The table below looks at the statistics for SEO skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited SEO over the 3 months to 26 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
26 Sep 2016
Same period 2015 Same period 2014
Search Engine Optimisation (SEO)
Rank 442 414 423
Rank change year-on-year
-28 +9
Contract jobs citing SEO 217 255 221
As % of all contract IT jobs located in the UK 0.40% 0.45% 0.38%
As % of the Processes & Methodologies category 0.49% 0.55% 0.49%
Number of daily rates quoted 123 163 132
Median daily rate £325 £350 £300
Median daily rate % change year-on-year
-7.14% +16.66%
90% offered a daily rate of more than £197 £188 £164
10% offered a daily rate of more than £475 £510 £465
UK excluding London median daily rate £345 £375 £275
% change year-on-year
-8.00% +36.36%
Number of hourly rates quoted 8 5 6
Median hourly rate £20.56 £40.00 £31.50
Median hourly rate % change year-on-year
-48.61% +26.98%
90% offered a hourly rate of more than £16.75 £29.07 £19.75
10% offered a hourly rate of more than £55.20 £43.00 £88.25
UK excluding London median hourly rate £19.61 £40.00 £27.50
% change year-on-year
-50.97% +45.45%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44605 46363 44678
As % of all contract IT jobs located in the UK 83.11% 81.03% 77.22%
Number of daily rates quoted 29540 30319 27925
Median daily rate £440 £425 £413
Median daily rate % change year-on-year
+3.52% +3.03%
90% offered a daily rate of more than £300 £288 £275
10% offered a daily rate of more than £595 £580 £575
UK excluding London median daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1156 1285 1224
Median hourly rate £30.50 £32.00 £24.00
Median hourly rate % change year-on-year
-4.68% +33.33%
90% offered a hourly rate of more than £12.58 £12.50 £12.51
10% offered a hourly rate of more than £50.00 £49.57 £53.50
UK excluding London median hourly rate £32.50 £33.64 £26.00
% change year-on-year
-3.38% +29.38%

SEO
Jobs Demand Trend

The demand trend of contract jobs citing SEO as a proportion of all IT contracts with a match in the Processes & Methodologies category.

SEO Jobs Demand Trend in the UK

SEO
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing SEO within the UK.

SEO Daily Rate Trend in the UK

SEO
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 26 September 2016.

SEO Daily Rate Histogram in the UK

SEO
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing SEO within the UK.

SEO Hourly Rate Trend in the UK

SEO
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing SEO within the UK over the 3 months to 26 September 2016.

SEO Hourly Rate Histogram in the UK

SEO
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing SEO within the UK over the 3 months to 26 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 212 £325 -7.14% 152
London -14 102 £300 +3.44% 62
South East +18 57 £290 -17.14% 20
Berkshire +3 20 £325 +70.78% 3
City of London +11 16 £400 +82.85% 5
West Sussex +6 15 £295 -
North West +22 14 £338 -15.62% 21
West Yorkshire +2 14 £425 +21.42% 2
Yorkshire 0 14 £425 +21.42% 12
West Midlands -16 14 - - 5
Leeds -2 13 £400 +14.28% 1
Telford - 12 - -
Shropshire - 12 - -
Worthing -12 8 £425 -
Hampshire +12 7 £325 - 4
Manchester 0 7 £313 -9.42% 11
Surrey +12 6 £188 -54.26% 5
East Grinstead +1 5 £290 -
East Midlands -8 5 - - 8
Bracknell -17 5 £210 +12.75%
Buckinghamshire +17 4 £275 -24.13%
Leicestershire +6 4 - - 1
Hertfordshire +2 4 £400 +40.35% 8
Leicester +1 4 - -
East of England -2 4 £400 +53.84% 14
Maidenhead -6 4 - -
Reading +15 3 £195 -2.50% 2
South West +8 3 £450 +16.88% 8
Cheshire +5 3 £225 -55.88% 2
Bristol +4 3 £450 +16.88% 1

SEO
Top 30 Related IT Skills

For the 6 months to 26 September 2016, IT contractor jobs citing SEO also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for SEO.

