The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 1 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 Sep 2014
Same period 2013 Same period 2012
Campaign Analysis
Rank 588 568 550
Rank change year-on-year
-20 -18
Contract jobs citing Campaign Analysis 14 15 39
As % of all contract IT jobs located in the UK 0.025% 0.028% 0.067%
As % of the Processes & Methodologies category 0.033% 0.038% 0.095%
Number of daily rates quoted 12 10 13
Average daily rate
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£321 £325 £275
Average daily rate % change year-on-year
-1.15% +18.18%
90% offered a daily rate of more than £143 £142 £216
10% offered a daily rate of more than £400 £375 £308
UK excluding London average daily rate £384 £143 £275
% change year-on-year
+169.29% -48.18%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41933 39117 41115
As % of all contract IT jobs located in the UK 74.18% 73.26% 70.98%
Number of daily rates quoted 26041 24038 23859
Average daily rate £410 £400 £400
Average daily rate % change year-on-year
+2.50% -
90% offered a daily rate of more than £275 £273 £265
10% offered a daily rate of more than £575 £575 £575
UK excluding London average daily rate £375 £370 £360
% change year-on-year
+1.35% +2.77%
Number of hourly rates quoted 1160 1070 1463
Average hourly rate £25.00 £29.00 £31.50
Average hourly rate % change year-on-year
-13.79% -7.93%
90% offered a hourly rate of more than £12.50 £12.50 £13.00
10% offered a hourly rate of more than £50.00 £50.00 £45.00
UK excluding London average hourly rate £26.50 £30.00 £31.00
% change year-on-year
-11.66% -3.22%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 1 September 2014.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 22 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 1 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -14 14 £321 -1.15% 8
London -3 11 £275 -15.38% 4
City of London +16 3 £331 - 1
South East - 1 - - 2
Surrey - 1 - -
West Sussex - - - - 1
East of England - - - - 1
Wimbledon - - - -
South Wales - - - -
South West - - - -
Wales - - - -
West Midlands - - - -
Newport - - - -
Oxford - - - - 1
Peterborough - - - -
Cambridgeshire - - - -
Oxfordshire - - - - 1
Bristol - - - -
Coventry - - - -
Egham - - - -
Harrow - - - -
Haywards Heath - - - - 1

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 1 September 2014, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis.

1 14 (66.67%) Marketing
2 12 (57.14%) SQL
3 11 (52.38%) SAS
4 8 (38.10%) MS Excel
5 6 (28.57%) Microsoft
6 5 (23.81%) CRM
6 5 (23.81%) Finance
6 5 (23.81%) MS Office
6 5 (23.81%) Retail
6 5 (23.81%) Analytics
7 4 (19.05%) Campaign Management
7 4 (19.05%) Relational Database
7 4 (19.05%) Direct Marketing
7 4 (19.05%) Customer Insight
8 3 (14.29%) Data Analysis
8 3 (14.29%) VBA
8 3 (14.29%) Oracle
8 3 (14.29%) SQL Server
8 3 (14.29%) Legal
8 3 (14.29%) Advertising
8 3 (14.29%) Publishing
8 3 (14.29%) Performance Tuning
8 3 (14.29%) Customer Segmentation
9 2 (9.52%) iPad
9 2 (9.52%) R
9 2 (9.52%) Statistical Modelling
9 2 (9.52%) Eloqua
9 2 (9.52%) SQL Server Integration Services
9 2 (9.52%) FMCG
9 2 (9.52%) SQL Server 2008

