The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 28 January 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
28 Jan 2015
Same period 2014 Same period 2013
Campaign Analysis
Rank 560 547 515
Rank change year-on-year
-13 -32
Contract jobs citing Campaign Analysis 11 12 16
As % of all contract IT jobs located in the UK 0.022% 0.025% 0.035%
As % of the Processes & Methodologies category 0.029% 0.033% 0.049%
Number of daily rates quoted 4 3 5
Average daily rate
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£438 £425 £350
Average daily rate % change year-on-year
+2.94% +21.42%
90% offered a daily rate of more than £285 £365 £179
10% offered a daily rate of more than £450 £445 £392
UK excluding London average daily rate £438 £350 £350
% change year-on-year
+25.00% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37746 36266 32728
As % of all contract IT jobs located in the UK 75.34% 74.25% 72.06%
Number of daily rates quoted 24225 22016 19460
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £285 £275 £275
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £398 £375 £360
% change year-on-year
+6.00% +4.16%
Number of hourly rates quoted 992 1106 1306
Average hourly rate £25.00 £27.00 £30.00
Average hourly rate % change year-on-year
-7.40% -10.00%
90% offered a hourly rate of more than £12.00 £12.00 £12.00
10% offered a hourly rate of more than £47.50 £46.00 £45.00
UK excluding London average hourly rate £26.00 £27.50 £31.07
% change year-on-year
-5.45% -11.49%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 28 January 2015.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 28 January 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -23 7 - - 13
London +11 4 - - 6
South Wales - 3 £450 - 1
Wales - 3 £450 - 1
South West - 2 - - 2
Scotland - 1 £225 - 1
East of England - 1 - -
Hertfordshire - 1 - -
Midlothian - - - -
Northamptonshire - - - -
Nottinghamshire - - - -
West Yorkshire - - - -
Yorkshire - - - -
City of London - - - - 3
East Midlands - - - - 1
North West - - - - 2
Manchester - - - - 1
Nottingham - - - -
Plymouth - - - -
Stockport - - - -
Watford - - - -
Devon - - - -
Birmingham - - - -
Bristol - - - -
Cardiff - - - -
Edinburgh - - - - 1
Harrow - - - -
Leeds - - - -
Wimbledon - - - -
Southwark - - - -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 28 January 2015, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis.

1 22 (84.62%) Marketing
2 15 (57.69%) SQL
3 12 (46.15%) SAS
3 12 (46.15%) Analytical Skills
4 11 (42.31%) Analytics
4 11 (42.31%) CRM
5 7 (26.92%) Finance
5 7 (26.92%) Campaign Management
6 6 (23.08%) Marketing Analytics
7 5 (19.23%) Customer Insight
7 5 (19.23%) Data Analysis
7 5 (19.23%) SPSS
8 4 (15.38%) MS Excel
8 4 (15.38%) VBA
8 4 (15.38%) Propensity Modelling
8 4 (15.38%) Email Marketing
9 3 (11.54%) Digital Marketing
9 3 (11.54%) QlikView
9 3 (11.54%) Time Management
9 3 (11.54%) Direct Marketing
9 3 (11.54%) QA
9 3 (11.54%) Legal
9 3 (11.54%) Sage
9 3 (11.54%) HTML
9 3 (11.54%) Data Mining
9 3 (11.54%) Microsoft
9 3 (11.54%) Citrix
10 2 (7.69%) Adobe
10 2 (7.69%) Dreamweaver
10 2 (7.69%) Project Management

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 28 January 2015, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 12 (46.15%) SAS
