The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 Jul 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 439 424 373
Rank change year-on-year
-15 -51
Contract jobs citing SEO 221 226 259
As % of all contract IT jobs located in the UK 0.41% 0.40% 0.47%
As % of the Processes & Methodologies category 0.49% 0.50% 0.60%
Number of daily rates quoted 144 145 150
Median daily rate £345 £325 £300
Median daily rate % change year-on-year
+6.15% +8.33%
90% offered a daily rate of more than £197 £175 £164
10% offered a daily rate of more than £506 £510 £450
UK excluding London median daily rate £317 £320 £300
% change year-on-year
-0.85% +6.66%
Number of hourly rates quoted 10 3 5
Median hourly rate £19.61 £40.00 £37.50
Median hourly rate % change year-on-year
-50.97% +6.66%
90% offered a hourly rate of more than £16.10 £27.20 £23.90
10% offered a hourly rate of more than £32.30 £148.00 £100.20
UK excluding London median hourly rate £19.61 £32.00 £40.50
% change year-on-year
-38.71% -20.98%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44682 45591 43036
As % of all contract IT jobs located in the UK 82.74% 79.87% 78.59%
Number of daily rates quoted 29538 29583 26703
Median daily rate £435 £413 £400
Median daily rate % change year-on-year
+5.45% +3.12%
90% offered a daily rate of more than £295 £280 £275
10% offered a daily rate of more than £600 £575 £560
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1052 1197 1205
Median hourly rate £28.50 £28.50 £25.00
Median hourly rate % change year-on-year
- +14.00%
90% offered a hourly rate of more than £12.58 £12.50 £13.00
10% offered a hourly rate of more than £52.00 £52.17 £47.50
UK excluding London median hourly rate £30.00 £30.00 £26.98
% change year-on-year
- +11.21%

SEO
Jobs Demand Trend

The demand trend of contract jobs citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 28 July 2016.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 28 July 2016.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 28 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 215 £343 +5.38% 131
London +17 110 £375 +13.63% 52
South East +20 51 £280 +40.00% 21
Berkshire +6 29 £285 +52.00% 6
West Midlands -24 19 £363 -19.44% 10
City of London +43 18 £375 +87.50% 12
Yorkshire -9 13 £425 +21.42% 10
West Yorkshire -9 12 £425 +21.42% 6
North West +7 11 £325 -5.10% 19
Bracknell -5 11 £285 +62.85%
Surrey +4 10 £200 -33.22% 3
Leeds -16 10 £400 +14.28% 6
Telford - 10 £350 -
Shropshire - 10 £350 -
Reading +9 9 £195 -2.50% 4
Manchester +1 8 £300 - 11
West Sussex - 6 £290 - 1
South West +4 5 £300 -17.24% 5
Scotland -10 5 £400 +71.82% 3
Wiltshire +2 4 £300 -42.85% 1
Swindon 0 4 £300 -42.85% 1
Edinburgh -3 4 £400 +33.16%
Coventry - 4 - - 1
Stockport - 4 £331 - 2
East of England +18 3 £413 +44.73% 7
Birmingham -9 3 £375 +66.66% 3
Kent - 3 £350 -
Uxbridge - 3 £343 -
Hammersmith - 3 £175 -
Worthing - 3 - -

SEO
Top 30 Related IT Skills

For the 6 months to 28 July 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 141 (34.81%) HTML
2 137 (33.83%) Agile Software Development
3 128 (31.60%) Marketing
4 122 (30.12%) Analytics
5 118 (29.14%) CSS
6 117 (28.89%) User Experience
7 108 (26.67%) Social Media
8 106 (26.17%) JavaScript
9 101 (24.94%) CMS
10 86 (21.23%) Google
11 74 (18.27%) HTML5
12 69 (17.04%) Web Development
12 69 (17.04%) E-Commerce
13 68 (16.79%) Google Analytics
14 66 (16.30%) Digital Marketing
14 66 (16.30%) CSS3
15 63 (15.56%) Pay per click
16 59 (14.57%) jQuery
17 57 (14.07%) Publishing
18 51 (12.59%) Finance
19 46 (11.36%) Project Management
20 45 (11.11%) Scrum
21 42 (10.37%) Legal
21 42 (10.37%) Git (software)
22 41 (10.12%) Content Management
23 39 (9.63%) Degree
23 39 (9.63%) Front End Development
24 37 (9.14%) PHP
25 36 (8.89%) Sass
26 34 (8.40%) Web Application Development

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 101 (24.94%) CMS
2 19 (4.69%) WordPress
3 16 (3.95%) Drupal
4 12 (2.96%) Apache Solr
5 11 (2.72%) Apache
5 11 (2.72%) SharePoint
5 11 (2.72%) Tomcat
6 9 (2.22%) Confluence
7 8 (1.98%) Adobe Experience Manager
7 8 (1.98%) Umbraco
8 5 (1.23%) IIS
8 5 (1.23%) Magnolia
8 5 (1.23%) MS Exchange
9 4 (0.99%) IBM Notes
9 4 (0.99%) Joomla!
