The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Search Engine Optimisation (SEO)
Rank 402 374 384
Rank change year-on-year
-28 +10
Contract jobs citing SEO 230 245 204
As % of all contract IT jobs located in the UK 0.40% 0.45% 0.40%
As % of the Processes & Methodologies category 0.52% 0.59% 0.53%
Number of daily rates quoted 148 138 124
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£320 £300 £300
Average daily rate % change year-on-year
+6.66% -
90% offered a daily rate of more than £175 £141 £161
10% offered a daily rate of more than £500 £425 £415
UK excluding London average daily rate £320 £275 £300
% change year-on-year
+16.36% -8.33%
Number of hourly rates quoted 3 5 4
Average hourly rate £40.00 £37.50 £13.25
Average hourly rate % change year-on-year
+6.66% +183.01%
90% offered a hourly rate of more than £27.20 £23.90 £12.50
10% offered a hourly rate of more than £148.00 £100.20 £25.90
UK excluding London average hourly rate £32.00 £40.50 £22.50
% change year-on-year
-20.98% +80.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44182 41616 38228
As % of all contract IT jobs located in the UK 77.70% 76.15% 74.80%
Number of daily rates quoted 28632 25727 23174
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £285 £275 £270
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1181 1176 1105
Average hourly rate £30.00 £25.00 £30.50
Average hourly rate % change year-on-year
+20.00% -18.03%
90% offered a hourly rate of more than £12.50 £12.85 £12.50
10% offered a hourly rate of more than £52.17 £50.00 £50.00
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 31 July 2015.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 31 July 2015.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -46 211 £325 +8.33% 192
London -22 103 £325 - 84
South East -11 41 £200 -27.92% 38
City of London -13 22 £200 - 22
Berkshire -3 21 £190 -36.66% 11
Leeds -8 21 £350 +105.88% 7
West Yorkshire -13 21 £350 +64.70% 8
Yorkshire -13 21 £350 +60.00% 22
East Midlands +13 14 £380 +261.90% 6
Scotland -2 13 £233 -28.46% 3
West Midlands 0 10 £450 +62.16% 11
Bracknell -2 10 £175 -30.00% 2
Edinburgh -4 9 £300 -7.69% 2
East of England -10 9 £273 +4.80% 10
Hampshire -4 8 £295 +24.21% 8
North West -32 8 £343 +24.54% 15
Essex -3 7 £318 - 2
Nottinghamshire - 7 £380 - 5
Leicestershire - 6 £373 - 1
Buckinghamshire +3 5 £350 +45.83%
Manchester -11 5 £300 +33.33% 6
Nottingham - 5 £360 - 4
Milton Keynes - 5 £350 -
Romford - 5 £240 -
Basildon -6 4 - -
Reading -6 4 £200 -33.33% 4
South West -18 4 £363 +20.83% 4
East Sussex - 4 £225 - 1
Surrey -5 3 £300 -23.20% 9
Worcestershire - 3 £450 - 1

SEO
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 204 (47.44%) Analytics
2 187 (43.49%) HTML
3 183 (42.56%) Marketing
4 162 (37.67%) CSS
