The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 5 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
5 Feb 2016
Same period 2015 Same period 2014
Campaign Analysis
Rank 611 591 567
Rank change year-on-year
-20 -24
Contract jobs citing Campaign Analysis 8 10 12
As % of all contract IT jobs located in the UK 0.016% 0.020% 0.025%
As % of the Processes & Methodologies category 0.019% 0.025% 0.032%
Number of daily rates quoted 7 3 4
Average daily rate £400 £450 £413
Average daily rate % change year-on-year
-11.11% +9.09%
90% offered a daily rate of more than £250 £430 £365
10% offered a daily rate of more than £540 £450 £443
UK excluding London average daily rate £438 £450 £350
% change year-on-year
-2.77% +28.57%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
41710 39321 37141
As % of all contract IT jobs located in the UK 81.10% 77.61% 76.47%
Number of daily rates quoted 27291 25151 22514
Average daily rate £425 £422 £400
Average daily rate % change year-on-year
+0.73% +5.47%
90% offered a daily rate of more than £300 £285 £270
10% offered a daily rate of more than £600 £575 £575
UK excluding London average daily rate £400 £400 £375
% change year-on-year
- +6.66%
Number of hourly rates quoted 1208 1037 1128
Average hourly rate £39.31 £26.00 £27.50
Average hourly rate % change year-on-year
+51.17% -5.45%
90% offered a hourly rate of more than £13.00 £12.00 £12.50
10% offered a hourly rate of more than £57.00 £46.50 £52.40
UK excluding London average hourly rate £40.00 £27.50 £27.50
% change year-on-year
+45.45% -

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 5 February 2016.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 9 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 5 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 8 £400 - 2
London -6 4 £300 - 2
North West - 2 £538 -
Manchester - 2 £538 -
South West +2 1 £300 -
Crawley - 1 £400 -
West Sussex - 1 £400 -
Bristol - 1 £300 -
South East - 1 £400 -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 5 February 2016, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis.

1 10 (100.00%) Marketing
2 7 (70.00%) SQL
3 3 (30.00%) SAS
3 3 (30.00%) Adobe
3 3 (30.00%) Unica
3 3 (30.00%) Analytics
3 3 (30.00%) Analytical Skills
4 2 (20.00%) Campaign Management
4 2 (20.00%) FMCG
4 2 (20.00%) Data Analytics
4 2 (20.00%) CRM
4 2 (20.00%) Cognos
4 2 (20.00%) Business Intelligence
4 2 (20.00%) IBM
4 2 (20.00%) Microsoft
4 2 (20.00%) Web Analytics
4 2 (20.00%) MS PowerPoint
4 2 (20.00%) Stakeholder Management
4 2 (20.00%) SPSS
4 2 (20.00%) Project Management
5 1 (10.00%) Salesforce.com
5 1 (10.00%) Internet
5 1 (10.00%) Finance
5 1 (10.00%) Statistical Analysis
5 1 (10.00%) Statistics
5 1 (10.00%) Retail
5 1 (10.00%) Data Management
5 1 (10.00%) Data Analysis
5 1 (10.00%) Data Mining
5 1 (10.00%) BusinessObjects

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 5 February 2016, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 3 (30.00%) SAS
Applications
1 2 (20.00%) MS PowerPoint
1 2 (20.00%) SPSS
2 1 (10.00%) Adobe Creative Suite
2 1 (10.00%) MS Excel
2 1 (10.00%) MS Office
2 1 (10.00%) Photoshop
Business Applications
1 3 (30.00%) Unica
2 1 (10.00%) Data Workbench
Cloud Services
1 1 (10.00%) Silverpop
1 1 (10.00%) SmartFocus
Communications & Networking
1 1 (10.00%) Internet
Database & Business Intelligence
1 1 (10.00%) Base SAS
1 1 (10.00%) BusinessObjects
1 1 (10.00%) Data Mining
1 1 (10.00%) Relational Database
General
1 10 (100.00%) Marketing
2 1 (10.00%) Finance
2 1 (10.00%) Retail
Job Titles
1 9 (90.00%) Analyst
2 4 (40.00%) Data Analyst
3 3 (30.00%) Campaign Analyst
4 2 (20.00%) Excel Analyst
4 2 (20.00%) Insight Analyst
4 2 (20.00%) Marketing Analyst
4 2 (20.00%) SQL Analyst
5 1 (10.00%) Business Data Analyst
5 1 (10.00%) CRM Analyst
5 1 (10.00%) Data Insight Analyst
5 1 (10.00%) Digital Analyst
5 1 (10.00%) Digital Insight Analyst
5 1 (10.00%) Email Developer
5 1 (10.00%) FMCG Analyst
5 1 (10.00%) HTML CSS Developer
5 1 (10.00%) HTML Email Developer
5 1 (10.00%) Insight Data Analyst
5 1 (10.00%) Marketing Campaign Analyst
5 1 (10.00%) Senior Insight Analyst
5 1 (10.00%) SQL Data Analyst
Libraries, Frameworks & Software Standards
1 1 (10.00%) CSS
1 1 (10.00%) HTML
1 1 (10.00%) Web Services
1 1 (10.00%) XML
Miscellaneous
1 3 (30.00%) Analytical Skills
2 2 (20.00%) FMCG
3 1 (10.00%) Social Media
3 1 (10.00%) Statistics
Processes & Methodologies
1 3 (30.00%) Analytics
2 2 (20.00%) Business Intelligence
2 2 (20.00%) Campaign Management
2 2 (20.00%) CRM
2 2 (20.00%) Data Analytics
2 2 (20.00%) Project Management
2 2 (20.00%) Stakeholder Management
2 2 (20.00%) Web Analytics
3 1 (10.00%) Customer Segmentation
3 1 (10.00%) Data Analysis
3 1 (10.00%) Data Management
3 1 (10.00%) Database Marketing
3 1 (10.00%) Predictive Modelling
3 1 (10.00%) Propensity Modelling
3 1 (10.00%) Statistical Analysis
3 1 (10.00%) Statistical Modelling
3 1 (10.00%) Web Development
Programming Languages
1 7 (70.00%) SQL
2 1 (10.00%) R
2 1 (10.00%) VBA
Qualifications
1 1 (10.00%) Degree
Quality Assurance & Compliance
1 1 (10.00%) QA
Vendors
1 3 (30.00%) Adobe
2 2 (20.00%) Cognos
2 2 (20.00%) IBM
2 2 (20.00%) Microsoft
3 1 (10.00%) ExactTarget
3 1 (10.00%) Marketo
3 1 (10.00%) Salesforce.com