The table below looks at the statistics for Campaign Analysis skills in IT jobs advertised across the UK. Included is a guide to the average salaries offered in IT jobs that have cited Campaign Analysis over the 3 months to 27 February 2015 with a comparison to the same period in the previous 2 years.

Location
3 months to
27 Feb 2015
Same period 2014 Same period 2013
Campaign Analysis
Rank 840 822 842
Rank change year-on-year
-18 +20
Permanent jobs citing Campaign Analysis 41 70 31
As % of all permanent IT jobs located in the UK 0.038% 0.066% 0.029%
As % of the Processes & Methodologies category 0.046% 0.081% 0.036%
Number of salaries quoted 33 55 25
Average salary £45,000 £38,500 £37,500
Average salary % change year-on-year
+16.88% +2.66%
90% offered a salary of more than £35,000 £30,000 £21,800
10% offered a salary of more than £55,900 £45,000 £51,500
UK excluding London average salary £45,000 £30,000 £23,000
% change year-on-year
+50.00% +30.43%

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised across the UK.

Processes & Methodologies Category
UK
Permanent IT job ads with a match in the
Processes & Methodologies category
88688 86784 85798
As % of all permanent IT jobs located in the UK 82.86% 82.37% 80.06%
Number of salaries quoted 72364 68812 71587
Average salary £47,500 £47,500 £45,000
Average salary % change year-on-year
- +5.55%
90% offered a salary of more than £31,500 £30,500 £30,000
10% offered a salary of more than £75,000 £70,000 £75,000
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Campaign Analysis
Jobs Demand Trend

This chart provides the 3-month moving total of permanent IT jobs citing Campaign Analysis within the UK as a proportion of the total demand within the Processes & Methodologies category.

Campaign Analysis Jobs Demand Trend in the UK

Campaign Analysis
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Campaign Analysis within the UK.

Campaign Analysis Salary Trend in the UK

Campaign Analysis
Salary Histogram

This chart provides a salary histogram for IT jobs citing Campaign Analysis over the 3 months to 27 February 2015 within the UK.

Campaign Analysis Salary Histogram in the UK

Campaign Analysis
Top 28 Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Campaign Analysis within the UK over the 3 months to 27 February 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -32 38 £45,000 +12.50% 12
London -9 20 £42,500 +1.19% 7
City of London +5 9 £45,000 -2.70% 3
South West - 7 £50,000 -
Bristol - 4 £47,500 -
Scotland +6 3 - -
East Midlands - 3 £45,000 - 1
Nottingham - 3 £45,000 -
Nottinghamshire - 3 £45,000 -
Yorkshire +1 2 £47,500 +46.15%
Manchester 0 2 £47,500 -
West Yorkshire -1 2 £47,500 -
Edinburgh -3 2 - -
Leeds -7 2 £47,500 -
North West -9 2 £47,500 +40.74%
West Midlands - 2 £47,500 - 1
East of England - 2 £28,500 - 1
Birmingham - 2 £47,500 -
Devon - 2 £47,500 -
Plymouth - 2 £47,500 -
Stockport - 2 £47,500 -
Watford - 1 - -
Cambridgeshire - 1 £28,500 - 1
Hertfordshire - 1 - -
Midlothian - 1 - -
Harrow - 1 - -
Cambridge - 1 £28,500 - 1
Wimbledon - 1 £40,000 -

Campaign Analysis
Top 30 Related IT Skills

For the 6 months to 27 February 2015, IT jobs within the UK citing Campaign Analysis also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Campaign Analysis.

1 77 (78.57%) Marketing
2 44 (44.90%) SPSS
3 42 (42.86%) R
4 39 (39.80%) SQL
5 37 (37.76%) Data Mining
6 33 (33.67%) Statistical Modelling
7 32 (32.65%) Oracle
7 32 (32.65%) Oracle Coherence
7 32 (32.65%) Quantitative Analysis
8 31 (31.63%) Clementine
9 29 (29.59%) Analytical Skills
10 27 (27.55%) SAS
11 25 (25.51%) Analytics
12 22 (22.45%) Data Analysis
13 21 (21.43%) Business Intelligence
14 17 (17.35%) Finance
15 16 (16.33%) CRM
16 14 (14.29%) Degree
17 12 (12.24%) Economics
17 12 (12.24%) E-Commerce
18 11 (11.22%) ETL
18 11 (11.22%) Statistics
18 11 (11.22%) Web Analytics
18 11 (11.22%) Mathematics
19 9 (9.18%) Direct Marketing
19 9 (9.18%) Digital Marketing
19 9 (9.18%) Retail
19 9 (9.18%) Data Modelling
19 9 (9.18%) Customer Insight
20 8 (8.16%) Propensity Modelling

Campaign Analysis
Top Related IT Skills by Category

For the 6 months to 27 February 2015, IT jobs within the UK citing Campaign Analysis also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Campaign Analysis. Up to 20 skills are shown per category.