Applications
1 5 (19.23%) SPSS
2 4 (15.38%) MS Excel
3 2 (7.69%) Photoshop
3 2 (7.69%) MS PowerPoint
4 1 (3.85%) FastStats
4 1 (3.85%) MS Office
Business Applications
1 1 (3.85%) SiteCatalyst
1 1 (3.85%) Google Analytics
Database & Business Intelligence
1 3 (11.54%) QlikView
1 3 (11.54%) Data Mining
2 2 (7.69%) Data Warehouse
2 2 (7.69%) SQL Server
2 2 (7.69%) SQL Server Reporting Services
2 2 (7.69%) Relational Database
3 1 (3.85%) OLAP Cube
3 1 (3.85%) SQL Server Analysis Services
3 1 (3.85%) SQL Server 2008
3 1 (3.85%) Base SAS
3 1 (3.85%) SAS Enterprise Guide
3 1 (3.85%) SQL Server 2005
3 1 (3.85%) SQL Server Integration Services
3 1 (3.85%) Data Mart
3 1 (3.85%) Oracle OLAP
3 1 (3.85%) OLAP
Development Applications
1 2 (7.69%) Dreamweaver
General
1 22 (84.62%) Marketing
2 7 (26.92%) Finance
3 3 (11.54%) Legal
4 1 (3.85%) Advertising
4 1 (3.85%) Publishing
4 1 (3.85%) Games
4 1 (3.85%) Retail
4 1 (3.85%) Telecoms
Job Titles
1 15 (57.69%) Analyst
2 6 (23.08%) Insight Analyst
3 5 (19.23%) Senior Analyst
4 4 (15.38%) MI Analyst
4 4 (15.38%) Senior Insight Analyst
5 3 (11.54%) SAS Analyst
5 3 (11.54%) Consultant
6 2 (7.69%) Senior Manager
6 2 (7.69%) Marketing Manager
6 2 (7.69%) Data Analyst
6 2 (7.69%) Marketing Analyst
6 2 (7.69%) Campaign Manager
6 2 (7.69%) Campaign Analyst
6 2 (7.69%) Email Specialist
7 1 (3.85%) Campaign Delivery Manager
7 1 (3.85%) Marketing Data Analyst
7 1 (3.85%) CRM Manager
7 1 (3.85%) SAS Insight Analyst
7 1 (3.85%) Senior SAS Analyst
7 1 (3.85%) Junior Analyst
Libraries, Frameworks & Software Standards
1 3 (11.54%) HTML
2 1 (3.85%) .NET
2 1 (3.85%) CSS
Miscellaneous
1 12 (46.15%) Analytical Skills
2 2 (7.69%) Blog
2 2 (7.69%) Graphic Design
2 2 (7.69%) Data Extraction
2 2 (7.69%) Statistics
2 2 (7.69%) Social Media
3 1 (3.85%) User Experience
3 1 (3.85%) Mobile Games
Operating Systems
1 1 (3.85%) Windows
Processes & Methodologies
1 11 (42.31%) Analytics
1 11 (42.31%) CRM
2 7 (26.92%) Campaign Management
3 6 (23.08%) Marketing Analytics
4 5 (19.23%) Customer Insight
4 5 (19.23%) Data Analysis
5 4 (15.38%) Propensity Modelling
5 4 (15.38%) Email Marketing
6 3 (11.54%) Digital Marketing
6 3 (11.54%) Time Management
6 3 (11.54%) Direct Marketing
7 2 (7.69%) Project Management
7 2 (7.69%) Data Management
7 2 (7.69%) Web Development
7 2 (7.69%) Competitive Intelligence
7 2 (7.69%) Market Research
7 2 (7.69%) Statistical Modelling
7 2 (7.69%) Performance Tuning
8 1 (3.85%) Customer Segmentation
8 1 (3.85%) Continuous Improvement
Programming Languages
1 15 (57.69%) SQL
2 4 (15.38%) VBA
3 2 (7.69%) Java
4 1 (3.85%) R
4 1 (3.85%) PL/SQL
4 1 (3.85%) T-SQL
4 1 (3.85%) VB
Qualifications
1 2 (7.69%) Degree
Quality Assurance & Compliance
1 3 (11.54%) QA
Vendors
1 3 (11.54%) Sage
1 3 (11.54%) Microsoft
1 3 (11.54%) Citrix
2 2 (7.69%) Adobe
2 2 (7.69%) Business Objects
2 2 (7.69%) Oracle
2 2 (7.69%) Teradata
2 2 (7.69%) Aprimo
3 1 (3.85%) Neolane
3 1 (3.85%) Tableau
3 1 (3.85%) Eloqua
3 1 (3.85%) Google
3 1 (3.85%) Salesforce.com
3 1 (3.85%) MicroStrategy
London
QUANTICA
Rate: £150 - £170 per day
Posted: 2 days ago
South Wales
Computer Futures
Rate: £400 - £500 per day + competitive
Posted: 26 days ago