The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 12 February 2016 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
12 Feb 2016
Same period 2015 Same period 2014
Copywriting
Rank 590 580 549
Rank change year-on-year
-10 -31
Contract jobs citing Copywriting 36 32 39
As % of all contract IT jobs located in the UK 0.070% 0.062% 0.078%
As % of the Miscellaneous category 0.22% 0.20% 0.24%
Number of daily rates quoted 18 25 28
Average daily rate £210 £260 £263
Average daily rate % change year-on-year
-19.23% -0.95%
90% offered a daily rate of more than £153 £180 £184
10% offered a daily rate of more than £355 £465 £332
UK excluding London average daily rate £175 £350 £320
% change year-on-year
-50.00% +9.37%
Number of hourly rates quoted 0 1 2
Average hourly rate - £14.00 £25.96
Average hourly rate % change year-on-year
- -46.07%
UK excluding London average hourly rate - £14.00 -

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
16596 16129 15942
As % of all contract IT jobs located in the UK 32.26% 31.14% 32.06%
Number of daily rates quoted 10700 10027 9635
Average daily rate £425 £415 £405
Average daily rate % change year-on-year
+2.40% +2.46%
90% offered a daily rate of more than £250 £240 £230
10% offered a daily rate of more than £623 £600 £600
UK excluding London average daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 663 688 665
Average hourly rate £21.50 £18.00 £19.00
Average hourly rate % change year-on-year
+19.44% -5.26%
90% offered a hourly rate of more than £12.50 £11.50 £11.51
10% offered a hourly rate of more than £52.63 £40.00 £42.50
UK excluding London average hourly rate £23.75 £17.50 £17.50
% change year-on-year
+35.71% -

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 12 February 2016.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 21 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 12 February 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -3 30 £275 +5.76% 34
North West - 12 £316 - 5
London +1 11 £265 +10.41% 16
Manchester - 11 - - 2
Scotland 0 6 £175 -43.27% 1
Glasgow +13 5 £175 +4.79% 1
South West +7 4 £275 +6.79%
South East +10 3 £100 -72.41% 4
Berkshire +8 3 £100 -75.00%
Newbury +9 2 - -
Clevedon - 2 £275 -
Somerset - 2 £275 -
City of London +29 1 - - 2
Wiltshire - 1 - -
Cheshire - 1 £316 - 2
Gloucestershire - 1 - -
Knutsford - 1 £316 - 1
Edinburgh - 1 - -
Bracknell - 1 £100 -
Cheltenham - 1 - -
Swindon - 1 - -

Copywriting
Top 30 Related IT Skills

For the 6 months to 12 February 2016, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 38 (50.00%) Analytics
2 36 (47.37%) Google
2 36 (47.37%) Google Analytics
3 33 (43.42%) Marketing
4 23 (30.26%) User Experience
5 19 (25.00%) Change Management
6 18 (23.68%) CRM
7 17 (22.37%) SMS
7 17 (22.37%) B2C
7 17 (22.37%) Salesforce.com
7 17 (22.37%) Data Protection
7 17 (22.37%) Customer Analytics
7 17 (22.37%) Salesforce Marketing Cloud
8 14 (18.42%) Content Management
9 13 (17.11%) Finance
9 13 (17.11%) CMS
9 13 (17.11%) Social Media
10 10 (13.16%) Degree
10 10 (13.16%) SEO
10 10 (13.16%) Project Management
11 9 (11.84%) Adobe
12 8 (10.53%) Publishing
12 8 (10.53%) Telecoms
12 8 (10.53%) Agile Software Development
12 8 (10.53%) Analytical Skills
13 7 (9.21%) Information Architecture
13 7 (9.21%) Mobile App
13 7 (9.21%) Digital Marketing
13 7 (9.21%) Intranet
13 7 (9.21%) Photoshop

