The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 2 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
2 Jul 2016
Same period 2015 Same period 2014
Campaign Analysis
Rank 623 643 625
Rank change year-on-year
+20 -18
Contract jobs citing Campaign Analysis 14 6 9
As % of all contract IT jobs located in the UK 0.026% 0.011% 0.017%
As % of the Processes & Methodologies category 0.032% 0.013% 0.021%
Number of daily rates quoted 11 4 5
Median daily rate £250 £294 £275
Median daily rate % change year-on-year
-14.89% +6.81%
90% offered a daily rate of more than £138 £240 £227
10% offered a daily rate of more than £500 £374 £342
UK excluding London median daily rate £194 £313 -
% change year-on-year
-38.00% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43978 44628 42245
As % of all contract IT jobs located in the UK 82.28% 79.70% 78.42%
Number of daily rates quoted 29175 28724 26404
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £295 £285 £275
10% offered a daily rate of more than £600 £575 £570
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1046 1200 1239
Median hourly rate £28.00 £29.00 £27.00
Median hourly rate % change year-on-year
-3.44% +7.40%
90% offered a hourly rate of more than £13.00 £12.40 £13.00
10% offered a hourly rate of more than £47.83 £50.00 £47.50
UK excluding London median hourly rate £28.50 £30.00 £28.91
% change year-on-year
-5.00% +3.77%

Campaign Analysis
Jobs Demand Trend

The demand trend of contract jobs citing Campaign Analysis as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 2 July 2016.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 2 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 14 £250 -14.89% 10
London +6 9 £300 +9.09% 6
South West -2 2 £288 -8.00%
South East - 2 £125 - 2
Reading - 2 £125 -
Berkshire - 2 £125 -
Bristol - 1 £325 -
East of England - 1 - -
Hertfordshire - 1 - -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 2 July 2016, IT contractor jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Campaign Analysis.

1 18 (78.26%) Marketing
2 15 (65.22%) Analytics
3 12 (52.17%) SQL
4 11 (47.83%) CRM
5 10 (43.48%) SAS
5 10 (43.48%) Campaign Management
5 10 (43.48%) Analytical Skills
6 6 (26.09%) Microsoft
6 6 (26.09%) MS Office
6 6 (26.09%) Direct Marketing
6 6 (26.09%) Email Marketing
7 5 (21.74%) Digital Marketing
7 5 (21.74%) VBA
7 5 (21.74%) Finance
7 5 (21.74%) Degree
8 4 (17.39%) Unica
8 4 (17.39%) Data Analysis
8 4 (17.39%) Google
8 4 (17.39%) HTML
8 4 (17.39%) SQL Server
8 4 (17.39%) MS Excel
8 4 (17.39%) Photoshop
8 4 (17.39%) Adobe
8 4 (17.39%) Business Intelligence
8 4 (17.39%) B2B
8 4 (17.39%) Salesforce.com
8 4 (17.39%) Google Analytics
8 4 (17.39%) Mathematics
8 4 (17.39%) FastStats
8 4 (17.39%) SmartFocus

