The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 29 September 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
29 Sep 2016
Same period 2015 Same period 2014
Copywriting
Rank 601 619 580
Rank change year-on-year
+18 -39
Contract jobs citing Copywriting 52 44 59
As % of all contract IT jobs located in the UK 0.097% 0.076% 0.10%
As % of the Miscellaneous category 0.29% 0.23% 0.32%
Number of daily rates quoted 34 29 30
Median daily rate £275 £275 £215
Median daily rate % change year-on-year
- +28.05%
90% offered a daily rate of more than £171 £156 £150
10% offered a daily rate of more than £406 £409 £378
UK excluding London median daily rate £223 £246 £210
% change year-on-year
-9.55% +17.14%
Number of hourly rates quoted 6 3 2
Median hourly rate £20.75 £23.00 £137.50
Median hourly rate % change year-on-year
-9.78% -83.27%
UK excluding London median hourly rate £20.00 £40.00 -
% change year-on-year
-50.00% -

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
17771 19133 18680
As % of all contract IT jobs located in the UK 33.30% 32.99% 32.16%
Number of daily rates quoted 11506 11963 11343
Median daily rate £425 £425 £405
Median daily rate % change year-on-year
- +4.93%
90% offered a daily rate of more than £250 £250 £235
10% offered a daily rate of more than £600 £608 £600
UK excluding London median daily rate £375 £377 £350
% change year-on-year
-0.53% +7.71%
Number of hourly rates quoted 648 813 810
Median hourly rate £20.00 £19.03 £18.50
Median hourly rate % change year-on-year
+5.09% +2.86%
90% offered a hourly rate of more than £11.72 £11.99 £12.00
10% offered a hourly rate of more than £44.00 £44.60 £43.00
UK excluding London median hourly rate £21.00 £18.88 £17.50
% change year-on-year
+11.22% +7.88%

Copywriting
Jobs Demand Trend

The demand trend of contract jobs citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 29 September 2016.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 29 September 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +15 45 £275 - 23
London -5 21 £313 -15.82% 4
South East +18 13 £220 -10.56% 5
Scotland +20 6 £275 +71.87% 1
East of England +14 6 £400 +72.04% 1
Hertfordshire +8 6 £400 +66.66%
City of London +13 5 £375 +47.78% 1
Berkshire +2 5 £167 -1.76%
North West +12 4 £200 -69.23%
Stirling - 4 £275 -
Manchester +1 3 - -
Bracknell -4 3 £150 -11.76%
East Sussex +4 2 - -
Oxfordshire -9 2 - - 4
Surrey - 2 £250 - 1
South West - 2 - - 3
Brighton - 2 - -
Bristol - 2 - -
Abingdon - 2 - - 2
Glasgow - 2 £175 -
Staines - 2 £250 -
Welwyn Garden City - 2 £406 -
Hampshire +1 1 £220 -10.56%
Northamptonshire - 1 £213 - 1
West Sussex - 1 £220 -
East Midlands - 1 £213 - 2
Cheshire - 1 £200 -
Northampton - 1 £213 -
Slough - 1 £400 -
Basingstoke - 1 £220 -

Copywriting
Top 30 Related IT Skills

For the 6 months to 29 September 2016, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Copywriting.

1 41 (48.24%) Marketing
2 35 (41.18%) User Experience
3 28 (32.94%) Project Management
4 25 (29.41%) Finance
5 24 (28.24%) Stakeholder Management
6 22 (25.88%) CMS
7 21 (24.71%) SEO
8 18 (21.18%) Social Media
9 17 (20.00%) HTML
10 16 (18.82%) Content Management
11 14 (16.47%) Banking
11 14 (16.47%) Digital Marketing
11 14 (16.47%) Analytics
12 13 (15.29%) B2B
13 12 (14.12%) Wireframes
14 11 (12.94%) User Acceptance Testing
14 11 (12.94%) Migration
15 10 (11.76%) Advertising
15 10 (11.76%) Degree
15 10 (11.76%) Infographics
16 9 (10.59%) Stakeholder and Relationship Management
16 9 (10.59%) Twitter
17 8 (9.41%) Legal
17 8 (9.41%) Retail
17 8 (9.41%) Agile Software Development
17 8 (9.41%) Multimedia
17 8 (9.41%) Adobe
17 8 (9.41%) Internet
17 8 (9.41%) Service Design
18 7 (8.24%) Analytical Skills

