The first table below looks at the demand for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 345 376 382
Rank change year-on-year
+31 +6
Contract jobs citing SEO 253 197 211
As % of all contract IT jobs located in the UK 0.47% 0.39% 0.36%
As % of the Processes & Methodologies category 0.63% 0.53% 0.52%
Number of daily rates quoted 148 114 112
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £300 £300
90% offered a daily rate of more than £162 £163 £195
10% offered a daily rate of more than £450 £415 £450
UK excluding London average daily rate £300 £300 £288
% change year-on-year
- +4.34%
Number of hourly rates quoted 5 5 6
Average hourly rate £37.50 £12.50 £17.25
Average hourly rate % change year-on-year
+200.00% -27.53%
90% offered a hourly rate of more than £23.90 £12.50 £15.00
10% offered a hourly rate of more than £100.20 £24.20 £30.25
UK excluding London average hourly rate £40.50 £22.50 £17.25
% change year-on-year
+80.00% +30.43%
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39905 37171 40797
As % of all contract IT jobs located in the UK 74.12% 72.91% 70.44%
Number of daily rates quoted 24736 22529 23452
Average daily rate £400 £403 £400
Average daily rate % change year-on-year
-0.62% +0.62%
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1139 1072 1445
Average hourly rate £25.00 £30.00 £30.45
Average hourly rate % change year-on-year
-16.66% -1.47%
90% offered a hourly rate of more than £12.50 £12.50 £13.42
10% offered a hourly rate of more than £47.50 £47.50 £45.95
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 23 July 2014.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 23 July 2014.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +31 246 £300 - 185
London +21 120 £325 +8.33% 63
South East +5 43 £300 +36.36% 36
Berkshire +19 30 £300 +42.85% 10
City of London +33 26 £200 -33.33% 16
Yorkshire +22 20 £413 +106.25% 20
West Yorkshire +16 18 £425 +112.50% 11
West Midlands -12 16 £280 -14.50% 8
East of England -17 16 £260 -13.33% 8
South West -19 15 £300 -29.41% 6
North West -3 14 £275 -1.78% 27
Halifax - 11 £450 -
Hertfordshire +2 10 £260 -16.80% 2
Manchester +1 8 £225 -10.00% 15
Reading +16 7 £300 - 3
Wiltshire +8 7 £313 - 1
Surrey +5 7 £390 - 6
Maidenhead -2 7 £348 +122.40% 2
Swindon +1 6 £300 - 1
Birmingham - 6 £290 - 3
Leeds +8 5 £170 -15.00% 6
Scotland -15 5 £325 -7.14% 4
Edinburgh -19 5 £325 - 1
Essex +1 4 - - 1
Southampton -5 4 £200 - 1
Bristol -23 4 £170 -69.09% 1
Hampshire -24 4 £200 -38.46% 3
Lancashire -14 3 - - 7
Cheshire +7 2 £275 -11.29% 2
Cambridgeshire 0 2 - - 1

SEO
Top 30 Related IT Skills

For the 6 months to 23 July 2014, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 270 (57.57%) HTML
2 235 (50.11%) CSS
3 192 (40.94%) JavaScript
4 154 (32.84%) Analytics
5 149 (31.77%) Marketing
6 148 (31.56%) jQuery
7 143 (30.49%) CMS
8 135 (28.78%) HTML5
9 131 (27.93%) E-Commerce
10 119 (25.37%) Content Management
11 115 (24.52%) Agile Software Development
12 102 (21.75%) CSS3
13 85 (18.12%) PHP
14 83 (17.70%) Social Media
15 82 (17.48%) Google
16 80 (17.06%) Ajax
16 80 (17.06%) Adobe
17 76 (16.20%) Project Management
17 76 (16.20%) MySQL
18 75 (15.99%) Scrum
19 72 (15.35%) Google Analytics
20 69 (14.71%) XHTML
21 68 (14.50%) XML
22 66 (14.07%) Git (software)
23 63 (13.43%) Digital Marketing
24 60 (12.79%) Web Development
25 58 (12.37%) Responsive Web Design
26 56 (11.94%) SQL Server
27 55 (11.73%) Web Analytics
27 55 (11.73%) Subversion

SEO
Top Related IT Skills by Category

For the 6 months to 23 July 2014, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 143 (30.49%) CMS
2 47 (10.02%) WordPress
3 25 (5.33%) SharePoint
4 24 (5.12%) Drupal
5 23 (4.90%) Umbraco
6 19 (4.05%) IIS
7 18 (3.84%) Confluence
7 18 (3.84%) Adobe CQ
8 17 (3.62%) Tomcat
9 8 (1.71%) Magnolia
10 7 (1.49%) Node.js
10 7 (1.49%) Sitecore CMS
11 6 (1.28%) WebSphere
12 4 (0.85%) Joomla!