5 152 (35.35%) JavaScript
6 135 (31.40%) Content Management
7 127 (29.53%) User Experience
8 118 (27.44%) CMS
9 115 (26.74%) Google
10 103 (23.95%) E-Commerce
11 92 (21.40%) Agile Software Development
12 88 (20.47%) jQuery
13 83 (19.30%) Digital Marketing
14 80 (18.60%) Adobe
15 77 (17.91%) Google Analytics
15 77 (17.91%) Social Media
16 65 (15.12%) HTML5
16 65 (15.12%) Project Management
17 62 (14.42%) Photoshop
18 61 (14.19%) Web Analytics
19 52 (12.09%) Pay per click
20 47 (10.93%) Analytical Skills
21 45 (10.47%) Finance
22 44 (10.23%) Degree
23 41 (9.53%) CSS3
24 38 (8.84%) .NET
25 37 (8.60%) Mobile App
26 34 (7.91%) Information Architecture
26 34 (7.91%) Internet
26 34 (7.91%) Ajax

SEO
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 118 (27.44%) CMS
2 28 (6.51%) Adobe Experience Manager
3 24 (5.58%) Umbraco
4 16 (3.72%) Sitecore CMS
5 15 (3.49%) Drupal
5 15 (3.49%) WebSphere
6 11 (2.56%) Apache
7 10 (2.33%) WordPress
8 9 (2.09%) WebLogic
8 9 (2.09%) IIS
9 7 (1.63%) Kentico
10 6 (1.40%) Node.js
10 6 (1.40%) Confluence
11 5 (1.16%) ColdFusion
11 5 (1.16%) SharePoint
12 4 (0.93%) Oracle Workflow
12 4 (0.93%) TYPO3
12 4 (0.93%) Oracle HTTP Server
12 4 (0.93%) NetWeaver
12 4 (0.93%) BizTalk Server
Applications
1 62 (14.42%) Photoshop
2 14 (3.26%) Spreadsheet
3 13 (3.02%) Adobe Illustrator
4 12 (2.79%) MS Excel
5 10 (2.33%) MS Office
6 7 (1.63%) Adobe Creative Suite
7 5 (1.16%) Fireworks
7 5 (1.16%) MS Visio
8 2 (0.47%) MS PowerPoint
9 1 (0.23%) OmniGraffle
9 1 (0.23%) SPSS
9 1 (0.23%) Acrobat
9 1 (0.23%) InDesign
Business Applications
1 11 (2.56%) WebTrends
2 7 (1.63%) Magento
3 5 (1.16%) Radian6
4 4 (0.93%) Dynamics CRM
5 2 (0.47%) Tridion
6 1 (0.23%) Dynamics AX
Cloud Services
1 77 (17.91%) Google Analytics
2 26 (6.05%) Adobe Analytics
3 11 (2.56%) SaaS
4 9 (2.09%) Amazon AWS
5 5 (1.16%) Google Checkout
6 4 (0.93%) PaaS
6 4 (0.93%) Microsoft Azure
7 2 (0.47%) GitHub
8 1 (0.23%) Basecamp
Communications & Networking
1 34 (7.91%) Internet
2 13 (3.02%) Intranet
3 10 (2.33%) HTTP
4 9 (2.09%) Extranet
5 7 (1.63%) DNS
6 6 (1.40%) SSL
6 6 (1.40%) Intrusion Detection
7 2 (0.47%) FTP
8 1 (0.23%) SAN
8 1 (0.23%) Kerberos
8 1 (0.23%) LDAP
8 1 (0.23%) DHCP
8 1 (0.23%) SSH
Database & Business Intelligence
1 27 (6.28%) SQL Server
2 10 (2.33%) Relational Database
3 8 (1.86%) Oracle Database
4 7 (1.63%) Data Mining
5 6 (1.40%) MySQL
6 5 (1.16%) SQLite
7 4 (0.93%) MongoDB
7 4 (0.93%) NoSQL
8 3 (0.70%) SQL Server 2008
9 2 (0.47%) Hadoop
9 2 (0.47%) PostgreSQL
9 2 (0.47%) DB2
10 1 (0.23%) Data Warehouse
10 1 (0.23%) Apache Hive
10 1 (0.23%) Jackrabbit
10 1 (0.23%) Big Data
10 1 (0.23%) Amazon Redshift
Development Applications
1 17 (3.95%) Subversion
2 16 (3.72%) Git (software)
3 14 (3.26%) JIRA
4 9 (2.09%) Visual Studio
5 8 (1.86%) Ant
