The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 26 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 May 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 417 375 375
Rank change year-on-year
-42 0
Contract jobs citing SEO 196 214 175
As % of all contract IT jobs located in the UK 0.36% 0.41% 0.38%
As % of the Processes & Methodologies category 0.47% 0.54% 0.51%
Number of daily rates quoted 113 124 102
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£295 £335 £256
Average daily rate % change year-on-year
-11.94% +30.73%
90% offered a daily rate of more than £175 £198 £125
10% offered a daily rate of more than £490 £464 £375
UK excluding London average daily rate £250 £330 £260
% change year-on-year
-24.24% +26.92%
Number of hourly rates quoted 2 5 10
Average hourly rate £93.75 £38.80 £13.50
Average hourly rate % change year-on-year
+141.62% +187.40%
90% offered a hourly rate of more than £28.75 £23.30 £12.50
10% offered a hourly rate of more than £158.75 £43.80 £42.75
UK excluding London average hourly rate £12.50 £43.25 £13.75
% change year-on-year
-71.09% +214.54%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41941 39670 34556
As % of all contract IT jobs located in the UK 77.12% 75.31% 74.55%
Number of daily rates quoted 26586 25081 20645
Average daily rate £413 £400 £413
Average daily rate % change year-on-year
+3.12% -3.03%
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £553 £575
UK excluding London average daily rate £388 £375 £363
% change year-on-year
+3.33% +3.44%
Number of hourly rates quoted 1211 1173 1034
Average hourly rate £29.00 £27.50 £32.00
Average hourly rate % change year-on-year
+5.45% -14.06%
90% offered a hourly rate of more than £12.10 £12.50 £13.55
10% offered a hourly rate of more than £47.50 £49.07 £48.28
UK excluding London average hourly rate £30.00 £30.00 £32.00
% change year-on-year
- -6.25%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 26 May 2015.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 26 May 2015.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 26 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -24 184 £300 -10.44% 179
London -13 76 £350 +1.44% 78
South East +1 39 £245 -21.66% 44
West Midlands +6 25 £270 -17.55% 11
East of England +1 19 £250 -24.24% 8
Berkshire -1 18 £190 -39.24% 15
City of London -6 16 £288 -8.00% 23
Cambridgeshire +4 12 £250 -23.66% 3
East Midlands -5 11 £300 +14.28% 5
Buckinghamshire +1 10 £250 - 3
Milton Keynes - 10 £250 - 2
Peterborough +10 9 £250 -24.24% 1
Scotland +1 9 £260 +67.74% 2
North West -22 9 £310 -31.11% 19
Bracknell -4 8 £150 -62.50% 2
Leicestershire +8 7 £600 +60.00% 2
Birmingham -5 7 £238 -24.00%
Manchester -11 7 £310 - 9
Edinburgh -1 5 £300 +93.54% 2
Hampshire +9 4 £225 -14.28% 2
Surrey -4 4 £355 -12.88% 8
Nottinghamshire - 4 £275 - 2
Suffolk - 4 - - 1
Hammersmith - 4 - -
Glasgow - 4 £245 -
Ipswich - 4 - -
Coventry - 4 - - 1
Worcestershire +5 3 £450 -
Hertfordshire -10 3 - - 4
East Sussex - 3 £225 - 4

