The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 2 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 456 438 415
Rank change year-on-year
-18 -23
Contract jobs citing SEO 188 200 222
As % of all contract IT jobs located in the UK 0.34% 0.35% 0.40%
As % of the Processes & Methodologies category 0.41% 0.45% 0.52%
Number of daily rates quoted 124 111 146
Median daily rate £350 £313 £325
Median daily rate % change year-on-year
+12.00% -3.84%
90% offered a daily rate of more than £199 £200 £229
10% offered a daily rate of more than £500 £488 £450
UK excluding London median daily rate £350 £269 £325
% change year-on-year
+30.35% -17.38%
Number of hourly rates quoted 4 5 5
Median hourly rate £17.81 £19.00 £30.00
Median hourly rate % change year-on-year
-6.28% -36.66%
90% offered a hourly rate of more than £15.30 £13.10 £23.30
10% offered a hourly rate of more than £21.28 £32.00 £43.12
UK excluding London median hourly rate £16.00 £14.00 £46.00
% change year-on-year
+14.28% -69.56%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
45487 44731 42956
As % of all contract IT jobs located in the UK 81.61% 78.86% 77.52%
Number of daily rates quoted 30072 27893 26816
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £551
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1054 1299 1233
Median hourly rate £34.50 £29.41 £30.00
Median hourly rate % change year-on-year
+17.30% -1.96%
90% offered a hourly rate of more than £12.78 £12.35 £12.50
10% offered a hourly rate of more than £49.50 £47.83 £50.00
UK excluding London median hourly rate £36.00 £30.50 £31.50
% change year-on-year
+18.03% -3.17%

SEO
Jobs Demand Trend

The demand trend of contract jobs citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 2 May 2016.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 2 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -9 177 £350 +7.69% 131
London -59 67 £375 +15.38% 50
South East -3 47 £253 -25.18% 18
Berkshire +17 27 £195 -43.88% 3
North West +16 23 £500 +61.29% 17
Yorkshire - 13 £400 - 13
West Sussex - 11 £388 -
Bracknell +1 10 £215 -
Reading +3 9 £158 - 2
Cheshire -2 9 £500 - 3
West Midlands -21 9 £275 -5.57% 14
Manchester +2 8 £350 +12.90% 7
Scotland -16 8 £200 -18.36%
West Yorkshire - 8 £400 - 10
Warrington - 8 £500 -
Leeds - 7 £400 - 9
East Midlands +9 6 £225 -25.00% 2
Glasgow +8 6 £200 -18.36%
East of England -17 6 £400 +60.00% 9
South West - 6 £375 - 5
Lancashire - 6 £420 - 6
Oxfordshire - 6 £300 - 3
Blackpool - 6 £420 -
Telford - 5 £350 -
Worthing - 5 £425 -
Shropshire - 5 £350 - 2
City of London +18 4 £425 +41.66% 3
Watford +10 3 £450 -
Hertfordshire +9 3 £450 +157.14% 2
Derby - 3 £225 -

SEO
Top 30 Related IT Skills

For the 6 months to 2 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 167 (40.24%) Marketing
2 156 (37.59%) HTML
3 153 (36.87%) Agile Software Development
4 139 (33.49%) Analytics
5 135 (32.53%) CSS
6 129 (31.08%) User Experience
7 120 (28.92%) JavaScript
8 108 (26.02%) CMS
9 105 (25.30%) HTML5
10 97 (23.37%) Google
11 93 (22.41%) Web Development
12 90 (21.69%) E-Commerce
13 84 (20.24%) Google Analytics
14 82 (19.76%) Digital Marketing
14 82 (19.76%) Social Media
15 74 (17.83%) jQuery
16 71 (17.11%) CSS3
17 58 (13.98%) Git (software)
18 54 (13.01%) Scrum
18 54 (13.01%) Finance
19 52 (12.53%) Project Management
20 50 (12.05%) Java
21 47 (11.33%) Subversion
21 47 (11.33%) Sass
22 45 (10.84%) PHP
23 42 (10.12%) Content Management
23 42 (10.12%) Pay per click
23 42 (10.12%) LESS
24 41 (9.88%) Publishing
24 41 (9.88%) Adobe

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 108 (26.02%) CMS
2 24 (5.78%) IIS
3 21 (5.06%) Tomcat
4 18 (4.34%) Drupal
5 16 (3.86%) WordPress
6 15 (3.61%) Adobe Experience Manager
6 15 (3.61%) Apache Solr
7 13 (3.13%) Confluence
8 11 (2.65%) Apache
9 10 (2.41%) Node.js
10 9 (2.17%) Joomla!
