The table below looks at the statistics for Campaign Analysis skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Campaign Analysis over the 3 months to 30 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
30 Jul 2016
Same period 2015 Same period 2014
Campaign Analysis
Rank 644 659 628
Rank change year-on-year
+15 -31
Contract jobs citing Campaign Analysis 17 4 10
As % of all contract IT jobs located in the UK 0.032% 0.007% 0.018%
As % of the Processes & Methodologies category 0.038% 0.009% 0.023%
Number of daily rates quoted 12 2 7
Median daily rate £275 £213 £275
Median daily rate % change year-on-year
+29.41% -22.72%
90% offered a daily rate of more than £146 £163 £172
10% offered a daily rate of more than £485 £263 £400
UK excluding London median daily rate £288 - £400
Number of hourly rates quoted 0 0 0
Median hourly rate - - -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
44547 45656 42956
As % of all contract IT jobs located in the UK 82.75% 79.99% 78.49%
Number of daily rates quoted 29462 29606 26622
Median daily rate £438 £413 £400
Median daily rate % change year-on-year
+6.06% +3.12%
90% offered a daily rate of more than £295 £280 £275
10% offered a daily rate of more than £600 £575 £563
UK excluding London median daily rate £400 £388 £375
% change year-on-year
+3.22% +3.33%
Number of hourly rates quoted 1037 1202 1216
Median hourly rate £29.00 £30.00 £25.00
Median hourly rate % change year-on-year
-3.33% +20.00%
90% offered a hourly rate of more than £12.50 £12.36 £13.00
10% offered a hourly rate of more than £52.16 £52.17 £48.00
UK excluding London median hourly rate £30.00 £30.50 £26.50
% change year-on-year
-1.63% +15.09%

Campaign Analysis
Jobs Demand Trend

The demand trend of contract jobs citing Campaign Analysis as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Campaign Analysis within the UK.

Campaign Analysis Daily Rate Trend in the UK

Campaign Analysis
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Campaign Analysis within the UK over the 3 months to 30 July 2016.

Campaign Analysis Daily Rate Histogram in the UK

Campaign Analysis
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Campaign Analysis within the UK.

Campaign Analysis Hourly Rate Trend in the UK

Campaign Analysis
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 30 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +30 17 £275 +29.41% 10
London +2 8 £265 +24.70% 9
South West - 4 £335 -
Bristol - 3 £345 -
Reading - 2 £125 -
Berkshire - 2 £125 -
North West - 2 - -
South East - 2 £125 - 1
Manchester - 1 - -
East of England - 1 - -
Hertfordshire - 1 - -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 30 July 2016, IT contractor jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Campaign Analysis.

1 21 (80.77%) Marketing
2 16 (61.54%) Analytics
3 14 (53.85%) SAS
4 13 (50.00%) SQL
5 12 (46.15%) CRM
6 10 (38.46%) Campaign Management
7 9 (34.62%) Direct Marketing
7 9 (34.62%) Analytical Skills
8 8 (30.77%) Email Marketing
9 6 (23.08%) Degree
9 6 (23.08%) Customer Analysis
9 6 (23.08%) R
10 5 (19.23%) New Media
10 5 (19.23%) SmartFocus
10 5 (19.23%) Digital Marketing
10 5 (19.23%) Unica
10 5 (19.23%) Finance
10 5 (19.23%) VBA
10 5 (19.23%) MS Office
10 5 (19.23%) Microsoft
10 5 (19.23%) Business Intelligence
10 5 (19.23%) Outbound Marketing
11 4 (15.38%) B2B
11 4 (15.38%) SQL Server
11 4 (15.38%) MS Excel
11 4 (15.38%) Alterian
11 4 (15.38%) Data Analysis
11 4 (15.38%) Web Analytics
11 4 (15.38%) Mathematics
11 4 (15.38%) Google

