The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 23 July 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
23 Jul 2016
Same period 2015 Same period 2014
Copywriting
Rank 600 591 572
Rank change year-on-year
-9 -19
Contract jobs citing Copywriting 44 53 55
As % of all contract IT jobs located in the UK 0.081% 0.093% 0.10%
As % of the Miscellaneous category 0.24% 0.29% 0.32%
Number of daily rates quoted 33 33 40
Median daily rate £275 £350 £250
Median daily rate % change year-on-year
-21.42% +40.00%
90% offered a daily rate of more than £163 £145 £136
10% offered a daily rate of more than £395 £455 £450
UK excluding London median daily rate £184 £400 £325
% change year-on-year
-54.06% +23.07%
Number of hourly rates quoted 5 3 2
Median hourly rate £32.00 £19.00 £16.28
Median hourly rate % change year-on-year
+68.42% +16.74%
90% offered a hourly rate of more than £16.00 £16.60 £15.86
10% offered a hourly rate of more than £33.80 £21.40 £16.70
UK excluding London median hourly rate £32.00 - £16.28

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
18100 18357 17221
As % of all contract IT jobs located in the UK 33.45% 32.24% 32.42%
Number of daily rates quoted 11664 11499 10412
Median daily rate £425 £420 £400
Median daily rate % change year-on-year
+1.19% +5.00%
90% offered a daily rate of more than £250 £250 £238
10% offered a daily rate of more than £600 £603 £600
UK excluding London median daily rate £388 £375 £350
% change year-on-year
+3.33% +7.14%
Number of hourly rates quoted 632 720 691
Median hourly rate £21.00 £18.25 £20.18
Median hourly rate % change year-on-year
+15.06% -9.57%
90% offered a hourly rate of more than £12.00 £12.00 £12.50
10% offered a hourly rate of more than £46.00 £47.15 £45.00
UK excluding London median hourly rate £21.36 £18.00 £20.50
% change year-on-year
+18.63% -12.19%

Copywriting
Jobs Demand Trend

The demand trend of contract jobs citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 23 July 2016.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 23 July 2016.

Copywriting Hourly Rate Histogram in the UK

Copywriting
Top 21 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 23 July 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -28 41 £245 -27.94% 13
London -14 23 £363 +11.11% 9
South East -1 11 £150 -50.00% 2
City of London +40 7 £375 +53.68% 5
Berkshire +2 6 £150 -14.28%
Bracknell -6 5 £150 -14.28%
East of England - 5 £184 - 2
Hertfordshire - 5 £184 - 1
Scotland +2 3 £275 -31.25%
North West -11 2 £200 -56.75%
Manchester -11 2 £200 -56.75%
Borehamwood - 2 £184 -
Middlesex - 2 - -
Surrey - 2 £185 - 1
Stirling - 2 £275 -
East Sussex +11 1 - -
Reading +3 1 - -
Brighton - 1 - -
Guildford - 1 £145 -
Staines - 1 £225 -
Edinburgh - 1 £350 -

Copywriting
Top 30 Related IT Skills

For the 6 months to 23 July 2016, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Copywriting.

1 40 (48.78%) User Experience
2 34 (41.46%) Marketing
3 20 (24.39%) Project Management
3 20 (24.39%) Finance
4 19 (23.17%) SEO
4 19 (23.17%) Analytics
5 17 (20.73%) Wireframes
6 15 (18.29%) Stakeholder Management
6 15 (18.29%) CMS
7 14 (17.07%) Google
7 14 (17.07%) Social Media
7 14 (17.07%) Degree
7 14 (17.07%) Google Analytics
8 13 (15.85%) Digital Marketing
8 13 (15.85%) Analytical Skills
8 13 (15.85%) HTML
8 13 (15.85%) Adobe
9 12 (14.63%) Migration
9 12 (14.63%) Banking
10 11 (13.41%) User Acceptance Testing
10 11 (13.41%) Photoshop
11 9 (10.98%) Stakeholder and Relationship Management
11 9 (10.98%) Infographics
12 8 (9.76%) CSS
12 8 (9.76%) Agile Software Development
12 8 (9.76%) Content Management
13 7 (8.54%) Web Design
13 7 (8.54%) Advertising
13 7 (8.54%) B2B
13 7 (8.54%) Legal

