The table below looks at the statistics for Pay per click skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited Pay per click over the 3 months to 1 May 2016 with a comparison to the same period in the previous 2 years.

3 months to
1 May 2016
Same period 2015 Same period 2014
Pay per click (PPC)
Rank 74 81 69
Rank change year-on-year
+7 -12
Permanent jobs citing Pay per click 1 4 1
As % of all permanent IT jobs located in Dorset 0.17% 0.58% 0.16%
As % of the Processes & Methodologies category 0.20% 0.65% 0.19%
Number of salaries quoted 1 3 1
Average salary £35,000 £26,000 £26,000
Average salary % change year-on-year
+34.61% -
UK excluding London average salary £31,000 £28,250 £30,000
% change year-on-year
+9.73% -5.83%
Pay per click
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Dorset region.

Processes & Methodologies Category
Dorset
Permanent IT job ads with a match in the
Processes & Methodologies category
512 619 531
As % of all permanent IT jobs located in Dorset 89.04% 89.84% 84.29%
Number of salaries quoted 402 505 423
Average salary £40,000 £37,500 £40,000
Average salary % change year-on-year
+6.66% -6.25%
90% offered a salary of more than £29,250 £23,500 £27,500
10% offered a salary of more than £65,000 £55,000 £55,000
UK excluding London average salary £45,000 £44,000 £42,500
% change year-on-year
+2.27% +3.52%

Pay per click
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing Pay per click across the Dorset region as a proportion of the total demand within the Processes & Methodologies category.

Pay per click Jobs Demand Trend in Dorset

Pay per click
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Pay per click across the Dorset region.

Pay per click Salary Trend in Dorset

Pay per click
Top 17 Related IT Skills in Dorset

For the 6 months to 1 May 2016, IT jobs across the Dorset region citing Pay per click also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click.

1 1 (100.00%) WebTrends
1 1 (100.00%) Telecoms
1 1 (100.00%) SEO
1 1 (100.00%) Finance
1 1 (100.00%) Advertising
1 1 (100.00%) Banking
1 1 (100.00%) Omniture
1 1 (100.00%) Google
1 1 (100.00%) Marketing
1 1 (100.00%) Google Analytics
1 1 (100.00%) Display Advertising
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Social Media
1 1 (100.00%) Analytics
1 1 (100.00%) HubSpot
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Marketing Automation

Pay per click
Top Related IT Skills in Dorset by Category

For the 6 months to 1 May 2016, IT jobs across the Dorset region citing Pay per click also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Pay per click. Up to 20 skills are shown per category.

Business Applications
1 1 (100.00%) WebTrends
Cloud Services
1 1 (100.00%) Google Analytics
General
1 1 (100.00%) Advertising
1 1 (100.00%) Banking
1 1 (100.00%) Finance
1 1 (100.00%) Marketing
1 1 (100.00%) Telecoms
Job Titles
1 1 (100.00%) Digital Marketing Manager
1 1 (100.00%) Marketing Manager
Miscellaneous
1 1 (100.00%) Analytical Skills
1 1 (100.00%) Social Media
Processes & Methodologies
1 1 (100.00%) Analytics
1 1 (100.00%) Digital Marketing
1 1 (100.00%) Display Advertising
1 1 (100.00%) Marketing Automation
1 1 (100.00%) SEO
Vendors
1 1 (100.00%) Google
1 1 (100.00%) HubSpot
1 1 (100.00%) Omniture