The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 2 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
2 Mar 2015
Same period 2014 Same period 2013
Campaign Analysis
Rank 569 555 511
Rank change year-on-year
-14 -44
Contract jobs citing Campaign Analysis 7 21 22
As % of all contract IT jobs located in the UK 0.013% 0.041% 0.049%
As % of the Processes & Methodologies category 0.018% 0.055% 0.067%
Number of daily rates quoted 0 8 9
Average daily rate
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- £375 £325
Average daily rate % change year-on-year
- +15.38%
UK excluding London average daily rate - £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
39939 38252 32708
As % of all contract IT jobs located in the UK 75.99% 74.83% 72.90%
Number of daily rates quoted 25139 23043 19449
Average daily rate £420 £400 £400
Average daily rate % change year-on-year
+5.00% -
90% offered a daily rate of more than £280 £275 £275
10% offered a daily rate of more than £575 £568 £575
UK excluding London average daily rate £399 £375 £363
% change year-on-year
+6.34% +3.44%
Number of hourly rates quoted 1061 1149 1173
Average hourly rate £27.50 £27.50 £30.00
Average hourly rate % change year-on-year
- -8.33%
90% offered a hourly rate of more than £12.10 £12.31 £12.00
10% offered a hourly rate of more than £49.50 £50.00 £50.50
UK excluding London average hourly rate £29.00 £27.50 £31.50
% change year-on-year
+5.45% -12.69%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 28 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 2 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -44 7 - - 11
London -5 4 - - 7
South West - 2 - -
East of England - 1 - -
Hertfordshire - 1 - -
Midlothian - - - -
Nottinghamshire - - - -
West Yorkshire - - - -
Yorkshire - - - -
City of London - - - - 2
East Midlands - - - - 1
North West - - - -
Manchester - - - -
Nottingham - - - -
Plymouth - - - -
Stockport - - - -
Watford - - - -
Cambridgeshire - - - -
Devon - - - -
Wimbledon - - - -
West Midlands - - - - 1
Scotland - - - -
Birmingham - - - -
Bristol - - - -
Cambridge - - - -
Edinburgh - - - -
Harrow - - - -
Leeds - - - -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 2 March 2015, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis.

1 19 (90.48%) Marketing
2 13 (61.90%) SQL
3 12 (57.14%) Analytical Skills
4 10 (47.62%) CRM
4 10 (47.62%) Analytics
5 8 (38.10%) SAS
6 6 (28.57%) Marketing Analytics
6 6 (28.57%) Campaign Management
6 6 (28.57%) Customer Insight
7 5 (23.81%) Finance
8 4 (19.05%) Data Mining
8 4 (19.05%) Propensity Modelling
8 4 (19.05%) Email Marketing
9 3 (14.29%) QA
9 3 (14.29%) QlikView
9 3 (14.29%) Time Management
9 3 (14.29%) Digital Marketing
9 3 (14.29%) Citrix
9 3 (14.29%) Sage
9 3 (14.29%) SPSS
9 3 (14.29%) HTML
9 3 (14.29%) VBA
9 3 (14.29%) Data Analysis
10 2 (9.52%) Social Media
10 2 (9.52%) Photoshop
10 2 (9.52%) Java
10 2 (9.52%) Project Management
10 2 (9.52%) Dreamweaver
10 2 (9.52%) Microsoft
10 2 (9.52%) Teradata

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 2 March 2015, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 8 (38.10%) SAS
Applications
1 3 (14.29%) SPSS
2 2 (9.52%) MS PowerPoint
2 2 (9.52%) Photoshop
2 2 (9.52%) MS Excel
Business Applications
1 1 (4.76%) SiteCatalyst
Database & Business Intelligence
1 4 (19.05%) Data Mining
2 3 (14.29%) QlikView
3 1 (4.76%) Base SAS
3 1 (4.76%) SAS Enterprise Guide
3 1 (4.76%) Relational Database
3 1 (4.76%) SQL Server Reporting Services
3 1 (4.76%) Data Warehouse
Development Applications
1 2 (9.52%) Dreamweaver
General
1 19 (90.48%) Marketing
2 5 (23.81%) Finance
3 2 (9.52%) Legal
4 1 (4.76%) Games
4 1 (4.76%) Retail
Job Titles
1 12 (57.14%) Analyst
2 7 (33.33%) Insight Analyst
3 4 (19.05%) Senior Insight Analyst
3 4 (19.05%) MI Analyst
3 4 (19.05%) Senior Analyst
4 2 (9.52%) Consultant
4 2 (9.52%) Senior Manager
4 2 (9.52%) Campaign Manager
4 2 (9.52%) Marketing Manager
4 2 (9.52%) Email Specialist
5 1 (4.76%) SAS Insight Analyst
5 1 (4.76%) Customer Analyst
5 1 (4.76%) CRM Manager
5 1 (4.76%) Customer Insight Analyst
5 1 (4.76%) Campaign Delivery Manager
5 1 (4.76%) Report Analyst
5 1 (4.76%) Data Analyst
5 1 (4.76%) Delivery Manager
5 1 (4.76%) SAS Analyst
5 1 (4.76%) Relationships Manager
Libraries, Frameworks & Software Standards
1 3 (14.29%) HTML
2 1 (4.76%) CSS
Miscellaneous
1 12 (57.14%) Analytical Skills
2 2 (9.52%) Social Media
2 2 (9.52%) Statistics
2 2 (9.52%) Graphic Design
2 2 (9.52%) Blog
3 1 (4.76%) Data Extraction
3 1 (4.76%) User Experience
3 1 (4.76%) Mobile Games
Processes & Methodologies
1 10 (47.62%) CRM
1 10 (47.62%) Analytics
2 6 (28.57%) Marketing Analytics
2 6 (28.57%) Campaign Management
2 6 (28.57%) Customer Insight
3 4 (19.05%) Email Marketing
3 4 (19.05%) Propensity Modelling
4 3 (14.29%) Digital Marketing
4 3 (14.29%) Time Management
4 3 (14.29%) Data Analysis
5 2 (9.52%) Competitive Intelligence
5 2 (9.52%) Web Development
5 2 (9.52%) Direct Marketing
5 2 (9.52%) Project Management
5 2 (9.52%) Data Management
5 2 (9.52%) Market Research
6 1 (4.76%) Customer Engagement
6 1 (4.76%) Continuous Improvement
6 1 (4.76%) Product Marketing
6 1 (4.76%) Statistical Modelling
Programming Languages
1 13 (61.90%) SQL
2 3 (14.29%) VBA
3 2 (9.52%) Java
Qualifications
1 2 (9.52%) Degree
2 1 (4.76%) VCP4
Quality Assurance & Compliance
1 3 (14.29%) QA
Vendors
1 3 (14.29%) Citrix
1 3 (14.29%) Sage
2 2 (9.52%) Teradata
2 2 (9.52%) Aprimo
2 2 (9.52%) Microsoft
3 1 (4.76%) Adobe
3 1 (4.76%) Business Objects
3 1 (4.76%) Tableau
London
Initi8 Recruitment
Rate: £500 Per Day
Posted: 3 days ago
City of London
Progressive Recruitment
Rate: £300 - £350 per day + competitive
Posted: 11 days ago