The first table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 18 April 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
18 Apr 2014
Same period 2013 Same period 2012
Copywriting
Rank 540 511 540
Rank change year-on-year
-29 +29
Contract jobs citing Copywriting 47 33 48
As % of all contract IT jobs located in the UK 0.083% 0.069% 0.079%
As % of the Miscellaneous category 0.33% 0.27% 0.32%
Number of daily rates quoted 19 25 27
Average daily rate £230 £238 £250
Average daily rate % change year-on-year
-3.15% -5.00%
90% offered a daily rate of more than £160 £157 £168
10% offered a daily rate of more than £415 £400 £360
UK excluding London average daily rate £289 £363 £238
% change year-on-year
-20.34% +52.63%
Number of hourly rates quoted 1 0 1
Average hourly rate £11.50 - £12.00
UK excluding London average hourly rate £11.50 - £12.00
Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
14311 12220 14892
As % of all contract IT jobs located in the UK 25.42% 25.61% 24.56%
Number of daily rates quoted 8841 7349 8662
Average daily rate £415 £425 £425
Average daily rate % change year-on-year
-2.35% -
90% offered a daily rate of more than £225 £240 £250
10% offered a daily rate of more than £625 £600 £625
UK excluding London average daily rate £345 £340 £350
% change year-on-year
+1.47% -2.85%
Number of hourly rates quoted 568 621 771
Average hourly rate £20.00 £21.50 £25.00
Average hourly rate % change year-on-year
-6.97% -14.00%
90% offered a hourly rate of more than £11.50 £12.00 £12.00
10% offered a hourly rate of more than £41.00 £42.50 £45.00
UK excluding London average hourly rate £17.50 £21.00 £25.00
% change year-on-year
-16.66% -16.00%

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 18 April 2014.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 18 April 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Find
Job
Vacancies
England -68 47 £230 -1.60% 13
London -16 31 £230 +2.22% 5
City of London -12 6 £228 +16.36% 1
Cambridgeshire - 5 - - 1
East of England - 5 - - 3
Yorkshire -19 4 £225 -43.75% 1
Cambridge - 4 - - 1
South East -11 3 - - 1
West Midlands - 2 £353 -
Manchester - 1 - - 1
North West - 1 - - 2
East Midlands - - - -
Altrincham - - - -
Birmingham - - - -
Bishop's Stortford - - - -
Brighton - - - -
Bristol - - - -
Bromsgrove - - - -
Cheshire - - - - 1
Dorset - - - - 1
East Sussex - - - -
Hertfordshire - - - - 2
Kent - - - -
Nottinghamshire - - - -
Oxfordshire - - - -
South Yorkshire - - - -
Surrey - - - -
West Sussex - - - -
Wiltshire - - - -
Worcestershire - - - -

Copywriting
Top 30 Related IT Skills

For the 6 months to 18 April 2014, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 45 (49.45%) CMS
2 33 (36.26%) Content Management
3 31 (34.07%) Marketing
4 29 (31.87%) HTML
5 21 (23.08%) Finance
6 18 (19.78%) SEO
6 18 (19.78%) Adobe
7 16 (17.58%) Agile Software Development
8 14 (15.38%) CSS
8 14 (15.38%) Migration
8 14 (15.38%) Retail
8 14 (15.38%) Analytics
9 13 (14.29%) Digital Marketing
9 13 (14.29%) Social Media
10 11 (12.09%) Banking
10 11 (12.09%) Degree
10 11 (12.09%) Photoshop
10 11 (12.09%) E-Commerce
10 11 (12.09%) Adobe CQ
11 10 (10.99%) Mobile App
11 10 (10.99%) Project Management
12 9 (9.89%) XML
12 9 (9.89%) Stakeholder Management
12 9 (9.89%) Publishing
13 8 (8.79%) Internet
14 6 (6.59%) Web Analytics
14 6 (6.59%) Windows
14 6 (6.59%) MS Office
14 6 (6.59%) Adobe Illustrator
14 6 (6.59%) Agile Project Management

