The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 1 May 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
1 May 2015
Same period 2014 Same period 2013
Copywriting
Rank 570 541 517
Rank change year-on-year
-29 -24
Contract jobs citing Copywriting 30 54 37
As % of all contract IT jobs located in the UK 0.054% 0.099% 0.076%
As % of the Miscellaneous category 0.18% 0.32% 0.25%
Number of daily rates quoted 14 29 29
Average daily rate
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£309 £234 £233
Average daily rate % change year-on-year
+31.94% +0.64%
90% offered a daily rate of more than £211 £138 £166
10% offered a daily rate of more than £485 £450 £400
UK excluding London average daily rate £239 £450 £275
% change year-on-year
-46.88% +63.63%
Number of hourly rates quoted 2 1 0
Average hourly rate £15.00 £11.50 -
Average hourly rate % change year-on-year
+30.43% -
UK excluding London average hourly rate £14.00 £11.50 -
% change year-on-year
+21.73% -

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
16926 16915 15102
As % of all contract IT jobs located in the UK 30.33% 31.05% 31.21%
Number of daily rates quoted 10398 10470 9012
Average daily rate £425 £405 £425
Average daily rate % change year-on-year
+4.93% -4.70%
90% offered a daily rate of more than £250 £235 £245
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 646 656 657
Average hourly rate £19.00 £22.00 £22.50
Average hourly rate % change year-on-year
-13.63% -2.22%
90% offered a hourly rate of more than £11.50 £11.91 £12.42
10% offered a hourly rate of more than £45.60 £42.50 £45.00
UK excluding London average hourly rate £20.00 £22.50 £21.50
% change year-on-year
-11.11% +4.65%

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 1 May 2015.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 22 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 1 May 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -34 28 £309 +31.94% 20
London -16 17 £313 +38.88% 9
South East -5 8 £239 -26.46% 3
Berkshire 0 5 £220 -32.30% 1
City of London -2 3 £313 +38.88% 4
Scotland - 2 - -
Glasgow - 2 - -
Hampshire +2 1 £239 -
East of England +2 1 £225 -
Bracknell -1 1 - -
North West -21 1 - - 5
Hertfordshire - 1 £225 -
West Sussex - 1 - - 1
Paddington - 1 - -
South West - 1 £400 - 1
Chester - 1 - -
Billingshurst - 1 - - 1
Buckinghamshire - 1 £425 -
Cheshire - 1 - - 1
Milton Keynes - 1 £425 -
Reading - 1 £220 - 1
Hook - 1 £239 -

Copywriting
Top 30 Related IT Skills

For the 6 months to 1 May 2015, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 22 (36.67%) Marketing
2 19 (31.67%) Content Management
3 15 (25.00%) Finance
4 14 (23.33%) User Experience
5 13 (21.67%) Publishing
6 12 (20.00%) CMS
6 12 (20.00%) Banking
6 12 (20.00%) HTML
7 10 (16.67%) Photoshop
8 9 (15.00%) SEO
9 8 (13.33%) Stakeholder Management
9 8 (13.33%) Adobe
9 8 (13.33%) Internet
10 7 (11.67%) Project Management
10 7 (11.67%) Microsoft
10 7 (11.67%) Retail
10 7 (11.67%) Analytical Skills
11 6 (10.00%) Data Analysis
11 6 (10.00%) CSS
11 6 (10.00%) SharePoint
11 6 (10.00%) E-Commerce
11 6 (10.00%) Social Media
12 5 (8.33%) Degree
12 5 (8.33%) Advertising
12 5 (8.33%) Legal
12 5 (8.33%) Intranet
13 4 (6.67%) Adobe Illustrator
13 4 (6.67%) MS Excel
13 4 (6.67%) B2B
13 4 (6.67%) FreeMarker

