The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 16 September 2014 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
16 Sep 2014
Same period 2013 Same period 2012
Copywriting
Rank 545 545 545
Rank change year-on-year
0 0
Contract jobs citing Copywriting 61 47 64
As % of all contract IT jobs located in the UK 0.11% 0.089% 0.11%
As % of the Miscellaneous category 0.35% 0.29% 0.36%
Number of daily rates quoted 30 22 36
Average daily rate
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of your Daily Rate
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£215 £234 £250
Average daily rate % change year-on-year
-8.22% -6.40%
90% offered a daily rate of more than £150 £135 £165
10% offered a daily rate of more than £378 £424 £450
UK excluding London average daily rate £210 £394 £200
% change year-on-year
-46.66% +96.87%
Number of hourly rates quoted 4 0 3
Average hourly rate £77.15 - £15.00
90% offered a hourly rate of more than £16.07 - £14.20
10% offered a hourly rate of more than £137.50 - £38.20
UK excluding London average hourly rate £16.28 - £14.50

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
17563 16365 17616
As % of all contract IT jobs located in the UK 30.55% 30.98% 29.91%
Number of daily rates quoted 10675 10082 10211
Average daily rate £400 £413 £400
Average daily rate % change year-on-year
-3.03% +3.12%
90% offered a daily rate of more than £238 £243 £250
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £350 £350 £340
% change year-on-year
- +2.94%
Number of hourly rates quoted 735 654 892
Average hourly rate £18.70 £18.00 £25.73
Average hourly rate % change year-on-year
+3.88% -30.04%
90% offered a hourly rate of more than £12.00 £12.42 £12.00
10% offered a hourly rate of more than £43.00 £42.50 £45.00
UK excluding London average hourly rate £18.90 £17.50 £27.82
% change year-on-year
+8.00% -37.08%

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 16 September 2014.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 16 September 2014.

Copywriting Hourly Rate Histogram in the UK

Copywriting
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 16 September 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +11 58 £225 -3.84% 16
London +31 32 £225 -0.22% 6
South East -17 9 £208 -48.76% 3
City of London +25 6 £150 -30.87% 1
North West +1 6 £225 - 2
Manchester -5 6 £225 -
Berkshire +5 4 £263 -34.37%
South West -21 4 £170 +30.76% 1
Bristol -18 3 £170 +30.76%
Yorkshire - 3 £213 - 1
East Midlands +3 1 - -
West Midlands -19 1 - - 1
East of England - 1 £150 - 2
Hertfordshire - 1 £150 - 1
Lancashire - - - -
Leicestershire - - - -
North Yorkshire - - - -
Surrey - - - - 2
Hammersmith - - - -
East Yorkshire - - - -
Cambridge - - - -
Enfield - - - -
Harrogate - - - -
Hull - - - -
Keswick - - - - 2
Kingston Upon Thames - - - -
Ashby-de-la-Zouch - - - -
Bedford - - - -
Birmingham - - - - 1
Blackburn - - - -

Copywriting
Top 30 Related IT Skills

For the 6 months to 16 September 2014, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 43 (36.13%) Content Management
2 40 (33.61%) Marketing
3 37 (31.09%) CMS
4 33 (27.73%) Finance
4 33 (27.73%) User Experience
5 32 (26.89%) Retail
6 29 (24.37%) SEO
6 29 (24.37%) HTML
7 24 (20.17%) Banking
8 22 (18.49%) E-Commerce
9 19 (15.97%) Agile Software Development
10 17 (14.29%) Adobe
11 16 (13.45%) Social Media
11 16 (13.45%) CSS
11 16 (13.45%) Publishing
12 15 (12.61%) Analytics
13 14 (11.76%) Benchmarking
14 12 (10.08%) Legal
14 12 (10.08%) Photoshop
14 12 (10.08%) Retail Banking
15 11 (9.24%) Blog
15 11 (9.24%) Stakeholder Management
16 10 (8.40%) Internet
16 10 (8.40%) Google Analytics
16 10 (8.40%) Google
17 9 (7.56%) Data Analysis
17 9 (7.56%) Customer Insight
18 8 (6.72%) Digital Marketing
19 7 (5.88%) Advertising
19 7 (5.88%) Email Marketing

