The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 25 June 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
25 Jun 2016
Same period 2015 Same period 2014
Copywriting
Rank 606 593 575
Rank change year-on-year
-13 -18
Contract jobs citing Copywriting 36 40 51
As % of all contract IT jobs located in the UK 0.068% 0.071% 0.094%
As % of the Miscellaneous category 0.20% 0.22% 0.29%
Number of daily rates quoted 22 23 37
Median daily rate £280 £313 £250
Median daily rate % change year-on-year
-10.40% +25.00%
90% offered a daily rate of more than £185 £204 £138
10% offered a daily rate of more than £375 £500 £450
UK excluding London median daily rate £200 £400 £438
% change year-on-year
-50.00% -8.57%
Number of hourly rates quoted 3 3 2
Median hourly rate £32.00 £19.00 £16.28
Median hourly rate % change year-on-year
+68.42% +16.74%
UK excluding London median hourly rate £32.00 - £16.28

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
17651 17872 17553
As % of all contract IT jobs located in the UK 33.27% 31.90% 32.45%
Number of daily rates quoted 11426 11092 10792
Median daily rate £425 £418 £400
Median daily rate % change year-on-year
+1.67% +4.50%
90% offered a daily rate of more than £255 £250 £230
10% offered a daily rate of more than £600 £600 £600
UK excluding London median daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 615 688 713
Median hourly rate £21.50 £18.89 £20.50
Median hourly rate % change year-on-year
+13.81% -7.85%
90% offered a hourly rate of more than £12.50 £12.35 £12.50
10% offered a hourly rate of more than £47.35 £45.00 £42.50
UK excluding London median hourly rate £22.50 £18.50 £21.00
% change year-on-year
+21.62% -11.90%

Copywriting
Jobs Demand Trend

The demand trend of contract jobs citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 25 June 2016.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 25 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 25 June 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +1 34 £270 -12.55% 12
London +7 18 £375 +20.00% 6
South East +8 11 £123 -62.01% 2
City of London +35 5 £375 +91.08% 4
Berkshire -6 4 £100 -54.54%
Surrey - 4 £145 - 1
North West -8 3 £200 -27.27% 1
Weybridge - 3 - -
Bracknell - 3 £100 -
Manchester -8 2 £200 -27.27% 1
Middlesex - 2 - -
Reading -3 1 - -
Scotland -21 1 £350 -12.50% 2
Canary Wharf - 1 - -
East of England - 1 £184 - 1
South West - 1 £200 - 1
Borehamwood - 1 £184 - 1
Brighton - 1 - -
Bristol - 1 £200 - 1
Edinburgh - 1 £350 -
Guildford - 1 £145 -
Knutsford - 1 - -
Cheshire - 1 - -
East Sussex - 1 - -
Hertfordshire - 1 £184 - 1

Copywriting
Top 30 Related IT Skills

For the 6 months to 25 June 2016, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Copywriting.

1 32 (44.44%) User Experience
2 30 (41.67%) Marketing
3 22 (30.56%) Analytics
4 20 (27.78%) SEO
5 19 (26.39%) Google
5 19 (26.39%) Google Analytics
6 14 (19.44%) Finance
6 14 (19.44%) Wireframes
7 13 (18.06%) Degree
8 11 (15.28%) Digital Marketing
8 11 (15.28%) CMS
8 11 (15.28%) Banking
8 11 (15.28%) Project Management
8 11 (15.28%) Analytical Skills
9 10 (13.89%) Adobe
9 10 (13.89%) Stakeholder Management
10 9 (12.50%) Migration
10 9 (12.50%) Social Media
11 8 (11.11%) Web Development
11 8 (11.11%) Microsoft
11 8 (11.11%) Photoshop
11 8 (11.11%) Agile Software Development
12 7 (9.72%) Pay per click
12 7 (9.72%) User Acceptance Testing
13 6 (8.33%) Mobile App
13 6 (8.33%) MS Office
13 6 (8.33%) HTML
13 6 (8.33%) Internet
13 6 (8.33%) Stakeholder and Relationship Management
14 5 (6.94%) Prototyping

