The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Jan 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 427 317 354
Rank change year-on-year
-110 +37
Contract jobs citing SEO 150 264 194
As % of all contract IT jobs located in the UK 0.30% 0.54% 0.43%
As % of the Processes & Methodologies category 0.39% 0.73% 0.59%
Number of daily rates quoted 81 143 120
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£325 £325 £300
Average daily rate % change year-on-year
- +8.33%
90% offered a daily rate of more than £150 £225 £175
10% offered a daily rate of more than £505 £450 £401
UK excluding London average daily rate £269 £325 £300
% change year-on-year
-17.30% +8.33%
Number of hourly rates quoted 2 4 8
Average hourly rate £33.75 £30.75 £18.00
Average hourly rate % change year-on-year
+9.75% +70.83%
90% offered a hourly rate of more than £30.75 £17.45 £9.00
10% offered a hourly rate of more than £36.75 £69.25 £25.50
UK excluding London average hourly rate £30.00 £32.50 £17.50
% change year-on-year
-7.69% +85.71%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
38243 36175 32672
As % of all contract IT jobs located in the UK 75.25% 74.28% 71.98%
Number of daily rates quoted 24566 22006 19405
Average daily rate £422 £400 £400
Average daily rate % change year-on-year
+5.50% -
90% offered a daily rate of more than £285 £274 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £398 £375 £363
% change year-on-year
+6.00% +3.44%
Number of hourly rates quoted 1006 1114 1321
Average hourly rate £25.00 £26.50 £30.00
Average hourly rate % change year-on-year
-5.66% -11.66%
90% offered a hourly rate of more than £12.00 £12.00 £12.00
10% offered a hourly rate of more than £47.50 £45.00 £45.00
UK excluding London average hourly rate £25.25 £27.50 £31.00
% change year-on-year
-8.18% -11.29%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 27 January 2015.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 27 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -108 146 £325 - 177
London -58 89 £413 +17.85% 75
South East -36 29 £246 -24.23% 34
City of London +12 24 £375 - 18
Hampshire -15 14 £200 -38.46% 6
Berkshire -11 12 £211 -33.46% 10
Bracknell +10 7 £175 -65.00% 2
South West -21 7 £375 +7.14% 10
West Midlands -6 6 £375 +33.33% 10
North West -16 6 £300 -14.28% 18
Southampton -14 4 £263 -19.23% 2
East of England -21 4 £306 -23.43% 9
Leicestershire +8 3 £200 -38.46% 3
Cheshire +7 3 - - 6
East Midlands -2 3 £200 -20.00% 11
Manchester -3 3 £300 - 9
Slough -5 3 £308 - 2
Scotland -9 3 £188 -6.25% 4
Bristol -16 3 £220 -37.14% 1
Leicester - 3 £200 - 2
Essex +4 2 £263 - 1
Coventry +3 2 - - 2
Basingstoke +3 2 - -
Edinburgh -8 2 £188 -6.25% 3
Kingston Upon Thames - 2 £210 -
Gloucestershire - 2 £375 -
Bournemouth +2 1 £650 +288.05% 2
Glasgow +2 1 - - 1
Watford +1 1 - -
Cambridge -2 1 £350 +28.44% 3

SEO
Top 30 Related IT Skills

For the 6 months to 27 January 2015, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 178 (51.15%) HTML
2 153 (43.97%) CSS
3 125 (35.92%) Agile Software Development
4 118 (33.91%) JavaScript
5 113 (32.47%) Marketing
6 99 (28.45%) jQuery
7 92 (26.44%) HTML5
8 84 (24.14%) CMS
9 80 (22.99%) Analytics
10 73 (20.98%) User Experience
10 73 (20.98%) E-Commerce
11 66 (18.97%) Social Media
12 62 (17.82%) Java
13 61 (17.53%) CSS3
14 54 (15.52%) Subversion
15 53 (15.23%) Content Management
16 52 (14.94%) XML
17 48 (13.79%) MVC
18 45 (12.93%) Git (software)
19 43 (12.36%) Project Management
19 43 (12.36%) Ajax
20 41 (11.78%) JUnit
20 41 (11.78%) PHP
20 41 (11.78%) MySQL
21 40 (11.49%) Publishing
21 40 (11.49%) Web Development
22 39 (11.21%) Photoshop
23 38 (10.92%) Google
23 38 (10.92%) Spring
23 38 (10.92%) Retail

SEO
Top Related IT Skills by Category

For the 6 months to 27 January 2015, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 84 (24.14%) CMS
2 27 (7.76%) WordPress
3 17 (4.89%) Tomcat
3 17 (4.89%) Drupal
3 17 (4.89%) Confluence
4 15 (4.31%) Adobe CQ
5 11 (3.16%) SharePoint
6 9 (2.59%) Sitecore CMS
7 8 (2.30%) TeamSite
8 6 (1.72%) Apache
9 4 (1.15%) SharePoint 2013
9 4 (1.15%) Node.js
9 4 (1.15%) IIS
10 3 (0.86%) Apache Solr
11 2 (0.57%) Umbraco
11 2 (0.57%) Elasticsearch
11 2 (0.57%) SAS
11 2 (0.57%) WebSphere
12 1 (0.29%) LiveLink
12 1 (0.29%) Joomla!
