The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 24 December 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
24 Dec 2014
Same period 2013 Same period 2012
Copywriting
Rank 561 499 529
Rank change year-on-year
-62 +30
Contract jobs citing Copywriting 31 71 32
As % of all contract IT jobs located in the UK 0.057% 0.14% 0.066%
As % of the Miscellaneous category 0.19% 0.45% 0.22%
Number of daily rates quoted 20 59 18
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£240 £240 £250
Average daily rate % change year-on-year
- -4.00%
90% offered a daily rate of more than £162 £150 £170
10% offered a daily rate of more than £475 £320 £338
UK excluding London average daily rate £273 £310 £290
% change year-on-year
-12.09% +6.89%
Number of hourly rates quoted 1 1 4
Average hourly rate £14.00 £16.92 £18.00
Average hourly rate % change year-on-year
-17.25% -6.00%
UK excluding London average hourly rate £14.00 - £18.00

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
16471 15885 14405
As % of all contract IT jobs located in the UK 30.37% 31.03% 29.56%
Number of daily rates quoted 10634 9829 8499
Average daily rate £415 £400 £400
Average daily rate % change year-on-year
+3.75% -
90% offered a daily rate of more than £242 £230 £230
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £350 £340
% change year-on-year
+7.14% +2.94%
Number of hourly rates quoted 629 681 815
Average hourly rate £17.50 £21.00 £20.00
Average hourly rate % change year-on-year
-16.66% +5.00%
90% offered a hourly rate of more than £11.00 £11.50 £11.75
10% offered a hourly rate of more than £42.50 £41.50 £42.50
UK excluding London average hourly rate £17.50 £19.00 £19.94
% change year-on-year
-7.89% -4.71%

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 24 December 2014.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 24 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -67 29 £240 +4.49% 6
London -20 15 £230 +2.22% 2
City of London 0 6 £475 +126.19%
South East -38 6 £338 +12.50% 1
South West - 4 £213 -
West Midlands -6 3 £283 -8.87%
Scotland -9 2 £309 -22.87%
Berkshire -10 2 - - 1
Bristol - 2 £194 -
Surrey - 2 £350 -
Bedfordshire - 1 - - 1
Milton Keynes - 1 £325 -
Buckinghamshire - 1 £325 -
Glasgow - 1 £167 -
Newbury - 1 - -
Reading - 1 - -
East of England - 1 - - 1
Wales - - - -
South Wales - - - -
East Midlands - - - -
North West - - - - 1
Sale - - - -
Salford - - - -
Sheffield - - - -
Slough - - - - 1
Southampton - - - -
Watford - - - -
Guildford - - - -
Keswick - - - -
Kettering - - - -

Copywriting
Top 30 Related IT Skills

For the 6 months to 24 December 2014, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 29 (32.22%) Marketing
2 27 (30.00%) CMS
3 26 (28.89%) Finance
4 23 (25.56%) Content Management
5 22 (24.44%) HTML
6 20 (22.22%) E-Commerce
6 20 (22.22%) User Experience
7 19 (21.11%) SEO
8 16 (17.78%) Retail
9 15 (16.67%) Social Media
10 14 (15.56%) CSS
11 13 (14.44%) Analytics
12 12 (13.33%) Banking
12 12 (13.33%) Publishing
13 11 (12.22%) Adobe
13 11 (12.22%) Agile Software Development
14 10 (11.11%) Email Marketing
14 10 (11.11%) Photoshop
15 9 (10.00%) Benchmarking
15 9 (10.00%) Project Management
15 9 (10.00%) Analytical Skills
16 8 (8.89%) Internet
16 8 (8.89%) Blog
16 8 (8.89%) Google Analytics
16 8 (8.89%) Google
17 7 (7.78%) Pay per click
17 7 (7.78%) Microsoft
17 7 (7.78%) MS Office
18 6 (6.67%) Facebook
18 6 (6.67%) Twitter