10 9 (2.17%) Sitecore CMS
11 8 (1.93%) WebSphere
12 7 (1.69%) Magnolia
13 5 (1.20%) nginx
13 5 (1.20%) SharePoint
14 4 (0.96%) Facebook Platform
14 4 (0.96%) IBM Notes
15 3 (0.72%) CICS
15 3 (0.72%) ExpressionEngine
Applications
1 25 (6.02%) Photoshop
2 23 (5.54%) MS Excel
3 13 (3.13%) MS PowerPoint
4 12 (2.89%) MS Office
5 4 (0.96%) GIMP
6 3 (0.72%) Fireworks
6 3 (0.72%) MS Project
6 3 (0.72%) MS Visio
6 3 (0.72%) Spreadsheet
7 2 (0.48%) AutoCAD
8 1 (0.24%) Adobe Creative Suite
8 1 (0.24%) Adobe Illustrator
8 1 (0.24%) SPSS
Business Applications
1 14 (3.37%) WebTrends
2 6 (1.45%) SAP Oil and Gas
3 4 (0.96%) Magento
4 3 (0.72%) Dynamics CRM
5 1 (0.24%) Eloqua
5 1 (0.24%) Primavera
5 1 (0.24%) Radian6
5 1 (0.24%) SDL Web 8
Cloud Services
1 84 (20.24%) Google Analytics
2 19 (4.58%) Adobe Analytics
3 16 (3.86%) Amazon AWS
4 15 (3.61%) Google Tag Manager
5 13 (3.13%) SaaS
6 12 (2.89%) Amazon EC2
7 7 (1.69%) GitHub
7 7 (1.69%) IaaS
8 5 (1.20%) Google Cloud Platform
9 4 (0.96%) AdWords
9 4 (0.96%) MailChimp
10 3 (0.72%) Office 365
11 1 (0.24%) Microsoft Azure
11 1 (0.24%) Yammer
Communications & Networking
1 16 (3.86%) Intranet
2 7 (1.69%) Internet
3 4 (0.96%) LDAP
4 3 (0.72%) FTP
4 3 (0.72%) Network Security
5 2 (0.48%) Firewall
5 2 (0.48%) HTTP
6 1 (0.24%) BIG-IP
6 1 (0.24%) DHCP
6 1 (0.24%) DNS
6 1 (0.24%) Ethernet
6 1 (0.24%) LAN
6 1 (0.24%) PBX
6 1 (0.24%) SSL
6 1 (0.24%) TCP/IP
6 1 (0.24%) VoIP
6 1 (0.24%) WAN
6 1 (0.24%) WebEx
Database & Business Intelligence
1 14 (3.37%) MySQL
1 14 (3.37%) SQL Server
2 12 (2.89%) Relational Database
3 7 (1.69%) NoSQL
4 6 (1.45%) Big Data
4 6 (1.45%) Hadoop
5 5 (1.20%) Data Mining
5 5 (1.20%) Oracle Database
6 4 (0.96%) Apache Hive
7 3 (0.72%) BigQuery
8 1 (0.24%) HBase
8 1 (0.24%) OLAP
8 1 (0.24%) OLTP
8 1 (0.24%) Oracle Database 11g
8 1 (0.24%) Redis
8 1 (0.24%) SQL Server 2005
8 1 (0.24%) SQL Server 2008
8 1 (0.24%) SQL Server Analysis Services
8 1 (0.24%) SQL Server Integration Services
8 1 (0.24%) SQL Server Reporting Services
Development Applications
1 58 (13.98%) Git (software)
2 47 (11.33%) Subversion
3 25 (6.02%) JIRA
4 18 (4.34%) Mercurial
5 12 (2.89%) JUnit
6 10 (2.41%) Grunt
7 8 (1.93%) Selenium
8 7 (1.69%) Cucumber
9 6 (1.45%) Maven
10 5 (1.20%) Ant
10 5 (1.20%) WebDriver
11 4 (0.96%) gulp
11 4 (0.96%) Visual Studio
12 3 (0.72%) Dreamweaver
12 3 (0.72%) Sublime Text
13 2 (0.48%) AccuRev
13 2 (0.48%) Karma Test Runner
13 2 (0.48%) Mocha
13 2 (0.48%) Team Foundation Server
13 2 (0.48%) Vagrant
General
1 167 (40.24%) Marketing
2 54 (13.01%) Finance
3 41 (9.88%) Publishing
4 22 (5.30%) Retail
5 21 (5.06%) Legal
6 20 (4.82%) Telecoms
