The first table below looks at the demand for SEO skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited SEO over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Search Engine Optimisation (SEO)
Rank 355 381 379
Rank change year-on-year
+26 -2
Contract jobs citing SEO 257 197 215
As % of all contract IT jobs located in the UK 0.47% 0.39% 0.37%
As % of the Processes & Methodologies category 0.63% 0.53% 0.53%
Number of daily rates quoted 149 116 117
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£300 £300 £300
90% offered a daily rate of more than £163 £162 £191
10% offered a daily rate of more than £450 £410 £450
UK excluding London average daily rate £300 £290 £284
% change year-on-year
+3.44% +2.20%
Number of hourly rates quoted 5 5 6
Average hourly rate £37.50 £12.50 £17.25
Average hourly rate % change year-on-year
+200.00% -27.53%
90% offered a hourly rate of more than £23.90 £12.50 £15.00
10% offered a hourly rate of more than £100.20 £24.20 £30.25
UK excluding London average hourly rate £40.50 £22.50 £17.25
% change year-on-year
+80.00% +30.43%
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40505 37197 40742
As % of all contract IT jobs located in the UK 74.09% 72.90% 70.42%
Number of daily rates quoted 25086 22561 23430
Average daily rate £400 £403 £400
Average daily rate % change year-on-year
-0.62% +0.62%
90% offered a daily rate of more than £275 £270 £268
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1158 1066 1445
Average hourly rate £25.00 £30.00 £30.56
Average hourly rate % change year-on-year
-16.66% -1.83%
90% offered a hourly rate of more than £12.54 £12.50 £13.42
10% offered a hourly rate of more than £47.50 £48.84 £47.00
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%

SEO
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing SEO within the UK as a proportion of the total demand within the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 25 July 2014.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 25 July 2014.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +30 250 £300 - 182
London +31 125 £325 +8.33% 56
South East -1 42 £300 +39.53% 39
Berkshire +18 30 £300 +42.85% 9
City of London +21 26 £200 -33.33% 10
Yorkshire +25 20 £413 +106.25% 22
West Yorkshire +23 18 £425 +112.50% 12
East of England -21 18 £260 -13.33% 10
South West -18 15 £300 -29.41% 7
North West 0 14 £275 -1.78% 22
West Midlands -11 14 £278 -15.26% 7
Hertfordshire 0 11 £260 -16.80% 3
Halifax - 11 £450 -
Manchester -3 8 £225 -10.00% 9
Reading +15 7 £300 - 5
Wiltshire +1 7 £313 -
Maidenhead -1 7 £348 +122.40%
Swindon +8 6 £300 -
Surrey +2 6 £390 - 8
Leeds +7 5 £170 -15.00% 7
Edinburgh -14 5 £325 - 1
Scotland -20 5 £325 -7.14% 4
Essex +4 4 - -
Southampton -5 4 £200 - 1
Bristol -18 4 £170 -69.09% 1
Hampshire -24 4 £200 -38.46% 5
Birmingham - 4 £280 - 3
Cambridgeshire -7 3 - - 5
Lancashire -14 3 - - 7
Cheshire +5 2 £275 -11.29% 3

SEO
Top 30 Related IT Skills

For the 6 months to 25 July 2014, IT contractor jobs within the UK citing SEO also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO.

1 271 (57.54%) HTML
2 237 (50.32%) CSS
3 194 (41.19%) JavaScript
4 156 (33.12%) Analytics
5 150 (31.85%) Marketing
5 150 (31.85%) jQuery
6 142 (30.15%) CMS
7 135 (28.66%) HTML5
8 134 (28.45%) E-Commerce
9 118 (25.05%) Content Management
10 116 (24.63%) Agile Software Development
11 102 (21.66%) CSS3
12 86 (18.26%) PHP
13 84 (17.83%) Social Media
14 83 (17.62%) Google
15 81 (17.20%) Ajax
15 81 (17.20%) Project Management
16 80 (16.99%) Adobe
17 78 (16.56%) MySQL
18 76 (16.14%) Scrum
19 71 (15.07%) Google Analytics
20 69 (14.65%) XML
20 69 (14.65%) XHTML
21 66 (14.01%) Git (software)
22 62 (13.16%) Digital Marketing
23 60 (12.74%) Web Development
24 58 (12.31%) Responsive Web Design
25 56 (11.89%) SQL Server
25 56 (11.89%) Web Analytics
25 56 (11.89%) Subversion

SEO
Top Related IT Skills by Category

For the 6 months to 25 July 2014, IT contractor jobs within the UK citing SEO also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited SEO. Up to 20 skills are shown per category.

