The first table below looks at the demand for Digital Marketing skills in IT jobs advertised for the Berkshire region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 17 May 2013 with a comparison to the same period in the previous 2 years. The second table is for comparison and provides aggregates for all of the Processes & Methodologies category for the Berkshire region.

Location
3 months to
17 May 2013
Same period 2012 Same period 2011
Digital Marketing
Rank 177 190 166
Rank change year-on-year
+13 -24
Permanent jobs citing Digital Marketing 38 33 30
As % of all permanent IT jobs located in Berkshire 0.739% 0.538% 0.583%
As % of the Processes & Methodologies category 1.065% 0.769% 0.854%
Number of salaries quoted 25 30 29
Average salary £42,500 £46,250 £33,000
Average salary % change year-on-year
-8.10% +40.15%
90% offered a salary of more than £31,500 £29,900 £23,000
10% offered a salary of more than £61,500 £55,500 £42,000
UK excluding London average salary £35,000 £35,000 £30,000
% change year-on-year
- +16.66%
All Processes & Methodologies
Berkshire
Permanent IT job ads with a match in the
Processes & Methodologies category
3567 4292 3513
As % of all permanent IT jobs located in Berkshire 69.33% 69.98% 68.21%
Number of salaries quoted 2719 3622 2916
Average salary £47,000 £45,000 £45,000
Average salary % change year-on-year
+4.44% -
90% offered a salary of more than £32,500 £31,500 £30,000
10% offered a salary of more than £67,500 £67,500 £65,000
UK excluding London average salary £40,000 £41,000 £40,000
% change year-on-year
-2.43% +2.50%
Digital Marketing
South East

Digital Marketing
Jobs Demand Trend

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Berkshire region as a proportion of the total demand within the Processes & Methodologies category.

Berkshire Digital Marketing Jobs Demand Trend

Digital Marketing
Salary Trend

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Berkshire region.

Berkshire Digital Marketing Salary Trend

Digital Marketing
Salary Histogram

This chart provides a salary histogram for IT jobs citing Digital Marketing across the Berkshire region over the 3 months to 17 May 2013.

Berkshire Digital Marketing Salary Histogram

Digital Marketing
Job Locations

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Berkshire region over the 3 months to 17 May 2013. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Click each for more statistics)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Reading +7 9 £35,000 +20.68%
Maidenhead +21 5 £42,500 +70.00%
Bracknell -29 5 - -
Windsor - 4 £35,250 -
Newbury - 4 £57,500 -
Slough -3 1 £37,500 -
Digital Marketing
South East

Digital Marketing
Top 30 Related IT Skills

For the 6 months to 17 May 2013, IT jobs across the Berkshire region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 63 (100.00%) Marketing
2 33 (52.38%) SEO
3 26 (41.27%) Project Management
4 25 (39.68%) CMS
5 23 (36.51%) JavaScript
5 23 (36.51%) jQuery
6 21 (33.33%) HTML
6 21 (33.33%) CSS
7 20 (31.75%) Finance
7 20 (31.75%) Degree
8 19 (30.16%) E-Commerce
8 19 (30.16%) HTML5
9 18 (28.57%) Web Development
10 17 (26.98%) Adobe
11 15 (23.81%) PHP
12 14 (22.22%) Content Management
12 14 (22.22%) CSS3
13 13 (20.63%) Ajax
13 13 (20.63%) WordPress
13 13 (20.63%) MySQL
14 12 (19.05%) Online Marketing
14 12 (19.05%) Open Source
14 12 (19.05%) SaaS
15 11 (17.46%) XML
16 10 (15.87%) LAMP
16 10 (15.87%) Web Analytics
16 10 (15.87%) Analytics
17 9 (14.29%) Google
17 9 (14.29%) Java
18 8 (12.70%) Agile Software Development

