The first table below looks at the prevalence of the term Copywriting in IT contracts advertised across the UK. Included is a guide to the average contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 25 July 2014 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all terms in our Miscellaneous category.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

Location
3 months to
25 Jul 2014
Same period 2013 Same period 2012
Copywriting
Rank 534 517 524
Rank change year-on-year
-17 +7
Contract jobs citing Copywriting 59 51 60
As % of all contract IT jobs located in the UK 0.11% 0.100% 0.10%
As % of the Miscellaneous category 0.43% 0.38% 0.42%
Number of daily rates quoted 40 32 23
Average daily rate
Keep up to 90%
of your Daily Rate
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£250 £234 £313
Average daily rate % change year-on-year
+6.83% -25.12%
90% offered a daily rate of more than £149 £163 £165
10% offered a daily rate of more than £450 £399 £515
UK excluding London average daily rate £325 £394 £165
% change year-on-year
-17.46% +138.63%
Number of hourly rates quoted 2 6 3
Average hourly rate £16.28 £22.00 £14.00
Average hourly rate % change year-on-year
-26.02% +57.14%
90% offered a hourly rate of more than £15.86 £20.50 £12.40
10% offered a hourly rate of more than £16.70 £23.00 £14.80
UK excluding London average hourly rate £16.28 £19.00 £14.00
% change year-on-year
-14.34% +35.71%
Miscellaneous Category
UK
Contract IT job ads with a match in the
Miscellaneous category
13784 13507 14222
As % of all contract IT jobs located in the UK 25.21% 26.47% 24.58%
Number of daily rates quoted 8368 8151 8153
Average daily rate £415 £425 £425
Average daily rate % change year-on-year
-2.35% -
90% offered a daily rate of more than £238 £235 £250
10% offered a daily rate of more than £600 £600 £600
UK excluding London average daily rate £350 £350 £337
% change year-on-year
- +4.01%
Number of hourly rates quoted 554 613 778
Average hourly rate £20.50 £22.00 £25.00
Average hourly rate % change year-on-year
-6.81% -12.00%
90% offered a hourly rate of more than £12.50 £12.42 £12.00
10% offered a hourly rate of more than £45.00 £42.50 £45.00
UK excluding London average hourly rate £21.00 £20.50 £27.50
% change year-on-year
+2.43% -25.45%

Copywriting
Jobs Demand Trend

This chart provides the 3-month moving total of IT contractor jobs citing Copywriting within the UK as a proportion of the total demand within the Miscellaneous category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 25 July 2014.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the average contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 25 July 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Average
Daily Rate
Last 3 Months
Average Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England -19 59 £250 +6.83% 23
London +1 30 £234 - 10
Yorkshire +19 12 £438 - 1
City of London +17 12 £309 +42.39% 2
South East -7 9 £325 -18.75% 2
Berkshire +1 4 £325 -18.75% 2
West Midlands -14 2 - - 3
Bristol -21 2 £210 +60.91%
South West -27 2 £210 +60.91%
Cambridgeshire - 2 - -
East of England - 2 - -
East Midlands -2 1 - - 3
North West -3 1 £225 - 4
Surrey -3 1 - -
Manchester -6 1 £225 - 2
Brighton - 1 - -
East Sussex - 1 - -
Hertfordshire - - - -
Kent - - - -
Lancashire - - - - 1
Leicestershire - - - -
Lincolnshire - - - -
North Yorkshire - - - - 1
Cheshire - - - -
Dorset - - - -
Wales - - - -
South Wales - - - -
Milton Keynes - - - -
Newport - - - -
Stockport - - - -

Copywriting
Top 30 Related IT Skills

For the 6 months to 25 July 2014, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting.

1 42 (40.00%) Content Management
2 36 (34.29%) Marketing
3 34 (32.38%) CMS
4 30 (28.57%) Retail
5 27 (25.71%) Finance
6 25 (23.81%) HTML
7 24 (22.86%) SEO
8 22 (20.95%) Banking
9 16 (15.24%) E-Commerce
9 16 (15.24%) Adobe
10 13 (12.38%) Benchmarking
10 13 (12.38%) Legal
11 12 (11.43%) Publishing
11 12 (11.43%) Stakeholder Management
11 12 (11.43%) CSS
12 11 (10.48%) Retail Banking
13 10 (9.52%) Agile Software Development
13 10 (9.52%) Photoshop
13 10 (9.52%) Social Media
14 9 (8.57%) Customer Insight
14 9 (8.57%) Analytics
14 9 (8.57%) Mobile App
14 9 (8.57%) Internet
14 9 (8.57%) Data Analysis
14 9 (8.57%) Digital Marketing
15 6 (5.71%) ActionScript
15 6 (5.71%) XML
15 6 (5.71%) Flash
15 6 (5.71%) HTML5
16 5 (4.76%) Adobe CQ

Copywriting
Top Related IT Skills by Category

For the 6 months to 25 July 2014, IT contractor jobs within the UK citing Copywriting also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of contract IT job ads sampled that cited Copywriting. Up to 20 skills are shown per category.

