The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 26 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Aug 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 432 415 409
Rank change year-on-year
-17 -6
Contract jobs citing SEO 226 253 238
As % of all contract IT jobs located in the UK 0.42% 0.43% 0.42%
As % of the Processes & Methodologies category 0.50% 0.54% 0.54%
Number of daily rates quoted 132 168 135
Median daily rate £325 £325 £300
Median daily rate % change year-on-year
- +8.33%
90% offered a daily rate of more than £197 £177 £168
10% offered a daily rate of more than £475 £495 £425
UK excluding London median daily rate £300 £350 £275
% change year-on-year
-14.28% +27.27%
Number of hourly rates quoted 10 4 8
Median hourly rate £27.84 £38.34 £31.50
Median hourly rate % change year-on-year
-27.37% +21.69%
90% offered a hourly rate of more than £19.45 £27.80 £14.45
10% offered a hourly rate of more than £42.40 £40.00 £68.25
UK excluding London median hourly rate £23.68 £38.34 £21.50
% change year-on-year
-38.22% +78.30%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44771 46893 44277
As % of all contract IT jobs located in the UK 82.75% 80.29% 78.48%
Number of daily rates quoted 29557 30468 27430
Median daily rate £438 £425 £405
Median daily rate % change year-on-year
+2.94% +4.93%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £590 £575 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1110 1273 1193
Median hourly rate £28.50 £31.44 £23.50
Median hourly rate % change year-on-year
-9.35% +33.78%
90% offered a hourly rate of more than £12.50 £12.50 £12.50
10% offered a hourly rate of more than £52.00 £52.13 £50.00
UK excluding London median hourly rate £30.00 £33.00 £25.75
% change year-on-year
-9.09% +28.15%

SEO
Jobs Demand Trend

The demand trend of contract jobs citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 26 August 2016.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 26 August 2016.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 26 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -10 222 £325 - 123
London -14 112 £350 +21.73% 42
South East +25 59 £285 +42.50% 19
Berkshire 0 25 £210 +10.52% 2
City of London +18 19 £375 +76.47% 6
West Midlands -16 17 £308 -31.66% 11
West Sussex +10 14 £295 - 1
Yorkshire -10 14 £425 +21.42% 8
West Yorkshire -2 13 £425 +21.42% 2
North West +20 12 £300 -20.00% 17
Leeds -11 12 £425 +21.42%
Telford - 10 - - 2
Shropshire - 10 - - 2
Bracknell -11 9 £210 +12.75%
Manchester +1 8 £300 -11.76% 9
Worthing -2 7 £425 -
Reading +11 6 £195 -2.50% 1
Surrey +11 6 £188 -44.44% 2
Buckinghamshire +16 5 £293 -19.31% 3
East Grinstead - 5 £290 -
South West +5 4 £300 -42.85% 7
Coventry - 4 - - 2
Stockport - 4 £331 -
Cheshire +16 3 £225 -55.88% 5
Milton Keynes +13 3 £293 -19.31% 2
Brighton +11 3 - - 2
Hertfordshire +11 3 £310 +8.77% 10
Scotland +8 3 £400 +143.96% 1
East of England +8 3 £310 +19.23% 12
East Sussex +8 3 - - 2

SEO
Top 30 Related IT Skills

For the 6 months to 26 August 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 157 (35.93%) Agile Software Development
2 153 (35.01%) HTML
3 146 (33.41%) Marketing
4 144 (32.95%) User Experience
5 131 (29.98%) Analytics
6 129 (29.52%) CSS
7 121 (27.69%) Social Media
8 117 (26.77%) CMS
9 109 (24.94%) JavaScript
10 95 (21.74%) Google
11 80 (18.31%) Google Analytics
12 78 (17.85%) Digital Marketing
13 76 (17.39%) Web Development
14 75 (17.16%) HTML5
15 74 (16.93%) Publishing
16 73 (16.70%) E-Commerce
17 72 (16.48%) CSS3
18 69 (15.79%) Pay per click
19 60 (13.73%) jQuery
20 56 (12.81%) Legal
21 51 (11.67%) Finance
22 50 (11.44%) Project Management
23 49 (11.21%) Web Application Development
24 47 (10.76%) Analytical Skills
24 47 (10.76%) Content Management
24 47 (10.76%) Git (software)
25 42 (9.61%) Degree
26 41 (9.38%) Scrum
26 41 (9.38%) Front End Development
27 40 (9.15%) Digital Media

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 117 (26.77%) CMS
2 20 (4.58%) Drupal
2 20 (4.58%) WordPress
3 11 (2.52%) Apache
3 11 (2.52%) SharePoint
4 10 (2.29%) Adobe Experience Manager
4 10 (2.29%) Umbraco
5 8 (1.83%) Apache Solr
6 7 (1.60%) Confluence
7 6 (1.37%) MS Exchange
8 5 (1.14%) Magnolia
8 5 (1.14%) Tomcat
9 4 (0.92%) IBM Notes
9 4 (0.92%) Kentico
9 4 (0.92%) Sitecore CMS
10 3 (0.69%) Elasticsearch
10 3 (0.69%) Exchange Server 2010
10 3 (0.69%) Joomla!