Copywriting
Top Related IT Skills by Category

For the 6 months to 24 December 2014, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 27 (30.00%) CMS
2 6 (6.67%) SharePoint
3 5 (5.56%) Adobe CQ
4 1 (1.11%) Apache
4 1 (1.11%) TeamSite
4 1 (1.11%) Sitefinity
Applications
1 10 (11.11%) Photoshop
2 7 (7.78%) MS Office
3 3 (3.33%) MS Excel
3 3 (3.33%) MS Visio
4 2 (2.22%) Adobe Premiere
5 1 (1.11%) MS PowerPoint
5 1 (1.11%) Adobe Creative Suite
5 1 (1.11%) Adobe Illustrator
5 1 (1.11%) InDesign
Business Applications
1 8 (8.89%) Google Analytics
Communications & Networking
1 8 (8.89%) Internet
2 6 (6.67%) Intranet
3 3 (3.33%) VPN
3 3 (3.33%) HTTPS
4 2 (2.22%) Extranet
5 1 (1.11%) HTTP
Database & Business Intelligence
1 4 (4.44%) Oracle Database 11g
1 4 (4.44%) Oracle Database
2 3 (3.33%) MS Access
3 2 (2.22%) MySQL
4 1 (1.11%) Relational Database
Development Applications
1 3 (3.33%) JIRA
2 2 (2.22%) Axure RP
3 1 (1.11%) Git (software)
General
1 29 (32.22%) Marketing
2 26 (28.89%) Finance
3 16 (17.78%) Retail
4 12 (13.33%) Banking
4 12 (13.33%) Publishing
5 6 (6.67%) Advertising
5 6 (6.67%) Retail Banking
6 3 (3.33%) Legal
7 2 (2.22%) Automotive
7 2 (2.22%) Financial Institution
7 2 (2.22%) Telecoms
8 1 (1.11%) Manufacturing
8 1 (1.11%) Games
8 1 (1.11%) Dutch Language
8 1 (1.11%) French Language
8 1 (1.11%) Multimedia
Job Titles
1 15 (16.67%) Copywriter
2 13 (14.44%) Content Editor
3 7 (7.78%) Designer
4 6 (6.67%) Business Analyst
4 6 (6.67%) Analyst
4 6 (6.67%) Content Manager
5 5 (5.56%) Author
5 5 (5.56%) Technical Author
6 4 (4.44%) Communications Manager
6 4 (4.44%) Web Editor
7 3 (3.33%) Marketing Manager
7 3 (3.33%) Web Designer
7 3 (3.33%) Technical Writer
7 3 (3.33%) Administrator
8 2 (2.22%) Product Manager
8 2 (2.22%) User Experience Manager
8 2 (2.22%) UX Designer
8 2 (2.22%) Project Manager
8 2 (2.22%) Technical Editor
9 1 (1.11%) Senior Content Manager
Libraries, Frameworks & Software Standards
1 22 (24.44%) HTML
2 14 (15.56%) CSS
3 3 (3.33%) XML
3 3 (3.33%) .NET
4 2 (2.22%) jQuery
4 2 (2.22%) Flash
5 1 (1.11%) Ajax
5 1 (1.11%) HTML5
5 1 (1.11%) AngularJS
Miscellaneous
1 20 (22.22%) User Experience
2 15 (16.67%) Social Media
3 9 (10.00%) Analytical Skills
4 8 (8.89%) Blog
5 4 (4.44%) Statistics
5 4 (4.44%) Taxonomies
6 3 (3.33%) Online Banking
7 2 (2.22%) Management Information System
7 2 (2.22%) BBC
7 2 (2.22%) Tandem
7 2 (2.22%) Digital Media
7 2 (2.22%) Mobile App
7 2 (2.22%) Mobile Banking
7 2 (2.22%) Wiki
8 1 (1.11%) Social Network
8 1 (1.11%) Performance Metrics
8 1 (1.11%) NHS
8 1 (1.11%) E-Learning
8 1 (1.11%) Photography
8 1 (1.11%) Computer Science
Operating Systems
1 2 (2.22%) Linux
1 2 (2.22%) Mac OS X
1 2 (2.22%) Mac OS
Processes & Methodologies
1 23 (25.56%) Content Management
2 20 (22.22%) E-Commerce
3 19 (21.11%) SEO
4 13 (14.44%) Analytics
5 11 (12.22%) Agile Software Development
6 10 (11.11%) Email Marketing
7 9 (10.00%) Project Management
7 9 (10.00%) Benchmarking
8 7 (7.78%) Pay per click
9 6 (6.67%) Stakeholder Management
10 5 (5.56%) Digital Marketing
11 4 (4.44%) Data Analysis
11 4 (4.44%) Scrum
11 4 (4.44%) Workflow
11 4 (4.44%) Waterfall
12 3 (3.33%) Marketing Strategy
12 3 (3.33%) Stakeholder Engagement
12 3 (3.33%) Change Management
13 2 (2.22%) B2B
13 2 (2.22%) CRM
Programming Languages
1 6 (6.67%) JavaScript
2 3 (3.33%) PHP
3 2 (2.22%) ActionScript
4 1 (1.11%) C
Qualifications
1 5 (5.56%) Degree
2 4 (4.44%) Security Cleared
3 2 (2.22%) BC Cleared
4 1 (1.11%) CTC Cleared
4 1 (1.11%) DV Cleared
4 1 (1.11%) Six Sigma Black Belt
4 1 (1.11%) SC Cleared
Quality Assurance & Compliance
1 2 (2.22%) QA
Systems Management
1 1 (1.11%) HP Quality Center
Vendors
1 11 (12.22%) Adobe
2 8 (8.89%) Google
3 7 (7.78%) Microsoft
4 6 (6.67%) Facebook
4 6 (6.67%) Twitter
5 4 (4.44%) Coremetrics
5 4 (4.44%) Oracle
6 2 (2.22%) ExactTarget
6 2 (2.22%) Apple
7 1 (1.11%) HP