (10.05%) Finance
25 34 (8.99%) Publishing
25 34 (8.99%) CSS3
25 34 (8.99%) Mobile App
26 31 (8.20%) Retail
26 31 (8.20%) Internet
27 30 (7.94%) .NET

SEO
Top Related IT Skills by Category

For the 6 months to 6 July 2015, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 101 (26.72%) CMS
2 25 (6.61%) Adobe Experience Manager
3 20 (5.29%) Umbraco
4 14 (3.70%) Sitecore CMS
5 13 (3.44%) Drupal
6 10 (2.65%) Apache
7 9 (2.38%) WebLogic
7 9 (2.38%) IIS
7 9 (2.38%) WordPress
8 8 (2.12%) Confluence
8 8 (2.12%) WebSphere
9 7 (1.85%) Kentico
10 5 (1.32%) Node.js
10 5 (1.32%) Tomcat
10 5 (1.32%) SharePoint
11 4 (1.06%) Oracle HTTP Server
11 4 (1.06%) Oracle Workflow
12 3 (0.79%) NetWeaver
12 3 (0.79%) BizTalk Server
13 2 (0.53%) TYPO3
Applications
1 55 (14.55%) Photoshop
2 17 (4.50%) Spreadsheet
3 14 (3.70%) MS Excel
4 11 (2.91%) Adobe Illustrator
5 10 (2.65%) MS Office
6 7 (1.85%) Adobe Creative Suite
7 5 (1.32%) MS Visio
8 3 (0.79%) Fireworks
9 2 (0.53%) MS PowerPoint
10 1 (0.26%) InDesign
10 1 (0.26%) OmniGraffle
10 1 (0.26%) MS Project
10 1 (0.26%) SPSS
10 1 (0.26%) Acrobat
Business Applications
1 11 (2.91%) WebTrends
2 6 (1.59%) Magento
3 4 (1.06%) Dynamics CRM
4 2 (0.53%) Radian6
4 2 (0.53%) Tridion
5 1 (0.26%) Dynamics AX
Cloud Services
1 64 (16.93%) Google Analytics
2 21 (5.56%) Adobe Analytics
3 6 (1.59%) Amazon AWS
3 6 (1.59%) SaaS
4 5 (1.32%) Google Checkout
5 3 (0.79%) PaaS
5 3 (0.79%) Microsoft Azure
6 2 (0.53%) GitHub
7 1 (0.26%) Basecamp
Communications & Networking
1 31 (8.20%) Internet
2 13 (3.44%) HTTP
3 9 (2.38%) Intranet
4 6 (1.59%) Intrusion Detection
5 5 (1.32%) Extranet
5 5 (1.32%) DNS
5 5 (1.32%) SSL
6 2 (0.53%) FTP
7 1 (0.26%) SAN
7 1 (0.26%) Kerberos
7 1 (0.26%) LDAP
7 1 (0.26%) DHCP
7 1 (0.26%) SSH
Database & Business Intelligence
1 17 (4.50%) SQL Server
2 9 (2.38%) Data Mining
3 8 (2.12%) MySQL
4 7 (1.85%) Oracle Database
5 6 (1.59%) MongoDB
6 4 (1.06%) NoSQL
7 3 (0.79%) SQL Server 2008
7 3 (0.79%) Relational Database
8 2 (0.53%) Hadoop
8 2 (0.53%) PostgreSQL
8 2 (0.53%) Jackrabbit
8 2 (0.53%) DB2
9 1 (0.26%) Data Warehouse
9 1 (0.26%) Apache Hive
9 1 (0.26%) Big Data
9 1 (0.26%) Amazon Redshift
Development Applications
1 18 (4.76%) Subversion
1 18 (4.76%) JIRA
1 18 (4.76%) Git (software)
2 8 (2.12%) Selenium
2 8 (2.12%) Visual Studio
3 6 (1.59%) Jasmine
4 4 (1.06%) Dreamweaver
5 3 (0.79%) JUnit
5 3 (0.79%) Team Foundation Server
6 2 (0.53%) RSpec
6 2 (0.53%) WebDriver
6 2 (0.53%) Mockito
6 2 (0.53%) Cucumber
6 2 (0.53%) gulp
7 1 (0.26%) Jenkins
7 1 (0.26%) Grunt
7 1 (0.26%) Selenium IDE
7 1 (0.26%) Bower
7 1 (0.26%) Mocha
7 1 (0.26%) Balsamiq Mockups
General