12 4 (0.85%) IBM Notes
13 3 (0.64%) SharePoint 2010
14 2 (0.43%) Apache
14 2 (0.43%) TeamSite
14 2 (0.43%) Apache Solr
15 1 (0.21%) ExpressionEngine
Applications
1 54 (11.51%) Photoshop
2 37 (7.89%) Adobe Illustrator
3 13 (2.77%) MS Office
3 13 (2.77%) MS Excel
4 11 (2.35%) MS PowerPoint
5 8 (1.71%) Spreadsheet
6 6 (1.28%) Fireworks
7 5 (1.07%) MS Project
7 5 (1.07%) Acrobat
8 3 (0.64%) MS Visio
9 2 (0.43%) OmniGraffle
10 1 (0.21%) PaintShop Pro
10 1 (0.21%) InDesign
Business Applications
1 72 (15.35%) Google Analytics
2 30 (6.40%) Magento
3 20 (4.26%) WebTrends
4 13 (2.77%) SiteCatalyst
5 3 (0.64%) Oracle CRM
5 3 (0.64%) Dynamics CRM
5 3 (0.64%) Dynamics AX
6 2 (0.43%) Agresso
7 1 (0.21%) SAP Oil and Gas
7 1 (0.21%) Fredhopper
Cloud Services
1 5 (1.07%) Microsoft Azure
2 4 (0.85%) Amazon AWS
2 4 (0.85%) GitHub
3 3 (0.64%) SaaS
4 2 (0.43%) SuccessFactors
5 1 (0.21%) Basecamp
5 1 (0.21%) Google Apps
Communications & Networking
1 27 (5.76%) Internet
2 10 (2.13%) Intranet
3 4 (0.85%) DNS
4 2 (0.43%) SSL
4 2 (0.43%) FTP
4 2 (0.43%) Firewall
5 1 (0.21%) MVNO
5 1 (0.21%) HTTP
5 1 (0.21%) Broadband
5 1 (0.21%) SMS
5 1 (0.21%) Extranet
Database & Business Intelligence
1 76 (16.20%) MySQL
2 56 (11.94%) SQL Server
3 18 (3.84%) SQL Server 2008
4 8 (1.71%) Relational Database
5 5 (1.07%) MongoDB
6 2 (0.43%) Oracle Reports
6 2 (0.43%) Data Warehouse
7 1 (0.21%) PostgreSQL
7 1 (0.21%) DB2
7 1 (0.21%) SQL Server 2012
7 1 (0.21%) Oracle Database
Development Applications
1 66 (14.07%) Git (software)
2 55 (11.73%) Subversion
3 29 (6.18%) JIRA
4 20 (4.26%) Dreamweaver
4 20 (4.26%) Mercurial
5 19 (4.05%) JUnit
5 19 (4.05%) TeamCity
5 19 (4.05%) Kiln
6 16 (3.41%) Visual Studio
7 12 (2.56%) JSUnit
7 12 (2.56%) Jasmine
7 12 (2.56%) PHPUnit
8 5 (1.07%) Ant
9 4 (0.85%) Mocha
10 3 (0.64%) QUnit
10 3 (0.64%) RSpec
10 3 (0.64%) WebDriver
10 3 (0.64%) Eclipse
10 3 (0.64%) JMeter
10 3 (0.64%) Selenium
General
1 149 (31.77%) Marketing
2 47 (10.02%) Finance
2 47 (10.02%) Legal
3 46 (9.81%) Retail
4 41 (8.74%) Publishing
5 21 (4.48%) Advertising
6 12 (2.56%) Banking
6 12 (2.56%) German Language
7 11 (2.35%) Pharmaceutical
8 7 (1.49%) Telecoms
8 7 (1.49%) Games
9 5 (1.07%) Automotive
9 5 (1.07%) French Language
10 3 (0.64%) Dutch Language
10 3 (0.64%) Arabic Language
10 3 (0.64%) Retail Banking
11 2 (0.43%) Multimedia
11 2 (0.43%) Manufacturing
11 2 (0.43%) Back Office
11 2 (0.43%) Electronics
Job Titles
1 205 (43.71%) Developer
2 80 (17.06%) Web Developer
3 68 (14.50%) Front-End Developer