10 3 (0.69%) Mule
10 3 (0.69%) Skype for Business
Applications
1 31 (7.09%) Photoshop
2 20 (4.58%) MS Excel
3 19 (4.35%) MS Office
4 15 (3.43%) MS PowerPoint
5 12 (2.75%) Adobe Illustrator
6 8 (1.83%) GIMP
7 6 (1.37%) Spreadsheet
8 4 (0.92%) InDesign
8 4 (0.92%) MS Project
8 4 (0.92%) MS Visio
9 1 (0.23%) Adobe Creative Suite
9 1 (0.23%) Fireworks
9 1 (0.23%) SPSS
Business Applications
1 15 (3.43%) WebTrends
2 6 (1.37%) Magento
3 5 (1.14%) Sage X3
4 3 (0.69%) Eloqua
4 3 (0.69%) SAP Oil and Gas
5 2 (0.46%) Dynamics CRM
6 1 (0.23%) Adobe Campaign
6 1 (0.23%) Dynamics AX
6 1 (0.23%) Radian6
6 1 (0.23%) Unica
Cloud Services
1 80 (18.31%) Google Analytics
2 22 (5.03%) SaaS
3 10 (2.29%) GitHub
4 7 (1.60%) AdWords
4 7 (1.60%) Google Tag Manager
4 7 (1.60%) IaaS
5 6 (1.37%) Adobe Analytics
5 6 (1.37%) Amazon AWS
6 5 (1.14%) Adobe Creative Cloud
7 3 (0.69%) Basecamp
7 3 (0.69%) Google Apps
7 3 (0.69%) Microsoft Azure
7 3 (0.69%) Office 365
8 1 (0.23%) OneDrive
8 1 (0.23%) Yammer
Communications & Networking
1 16 (3.66%) Internet
2 10 (2.29%) LDAP
3 8 (1.83%) Intranet
4 7 (1.60%) HTTP
5 5 (1.14%) Network Security
6 4 (0.92%) Skype
7 3 (0.69%) DNS
7 3 (0.69%) TCP/IP
7 3 (0.69%) Wireless
8 2 (0.46%) DHCP
8 2 (0.46%) Extranet
8 2 (0.46%) Firewall
8 2 (0.46%) FTP
8 2 (0.46%) LAN
8 2 (0.46%) VoIP
8 2 (0.46%) WAN
9 1 (0.23%) HTTPS
9 1 (0.23%) PBX
9 1 (0.23%) SAN
9 1 (0.23%) Wi-Fi
Database & Business Intelligence
1 19 (4.35%) SQL Server
2 7 (1.60%) MySQL
3 5 (1.14%) Relational Database
4 4 (0.92%) SQL Server 2008
5 3 (0.69%) Jackrabbit
5 3 (0.69%) MongoDB
5 3 (0.69%) Redis
6 2 (0.46%) Big Data
6 2 (0.46%) Hadoop
7 1 (0.23%) BusinessObjects
7 1 (0.23%) Data Mining
7 1 (0.23%) Informix
7 1 (0.23%) OLAP
7 1 (0.23%) OLTP
7 1 (0.23%) Oracle Database
7 1 (0.23%) Oracle Database 11g
7 1 (0.23%) RDBMS
7 1 (0.23%) SQL Server Analysis Services
7 1 (0.23%) SQL Server Integration Services
7 1 (0.23%) SQL Server Reporting Services
Development Applications
1 47 (10.76%) Git (software)
2 22 (5.03%) JIRA
3 13 (2.97%) Grunt
4 11 (2.52%) gulp
4 11 (2.52%) JUnit
4 11 (2.52%) Subversion
5 10 (2.29%) Selenium
6 8 (1.83%) Jasmine
6 8 (1.83%) Maven
7 7 (1.60%) git-flow
8 6 (1.37%) Bower
8 6 (1.37%) Cucumber
9 5 (1.14%) Jenkins
9 5 (1.14%) WebDriver
9 5 (1.14%) webpack
10 4 (0.92%) Ant
10 4 (0.92%) Karma Test Runner
10 4 (0.92%) Mockito
10 4 (0.92%) Protractor
11 3 (0.69%) Vagrant
General
1 146 (33.41%) Marketing
2 74 (16.93%) Publishing
3 56 (12.81%) Legal
4 51 (11.67%) Finance
5 23 (5.26%) Retail
6 20 (4.58%) Advertising
6 20 (4.58%) Brand Awareness
7 18 (4.12%) German Language