Application Platforms
1 142 (30.15%) CMS
2 47 (9.98%) WordPress
3 25 (5.31%) SharePoint
4 24 (5.10%) Drupal
5 23 (4.88%) Umbraco
6 19 (4.03%) Confluence
6 19 (4.03%) IIS
7 18 (3.82%) Tomcat
7 18 (3.82%) Adobe CQ
8 8 (1.70%) Magnolia
9 7 (1.49%) Node.js
9 7 (1.49%) Sitecore CMS
10 6 (1.27%) WebSphere
11 4 (0.85%) Joomla!
11 4 (0.85%) IBM Notes
12 3 (0.64%) SharePoint 2010
13 2 (0.42%) Apache
13 2 (0.42%) TeamSite
13 2 (0.42%) Apache Solr
14 1 (0.21%) ExpressionEngine
Applications
1 54 (11.46%) Photoshop
2 37 (7.86%) Adobe Illustrator
3 13 (2.76%) MS Office
3 13 (2.76%) MS Excel
4 11 (2.34%) MS PowerPoint
5 8 (1.70%) Spreadsheet
6 6 (1.27%) Fireworks
7 5 (1.06%) MS Project
7 5 (1.06%) Acrobat
8 3 (0.64%) MS Visio
9 2 (0.42%) OmniGraffle
10 1 (0.21%) PaintShop Pro
10 1 (0.21%) InDesign
Business Applications
1 71 (15.07%) Google Analytics
2 31 (6.58%) Magento
3 20 (4.25%) WebTrends
4 13 (2.76%) SiteCatalyst
5 3 (0.64%) Oracle CRM
5 3 (0.64%) Dynamics CRM
5 3 (0.64%) Dynamics AX
6 2 (0.42%) Agresso
7 1 (0.21%) SAP Oil and Gas
7 1 (0.21%) Fredhopper
Cloud Services
1 5 (1.06%) Microsoft Azure
2 4 (0.85%) Amazon AWS
2 4 (0.85%) GitHub
3 3 (0.64%) SaaS
4 2 (0.42%) SuccessFactors
5 1 (0.21%) Basecamp
5 1 (0.21%) Google Apps
Communications & Networking
1 27 (5.73%) Internet
2 10 (2.12%) Intranet
3 4 (0.85%) DNS
4 2 (0.42%) SSL
4 2 (0.42%) FTP
4 2 (0.42%) Firewall
4 2 (0.42%) MVNO
5 1 (0.21%) HTTP
5 1 (0.21%) Broadband
5 1 (0.21%) SMS
5 1 (0.21%) Extranet
Database & Business Intelligence
1 78 (16.56%) MySQL
2 56 (11.89%) SQL Server
3 18 (3.82%) SQL Server 2008
4 8 (1.70%) Relational Database
5 5 (1.06%) MongoDB
6 2 (0.42%) Oracle Reports
6 2 (0.42%) Data Warehouse
7 1 (0.21%) PostgreSQL
7 1 (0.21%) DB2
7 1 (0.21%) SQL Server 2012
7 1 (0.21%) Oracle Database
Development Applications
1 66 (14.01%) Git (software)
2 56 (11.89%) Subversion
3 30 (6.37%) JIRA
4 20 (4.25%) JUnit
4 20 (4.25%) Dreamweaver
4 20 (4.25%) Mercurial
5 19 (4.03%) TeamCity
5 19 (4.03%) Kiln
6 16 (3.40%) Visual Studio
7 12 (2.55%) JSUnit
7 12 (2.55%) Jasmine
7 12 (2.55%) PHPUnit
8 5 (1.06%) Ant
9 4 (0.85%) Mocha
10 3 (0.64%) QUnit
10 3 (0.64%) RSpec
10 3 (0.64%) WebDriver
10 3 (0.64%) Eclipse
10 3 (0.64%) JMeter
10 3 (0.64%) Selenium
General
1 150 (31.85%) Marketing
2 47 (9.98%) Finance
2 47 (9.98%) Legal
3 46 (9.77%) Retail
4 41 (8.70%) Publishing
5 23 (4.88%) Advertising
6 12 (2.55%) Banking
6 12 (2.55%) Pharmaceutical
6 12 (2.55%) German Language
7 7 (1.49%) Games
8 6 (1.27%) Telecoms
9 5 (1.06%) Automotive
9 5 (1.06%) French Language