9 4 (0.99%) Sitecore CMS
9 4 (0.99%) WebSphere
10 3 (0.74%) Kentico
10 3 (0.74%) Mule
10 3 (0.74%) Skype for Business
Applications
1 31 (7.65%) Photoshop
2 20 (4.94%) MS Excel
3 15 (3.70%) MS Office
4 12 (2.96%) Adobe Illustrator
5 10 (2.47%) MS PowerPoint
6 8 (1.98%) GIMP
7 7 (1.73%) Spreadsheet
8 5 (1.23%) MS Visio
9 4 (0.99%) InDesign
9 4 (0.99%) MS Project
10 1 (0.25%) Adobe Creative Suite
10 1 (0.25%) Fireworks
10 1 (0.25%) SPSS
Business Applications
1 15 (3.70%) WebTrends
2 5 (1.23%) Sage X3
3 3 (0.74%) Eloqua
3 3 (0.74%) Magento
3 3 (0.74%) SAP Oil and Gas
4 2 (0.49%) Dynamics CRM
5 1 (0.25%) Adobe Campaign
5 1 (0.25%) Dynamics AX
5 1 (0.25%) Radian6
5 1 (0.25%) Unica
Cloud Services
1 68 (16.79%) Google Analytics
2 22 (5.43%) SaaS
3 9 (2.22%) Amazon AWS
3 9 (2.22%) GitHub
4 7 (1.73%) IaaS
5 4 (0.99%) Adobe Analytics
5 4 (0.99%) Adobe Creative Cloud
5 4 (0.99%) Amazon EC2
5 4 (0.99%) Office 365
6 3 (0.74%) Basecamp
6 3 (0.74%) Google Apps
6 3 (0.74%) Google Tag Manager
7 2 (0.49%) Microsoft Azure
8 1 (0.25%) AdWords
8 1 (0.25%) OneDrive
8 1 (0.25%) Yammer
Communications & Networking
1 16 (3.95%) Internet
2 10 (2.47%) LDAP
3 9 (2.22%) Intranet
4 5 (1.23%) Network Security
5 4 (0.99%) Skype
6 3 (0.74%) Firewall
6 3 (0.74%) HTTP
6 3 (0.74%) TCP/IP
6 3 (0.74%) Wireless
7 2 (0.49%) DNS
7 2 (0.49%) FTP
7 2 (0.49%) LAN
7 2 (0.49%) VoIP
7 2 (0.49%) WAN
8 1 (0.25%) DHCP
8 1 (0.25%) Ethernet
8 1 (0.25%) Extranet
8 1 (0.25%) HTTPS
8 1 (0.25%) PBX
8 1 (0.25%) VPN
Database & Business Intelligence
1 22 (5.43%) SQL Server
2 8 (1.98%) MySQL
3 6 (1.48%) Relational Database
4 5 (1.23%) Oracle Database
5 4 (0.99%) SQL Server 2008
6 3 (0.74%) MongoDB
6 3 (0.74%) Redis
7 2 (0.49%) Big Data
7 2 (0.49%) Hadoop
8 1 (0.25%) Apache Cassandra
8 1 (0.25%) Data Mining
8 1 (0.25%) HBase
8 1 (0.25%) Informix
8 1 (0.25%) NoSQL
8 1 (0.25%) OLAP
8 1 (0.25%) OLTP
8 1 (0.25%) Oracle Database 11g
8 1 (0.25%) RethinkDB
8 1 (0.25%) SQL Server Analysis Services
8 1 (0.25%) SQL Server Integration Services
Development Applications
1 42 (10.37%) Git (software)
2 25 (6.17%) JIRA
3 18 (4.44%) Subversion
4 14 (3.46%) Grunt
5 11 (2.72%) gulp
5 11 (2.72%) JUnit
5 11 (2.72%) Selenium
6 6 (1.48%) Bower
6 6 (1.48%) Cucumber
6 6 (1.48%) Jasmine
6 6 (1.48%) Maven
7 5 (1.23%) Ant
7 5 (1.23%) Jenkins
7 5 (1.23%) Karma Test Runner
7 5 (1.23%) WebDriver
8 4 (0.99%) Mercurial
8 4 (0.99%) Protractor