Application Platforms
1 34 (32.38%) CMS
2 5 (4.76%) Adobe CQ
3 2 (1.90%) WordPress
3 2 (1.90%) Sitecore CMS
4 1 (0.95%) SharePoint 2010
4 1 (0.95%) Magnolia
4 1 (0.95%) SharePoint
4 1 (0.95%) TeamSite
Applications
1 10 (9.52%) Photoshop
2 4 (3.81%) MS Visio
2 4 (3.81%) MS PowerPoint
3 3 (2.86%) MS Office
4 2 (1.90%) MS Excel
4 2 (1.90%) RoboHelp
4 2 (1.90%) Adobe Illustrator
5 1 (0.95%) Adobe Premiere
5 1 (0.95%) PaintShop Pro
Business Applications
1 3 (2.86%) Google Analytics
Communications & Networking
1 9 (8.57%) Internet
2 4 (3.81%) VPN
2 4 (3.81%) HTTPS
3 3 (2.86%) Intranet
3 3 (2.86%) Extranet
4 2 (1.90%) FTP
5 1 (0.95%) SMS
Database & Business Intelligence
1 2 (1.90%) Oracle Database 11g
1 2 (1.90%) Oracle Database
Development Applications
1 4 (3.81%) JIRA
2 3 (2.86%) Axure RP
3 1 (0.95%) Dreamweaver
General
1 36 (34.29%) Marketing
2 30 (28.57%) Retail
3 27 (25.71%) Finance
4 22 (20.95%) Banking
5 13 (12.38%) Legal
6 12 (11.43%) Publishing
7 11 (10.48%) Retail Banking
8 5 (4.76%) Games
8 5 (4.76%) Advertising
9 3 (2.86%) Pharmaceutical
10 2 (1.90%) Manufacturing
10 2 (1.90%) Telecoms
11 1 (0.95%) Financial Institution
11 1 (0.95%) French Language
11 1 (0.95%) German Language
11 1 (0.95%) Italian Language
11 1 (0.95%) Spanish Language
Job Titles
1 30 (28.57%) Copywriter
2 16 (15.24%) Designer
3 12 (11.43%) Content Editor
4 8 (7.62%) Content Manager
4 8 (7.62%) User Experience Designer
5 6 (5.71%) Web Editor
6 5 (4.76%) Interactive Designer
6 5 (4.76%) Author
6 5 (4.76%) Technical Author
6 5 (4.76%) Technical Writer
7 4 (3.81%) Analyst
7 4 (3.81%) Web Content Editor
8 3 (2.86%) Communications Manager
8 3 (2.86%) Architect
8 3 (2.86%) Administrator
8 3 (2.86%) Communications Officer
8 3 (2.86%) User Experience Architect
9 2 (1.90%) Junior
9 2 (1.90%) Configuration Analyst
9 2 (1.90%) Web Designer
Libraries, Frameworks & Software Standards
1 25 (23.81%) HTML
2 12 (11.43%) CSS
3 6 (5.71%) XML
3 6 (5.71%) Flash
3 6 (5.71%) HTML5
4 2 (1.90%) .NET
5 1 (0.95%) CSS3
5 1 (0.95%) jQuery
Miscellaneous
1 10 (9.52%) Social Media
2 9 (8.57%) Mobile App
3 5 (4.76%) Blog
4 4 (3.81%) NHS
5 3 (2.86%) Online Banking
5 3 (2.86%) Graphic Design
5 3 (2.86%) Mobile Banking
6 2 (1.90%) Visualisation
6 2 (1.90%) Animation
6 2 (1.90%) Social Network
6 2 (1.90%) Digital Media
7 1 (0.95%) Online Games
7 1 (0.95%) BBC
7 1 (0.95%) Smartphone
Operating Systems
1 2 (1.90%) Windows
1 2 (1.90%) Android
1 2 (1.90%) Apple iOS
1 2 (1.90%) Windows Phone
Processes & Methodologies
1 42 (40.00%) Content Management
2 24 (22.86%) SEO
3 16 (15.24%) E-Commerce
4 13 (12.38%) Benchmarking
5 12 (11.43%) Stakeholder Management
6 10 (9.52%) Agile Software Development
7 9 (8.57%) Data Analysis
7 9 (8.57%) Digital Marketing
7 9 (8.57%) Customer Insight
7 9 (8.57%) Analytics
8 5 (4.76%) Email Marketing
8 5 (4.76%) Web Development
8 5 (4.76%) Migration
9 4 (3.81%) Workflow
9 4 (3.81%) User Acceptance Testing
10 3 (2.86%) User Experience Design
10 3 (2.86%) Pay per click
10 3 (2.86%) Web Analytics
10 3 (2.86%) Scrum
11 2 (1.90%) CRM
Programming Languages
1 6 (5.71%) ActionScript
2 2 (1.90%) VBA
2 2 (1.90%) JavaScript
2 2 (1.90%) SQL
Qualifications
1 3 (2.86%) Degree
2 1 (0.95%) BC Cleared
2 1 (0.95%) Security Cleared
Quality Assurance & Compliance
1 3 (2.86%) QA
Vendors
1 16 (15.24%) Adobe
2 3 (2.86%) Google
3 2 (1.90%) Sitecore
3 2 (1.90%) Facebook
3 2 (1.90%) Twitter
3 2 (1.90%) ExactTarget
3 2 (1.90%) Oracle
3 2 (1.90%) Microsoft
4 1 (0.95%) Omniture
Reading
Volt
Rate: £25000.00 - £28000.00 per annum
Posted: Yesterday
Manchester, Lancashire
Pioneer Search
Rate: £200 - £250 per day
Posted: Yesterday
London
Pioneer Search
Rate: £200 - £250 per day
Posted: Yesterday
London
Comtecs
Rate: £125 - £150 Per Annum
Posted: 3 days ago
Reading
Volt
Rate: £30000.00 - £32000.00 per annum
Posted: 5 days ago