The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 27 November 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
27 Nov 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 417 346 366
Rank change year-on-year
-71 +20
Contract jobs citing SEO 199 246 213
As % of all contract IT jobs located in the UK 0.35% 0.48% 0.42%
As % of the Processes & Methodologies category 0.48% 0.65% 0.59%
Number of daily rates quoted 121 123 115
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£350 £320 £300
Average daily rate % change year-on-year
+9.37% +6.66%
90% offered a daily rate of more than £190 £225 £202
10% offered a daily rate of more than £500 £425 £390
UK excluding London average daily rate £313 £300 £325
% change year-on-year
+4.16% -7.69%
Number of hourly rates quoted 4 8 11
Average hourly rate £26.75 £32.50 £18.50
Average hourly rate % change year-on-year
-17.69% +75.67%
90% offered a hourly rate of more than £14.72 £24.45 £9.00
10% offered a hourly rate of more than £41.00 £37.50 £43.50
UK excluding London average hourly rate £29.25 £32.50 £16.50
% change year-on-year
-10.00% +96.96%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41873 37624 36372
As % of all contract IT jobs located in the UK 73.63% 73.75% 71.37%
Number of daily rates quoted 27230 23353 21214
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £275 £273 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £388 £363 £370
% change year-on-year
+6.89% -2.02%
Number of hourly rates quoted 1164 1139 1463
Average hourly rate £25.00 £25.00 £30.00
Average hourly rate % change year-on-year
- -16.66%
90% offered a hourly rate of more than £12.00 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £45.00 £45.00
UK excluding London average hourly rate £25.00 £27.50 £30.00
% change year-on-year
-9.09% -8.33%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 27 November 2014.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 27 November 2014.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 27 November 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -39 196 £350 +11.55% 181
London 0 118 £376 +13.78% 70
South East -46 39 £313 -2.34% 33
City of London +23 22 £338 -6.89% 16
Berkshire -7 19 £308 -3.90% 4
Hampshire -41 9 £250 -23.07% 10
Manchester -3 8 £338 -16.66% 15
North West -6 8 £338 -16.66% 25
Surrey -5 7 £433 +57.27% 7
West Midlands -14 7 £431 +50.00% 6
East of England -31 7 £350 +16.66% 14
Slough -7 6 £308 -59.00% 1
Yorkshire -8 5 £250 -13.04% 8
Southampton -9 5 £250 -23.07% 2
Hertfordshire -15 5 - - 3
North East -26 5 £275 -8.33% 1
Newcastle upon Tyne -30 5 £275 -8.33% 1
Tyne and Wear -32 5 £275 -8.33% 1
East Midlands -1 4 £250 +5.26% 15
Maidenhead -2 4 £320 -
West Yorkshire -6 3 £238 -17.39% 1
Leeds -7 3 £238 -17.39%
Buckinghamshire -10 3 £438 +75.00% 1
Scotland -11 3 £203 -49.37% 1
South West -38 3 £500 +81.81% 9
