The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 17 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
17 Jan 2017
Same period 2016 Same period 2015
Search Engine Optimisation (SEO)
UK
Rank 476 398 452
Rank change year-on-year
-78 +54
Contract jobs citing SEO 119 225 160
As % of all contract IT jobs located in the UK 0.27% 0.45% 0.32%
As % of the Processes & Methodologies category 0.32% 0.55% 0.41%
Number of daily rates quoted 79 133 90
Median daily rate £350 £380 £350
Median daily rate % change year-on-year
-7.89% +8.57%
90% offered a daily rate of more than £198 £221 £155
10% offered a daily rate of more than £525 £550 £505
UK excluding London median daily rate £350 £375 £308
% change year-on-year
-6.66% +21.95%
Number of hourly rates quoted 3 2 1
Median hourly rate £21.50 £24.96 £37.50
Median hourly rate % change year-on-year
-13.85% -33.44%
UK excluding London median hourly rate £21.50 £30.00 -
% change year-on-year
-28.33% -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
36798 40775 39191
As % of all contract IT jobs located in the UK 82.20% 81.72% 78.55%
Number of daily rates quoted 24365 26369 25350
Median daily rate £450 £425 £423
Median daily rate % change year-on-year
+5.88% +0.59%
90% offered a daily rate of more than £300 £293 £282
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £390
% change year-on-year
+2.50% +2.56%
Number of hourly rates quoted 942 1196 1044
Median hourly rate £33.00 £37.50 £25.00
Median hourly rate % change year-on-year
-12.00% +50.00%
90% offered a hourly rate of more than £12.50 £13.00 £12.00
10% offered a hourly rate of more than £50.00 £55.00 £47.50
UK excluding London median hourly rate £34.50 £39.00 £25.50
% change year-on-year
-11.53% +52.94%

SEO
Jobs Demand Trend

The demand trend of contract jobs citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 17 January 2017.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 17 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -78 110 £350 -12.50% 134
London -18 71 £350 -17.64% 47
City of London +4 18 £375 +21.95% 7
South East -21 15 £325 -13.33% 29
Scotland +23 7 £350 +100.00% 1
Berkshire -19 7 £343 +14.16% 9
West Yorkshire +20 5 £525 +73.55% 8
Yorkshire +18 5 £525 +73.55% 10
South West +16 5 £280 - 5
Leeds +6 5 £525 +73.55% 2
North West 0 5 £300 -17.24% 20
Glasgow +9 4 £121 -30.83%
Tyne and Wear -21 4 £300 -39.08% 2
North East -25 4 £300 -39.39% 2
Newcastle upon Tyne -30 4 £300 -39.08% 1
Edinburgh +16 3 £350 +52.17%
Manchester 0 3 £150 -57.14% 14
East Sussex - 3 £325 -
East Midlands +2 2 £400 -1.23% 9
Cambridgeshire +1 2 £450 - 1
Cambridge 0 2 £450 -
East of England -1 2 £450 +20.00% 5
Kent -2 2 £450 - 4
Bristol - 2 £365 - 1
Hampshire - 2 £331 - 3
Hove - 2 £338 -
Maidenhead - 2 £375 -
Cardiff +17 1 £300 - 1
South Wales +15 1 £300 - 1
Leicester +8 1 - - 3

SEO
Top 30 Related IT Skills

For the 6 months to 17 January 2017, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 152 (43.30%) Agile Software Development
2 141 (40.17%) HTML
3 133 (37.89%) User Experience
4 122 (34.76%) CSS
5 115 (32.76%) Analytics
6 104 (29.63%) Marketing
7 102 (29.06%) CMS
8 89 (25.36%) JavaScript
9 88 (25.07%) Social Media
10 75 (21.37%) Google
11 68 (19.37%) Google Analytics
11 68 (19.37%) Publishing
12 63 (17.95%) HTML5
13 57 (16.24%) Analytical Skills
14 55 (15.67%) Legal
15 52 (14.81%) Web Development
15 52 (14.81%) Front End Development
16 51 (14.53%) E-Commerce
17 50 (14.25%) CSS3
17 50 (14.25%) Web Application Development
18 46 (13.11%) Digital Marketing
18 46 (13.11%) jQuery
19 44 (12.54%) Content Management
20 42 (11.97%) Git (software)
21 36 (10.26%) Pay per click
22 33 (9.40%) Adobe
23 32 (9.12%) Web Usability
24 28 (7.98%) Responsive Web Design
24 28 (7.98%) Project Management
24 28 (7.98%) Web Analytics

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 102 (29.06%) CMS
2 20 (5.70%) Drupal
2 20 (5.70%) WordPress
3 14 (3.99%) SharePoint
4 13 (3.70%) Umbraco
5 12 (3.42%) Adobe Experience Manager
6 10 (2.85%) Sitecore CMS
7 5 (1.42%) Joomla!