7 12 (2.89%) German Language
8 10 (2.41%) Banking
9 9 (2.17%) Brand Awareness
9 9 (2.17%) Manufacturing
10 7 (1.69%) Games
11 6 (1.45%) Advertising
11 6 (1.45%) Electronics
12 4 (0.96%) Spanish Language
13 3 (0.72%) Italian Language
14 2 (0.48%) Automotive
14 2 (0.48%) Law
14 2 (0.48%) Pharmaceutical
14 2 (0.48%) Polish Language
14 2 (0.48%) Portuguese Language
Job Titles
1 131 (31.57%) Developer
2 58 (13.98%) Analyst
3 49 (11.81%) Web Developer
4 40 (9.64%) Front End Developer (Client-Side Developer)
5 35 (8.43%) HTML Developer
6 30 (7.23%) Business Analyst
7 28 (6.75%) JavaScript Developer
8 27 (6.51%) HTML CSS Developer
9 26 (6.27%) Designer
10 21 (5.06%) Architect
10 21 (5.06%) Digital Analyst
10 21 (5.06%) Project Manager
10 21 (5.06%) UI Developer
11 20 (4.82%) Content Designer
11 20 (4.82%) Content Editor
12 19 (4.58%) Lead Developer
12 19 (4.58%) Product Owner
13 16 (3.86%) Web Analyst
14 15 (3.61%) Digital Architect
14 15 (3.61%) SEO Manager
Libraries, Frameworks & Software Standards
1 156 (37.59%) HTML
2 135 (32.53%) CSS
3 105 (25.30%) HTML5
4 74 (17.83%) jQuery
5 71 (17.11%) CSS3
6 47 (11.33%) Sass
7 42 (10.12%) LESS
8 38 (9.16%) .NET
9 37 (8.92%) Ajax
10 32 (7.71%) XML
11 28 (6.75%) AngularJS
12 27 (6.51%) XHTML
13 26 (6.27%) Twitter Bootstrap
14 25 (6.02%) Web Services
15 24 (5.78%) ASP.NET
16 18 (4.34%) Middleware
17 14 (3.37%) Spring
18 13 (3.13%) JSP
19 12 (2.89%) Classic ASP
19 12 (2.89%) XSLT
Miscellaneous
1 129 (31.08%) User Experience
2 82 (19.76%) Social Media
3 20 (4.82%) Management Information System
4 19 (4.58%) Analytical Skills
5 16 (3.86%) Algorithms
5 16 (3.86%) Mobile App
6 15 (3.61%) Digital Media
7 13 (3.13%) W3C
8 12 (2.89%) Computer Science
9 10 (2.41%) Copywriting
10 7 (1.69%) iPad
11 6 (1.45%) Data Structures
12 5 (1.20%) Blog
12 5 (1.20%) Statistics
12 5 (1.20%) Web 2.0
12 5 (1.20%) Wiki
13 4 (0.96%) Economics
13 4 (0.96%) Mathematics
14 3 (0.72%) Psychology
14 3 (0.72%) Visualisation
Operating Systems
1 35 (8.43%) Linux
1 35 (8.43%) Windows
2 24 (5.78%) Windows Server
3 19 (4.58%) Unix
4 12 (2.89%) Red Hat Enterprise Linux
5 7 (1.69%) Windows Server 2008
6 6 (1.45%) Android
6 6 (1.45%) Apple iOS
7 3 (0.72%) Mac OS X
8 2 (0.48%) Debian
8 2 (0.48%) Solaris
8 2 (0.48%) Ubuntu
9 1 (0.24%) Mac OS
Processes & Methodologies
1 153 (36.87%) Agile Software Development
2 139 (33.49%) Analytics
3 93 (22.41%) Web Development
4 90 (21.69%) E-Commerce
5 82 (19.76%) Digital Marketing
6 54 (13.01%) Scrum
7 52 (12.53%) Project Management
8 42 (10.12%) Content Management
8 42 (10.12%) Pay per click
9 40 (9.64%) Web Analytics
10 38 (9.16%) Front End Development
11 30 (7.23%) Stakeholder Management
