The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 17 April 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
17 Apr 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 405 386 375
Rank change year-on-year
-19 -11
Contract jobs citing SEO 193 224 193
As % of all contract IT jobs located in the UK 0.35% 0.40% 0.40%
As % of the Processes & Methodologies category 0.45% 0.53% 0.54%
Number of daily rates quoted 108 142 123
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£319 £325 £260
Average daily rate % change year-on-year
-1.92% +25.00%
90% offered a daily rate of more than £200 £215 £140
10% offered a daily rate of more than £491 £450 £400
UK excluding London average daily rate £269 £325 £268
% change year-on-year
-17.38% +21.49%
Number of hourly rates quoted 4 4 5
Average hourly rate £19.50 £38.00 £15.00
Average hourly rate % change year-on-year
-48.68% +153.33%
90% offered a hourly rate of more than £15.50 £27.20 £13.50
10% offered a hourly rate of more than £34.00 £73.30 £69.00
UK excluding London average hourly rate £16.50 £65.50 £13.50
% change year-on-year
-74.80% +385.18%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42607 42090 35753
As % of all contract IT jobs located in the UK 76.23% 74.66% 73.57%
Number of daily rates quoted 26554 26094 21361
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £393 £375 £363
% change year-on-year
+4.66% +3.44%
Number of hourly rates quoted 1209 1182 1111
Average hourly rate £29.00 £27.50 £32.00
Average hourly rate % change year-on-year
+5.45% -14.06%
90% offered a hourly rate of more than £12.28 £12.31 £13.50
10% offered a hourly rate of more than £47.70 £52.50 £53.80
UK excluding London average hourly rate £31.44 £30.00 £32.00
% change year-on-year
+4.80% -6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 17 April 2015.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 17 April 2015.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 17 April 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -30 186 £325 - 168
London -2 105 £330 +5.17% 64
South East -9 39 £325 - 40
City of London +13 23 £319 -1.92% 20
East of England +20 17 £250 -35.06% 9
Berkshire +5 17 £345 -8.00% 9
Cambridgeshire +12 14 £250 -23.66%
West Midlands -11 14 £313 -3.84% 10
Buckinghamshire - 10 £235 - 1
Milton Keynes - 10 £235 - 1
Bracknell +3 7 £180 -55.00% 2
Surrey +6 6 £350 -17.64% 10
Scotland +5 6 £245 - 3
Hampshire -9 5 £225 -30.76% 5
Coventry - 5 - - 1
Glasgow - 5 £245 -
North West -24 4 £310 +12.72% 24
Slough -1 3 - - 2
Gloucestershire -8 3 £338 - 1
South West -8 3 £338 +48.35% 5
Manchester -10 3 £310 +12.72% 13
Birmingham -12 3 £267 -2.90% 3
Hammersmith - 3 - -
Maidenhead +7 2 £345 - 1
Cambridge +4 2 £264 -22.99%
Worcestershire +2 2 £450 -
Hertfordshire +2 2 £175 -55.97% 3
Basingstoke +1 2 £438 +66.66%
East Midlands -4 2 £250 -4.76% 5
Southampton -14 2 £223 -31.53% 1

SEO
Top 30 Related IT Skills

For the 6 months to 17 April 2015, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 161 (46.00%) HTML
2 141 (40.29%) Analytics
3 135 (38.57%) CSS
4 125 (35.71%) Marketing
5 121 (34.57%) JavaScript
6 103 (29.43%) Content Management
7 102 (29.14%) Agile Software Development
8 101 (28.86%) CMS
9 91 (26.00%) User Experience
10 85 (24.29%) jQuery
11 80 (22.86%) E-Commerce
12 74 (21.14%) HTML5
13 65 (18.57%) Google
14 63 (18.00%) Adobe
15 56 (16.00%) Java
16 52 (14.86%) Project Management
16 52 (14.86%) CSS3
17 50 (14.29%) Degree
