The table below looks at the statistics for Campaign Analysis skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Campaign Analysis over the 3 months to 18 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
18 Dec 2014
Same period 2013 Same period 2012
Campaign Analysis
Rank 835 835 849
Rank change year-on-year
0 +14
Permanent jobs citing Campaign Analysis 60 64 45
As % of all permanent IT jobs located in the UK 0.053% 0.058% 0.039%
As % of the Processes & Methodologies category 0.065% 0.071% 0.049%
Number of salaries quoted 46 54 37
Average salary £45,000 £37,500 £37,500
Average salary % change year-on-year
+20.00% -
90% offered a salary of more than £31,250 £28,000 £29,000
10% offered a salary of more than £65,000 £45,000 £47,000
UK excluding London average salary £45,000 £30,500 £33,250
% change year-on-year
+47.54% -8.27%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
92374 89648 91863
As % of all permanent IT jobs located in the UK 82.25% 81.74% 79.51%
Number of salaries quoted 76138 72001 78206
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,000 £30,000
10% offered a salary of more than £72,500 £70,000 £72,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Campaign Analysis within the UK.

Campaign Analysis Salary Trend in the UK

Campaign Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Campaign Analysis over the 3 months to 18 December 2014 within the UK.

Campaign Analysis Salary Histogram in the UK

Campaign Analysis
Top 30 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 18 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 55 £45,000 +20.00% 4
London +26 30 £45,000 +5.88% 2
City of London +28 12 £45,000 +38.46%
West Yorkshire -7 7 £25,000 -33.33%
Yorkshire -17 7 £25,000 -33.33%
East of England - 5 - -
Watford - 5 - -
Hertfordshire - 5 - -
Scotland +12 4 - -
South West -3 4 £45,000 +125.00% 1
East Midlands +17 3 £45,000 +63.63%
Leeds -1 3 £45,000 +20.00%
North West -16 3 £45,000 +63.63%
Bristol - 3 £45,000 - 1
Edinburgh -2 2 - -
West Midlands -4 2 £45,000 +37.40%
Birmingham -9 2 £45,000 +37.40%
Manchester - 2 £45,000 -
Nottingham - 2 £45,000 -
Stockport - 2 £45,000 -
Midlothian - 2 - -
Nottinghamshire - 2 £45,000 -
Southwark -9 1 £40,000 -
Hampshire -14 1 £45,000 +50.00%
South East -19 1 £45,000 +50.00% 1
South Wales - 1 - -
Wales - 1 - -
Northamptonshire - 1 £40,000 -
Cheshire - 1 £30,000 -
Devon - 1 £45,000 -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 18 December 2014, IT jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Campaign Analysis.

1 112 (81.16%) Marketing
2 45 (32.61%) Advertising
2 45 (32.61%) Analytics
2 45 (32.61%) Analytical Skills
3 38 (27.54%) Digital Marketing
4 35 (25.36%) SQL
5 30 (21.74%) SAS
5 30 (21.74%) Social Media
6 26 (18.84%) SPSS
6 26 (18.84%) Data Analysis
7 24 (17.39%) Pay per click
8 23 (16.67%) Project Management
8 23 (16.67%) Data Mining
8 23 (16.67%) R
9 22 (15.94%) Degree
10 21 (15.22%) Google
10 21 (15.22%) E-Commerce
10 21 (15.22%) Finance
11 20 (14.49%) Online Marketing
12 19 (13.77%) Statistical Modelling
12 19 (13.77%) Oracle
12 19 (13.77%) Web Analytics
13 18 (13.04%) Oracle Coherence
13 18 (13.04%) Quantitative Analysis
14 17 (12.32%) Direct Marketing
14 17 (12.32%) Clementine
14 17 (12.32%) CRM
14 17 (12.32%) Business Intelligence
14 17 (12.32%) SEO
15 15 (10.87%) Statistics