Campaign Analysis
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (43.48%) SAS
2 1 (4.35%) Apache Spark
Applications
1 6 (26.09%) MS Office
2 4 (17.39%) MS Excel
2 4 (17.39%) Photoshop
3 2 (8.70%) SPSS
4 1 (4.35%) Adobe Creative Suite
4 1 (4.35%) MS PowerPoint
Business Applications
1 4 (17.39%) FastStats
1 4 (17.39%) Unica
2 2 (8.70%) Adobe Campaign
2 2 (8.70%) Eloqua
3 1 (4.35%) WebTrends
Cloud Services
1 4 (17.39%) Google Analytics
1 4 (17.39%) SmartFocus
2 1 (4.35%) Google Cloud Platform
Communications & Networking
1 1 (4.35%) Internet
1 1 (4.35%) SMS
Database & Business Intelligence
1 4 (17.39%) SQL Server
2 3 (13.04%) Relational Database
3 2 (8.70%) Base SAS
3 2 (8.70%) Data Mining
3 2 (8.70%) Hadoop
3 2 (8.70%) SAS Enterprise Guide
4 1 (4.35%) Apache Hive
4 1 (4.35%) Big Data
4 1 (4.35%) BigQuery
4 1 (4.35%) BusinessObjects
4 1 (4.35%) DB2
4 1 (4.35%) MS Access
4 1 (4.35%) QlikView
Development Applications
1 2 (8.70%) Dreamweaver
1 2 (8.70%) SQL Server Management Studio (SSMS)
General
1 18 (78.26%) Marketing
2 5 (21.74%) Finance
3 2 (8.70%) Legal
3 2 (8.70%) Publishing
3 2 (8.70%) Retail
3 2 (8.70%) Telecoms
Job Titles
1 16 (69.57%) Analyst
2 7 (30.43%) Data Analyst
3 5 (21.74%) Campaign Analyst
3 5 (21.74%) Marketing Analyst
4 3 (13.04%) Business Intelligence Analyst
4 3 (13.04%) Junior
4 3 (13.04%) Junior Analyst
4 3 (13.04%) Junior Data Analyst
4 3 (13.04%) SAS Analyst
4 3 (13.04%) SAS Marketing Analyst
5 2 (8.70%) Business Data Analyst
5 2 (8.70%) Campaign Executive
5 2 (8.70%) Campaign Manager
5 2 (8.70%) Campaign Planner
5 2 (8.70%) Email Marketing Executive
5 2 (8.70%) Excel Analyst
5 2 (8.70%) FMCG Analyst
5 2 (8.70%) Junior Marketing Analyst
5 2 (8.70%) Marketing Data Analyst
5 2 (8.70%) Marketing Executive
Libraries, Frameworks & Software Standards
1 4 (17.39%) HTML
2 3 (13.04%) CSS
3 1 (4.35%) Web Services
3 1 (4.35%) XML
Miscellaneous
1 10 (43.48%) Analytical Skills
2 4 (17.39%) Mathematics
3 3 (13.04%) New Media
4 2 (8.70%) Computer Science
4 2 (8.70%) Data Protection Act
4 2 (8.70%) FMCG
4 2 (8.70%) Statistics
5 1 (4.35%) Algorithms
5 1 (4.35%) Economics
5 1 (4.35%) Physics
5 1 (4.35%) Visualisation
Processes & Methodologies
1 15 (65.22%) Analytics
2 11 (47.83%) CRM
3 10 (43.48%) Campaign Management
4 6 (26.09%) Direct Marketing
4 6 (26.09%) Email Marketing
5 5 (21.74%) Digital Marketing
6 4 (17.39%) B2B
6 4 (17.39%) Business Intelligence
6 4 (17.39%) Data Analysis
6 4 (17.39%) Statistical Modelling
7 3 (13.04%) Customer Analysis
7 3 (13.04%) Customer Segmentation
7 3 (13.04%) Data Cleansing
7 3 (13.04%) Marketing Strategy
7 3 (13.04%) Outbound Marketing
7 3 (13.04%) Web Analytics
8 2 (8.70%) Data Protection
8 2 (8.70%) Marketing Analytics
8 2 (8.70%) Marketing Automation
8 2 (8.70%) Propensity Modelling
Programming Languages
1 12 (52.17%) SQL
2 5 (21.74%) VBA
3 4 (17.39%) R
4 2 (8.70%) Java
4 2 (8.70%) Python
Qualifications
1 5 (21.74%) Degree
Quality Assurance & Compliance
1 2 (8.70%) QA
2 1 (4.35%) Data Quality
Vendors
1 6 (26.09%) Microsoft
2 4 (17.39%) Adobe
2 4 (17.39%) Apteco
2 4 (17.39%) Google
2 4 (17.39%) Salesforce.com
3 3 (13.04%) Alterian
3 3 (13.04%) Salesforce Marketing Cloud
4 2 (8.70%) Chordiant
4 2 (8.70%) Cognos
4 2 (8.70%) Epiphany
4 2 (8.70%) Teradata
5 1 (4.35%) IBM
5 1 (4.35%) Marketo
5 1 (4.35%) MicroStrategy
5 1 (4.35%) Omniture
5 1 (4.35%) Oracle
5 1 (4.35%) SAP
5 1 (4.35%) Tableau
North West
Parallel Consulting
Rate: Market Rate
Posted: 16 hours ago
Manchester, Lancashire
Parallel Consulting
Rate: Market Rate
Posted: 2 days ago
London
McGregor Boyall
Rate: £200 - £250 per day
Posted: 4 days ago