The table below looks at the statistics for Copywriting skills in IT contracts advertised across the UK. Included is a guide to the contractor rates offered in IT contracts that have cited Copywriting over the 3 months to 24 February 2017 with a comparison to the same period over the previous 2 years.

Note that daily contractor rates and hourly contractor rates are treated separately. When calculating average contractor rates, daily rates are not derived from quoted hourly rates or vice versa.

3 months to
24 Feb 2017
Same period 2016 Same period 2015
Copywriting
UK
Rank 563 589 581
Rank change year-on-year
+26 -8
Contract jobs citing Copywriting 45 39 30
As % of all contract IT jobs located in the UK 0.099% 0.075% 0.057%
As % of the Processes & Methodologies category 0.12% 0.091% 0.072%
Number of daily rates quoted 29 23 24
Median daily rate £263 £210 £260
Median daily rate % change year-on-year
+25.00% -19.23%
90% offered a daily rate of more than £153 £140 £200
10% offered a daily rate of more than £350 £350 £468
UK excluding London median daily rate £200 £200 £363
% change year-on-year
- -44.82%
Number of hourly rates quoted 1 0 2
Median hourly rate £21.50 - £14.00
UK excluding London median hourly rate £21.50 - £14.00

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in contract jobs advertised across the UK.

Processes & Methodologies Category
UK
Contract IT job ads with a match in the
Processes & Methodologies category
37606 43039 41704
As % of all contract IT jobs located in the UK 82.82% 82.75% 79.43%
Number of daily rates quoted 24983 28189 26373
Median daily rate £450 £425 £422
Median daily rate % change year-on-year
+5.88% +0.65%
90% offered a daily rate of more than £300 £295 £278
10% offered a daily rate of more than £600 £600 £575
UK excluding London median daily rate £408 £400 £400
% change year-on-year
+1.87% -
Number of hourly rates quoted 946 1185 1114
Median hourly rate £36.00 £38.00 £26.00
Median hourly rate % change year-on-year
-5.26% +46.15%
90% offered a hourly rate of more than £13.00 £13.00 £12.00
10% offered a hourly rate of more than £55.00 £56.00 £49.50
UK excluding London median hourly rate £36.00 £40.00 £27.50
% change year-on-year
-10.00% +45.45%

Copywriting
Jobs Demand Trend

The demand trend of contract jobs citing Copywriting as a proportion of all IT contracts with a match in the Processes & Methodologies category.

Copywriting Jobs Demand Trend in the UK

Copywriting
Daily Rate Trend

This chart provides the 3-month moving average for daily rates quoted in IT contract jobs citing Copywriting within the UK.

Copywriting Daily Rate Trend in the UK

Copywriting
Daily Rate Histogram

This chart provides a histogram of daily rates quoted in contract IT jobs citing Copywriting within the UK over the 3 months to 24 February 2017.

Copywriting Daily Rate Histogram in the UK

Copywriting
Hourly Rate Trend

This chart provides the 3-month moving average for hourly rates quoted in IT contractor jobs citing Copywriting within the UK.

Copywriting Hourly Rate Trend in the UK

Copywriting
Top 30 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 3 months to 24 February 2017. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Last 3 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Job
Vacancies
England +44 43 £263 -4.54% 23
London +34 26 £288 +36.90% 8
North West +17 5 £243 -19.16% 3
South East +21 4 £165 +65.00% 5
Berkshire +19 3 £163 +62.50% 1
Manchester +6 3 £310 - 2
Bracknell +1 3 £163 +62.50%
City of London -2 3 £115 - 2
West Midlands - 3 £244 - 2
Scotland +19 2 £148 -15.41% 1
East Midlands - 2 £198 -
Cheshire +24 1 £155 -48.33%
Edinburgh +23 1 £175 - 1
South West +13 1 £500 +81.81%
Knutsford +10 1 £155 -48.33%
Glasgow -5 1 £121 -30.83%
Lancashire - 1 - -
Chorley - 1 - -
Northampton - 1 £250 -
Nottingham - 1 £145 -
Weybridge - 1 £325 -
Leeds - 1 £320 -
Swindon - 1 £500 -
West Yorkshire - 1 £320 -
Nottinghamshire - 1 £145 -
Northamptonshire - 1 £250 -
Tyne and Wear - 1 £175 -
Surrey - 1 £325 - 2
Wiltshire - 1 £500 -
Newcastle upon Tyne - 1 £175 -

Copywriting
Top 30 Related IT Skills

For the 6 months to 24 February 2017, IT contractor jobs citing Copywriting also mentioned the following skills in order of popularity. The figures indicate the number co-occurrences and its proportion to all contract ads with a requirement for Copywriting.

1 42 (42.86%) Marketing
2 30 (30.61%) Finance
3 28 (28.57%) CMS
3 28 (28.57%) User Experience
4 22 (22.45%) Social Media
5 21 (21.43%) HTML
6 18 (18.37%) Wireframes
7 16 (16.33%) CSS
7 16 (16.33%) Project Management
7 16 (16.33%) Banking
8 15 (15.31%) Photoshop
8 15 (15.31%) Prototyping
8 15 (15.31%) Analytical Skills
9 14 (14.29%) Content Management
9 14 (14.29%) Digital Marketing
10 13 (13.27%) Degree
10 13 (13.27%) SEO
11 12 (12.24%) Publishing
11 12 (12.24%) Analytics
11 12 (12.24%) Axure RP
11 12 (12.24%) Service Design
12 11 (11.22%) Stakeholder Management
12 11 (11.22%) MS Office
13 10 (10.20%) Retail
13 10 (10.20%) Migration
13 10 (10.20%) Mobile App
14 9 (9.18%) Adobe
14 9 (9.18%) Agile Software Development
14 9 (9.18%) QA
15 8 (8.16%) Local Government

