The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 406 462 326
Rank change year-on-year
+56 -136
Contract jobs citing SEO 217 139 269
As % of all contract IT jobs located in the UK 0.42% 0.27% 0.55%
As % of the Processes & Methodologies category 0.52% 0.35% 0.72%
Number of daily rates quoted 134 78 154
Average daily rate £370 £328 £325
Average daily rate % change year-on-year
+12.97% +0.76%
90% offered a daily rate of more than £175 £150 £225
10% offered a daily rate of more than £550 £515 £450
UK excluding London average daily rate £355 £300 £325
% change year-on-year
+18.33% -7.69%
Number of hourly rates quoted 2 3 3
Average hourly rate £24.96 £30.00 £29.00
Average hourly rate % change year-on-year
-16.80% +3.44%
90% offered a hourly rate of more than £20.92 £22.00 £15.80
10% offered a hourly rate of more than £28.99 £38.00 £73.80
UK excluding London average hourly rate £30.00 £30.00 £48.75
% change year-on-year
- -38.46%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41710 39321 37141
As % of all contract IT jobs located in the UK 81.10% 77.61% 76.47%
Number of daily rates quoted 27291 25151 22514
Average daily rate £425 £422 £400
Average daily rate % change year-on-year
+0.73% +5.47%
90% offered a daily rate of more than £300 £285 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1208 1037 1128
Average hourly rate £39.31 £26.00 £27.50
Average hourly rate % change year-on-year
+51.17% -5.45%
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.50 £52.40
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 5 February 2016.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 5 February 2016.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +64 200 £375 +13.63% 192
London +12 97 £405 -4.70% 83
South East +19 49 £375 +50.00% 37
Berkshire +22 31 £300 +42.01% 6
North West +3 26 £363 +20.83% 24
Manchester +3 22 £350 +16.66% 9
Scotland +1 12 £175 -6.66% 1
Oxfordshire - 10 £410 - 3
East of England +4 8 £375 +22.44% 9
East Midlands -2 8 £375 +87.50% 7
City of London +26 7 £300 -22.07% 16
Glasgow +15 7 £175 - 1
Bracknell -3 7 £210 +20.00%
West Midlands -9 7 £375 - 6
Windsor +7 6 £375 +54.63%
Oxford - 6 £410 - 1
Edinburgh -11 5 - -
Shropshire - 5 £450 -
Telford - 5 £450 -
Nottingham - 5 £405 - 1
Nottinghamshire - 5 £405 - 1
Lancashire - 4 £550 - 6
Blackpool - 4 £550 -
Wales - 4 - -
Slough +10 3 £325 +5.69%
West Sussex +9 3 £400 - 2
Surrey -4 3 £301 -7.30% 13
West Wales - 3 - -
Northamptonshire - 3 £220 - 2
Bedfordshire - 3 £375 - 2

SEO
Top 30 Related IT Skills

For the 6 months to 5 February 2016, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 210 (46.67%) HTML
2 203 (45.11%) Marketing
3 181 (40.22%) Agile Software Development
3 181 (40.22%) CSS
4 171 (38.00%) JavaScript
5 165 (36.67%) CMS
6 159 (35.33%) Analytics
7 142 (31.56%) User Experience
8 132 (29.33%) HTML5
9 109 (24.22%) E-Commerce
10 102 (22.67%) jQuery
11 101 (22.44%) Digital Marketing
12 99 (22.00%) Google
13 94 (20.89%) Social Media
14 85 (18.89%) Google Analytics
15 84 (18.67%) Content Management
15 84 (18.67%) PHP
16 73 (16.22%) CSS3
17 63 (14.00%) Project Management
18 58 (12.89%) Adobe
18 58 (12.89%) Web Analytics
19 57 (12.67%) Finance
20 56 (12.44%) Sass
21 55 (12.22%) Publishing
22 52 (11.56%) Web Development
23 50 (11.11%) LESS
24 48 (10.67%) Git (software)
24 48 (10.67%) Web Design
25 45 (10.00%) Linux
25 45 (10.00%) Scrum

SEO
Top Related IT Skills by Category

For the 6 months to 5 February 2016, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 165 (36.67%) CMS
2 40 (8.89%) Drupal
3 23 (5.11%) WordPress
4 20 (4.44%) IIS
5 14 (3.11%) Node.js
6 13 (2.89%) Adobe Experience Manager
6 13 (2.89%) Sitecore CMS
7 12 (2.67%) Apache Solr
7 12 (2.67%) SharePoint
7 12 (2.67%) WebSphere
8 11 (2.44%) Tomcat
9 8 (1.78%) Joomla!