4 40 (8.53%) Designer
5 32 (6.82%) Project Manager
6 22 (4.69%) Analyst
7 19 (4.05%) Content Manager
8 18 (3.84%) Digital Project Manager
9 15 (3.20%) Front-End Web Developer
9 15 (3.20%) Senior Developer
10 12 (2.56%) .NET Developer
10 12 (2.56%) PPC Manager
10 12 (2.56%) PPC Analyst
10 12 (2.56%) UI Programmer
10 12 (2.56%) PPC Executive
10 12 (2.56%) UI Developer
10 12 (2.56%) PPC Specialist
10 12 (2.56%) Web Manager
10 12 (2.56%) Content Editor
11 11 (2.35%) Copywriter
Libraries, Frameworks & Software Standards
1 270 (57.57%) HTML
2 235 (50.11%) CSS
3 148 (31.56%) jQuery
4 135 (28.78%) HTML5
5 102 (21.75%) CSS3
6 80 (17.06%) Ajax
7 69 (14.71%) XHTML
8 68 (14.50%) XML
9 46 (9.81%) .NET
10 38 (8.10%) AngularJS
11 36 (7.68%) Sass
12 34 (7.25%) ASP.NET
12 34 (7.25%) JSP
13 33 (7.04%) JSON
14 32 (6.82%) Twitter Bootstrap
15 26 (5.54%) LESS
16 21 (4.48%) XSLT
17 19 (4.05%) Backbone.js
17 19 (4.05%) ASP.NET MVC
18 18 (3.84%) Spring
Miscellaneous
1 83 (17.70%) Social Media
2 25 (5.33%) Mobile App
3 24 (5.12%) Copywriting
4 21 (4.48%) Digital Media
5 16 (3.41%) W3C
5 16 (3.41%) Management Information System
6 10 (2.13%) Computer Science
7 9 (1.92%) Blog
8 8 (1.71%) Open Source
9 6 (1.28%) Statistics
10 5 (1.07%) Web 2.0
10 5 (1.07%) Social Network
11 4 (0.85%) Wiki
11 4 (0.85%) iPad
11 4 (0.85%) N-Tier
12 3 (0.64%) Smartphone
12 3 (0.64%) Blackberry
12 3 (0.64%) Animation
12 3 (0.64%) WURFL
12 3 (0.64%) Semantic Web
Operating Systems
1 35 (7.46%) Windows
2 27 (5.76%) UNIX
3 19 (4.05%) Windows Server 2003
3 19 (4.05%) Windows Server 2008
4 14 (2.99%) Linux
5 11 (2.35%) Android
6 9 (1.92%) Apple iOS
7 6 (1.28%) Solaris
8 3 (0.64%) BlackBerry OS
8 3 (0.64%) Windows Mobile
Processes & Methodologies
1 154 (32.84%) Analytics
2 131 (27.93%) E-Commerce
3 119 (25.37%) Content Management
4 115 (24.52%) Agile Software Development
5 76 (16.20%) Project Management
6 75 (15.99%) Scrum
7 63 (13.43%) Digital Marketing
8 60 (12.79%) Web Development
9 58 (12.37%) Responsive Web Design
10 55 (11.73%) Web Analytics
11 53 (11.30%) Pay per click
12 51 (10.87%) MVC
13 43 (9.17%) Unit Testing
14 41 (8.74%) OO
15 37 (7.89%) TDD
16 36 (7.68%) Kanban
17 35 (7.46%) Continuous Integration
17 35 (7.46%) User Acceptance Testing
18 26 (5.54%) Benchmarking
19 25 (5.33%) B2C
Programming Languages
1 192 (40.94%) JavaScript
2 85 (18.12%) PHP
3 49 (10.45%) Java
4 47 (10.02%) SQL
5 46 (9.81%) C#
6 7 (1.49%) Ruby
7 4 (0.85%) VB.NET
7 4 (0.85%) ActionScript
7 4 (0.85%) Python