Campaign Analysis
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 14 (53.85%) SAS
2 1 (3.85%) Apache Spark
Applications
1 5 (19.23%) MS Office
2 4 (15.38%) MS Excel
3 3 (11.54%) Photoshop
4 2 (7.69%) SPSS
5 1 (3.85%) MS PowerPoint
Business Applications
1 5 (19.23%) Unica
2 4 (15.38%) FastStats
3 2 (7.69%) Adobe Campaign
3 2 (7.69%) Eloqua
4 1 (3.85%) WebTrends
Cloud Services
1 5 (19.23%) SmartFocus
2 4 (15.38%) Google Analytics
3 1 (3.85%) Google Cloud Platform
Communications & Networking
1 1 (3.85%) SMS
Database & Business Intelligence
1 4 (15.38%) SQL Server
2 3 (11.54%) Base SAS
2 3 (11.54%) Relational Database
2 3 (11.54%) SAS Enterprise Guide
3 2 (7.69%) Big Data
3 2 (7.69%) Data Mining
3 2 (7.69%) Hadoop
4 1 (3.85%) Apache Hive
4 1 (3.85%) BigQuery
4 1 (3.85%) BusinessObjects
4 1 (3.85%) DB2
4 1 (3.85%) MS Access
4 1 (3.85%) QlikView
Development Applications
1 2 (7.69%) Dreamweaver
1 2 (7.69%) SQL Server Management Studio (SSMS)
General
1 21 (80.77%) Marketing
2 5 (19.23%) Finance
3 3 (11.54%) Telecoms
4 2 (7.69%) Legal
4 2 (7.69%) Publishing
4 2 (7.69%) Retail
Job Titles
1 19 (73.08%) Analyst
2 7 (26.92%) Data Analyst
2 7 (26.92%) Marketing Analyst
3 6 (23.08%) Campaign Analyst
4 5 (19.23%) SAS Analyst
4 5 (19.23%) SAS Marketing Analyst
5 3 (11.54%) Business Intelligence Analyst
5 3 (11.54%) Junior
5 3 (11.54%) Junior Analyst
5 3 (11.54%) Junior Data Analyst
6 2 (7.69%) Business Data Analyst
6 2 (7.69%) Business Intelligence Data Analyst
6 2 (7.69%) Campaign Executive
6 2 (7.69%) Campaign Manager
6 2 (7.69%) Email Executive
6 2 (7.69%) Email Marketing Executive
6 2 (7.69%) Excel Analyst
6 2 (7.69%) Junior Marketing Analyst
6 2 (7.69%) Marketing Data Analyst
6 2 (7.69%) Marketing Executive
Libraries, Frameworks & Software Standards
1 3 (11.54%) HTML
2 2 (7.69%) CSS
Miscellaneous
1 9 (34.62%) Analytical Skills
2 5 (19.23%) New Media
3 4 (15.38%) Mathematics
4 2 (7.69%) Computer Science
4 2 (7.69%) Data Protection Act
4 2 (7.69%) FMCG
4 2 (7.69%) Statistics
4 2 (7.69%) Visualisation
5 1 (3.85%) Algorithms
5 1 (3.85%) Credit Risk
5 1 (3.85%) Economics
5 1 (3.85%) Physics
5 1 (3.85%) User Experience
Processes & Methodologies
1 16 (61.54%) Analytics
2 12 (46.15%) CRM
3 10 (38.46%) Campaign Management
4 9 (34.62%) Direct Marketing
5 8 (30.77%) Email Marketing
6 6 (23.08%) Customer Analysis
7 5 (19.23%) Business Intelligence
7 5 (19.23%) Digital Marketing
7 5 (19.23%) Outbound Marketing
8 4 (15.38%) B2B
8 4 (15.38%) Data Analysis
8 4 (15.38%) Data Cleansing
8 4 (15.38%) Statistical Modelling
8 4 (15.38%) Web Analytics
9 3 (11.54%) Customer Segmentation
9 3 (11.54%) Marketing Strategy
10 2 (7.69%) Customer Insight
10 2 (7.69%) Data Protection
10 2 (7.69%) Data Visualisation
10 2 (7.69%) Propensity Modelling
Programming Languages
1 13 (50.00%) SQL
2 6 (23.08%) R
3 5 (19.23%) VBA
4 2 (7.69%) Java
4 2 (7.69%) Python
Qualifications
1 6 (23.08%) Degree
Quality Assurance & Compliance
1 1 (3.85%) Data Quality
1 1 (3.85%) QA
Vendors
1 5 (19.23%) Microsoft
2 4 (15.38%) Alterian
2 4 (15.38%) Apteco
2 4 (15.38%) Google
3 3 (11.54%) Adobe
3 3 (11.54%) Chordiant
3 3 (11.54%) Epiphany
3 3 (11.54%) Salesforce.com
4 2 (7.69%) Cognos
4 2 (7.69%) Omniture
4 2 (7.69%) Salesforce Marketing Cloud
4 2 (7.69%) Teradata
5 1 (3.85%) IBM
5 1 (3.85%) MicroStrategy
5 1 (3.85%) Oracle
5 1 (3.85%) SAP
5 1 (3.85%) Tableau