The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 28 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 May 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 447 449 391
Rank change year-on-year
+2 -58
Contract jobs citing SEO 214 204 215
As % of all contract IT jobs located in the UK 0.39% 0.37% 0.41%
As % of the Processes & Methodologies category 0.48% 0.47% 0.52%
Number of daily rates quoted 152 116 125
Median daily rate £350 £298 £330
Median daily rate % change year-on-year
+17.64% -9.84%
90% offered a daily rate of more than £200 £175 £198
10% offered a daily rate of more than £500 £489 £464
UK excluding London median daily rate £350 £250 £330
% change year-on-year
+40.00% -24.24%
Number of hourly rates quoted 7 2 5
Median hourly rate £16.50 £93.75 £38.80
Median hourly rate % change year-on-year
-82.40% +141.62%
90% offered a hourly rate of more than £14.00 £28.75 £23.30
10% offered a hourly rate of more than £20.57 £158.75 £43.80
UK excluding London median hourly rate £16.25 £12.50 £43.25
% change year-on-year
+30.00% -71.09%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44683 43767 41024
As % of all contract IT jobs located in the UK 81.94% 79.28% 77.70%
Number of daily rates quoted 29624 27730 25945
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1039 1246 1211
Median hourly rate £28.50 £29.00 £28.00
Median hourly rate % change year-on-year
-1.72% +3.57%
90% offered a hourly rate of more than £12.75 £12.35 £13.00
10% offered a hourly rate of more than £47.50 £47.71 £50.00
UK excluding London median hourly rate £33.00 £30.00 £30.00
% change year-on-year
+10.00% -

SEO
Jobs Demand Trend

The demand trend of contract jobs citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 28 May 2016.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 28 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +2 205 £350 +14.75% 168
London -4 87 £375 +7.14% 54
South East +9 50 £275 +12.24% 30
Berkshire +9 34 £213 +11.84% 4
North West +10 22 £500 +61.29% 25
Yorkshire +25 15 £400 - 16
Bracknell -1 13 £253 +68.33%
West Midlands -18 13 £350 +29.62% 8
City of London +32 12 £375 +36.36% 4
West Yorkshire +11 11 £400 - 8
Reading - 11 £180 - 2
Leeds +4 9 £400 - 7
Cheshire 0 9 £500 - 4
East of England -2 8 £400 +60.00% 17
West Sussex - 8 £450 - 1
Shropshire - 8 £350 -
Telford - 8 £350 -
Warrington - 8 £500 -
South West -1 7 £350 +75.00% 10
Manchester -14 7 £350 +12.90% 17
Scotland -19 7 £350 +34.61%
Surrey -8 6 £525 +47.88% 12
Lancashire - 6 £420 - 3
Blackpool - 6 £420 -
Hertfordshire +6 5 £413 - 6
Worthing - 5 £425 -
East Midlands +4 4 £225 -25.00% 7
Glasgow +3 4 £200 -18.36%
Stockport - 4 £350 - 3
Watford +5 3 £450 -

SEO
Top 30 Related IT Skills

For the 6 months to 28 May 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 165 (38.37%) Marketing
2 159 (36.98%) HTML
3 150 (34.88%) Analytics
4 144 (33.49%) Agile Software Development
5 138 (32.09%) CSS
6 129 (30.00%) JavaScript
7 126 (29.30%) User Experience
8 113 (26.28%) CMS
9 108 (25.12%) HTML5
10 99 (23.02%) Google
11 98 (22.79%) Social Media
12 96 (22.33%) Web Development
13 88 (20.47%) Google Analytics
14 84 (19.53%) Digital Marketing
15 81 (18.84%) E-Commerce
16 76 (17.67%) CSS3
17 75 (17.44%) jQuery
18 65 (15.12%) Git (software)
19 55 (12.79%) Publishing
20 54 (12.56%) Finance
20 54 (12.56%) Project Management
21 53 (12.33%) Pay per click
22 51 (11.86%) Scrum
22 51 (11.86%) Content Management
22 51 (11.86%) Sass
23 50 (11.63%) Java
24 47 (10.93%) Subversion
24 47 (10.93%) PHP
25 44 (10.23%) LESS
25 44 (10.23%) Front End Development

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 113 (26.28%) CMS
2 21 (4.88%) Tomcat
3 20 (4.65%) IIS
4 19 (4.42%) Drupal
5 17 (3.95%) WordPress
6 16 (3.72%) Adobe Experience Manager
7 15 (3.49%) Apache Solr
8 14 (3.26%) Confluence
9 13 (3.02%) Apache
10 10 (2.33%) Node.js
11 8 (1.86%) Joomla!
