The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 26 March 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
26 Mar 2015
Same period 2014 Same period 2013
Copywriting
Rank 569 531 505
Rank change year-on-year
-38 -26
Contract jobs citing Copywriting 28 41 30
As % of all contract IT jobs located in the UK 0.052% 0.078% 0.066%
As % of the Miscellaneous category 0.17% 0.25% 0.22%
Number of daily rates quoted 17 12 23
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£260 £230 £250
Average daily rate % change year-on-year
+13.04% -8.00%
90% offered a daily rate of more than £206 £166 £170
10% offered a daily rate of more than £435 £352 £400
UK excluding London average daily rate £318 £353 £400
% change year-on-year
-9.92% -11.87%
Number of hourly rates quoted 1 2 0
Average hourly rate £14.00 £23.25 -
Average hourly rate % change year-on-year
-39.78% -
UK excluding London average hourly rate £14.00 £11.50 -
% change year-on-year
+21.73% -

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
16097 16166 13912
As % of all contract IT jobs located in the UK 29.82% 30.82% 30.64%
Number of daily rates quoted 9830 9907 8380
Average daily rate £421 £413 £425
Average daily rate % change year-on-year
+2.06% -2.94%
90% offered a daily rate of more than £250 £238 £245
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £350 £338
% change year-on-year
+7.14% +3.70%
Number of hourly rates quoted 651 638 717
Average hourly rate £19.00 £19.00 £23.00
Average hourly rate % change year-on-year
- -17.39%
90% offered a hourly rate of more than £11.55 £11.50 £11.50
10% offered a hourly rate of more than £45.00 £42.50 £42.50
UK excluding London average hourly rate £19.00 £17.50 £23.33
% change year-on-year
+8.57% -24.98%

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 26 March 2015.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 26 March 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -32 28 £260 +13.04% 20
London -6 16 £220 -4.34% 11
South East -8 8 £375 - 3
City of London +10 4 £263 +17.97% 5
Berkshire - 4 £400 -
East of England +1 1 £225 -
Leeds -5 1 £200 -
West Yorkshire -8 1 £200 -
Yorkshire -12 1 £200 -
North West -22 1 - - 5
Oxfordshire - 1 £450 - 1
Cheshire - 1 - - 2
Hertfordshire - 1 £225 -
Oxford - 1 £450 - 1
Reading - - - -
Rugby - - - -
Salford - - - -
Slough - - - -
Warrington - - - - 2
Watford - - - -
Bedfordshire - - - -
Bedford - - - -
Birmingham - - - -
Blackpool - - - -
Coventry - - - -
Guildford - - - -
Harrogate - - - -
Harrow - - - - 1
Hounslow - - - -
Knutsford - - - -

Copywriting
Top 30 Related IT Skills

For the 6 months to 26 March 2015, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 19 (32.20%) Marketing
2 17 (28.81%) Content Management
3 13 (22.03%) Finance
4 12 (20.34%) CMS
4 12 (20.34%) HTML
5 11 (18.64%) Publishing
5 11 (18.64%) User Experience
6 9 (15.25%) Banking
7 8 (13.56%) SEO
7 8 (13.56%) Internet
8 7 (11.86%) Microsoft
8 7 (11.86%) Photoshop
8 7 (11.86%) E-Commerce
8 7 (11.86%) Project Management
9 6 (10.17%) Intranet
9 6 (10.17%) Stakeholder Management
9 6 (10.17%) CSS
9 6 (10.17%) Degree
10 5 (8.47%) Social Media
10 5 (8.47%) Analytics
10 5 (8.47%) SharePoint
10 5 (8.47%) Analytical Skills
11 4 (6.78%) MS Office
11 4 (6.78%) Adobe
11 4 (6.78%) Retail
11 4 (6.78%) Agile Software Development
11 4 (6.78%) Data Analysis
11 4 (6.78%) Advertising
11 4 (6.78%) FreeMarker
11 4 (6.78%) Digital Marketing