8 4 (1.14%) Apache
8 4 (1.14%) Apache Solr
9 2 (0.57%) Exchange Server 2010
9 2 (0.57%) Kentico
9 2 (0.57%) Liferay
9 2 (0.57%) MS Exchange
9 2 (0.57%) WebSphere
10 1 (0.28%) Apache Spark
10 1 (0.28%) EPiServer CMS
10 1 (0.28%) SAS
10 1 (0.28%) Skype for Business
10 1 (0.28%) Tomcat
Applications
1 27 (7.69%) Photoshop
2 14 (3.99%) MS Excel
3 12 (3.42%) MS Office
4 9 (2.56%) Adobe Illustrator
5 7 (1.99%) MS PowerPoint
6 4 (1.14%) GIMP
6 4 (1.14%) InDesign
6 4 (1.14%) MS Project
7 3 (0.85%) Adobe Creative Suite
7 3 (0.85%) MS Visio
7 3 (0.85%) OmniGraffle
8 1 (0.28%) SPSS
Business Applications
1 5 (1.42%) Magento
2 3 (0.85%) Dynamics CRM
2 3 (0.85%) Sage X3
3 2 (0.57%) Eloqua
3 2 (0.57%) SAP hybris
3 2 (0.57%) WebTrends
4 1 (0.28%) Adobe Campaign
4 1 (0.28%) Radian6
4 1 (0.28%) Salesforce.com CRM
4 1 (0.28%) SDL Web 8
4 1 (0.28%) Sprinklr
Cloud Services
1 68 (19.37%) Google Analytics
2 14 (3.99%) Adobe Analytics
3 12 (3.42%) GitHub
4 8 (2.28%) AdWords
5 5 (1.42%) Adobe Creative Cloud
5 5 (1.42%) Google Tag Manager
6 3 (0.85%) Akamai
6 3 (0.85%) Amazon AWS
6 3 (0.85%) PaaS
7 2 (0.57%) Microsoft Azure
7 2 (0.57%) Office 365
8 1 (0.28%) Amazon EC2
8 1 (0.28%) BlueKai
8 1 (0.28%) OneDrive
8 1 (0.28%) Responsys
8 1 (0.28%) SaaS
8 1 (0.28%) Trello
Communications & Networking
1 9 (2.56%) Intranet
2 7 (1.99%) HTTP
2 7 (1.99%) Internet
3 3 (0.85%) Skype
4 2 (0.57%) FTP
4 2 (0.57%) TCP/IP
5 1 (0.28%) DHCP
5 1 (0.28%) DNS
5 1 (0.28%) Extranet
5 1 (0.28%) Firewall
5 1 (0.28%) iSCSI
5 1 (0.28%) LAN
5 1 (0.28%) LDAP
5 1 (0.28%) Remote Desktop
5 1 (0.28%) SAN
5 1 (0.28%) VoIP
5 1 (0.28%) VPN
5 1 (0.28%) WAN
5 1 (0.28%) Wi-Fi
5 1 (0.28%) Wireless
Database & Business Intelligence
1 10 (2.85%) MySQL
1 10 (2.85%) SQL Server
2 8 (2.28%) Jackrabbit
3 3 (0.85%) MongoDB
3 3 (0.85%) NoSQL
3 3 (0.85%) SQL Server 2008
4 2 (0.57%) BusinessObjects
4 2 (0.57%) Relational Database
5 1 (0.28%) Big Data
5 1 (0.28%) Endeca
5 1 (0.28%) Oracle Database
5 1 (0.28%) Oracle Database 12c
5 1 (0.28%) Oracle Reports
5 1 (0.28%) SQL Server 2012
Development Applications
1 42 (11.97%) Git (software)
2 12 (3.42%) Subversion
3 9 (2.56%) JUnit
3 9 (2.56%) Maven
4 8 (2.28%) Axure RP
4 8 (2.28%) Mockito
5 7 (1.99%) Grunt
5 7 (1.99%) webpack
6 6 (1.71%) git-flow
6 6 (1.71%) Jasmine
6 6 (1.71%) Visual Studio
7 5 (1.42%) gulp
7 5 (1.42%) JIRA
8 3 (0.85%) Balsamiq Mockups
8 3 (0.85%) Dreamweaver
8 3 (0.85%) Mocha
8 3 (0.85%) Protractor
9 2 (0.57%) Bower
9 2 (0.57%) Jenkins
9 2 (0.57%) Vagrant