Copywriting
Top Related IT Skills by Category

For the 6 months to 18 April 2014, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 45 (49.45%) CMS
2 11 (12.09%) Adobe CQ
3 5 (5.49%) Magnolia
4 3 (3.30%) TeamSite
4 3 (3.30%) Sitecore CMS
5 2 (2.20%) WordPress
5 2 (2.20%) SharePoint
6 1 (1.10%) Sitefinity
6 1 (1.10%) SharePoint 2010
Applications
1 11 (12.09%) Photoshop
2 6 (6.59%) MS Office
2 6 (6.59%) Adobe Illustrator
3 4 (4.40%) MS Visio
4 2 (2.20%) MS PowerPoint
4 2 (2.20%) MS Excel
4 2 (2.20%) RoboHelp
5 1 (1.10%) PaintShop Pro
Business Applications
1 3 (3.30%) Google Analytics
Communications & Networking
1 8 (8.79%) Internet
2 4 (4.40%) HTTPS
2 4 (4.40%) VPN
3 2 (2.20%) Intranet
3 2 (2.20%) Extranet
3 2 (2.20%) FTP
4 1 (1.10%) SMS
Development Applications
1 4 (4.40%) JIRA
2 3 (3.30%) Axure RP
3 1 (1.10%) Dreamweaver
General
1 31 (34.07%) Marketing
2 21 (23.08%) Finance
3 14 (15.38%) Retail
4 11 (12.09%) Banking
5 9 (9.89%) Publishing
6 5 (5.49%) Games
6 5 (5.49%) Legal
6 5 (5.49%) Advertising
7 3 (3.30%) Retail Banking
7 3 (3.30%) Telecoms
8 1 (1.10%) Local Government
Job Titles
1 26 (28.57%) Copywriter
2 12 (13.19%) Content Manager
3 9 (9.89%) Web Editor
4 8 (8.79%) Designer
4 8 (8.79%) Author
4 8 (8.79%) Technical Author
5 7 (7.69%) Content Editor
6 5 (5.49%) Analyst
6 5 (5.49%) Interactive Designer
7 4 (4.40%) Web Content Editor
7 4 (4.40%) Architect
7 4 (4.40%) Technical Writer
7 4 (4.40%) Configuration Analyst
7 4 (4.40%) User Experience Architect
8 3 (3.30%) Online Content Manager
9 2 (2.20%) User Experience Designer
9 2 (2.20%) Marketing Executive
9 2 (2.20%) Communications Officer
9 2 (2.20%) Administrator
9 2 (2.20%) Communications Manager
Libraries, Frameworks & Software Standards
1 29 (31.87%) HTML
2 14 (15.38%) CSS
3 9 (9.89%) XML
4 5 (5.49%) HTML5
5 3 (3.30%) Flash
6 2 (2.20%) .NET
7 1 (1.10%) Web Services
Miscellaneous
1 13 (14.29%) Social Media
2 10 (10.99%) Mobile App
3 4 (4.40%) NHS
3 4 (4.40%) Digital Media
4 3 (3.30%) Online Banking
5 2 (2.20%) Visualisation
5 2 (2.20%) Graphic Design
5 2 (2.20%) Animation
5 2 (2.20%) Blog
5 2 (2.20%) Management Information System
5 2 (2.20%) Mobile Banking
6 1 (1.10%) New Media
6 1 (1.10%) Computer Science
6 1 (1.10%) Video Editing
6 1 (1.10%) Spread Betting
6 1 (1.10%) Smartphone
6 1 (1.10%) Online Games
Operating Systems
1 6 (6.59%) Windows
2 3 (3.30%) Apple iOS
2 3 (3.30%) Android
3 2 (2.20%) Windows Phone
Processes & Methodologies
1 33 (36.26%) Content Management
2 18 (19.78%) SEO
3 16 (17.58%) Agile Software Development
4 14 (15.38%) Migration
4 14 (15.38%) Analytics
5 13 (14.29%) Digital Marketing
6 11 (12.09%) E-Commerce
7 10 (10.99%) Project Management
8 9 (9.89%) Stakeholder Management
9 6 (6.59%) Web Analytics
9 6 (6.59%) Agile Project Management
10 5 (5.49%) Data Migration
11 4 (4.40%) Email Marketing
11 4 (4.40%) Information Architecture
11 4 (4.40%) Web Development
11 4 (4.40%) Asset Management
12 3 (3.30%) User Acceptance Testing
13 2 (2.20%) User Experience Design
13 2 (2.20%) Pay per click
13 2 (2.20%) CRM
Programming Languages
1 5 (5.49%) ActionScript
2 4 (4.40%) VBA
3 2 (2.20%) SQL
4 1 (1.10%) JavaScript
Qualifications
1 11 (12.09%) Degree
Quality Assurance & Compliance
1 3 (3.30%) QA
1 3 (3.30%) WCAG
Systems Management
1 2 (2.20%) HP Quality Center
Vendors
1 18 (19.78%) Adobe
2 5 (5.49%) Microsoft
3 3 (3.30%) Google
3 3 (3.30%) Sitecore
4 2 (2.20%) HP
5 1 (1.10%) Facebook
5 1 (1.10%) Twitter
5 1 (1.10%) Aprimo
5 1 (1.10%) Lagan
5 1 (1.10%) EPiServer
Farnborough, Hampshire
Experis Engineering
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