Copywriting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (15.28%) CMS
2 3 (4.17%) Confluence
2 3 (4.17%) SharePoint
2 3 (4.17%) Sitecore CMS
3 2 (2.78%) WordPress
4 1 (1.39%) Adobe Experience Manager
Applications
1 8 (11.11%) Photoshop
2 6 (8.33%) MS Office
3 5 (6.94%) MS Excel
4 4 (5.56%) Adobe Creative Suite
5 3 (4.17%) OmniGraffle
6 2 (2.78%) Adobe Illustrator
6 2 (2.78%) MS PowerPoint
7 1 (1.39%) InDesign
Business Applications
1 4 (5.56%) WebTrends
2 3 (4.17%) Aligne
2 3 (4.17%) SAP Oil and Gas
Cloud Services
1 19 (26.39%) Google Analytics
2 4 (5.56%) AdWords
3 1 (1.39%) Microsoft Azure
Communications & Networking
1 6 (8.33%) Internet
2 4 (5.56%) Intranet
3 1 (1.39%) SMS
Development Applications
1 4 (5.56%) Axure RP
2 3 (4.17%) Balsamiq Mockups
2 3 (4.17%) JIRA
General
1 30 (41.67%) Marketing
2 14 (19.44%) Finance
3 11 (15.28%) Banking
4 4 (5.56%) Advertising
4 4 (5.56%) Danish Language
4 4 (5.56%) Legal
5 3 (4.17%) Brand Awareness
5 3 (4.17%) Electronics
5 3 (4.17%) German Language
5 3 (4.17%) Manufacturing
5 3 (4.17%) Telecoms
6 2 (2.78%) Retail
7 1 (1.39%) Retail Banking
Job Titles
1 15 (20.83%) Designer
2 11 (15.28%) Content Editor
2 11 (15.28%) Copywriter
3 9 (12.50%) Analyst
4 5 (6.94%) UX Designer
5 4 (5.56%) Digital Designer
5 4 (5.56%) Marketing Manager
6 3 (4.17%) Architect
6 3 (4.17%) Communications Manager
6 3 (4.17%) Content Designer
6 3 (4.17%) Marketing Assistant
6 3 (4.17%) Search Manager
6 3 (4.17%) Social Media Manager
6 3 (4.17%) UI Designer
6 3 (4.17%) User Experience Architect
7 2 (2.78%) Communications Analyst
7 2 (2.78%) Content Manager
7 2 (2.78%) Digital Executive
7 2 (2.78%) Marketing Communications Manager
7 2 (2.78%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 6 (8.33%) HTML
2 5 (6.94%) CSS
3 2 (2.78%) Web Services
Miscellaneous
1 32 (44.44%) User Experience
2 11 (15.28%) Analytical Skills
3 9 (12.50%) Social Media
4 6 (8.33%) Mobile App
5 5 (6.94%) Mobile Banking
6 4 (5.56%) Blog
6 4 (5.56%) Digital Media
7 2 (2.78%) NHS
7 2 (2.78%) Social Network
8 1 (1.39%) Fintech
8 1 (1.39%) Online Banking
Operating Systems
1 3 (4.17%) Android
2 1 (1.39%) Apple iOS
Processes & Methodologies
1 22 (30.56%) Analytics
2 20 (27.78%) SEO
3 14 (19.44%) Wireframes
4 11 (15.28%) Digital Marketing
4 11 (15.28%) Project Management
5 10 (13.89%) Stakeholder Management
6 9 (12.50%) Migration
7 8 (11.11%) Agile Software Development
7 8 (11.11%) Web Development
8 7 (9.72%) Pay per click
8 7 (9.72%) User Acceptance Testing
9 6 (8.33%) Stakeholder and Relationship Management
10 5 (6.94%) Infographics
10 5 (6.94%) Product Marketing
10 5 (6.94%) Prototyping
11 4 (5.56%) Benchmarking
11 4 (5.56%) Campaign Management
11 4 (5.56%) Content Management
11 4 (5.56%) Web Analytics
11 4 (5.56%) Web Design
Programming Languages
1 2 (2.78%) JavaScript
Qualifications
1 13 (18.06%) Degree
2 1 (1.39%) SC Cleared
2 1 (1.39%) Security Cleared
Vendors
1 19 (26.39%) Google
2 10 (13.89%) Adobe
3 8 (11.11%) Microsoft
4 4 (5.56%) Omniture
4 4 (5.56%) Twitter
4 4 (5.56%) Yahoo!
5 3 (4.17%) Atlassian
5 3 (4.17%) Facebook
5 3 (4.17%) Optimizely
5 3 (4.17%) SAP
5 3 (4.17%) Sitecore
6 1 (1.39%) Capita
6 1 (1.39%) hybris
6 1 (1.39%) OpenText
6 1 (1.39%) Salesforce Marketing Cloud
6 1 (1.39%) Salesforce.com
City, London
ANSON MCCADE
Rate: £400 - £500 per day
Posted: 2 days ago
Borehamwood, Hertfordshire
Xcede
Rate: £180 - £187.50 per day
Posted: 3 days ago