General
1 104 (29.63%) Marketing
2 68 (19.37%) Publishing
3 55 (15.67%) Legal
4 27 (7.69%) Retail
5 21 (5.98%) Finance
6 13 (3.70%) Telecoms
7 11 (3.13%) Advertising
8 4 (1.14%) Automotive
8 4 (1.14%) Banking
8 4 (1.14%) Law
8 4 (1.14%) Pharmaceutical
9 3 (0.85%) Brand Awareness
9 3 (0.85%) German Language
9 3 (0.85%) Manufacturing
10 1 (0.28%) Arabic Language
10 1 (0.28%) Dutch Language
10 1 (0.28%) Games
10 1 (0.28%) Local Government
10 1 (0.28%) Military
10 1 (0.28%) Portuguese Language
Job Titles
1 92 (26.21%) Developer
2 72 (20.51%) Designer
3 58 (16.52%) Content Designer
4 41 (11.68%) Front End Developer (Client-Side Developer)
5 21 (5.98%) Analyst
6 18 (5.13%) Consultant
7 17 (4.84%) Web Developer
8 15 (4.27%) JavaScript Developer
8 15 (4.27%) Project Manager
8 15 (4.27%) Web Manager
9 14 (3.99%) SEO Manager
10 11 (3.13%) SEO Consultant
11 10 (2.85%) Content Manager
11 10 (2.85%) Drupal Developer
11 10 (2.85%) Marketing Manager
12 9 (2.56%) Analytics Manager
12 9 (2.56%) UX Developer
12 9 (2.56%) Web Designer
12 9 (2.56%) WordPress Developer
13 7 (1.99%) PHP Developer
Libraries, Frameworks & Software Standards
1 141 (40.17%) HTML
2 122 (34.76%) CSS
3 63 (17.95%) HTML5
4 50 (14.25%) CSS3
5 46 (13.11%) jQuery
6 22 (6.27%) Sass
7 21 (5.98%) AngularJS
8 19 (5.41%) .NET
9 18 (5.13%) Ajax
9 18 (5.13%) RESTful
9 18 (5.13%) Twitter Bootstrap
10 15 (4.27%) LESS
10 15 (4.27%) XML
11 12 (3.42%) React
12 9 (2.56%) J2EE
12 9 (2.56%) KnockoutJS
12 9 (2.56%) Spring
12 9 (2.56%) Web Services
13 8 (2.28%) JSP
13 8 (2.28%) Servlets
Miscellaneous
1 133 (37.89%) User Experience
2 88 (25.07%) Social Media
3 57 (16.24%) Analytical Skills
4 27 (7.69%) Management Information System
5 16 (4.56%) Copywriting
6 14 (3.99%) Visualisation
7 12 (3.42%) Digital Media
8 9 (2.56%) Blog
9 7 (1.99%) FMCG
9 7 (1.99%) Mobile App
9 7 (1.99%) Taxonomies
10 6 (1.71%) Statistics
11 5 (1.42%) Animation
12 4 (1.14%) Mathematics
12 4 (1.14%) W3C
12 4 (1.14%) Web 2.0
13 3 (0.85%) Computer Science
13 3 (0.85%) Graphic Design
13 3 (0.85%) NHS
14 2 (0.57%) Smartphone
Operating Systems
1 7 (1.99%) Linux
2 4 (1.14%) Unix
2 4 (1.14%) Windows
3 3 (0.85%) Windows Server
3 3 (0.85%) Windows Server 2008
4 2 (0.57%) Windows Server 2012
5 1 (0.28%) Android
5 1 (0.28%) Mac OS X
5 1 (0.28%) Windows 10
5 1 (0.28%) Windows 7
5 1 (0.28%) Windows Server 2003
Processes & Methodologies
1 152 (43.30%) Agile Software Development
2 115 (32.76%) Analytics
3 52 (14.81%) Front End Development