Welwyn Garden City - 3 - -
Wigan - 3 - -
Reading +8 2 £443 +83.22% 1
Basingstoke -3 2 - - 1
Coventry -4 2 - -

SEO
Top 30 Related IT Skills

For the 6 months to 27 November 2014, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 226 (52.19%) HTML
2 192 (44.34%) CSS
3 159 (36.72%) JavaScript
4 153 (35.33%) Marketing
5 141 (32.56%) Agile Software Development
6 114 (26.33%) jQuery
7 106 (24.48%) Analytics
8 105 (24.25%) HTML5
9 97 (22.40%) CMS
10 96 (22.17%) Social Media
11 94 (21.71%) User Experience
12 86 (19.86%) E-Commerce
13 77 (17.78%) Content Management
14 73 (16.86%) CSS3
15 67 (15.47%) Project Management
16 61 (14.09%) Photoshop
17 59 (13.63%) XML
18 57 (13.16%) Java
19 56 (12.93%) Subversion
20 54 (12.47%) PHP
20 54 (12.47%) Digital Marketing
21 53 (12.24%) Adobe
22 52 (12.01%) Git (software)
23 50 (11.55%) Ajax
24 49 (11.32%) MVC
24 49 (11.32%) MySQL
25 48 (11.09%) Google
25 48 (11.09%) Pay per click
26 46 (10.62%) Web Development
27 44 (10.16%) Publishing

SEO
Top Related IT Skills by Category

For the 6 months to 27 November 2014, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 97 (22.40%) CMS
2 30 (6.93%) WordPress
3 24 (5.54%) Drupal
4 20 (4.62%) SharePoint
5 19 (4.39%) Confluence
6 18 (4.16%) Tomcat
7 11 (2.54%) IIS
8 10 (2.31%) Adobe CQ
9 9 (2.08%) Sitecore CMS
9 9 (2.08%) Node.js
10 6 (1.39%) Apache
11 4 (0.92%) IBM Notes
11 4 (0.92%) SharePoint 2013
12 3 (0.69%) Apache Solr
13 2 (0.46%) WebSphere
13 2 (0.46%) TeamSite
13 2 (0.46%) SharePoint 2010
13 2 (0.46%) Elasticsearch
13 2 (0.46%) Magnolia
13 2 (0.46%) Umbraco
Applications
1 61 (14.09%) Photoshop
2 31 (7.16%) Adobe Illustrator
3 12 (2.77%) MS Excel
3 12 (2.77%) MS Office
4 9 (2.08%) Adobe Creative Suite
5 7 (1.62%) MS PowerPoint
6 4 (0.92%) Acrobat
7 3 (0.69%) Fireworks
7 3 (0.69%) MS Project
8 2 (0.46%) InDesign
8 2 (0.46%) Spreadsheet
Business Applications
1 35 (8.08%) Google Analytics
2 12 (2.77%) WebTrends
3 7 (1.62%) SiteCatalyst
4 6 (1.39%) Magento
Cloud Services
1 5 (1.15%) Microsoft Azure
1 5 (1.15%) GitHub
2 2 (0.46%) Amazon EC2
2 2 (0.46%) Amazon S3
3 1 (0.23%) Google Apps
3 1 (0.23%) Basecamp
3 1 (0.23%) SaaS
Communications & Networking
1 20 (4.62%) Intranet
2 16 (3.70%) Internet
3 10 (2.31%) HTTP
4 4 (0.92%) DNS
4 4 (0.92%) SSL
5 3 (0.69%) MVNO
5 3 (0.69%) FTP
6 2 (0.46%) Intrusion Detection
6 2 (0.46%) SAN
Database & Business Intelligence
1 49 (11.32%) MySQL
2 9 (2.08%) MongoDB
2 9 (2.08%) SQL Server
3 7 (1.62%) Jackrabbit
3 7 (1.62%) NoSQL
4 4 (0.92%) Relational Database
4 4 (0.92%) SQL Server 2008
5 2 (0.46%) Redis
5 2 (0.46%) Hadoop
6 1 (0.23%) Big Data
6 1 (0.23%) Data Warehouse
6 1 (0.23%) PostgreSQL
Development Applications
1 56 (12.93%) Subversion
2 52 (12.01%) Git (software)
3 32 (7.39%) JUnit
4 27 (6.24%) JIRA
5 26 (6.00%) Dreamweaver
6 17 (3.93%) Jasmine
7 12 (2.77%) Mocha
8 10 (2.31%) Visual Studio
8 10 (2.31%) Jenkins