Copywriting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 22 (25.88%) CMS
2 2 (2.35%) Umbraco
2 2 (2.35%) WordPress
3 1 (1.18%) Adobe Experience Manager
3 1 (1.18%) Sitecore CMS
Applications
1 7 (8.24%) MS Excel
1 7 (8.24%) MS Office
1 7 (8.24%) Photoshop
2 5 (5.88%) Adobe Illustrator
3 4 (4.71%) Adobe Creative Suite
3 4 (4.71%) InDesign
4 2 (2.35%) MS PowerPoint
Business Applications
1 2 (2.35%) Aligne
2 1 (1.18%) Adobe Campaign
2 1 (1.18%) SAP Oil and Gas
2 1 (1.18%) Sprinklr
2 1 (1.18%) WebTrends
Cloud Services
1 5 (5.88%) Google Analytics
2 1 (1.18%) AdWords
2 1 (1.18%) Microsoft Azure
Communications & Networking
1 8 (9.41%) Internet
2 4 (4.71%) Intranet
3 1 (1.18%) SMS
Development Applications
1 1 (1.18%) Axure RP
General
1 41 (48.24%) Marketing
2 25 (29.41%) Finance
3 14 (16.47%) Banking
4 10 (11.76%) Advertising
5 8 (9.41%) Legal
5 8 (9.41%) Multimedia
5 8 (9.41%) Retail
6 4 (4.71%) Telecoms
7 3 (3.53%) German Language
7 3 (3.53%) Publishing
8 2 (2.35%) Brand Awareness
8 2 (2.35%) French Language
8 2 (2.35%) Italian Language
8 2 (2.35%) Pharmaceutical
8 2 (2.35%) Spanish Language
9 1 (1.18%) Danish Language
9 1 (1.18%) Electronics
9 1 (1.18%) Manufacturing
Job Titles
1 12 (14.12%) Copywriter
2 11 (12.94%) Content Editor
2 11 (12.94%) Content Manager
3 9 (10.59%) Designer
3 9 (10.59%) Digital Content Editor
3 9 (10.59%) Digital Editor
3 9 (10.59%) Marketing Manager
4 6 (7.06%) Marketing Assistant
5 5 (5.88%) Digital Content Manager
5 5 (5.88%) Digital Executive
6 4 (4.71%) Digital Marketing Manager
6 4 (4.71%) Graphic Designer
6 4 (4.71%) Marketing Executive
6 4 (4.71%) Senior Designer
6 4 (4.71%) Senior Graphic Designer
6 4 (4.71%) Web Content Manager
6 4 (4.71%) Web Manager
7 3 (3.53%) Administrator
7 3 (3.53%) Digital Marketing Executive
7 3 (3.53%) UI Designer
Libraries, Frameworks & Software Standards
1 17 (20.00%) HTML
2 6 (7.06%) CSS
3 2 (2.35%) Web Services
Miscellaneous
1 35 (41.18%) User Experience
2 18 (21.18%) Social Media
3 7 (8.24%) Analytical Skills
3 7 (8.24%) Mobile Banking
4 5 (5.88%) Blog
5 3 (3.53%) Digital Media
6 2 (2.35%) Mobile App
6 2 (2.35%) Social Network
7 1 (1.18%) FMCG
7 1 (1.18%) Management Information System
7 1 (1.18%) Online Banking
Processes & Methodologies
1 28 (32.94%) Project Management
2 24 (28.24%) Stakeholder Management
3 21 (24.71%) SEO
4 16 (18.82%) Content Management
5 14 (16.47%) Analytics
5 14 (16.47%) Digital Marketing
6 13 (15.29%) B2B
7 12 (14.12%) Wireframes
8 11 (12.94%) Migration
8 11 (12.94%) User Acceptance Testing
9 10 (11.76%) Infographics
10 9 (10.59%) Stakeholder and Relationship Management
11 8 (9.41%) Agile Software Development
11 8 (9.41%) Service Design
12 7 (8.24%) B2C
12 7 (8.24%) Benchmarking
13 6 (7.06%) Content Development
13 6 (7.06%) Direct Marketing
13 6 (7.06%) Stakeholder Engagement
14 5 (5.88%) Web Design
Programming Languages
1 2 (2.35%) JavaScript
Qualifications
1 10 (11.76%) Degree
Vendors
1 9 (10.59%) Twitter
2 8 (9.41%) Adobe
3 6 (7.06%) Facebook
4 5 (5.88%) Google
5 4 (4.71%) Microsoft
6 3 (3.53%) SAP
7 2 (2.35%) Brandwatch
7 2 (2.35%) EPiServer
7 2 (2.35%) Salesforce.com
7 2 (2.35%) Sophos
8 1 (1.18%) Capita
8 1 (1.18%) Endeca
8 1 (1.18%) Hootsuite
8 1 (1.18%) hybris
8 1 (1.18%) Kenshoo
8 1 (1.18%) Marin
8 1 (1.18%) Omniture
8 1 (1.18%) OpenText
8 1 (1.18%) Sitecore
8 1 (1.18%) Yahoo!
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Parity Professionals
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