Copywriting
Top Related IT Skills by Category

For the 6 months to 1 May 2015, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 12 (20.00%) CMS
2 6 (10.00%) SharePoint
3 3 (5.00%) Drupal
4 1 (1.67%) WordPress
4 1 (1.67%) Sitefinity
4 1 (1.67%) Joomla!
Applications
1 10 (16.67%) Photoshop
2 4 (6.67%) Adobe Illustrator
2 4 (6.67%) MS Excel
2 4 (6.67%) Adobe Creative Suite
3 3 (5.00%) MS PowerPoint
3 3 (5.00%) MS Office
4 2 (3.33%) InDesign
5 1 (1.67%) Acrobat
5 1 (1.67%) Fireworks
5 1 (1.67%) MS Visio
Business Applications
1 1 (1.67%) Dynamics CRM
Cloud Services
1 1 (1.67%) Adobe Analytics
1 1 (1.67%) Google Analytics
Communications & Networking
1 8 (13.33%) Internet
2 5 (8.33%) Intranet
3 1 (1.67%) FTP
Database & Business Intelligence
1 2 (3.33%) MySQL
Development Applications
1 1 (1.67%) Dreamweaver
General
1 22 (36.67%) Marketing
2 15 (25.00%) Finance
3 13 (21.67%) Publishing
4 12 (20.00%) Banking
5 7 (11.67%) Retail
6 5 (8.33%) Advertising
6 5 (8.33%) Legal
7 3 (5.00%) Retail Banking
8 2 (3.33%) Telecoms
9 1 (1.67%) French Language
9 1 (1.67%) Manufacturing
9 1 (1.67%) Local Government
9 1 (1.67%) Investment Banking
Job Titles
1 11 (18.33%) Copywriter
2 6 (10.00%) Designer
3 5 (8.33%) Content Manager
4 4 (6.67%) Web Editor
4 4 (6.67%) Author
4 4 (6.67%) Content Editor
5 3 (5.00%) Digital Designer
5 3 (5.00%) User Experience Manager
5 3 (5.00%) Technical Author
5 3 (5.00%) Communications Manager
5 3 (5.00%) Technical Writer
6 2 (3.33%) Marketing Manager
6 2 (3.33%) Technical Editor
7 1 (1.67%) Social Media Manager
7 1 (1.67%) Email Designer
7 1 (1.67%) Sub Editor
7 1 (1.67%) Digital Marketing Manager
7 1 (1.67%) Marketing Executive
7 1 (1.67%) Senior Communications Officer
7 1 (1.67%) Intranet Editor
Libraries, Frameworks & Software Standards
1 12 (20.00%) HTML
2 6 (10.00%) CSS
3 4 (6.67%) FreeMarker
4 3 (5.00%) jQuery
5 2 (3.33%) Flash
6 1 (1.67%) Sass
6 1 (1.67%) HTML5
6 1 (1.67%) COM
Miscellaneous
1 14 (23.33%) User Experience
2 7 (11.67%) Analytical Skills
3 6 (10.00%) Social Media
4 3 (5.00%) Mobile Banking
4 3 (5.00%) Statistics
5 2 (3.33%) Online Banking
5 2 (3.33%) Wiki
5 2 (3.33%) Mobile App
6 1 (1.67%) Social Network
6 1 (1.67%) Taxonomies
6 1 (1.67%) Animation
6 1 (1.67%) Photography
6 1 (1.67%) Video Editing
6 1 (1.67%) Management Information System
6 1 (1.67%) E-Learning
6 1 (1.67%) Performance Metrics
Operating Systems
1 2 (3.33%) Mac OS X
1 2 (3.33%) Mac OS
Processes & Methodologies
1 19 (31.67%) Content Management
2 9 (15.00%) SEO
3 8 (13.33%) Stakeholder Management
4 7 (11.67%) Project Management
5 6 (10.00%) Data Analysis
5 6 (10.00%) E-Commerce
6 4 (6.67%) B2B
6 4 (6.67%) Digital Marketing
6 4 (6.67%) Time Management
6 4 (6.67%) Analytics
6 4 (6.67%) Agile Software Development
7 3 (5.00%) Stakeholder Engagement
7 3 (5.00%) Email Marketing
8 2 (3.33%) Asset Management
8 2 (3.33%) Change Management
8 2 (3.33%) CRM
8 2 (3.33%) Benchmarking
8 2 (3.33%) Web Accessibility
8 2 (3.33%) Continuous Improvement
8 2 (3.33%) Marketing Strategy
Programming Languages
1 3 (5.00%) JavaScript
2 2 (3.33%) PHP
3 1 (1.67%) C
Qualifications
1 5 (8.33%) Degree
2 2 (3.33%) Security Cleared
3 1 (1.67%) SC Cleared
Quality Assurance & Compliance
1 1 (1.67%) QA
Vendors
1 8 (13.33%) Adobe
2 7 (11.67%) Microsoft
3 3 (5.00%) Google
4 2 (3.33%) Apple
4 2 (3.33%) Facebook
4 2 (3.33%) Twitter
5 1 (1.67%) HP
Reading
Volt
Rate: £35000.00 per annum
Posted: 3 days ago
Wisborough Green, Billingshurst
Recruitment Revolution Limited
Rate: £25,000 - £30,000 depending on experience (Pro Rata)
Posted: 22 days ago
London
Real Staffing
Rate: £500 per day + competitive
Posted: 23 days ago
City of London
Orgtel
Rate: £500 per day
Posted: 23 days ago
Stockport, Greater Manchester, North West
Stockport Council
Rate: £20,253-£22,212
Posted: 24 days ago