The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Campaign Analysis
Rank 580 559 553
Rank change year-on-year
-21 -6
Contract jobs citing Campaign Analysis 12 11 8
As % of all contract IT jobs located in the UK 0.022% 0.021% 0.016%
As % of the Processes & Methodologies category 0.030% 0.029% 0.023%
Number of daily rates quoted 7 3 2
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£400 £350 £189
Average daily rate % change year-on-year
+14.28% +85.43%
90% offered a daily rate of more than £270 £310 £150
10% offered a daily rate of more than £450 £390 £228
UK excluding London average daily rate £438 £350 -
% change year-on-year
+25.00% -
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40533 37796 34894
As % of all contract IT jobs located in the UK 74.73% 73.83% 71.60%
Number of daily rates quoted 26554 23240 20514
Average daily rate £423 £400 £400
Average daily rate % change year-on-year
+5.62% -
90% offered a daily rate of more than £280 £270 £270
10% offered a daily rate of more than £580 £575 £575
UK excluding London average daily rate £388 £370 £365
% change year-on-year
+4.72% +1.36%
Number of hourly rates quoted 1096 1172 1415
Average hourly rate £24.00 £26.00 £30.00
Average hourly rate % change year-on-year
-7.69% -13.33%
90% offered a hourly rate of more than £11.50 £12.50 £12.50
10% offered a hourly rate of more than £47.50 £45.00 £45.00
UK excluding London average hourly rate £25.00 £27.00 £30.00
% change year-on-year
-7.40% -10.00%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 24 December 2014.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -31 8 £360 +2.85% 1
London +15 7 £360 - 1
South Wales - 3 £450 -
Wales - 3 £450 -
Scotland - 1 £225 -
East of England - 1 - -
Hertfordshire - 1 - -
Midlothian - - - -
Northamptonshire - - - -
Nottinghamshire - - - -
West Yorkshire - - - -
Yorkshire - - - -
City of London - - - - 1
East Midlands - - - -
North West - - - -
South East - - - -
Macclesfield - - - -
Manchester - - - -
Nottingham - - - -
Plymouth - - - -
Portsmouth - - - -
Stockport - - - -
Watford - - - -
Cheshire - - - -
Devon - - - -
Hampshire - - - -
Southwark - - - -
West Midlands - - - -
South West - - - -
Birmingham - - - -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 24 December 2014, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis.

1 23 (85.19%) Marketing
2 16 (59.26%) SQL
3 14 (51.85%) Analytical Skills
4 12 (44.44%) SAS
5 11 (40.74%) CRM
6 9 (33.33%) Analytics
7 8 (29.63%) Campaign Management
8 7 (25.93%) MS Excel
8 7 (25.93%) Finance
9 6 (22.22%) Data Analysis
9 6 (22.22%) Customer Insight
10 5 (18.52%) VBA
10 5 (18.52%) Microsoft
10 5 (18.52%) SPSS
11 4 (14.81%) Legal
11 4 (14.81%) Time Management
11 4 (14.81%) Marketing Analytics
11 4 (14.81%) Email Marketing
11 4 (14.81%) Propensity Modelling
11 4 (14.81%) Relational Database
12 3 (11.11%) Performance Tuning
12 3 (11.11%) Digital Marketing
12 3 (11.11%) QlikView
12 3 (11.11%) Direct Marketing
12 3 (11.11%) QA
12 3 (11.11%) Statistical Modelling
12 3 (11.11%) Sage
12 3 (11.11%) SQL Server Reporting Services
12 3 (11.11%) Citrix
12 3 (11.11%) Business Objects