Copywriting
Top Related IT Skills by Category

For the 6 months to 16 September 2014, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 37 (31.09%) CMS
2 7 (5.88%) Adobe CQ
3 3 (2.52%) SharePoint
4 2 (1.68%) Sitecore CMS
5 1 (0.84%) TeamSite
5 1 (0.84%) Magnolia
5 1 (0.84%) Apache
Applications
1 12 (10.08%) Photoshop
2 5 (4.20%) MS Office
2 5 (4.20%) MS Visio
3 4 (3.36%) MS PowerPoint
4 3 (2.52%) Adobe Illustrator
4 3 (2.52%) MS Excel
5 1 (0.84%) RoboHelp
5 1 (0.84%) InDesign
5 1 (0.84%) Adobe Premiere
Business Applications
1 10 (8.40%) Google Analytics
Communications & Networking
1 10 (8.40%) Internet
2 5 (4.20%) VPN
2 5 (4.20%) HTTPS
3 3 (2.52%) Intranet
4 2 (1.68%) FTP
4 2 (1.68%) Extranet
5 1 (0.84%) HTTP
Database & Business Intelligence
1 4 (3.36%) Oracle Database 11g
1 4 (3.36%) Oracle Database
2 3 (2.52%) MS Access
3 1 (0.84%) Relational Database
Development Applications
1 5 (4.20%) JIRA
2 3 (2.52%) Axure RP
3 1 (0.84%) Git (software)
General
1 40 (33.61%) Marketing
2 33 (27.73%) Finance
3 32 (26.89%) Retail
4 24 (20.17%) Banking
5 16 (13.45%) Publishing
6 12 (10.08%) Legal
6 12 (10.08%) Retail Banking
7 7 (5.88%) Advertising
8 3 (2.52%) Games
8 3 (2.52%) Pharmaceutical
9 2 (1.68%) Financial Institution
9 2 (1.68%) Telecoms
9 2 (1.68%) Automotive
9 2 (1.68%) Manufacturing
9 2 (1.68%) French Language
10 1 (0.84%) German Language
10 1 (0.84%) Italian Language
10 1 (0.84%) Spanish Language
10 1 (0.84%) Dutch Language
Job Titles
1 34 (28.57%) Copywriter
2 17 (14.29%) Designer
3 16 (13.45%) Content Editor
4 8 (6.72%) Content Manager
4 8 (6.72%) User Experience Designer
5 7 (5.88%) Analyst
6 6 (5.04%) Business Analyst
6 6 (5.04%) Author
6 6 (5.04%) Technical Author
6 6 (5.04%) Technical Writer
7 4 (3.36%) Web Editor
7 4 (3.36%) Interactive Designer
8 3 (2.52%) Web Content Editor
8 3 (2.52%) Web Designer
8 3 (2.52%) Communications Manager
8 3 (2.52%) Administrator
9 2 (1.68%) Developer
9 2 (1.68%) Marketing Manager
9 2 (1.68%) Art Director
10 1 (0.84%) UI Designer
Libraries, Frameworks & Software Standards
1 29 (24.37%) HTML
2 16 (13.45%) CSS
3 6 (5.04%) XML
3 6 (5.04%) HTML5
4 5 (4.20%) Flash
5 3 (2.52%) .NET
6 1 (0.84%) CSS3
6 1 (0.84%) AngularJS
6 1 (0.84%) Ajax
6 1 (0.84%) jQuery
Miscellaneous
1 33 (27.73%) User Experience
2 16 (13.45%) Social Media
3 11 (9.24%) Blog
4 7 (5.88%) Mobile App
5 5 (4.20%) Analytical Skills
6 4 (3.36%) Online Banking
7 3 (2.52%) Taxonomies
7 3 (2.52%) Graphic Design
7 3 (2.52%) NHS
7 3 (2.52%) BBC
7 3 (2.52%) Mobile Banking
7 3 (2.52%) Statistics
8 2 (1.68%) Wiki
8 2 (1.68%) Social Network
8 2 (1.68%) Tandem
9 1 (0.84%) Management Information System
9 1 (0.84%) Photography
9 1 (0.84%) Computer Science
9 1 (0.84%) Online Games
9 1 (0.84%) Digital Media
Operating Systems
1 2 (1.68%) Linux
Processes & Methodologies
1 43 (36.13%) Content Management
2 29 (24.37%) SEO
3 22 (18.49%) E-Commerce
4 19 (15.97%) Agile Software Development
5 15 (12.61%) Analytics
6 14 (11.76%) Benchmarking
7 11 (9.24%) Stakeholder Management
8 9 (7.56%) Data Analysis
8 9 (7.56%) Customer Insight
9 8 (6.72%) Digital Marketing
10 7 (5.88%) Email Marketing
11 6 (5.04%) Pay per click
11 6 (5.04%) Workflow
12 4 (3.36%) Scrum
12 4 (3.36%) Web Development
12 4 (3.36%) User Acceptance Testing
12 4 (3.36%) Waterfall
13 3 (2.52%) Migration
13 3 (2.52%) Project Management
14 2 (1.68%) CRM
Programming Languages
1 5 (4.20%) JavaScript
2 4 (3.36%) ActionScript
3 1 (0.84%) VBA
3 1 (0.84%) PHP
3 1 (0.84%) SQL
Qualifications
1 5 (4.20%) Security Cleared
2 3 (2.52%) BC Cleared
3 1 (0.84%) CTC Cleared
3 1 (0.84%) DV Cleared
3 1 (0.84%) Degree
3 1 (0.84%) Six Sigma Black Belt
3 1 (0.84%) SC Cleared
Quality Assurance & Compliance
1 3 (2.52%) QA
Systems Management
1 1 (0.84%) HP Quality Center
Vendors
1 17 (14.29%) Adobe
2 10 (8.40%) Google
3 4 (3.36%) Facebook
3 4 (3.36%) Twitter
3 4 (3.36%) Oracle
4 3 (2.52%) Microsoft
4 3 (2.52%) Coremetrics
5 2 (1.68%) Sitecore
5 2 (1.68%) ExactTarget
6 1 (0.84%) HP
6 1 (0.84%) Omniture
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