Copywriting
Top Related IT Skills by Category

For the 6 months to 26 March 2015, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 12 (20.34%) CMS
2 5 (8.47%) SharePoint
3 1 (1.69%) Drupal
3 1 (1.69%) Sitefinity
Applications
1 7 (11.86%) Photoshop
2 4 (6.78%) MS Office
3 2 (3.39%) Adobe Creative Suite
3 2 (3.39%) MS Excel
4 1 (1.69%) Adobe Illustrator
4 1 (1.69%) Adobe Premiere
4 1 (1.69%) MS PowerPoint
4 1 (1.69%) Fireworks
4 1 (1.69%) MS Visio
Business Applications
1 1 (1.69%) Google Analytics
1 1 (1.69%) SiteCatalyst
Communications & Networking
1 8 (13.56%) Internet
2 6 (10.17%) Intranet
3 1 (1.69%) FTP
Database & Business Intelligence
1 2 (3.39%) MySQL
Development Applications
1 1 (1.69%) Dreamweaver
General
1 19 (32.20%) Marketing
2 13 (22.03%) Finance
3 11 (18.64%) Publishing
4 9 (15.25%) Banking
5 4 (6.78%) Retail
5 4 (6.78%) Advertising
6 3 (5.08%) Retail Banking
6 3 (5.08%) Legal
7 2 (3.39%) Manufacturing
8 1 (1.69%) French Language
8 1 (1.69%) Games
8 1 (1.69%) Multimedia
8 1 (1.69%) Investment Banking
8 1 (1.69%) Telecoms
Job Titles
1 10 (16.95%) Copywriter
2 5 (8.47%) Designer
2 5 (8.47%) Content Manager
3 4 (6.78%) Author
3 4 (6.78%) Content Editor
4 3 (5.08%) Web Editor
4 3 (5.08%) Technical Author
5 2 (3.39%) Marketing Manager
5 2 (3.39%) Communications Manager
5 2 (3.39%) Product Manager
5 2 (3.39%) Digital Designer
5 2 (3.39%) User Experience Manager
5 2 (3.39%) Technical Editor
6 1 (1.69%) Implementation Engineer
6 1 (1.69%) CRM Manager
6 1 (1.69%) Digital Producer
6 1 (1.69%) Digital Marketing Manager
6 1 (1.69%) E-Commerce Specialist
6 1 (1.69%) Web Manager
6 1 (1.69%) Web Content Manager
Libraries, Frameworks & Software Standards
1 12 (20.34%) HTML
2 6 (10.17%) CSS
3 4 (6.78%) FreeMarker
4 3 (5.08%) jQuery
5 2 (3.39%) Flash
6 1 (1.69%) Sass
6 1 (1.69%) HTML5
Miscellaneous
1 11 (18.64%) User Experience
2 5 (8.47%) Social Media
2 5 (8.47%) Analytical Skills
3 3 (5.08%) Statistics
4 2 (3.39%) Mobile Banking
4 2 (3.39%) Online Banking
5 1 (1.69%) Social Network
5 1 (1.69%) Animation
5 1 (1.69%) Photography
5 1 (1.69%) Video Editing
5 1 (1.69%) Taxonomies
5 1 (1.69%) Digital Media
5 1 (1.69%) Mobile App
5 1 (1.69%) E-Learning
5 1 (1.69%) Management Information System
5 1 (1.69%) Performance Metrics
Operating Systems
1 2 (3.39%) Mac OS X
1 2 (3.39%) Mac OS
Processes & Methodologies
1 17 (28.81%) Content Management
2 8 (13.56%) SEO
3 7 (11.86%) E-Commerce
3 7 (11.86%) Project Management
4 6 (10.17%) Stakeholder Management
5 5 (8.47%) Analytics
6 4 (6.78%) Agile Software Development
6 4 (6.78%) Data Analysis
6 4 (6.78%) Digital Marketing
7 3 (5.08%) Time Management
7 3 (5.08%) Stakeholder Engagement
7 3 (5.08%) Benchmarking
7 3 (5.08%) Email Marketing
8 2 (3.39%) Coaching
8 2 (3.39%) B2B
8 2 (3.39%) Product Management
8 2 (3.39%) Continuous Improvement
8 2 (3.39%) Marketing Strategy
8 2 (3.39%) Campaign Management
8 2 (3.39%) Direct Marketing
Programming Languages
1 3 (5.08%) JavaScript
2 2 (3.39%) PHP
3 1 (1.69%) C
Qualifications
1 6 (10.17%) Degree
2 2 (3.39%) Security Cleared
3 1 (1.69%) SC Cleared
Quality Assurance & Compliance
1 1 (1.69%) QA
Vendors
1 7 (11.86%) Microsoft
2 4 (6.78%) Adobe
3 3 (5.08%) Google
3 3 (5.08%) Facebook
3 3 (5.08%) Twitter
4 2 (3.39%) Apple
City, London
Experis Ltd
Rate: £147.00 - £177.00 per day
Posted: 13 hours ago
Canterbury, Kent
Canterbury Christ Church University
Rate: From £22,685 to £24,775 per annum
Posted: Yesterday
London
Experis Ltd
Rate: £280.00 - £300.00 per day
Posted: 6 days ago