8 13 (2.97%) Manufacturing
9 11 (2.52%) Banking
10 10 (2.29%) Telecoms
11 5 (1.14%) Electronics
11 5 (1.14%) Pharmaceutical
12 3 (0.69%) French Language
12 3 (0.69%) Games
12 3 (0.69%) Law
13 2 (0.46%) Polish Language
14 1 (0.23%) Automotive
14 1 (0.23%) Portuguese Language
Job Titles
1 118 (27.00%) Developer
2 65 (14.87%) Designer
3 53 (12.13%) Content Designer
4 42 (9.61%) Analyst
5 39 (8.92%) Front End Developer (Client-Side Developer)
6 36 (8.24%) Web Developer
7 23 (5.26%) Marketing Manager
8 19 (4.35%) Digital Analyst
9 18 (4.12%) Business Analyst
9 18 (4.12%) JavaScript Developer
10 16 (3.66%) SEO Manager
11 14 (3.20%) Content Editor
11 14 (3.20%) Project Manager
12 13 (2.97%) Content Manager
12 13 (2.97%) HTML Developer
12 13 (2.97%) Senior Developer
13 12 (2.75%) Digital Executive
14 11 (2.52%) Digital Project Manager
14 11 (2.52%) HTML CSS Developer
14 11 (2.52%) Web Editor
Libraries, Frameworks & Software Standards
1 153 (35.01%) HTML
2 129 (29.52%) CSS
3 75 (17.16%) HTML5
4 72 (16.48%) CSS3
5 60 (13.73%) jQuery
6 37 (8.47%) Sass
7 33 (7.55%) .NET
7 33 (7.55%) Twitter Bootstrap
8 32 (7.32%) AngularJS
9 28 (6.41%) LESS
10 24 (5.49%) Ajax
11 22 (5.03%) React
12 21 (4.81%) ASP.NET
13 20 (4.58%) XML
14 19 (4.35%) Web Services
15 14 (3.20%) Node.js
16 12 (2.75%) JSON
17 11 (2.52%) KnockoutJS
17 11 (2.52%) SAML
18 10 (2.29%) Middleware
Miscellaneous
1 144 (32.95%) User Experience
2 121 (27.69%) Social Media
3 47 (10.76%) Analytical Skills
4 40 (9.15%) Digital Media
5 37 (8.47%) Management Information System
6 22 (5.03%) Copywriting
7 15 (3.43%) Blog
8 13 (2.97%) Algorithms
9 11 (2.52%) Visualisation
10 10 (2.29%) Mobile App
11 7 (1.60%) W3C
12 6 (1.37%) Animation
12 6 (1.37%) FMCG
13 5 (1.14%) Mobile Banking
13 5 (1.14%) Wiki
14 4 (0.92%) Replication
15 3 (0.69%) Clustering
15 3 (0.69%) Computer Science
15 3 (0.69%) iPad
15 3 (0.69%) Taxonomies
Operating Systems
1 18 (4.12%) Linux
2 15 (3.43%) Unix
3 14 (3.20%) Windows
4 6 (1.37%) Android
4 6 (1.37%) Apple iOS
5 3 (0.69%) Mac OS X
5 3 (0.69%) Windows Server
5 3 (0.69%) Windows Server 2008
5 3 (0.69%) Windows Server 2012
6 2 (0.46%) Solaris
6 2 (0.46%) Windows 10
6 2 (0.46%) Windows 7
7 1 (0.23%) Mac OS
7 1 (0.23%) Ubuntu
7 1 (0.23%) Windows Server 2003
Processes & Methodologies
1 157 (35.93%) Agile Software Development
2 131 (29.98%) Analytics
3 78 (17.85%) Digital Marketing
4 76 (17.39%) Web Development
5 73 (16.70%) E-Commerce
6 69 (15.79%) Pay per click
7 50 (11.44%) Project Management
8 49 (11.21%) Web Application Development
9 47 (10.76%) Content Management
