The table below looks at the statistics for Digital Marketing skills in IT jobs advertised for the Dorset region. Included is a guide to the average salaries offered in IT jobs that have cited Digital Marketing over the 3 months to 19 December 2014 with a comparison to the same period in the previous 2 years.

Location
3 months to
19 Dec 2014
Same period 2013 Same period 2012
Digital Marketing
Rank 72 47 58
Rank change year-on-year
-25 +11
Permanent jobs citing Digital Marketing 4 25 21
As % of all permanent IT jobs located in Dorset 0.58% 3.79% 3.06%
As % of the Processes & Methodologies category 0.76% 4.49% 3.82%
Number of salaries quoted 4 25 21
Average salary £32,000 £32,500 £27,500
Average salary % change year-on-year
-1.53% +18.18%
90% offered a salary of more than £28,850 £30,000 £22,600
10% offered a salary of more than £35,850 £45,000 £34,500
UK excluding London average salary £35,000 £32,500 £32,500
% change year-on-year
+7.69% -
Digital Marketing
South West

The following table is for comparison with the above and provides statistics for the entire Processes & Methodologies category in permanent jobs advertised in the Dorset region.

Processes & Methodologies Category
Dorset
Permanent IT job ads with a match in the
Processes & Methodologies category
528 557 550
As % of all permanent IT jobs located in Dorset 76.74% 84.39% 80.17%
Number of salaries quoted 436 473 478
Average salary £37,500 £37,500 £37,500
90% offered a salary of more than £27,500 £30,000 £26,000
10% offered a salary of more than £60,000 £52,500 £52,500
UK excluding London average salary £42,500 £42,500 £40,000
% change year-on-year
- +6.25%

Digital Marketing
Jobs Demand Trend in Dorset

This chart provides a 3-month moving total of permanent IT jobs citing Digital Marketing across the Dorset region as a proportion of the total demand within the Processes & Methodologies category.

Digital Marketing Jobs Demand Trend in Dorset

Digital Marketing
Salary Trend in Dorset

This chart provides the 3-month moving average for salaries quoted in permanent IT jobs citing Digital Marketing across the Dorset region.

Digital Marketing Salary Trend in Dorset

Digital Marketing
Job Locations in Dorset

The table below looks at the demand and provides a guide to the average salaries quoted in IT jobs citing Digital Marketing within the Dorset region over the 3 months to 19 December 2014. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 3 month period last year.

Location
(Use links below to see detailed
statistics and historical trends)
Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Average Salary
Last 3 Months
Average Salary
% Change
on Same Period
Last Year
Live
Job
Vacancies
Poole -4 2 £32,000 +18.51%
Bournemouth -24 1 £37,500 +15.38%
Digital Marketing
South West

Digital Marketing
Top 30 Related IT Skills in Dorset

For the 6 months to 19 December 2014, IT jobs across the Dorset region citing Digital Marketing also mentioned the following IT skills in order of popularity. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing.

1 15 (100.00%) Marketing
2 11 (73.33%) Facebook
2 11 (73.33%) Twitter
2 11 (73.33%) B2C
3 8 (53.33%) User Experience
4 7 (46.67%) Blog
4 7 (46.67%) Advertising
4 7 (46.67%) SEO
4 7 (46.67%) Marketing Strategy
5 6 (40.00%) CSS
5 6 (40.00%) HTML
6 5 (33.33%) Analytics
6 5 (33.33%) E-Commerce
7 4 (26.67%) Google
7 4 (26.67%) CMS
7 4 (26.67%) Google Analytics
7 4 (26.67%) Online Marketing
8 2 (13.33%) ASP.NET MVC
8 2 (13.33%) AngularJS
8 2 (13.33%) ASP.NET Web Forms
8 2 (13.33%) .NET
8 2 (13.33%) ASP.NET
8 2 (13.33%) jQuery
8 2 (13.33%) C#
8 2 (13.33%) JavaScript
8 2 (13.33%) SQL
8 2 (13.33%) T-SQL
8 2 (13.33%) Degree
8 2 (13.33%) SQL Server
8 2 (13.33%) MVC

Digital Marketing
Top Related IT Skills in Dorset by Category

For the 6 months to 19 December 2014, IT jobs across the Dorset region citing Digital Marketing also mentioned the following IT skills grouped by category. The figures indicate the number of jobs and their proportion against the total number of IT job ads sampled that cited Digital Marketing. Up to 20 skills are shown per category.

Application Platforms
1 4 (26.67%) CMS
2 1 (6.67%) Drupal
Business Applications
1 4 (26.67%) Google Analytics
Database & Business Intelligence
1 2 (13.33%) SQL Server
2 1 (6.67%) MySQL
General
1 15 (100.00%) Marketing
2 7 (46.67%) Advertising
3 1 (6.67%) Banking
3 1 (6.67%) Retail
3 1 (6.67%) Telecoms
3 1 (6.67%) Finance
Job Titles
1 11 (73.33%) Marketing Executive
1 11 (73.33%) Digital Marketing Executive
2 3 (20.00%) Developer
2 3 (20.00%) Web Developer
3 1 (6.67%) PHP Developer
3 1 (6.67%) PHP Web Developer
3 1 (6.67%) Drupal Developer
3 1 (6.67%) PHP Drupal Developer
Libraries, Frameworks & Software Standards
1 6 (40.00%) CSS
1 6 (40.00%) HTML
2 2 (13.33%) .NET
2 2 (13.33%) ASP.NET
2 2 (13.33%) jQuery
2 2 (13.33%) ASP.NET MVC
2 2 (13.33%) AngularJS
2 2 (13.33%) ASP.NET Web Forms
3 1 (6.67%) RESTful
3 1 (6.67%) SOAP
3 1 (6.67%) Web Services
3 1 (6.67%) JSON
Miscellaneous
1 8 (53.33%) User Experience
2 7 (46.67%) Blog
3 1 (6.67%) Social Media
Operating Systems
1 1 (6.67%) Linux
1 1 (6.67%) CentOS
Processes & Methodologies
1 11 (73.33%) B2C
2 7 (46.67%) SEO
2 7 (46.67%) Marketing Strategy
3 5 (33.33%) Analytics
3 5 (33.33%) E-Commerce
4 4 (26.67%) Online Marketing
5 2 (13.33%) MVC
5 2 (13.33%) Software Engineering
6 1 (6.67%) Web Analytics
6 1 (6.67%) Pay per click
6 1 (6.67%) Email Marketing
6 1 (6.67%) Coaching
Programming Languages
1 2 (13.33%) C#
1 2 (13.33%) JavaScript
1 2 (13.33%) SQL
1 2 (13.33%) T-SQL
2 1 (6.67%) PHP
Qualifications
1 2 (13.33%) Degree
Vendors
1 11 (73.33%) Facebook
1 11 (73.33%) Twitter
2 4 (26.67%) Google
3 1 (6.67%) Red Hat