The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 3 July 2015 with a comparison to the same period in the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
3 Jul 2015
Same period 2014 Same period 2013
Copywriting
Rank 567 546 508
Rank change year-on-year
-21 -38
Contract jobs citing Copywriting 46 46 49
As % of all contract IT jobs located in the UK 0.082% 0.087% 0.100%
As % of the Miscellaneous category 0.26% 0.27% 0.30%
Number of daily rates quoted 26 34 33
Average daily rate
Keep up to 90%
of your Daily Rate
Get a Free Illustration
£345 £250 £234
Average daily rate % change year-on-year
+38.00% +6.83%
90% offered a daily rate of more than £210 £138 £170
10% offered a daily rate of more than £500 £450 £400
UK excluding London average daily rate £400 £450 £375
% change year-on-year
-11.11% +20.00%
Number of hourly rates quoted 3 2 6
Average hourly rate £19.00 £16.28 £22.00
Average hourly rate % change year-on-year
+16.74% -26.02%
90% offered a hourly rate of more than £16.60 £15.86 £20.50
10% offered a hourly rate of more than £21.40 £16.70 £23.00
UK excluding London average hourly rate - £16.28 £19.00
% change year-on-year
- -14.34%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
17514 16879 16449
As % of all contract IT jobs located in the UK 31.37% 31.89% 33.40%
Number of daily rates quoted 10919 10366 9706
Average daily rate £415 £400 £425
Average daily rate % change year-on-year
+3.75% -5.88%
90% offered a daily rate of more than £250 £238 £240
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £375 £350 £350
% change year-on-year
+7.14% -
Number of hourly rates quoted 651 644 726
Average hourly rate £19.00 £21.00 £22.50
Average hourly rate % change year-on-year
-9.52% -6.66%
90% offered a hourly rate of more than £12.25 £12.50 £12.50
10% offered a hourly rate of more than £46.50 £42.85 £43.00
UK excluding London average hourly rate £19.00 £22.50 £20.50
% change year-on-year
-15.55% +9.75%

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 3 July 2015.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 16 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 3 July 2015. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -40 37 £313 +25.00% 34
London -14 25 £313 +35.86% 14
South East -7 11 £323 -0.76% 9
Scotland - 8 £400 - 1
Glasgow - 8 £400 - 1
City of London -12 7 £278 +3.24% 4
Berkshire +17 4 £220 -32.30% 2
Buckinghamshire - 3 £425 -
Milton Keynes - 3 £425 -
Hampshire +2 2 - - 3
Reading - 2 £220 - 1
East Sussex -10 1 - - 2
Billingshurst - 1 - - 1
Manchester - 1 £275 - 1
West Sussex - 1 - - 1
North West - 1 £275 - 3

Copywriting
Top 30 Related IT Skills

For the 6 months to 3 July 2015, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 29 (38.67%) Finance
1 29 (38.67%) Marketing
2 19 (25.33%) Content Management
3 18 (24.00%) Publishing
3 18 (24.00%) SEO
4 15 (20.00%) User Experience
5 14 (18.67%) Photoshop
6 13 (17.33%) CMS
6 13 (17.33%) Banking
6 13 (17.33%) Degree
6 13 (17.33%) Analytical Skills
7 12 (16.00%) Social Media
7 12 (16.00%) Adobe
8 11 (14.67%) HTML
9 10 (13.33%) SharePoint
9 10 (13.33%) Stakeholder Management
10 9 (12.00%) Internet
10 9 (12.00%) Analytics
11 8 (10.67%) Asset Management
11 8 (10.67%) Project Management
12 7 (9.33%) Advertising
12 7 (9.33%) Google
12 7 (9.33%) Drupal
13 6 (8.00%) Wiki
13 6 (8.00%) Legal
13 6 (8.00%) Intranet
13 6 (8.00%) MS Office
14 5 (6.67%) MS Excel
14 5 (6.67%) Microsoft
14 5 (6.67%) Data Analysis

