The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 6 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
6 Dec 2016
Same period 2015 Same period 2014
Campaign Analysis
Rank 629 643 614
Rank change year-on-year
+14 -29
Contract jobs citing Campaign Analysis 9 6 15
As % of all contract IT jobs located in the UK 0.018% 0.011% 0.027%
As % of the Processes & Methodologies category 0.021% 0.014% 0.034%
Number of daily rates quoted 5 5 13
Median daily rate £400 £400 £360
Median daily rate % change year-on-year
- +11.11%
90% offered a daily rate of more than £315 £285 £240
10% offered a daily rate of more than £430 £550 £445
UK excluding London median daily rate £400 £400 £425
% change year-on-year
- -5.88%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42021 44388 43486
As % of all contract IT jobs located in the UK 82.55% 81.15% 76.97%
Number of daily rates quoted 28019 28757 28290
Median daily rate £450 £425 £420
Median daily rate % change year-on-year
+5.88% +1.19%
90% offered a daily rate of more than £300 £295 £275
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £413 £400 £385
% change year-on-year
+3.12% +3.89%
Number of hourly rates quoted 1104 1336 1206
Median hourly rate £30.00 £31.44 £25.00
Median hourly rate % change year-on-year
-4.58% +25.76%
90% offered a hourly rate of more than £12.50 £12.50 £11.85
10% offered a hourly rate of more than £50.00 £50.00 £47.50
UK excluding London median hourly rate £31.00 £34.95 £25.00
% change year-on-year
-11.30% +39.80%

Campaign Analysis
Jobs Demand Trend

The demand trend of contract jobs citing Campaign Analysis as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 6 December 2016.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 4 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 6 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +10 9 £400 - 5
North West +5 5 £400 -25.58%
London +1 4 £338 - 4
City of London - 1 - - 2

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 6 December 2016, IT contractor jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Campaign Analysis.

1 19 (79.17%) SAS
2 18 (75.00%) Marketing
3 13 (54.17%) SQL
4 8 (33.33%) Analytics
5 7 (29.17%) Customer Insight
5 7 (29.17%) R
5 7 (29.17%) Data Mining
5 7 (29.17%) SPSS
6 6 (25.00%) SAP
6 6 (25.00%) BusinessObjects
6 6 (25.00%) Unica
6 6 (25.00%) Data Integration
6 6 (25.00%) Market Research
6 6 (25.00%) Visualisation
6 6 (25.00%) Statistical Modelling
6 6 (25.00%) Tableau
6 6 (25.00%) Analytical Skills
6 6 (25.00%) SAS Data Integration Studio
6 6 (25.00%) Kalman Filter
6 6 (25.00%) Actionable Insight
7 5 (20.83%) Campaign Management
7 5 (20.83%) Base SAS
7 5 (20.83%) Direct Marketing
7 5 (20.83%) Degree
7 5 (20.83%) Alterian
7 5 (20.83%) CRM
8 4 (16.67%) Python
8 4 (16.67%) Chordiant
8 4 (16.67%) Epiphany
8 4 (16.67%) Finance

Campaign Analysis
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 19 (79.17%) SAS
2 1 (4.17%) Apache Spark
Applications
1 7 (29.17%) SPSS
2 1 (4.17%) MS Office
Business Applications
1 6 (25.00%) Unica
2 2 (8.33%) Adobe Campaign
3 1 (4.17%) FastStats
3 1 (4.17%) WebTrends
Cloud Services
1 4 (16.67%) SmartFocus
2 1 (4.17%) Google Analytics
Database & Business Intelligence
1 7 (29.17%) Data Mining
2 6 (25.00%) BusinessObjects
2 6 (25.00%) SAS Data Integration Studio
3 5 (20.83%) Base SAS
4 3 (12.50%) Big Data
5 2 (8.33%) SAS Enterprise Guide
6 1 (4.17%) Data Warehouse
6 1 (4.17%) Hadoop
6 1 (4.17%) QlikView
General
1 18 (75.00%) Marketing
2 4 (16.67%) Finance
3 3 (12.50%) Telecoms
4 2 (8.33%) Retail
Job Titles
1 17 (70.83%) Analyst
2 6 (25.00%) Customer Analyst
2 6 (25.00%) Customer Insight Analyst
2 6 (25.00%) Insight Analyst
3 5 (20.83%) Campaign Analyst
4 4 (16.67%) Research Analyst
4 4 (16.67%) SAS Analyst
5 3 (12.50%) Marketing Analyst
5 3 (12.50%) SAS Marketing Analyst
6 2 (8.33%) Account Manager
6 2 (8.33%) CRM Manager
6 2 (8.33%) Digital Account Manager
7 1 (4.17%) Analytics Manager
7 1 (4.17%) Campaign Planner
7 1 (4.17%) CRM Analyst
7 1 (4.17%) Data Analyst
7 1 (4.17%) Data Scientist
7 1 (4.17%) Insight Manager
7 1 (4.17%) Senior Analytics Manager
7 1 (4.17%) Senior Manager
Libraries, Frameworks & Software Standards
1 2 (8.33%) HTML
1 2 (8.33%) HTML5
Miscellaneous
1 6 (25.00%) Analytical Skills
1 6 (25.00%) Data Integration
1 6 (25.00%) Visualisation
2 3 (12.50%) New Media
3 2 (8.33%) Credit Risk
4 1 (4.17%) Algorithms
4 1 (4.17%) Computer Science
4 1 (4.17%) Data Extraction
4 1 (4.17%) Mathematics
4 1 (4.17%) Statistics
4 1 (4.17%) User Experience
Processes & Methodologies
1 8 (33.33%) Analytics
2 7 (29.17%) Customer Insight
3 6 (25.00%) Actionable Insight
3 6 (25.00%) Kalman Filter
3 6 (25.00%) Market Research
3 6 (25.00%) Statistical Modelling
4 5 (20.83%) Campaign Management
4 5 (20.83%) CRM
4 5 (20.83%) Direct Marketing
5 4 (16.67%) Customer Analysis
5 4 (16.67%) Email Marketing
6 3 (12.50%) Bayesian Methods
6 3 (12.50%) Outbound Marketing
6 3 (12.50%) Web Analytics
7 2 (8.33%) Business Intelligence
7 2 (8.33%) Customer Engagement
7 2 (8.33%) Data Cleansing
7 2 (8.33%) Data Visualisation
8 1 (4.17%) Data Management
8 1 (4.17%) Migration
Programming Languages
1 13 (54.17%) SQL
2 7 (29.17%) R
3 4 (16.67%) Python
4 1 (4.17%) SAS Macro
Qualifications
1 5 (20.83%) Degree
Vendors
1 6 (25.00%) SAP
1 6 (25.00%) Tableau
2 5 (20.83%) Alterian
3 4 (16.67%) Chordiant
3 4 (16.67%) Epiphany
4 3 (12.50%) Omniture
5 2 (8.33%) comScore
6 1 (4.17%) Adobe
6 1 (4.17%) Apteco
6 1 (4.17%) Google
6 1 (4.17%) Microsoft
6 1 (4.17%) Netezza
6 1 (4.17%) Pega
6 1 (4.17%) PTC
6 1 (4.17%) Salesforce Marketing Cloud
6 1 (4.17%) Salesforce.com
6 1 (4.17%) Teradata