10 41 (9.38%) Front End Development
10 41 (9.38%) Scrum
11 36 (8.24%) Web Usability
12 32 (7.32%) CRM
12 32 (7.32%) Responsive Web Design
13 30 (6.86%) B2B
14 25 (5.72%) Stakeholder Management
14 25 (5.72%) Web Analytics
15 23 (5.26%) Online Marketing
15 23 (5.26%) TDD
16 22 (5.03%) Wireframes
Programming Languages
1 109 (24.94%) JavaScript
2 36 (8.24%) PHP
3 32 (7.32%) Java
4 17 (3.89%) SQL
5 12 (2.75%) C#
6 9 (2.06%) Python
7 8 (1.83%) Bash Shell
8 7 (1.60%) C
9 5 (1.14%) Groovy
10 4 (0.92%) Clojure
10 4 (0.92%) ES6
11 3 (0.69%) Haskell
11 3 (0.69%) VB.NET
12 2 (0.46%) Objective-C
12 2 (0.46%) T-SQL
13 1 (0.23%) ActionScript
13 1 (0.23%) Lua
13 1 (0.23%) PowerShell
13 1 (0.23%) Ruby
13 1 (0.23%) VB
Qualifications
1 42 (9.61%) Degree
2 7 (1.60%) Security Cleared
3 6 (1.37%) BPSS Clearance
4 4 (0.92%) SC Cleared
5 2 (0.46%) Microsoft Certification
6 1 (0.23%) A+ Certification
6 1 (0.23%) MCP
6 1 (0.23%) MCSA
6 1 (0.23%) PMI Certification
6 1 (0.23%) PMP
6 1 (0.23%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 10 (2.29%) QA
2 8 (1.83%) WCAG
3 6 (1.37%) Disclosure Scotland
4 5 (1.14%) SLA
5 3 (0.69%) Actionable Recommendations
6 1 (0.23%) Data Quality
6 1 (0.23%) WAI
System Software
1 9 (2.06%) Varnish
2 6 (1.37%) Active Directory
3 2 (0.46%) XenApp
4 1 (0.23%) Docker
4 1 (0.23%) ISA Server
4 1 (0.23%) vSphere
Systems Management
1 7 (1.60%) Opscode Chef
1 7 (1.60%) Puppet
2 3 (0.69%) Ansible
3 2 (0.46%) TeamSite
4 1 (0.23%) AirWatch
4 1 (0.23%) HP SiteScope
4 1 (0.23%) MOM
4 1 (0.23%) Rancher
4 1 (0.23%) Tivoli
Vendors
1 95 (21.74%) Google
2 27 (6.18%) Adobe
3 20 (4.58%) Microsoft
4 17 (3.89%) Salesforce.com
5 15 (3.43%) Marketo
6 12 (2.75%) Oracle
7 11 (2.52%) Omniture
8 8 (1.83%) Sage
9 7 (1.60%) Facebook
9 7 (1.60%) SaltStack
10 6 (1.37%) DoubleClick
10 6 (1.37%) HP
10 6 (1.37%) SAP
10 6 (1.37%) Sitecore
10 6 (1.37%) Tableau
10 6 (1.37%) Twitter
11 5 (1.14%) Apple
12 4 (0.92%) Citrix
12 4 (0.92%) FrontRange
12 4 (0.92%) Lotus
Central London / West End
Eaglecliff
Rate: From £45,000 to £50,000 per annum DOE
Posted: 11 hours ago
London
Mortimer Spinks
Rate: £250 - £300 per day
Posted: 9 hours ago
London
Coal IT Services
Rate: From £45,000 to £50,000 per annum Fixed Term
Posted: 9 hours ago
Fleetwood, Lancashire
Reed Technology
Rate: £600 - £650 per day
Posted: 3 days ago
Telford, Shropshire
Mercator IT Solutions
Rate: Excellent DOE
Posted: Yesterday
City, London
Spring Technology
Rate: £450 - £550 per day
Posted: 2 days ago
London
Deanslist Limited
Rate: From £300 to £400 per day
Posted: 4 days ago
London
Which?
Rate: Competitive
Posted: 21 days ago