12 7 (1.63%) Magnolia
12 7 (1.63%) SharePoint
12 7 (1.63%) Sitecore CMS
13 6 (1.40%) WebSphere
14 5 (1.16%) nginx
15 4 (0.93%) Facebook Platform
15 4 (0.93%) IBM Notes
15 4 (0.93%) Umbraco
16 3 (0.70%) Mule
Applications
1 27 (6.28%) Photoshop
2 20 (4.65%) MS Excel
3 14 (3.26%) MS Office
4 11 (2.56%) MS PowerPoint
5 9 (2.09%) Spreadsheet
6 8 (1.86%) GIMP
7 3 (0.70%) Adobe Illustrator
7 3 (0.70%) Fireworks
7 3 (0.70%) MS Project
7 3 (0.70%) MS Visio
8 1 (0.23%) Adobe Creative Suite
8 1 (0.23%) AutoCAD
8 1 (0.23%) SPSS
Business Applications
1 14 (3.26%) WebTrends
2 6 (1.40%) SAP Oil and Gas
3 4 (0.93%) Eloqua
4 3 (0.70%) Dynamics CRM
4 3 (0.70%) Magento
5 1 (0.23%) Primavera
5 1 (0.23%) Radian6
Cloud Services
1 88 (20.47%) Google Analytics
2 18 (4.19%) SaaS
3 17 (3.95%) Amazon AWS
4 16 (3.72%) Adobe Analytics
5 13 (3.02%) Google Tag Manager
6 12 (2.79%) Amazon EC2
7 8 (1.86%) GitHub
8 7 (1.63%) IaaS
9 4 (0.93%) AdWords
10 3 (0.70%) Google Cloud Platform
10 3 (0.70%) MailChimp
10 3 (0.70%) Office 365
11 1 (0.23%) Microsoft Azure
11 1 (0.23%) Yammer
Communications & Networking
1 17 (3.95%) Intranet
2 10 (2.33%) Internet
3 4 (0.93%) FTP
3 4 (0.93%) LDAP
3 4 (0.93%) Network Security
4 2 (0.47%) DNS
4 2 (0.47%) Firewall
4 2 (0.47%) HTTP
5 1 (0.23%) BIG-IP
5 1 (0.23%) DHCP
5 1 (0.23%) Ethernet
5 1 (0.23%) LAN
5 1 (0.23%) PBX
5 1 (0.23%) SSL
5 1 (0.23%) TCP/IP
5 1 (0.23%) TETRA
5 1 (0.23%) VoIP
5 1 (0.23%) WAN
5 1 (0.23%) WebEx
Database & Business Intelligence
1 17 (3.95%) SQL Server
2 13 (3.02%) MySQL
3 12 (2.79%) Relational Database
4 7 (1.63%) NoSQL
5 5 (1.16%) Big Data
5 5 (1.16%) Hadoop
5 5 (1.16%) Oracle Database
6 4 (0.93%) Data Mining
7 3 (0.70%) Apache Hive
7 3 (0.70%) Redis
8 1 (0.23%) BigQuery
8 1 (0.23%) HBase
8 1 (0.23%) OLAP
8 1 (0.23%) OLTP
8 1 (0.23%) Oracle Database 11g
8 1 (0.23%) SQL Server 2005
8 1 (0.23%) SQL Server 2008
8 1 (0.23%) SQL Server Analysis Services
8 1 (0.23%) SQL Server Integration Services
8 1 (0.23%) SQL Server Reporting Services
Development Applications
1 65 (15.12%) Git (software)
2 47 (10.93%) Subversion
3 26 (6.05%) JIRA
4 18 (4.19%) Mercurial
5 14 (3.26%) Grunt
6 12 (2.79%) JUnit
7 8 (1.86%) gulp
7 8 (1.86%) Selenium
8 6 (1.40%) Maven
9 5 (1.16%) Ant
9 5 (1.16%) Cucumber
9 5 (1.16%) Jasmine
9 5 (1.16%) WebDriver
10 4 (0.93%) Karma Test Runner
10 4 (0.93%) Visual Studio
11 3 (0.70%) Bower
11 3 (0.70%) Dreamweaver
11 3 (0.70%) Sublime Text
12 2 (0.47%) Protractor
12 2 (0.47%) SonarQube
General
1 165 (38.37%) Marketing
2 55 (12.79%) Publishing
3 54 (12.56%) Finance
4 24 (5.58%) Legal
5 21 (4.88%) Retail
