The table below looks at the statistics for Campaign Analysis skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Campaign Analysis over the 3 months to 26 March 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
26 Mar 2015
Same period 2014 Same period 2013
Campaign Analysis
Rank 849 799 847
Rank change year-on-year
-50 +48
Permanent jobs citing Campaign Analysis 36 96 30
As % of all permanent IT jobs located in the UK 0.033% 0.085% 0.028%
As % of the Processes & Methodologies category 0.040% 0.10% 0.035%
Number of salaries quoted 26 82 26
Average salary £47,500 £40,000 £43,750
Average salary % change year-on-year
+18.75% -8.57%
90% offered a salary of more than £29,250 £30,000 £22,000
10% offered a salary of more than £52,500 £50,000 £51,250
UK excluding London average salary £50,000 £30,000 £23,000
% change year-on-year
+66.66% +30.43%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
89721 92871 85537
As % of all permanent IT jobs located in the UK 83.07% 82.23% 79.98%
Number of salaries quoted 72690 74384 70471
Average salary £50,000 £47,500 £45,000
Average salary % change year-on-year
+5.26% +5.55%
90% offered a salary of more than £32,000 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £72,500
UK excluding London average salary £43,000 £42,500 £40,000
% change year-on-year
+1.17% +6.25%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Campaign Analysis within the UK.

Campaign Analysis Salary Trend in the UK

Campaign Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Campaign Analysis over the 3 months to 26 March 2015 within the UK.

Campaign Analysis Salary Histogram in the UK

Campaign Analysis
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 26 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -45 35 £47,500 +18.75% 11
London 0 20 £40,000 -4.76% 4
City of London +12 7 £43,250 +23.57%
South West - 4 £50,000 -
North West +1 3 £45,000 +32.35% 4
Manchester -3 2 £37,000 +8.82% 2
Bristol - 2 £43,500 -
Nottingham - 2 £36,500 -
Nottinghamshire - 2 £36,500 -
East Midlands - 2 £36,500 -
West Midlands - 2 £40,000 - 1
Stockport +9 1 £50,000 +47.05%
Scotland +5 1 - - 1
Edinburgh +3 1 - - 1
Yorkshire 0 1 £50,000 +53.84%
South East -13 1 £52,500 +75.00%
West Yorkshire -15 1 £50,000 +33.33%
Leeds -15 1 £50,000 +33.33%
Birmingham - 1 £50,000 -
Newcastle upon Tyne - 1 - - 1
Harrow - 1 - -
Cambridge - 1 £28,500 -
Buckinghamshire - 1 £52,500 -
Cambridgeshire - 1 £28,500 -
Devon - 1 £50,000 -
Staffordshire - 1 £30,000 - 1
Plymouth - 1 £50,000 -
North East - 1 - - 1
Tyne and Wear - 1 - - 1
East of England - 1 £28,500 - 1

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 26 March 2015, IT jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Campaign Analysis.

1 80 (79.21%) Marketing
2 45 (44.55%) SQL
3 41 (40.59%) SPSS
4 40 (39.60%) R
5 36 (35.64%) Analytical Skills
6 35 (34.65%) Data Mining
7 34 (33.66%) SAS
8 33 (32.67%) Analytics
9 32 (31.68%) Statistical Modelling
10 30 (29.70%) Oracle
10 30 (29.70%) Clementine
10 30 (29.70%) Oracle Coherence
10 30 (29.70%) Quantitative Analysis
11 26 (25.74%) Finance
12 23 (22.77%) CRM
13 22 (21.78%) Business Intelligence
13 22 (21.78%) Data Analysis
14 14 (13.86%) Retail
15 13 (12.87%) Degree
16 12 (11.88%) E-Commerce
17 11 (10.89%) ETL
17 11 (10.89%) Economics
17 11 (10.89%) Web Analytics
17 11 (10.89%) Customer Insight
18 10 (9.90%) Statistics
18 10 (9.90%) Mathematics
19 9 (8.91%) Data Modelling
19 9 (8.91%) Microsoft
19 9 (8.91%) Base SAS
19 9 (8.91%) Propensity Modelling