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 18 December 2014, IT jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 30 (21.74%) SAS
2 18 (13.04%) Oracle Coherence
3 10 (7.25%) CMS
4 1 (0.72%) Apache Pig
4 1 (0.72%) Tomcat
Applications
1 26 (18.84%) SPSS
2 9 (6.52%) MS Office
3 8 (5.80%) MS Excel
4 5 (3.62%) FastStats
5 3 (2.17%) Spreadsheet
6 2 (1.45%) MS PowerPoint
Business Applications
1 14 (10.14%) Google Analytics
2 10 (7.25%) Tridion
2 10 (7.25%) WebTrends
3 9 (6.52%) SiteCatalyst
4 1 (0.72%) Unica Affinium
Cloud Services
1 1 (0.72%) Google Cloud Platform
Communications & Networking
1 10 (7.25%) Extranet
2 4 (2.90%) SMS
3 1 (0.72%) Internet
Database & Business Intelligence
1 23 (16.67%) Data Mining
2 17 (12.32%) Clementine
3 5 (3.62%) OLAP
4 4 (2.90%) Base SAS
5 3 (2.17%) Relational Database
5 3 (2.17%) SQL Server
6 2 (1.45%) SQL Server Integration Services
6 2 (1.45%) SQL Server Reporting Services
7 1 (0.72%) BigQuery
7 1 (0.72%) SAS Enterprise Guide
7 1 (0.72%) SAS Enterprise Miner
7 1 (0.72%) Hadoop
7 1 (0.72%) Apache Hive
7 1 (0.72%) Big Data
7 1 (0.72%) QlikView
7 1 (0.72%) RDBMS
7 1 (0.72%) MySQL
7 1 (0.72%) Data Warehouse
7 1 (0.72%) DTS
General
1 112 (81.16%) Marketing
2 45 (32.61%) Advertising
3 21 (15.22%) Finance
4 14 (10.14%) Retail
5 10 (7.25%) Manufacturing
6 7 (5.07%) Telecoms
6 7 (5.07%) Legal
7 6 (4.35%) Games
8 5 (3.62%) Publishing
9 1 (0.72%) Banking
9 1 (0.72%) Automotive
9 1 (0.72%) Law
Job Titles
1 51 (36.96%) Analyst
2 26 (18.84%) Data Analyst
3 16 (11.59%) Data Modeller
4 12 (8.70%) Marketing Executive
5 10 (7.25%) Digital Marketing Executive
6 8 (5.80%) Web Analyst
7 6 (4.35%) Buyer
7 6 (4.35%) Developer
7 6 (4.35%) Insight Analyst
8 5 (3.62%) Data Scientist
8 5 (3.62%) Senior Analyst
8 5 (3.62%) Business Intelligence Specialist
8 5 (3.62%) Senior Business Intelligence Specialist
9 4 (2.90%) Campaign Manager
9 4 (2.90%) SAS Analyst
9 4 (2.90%) Customer Analyst
9 4 (2.90%) Statistician
9 4 (2.90%) Marketing Analyst
10 3 (2.17%) PPC Executive
10 3 (2.17%) PPC Manager
Libraries, Frameworks & Software Standards
1 10 (7.25%) HTML
2 6 (4.35%) Flash
3 1 (0.72%) CSS
Miscellaneous
1 45 (32.61%) Analytical Skills
2 30 (21.74%) Social Media
3 15 (10.87%) Statistics
3 15 (10.87%) New Media
4 13 (9.42%) Blog
5 12 (8.70%) Digital Media
5 12 (8.70%) Economics
5 12 (8.70%) Mathematics
6 10 (7.25%) Podcast
7 8 (5.80%) User Experience
8 6 (4.35%) Online Games
8 6 (4.35%) Spread Betting
9 5 (3.62%) Management Information System
9 5 (3.62%) Computer Science
9 5 (3.62%) FMCG
9 5 (3.62%) Enterprise Software
9 5 (3.62%) Data Structures
9 5 (3.62%) Performance Metrics
10 4 (2.90%) Data Extraction
10 4 (2.90%) Psychology
Operating Systems
1 1 (0.72%) Linux
Processes & Methodologies
1 45 (32.61%) Analytics
2 38 (27.54%) Digital Marketing
3 26 (18.84%) Data Analysis
4 24 (17.39%) Pay per click
5 23 (16.67%) Project Management
6 21 (15.22%) E-Commerce
7 20 (14.49%) Online Marketing
8 19 (13.77%) Statistical Modelling
8 19 (13.77%) Web Analytics
9 18 (13.04%) Quantitative Analysis
10 17 (12.32%) Direct Marketing
10 17 (12.32%) CRM
10 17 (12.32%) Business Intelligence
10 17 (12.32%) SEO
11 15 (10.87%) Email Marketing
12 13 (9.42%) Time Management
13 12 (8.70%) B2B
14 11 (7.97%) Web Marketing
15 10 (7.25%) Viral Marketing
15 10 (7.25%) ETL
Programming Languages
1 35 (25.36%) SQL
2 23 (16.67%) R
3 11 (7.97%) Java
4 10 (7.25%) JavaScript
5 3 (2.17%) T-SQL
6 2 (1.45%) Python
7 1 (0.72%) C#
7 1 (0.72%) VB
7 1 (0.72%) VBA
Qualifications
1 22 (15.94%) Degree
Quality Assurance & Compliance
1 9 (6.52%) QA
2 2 (1.45%) SLA
Vendors
1 21 (15.22%) Google
2 19 (13.77%) Oracle
3 11 (7.97%) Facebook
4 10 (7.25%) Microsoft
5 9 (6.52%) Adobe
6 8 (5.80%) Alterian
6 8 (5.80%) Omniture
6 8 (5.80%) Sitecore
7 7 (5.07%) Unica
8 6 (4.35%) DoubleClick
9 5 (3.62%) Coremetrics
9 5 (3.62%) Chordiant
10 4 (2.90%) BT
10 4 (2.90%) Neolane
10 4 (2.90%) ExactTarget
11 3 (2.17%) Twitter
11 3 (2.17%) MicroStrategy
12 2 (1.45%) Salesforce.com
12 2 (1.45%) SAP
12 2 (1.45%) SmartFocus
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