SEO
Top 30 Related IT Skills

For the 6 months to 26 May 2015, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 157 (45.64%) Analytics
2 147 (42.73%) HTML
3 139 (40.41%) Marketing
4 124 (36.05%) CSS
5 111 (32.27%) Content Management
6 108 (31.40%) JavaScript
7 96 (27.91%) CMS
8 92 (26.74%) User Experience
9 91 (26.45%) E-Commerce
10 85 (24.71%) Agile Software Development
11 80 (23.26%) Google
12 75 (21.80%) jQuery
13 62 (18.02%) Adobe
14 59 (17.15%) Digital Marketing
15 55 (15.99%) HTML5
16 52 (15.12%) Pay per click
17 50 (14.53%) Photoshop
18 48 (13.95%) Google Analytics
19 46 (13.37%) Project Management
20 45 (13.08%) Web Analytics
21 44 (12.79%) Degree
21 44 (12.79%) Social Media
21 44 (12.79%) Analytical Skills
22 40 (11.63%) CSS3
23 38 (11.05%) Java
24 34 (9.88%) Retail
25 33 (9.59%) Web Development
26 32 (9.30%) XML
26 32 (9.30%) Internet
27 31 (9.01%) Publishing

SEO
Top Related IT Skills by Category

For the 6 months to 26 May 2015, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 96 (27.91%) CMS
2 30 (8.72%) Adobe Experience Manager
3 21 (6.10%) Umbraco
4 14 (4.07%) Drupal
5 13 (3.78%) WordPress
6 12 (3.49%) Sitecore CMS
7 10 (2.91%) Confluence
8 9 (2.62%) WebSphere
8 9 (2.62%) IIS
9 8 (2.33%) Apache
9 8 (2.33%) Tomcat
9 8 (2.33%) WebLogic
10 7 (2.03%) Kentico
10 7 (2.03%) Node.js
11 5 (1.45%) SharePoint
12 4 (1.16%) Oracle HTTP Server
12 4 (1.16%) Oracle Workflow
13 3 (0.87%) SAS
14 2 (0.58%) NetWeaver
14 2 (0.58%) BizTalk Server
Applications
1 50 (14.53%) Photoshop
2 17 (4.94%) Spreadsheet
3 16 (4.65%) MS Excel
4 14 (4.07%) Adobe Illustrator
5 10 (2.91%) MS Office
6 6 (1.74%) Adobe Creative Suite
7 4 (1.16%) MS Visio
8 3 (0.87%) Fireworks
9 1 (0.29%) InDesign
9 1 (0.29%) MS PowerPoint
9 1 (0.29%) SPSS
9 1 (0.29%) MS Project
9 1 (0.29%) OmniGraffle
Business Applications
1 11 (3.20%) WebTrends
2 6 (1.74%) Magento
3 3 (0.87%) Dynamics CRM
4 2 (0.58%) Tridion
5 1 (0.29%) Radian6
Cloud Services
1 48 (13.95%) Google Analytics
2 20 (5.81%) Adobe Analytics
3 7 (2.03%) SaaS
4 5 (1.45%) Amazon AWS
5 4 (1.16%) Google Checkout
6 3 (0.87%) Microsoft Azure
7 2 (0.58%) PaaS
7 2 (0.58%) GitHub
Communications & Networking
1 32 (9.30%) Internet
2 13 (3.78%) HTTP
3 9 (2.62%) Intranet
4 4 (1.16%) Intrusion Detection
4 4 (1.16%) SSL
5 3 (0.87%) DNS
5 3 (0.87%) Extranet
6 2 (0.58%) FTP
7 1 (0.29%) SAN
7 1 (0.29%) Kerberos
7 1 (0.29%) LDAP
7 1 (0.29%) DHCP
7 1 (0.29%) SSH
Database & Business Intelligence
1 17 (4.94%) SQL Server
2 16 (4.65%) MySQL
3 8 (2.33%) Data Mining
4 7 (2.03%) Jackrabbit
4 7 (2.03%) MongoDB
5 6 (1.74%) Oracle Database
6 4 (1.16%) Relational Database
6 4 (1.16%) NoSQL
7 3 (0.87%) SQL Server 2008
8 2 (0.58%) Hadoop
8 2 (0.58%) PostgreSQL
8 2 (0.58%) DB2
9 1 (0.29%) Data Warehouse
9 1 (0.29%) Apache Hive
9 1 (0.29%) Big Data
9 1 (0.29%) Amazon Redshift
Development Applications
1 25 (7.27%) Subversion
1 25 (7.27%) Git (software)
2 19 (5.52%) JIRA
3 18 (5.23%) JUnit
4 16 (4.65%) Selenium
5 12 (3.49%) Maven
