The table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 28 May 2016 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
28 May 2016
Same period 2015 Same period 2014
Copywriting
Rank 627 617 537
Rank change year-on-year
-10 -80
Contract jobs citing Copywriting 29 32 61
As % of all contract IT jobs located in the UK 0.053% 0.058% 0.12%
As % of the Miscellaneous category 0.16% 0.18% 0.36%
Number of daily rates quoted 18 13 37
Median daily rate £235 £313 £234
Median daily rate % change year-on-year
-24.80% +33.54%
90% offered a daily rate of more than £141 £212 £138
10% offered a daily rate of more than £384 £500 £450
UK excluding London median daily rate £225 £225 £450
% change year-on-year
- -50.00%
Number of hourly rates quoted 0 2 0
Median hourly rate - £17.50 -
UK excluding London median hourly rate - - -

The following table is for comparison with the above and provides statistics for the entire Miscellaneous category in contract jobs advertised across the UK.

Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
18012 17578 16813
As % of all contract IT jobs located in the UK 33.03% 31.84% 31.84%
Number of daily rates quoted 11669 10770 10365
Median daily rate £425 £413 £411
Median daily rate % change year-on-year
+3.03% +0.36%
90% offered a daily rate of more than £260 £250 £230
10% offered a daily rate of more than £615 £600 £600
UK excluding London median daily rate £390 £375 £350
% change year-on-year
+4.00% +7.14%
Number of hourly rates quoted 603 718 736
Median hourly rate £21.50 £18.00 £20.21
Median hourly rate % change year-on-year
+19.44% -10.91%
90% offered a hourly rate of more than £12.50 £12.00 £11.92
10% offered a hourly rate of more than £47.33 £45.00 £42.50
UK excluding London median hourly rate £21.75 £18.00 £20.50
% change year-on-year
+20.83% -12.19%

Copywriting
Jobs Demand Trend

The demand trend of contract jobs citing Copywriting as a proportion of all IT contracts with a match in the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 28 May 2016.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 21 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 28 May 2016. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click see detailed
statistics and trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -17 26 £235 -24.80% 15
London -17 13 £250 -34.42% 10
South East -1 7 £123 -62.01%
Surrey - 4 £145 -
City of London +37 3 £568 +170.23% 3
East of England +11 3 £245 +8.88% 1
Hertfordshire +6 3 £245 +8.88%
Watford - 3 £245 -
Weybridge - 3 - -
Glasgow +2 2 £200 -
North West -2 2 £300 - 2
Cheshire -7 2 £300 - 1
Scotland -18 2 £200 -
Middlesex - 2 - -
Knutsford - 2 £300 - 1
Berkshire -10 1 £100 -54.54%
Guildford - 1 £145 -
Canary Wharf - 1 - -
Bracknell - 1 £100 -
Bristol - 1 £200 - 1
South West - 1 £200 - 1

Copywriting
Top 30 Related IT Skills

For the 6 months to 28 May 2016, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Copywriting.

1 29 (45.31%) Marketing
2 25 (39.06%) Analytics
3 23 (35.94%) User Experience
3 23 (35.94%) Google Analytics
3 23 (35.94%) Google
4 12 (18.75%) SEO
5 11 (17.19%) Analytical Skills
6 10 (15.63%) Digital Marketing
6 10 (15.63%) Finance
6 10 (15.63%) Degree
6 10 (15.63%) CMS
7 9 (14.06%) Adobe
8 8 (12.50%) CRM
8 8 (12.50%) Microsoft
8 8 (12.50%) Web Development
8 8 (12.50%) Wireframes
9 7 (10.94%) Change Management
9 7 (10.94%) Photoshop
10 6 (9.38%) Salesforce.com
10 6 (9.38%) SMS
10 6 (9.38%) B2C
10 6 (9.38%) Mobile App
10 6 (9.38%) Customer Analytics
10 6 (9.38%) Salesforce Marketing Cloud
10 6 (9.38%) Data Protection
10 6 (9.38%) Social Media
11 5 (7.81%) Campaign Management
11 5 (7.81%) Pay per click
11 5 (7.81%) Migration
11 5 (7.81%) Agile Software Development

