The table below looks at the statistics for Campaign Analysis skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Campaign Analysis over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Campaign Analysis
Rank 853 915 912
Rank change year-on-year
+62 -3
Permanent jobs citing Campaign Analysis 54 52 72
As % of all permanent IT jobs located in the UK 0.057% 0.048% 0.063%
As % of the Processes & Methodologies category 0.064% 0.054% 0.074%
Number of salaries quoted 33 38 28
Median salary £37,500 £36,000 £40,000
Median salary % change year-on-year
+4.16% -10.00%
90% offered a salary of more than £28,000 £30,000 £28,500
10% offered a salary of more than £57,500 £54,000 £65,000
UK excluding London median salary £30,000 £43,000 £32,500
% change year-on-year
-30.23% +32.30%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
83876 95652 97563
As % of all permanent IT jobs located in the UK 88.27% 87.52% 85.33%
Number of salaries quoted 69767 79052 78125
Median salary £50,000 £50,000 £47,500
Median salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,500 £30,500
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Campaign Analysis
Jobs Demand Trend

The demand trend of job ads citing Campaign Analysis as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Campaign Analysis within the UK.

Campaign Analysis Salary Trend in the UK

Campaign Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Campaign Analysis over the 3 months to 29 September 2016 within the UK.

Campaign Analysis Salary Histogram in the UK

Campaign Analysis
Top 15 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +68 54 £37,500 +4.16% 16
London +51 34 £45,000 +25.00% 9
South East +58 16 £32,500 -24.41% 3
East Sussex - 14 £37,500 -
Brighton - 13 £37,500 -
City of London +40 7 £34,000 -5.55% 1
East Midlands +18 2 £30,000 -7.69%
Crawley - 2 £24,750 - 1
Leicester - 2 £30,000 -
Leicestershire - 2 £30,000 -
West Sussex - 2 £24,750 - 1
Gloucestershire - 1 £32,500 -
Cheltenham - 1 £32,500 -
North East - 1 - -
South West - 1 £32,500 -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 29 September 2016, IT jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Campaign Analysis.

1 93 (86.92%) Marketing
2 51 (47.66%) Analytical Skills
3 46 (42.99%) Analytics
3 46 (42.99%) SQL
4 44 (41.12%) SAS
5 42 (39.25%) Digital Marketing
6 36 (33.64%) Degree
7 34 (31.78%) SPSS
8 26 (24.30%) FastStats
9 23 (21.50%) Statistics
9 23 (21.50%) Mathematics
9 23 (21.50%) CRM
9 23 (21.50%) Finance
10 22 (20.56%) Data Modelling
11 21 (19.63%) Data Analysis
12 20 (18.69%) MS PowerPoint
12 20 (18.69%) Google
13 19 (17.76%) Business Intelligence
14 18 (16.82%) Google Analytics
15 15 (14.02%) Data Analytics
15 15 (14.02%) Advertising
16 14 (13.08%) Statistical Analysis
16 14 (13.08%) Relational Database
17 13 (12.15%) Web Analytics
17 13 (12.15%) Direct Marketing
18 12 (11.21%) Retail
18 12 (11.21%) Telecoms
18 12 (11.21%) VBA
19 11 (10.28%) Microsoft
19 11 (10.28%) Predictive Modelling