11 30 (7.23%) Web Design
12 27 (6.51%) Web Application Development
13 25 (6.02%) B2B
14 24 (5.78%) Cross-Browser Compatibility
15 21 (5.06%) TDD
16 20 (4.82%) B2C
16 20 (4.82%) CRM
16 20 (4.82%) MVC
Programming Languages
1 120 (28.92%) JavaScript
2 50 (12.05%) Java
3 45 (10.84%) PHP
4 33 (7.95%) SQL
5 20 (4.82%) C#
6 17 (4.10%) Python
7 11 (2.65%) XPath
8 8 (1.93%) Bash Shell
9 5 (1.20%) Groovy
10 4 (0.96%) C++
10 4 (0.96%) VBA
11 3 (0.72%) ActionScript
11 3 (0.72%) C
11 3 (0.72%) ES6
12 2 (0.48%) ActionScript 2.0
12 2 (0.48%) Clojure
12 2 (0.48%) Objective-C
13 1 (0.24%) Haskell
13 1 (0.24%) Ruby
13 1 (0.24%) Scala
Qualifications
1 32 (7.71%) Degree
2 4 (0.96%) BPSS Clearance
2 4 (0.96%) Security Cleared
3 2 (0.48%) SC Cleared
4 1 (0.24%) ISEB
4 1 (0.24%) MBA
4 1 (0.24%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 18 (4.34%) QA
2 6 (1.45%) WCAG
3 4 (0.96%) Disclosure Scotland
4 2 (0.48%) WAI
5 1 (0.24%) Data Quality
5 1 (0.24%) P3O
5 1 (0.24%) SLA
System Software
1 6 (1.45%) Active Directory
2 4 (0.96%) Varnish
3 2 (0.48%) Hyper-V
4 1 (0.24%) ISA Server
4 1 (0.24%) VMware Infrastructure
4 1 (0.24%) vSphere
4 1 (0.24%) XenApp
Systems Management
1 7 (1.69%) Opscode Chef
1 7 (1.69%) Puppet
2 2 (0.48%) TeamSite
3 1 (0.24%) MOM
Vendors
1 97 (23.37%) Google
2 41 (9.88%) Adobe
3 19 (4.58%) Microsoft
4 15 (3.61%) Twitter
5 14 (3.37%) Oracle
6 13 (3.13%) Facebook
7 12 (2.89%) Red Hat
8 11 (2.65%) Tableau
9 10 (2.41%) Salesforce.com
10 9 (2.17%) hybris
10 9 (2.17%) Sitecore
11 8 (1.93%) Marketo
11 8 (1.93%) SAP
12 7 (1.69%) SaltStack
13 6 (1.45%) EPiServer
14 4 (0.96%) Apple
14 4 (0.96%) IBM
14 4 (0.96%) Lotus
14 4 (0.96%) Omniture
14 4 (0.96%) Optimizely
London
Uniqlo UK
Posted: Yesterday
South East
Talent Spa
Rate: £325-375pd
Posted: 2 days ago
Canterbury, Kent
Greywood Associates Limited
Rate: £100 - £130 per day
Posted: 4 days ago
Belfast, County Antrim
HAYS INFORMATION TECHNOLOGY
Rate: £9.00 per hour
Posted: 5 days ago
London
Opus Recruitment Solutions Ltd
Rate: Competitive
Posted: 5 days ago
Leeds, West Yorkshire
HAYS INFORMATION TECHNOLOGY
Rate: £27000.00 - £31000.00 per annum
Posted: 5 days ago
London
Premier IT
Rate: £350 - £400 per day
Posted: 6 days ago
London
onezeero.
Rate: £430 per annum
Posted: 6 days ago
London
Blue Fire Professional Services
Rate: Unspecified High rates available for the right candidate
Posted: 6 days ago
West London
People Source Consulting
Rate: £320 - £350 per day
Posted: 13 days ago
West London
People Source Consulting
Rate: £320 - £350 per day
Posted: 14 days ago
Milton Keynes
Talentspa
Rate: £30k - 32k per year
Posted: 19 days ago