The first table below looks at the demand for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 29 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
29 Jul 2014
Same period 2013 Same period 2012
Campaign Analysis
Rank 579 540 550
Rank change year-on-year
-39 +10
Contract jobs citing Campaign Analysis 10 23 19
As % of all contract IT jobs located in the UK 0.018% 0.045% 0.033%
As % of the Processes & Methodologies category 0.025% 0.062% 0.047%
Number of daily rates quoted 7 15 10
Average daily rate
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£275 £285 £263
Average daily rate % change year-on-year
-3.50% +8.57%
90% offered a daily rate of more than £172 £156 £217
10% offered a daily rate of more than £400 £360 £317
UK excluding London average daily rate £400 £222 £275
% change year-on-year
+80.58% -19.45%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
40453 37287 40858
As % of all contract IT jobs located in the UK 74.06% 72.92% 70.50%
Number of daily rates quoted 25028 22615 23509
Average daily rate £400 £403 £400
Average daily rate % change year-on-year
-0.62% +0.62%
90% offered a daily rate of more than £275 £270 £265
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1155 1063 1447
Average hourly rate £25.00 £30.00 £30.50
Average hourly rate % change year-on-year
-16.66% -1.63%
90% offered a hourly rate of more than £12.52 £12.50 £13.00
10% offered a hourly rate of more than £50.00 £48.84 £45.00
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 29 July 2014.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 29 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -20 10 £275 -4.34% 13
London -18 7 £275 -3.50% 10
City of London +21 2 £400 +37.93% 3
East of England -27 1 - - 1
South East - 1 - - 1
Surrey - 1 - -
Peterborough - 1 - -
Cambridgeshire - 1 - -
Oxfordshire - - - -
Staffordshire - - - -
Suffolk - - - -
Stoke-on-Trent - - - -
Uxbridge - - - -
Newport - - - -
Oxford - - - -
Bristol - - - -
Coventry - - - -
Edinburgh - - - -
Egham - - - -
Harrow - - - -
Haywards Heath - - - - 1
Hounslow - - - -
Leeds - - - -
West Sussex - - - - 1
West Yorkshire - - - -
Yorkshire - - - -
South Wales - - - -
South West - - - -
Wales - - - -
West Midlands - - - -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 29 July 2014, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis.

1 19 (73.08%) Marketing
2 15 (57.69%) SQL
2 15 (57.69%) SAS
3 13 (50.00%) Analytics
4 9 (34.62%) MS PowerPoint
5 6 (23.08%) MS Excel
5 6 (23.08%) CRM
6 5 (19.23%) Business Intelligence
6 5 (19.23%) VBA
6 5 (19.23%) Microsoft
6 5 (19.23%) Retail
7 4 (15.38%) Advertising
7 4 (15.38%) Degree
7 4 (15.38%) MS Office
7 4 (15.38%) Customer Insight
7 4 (15.38%) Campaign Management
7 4 (15.38%) Propensity Modelling
7 4 (15.38%) Customer Segmentation
7 4 (15.38%) Base SAS
8 3 (11.54%) Relational Database
8 3 (11.54%) Google Analytics
8 3 (11.54%) New Media
8 3 (11.54%) Usability Testing
8 3 (11.54%) Telecoms
8 3 (11.54%) SEO
8 3 (11.54%) Finance
8 3 (11.54%) B2B
