The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 23 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Feb 2017
Same period 2016 Same period 2015
Campaign Analysis
UK
Rank 585 617 610
Rank change year-on-year
+32 -7
Contract jobs citing Campaign Analysis 10 11 6
As % of all contract IT jobs located in the UK 0.022% 0.021% 0.011%
As % of the Processes & Methodologies category 0.027% 0.026% 0.014%
Number of daily rates quoted 7 8 0
Median daily rate £185 £300 -
Median daily rate % change year-on-year
-38.33% -
UK excluding London median daily rate £344 £450 -
% change year-on-year
-23.61% -
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37558 43101 41682
As % of all contract IT jobs located in the UK 82.77% 82.82% 79.38%
Number of daily rates quoted 24946 28188 26403
Median daily rate £450 £425 £423
Median daily rate % change year-on-year
+5.88% +0.59%
90% offered a daily rate of more than £300 £295 £280
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £410 £400 £400
% change year-on-year
+2.50% -
Number of hourly rates quoted 952 1185 1115
Median hourly rate £35.75 £38.05 £26.00
Median hourly rate % change year-on-year
-6.04% +46.34%
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £55.00 £57.00 £47.50
UK excluding London median hourly rate £36.00 £40.00 £27.50
% change year-on-year
-10.00% +45.45%

Campaign Analysis
Jobs Demand Trend

The demand trend of contract jobs citing Campaign Analysis as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 23 February 2017.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 23 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 10 £185 -38.33% 7
London +11 7 £185 -26.73% 3
North West +28 2 £375 -37.50%
South East - 1 £313 - 1
City of London - 1 - -
Berkshire - 1 £313 -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 23 February 2017, IT contractor jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Campaign Analysis.

1 14 (73.68%) SAS
1 14 (73.68%) Marketing
2 12 (63.16%) SQL
3 10 (52.63%) Statistical Modelling
4 7 (36.84%) Analytics
4 7 (36.84%) R
5 6 (31.58%) Market Research
5 6 (31.58%) Degree
5 6 (31.58%) Direct Marketing
5 6 (31.58%) Data Mining
5 6 (31.58%) SPSS
5 6 (31.58%) Campaign Management
5 6 (31.58%) Actionable Insight
6 5 (26.32%) Customer Insight
6 5 (26.32%) Marketing Analytics
6 5 (26.32%) SAS Data Integration Studio
6 5 (26.32%) Kalman Filter
6 5 (26.32%) Analytical Skills
6 5 (26.32%) BusinessObjects
6 5 (26.32%) SAP
6 5 (26.32%) Mathematics
6 5 (26.32%) Data Integration
6 5 (26.32%) Tableau
7 4 (21.05%) Eloqua
7 4 (21.05%) FastStats
7 4 (21.05%) Visualisation
7 4 (21.05%) Data Protection Act
7 4 (21.05%) Base SAS
7 4 (21.05%) Data Protection
7 4 (21.05%) SQL Server

Campaign Analysis
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (73.68%) SAS
Applications
1 6 (31.58%) SPSS
2 4 (21.05%) MS Excel
2 4 (21.05%) MS Office
Business Applications
1 4 (21.05%) Eloqua
1 4 (21.05%) FastStats
2 2 (10.53%) Unica
Cloud Services
1 1 (5.26%) SmartFocus
Database & Business Intelligence
1 6 (31.58%) Data Mining
2 5 (26.32%) BusinessObjects
2 5 (26.32%) SAS Data Integration Studio
3 4 (21.05%) Base SAS
3 4 (21.05%) Relational Database
3 4 (21.05%) SQL Server
4 1 (5.26%) Big Data
4 1 (5.26%) Data Warehouse
4 1 (5.26%) QlikView
4 1 (5.26%) SAS Enterprise Guide
Development Applications
1 4 (21.05%) SQL Server Management Studio (SSMS)
General
1 14 (73.68%) Marketing
2 4 (21.05%) Legal
2 4 (21.05%) Publishing
3 2 (10.53%) Finance
3 2 (10.53%) Telecoms
Job Titles
1 14 (73.68%) Analyst
2 5 (26.32%) Customer Analyst
2 5 (26.32%) Customer Insight Analyst
2 5 (26.32%) Insight Analyst
2 5 (26.32%) Research Analyst
3 4 (21.05%) Junior
3 4 (21.05%) Junior Analyst
3 4 (21.05%) Junior Marketing Analyst
3 4 (21.05%) Marketing Analyst
4 2 (10.53%) Account Manager
4 2 (10.53%) CRM Manager
4 2 (10.53%) Data Analyst
4 2 (10.53%) Digital Account Manager
5 1 (5.26%) Analytics Manager
5 1 (5.26%) Market Analyst
5 1 (5.26%) Market Research Analyst
5 1 (5.26%) SAS Analyst
5 1 (5.26%) SAS Developer
5 1 (5.26%) Senior Analytics Manager
5 1 (5.26%) Senior Manager
Libraries, Frameworks & Software Standards
1 2 (10.53%) HTML
1 2 (10.53%) HTML5
Miscellaneous
1 5 (26.32%) Analytical Skills
2 4 (21.05%) Data Protection Act
3 1 (5.26%) Credit Risk
Processes & Methodologies
1 10 (52.63%) Statistical Modelling
2 7 (36.84%) Analytics
3 6 (31.58%) Actionable Insight
3 6 (31.58%) Campaign Management
3 6 (31.58%) Direct Marketing
3 6 (31.58%) Market Research
4 5 (26.32%) Customer Insight
4 5 (26.32%) Data Integration
4 5 (26.32%) Kalman Filter
4 5 (26.32%) Marketing Analytics
4 5 (26.32%) Mathematics
5 4 (21.05%) B2B
5 4 (21.05%) Data Protection
5 4 (21.05%) Econometrics
5 4 (21.05%) Mathematical Modelling
5 4 (21.05%) Visualisation
6 3 (15.79%) A/B Testing
6 3 (15.79%) Bayesian Methods
7 2 (10.53%) CRM
7 2 (10.53%) Web Analytics
Programming Languages
1 12 (63.16%) SQL
2 7 (36.84%) R
3 3 (15.79%) Python
4 1 (5.26%) SAS Macro
Qualifications
1 6 (31.58%) Degree
Vendors
1 5 (26.32%) SAP
1 5 (26.32%) Tableau
2 4 (21.05%) Apteco
3 2 (10.53%) comScore
4 1 (5.26%) Alterian
4 1 (5.26%) Chordiant
4 1 (5.26%) Epiphany
4 1 (5.26%) Netezza
4 1 (5.26%) Omniture
4 1 (5.26%) Pega
4 1 (5.26%) PTC
4 1 (5.26%) Salesforce Marketing Cloud
4 1 (5.26%) Salesforce.com
4 1 (5.26%) Teradata
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