Applications
1 39 (11.21%) Photoshop
2 25 (7.18%) Adobe Illustrator
3 11 (3.16%) MS Excel
4 10 (2.87%) Adobe Creative Suite
5 5 (1.44%) MS Office
6 4 (1.15%) MS PowerPoint
7 3 (0.86%) MS Project
7 3 (0.86%) Spreadsheet
8 2 (0.57%) Fireworks
8 2 (0.57%) InDesign
Business Applications
1 30 (8.62%) Google Analytics
2 5 (1.44%) WebTrends
3 4 (1.15%) Radian6
4 2 (0.57%) Magento
4 2 (0.57%) SiteCatalyst
5 1 (0.29%) Dynamics CRM
Cloud Services
1 3 (0.86%) GitHub
2 2 (0.57%) Amazon EC2
2 2 (0.57%) Amazon S3
2 2 (0.57%) Microsoft Azure
2 2 (0.57%) SaaS
Communications & Networking
1 15 (4.31%) Intranet
2 12 (3.45%) HTTP
3 6 (1.72%) Internet
4 2 (0.57%) SAN
4 2 (0.57%) SSL
4 2 (0.57%) Intrusion Detection
5 1 (0.29%) FTP
5 1 (0.29%) MVNO
Database & Business Intelligence
1 41 (11.78%) MySQL
2 13 (3.74%) Jackrabbit
3 9 (2.59%) MongoDB
4 8 (2.30%) NoSQL
5 6 (1.72%) SQL Server
6 4 (1.15%) SQL Server 2008
6 4 (1.15%) Relational Database
7 3 (0.86%) Data Mining
8 2 (0.57%) Hadoop
8 2 (0.57%) Redis
9 1 (0.29%) Data Warehouse
9 1 (0.29%) Big Data
Development Applications
1 54 (15.52%) Subversion
2 45 (12.93%) Git (software)
3 41 (11.78%) JUnit
4 25 (7.18%) JIRA
5 20 (5.75%) Maven
6 17 (4.89%) Dreamweaver
7 15 (4.31%) Jasmine
8 14 (4.02%) Mockito
9 13 (3.74%) Selenium
10 9 (2.59%) Jenkins
10 9 (2.59%) Mocha
11 8 (2.30%) Ant
12 7 (2.01%) Grunt
13 6 (1.72%) QUnit
14 5 (1.44%) Appcelerator Titanium
15 4 (1.15%) Team Foundation Server
16 3 (0.86%) Visual Studio
16 3 (0.86%) Xdebug
17 2 (0.57%) Firebug
17 2 (0.57%) Balsamiq Mockups
General
1 113 (32.47%) Marketing
2 40 (11.49%) Publishing
3 38 (10.92%) Retail
4 29 (8.33%) Legal
5 24 (6.90%) Advertising
6 14 (4.02%) Finance
7 6 (1.72%) Telecoms
8 4 (1.15%) Automotive
9 3 (0.86%) Games
9 3 (0.86%) Banking
10 2 (0.57%) Spanish Language
10 2 (0.57%) Pharmaceutical
10 2 (0.57%) Back Office
10 2 (0.57%) Law
10 2 (0.57%) Czech Language
10 2 (0.57%) Dutch Language
10 2 (0.57%) Multimedia
11 1 (0.29%) Retail Banking
11 1 (0.29%) French Language
11 1 (0.29%) German Language
Job Titles
1 149 (42.82%) Developer
2 50 (14.37%) Front-End Developer
3 38 (10.92%) Designer
4 34 (9.77%) Web Developer
5 25 (7.18%) Analyst
6 18 (5.17%) Senior Developer
6 18 (5.17%) Java Developer
7 15 (4.31%) PHP Developer
8 14 (4.02%) Hybris Developer
8 14 (4.02%) Content Editor
8 14 (4.02%) Project Manager
9 13 (3.74%) Front-End Web Developer
10 12 (3.45%) Business Analyst
10 12 (3.45%) Marketing Manager
11 11 (3.16%) Digital Marketing Manager
11 11 (3.16%) Copywriter
12 10 (2.87%) Content Manager
12 10 (2.87%) Web Designer
13 9 (2.59%) Digital Project Manager
14 8 (2.30%) Consultant
Libraries, Frameworks & Software Standards
1 178 (51.15%) HTML
2 153 (43.97%) CSS
3 99 (28.45%) jQuery
4 92 (26.44%) HTML5
5 61 (17.53%) CSS3
6 52 (14.94%) XML
7 43 (12.36%) Ajax
8 38 (10.92%) Spring
9 36 (10.34%) JSP
10 26 (7.47%) XHTML
11 23 (6.61%) .NET