18 47 (13.43%) Analytical Skills
18 47 (13.43%) Digital Marketing
19 46 (13.14%) Social Media
20 44 (12.57%) Web Analytics
20 44 (12.57%) Photoshop
21 40 (11.43%) Pay per click
21 40 (11.43%) Git (software)
22 38 (10.86%) Google Analytics
22 38 (10.86%) Subversion
23 37 (10.57%) Web Development
24 36 (10.29%) MVC
24 36 (10.29%) XML

SEO
Top Related IT Skills by Category

For the 6 months to 17 April 2015, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 101 (28.86%) CMS
2 30 (8.57%) Adobe CQ
3 19 (5.43%) Umbraco
3 19 (5.43%) WordPress
4 17 (4.86%) Drupal
5 14 (4.00%) Tomcat
5 14 (4.00%) Confluence
6 10 (2.86%) Sitecore CMS
7 9 (2.57%) SharePoint
8 8 (2.29%) Apache
9 7 (2.00%) Kentico
10 6 (1.71%) TeamSite
10 6 (1.71%) WebLogic
11 5 (1.43%) IIS
11 5 (1.43%) WebSphere
11 5 (1.43%) Node.js
12 4 (1.14%) Oracle Workflow
12 4 (1.14%) Oracle HTTP Server
13 3 (0.86%) SAS
13 3 (0.86%) Jadu
Applications
1 44 (12.57%) Photoshop
2 16 (4.57%) Adobe Illustrator
3 13 (3.71%) MS Excel
3 13 (3.71%) Spreadsheet
4 10 (2.86%) MS Office
5 7 (2.00%) Adobe Creative Suite
6 4 (1.14%) MS Visio
7 2 (0.57%) MS Project
8 1 (0.29%) MS PowerPoint
8 1 (0.29%) SPSS
8 1 (0.29%) Fireworks
8 1 (0.29%) OmniGraffle
Business Applications
1 38 (10.86%) Google Analytics
2 14 (4.00%) SiteCatalyst
3 9 (2.57%) WebTrends
4 7 (2.00%) Magento
5 2 (0.57%) Radian6
6 1 (0.29%) Tridion
6 1 (0.29%) Dynamics CRM
Cloud Services
1 5 (1.43%) SaaS
2 4 (1.14%) Amazon AWS
3 2 (0.57%) Google Checkout
3 2 (0.57%) Amazon EC2
3 2 (0.57%) Amazon S3
4 1 (0.29%) Microsoft Azure
4 1 (0.29%) GitHub
Communications & Networking
1 27 (7.71%) Internet
2 19 (5.43%) HTTP
3 8 (2.29%) Intranet
4 3 (0.86%) Extranet
4 3 (0.86%) SAN
5 2 (0.57%) FTP
5 2 (0.57%) Intrusion Detection
6 1 (0.29%) SSH
6 1 (0.29%) Kerberos
6 1 (0.29%) DNS
6 1 (0.29%) LDAP
6 1 (0.29%) DHCP
Database & Business Intelligence
1 26 (7.43%) MySQL
2 14 (4.00%) Jackrabbit
3 10 (2.86%) SQL Server
4 9 (2.57%) MongoDB
5 8 (2.29%) NoSQL
6 7 (2.00%) Data Mining
7 4 (1.14%) Hadoop
7 4 (1.14%) Oracle Database
8 3 (0.86%) Relational Database
9 2 (0.57%) Redis
9 2 (0.57%) Big Data
9 2 (0.57%) Data Warehouse
10 1 (0.29%) SQL Server 2008
10 1 (0.29%) Amazon Redshift
10 1 (0.29%) Apache Hive
Development Applications
1 40 (11.43%) Git (software)
2 38 (10.86%) Subversion
3 34 (9.71%) JUnit
4 26 (7.43%) JIRA
5 20 (5.71%) Maven
6 16 (4.57%) Selenium
7 15 (4.29%) Mockito
7 15 (4.29%) Jasmine
8 9 (2.57%) Ant
9 8 (2.29%) Mocha
10 6 (1.71%) Dreamweaver
11 5 (1.43%) Visual Studio
11 5 (1.43%) QUnit
11 5 (1.43%) Grunt
12 4 (1.14%) Jenkins
12 4 (1.14%) Team Foundation Server
13 2 (0.57%) RSpec
13 2 (0.57%) Firebug
13 2 (0.57%) Appcelerator Titanium
14 1 (0.29%) Karma Test Runner
General
1 125 (35.71%) Marketing
2 32 (9.14%) Publishing
3 30 (8.57%) Retail
4 25 (7.14%) Finance
5 20 (5.71%) Legal
6 15 (4.29%) Advertising
7 13 (3.71%) Arabic Language
8 7 (2.00%) Banking
9 5 (1.43%) Telecoms
10 3 (0.86%) Automotive
10 3 (0.86%) Manufacturing
10 3 (0.86%) Spanish Language
11 2 (0.57%) Law
12 1 (0.29%) Back Office
12 1 (0.29%) Games
12 1 (0.29%) Czech Language
12 1 (0.29%) Dutch Language
12 1 (0.29%) French Language
12 1 (0.29%) German Language
12 1 (0.29%) Italian Language
Job Titles
1 130 (37.14%) Developer
2 34 (9.71%) Web Developer
3 29 (8.29%) Front-End Developer
4 25 (7.14%) Designer
5 24 (6.86%) Content Manager
6 23 (6.57%) Analyst
7 22 (6.29%) Java Developer
8 18 (5.14%) .NET Developer
8 18 (5.14%) Marketing Manager
