Customer Relationship Management (CRM)
UK

The following table provides summary statistics for contract job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited CRM over the 6 months to 27 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
27 Apr 2024
Same period 2023 Same period 2022
Rank 108 140 122
Rank change year-on-year +32 -18 -3
Contract jobs citing CRM 887 1,130 1,945
As % of all contract jobs advertised in the UK 2.05% 1.89% 2.19%
As % of the Processes & Methodologies category 2.37% 2.10% 2.42%
Number of daily rates quoted 584 788 1,338
10th Percentile £349 £362 £375
25th Percentile £413 £447 £431
Median daily rate (50th Percentile) £500 £525 £525
Median % change year-on-year -4.76% - +10.53%
75th Percentile £600 £630 £632
90th Percentile £675 £738 £725
UK excluding London median daily rate £500 £500 £500
% change year-on-year - - +11.11%
Number of hourly rates quoted 26 23 21
10th Percentile £12.43 £13.05 -
25th Percentile £13.00 £18.25 £16.25
Median hourly rate £13.75 £22.16 £16.50
Median % change year-on-year -37.95% +34.30% +15.79%
75th Percentile £34.38 £44.00 £20.00
90th Percentile £67.68 £60.75 £36.00
UK excluding London median hourly rate £13.44 £18.50 £16.50
% change year-on-year -27.38% +12.12% +26.92%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,374 53,774 80,482
As % of all contract IT jobs advertised in the UK 86.31% 89.91% 90.60%
Number of daily rates quoted 24,095 37,304 56,474
10th Percentile £300 £325 £340
25th Percentile £413 £438 £425
Median daily rate (50th Percentile) £525 £550 £525
Median % change year-on-year -4.55% +4.76% +8.25%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +9.20%
Number of hourly rates quoted 2,422 1,763 1,928
10th Percentile £12.75 £11.00 £12.50
25th Percentile £16.00 £16.25 £15.25
Median hourly rate £35.00 £37.34 £25.00
Median % change year-on-year -6.27% +49.36% -
75th Percentile £59.44 £65.00 £49.25
90th Percentile £72.50 £75.00 £63.75
UK excluding London median hourly rate £36.00 £36.00 £20.00
% change year-on-year - +80.00% -8.17%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing CRM.

Daily rate trend for CRM in the UK

CRM
Daily Rate Histogram

Daily rate distribution for jobs citing CRM over the 6 months to 27 April 2024.

Daily rate histogram for CRM in the UK

CRM
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing CRM.

Hourly rate trend for CRM in the UK

CRM
Hourly Rate Histogram

Hourly rate distribution of jobs citing CRM over the 6 months to 27 April 2024.

Hourly rate histogram for CRM in the UK

CRM
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing CRM within the UK over the 6 months to 27 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +36 758 £500 -4.76% 1,277
UK excluding London +25 391 £500 - 851
London +34 382 £512 -6.95% 433
Work from Home +41 368 £500 - 561
North of England +53 119 £500 - 217
South East -19 105 £500 -4.76% 245
Midlands +7 69 £545 +14.74% 167
North West +26 64 £500 - 136
South West +39 54 £525 +5.00% 114
West Midlands +12 52 £542 +14.00% 103
Yorkshire +35 47 £513 -2.38% 63
Scotland +48 39 £523 +4.50% 42
East of England +23 30 £425 -19.05% 81
East Midlands +17 16 £550 +4.76% 63
Wales +15 6 £200 -15.79% 20
North East +19 5 £533 +35.28% 20

