The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 24 January 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Jan 2017
Same period 2016 Same period 2015
Copywriting
UK
Rank 536 575 588
Rank change year-on-year
+39 +13
Contract jobs citing Copywriting 57 37 24
As % of all contract IT jobs located in the UK 0.13% 0.074% 0.048%
As % of the Miscellaneous category 0.39% 0.23% 0.15%
Number of daily rates quoted 38 11 17
Median daily rate £310 £180 £260
Median daily rate % change year-on-year
+72.22% -30.76%
90% offered a daily rate of more than £164 £175 £155
10% offered a daily rate of more than £515 £275 £475
UK excluding London median daily rate £310 £178 £260
% change year-on-year
+74.64% -31.73%
Number of hourly rates quoted 1 2 1
Median hourly rate £21.50 £100.47 £14.00
Median hourly rate % change year-on-year
-78.60% +617.64%
UK excluding London median hourly rate £21.50 £175.00 £14.00
% change year-on-year
-87.71% +1150.00%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
14575 16366 15633
As % of all contract IT jobs located in the UK 32.49% 32.73% 31.33%
Number of daily rates quoted 9302 10380 9770
Median daily rate £438 £425 £418
Median daily rate % change year-on-year
+2.94% +1.79%
90% offered a daily rate of more than £250 £240 £238
10% offered a daily rate of more than £625 £620 £600
UK excluding London median daily rate £388 £375 £365
% change year-on-year
+3.33% +2.73%
Number of hourly rates quoted 544 692 654
Median hourly rate £20.50 £21.98 £17.87
Median hourly rate % change year-on-year
-6.71% +23.00%
90% offered a hourly rate of more than £11.33 £12.50 £11.50
10% offered a hourly rate of more than £48.50 £50.99 £40.00
UK excluding London median hourly rate £18.50 £21.50 £17.50
% change year-on-year
-13.95% +22.85%

Copywriting
Jobs Demand Trend

The demand trend of contract jobs citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 24 January 2017.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 24 January 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +45 55 £310 +45.53% 20
London +21 23 £300 +50.00% 4
South East +23 14 £413 +129.16% 5
Hampshire - 8 £515 -
East Midlands - 7 £285 - 1
Winchester - 6 £515 -
Berkshire +17 5 £165 -8.33% 2
North West +10 4 £310 - 6
Manchester -2 4 £310 - 3
Bracknell - 4 £163 -
Nottinghamshire - 4 £488 -
Nottingham - 4 £488 -
City of London +5 3 £263 - 1
South West +5 3 £500 +81.81%
West Midlands - 3 £244 - 2
Northampton - 3 £245 -
Northamptonshire - 3 £245 - 1
Scotland +21 2 £148 -15.41%
Swindon +5 2 £500 -
Wiltshire +1 2 £500 -
Edinburgh +20 1 £175 -
Glasgow +9 1 £121 -30.83%
Bristol +6 1 £133 -37.55%
Surrey - 1 £325 - 1
Tyne and Wear - 1 £320 -
West Yorkshire - 1 £300 -
Weybridge - 1 £325 -
Bradford - 1 £300 -
Stockport - 1 £320 -
Newcastle upon Tyne - 1 £320 -

Copywriting
Top 30 Related IT Skills

For the 6 months to 24 January 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Copywriting.

1 41 (40.59%) Marketing
2 35 (34.65%) Finance
3 34 (33.66%) User Experience
4 31 (30.69%) CMS
5 23 (22.77%) HTML
6 21 (20.79%) Social Media
7 20 (19.80%) Project Management
7 20 (19.80%) Content Management
8 17 (16.83%) Wireframes
9 16 (15.84%) Service Design
9 16 (15.84%) Stakeholder Management
9 16 (15.84%) SEO
10 15 (14.85%) CSS
11 14 (13.86%) Publishing
11 14 (13.86%) Prototyping
11 14 (13.86%) Analytical Skills
12 13 (12.87%) Photoshop
13 12 (11.88%) Retail
13 12 (11.88%) Digital Marketing
14 11 (10.89%) Banking
14 11 (10.89%) Degree
14 11 (10.89%) Axure RP
14 11 (10.89%) Analytics
15 10 (9.90%) Migration
15 10 (9.90%) MS Office
16 9 (8.91%) Agile Software Development
16 9 (8.91%) QA
17 8 (7.92%) Local Government
17 8 (7.92%) MS Excel
17 8 (7.92%) CRM