12 22 (6.32%) Spring MVC
12 22 (6.32%) AngularJS
13 20 (5.75%) RESTful
13 20 (5.75%) Sass
13 20 (5.75%) Backbone.js
14 17 (4.89%) J2EE
15 16 (4.60%) REST
15 16 (4.60%) Twitter Bootstrap
15 16 (4.60%) XSD
Miscellaneous
1 73 (20.98%) User Experience
2 66 (18.97%) Social Media
3 28 (8.05%) Analytical Skills
4 19 (5.46%) W3C
5 15 (4.31%) Mobile App
6 13 (3.74%) Digital Media
7 12 (3.45%) Copywriting
8 11 (3.16%) Blog
9 10 (2.87%) iPad
9 10 (2.87%) Management Information System
9 10 (2.87%) Taxonomies
10 8 (2.30%) Visualisation
10 8 (2.30%) Web 2.0
11 6 (1.72%) Open Source
11 6 (1.72%) Smartphone
12 5 (1.44%) Algorithms
13 4 (1.15%) Statistics
14 3 (0.86%) Animation
14 3 (0.86%) Semantic Web
15 2 (0.57%) FMCG
Operating Systems
1 28 (8.05%) Linux
2 25 (7.18%) UNIX
3 11 (3.16%) Windows
4 8 (2.30%) Apple iOS
5 5 (1.44%) Android
6 2 (0.57%) Windows Phone
6 2 (0.57%) Windows Phone 7
6 2 (0.57%) Solaris
7 1 (0.29%) Mac OS X
7 1 (0.29%) webOS
Processes & Methodologies
1 125 (35.92%) Agile Software Development
2 80 (22.99%) Analytics
3 73 (20.98%) E-Commerce
4 53 (15.23%) Content Management
5 48 (13.79%) MVC
6 43 (12.36%) Project Management
7 40 (11.49%) Web Development
8 38 (10.92%) Digital Marketing
9 37 (10.63%) TDD
10 36 (10.34%) Continuous Integration
11 35 (10.06%) Pay per click
12 33 (9.48%) Scrum
12 33 (9.48%) Responsive Web Design
13 29 (8.33%) Online Marketing
13 29 (8.33%) Web Analytics
14 26 (7.47%) OO
15 21 (6.03%) Kanban
16 20 (5.75%) Unit Testing
16 20 (5.75%) Web Application Development
17 19 (5.46%) B2C
Programming Languages
1 118 (33.91%) JavaScript
2 62 (17.82%) Java
3 41 (11.78%) PHP
4 16 (4.60%) SQL
5 12 (3.45%) Groovy
6 8 (2.30%) C#
7 6 (1.72%) Scala
8 5 (1.44%) Ruby
8 5 (1.44%) Python
9 4 (1.15%) PHP5
9 4 (1.15%) C
10 3 (0.86%) Perl
10 3 (0.86%) ActionScript
10 3 (0.86%) ActionScript 3.0
11 2 (0.57%) R
12 1 (0.29%) C++
Qualifications
1 31 (8.91%) Degree
2 15 (4.31%) Security Cleared
3 9 (2.59%) SC Cleared
4 2 (0.57%) PMP
4 2 (0.57%) PMI Certification
4 2 (0.57%) CIPD
5 1 (0.29%) HNC
5 1 (0.29%) HND
5 1 (0.29%) Oracle Certification
5 1 (0.29%) Sun Certification
5 1 (0.29%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 7 (2.01%) WCAG
1 7 (2.01%) QA
2 2 (0.57%) ISO/IEC 27001
3 1 (0.29%) P3O
3 1 (0.29%) PCI DSS
Vendors
1 38 (10.92%) Google
2 34 (9.77%) Adobe
3 19 (5.46%) Microsoft
3 19 (5.46%) Twitter
4 17 (4.89%) Facebook
5 14 (4.02%) hybris
6 11 (3.16%) Sitecore
7 6 (1.72%) HP
8 5 (1.44%) Omniture
9 4 (1.15%) Zend
9 4 (1.15%) Coremetrics
9 4 (1.15%) RedDot
10 3 (0.86%) FatWire
10 3 (0.86%) Oracle
10 3 (0.86%) Tableau
10 3 (0.86%) Appcelerator
11 2 (0.57%) LogRhythm
11 2 (0.57%) Sysomos
11 2 (0.57%) Sencha
11 2 (0.57%) Citrix
London
Michael Bailey Associates
Rate: Market Rates
Posted: Yesterday
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Rate: From £250 to £325 per day
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