The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 7 December 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
7 Dec 2016
Same period 2015 Same period 2014
Copywriting
Rank 574 600 601
Rank change year-on-year
+26 +1
Contract jobs citing Copywriting 56 44 30
As % of all contract IT jobs located in the UK 0.11% 0.079% 0.053%
As % of the Miscellaneous category 0.35% 0.24% 0.17%
Number of daily rates quoted 38 19 17
Median daily rate £300 £219 £310
Median daily rate % change year-on-year
+36.98% -29.35%
90% offered a daily rate of more than £203 £125 £167
10% offered a daily rate of more than £515 £450 £475
UK excluding London median daily rate £305 £165 £243
% change year-on-year
+84.84% -31.95%
Number of hourly rates quoted 0 4 0
Median hourly rate - £25.47 -
UK excluding London median hourly rate - £175.00 -

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
16229 18489 17890
As % of all contract IT jobs located in the UK 32.55% 33.35% 31.68%
Number of daily rates quoted 10517 11632 11352
Median daily rate £433 £425 £405
Median daily rate % change year-on-year
+1.76% +4.93%
90% offered a daily rate of more than £240 £250 £238
10% offered a daily rate of more than £625 £620 £600
UK excluding London median daily rate £380 £385 £363
% change year-on-year
-1.29% +6.20%
Number of hourly rates quoted 577 795 747
Median hourly rate £19.50 £20.63 £16.84
Median hourly rate % change year-on-year
-5.45% +22.47%
90% offered a hourly rate of more than £12.00 £12.35 £11.00
10% offered a hourly rate of more than £45.00 £45.31 £42.50
UK excluding London median hourly rate £18.91 £20.00 £16.72
% change year-on-year
-5.46% +19.61%

Copywriting
Jobs Demand Trend

The demand trend of contract jobs citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 7 December 2016.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 7 December 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +38 56 £300 +27.38% 14
London +10 20 £275 +3.77% 7
South East +41 18 £300 +73.91%
Hampshire +31 8 £515 +109.34%
East Midlands - 8 £245 - 1
Winchester - 6 £515 -
South West +14 4 £317 +48.59%
Berkshire +10 4 £165 -4.34%
Surrey - 4 £300 -
Nottingham - 4 £488 -
Northamptonshire - 4 £235 - 1
Nottinghamshire - 4 £488 -
City of London +3 3 £269 - 1
Bracknell +1 3 £163 -1.51%
North West -6 3 £310 +125.45% 3
Manchester -7 3 £310 - 3
Northampton - 3 £245 -
Bristol +10 2 £133 -37.55%
Oxfordshire -1 2 - -
Reigate - 2 £300 -
Abingdon - 2 - -
West Yorkshire +25 1 £300 -
Yorkshire +15 1 £300 -
Swindon +1 1 £500 -
Wiltshire 0 1 £500 -
West Midlands -20 1 £225 -50.00% 2
East of England - 1 £413 - 1
North East - 1 £320 -
Newcastle upon Tyne - 1 £320 -
Coventry - 1 £225 -

Copywriting
Top 30 Related IT Skills

For the 6 months to 7 December 2016, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Copywriting.

1 50 (43.10%) Marketing
1 50 (43.10%) User Experience
2 40 (34.48%) Finance
3 31 (26.72%) Project Management
4 30 (25.86%) HTML
5 27 (23.28%) Stakeholder Management
6 26 (22.41%) Wireframes
7 24 (20.69%) Social Media
7 24 (20.69%) CMS
8 22 (18.97%) SEO
9 21 (18.10%) Content Management
10 20 (17.24%) Service Design
11 19 (16.38%) CSS
12 18 (15.52%) Banking
13 16 (13.79%) Photoshop
14 15 (12.93%) Degree
15 14 (12.07%) Digital Marketing
15 14 (12.07%) Prototyping
16 13 (11.21%) B2B
17 12 (10.34%) Axure RP
17 12 (10.34%) Analytical Skills
17 12 (10.34%) Analytics
18 11 (9.48%) Infographics
18 11 (9.48%) Legal
18 11 (9.48%) Agile Software Development
19 10 (8.62%) Advertising
19 10 (8.62%) Migration
19 10 (8.62%) MS Office
20 9 (7.76%) B2C
20 9 (7.76%) Retail