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 26 (2.93%) SharePoint
2 20 (2.25%) CMS
3 10 (1.13%) Confluence
4 6 (0.68%) Microsoft Exchange
4 6 (0.68%) SAS
5 4 (0.45%) Adobe Experience Manager
6 3 (0.34%) govService
7 2 (0.23%) Apache Spark
7 2 (0.23%) Headless CMS
8 1 (0.11%) Anypoint
8 1 (0.11%) Apache
8 1 (0.11%) Apache Airflow
8 1 (0.11%) BizTalk Server
8 1 (0.11%) Liferay
8 1 (0.11%) Moodle
8 1 (0.11%) Sitecore CMS
8 1 (0.11%) WordPress
Applications
1 41 (4.62%) Microsoft Excel
2 19 (2.14%) Microsoft Office
3 10 (1.13%) MS Visio
4 6 (0.68%) Microsoft PowerPoint
5 5 (0.56%) Spreadsheet
6 3 (0.34%) Microsoft Project
6 3 (0.34%) Photoshop
7 2 (0.23%) Chatbot
Business Applications
1 289 (32.58%) Dynamics CRM
2 49 (5.52%) Salesforce CRM
3 20 (2.25%) SAP S/4HANA
4 13 (1.47%) NetSuite
5 11 (1.24%) Shopify
6 7 (0.79%) Dynamics AX
6 7 (0.79%) Oracle Applications
6 7 (0.79%) Siebel CRM
7 6 (0.68%) SAP CRM
7 6 (0.68%) SAP SD
8 3 (0.34%) Adobe Campaign
8 3 (0.34%) SAP Hybris
8 3 (0.34%) SAP PM
9 2 (0.23%) JDE OneWorld
9 2 (0.23%) Magento
9 2 (0.23%) SAP ERP
9 2 (0.23%) SAP IS-U
10 1 (0.11%) Oracle ERP
10 1 (0.11%) SAP HR
10 1 (0.11%) SAP WM
Cloud Services
1 197 (22.21%) Dynamics 365
2 170 (19.17%) Azure
3 139 (15.67%) Power Platform
4 53 (5.98%) Power Automate
5 49 (5.52%) Azure DevOps
6 41 (4.62%) PowerApps
7 37 (4.17%) Microsoft 365
8 28 (3.16%) AWS
9 27 (3.04%) SaaS
10 22 (2.48%) Salesforce Sales Cloud
11 19 (2.14%) Serverless
12 17 (1.92%) Azure Data Factory
13 14 (1.58%) Salesforce Service Cloud
14 13 (1.47%) OCI
15 12 (1.35%) GCP
16 11 (1.24%) Azure Functions
16 11 (1.24%) Azure Synapse Analytics
16 11 (1.24%) GitHub
17 10 (1.13%) Google Analytics
17 10 (1.13%) Oracle CX
Communications & Networking
1 8 (0.90%) Wi-Fi
2 7 (0.79%) Internet
3 6 (0.68%) 5G
3 6 (0.68%) WAN
4 5 (0.56%) Broadband
4 5 (0.56%) Intranet
4 5 (0.56%) VPN
5 4 (0.45%) MPLS
5 4 (0.45%) SMS
6 3 (0.34%) ADSL
6 3 (0.34%) Ethernet
6 3 (0.34%) Firewall
6 3 (0.34%) LAN
6 3 (0.34%) PSTN
7 2 (0.23%) Softphone
7 2 (0.23%) VoIP
7 2 (0.23%) Wireless
8 1 (0.11%) DHCP
8 1 (0.11%) FTP
8 1 (0.11%) TCP/IP
Database & Business Intelligence
1 80 (9.02%) Power BI
2 32 (3.61%) Data Warehouse
2 32 (3.61%) SQL Server
3 30 (3.38%) Tableau
4 19 (2.14%) Data Lake
4 19 (2.14%) Relational Database
5 15 (1.69%) SQL Server Integration Services
6 13 (1.47%) MySQL
6 13 (1.47%) NoSQL
7 10 (1.13%) RDBMS
8 9 (1.01%) GIS
9 7 (0.79%) Oracle Reports
10 5 (0.56%) Data Mining
10 5 (0.56%) Siebel EIM
11 4 (0.45%) PostgreSQL
11 4 (0.45%) Power Query
11 4 (0.45%) SQL Server Reporting Services
12 3 (0.34%) Data Mart
12 3 (0.34%) Metadata
12 3 (0.34%) SAS Enterprise Guide
Development Applications
1 49 (5.52%) JIRA
2 18 (2.03%) Jenkins
3 12 (1.35%) Git
3 12 (1.35%) Visual Studio Code