1 162 (37.33%) User Experience
2 159 (36.64%) Agile Software Development
3 149 (34.33%) HTML
4 148 (34.10%) Marketing
5 136 (31.34%) Analytics
6 127 (29.26%) Social Media
7 120 (27.65%) CSS
8 115 (26.50%) CMS
9 102 (23.50%) JavaScript
10 95 (21.89%) Google
11 83 (19.12%) Publishing
12 81 (18.66%) Google Analytics
13 75 (17.28%) Digital Marketing
14 71 (16.36%) Web Development
14 71 (16.36%) HTML5
15 70 (16.13%) Pay per click
16 69 (15.90%) CSS3
17 68 (15.67%) E-Commerce
18 62 (14.29%) Legal
19 55 (12.67%) Web Application Development
19 55 (12.67%) Analytical Skills
20 53 (12.21%) Content Management
21 50 (11.52%) Finance
22 46 (10.60%) jQuery
23 45 (10.37%) Project Management
24 44 (10.14%) Degree
25 42 (9.68%) Front End Development
26 41 (9.45%) Git (software)
26 41 (9.45%) Web Usability
27 39 (8.99%) Management Information System

SEO
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 115 (26.50%) CMS
2 20 (4.61%) Drupal
3 18 (4.15%) WordPress
4 11 (2.53%) Apache
4 11 (2.53%) SharePoint
4 11 (2.53%) Sitecore CMS
4 11 (2.53%) Umbraco
5 8 (1.84%) Adobe Experience Manager
5 8 (1.84%) Apache Solr
6 5 (1.15%) MS Exchange
7 4 (0.92%) Kentico
8 3 (0.69%) Elasticsearch
8 3 (0.69%) Exchange Server 2010
8 3 (0.69%) Magnolia
8 3 (0.69%) Mule
8 3 (0.69%) Skype for Business
8 3 (0.69%) Tomcat
9 2 (0.46%) IBM Notes
9 2 (0.46%) Joomla!
9 2 (0.46%) SAS
Applications
1 33 (7.60%) Photoshop
2 20 (4.61%) MS Excel
2 20 (4.61%) MS Office
3 15 (3.46%) MS PowerPoint
4 14 (3.23%) Adobe Illustrator
5 8 (1.84%) GIMP
6 6 (1.38%) Spreadsheet
7 5 (1.15%) MS Visio
8 4 (0.92%) InDesign
8 4 (0.92%) MS Project
9 2 (0.46%) Adobe Creative Suite
9 2 (0.46%) SPSS
10 1 (0.23%) Fireworks
10 1 (0.23%) OmniGraffle
Business Applications
1 12 (2.76%) WebTrends
2 6 (1.38%) Magento
3 5 (1.15%) Sage X3
4 3 (0.69%) Eloqua
4 3 (0.69%) SAP Oil and Gas
5 2 (0.46%) Dynamics CRM
6 1 (0.23%) Adobe Campaign
6 1 (0.23%) Dynamics AX
6 1 (0.23%) Radian6
6 1 (0.23%) Unica
Cloud Services
1 81 (18.66%) Google Analytics
2 19 (4.38%) SaaS
3 10 (2.30%) Adobe Analytics
3 10 (2.30%) GitHub
4 7 (1.61%) AdWords
4 7 (1.61%) IaaS
5 6 (1.38%) Amazon AWS
5 6 (1.38%) Google Tag Manager
6 5 (1.15%) Adobe Creative Cloud
7 3 (0.69%) Basecamp
7 3 (0.69%) Google Apps
7 3 (0.69%) Microsoft Azure
7 3 (0.69%) Office 365
8 1 (0.23%) OneDrive
8 1 (0.23%) Responsys
8 1 (0.23%) Yammer
Communications & Networking
1 15 (3.46%) Internet
2 10 (2.30%) LDAP
3 9 (2.07%) Intranet
4 7 (1.61%) HTTP
5 5 (1.15%) Network Security
6 4 (0.92%) Skype
7 3 (0.69%) FTP
7 3 (0.69%) TCP/IP
7 3 (0.69%) Wireless
8 2 (0.46%) DNS
8 2 (0.46%) Extranet
8 2 (0.46%) Firewall
8 2 (0.46%) LAN
8 2 (0.46%) VoIP
8 2 (0.46%) WAN
9 1 (0.23%) DHCP
9 1 (0.23%) HTTPS
9 1 (0.23%) PBX
9 1 (0.23%) SAN
9 1 (0.23%) VPN
Database & Business Intelligence
1 17 (3.92%) SQL Server
2 4 (0.92%) MySQL
2 4 (0.92%) SQL Server 2008
3 3 (0.69%) Big Data
3 3 (0.69%) Jackrabbit
3 3 (0.69%) MongoDB
3 3 (0.69%) Redis
4 2 (0.46%) BusinessObjects
4 2 (0.46%) Hadoop
4 2 (0.46%) NoSQL
5 1 (0.23%) Apache Cassandra
5 1 (0.23%) Data Mining
5 1 (0.23%) HBase
5 1 (0.23%) Informix
