The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 27 August 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
27 Aug 2016
Same period 2015 Same period 2014
Copywriting
Rank 578 609 574
Rank change year-on-year
+31 -35
Contract jobs citing Copywriting 56 55 61
As % of all contract IT jobs located in the UK 0.11% 0.094% 0.11%
As % of the Miscellaneous category 0.31% 0.29% 0.33%
Number of daily rates quoted 40 35 34
Median daily rate £275 £275 £225
Median daily rate % change year-on-year
- +22.22%
90% offered a daily rate of more than £175 £153 £152
10% offered a daily rate of more than £400 £404 £375
UK excluding London median daily rate £200 £275 £213
% change year-on-year
-27.27% +29.41%
Number of hourly rates quoted 9 4 3
Median hourly rate £23.68 £22.50 £16.80
Median hourly rate % change year-on-year
+5.24% +33.92%
90% offered a hourly rate of more than £16.00 £22.00 £15.96
10% offered a hourly rate of more than £32.60 £34.90 £113.36
UK excluding London median hourly rate £22.59 £40.00 £16.28
% change year-on-year
-43.52% +145.77%

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
17813 18953 18515
As % of all contract IT jobs located in the UK 33.41% 32.49% 32.81%
Number of daily rates quoted 11509 11900 11078
Median daily rate £425 £425 £400
Median daily rate % change year-on-year
- +6.25%
90% offered a daily rate of more than £250 £250 £240
10% offered a daily rate of more than £600 £615 £600
UK excluding London median daily rate £375 £375 £350
% change year-on-year
- +7.14%
Number of hourly rates quoted 668 765 780
Median hourly rate £20.67 £20.50 £19.00
Median hourly rate % change year-on-year
+0.82% +7.89%
90% offered a hourly rate of more than £11.72 £12.00 £12.42
10% offered a hourly rate of more than £44.00 £46.44 £44.45
UK excluding London median hourly rate £22.50 £19.66 £19.00
% change year-on-year
+14.44% +3.47%

Copywriting
Jobs Demand Trend

The demand trend of contract jobs citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 27 August 2016.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Hourly Rate Histogram

This chart provides a histogram of hourly rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 27 August 2016.

Copywriting Hourly Rate Histogram in the UK

Copywriting
Top 26 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 27 August 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +16 48 £275 - 11
London +3 25 £375 +27.65% 6
South East +10 13 £220 -11.29% 1
City of London +33 8 £375 +100.53% 2
Berkshire +12 8 £167 -4.57%
East of England +27 7 £184 -20.96%
Hertfordshire +14 7 £184 -23.43%
Scotland +13 7 £275 -31.25% 1
North West +18 5 £200 -56.75% 2
Bracknell +2 5 £150 -14.28%
Manchester -1 4 £200 -56.75%
Stirling - 4 £275 -
East Sussex +9 3 - -
Brighton - 3 - -
Glasgow +9 2 £175 -56.25%
Borehamwood - 2 £184 -
Reading +17 1 - -
Hampshire +2 1 £220 -10.56%
Cheshire - 1 £200 - 1
Welwyn Garden City - 1 £400 -
Macclesfield - 1 £200 -
Slough - 1 £400 -
Staines - 1 £225 -
Basingstoke - 1 £220 -
Edinburgh - 1 £350 -
Surrey - 1 £225 - 1

Copywriting
Top 30 Related IT Skills

For the 6 months to 27 August 2016, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Copywriting.

1 39 (45.88%) User Experience
2 37 (43.53%) Marketing
3 24 (28.24%) Project Management
4 23 (27.06%) Finance
5 22 (25.88%) SEO
6 21 (24.71%) Stakeholder Management
6 21 (24.71%) CMS
7 17 (20.00%) HTML
8 16 (18.82%) Content Management
8 16 (18.82%) Social Media
9 14 (16.47%) Analytics
10 13 (15.29%) Wireframes
11 12 (14.12%) Digital Marketing
11 12 (14.12%) Migration
11 12 (14.12%) Banking
12 11 (12.94%) Infographics
12 11 (12.94%) User Acceptance Testing
13 10 (11.76%) Degree
13 10 (11.76%) Advertising
13 10 (11.76%) B2B
14 9 (10.59%) Stakeholder and Relationship Management
15 8 (9.41%) Service Design
15 8 (9.41%) Adobe
15 8 (9.41%) Internet
15 8 (9.41%) Photoshop
15 8 (9.41%) Multimedia
15 8 (9.41%) Analytical Skills
15 8 (9.41%) Twitter
16 7 (8.24%) Mobile Banking
16 7 (8.24%) Agile Software Development

