The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 31 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
31 Jul 2015
Same period 2014 Same period 2013
Campaign Analysis
Rank 616 602 558
Rank change year-on-year
-14 -44
Contract jobs citing Campaign Analysis 4 9 21
As % of all contract IT jobs located in the UK 0.007% 0.016% 0.041%
As % of the Processes & Methodologies category 0.009% 0.022% 0.055%
Number of daily rates quoted 2 7 14
Average daily rate
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£213 £275 £288
Average daily rate % change year-on-year
-22.72% -4.34%
90% offered a daily rate of more than £163 £172 £152
10% offered a daily rate of more than £263 £400 £364
UK excluding London average daily rate - £400 £222
% change year-on-year
- +80.58%
Number of hourly rates quoted 0 0 0
Average hourly rate - - -
UK excluding London average hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44182 41616 38228
As % of all contract IT jobs located in the UK 77.70% 76.15% 74.80%
Number of daily rates quoted 28632 25727 23174
Average daily rate £415 £400 £405
Average daily rate % change year-on-year
+3.75% -1.23%
90% offered a daily rate of more than £285 £275 £270
10% offered a daily rate of more than £575 £563 £575
UK excluding London average daily rate £388 £375 £375
% change year-on-year
+3.33% -
Number of hourly rates quoted 1181 1176 1105
Average hourly rate £30.00 £25.00 £30.50
Average hourly rate % change year-on-year
+20.00% -18.03%
90% offered a hourly rate of more than £12.50 £12.85 £12.50
10% offered a hourly rate of more than £52.17 £50.00 £50.00
UK excluding London average hourly rate £30.50 £26.50 £31.00
% change year-on-year
+15.09% -14.51%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 3 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 31 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
London -5 4 £213 -22.72% 2
England -30 4 £213 -22.72% 4
City of London -10 1 £275 -31.25% 1

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis.

1 6 (54.55%) Marketing
2 4 (36.36%) SQL
3 3 (27.27%) SAS
3 3 (27.27%) Analytical Skills
4 2 (18.18%) Data Mining
4 2 (18.18%) Customer Insight
4 2 (18.18%) Analytics
4 2 (18.18%) Retail
4 2 (18.18%) Advertising
4 2 (18.18%) Microsoft
4 2 (18.18%) Project Management
4 2 (18.18%) MS Office
4 2 (18.18%) MS Excel
4 2 (18.18%) FastStats
4 2 (18.18%) Online Marketing
4 2 (18.18%) MS PowerPoint
5 1 (9.09%) Predictive Modelling
5 1 (9.09%) Google
5 1 (9.09%) Google Analytics
5 1 (9.09%) Online Games
5 1 (9.09%) Time Management
5 1 (9.09%) CRM
5 1 (9.09%) E-Commerce
5 1 (9.09%) Data Modelling
5 1 (9.09%) Salesforce.com
5 1 (9.09%) Stakeholder Management
5 1 (9.09%) Games
5 1 (9.09%) Web Analytics
5 1 (9.09%) Finance
5 1 (9.09%) Marketing Analytics

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 31 July 2015, IT contractor jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 3 (27.27%) SAS
Applications
1 2 (18.18%) MS Office
1 2 (18.18%) MS Excel
1 2 (18.18%) MS PowerPoint
1 2 (18.18%) FastStats
Cloud Services
1 1 (9.09%) Google Analytics
Database & Business Intelligence
1 2 (18.18%) Data Mining
General
1 6 (54.55%) Marketing
2 2 (18.18%) Advertising
2 2 (18.18%) Retail
3 1 (9.09%) Finance
3 1 (9.09%) Games
Job Titles
1 3 (27.27%) Analyst
2 2 (18.18%) Account Manager
2 2 (18.18%) Campaign Manager
2 2 (18.18%) Insight Analyst
3 1 (9.09%) Customer Insight Analyst
3 1 (9.09%) SAS Insight Analyst
3 1 (9.09%) Coordinator
3 1 (9.09%) Data Analyst
3 1 (9.09%) SAS Analyst
3 1 (9.09%) Marketing Analyst
3 1 (9.09%) Customer Analyst
3 1 (9.09%) Marketing Executive
3 1 (9.09%) SAS Marketing Analyst
Miscellaneous
1 3 (27.27%) Analytical Skills
2 1 (9.09%) Online Games
Processes & Methodologies
1 2 (18.18%) Project Management
1 2 (18.18%) Online Marketing
1 2 (18.18%) Customer Insight
1 2 (18.18%) Analytics
2 1 (9.09%) Marketing Analytics
2 1 (9.09%) Propensity Modelling
2 1 (9.09%) Customer Segmentation
2 1 (9.09%) Qualitative Research
2 1 (9.09%) Data-Driven Marketing
2 1 (9.09%) People Management
2 1 (9.09%) Predictive Modelling
2 1 (9.09%) CRM
2 1 (9.09%) E-Commerce
2 1 (9.09%) Data Modelling
2 1 (9.09%) Stakeholder Management
2 1 (9.09%) Web Analytics
2 1 (9.09%) Time Management
Programming Languages
1 4 (36.36%) SQL
Vendors
1 2 (18.18%) Microsoft
2 1 (9.09%) Salesforce.com
2 1 (9.09%) Google