9 15 (4.29%) Digital Marketing Manager
10 13 (3.71%) Senior Designer
11 12 (3.43%) Content Editor
11 12 (3.43%) Senior Developer
11 12 (3.43%) Project Manager
12 11 (3.14%) .NET Web Developer
13 10 (2.86%) E-Commerce Manager
14 9 (2.57%) Consultant
15 8 (2.29%) PHP Developer
15 8 (2.29%) Web Editor
15 8 (2.29%) Digital Project Manager
Libraries, Frameworks & Software Standards
1 161 (46.00%) HTML
2 135 (38.57%) CSS
3 85 (24.29%) jQuery
4 74 (21.14%) HTML5
5 52 (14.86%) CSS3
6 36 (10.29%) XML
7 35 (10.00%) Spring
8 34 (9.71%) JSP
9 27 (7.71%) .NET
9 27 (7.71%) Ajax
10 24 (6.86%) AngularJS
11 23 (6.57%) Flash
12 21 (6.00%) Web Services
13 20 (5.71%) RESTful
14 19 (5.43%) Backbone.js
14 19 (5.43%) Sass
14 19 (5.43%) J2EE
14 19 (5.43%) ASP.NET
15 18 (5.14%) XHTML
16 17 (4.86%) REST
Miscellaneous
1 91 (26.00%) User Experience
2 47 (13.43%) Analytical Skills
3 46 (13.14%) Social Media
4 30 (8.57%) Mobile App
5 21 (6.00%) W3C
6 17 (4.86%) Digital Media
7 15 (4.29%) Visualisation
8 14 (4.00%) Management Information System
9 12 (3.43%) Open Source
10 9 (2.57%) iPad
10 9 (2.57%) Copywriting
10 9 (2.57%) Web 2.0
11 8 (2.29%) Statistics
12 7 (2.00%) Computer Science
12 7 (2.00%) Algorithms
13 5 (1.43%) Taxonomies
14 4 (1.14%) Semantic Web
14 4 (1.14%) Blackberry
14 4 (1.14%) Google Search Appliance
15 3 (0.86%) Blog
Operating Systems
1 23 (6.57%) Linux
2 20 (5.71%) UNIX
3 12 (3.43%) Windows
4 5 (1.43%) Apple iOS
5 4 (1.14%) Windows Phone
5 4 (1.14%) Solaris
5 4 (1.14%) Android
5 4 (1.14%) Windows Phone 7
Processes & Methodologies
1 141 (40.29%) Analytics
2 103 (29.43%) Content Management
3 102 (29.14%) Agile Software Development
4 80 (22.86%) E-Commerce
5 52 (14.86%) Project Management
6 47 (13.43%) Digital Marketing
7 44 (12.57%) Web Analytics
8 40 (11.43%) Pay per click
9 37 (10.57%) Web Development
10 36 (10.29%) MVC
11 32 (9.14%) TDD
11 32 (9.14%) Continuous Integration
12 30 (8.57%) Scrum
13 24 (6.86%) Online Marketing
14 22 (6.29%) OO
15 21 (6.00%) Email Marketing
16 20 (5.71%) Stakeholder Management
17 18 (5.14%) Responsive Web Design
18 17 (4.86%) Kanban
18 17 (4.86%) B2C
Programming Languages
1 121 (34.57%) JavaScript
2 56 (16.00%) Java
3 26 (7.43%) PHP
4 18 (5.14%) SQL
4 18 (5.14%) C#
5 11 (3.14%) Groovy
6 10 (2.86%) Ruby
7 9 (2.57%) Python
8 7 (2.00%) R
9 6 (1.71%) Scala
10 5 (1.43%) PHP5
10 5 (1.43%) C
10 5 (1.43%) ActionScript
11 4 (1.14%) PL/SQL
11 4 (1.14%) ActionScript 3.0
12 1 (0.29%) Objective-C
12 1 (0.29%) Perl
Qualifications
1 50 (14.29%) Degree
2 12 (3.43%) Security Cleared
3 7 (2.00%) SC Cleared
4 2 (0.57%) CIPD
5 1 (0.29%) ITIL Foundation Certificate
5 1 (0.29%) OCP
5 1 (0.29%) Oracle Certification
5 1 (0.29%) PMP
5 1 (0.29%) PMI Certification
Quality Assurance & Compliance
1 12 (3.43%) QA
2 7 (2.00%) SLA
3 6 (1.71%) WCAG
4 2 (0.57%) ISO/IEC 27001
5 1 (0.29%) P3O
System Software
1 1 (0.29%) NFS
1 1 (0.29%) Samba
1 1 (0.29%) VMware Infrastructure
Systems Management
1 2 (0.57%) Puppet
2 1 (0.29%) EMC NetWorker
Vendors
1 65 (18.57%) Google
2 63 (18.00%) Adobe
3 28 (8.00%) Microsoft
4 15 (4.29%) EPiServer
5 11 (3.14%) Sitecore
6 10 (2.86%) hybris
6 10 (2.86%) Tableau
7 9 (2.57%) Oracle
8 8 (2.29%) Omniture
9 7 (2.00%) HP
10 6 (1.71%) SAP
11 5 (1.43%) FatWire
11 5 (1.43%) Facebook
12 4 (1.14%) Twitter
12 4 (1.14%) Marketo
12 4 (1.14%) Endeca
13 3 (0.86%) Salesforce.com
13 3 (0.86%) IBM
14 2 (0.57%) Citrix
14 2 (0.57%) Stellent
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