Copywriting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 21 (24.71%) CMS
2 2 (2.35%) Umbraco
2 2 (2.35%) WordPress
3 1 (1.18%) Adobe Experience Manager
3 1 (1.18%) SharePoint
3 1 (1.18%) Sitecore CMS
Applications
1 8 (9.41%) Photoshop
2 6 (7.06%) MS Excel
2 6 (7.06%) MS Office
3 5 (5.88%) Adobe Creative Suite
3 5 (5.88%) Adobe Illustrator
4 4 (4.71%) InDesign
5 2 (2.35%) MS PowerPoint
Business Applications
1 3 (3.53%) Aligne
2 1 (1.18%) SAP Oil and Gas
2 1 (1.18%) WebTrends
Cloud Services
1 7 (8.24%) Google Analytics
2 1 (1.18%) AdWords
2 1 (1.18%) Microsoft Azure
Communications & Networking
1 8 (9.41%) Internet
2 6 (7.06%) Intranet
Development Applications
1 1 (1.18%) Axure RP
General
1 37 (43.53%) Marketing
2 23 (27.06%) Finance
3 12 (14.12%) Banking
4 10 (11.76%) Advertising
5 8 (9.41%) Multimedia
6 7 (8.24%) Legal
7 6 (7.06%) Retail
8 3 (3.53%) German Language
8 3 (3.53%) Telecoms
9 2 (2.35%) Brand Awareness
9 2 (2.35%) French Language
9 2 (2.35%) Italian Language
9 2 (2.35%) Pharmaceutical
9 2 (2.35%) Publishing
9 2 (2.35%) Spanish Language
10 1 (1.18%) Danish Language
10 1 (1.18%) Electronics
10 1 (1.18%) Manufacturing
Job Titles
1 13 (15.29%) Copywriter
1 13 (15.29%) Designer
2 12 (14.12%) Content Editor
2 12 (14.12%) Content Manager
3 8 (9.41%) Digital Content Editor
3 8 (9.41%) Digital Editor
4 7 (8.24%) Marketing Manager
5 5 (5.88%) Digital Content Manager
5 5 (5.88%) Digital Executive
6 4 (4.71%) Digital Marketing Manager
6 4 (4.71%) Graphic Designer
6 4 (4.71%) Marketing Assistant
6 4 (4.71%) Marketing Executive
6 4 (4.71%) Senior Designer
6 4 (4.71%) Senior Graphic Designer
6 4 (4.71%) Web Content Manager
6 4 (4.71%) Web Manager
7 3 (3.53%) Administrator
7 3 (3.53%) Communications Manager
7 3 (3.53%) UI Designer
Libraries, Frameworks & Software Standards
1 17 (20.00%) HTML
2 6 (7.06%) CSS
3 2 (2.35%) Web Services
Miscellaneous
1 39 (45.88%) User Experience
2 16 (18.82%) Social Media
3 8 (9.41%) Analytical Skills
4 7 (8.24%) Mobile Banking
5 5 (5.88%) Blog
6 3 (3.53%) Digital Media
6 3 (3.53%) Mobile App
7 2 (2.35%) Social Network
8 1 (1.18%) Online Banking
Processes & Methodologies
1 24 (28.24%) Project Management
2 22 (25.88%) SEO
3 21 (24.71%) Stakeholder Management
4 16 (18.82%) Content Management
5 14 (16.47%) Analytics
6 13 (15.29%) Wireframes
7 12 (14.12%) Digital Marketing
7 12 (14.12%) Migration
8 11 (12.94%) Infographics
8 11 (12.94%) User Acceptance Testing
9 10 (11.76%) B2B
10 9 (10.59%) Stakeholder and Relationship Management
11 8 (9.41%) Service Design
12 7 (8.24%) Agile Software Development
12 7 (8.24%) Benchmarking
13 6 (7.06%) B2C
13 6 (7.06%) Content Development
14 5 (5.88%) E-Commerce
15 4 (4.71%) Responsive Web Design
15 4 (4.71%) Web Design
Programming Languages
1 2 (2.35%) JavaScript
Qualifications
1 10 (11.76%) Degree
2 1 (1.18%) SC Cleared
2 1 (1.18%) Security Cleared
Vendors
1 8 (9.41%) Adobe
1 8 (9.41%) Twitter
2 7 (8.24%) Google
3 6 (7.06%) Facebook
4 5 (5.88%) Microsoft
5 2 (2.35%) Brandwatch
5 2 (2.35%) EPiServer
6 1 (1.18%) Capita
6 1 (1.18%) hybris
6 1 (1.18%) Kenshoo
6 1 (1.18%) Marin
6 1 (1.18%) Omniture
6 1 (1.18%) OpenText
6 1 (1.18%) SAP
6 1 (1.18%) Sitecore
6 1 (1.18%) Yahoo!