The table below looks at the statistics for Campaign Analysis skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Campaign Analysis over the 3 months to 27 July 2016 with a comparison to the same period over the previous 2 years.

3 months to
27 Jul 2016
Same period 2015 Same period 2014
Campaign Analysis
Rank 863 929 883
Rank change year-on-year
+66 -46
Permanent jobs citing Campaign Analysis 64 55 98
As % of all permanent IT jobs located in the UK 0.065% 0.050% 0.084%
As % of the Processes & Methodologies category 0.074% 0.057% 0.099%
Number of salaries quoted 45 44 46
Median salary £42,500 £36,000 £35,000
Median salary % change year-on-year
+18.05% +2.85%
90% offered a salary of more than £25,600 £28,250 £27,500
10% offered a salary of more than £65,000 £56,000 £47,500
UK excluding London median salary £31,000 £37,500 £30,000
% change year-on-year
-17.33% +25.00%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
86074 96066 99488
As % of all permanent IT jobs located in the UK 87.83% 87.26% 85.40%
Number of salaries quoted 71841 78584 80267
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,000 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Campaign Analysis
Jobs Demand Trend

The demand trend of job ads citing Campaign Analysis as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Campaign Analysis within the UK.

Campaign Analysis Salary Trend in the UK

Campaign Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Campaign Analysis over the 3 months to 27 July 2016 within the UK.

Campaign Analysis Salary Histogram in the UK

Campaign Analysis
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 27 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +36 63 £43,750 +21.52% 5
London +53 43 £50,000 +42.85% 4
South East +25 16 £31,750 -15.33% 1
Brighton - 8 - - 1
East Sussex - 8 - - 1
City of London +50 4 £36,750 +2.08%
Surrey - 4 £35,000 -
West Sussex - 4 £29,250 -
West Midlands -3 2 £26,500 -55.83%
Walsall - 2 £26,500 -
Reigate - 2 £32,500 -
Crawley - 2 £24,750 -
Horsham - 2 £31,000 -
North West +15 1 £23,500 -37.33%
Manchester +10 1 £23,500 -37.33%
Scotland +2 1 £32,500 -
Glasgow - 1 £32,500 -
North East - 1 - -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 27 July 2016, IT jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Campaign Analysis.

1 86 (88.66%) Marketing
2 54 (55.67%) SQL
3 48 (49.48%) Analytics
4 44 (45.36%) Analytical Skills
5 43 (44.33%) SAS
6 31 (31.96%) Digital Marketing
7 30 (30.93%) SPSS
8 24 (24.74%) Business Intelligence
9 23 (23.71%) Finance
9 23 (23.71%) Data Analysis
10 21 (21.65%) Degree
10 21 (21.65%) Google
11 19 (19.59%) Statistical Analysis
11 19 (19.59%) Google Analytics
12 18 (18.56%) FastStats
12 18 (18.56%) CRM
13 17 (17.53%) Relational Database
13 17 (17.53%) Data Analytics
13 17 (17.53%) Predictive Modelling
14 16 (16.49%) Advertising
15 15 (15.46%) Statistics
15 15 (15.46%) Direct Marketing
16 14 (14.43%) Telecoms
17 13 (13.40%) Data Modelling
17 13 (13.40%) MS PowerPoint
17 13 (13.40%) Mathematics
18 12 (12.37%) VBA
19 11 (11.34%) Big Data
19 11 (11.34%) Customer Segmentation
19 11 (11.34%) Microsoft