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 1 September 2014, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 11 (52.38%) SAS
2 1 (4.76%) CMS
2 1 (4.76%) Drupal
Applications
1 8 (38.10%) MS Excel
2 5 (23.81%) MS Office
3 2 (9.52%) SPSS
3 2 (9.52%) MS PowerPoint
3 2 (9.52%) FastStats
4 1 (4.76%) Photoshop
Business Applications
1 1 (4.76%) Google Analytics
Database & Business Intelligence
1 4 (19.05%) Relational Database
2 3 (14.29%) SQL Server
3 2 (9.52%) OLAP
3 2 (9.52%) Data Warehouse
3 2 (9.52%) SQL Server Reporting Services
3 2 (9.52%) Data Mart
3 2 (9.52%) SQL Server 2005
3 2 (9.52%) SQL Server Integration Services
3 2 (9.52%) Oracle OLAP
3 2 (9.52%) SQL Server Analysis Services
3 2 (9.52%) SQL Server 2008
4 1 (4.76%) Base SAS
General
1 14 (66.67%) Marketing
2 5 (23.81%) Retail
2 5 (23.81%) Finance
3 3 (14.29%) Legal
3 3 (14.29%) Advertising
3 3 (14.29%) Publishing
4 2 (9.52%) Telecoms
Job Titles
1 8 (38.10%) Analyst
2 4 (19.05%) SAS Analyst
2 4 (19.05%) Marketing Analyst
3 3 (14.29%) Insight Analyst
3 3 (14.29%) Consultant
4 2 (9.52%) Account Manager
4 2 (9.52%) DBA
4 2 (9.52%) Campaign Analyst
4 2 (9.52%) Junior Analyst
4 2 (9.52%) Junior
4 2 (9.52%) SQL DBA
4 2 (9.52%) SAS Insight Analyst
5 1 (4.76%) Marketing Campaign Manager
5 1 (4.76%) Marketing Consultant
5 1 (4.76%) Campaign Manager
5 1 (4.76%) Marketing Data Analyst
5 1 (4.76%) Senior Analyst
5 1 (4.76%) Data Analyst
5 1 (4.76%) CRM Consultant
5 1 (4.76%) Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (9.52%) .NET
2 1 (4.76%) Flash
2 1 (4.76%) HTML
Miscellaneous
1 2 (9.52%) FMCG
1 2 (9.52%) iPad
2 1 (4.76%) Digital Media
2 1 (4.76%) New Media
2 1 (4.76%) Data Extraction
Operating Systems
1 2 (9.52%) Windows
Processes & Methodologies
1 5 (23.81%) CRM
1 5 (23.81%) Analytics
2 4 (19.05%) Campaign Management
2 4 (19.05%) Direct Marketing
2 4 (19.05%) Customer Insight
3 3 (14.29%) Data Analysis
3 3 (14.29%) Customer Segmentation
3 3 (14.29%) Performance Tuning
4 2 (9.52%) Business Analysis
4 2 (9.52%) Statistical Modelling
4 2 (9.52%) Time Management
4 2 (9.52%) Business Intelligence
4 2 (9.52%) B2B
4 2 (9.52%) CHAID
5 1 (4.76%) Project Management
5 1 (4.76%) SEO
5 1 (4.76%) Web Design
5 1 (4.76%) Content Management
5 1 (4.76%) B2C
5 1 (4.76%) Online Marketing
Programming Languages
1 12 (57.14%) SQL
2 3 (14.29%) VBA
3 2 (9.52%) R
3 2 (9.52%) T-SQL
3 2 (9.52%) VB
3 2 (9.52%) PL/SQL
Qualifications
1 2 (9.52%) Degree
Quality Assurance & Compliance
1 1 (4.76%) QA
Vendors
1 6 (28.57%) Microsoft
2 3 (14.29%) Oracle
3 2 (9.52%) Business Objects
3 2 (9.52%) Eloqua
4 1 (4.76%) Neolane
4 1 (4.76%) ExactTarget
4 1 (4.76%) Adobe
4 1 (4.76%) MicroStrategy
4 1 (4.76%) Salesforce.com
4 1 (4.76%) Google
Oxford
Real Staffing
Rate: competitive
Posted: 4 days ago
London
Computer Futures
Rate: competitive
Posted: 10 days ago
City of London
Progressive Recruitment
Rate: competitive
Posted: 20 days ago