6 18 (4.19%) Telecoms
7 14 (3.26%) German Language
8 13 (3.02%) Brand Awareness
8 13 (3.02%) Manufacturing
9 11 (2.56%) Banking
10 10 (2.33%) Advertising
11 8 (1.86%) Electronics
12 6 (1.40%) Games
13 4 (0.93%) French Language
13 4 (0.93%) Spanish Language
14 3 (0.70%) Italian Language
14 3 (0.70%) Law
15 2 (0.47%) Polish Language
15 2 (0.47%) Portuguese Language
15 2 (0.47%) Welsh Language
Job Titles
1 136 (31.63%) Developer
2 52 (12.09%) Analyst
3 49 (11.40%) Front End Developer (Client-Side Developer)
3 49 (11.40%) Web Developer
4 34 (7.91%) HTML Developer
5 28 (6.51%) JavaScript Developer
6 26 (6.05%) Designer
6 26 (6.05%) HTML CSS Developer
7 23 (5.35%) Content Designer
8 22 (5.12%) Content Editor
8 22 (5.12%) Digital Analyst
9 20 (4.65%) Business Analyst
9 20 (4.65%) Project Manager
10 19 (4.42%) Architect
10 19 (4.42%) UI Developer
11 18 (4.19%) Lead Developer
12 17 (3.95%) Front End Web Developer (Client-Side Developer)
12 17 (3.95%) Marketing Manager
13 16 (3.72%) Product Owner
14 14 (3.26%) SEO Manager
Libraries, Frameworks & Software Standards
1 159 (36.98%) HTML
2 138 (32.09%) CSS
3 108 (25.12%) HTML5
4 76 (17.67%) CSS3
5 75 (17.44%) jQuery
6 51 (11.86%) Sass
7 44 (10.23%) LESS
8 42 (9.77%) Ajax
9 38 (8.84%) .NET
10 35 (8.14%) AngularJS
11 32 (7.44%) XML
12 25 (5.81%) Web Services
12 25 (5.81%) XHTML
13 22 (5.12%) Twitter Bootstrap
14 20 (4.65%) ASP.NET
15 18 (4.19%) React
16 16 (3.72%) Middleware
17 14 (3.26%) Spring
18 13 (3.02%) JSP
19 12 (2.79%) Classic ASP
Miscellaneous
1 126 (29.30%) User Experience
2 98 (22.79%) Social Media
3 30 (6.98%) Analytical Skills
4 21 (4.88%) Digital Media
4 21 (4.88%) Management Information System
5 16 (3.72%) Mobile App
6 14 (3.26%) Algorithms
7 12 (2.79%) Copywriting
8 11 (2.56%) Computer Science
9 9 (2.09%) W3C
10 7 (1.63%) Blog
10 7 (1.63%) iPad
10 7 (1.63%) Visualisation
11 5 (1.16%) Web 2.0
11 5 (1.16%) Wiki
12 4 (0.93%) Data Structures
12 4 (0.93%) Statistics
13 3 (0.70%) Economics
13 3 (0.70%) Mathematics
13 3 (0.70%) NHS
Operating Systems
1 33 (7.67%) Linux
2 31 (7.21%) Windows
3 20 (4.65%) Windows Server
4 19 (4.42%) Unix
5 12 (2.79%) Red Hat Enterprise Linux
6 5 (1.16%) Apple iOS
7 4 (0.93%) Android
8 3 (0.70%) Windows Server 2008
9 2 (0.47%) Debian
9 2 (0.47%) Mac OS X
9 2 (0.47%) Solaris
9 2 (0.47%) Ubuntu
10 1 (0.23%) Mac OS
Processes & Methodologies
1 150 (34.88%) Analytics
2 144 (33.49%) Agile Software Development
3 96 (22.33%) Web Development
4 84 (19.53%) Digital Marketing
5 81 (18.84%) E-Commerce
6 54 (12.56%) Project Management
7 53 (12.33%) Pay per click
8 51 (11.86%) Content Management