Copywriting
Top Related IT Skills by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same job type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 28 (28.57%) CMS
2 4 (4.08%) Sitecore CMS
3 3 (3.06%) WordPress
4 2 (2.04%) Adobe Experience Manager
4 2 (2.04%) SharePoint
5 1 (1.02%) Drupal
5 1 (1.02%) Umbraco
Applications
1 15 (15.31%) Photoshop
2 11 (11.22%) MS Office
3 8 (8.16%) Fireworks
4 7 (7.14%) MS Excel
4 7 (7.14%) MS PowerPoint
5 5 (5.10%) Adobe Creative Suite
6 4 (4.08%) Adobe Illustrator
7 3 (3.06%) Adobe After Effects
7 3 (3.06%) OmniGraffle
8 2 (2.04%) Acrobat
8 2 (2.04%) Adobe Premiere
9 1 (1.02%) CINEMA 4D
9 1 (1.02%) Final Cut Pro
9 1 (1.02%) InDesign
9 1 (1.02%) MS Visio
Business Applications
1 1 (1.02%) Adobe Campaign
1 1 (1.02%) Sprinklr
Cloud Services
1 6 (6.12%) Google Analytics
2 1 (1.02%) AdWords
Communications & Networking
1 2 (2.04%) Internet
2 1 (1.02%) Intranet
2 1 (1.02%) SMS
Database & Business Intelligence
1 1 (1.02%) Data Mining
1 1 (1.02%) Endeca
Development Applications
1 12 (12.24%) Axure RP
2 1 (1.02%) JIRA
General
1 42 (42.86%) Marketing
2 30 (30.61%) Finance
3 16 (16.33%) Banking
4 12 (12.24%) Publishing
5 10 (10.20%) Retail
6 8 (8.16%) Local Government
7 6 (6.12%) Advertising
7 6 (6.12%) Legal
8 4 (4.08%) Telecoms
9 3 (3.06%) Financial Institution
9 3 (3.06%) Retail Banking
Job Titles
1 27 (27.55%) Copywriter
2 12 (12.24%) Content Manager
3 11 (11.22%) Designer
4 10 (10.20%) Digital Copywriter
5 7 (7.14%) Content Editor
5 7 (7.14%) UX Designer
6 5 (5.10%) Web Manager
7 4 (4.08%) Digital Content Editor
7 4 (4.08%) Digital Editor
7 4 (4.08%) Web Content Manager
8 3 (3.06%) Campaign Manager
8 3 (3.06%) Communications Manager
8 3 (3.06%) Content Strategist
8 3 (3.06%) CRM Manager
8 3 (3.06%) Digital Content Manager
8 3 (3.06%) Marketing Assistant
8 3 (3.06%) Marketing Manager
9 2 (2.04%) Graphic Designer
9 2 (2.04%) Web Editor
9 2 (2.04%) Web Producer
Libraries, Frameworks & Software Standards
1 21 (21.43%) HTML
2 16 (16.33%) CSS
3 4 (4.08%) CSS3
3 4 (4.08%) HTML5
4 3 (3.06%) Flash
5 2 (2.04%) Spring
Miscellaneous
1 28 (28.57%) User Experience
2 22 (22.45%) Social Media
3 15 (15.31%) Analytical Skills
4 10 (10.20%) Mobile App
5 6 (6.12%) Blog
6 3 (3.06%) Taxonomies
7 2 (2.04%) Smart Meter
8 1 (1.02%) BBC
8 1 (1.02%) Digital Media
8 1 (1.02%) FMCG
8 1 (1.02%) iPad
8 1 (1.02%) Management Information System
8 1 (1.02%) Mobile Banking
8 1 (1.02%) Mobile Payment
8 1 (1.02%) Online Banking
8 1 (1.02%) W3C
Processes & Methodologies
1 18 (18.37%) Wireframes
2 16 (16.33%) Project Management
3 15 (15.31%) Prototyping
4 14 (14.29%) Content Management
4 14 (14.29%) Digital Marketing
5 13 (13.27%) SEO
6 12 (12.24%) Analytics
6 12 (12.24%) Service Design
7 11 (11.22%) Stakeholder Management
8 10 (10.20%) Migration
9 9 (9.18%) Agile Software Development
10 8 (8.16%) Coaching
11 7 (7.14%) Content Development
11 7 (7.14%) CRM
12 6 (6.12%) Direct Marketing
13 5 (5.10%) B2B
13 5 (5.10%) Change Management
13 5 (5.10%) Stakeholder Engagement
13 5 (5.10%) Typography
13 5 (5.10%) UX Design
Programming Languages
1 1 (1.02%) C
1 1 (1.02%) JavaScript
Qualifications
1 13 (13.27%) Degree
2 3 (3.06%) Security Cleared
3 1 (1.02%) Postgraduate
Quality Assurance & Compliance
1 9 (9.18%) QA
Systems Management
1 2 (2.04%) TeamSite
Vendors
1 9 (9.18%) Adobe
2 5 (5.10%) Google
2 5 (5.10%) Microsoft
3 4 (4.08%) Salesforce.com
3 4 (4.08%) Sitecore
4 2 (2.04%) SAP
4 2 (2.04%) Sophos
5 1 (1.02%) Facebook
5 1 (1.02%) FatWire
5 1 (1.02%) Hootsuite
5 1 (1.02%) IBM
5 1 (1.02%) Salesforce Marketing Cloud
5 1 (1.02%) Twitter
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