The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 24 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 May 2016
Same period 2015 Same period 2014
Campaign Analysis
Rank 643 616 602
Rank change year-on-year
-27 -14
Contract jobs citing Campaign Analysis 8 8 9
As % of all contract IT jobs located in the UK 0.015% 0.015% 0.017%
As % of the Processes & Methodologies category 0.018% 0.019% 0.022%
Number of daily rates quoted 7 4 4
Median daily rate £225 £356 £375
Median daily rate % change year-on-year
-36.84% -5.00%
90% offered a daily rate of more than £203 £251 £302
10% offered a daily rate of more than £440 £470 £443
UK excluding London median daily rate - £313 £450
% change year-on-year
- -30.55%
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
43851 42877 41677
As % of all contract IT jobs located in the UK 81.90% 79.19% 77.79%
Number of daily rates quoted 29046 27097 26309
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £300 £280 £275
10% offered a daily rate of more than £600 £575 £550
UK excluding London median daily rate £400 £385 £375
% change year-on-year
+3.89% +2.66%
Number of hourly rates quoted 1017 1228 1245
Median hourly rate £29.00 £30.00 £28.83
Median hourly rate % change year-on-year
-3.33% +4.07%
90% offered a hourly rate of more than £12.50 £12.35 £12.50
10% offered a hourly rate of more than £47.50 £47.83 £50.00
UK excluding London median hourly rate £35.00 £31.00 £30.00
% change year-on-year
+12.90% +3.33%

Campaign Analysis
Jobs Demand Trend

The demand trend of contract jobs citing Campaign Analysis as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 24 May 2016.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 2 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 24 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -7 8 £225 -55.00% 9
England -8 8 £225 -36.84% 13

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 24 May 2016, IT contractor jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Campaign Analysis.

1 16 (84.21%) Marketing
2 11 (57.89%) SQL
3 10 (52.63%) Analytics
4 7 (36.84%) CRM
5 6 (31.58%) SAS
5 6 (31.58%) Business Intelligence
5 6 (31.58%) Campaign Management
6 5 (26.32%) Analytical Skills
6 5 (26.32%) Statistical Modelling
6 5 (26.32%) VBA
6 5 (26.32%) MS Office
6 5 (26.32%) Data Analysis
7 4 (21.05%) Direct Marketing
7 4 (21.05%) Email Marketing
7 4 (21.05%) Digital Marketing
7 4 (21.05%) Cognos
7 4 (21.05%) B2B
7 4 (21.05%) Microsoft
7 4 (21.05%) Adobe
7 4 (21.05%) Data Analytics
8 3 (15.79%) Propensity Modelling
8 3 (15.79%) Customer Segmentation
8 3 (15.79%) Relational Database
8 3 (15.79%) SmartFocus
8 3 (15.79%) Marketing Strategy
8 3 (15.79%) FMCG
8 3 (15.79%) Salesforce Marketing Cloud
8 3 (15.79%) Salesforce.com
8 3 (15.79%) CSS
8 3 (15.79%) MS Excel