Copywriting
Top Related IT Skills by Category

For the 6 months to 12 February 2016, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 13 (17.11%) CMS
2 6 (7.89%) WordPress
3 5 (6.58%) Confluence
4 4 (5.26%) Drupal
4 4 (5.26%) SharePoint
5 3 (3.95%) LiveLink
5 3 (3.95%) Sitecore CMS
6 1 (1.32%) Jadu
6 1 (1.32%) Umbraco
Applications
1 7 (9.21%) Photoshop
2 5 (6.58%) OmniGraffle
3 3 (3.95%) MS Office
4 2 (2.63%) Acrobat
4 2 (2.63%) Adobe Creative Suite
4 2 (2.63%) MS Excel
Business Applications
1 3 (3.95%) SAP Oil and Gas
1 3 (3.95%) WebTrends
Cloud Services
1 36 (47.37%) Google Analytics
2 3 (3.95%) AdWords
3 2 (2.63%) MailChimp
Communications & Networking
1 17 (22.37%) SMS
2 7 (9.21%) Intranet
3 2 (2.63%) Internet
4 1 (1.32%) HTTPS
Development Applications
1 6 (7.89%) JIRA
2 5 (6.58%) Axure RP
2 5 (6.58%) Balsamiq Mockups
General
1 33 (43.42%) Marketing
2 13 (17.11%) Finance
3 8 (10.53%) Publishing
3 8 (10.53%) Telecoms
4 6 (7.89%) Banking
5 5 (6.58%) Legal
6 3 (3.95%) Danish Language
6 3 (3.95%) Retail
7 2 (2.63%) Advertising
7 2 (2.63%) Electronics
7 2 (2.63%) Local Government
7 2 (2.63%) Manufacturing
7 2 (2.63%) Multimedia
7 2 (2.63%) Retail Banking
8 1 (1.32%) Brand Awareness
8 1 (1.32%) Czech Language
8 1 (1.32%) French Language
8 1 (1.32%) German Language
8 1 (1.32%) Pharmaceutical
Job Titles
1 14 (18.42%) Content Editor
2 10 (13.16%) Project Manager
3 8 (10.53%) Designer
4 6 (7.89%) Analyst
4 6 (7.89%) Copywriter
4 6 (7.89%) Digital Content Editor
4 6 (7.89%) Digital Editor
4 6 (7.89%) UX Designer
5 3 (3.95%) Architect
5 3 (3.95%) Communications Officer
5 3 (3.95%) Marketing Manager
5 3 (3.95%) User Experience Architect
6 2 (2.63%) Content Manager
6 2 (2.63%) Digital Designer
6 2 (2.63%) Marketing Executive
6 2 (2.63%) Search Manager
6 2 (2.63%) Senior Designer
6 2 (2.63%) Senior UX Designer
6 2 (2.63%) User Experience Manager
6 2 (2.63%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 7 (9.21%) HTML
2 6 (7.89%) CSS
3 1 (1.32%) ATL
Miscellaneous
1 23 (30.26%) User Experience
2 13 (17.11%) Social Media
3 8 (10.53%) Analytical Skills
4 7 (9.21%) Mobile App
5 5 (6.58%) Blog
6 4 (5.26%) NHS
7 3 (3.95%) Digital Media
8 2 (2.63%) Mobile Banking
8 2 (2.63%) Online Banking
8 2 (2.63%) Taxonomies
9 1 (1.32%) Fintech
9 1 (1.32%) FMCG
9 1 (1.32%) Podcast
9 1 (1.32%) Social Network
Operating Systems
1 5 (6.58%) Android
2 1 (1.32%) Apple iOS
Processes & Methodologies
1 38 (50.00%) Analytics
2 19 (25.00%) Change Management
3 18 (23.68%) CRM
4 17 (22.37%) B2C
4 17 (22.37%) Customer Analytics
4 17 (22.37%) Data Protection
5 14 (18.42%) Content Management
6 10 (13.16%) Project Management
6 10 (13.16%) SEO
7 8 (10.53%) Agile Software Development
8 7 (9.21%) Digital Marketing
8 7 (9.21%) Information Architecture
9 6 (7.89%) Stakeholder Management
9 6 (7.89%) Web Design
9 6 (7.89%) Web Development
10 5 (6.58%) Web Analytics
11 4 (5.26%) Benchmarking
11 4 (5.26%) Campaign Management
12 3 (3.95%) Qualitative Research
12 3 (3.95%) Responsive Web Design
Qualifications
1 10 (13.16%) Degree
2 2 (2.63%) Security Cleared
3 1 (1.32%) BPSS Clearance
Quality Assurance & Compliance
1 1 (1.32%) Disclosure Scotland
Systems Management
1 1 (1.32%) TeamSite
Vendors
1 36 (47.37%) Google
2 17 (22.37%) Salesforce Marketing Cloud
2 17 (22.37%) Salesforce.com
3 9 (11.84%) Adobe
4 5 (6.58%) Atlassian
5 4 (5.26%) Microsoft
6 3 (3.95%) Omniture
6 3 (3.95%) SAP
6 3 (3.95%) Sitecore
6 3 (3.95%) Twitter
6 3 (3.95%) Yahoo!
7 1 (1.32%) BEA
7 1 (1.32%) HP
7 1 (1.32%) Oracle
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