9 3 (0.74%) SonarQube
9 3 (0.74%) Vagrant
9 3 (0.74%) webpack
General
1 128 (31.60%) Marketing
2 57 (14.07%) Publishing
3 51 (12.59%) Finance
4 42 (10.37%) Legal
5 20 (4.94%) Retail
6 18 (4.44%) Brand Awareness
6 18 (4.44%) German Language
7 17 (4.20%) Advertising
8 13 (3.21%) Banking
9 12 (2.96%) Manufacturing
10 9 (2.22%) Telecoms
11 5 (1.23%) Electronics
12 3 (0.74%) French Language
12 3 (0.74%) Games
13 2 (0.49%) Law
13 2 (0.49%) Pharmaceutical
13 2 (0.49%) Polish Language
14 1 (0.25%) Automotive
Job Titles
1 113 (27.90%) Developer
2 47 (11.60%) Analyst
2 47 (11.60%) Designer
3 40 (9.88%) Front End Developer (Client-Side Developer)
4 38 (9.38%) Content Designer
5 32 (7.90%) Web Developer
6 22 (5.43%) Digital Analyst
7 19 (4.69%) Business Analyst
7 19 (4.69%) JavaScript Developer
8 18 (4.44%) Marketing Manager
9 17 (4.20%) Content Editor
10 15 (3.70%) HTML Developer
11 13 (3.21%) HTML CSS Developer
11 13 (3.21%) Lead Developer
11 13 (3.21%) SEO Manager
12 12 (2.96%) Project Manager
13 11 (2.72%) Digital Business Analyst
13 11 (2.72%) Senior Developer
13 11 (2.72%) SEO Executive
13 11 (2.72%) Technical Leader
Libraries, Frameworks & Software Standards
1 141 (34.81%) HTML
2 118 (29.14%) CSS
3 74 (18.27%) HTML5
4 66 (16.30%) CSS3
5 59 (14.57%) jQuery
6 36 (8.89%) Sass
7 32 (7.90%) .NET
7 32 (7.90%) AngularJS
8 31 (7.65%) Twitter Bootstrap
9 28 (6.91%) LESS
10 27 (6.67%) Ajax
11 24 (5.93%) React
12 23 (5.68%) XML
13 21 (5.19%) Web Services
14 20 (4.94%) ASP.NET
15 11 (2.72%) Middleware
16 10 (2.47%) JSON
16 10 (2.47%) JSP
16 10 (2.47%) KnockoutJS
16 10 (2.47%) SAML
Miscellaneous
1 117 (28.89%) User Experience
2 108 (26.67%) Social Media
3 33 (8.15%) Digital Media
4 31 (7.65%) Analytical Skills
5 25 (6.17%) Management Information System
6 19 (4.69%) Copywriting
7 13 (3.21%) Algorithms
7 13 (3.21%) Blog
7 13 (3.21%) Mobile App
8 11 (2.72%) Visualisation
9 8 (1.98%) W3C
10 5 (1.23%) iPad
10 5 (1.23%) Mobile Banking
10 5 (1.23%) Wiki
11 4 (0.99%) Animation
11 4 (0.99%) FMCG
11 4 (0.99%) Replication
12 3 (0.74%) Clustering
12 3 (0.74%) Social Network
12 3 (0.74%) Taxonomies
Operating Systems
1 24 (5.93%) Linux
2 20 (4.94%) Windows
3 17 (4.20%) Unix
4 8 (1.98%) Windows Server
5 6 (1.48%) Android
5 6 (1.48%) Apple iOS
6 4 (0.99%) Red Hat Enterprise Linux
7 3 (0.74%) Mac OS X
8 2 (0.49%) Solaris
8 2 (0.49%) Windows 10
8 2 (0.49%) Windows 7
8 2 (0.49%) Windows Server 2008