5 1 (0.23%) OLAP
5 1 (0.23%) OLTP
5 1 (0.23%) Oracle Database 11g
5 1 (0.23%) RDBMS
5 1 (0.23%) SQL Server Analysis Services
5 1 (0.23%) SQL Server Reporting Services
Development Applications
1 41 (9.45%) Git (software)
2 17 (3.92%) JIRA
3 12 (2.76%) Grunt
4 10 (2.30%) gulp
4 10 (2.30%) Subversion
5 8 (1.84%) Jasmine
6 7 (1.61%) git-flow
7 6 (1.38%) Bower
7 6 (1.38%) Maven
8 5 (1.15%) Jenkins
8 5 (1.15%) JUnit
8 5 (1.15%) Selenium
8 5 (1.15%) webpack
9 4 (0.92%) Cucumber
9 4 (0.92%) Karma Test Runner
9 4 (0.92%) Mockito
9 4 (0.92%) Protractor
10 3 (0.69%) Vagrant
11 2 (0.46%) Axure RP
11 2 (0.46%) Mocha
General
1 148 (34.10%) Marketing
2 83 (19.12%) Publishing
3 62 (14.29%) Legal
4 50 (11.52%) Finance
5 27 (6.22%) Retail
6 20 (4.61%) Advertising
7 17 (3.92%) Brand Awareness
8 13 (3.00%) German Language
8 13 (3.00%) Telecoms
9 11 (2.53%) Manufacturing
10 7 (1.61%) Banking
11 6 (1.38%) Pharmaceutical
12 5 (1.15%) Electronics
13 4 (0.92%) Law
14 3 (0.69%) French Language
14 3 (0.69%) Games
15 2 (0.46%) Polish Language
16 1 (0.23%) Financial Institution
16 1 (0.23%) Portuguese Language
Job Titles
1 102 (23.50%) Developer
2 76 (17.51%) Designer
3 62 (14.29%) Content Designer
4 39 (8.99%) Analyst
5 37 (8.53%) Front End Developer (Client-Side Developer)
6 32 (7.37%) Web Developer
7 23 (5.30%) Marketing Manager
8 18 (4.15%) SEO Manager
9 17 (3.92%) Digital Analyst
10 15 (3.46%) Business Analyst
10 15 (3.46%) JavaScript Developer
11 14 (3.23%) Content Editor
12 13 (3.00%) Content Manager
12 13 (3.00%) Project Manager
13 12 (2.76%) Web Editor
13 12 (2.76%) Web Manager
14 11 (2.53%) Senior Developer
15 10 (2.30%) Digital Executive
15 10 (2.30%) Digital Marketing Manager
15 10 (2.30%) Drupal Developer
Libraries, Frameworks & Software Standards
1 149 (34.33%) HTML
2 120 (27.65%) CSS
3 71 (16.36%) HTML5
4 69 (15.90%) CSS3
5 46 (10.60%) jQuery
6 30 (6.91%) Sass
7 28 (6.45%) .NET
8 27 (6.22%) AngularJS
8 27 (6.22%) Twitter Bootstrap
9 21 (4.84%) LESS
9 21 (4.84%) React
10 19 (4.38%) Ajax
11 16 (3.69%) ASP.NET
12 15 (3.46%) XML
13 14 (3.23%) Node.js
14 11 (2.53%) JSON
14 11 (2.53%) KnockoutJS
14 11 (2.53%) SAML
15 10 (2.30%) Middleware
15 10 (2.30%) Web Services
Miscellaneous
1 162 (37.33%) User Experience
2 127 (29.26%) Social Media
3 55 (12.67%) Analytical Skills
4 39 (8.99%) Management Information System
5 36 (8.29%) Digital Media
6 21 (4.84%) Copywriting
7 16 (3.69%) Visualisation
8 15 (3.46%) Blog
9 13 (3.00%) Algorithms
10 8 (1.84%) FMCG
11 7 (1.61%) Taxonomies
12 6 (1.38%) Animation
12 6 (1.38%) Mobile App
12 6 (1.38%) W3C
13 5 (1.15%) Mobile Banking
14 3 (0.69%) Clustering
14 3 (0.69%) Computer Science
14 3 (0.69%) NHS
14 3 (0.69%) Replication
14 3 (0.69%) Social Network
Operating Systems
1 14 (3.23%) Linux
2 12 (2.76%) Windows
3 11 (2.53%) Unix
4 5 (1.15%) Android
4 5 (1.15%) Apple iOS
5 3 (0.69%) Mac OS X
5 3 (0.69%) Windows Server
5 3 (0.69%) Windows Server 2008
5 3 (0.69%) Windows Server 2012
6 2 (0.46%) Windows 10
6 2 (0.46%) Windows 7
7 1 (0.23%) Mac OS
7 1 (0.23%) Ubuntu
7 1 (0.23%) Windows Server 2003
Processes & Methodologies