4 10 (1.13%) GitLab
5 9 (1.01%) ERwin
6 8 (0.90%) JUnit
7 7 (0.79%) Selenium
7 7 (0.79%) SQL Server Management Studio (SSMS)
8 6 (0.68%) Postman
9 5 (0.56%) Cucumber
9 5 (0.56%) REST Assured
9 5 (0.56%) TestNG
10 4 (0.45%) Zephyr
11 3 (0.34%) IntelliJ
11 3 (0.34%) JMeter
11 3 (0.34%) Maven
11 3 (0.34%) SoapUI
11 3 (0.34%) Team Foundation Server
11 3 (0.34%) TestComplete
General
1 288 (32.47%) Social Skills
2 155 (17.47%) Finance
2 155 (17.47%) Marketing
3 57 (6.43%) Analytical Skills
4 54 (6.09%) Retail
5 50 (5.64%) Public Sector
6 38 (4.28%) Billing
7 28 (3.16%) Telecoms
8 24 (2.71%) Local Government
9 23 (2.59%) Banking
10 17 (1.92%) Influencing Skills
10 17 (1.92%) Legal
11 15 (1.69%) Manufacturing
12 11 (1.24%) Inclusion and Diversity
12 11 (1.24%) Law
13 10 (1.13%) Organisational Skills
14 9 (1.01%) Back Office
15 8 (0.90%) Documentation Skills
15 8 (0.90%) Pharmaceutical
16 7 (0.79%) Presentation Skills
Job Titles
1 161 (18.15%) Analyst
2 135 (15.22%) Developer
3 124 (13.98%) Architect
4 95 (10.71%) Consultant
5 83 (9.36%) Business Analyst
6 75 (8.46%) Project Manager
7 70 (7.89%) Senior
8 58 (6.54%) Lead
9 44 (4.96%) Solutions Architect
10 36 (4.06%) CRM Consultant
11 35 (3.95%) Dynamics 365 Consultant
12 29 (3.27%) CRM Analyst
13 26 (2.93%) Salesforce Developer
14 25 (2.82%) Data Analyst
15 24 (2.71%) CRM Manager
15 24 (2.71%) Data Architect
16 23 (2.59%) Functional Consultant
17 22 (2.48%) Dynamics 365 Architect
17 22 (2.48%) Dynamics CRM Consultant
17 22 (2.48%) Microsoft Developer
Libraries, Frameworks & Software Standards
1 56 (6.31%) .NET
2 29 (3.27%) JSON
3 28 (3.16%) Lightning Web Components
4 23 (2.59%) HTML
4 23 (2.59%) REST
5 20 (2.25%) CSS
6 19 (2.14%) .NET Framework
6 19 (2.14%) XML
7 18 (2.03%) Node.js
8 17 (1.92%) React
9 14 (1.58%) Middleware
10 12 (1.35%) SOAP
10 12 (1.35%) Web Services
11 11 (1.24%) jQuery
12 9 (1.01%) J2EE
13 8 (0.90%) React Native
14 7 (0.79%) Entity Framework
14 7 (0.79%) Microsoft Enterprise Library
14 7 (0.79%) Spring
14 7 (0.79%) WCF
Miscellaneous
1 51 (5.75%) Product Ownership
2 49 (5.52%) Management Information System
3 38 (4.28%) Cyber Defence
4 37 (4.17%) Cyber Kill Chain
5 36 (4.06%) Cyber Threat
6 32 (3.61%) Legacy Systems
7 22 (2.48%) Enterprise Software
8 21 (2.37%) Marketing Technology
9 12 (1.35%) Self-Motivation
9 12 (1.35%) Virtual Team
10 10 (1.13%) Social Media
11 9 (1.01%) Data Structures
12 8 (0.90%) Data Protection Act
13 7 (0.79%) EPoS
13 7 (0.79%) Onboarding
14 6 (0.68%) CMDB
14 6 (0.68%) Digital Signage
14 6 (0.68%) Life Science
14 6 (0.68%) Security Operations Centre
15 5 (0.56%) Public Cloud
Operating Systems
1 11 (1.24%) Windows
2 7 (0.79%) Windows 10
2 7 (0.79%) Windows 7
3 6 (0.68%) Apple iOS
4 2 (0.23%) Windows Server
5 1 (0.11%) Linux
