The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 6 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
6 Jul 2015
Same period 2014 Same period 2013
Campaign Analysis
Rank 604 582 527
Rank change year-on-year
-22 -55
Contract jobs citing Campaign Analysis 5 9 28
As % of all contract IT jobs located in the UK 0.009% 0.017% 0.057%
As % of the Processes & Methodologies category 0.012% 0.022% 0.076%
Number of daily rates quoted 4 5 17
Average daily rate
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£294 £275 £250
Average daily rate % change year-on-year
+6.81% +10.00%
90% offered a daily rate of more than £240 £227 £162
10% offered a daily rate of more than £374 £390 £360
UK excluding London average daily rate £313 - £222
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
42553 40275 36728
As % of all contract IT jobs located in the UK 77.55% 76.11% 74.59%
Number of daily rates quoted 27470 25080 22041
Average daily rate £413 £400 £410
Average daily rate % change year-on-year
+3.12% -2.43%
90% offered a daily rate of more than £288 £275 £274
10% offered a daily rate of more than £575 £568 £575
UK excluding London average daily rate £388 £375 £370
% change year-on-year
+3.33% +1.35%
Number of hourly rates quoted 1143 1189 1094
Average hourly rate £29.00 £26.50 £30.00
Average hourly rate % change year-on-year
+9.43% -11.66%
90% offered a hourly rate of more than £12.43 £13.00 £12.93
10% offered a hourly rate of more than £50.00 £47.50 £47.50
UK excluding London average hourly rate £30.00 £27.50 £30.50
% change year-on-year
+9.09% -9.83%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 6 July 2015.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 7 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 6 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -16 5 £294 +6.81% 12
London -1 2 £275 - 8
Somerset - 2 £313 -
Bath - 2 £313 -
South West - 2 £313 -
City of London -5 1 £275 -31.25% 3
East Midlands - 1 £313 -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 6 July 2015, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis.

1 6 (54.55%) SQL
1 6 (54.55%) Marketing
2 5 (45.45%) SAS
3 4 (36.36%) Analytics
4 3 (27.27%) Marketing Analytics
4 3 (27.27%) Analytical Skills
4 3 (27.27%) Finance
5 2 (18.18%) Advertising
5 2 (18.18%) Microsoft
5 2 (18.18%) Data Mining
5 2 (18.18%) Project Management
5 2 (18.18%) MS Office
5 2 (18.18%) MS Excel
5 2 (18.18%) FastStats
5 2 (18.18%) MS PowerPoint
5 2 (18.18%) Direct Marketing
5 2 (18.18%) Customer Insight
6 1 (9.09%) People Management
6 1 (9.09%) Propensity Modelling
6 1 (9.09%) Customer Segmentation
6 1 (9.09%) Qualitative Research
6 1 (9.09%) Data-Driven Marketing
6 1 (9.09%) Google Analytics
6 1 (9.09%) Online Games
6 1 (9.09%) Time Management
6 1 (9.09%) Google
6 1 (9.09%) Predictive Modelling
6 1 (9.09%) CRM
6 1 (9.09%) E-Commerce
6 1 (9.09%) Data Modelling

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 6 July 2015, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 5 (45.45%) SAS
Applications
1 2 (18.18%) MS Office
1 2 (18.18%) MS Excel
1 2 (18.18%) MS PowerPoint
1 2 (18.18%) FastStats
Cloud Services
1 1 (9.09%) Google Analytics
Database & Business Intelligence
1 2 (18.18%) Data Mining
General
1 6 (54.55%) Marketing
2 3 (27.27%) Finance
3 2 (18.18%) Advertising
4 1 (9.09%) Games
4 1 (9.09%) Retail
Job Titles
1 4 (36.36%) Analyst
2 3 (27.27%) Insight Analyst
3 2 (18.18%) Campaign Manager
3 2 (18.18%) Account Manager
4 1 (9.09%) Senior Analyst
4 1 (9.09%) Data Analyst
4 1 (9.09%) SAS Analyst
4 1 (9.09%) Marketing Analyst
4 1 (9.09%) Customer Analyst
4 1 (9.09%) SAS Marketing Analyst
4 1 (9.09%) SAS Insight Analyst
4 1 (9.09%) Senior Insight Analyst
4 1 (9.09%) Customer Insight Analyst
Miscellaneous
1 3 (27.27%) Analytical Skills
2 1 (9.09%) Online Games
Processes & Methodologies
1 4 (36.36%) Analytics
2 3 (27.27%) Marketing Analytics
3 2 (18.18%) Project Management
3 2 (18.18%) Direct Marketing
3 2 (18.18%) Customer Insight
4 1 (9.09%) Time Management
4 1 (9.09%) Predictive Modelling
4 1 (9.09%) Web Analytics
4 1 (9.09%) CRM
4 1 (9.09%) E-Commerce
4 1 (9.09%) Data Modelling
4 1 (9.09%) Propensity Modelling
4 1 (9.09%) Customer Segmentation
4 1 (9.09%) Qualitative Research
4 1 (9.09%) Data-Driven Marketing
4 1 (9.09%) People Management
Programming Languages
1 6 (54.55%) SQL
Vendors
1 2 (18.18%) Microsoft
2 1 (9.09%) Salesforce.com
2 1 (9.09%) Google
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