The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 2 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 Dec 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 472 441 435
Rank change year-on-year
-31 -6
Contract jobs citing SEO 156 207 205
As % of all contract IT jobs located in the UK 0.31% 0.37% 0.35%
As % of the Processes & Methodologies category 0.38% 0.46% 0.46%
Number of daily rates quoted 86 115 124
Median daily rate £325 £375 £350
Median daily rate % change year-on-year
-13.33% +7.14%
90% offered a daily rate of more than £175 £175 £190
10% offered a daily rate of more than £475 £495 £500
UK excluding London median daily rate £363 £400 £315
% change year-on-year
-9.37% +26.98%
Number of hourly rates quoted 6 4 4
Median hourly rate £20.00 £33.00 £26.75
Median hourly rate % change year-on-year
-39.39% +23.36%
90% offered a hourly rate of more than £15.84 £26.50 £14.72
10% offered a hourly rate of more than £22.50 £42.30 £41.00
UK excluding London median hourly rate £20.50 £33.00 £29.25
% change year-on-year
-37.87% +12.82%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41428 45059 44386
As % of all contract IT jobs located in the UK 82.57% 81.10% 76.86%
Number of daily rates quoted 27562 29248 28857
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £297 £275
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1099 1345 1237
Median hourly rate £29.50 £31.44 £25.00
Median hourly rate % change year-on-year
-6.17% +25.76%
90% offered a hourly rate of more than £12.50 £12.50 £12.00
10% offered a hourly rate of more than £50.00 £49.50 £48.65
UK excluding London median hourly rate £30.00 £34.95 £25.00
% change year-on-year
-14.16% +39.80%

SEO
Jobs Demand Trend

The demand trend of contract jobs citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 2 December 2016.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 2 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -34 148 £318 -15.33% 116
London -7 83 £300 -14.28% 49
South East -12 22 £310 -20.00% 9
Berkshire -3 11 £343 -8.66% 1
Yorkshire +18 10 £425 +21.42% 10
North West +10 10 £300 -20.00% 16
West Yorkshire +16 9 £475 +35.71% 7
City of London -9 9 £369 +22.91% 7
Leeds +14 8 £525 +50.00% 4
East Midlands -6 7 - - 12
Manchester +2 6 £200 -46.66% 7
West Midlands -21 6 £375 -11.76% 8
Scotland +15 5 £350 +46.86% 1
Hampshire - 5 £331 - 4
South West +10 4 £400 +3.89% 6
Leicester +7 4 - - 4
Leicestershire -4 4 - - 5
Edinburgh +17 3 £350 +52.17% 1
Bristol +6 3 £450 +16.88% 1
East of England +4 3 £425 +13.33% 7
Maidenhead +2 3 £375 -25.37%
Bracknell -2 3 - -
Shropshire -5 3 - -
Telford -12 3 - -
Northamptonshire - 3 - - 5
Cheshire - 3 £350 - 5
Warwickshire - 3 £375 -
West Sussex +9 2 - - 1
Glasgow +3 2 - -
Kent +1 2 £450 -

SEO
Top 30 Related IT Skills

For the 6 months to 2 December 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 158 (40.93%) Agile Software Development
2 145 (37.56%) User Experience
3 142 (36.79%) HTML
4 125 (32.38%) Analytics
5 122 (31.61%) Marketing
6 111 (28.76%) CSS
7 110 (28.50%) CMS
8 96 (24.87%) Social Media
9 83 (21.50%) JavaScript
9 83 (21.50%) Google
10 71 (18.39%) Publishing
11 70 (18.13%) Google Analytics
12 64 (16.58%) Analytical Skills
13 63 (16.32%) Legal
14 59 (15.28%) E-Commerce
15 58 (15.03%) Digital Marketing
16 54 (13.99%) Web Development
17 52 (13.47%) HTML5
18 51 (13.21%) Content Management
19 50 (12.95%) Web Application Development
20 49 (12.69%) Pay per click
21 47 (12.18%) CSS3
22 46 (11.92%) jQuery
23 41 (10.62%) Web Usability
23 41 (10.62%) Front End Development
24 39 (10.10%) Git (software)
25 37 (9.59%) Web Analytics
26 35 (9.07%) Finance
26 35 (9.07%) Adobe
27 34 (8.81%) Project Management

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 110 (28.50%) CMS
2 23 (5.96%) Drupal
3 22 (5.70%) WordPress
4 12 (3.11%) Umbraco
5 9 (2.33%) Adobe Experience Manager
5 9 (2.33%) SharePoint
5 9 (2.33%) Sitecore CMS
6 8 (2.07%) Apache Solr
7 5 (1.30%) Apache
7 5 (1.30%) Joomla!