10 7 (1.56%) Confluence
11 5 (1.11%) Apache
11 5 (1.11%) ColdFusion
11 5 (1.11%) nginx
12 4 (0.89%) Facebook Platform
13 3 (0.67%) ExpressionEngine
14 2 (0.44%) CICS
14 2 (0.44%) Umbraco
Applications
1 35 (7.78%) Photoshop
2 19 (4.22%) MS Excel
3 18 (4.00%) MS Office
3 18 (4.00%) MS PowerPoint
4 15 (3.33%) MS Visio
5 7 (1.56%) Adobe Illustrator
6 6 (1.33%) MS Project
7 5 (1.11%) Adobe Creative Suite
7 5 (1.11%) Fireworks
8 3 (0.67%) Spreadsheet
9 2 (0.44%) AutoCAD
10 1 (0.22%) GIMP
Business Applications
1 13 (2.89%) Magento
2 12 (2.67%) WebTrends
3 6 (1.33%) Dynamics CRM
3 6 (1.33%) Oracle CRM
4 4 (0.89%) SAP Oil and Gas
5 1 (0.22%) Eloqua
5 1 (0.22%) nopCommerce
5 1 (0.22%) Primavera
5 1 (0.22%) Tridion
Cloud Services
1 85 (18.89%) Google Analytics
2 23 (5.11%) Adobe Analytics
3 14 (3.11%) GitHub
4 12 (2.67%) Google Tag Manager
5 11 (2.44%) Google Cloud Platform
6 10 (2.22%) AdWords
7 8 (1.78%) Amazon AWS
7 8 (1.78%) Amazon EC2
7 8 (1.78%) SaaS
8 6 (1.33%) MailChimp
9 3 (0.67%) Yammer
10 1 (0.22%) Rackspace Cloud
Communications & Networking
1 22 (4.89%) Intranet
2 21 (4.67%) FTP
3 18 (4.00%) 3G
3 18 (4.00%) 4G
3 18 (4.00%) Wi-Fi
4 16 (3.56%) SSH
5 12 (2.67%) Internet
6 4 (0.89%) LDAP
7 1 (0.22%) LAN
7 1 (0.22%) Skype
7 1 (0.22%) SSL
7 1 (0.22%) WAN
7 1 (0.22%) WebEx
Database & Business Intelligence
1 22 (4.89%) MySQL
1 22 (4.89%) SQL Server
2 12 (2.67%) Relational Database
3 7 (1.56%) NoSQL
4 5 (1.11%) BigQuery
4 5 (1.11%) SQLite
5 4 (0.89%) Apache Hive
5 4 (0.89%) Big Data
5 4 (0.89%) Data Mining
5 4 (0.89%) Hadoop
6 1 (0.22%) SQL Server 2005
6 1 (0.22%) SQL Server 2008
Development Applications
1 48 (10.67%) Git (software)
2 40 (8.89%) Subversion
3 18 (4.00%) Dreamweaver
4 15 (3.33%) Mercurial
5 12 (2.67%) GitLab
5 12 (2.67%) Grunt
6 8 (1.78%) JIRA
6 8 (1.78%) Vagrant
7 5 (1.11%) Team Foundation Server
8 4 (0.89%) Visual Studio
9 3 (0.67%) Axure RP
9 3 (0.67%) Cucumber
9 3 (0.67%) gulp
9 3 (0.67%) JUnit
9 3 (0.67%) Sublime Text
10 2 (0.44%) Jasmine
10 2 (0.44%) JSUnit
10 2 (0.44%) Karma Test Runner
10 2 (0.44%) Mocha
10 2 (0.44%) TortoiseSVN
General
1 203 (45.11%) Marketing
2 57 (12.67%) Finance
3 55 (12.22%) Publishing
4 28 (6.22%) Legal
5 25 (5.56%) Retail
6 19 (4.22%) Telecoms
7 18 (4.00%) Banking
8 17 (3.78%) Advertising
9 9 (2.00%) Automotive
10 8 (1.78%) Games
11 6 (1.33%) Manufacturing
11 6 (1.33%) Multimedia
12 4 (0.89%) Electronics
12 4 (0.89%) German Language
12 4 (0.89%) Spanish Language
13 3 (0.67%) French Language
13 3 (0.67%) Italian Language
13 3 (0.67%) Law
13 3 (0.67%) Pharmaceutical
14 2 (0.44%) Portuguese Language
Job Titles
1 167 (37.11%) Developer
2 62 (13.78%) Web Developer
3 48 (10.67%) Analyst
3 48 (10.67%) Front End Developer (Client-Side Developer)
4 45 (10.00%) Designer
4 45 (10.00%) HTML Developer
5 41 (9.11%) Project Manager
6 35 (7.78%) HTML CSS Developer
6 35 (7.78%) JavaScript Developer
7 29 (6.44%) Business Analyst
8 23 (5.11%) Digital Project Manager
9 22 (4.89%) Consultant
10 21 (4.67%) Product Owner
11 20 (4.44%) Content Manager
11 20 (4.44%) Front End Web Developer (Client-Side Developer)
11 20 (4.44%) SEO Manager
12 19 (4.22%) Digital Analyst
12 19 (4.22%) UI Developer
13 18 (4.00%) Architect