Copywriting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 15 (18.29%) CMS
2 3 (3.66%) Confluence
2 3 (3.66%) SharePoint
2 3 (3.66%) Sitecore CMS
3 2 (2.44%) WordPress
4 1 (1.22%) Adobe Experience Manager
Applications
1 11 (13.41%) Photoshop
2 7 (8.54%) Adobe Creative Suite
3 5 (6.10%) Adobe Illustrator
3 5 (6.10%) MS Excel
3 5 (6.10%) MS Office
4 4 (4.88%) InDesign
5 3 (3.66%) OmniGraffle
6 2 (2.44%) MS PowerPoint
Business Applications
1 3 (3.66%) Aligne
1 3 (3.66%) SAP Oil and Gas
1 3 (3.66%) WebTrends
Cloud Services
1 14 (17.07%) Google Analytics
2 3 (3.66%) AdWords
3 1 (1.22%) Microsoft Azure
Communications & Networking
1 7 (8.54%) Internet
2 4 (4.88%) Intranet
Development Applications
1 4 (4.88%) Axure RP
2 3 (3.66%) Balsamiq Mockups
2 3 (3.66%) JIRA
General
1 34 (41.46%) Marketing
2 20 (24.39%) Finance
3 12 (14.63%) Banking
4 7 (8.54%) Advertising
4 7 (8.54%) Legal
5 4 (4.88%) Multimedia
6 3 (3.66%) Brand Awareness
6 3 (3.66%) Danish Language
6 3 (3.66%) Electronics
6 3 (3.66%) German Language
6 3 (3.66%) Manufacturing
6 3 (3.66%) Telecoms
7 2 (2.44%) Retail
8 1 (1.22%) Retail Banking
Job Titles
1 18 (21.95%) Designer
2 12 (14.63%) Content Editor
2 12 (14.63%) Copywriter
3 6 (7.32%) Analyst
4 5 (6.10%) Marketing Manager
4 5 (6.10%) UX Designer
5 4 (4.88%) Administrator
5 4 (4.88%) Content Manager
5 4 (4.88%) Digital Content Editor
5 4 (4.88%) Digital Designer
5 4 (4.88%) Digital Editor
5 4 (4.88%) Digital Executive
5 4 (4.88%) Graphic Designer
5 4 (4.88%) Marketing Assistant
5 4 (4.88%) Senior Designer
5 4 (4.88%) Senior Graphic Designer
6 3 (3.66%) Content Designer
6 3 (3.66%) Marketing Executive
6 3 (3.66%) UI Designer
6 3 (3.66%) User Experience Architect
Libraries, Frameworks & Software Standards
1 13 (15.85%) HTML
2 8 (9.76%) CSS
3 2 (2.44%) Web Services
Miscellaneous
1 40 (48.78%) User Experience
2 14 (17.07%) Social Media
3 13 (15.85%) Analytical Skills
4 7 (8.54%) Mobile Banking
5 5 (6.10%) Mobile App
6 4 (4.88%) Blog
7 2 (2.44%) Digital Media
7 2 (2.44%) Social Network
8 1 (1.22%) Fintech
8 1 (1.22%) Online Banking
Operating Systems
1 3 (3.66%) Android
2 1 (1.22%) Apple iOS
Processes & Methodologies
1 20 (24.39%) Project Management
2 19 (23.17%) Analytics
2 19 (23.17%) SEO
3 17 (20.73%) Wireframes
4 15 (18.29%) Stakeholder Management
5 13 (15.85%) Digital Marketing
6 12 (14.63%) Migration
7 11 (13.41%) User Acceptance Testing
8 9 (10.98%) Infographics
8 9 (10.98%) Stakeholder and Relationship Management
9 8 (9.76%) Agile Software Development
9 8 (9.76%) Content Management
10 7 (8.54%) B2B
10 7 (8.54%) Responsive Web Design
10 7 (8.54%) Web Design
11 6 (7.32%) Pay per click
12 5 (6.10%) Benchmarking
12 5 (6.10%) Prototyping
12 5 (6.10%) Time Management
12 5 (6.10%) Web Development
Programming Languages
1 2 (2.44%) JavaScript
Qualifications
1 14 (17.07%) Degree
2 1 (1.22%) SC Cleared
2 1 (1.22%) Security Cleared
Vendors
1 14 (17.07%) Google
2 13 (15.85%) Adobe
3 6 (7.32%) Microsoft
3 6 (7.32%) Twitter
4 5 (6.10%) Facebook
5 3 (3.66%) Atlassian
5 3 (3.66%) Omniture
5 3 (3.66%) Optimizely
5 3 (3.66%) SAP
5 3 (3.66%) Sitecore
5 3 (3.66%) Yahoo!
6 2 (2.44%) Brandwatch
7 1 (1.22%) Capita
7 1 (1.22%) hybris
7 1 (1.22%) OpenText