8 4 (1.04%) MS Exchange
9 3 (0.78%) Exchange Server 2010
9 3 (0.78%) Skype for Business
10 2 (0.52%) Kentico
10 2 (0.52%) WebSphere
11 1 (0.26%) EPiServer CMS
11 1 (0.26%) IIS
11 1 (0.26%) SAS
11 1 (0.26%) SharePoint 2010
11 1 (0.26%) Tomcat
Applications
1 29 (7.51%) Photoshop
2 18 (4.66%) MS Office
3 15 (3.89%) MS Excel
4 14 (3.63%) Adobe Illustrator
5 11 (2.85%) MS PowerPoint
6 6 (1.55%) MS Visio
7 4 (1.04%) InDesign
7 4 (1.04%) MS Project
8 3 (0.78%) Adobe Creative Suite
8 3 (0.78%) GIMP
9 2 (0.52%) OmniGraffle
10 1 (0.26%) Fireworks
10 1 (0.26%) SPSS
Business Applications
1 7 (1.81%) WebTrends
2 6 (1.55%) Magento
3 5 (1.30%) Sage X3
4 2 (0.52%) Adobe Campaign
4 2 (0.52%) Dynamics CRM
4 2 (0.52%) SAP hybris
5 1 (0.26%) Dynamics AX
5 1 (0.26%) Eloqua
5 1 (0.26%) Salesforce.com CRM
5 1 (0.26%) SAP Oil and Gas
5 1 (0.26%) SDL Web 8
5 1 (0.26%) Unica
Cloud Services
1 70 (18.13%) Google Analytics
2 15 (3.89%) GitHub
3 13 (3.37%) Adobe Analytics
4 7 (1.81%) AdWords
5 6 (1.55%) SaaS
6 5 (1.30%) Adobe Creative Cloud
7 4 (1.04%) Google Tag Manager
8 3 (0.78%) Amazon AWS
8 3 (0.78%) Basecamp
8 3 (0.78%) G Suite
8 3 (0.78%) PaaS
9 2 (0.52%) Microsoft Azure
9 2 (0.52%) Office 365
10 1 (0.26%) Amazon EC2
10 1 (0.26%) OneDrive
10 1 (0.26%) Responsys
10 1 (0.26%) Trello
Communications & Networking
1 15 (3.89%) Internet
2 10 (2.59%) Intranet
3 8 (2.07%) HTTP
4 6 (1.55%) LDAP
5 4 (1.04%) Skype
6 3 (0.78%) FTP
6 3 (0.78%) TCP/IP
6 3 (0.78%) Wireless
7 2 (0.52%) LAN
7 2 (0.52%) WAN
8 1 (0.26%) DHCP
8 1 (0.26%) DNS
8 1 (0.26%) Extranet
8 1 (0.26%) Firewall
8 1 (0.26%) HTTPS
8 1 (0.26%) iSCSI
8 1 (0.26%) SAN
8 1 (0.26%) VoIP
8 1 (0.26%) VPN
8 1 (0.26%) Wi-Fi
Database & Business Intelligence
1 13 (3.37%) SQL Server
2 9 (2.33%) MySQL
3 4 (1.04%) Jackrabbit
3 4 (1.04%) SQL Server 2008
4 3 (0.78%) MongoDB
4 3 (0.78%) Relational Database
5 2 (0.52%) BusinessObjects
5 2 (0.52%) NoSQL
6 1 (0.26%) Apache Cassandra
6 1 (0.26%) Big Data
6 1 (0.26%) Informix
6 1 (0.26%) Oracle Database
6 1 (0.26%) Oracle Database 12c
6 1 (0.26%) Oracle Reports
6 1 (0.26%) RDBMS
6 1 (0.26%) RethinkDB
6 1 (0.26%) SQL Server 2012
Development Applications
1 39 (10.10%) Git (software)
2 11 (2.85%) Grunt
2 11 (2.85%) Subversion
3 10 (2.59%) webpack
4 8 (2.07%) gulp
5 7 (1.81%) Jasmine
6 6 (1.55%) git-flow
6 6 (1.55%) Jenkins
6 6 (1.55%) JIRA
6 6 (1.55%) JUnit
7 5 (1.30%) Bower
7 5 (1.30%) Mockito
7 5 (1.30%) Vagrant
8 4 (1.04%) Axure RP
8 4 (1.04%) Maven
8 4 (1.04%) Selenium
8 4 (1.04%) Visual Studio
9 3 (0.78%) Protractor