5 1 (0.11%) Mac OS
5 1 (0.11%) Unix
Processes & Methodologies
1 223 (25.14%) Agile
2 136 (15.33%) Migration
3 119 (13.42%) Problem-Solving
4 99 (11.16%) Business Intelligence
5 93 (10.48%) Customer Service
5 93 (10.48%) DevOps
6 89 (10.03%) Data Migration
7 87 (9.81%) ERP
8 84 (9.47%) Data Modelling
8 84 (9.47%) Stakeholder Management
9 78 (8.79%) Analytics
10 66 (7.44%) Scrum
11 65 (7.33%) Project Management
12 57 (6.43%) Case Management
13 56 (6.31%) Use Case
14 55 (6.20%) Roadmaps
15 54 (6.09%) E-Commerce
15 54 (6.09%) Project Delivery
16 51 (5.75%) Customer Experience
16 51 (5.75%) Mentoring
Programming Languages
1 127 (14.32%) SQL
2 74 (8.34%) JavaScript
3 51 (5.75%) C#
4 29 (3.27%) Java
4 29 (3.27%) Python
5 26 (2.93%) Apex Code
6 21 (2.37%) PL/SQL
7 16 (1.80%) TypeScript
8 12 (1.35%) SOQL
9 7 (0.79%) PowerShell
10 5 (0.56%) R
10 5 (0.56%) T-SQL
11 3 (0.34%) PHP
12 2 (0.23%) ABAP
12 2 (0.23%) C
12 2 (0.23%) Data Analysis Expressions
12 2 (0.23%) Go
12 2 (0.23%) MATLAB
13 1 (0.11%) Bash
13 1 (0.11%) F#
Qualifications
1 71 (8.00%) Degree
2 70 (7.89%) Security Cleared
3 39 (4.40%) DV Cleared
4 21 (2.37%) SC Cleared
5 15 (1.69%) Master's Degree
6 6 (0.68%) BPSS Clearance
6 6 (0.68%) PMP
7 5 (0.56%) ISTQB
7 5 (0.56%) Microsoft Certification
7 5 (0.56%) PMI Certification
8 4 (0.45%) BC Cleared
9 3 (0.34%) PRINCE2 Certification
10 2 (0.23%) Azure Certification
10 2 (0.23%) CBAP
10 2 (0.23%) Computer Science Degree
10 2 (0.23%) ISEB
10 2 (0.23%) ISTQB Foundation Certification
10 2 (0.23%) MBA
10 2 (0.23%) PRINCE2 Practitioner
10 2 (0.23%) Tableau Certification
Quality Assurance & Compliance
1 54 (6.09%) Data Quality
2 50 (5.64%) QA
3 38 (4.28%) NIST
4 37 (4.17%) NIST 800
5 29 (3.27%) GDPR
6 14 (1.58%) SLA
7 7 (0.79%) Accessibility
8 6 (0.68%) PMO
9 5 (0.56%) PCI DSS
10 2 (0.23%) Actionable Recommendations
10 2 (0.23%) Disclosure Scotland
11 1 (0.11%) DICOM
11 1 (0.11%) GxP
11 1 (0.11%) HL7
11 1 (0.11%) ISO/IEC 27001
System Software
1 17 (1.92%) Active Directory
2 8 (0.90%) Docker
3 1 (0.11%) Firmware
3 1 (0.11%) Hyper-V
Systems Management
1 4 (0.45%) Kibana
1 4 (0.45%) Kubernetes
2 3 (0.34%) Single Sign-On
3 2 (0.23%) Active Directory Federation Services
3 2 (0.23%) Terraform
4 1 (0.11%) Amdocs OSS
4 1 (0.11%) logstash
4 1 (0.11%) Systems Management Server (SMS)
Vendors
1 251 (28.30%) Microsoft
2 155 (17.47%) Salesforce
3 59 (6.65%) SAP
4 41 (4.62%) Oracle
5 21 (2.37%) Avaloq
6 14 (1.58%) Adobe
6 14 (1.58%) Google
6 14 (1.58%) Salesforce Marketing Cloud
7 12 (1.35%) Pardot
7 12 (1.35%) ServiceNow
8 11 (1.24%) Informatica
9 10 (1.13%) MuleSoft
9 10 (1.13%) Siebel
10 9 (1.01%) Marketo
11 8 (0.90%) HubSpot
12 7 (0.79%) Databricks
13 6 (0.68%) Sage
14 5 (0.56%) Cisco
14 5 (0.56%) IFS
15 4 (0.45%) Granicus