8 3 (11.54%) Direct Marketing
8 3 (11.54%) Google
8 3 (11.54%) Data Analysis

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 29 July 2014, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 15 (57.69%) SAS
2 1 (3.85%) CMS
2 1 (3.85%) Drupal
Applications
1 9 (34.62%) MS PowerPoint
2 6 (23.08%) MS Excel
3 4 (15.38%) MS Office
4 2 (7.69%) FastStats
5 1 (3.85%) Photoshop
5 1 (3.85%) SPSS
Business Applications
1 3 (11.54%) Google Analytics
Database & Business Intelligence
1 4 (15.38%) Base SAS
2 3 (11.54%) Relational Database
3 1 (3.85%) SQL Server 2008
3 1 (3.85%) Big Data
3 1 (3.85%) SQL Server
3 1 (3.85%) OLAP
3 1 (3.85%) Data Warehouse
3 1 (3.85%) ProClarity
3 1 (3.85%) SQL Server Reporting Services
3 1 (3.85%) Data Mart
3 1 (3.85%) SQL Server 2005
3 1 (3.85%) SQL Server Integration Services
3 1 (3.85%) Oracle OLAP
3 1 (3.85%) SQL Server Analysis Services
General
1 19 (73.08%) Marketing
2 5 (19.23%) Retail
3 4 (15.38%) Advertising
4 3 (11.54%) Telecoms
4 3 (11.54%) Finance
5 2 (7.69%) Legal
5 2 (7.69%) Publishing
6 1 (3.85%) Games
Job Titles
1 12 (46.15%) Analyst
2 7 (26.92%) SAS Analyst
3 6 (23.08%) Insight Analyst
4 4 (15.38%) SAS Insight Analyst
5 3 (11.54%) Campaign Analyst
6 2 (7.69%) Business Intelligence Analyst
6 2 (7.69%) Senior SAS Analyst
6 2 (7.69%) Marketing Analyst
6 2 (7.69%) Consultant
6 2 (7.69%) Account Manager
6 2 (7.69%) Senior Analyst
7 1 (3.85%) SQL DBA
7 1 (3.85%) Business Analyst
7 1 (3.85%) Junior
7 1 (3.85%) DBA
7 1 (3.85%) Junior Analyst
7 1 (3.85%) Marketing Campaign Manager
7 1 (3.85%) Web Manager
7 1 (3.85%) SAS Consultant
7 1 (3.85%) Marketing Manager
Libraries, Frameworks & Software Standards
1 1 (3.85%) HTML
1 1 (3.85%) .NET
1 1 (3.85%) Flash
Miscellaneous
1 3 (11.54%) New Media
2 2 (7.69%) Statistics
2 2 (7.69%) Mathematics
2 2 (7.69%) FMCG
2 2 (7.69%) iPad
3 1 (3.85%) Digital Media
Operating Systems
1 1 (3.85%) Windows
Processes & Methodologies
1 13 (50.00%) Analytics
2 6 (23.08%) CRM
3 5 (19.23%) Business Intelligence
4 4 (15.38%) Campaign Management
4 4 (15.38%) Propensity Modelling
4 4 (15.38%) Customer Segmentation
4 4 (15.38%) Customer Insight
5 3 (11.54%) Usability Testing
5 3 (11.54%) B2B
5 3 (11.54%) SEO
5 3 (11.54%) Data Analysis
5 3 (11.54%) Direct Marketing
6 2 (7.69%) Search Engine Marketing
6 2 (7.69%) Display Advertising
6 2 (7.69%) Digital Marketing
6 2 (7.69%) CHAID
6 2 (7.69%) Market Research
6 2 (7.69%) Trend Analysis
6 2 (7.69%) Pay per click
7 1 (3.85%) Customer Analytics
Programming Languages
1 15 (57.69%) SQL
2 5 (19.23%) VBA
3 2 (7.69%) PL/SQL
4 1 (3.85%) R
4 1 (3.85%) T-SQL
4 1 (3.85%) VB
Qualifications
1 4 (15.38%) Degree
Quality Assurance & Compliance
1 1 (3.85%) QA
Vendors
1 5 (19.23%) Microsoft
2 3 (11.54%) Google
3 2 (7.69%) Mapinfo
3 2 (7.69%) Salesforce.com
3 2 (7.69%) Business Objects
4 1 (3.85%) Oracle
4 1 (3.85%) Eloqua
4 1 (3.85%) ExactTarget
London
Experis Ltd
Rate: £100.00 - £120.00 per day
Posted: 17 hours ago
London
Nicoll Curtin
Rate: £370 per day
Posted: 18 hours ago