8 2 (0.49%) Windows Server 2012
9 1 (0.25%) Mac OS
9 1 (0.25%) Ubuntu
Processes & Methodologies
1 137 (33.83%) Agile Software Development
2 122 (30.12%) Analytics
3 69 (17.04%) E-Commerce
3 69 (17.04%) Web Development
4 66 (16.30%) Digital Marketing
5 63 (15.56%) Pay per click
6 46 (11.36%) Project Management
7 45 (11.11%) Scrum
8 41 (10.12%) Content Management
9 39 (9.63%) Front End Development
10 34 (8.40%) Web Application Development
11 29 (7.16%) CRM
12 27 (6.67%) B2B
12 27 (6.67%) Web Usability
13 26 (6.42%) Responsive Web Design
14 24 (5.93%) Web Analytics
14 24 (5.93%) Wireframes
15 23 (5.68%) Online Marketing
15 23 (5.68%) Stakeholder Management
16 20 (4.94%) Migration
Programming Languages
1 106 (26.17%) JavaScript
2 37 (9.14%) PHP
3 33 (8.15%) Java
4 21 (5.19%) SQL
5 12 (2.96%) C#
6 8 (1.98%) Bash Shell
6 8 (1.98%) Python
7 6 (1.48%) C
8 5 (1.23%) Groovy
9 4 (0.99%) Clojure
10 3 (0.74%) Haskell
10 3 (0.74%) VB.NET
11 2 (0.49%) ES6
11 2 (0.49%) Objective-C
11 2 (0.49%) T-SQL
12 1 (0.25%) ActionScript
12 1 (0.25%) Apple Swift
12 1 (0.25%) Lua
12 1 (0.25%) Ruby
12 1 (0.25%) VB
Qualifications
1 39 (9.63%) Degree
2 6 (1.48%) BPSS Clearance
3 4 (0.99%) Security Cleared
4 2 (0.49%) SC Cleared
5 1 (0.25%) A+ Certification
5 1 (0.25%) Microsoft Certification
5 1 (0.25%) PMI Certification
5 1 (0.25%) PMP
Quality Assurance & Compliance
1 10 (2.47%) QA
2 9 (2.22%) WCAG
3 6 (1.48%) Disclosure Scotland
4 3 (0.74%) SLA
5 1 (0.25%) Actionable Recommendations
5 1 (0.25%) Data Quality
5 1 (0.25%) WAI
System Software
1 9 (2.22%) Varnish
2 8 (1.98%) Active Directory
3 2 (0.49%) Hyper-V
4 1 (0.25%) Docker
4 1 (0.25%) ISA Server
4 1 (0.25%) VMware Infrastructure
4 1 (0.25%) vSphere
4 1 (0.25%) XenApp
Systems Management
1 7 (1.73%) Opscode Chef
1 7 (1.73%) Puppet
2 3 (0.74%) Ansible
3 2 (0.49%) TeamSite
4 1 (0.25%) AirWatch
4 1 (0.25%) HP SiteScope
4 1 (0.25%) MOM
4 1 (0.25%) Rancher
4 1 (0.25%) Tivoli
Vendors
1 86 (21.23%) Google
2 24 (5.93%) Adobe
3 21 (5.19%) Microsoft
4 18 (4.44%) Salesforce.com
5 16 (3.95%) Oracle
6 14 (3.46%) Marketo
7 10 (2.47%) Twitter
8 8 (1.98%) Facebook
8 8 (1.98%) Omniture
8 8 (1.98%) Sage
9 7 (1.73%) SaltStack
10 6 (1.48%) SAP
10 6 (1.48%) Sitecore
10 6 (1.48%) Tableau
11 5 (1.23%) Apple
11 5 (1.23%) HP
11 5 (1.23%) hybris
12 4 (0.99%) FrontRange
12 4 (0.99%) Lotus
12 4 (0.99%) Red Hat
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