The table below looks at the statistics for Campaign Analysis skills in IT jobs advertised across the UK. Included is a guide to the salaries offered in IT jobs that have cited Campaign Analysis over the 3 months to 3 December 2016 with a comparison to the same period over the previous 2 years.

3 months to
3 Dec 2016
Same period 2015 Same period 2014
Campaign Analysis
Rank 825 909 925
Rank change year-on-year
+84 +16
Permanent jobs citing Campaign Analysis 40 60 61
As % of all permanent IT jobs located in the UK 0.045% 0.056% 0.053%
As % of the Processes & Methodologies category 0.051% 0.064% 0.062%
Number of salaries quoted 34 47 47
Median salary £37,500 £40,000 £45,000
Median salary % change year-on-year
-6.25% -11.11%
90% offered a salary of more than £30,000 £26,200 £31,500
10% offered a salary of more than £52,500 £57,500 £65,000
UK excluding London median salary £37,500 £40,000 £45,000
% change year-on-year
-6.25% -11.11%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
78721 93895 98432
As % of all permanent IT jobs located in the UK 88.10% 87.48% 85.64%
Number of salaries quoted 64899 77524 80842
Median salary £50,000 £50,000 £48,000
Median salary % change year-on-year
- +4.16%
90% offered a salary of more than £32,500 £32,500 £31,000
10% offered a salary of more than £77,500 £72,500 £75,000
UK excluding London median salary £45,000 £45,000 £42,500
% change year-on-year
- +5.88%

Campaign Analysis
Jobs Demand Trend

The demand trend of job ads citing Campaign Analysis as a proportion of all IT jobs with a match in the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Campaign Analysis within the UK.

Campaign Analysis Salary Trend in the UK

Campaign Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Campaign Analysis over the 3 months to 3 December 2016 within the UK.

Campaign Analysis Salary Histogram in the UK

Campaign Analysis
Top 23 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 3 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Last 3 Months
Median Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +57 40 £37,500 -7.97% 6
South East +83 20 £37,500 -12.79% 2
London +54 15 £47,500 +11.76% 3
East Sussex - 10 £37,500 - 1
Brighton - 8 £37,500 - 1
Crawley - 4 £50,000 -
West Sussex - 4 £50,000 -
City of London +26 3 £34,000 -5.55% 2
Surrey +15 3 £34,500 - 1
Guildford - 3 £34,500 -
Leeds +16 2 £25,000 -39.75%
East Midlands +15 2 £30,000 -14.28%
West Yorkshire +13 2 £25,000 -24.81%
Yorkshire +6 2 £25,000 -24.81%
Leicestershire - 2 £30,000 -
Leicester - 2 £30,000 -
Oxford - 2 - -
Oxfordshire - 2 - -
Warwickshire - 1 £30,000 -
Stratford-upon-Avon - 1 £30,000 -
Kent - 1 £42,500 -
Greenwich - 1 - -
West Midlands - 1 £30,000 -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 3 December 2016, IT jobs citing Campaign Analysis also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all job ads with a requirement for Campaign Analysis.

1 79 (83.16%) Marketing
2 44 (46.32%) Degree
3 42 (44.21%) Analytical Skills
4 40 (42.11%) Digital Marketing
5 35 (36.84%) SQL
5 35 (36.84%) SAS
6 32 (33.68%) FastStats
6 32 (33.68%) Analytics
7 29 (30.53%) Mathematics
8 27 (28.42%) Statistics
8 27 (28.42%) SPSS
9 25 (26.32%) MS PowerPoint
10 23 (24.21%) Data Modelling
11 21 (22.11%) CRM
12 19 (20.00%) Google
13 18 (18.95%) Google Analytics
14 14 (14.74%) Advertising
15 13 (13.68%) Finance
16 12 (12.63%) MS Excel
16 12 (12.63%) Business Intelligence
16 12 (12.63%) Retail
17 11 (11.58%) Direct Marketing
18 10 (10.53%) Web Analytics
18 10 (10.53%) SEO
19 9 (9.47%) Data Management
19 9 (9.47%) SQL Server Reporting Services
19 9 (9.47%) Email Marketing
19 9 (9.47%) Propensity Modelling
20 8 (8.42%) Relational Database
20 8 (8.42%) Tableau