Copywriting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 31 (30.69%) CMS
2 4 (3.96%) Sitecore CMS
3 3 (2.97%) Umbraco
4 2 (1.98%) SharePoint
4 2 (1.98%) WordPress
5 1 (0.99%) Adobe Experience Manager
5 1 (0.99%) Drupal
Applications
1 13 (12.87%) Photoshop
2 10 (9.90%) MS Office
3 8 (7.92%) Fireworks
3 8 (7.92%) MS Excel
4 4 (3.96%) MS PowerPoint
5 3 (2.97%) Adobe Creative Suite
6 2 (1.98%) Adobe Illustrator
6 2 (1.98%) OmniGraffle
7 1 (0.99%) Adobe After Effects
7 1 (0.99%) CINEMA 4D
7 1 (0.99%) Final Cut Pro
7 1 (0.99%) InDesign
7 1 (0.99%) MS Visio
Business Applications
1 1 (0.99%) Adobe Campaign
1 1 (0.99%) Sprinklr
Cloud Services
1 5 (4.95%) Google Analytics
Communications & Networking
1 3 (2.97%) Internet
2 2 (1.98%) Intranet
3 1 (0.99%) SMS
Database & Business Intelligence
1 1 (0.99%) Data Mining
1 1 (0.99%) Endeca
Development Applications
1 11 (10.89%) Axure RP
2 1 (0.99%) JIRA
General
1 41 (40.59%) Marketing
2 35 (34.65%) Finance
3 14 (13.86%) Publishing
4 12 (11.88%) Retail
5 11 (10.89%) Banking
6 8 (7.92%) Local Government
7 7 (6.93%) Advertising
8 6 (5.94%) Legal
9 4 (3.96%) Multimedia
9 4 (3.96%) Telecoms
10 3 (2.97%) Financial Institution
11 2 (1.98%) French Language
11 2 (1.98%) Italian Language
11 2 (1.98%) Pharmaceutical
11 2 (1.98%) Spanish Language
12 1 (0.99%) Retail Banking
Job Titles
1 18 (17.82%) Content Manager
1 18 (17.82%) Copywriter
2 12 (11.88%) Content Editor
3 8 (7.92%) Digital Content Editor
3 8 (7.92%) Digital Editor
4 7 (6.93%) Designer
4 7 (6.93%) Web Manager
5 6 (5.94%) Digital Content Manager
5 6 (5.94%) UX Designer
5 6 (5.94%) Web Content Manager
6 5 (4.95%) Digital Copywriter
6 5 (4.95%) Marketing Manager
7 4 (3.96%) Communications Manager
8 3 (2.97%) Content Strategist
8 3 (2.97%) CRM Manager
8 3 (2.97%) Marketing Assistant
9 2 (1.98%) PPC Executive
9 2 (1.98%) Senior Copywriter
9 2 (1.98%) Web Content Producer
9 2 (1.98%) Web Content Writer
Libraries, Frameworks & Software Standards
1 23 (22.77%) HTML
2 15 (14.85%) CSS
3 3 (2.97%) CSS3
3 3 (2.97%) HTML5
4 2 (1.98%) Flash
4 2 (1.98%) Spring
Miscellaneous
1 34 (33.66%) User Experience
2 21 (20.79%) Social Media
3 14 (13.86%) Analytical Skills
4 7 (6.93%) Mobile App
5 3 (2.97%) Taxonomies
6 2 (1.98%) Digital Media
6 2 (1.98%) Smart Meter
7 1 (0.99%) BBC
7 1 (0.99%) Blog
7 1 (0.99%) FMCG
7 1 (0.99%) Management Information System
7 1 (0.99%) Mobile Banking
7 1 (0.99%) Online Banking
7 1 (0.99%) Ontologies
7 1 (0.99%) Statistics
7 1 (0.99%) W3C
Processes & Methodologies
1 20 (19.80%) Content Management
1 20 (19.80%) Project Management
2 17 (16.83%) Wireframes
3 16 (15.84%) SEO
3 16 (15.84%) Service Design
3 16 (15.84%) Stakeholder Management
4 14 (13.86%) Prototyping
5 12 (11.88%) Digital Marketing
6 11 (10.89%) Analytics
7 10 (9.90%) Migration
8 9 (8.91%) Agile Software Development
9 8 (7.92%) Coaching
9 8 (7.92%) CRM
10 7 (6.93%) B2B
11 6 (5.94%) B2C
11 6 (5.94%) Direct Marketing
12 5 (4.95%) Change Management
12 5 (4.95%) Email Marketing
12 5 (4.95%) Stakeholder Engagement
12 5 (4.95%) UX Design
Programming Languages
1 1 (0.99%) C
1 1 (0.99%) JavaScript
Qualifications
1 11 (10.89%) Degree
2 3 (2.97%) Security Cleared
3 1 (0.99%) Postgraduate
Quality Assurance & Compliance
1 9 (8.91%) QA
Systems Management
1 2 (1.98%) TeamSite
Vendors
1 6 (5.94%) Adobe
2 4 (3.96%) Google
2 4 (3.96%) Microsoft
2 4 (3.96%) Salesforce.com
2 4 (3.96%) Sitecore
3 3 (2.97%) Twitter
4 2 (1.98%) EPiServer
4 2 (1.98%) Facebook
4 2 (1.98%) SAP
4 2 (1.98%) Sophos
5 1 (0.99%) FatWire
5 1 (0.99%) Hootsuite
5 1 (0.99%) IBM
5 1 (0.99%) Salesforce Marketing Cloud
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Rate: £275.00 - £300.00 per day
Posted: 6 days ago
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Rate: £150 - £200 per day
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