6 6 (1.40%) Selenium
7 5 (1.16%) Jasmine
8 4 (0.93%) Dreamweaver
9 3 (0.70%) Grunt
9 3 (0.70%) Axure RP
9 3 (0.70%) Team Foundation Server
10 2 (0.47%) RSpec
10 2 (0.47%) WebDriver
10 2 (0.47%) Cucumber
10 2 (0.47%) gulp
11 1 (0.23%) Selenium IDE
11 1 (0.23%) Bower
11 1 (0.23%) Jenkins
11 1 (0.23%) Mockito
11 1 (0.23%) Mocha
General
1 183 (42.56%) Marketing
2 45 (10.47%) Finance
3 31 (7.21%) Publishing
3 31 (7.21%) Retail
4 17 (3.95%) Legal
5 15 (3.49%) Advertising
6 14 (3.26%) Banking
7 13 (3.02%) Arabic Language
8 10 (2.33%) Telecoms
9 8 (1.86%) Manufacturing
10 3 (0.70%) Law
11 2 (0.47%) Back Office
11 2 (0.47%) Automotive
11 2 (0.47%) Multimedia
11 2 (0.47%) Games
11 2 (0.47%) Interactive Media
12 1 (0.23%) Investment Banking
12 1 (0.23%) French Language
12 1 (0.23%) German Language
12 1 (0.23%) Italian Language
Job Titles
1 132 (30.70%) Developer
2 41 (9.53%) Web Developer
3 39 (9.07%) Front-End Developer
4 28 (6.51%) Content Manager
5 27 (6.28%) Project Manager
6 24 (5.58%) Analyst
6 24 (5.58%) Designer
7 19 (4.42%) Marketing Manager
8 18 (4.19%) Consultant
8 18 (4.19%) .NET Developer
9 13 (3.02%) Web Analyst
9 13 (3.02%) Web Manager
9 13 (3.02%) Digital Project Manager
10 12 (2.79%) Java Developer
11 11 (2.56%) E-Commerce Manager
11 11 (2.56%) .NET Web Developer
11 11 (2.56%) AWS Developer
12 10 (2.33%) Content Editor
12 10 (2.33%) Front-End Web Developer
12 10 (2.33%) Senior Designer
Libraries, Frameworks & Software Standards
1 187 (43.49%) HTML
2 162 (37.67%) CSS
3 88 (20.47%) jQuery
4 65 (15.12%) HTML5
5 41 (9.53%) CSS3
6 38 (8.84%) .NET
7 34 (7.91%) Ajax
8 33 (7.67%) Web Services
9 28 (6.51%) XML
9 28 (6.51%) XHTML
10 25 (5.81%) ASP.NET
11 23 (5.35%) Sass
12 21 (4.88%) Flash
13 18 (4.19%) JSP
14 17 (3.95%) LESS
15 16 (3.72%) Spring
16 15 (3.49%) JSON
16 15 (3.49%) AngularJS
17 13 (3.02%) J2EE
18 12 (2.79%) Backbone.js
Miscellaneous
1 127 (29.53%) User Experience
2 77 (17.91%) Social Media
3 47 (10.93%) Analytical Skills
4 37 (8.60%) Mobile App
5 24 (5.58%) Copywriting
6 22 (5.12%) Digital Media
7 19 (4.42%) W3C
8 17 (3.95%) Management Information System
9 14 (3.26%) Visualisation
10 11 (2.56%) Graphic Design
11 10 (2.33%) Computer Science
11 10 (2.33%) Web 2.0
12 9 (2.09%) Blog
13 7 (1.63%) NHS
14 5 (1.16%) Clustering
14 5 (1.16%) Statistics
14 5 (1.16%) Algorithms
15 4 (0.93%) Google Search Appliance
15 4 (0.93%) GIS
15 4 (0.93%) Taxonomies
Operating Systems
1 25 (5.81%) Windows
1 25 (5.81%) Linux
2 15 (3.49%) UNIX
3 9 (2.09%) Solaris
4 7 (1.63%) Apple iOS
5 6 (1.40%) Android
6 1 (0.23%) Windows Phone 7
6 1 (0.23%) Windows Phone
6 1 (0.23%) Mac OS X
Processes & Methodologies
1 204 (47.44%) Analytics
2 135 (31.40%) Content Management
3 103 (23.95%) E-Commerce
4 92 (21.40%) Agile Software Development