Campaign Analysis
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 43 (44.33%) SAS
Applications
1 30 (30.93%) SPSS
2 13 (13.40%) MS PowerPoint
3 7 (7.22%) MS Excel
Business Applications
1 18 (18.56%) FastStats
2 4 (4.12%) SAP Oil and Gas
3 2 (2.06%) WebTrends
4 1 (1.03%) Unica
Cloud Services
1 19 (19.59%) Google Analytics
2 5 (5.15%) SmartFocus
3 4 (4.12%) Adobe Analytics
4 3 (3.09%) AdWords
5 2 (2.06%) Google Tag Manager
Database & Business Intelligence
1 17 (17.53%) Relational Database
2 11 (11.34%) Big Data
2 11 (11.34%) SQL Server Integration Services
2 11 (11.34%) SQL Server Reporting Services
3 9 (9.28%) SQL Server
4 8 (8.25%) BusinessObjects
4 8 (8.25%) Data Warehouse
5 6 (6.19%) Data Mining
6 5 (5.15%) Base SAS
6 5 (5.15%) Data Mart
7 4 (4.12%) DTS
8 3 (3.09%) MS Access
8 3 (3.09%) RDBMS
8 3 (3.09%) SAS EBI
9 1 (1.03%) Power BI
9 1 (1.03%) QlikView
General
1 86 (88.66%) Marketing
2 23 (23.71%) Finance
3 16 (16.49%) Advertising
4 14 (14.43%) Telecoms
5 6 (6.19%) Banking
5 6 (6.19%) Law
5 6 (6.19%) Legal
5 6 (6.19%) Retail
6 4 (4.12%) Electronics
6 4 (4.12%) Manufacturing
7 3 (3.09%) Games
Job Titles
1 67 (69.07%) Analyst
2 42 (43.30%) Data Analyst
3 27 (27.84%) Marketing Analyst
4 15 (15.46%) Marketing Data Analyst
4 15 (15.46%) SAS Analyst
5 12 (12.37%) Insight Analyst
5 12 (12.37%) SAS Data Analyst
6 11 (11.34%) SQL Analyst
7 9 (9.28%) Developer
7 9 (9.28%) SQL Developer
7 9 (9.28%) Web Analyst
8 8 (8.25%) Digital Analyst
8 8 (8.25%) Web Analytics Analyst
9 7 (7.22%) Campaign Manager
9 7 (7.22%) CRM Campaign Manager
9 7 (7.22%) Digital Marketing Analyst
9 7 (7.22%) Google Analytics Analyst
9 7 (7.22%) Google Analytics Web Analyst
9 7 (7.22%) Junior SQL Developer
9 7 (7.22%) SQL Data Analyst
Libraries, Frameworks & Software Standards
1 1 (1.03%) CSS
1 1 (1.03%) HTML
Miscellaneous
1 44 (45.36%) Analytical Skills
2 15 (15.46%) Statistics
3 13 (13.40%) Mathematics
4 8 (8.25%) Algorithms
5 7 (7.22%) Visualisation
6 6 (6.19%) Computer Science
7 5 (5.15%) Social Media
8 4 (4.12%) FMCG
9 3 (3.09%) Virtual Team
10 2 (2.06%) Copywriting
10 2 (2.06%) Digital Media
10 2 (2.06%) User Experience
11 1 (1.03%) Credit Risk
11 1 (1.03%) Economics
11 1 (1.03%) Management Information System
11 1 (1.03%) Performance Metrics
Operating Systems
1 1 (1.03%) Android
1 1 (1.03%) Apple iOS
Processes & Methodologies
1 48 (49.48%) Analytics
2 31 (31.96%) Digital Marketing
3 24 (24.74%) Business Intelligence
4 23 (23.71%) Data Analysis
5 19 (19.59%) Statistical Analysis
6 18 (18.56%) CRM
7 17 (17.53%) Data Analytics
7 17 (17.53%) Predictive Modelling
8 15 (15.46%) Direct Marketing
9 13 (13.40%) Data Modelling
10 11 (11.34%) Customer Segmentation
11 10 (10.31%) Big Data Analytics
12 8 (8.25%) ETL
12 8 (8.25%) Performance Analysis
12 8 (8.25%) Stakeholder Management
13 7 (7.22%) Actionable Insight
13 7 (7.22%) Web Analytics
14 6 (6.19%) Pay per click
14 6 (6.19%) Propensity Modelling
14 6 (6.19%) SEO
Programming Languages
1 54 (55.67%) SQL
2 12 (12.37%) VBA
3 10 (10.31%) R
4 9 (9.28%) T-SQL
5 5 (5.15%) MATLAB
6 2 (2.06%) VB
Qualifications
1 21 (21.65%) Degree
Quality Assurance & Compliance
1 6 (6.19%) QA
2 5 (5.15%) SLA
3 2 (2.06%) Actionable Recommendations
Vendors
1 21 (21.65%) Google
2 11 (11.34%) Microsoft
3 8 (8.25%) Cognos
4 6 (6.19%) SAP
5 4 (4.12%) Adobe
5 4 (4.12%) MicroStrategy
6 3 (3.09%) Facebook
7 2 (2.06%) Tableau
7 2 (2.06%) Tealeaf
7 2 (2.06%) Twitter
8 1 (1.03%) Alterian
8 1 (1.03%) Chordiant
8 1 (1.03%) Coremetrics
8 1 (1.03%) Epiphany
8 1 (1.03%) Omniture
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