8 3 (0.64%) Groovy
8 3 (0.64%) ActionScript 3.0
9 2 (0.43%) PHP5
9 2 (0.43%) C++
9 2 (0.43%) C
10 1 (0.21%) PHP4
10 1 (0.21%) PL/SQL
10 1 (0.21%) CoffeeScript
Qualifications
1 46 (9.81%) Degree
2 4 (0.85%) PMP
2 4 (0.85%) PMI Certification
3 3 (0.64%) ISEB
4 2 (0.43%) SC Cleared
4 2 (0.43%) Security Cleared
5 1 (0.21%) Postgraduate
5 1 (0.21%) ACCA
5 1 (0.21%) CIMA
Quality Assurance & Compliance
1 28 (5.97%) QA
2 7 (1.49%) SLA
3 4 (0.85%) WCAG
4 2 (0.43%) Section 508
5 1 (0.21%) WAI
Systems Management
1 2 (0.43%) Capistrano
Vendors
1 82 (17.48%) Google
2 80 (17.06%) Adobe
3 19 (4.05%) Venda
3 19 (4.05%) hybris
4 18 (3.84%) Twitter
4 18 (3.84%) Omniture
5 17 (3.62%) Facebook
6 16 (3.41%) Microsoft
7 11 (2.35%) FatWire
8 10 (2.13%) Sitecore
9 9 (1.92%) Oracle
10 6 (1.28%) Zend
11 5 (1.07%) IBM
11 5 (1.07%) Apple
11 5 (1.07%) Salesforce.com
12 4 (0.85%) TIBCO
12 4 (0.85%) Open Text
12 4 (0.85%) Lotus
12 4 (0.85%) SAP
12 4 (0.85%) AccuRev
City, London
Salt
Rate: £100 - £150 per day
Posted: 6 hours ago
Leicestershire
Oho Group Ltd.
Rate: £100 to £180 per day
Posted: 6 hours ago
Leicester
OHO Group
Rate: £100 - £180 per day
Posted: 7 hours ago
London
Staffworx Ltd
Rate: excellent rate
Posted: 2 days ago
West London
Lorien Resourcing
Rate: £350 - £400 per day
Posted: 2 days ago
Merseyside
Computer People
Rate: £150.00 - £200.00 per day
Posted: 2 days ago
Hertfordshire
Explore Recruitment Solutions
Rate: £200 - £300 per day
Posted: 2 days ago
Newbury, Berkshire
Staffworx Ltd
Rate: From £400 to £550 per day excellent salary + training
Posted: 5 days ago
London
Staffworx Ltd
Rate: From £400 to £550 per day excellent rates
Posted: 5 days ago
City, London
Experis Ltd
Rate: £200.00 per day
Posted: 6 days ago
London
Volt
Rate: £30000.00 - £35000.00 per annum
Posted: 6 days ago
London, United Kingdom
Amnesty International
Rate: £43,812
Posted: 7 days ago
Southampton, Hampshire
University of Southampton
Rate: From £30,728 to £34,565 per annum
Posted: 8 days ago
Lancaster, Lancashire
Citybase Apartments (Worldview Limited)
Rate: £30,000 - £40,000
Posted: 15 days ago
Leeds
Interquest - IQ ERP
Rate: £neg on experience
Posted: 15 days ago
City of London
Reed Technology - UK Posting Account
Rate: £31 - £42 per hour + negotiable
Posted: 16 days ago
London
Creative Personnel
Rate: £210 - £220 per day
Posted: 22 days ago
Loughborough
Interquest - ITQ Financial - Tunbridge Wells
Rate: £325 - £375 per day
Posted: 22 days ago
West Midlands
Amoria Bond - UK
Posted: 23 days ago