Campaign Analysis
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 44 (41.12%) SAS
Applications
1 34 (31.78%) SPSS
2 20 (18.69%) MS PowerPoint
3 8 (7.48%) MS Excel
4 5 (4.67%) Photoshop
5 1 (0.93%) MS Office
Business Applications
1 26 (24.30%) FastStats
2 2 (1.87%) SAP Oil and Gas
2 2 (1.87%) Unica
2 2 (1.87%) WebTrends
Cloud Services
1 18 (16.82%) Google Analytics
2 6 (5.61%) Adobe Analytics
2 6 (5.61%) SmartFocus
3 4 (3.74%) SaaS
4 3 (2.80%) AdWords
5 2 (1.87%) Google Tag Manager
Communications & Networking
1 1 (0.93%) Intranet
Database & Business Intelligence
1 14 (13.08%) Relational Database
2 9 (8.41%) Big Data
2 9 (8.41%) BusinessObjects
2 9 (8.41%) Data Warehouse
3 8 (7.48%) SQL Server Integration Services
3 8 (7.48%) SQL Server Reporting Services
4 7 (6.54%) SQL Server
5 6 (5.61%) Data Mining
6 5 (4.67%) Data Mart
7 4 (3.74%) Base SAS
7 4 (3.74%) DTS
8 3 (2.80%) RDBMS
8 3 (2.80%) SAS EBI
9 1 (0.93%) MS Access
9 1 (0.93%) Power BI
9 1 (0.93%) QlikView
9 1 (0.93%) SQL Server Analysis Services
General
1 93 (86.92%) Marketing
2 23 (21.50%) Finance
3 15 (14.02%) Advertising
4 12 (11.21%) Retail
4 12 (11.21%) Telecoms
5 6 (5.61%) Legal
6 4 (3.74%) Banking
6 4 (3.74%) Games
7 3 (2.80%) Electronics
7 3 (2.80%) Law
8 2 (1.87%) Manufacturing
9 1 (0.93%) Billing
Job Titles
1 67 (62.62%) Analyst
2 42 (39.25%) Data Analyst
3 28 (26.17%) Marketing Analyst
4 20 (18.69%) Marketing Data Analyst
5 17 (15.89%) Digital Analyst
6 15 (14.02%) Digital Marketing Analyst
7 13 (12.15%) SAS Analyst
8 10 (9.35%) Insight Analyst
9 9 (8.41%) Campaign Manager
9 9 (8.41%) SAS Data Analyst
9 9 (8.41%) Web Analyst
10 8 (7.48%) CRM Campaign Manager
10 8 (7.48%) CRM Manager
11 7 (6.54%) Developer
11 7 (6.54%) Google Analytics Analyst
11 7 (6.54%) SQL Analyst
11 7 (6.54%) SQL Developer
11 7 (6.54%) Web Analytics Analyst
12 6 (5.61%) Junior
12 6 (5.61%) Senior Consultant
Libraries, Frameworks & Software Standards
1 2 (1.87%) ATL
1 2 (1.87%) HTML
2 1 (0.93%) CSS
Miscellaneous
1 51 (47.66%) Analytical Skills
2 23 (21.50%) Mathematics
2 23 (21.50%) Statistics
3 7 (6.54%) Digital Media
4 5 (4.67%) Algorithms
4 5 (4.67%) Social Media
4 5 (4.67%) Virtual Team
4 5 (4.67%) Visualisation
5 3 (2.80%) Computer Science
5 3 (2.80%) User Experience
6 2 (1.87%) Economics
6 2 (1.87%) FMCG
7 1 (0.93%) Copywriting
7 1 (0.93%) Credit Risk
7 1 (0.93%) Management Information System
7 1 (0.93%) Performance Metrics
Operating Systems
1 1 (0.93%) Android
1 1 (0.93%) Apple iOS
Processes & Methodologies
1 46 (42.99%) Analytics
2 42 (39.25%) Digital Marketing
3 23 (21.50%) CRM
4 22 (20.56%) Data Modelling
5 21 (19.63%) Data Analysis
6 19 (17.76%) Business Intelligence
7 15 (14.02%) Data Analytics
8 14 (13.08%) Statistical Analysis
9 13 (12.15%) Direct Marketing
9 13 (12.15%) Web Analytics
10 11 (10.28%) Predictive Modelling
11 10 (9.35%) SEO
12 9 (8.41%) Email Marketing
12 9 (8.41%) Pay per click
12 9 (8.41%) Propensity Modelling
12 9 (8.41%) Stakeholder Management
13 8 (7.48%) Big Data Analytics
13 8 (7.48%) Customer Segmentation
14 7 (6.54%) Customer Insight
14 7 (6.54%) Project Management
Programming Languages
1 46 (42.99%) SQL
2 12 (11.21%) VBA
3 9 (8.41%) R
4 7 (6.54%) T-SQL
5 3 (2.80%) MATLAB
6 2 (1.87%) VB
Qualifications
1 36 (33.64%) Degree
Quality Assurance & Compliance
1 7 (6.54%) SLA
2 4 (3.74%) QA
3 2 (1.87%) Actionable Recommendations
Systems Management
1 1 (0.93%) Systems Management Server (SMS)
Vendors
1 20 (18.69%) Google
2 11 (10.28%) Microsoft
3 8 (7.48%) Cognos
4 7 (6.54%) Adobe
5 4 (3.74%) SAP
6 3 (2.80%) Facebook
6 3 (2.80%) MicroStrategy
7 2 (1.87%) Omniture
7 2 (1.87%) Tableau
7 2 (1.87%) Tealeaf
8 1 (0.93%) Alterian
8 1 (0.93%) Chordiant
8 1 (0.93%) Coremetrics
8 1 (0.93%) DoubleClick
8 1 (0.93%) Epiphany
8 1 (0.93%) IBM
8 1 (0.93%) IgnitionOne
8 1 (0.93%) Kenshoo
8 1 (0.93%) Salesforce.com
8 1 (0.93%) Twitter
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