6 9 (2.62%) Visual Studio
6 9 (2.62%) Jasmine
6 9 (2.62%) Ant
7 8 (2.33%) Mockito
8 6 (1.74%) Dreamweaver
9 3 (0.87%) Team Foundation Server
9 3 (0.87%) Jenkins
9 3 (0.87%) Grunt
10 2 (0.58%) RSpec
10 2 (0.58%) Mocha
11 1 (0.29%) Balsamiq Mockups
11 1 (0.29%) Axure RP
11 1 (0.29%) Cucumber
11 1 (0.29%) WebDriver
General
1 139 (40.41%) Marketing
2 34 (9.88%) Retail
3 31 (9.01%) Publishing
4 29 (8.43%) Finance
5 22 (6.40%) Legal
6 15 (4.36%) Advertising
7 13 (3.78%) Arabic Language
8 12 (3.49%) Banking
9 5 (1.45%) Manufacturing
9 5 (1.45%) Telecoms
10 3 (0.87%) Law
11 2 (0.58%) Back Office
11 2 (0.58%) Automotive
11 2 (0.58%) Spanish Language
11 2 (0.58%) Games
12 1 (0.29%) Investment Banking
12 1 (0.29%) Czech Language
12 1 (0.29%) Dutch Language
12 1 (0.29%) French Language
12 1 (0.29%) German Language
Job Titles
1 109 (31.69%) Developer
2 32 (9.30%) Web Developer
3 29 (8.43%) Analyst
4 25 (7.27%) Designer
5 24 (6.98%) Front-End Developer
6 22 (6.40%) Content Manager
7 20 (5.81%) .NET Developer
8 19 (5.52%) Marketing Manager
9 14 (4.07%) Java Developer
9 14 (4.07%) Digital Marketing Manager
10 13 (3.78%) Project Manager
10 13 (3.78%) Web Analyst
11 12 (3.49%) Consultant
12 11 (3.20%) E-Commerce Manager
12 11 (3.20%) .NET Web Developer
12 11 (3.20%) Senior Designer
13 10 (2.91%) Content Editor
14 9 (2.62%) Digital Project Manager
15 8 (2.33%) PHP Developer
15 8 (2.33%) Senior Developer
Libraries, Frameworks & Software Standards
1 147 (42.73%) HTML
2 124 (36.05%) CSS
3 75 (21.80%) jQuery
4 55 (15.99%) HTML5
5 40 (11.63%) CSS3
6 32 (9.30%) XML
7 30 (8.72%) .NET
8 28 (8.14%) Web Services
9 27 (7.85%) Spring
10 23 (6.69%) Flash
10 23 (6.69%) XHTML
10 23 (6.69%) JSP
11 22 (6.40%) ASP.NET
11 22 (6.40%) Ajax
12 17 (4.94%) AngularJS
13 14 (4.07%) Sass
13 14 (4.07%) REST
13 14 (4.07%) RESTful
14 13 (3.78%) XSLT
14 13 (3.78%) J2EE
Miscellaneous
1 92 (26.74%) User Experience
2 44 (12.79%) Analytical Skills
2 44 (12.79%) Social Media
3 30 (8.72%) Mobile App
4 23 (6.69%) W3C
5 17 (4.94%) Management Information System
6 15 (4.36%) Visualisation
7 14 (4.07%) Digital Media
8 11 (3.20%) Copywriting
9 8 (2.33%) Computer Science
9 8 (2.33%) Statistics
10 7 (2.03%) Web 2.0
11 5 (1.45%) Mobile Banking
12 4 (1.16%) Online Banking
12 4 (1.16%) Blackberry
12 4 (1.16%) Google Search Appliance
13 3 (0.87%) Clustering
13 3 (0.87%) iPad
13 3 (0.87%) Blog
13 3 (0.87%) Semantic Web
Operating Systems
1 22 (6.40%) Linux
2 17 (4.94%) Windows
3 16 (4.65%) UNIX
4 7 (2.03%) Apple iOS
5 6 (1.74%) Android
6 4 (1.16%) Windows Phone 7
6 4 (1.16%) Windows Phone
6 4 (1.16%) Solaris
7 1 (0.29%) Mac OS X
Processes & Methodologies
1 157 (45.64%) Analytics
2 111 (32.27%) Content Management
3 91 (26.45%) E-Commerce
4 85 (24.71%) Agile Software Development
5 59 (17.15%) Digital Marketing
6 52 (15.12%) Pay per click
7 46 (13.37%) Project Management
8 45 (13.08%) Web Analytics
9 33 (9.59%) Web Development
10 28 (8.14%) MVC
11 24 (6.98%) Scrum
12 23 (6.69%) Email Marketing
