The first table below looks at the demand for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 23 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
23 Jul 2014
Same period 2013 Same period 2012
Campaign Analysis
Rank 571 545 568
Rank change year-on-year
-26 +23
Contract jobs citing Campaign Analysis 9 24 19
As % of all contract IT jobs located in the UK 0.017% 0.047% 0.033%
As % of the Processes & Methodologies category 0.023% 0.065% 0.047%
Number of daily rates quoted 6 16 9
Average daily rate
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£325 £268 £250
Average daily rate % change year-on-year
+21.49% +7.00%
90% offered a daily rate of more than £235 £159 £217
10% offered a daily rate of more than £400 £356 £323
UK excluding London average daily rate £400 £222 £275
% change year-on-year
+80.58% -19.45%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -
Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39905 37171 40797
As % of all contract IT jobs located in the UK 74.12% 72.91% 70.44%
Number of daily rates quoted 24736 22529 23452
Average daily rate £400 £403 £400
Average daily rate % change year-on-year
-0.62% +0.62%
90% offered a daily rate of more than £275 £270 £270
10% offered a daily rate of more than £560 £575 £575
UK excluding London average daily rate £375 £375 £363
% change year-on-year
- +3.44%
Number of hourly rates quoted 1139 1072 1445
Average hourly rate £25.00 £30.00 £30.45
Average hourly rate % change year-on-year
-16.66% -1.47%
90% offered a hourly rate of more than £12.50 £12.50 £13.42
10% offered a hourly rate of more than £47.50 £47.50 £45.95
UK excluding London average hourly rate £26.50 £31.00 £32.00
% change year-on-year
-14.51% -3.12%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 23 July 2014.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 23 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 9 £325 +14.03% 13
London -14 6 £275 +2.80% 11
City of London +26 2 £400 +37.93% 2
East of England -19 1 - - 1
South East - 1 - - 1
Peterborough - 1 - -
Cambridgeshire - 1 - -
Surrey - 1 - -
West Sussex - - - - 1
West Yorkshire - - - -
Yorkshire - - - -
Oxfordshire - - - -
Staffordshire - - - -
Suffolk - - - -
Stoke-on-Trent - - - -
Uxbridge - - - -
Newport - - - -
Oxford - - - -
Bristol - - - -
Edinburgh - - - -
Egham - - - -
Harrow - - - -
Haywards Heath - - - - 1
Hounslow - - - -
Leeds - - - -
South Wales - - - -
South West - - - -
Wales - - - -
West Midlands - - - -
Wimbledon - - - -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 23 July 2014, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis.

1 20 (74.07%) Marketing
2 16 (59.26%) SQL
3 15 (55.56%) SAS
4 14 (51.85%) Analytics
5 9 (33.33%) MS PowerPoint
6 7 (25.93%) CRM
7 6 (22.22%) MS Excel
8 5 (18.52%) Business Intelligence
8 5 (18.52%) Retail
8 5 (18.52%) Microsoft
9 4 (14.81%) Advertising
9 4 (14.81%) Google
9 4 (14.81%) VBA
9 4 (14.81%) Customer Insight
9 4 (14.81%) Degree
9 4 (14.81%) Google Analytics
9 4 (14.81%) Base SAS
9 4 (14.81%) Propensity Modelling
9 4 (14.81%) Customer Segmentation
10 3 (11.11%) Campaign Management
10 3 (11.11%) Usability Testing
10 3 (11.11%) New Media