Campaign Analysis
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (31.58%) SAS
Applications
1 5 (26.32%) MS Office
2 3 (15.79%) MS Excel
2 3 (15.79%) Photoshop
3 2 (10.53%) MS PowerPoint
3 2 (10.53%) SPSS
4 1 (5.26%) Adobe Creative Suite
Business Applications
1 3 (15.79%) Unica
2 2 (10.53%) Eloqua
2 2 (10.53%) FastStats
Cloud Services
1 3 (15.79%) SmartFocus
2 2 (10.53%) Google Analytics
3 1 (5.26%) Silverpop
Communications & Networking
1 1 (5.26%) Internet
1 1 (5.26%) SMS
Database & Business Intelligence
1 3 (15.79%) Relational Database
1 3 (15.79%) SQL Server
2 2 (10.53%) Base SAS
2 2 (10.53%) BusinessObjects
2 2 (10.53%) SAS Enterprise Guide
3 1 (5.26%) Data Mining
3 1 (5.26%) MS Access
Development Applications
1 2 (10.53%) Dreamweaver
1 2 (10.53%) SQL Server Management Studio (SSMS)
General
1 16 (84.21%) Marketing
2 2 (10.53%) Finance
2 2 (10.53%) Legal
2 2 (10.53%) Publishing
2 2 (10.53%) Telecoms
Job Titles
1 15 (78.95%) Analyst
2 10 (52.63%) Data Analyst
3 5 (26.32%) Marketing Analyst
4 4 (21.05%) Excel Analyst
5 3 (15.79%) Business Data Analyst
5 3 (15.79%) Business Intelligence Analyst
5 3 (15.79%) Campaign Analyst
5 3 (15.79%) FMCG Analyst
6 2 (10.53%) Business Intelligence Data Analyst
6 2 (10.53%) Campaign Executive
6 2 (10.53%) Campaign Manager
6 2 (10.53%) Email Marketing Executive
6 2 (10.53%) Insight Analyst
6 2 (10.53%) Junior
6 2 (10.53%) Junior Analyst
6 2 (10.53%) Junior Data Analyst
6 2 (10.53%) Marketing Data Analyst
6 2 (10.53%) Marketing Executive
6 2 (10.53%) SAS Analyst
6 2 (10.53%) SAS Marketing Analyst
Libraries, Frameworks & Software Standards
1 3 (15.79%) CSS
1 3 (15.79%) HTML
2 1 (5.26%) Web Services
2 1 (5.26%) XML
Miscellaneous
1 5 (26.32%) Analytical Skills
2 3 (15.79%) FMCG
3 2 (10.53%) Data Protection Act
3 2 (10.53%) Mathematics
3 2 (10.53%) New Media
4 1 (5.26%) Statistics
Processes & Methodologies
1 10 (52.63%) Analytics
2 7 (36.84%) CRM
3 6 (31.58%) Business Intelligence
3 6 (31.58%) Campaign Management
4 5 (26.32%) Data Analysis
4 5 (26.32%) Statistical Modelling
5 4 (21.05%) B2B
5 4 (21.05%) Data Analytics
5 4 (21.05%) Digital Marketing
5 4 (21.05%) Direct Marketing
5 4 (21.05%) Email Marketing
6 3 (15.79%) Customer Segmentation
6 3 (15.79%) Marketing Strategy
6 3 (15.79%) Propensity Modelling
6 3 (15.79%) Web Analytics
7 2 (10.53%) Customer Analysis
7 2 (10.53%) Data Modelling
7 2 (10.53%) Marketing Analytics
7 2 (10.53%) Marketing Automation
7 2 (10.53%) Project Management
Programming Languages
1 11 (57.89%) SQL
2 5 (26.32%) VBA
3 2 (10.53%) Java
3 2 (10.53%) R
Qualifications
1 3 (15.79%) Degree
Quality Assurance & Compliance
1 2 (10.53%) QA
2 1 (5.26%) Data Quality
Vendors
1 4 (21.05%) Adobe
1 4 (21.05%) Cognos
1 4 (21.05%) Microsoft
2 3 (15.79%) Salesforce Marketing Cloud
2 3 (15.79%) Salesforce.com
3 2 (10.53%) Apteco
3 2 (10.53%) Google
3 2 (10.53%) IBM
4 1 (5.26%) Marketo
4 1 (5.26%) MicroStrategy
4 1 (5.26%) Oracle
4 1 (5.26%) SAP
4 1 (5.26%) Teradata
London
Harvey Nash plc
Rate: £220 - £240 per day
Posted: Yesterday
Reading, Berkshire
Mortimer Spinks
Rate: £100 - £125 per day
Posted: 5 days ago
London
Progressive Recruitment
Rate: competitive
Posted: 15 days ago