10 3 (0.64%) Dutch Language
10 3 (0.64%) Arabic Language
10 3 (0.64%) Retail Banking
11 2 (0.42%) Multimedia
11 2 (0.42%) Manufacturing
11 2 (0.42%) Back Office
11 2 (0.42%) Electronics
Job Titles
1 207 (43.95%) Developer
2 80 (16.99%) Web Developer
3 68 (14.44%) Front-End Developer
4 40 (8.49%) Designer
5 33 (7.01%) Project Manager
6 21 (4.46%) Analyst
7 19 (4.03%) Content Manager
8 18 (3.82%) Digital Project Manager
9 15 (3.18%) Front-End Web Developer
9 15 (3.18%) Senior Developer
10 12 (2.55%) .NET Developer
10 12 (2.55%) PPC Manager
10 12 (2.55%) PPC Analyst
10 12 (2.55%) UI Programmer
10 12 (2.55%) Web Manager
10 12 (2.55%) Content Editor
10 12 (2.55%) PPC Specialist
10 12 (2.55%) UI Developer
10 12 (2.55%) PPC Executive
11 11 (2.34%) Copywriter
Libraries, Frameworks & Software Standards
1 271 (57.54%) HTML
2 237 (50.32%) CSS
3 150 (31.85%) jQuery
4 135 (28.66%) HTML5
5 102 (21.66%) CSS3
6 81 (17.20%) Ajax
7 69 (14.65%) XHTML
7 69 (14.65%) XML
8 46 (9.77%) .NET
9 38 (8.07%) AngularJS
10 36 (7.64%) Sass
11 35 (7.43%) JSP
12 34 (7.22%) ASP.NET
13 33 (7.01%) JSON
14 32 (6.79%) Twitter Bootstrap
15 26 (5.52%) LESS
16 21 (4.46%) XSLT
17 19 (4.03%) Backbone.js
17 19 (4.03%) ASP.NET MVC
17 19 (4.03%) Spring
Miscellaneous
1 84 (17.83%) Social Media
2 25 (5.31%) Mobile App
3 24 (5.10%) Copywriting
4 21 (4.46%) Digital Media
5 16 (3.40%) W3C
6 15 (3.18%) Management Information System
7 10 (2.12%) Computer Science
8 9 (1.91%) Blog
9 8 (1.70%) Open Source
10 6 (1.27%) Statistics
11 5 (1.06%) Web 2.0
11 5 (1.06%) iPad
12 4 (0.85%) Wiki
12 4 (0.85%) Social Network
12 4 (0.85%) N-Tier
13 3 (0.64%) Blackberry
13 3 (0.64%) Smartphone
13 3 (0.64%) Animation
13 3 (0.64%) FMCG
13 3 (0.64%) Semantic Web
Operating Systems
1 35 (7.43%) Windows
2 28 (5.94%) UNIX
3 19 (4.03%) Windows Server 2003
3 19 (4.03%) Windows Server 2008
4 14 (2.97%) Linux
5 11 (2.34%) Android
6 9 (1.91%) Apple iOS
7 6 (1.27%) Solaris
8 3 (0.64%) BlackBerry OS
8 3 (0.64%) Windows Mobile
Processes & Methodologies
1 156 (33.12%) Analytics
2 134 (28.45%) E-Commerce
3 118 (25.05%) Content Management
4 116 (24.63%) Agile Software Development
5 81 (17.20%) Project Management
6 76 (16.14%) Scrum
7 62 (13.16%) Digital Marketing
8 60 (12.74%) Web Development
9 58 (12.31%) Responsive Web Design
10 56 (11.89%) Web Analytics
11 54 (11.46%) Pay per click
12 52 (11.04%) MVC
13 44 (9.34%) Unit Testing
14 41 (8.70%) OO
15 37 (7.86%) TDD
15 37 (7.86%) Kanban
16 36 (7.64%) Continuous Integration
17 35 (7.43%) User Acceptance Testing
18 26 (5.52%) B2C
18 26 (5.52%) Benchmarking