10 3 (11.11%) PL/SQL
10 3 (11.11%) MS Office
10 3 (11.11%) Telecoms
10 3 (11.11%) SEO
10 3 (11.11%) Data Analysis
11 2 (7.41%) ProClarity
11 2 (7.41%) Games
11 2 (7.41%) Pay per click

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 23 July 2014, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 15 (55.56%) SAS
2 1 (3.70%) CMS
2 1 (3.70%) Drupal
Applications
1 9 (33.33%) MS PowerPoint
2 6 (22.22%) MS Excel
3 3 (11.11%) MS Office
4 1 (3.70%) Photoshop
4 1 (3.70%) SPSS
4 1 (3.70%) FastStats
4 1 (3.70%) PowerPivot
Business Applications
1 4 (14.81%) Google Analytics
Database & Business Intelligence
1 4 (14.81%) Base SAS
2 2 (7.41%) Big Data
2 2 (7.41%) Relational Database
2 2 (7.41%) ProClarity
3 1 (3.70%) SQL Server Reporting Services
3 1 (3.70%) Data Mart
3 1 (3.70%) SQL Server 2005
3 1 (3.70%) SQL Server Integration Services
3 1 (3.70%) Oracle OLAP
3 1 (3.70%) SQL Server Analysis Services
3 1 (3.70%) SQL Server
3 1 (3.70%) OLAP
3 1 (3.70%) Data Warehouse
3 1 (3.70%) Data Mining
3 1 (3.70%) SQL Server 2008
General
1 20 (74.07%) Marketing
2 5 (18.52%) Retail
3 4 (14.81%) Advertising
4 3 (11.11%) Telecoms
5 2 (7.41%) Finance
5 2 (7.41%) Games
6 1 (3.70%) Legal
6 1 (3.70%) Publishing
Job Titles
1 13 (48.15%) Analyst
2 8 (29.63%) SAS Analyst
3 7 (25.93%) Insight Analyst
4 4 (14.81%) SAS Insight Analyst
5 3 (11.11%) Campaign Analyst
6 2 (7.41%) Senior SAS Analyst
6 2 (7.41%) Senior Analyst
6 2 (7.41%) Consultant
6 2 (7.41%) Account Manager
6 2 (7.41%) Business Intelligence Analyst
7 1 (3.70%) SAS Consultant
7 1 (3.70%) Business Analyst
7 1 (3.70%) DBA
7 1 (3.70%) SQL DBA
7 1 (3.70%) Marketing Manager
7 1 (3.70%) MI Analyst
7 1 (3.70%) Web Manager
7 1 (3.70%) Marketing Analyst
7 1 (3.70%) Marketing Campaign Manager
7 1 (3.70%) Marketing Consultant
Libraries, Frameworks & Software Standards
1 1 (3.70%) HTML
1 1 (3.70%) .NET
1 1 (3.70%) Flash
Miscellaneous
1 3 (11.11%) New Media
2 2 (7.41%) Statistics
2 2 (7.41%) Mathematics
2 2 (7.41%) FMCG
2 2 (7.41%) iPad
3 1 (3.70%) Digital Media
3 1 (3.70%) Online Games
Operating Systems
1 1 (3.70%) Windows
Processes & Methodologies
1 14 (51.85%) Analytics
2 7 (25.93%) CRM
3 5 (18.52%) Business Intelligence
4 4 (14.81%) Customer Insight
4 4 (14.81%) Propensity Modelling
4 4 (14.81%) Customer Segmentation
5 3 (11.11%) Usability Testing
5 3 (11.11%) SEO
5 3 (11.11%) Data Analysis
5 3 (11.11%) Campaign Management
6 2 (7.41%) CHAID
6 2 (7.41%) Pay per click
6 2 (7.41%) Direct Marketing
6 2 (7.41%) Search Engine Marketing
6 2 (7.41%) B2B
6 2 (7.41%) Display Advertising
6 2 (7.41%) Digital Marketing
6 2 (7.41%) Market Research
6 2 (7.41%) Trend Analysis
7 1 (3.70%) Marketing Strategy
Programming Languages
1 16 (59.26%) SQL
2 4 (14.81%) VBA
3 3 (11.11%) PL/SQL
4 1 (3.70%) T-SQL
4 1 (3.70%) VB
Qualifications
1 4 (14.81%) Degree
Quality Assurance & Compliance
1 1 (3.70%) QA
Vendors
1 5 (18.52%) Microsoft
2 4 (14.81%) Google
3 2 (7.41%) Business Objects
3 2 (7.41%) Mapinfo
3 2 (7.41%) Salesforce.com
4 1 (3.70%) Teradata
4 1 (3.70%) Oracle
4 1 (3.70%) ExactTarget
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Experis Ltd
Rate: £130.00 - £145.00 per day
Posted: 2 days ago