13 18 (4.00%) PHP Developer
Libraries, Frameworks & Software Standards
1 210 (46.67%) HTML
2 181 (40.22%) CSS
3 132 (29.33%) HTML5
4 102 (22.67%) jQuery
5 73 (16.22%) CSS3
6 56 (12.44%) Sass
7 50 (11.11%) LESS
8 43 (9.56%) .NET
9 37 (8.22%) XML
10 34 (7.56%) Ajax
11 30 (6.67%) AngularJS
12 27 (6.00%) Twitter Bootstrap
13 26 (5.78%) XHTML
14 21 (4.67%) RSS
14 21 (4.67%) Web Services
15 15 (3.33%) ASP.NET
15 15 (3.33%) XSLT
16 11 (2.44%) Classic ASP
16 11 (2.44%) RESTful
17 10 (2.22%) Flash
Miscellaneous
1 142 (31.56%) User Experience
2 94 (20.89%) Social Media
3 25 (5.56%) Analytical Skills
4 21 (4.67%) Management Information System
5 20 (4.44%) Computer Science
6 19 (4.22%) Algorithms
7 13 (2.89%) Mobile App
7 13 (2.89%) W3C
8 10 (2.22%) Copywriting
8 10 (2.22%) Digital Media
9 7 (1.56%) Data Structures
9 7 (1.56%) Graphic Design
9 7 (1.56%) Web 2.0
10 6 (1.33%) Animation
11 5 (1.11%) Blog
12 4 (0.89%) Economics
12 4 (0.89%) Mathematics
12 4 (0.89%) NHS
12 4 (0.89%) PMI
12 4 (0.89%) Statistics
Operating Systems
1 45 (10.00%) Linux
2 29 (6.44%) Unix
3 21 (4.67%) Windows
4 18 (4.00%) Mac OS
5 17 (3.78%) Windows Server
6 8 (1.78%) Red Hat Enterprise Linux
7 7 (1.56%) Windows Server 2008
8 3 (0.67%) Android
8 3 (0.67%) Debian
9 2 (0.44%) Apple iOS
9 2 (0.44%) Solaris
9 2 (0.44%) Ubuntu
10 1 (0.22%) Mac OS X
Processes & Methodologies
1 181 (40.22%) Agile Software Development
2 159 (35.33%) Analytics
3 109 (24.22%) E-Commerce
4 101 (22.44%) Digital Marketing
5 84 (18.67%) Content Management
6 63 (14.00%) Project Management
7 58 (12.89%) Web Analytics
8 52 (11.56%) Web Development
9 48 (10.67%) Web Design
10 45 (10.00%) Scrum
11 44 (9.78%) Front End Development
12 40 (8.89%) Web Application Development
13 36 (8.00%) B2C
14 34 (7.56%) Pay per click
15 33 (7.33%) Open Source
16 28 (6.22%) Responsive Web Design
16 28 (6.22%) Stakeholder Management
17 27 (6.00%) TDD
18 25 (5.56%) B2B
19 24 (5.33%) SDLC
Programming Languages
1 171 (38.00%) JavaScript
2 84 (18.67%) PHP
3 37 (8.22%) Java
4 35 (7.78%) SQL
5 21 (4.67%) ActionScript
6 18 (4.00%) C#
7 17 (3.78%) VB
8 16 (3.56%) Python
9 10 (2.22%) XPath
10 9 (2.00%) C++
11 5 (1.11%) C
11 5 (1.11%) CFML
12 4 (0.89%) VBA
13 3 (0.67%) ES6
14 2 (0.44%) ActionScript 2.0
15 1 (0.22%) ActionScript 3.0
15 1 (0.22%) ECMAScript
Qualifications
1 33 (7.33%) Degree
2 12 (2.67%) PMI Certification
3 9 (2.00%) Security Cleared
4 8 (1.78%) BPSS Clearance
4 8 (1.78%) PMP
5 1 (0.22%) DBS Check
5 1 (0.22%) ISEB
5 1 (0.22%) MBA
5 1 (0.22%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 22 (4.89%) QA
2 14 (3.11%) Disclosure Scotland
3 4 (0.89%) WCAG
4 1 (0.22%) P3O
4 1 (0.22%) WAI
System Software
1 4 (0.89%) Varnish
2 1 (0.22%) Active Directory
2 1 (0.22%) IAG
Vendors
1 99 (22.00%) Google
2 58 (12.89%) Adobe
3 13 (2.89%) Sitecore
3 13 (2.89%) Tableau
3 13 (2.89%) Twitter
4 12 (2.67%) Microsoft
5 11 (2.44%) Facebook
6 9 (2.00%) Salesforce.com
7 8 (1.78%) hybris
7 8 (1.78%) IBM
7 8 (1.78%) Red Hat
8 6 (1.33%) Oracle
9 5 (1.11%) Zend
10 4 (0.89%) Apple
10 4 (0.89%) EPiServer
10 4 (0.89%) Omniture
10 4 (0.89%) SAP
11 3 (0.67%) CODA
12 2 (0.44%) Coremetrics
12 2 (0.44%) DoubleClick
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