8 51 (11.86%) Scrum
9 44 (10.23%) Front End Development
10 32 (7.44%) Web Application Development
11 29 (6.74%) B2B
11 29 (6.74%) Web Analytics
12 28 (6.51%) Wireframes
13 27 (6.28%) Stakeholder Management
14 26 (6.05%) Cross-Browser Compatibility
14 26 (6.05%) TDD
15 23 (5.35%) B2C
15 23 (5.35%) CRM
15 23 (5.35%) Open Source
Programming Languages
1 129 (30.00%) JavaScript
2 50 (11.63%) Java
3 47 (10.93%) PHP
4 29 (6.74%) SQL
5 19 (4.42%) C#
6 16 (3.72%) Python
7 11 (2.56%) XPath
8 8 (1.86%) Bash Shell
9 5 (1.16%) Groovy
10 4 (0.93%) C++
10 4 (0.93%) Clojure
10 4 (0.93%) ES6
11 3 (0.70%) C
11 3 (0.70%) Haskell
11 3 (0.70%) VBA
12 2 (0.47%) ActionScript
12 2 (0.47%) Objective-C
13 1 (0.23%) ECMAScript
13 1 (0.23%) Ruby
13 1 (0.23%) T-SQL
Qualifications
1 38 (8.84%) Degree
2 5 (1.16%) BPSS Clearance
2 5 (1.16%) Security Cleared
3 2 (0.47%) SC Cleared
4 1 (0.23%) A+ Certification
4 1 (0.23%) ISEB
4 1 (0.23%) MBA
4 1 (0.23%) PRINCE2 Practitioner
Quality Assurance & Compliance
1 13 (3.02%) QA
2 8 (1.86%) WCAG
3 7 (1.63%) Disclosure Scotland
4 1 (0.23%) Data Quality
4 1 (0.23%) P3O
4 1 (0.23%) SLA
4 1 (0.23%) WAI
System Software
1 6 (1.40%) Active Directory
2 4 (0.93%) Varnish
3 2 (0.47%) Hyper-V
4 1 (0.23%) ISA Server
4 1 (0.23%) VMware Infrastructure
4 1 (0.23%) vSphere
4 1 (0.23%) XenApp
Systems Management
1 7 (1.63%) Opscode Chef
1 7 (1.63%) Puppet
2 2 (0.47%) TeamSite
3 1 (0.23%) MOM
Vendors
1 99 (23.02%) Google
2 35 (8.14%) Adobe
3 20 (4.65%) Microsoft
4 14 (3.26%) Oracle
4 14 (3.26%) Salesforce.com
5 13 (3.02%) Tableau
5 13 (3.02%) Twitter
6 12 (2.79%) Facebook
6 12 (2.79%) Red Hat
7 9 (2.09%) hybris
7 9 (2.09%) Marketo
8 8 (1.86%) SAP
9 7 (1.63%) SaltStack
9 7 (1.63%) Sitecore
10 6 (1.40%) EPiServer
10 6 (1.40%) Omniture
11 4 (0.93%) IBM
11 4 (0.93%) Lotus
12 3 (0.70%) CODA
12 3 (0.70%) FatWire
Croydon, Surrey
AVMA
Posted: 7 hours ago
Northampton
Amoria Bond
Rate: £0.00 per annum
Posted: 3 days ago
Hemel Hempstead, Hertfordshire
ReThink Recruitment
Rate: £200 - £250 per day
Posted: Yesterday
Oxford, Oxfordshire
MARS Technical Recruitment
Rate: From £250 to £300 per day
Posted: 3 days ago
London
Mortimer Spinks
Rate: £350 - £400 per day
Posted: 4 days ago
Harrogate, North Yorkshire
CoreCom Consulting
Posted: 3 days ago
Bristol, Avon
Oscar
Posted: 4 days ago
City of London
Venturi
Rate: £350.00 - £450.00 per day
Posted: 19 days ago
London
Avion Recruitment Solutions
Rate: £40 - £50 per hour
Posted: 4 days ago
North Surrey
Simon James IT
Posted: 17 days ago
North Surrey
Simon James IT
Posted: 17 days ago
Essex
Ciber UK
Posted: 22 days ago