10 2 (0.52%) Karma Test Runner
10 2 (0.52%) Team Foundation Server
General
1 122 (31.61%) Marketing
2 71 (18.39%) Publishing
3 63 (16.32%) Legal
4 35 (9.07%) Finance
5 27 (6.99%) Retail
6 16 (4.15%) Advertising
7 13 (3.37%) Telecoms
8 8 (2.07%) Brand Awareness
9 7 (1.81%) Banking
10 6 (1.55%) German Language
10 6 (1.55%) Manufacturing
11 5 (1.30%) Pharmaceutical
12 3 (0.78%) Games
12 3 (0.78%) Law
13 1 (0.26%) Aerospace
13 1 (0.26%) Electronics
13 1 (0.26%) Financial Institution
13 1 (0.26%) Front Office
13 1 (0.26%) Local Government
13 1 (0.26%) Military
Job Titles
1 91 (23.58%) Developer
2 80 (20.73%) Designer
3 64 (16.58%) Content Designer
4 32 (8.29%) Analyst
5 31 (8.03%) Front End Developer (Client-Side Developer)
6 21 (5.44%) Web Developer
7 17 (4.40%) Consultant
7 17 (4.40%) SEO Manager
8 15 (3.89%) JavaScript Developer
8 15 (3.89%) Marketing Manager
9 14 (3.63%) Drupal Developer
10 13 (3.37%) WordPress Developer
11 12 (3.11%) Web Manager
12 11 (2.85%) Business Analyst
12 11 (2.85%) Digital Analyst
12 11 (2.85%) Project Manager
12 11 (2.85%) SEO Consultant
13 9 (2.33%) Content Manager
13 9 (2.33%) Digital Executive
13 9 (2.33%) PHP Developer
Libraries, Frameworks & Software Standards
1 142 (36.79%) HTML
2 111 (28.76%) CSS
3 52 (13.47%) HTML5
4 47 (12.18%) CSS3
5 46 (11.92%) jQuery
6 27 (6.99%) Twitter Bootstrap
7 25 (6.48%) AngularJS
7 25 (6.48%) Sass
8 19 (4.92%) XML
9 18 (4.66%) .NET
9 18 (4.66%) Ajax
10 17 (4.40%) React
11 16 (4.15%) LESS
12 14 (3.63%) RESTful
13 11 (2.85%) Drush
13 11 (2.85%) Node.js
14 10 (2.59%) JSON
14 10 (2.59%) KnockoutJS
14 10 (2.59%) Web Services
15 8 (2.07%) ASP.NET
Miscellaneous
1 145 (37.56%) User Experience
2 96 (24.87%) Social Media
3 64 (16.58%) Analytical Skills
4 34 (8.81%) Management Information System
5 22 (5.70%) Copywriting
5 22 (5.70%) Digital Media
6 18 (4.66%) Visualisation
7 13 (3.37%) Blog
8 10 (2.59%) FMCG
9 8 (2.07%) Algorithms
10 6 (1.55%) Taxonomies
11 5 (1.30%) Animation
11 5 (1.30%) Mobile App
11 5 (1.30%) Mobile Banking
11 5 (1.30%) Statistics
12 4 (1.04%) Mathematics
12 4 (1.04%) Web 2.0
13 3 (0.78%) Computer Science
13 3 (0.78%) Graphic Design
13 3 (0.78%) Social Network
Operating Systems
1 9 (2.33%) Linux
2 5 (1.30%) Windows
3 4 (1.04%) Unix
3 4 (1.04%) Windows Server 2008
4 3 (0.78%) Android
4 3 (0.78%) Windows Server
4 3 (0.78%) Windows Server 2012
5 2 (0.52%) Windows 10
5 2 (0.52%) Windows 7
6 1 (0.26%) Apple iOS
6 1 (0.26%) Mac OS X
6 1 (0.26%) Ubuntu
6 1 (0.26%) Windows Server 2003
Processes & Methodologies