Digital Marketing
Top Related IT Skills by Category

For the 6 months to 17 May 2013, IT jobs across the Berkshire region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Development
1 23 (36.51%) jQuery
2 21 (33.33%) HTML
2 21 (33.33%) CSS
3 19 (30.16%) HTML5
4 14 (22.22%) CSS3
5 13 (20.63%) Ajax
6 11 (17.46%) XML
7 10 (15.87%) LAMP
8 7 (11.11%) .NET
9 6 (9.524%) ASP.NET
9 6 (9.524%) .NET Framework
9 6 (9.524%) JSON
10 5 (7.937%) JSP
10 5 (7.937%) Servlets
11 4 (6.349%) Flash
12 3 (4.762%) J2EE
12 3 (4.762%) Twitter Bootstrap
13 2 (3.175%) JMS
13 2 (3.175%) Middleware
13 2 (3.175%) Java EE
Application Platforms
1 25 (39.68%) CMS
2 13 (20.63%) WordPress
3 7 (11.11%) Magento
3 7 (11.11%) ExpressionEngine
4 6 (9.524%) Sitecore CMS
4 6 (9.524%) Drupal
5 1 (1.587%) IIS
5 1 (1.587%) Apache
5 1 (1.587%) SAS
Applications
1 3 (4.762%) Photoshop
1 3 (4.762%) Adobe Illustrator
2 2 (3.175%) MS PowerPoint
3 1 (1.587%) MS Office
3 1 (1.587%) MS Excel
Business Applications
1 7 (11.11%) SiteCatalyst
2 2 (3.175%) SAP Oil and Gas
3 1 (1.587%) Google Analytics
3 1 (1.587%) WebTrends
Communications & Networking
1 3 (4.762%) DNS
2 2 (3.175%) Intranet
2 2 (3.175%) Internet
Database & Business Intelligence
1 13 (20.63%) MySQL
2 1 (1.587%) SQL Server
Development Applications
1 5 (7.937%) Eclipse
General
1 63 (100.00%) Marketing
2 20 (31.75%) Finance
3 4 (6.349%) French Language
3 4 (6.349%) German Language
3 4 (6.349%) Spanish Language
4 3 (4.762%) Billing
4 3 (4.762%) Italian Language
4 3 (4.762%) Telecoms
4 3 (4.762%) Games
4 3 (4.762%) Retail
5 2 (3.175%) Electronics
5 2 (3.175%) Manufacturing
5 2 (3.175%) Publishing
6 1 (1.587%) Portuguese Language
6 1 (1.587%) Russian Language
6 1 (1.587%) Advertising
6 1 (1.587%) Multimedia
6 1 (1.587%) Banking
Job Titles
1 25 (39.68%) Developer
2 19 (30.16%) Web Developer
3 8 (12.70%) Project Manager
4 7 (11.11%) Lead Developer
4 7 (11.11%) Marketing Manager
4 7 (11.11%) Engagement Manager
4 7 (11.11%) Front-End Developer
4 7 (11.11%) Front-End Web Developer
4 7 (11.11%) Lead Web Developer
5 6 (9.524%) Java Developer
6 5 (7.937%) C# Developer
6 5 (7.937%) PHP Developer
6 5 (7.937%) Consultant
6 5 (7.937%) E-Commerce Manager
6 5 (7.937%) PHP Web Developer
6 5 (7.937%) C# Web Developer
7 4 (6.349%) C# ASP.NET Developer
7 4 (6.349%) C# .NET Developer
8 3 (4.762%) Designer
8 3 (4.762%) Graphic Designer
Miscellaneous
1 12 (19.05%) Open Source
1 12 (19.05%) SaaS
2 7 (11.11%) Enterprise Software
2 7 (11.11%) Blog
3 6 (9.524%) Social Media
4 3 (4.762%) Graphic Design
5 2 (3.175%) IaaS
5 2 (3.175%) PaaS
5 2 (3.175%) FMCG
5 2 (3.175%) Cloud Computing
5 2 (3.175%) W3C
5 2 (3.175%) DTV
6 1 (1.587%) E-Learning
6 1 (1.587%) Economics
6 1 (1.587%) Social Network
6 1 (1.587%) Online Gambling
6 1 (1.587%) Mobile Banking
6 1 (1.587%) Mobile Payment
Operating Systems
1 5 (7.937%) Android
2 3 (4.762%) Linux
3 2 (3.175%) UNIX
4 1 (1.587%) Windows
4 1 (1.587%) Windows Server 2008
Processes & Methodologies
1 33 (52.38%) SEO
2 26 (41.27%) Project Management
3 19 (30.16%) E-Commerce
4 18 (28.57%) Web Development
5 14 (22.22%) Content Management
6 12 (19.05%) Online Marketing
7 10 (15.87%) Analytics
7 10 (15.87%) Web Analytics
8 8 (12.70%) Agile Software Development
9 7 (11.11%) Pay per click
9 7 (11.11%) Data Analysis
9 7 (11.11%) Service Delivery
9 7 (11.11%) Time Management
10 5 (7.937%) Email Marketing
10 5 (7.937%) Marketing Strategy
10 5 (7.937%) B2B
10 5 (7.937%) OOP
11 4 (6.349%) Project Planning
11 4 (6.349%) Business Intelligence
12 3 (4.762%) B2C
Programming Languages
1 23 (36.51%) JavaScript
2 15 (23.81%) PHP
3 9 (14.29%) Java
4 6 (9.524%) C#
5 5 (7.937%) SQL
6 4 (6.349%) Perl
7 2 (3.175%) PL/SQL
7 2 (3.175%) Python
8 1 (1.587%) PHP5
8 1 (1.587%) ActionScript
Qualifications
1 20 (31.75%) Degree
Quality Assurance & Compliance
1 2 (3.175%) WAI
1 2 (3.175%) QA
2 1 (1.587%) PCI DSS
Vendors
1 17 (26.98%) Adobe
2 9 (14.29%) Google
3 6 (9.524%) Sitecore
4 4 (6.349%) Twitter
5 2 (3.175%) Oracle
5 2 (3.175%) SAP
6 1 (1.587%) Microsoft
6 1 (1.587%) Hitwise
Reading, Berkshire
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Salary: £55000 - £65000 per annum
Posted: 15 May 2013
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