The table below looks at the statistics for Campaign Analysis skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Campaign Analysis over the 3 months to 29 April 2016 with a comparison to the same period in the previous 2 years.

3 months to
29 Apr 2016
Same period 2015 Same period 2014
Campaign Analysis
Rank 923 941 864
Rank change year-on-year
+18 -77
Permanent jobs citing Campaign Analysis 33 38 130
As % of all permanent IT jobs located in the UK 0.032% 0.034% 0.11%
As % of the Processes & Methodologies category 0.036% 0.040% 0.13%
Number of salaries quoted 27 27 113
Average salary £35,000 £37,500 £40,000
Average salary % change year-on-year
-6.66% -6.25%
90% offered a salary of more than £27,100 £24,000 £30,000
10% offered a salary of more than £50,000 £54,500 £52,500
UK excluding London average salary £31,000 £38,750 £35,000
% change year-on-year
-20.00% +10.71%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
90545 95411 102003
As % of all permanent IT jobs located in the UK 87.61% 85.93% 85.31%
Number of salaries quoted 75257 77107 82195
Average salary £50,000 £50,000 £47,500
Average salary % change year-on-year
- +5.26%
90% offered a salary of more than £32,500 £32,000 £30,250
10% offered a salary of more than £75,000 £72,500 £75,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Campaign Analysis within the UK.

Campaign Analysis Salary Trend in the UK

Campaign Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Campaign Analysis over the 3 months to 29 April 2016 within the UK.

Campaign Analysis Salary Histogram in the UK

Campaign Analysis
Top 17 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 29 April 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -1 31 £37,500 - 4
London +11 23 £41,250 +10.00% 4
City of London +50 6 £33,750 -7.53%
South East +35 3 £31,000 -15.64%
South West +1 3 £37,500 -
Cirencester - 3 £37,500 -
Gloucestershire - 3 £37,500 -
Scotland -4 2 £32,750 -
Glasgow - 2 £32,750 -
West Sussex - 2 £31,000 -
Horsham - 2 £31,000 -
East Midlands -4 1 £27,500 +17.02%
West Midlands -20 1 £26,500 -42.70%
Walsall - 1 £26,500 -
Leicestershire - 1 £27,500 -
Oxfordshire - 1 - -
Leicester - 1 £27,500 -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 29 April 2016, IT jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Campaign Analysis.

1 68 (87.18%) Marketing
2 57 (73.08%) SQL
3 46 (58.97%) Analytics
4 39 (50.00%) SAS
5 29 (37.18%) Business Intelligence
6 26 (33.33%) SPSS
7 25 (32.05%) Analytical Skills
8 24 (30.77%) Statistical Analysis
9 23 (29.49%) Direct Marketing
10 22 (28.21%) Predictive Modelling
11 21 (26.92%) CRM
12 20 (25.64%) Google Analytics
12 20 (25.64%) Google
12 20 (25.64%) R
13 19 (24.36%) Finance
13 19 (24.36%) Data Analysis
14 17 (21.79%) Statistics
14 17 (21.79%) Degree
15 16 (20.51%) Digital Marketing
15 16 (20.51%) FastStats
16 14 (17.95%) VBA
17 13 (16.67%) Data Analytics
18 12 (15.38%) Relational Database
18 12 (15.38%) Advertising
19 11 (14.10%) Telecoms
19 11 (14.10%) Data Warehouse
19 11 (14.10%) SQL Server Integration Services
19 11 (14.10%) SQL Server Reporting Services
19 11 (14.10%) Web Analytics
20 10 (12.82%) Propensity Modelling