1 158 (40.93%) Agile Software Development
2 125 (32.38%) Analytics
3 59 (15.28%) E-Commerce
4 58 (15.03%) Digital Marketing
5 54 (13.99%) Web Development
6 51 (13.21%) Content Management
7 50 (12.95%) Web Application Development
8 49 (12.69%) Pay per click
9 41 (10.62%) Front End Development
9 41 (10.62%) Web Usability
10 37 (9.59%) Web Analytics
11 34 (8.81%) Project Management
12 33 (8.55%) Responsive Web Design
13 25 (6.48%) Scrum
13 25 (6.48%) Wireframes
14 24 (6.22%) B2B
15 23 (5.96%) Stakeholder Management
16 22 (5.70%) CRM
17 20 (5.18%) Prototyping
18 17 (4.40%) Digital Analytics
Programming Languages
1 83 (21.50%) JavaScript
2 34 (8.81%) PHP
3 15 (3.89%) SQL
4 10 (2.59%) C
5 9 (2.33%) C#
5 9 (2.33%) Java
5 9 (2.33%) Python
6 5 (1.30%) R
7 4 (1.04%) ES6
8 3 (0.78%) VB.NET
9 2 (0.52%) SPARQL
10 1 (0.26%) Go
10 1 (0.26%) Lua
10 1 (0.26%) PowerShell
10 1 (0.26%) Scala
10 1 (0.26%) T-SQL
10 1 (0.26%) TypeScript
10 1 (0.26%) VB
Qualifications
1 32 (8.29%) Degree
2 7 (1.81%) Security Cleared
3 6 (1.55%) BPSS Clearance
4 4 (1.04%) SC Cleared
5 2 (0.52%) MBA
5 2 (0.52%) Microsoft Certification
6 1 (0.26%) MCP
6 1 (0.26%) MCSA
6 1 (0.26%) PMI Certification
6 1 (0.26%) PMP
6 1 (0.26%) PRINCE2 Certification
6 1 (0.26%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 17 (4.40%) QA
2 7 (1.81%) Actionable Recommendations
2 7 (1.81%) WCAG
3 5 (1.30%) Data Quality
3 5 (1.30%) Disclosure Scotland
4 4 (1.04%) SLA
5 1 (0.26%) WAI
System Software
1 5 (1.30%) Varnish
2 4 (1.04%) Active Directory
3 1 (0.26%) Docker
3 1 (0.26%) vSphere
3 1 (0.26%) XenApp
Systems Management
1 5 (1.30%) Ansible
2 2 (0.52%) Puppet
3 1 (0.26%) AirWatch
3 1 (0.26%) HP SiteScope
3 1 (0.26%) PowerCLI
3 1 (0.26%) Rancher
3 1 (0.26%) TeamSite
3 1 (0.26%) Tivoli
Vendors
1 83 (21.50%) Google
2 35 (9.07%) Adobe
3 16 (4.15%) Microsoft
4 12 (3.11%) DoubleClick
4 12 (3.11%) Sitecore
5 10 (2.59%) Sage
6 9 (2.33%) Tableau
7 8 (2.07%) Omniture
8 6 (1.55%) Marketo
8 6 (1.55%) Twitter
9 5 (1.30%) Facebook
9 5 (1.30%) Salesforce.com
10 4 (1.04%) Apple
10 4 (1.04%) Barracuda Networks
10 4 (1.04%) HEAT Software
10 4 (1.04%) HP
10 4 (1.04%) SAP
11 3 (0.78%) Akamai
11 3 (0.78%) Demandware
11 3 (0.78%) EPiServer
Leeds, West Yorkshire
Middletons Assured Talent
Rate: From £300 to £350 per day
Posted: 4 days ago
Gloucestershire
TEKsystems
Rate: £349 - £411 per day
Posted: 2 days ago
South West London
National Audit Office
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Lawrence Harvey Enterprise
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