Application Platforms
1 32 (32.65%) Oracle Coherence
2 27 (27.55%) SAS
3 1 (1.02%) CMS
3 1 (1.02%) Apache Pig
3 1 (1.02%) Tomcat
Applications
1 44 (44.90%) SPSS
2 7 (7.14%) MS Office
3 6 (6.12%) FastStats
4 4 (4.08%) MS Excel
5 1 (1.02%) MS PowerPoint
Business Applications
1 6 (6.12%) SiteCatalyst
2 5 (5.10%) Google Analytics
3 2 (2.04%) WebTrends
4 1 (1.02%) Unica Affinium
4 1 (1.02%) Tridion
Communications & Networking
1 4 (4.08%) SMS
2 1 (1.02%) Internet
2 1 (1.02%) Extranet
Database & Business Intelligence
1 37 (37.76%) Data Mining
2 31 (31.63%) Clementine
3 5 (5.10%) OLAP
3 5 (5.10%) Base SAS
4 3 (3.06%) Relational Database
5 2 (2.04%) SQL Server
6 1 (1.02%) MySQL
6 1 (1.02%) Data Warehouse
6 1 (1.02%) DTS
6 1 (1.02%) SQL Server Integration Services
6 1 (1.02%) RDBMS
6 1 (1.02%) SQL Server Reporting Services
6 1 (1.02%) SAS Enterprise Guide
6 1 (1.02%) SAS Enterprise Miner
6 1 (1.02%) Oracle BI EE
6 1 (1.02%) Big Data
General
1 77 (78.57%) Marketing
2 17 (17.35%) Finance
3 9 (9.18%) Retail
4 8 (8.16%) Telecoms
5 5 (5.10%) Legal
6 3 (3.06%) Advertising
7 1 (1.02%) Publishing
7 1 (1.02%) Manufacturing
7 1 (1.02%) Automotive
Job Titles
1 60 (61.22%) Analyst
2 38 (38.78%) Data Analyst
3 30 (30.61%) Data Modeller
4 8 (8.16%) Insight Analyst
5 6 (6.12%) Data Scientist
5 6 (6.12%) Customer Analyst
5 6 (6.12%) Developer
5 6 (6.12%) Statistician
6 5 (5.10%) Business Intelligence Specialist
6 5 (5.10%) Senior Business Intelligence Specialist
7 4 (4.08%) Marketing Consultant
7 4 (4.08%) Microstrategy Developer
7 4 (4.08%) SAS Analyst
7 4 (4.08%) Consultant
7 4 (4.08%) Campaign Manager
8 3 (3.06%) SAS Customer Insight Analyst
8 3 (3.06%) Customer Insight Analyst
8 3 (3.06%) Web Analyst
8 3 (3.06%) Marketing Manager
8 3 (3.06%) Campaign Analyst
Libraries, Frameworks & Software Standards
1 5 (5.10%) HTML
2 1 (1.02%) CSS
Miscellaneous
1 29 (29.59%) Analytical Skills
2 12 (12.24%) Economics
3 11 (11.22%) Statistics
3 11 (11.22%) Mathematics
4 6 (6.12%) Psychology
5 5 (5.10%) Blog
5 5 (5.10%) Data Structures
5 5 (5.10%) Enterprise Software
5 5 (5.10%) FMCG
5 5 (5.10%) Social Media
6 4 (4.08%) User Experience
6 4 (4.08%) Data Extraction
7 1 (1.02%) Digital Media
7 1 (1.02%) New Media
7 1 (1.02%) Open Source
7 1 (1.02%) Podcast
7 1 (1.02%) Credit Risk
7 1 (1.02%) Data Protection Act
7 1 (1.02%) Computer Science
7 1 (1.02%) Copywriting
Operating Systems
1 1 (1.02%) Linux
Processes & Methodologies
1 33 (33.67%) Statistical Modelling
2 32 (32.65%) Quantitative Analysis
3 25 (25.51%) Analytics
4 22 (22.45%) Data Analysis
5 21 (21.43%) Business Intelligence
6 16 (16.33%) CRM
7 12 (12.24%) E-Commerce
8 11 (11.22%) ETL
8 11 (11.22%) Web Analytics
9 9 (9.18%) Direct Marketing
9 9 (9.18%) Digital Marketing
9 9 (9.18%) Data Modelling
9 9 (9.18%) Customer Insight
10 8 (8.16%) Propensity Modelling
10 8 (8.16%) Project Management
11 7 (7.14%) Market Research
12 6 (6.12%) Online Marketing
12 6 (6.12%) Statistical Analysis
13 5 (5.10%) Predictive Analytics
13 5 (5.10%) Dimensional Modelling
Programming Languages
1 42 (42.86%) R
2 39 (39.80%) SQL
3 5 (5.10%) Java
3 5 (5.10%) JavaScript
4 2 (2.04%) T-SQL
4 2 (2.04%) VBA
Qualifications
1 14 (14.29%) Degree
Quality Assurance & Compliance
1 4 (4.08%) QA
2 3 (3.06%) SLA
Vendors
1 32 (32.65%) Oracle
2 8 (8.16%) Microsoft
2 8 (8.16%) Unica
3 7 (7.14%) Alterian
4 5 (5.10%) Omniture
4 5 (5.10%) Google
4 5 (5.10%) Adobe
4 5 (5.10%) Chordiant
5 4 (4.08%) MicroStrategy
5 4 (4.08%) Sitecore
5 4 (4.08%) BT
6 3 (3.06%) Neolane
6 3 (3.06%) SmartFocus
7 2 (2.04%) Tableau
7 2 (2.04%) Salesforce.com
7 2 (2.04%) SAP
8 1 (1.02%) IBM
8 1 (1.02%) Coremetrics
8 1 (1.02%) Aprimo
8 1 (1.02%) Epiphany
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