Programming Languages
1 194 (41.19%) JavaScript
2 86 (18.26%) PHP
3 50 (10.62%) Java
4 47 (9.98%) SQL
5 46 (9.77%) C#
6 7 (1.49%) Ruby
7 4 (0.85%) VB.NET
7 4 (0.85%) ActionScript
7 4 (0.85%) Python
8 3 (0.64%) C
8 3 (0.64%) Groovy
8 3 (0.64%) ActionScript 3.0
9 2 (0.42%) PHP5
9 2 (0.42%) C++
10 1 (0.21%) PHP4
10 1 (0.21%) PL/SQL
10 1 (0.21%) CoffeeScript
Qualifications
1 46 (9.77%) Degree
2 4 (0.85%) PMP
2 4 (0.85%) PMI Certification
3 3 (0.64%) ISEB
4 1 (0.21%) Postgraduate
4 1 (0.21%) SC Cleared
4 1 (0.21%) Security Cleared
4 1 (0.21%) ACCA
4 1 (0.21%) CIMA
Quality Assurance & Compliance
1 28 (5.94%) QA
2 7 (1.49%) SLA
3 4 (0.85%) WCAG
4 2 (0.42%) Section 508
5 1 (0.21%) WAI
Systems Management
1 2 (0.42%) Capistrano
Vendors
1 83 (17.62%) Google
2 80 (16.99%) Adobe
3 20 (4.25%) hybris
4 19 (4.03%) Venda
5 18 (3.82%) Twitter
5 18 (3.82%) Omniture
6 17 (3.61%) Facebook
7 16 (3.40%) Microsoft
8 10 (2.12%) FatWire
8 10 (2.12%) Sitecore
9 9 (1.91%) Oracle
10 6 (1.27%) Zend
11 5 (1.06%) IBM
11 5 (1.06%) Apple
11 5 (1.06%) Salesforce.com
12 4 (0.85%) TIBCO
12 4 (0.85%) Open Text
12 4 (0.85%) Lotus
12 4 (0.85%) SAP
12 4 (0.85%) AccuRev
Reading
Volt
Rate: £25000.00 - £28000.00 per annum
Posted: 2 days ago
City, London
Salt
Rate: £25000 - £30000 per annum
Posted: 3 days ago
Hampshire
Hays IT - Uk Posting account
Rate: £250.00 - £300.00 per day
Posted: 4 days ago
Leicestershire
Oho Group Ltd.
Rate: £100 to £180 per day
Posted: 4 days ago
London
Staffworx Ltd
Rate: excellent rate
Posted: 6 days ago
West London
Lorien Resourcing
Rate: £350 - £400 per day
Posted: 6 days ago
Merseyside
Computer People
Rate: £150.00 - £200.00 per day
Posted: 6 days ago
Hertfordshire
Explore Recruitment Solutions
Rate: £200 - £300 per day
Posted: 6 days ago
UK
Altigi GmbH / Goodgame Studios
Rate: competitive salary
Posted: 9 days ago
London, United Kingdom
Amnesty International
Rate: £43,812
Posted: 11 days ago
Southampton, Hampshire
University of Southampton
Rate: From £30,728 to £34,565 per annum
Posted: 12 days ago
Lancaster, Lancashire
Citybase Apartments (Worldview Limited)
Rate: £30,000 - £40,000
Posted: 19 days ago
Leeds
Interquest - IQ ERP
Rate: £neg on experience
Posted: 19 days ago
City of London
Reed Technology - UK Posting Account
Rate: £31 - £42 per hour + negotiable
Posted: 20 days ago
London
Creative Personnel
Rate: £210 - £220 per day
Posted: 26 days ago
Loughborough
Interquest - ITQ Financial - Tunbridge Wells
Rate: £325 - £375 per day
Posted: 26 days ago
West Midlands
Amoria Bond - UK
Posted: 27 days ago