5 83 (19.30%) Digital Marketing
6 65 (15.12%) Project Management
7 61 (14.19%) Web Analytics
8 52 (12.09%) Pay per click
9 34 (7.91%) Web Design
9 34 (7.91%) Information Architecture
10 31 (7.21%) Web Development
11 28 (6.51%) Scrum
11 28 (6.51%) Responsive Web Design
12 22 (5.12%) Email Marketing
13 21 (4.88%) B2B
13 21 (4.88%) B2C
14 20 (4.65%) OO
14 20 (4.65%) Stakeholder Management
14 20 (4.65%) Online Marketing
15 19 (4.42%) TDD
Programming Languages
1 152 (35.35%) JavaScript
2 33 (7.67%) Java
3 32 (7.44%) PHP
3 32 (7.44%) SQL
4 27 (6.28%) C#
5 12 (2.79%) VB
5 12 (2.79%) ActionScript
6 10 (2.33%) Python
6 10 (2.33%) Ruby
7 8 (1.86%) PL/SQL
7 8 (1.86%) R
8 6 (1.40%) Scala
9 5 (1.16%) CFML
10 4 (0.93%) PHP5
10 4 (0.93%) Groovy
11 3 (0.70%) T-SQL
12 2 (0.47%) C
12 2 (0.47%) Go
13 1 (0.23%) Apple Swift
13 1 (0.23%) Perl
Qualifications
1 44 (10.23%) Degree
2 12 (2.79%) Security Cleared
3 8 (1.86%) SC Cleared
4 3 (0.70%) PRINCE2 Certification
5 1 (0.23%) ITIL Foundation Certificate
5 1 (0.23%) OCP
5 1 (0.23%) Oracle Certification
Quality Assurance & Compliance
1 24 (5.58%) QA
2 7 (1.63%) SLA
3 1 (0.23%) WAI
System Software
1 1 (0.23%) NFS
1 1 (0.23%) Samba
1 1 (0.23%) VMware Infrastructure
Systems Management
1 2 (0.47%) Puppet
2 1 (0.23%) EMC NetWorker
Vendors
1 115 (26.74%) Google
2 80 (18.60%) Adobe
3 23 (5.35%) Microsoft
4 16 (3.72%) Omniture
4 16 (3.72%) Sitecore
5 15 (3.49%) EPiServer
5 15 (3.49%) Facebook
6 14 (3.26%) Twitter
7 13 (3.02%) Oracle
8 9 (2.09%) FatWire
9 8 (1.86%) Salesforce.com
9 8 (1.86%) IBM
10 7 (1.63%) SAP
10 7 (1.63%) Tableau
10 7 (1.63%) Eloqua
11 6 (1.40%) hybris
11 6 (1.40%) LogRhythm
12 5 (1.16%) PayPal
12 5 (1.16%) Demandware
12 5 (1.16%) Endeca
City, London
Staffworx Ltd
Rate: From £250 to £350 per annum market rates, please indicate expectations
Posted: Yesterday
Bracknell
Volt
Rate: £35 - £45 per hour
Posted: 2 days ago
South East
Computer People
Rate: £300.00 - £400.00 per day
Posted: 3 days ago
London
Preferred Choice
Rate: £200 - £300 per day
Posted: 4 days ago
London
Preferred Choice
Rate: £200 - £300 per day
Posted: 4 days ago
City, London
Spring Technology
Rate: £200.00 - £250.00 per day
Posted: 4 days ago
Essex
Senitor Associates
Rate: £100 - £200 per day
Posted: 5 days ago
Enfield, Middlesex
Executive Resource Group
Rate: £280 - 300 per day
Posted: 6 days ago
Solihull, West Midlands (County)
HAYS INFORMATION TECHNOLOGY
Rate: £200.00 - £250.00 per day
Posted: 6 days ago
Surrey
Hays IT - Uk Posting account
Rate: Excellent Rates
Posted: 13 days ago
City of London
Energize Recruitment Solutions Ltd
Rate: £300 - £450 per day
Posted: 20 days ago
Surrey
Hays IT - Uk Posting account
Rate: £201 per annum + Market Rate DOE
Posted: 24 days ago
London
ABRS
Rate: £500 - £550 per day
Posted: 27 days ago