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 26 March 2015, IT jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 34 (33.66%) SAS
2 30 (29.70%) Oracle Coherence
3 1 (0.99%) Apache Pig
3 1 (0.99%) Tomcat
Applications
1 41 (40.59%) SPSS
2 8 (7.92%) MS Office
3 6 (5.94%) FastStats
4 5 (4.95%) MS Excel
5 1 (0.99%) MS PowerPoint
Business Applications
1 6 (5.94%) SiteCatalyst
2 5 (4.95%) Google Analytics
3 1 (0.99%) WebTrends
3 1 (0.99%) Unica Affinium
Communications & Networking
1 3 (2.97%) SMS
2 1 (0.99%) Internet
Database & Business Intelligence
1 35 (34.65%) Data Mining
2 30 (29.70%) Clementine
3 9 (8.91%) Base SAS
4 5 (4.95%) OLAP
5 3 (2.97%) Relational Database
6 2 (1.98%) SQL Server
7 1 (0.99%) MySQL
7 1 (0.99%) Data Warehouse
7 1 (0.99%) DTS
7 1 (0.99%) SQL Server Integration Services
7 1 (0.99%) RDBMS
7 1 (0.99%) SQL Server Reporting Services
7 1 (0.99%) SAS Enterprise Guide
7 1 (0.99%) SAS Enterprise Miner
7 1 (0.99%) Oracle BI EE
7 1 (0.99%) Big Data
General
1 80 (79.21%) Marketing
2 26 (25.74%) Finance
3 14 (13.86%) Retail
4 8 (7.92%) Telecoms
5 3 (2.97%) Legal
6 2 (1.98%) Advertising
7 1 (0.99%) Publishing
7 1 (0.99%) Banking
7 1 (0.99%) Automotive
Job Titles
1 62 (61.39%) Analyst
2 37 (36.63%) Data Analyst
3 30 (29.70%) Data Modeller
4 9 (8.91%) Insight Analyst
5 7 (6.93%) SAS Analyst
6 6 (5.94%) Customer Analyst
6 6 (5.94%) Developer
6 6 (5.94%) Statistician
6 6 (5.94%) Data Scientist
7 5 (4.95%) Campaign Analyst
7 5 (4.95%) Campaign Manager
7 5 (4.95%) Business Intelligence Specialist
7 5 (4.95%) Senior Business Intelligence Specialist
8 4 (3.96%) Microstrategy Developer
8 4 (3.96%) Marketing Manager
9 3 (2.97%) Web Analyst
9 3 (2.97%) Senior Analyst
9 3 (2.97%) Customer Insight Analyst
9 3 (2.97%) SAS Customer Insight Analyst
9 3 (2.97%) SAS Insight Analyst
Libraries, Frameworks & Software Standards
1 5 (4.95%) HTML
2 1 (0.99%) CSS
Miscellaneous
1 36 (35.64%) Analytical Skills
2 11 (10.89%) Economics
3 10 (9.90%) Statistics
3 10 (9.90%) Mathematics
4 6 (5.94%) Psychology
4 6 (5.94%) Blog
5 5 (4.95%) Data Structures
5 5 (4.95%) Enterprise Software
5 5 (4.95%) FMCG
5 5 (4.95%) Social Media
6 4 (3.96%) User Experience
6 4 (3.96%) Data Extraction
7 2 (1.98%) Credit Risk
8 1 (0.99%) Data Protection Act
8 1 (0.99%) Computer Science
8 1 (0.99%) Copywriting
8 1 (0.99%) Digital Media
8 1 (0.99%) Open Source
Operating Systems
1 1 (0.99%) Linux
Processes & Methodologies
1 33 (32.67%) Analytics
2 32 (31.68%) Statistical Modelling
3 30 (29.70%) Quantitative Analysis
4 23 (22.77%) CRM
5 22 (21.78%) Business Intelligence
5 22 (21.78%) Data Analysis
6 12 (11.88%) E-Commerce
7 11 (10.89%) ETL
7 11 (10.89%) Web Analytics
7 11 (10.89%) Customer Insight
8 9 (8.91%) Propensity Modelling
8 9 (8.91%) Data Modelling
9 8 (7.92%) Direct Marketing
10 7 (6.93%) Digital Marketing
10 7 (6.93%) Project Management
10 7 (6.93%) Market Research
11 6 (5.94%) Predictive Modelling
11 6 (5.94%) Statistical Analysis
12 5 (4.95%) Dimensional Modelling
12 5 (4.95%) Predictive Analytics
Programming Languages
1 45 (44.55%) SQL
2 40 (39.60%) R
3 5 (4.95%) Java
3 5 (4.95%) JavaScript
4 2 (1.98%) T-SQL
4 2 (1.98%) VBA
Qualifications
1 13 (12.87%) Degree
Quality Assurance & Compliance
1 4 (3.96%) QA
2 3 (2.97%) SLA
Vendors
1 30 (29.70%) Oracle
2 9 (8.91%) Microsoft
3 8 (7.92%) Unica
4 6 (5.94%) Alterian
4 6 (5.94%) Adobe
5 5 (4.95%) Chordiant
5 5 (4.95%) Omniture
5 5 (4.95%) Google
6 4 (3.96%) Sitecore
6 4 (3.96%) MicroStrategy
7 3 (2.97%) SmartFocus
8 2 (1.98%) Tableau
8 2 (1.98%) Neolane
8 2 (1.98%) Salesforce.com
8 2 (1.98%) BT
8 2 (1.98%) SAP
9 1 (0.99%) IBM
9 1 (0.99%) Epiphany
9 1 (0.99%) Teradata
9 1 (0.99%) Coremetrics
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