9 9 (2.08%) QUnit
9 9 (2.08%) Maven
10 7 (1.62%) Mockito
11 5 (1.15%) Grunt
11 5 (1.15%) Appcelerator Titanium
12 4 (0.92%) Team Foundation Server
13 3 (0.69%) Xdebug
13 3 (0.69%) Balsamiq Mockups
13 3 (0.69%) Axure RP
14 2 (0.46%) Ant
14 2 (0.46%) Cucumber
General
1 153 (35.33%) Marketing
2 44 (10.16%) Publishing
2 44 (10.16%) Retail
3 39 (9.01%) Legal
4 29 (6.70%) Advertising
5 28 (6.47%) Finance
6 8 (1.85%) German Language
7 7 (1.62%) Automotive
8 6 (1.39%) Pharmaceutical
9 5 (1.15%) Telecoms
10 4 (0.92%) Games
11 3 (0.69%) Arabic Language
11 3 (0.69%) Multimedia
11 3 (0.69%) Back Office
11 3 (0.69%) Banking
12 2 (0.46%) Retail Banking
12 2 (0.46%) Spanish Language
13 1 (0.23%) Turkish Language
13 1 (0.23%) Polish Language
13 1 (0.23%) Czech Language
Job Titles
1 169 (39.03%) Developer
2 60 (13.86%) Front-End Developer
3 50 (11.55%) Web Developer
4 48 (11.09%) Designer
5 25 (5.77%) Project Manager
6 23 (5.31%) Analyst
7 18 (4.16%) Content Editor
8 17 (3.93%) Senior Developer
8 17 (3.93%) Web Manager
8 17 (3.93%) PHP Developer
8 17 (3.93%) Front-End Web Developer
9 15 (3.46%) Copywriter
9 15 (3.46%) Digital Project Manager
9 15 (3.46%) Content Manager
9 15 (3.46%) Hybris Developer
10 12 (2.77%) Business Analyst
11 11 (2.54%) Consultant
11 11 (2.54%) Web Designer
11 11 (2.54%) Java Developer
12 10 (2.31%) Marketing Manager
Libraries, Frameworks & Software Standards
1 226 (52.19%) HTML
2 192 (44.34%) CSS
3 114 (26.33%) jQuery
4 105 (24.25%) HTML5
5 73 (16.86%) CSS3
6 59 (13.63%) XML
7 50 (11.55%) Ajax
8 44 (10.16%) XHTML
9 31 (7.16%) .NET
10 30 (6.93%) JSP
11 27 (6.24%) Sass
11 27 (6.24%) Spring
12 26 (6.00%) AngularJS
13 20 (4.62%) Backbone.js
14 18 (4.16%) Flash
14 18 (4.16%) Web Services
14 18 (4.16%) ASP.NET
15 17 (3.93%) XSD
15 17 (3.93%) Spring MVC
16 14 (3.23%) RESTful
Miscellaneous
1 96 (22.17%) Social Media
2 94 (21.71%) User Experience
3 42 (9.70%) Analytical Skills
4 27 (6.24%) Mobile App
5 20 (4.62%) W3C
6 18 (4.16%) Copywriting
7 15 (3.46%) Management Information System
7 15 (3.46%) Blog
8 14 (3.23%) Digital Media
9 10 (2.31%) Taxonomies
10 8 (1.85%) Open Source
10 8 (1.85%) iPad
11 7 (1.62%) Web 2.0
11 7 (1.62%) Algorithms
12 6 (1.39%) Smartphone
12 6 (1.39%) Wiki
13 5 (1.15%) Social Network
14 4 (0.92%) Graphic Design
14 4 (0.92%) Computer Science
15 3 (0.69%) Podcast
Operating Systems
1 25 (5.77%) Linux
2 24 (5.54%) UNIX
3 12 (2.77%) Windows
4 6 (1.39%) Apple iOS
5 4 (0.92%) Android
6 2 (0.46%) Solaris
7 1 (0.23%) webOS
7 1 (0.23%) Mac OS X
Processes & Methodologies
1 141 (32.56%) Agile Software Development
2 106 (24.48%) Analytics
3 86 (19.86%) E-Commerce
4 77 (17.78%) Content Management
5 67 (15.47%) Project Management
6 54 (12.47%) Digital Marketing
7 49 (11.32%) MVC
8 48 (11.09%) Pay per click
9 46 (10.62%) Web Development
10 39 (9.01%) Web Analytics
11 37 (8.55%) Scrum
12 34 (7.85%) Continuous Integration