1 156 (41.27%) Marketing
2 38 (10.05%) Finance
3 34 (8.99%) Publishing
4 31 (8.20%) Retail
5 16 (4.23%) Legal
6 15 (3.97%) Advertising
7 14 (3.70%) Banking
8 13 (3.44%) Arabic Language
9 9 (2.38%) Telecoms
10 4 (1.06%) Manufacturing
11 3 (0.79%) Law
12 2 (0.53%) Back Office
12 2 (0.53%) Automotive
12 2 (0.53%) Multimedia
12 2 (0.53%) Games
13 1 (0.26%) Investment Banking
13 1 (0.26%) Czech Language
13 1 (0.26%) French Language
13 1 (0.26%) German Language
13 1 (0.26%) Italian Language
Job Titles
1 101 (26.72%) Developer
2 27 (7.14%) Web Developer
2 27 (7.14%) Front-End Developer
3 26 (6.88%) Content Manager
3 26 (6.88%) Project Manager
4 24 (6.35%) Analyst
5 20 (5.29%) Designer
6 19 (5.03%) .NET Developer
7 16 (4.23%) Consultant
7 16 (4.23%) Marketing Manager
8 14 (3.70%) Digital Project Manager
9 11 (2.91%) Senior Designer
9 11 (2.91%) E-Commerce Manager
9 11 (2.91%) .NET Web Developer
9 11 (2.91%) Web Analyst
9 11 (2.91%) Web Manager
9 11 (2.91%) Content Editor
10 10 (2.65%) Web Editor
11 8 (2.12%) Java Developer
11 8 (2.12%) Digital Marketing Manager
Libraries, Frameworks & Software Standards
1 149 (39.42%) HTML
2 120 (31.75%) CSS
3 74 (19.58%) jQuery
4 42 (11.11%) HTML5
5 34 (8.99%) CSS3
6 30 (7.94%) .NET
7 26 (6.88%) Web Services
8 22 (5.82%) Flash
8 22 (5.82%) ASP.NET
9 20 (5.29%) XHTML
9 20 (5.29%) Ajax
10 17 (4.50%) XML
10 17 (4.50%) Sass
11 15 (3.97%) Spring
12 14 (3.70%) LESS
12 14 (3.70%) AngularJS
13 13 (3.44%) JSP
14 12 (3.17%) JSON
15 11 (2.91%) Backbone.js
16 9 (2.38%) DHTML
Miscellaneous
1 118 (31.22%) User Experience
2 52 (13.76%) Social Media
3 46 (12.17%) Analytical Skills
4 34 (8.99%) Mobile App
5 20 (5.29%) Visualisation
6 18 (4.76%) W3C
6 18 (4.76%) Copywriting
7 16 (4.23%) Management Information System
7 16 (4.23%) Digital Media
8 10 (2.65%) Computer Science
9 8 (2.12%) Statistics
10 7 (1.85%) NHS
11 5 (1.32%) Web 2.0
11 5 (1.32%) Blog
12 4 (1.06%) Google Search Appliance
12 4 (1.06%) Mobile Banking
12 4 (1.06%) Blackberry
12 4 (1.06%) Clustering
13 3 (0.79%) Online Banking
13 3 (0.79%) GIS
Operating Systems
1 17 (4.50%) Windows
1 17 (4.50%) Linux
2 9 (2.38%) UNIX
3 8 (2.12%) Apple iOS
4 7 (1.85%) Android
5 4 (1.06%) Windows Phone 7
5 4 (1.06%) Windows Phone
6 2 (0.53%) Solaris
7 1 (0.26%) Mac OS X
Processes & Methodologies
1 188 (49.74%) Analytics
2 109 (28.84%) Content Management
3 92 (24.34%) E-Commerce
4 82 (21.69%) Agile Software Development
5 65 (17.20%) Digital Marketing
6 57 (15.08%) Project Management
7 56 (14.81%) Web Analytics
8 48 (12.70%) Pay per click
9 29 (7.67%) Information Architecture
10 28 (7.41%) Web Design
11 26 (6.88%) Web Development