Copywriting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (20.69%) CMS
2 2 (1.72%) Sitecore CMS
2 2 (1.72%) Umbraco
2 2 (1.72%) WordPress
3 1 (0.86%) Adobe Experience Manager
3 1 (0.86%) SharePoint
Applications
1 16 (13.79%) Photoshop
2 10 (8.62%) MS Office
3 8 (6.90%) Fireworks
3 8 (6.90%) MS Excel
4 6 (5.17%) Adobe Creative Suite
4 6 (5.17%) Adobe Illustrator
5 5 (4.31%) InDesign
5 5 (4.31%) MS PowerPoint
6 2 (1.72%) OmniGraffle
7 1 (0.86%) Adobe After Effects
7 1 (0.86%) CINEMA 4D
7 1 (0.86%) Final Cut Pro
7 1 (0.86%) MS Visio
Business Applications
1 1 (0.86%) Adobe Campaign
1 1 (0.86%) Sprinklr
Cloud Services
1 4 (3.45%) Google Analytics
2 1 (0.86%) Microsoft Azure
Communications & Networking
1 8 (6.90%) Internet
2 2 (1.72%) Intranet
3 1 (0.86%) SMS
Database & Business Intelligence
1 1 (0.86%) Data Mining
1 1 (0.86%) Endeca
Development Applications
1 12 (10.34%) Axure RP
General
1 50 (43.10%) Marketing
2 40 (34.48%) Finance
3 18 (15.52%) Banking
4 11 (9.48%) Legal
5 10 (8.62%) Advertising
6 9 (7.76%) Retail
7 8 (6.90%) Local Government
7 8 (6.90%) Multimedia
8 7 (6.03%) Publishing
9 4 (3.45%) Telecoms
10 2 (1.72%) Brand Awareness
10 2 (1.72%) French Language
10 2 (1.72%) Italian Language
10 2 (1.72%) Pharmaceutical
10 2 (1.72%) Spanish Language
11 1 (0.86%) Retail Banking
Job Titles
1 16 (13.79%) Copywriter
2 14 (12.07%) Content Editor
2 14 (12.07%) Designer
3 13 (11.21%) Content Manager
4 11 (9.48%) Digital Content Editor
4 11 (9.48%) Digital Editor
5 9 (7.76%) Marketing Manager
6 7 (6.03%) UX Designer
7 6 (5.17%) Digital Content Manager
8 5 (4.31%) Digital Copywriter
8 5 (4.31%) Digital Executive
8 5 (4.31%) Web Content Manager
8 5 (4.31%) Web Manager
9 4 (3.45%) Digital Marketing Manager
9 4 (3.45%) Graphic Designer
9 4 (3.45%) Marketing Assistant
9 4 (3.45%) Marketing Executive
9 4 (3.45%) Senior Designer
9 4 (3.45%) Senior Graphic Designer
9 4 (3.45%) UI Designer
Libraries, Frameworks & Software Standards
1 30 (25.86%) HTML
2 19 (16.38%) CSS
3 3 (2.59%) CSS3
3 3 (2.59%) HTML5
4 2 (1.72%) Flash
4 2 (1.72%) Web Services
5 1 (0.86%) Spring
Miscellaneous
1 50 (43.10%) User Experience
2 24 (20.69%) Social Media
3 12 (10.34%) Analytical Skills
4 7 (6.03%) Mobile Banking
5 5 (4.31%) Mobile App
6 4 (3.45%) Digital Media
7 3 (2.59%) Blog
8 2 (1.72%) Social Network
8 2 (1.72%) Taxonomies
9 1 (0.86%) BBC
9 1 (0.86%) FMCG
9 1 (0.86%) Management Information System
9 1 (0.86%) Online Banking
9 1 (0.86%) Ontologies
9 1 (0.86%) Smart Meter
9 1 (0.86%) Statistics
Processes & Methodologies
1 31 (26.72%) Project Management
2 27 (23.28%) Stakeholder Management
3 26 (22.41%) Wireframes
4 22 (18.97%) SEO
5 21 (18.10%) Content Management
6 20 (17.24%) Service Design
7 14 (12.07%) Digital Marketing
7 14 (12.07%) Prototyping
8 13 (11.21%) B2B
9 12 (10.34%) Analytics
10 11 (9.48%) Agile Software Development
10 11 (9.48%) Infographics
11 10 (8.62%) Migration
12 9 (7.76%) B2C
12 9 (7.76%) Content Development
12 9 (7.76%) Direct Marketing
12 9 (7.76%) User Acceptance Testing
13 8 (6.90%) Coaching
13 8 (6.90%) CRM
13 8 (6.90%) Stakeholder and Relationship Management
Programming Languages
1 2 (1.72%) JavaScript
2 1 (0.86%) C
Qualifications
1 15 (12.93%) Degree
2 1 (0.86%) Postgraduate
2 1 (0.86%) Security Cleared
Quality Assurance & Compliance
1 9 (7.76%) QA
Vendors
1 8 (6.90%) Adobe
2 7 (6.03%) Twitter
3 6 (5.17%) Facebook
4 4 (3.45%) Google
4 4 (3.45%) Salesforce.com
5 3 (2.59%) Microsoft
6 2 (1.72%) EPiServer
6 2 (1.72%) SAP
6 2 (1.72%) Sitecore
6 2 (1.72%) Sophos
7 1 (0.86%) Capita
7 1 (0.86%) FatWire
7 1 (0.86%) Hootsuite
7 1 (0.86%) IBM
7 1 (0.86%) OpenText
7 1 (0.86%) Salesforce Marketing Cloud
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