Campaign Analysis
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 35 (36.84%) SAS
2 2 (2.11%) Drupal
2 2 (2.11%) WordPress
Applications
1 27 (28.42%) SPSS
2 25 (26.32%) MS PowerPoint
3 12 (12.63%) MS Excel
4 7 (7.37%) Photoshop
5 4 (4.21%) MS Office
Business Applications
1 32 (33.68%) FastStats
2 2 (2.11%) Unica
2 2 (2.11%) WebTrends
3 1 (1.05%) SessionCam
Cloud Services
1 18 (18.95%) Google Analytics
2 6 (6.32%) SaaS
3 5 (5.26%) Adobe Analytics
4 4 (4.21%) AdWords
4 4 (4.21%) SmartFocus
5 1 (1.05%) Google Tag Manager
Communications & Networking
1 1 (1.05%) Intranet
Database & Business Intelligence
1 9 (9.47%) SQL Server Reporting Services
2 8 (8.42%) Relational Database
3 7 (7.37%) Base SAS
3 7 (7.37%) SQL Server Integration Services
4 6 (6.32%) Big Data
4 6 (6.32%) Data Warehouse
4 6 (6.32%) SQL Server
5 4 (4.21%) BusinessObjects
5 4 (4.21%) DTS
6 2 (2.11%) Data Mining
7 1 (1.05%) Data Mart
7 1 (1.05%) Power BI
7 1 (1.05%) QlikView
7 1 (1.05%) RDBMS
7 1 (1.05%) SAS EBI
7 1 (1.05%) SQL Server Analysis Services
General
1 79 (83.16%) Marketing
2 14 (14.74%) Advertising
3 13 (13.68%) Finance
4 12 (12.63%) Retail
5 8 (8.42%) Telecoms
6 3 (3.16%) Law
6 3 (3.16%) Legal
7 2 (2.11%) Electronics
8 1 (1.05%) Billing
8 1 (1.05%) Games
Job Titles
1 63 (66.32%) Analyst
2 36 (37.89%) Data Analyst
3 29 (30.53%) Marketing Analyst
4 22 (23.16%) Digital Analyst
5 20 (21.05%) Digital Marketing Analyst
6 19 (20.00%) Marketing Data Analyst
7 12 (12.63%) SAS Analyst
8 7 (7.37%) Campaign Analyst
8 7 (7.37%) Insight Analyst
8 7 (7.37%) Junior
8 7 (7.37%) SAS Data Analyst
8 7 (7.37%) SQL Analyst
9 6 (6.32%) Campaign Manager
9 6 (6.32%) Consultant
9 6 (6.32%) Developer
9 6 (6.32%) Marketing Manager
9 6 (6.32%) SAS Marketing Analyst
9 6 (6.32%) Senior Consultant
9 6 (6.32%) SQL Developer
10 5 (5.26%) Junior Developer
Libraries, Frameworks & Software Standards
1 3 (3.16%) HTML
2 2 (2.11%) ATL
2 2 (2.11%) CSS
Miscellaneous
1 42 (44.21%) Analytical Skills
2 29 (30.53%) Mathematics
3 27 (28.42%) Statistics
4 8 (8.42%) Visualisation
5 6 (6.32%) Digital Media
6 5 (5.26%) Algorithms
7 4 (4.21%) Social Media
7 4 (4.21%) Virtual Team
8 1 (1.05%) Computer Science
8 1 (1.05%) Credit Risk
8 1 (1.05%) Economics
8 1 (1.05%) User Experience
Processes & Methodologies
1 40 (42.11%) Digital Marketing
2 32 (33.68%) Analytics
3 23 (24.21%) Data Modelling
4 21 (22.11%) CRM
5 12 (12.63%) Business Intelligence
6 11 (11.58%) Direct Marketing
7 10 (10.53%) SEO
7 10 (10.53%) Web Analytics
8 9 (9.47%) Data Management
8 9 (9.47%) Email Marketing
8 9 (9.47%) Propensity Modelling
9 8 (8.42%) Data Analysis
9 8 (8.42%) Pay per click
9 8 (8.42%) Statistical Analysis
10 7 (7.37%) Customer Segmentation
10 7 (7.37%) Line Management
11 6 (6.32%) Affiliate Marketing
11 6 (6.32%) Performance Analysis
11 6 (6.32%) Predictive Modelling
11 6 (6.32%) Statistical Modelling
Programming Languages
1 35 (36.84%) SQL
2 8 (8.42%) VBA
3 7 (7.37%) R
4 6 (6.32%) T-SQL
5 4 (4.21%) MATLAB
6 2 (2.11%) JavaScript
6 2 (2.11%) PHP
7 1 (1.05%) VB
Qualifications
1 44 (46.32%) Degree
Quality Assurance & Compliance
1 7 (7.37%) SLA
2 4 (4.21%) QA
3 2 (2.11%) Actionable Recommendations
Systems Management
1 3 (3.16%) Systems Management Server (SMS)
Vendors
1 19 (20.00%) Google
2 8 (8.42%) Tableau
3 7 (7.37%) Microsoft
4 4 (4.21%) Adobe
4 4 (4.21%) Alteryx
5 3 (3.16%) Facebook
6 2 (2.11%) Cognos
6 2 (2.11%) MicroStrategy
6 2 (2.11%) Omniture
6 2 (2.11%) Tealeaf
7 1 (1.05%) Alterian
7 1 (1.05%) Chordiant
7 1 (1.05%) Coremetrics
7 1 (1.05%) DoubleClick
7 1 (1.05%) Epiphany
7 1 (1.05%) IBM
7 1 (1.05%) Kenshoo
7 1 (1.05%) Salesforce.com
7 1 (1.05%) SAP
7 1 (1.05%) Twitter
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