12 25 (6.61%) Stakeholder Management
13 24 (6.35%) Scrum
14 23 (6.08%) Email Marketing
15 21 (5.56%) Responsive Web Design
16 20 (5.29%) Online Marketing
17 19 (5.03%) MVC
18 18 (4.76%) B2B
19 17 (4.50%) TDD
20 16 (4.23%) B2C
Programming Languages
1 116 (30.69%) JavaScript
2 25 (6.61%) Java
3 22 (5.82%) C#
4 20 (5.29%) PHP
5 19 (5.03%) SQL
6 10 (2.65%) Python
7 9 (2.38%) Ruby
8 8 (2.12%) R
9 7 (1.85%) PL/SQL
10 6 (1.59%) Groovy
11 5 (1.32%) Scala
11 5 (1.32%) C
12 4 (1.06%) ActionScript
12 4 (1.06%) PHP5
13 3 (0.79%) T-SQL
14 2 (0.53%) VB
14 2 (0.53%) ActionScript 3.0
15 1 (0.26%) Apple Swift
15 1 (0.26%) Objective-C
Qualifications
1 44 (11.64%) Degree
2 14 (3.70%) Security Cleared
3 9 (2.38%) SC Cleared
4 2 (0.53%) PRINCE2 Certification
5 1 (0.26%) ITIL Foundation Certificate
5 1 (0.26%) OCP
5 1 (0.26%) Oracle Certification
Quality Assurance & Compliance
1 18 (4.76%) QA
2 7 (1.85%) SLA
3 1 (0.26%) WAI
3 1 (0.26%) P3O
System Software
1 1 (0.26%) NFS
1 1 (0.26%) Samba
1 1 (0.26%) VMware Infrastructure
Systems Management
1 2 (0.53%) Puppet
2 1 (0.26%) EMC NetWorker
Vendors
1 98 (25.93%) Google
2 66 (17.46%) Adobe
3 26 (6.88%) Microsoft
4 16 (4.23%) EPiServer
5 14 (3.70%) Sitecore
6 11 (2.91%) Oracle
7 10 (2.65%) Omniture
7 10 (2.65%) Tableau
7 10 (2.65%) Facebook
8 9 (2.38%) Twitter
9 7 (1.85%) hybris
9 7 (1.85%) SAP
10 6 (1.59%) LogRhythm
11 5 (1.32%) PayPal
11 5 (1.32%) Demandware
11 5 (1.32%) Coremetrics
11 5 (1.32%) Salesforce.com
12 4 (1.06%) Endeca
12 4 (1.06%) Marketo
12 4 (1.06%) Eloqua
London
ABRS
Rate: £500 - £550 per day
Posted: 7 hours ago
Romford, Essex
Reed Technology
Rate: NEGOTIABLR
Posted: 3 days ago
Hertfordshire
Senitor Associates
Rate: £250 - £320 per day
Posted: 3 days ago
UK
JM
Rate: £350 - £400 per day
Posted: 3 days ago
Glasgow, Lanarkshire
RPL MKTG
Rate: Role is 0.2 FTE, one day per week.
Posted: 3 days ago
City, London
Lorien Resourcing
Rate: Competitive Rate
Posted: 4 days ago
Greater London
Templeton and Partners - SAP & UK Account
Rate: Market related
Posted: 4 days ago
London
Oliver Bernard
Rate: Unspecified
Posted: 5 days ago
London
ReThink Recruitment
Rate: £0.00 per annum
Posted: 5 days ago
Swindon
Recruitment Genius
Rate: £30000 - £35000 per annum
Posted: 5 days ago
Brighton
Capita - ITIN
Rate: £30000.00 - £33500.00 per annum
Posted: 8 days ago
East Sussex
Capita - ITIN
Rate: £30000.00 - £33000.00 per annum
Posted: 8 days ago
Leeds
Hays IT - Uk Posting account
Rate: £250.00 - £350 per day
Posted: 16 days ago
Berkshire
Deerfoot IT
Rate: £200 - £250 per day
Posted: 20 days ago
Nottingham
Real Staffing
Rate: competitive
Posted: 21 days ago