12 34 (7.85%) Responsive Web Design
13 33 (7.62%) Online Marketing
13 33 (7.62%) TDD
14 32 (7.39%) OO
15 31 (7.16%) Web Design
16 28 (6.47%) Kanban
17 24 (5.54%) Web Application Development
18 22 (5.08%) Unit Testing
Programming Languages
1 159 (36.72%) JavaScript
2 57 (13.16%) Java
3 54 (12.47%) PHP
4 23 (5.31%) SQL
5 17 (3.93%) C#
6 14 (3.23%) Groovy
7 5 (1.15%) PHP5
7 5 (1.15%) Scala
7 5 (1.15%) Ruby
8 4 (0.92%) C
9 3 (0.69%) Perl
9 3 (0.69%) Python
10 2 (0.46%) C++
11 1 (0.23%) PHP4
11 1 (0.23%) ActionScript 3.0
11 1 (0.23%) CoffeeScript
11 1 (0.23%) ActionScript
11 1 (0.23%) PL/SQL
Qualifications
1 42 (9.70%) Degree
2 10 (2.31%) Security Cleared
3 7 (1.62%) SC Cleared
4 2 (0.46%) CIPD
4 2 (0.46%) PMP
4 2 (0.46%) PMI Certification
5 1 (0.23%) PRINCE2 Practitioner
5 1 (0.23%) Oracle Certification
5 1 (0.23%) Sun Certification
5 1 (0.23%) HNC
5 1 (0.23%) HND
5 1 (0.23%) Postgraduate
Quality Assurance & Compliance
1 16 (3.70%) QA
2 2 (0.46%) WCAG
2 2 (0.46%) ISO/IEC 27001
2 2 (0.46%) SLA
3 1 (0.23%) PCI DSS
Systems Management
1 2 (0.46%) Capistrano
Vendors
1 53 (12.24%) Adobe
2 48 (11.09%) Google
3 24 (5.54%) Facebook
3 24 (5.54%) Twitter
4 22 (5.08%) Microsoft
5 15 (3.46%) hybris
6 11 (2.54%) Sitecore
7 10 (2.31%) Omniture
8 7 (1.62%) Zend
8 7 (1.62%) RedDot
9 5 (1.15%) Oracle
10 4 (0.92%) FatWire
10 4 (0.92%) Coremetrics
10 4 (0.92%) Lotus
10 4 (0.92%) Sencha
11 3 (0.69%) Appcelerator
12 2 (0.46%) LogRhythm
12 2 (0.46%) Stellent
12 2 (0.46%) Open Text
12 2 (0.46%) DoubleClick
Hampshire
Arden Resourcing Limited
Rate: From £20,000 to £25,000 per annum
Posted: 10 hours ago
City, London
Nigel Frank International Ltd
Rate: negotiable
Posted: 18 hours ago
Cheshire
Staffworx Ltd
Rate: excellent daily rate
Posted: Yesterday
Basildon, Essex
Advanced Resource Managers
Rate: Negotiable
Posted: Yesterday
Hampshire
Stott & May
Rate: From £300 to £340 per day £competitive
Posted: 2 days ago
London
Real Staffing
Rate: £450 - £500 per day + competitive
Posted: 2 days ago
Manchester, Lancashire
TEKsystems
Rate: £275 - £325 per day
Posted: 3 days ago
London
Staffworx Ltd
Rate: From £400 to £550 per day excellent rates
Posted: 6 days ago
Hampshire
Senitor Associates
Rate: £100 - £200 per day
Posted: 6 days ago
Southampton
Spectrum IT
Rate: £250 - £300 per day
Posted: 10 days ago
Hampshire
Spectrum IT
Rate: £200 - £300 per day
Posted: 13 days ago
West London
Claremont Consulting Limited
Rate: £450 - £500 per annum
Posted: 16 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £200 - £250 per day
Posted: 16 days ago
Loughborough
Interquest - ITQ Financial - Tunbridge Wells
Rate: £325 - £375 per day
Posted: 20 days ago
Basingstoke
Interquest - IQ ESM
Rate: £30000 - £35000 per annum
Posted: 21 days ago
London
Nigel Frank International Limited - Newcastle
Posted: 23 days ago
West Midlands
Amoria Bond - UK
Posted: 27 days ago