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 29 April 2016, IT jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 39 (50.00%) SAS
Applications
1 26 (33.33%) SPSS
2 3 (3.85%) MS Office
3 2 (2.56%) MS PowerPoint
Business Applications
1 16 (20.51%) FastStats
2 5 (6.41%) SAP Oil and Gas
3 1 (1.28%) WebTrends
Cloud Services
1 20 (25.64%) Google Analytics
2 5 (6.41%) SmartFocus
3 4 (5.13%) Google Cloud Platform
4 3 (3.85%) AdWords
Database & Business Intelligence
1 12 (15.38%) Relational Database
2 11 (14.10%) Data Warehouse
2 11 (14.10%) SQL Server Integration Services
2 11 (14.10%) SQL Server Reporting Services
3 7 (8.97%) SQL Server Analysis Services
4 6 (7.69%) Data Mining
5 5 (6.41%) QlikView
6 4 (5.13%) Big Data
6 4 (5.13%) BigQuery
7 2 (2.56%) BusinessObjects
7 2 (2.56%) MS Access
7 2 (2.56%) SQL Server
8 1 (1.28%) Base SAS
8 1 (1.28%) Data Mart
8 1 (1.28%) RDBMS
8 1 (1.28%) SAS EBI
General
1 68 (87.18%) Marketing
2 19 (24.36%) Finance
3 12 (15.38%) Advertising
4 11 (14.10%) Telecoms
5 8 (10.26%) Retail
6 6 (7.69%) Law
7 5 (6.41%) Banking
7 5 (6.41%) Electronics
7 5 (6.41%) Games
7 5 (6.41%) Manufacturing
8 2 (2.56%) Legal
Job Titles
1 63 (80.77%) Analyst
2 31 (39.74%) Data Analyst
3 26 (33.33%) Marketing Analyst
4 23 (29.49%) Insight Analyst
5 16 (20.51%) SQL Analyst
6 15 (19.23%) SAS Analyst
7 14 (17.95%) Marketing Insight Analyst
8 9 (11.54%) Campaign Analyst
8 9 (11.54%) Data Scientist
8 9 (11.54%) SAS Data Analyst
8 9 (11.54%) SPSS Analyst
9 8 (10.26%) Marketing Campaign Analyst
9 8 (10.26%) SPSS Marketing Analyst
10 7 (8.97%) Customer Analyst
10 7 (8.97%) Data Insight Analyst
10 7 (8.97%) Insight Data Analyst
10 7 (8.97%) SAS Insight Analyst
10 7 (8.97%) SQL Data Analyst
11 6 (7.69%) SAS Marketing Analyst
11 6 (7.69%) Senior Analyst
Libraries, Frameworks & Software Standards
1 1 (1.28%) .NET
1 1 (1.28%) CSS
1 1 (1.28%) HTML
Miscellaneous
1 25 (32.05%) Analytical Skills
2 17 (21.79%) Statistics
3 9 (11.54%) Mathematics
4 8 (10.26%) Computer Science
5 7 (8.97%) FMCG
6 5 (6.41%) Visualisation
7 4 (5.13%) Algorithms
7 4 (5.13%) Economics
8 3 (3.85%) Copywriting
8 3 (3.85%) Psychology
8 3 (3.85%) Social Media
9 2 (2.56%) User Experience
10 1 (1.28%) Digital Media
10 1 (1.28%) Management Information System
10 1 (1.28%) Performance Metrics
Operating Systems
1 1 (1.28%) Android
1 1 (1.28%) Apple iOS
Processes & Methodologies
1 46 (58.97%) Analytics
2 29 (37.18%) Business Intelligence
3 24 (30.77%) Statistical Analysis
4 23 (29.49%) Direct Marketing
5 22 (28.21%) Predictive Modelling
6 21 (26.92%) CRM
7 19 (24.36%) Data Analysis
8 16 (20.51%) Digital Marketing
9 13 (16.67%) Data Analytics
10 11 (14.10%) Web Analytics
11 10 (12.82%) Customer Segmentation
11 10 (12.82%) Propensity Modelling
12 8 (10.26%) CHAID
12 8 (10.26%) Cluster Analysis
12 8 (10.26%) Line Management
13 7 (8.97%) Customer Insight
14 6 (7.69%) Digital Analytics
14 6 (7.69%) Stakeholder Management
15 5 (6.41%) B2B
15 5 (6.41%) Programme Management
Programming Languages
1 57 (73.08%) SQL
2 20 (25.64%) R
3 14 (17.95%) VBA
4 9 (11.54%) MATLAB
5 4 (5.13%) Java
5 4 (5.13%) Python
6 2 (2.56%) T-SQL
Qualifications
1 17 (21.79%) Degree
Quality Assurance & Compliance
1 3 (3.85%) QA
Vendors
1 20 (25.64%) Google
2 9 (11.54%) Adobe
2 9 (11.54%) Tableau
3 7 (8.97%) Cognos
3 7 (8.97%) Microsoft
4 5 (6.41%) SAP
5 2 (2.56%) Facebook
5 2 (2.56%) Twitter
6 1 (1.28%) MicroStrategy
6 1 (1.28%) Oracle
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