Copywriting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (15.63%) CMS
2 4 (6.25%) SharePoint
2 4 (6.25%) Sitecore CMS
3 3 (4.69%) Confluence
4 1 (1.56%) Adobe Experience Manager
Applications
1 7 (10.94%) Photoshop
2 4 (6.25%) MS Office
3 3 (4.69%) Adobe Creative Suite
3 3 (4.69%) MS Excel
3 3 (4.69%) OmniGraffle
4 1 (1.56%) Adobe Illustrator
Business Applications
1 4 (6.25%) WebTrends
2 3 (4.69%) Aligne
2 3 (4.69%) SAP Oil and Gas
Cloud Services
1 23 (35.94%) Google Analytics
2 4 (6.25%) AdWords
Communications & Networking
1 6 (9.38%) SMS
2 4 (6.25%) Intranet
3 1 (1.56%) Internet
Development Applications
1 3 (4.69%) Axure RP
1 3 (4.69%) Balsamiq Mockups
1 3 (4.69%) JIRA
General
1 29 (45.31%) Marketing
2 10 (15.63%) Finance
3 5 (7.81%) Banking
4 4 (6.25%) Advertising
4 4 (6.25%) Danish Language
5 3 (4.69%) Electronics
5 3 (4.69%) German Language
5 3 (4.69%) Manufacturing
5 3 (4.69%) Telecoms
6 2 (3.13%) Legal
6 2 (3.13%) Retail
7 1 (1.56%) Brand Awareness
7 1 (1.56%) Retail Banking
Job Titles
1 13 (20.31%) Content Editor
2 11 (17.19%) Designer
3 10 (15.63%) Analyst
4 9 (14.06%) Copywriter
5 6 (9.38%) Project Manager
6 4 (6.25%) Digital Designer
6 4 (6.25%) UX Designer
7 3 (4.69%) Architect
7 3 (4.69%) Communications Manager
7 3 (4.69%) Content Designer
7 3 (4.69%) Marketing Assistant
7 3 (4.69%) Marketing Manager
7 3 (4.69%) Search Manager
7 3 (4.69%) Social Media Manager
7 3 (4.69%) User Experience Architect
8 2 (3.13%) Administrator
8 2 (3.13%) Communications Analyst
8 2 (3.13%) Engagement Manager
8 2 (3.13%) Marketing Communications Manager
8 2 (3.13%) User Experience Researcher
Libraries, Frameworks & Software Standards
1 3 (4.69%) HTML
2 2 (3.13%) CSS
3 1 (1.56%) ATL
Miscellaneous
1 23 (35.94%) User Experience
2 11 (17.19%) Analytical Skills
3 6 (9.38%) Mobile App
3 6 (9.38%) Social Media
4 2 (3.13%) Blog
4 2 (3.13%) Digital Media
4 2 (3.13%) NHS
5 1 (1.56%) Fintech
5 1 (1.56%) Mobile Banking
5 1 (1.56%) Online Banking
Operating Systems
1 3 (4.69%) Android
2 1 (1.56%) Apple iOS
Processes & Methodologies
1 25 (39.06%) Analytics
2 12 (18.75%) SEO
3 10 (15.63%) Digital Marketing
4 8 (12.50%) CRM
4 8 (12.50%) Web Development
4 8 (12.50%) Wireframes
5 7 (10.94%) Change Management
6 6 (9.38%) B2C
6 6 (9.38%) Customer Analytics
6 6 (9.38%) Data Protection
7 5 (7.81%) Agile Software Development
7 5 (7.81%) Campaign Management
7 5 (7.81%) Migration
7 5 (7.81%) Pay per click
8 4 (6.25%) E-Commerce
8 4 (6.25%) Product Marketing
9 3 (4.69%) Business Intelligence
9 3 (4.69%) Programme Management
9 3 (4.69%) Project Management
9 3 (4.69%) Web Design
Qualifications
1 10 (15.63%) Degree
2 1 (1.56%) SC Cleared
2 1 (1.56%) Security Cleared
Vendors
1 23 (35.94%) Google
2 9 (14.06%) Adobe
3 8 (12.50%) Microsoft
4 6 (9.38%) Salesforce Marketing Cloud
4 6 (9.38%) Salesforce.com
5 4 (6.25%) Omniture
5 4 (6.25%) Sitecore
5 4 (6.25%) Yahoo!
6 3 (4.69%) Atlassian
6 3 (4.69%) Optimizely
6 3 (4.69%) SAP
7 2 (3.13%) Twitter
8 1 (1.56%) Facebook
8 1 (1.56%) hybris