3 52 (14.81%) Web Development
4 51 (14.53%) E-Commerce
5 50 (14.25%) Web Application Development
6 46 (13.11%) Digital Marketing
7 44 (12.54%) Content Management
8 36 (10.26%) Pay per click
9 32 (9.12%) Web Usability
10 28 (7.98%) Project Management
10 28 (7.98%) Responsive Web Design
10 28 (7.98%) Web Analytics
11 25 (7.12%) Stakeholder Management
12 24 (6.84%) CRM
13 23 (6.55%) Wireframes
14 19 (5.41%) Prototyping
14 19 (5.41%) Scrum
14 19 (5.41%) Web Design
15 18 (5.13%) B2B
Programming Languages
1 89 (25.36%) JavaScript
2 27 (7.69%) PHP
3 13 (3.70%) SQL
4 12 (3.42%) Java
5 8 (2.28%) Python
6 7 (1.99%) C
6 7 (1.99%) C#
7 5 (1.42%) R
8 4 (1.14%) ES6
9 2 (0.57%) SPARQL
9 2 (0.57%) VB.NET
10 1 (0.28%) Go
10 1 (0.28%) PowerShell
10 1 (0.28%) Ruby
10 1 (0.28%) Scala
10 1 (0.28%) TypeScript
Qualifications
1 19 (5.41%) Degree
2 10 (2.85%) Security Cleared
3 6 (1.71%) SC Cleared
4 2 (0.57%) BPSS Clearance
4 2 (0.57%) MBA
4 2 (0.57%) Microsoft Certification
4 2 (0.57%) PRINCE2 Practitioner
5 1 (0.28%) MCP
5 1 (0.28%) MCSA
5 1 (0.28%) PRINCE2 Certification
5 1 (0.28%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 16 (4.56%) QA
2 8 (2.28%) Actionable Recommendations
3 5 (1.42%) Data Quality
4 4 (1.14%) SLA
5 3 (0.85%) Disclosure Scotland
5 3 (0.85%) WCAG
6 1 (0.28%) WAI
System Software
1 2 (0.57%) Active Directory
2 1 (0.28%) Varnish
2 1 (0.28%) vSphere
2 1 (0.28%) XenApp
Systems Management
1 2 (0.57%) Ansible
1 2 (0.57%) Puppet
2 1 (0.28%) PowerCLI
2 1 (0.28%) TeamSite
Vendors
1 75 (21.37%) Google
2 33 (9.40%) Adobe
3 23 (6.55%) Microsoft
4 12 (3.42%) DoubleClick
4 12 (3.42%) Sitecore
5 9 (2.56%) Tableau
6 6 (1.71%) Omniture
6 6 (1.71%) Twitter
7 5 (1.42%) Sage
8 4 (1.14%) hybris
9 3 (0.85%) Barracuda Networks
9 3 (0.85%) Demandware
9 3 (0.85%) EPiServer
9 3 (0.85%) Facebook
9 3 (0.85%) HEAT Software
9 3 (0.85%) Marketo
10 2 (0.57%) Brio
10 2 (0.57%) Coremetrics
10 2 (0.57%) Kaspersky
10 2 (0.57%) Salesforce.com
Slough, Berkshire
Coal IT Services
Rate: £450 per day
Posted: 3 days ago
Camborne
Recruitment Genius Ltd
Rate: £38000 - £50000 per annum
Posted: 5 days ago
City, London
ANSON MCCADE
Rate: £450 - £550 max
Posted: 6 days ago
East London
Oscar
Rate: £350 - £400 per annum
Posted: 4 days ago
London
Energon People
Rate: £500 - £550 per day
Posted: 3 days ago
Manchester
Computer Futures
Rate: £16 - £19500 per annum + iPhone, Gym Memebership, Bonuses
Posted: 6 days ago
Surbiton
TUI Group Careers
Rate: Highly Competitive
Posted: 11 days ago