1 159 (36.64%) Agile Software Development
2 136 (31.34%) Analytics
3 75 (17.28%) Digital Marketing
4 71 (16.36%) Web Development
5 70 (16.13%) Pay per click
6 68 (15.67%) E-Commerce
7 55 (12.67%) Web Application Development
8 53 (12.21%) Content Management
9 45 (10.37%) Project Management
10 42 (9.68%) Front End Development
11 41 (9.45%) Web Usability
12 33 (7.60%) Scrum
13 32 (7.37%) CRM
14 31 (7.14%) B2B
15 30 (6.91%) Web Analytics
16 29 (6.68%) Responsive Web Design
17 27 (6.22%) Wireframes
18 22 (5.07%) Stakeholder Management
19 21 (4.84%) Business Analysis
19 21 (4.84%) Migration
Programming Languages
1 102 (23.50%) JavaScript
2 36 (8.29%) PHP
3 23 (5.30%) Java
4 18 (4.15%) SQL
5 13 (3.00%) C#
6 9 (2.07%) C
6 9 (2.07%) Python
7 7 (1.61%) Bash Shell
8 4 (0.92%) Clojure
8 4 (0.92%) ES6
9 3 (0.69%) Haskell
9 3 (0.69%) VB.NET
10 2 (0.46%) Groovy
10 2 (0.46%) R
10 2 (0.46%) Scala
10 2 (0.46%) T-SQL
11 1 (0.23%) Lua
11 1 (0.23%) PowerShell
11 1 (0.23%) Ruby
11 1 (0.23%) VB
Qualifications
1 44 (10.14%) Degree
2 7 (1.61%) BPSS Clearance
3 6 (1.38%) Security Cleared
4 3 (0.69%) SC Cleared
5 2 (0.46%) Microsoft Certification
6 1 (0.23%) A+ Certification
6 1 (0.23%) MBA
6 1 (0.23%) MCP
6 1 (0.23%) MCSA
6 1 (0.23%) PMI Certification
6 1 (0.23%) PMP
6 1 (0.23%) PRINCE2 Certification
6 1 (0.23%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 9 (2.07%) QA
2 8 (1.84%) WCAG
3 6 (1.38%) Disclosure Scotland
4 5 (1.15%) SLA
5 3 (0.69%) Actionable Recommendations
5 3 (0.69%) Data Quality
6 1 (0.23%) WAI
System Software
1 9 (2.07%) Varnish
2 5 (1.15%) Active Directory
3 2 (0.46%) XenApp
4 1 (0.23%) Docker
4 1 (0.23%) ISA Server
4 1 (0.23%) vSphere
Systems Management
1 8 (1.84%) Puppet
2 7 (1.61%) Opscode Chef
3 3 (0.69%) Ansible
4 2 (0.46%) Tivoli NetView
5 1 (0.23%) AirWatch
5 1 (0.23%) HP SiteScope
5 1 (0.23%) MOM
5 1 (0.23%) PowerCLI
5 1 (0.23%) Rancher
5 1 (0.23%) TeamSite
5 1 (0.23%) Tivoli
Vendors
1 95 (21.89%) Google
2 27 (6.22%) Adobe
3 19 (4.38%) Microsoft
4 13 (3.00%) Salesforce.com
4 13 (3.00%) Sitecore
5 12 (2.76%) Marketo
6 11 (2.53%) Omniture
7 10 (2.30%) DoubleClick
7 10 (2.30%) Oracle
8 8 (1.84%) Sage
8 8 (1.84%) Tableau
9 7 (1.61%) Facebook
9 7 (1.61%) SaltStack
9 7 (1.61%) Twitter
10 5 (1.15%) Apple
10 5 (1.15%) HP
10 5 (1.15%) SAP
11 4 (0.92%) Citrix
11 4 (0.92%) FrontRange
11 4 (0.92%) Hitwise
Macclesfield, Cheshire
Spring Technology
Rate: £400.00 per day
Posted: 2 days ago
London
IntaPeople
Rate: £300 - £350 per day
Posted: 4 days ago
London
Rullion IT Plus
Posted: 4 days ago
City, London
Harvey Nash plc
Rate: £350 - £425 per day
Posted: 4 days ago
Berkshire
Sanderson
Rate: £200 - £300 per day
Posted: 5 days ago
London
Hydrogen Group
Posted: 4 days ago
London
Mortimer Spinks
Rate: £250 - £300 per day
Posted: 3 days ago
Northamptonshire
Progressive Recruitment
Rate: competitive
Posted: 3 days ago
London
MA Associates Worldwide
Rate: £600 per day
Posted: 4 days ago
London
Eaglecliff Recruitment
Posted: 7 days ago
Northampton, Northamptonshire
Harvey Nash plc
Posted: 4 days ago
London
TDA Group
Rate: £150 - £200 per day
Posted: 5 days ago