Copywriting
Top Related IT Skills by Category

For the 6 months to 3 July 2015, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 13 (17.33%) CMS
2 10 (13.33%) SharePoint
3 7 (9.33%) Drupal
4 1 (1.33%) WordPress
4 1 (1.33%) Jadu
4 1 (1.33%) Joomla!
Applications
1 14 (18.67%) Photoshop
2 6 (8.00%) MS Office
3 5 (6.67%) MS Excel
3 5 (6.67%) MS PowerPoint
4 4 (5.33%) Adobe Creative Suite
4 4 (5.33%) Adobe Illustrator
5 3 (4.00%) Acrobat
6 2 (2.67%) InDesign
7 1 (1.33%) Fireworks
7 1 (1.33%) MS Visio
Business Applications
1 1 (1.33%) Dynamics CRM
Cloud Services
1 5 (6.67%) Google Analytics
2 1 (1.33%) Adobe Analytics
Communications & Networking
1 9 (12.00%) Internet
2 6 (8.00%) Intranet
3 1 (1.33%) FTP
Development Applications
1 1 (1.33%) Dreamweaver
General
1 29 (38.67%) Finance
1 29 (38.67%) Marketing
2 18 (24.00%) Publishing
3 13 (17.33%) Banking
4 7 (9.33%) Advertising
5 6 (8.00%) Legal
6 5 (6.67%) Retail
7 3 (4.00%) Local Government
8 2 (2.67%) Telecoms
9 1 (1.33%) Manufacturing
9 1 (1.33%) Investment Banking
9 1 (1.33%) Retail Banking
9 1 (1.33%) French Language
Job Titles
1 14 (18.67%) Copywriter
2 8 (10.67%) Content Manager
3 7 (9.33%) Designer
4 6 (8.00%) Web Editor
5 5 (6.67%) Technical Writer
6 4 (5.33%) Content Editor
7 3 (4.00%) Communications Officer
7 3 (4.00%) Digital Designer
8 2 (2.67%) Coordinator
8 2 (2.67%) Author
9 1 (1.33%) Technical Author
9 1 (1.33%) Junior
9 1 (1.33%) Developer
9 1 (1.33%) Analyst
9 1 (1.33%) Business Analyst
9 1 (1.33%) Communications Manager
9 1 (1.33%) Graphic Designer
9 1 (1.33%) E-Commerce Specialist
9 1 (1.33%) Web Producer
9 1 (1.33%) Web Content Editor
Libraries, Frameworks & Software Standards
1 11 (14.67%) HTML
2 4 (5.33%) FreeMarker
3 3 (4.00%) CSS
4 2 (2.67%) Flash
5 1 (1.33%) COM
5 1 (1.33%) jQuery
5 1 (1.33%) HTML5
5 1 (1.33%) Sass
Miscellaneous
1 15 (20.00%) User Experience
2 13 (17.33%) Analytical Skills
3 12 (16.00%) Social Media
4 6 (8.00%) Wiki
5 4 (5.33%) Mobile App
5 4 (5.33%) Mobile Banking
6 2 (2.67%) Digital Media
6 2 (2.67%) Blog
6 2 (2.67%) Statistics
6 2 (2.67%) Online Banking
7 1 (1.33%) Animation
7 1 (1.33%) Photography
7 1 (1.33%) Video Editing
7 1 (1.33%) Social Network
7 1 (1.33%) FMCG
Processes & Methodologies
1 19 (25.33%) Content Management
2 18 (24.00%) SEO
3 10 (13.33%) Stakeholder Management
4 9 (12.00%) Analytics
5 8 (10.67%) Asset Management
5 8 (10.67%) Project Management
6 5 (6.67%) Data Analysis
6 5 (6.67%) Time Management
6 5 (6.67%) Web Accessibility
7 4 (5.33%) Stakeholder Engagement
7 4 (5.33%) Agile Software Development
7 4 (5.33%) B2B
8 3 (4.00%) B2C
8 3 (4.00%) Benchmarking
8 3 (4.00%) E-Commerce
8 3 (4.00%) Web Design
8 3 (4.00%) Email Marketing
8 3 (4.00%) Digital Marketing
9 2 (2.67%) Continuous Improvement
9 2 (2.67%) Marketing Strategy
Programming Languages
1 1 (1.33%) JavaScript
Qualifications
1 13 (17.33%) Degree
2 4 (5.33%) Security Cleared
3 3 (4.00%) SC Cleared
Vendors
1 12 (16.00%) Adobe
2 7 (9.33%) Google
3 5 (6.67%) Microsoft
4 4 (5.33%) Facebook
4 4 (5.33%) Twitter
5 1 (1.33%) Vignette
5 1 (1.33%) HP
5 1 (1.33%) RedDot
Brighton, Sussex
Capita
Posted: 7 hours ago
UK
JM
Rate: £350 - £400 per day
Posted: 19 hours ago
Reading
Volt
Rate: £28000 - £35000.00 per annum
Posted: Yesterday
Manchester, Lancashire
Sanderson
Rate: £600 - £700 per day
Posted: Yesterday
West London
Lorien Resourcing
Rate: £350 - £380 per day
Posted: 2 days ago
City, London
Hays Finance Technology
Rate: £350.00 - £405.00 per day
Posted: 2 days ago
London
McGregor Boyall
Rate: £400 - £405 per day
Posted: 2 days ago
South East London
TFL
Rate: From £65,000 to £75,000 per annum + Excellent Benefits
Posted: 3 days ago
East Sussex
Capita - ITIN
Rate: £30000.00 - £33000.00 per annum
Posted: 6 days ago
City of London
Hays IT - Uk Posting account
Rate: £200.00 - £288.00 per day
Posted: 11 days ago