13 22 (6.40%) Stakeholder Management
13 22 (6.40%) Online Marketing
14 20 (5.81%) Web Design
15 19 (5.52%) Continuous Integration
15 19 (5.52%) TDD
16 18 (5.23%) OO
17 16 (4.65%) Information Architecture
17 16 (4.65%) Responsive Web Design
Programming Languages
1 108 (31.40%) JavaScript
2 38 (11.05%) Java
3 24 (6.98%) PHP
4 23 (6.69%) C#
5 20 (5.81%) SQL
6 10 (2.91%) Python
7 9 (2.62%) Ruby
8 8 (2.33%) R
9 6 (1.74%) PL/SQL
10 5 (1.45%) C
10 5 (1.45%) ActionScript
10 5 (1.45%) Groovy
10 5 (1.45%) Scala
11 4 (1.16%) PHP5
12 3 (0.87%) ActionScript 3.0
12 3 (0.87%) T-SQL
13 2 (0.58%) VB
14 1 (0.29%) Apple Swift
14 1 (0.29%) Objective-C
Qualifications
1 44 (12.79%) Degree
2 13 (3.78%) Security Cleared
3 7 (2.03%) SC Cleared
4 1 (0.29%) OCP
4 1 (0.29%) Oracle Certification
4 1 (0.29%) ITIL Foundation Certificate
Quality Assurance & Compliance
1 14 (4.07%) QA
2 7 (2.03%) SLA
3 6 (1.74%) WCAG
4 1 (0.29%) WAI
4 1 (0.29%) P3O
System Software
1 1 (0.29%) NFS
1 1 (0.29%) Samba
1 1 (0.29%) VMware Infrastructure
Systems Management
1 6 (1.74%) TeamSite
2 2 (0.58%) Puppet
3 1 (0.29%) EMC NetWorker
Vendors
1 80 (23.26%) Google
2 62 (18.02%) Adobe
3 28 (8.14%) Microsoft
4 16 (4.65%) EPiServer
5 12 (3.49%) Sitecore
6 10 (2.91%) Tableau
6 10 (2.91%) Omniture
6 10 (2.91%) Oracle
7 9 (2.62%) hybris
8 8 (2.33%) Facebook
9 7 (2.03%) Twitter
9 7 (2.03%) SAP
9 7 (2.03%) HP
10 4 (1.16%) IBM
10 4 (1.16%) Endeca
10 4 (1.16%) FatWire
10 4 (1.16%) Coremetrics
10 4 (1.16%) LogRhythm
10 4 (1.16%) PayPal
11 3 (0.87%) Demandware
Berkshire
Deerfoot IT Resources Ltd
Rate: £170 - £200 per day
Posted: 15 hours ago
City, London
Lorien Resourcing
Rate: Competitive Rate
Posted: 5 days ago
London
Arrows Group
Rate: £400 - £450 per day
Posted: 5 days ago
London
Lorien Resourcing
Rate: Market Rates + Negotiable
Posted: 6 days ago
Berkshire
Deerfoot IT Resources Ltd
Rate: £170 - £200 per day
Posted: 6 days ago
London
Venn Group
Rate: £10 - £14 Per Hour
Posted: 6 days ago
Berkshire
Lorien Resourcing
Rate: Market rates
Posted: 6 days ago
Central London / West End
Haybrook IT Resourcing Ltd
Rate: Up to £490 per day
Posted: 6 days ago
Central London / West End
Reed Business Information Ltd
Rate: From £200 to £250 per day direct - no agency margin
Posted: 11 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 11 days ago
Leeds
Hays IT - Uk Posting account
Rate: negotiable
Posted: 13 days ago
London
Interquest - ITQ Financial - Tunbridge Wells
Rate: £150 - £225 per day
Posted: 14 days ago
London
Michael Page
Posted: 14 days ago
London
Michael Page
Rate: £500 - £501 per day
Posted: 14 days ago
Berkshire
Interquest - ITQ Financial - Tunbridge Wells
Rate: £400 - £450 per day
Posted: 21 days ago
Bracknell
Interquest - ITQ Financial - Tunbridge Wells
Rate: £150 - £165 per day
Posted: 25 days ago
London
Interquest - IQ ERP
Rate: £200 - £220 per day
Posted: 26 days ago
Bracknell
Interquest - ITQ Financial - Tunbridge Wells
Rate: £150 - £165 per day + Flex
Posted: 27 days ago