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 24 December 2014, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 12 (44.44%) SAS
Applications
1 7 (25.93%) MS Excel
2 5 (18.52%) SPSS
3 3 (11.11%) MS Office
4 2 (7.41%) Photoshop
4 2 (7.41%) MS PowerPoint
4 2 (7.41%) FastStats
Business Applications
1 1 (3.70%) Google Analytics
1 1 (3.70%) SiteCatalyst
Database & Business Intelligence
1 4 (14.81%) Relational Database
2 3 (11.11%) SQL Server
2 3 (11.11%) Data Warehouse
2 3 (11.11%) Data Mining
2 3 (11.11%) SQL Server Reporting Services
2 3 (11.11%) QlikView
3 2 (7.41%) SQL Server Analysis Services
3 2 (7.41%) Data Mart
3 2 (7.41%) SQL Server 2005
3 2 (7.41%) SQL Server Integration Services
3 2 (7.41%) Oracle OLAP
3 2 (7.41%) OLAP
3 2 (7.41%) OLAP Cube
3 2 (7.41%) SQL Server 2008
4 1 (3.70%) Base SAS
4 1 (3.70%) SAS Enterprise Guide
Development Applications
1 2 (7.41%) Dreamweaver
General
1 23 (85.19%) Marketing
2 7 (25.93%) Finance
3 4 (14.81%) Legal
4 2 (7.41%) Publishing
4 2 (7.41%) Retail
5 1 (3.70%) Telecoms
5 1 (3.70%) Games
5 1 (3.70%) Advertising
Job Titles
1 16 (59.26%) Analyst
2 6 (22.22%) Insight Analyst
3 4 (14.81%) Senior Analyst
3 4 (14.81%) SAS Analyst
3 4 (14.81%) MI Analyst
4 3 (11.11%) Marketing Analyst
4 3 (11.11%) Consultant
4 3 (11.11%) Senior Insight Analyst
5 2 (7.41%) Campaign Manager
5 2 (7.41%) SAS Insight Analyst
5 2 (7.41%) Junior
5 2 (7.41%) Email Specialist
5 2 (7.41%) DBA
5 2 (7.41%) Senior Manager
5 2 (7.41%) Data Analyst
5 2 (7.41%) SQL DBA
5 2 (7.41%) Junior Analyst
5 2 (7.41%) Campaign Analyst
5 2 (7.41%) Marketing Manager
6 1 (3.70%) Senior SAS Analyst
Libraries, Frameworks & Software Standards
1 3 (11.11%) HTML
2 2 (7.41%) .NET
3 1 (3.70%) CSS
Miscellaneous
1 14 (51.85%) Analytical Skills
2 2 (7.41%) Statistics
2 2 (7.41%) Graphic Design
2 2 (7.41%) Blog
2 2 (7.41%) Data Extraction
2 2 (7.41%) Social Media
3 1 (3.70%) iPad
3 1 (3.70%) User Experience
3 1 (3.70%) Mobile Games
Operating Systems
1 2 (7.41%) Windows
Processes & Methodologies
1 11 (40.74%) CRM
2 9 (33.33%) Analytics
3 8 (29.63%) Campaign Management
4 6 (22.22%) Customer Insight
4 6 (22.22%) Data Analysis
5 4 (14.81%) Email Marketing
5 4 (14.81%) Time Management
5 4 (14.81%) Marketing Analytics
5 4 (14.81%) Propensity Modelling
6 3 (11.11%) Direct Marketing
6 3 (11.11%) Performance Tuning
6 3 (11.11%) Statistical Modelling
6 3 (11.11%) Digital Marketing
7 2 (7.41%) Project Management
7 2 (7.41%) Data Management
7 2 (7.41%) Market Research
7 2 (7.41%) Business Analysis
7 2 (7.41%) Competitive Intelligence
7 2 (7.41%) Web Development
7 2 (7.41%) Business Intelligence
Programming Languages
1 16 (59.26%) SQL
2 5 (18.52%) VBA
3 2 (7.41%) R
3 2 (7.41%) T-SQL
3 2 (7.41%) VB
3 2 (7.41%) Java
3 2 (7.41%) PL/SQL
Qualifications
1 2 (7.41%) Degree
Quality Assurance & Compliance
1 3 (11.11%) QA
Vendors
1 5 (18.52%) Microsoft
2 3 (11.11%) Oracle
2 3 (11.11%) Business Objects
2 3 (11.11%) Citrix
2 3 (11.11%) Sage
3 2 (7.41%) Adobe
3 2 (7.41%) Teradata
3 2 (7.41%) Aprimo
3 2 (7.41%) Eloqua
4 1 (3.70%) Neolane
4 1 (3.70%) Tableau
4 1 (3.70%) Google
4 1 (3.70%) Salesforce.com
4 1 (3.70%) MicroStrategy